#oh yeah- the hacking into the terminal being exactly the same as in game was funny

[randomsufff]

Ok where’s the one guy in the fandom who points out all the game/show comparisons via gif/images??? Cause I want to see all the references my stupid pea sized brain missed damn it.

[365days365movies]

May 7, 2021: TRON (1982)

Starting to leave lo-fi sci-fi with this one.

Can I just say, I am VERY excited for this one. Mostly because it’s hard to get more ‘80s than this movie, specifically in terms of computers. I’ll explain. Y’know Jurassic Park? Yeah, the same movie I’ve brought up far, FAR too many times this month. Is...is that my favorite sci-fi movie? Shit, it might be? I’ve read the books, I’ve seen the movie COUNTLESS times...I’m pretty sure it is! Huh. Go figure. Anyway, where was I?

Oh, right! Remember the most irritating character in the movie? This is, in my opinion, older sister Lex Murphy. In the book, for the record, she’s a VERY different character. She’s the youngest sibling amongst the two, and she’s a sports nerd who hates dinosaurs. And she’s also the most annoying character in the book, so at least they kept that consistent. However, you may be saying to yourself: “Jesus, this dude really loves Jurassic Park. Even in the intro for Tron, he’s talking about it. Why the hell does he keep bringing it up?”

Well, allow me to explain. When I was 9 years old, I was super into two things: dinosaurs and reading. You may think that I wasn’t very popular in school as a result. And the truth won’t surprise you. Anyway, on January 3rd, 2001, it was a cold morning in the supermarket when

...OK, lemme get to the point. IT’S A UNIX SYSTEM!

See, this moment when Lex hacks into the computer to reactivate the locks (a task given to Tim in the book, but whatever) does two things. One, it makes Lex relevant in a film and story where she’s almost entirely unneeded. And two, it established something in the minds of movie-watchers everywhere: a completely misguided idea of what computer programming is.

And this is just one of MANY examples of Hollywood weirdly representing computers to the public. This was kind of a trend throughout the ‘80s and ‘90s, as computers were beginning to become available to the public. Examples are:

WarGames (1983), dir. John Badham

Terminator 2: Judgment Day (1991), dir. James Cameron

Revenge of the Nerds (1984), dir. Jeff Kanew

Weird Science (1985), dir, John Hughes

Captain America: The Winter Soldier (2014), dir. Russo Bros

That last one isn’t a great example, and it’s not even within the right time period. I just love Arnim Zola, and he NEEDS TO RETURN to the MCU. Goddamn it, I want this guy back, complete with his full robot body! COME ON FIEGE, LOOK AT THIS GUY! That last one may or may not be my fanart for the character with my own design NEVERTHEGODDAMNLESS!

Look, all you gotta do is connect the various machinations of Arnim Zola to the foundations of AIM, which is easy given their link in the comics. Zola and his fellow Paperclip scientists helped fund Aldrich Killian’s AIM, and the project to give Zola his sick-ass robot body eventually wound up being a part of the project that would create the hovering robotic chair used by this guy.

THIS IS ALL I’VE EVER WANTED PLEASE

...Ahem.

Anyway, the weird-ass ways that Hollywood’s represented computers, hacking, and all other associated things can be traced back to 1982, when the first film to use mostly computer generated imagery for its setting was created. This was, of course, Disney’s TRON. And while I haven’t seen it before...I’ve see its sequel in theaters?

On a related note, Tron Legacy might be a mediocre film with a mediocre soundtrack, but GODDAMN DO IT LOVE THE FUCKING VISUALS. It’s genuinely my favorite aesthetic. That whole “outlined in light” thing? Goooooooh, BABY, how I love it.

Style over substance, but OH THE FUCKING STYLE

Anyway, despite that, I’m looking forward to seeing where the whole thing came from. I dig that style, too. Is there a name for those aesthetics? Let me know, so I can devote my life to it forever. Anyway, shall we get started?

SPOILERS AHEAD!!!

Recap

So, we start this movie off with a BANG, jumping into an arcade where two kids are playing none other than Lightcycle, and jumping into said Lightcycles to meet one of the drivers, Sark (David Warner). A sadistic program, he takes great pleasure in executing programs in Lightcycle races.

