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coup-de-maine · 6 years ago

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How to enter a fandom - RPC

Hey guys, time for a friendly PSA from yours truely~

So I’ve been in and out of a lot of fandoms, made friends, enemies, frenemies, grave mistakes and happy accidents. I also see a lot of people come in other fandoms. Most of yall do great but I see some people carry in this weird sort of self deprecating attitude that can immediately turn rpers away from them, which results in; more of that self deprecation. So Im here to hopefully help out with the best ways to enter a fandom or an rpc, make your presence known and make lots of wonderful friends.

Now the first, and most important thing, and I notice a ton of people struggle with it is:

General attitude.

Let me give two examples of some first time posts.

“Hey! I’m new to the fandom. I know my bio and my theme sucks but would anyone like to rp? Maybe?”

VS.

“Hey! I’m new to the fandom. My bio and rules are located here, though they’re still under construction I’m really eager to develop them with interactions!”

Now I know the first one is tempting for a lot of reasons. You might not even feel like its all that bad, but up next to the second one it actually sounds a little...depressing, monotone, dry. Even though they start the same, one ends with me feeling like: this person really doesn’t put effort into things, they dont even really want to be here. All my threads with them are going to be lazily written or probably written with half baked enthusiasm.

The second person is happy to be here, eager to interact, admits that since they’re a new blog not everything is perfect. Yet, they don’t talk down on themselves or make it seem like anyone who talks to them will only be taking pity on them.

This is actually a big problem I see in the rpc. Making people take pity on you for interactions and the rule with that is simple:

don’t make people feel like they have to take pity on you.

It’s a knee jerk reaction, I know. We’re all awkward humans on the internet who want to play up our faults. Who wants to say “My stuff is SO awesome! It’s the best”???

Well. You do. You’re new to a fandom. People already have established relationships, character arks, possibly with another version of the muse youre playing. Backstories so detailed it’ll make your head spin. You are literally selling yourself to these other rpers. Don’t sell them “A vacuum cleaner that sucks. No, not sucks up the dirt, it just sucks. Like me, Im trash and dont even have a working vacuum” No one wants to buy a vacuum cleaner that sucks.

Hate to break it to you, but when you say you suck, or your stuff sucks; people are gunna believe you. Or they’re just gunna pity you. And thats not great either.

Heck you might think; why not? So long as they rp with me, whats wrong with that?

Well... lots of things but mostly; pity isn’t a good feeling. Nobody wants to feel guilted into rping with you. Imagine seeing someone on your dash constantly posting about how no one likes them, their character or interacting with them. How they wanna die because they never get asks, no one likes their starters. (Sound extreme? I’ve seen it.) It makes you feel bad right? It makes you wanna like them but like- where do you even start??? They don’t even like them?? What common ground do you have?? “Hey, I see you hate yourself... uh... I hate you too?” Not great. Actually bad. You don’t know how to approach this person without becoming an emotional crutch, and you know they’ll latch on to you and suck every positive emotion out of your body so how do you win?

So lesson one is; People don’t want to be forced to feel so bad that they rp with you, they want to feel inspired to. Inspire some dudes! (or non-dude identifying people)

Presentation!

This is everything. Present yourself. You don’t need flashy icons or a cool promo- let me tell you, I’ve made some shitty promos in my life. See Here

That was my promo for a long as time. Until it was THIS that a friend made for me (A friend that I made. Through how awesome I presented myself. Thanks Vee, if you see this I still love you)

I can’t stress enough how important attitude is because I’ve had both a shitty attitude and a great one in the RPC and let me tell you, nothing kills a blog faster than a shitty attitude. Wanna make a self deprecating posts about that meme that you got 0 asks for? NUH UH. Think again. PITY = BAD, SHORT LASTING FRIENDSHIPS. INSPIRED = SUPER AWESOME HAPPY FUN TIMES FOREVER.

Yo, present yourself in a way that makes people wanna approach you. Get them interested, say something wacky or edgy or if your character is self deprecating then self deprecate through them but DO IT IN A FUN WAY. The people who care about icons and fancy promos usually aren’t worth lasting friendships either. Sometimes they literally spend more time formatting than writings something worth while for you. (some of you really balance it and just love formatting but u know im not talking about u Im talking about those that literally wont talk to us that dont)

So present yourself well and be genuine.

--- WAIT WAIT WAIT- be genuine?? What if my genuine self is self deprecating and negative?

