#marketing fails

[elektroskopik]

Mafia-themed food items sold abroad unacceptable, say Italian farmers

"Italy’s biggest farmers’ association is waging a battle against the “scandalous” use of mafia terms to sell a variety of food and drink products around the world, from Cosa Nostra whiskey to Chilli Mafia tomato sauce.

Coldiretti undertook an extensive investigation and also discovered that almost 300 restaurants beyond Italy have mafia-themed names, including El Padrino in Spain, Don Corleone in Finland, Burger Mafia in Germany, Falafel Mafia in the US and Nasi Goreng Mafia in Indonesia.

Alessandro Apolito, a branch manager at Coldiretti, said the most shocking discovery was a machine gun-shaped bottle of whisky produced in Scotland and called Cosa Nostra Shot.

“It’s scandalous to think that somebody could buy something of this kind, even if it’s only for a joke,” said Apolito. “For us, joking about such serious things like the mafia is unacceptable.”

He said the mafia-themed marketing not only caused incredible damage to Italy’s image and genuine produce, but was hugely offensive towards innocent Italians who have died or suffered at the hands of the country’s notorious criminal organisations."

(...)

People need the realize that the mafia are basically violent fascists and should absolutely not promote that shit abroad.

[treemaidengeek]

Sometimes I look at corporate marketing copy & wonder exactly how many human beings saw this thing & said "yup that looks great, green light"

All they had to do was say "Promote fuel efficiency, engine power, and driveability." That's it. That preserves their perfect pattern.

Instead they chose violence.

[egophiliac]

I want your opinion on something. Do you think it's better to try and the the cards of the character you like or skipping some to brench out? Like, say you're a fan of Leona. Should you try to get all of his bday card and stuff or stick to one and get other characters ssr?

personally, as much as I would like every single card...I gotta ration my keys, so I focus on my favorites!

which isn't to say that I only pull for certain characters no matter what! more that I take a good long look at every card that comes out and go "do I really want this one? like...really really want it?" (the answer is usually yes, but -- look, the art in this game is very pretty, okay)

honestly, from a gameplay standpoint, I think it doesn't matter too much whether you focus on pulling for specific characters or not. there are very, very few points where actually having a good mix of characters is important (Those Two Stages in episode 6, where I think you can use retry tickets for the easy mode? and also guest room battles if you care about those) and you'll probably end up with at least one halfway decent card per character just from doing 10-pulls and events. so even if you're only pulling for Leona cards, you'll still end up getting a bajillion other characters as well. follow your heart! chase that grumpy lion bliss! ✨🦁✨

[janunharmaa]

Stupid ads

I may be petty, but if your mobile game ad boils down to “look at this dumbass not knowing 5 is smaller than 6, look at them doing the same dumb mistake again! : )))))))” or something similar, then I am not going to play your game. I have a mile-long list of games I won’t ever play because their ads annoy me so much. “Can YOU do better?” Considering whoever “played” your game was doing stupid shit on purpose, probably. Doesn’t mean I will, since your game apparently has nothing to offer if you have to try to sell it like that.

[gothicwill]

“Why did Hannibal have such low ratings!!” “Why does no one watch Hannibal??” Have you see the promotional material for this show

[hana-loves-bumblebees]

So I’ve seen people making the argument that Percy canonicaly isn’t dumb + Sally taught him the myths, so it makes sense he’d recognize the monsters, and I’d like to put my two cents in.

Yes, Percy isn’t dumb, he’s an unreliable narrator who downplays himself because he’s not book smart like Annabeth. However, his smarts are more of the quick thinking on his feet and street-smart kind, which come out when he’s fighting and figuring out a way to defeat his foe. And yet. And yet we don’t get to see that in the show much at all, at least not Percy alone being the one to think up a strategy. And it takes away from his character.

“But Sally taught him the myths, of course he’d recognize the monsters-“ let me stop you right here. Because yes, it’s great Sally taught him, but she didn’t-couldn’t teach him how the monsters adapted to the modern world. Because that’s all the books are - myths brought into the modern world, myths adapted to the modern world, so that the demigods would have to display just as much skill needed to defeat the monsters as their ancient predecessors.