One of these programs, in fact, is being brought into imprisonment now, to be set against Sark in a race. The program, Crom (Peter Jurasik), speaks with fellow prisoner Ram (Dan Shor), where we get some idea of the lore of this place. Many programs believe in “the Users”, god-like figures who they believe created them and tell them what to do. However, the mysterious Master Control Program is rounding up the programs that believe in Users, taking over their functions or executing them. Diggin’ the lore so far.

In the real world, we meet Kevin Flynn (Jeff Bridges), a computer programmer commanding his own program, Clu (also Bridges), and...look, I’m not sure what they’re doing, but OHHH. IT’S A UNIX SYSTEM, BABY. The beautiful bullshit that this movie uses to denote computer activity and programming, it’s...MMMMMMMMMCHEF’SKISS, it’s so FUCKING GOOD!

Anyway, Clu’s apparently being sent to find some information, but he’s caught by Master Control. Jeff Bridges shows off some pretty over-the-top acting, but it’s charming as hell. Clu’s interrogated by Master Control Program (also Warner), and killed, or “derezzed”. This frustrates Flynn, but why?

Well, we get a clue from MCPs concentration with Ed Dillinger (David Warner), who arrives at his office in the COOLEST FUCKING HELICOPTER I HAVE EVER SEEN. I will never make enough money to have this helicopter, but maybe one day I can do it to a car, holy shit. Anyway, Dillinger lands and enters the ENCOM building, where he speaks with his computer table, which contains MCP.

Is this a thing with computer programmers? Do they, like, physically talk to their programs, and the programs talk back? Is this a thing that happens? Are the conversations interesting? Are IT people literally computer-whisperers? I gotta talk to my friends in computer sciences and IT about this.

Apparently, Flynn’s been snooping around their servers for a specific file, and they’re trying to stop him from getting that file. Meanwhile, in an office in the building, a man named Alan Bradley (Bruce Boxleitner) is blocked out of the system in an attempt to flush out Flynn’s location. Bradley’s summoned to the office for what seems like a routine interview, but is actually more of an investigation. Doesn’t go anywhere.

On a side note, by the way, it would appear that MCP is somewhat in control of Dillinger. Although, how and why is unknown. In any case, he’s attempting to amass power. Additionally, the fact that he’s directly speaking to one of the Users is...interesting. And on a second side note, Bradley is preparing something, a security program called “Tron”. That might come up later.

MEANWHILE, elsewhere in the building, a group of scientists are conducting an experiment to digitize solid matter and transport it into computers. It succeeds with an orange, much to their delight and celebration. One of these scientists is Lora Baines (Cindy Morgan), Flynn’s ex-girlfriend and Alan’s current girlfriend. They go to the arcade to reconvene with Flynn, much to Alan’s irritation.

Flynn not only owns the place, he’s also a game whiz, brilliant computer programmer, and recently fired ex-employee of ENCOM. He’s also been sneaking into the ENCOM system, and he details exactly why he’s moving against them. While working for ENCOM, he had started writing programs for some very complex video games, which could’ve have made him quite a bit of money. But Dillinger stole his files, and uses it to climb up the ranks to Senior Executive of ENCOM, while Flynn lounges in relative poverty. He’s planning on getting into the system to get evidence of Dillinger’s wrongdoing.

The trio plots to take down Dillinger and get the evidence together, breaking into ENCOM that night. Meanwhile, Dillinger’s meeting with Walter Gibbs (Barnard Hughes), a co-founder of the company, and one of the other scientists who made the digitizing machine. Dillinger says YOUR TIME IS OVER OLD MAN, and brushes off his concerns about he’s handing the company.

He’s not the only one with issues, as MCP decides to take over FOR Dillinger. Apparently, Dillinger’s talents are stealing data and creating Cybernet/HAL 9000. Good job, buddy. But that may end, when Alan goes to finish and install his program, Tron, which will hopefully take MCP down. Meanwhile, Lora and Flynn go to the basement with the digitizing machine. At the computer terminal, MCP decides to stop Flynn by...well, you know where this is headed.

Yup! Flynn’s brought into the computer by Lora’s machine, and is digitized and put into the game grid. And since we’ll be spending a lot of time there, I think I need to acknowledge something: I really love how this movie looks. The CGI is rudimentary, but it’s used surprisingly well. Consider that this is also made in an era where this is the kind of imagery that computers could literally generate at the time, and you’ve got a pretty great movie in-context.

