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superspunarticle · 6 years

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3 Toy Brands Unexpectedly Spark a Content Marketing Adventure

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Content Marketing Institute presented the next post. These people consistently produce material of the very best quality and also are one of my favorite go-to blogs. I think you will find it helpful.

I am a bit of a nerd and I hold to that moniker with pride. From comic books and artwork to action figures and movie memorabilia, my office (and any corner of the house my better half allows me to have) is packed with pieces of pop culture.

Speaking of my lovely wife, she accepted her fate when she married this “man-child” 20 years ago, and a bit of a hat tip to her, as she finally has agreed to let me put Star Wars sheets on our bed. (Thanks, Honey!)

As I sit in my office looking at the flair that adorns my walls and shelves, I think of the unique stories behind each piece. The stories are not just the personal memories, but the stories of what each manufacturer did to entice me to become one of its brand evangelists.

Netflix recently released a documentary series, The Toys That Made Us, an in-depth look behind some of the most popular toy lines from the ’70s and ’80s – Star Wars, Barbie, GI Joe, and He-Man and Masters of the Universe. What makes this series compelling is the interviews with the toy developers, engineers, marketers, and executives of each brand. For a toy or pop culture enthusiast, this peek behind the curtain reveals how these iconic brands not only developed the toys but how they marketed to children.

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A few of the brands really put the “battle grip” on content marketing with incredible results. What makes this more interesting is how three brands – Kenner (Star Wars), Hasbro (GI Joe), and Mattel (Masters of the Universe) – used similar content marketing strategies, almost feeding and building off each other’s efforts.

.@StarWars, @GIJoeCon, & #MastersoftheUniverse used #contentmarketing in the ’70s & ‘80s. @jkkalinowski Click To Tweet

I now realize that my experiences with these toy lines were my first experiences with content as a retail marketing strategy.

HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience

Star Wars

During the film’s production in 1976, director George Lucas signed a deal with Stan Lee and Marvel comics to release the official Star Wars comic book. The release of the first two issues of the comic book happened before the movie’s release to drum up publicity for the film. Not only did it succeed in what George and Stan intended, the release of the Star Wars series of comics may have single-handedly saved Marvel comics, which was in a financial slump due to poor sales.

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According to Buddy Scalera, content strategist and president of Comic Book School: “Marvel Comics was a significant piece of the Star Wars content marketing effort. Between films, the comic books were a monthly fix for fans of the Star Wars universe. Marvel Comics kept the flame alive between releases of the original trilogy and long after the final frames of Return of the Jedi had flickered out. From 1977 to 1987, fans could immerse (and console) themselves in the 107-issue run of Star Wars comic books, most of which are not considered part of the official Star Wars canon.”

.@Marvel Comics kept the flame alive with its 107 issues of @StarWars comic books, says @BuddyScalera. Click To Tweet

As Buddy explains, the comics were an integral piece of the Star Wars brand marketing strategy, as many of the toys (produced by Kenner from 1977 through 1985) were promoted through the comics.

After the mega-success of the toy line, original content was produced for novels, newspaper comics, and radio dramas. The success of Star Wars’ content strategy set the stage for the competition, too.

HANDPICKED RELATED CONTENT: Brands Often Overlook This Superhero of Storytelling

He-Man and Masters of the Universe

As Kenner found success with the Star Wars line, rival Mattel, which had the Barbie line, was looking to break into the action-figure market for boys and came up with a new line of figures, He-Man and Masters of the Universe.

Content became an integral afterthought to the toy line’s creation. At a pitch presentation, one of the retailers said Star Wars toys were popular because of the movie and asked how kids were supposed to know He-Man. On the fly, Mattel’s Mark Ellis said a comic book would be in the package of each figure. By enclosing a piece of original content, Mattel would help kids learn the backstory of He-Man, his friends, and his foes. In addition, Mark and the Mattel team partnered with DC comics (much like George Lucas partnered with Marvel) to launch a He-Man and Masters of the Universe series of comics to promote the toy line.

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Mattel marketing executives went in front of a group of buyers once again with the new toys and the comic book. One major buyer questioned how kids around the age of 5 (a target audience for He-Man toys) would be able to read the comics. Another lightbulb went off for Mark, who announced that Mattel was planning a television show.

?’s from buyers led Mattel to create comic book & animated series to sell He-Man toy line. @jkkalinowski Click To Tweet

His original idea called for two one-hour specials to tell the story of He-Man and the cast of characters. The executive team at Filmation, the company behind Fat Albert and The New Adventures of Batman, convinced Mattel to pursue multiple half-hour episodes instead. The cartoon series became an instant hit. It ran from September 1983 to 1985 and contained 130 episodes. It was the main marketing vehicle for the Masters of the Universe toy line as it was used to introduce new characters, vehicles, and playsets.

HANDPICKED RELATED CONTENT: Brand Backstory: Where Your Content Marketing Strategy Is Born

GI Joe: A Real American Hero

Hasbro created a line of large-scale GI Joe dolls in the ’60s and early ’70s for boys to create adventures. The era of the larger action figures faded with the introduction of the 3 3/4-inch action figures for Star Wars (a line Hasbro had passed on when approached by George Lucas), but GI Joe was resurrected to compete with the Star Wars line. This time, GI Joe was reimagined as a member of an elite anti-terrorism task force standing up to the world’s most dangerous terror organization, Cobra.

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While the toy line was in production, Hasbro partnered with Marvel comics and writer Larry Hama to create a series based on the new GI Joe figures and playsets. A series of animated commercials promoted the launch of the comic. The ads, comic, and ultimately the toy line were all successful. That prompted Hasbro to release two five-part animated mini-series cartoons in 1983 and 1984, and a syndicated series in 1985 and 1986. Each episode featured characters and toys that could be purchased on the shelves and, just as with the Masters of the Universe line, the series was used as a launch pad for new products.

Conclusion

I never realized how much content marketing I was exposed to as a child. After watching interviews with the toy developers of Star Wars, He-Man, and GI Joe, I am sure they were unaware they were developing what would come to be known as a content strategy for the industry.

Nowadays, as content marketing is a huge part of my life, I see successful examples throughout all the programming and feeds that my children watch or subscribe to. It’s a strategy that works extremely well with toy lines, and brand managers know it.

Who would have thought that I would dedicate my career to the same tactic that made me spend all of my allowance on toys and comics? I am so glad I did.

Author’s note: After completing this article, I learned of the passing of the great Stan Lee. Stan will always remain an incredible influence not just in the comic book industry but in the creative world as a whole. The world he created through his storytelling inspired so many to pursue their dreams. I, like millions of others around the world, will be eternally grateful for his inspiration. Rest in peace, Stan. Excelsior!