[JOHNNY TEST NOISE]

HELL NO shut the what up I know you’re not, I know that’s a reflex to cover up how insecure you are, I know you hate how pathetic and small you feel so you point out all the things wrong with you before someone else can. That’s not you, and you are capable of more than that.

Dude. (and non-dude identifying peeps) I’m gunna say it again. I’m gunna say it a million times; one day it will sink in. Everybody feels that way.

What?? Octo ur so cool and confident tho

You know how you never noticed?? CANT SEE MY HANDS SHAKE THROUGH THE COMPUTER.

DONT KNOW HOW LONG I HESITATED BEFORE SENDING THAT ASK MEME TO YA.

The internet is a playground because you can trick people into believing whatever you want about yourself. YEP even good things!!! You don’t have to wear your flaws on your sleeve, and you certainly don’t have to wear them like a full body cast that prevents you from doing anything fun in your life.

Take the cast off, take a risk. You literally have nothing to lose. Especially if no one interacts with you as is anyways.

Be mindful

This is more of a trick I use to make myself feel better. I don’t follow a lot of people so my dash is pretty slow. It’s fairly easy to tell when people are and aren’t active/online so I literally have to trick myself sometimes but;

If you reblog a meme and get nothing, step back and ask yourself; am I sure anyone even saw it? and are the people who did maybe to shy to send anything? Or maybe nothing in that meme applies to their character.

As a mute character I am VERY restricted to what memes I reply to. As a character who speaks VERY LITTLE I am VERY restricted to what dialogues I can send at all. This means I’m required to edit memes a little (this is allowed by most meme creators btw) or I need a very good relationship with a character in order to say/sign that many words at them.

And worse case scenario, queue it and reblog it again/later. Its no biggie, some memes don’t make it.

Self reflect

Check out people on the dash. Do they have interactions? What are they like? Is their character more welcoming? Maybe you’re character is more intimidating. You might need to actually seek out interaction.

Tumblr has this huge enigma where everyone wants asks but no one wants to send them. Curious anons come from someone, magic anons come from your peers, followers, friends. Some of them are pretty obvious. Want asks? Send them. We really need to get the ball rolling with this because its honestly a problem. Show some initiative and reach out. It actually feels pretty good seeing someone react to your outrageous anon. And its a lot of stress relief if you play an otherwise very serious character to get to branch out and be silly.

So you send asks, you like starter calls- why isn’t it working?

Well, a stranger knocks on your door and tries to get to know you. Its a little awkward- it can work sure in some cases. But in most you’ll probably close the door and phone the police.

The RPC isn’t as strange as that but what’s easier? Talking to a muse you’ve never met from a blog you’ve never seen before? Or writing a thread with your best bud, throwing in inside jokes and references to your favourite shows- teasing each other about that one embarrassing thing that happened to your muse- yeah. Yeah you get it.

If you have history or at least an idea what someone is like, you will want to interact with them more. I don’t know if you’re some mean... meanie pants whos gunna smack my muse because he offered you a cookie. And maybe you are, but if I don’t know you, or know that your muse is deeply traumatized by cookies, I might take that as you saying “Ew no get away I never wanna rp with you”.

It sounds harsh, but I KNOW it happens. It STILL happens to me, even with people I’m friends with. Even if someone has multiple blogs and I get on fine with one muse, if the other hates me I might get uneasy about sending in asks cause I feel like I’m directly bothering the mun (who I love on this blog but WHAT IF THEY START HATING ME THERE TOO???)

Separation is tricky. We all get jealous or feel neglected when our partners focus on another thread/ship or send mean angsty replies which is why its important to check yourself remind yourself you have value, mun =/= muse and that it’s all in good fun.

Have Rules

UGH no!!! Not rules I hate rules, I dont want to restrict anyone!

Listen. I get it. I was a rule-less blog for a long time. But you know what? You need them. Not just for you, but for the people who wanna interact. I still feel the need to ask people who have rules what they are and aren’t comfortable with. You might not realize it but shit can go down in rps especially in certain fandoms. Even if its just the basics. Write them. They matter.

Unless you’re fine with someone literally controlling your character, or a blog you dont even follow who RPs David Letterman tags you in a smutty thread where your muse and him are married and he’s heavily pregnant with 4 narwal baby’s I- I think you can see where I’m going.