Flynn, now in those spiffy program duds, is sent by the MCP to compete in the Game Grid, under Sark’s supervision and tutelage. He’s thrown into the brig with the other imprisoned programs, where he learns more about this world. Once brought into the throes of the Game Grid, he’s told that those who believe in the Users are to be trained poorly, ensuring their inevitable death. Meanwhile, those who renounce their belief will be spared. And of all the programs who still believe in the Users, there is none quite as powerful...as Tron (Bruce Boxleitner again).

We see Tron’s badass skills in Ultimate Frisbee. And OK, it’s not Ultimate Frisbee, but you throw discs that contain all of your essence and all of the things you’ve learned in your time there. You basically pour your entire essence and being into the disc as you throw it. So, really, it is Ultimate Frisbee, according to that one dude who’s REALLY into Ultimate Frisbee.

Flynn is commanded to play one of these games, and he winds fairly easily. However, when he defeats his opponent, he’s almost about to die. However, Flynn refuses to finish him off, leading Sark to do so instead. And Sark is tempted to kill Flynn as well, but he holds off at the last moment.

Flynn finally gets to meet Tron, where he feigns being a program that knows of his User, Alan. Of course, Tron looks exactly like Alan, which is why Flynn blurts out his name. But as they’re discussing this, Flynn, Tron, and fellow prisoner Ram are sent to compete in the Lightcycles. And, yes, I’m now looking for a game like this on my phone, because GODDAMN to I love Lightcycles. Can’t WAIT for the Disney World ride, oh my GOOOOD. 

So, our guys get in the Lightcycles, and they outmaneuver Sark’s guys. They’re actually able to escape the arena and the Game Grid, making it outside the citadel. They encounter a, uh, bitstream, and soak up some energy before moving on. On the way, though, they’re nearly killed by Sark’s guys in tanks, and Tron is separated from Flynn an the unconscious Ram.

Flynn and Ram finds a place to rest and hide, and Flynn discovers that, as a User, he actually has the ability to somewhat manipulate the reality within the computer, and he makes a version of MCPs ships, the Recognizers, which resemble the villains in Flynn’s game that Dillinger stole. Now realizing that Flynn is a user, Ram asks him to help Tron, before dying and disappearing into pure code. Whoof.

Tron, meanwhile, ends up finding an input/output program named Yori (Cindy Morgan), who helps him in his escape. She takes him through the city, where we see some interesting designs for control programs, almost like a Hunger Games Panem sort of deal.

Flynn has trouble driving his ship, as he meets a “bit”, a small bit of data that only answers in yes or no. He, too, ends up in the city, and you start to notice that this film has a really heavy influence in our cyberpunk concepts and fashions today. Honestly, I really dig this whole thing. Kevin uses his programming powers to disguise himself as one of Sark’s guards, while Yori and Tron find their way through the main citadel of the guards.

They make their way through to the access tower, where they ask the program Dumont (Barnard Hughes again) to let them access the interface that will allow them to speak with the Users, specifically Alan. Reluctantly, Dumont agrees to let Tron through, where he goes to the access port. Which, for the record, looks awesome. He goes to speak with Alan, and he does that one pose. Y’know, the famous Tron pose that’s on the poster?

Yeah, that’s the good stuff. Anyway, he gets information written onto his disc that’ll allow him to kill MCP. Neat. And unfortunately, that’s exactly when Sark and his guys show up, taking Dumont away as Tron and Yori escape. Yori gets them onto a Solar Sailer, a device that will transport them to the central computer. Tron fends off some of Sark’s guys with video game noise kicks, and the Solar Sailer arrives to take them away.

Sark chases after them, but the pair manage to outrun his very cool-looking ship. MCP threatens to destroy Sark for his failure, but he promises that he’ll be able to get them. On the ship, Tron looks down at the side to see Flynn hanging on. Turns out that he was one of the guards that attacked the two. Tron pulls him up onto the ship, and Flynn reveals that he is, in fact, a user. He also reveals that Users aren’t exactly the gods that programs believe them to be.

Anyway, how’s Dumont doing?

Ah.

Well, the Recognizers find Tron, Yori, and Flynn, and chase after them on the light beam the Solar Sailer is on. However, with his User powers, Flynn manages to get the Sailer onto a different beam, while pulses on the original beam destroy the Recognizers.