Want to be the He-Man or She-Ra of your content marketing program? Enroll now for the winter semester of Content Marketing University.

Cover image by Joseph Kalinowski/Content Marketing Institute

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daniellethamasa · 6 years

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Hey all, Dani here.

So you might be asking, “hey Dani, wasn’t Gen Con at the beginning of the month? Why do a wrap up now?” Well, I had one of my blog buddies say she would love to read about my time at Gen Con, especially as she wants to start trying to diversify her conventions, but she also wanted more information first.

Plus, when you get a little removed from an event (or a book/movie/etc), it is easier to distance yourself from any super happy or super upset feelings you might have had at the time, and you can write a more factual and balanced review of everything. Or at least that’s what I’m telling myself.

Gen Con is a gaming convention, and it features hundreds of game developers and companies, as well as business that sell game accessories. Now when I say gaming convention, the easy assumption is that I am talking about video games, but I don’t think I have seen any sort of video or console type game there. No, this is a gaming convention for tabletop gaming, which means board games, card games, dice games, and tabletop RPGs like Dungeons & Dragons.

This year was the 51st Gen Con and it was even bigger than the previous year. The photos don’t even come close to showing how large or crowded this convention is, because there are just so many wonderful geeks in the world, and events like this really help you to see how not alone in the world you are. It is currently held in Indianapolis, Indiana, and it is an amazing experience. The convention itself takes up the entire Indiana Convention Center, plus they have also spread out into several of the nearby hotels, and Lucas Oil Stadium (which is the arena where the local NFL team, the Indianapolis Colts, are based). What I love about having part of Gen Con in the football stadium is that they house the gaming library there, and if you have purchased a pass to use the library, then you can go there 24 hours a day through the four day convention and borrow a game to play. Yes, a bunch of lovely geeks swarm through this holy house of jock-dom for four whole days.

We actually went to Indianapolis a day early, on August 1st, so we wouldn’t have to wake up at 5am the next day to make the three hour drive. It ended up being the best decision we could have made. We were able to pick up all of our tickets that day, and also just relax a bit. Okay, so we also went to an Irish pub (O’Reilly’s Irish Pub) for my birthday, which then turned into the Irish pub and then a Scottish pub (MacNiven’s). So I had a Shepard’s Pie, and then we had bread pudding for dessert. At the Scottish pub we had Scotch Eggs. Then we went to a comic book store (Downtown Comics) too, so naturally I picked up a few things.

And that’s just all the fun from the day before the convention. Now let’s get to the actual first day of Gen Con. It was a mad house, and we went straight for the Critical Role booth, because there was some cool merchandise that we were hoping to get, and we waited for a good half-hour or so to actually make it to the booth. But I ended up with dice and shirts and even a map for the current campaign, so I am super pleased.

I’m not going to lie guys…we spent most of our money on day one. There are just so many cool games and accessories and costume pieces. It is a geek wonderland. The first day of the convention was also a cool day because we got to meet Joe Mangianello. Now most people will probably recognize Joe from being in the show True Blood, or possibly from the Magic Mike movies. What you may not know is that he is a massive geek, loves D&D, and actually has a really cool gaming dungeon in his home. We waited for almost an hour to meet him, but it was totally worth the wait…and I got him to sign my Dungeons & Dragons 5th Edition Player’s Handbook, so that is also pretty awesome. Oh, and the game pictured below is A Song of Ice and Fire, and it is sort of a battlefield strategy game based on Game of Thrones. We watched it being playtested and it seemed pretty interesting. Of course neither my fiance nor our other buddy who went with us has seen the show (or read the books) so it was just a cool looking game to them.

Day two of the convention we spent a lot of time just running around and checking out some of the games. At most of the game developer booths, you can sit down and play the game before you buy it. Okay well if it is a shorter game you can play through the whole game, but longer games they pretty much prefer you to just play a few rounds to get an idea of how the game works. There are a lot of other people around who would also like to try playing the games. The highlight for day two of the convention for us was actually that evening after the convention center closed. We met up with the owners of our hometown game store and they actually bought us dinner at this bar (The Yard House). My fiance and I run a couple D&D campaigns for them and they wanted to thank us for everything we’ve done for the store. Free food is definitely the way to do that. But after that, we had tickets to go see Critical Role live. It was my second time going, but my fiance’s first, and I was so glad I got to share the experience with him. Oh, and there was a surprise guest star for the episode of Critical Role…Khary Payton, an actor some people may recognize from the Walking Dead.

We had an extremely lazy day for day three of the convention. Critical Role Live ended around 1 am, and then we had to walk back to the parking garage where our car was parked (only to discover that the parking garage had closed for the night, so we had to run around to figure out who to contact to get to our car). By the time we made it back to the hotel we were staying at, it was around 2:30 am. Because we were also low on spending money, we just decided to hang out at the hotel, enjoy the pool, watch some TV, and play some of the games we had purchased. The only convention event we had on our schedule for the day was going to Dungeon Master, which is a live interactive show. It ended up being a very entertaining show, but the real reason I got tickets for this particular show was that it was being opened with a concert by The Library Bards, and they are a geek parody band who makes covers of Top 40 hits by making them into geeky songs–for example “Zombie” by the Cranberries becomes a song about Deadpool and Harley Quinn cosplayers called “Black and Red”, and Taylor Swift’s “Shake it Off” becomes a LOTR/Hobbit song called “Gandalf.”

Finally, we made it to day four, the last day of the convention. We played a couple more games, and made a couple more purchases with the little spending money we had left. I will be completely honest everyone. I hate the last day of a convention. The last day means that I have to go home and return to my regular day-to-day schedule. It means leaving a place where I am surrounded by thousands of people who like a lot of the same stuff I do, and going back to a place where only a small percentage of people actually understand me. Leaving a convention after having such a great time is always difficult. But on our way back to our car before the three hour drive back home, I decided that we needed to get something to eat, and after walking past this pizza shop over a dozen times, we finally stopped into Giordano’s to get some Chicago Style Deep Dish pizzas.

I guess I should talk about this last picture. There are a lot of booths at Gen Con that give out these little ribbons that you can attach to your convention badge. For many attendees at the convention it becomes a scavenger hunt to collect as many as possible. I have seen people with enough ribbons hanging from their badge to make a long scarf or sash. It is impressive. We only went to Gen Con for one day in 2017, so I think we got one or two ribbons. Obviously this year I did much better, but I’m still hoping for a more impressive collection next year.