If its just the basics, thats fine, everyone loves seeing that. No god modding, not forced shipping, ect- great. Less for me to remember. Add to it if you need to. Everyone experiences rp different. Make your experience a comfortable one.

(And stay tf away from me Preggo-letterman)

Step away.

If you’re feeling negative, just step away. Do not make a big post about it alerting everyone who follows you because they might not all respond well. If you have close friends in then fandom you can go to, talk to them, vent a little, or just remove yourself and get those feelings out. But remember that no one here is equipped to be your therapist, and we cant all be expected to take the burden from you. It is up to you to regulate your emotions. Use coping skills but please don’t make the fandom or your blog a toxic place to be.

You don’t feel good, and no one reading your posts feels good, and building friendships on not feeling good is just... completely not good.

Im not saying you must be sunshine and rainbows all the time, but feeling bad feels bad and even though rping is just a hobby and a past time you are still reaching into other peoples lives. Leave a good impact, try to be someone you would want to meet in the rpc. Make it a better place.

Tips and Tricks

If you leave with nothing else, please take these:

Send Messages.

IM people, send them asks, get to know them before RPing.

Be kind.

Be generous.

Be enthusiastic.

Be happy.

#PSA!!!#Im so so so SO sorry its so long #I tried really hard to make it entertaining #anyways I just get a lot of people asking me how to enter the RPC and...#I wish I had heard this shit when I started lmao #rp #tumblr rp #roleplay

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readersforum · 6 years ago

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How to Breathe New Life Into Your Google Search Results With Rich Snippets

New Post has been published on http://www.readersforum.tk/how-to-breathe-new-life-into-your-google-search-results-with-rich-snippets-2/

How to Breathe New Life Into Your Google Search Results With Rich Snippets

Google rich snippets. What the heck are those?

They’re these awesome things that can help you improve your website’s SEO and generate more site traffic from search engine results pages (SERPs), and in this article, I’m going to tell you how to set them up.

Let me first pose a question to you: Have you noticed that when doing a Google search, certain listings just look a little sexier than others? For example, if you were doing a search for “apple pie,” which of these listings when you rather click on?

I’ll bet you chose option #2. If you didn’t, you must really not like apple pie.

Between the thumbnail image and the five-star rating scale, what are these sites doing to make their Google listings include this extra media? The secret to these fancy pieces of information are rich snippets, which these websites have optimized for using the HTML of their website pages.

Google Rich Snippets

Google rich snippets are enhanced search results that produce more details about a website than the average link. This “rich” media can include images, ratings, authors, dates, locations, and more. Publishers can give Google these details by including structured data in the backend of their webpages.

Google rich snippets — also called “rich results” — extract information from your website to display on your site’s listing in the search results, in addition to the typical page title, page URL, and meta description.

Each search result is guaranteed to display these three pieces of information, making up an individual snippet. The thinking is, the more information included in a search result’s snippet, the more likely users are to click on that result. With enough structured data on the page, you can earn a rich snippet.

Rich snippets are often overlooked in businesses’ SEO strategies because they are more difficult to implement than traditional on-page SEO. But with how complex Google search results look today, it would be worth your while to spend a little time learning how to do this. Adding this content-rich information to your Google search listings draws the eye and can increase your listings’ click-through rates, even when you’re not ranking in the #1 position.

There are a few options for how to install rich snippets, but I’m going to show you the easiest method: using microdata.

Keep in mind this process won’t guarantee that you’ll get a rich snippet. But giving these details special treatment can dramatically increase your chances of enhancing the appearance of your search result — and, in turn, the traffic you get from it.

How to Create Rich Snippets

Identify which details you want Google to focus on.

Define your webpage using Google’s Structured Data Markup Helper.

Create microdata for your webpage using your selected data type.

Create new HTML from this microdata.

Tag your content with this microdata.

Test your rich snippet.

Be patient.

1. Identify which details you want Google to focus on.

Your webpage’s topic and format will dictate which types of information you want Google to display in its search results. Are you writing an article? An event page? A book review? A product page? Here are some examples of details included in rich snippets for the several types of snippets available to you:

Article: You can add tags for the article title, author, meta description, publish date, featured image, and more.

Restaurant pages: You can add tags for food items, item prices, item descriptions, item images, item calories, and more.

Product page: You can add tags for product names, product ratings, product prices, product availability, product images, and more.

Event page: You can add tags for the event name, event speakers, event schedule, event dates, and more.