Doesn’t end up mattering much, though, as Sark finally catches up and intercepts the group. The Solar Sailer is destroyed, and Yori and Flynn are thrown in the brig with Dumont, who’s still alive! Can’t say quite as much for Tron, apparently. But, again, I can only assume that Ton is still alive. We’ll see, though. Sark denies Flynn’s identity as a User for some reason (I mean, MCP told you who he was, but OK), and he sentences them all to death. Outside the ship, of course, is Tron, who’s hiding and waiting for the right time to strike. And that is when we finally see him.

Glorious. Absolutely goddamn glorious. MCP is taking the remaining programs that believe in Users, Dumont included, and incorporating them into his mass. Meanwhile, Sark has found Tron, and the two are fighting with a classic game of Ultimate Frisbee. Tron nearly defeats Sark entirely, but MCP revives him, and gives him the power to take out Tron. He grows gigantic, and it looks genuinely really convincing.

Flynn prepares to take out MCP once and for all, and kisses Yori just beforehand, which is weird as shit. He jumps into the program, and controls it just long enough for Tron to throw his disc at it and land the finishing blow. And with that, MCP is ended, and the threat of take over is gone! The I/O towers light up, and the Video Warriors have won! Don’t ask me what that means, I study birds.

And with ALL OF THAT DONE, Flynn gets the proof he needs from a print-out that, to be honest, I feel like he could’ve just typed up himself. It doesn’t look like that much. But, still, MCP is gone, Dillinger’s screwed, and Flynn now gets a cool-looking helicopter of his own, as the new CEO of ENCOM. And from there, he will become a deadbeat dad that abandons his kid to live in computers forever. Or something like that, it’s been a while since I’ve seen Tron Legacy.

And that’s Tron, a goofy movie of its time, but one that’s a lot of fun all the same. And with some effects that, to be honest...I actually really liked! But more on that...IN THE REVIEW! See you there!

[frasier-crane-style]

Terminator: Dark Fate

I have no idea how TSCC came up with two seasons’ worth of innovative scenarios about Terminators and these cinematic universe motherfuckers can only redo T2 with more CGI.

This movie is plotless. It has no real plot. It’s like Now That’s What I Call A Terminator Movie! There are so many callbacks and borrowings from all the other Terminator movies that it passes the point of homage and just becomes plagiarism. The bad Terminator is the same as the T-X, metal endoskeleton with a T-1000 shell. They kill him with a Terminator power core. They say Come With Me If You Want To Live and I’ll Be Back (twice! It’s the first thing Sarah Connor says and it makes no sense in context, it’s just something people say in Terminator movies). In fact, it has anti-plot, since it undoes a lot of the story developments in Terminator and T2.

The premise is basically just we’re going to remake Terminator 1, but people don’t like reboots, so we’re going to bring back Linda Hamilton and make it a technically kinda sorta sequel (sure, Skynet was wiped from existence, but another, completely different, yet exactly the same AI called Legion was created and did the exact same thing. Which also happened in T3, but they had the decency to still call it Skynet). But otherwise, it’s entirely people being chased by an evil robot from the future and trying to destroy it. 

That’s it. That’s all there is to it. T2 had the whole thing about preventing Judgment Day before it happened. T3 had Judgment Day actually happen. This one, nothing. There is nothing going on under the surface other than a bunch of action sequences and explosions. Even T3 got some mileage out of the idea that Judgment Day was inevitable. Here, our cast learns that Judgment Day was already ‘averted’ once slash that it’s destined to be repeated and they basically go “Eh. Figures.” I’m not kidding.

Wait, that’s not fair. Let’s count out the TWEEESTS.

1. In a very contrived way, the script waits an hour and a half to actually explain why heroine Dani has been targeted for termination--you know, the thing Kyle Reese explained to Sarah Connor the moment they were out of danger--all to set up this big ‘reveal’ that Dani isn’t the NuSarah, she’s the NuJohn (yes, they actually say this aloud, just so you soup sandwich motherfuckers in the audience get it). Hear that, neckbeards, John Connor is now a woman! And Mexican! And she’s got a bit of a gay vibe, because it’s 2019 and God forbid we have a heroine that isn’t a bit bicurious. If she has a cock and balls, my bingo card will be a winner.

