#marketing fails

[wundergeek]

There's been this promotion running at Loblaw-owned grocery stores (one of the 2 major chains in Canada) for several weeks where the cashiers have been asking if you want any "limited edition" Marvel trading cards. And I guess everyone's been saying no, because today...

So naturally I had to check in with my 12 y.o. when I got home.

Me: Okay, C. I need you to confirm something for me as a marketer. How long has it been since anyone in your class cared about the Avengers?

C: [stares at me blankly for several seconds]

Me: Do you not remember?

C: ...kindergarten...????

Which goes to confirm my theory that this whole promotion was some out-of-touch C-level executive going THE, UH, MARVEL... SOMETHING... UNIVERSE? WE'RE DOING THAT. KIDS LOVE THAT SHIT, and then MULTIPLE corporate departments of people being too afraid to tell this guy that he's an out-of-touch moron.

I'm now a marketer, but a long time ago, I used to work for a company that did this type of promotional printing, and I can guarantee that:

At least 3 different departments in Loblaw had to sign off on this

Disney's legal department made everyone who touched this project at any point hate the entire thing from top to bottom.

Somewhere between 20 and 30 people ended up wanting to psychically incinerate the exec who thought of this by the time the promotion launched.

Some middle-level marketing manager is crying about how they're going to create vanity metrics to measure that won't make this look like a complete and total waste of time and money.

So yeah. This whole thing is deeply hilarious to me, specifically, from top to bottom.

[diracpointless]

All of the above is gold.

But what really bothers me about the reasons these show that "find the wrong audience" get cancelled being marketing driven is that;

You're already doing it right, the show is popular with women, change NOTHING about your writing and your marketing and this will continue to be the case!

But instead, they freak out and think they gave to overhaul their whole strategy- inevitably drive away both their actual audience, and the original audience they were courting and drive the show to cancellation. Or they skip all that and just cancel the show cos they don't have the budget for a 2 quadrant marketing push or the studio was looking for something to appeal to boys or already has a "girl" show that they don't want to cannibalise.

And then we get less good art instead of more because of fucking marketing!!!

[egophiliac]

I want your opinion on something. Do you think it's better to try and the the cards of the character you like or skipping some to brench out? Like, say you're a fan of Leona. Should you try to get all of his bday card and stuff or stick to one and get other characters ssr?

personally, as much as I would like every single card...I gotta ration my keys, so I focus on my favorites!

which isn't to say that I only pull for certain characters no matter what! more that I take a good long look at every card that comes out and go "do I really want this one? like...really really want it?" (the answer is usually yes, but -- look, the art in this game is very pretty, okay)

honestly, from a gameplay standpoint, I think it doesn't matter too much whether you focus on pulling for specific characters or not. there are very, very few points where actually having a good mix of characters is important (Those Two Stages in episode 6, where I think you can use retry tickets for the easy mode? and also guest room battles if you care about those) and you'll probably end up with at least one halfway decent card per character just from doing 10-pulls and events. so even if you're only pulling for Leona cards, you'll still end up getting a bajillion other characters as well. follow your heart! chase that grumpy lion bliss! ✨🦁✨

[flibbertigibbety-jibber-jabber]

Drew this for my friend and decided to share it with the world I hope you guys like it ❤️

I'm sssso funny and awesome. yes

more invincible shitposts: [1] [2] [3] [4]

Reference vvv

I love this picture so much

[viejospellejos]

La peor campaña de marketing de la historia:

Enviado por: Wolfy

[victusinveritas]

[shikiswife]

BOOK BOOK BOOK!

I finally published! Share everywhere, with everyone, leave a review ❤️

Part 1 of 5, it takes place in a fleshed out fantasy world, but my focus with writing will always be on the people walking through it. It's about their experiences in the situations I put them in, forcing them to learn about themselves and grow. Three different MC's that experience the world's in VERY different ways lmao.