Next year I also plan to attend a few panels and/or workshops, because we didn’t really do that this year. There is a whole section of the convention that is a Writer’s Showcase, and they have some great industry professionals there to hold classes on worldbuilding or magic or editing, etc. The guests of honor this year were the duo behind S.A. Corey, author of The Expanse series. Previous years have had Patrick Rothfuss in attendance. Margaret Weis was there this year as well. So next year I definitely want to spend a little more time in the bookish side of Gen Con–though I did walk through that entire area on the show floor, and I will show off everything I purchased in my August Wrap-Up post.

Wow, okay, this post got pretty long. I hope you all enjoyed this look into our time at Gen Con. If you want me to talk more specifically on the games that we playtested and/or purchased, let me know. Because we found quite a few really fun games, and I like talking about more than just books. I’m your average geeky girl, with many geek hobbies.

Anyway, that’s all for today, and I will be back soon with more bookish content.

Gen Con Wrap Up Hey all, Dani here. So you might be asking, "hey Dani, wasn't Gen Con at the beginning of the month?

#Books!#Conventions #Critical Role #Dungeons & Dragons #Gen Con #Pathfinder #Review

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boemarine786 · 4 years

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Top 15 Perfume in 2020 | Para Fragrance

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mercynpradkecw20insurance-blog · 5 years

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sarajoymerkin · 5 years

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A Good One: A Profile of Jesse David Fox

It is not unusual to see Jesse David Fox wander into the 75 Varick St building—home to the New York Magazine offices—wearing some variation of jeans and a sweatshirt, a style that can only be described as “Old Navy poster boy.” He is aged somewhere between 29 and 35 but he has been working in the building for so long that aging has become a routine he rarely pays attention to. The curse of permanent bed hair has gotten to him, but he makes it work. His eyes are green, but not piercing, and his nose is Jewish, but not massive. It is ironic that his right canine tooth hides behind the others—he likely didn’t have successful braces growing up—since it is the most notable part of his smile.

It isn’t every day that Jesse stops at the Blue Bottle coffee stand, in the lobby of the well-polished building, but when he does, he treats himself to a coffee tonic. It is, in his opinion, Blue Bottle’s best drink with its cocktail-like mix of cold brew coffee and agave flavored tonic water. Sometimes, on a day where everything could be going wrong or everything could be going right, the chain offers free waffles with a drink purchase. After six years of working to establish a comedy section in Vulture, and becoming a senior editor, Jesse often grabs two from the plate and saunters over to the elevator. He loves free waffle day. While most of the business executives, hippy graphic designers, and tired government employees would only dare to take one waffle, he has worked his way to a place where he merits two.

•••

Jesse grew up in Valley Stream, Long Island as a reform Jew with a love for music and an appreciation for comedy. In high school he would use his fake ID to get in to the Comedy Cellar but he didn’t realize that he “liked comedy more than most people do.” In college he took after his father and majored in psychology and forgot about comedy when he grew passionate about the music business industry. Amid studying Freudian theory, he wrote music reviews for his school paper since he wanted to attack as many aspects of the industry as he could. He got a job at William Morris and jumped at the chance to be relocated to California, where he was soon fired from the company. His boss told him he was being let go and said, “you’re too sensitive to work here and you’re too much of an intellectual to live in Los Angeles.” But the move wasn’t completely worthless, while there Jesse’s comedy appreciation grew, and he began a blog where he posted weekly humorous articles about nothing for no one and enhanced his writing skills. His first article mocked people who start a blog by themselves, claiming that he had the right to since his friends suggested it.

When New Years rolled around after a few months of blogging and doing odd jobs, he resolved to either learn French or start writing for real publications. “The idea is to either pursue your dream or accept that you’re just trying to live a good life through a combination of work and recreation and move to France.” Unlike most resolutions, Jesse saw it through. Rosetta Stone got tedious, so he “cold emailed” Jewcy and various other publications to freelance articles, with an emphasis on free.

Around the same time, a friend of Jesse’s who wanted to be a comedy agent took him to see a live show of “Comedy Death Ray” where he saw Hannibal Buress perform and “couldn’t believe how funny he was.” Soon after, the show turned into the podcast “Comedy Bang Bang” and Jesse had a revelation that there was nobody in the journalism industry writing about comedy podcasts. It was a great time to get into it since the comedy boom was starting and he “followed its trajectory up.” Jesse walked into Splitsider and convinced them to let him write a column on comedy podcasts. He also began making comedic pie charts for the magazine, that quickly became popular. From there his career took off and he began receiving freelancing gigs for other publications, including Vulture. Eventually he was hired for a generalist job until he pitched a comedy section for the publication and was given the lead on it. After about three years of proving the necessity for the section with articles such as “50 Comedians that you will and should Know” and “100 Jokes that Shaped Modern Comedy,” Jesse earned his way to becoming a senior editor.

Most recently, Jesse has gone back to his Splitsider column roots and has created a podcast of his own called Good One. The podcast features a range of comedians who sit with Jesse and analyze the process that they took in writing one of their popular jokes. The podcast has featured guests from Jerry Seinfeld and Kevin Hart to Moshe Kasher and the Lucas Brothers. Max Silvestri—a comic known for his set on Netflix’s “The Comedy Lineup”— said of the podcast, “You [Jesse] figured out a way to do the question every comedian hates being asked.” Another comedian, Mike Birbiglia, tweeted at Jesse: “Love this pod.” Aside from comedians, the podcast is critically acclaimed, rated at four and a half stars on iTunes, and reaching #30 on the top comedy podcasts list. Adina Karp, a New School (‘21) student studying broadcasting, said that Jesse’s interview style is particularly impactful since, “He talks to the human and not just the comedian's persona. He lets the listener knows that the people he’s talking to are worth listening to and not just laughing with.”

Before he sits down with the comic, Jesse does an extensive amount of research about them. “I research so much and during that process that I fall in love with the person. My goal is that through the interview the listener will see what I love about the comic.” He uses a sheet of questions to guide the interview but wishes he didn’t have to. Jesse is so confident in his ability to know what the comedian's process was, that question is designed to lead the comedian towards a specific answer that will then transition into the next question. His goal “is for the person to realize what I want them to realize.” In many of the episodes he has done just that. For example, when interviewing Gary Gulman on his Trader Joes joke, Jesse steered him to a discussion of mental illness based on a small detail of the joke about receipts. He knew that Gulman had a new set about depression touring and chose to ask about the one point in the otherwise light-hearted joke to create a more emotional conversation.