2. Months after killing John Connor and thus completing his mission, an Arnold-model Terminator started a family (wow, that was quick) and learned the value of human life and eventually switched sides. This is a crazy new idea that also happened in Terminator: Genebissss, so it’s done and dusted in ten minutes, even though Arnold is the most engaging character. (He’s saddled with a lot of yuk lines about how he’s a comically serious Terminator, yet (teehee) works as an interior decorator, but at least he has a personality.)

3. The other good Terminator is Grace, who needs meds to keep up her cyborg strength or she’ll crash (this never affects the plot) (it’s like they read something about Rey Palpatine having no flaws and so they decided to give Grace the ‘flaw’ of literally having her own Kryptonite). She’s not a Terminator, she’s an augmented human, which means she can make MCU-style wisecracks every five minutes. (”I didn’t hear anything.” “That’s because you’re not a cybernetic super soldier from the future.” Actual dialogue.)

4. Linda Hamilton is back, baby! Yes, that’s right, they dragged her away from doing guest spots on Lost Girl! Can you believe???? She’s become a Terminator hunter that ambushes Terminators as they come back from the future and destroys them, because Skynet was both able to send back an infinite number of Terminators AND because now they can easily be destroyed by one five-hundred-year-old woman. 

This makes it a bit confusing why they have so much trouble taking out Ghost Rider, given that he’s a T-1000 skin with a creamy T-800 center. It seems like if you hammer him enough, he’s got no endoskeleton, and that’s all she wrote. That’s what happened to the T-X. Can his liquid metal skin just walk around without the other half of him? If so, what’s the point of the endoskeleton? The T-1000 managed without it and that seemed a lot harder to kill. At one point, Sarah hits the bare endoskeleton with a bazooka, which seems like it should’ve been a mortal blow, but it’s the first act, so I guess not.

And is it supposed to be funny that the opening takes place in a car factory where (in 2019!) the human workers are losing their assembly line jobs to machines? Because they’re all Mexicans? None of them ever look at a Terminator and go THEY TOOK OUR JOBS, but man, that one is all teed up for the Rifftrax boys.

For a movie with, as I said, no plot, it’s very rushed. They seem to be saying “yeah, it’s a dumb Terminator movie, you know the score,” (even tho it’s halfway aimed at people who aren’t Terminator fans; more on that in a minute) because it seems to take all of ten minutes for both good guys and bad guys to find Dani and start getting into CGI stunt double fights, which means the story has very little time to breathe and we have very little time to get to know any of the characters. The bad guy spawns practically at Dani’s front door! And pretty much does everything by massacring a bunch of people and then hacking a computer. The T-1000 had some intelligence, some charisma. This guy’s a big nothing.

And the Dani character is useless. She starts the story already super assertive, is barely traumatized at all by her loved ones being killed and her own life being endangered. There’s none of that relatable feel of an everyman suddenly being told they have a grand destiny and an incredible responsibility, because right from the start she’s standing up to her mean boss and doing the Nevertheless She Persisted thing. And all this while being literally five feet tall and looking all of twelve years old. 

I love these Spy Kids movies.

And at least the original two movies were smart enough to leave the future John Connor mostly to the imagination. This one actually shows us Dani as grizzled military badass, beating up guys and delivering inspiring speeches (would it surprise you to know that humans fighting among each other “is exactly what Legion wants”?), and it’s just--oh man. If ever a political leader is enough to make people think back to the good old days of Trump and Biden...

And if we’re going to talk shit (rightfully) about Jai Courtney’s Kyle Reese not being at all scruffy or traumatized or feral, it should be noted that Grace seems pretty well-adjusted for a post-apocalyptic guerrilla fighter (who all wear Starship Trooper uniforms). Aside from a tendency to smash the face in of everyone she comes across, whether they’ve done anything to deserve it or not (Sample dialogue, to a doctor who is looking at her X-rays after performing life-saving surgery on her: “Did I give you permission to look at my private parts?” SMASH. No, really!)