If you’re still not convinced, let me direct your attention towards this quote from The Chalice of the Gods, because there’s one more aspect a lot of people seem to disregard completely, and that is the Mist:

Even demigods need to concentrate to see whatever supernatural beings the Mist is hiding in plain sight. Even demigods can be easily fooled into thinking a monster is just a normal person.

We can also see that in the book Medusa scene, where it’s pretty heavily implied some sort of magic that affects both Percy and Annabeth is at play. They don’t immedietally connect the dots, which allows the reader to think for themselves who could this new character be and what their deal is. And the demigods are not any less smart for not immediately recognizing whatever foe stands before them, because the monsters have adapted and no longer are the complete same as they are in the myths, which is something neither the camp nor their mortal parents would be able to teach them. The camp cannot prepare them for how different the monsters and their tactics are.

I do think this could have been fairly easily portrayed in the show. You could have the show Annabeth and Percy be suddenly drowsy/sleepy when meeting Medusa, you could have Percy recognize Crusty after he’s already trapped Annabeth and Grover - he could suddenly remember Sally telling him the story, which would allow the audience to hear what the deal is here, and then have Percy manipulate + kill him.

So yeah. I hope this makes sense. Because I’m so tired of hearing “well it makes sense they recognized the monsters instantly” when no, it does not.

[sher-ee]

Loser Don strikes again.

[xiaoming56]

Hadta make at least 1 dr strange print for ddam so huzzah!

[tomwambsmilk]

fr tho @staff why are you trying to make tumblr more like other sites why are you destroying your niche in the market please there have got to be ways to make tumblr more accessible to new users without sacrificing the very things that your existing userbase loves

[holoscout]

another day another fern and jermaine sketch dump whats upppp

[coffeeandcalligraphy]

JUST CHANGED MY BIO FROM "IS PURSUING HER BA IN CREATIVE WRITING" TO "HOLDS A BA IN CREATIVE WRITING" AHHAHAHAHA

[dindjarindiaries]

No Molly, you wanna know what was the craziest thing about the whole “reluctant manda’lor din djarin missed opportunity” drama? Was how the people of Star Wars and others gaslit us into thinking that “The Mandalorian” was about ALL mandalorians so this season was about Bo Katan.

NO IT WASNT!!!! IF IT WAS, IT WOULD BE FROM HER POINT OF VIEW!!!!

Also wouldn’t you change the title to “The Mandalorians”????

NO BC I JUST HAD A CONVERSATION ABOUT THIS IRL LIKE...... WHAT?!

They could've said that they're challenging what it means to be a Mandalorian and left it at that. But to try to convince us that the title had always referred to Mandalorians in general instead of Din Djarin is CRAZYYYY especially when the subtitles STILL REFER TO DIN AS "THE MANDALORIAN"

[bookshelfdreams]

.

[cuntylittlesalmon]

I came across one of your posts criticising Delilah Green, and the radfem-esque rhetoric of Ashley Herring Blake's works. I agree, I completely despised her works. But every time one of my friends or I spoke about it, we were criticised on bookstagram and book twt. I was curious to know your thoughts on these books, if you are okay with it.

i am aaaaaaalways down to talk shit about bad books! i’ve felt completely isolated in the larger sapphic bookish spheres because i hated AHB’s work, i’m glad to have found another one of us 🫶

this’ll be under a cut because it’ll be incredibly long, as every instance of me criticizing these books has been

DGDC - delilah green doesn’t care

APDF - astrid parker doesn’t fail

AHB - ashley herring blake

SO!

these books suck. lmao. i don't think they're particularly interesting on the character-level, or the world-level, or the prose-level, or really anything at all. there are scenes here and there where i can see what AHB can do but she's too busy trying to seem like the funniest and the most progressive white cis woman out there--of course, without doing any of the actual work that comes with deconstructing the racist, transphobic, and homophobic ideology she grew up with as a person from the united states.