Despite how close to the industry he is, Jesse is still an outsider. He knows the comedians well enough to gossip about other people before interviews, but he is not considered as one of them. He jots down jokes in his phone and organizes comedy fundraisers, but he is not considered as a comic. Jesse tried stand-up once after getting flack for analyzing comedy without doing it himself. He did a five-minute set and got one laugh. “I remember thinking that doesn’t matter to me. The thing about comedians is that they get one laugh one time and they’re like, ‘I have to do this for the rest of my life.’ I don’t have that.” He believes that he is not being hypocritical by not having the complete understanding of what it means to be a comic. “My job is not to understand comedy better; my job is to translate what people who are in comedy do to people who aren’t, so I need to be more in touch with them [the audience].”

•••

Jesse enters the giant glass doors of the New York Magazine office. The office is split into sections for the different publications of the company. It is crowded with gray cubicles that would be dull if not for the various decorations that staff members have put up. He recalls a joke from the charity event he went to last night—“the first bad joke I’ve seen told unironically in years”—and laughs to himself. The comic said something along the lines of “I walked into a room full of peanuts and said ‘What am I? An elephant?!’” It is moments like those that remind him why he loves comedy so much.

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addictionfreedom · 6 years

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Opiate Recovery Forum

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Substances. discuss with others

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Spoke about his

Earlier this year

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maxslogic25 · 7 years

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10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit

Author: Anastasia Pavlova

I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day.

This year’s Summit promises to be even bigger and better than ever before, featuring an incredible lineup of keynote speakers, including our very own CEO Steve Lucas and CMO Chandar Pattabhiram, Tony Award-winning performer James Corden, Grammy Award-winning musician Queen Latifah, executive-level content in partnership with Adweek, and tons of inspirational sessions showcasing influencers and speakers from notable brands like Visa, Google, San Francisco Giants, Microsoft, and many more. If you haven’t already, register now!

Many marketers attend Summit to stay sharp on different areas of focus, new trends, and best practices. One particular topic of interest is account-based marketing (ABM), which has recently seen a revival as new digital technologies make it easier for companies of all sizes to scale their account-centric efforts and realize improved win rates, faster deal velocity, higher revenues, and ROI from high-value accounts.

Here are 10 sessions on ABM strategies, frameworks, best practices, and results that you don’t want to miss at the Marketing Nation Summit this year:

Get Inspired by Industry Analysts and Influencers

Learn from the brightest minds in the industry and stay up to date on trends, tips, and ABM best practices in these thought leadership sessions.

1. Account-Based Marketing: Yes, It Really Is That Good (and Getting Better All The Time)—Megan Heuer, VP of Research at SiriusDecision

If you’re wondering whether ABM is a real trend and if it’s living up to its hype, Megan Heuer of SiriusDecisions, the leading global B2B research, and advisory firm, will offer proof. In her session, Megan will share the ABM secrets she’s discovered from SiriusDecisions clients and what they’ve found works best. These secrets cover how to set goals and define metrics for ABM and demonstrate business value, what technologies make up the ideal ABM stack, and the biggest ABM mistakes (so you can avoid them).

2. Account-Based Funnel: What You Need to Know for an ABM Strategy That Will Increase ROI—Craig Rosenberg, Founder and Chief Analyst of TOPO

Craig Rosenberg will present the TOPO account-based funnel, which provides the framework that organizations need to design, execute, and measure their account-based marketing strategy. Craig, who I had the pleasure of meeting and hearing speak at internal Marketo functions and many industry conferences, will share specific examples of how companies execute the framework—including how they looked before and after as well as the tools needed to execute immediately. Definitely don’t miss this one!

3. Create an Account-Based Marketing Strategy to Drive Consensus for Complex Sales—Ardath Albee, CEO and B2B Marketing Strategist at Marketing Interactions

Are you curious about how to increase marketing contribution to revenue with ABM? Ardath Albee will explain how personas can help orchestrate buying committee engagement, why content must inform and influence buying committee conversations—and how that works, and how to address shifts in context at each stage of buying to keep the momentum going.

4. What They Didn’t Teach You in ABM School—Joe Chernov, VP Marketing at InsightSquared

Joe Chernov‘s session will be incredibly practical and example-packed. He’ll reveal some of the potholes that can impede ABM progress and dampen ABM effectiveness, and you’ll walk away with tips on how to avoid them, including how to maximize sales participation in ABM and zoom in on the metrics that matter most.

Let Marketo Take You on an ABM Journey

In these Marketo@Marketo sessions and meet-ups, get to know the people behind your favorite platform and those who shaped the latest ABM product vision—your peers who are leading the ABM journey and paving the way for you to succeed.

5. Account-Based Marketing: Marketo’s Secret Sauce—Charm Bianchini, Sr. Director Demand Generation

This is a session particularly dear to me as I’ve been driving an ABM strategy for Marketo’s Commercial business for the last 15 months. If you are unclear how account-based marketing fits into the marketing strategy you currently have in place—join this session! You will learn when ABM makes sense for a business, how Marketo does it, and tips and tricks for a successful ABM program.

6. Account-Based Marketing Meet-Up—Mike Telem, VP of Product Marketing at Marketo and GM of Marketo Israel

Summit consists of numerous opportunities for you to meet with like-minded marketers, experts from Marketo who practice account-based marketing with our product, and partners who can help you get started on your ABM journey. Don’t miss this ABM meet-up facilitated by Mike Telem, the man behind Marketo’s ABM product vision.

Learn From Marketo ABM Customers

We launched Marketo Account-Based Marketing last September, and our early adopters will be speaking at Summit about their unique journeys and the impressive results they’ve achieved. Learn from their experiences.

7. ABM: Hear from Two Experts that Have Successfully Implemented the Strategy—Rebecah Wiegardt, ABM Manager at GoAnimate and Gavin Drake, VP of Marketing at Quark Software

Rebecah Wiegardt and Gavin Drake both run account-based marketing programs and were amongst the first to implement Marketo ABM. In their session, you will learn the benefits of investing in ABM, how to integrate the sales organization into an ABM program, why they selected Marketo ABM, and how it fits into their overall marketing technology stack. Take away real-world ABM tips to ensure your account-centric adventure gets off to the best possible start.

8. How Allocadia Squeezed More Demand Gen, Sales Enablement & ABM Juice Out of Our Marketing Content—Matt Davis, Director of Content and Digital Marketing at Allocadia

Creating personalized content for ABM is something many companies struggle with. Matt Davis will share how Allocadia set out to build a better-organized hub for content using Marketo and Uberflip. The result: content became a pillar of Allocadia’s ABM program, allowing the team to hit MQL targets, reduce the load on marketing operations, and enable sales—ultimately driving better sales and marketing alignment.