They really go all in on this cringey, woke af “You’re not the mother of some MAN, Dani. YOU ARE THE FUTURE!” And yet, there’s a hilarious amount of toxic masculinity in this movie, just without the dongs. About every other line Sarah and Grace have is generic tough guy bullshit about how they’re going to kick someone’s ass, how they’re suspicious of someone, how they’re hostile towards someone. If they had dongs, you would think they were the smallest dongs possible, because they are compensating for something, BIG TIME. Between the T-800 and Sarah and Grace, everyone in this movie seems to outright hate each other, to the point that Arnold’s killer cyborg is one of the more pleasant characters. It gets to where you just want someone to order a fucking decaf. Does the fact that Sarah Connor has a vagina keep it from being ridiculously over the top how she spends all her time either blowing up robots or drinking herself into a stupor? C’mon. You can’t complain about male characters having ‘man-pain’ then give Bad Grandma a pass over her ovaries.

And that’s it. It’s a Brundlefly shit between yet another dumb girlpower reboot for the people who’ve never seen a Terminator movie and a sequel with Sarah and Uncle Bob to try and get that last drop of blood outta this stone. They’re trying to make something that appeals to both people for whom this is their first Terminator and people for whom this is their latest Terminator and it just doesn’t work. The newbies don’t have any emotional investment in these characters and the Terminator fans don’t like it that all the old movies were rendered meaningless to prop up Grace and Dani.

Hilariously enough, I actually played Terminator: Resistance recently, which is a fun little mid-tier shooter that was meant to tie in to this movie... and it completely ignores all the Dani/Grace/Legion BS to take place in John Connor’s future war and tie in to the first two movies. That’s how forgettable this movie is. Its own damn video game adaptation pretends it doesn’t exist. Fuuuck.

Oh! Oh! Oh! And in that big, bad, sexist original Terminator, which was so unwoke and problematic, Sarah saved herself and finished off the Terminator herself. Here, Dani has to be saved by Arnold at the climax. The 35-year-old movie is more feminist than this one. Fuck you very much.

[mittensmorgul]

Is there anyone delving into the meta of Jack's name?

Okay, first off, friendo, are you somehow hacking into my search history, and into my chattybubble chats with @trisscar368 or @elizabethrobertajones? WELL ARE YOU?! If so, sorry about the spoilers about the fic I’ve been writing... but anyway, YES, in fact, I have been delving into it and just sorta... letting it all simmer...

I know we went into the meanings of Jack’s name back when we first learned he was going to be called Jack... but I went diving through my Jack tag and I just can’t muddle through all that early Jack speculation right now, so I figure I’ll just start fresh here. :P

trisscar368... see this is why i prologued with "meandering off to bed" because even to me i make no sense.  Also "the jack" - playing card?

mittensmorgulACK sorry, I don't know if you already went to bed... But I was thinking "the jack" like a car jack, a mindless tool that enables a human being to raise a car off the ground...

trisscar368*blink*Oh that would make sense too

mittensmorgulor maybe (depending on perspective) a child's toy that really hurts when you step on it

trisscar368Fits with the tool imagesFor some reason my brain is stuck on the jack -> the knave -> the Fool

mittensmorgulor a big jack, like a caltrop

trisscar368YeahThat tooSo many options

I’d scroll back like three days to where I was talking about this with lizbob, because we kind of expanded on this a bit, but until tumblr makes it easier to search backward through chat logs it’s just too much trouble to dig back that far :P

Needless to say, this actually set me off looking for Meaning™ in Jack’s name. Because Jack can mean a lot of things. I’m just gonna copy/paste the definitions from google here, and then have some fun with this:

jack1jaknounnoun: jack; plural noun: jacks; noun: Jack1. a device for lifting heavy objects, especially one for raising the axle of a motor vehicle off the ground so that a wheel can be changed or the underside inspected.

I guess this was why my first thought was exactly the first definition of jack. :P Because how often have we been screeching about how Jack is in fact a mirror for all of TFW? How he’s literally a vehicle for Sam, Dean, and Cas to deal with their own personal issues, inspecting the underside, so to speak, being able to see their own issues that had otherwise been buried or unrecognized. Jack’s doing some pretty heavy lifting in terms of shining lights on aspects of all three of his guardians’ Major Issues, enabling us to shine a light up under there. 

One thing I remember saying to lizbob when I explained this theory is that TFW is finally getting some fresh tires. :P

2. a playing card bearing a representation of a soldier, page, or knave, normally ranking next below a queen.