And don't let the age category fool you, that's a publisher's mistake, it's 18+. This story is filled with 25yo+ adults dealing with adult issues, and I write explicit. Even if it's not the focus, violence is had 👌

[ratisangy]

[gothicwill]

“Why did Hannibal have such low ratings!!” “Why does no one watch Hannibal??” Have you see the promotional material for this show

[altocat]

Average Ever Crisis Experience:

I'm so tired, gang.

[hana-loves-bumblebees]

So I’ve seen people making the argument that Percy canonicaly isn’t dumb + Sally taught him the myths, so it makes sense he’d recognize the monsters, and I’d like to put my two cents in.

Yes, Percy isn’t dumb, he’s an unreliable narrator who downplays himself because he’s not book smart like Annabeth. However, his smarts are more of the quick thinking on his feet and street-smart kind, which come out when he’s fighting and figuring out a way to defeat his foe. And yet. And yet we don’t get to see that in the show much at all, at least not Percy alone being the one to think up a strategy. And it takes away from his character.

“But Sally taught him the myths, of course he’d recognize the monsters-“ let me stop you right here. Because yes, it’s great Sally taught him, but she didn’t-couldn’t teach him how the monsters adapted to the modern world. Because that’s all the books are - myths brought into the modern world, myths adapted to the modern world, so that the demigods would have to display just as much skill needed to defeat the monsters as their ancient predecessors.

If you’re still not convinced, let me direct your attention towards this quote from The Chalice of the Gods, because there’s one more aspect a lot of people seem to disregard completely, and that is the Mist:

Even demigods need to concentrate to see whatever supernatural beings the Mist is hiding in plain sight. Even demigods can be easily fooled into thinking a monster is just a normal person.

We can also see that in the book Medusa scene, where it’s pretty heavily implied some sort of magic that affects both Percy and Annabeth is at play. They don’t immedietally connect the dots, which allows the reader to think for themselves who could this new character be and what their deal is. And the demigods are not any less smart for not immediately recognizing whatever foe stands before them, because the monsters have adapted and no longer are the complete same as they are in the myths, which is something neither the camp nor their mortal parents would be able to teach them. The camp cannot prepare them for how different the monsters and their tactics are.

I do think this could have been fairly easily portrayed in the show. You could have the show Annabeth and Percy be suddenly drowsy/sleepy when meeting Medusa, you could have Percy recognize Crusty after he’s already trapped Annabeth and Grover - he could suddenly remember Sally telling him the story, which would allow the audience to hear what the deal is here, and then have Percy manipulate + kill him.

So yeah. I hope this makes sense. Because I’m so tired of hearing “well it makes sense they recognized the monsters instantly” when no, it does not.

[july-19th-club]

i have no mouth and i must scream speech but for about insomnia hate hate hate let me tell you how much i have come to hate being awake

[hoovesandfloorpaws]

Harry x Gucci, 2022

Harry channels his expressive emotionality to play with the meaning of masculinity in [...] the Gucci HA HA HA collection, which [he] envisioned together with Creative Director Alessandro Michele.

[notsodaily-mother]

in honor of mother 1 plushies having been basically just announced, i humbly request your Ninten drawn as a marketable plushie

-denpa

day 46: HAPPY PLUSHIE ANNOUNCEMENT DAY and happy mother 1 anniversary too i guess

[cobbbvanth]

okay now that it's all over :(((

please reblog and tell me why!!

[ynbabe]

Williams after ignoring Logan’s lap of legends, giving him a heavy ass car, with no updates while giving his teammate the lighter less damaged car with upgrades, throwing him under the bus for team mistakes, and generally showing no support or confidence in a driver they pulled up too early: we care about both driver equally 🥰

8 fucking posts about him re- signing not one(that I could find) about lap of legends…

Pls do not use this to hate on Alex cause even though he should be standing up for his teammate at the end of the day we don’t know if he is or not and we don’t know what the team management is doing either so…