9. Beyond Basic Integration: Advanced Lead Lifecycle Workflows and Integration with MS Dynamics CRM—Dan Stevens, Marketo Champion and Director of Digital Platforms and Channels at Avanade

In his session, Dan Stevens will explain how to design and produce a complex, account-centric lead lifecycle in Marketo with MS Dynamics CRM, which enables you to effectively identify, assign, route and qualify leads, and measure marketing contribution to the business. Dan will highlight some of the challenges and how to overcome them, and how they scaled this framework in an environment that consists of 23 workspaces and lead partitions.

10. Building a Lead Mean Lead Gen Machine: Advancing the Engagement Maturity Curve—Kate Cindric Federhar, Manager of Marketing Operations at CenturyLink, and Travis Campbell, Sr. Enterprise Value Advisor at Marketo

Kate Federhar and Travis Campbell will show you how to create a lead generation that machine sales organizations love. They will discuss real-world examples that you can implement today, longer term strategies to aim for, along with the four stages of the Marketo Engagement Maturity Curve to open the floodgates for your sales teams.

With all of this incredible ABM content, I hope you’re as excited as I am to come to this year’s Marketing Nation Summit. What session are you most excited to attend? Or if I won’t see you there, what topic is the most interesting to you?

10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com

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racheltgibsau · 7 years

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10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit

Author: Anastasia Pavlova

Here are 10 sessions on ABM strategies, frameworks, best practices, and results that you don’t want to miss at the Marketing Nation Summit this year:

Get Inspired by Industry Analysts and Influencers

Learn from the brightest minds in the industry and stay up to date on trends, tips, and ABM best practices in these thought leadership sessions.

1. Account-Based Marketing: Yes, It Really Is That Good (and Getting Better All The Time)—Megan Heuer, VP of Research at SiriusDecision

2. Account-Based Funnel: What You Need to Know for an ABM Strategy That Will Increase ROI—Craig Rosenberg, Founder and Chief Analyst of TOPO

3. Create an Account-Based Marketing Strategy to Drive Consensus for Complex Sales—Ardath Albee, CEO and B2B Marketing Strategist at Marketing Interactions

4. What They Didn’t Teach You in ABM School—Joe Chernov, VP Marketing at InsightSquared

Let Marketo Take You on an ABM Journey

5. Account-Based Marketing: Marketo’s Secret Sauce—Charm Bianchini, Sr. Director Demand Generation

6. Account-Based Marketing Meet-Up—Mike Telem, VP of Product Marketing at Marketo and GM of Marketo Israel

Learn From Marketo ABM Customers

7. ABM: Hear from Two Experts that Have Successfully Implemented the Strategy—Rebecah Wiegardt, ABM Manager at GoAnimate and Gavin Drake, VP of Marketing at Quark Software

8. How Allocadia Squeezed More Demand Gen, Sales Enablement & ABM Juice Out of Our Marketing Content—Matt Davis, Director of Content and Digital Marketing at Allocadia

9. Beyond Basic Integration: Advanced Lead Lifecycle Workflows and Integration with MS Dynamics CRM—Dan Stevens, Marketo Champion and Director of Digital Platforms and Channels at Avanade

10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com

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archiebwoollard · 7 years

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10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit

Author: Anastasia Pavlova

Here are 10 sessions on ABM strategies, frameworks, best practices, and results that you don’t want to miss at the Marketing Nation Summit this year:

Get Inspired by Industry Analysts and Influencers

Learn from the brightest minds in the industry and stay up to date on trends, tips, and ABM best practices in these thought leadership sessions.

1. Account-Based Marketing: Yes, It Really Is That Good (and Getting Better All The Time)—Megan Heuer, VP of Research at SiriusDecision

2. Account-Based Funnel: What You Need to Know for an ABM Strategy That Will Increase ROI—Craig Rosenberg, Founder and Chief Analyst of TOPO

3. Create an Account-Based Marketing Strategy to Drive Consensus for Complex Sales—Ardath Albee, CEO and B2B Marketing Strategist at Marketing Interactions

4. What They Didn’t Teach You in ABM School—Joe Chernov, VP Marketing at InsightSquared

Let Marketo Take You on an ABM Journey

5. Account-Based Marketing: Marketo’s Secret Sauce—Charm Bianchini, Sr. Director Demand Generation

6. Account-Based Marketing Meet-Up—Mike Telem, VP of Product Marketing at Marketo and GM of Marketo Israel

Learn From Marketo ABM Customers

7. ABM: Hear from Two Experts that Have Successfully Implemented the Strategy—Rebecah Wiegardt, ABM Manager at GoAnimate and Gavin Drake, VP of Marketing at Quark Software

8. How Allocadia Squeezed More Demand Gen, Sales Enablement & ABM Juice Out of Our Marketing Content—Matt Davis, Director of Content and Digital Marketing at Allocadia

9. Beyond Basic Integration: Advanced Lead Lifecycle Workflows and Integration with MS Dynamics CRM—Dan Stevens, Marketo Champion and Director of Digital Platforms and Channels at Avanade

10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com

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zacdhaenkeau · 7 years

Text

10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit

Author: Anastasia Pavlova

Here are 10 sessions on ABM strategies, frameworks, best practices, and results that you don’t want to miss at the Marketing Nation Summit this year:

Get Inspired by Industry Analysts and Influencers

Learn from the brightest minds in the industry and stay up to date on trends, tips, and ABM best practices in these thought leadership sessions.

1. Account-Based Marketing: Yes, It Really Is That Good (and Getting Better All The Time)—Megan Heuer, VP of Research at SiriusDecision

2. Account-Based Funnel: What You Need to Know for an ABM Strategy That Will Increase ROI—Craig Rosenberg, Founder and Chief Analyst of TOPO

3. Create an Account-Based Marketing Strategy to Drive Consensus for Complex Sales—Ardath Albee, CEO and B2B Marketing Strategist at Marketing Interactions

4. What They Didn’t Teach You in ABM School—Joe Chernov, VP Marketing at InsightSquared

Let Marketo Take You on an ABM Journey

5. Account-Based Marketing: Marketo’s Secret Sauce—Charm Bianchini, Sr. Director Demand Generation

6. Account-Based Marketing Meet-Up—Mike Telem, VP of Product Marketing at Marketo and GM of Marketo Israel

Learn From Marketo ABM Customers

7. ABM: Hear from Two Experts that Have Successfully Implemented the Strategy—Rebecah Wiegardt, ABM Manager at GoAnimate and Gavin Drake, VP of Marketing at Quark Software

8. How Allocadia Squeezed More Demand Gen, Sales Enablement & ABM Juice Out of Our Marketing Content—Matt Davis, Director of Content and Digital Marketing at Allocadia

9. Beyond Basic Integration: Advanced Lead Lifecycle Workflows and Integration with MS Dynamics CRM—Dan Stevens, Marketo Champion and Director of Digital Platforms and Channels at Avanade

10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com

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sualkmedeiors · 7 years

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10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit

Author: Anastasia Pavlova

Here are 10 sessions on ABM strategies, frameworks, best practices, and results that you don’t want to miss at the Marketing Nation Summit this year:

Get Inspired by Industry Analysts and Influencers

Learn from the brightest minds in the industry and stay up to date on trends, tips, and ABM best practices in these thought leadership sessions.