Recipe: You can add tags for recipe rating, ingredients, image of final product, cooking duration, total calories, and more.

2. Define your webpage using Google’s Structured Data Markup Helper.

So, how do you create the tags listed above? Unfortunately, it’s not as easy as writing “Here’s the product’s price” in your webpage’s HTML and expecting Google to take the hint. To properly communicate this information to Google, the company offers a handy tool for creating structured datasets based on the type of webpage you’re publishing. It’s called the Structured Data Markup Helper. Use it here, and see it below.

As you can see, above, you’ll start by selecting the attribute that best describes the content you’re creating. Then, at the bottom of this page, enter the existing URL of the webpage to which your content has been published. (Note: To use this tool, you’ll publish your content first, and then retrieve the URL so you can structure your data accordingly.)

3. Create microdata for your webpage using your selected data type.

Microdata is a way to label content to describe what this content represents. An event, for example, has all sorts of information associated with it, including the venue, starting time, name, and category. You can then use a bit of code to basically tell Google, “Here’s my event and the most important information people would need to know about it.”

How Microdata Can Be Used

Microdata wraps your text in very simple HTML tags, such as or

tags, to assign descriptive terms to each bit of information. Here’s an example block of HTML showing some basic information about me — the author of this article — below.

My name is Diana Urban, and I was born and raised in New York. I’m on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA.

See those

tags at the beginning and end of the copy, above? This denotes text that is in standard paragraph style. There’s nothing unique about the text above compared to any other paragraph in this article. This makes it hard for Google to interpret it the way you might want it to be interpreted.

Now, here is the same HTML tagged with microdata:

itemscope itemtype=”http://data-vocabulary.org/Person“> My name is I’m the affiliation“>HubSpot, an all-in-one marketing software company in Cambridge, MA.

Those bold tags in the HTML above tell Google what each piece of my author bio actually is. The “person” tag indicates this is about a person. The “name” tag indicates the following text is my name. The “title” tag indicates the following text is my job title. The “div” tags single out the entire section of HTML so Google knows it can highlight it in my article’s snippet, given the appropriate search term a user might enter.

Creating Your Microdata

Once you’ve selected your data type in the previous step, you’ll be taken to a page where you can automatically associate certain details of your webpage with microdata that describes those details. To create microdata for an article’s author, for example, you’ll highlight the author’s name on the webpage — which Google projects on the lefthand side of the tool — and select “Author” in the dropdown that appears. See how this looks, below.

4. Create new HTML from this microdata.

Next, you’ll create new strings of HTML from the microdata you created in the previous step. Once you’ve finished assigning each part of your webpage a proper tag, click the red “Create HTML” button on the top-righthand corner of the tool, as shown below.

5. Tag your content with this microdata.

With your HTML successfully created, you’ll see every tag you created in step 3, above, listed in a block of code you can then insert into your article’s HTML. You’ll insert this code in your content management system (CMS).

Google recommends adding the HTML it created for you into the “head section” of your article’s HTML. If you use HubSpot’s CMS, you’ll find separate HTML boxes designed just for this occasion, as shown below.

Learn more about adding HTML to webpages in HubSpot Academy.

Want another way to tag your HTML with various pieces of microdata? Review the different examples of rich snippets below this list of instructions. Each of these rich snippets link to separate Google instructions on how to optimize for each type of rich snippet. (When you load their page, always select the “microdata” approach to get the right instructions.)

6. Test your rich snippet.

Google Webmaster Tools has another nifty feature that lets you test your rich snippet. Click here to use their Structured Data Testing Tool. This will confirm whether or not Google can read your markup data and whether your rich snippets are appearing in their search results.

7. Be patient.

If you don’t see your rich snippets in Google’s search results right away, don’t freak out. It actually takes Google as long as a few weeks to crawl and index this new data. So go to the beach. Sip a margarita. Soak in some sun.

Okay, it’s more likely that you’ll just keep working on other stuff in the meantime, but a girl can dream …

Rich Snippets Examples

Let’s run through some of the different types of rich snippets that are available to use on your website. Each section links to Google’s instructions on how to actually install the rich snippets — remember to select the microdata option for the easiest installation process!

Business and Organization Snippets

A rich snippet about a business or organization can include location information, contact information, price ranges, hours, and customer reviews, if there are any available.

Learn how to create rich snippets for organizations >

Event Snippets

Event snippets include the date, location, and time of the event. If there are more than one option for the events, up to three will be displayed.