which leads me into my first complaint: everything to do with emery and their pronouns. every single thing in that scene felt like pandering, and the pronoun sharing aspect felt like word salad that needed to be edited down to a single sentence of "And then everyone else shared their pronouns". we're already deeply aware that every single person in this book sans emery is cis, i don't need that shoved into my face further with a cis woman expounding upon how she's terrified that she's going to fuck up somehow in sharing her own pronouns. unnecessary bullshit, since i'm guessing the point was to show that astrid is insecure, particularly around industry professionals, but with a slightly funny slant to it. this was not the place to show that, especially when there are so many other instances both before and after this part that show her anxieties better.

and frankly, in sharing this part with a friend, they thought it was astrid being insecure about getting emery's pronouns correct which....if your cute lil romcom protag can be see as an annoying and borderline transphobic cissie when they come face to face with a nonbinary person for the first time because your prose just sucks ass......maybe you shouldn't include that lol

and i think that leans in a lot to the "humor" of these books. at one point in ADPF, delilah makes a joke about fighting someone "like a lesbian", which in her eyes (and somewhat therefore AHB's eyes) means gazing disapprovingly at someone and making her mouth "look like a butthole" (paraphrasing, but not the butthole part. she really says butthole). i'm assuming this was supposed to be funny, but it fell so fucking flat with me. like, these books are supposed to be romcoms. romantic fucking comedies. but most of the humor is so deeply steeped in white millennialisms that it's actually unfunny unless you're like my gen x mother who spends 90% of her time on facebook.

which, i suppose that's my biggest gripe with the books, and with AHB herself. it's a lot of self-serving nonsense, with little to no introspection about why certain things are included versus not. i mean, i can say that about a lot of popular romance novels, but thats beside the point. there is no reckoning with institutions, despite all of the call backs to how rich people suck, or how white people suck, or how men suck. it's all so very wink-wink-nudge-nudge, "im in the know, can't you tell?", correct terminology wrong ideology kinda of stuff. ok yeah, white people as the institution suck. i think we all know that. but also, ashley, every single important character, every single side character (save a couple), and every single background character (save a couple), are all white. you are actively participating in the "white is default" ideology that you seemingly dislike and make fun of in your book. so which is it?

this disconnect between AHB's story choices (all white main cast, etc) and the prose-level choices is so fucking obvious throughout the entire body of both books:

the lesbian main characters cannot call themselves lesbians, but one will call themself dyke without a second thought.

the trans-positive lesbian main characters will talk about dating/being attracted to nonbinary people, but do not have any nonbinary friends, do not talk to any nonbinary people, and the one nonbinary character included thus far speaks one (maybe twice) just to give their pronouns.

the lesbian main characters call themselves butch (or are called so by other wlw (but not lesbian) characters) and yet are still conventionally feminine in their presentations.

men are the worst people in the world, and yet josh (an ex of claire from DGDC) is consistently trying to atone for his past harm, and within the story we're given, is like, an actually alright guy.

men are the worst people in the world, and yet the worst actions taken against iris was not by her ex-boyfriend, but by her butch girlfriend (which. i have a lot of thoughts on this).

the books say they believe one thing, but are never backed up with actually evidence that this is the case.

and so, when i say the books have some radfem-y bullshit in them, this is largely what im talking about. i have no clue if AHB herself is a radfem, or exactly what she believes in. im not combing through her twitter account because she as a person annoys me, and anyone promoting her work annoys me. but she is participating in some fucked up shit, and the fact that they are so beloved just makes my ass itch and i feel like i need to speak on it more than i already do now 💀

anyway. the radfem-y stuff.

the books use some pretty covert gender essentialism when it comes to the lesbian characters vs the bisexual woman characters. every single lesbian is said to be masculine (specifically butch) while every single bisexual woman (and every single ostensibly straight woman) is, while not called out as feminine, exclusively present femininely. which....is weird. i don't think i have to say why saving masculinity for lesbians (and men) is stereotypical, and kind of gross, especially coming from someone who isn't a lesbian.

but wait! its worse! masculinity (regardless of how prescriptive vs. descriptive it is) in these books are very much associated with emotionally unavailability and callousness toward the feminine (emotional) counterpart. and really, its even worse when you compare difference within the lesbian characters (delilah, jordan, and iris' girlfriend).