1. Account-Based Marketing: Yes, It Really Is That Good (and Getting Better All The Time)—Megan Heuer, VP of Research at SiriusDecision

2. Account-Based Funnel: What You Need to Know for an ABM Strategy That Will Increase ROI—Craig Rosenberg, Founder and Chief Analyst of TOPO

3. Create an Account-Based Marketing Strategy to Drive Consensus for Complex Sales—Ardath Albee, CEO and B2B Marketing Strategist at Marketing Interactions

4. What They Didn’t Teach You in ABM School—Joe Chernov, VP Marketing at InsightSquared

Let Marketo Take You on an ABM Journey

5. Account-Based Marketing: Marketo’s Secret Sauce—Charm Bianchini, Sr. Director Demand Generation

6. Account-Based Marketing Meet-Up—Mike Telem, VP of Product Marketing at Marketo and GM of Marketo Israel

Learn From Marketo ABM Customers

7. ABM: Hear from Two Experts that Have Successfully Implemented the Strategy—Rebecah Wiegardt, ABM Manager at GoAnimate and Gavin Drake, VP of Marketing at Quark Software

8. How Allocadia Squeezed More Demand Gen, Sales Enablement & ABM Juice Out of Our Marketing Content—Matt Davis, Director of Content and Digital Marketing at Allocadia

9. Beyond Basic Integration: Advanced Lead Lifecycle Workflows and Integration with MS Dynamics CRM—Dan Stevens, Marketo Champion and Director of Digital Platforms and Channels at Avanade

10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com

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stellacarrierimaginationbuilders · 7 years

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40 Reasons “Why Do You Write?” Challenge from Bryan Hutchinson’s Blog and website

http://positivewriter.com/reasons-why-write-challenge/

stellacarrierimaginationbuilders.blogspot.com

Affirmations; I am creating heaven on earth. My psychic and intuitive abilities expand each day.

https://www.orindaben.com/pages/rooms/affirmations_room/

I follow my life purpose as it unfolds from moment to moment. I choose my highest path each moment. I receive revelations. I recognize and honor them when they come into my mind.

I choose to live an abundant life.

I and my higher self are in charge of my destiny.