Learn how to create rich snippets for events >

Music Album Snippets

Using music album rich snippets will display links to individual songs in an album, or even lyrics to the song if available.

Learn how to create rich snippets for music >

People Snippets

The people snippet displays information such as a person’s job title, the company they work for (a.k.a. affiliation), and location. It can also display a photo, nickname, and more.

People snippets are different than author snippets. Here is the difference, with an example of yours truly.

Learn how to create rich snippets for people >

Product Snippets

Product rich snippets include things like a picture of a product, ratings, and price range of the product.

Learn how to create rich snippets for products >

Recipe Snippets

Recipe rich snippets provide users with additional information about a specific cooking recipe, such as the ratings (1 to 5 stars), cook/prep time, and calorie information.

In order to qualify as a recipe, you must have at least two of the following tags in place:

A photo of the dish

The tag: prepTime, cookTime, totalTime, or ingredients

Calories

Review

Learn how to create rich snippets for recipes >

Review Snippets

You’ve already seen a bunch of examples of snippets that have 5-star ratings included. But you can also set up a snippet that is just the review portion.

Learn how to create rich snippets for reviews >

Video Snippets

If you want a thumbnail of a video to display next to your search listing, the markup works a little different. Google recognizes the Facebook Share markup code, so you might as well kill two birds with one stone.

Learn how to create rich snippets for videos >

0 notes

lindyhunt · 6 years ago

Text

How to Breathe New Life Into Your Google Search Results With Rich Snippets

Google rich snippets. What the heck are those?

They're these awesome things that can help you improve your website's SEO and generate more site traffic from search engine results pages (SERPs), and in this article, I'm going to tell you how to set them up.

Let me first pose a question to you: Have you noticed that when doing a Google search, certain listings just look a little sexier than others? For example, if you were doing a search for "apple pie," which of these listings when you rather click on?

I'll bet you chose option #2. If you didn't, you must really not like apple pie.

Google Rich Snippets

Google rich snippets are enhanced search results that produce more details about a website than the average link. This "rich" media can include images, ratings, authors, dates, locations, and more. Publishers can give Google these details by including structured data in the backend of their webpages.

Google rich snippets -- also called "rich results" -- extract information from your website to display on your site's listing in the search results, in addition to the typical page title, page URL, and meta description.

Each search result is guaranteed to display these three pieces of information, making up an individual snippet. The thinking is, the more information included in a search result's snippet, the more likely users are to click on that result. With enough structured data on the page, you can earn a rich snippet.

Rich snippets are often overlooked in businesses' SEO strategies because they are more difficult to implement than traditional on-page SEO. But with how complex Google search results look today, it would be worth your while to spend a little time learning how to do this. Adding this content-rich information to your Google search listings draws the eye and can increase your listings' click-through rates, even when you're not ranking in the #1 position.

There are a few options for how to install rich snippets, but I'm going to show you the easiest method: using microdata.

Keep in mind this process won't guarantee that you'll get a rich snippet. But giving these details special treatment can dramatically increase your chances of enhancing the appearance of your search result -- and, in turn, the traffic you get from it.

How to Create Rich Snippets

Identify which details you want Google to focus on.

Define your webpage using Google's Structured Data Markup Helper.

Create microdata for your webpage using your selected data type.

Create new HTML from this microdata.

Tag your content with this microdata.

Test your rich snippet.

Be patient.

1. Identify which details you want Google to focus on.

Your webpage's topic and format will dictate which types of information you want Google to display in its search results. Are you writing an article? An event page? A book review? A product page? Here are some examples of details included in rich snippets for the several types of snippets available to you:

Article: You can add tags for the article title, author, meta description, publish date, featured image, and more.

Restaurant pages: You can add tags for food items, item prices, item descriptions, item images, item calories, and more.

Product page: You can add tags for product names, product ratings, product prices, product availability, product images, and more.

Event page: You can add tags for the event name, event speakers, event schedule, event dates, and more.

Recipe: You can add tags for recipe rating, ingredients, image of final product, cooking duration, total calories, and more.

2. Define your webpage using Google's Structured Data Markup Helper.

So, how do you create the tags listed above? Unfortunately, it's not as easy as writing "Here's the product's price" in your webpage's HTML and expecting Google to take the hint. To properly communicate this information to Google, the company offers a handy tool for creating structured datasets based on the type of webpage you're publishing. It's called the Structured Data Markup Helper. Use it here, and see it below.