delilah and jordan, when you actually examine them, are feminine presenting. they both wear red lipstick, eyeliner "sharp enough to kill a man", and in delilah's case, heels. the most masculine aspects about them is that they don't wear skirts or dresses. literally. whereas, iris's girlfriend in APDF, who only wears suits, has short cropped hair, never wears makeup, and has a stereotypically masculine job. jordan and delilah are love interests. they're allowed to grow into emotionally available people by their love for their feminine partners. the butch girlfriend, however, is a cheating piece of shit who's entire point is to set up iris' storyline for the third book in the series (a role that could've been done just as well by her ex boyfriend, who she dated in DGDC, instead of what feels like a very pointed and spiteful subplot).

so, it becomes very clear to me that masculinity is the worst thing you can have in these books. none of the men are given grace either, and i touched on it a bit earlier talking about josh. he was flaky as hell with claire and their daughter before the events of DGDC, and so claire (and by extension, her friends iris and astrid) are wary of him when he comes back into her and her daughter's lives. but, for all of that, josh isn't flaky in the book. like he very much steps up to be a good dad to his daughter. is the best? no, obviously. i dont think AHB is capable of writing a "good" character. but he literally doesn't abandon anyone, despite us being constantly told that thats what he does, to the point that when he ends up being unreachable for a couple of days, every single character freaks out and treats him like a monster. iris fucking punches him for this, even though he actually had a good reason. and im not one to defend men like 💀 i am very much a manhater, but like. cmon. it feels entirely unearned. and its that disconnect again. AHB wants you to believe that josh deserves this because he's a man, so of course he's going to be terrible, its what men do, despite him, like, not being terrible.

(and its even worse in APDF, where astrid is literally disgusted to be in his presence point blank, period, even though hes been like. consistently a decent guy.)

and my last piece in this, is natasha rojas. the otherworldly sexy and gorgeous latina host of the reality show in APDF, who literally wears a clitoris necklace. like not only is it leaning on racist stereotyping, but she's the ultimate feminine who wears a literal piece of the vagina. yonic imagery is cool and everything (genuinely, there should be more!) but this is not only extremely heavy handed in a brick-to-the-face kind of way, but also as the Ultimate Feminine, she's this deeply warm and caring and nurturing person, who is never posited as a antagonist or anything despite her positioning as a literal corporate player for HGTV (the hallmark of home renovation. every fucking person on that network is some flavor of conservative). she very much could've been a stand in for the capitalist homogenization of the housing market that HGTV absolutely caters toward, especially when you take into consideration astrid original plan for the house that she's renovating (taking it from very classically victorian to white and grey contemporary), but instead she's positioned as a mouthpiece for the glory of the clit and female sexuality only. which is fucking frustrating. and so fucking weird.

but yeah. AHB has a very white millennial liberal queer view of gender and presentation and sexuality, which in and of itself is very essentialist. but she tries to play out of her biases as a white and cis woman by making in-narrative jokes about it, but they fall completely flat because she has no idea what she's doing, and thus perpetuates the exact same shit she's trying to make fun of. she's got a lot of unchecked bigotry rattling around in that empty brain of hers, which when you're trying to write a feminist book, leans itself to radfem & white feminist ideology (which. lbr. are the fucking same but whatever).

ik this was long as hell but ty everyone who made it to the end for reading 😤🙏💓

[tanadrin]

it's also funny how painfully the mormon church wants to rebrand itself as just another (pretty conservative and hierarchical) flavor of american protestantism, but they're wedding to a bunch of weird metaphysical and historical claims that are indispensible to their identity and also deeply alienating to other christians. on the one hand, this feels unfair: all the mormons i've ever known personally have been truly lovely people. prejudice against mormons feels deeply unfair given that there are plenty of american protestants who believe crazy stuff. but like also. it is the scientology of american christianity.

[not-gray-politics]

Trans women. I'm grabbing you by the shoulders and yelling. YOU DO NOT HAVE TO BE SKINNY TO BE FEMININE AND PRETTY AND CUTE. PLEASE STOP MAKING DIETS PART OF YOUR TRANSITION GOALS. WEIGHT LOSS IS A SCAM. I LOVE YOU. TAKE CARE OF YOURSELVES. YOU'RE BEAUTIFUL.