I meant to complete it earlier, but I went to sleep/rest for a little while with my sweet husband who is understandably trying to get some sleep as he gets up much earlier for work than I do. I then woke back up by 125 am and I’m now by 158 am about to resume completing the challenge Time start of 40 reasons why I write start time: 158 am on Tuesday March 28, 2017 1. The first reason why I write has to do with the fact that writing helps me merge my eclectic interest in music with potential stories that I could create out of songs that I listen to online. 2. What I mean by this merging of storytelling with my songwriting; Dreams by Van Halen can symbolize a story of a person overcoming their challenges despite great odds stacked against them. The mashup of Encore and JayZ of Numb creates a whole different persona out of the original Linkin Park song. It can be assumed that a story around such a mashup song can be about someone who lives out their life in accordance to what they feel is expected of them. However, a person must not assume that another person’s objectives are only there because of the influence of others. It is important to avoid stereotyping and assuming that a person is not capable of formulating their own goals from within their own subconscious. The songs Addicted to Love by Robert Palmer and Amazed by Lonestar symbolize the various facets of being in love. While songs such as Life’s Been Good by Joe Walsh and Angel on my Shoulder by Kaskade feat. Tamra can give writing inspiration under feel good themes. The Voice song by the Moody Blues could give me a storytelling idea of a person who is going through various stages of spiritual evolution, which gives me another reason within this post. 3. As an aspiring fiction writer, writing and the discovery of various website resources can help me creatively harness ideas for extra storytelling. Writing helps me organize these ideas together in a cohesive manner. 4. Writing gives me artistic permission to freely explore geographic andor socio-economic parameters beyond my own background. For instance, writing from the inspiration of Southern California’s Top 100 Events and the recent George Lucas/Melody Hobson scholarship story would give an author such as myself an idea to do explorative writing around a character/characters who maybe work as a popular andor charismatic event planner while attending courses at the University of Southern California. 5. I enjoy writing because it also helps me integrate my storytelling around some of the activities that I already do and blend them in writing form with some of the dreams/goals that I have for my husband and I. For instance, Popsugar articles pertaining to Costco and chefs, aBusiness insider articles to homebuying plus saving money, and a Williamsburg, Virginia Garden party article can either be one story or two stories. For example, I can write one story about a Costco food court worker who eventually becomes a chef and decides to purchase a home in Williamsburg Virginia while attending a summer party where they either come across a business idea andor meet friends at a summer garden party. Just from the articles that I described a story could also be made of a Costco store manager and a chef who lives and works in Williamsburg Virginia who are friends and unexpectedly meet at a summer garden party etc., the abundant of novel possibilities in just a few links. 6. Another Reason I enjoy writing has to do with the fact that I can channel my spirituality through my writing. 7. Writing has helped me channel and archive important intuitive insights that I sense are coming through my higher self/soul that I can archive andor refer back to at a later time. 8. I write to grow and connect with the unlimited creativity of my imagination as well as to further develop it. I have been fortunate in coming across an abundance of resources on how to increase the potential of my imagination, and writing helps me solidify some of these ideas for reference/usage in both my stories and for my own personal spiritual evolution. 9. I also write to channel my dreams in a constructive and fun manner. I understand that some dreams are better left private, but the writing helps give me an outlet to cope with some of the intense dreams that have been happening the deeper I get into my writing. 10.I write to help further tap into my intuition. I notice that the more I write, that the more I come across articles, synchronicities in my offline life, and other miracles that I understand can be experience by both good and evil people. However, to be fair, I have figured out that some of the happiest andor most successful people who would probably honestly admit that they are not the nicest people are also ones who happen to be gifted in following their intuition andor harnessing their imagination into what some skeptics would just call correct/wise decision making andor some spiritually minded people call well-timed andor strategic/well placed action. 11.Writing allows me to further develop my wisdom and gives me greater access to an abundance of help and resources that were previously scarce andor unavailable before I begin to write more prolifically. I am coming across and organizing an abundance of information related to what I was looking for just a few years ago and it is as if my increased writing has been sort of a metaphorical key to help open the door/doors to greater opportunities/more expanded information. 12.I write to give myself a voice because even I understand, as Madonna says in one of her songs Iconic, that other people will speak for you if you do not use your voice to speak up for yourself. I have seen this frequently in my own life when I intuitively andor logically pick up on some well-meaning people who may think that they know what I plan on doing in my professional andor career life. This can sometimes be done with harm-free intent. However, using writing to build my voice also helps me to be a more self-confident and happier wife for my sweet husband, who is actually super supportive of my writing habits. 13.Writing helps me channel my sensual nature that I sometimes try to keep hidden andor suppressed for karmic andor spiritual reasons. However, try as I might, anything I strive to suppress makes its way into my dreams. As a result, writing has helped me organize writings related to what I try to suppress but what I successfully keep private for offline writing as compared to other types of emotions that I strive to suppress versus other dream inspirations that I can channel online but I must still use discretion about (some dreams are related to situations andor people that I intuitively figured out that I needed to forgive for my own spiritual sake). 14.Writing helps me get in touch with my aim to become wiser. I notice that the more I write, that the more frequent information on how I can be a wiser andor emotionally stronger person flows my way. Additionally, writing has helped me be more discerning as to what to look at and what to leave alone for someone else to look at. 15.I write to channel some of my energy when I walk outside, which leads me to my next reason. 16.I write to remember aha and unique moments. Writing has helped me to sometimes integrate some of the creative ideas and insights that have spontaneously came to me just by walking. 17.I write to also resourcefully combine some of my goals into avenues both for understanding myself and making peace with my reality even when things go differently than expected. Writing has been a spiritual saving grace for me even when I know that doing so has attracted to me public judgement andor gossip because I happen to live differently from what someone expected of me (i.e. a challenge to someone’s paradigm or balance of how a woman such as myself should live). 18.I write to constructively channel any harsh criticism andor unexpected challenges into beneficial opportunities for further positive growth andor to attract answers/solutions to knowledge that I seek. 19.I write to successfully create winning game plans to navigate both familiar and unfamiliar scenarios. There are many times where writing has helped me figure out where andor who to victoriously turn to for help andor unbiased/bias-free guidance/advice. 20.I write to uncover ways to do things differently that help me change various areas of my life in a joyful manner. 21.I write to successfully help me to remember to trust my instincts and remember what some of my mentors have taught me when there are no defined answers to certain areas of my life. 22.I write to help me think outside the box when it comes to what others consider both realistic and unrealistic. Writing helps me uncover new pathways/discoveries that can be found in both familiar and unfamiliar settings. This is because writing has helped reinforce my understanding that the happiest paths/choices to take in life are not always so transparent and sometimes the best options involve what is less than obvious andor outrageous. 23.I sometimes write to help me further understand andor carry out what it takes to thrive even more in my life. Many blessings andor miracles in my life are because I used the power of focus, writing, and intent to attract the resources for money and other needs even in the face of other persuasive andor influential critics gossiping about me and my life. The focus, intent, and writing has helped me to be a stronger magnet to supporters, miracles, and other unexpected beneficial situations that have helped reinforce my belief in a bright future for myself and my husband. 24.I write in order to brainstorm ways of making preparation and working smarter help get me what I want. Writing has helped me emerge victorious andor spiritual stronger even when things were more challenging than I previously imagined. On a positive note, these challenges have helped sharpen both my creativity and intuition. 25.I write to integrate the areas of my logic, listening to my heart, and being aware of what I must do in all areas of my life. Writing helps remind me that a balance of these three are what is needed in both my storytelling and in various other areas of my life. 26.I write to become receptive and increase my understanding of the multiple options available to me in both my storytelling and other areas of my life. This understanding is also beneficial to me because I actually understand what is best for me even when I keep an open mind to listening to others. However, the practice of writing helps me spot and be discerning to bias-free advice/information that is either better than what I can come up with andor is in line with what I intuitively know feels joyful. 27.I write because it helps me be concern-free when it comes to obscurity, recognition, andor fame. I clearly understand that there are often good reasons to the benefit of a writer whether they are experiencing obscurity, judgement, recognition, andor fame. 28.I write to also help me experience both in my storytelling and my real life my intuitive understanding that I must follow my passion when it comes to choosing where I want to both temporarily and permanently live when it comes to places of residence for my husband and I regardless of approval from both supporters and well-meaning critics on our choices (in regards to where we live). This is because I am blessed to understand that I can be flexible when it comes to the type of job that I hold but that I am satisfied deep down and in the best position to spiritually evolve if I am living where I prefer and choose to live regardless if it is on a temporary or long-term basis. 29.I write to also help me shrewdly/wisely keep in mind the arena of goal setting in both storytelling and various areas of my life. When I have fun writing, I am reminded to be careful of how much I strive to do at one time/a short timeframe. I wisely pace myself and prioritize. 30.I write to also tailor my storytelling and various goals in my lfie towards my own preferences and desires. This helps me become aware of when to follow my own ideas even when it is the opposite of what some are saying or when to listen to others when the advice is bias-free andor a happier option than what I may have initially came up with on my own. This controversial practice helps me sharpen my intuition, logic, and wisdom. 31.I write to see the unlimited potential in myself regardless of how I am perceived for doing so. As a woman, (which probably affects some men too), I’m all too aware that my assessment as a writer is going to be filtered through my age, physical appearance, and economic/financial income status (young men and women do matter but our society worships youth to the point where so many people are actually surprised when a scandal comes up of an older adult and a younger person, no I do not condone some of the stories I have seen but I find it incredulous that there is mainstream media surprise when some article is published on a teacher and student scandal). Anyhow, writing helps me filter out some things that are best left alone and writing helps me focus on what I intuitively sense matters more to my spiritual evolution and expansion of wisdom. 32.I write to also help remind me of some of the areas in my storytelling that could benefit from becoming a more prominent priority as well as in my life. I recently came across a good article titled Want to Reward Your Brain, Get off the Couch by Arthur Kramer Ph.D. that obviously gives me brilliant creative ideas on maybe a freestyle story around characters who achieve impressive body transformation in relation to what is described in this article. However, even in my own life as a writer, the article helps remind me how making my consistent walking routine a consistent priority would ensure both eventual success in both my weight loss goals and expanded creativity in my writing. 33.I write because I do feel that being a writer is in alignment with my divine life purpose. I’m well aware that some influential andor persuasive people may scoff at this because my background may be different from a woman that would be expected to have a passion for writing. However, my passion for writing helps sustain me during both good times and challenging times of my life. Additionally, I can easily see myself writing both during my current lifetime and beyond regardless of whether I experience recognition, obscurity, being harshly judged/gossiped about andor fame. 34.I write to also integrate both my mystic experiences and synchronicities that have been occurring in greater frequency in my life. 35.I write to also integrate some of the books and other literary resources that come my way. Speaking of writing to integrate books and literary resources, writing helps me try on different career roles for storytelling. For instance in the book White House Chef: Eleven Years, Two Presidents, One Kitchen by Andrew Friedman and Walter Scheib feature a best laid plans feature on pages 120-121. This could give a writer ideas for writing a fiction story through the point of view of a White House chef who puts various events and meal plans together for the White House (pages 120-121)(I purchased this White House Chef book on December 22, 2015). 36.I write to also integrate understanding and ideas from the people who know me andor accept me. What I mean by this is that one of my sister in laws today kindly responding to one of my facebook posts by mentioning that she likes Costco as well. Additionally, I found a great recipe to make canned tuna tastier from a salad recipe featuring tuna that one of my maternal aunts was kind enough to share on facebook. This could give me ideas both as a blog writer of keeping certain recipes to share with others for future reference as well as maybe story ideas of a person who runs their own restaurant andor food truck with certain type of foods that they specialize in. 37.I write because I have a strong desire to write regardless of the outcome that I attract for pursuing a writer career. Of course, this indirectly influences in a positive way why I have a strong intent around knowing what I want when it comes to both temporary and long-term places where I plan on my husband and I living as well as other areas of my life. On a positive note, my writing practice has built both clarity and conviction on some of the ideas I have a strong faith and self-confidence in, 38.I write to also help reinforce some of my goals in other key areas. For instance, collecting saving money articles to reference in my storytelling helps remind me of my own goals to put saving money as a priority high up with my walking routine, in my case at least 25 percent of my after tax income each month. 39.I write to also listen to my soul on what makes my heart sing. Ever since I have started to write, I have fortunately become more sensitive to some of the things I need to increase my focus on in order to be happier in all areas of my life. 40.I write to also enjoy an activity that helps me appreciate and understand my amazing husband even more. I am lucky in the sense that my husband is encouraging of my writing habit and he introduces to me things that he likes more often the longer we are married which both helps me understand his inner world and expands my horizons and viewpoints as a writer. I am also fortunate in the fact that my husband patiently helps me in my intent to nurture and grow my self-confidence both as a writer and a woman. I avoid taking this for granted because I am aware that sometimes other people may expect to be around a person who is already highly self-confident.