As you can see, above, you'll start by selecting the attribute that best describes the content you're creating. Then, at the bottom of this page, enter the existing URL of the webpage to which your content has been published. (Note: To use this tool, you'll publish your content first, and then retrieve the URL so you can structure your data accordingly.)

3. Create microdata for your webpage using your selected data type.

Microdata is a way to label content to describe what this content represents. An event, for example, has all sorts of information associated with it, including the venue, starting time, name, and category. You can then use a bit of code to basically tell Google, "Here's my event and the most important information people would need to know about it."

How Microdata Can Be Used

Microdata wraps your text in very simple HTML tags, such as <span> or <div> tags, to assign descriptive terms to each bit of information. Here's an example block of HTML showing some basic information about me -- the author of this article -- below.

<p>My name is Diana Urban, and I was born and raised in New York. I'm on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA.</p>

See those <p> tags at the beginning and end of the copy, above? This denotes text that is in standard paragraph style. There's nothing unique about the text above compared to any other paragraph in this article. This makes it hard for Google to interpret it the way you might want it to be interpreted.

Now, here is the same HTML tagged with microdata:

<div itemscope itemtype="http://data-vocabulary.org/Person"> My name is <span itemprop="name">Diana Urban</span>, and I was born and raised in New York. I'm the <span itemprop="title">Head of Prospect Marketing</span> at <span itemprop="affiliation">HubSpot</span>, an all-in-one marketing software company in Cambridge, MA.</div>

Those bold tags in the HTML above tell Google what each piece of my author bio actually is. The "person" tag indicates this is about a person. The "name" tag indicates the following text is my name. The "title" tag indicates the following text is my job title. The "div" tags single out the entire section of HTML so Google knows it can highlight it in my article's snippet, given the appropriate search term a user might enter.

Creating Your Microdata

Once you've selected your data type in the previous step, you'll be taken to a page where you can automatically associate certain details of your webpage with microdata that describes those details. To create microdata for an article's author, for example, you'll highlight the author's name on the webpage -- which Google projects on the lefthand side of the tool -- and select "Author" in the dropdown that appears. See how this looks, below.

4. Create new HTML from this microdata.

Next, you'll create new strings of HTML from the microdata you created in the previous step. Once you've finished assigning each part of your webpage a proper tag, click the red "Create HTML" button on the top-righthand corner of the tool, as shown below.

5. Tag your content with this microdata.

With your HTML successfully created, you'll see every tag you created in step 3, above, listed in a block of code you can then insert into your article's HTML. You'll insert this code in your content management system (CMS).

Google recommends adding the HTML it created for you into the "head section" of your article's HTML. If you use HubSpot's CMS, you'll find separate HTML boxes designed just for this occasion, as shown below.

Learn more about adding HTML to webpages in HubSpot Academy.

Want another way to tag your HTML with various pieces of microdata? Review the different examples of rich snippets below this list of instructions. Each of these rich snippets link to separate Google instructions on how to optimize for each type of rich snippet. (When you load their page, always select the "microdata" approach to get the right instructions.)

6. Test your rich snippet.

7. Be patient.

If you don't see your rich snippets in Google's search results right away, don't freak out. It actually takes Google as long as a few weeks to crawl and index this new data. So go to the beach. Sip a margarita. Soak in some sun.

Okay, it's more likely that you'll just keep working on other stuff in the meantime, but a girl can dream ...

Rich Snippets Examples

Let's run through some of the different types of rich snippets that are available to use on your website. Each section links to Google's instructions on how to actually install the rich snippets -- remember to select the microdata option for the easiest installation process!

Business and Organization Snippets

A rich snippet about a business or organization can include location information, contact information, price ranges, hours, and customer reviews, if there are any available.

Learn how to create rich snippets for organizations >

Event Snippets

Event snippets include the date, location, and time of the event. If there are more than one option for the events, up to three will be displayed.

Learn how to create rich snippets for events >

Music Album Snippets

Using music album rich snippets will display links to individual songs in an album, or even lyrics to the song if available.

Learn how to create rich snippets for music >

People Snippets

The people snippet displays information such as a person's job title, the company they work for (a.k.a. affiliation), and location. It can also display a photo, nickname, and more.

People snippets are different than author snippets. Here is the difference, with an example of yours truly.