And here’s trisscar’s theory. I think this definition fit him more back when he was Intern Nougat, before he started seeking out his own hunts, and definitely before he went walkabout at the end of 13.06. But we shall see. He’s still trying to figure himself out.

3. a socket with two or more pairs of terminals, designed to receive a jack plug. synonyms: socket, outlet, plug, connection; "a phone jack"

Well, he quite literally acted as a jack in this sense in 12.19, when he plugged Cas into himself like some sort of cosmic toaster oven and used Cas to roast Dagon for him.

Unfortunately for Jack, Asmodeus tried to forcibly plug into his power (jacking jack, if you will... but you probably shouldn’t)

4. a game played by tossing and catching small round pebbles or star-shaped pieces of metal or plastic; a small round pebble or star-shaped piece of metal used in the game of jacks. noun: jackstone

And this is another one I’d come up with... Jack’s sort of at the mercy of the people around him, and the people trying to “scoop him up” in order to “win the game.” The angels, Asmodeus, Lucifer, and the Winchesters (including Cas) all have different motives for “winning Jack”

But heck, just thinking of a child’s game metaphorically here, Jack has been “playing” with his power for the most part. His first conscious use of it was to “jack” a vending machine to get free candy bars. Sam tried to encourage him to use the non-delinquent school-level performance of power in moving the pencil (still disappointed nobody’s actually said “wingardium leviosa”). But when he forgets, when he’s not keeping mind of his powers and they just sort of get tossed around willy-nilly, hooboy does it hurt when someone accidentally steps on it, you know? (the tattoo artist who got thrown into a wall, the poor security guard).

It’s not one of the official definitions, but since caltrops are also known as “jackrocks,” I’m assuming a connection here. Used in ancient times to slow the movement of troops (by injuring the feet of people, but especially of horses, etc.), they evolved into what we know as “spike strips” that puncture tires during police chases. They’re a vicious weapon, and nearly foolproof. No matter how they’re thrown, they always land with a pointy-side-up. Ouch.

I kind of think that this is how Jack thinks of HIMSELF right now, that no matter how much he tries to do good, all he does is hurt people.

5. in lawn bowling, the small ball at which the players aim.

Now this isn’t something I’m familiar with at all, but yeah. Going along with what I said under point 4 above, pretty much every player on the board right now is taking aim at Jack... poor kid.

6. US informal: used as a form of address to a man whose name is not known. NORTH AMERICAN informal: a lumberjack. archaic: a steeplejack. the figure of a man striking the bell on a clock.

Hit the road, Jack. Jack of all trades. In this sense, it’s interchangeable with such generic terms such as “Buddy,” “Pal,” (pal >.>) etc. But heck, Lumberjack. Now I kinda want the kid in plaid...

7.: a small version of a national flag flown at the bow of a vessel in harbor to indicate its nationality.

Union Jack, anyone? I have no idea how this relates to Nougat.

8. NORTH AMERICAN informal dated: money.

Well, this one must be REALLY dated, because I’ve never heard it before. But Jack and his potential power are certainly being treated like some sort of cosmic currency at the moment, no?

9. a device for turning a spit.

Wow these definitions are getting more and more obscure :P

Can we stick Lucifer, Michael, and Asmodeus on this spit and have a good old fashioned rotisserie? Please? Evil Colonel Sanders deserves no less.

10. a part of the mechanism in a spinet or harpsichord that connects a key to its corresponding string and causes the string to be plucked when the key is pressed down.

well alrighty, then. *thinks about randomly pressing down on Jack and seeing if that plucks his strings* *wonders if the result would qualify as “music”*

11. a marine fish that is typically laterally compressed with a row of large spiky scales along each side. Jacks are important in many places as food or game fish.

http://mittensmorgul.tumblr.com/tagged/the-fisher-king

12. the male of some animals, especially a merlin or an ass.

I was gonna just let the picture stand on its own, but heck, I looked up some info about merlins:

Merlins are small, fierce falcons that use surprise attacks to bring down small songbirds and shorebirds. They are powerful fliers, but you can tell them from larger falcons by their rapid wingbeats and overall dark tones. Medieval falconers called them “lady hawks,” and noblewomen used them to hunt Sky Larks.

and then for a sense of completeness, i looked up asses too...