Resources

The book White House Chef: Eleven Years, Two Presidents, One Kitchen Hardcover – January 17, 2007

by Andrew Friedman (Author), Walter Scheib (Author)-I purchased this book on Amazon on December 22, 2015

http://www.businessinsider.com/prepare-to-buy-a-home-2017-3

A realtor explains how to set yourself up as a homebuyer long before you ever start shopping

https://www.popsugar.com/food/How-Chefs-Cook-Steak-40905478

This Is How All Your Favorite Chefs Cook Steak

https://www.popsugar.com/food/Best-Frozen-Foods-From-Costco-43312658?utm_source=msn&utm_medium=partner&utm_campaign=feed

The Best Frozen Items From Costco

http://www.businessinsider.com/how-one-millennial-is-saving-half-of-her-income-2017-3

I save half my income, and it's not because I'm frugal

A CELEBRATION OF MAY: AN IMMERSIVE PALACE GARDEN PARTY

https://colonialwilliamsburg.com/sitecore/content/Cwf/plan/calendar/2017/03/20/18/12/a-celebration-of-may-an-immersive-palace-garden-party?utm_medium=email&utm_source=VALiving&utm_campaign=GardenParty17&NCK=8774549027

I have pride in where my husband and I currently work regardless of how I am judged for doing so. However, I admit that this article caught my interest because of it pertaining to George Lucas and his wife Melody Hobson donating to an educational program that fosters storytelling. Additionally, I admit that I wrote a freestyle story on a few of my blogs about characters living in California and working at the University of Southern California less than 12 hours before I unexpectedly discovered this article tonight.

https://www.yahoo.com/news/george-lucas-family-foundation-donates-192350690.html

George Lucas Family Foundation Donates An Additional $10M To USC In Support of Student Diversity

As a woman who enjoys writing, I have seen this article in my google email inbox but have not yet taken and completed the writing challenge of the 40 Reasons Why You Write by Bryan Hutchinson. However, I intend to do so for fun within the next hour or less. I probably will post in the comments blog of the website that the article is connected with once I am done. Something within me guided me to share this article for anyone else who has fun writing andor knows someone who enjoys writing.

http://positivewriter.com/reasons-why-write-challenge/

Take the 40 Reasons “Why Do You Write?” Challenge

By Bryan Hutchinson

https://journal.thriveglobal.com/want-to-reward-your-brain-get-off-the-couch-79b465265e19#.gxz25o9an&utm_source=LinkedIn&utm_medium=Thrive

Want To Reward Your Brain? Get Off The Couch

Arthur Kramer, PhD

This Avocado Tuna Recipe is courtesy of my maternal Aunt Maria Doxtator Alfaro (her and her twin sister Michelle Marie Doxtator are related to my late biological mother Jolene Nieves).

http://natashaskitchen.com/2017/03/24/avocado-tuna-salad-recipe/

Avocado Tuna Salad Recipe

I intend to use this link Southern California's Top 100 Events 2017 for the 40 reasons writing challenge that I intend to complete by 130 am or sooner.

The list of the meetings, parties, and industry gatherings that make the most impact in Southern California year after year.

By Alesandra Dubin March 21, 2017, 3:00 AM EDT

http://www.bizbash.com/southern-californias-top-100-events-2017/miami/story/33656?utm_source=linkedin&utm_medium=bizbash&utm_content=sc&utm_campaign=top100#.WNnh6W_yucw

Southern California's Top 100 Events 2017 I googled secrets of self-confident people

http://www.huffingtonpost.com/susie-moore/habits-confident-people_b_4876364.html

9 Little-Known Habits of Confident People

By Susie Moore

Songs I heard on iheartradio less than 8 hours ago that I also intend to put on my Amazon storytelling playlist

Dreams by Van Halen

Amazed by Lone Star

Encore by Jayz And Linkin Park

Addicted to Love by Robert Palmer

Life’s Been Good by Joe Walsh

Angel on my shoulder by Kaskade and Tamra

The Voice by the Moody Blues

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