Learn how to create rich snippets for people >

Product Snippets

Product rich snippets include things like a picture of a product, ratings, and price range of the product.

Learn how to create rich snippets for products >

Recipe Snippets

Recipe rich snippets provide users with additional information about a specific cooking recipe, such as the ratings (1 to 5 stars), cook/prep time, and calorie information.

In order to qualify as a recipe, you must have at least two of the following tags in place:

A photo of the dish

The tag: prepTime, cookTime, totalTime, or ingredients

Calories

Review

Learn how to create rich snippets for recipes >

Review Snippets

You've already seen a bunch of examples of snippets that have 5-star ratings included. But you can also set up a snippet that is just the review portion.

Learn how to create rich snippets for reviews >

Video Snippets

Learn how to create rich snippets for videos >

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readersforum · 6 years ago

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How to Breathe New Life Into Your Google Search Results With Rich Snippets

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How to Breathe New Life Into Your Google Search Results With Rich Snippets

Google rich snippets. What the heck are those?

I’ll bet you chose option #2. If you didn’t, you must really not like apple pie.

Google Rich Snippets

There are a few options for how to install rich snippets, but I’m going to show you the easiest method: using microdata.

How to Create Rich Snippets

Identify which details you want Google to focus on.

Define your webpage using Google’s Structured Data Markup Helper.

Create microdata for your webpage using your selected data type.

Create new HTML from this microdata.

Tag your content with this microdata.

Test your rich snippet.

Be patient.

1. Identify which details you want Google to focus on.

Article: You can add tags for the article title, author, meta description, publish date, featured image, and more.

Restaurant pages: You can add tags for food items, item prices, item descriptions, item images, item calories, and more.

Product page: You can add tags for product names, product ratings, product prices, product availability, product images, and more.

Event page: You can add tags for the event name, event speakers, event schedule, event dates, and more.

Recipe: You can add tags for recipe rating, ingredients, image of final product, cooking duration, total calories, and more.

2. Define your webpage using Google’s Structured Data Markup Helper.

3. Create microdata for your webpage using your selected data type.

How Microdata Can Be Used

Microdata wraps your text in very simple HTML tags, such as or

tags, to assign descriptive terms to each bit of information. Here’s an example block of HTML showing some basic information about me — the author of this article — below.

My name is Diana Urban, and I was born and raised in New York. I’m on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA.

See those

Now, here is the same HTML tagged with microdata:

itemscope itemtype=”http://data-vocabulary.org/Person“> My name is I’m the affiliation“>HubSpot, an all-in-one marketing software company in Cambridge, MA.

Creating Your Microdata

4. Create new HTML from this microdata.

5. Tag your content with this microdata.

Learn more about adding HTML to webpages in HubSpot Academy.

6. Test your rich snippet.

7. Be patient.

Okay, it’s more likely that you’ll just keep working on other stuff in the meantime, but a girl can dream …

Rich Snippets Examples

Business and Organization Snippets

A rich snippet about a business or organization can include location information, contact information, price ranges, hours, and customer reviews, if there are any available.

Learn how to create rich snippets for organizations >

Event Snippets

Event snippets include the date, location, and time of the event. If there are more than one option for the events, up to three will be displayed.

Learn how to create rich snippets for events >

Music Album Snippets

Using music album rich snippets will display links to individual songs in an album, or even lyrics to the song if available.

Learn how to create rich snippets for music >

People Snippets

The people snippet displays information such as a person’s job title, the company they work for (a.k.a. affiliation), and location. It can also display a photo, nickname, and more.

People snippets are different than author snippets. Here is the difference, with an example of yours truly.

Learn how to create rich snippets for people >

Product Snippets

Product rich snippets include things like a picture of a product, ratings, and price range of the product.

Learn how to create rich snippets for products >

Recipe Snippets

Recipe rich snippets provide users with additional information about a specific cooking recipe, such as the ratings (1 to 5 stars), cook/prep time, and calorie information.

In order to qualify as a recipe, you must have at least two of the following tags in place:

A photo of the dish

The tag: prepTime, cookTime, totalTime, or ingredients

Calories

Review

Learn how to create rich snippets for recipes >

Review Snippets

You’ve already seen a bunch of examples of snippets that have 5-star ratings included. But you can also set up a snippet that is just the review portion.

Learn how to create rich snippets for reviews >

Video Snippets

Learn how to create rich snippets for videos >

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