Donkeys have a notorious reputation for stubbornness, but this has been attributed to a much stronger sense of self-preservation than exhibited by horses. Likely based on a stronger prey instinct and a weaker connection with humans, it is considerably more difficult to force or frighten a donkey into doing something it perceives to be dangerous for whatever reason. Once a person has earned their confidence they can be willing and companionable partners and very dependable in work.

And... okay both of these descriptions seem apt for Jack...

13. used in names of animals that are smaller than similar kinds, e.g., jacksnipe.

Well, he is the lil nougat son. The tiny smol giant manbabby. 

14. short for jackrabbit.

aka, the hare. that’s a very long article behind the link. For anyone interested. Y’all who get a kick out of Wild Speculation of the “Red string tangles and wild eyed conspiracy theory” variety.

15. US informal: short for jack shit.

Whelp I think this one speaks for itself.

jack2, jak, noun historical noun: jack; plural noun: jacks

1.another term for blackjack (sense 4).

Riverboat gambling, anyone? Lizbob?

2.a sleeveless padded tunic worn by foot soldiers.

I just googled “jack tunic” at first and... then immediately added “historical” and came up with much more apt results :P Basically, it’s a form of padded armor.

jack3verb NORTH AMERICAN informal’ verb: jack; 3rd person present: jacks; past tense: jacked; past participle: jacked; gerund or present participle: jackingtake (something) illicitly; steal. "his MO in the studio remains the same—jack other people's tracks and present them in a new context" rob (someone). "they jacked him for his car"

We’ll see how this eventually plays out.

Honestly, I’m just waiting for someone to say they’ve got “Jack on Jack.”

I don’t know if this is the sort of thing you were looking for, but I had fun researching it all anyway. So, thanks! :D

[impurelight]

Terminator Dark Fate - James Cameron's Terminator 3 - Worse Than The Original Terminator 3

I enjoyed all the Terminator movies. 1, 2, 3, Salvation, Gen I Sys, I liked them all. I liked all the Terminator movies. Until now. Terminator Dark Fate, although enjoyable, just doesn't feel right. It doesn't feel like a Terminator movie. It feels like one of those pop corn flicks that are only really good if you manage to turn your brain off.

This is because Terminator Dark Fate tries to be all things to all people. But in doing so it spreads itself too thin and becomes an unmemorable, incomprehensible mess.

Let me start with the first warning sign. Everything in this movie is over the top. I first saw this in the trailer. Like that scene where you have a plane get into a fender bender with another plane of equal size. Yeah, I don't know. Pilots are always worrying about not getting trapped in turbulence caused by other planes. I don't know if this scene would work in real life. And the scene just gets more ridiculous from there the terminator somehow moves from the cockpit of one plane into the other plane while it's flying. There's like a ton of wind up there, I don't think even a terminator could pull that off. And this is just one of the absurd moments in this movie.

Actually just before that scene there is this takeoff scene where they fight a terminator while taking off. And like, the plane barely even moves. It has to be trying to top the Fast and Furious takeoff scene for the most ridiculous takeoff scene in a movie.

Plus there's a few scenes that are so Deus Exy plus some stuff that's barely explained. Basically everything with the EMP at the end.

And then there's the actual terminator they're fighting. He, oh- it, is just so OP. It's like in the first fight scene it gets killed like 10 times it's ridiculous. The reason this is a problem is there's just no suspense. In the other Terminator movies you get: Boom Terminator is destroyed, but it's coming back, where is it coming back from? And they build up some suspense. I particularly remember the scene in Gen I Sys where the terminator is pretending to be a mirror. It's sort of like action rolled up with horror in the best possible way.

Here? No suspense. Because 2 seconds after the terminator goes down it gets back up. And the entire movie turns into this boring slog. It's like the writers were like, "Oh, there's a boring section here, what do we do? Have the hero run away again. High five!" In T2 they're not running the whole time. In T3 they're not running the whole time. In Gen I Sys they're not running the whole time. But here they're running away the whole time. It is painfully predictable in the same way Infinity War was painfully predictable.

Plus I don't even care about the characters. And in the final scene I distinctly felt the, "They're playing sad music but I'm not sad" effect. In the other modern day terminator movies we get: I'm here to protect you and here's why and this is what we're fighting. Here we sort of get it but it's done too late and it feels disjointed. Normally I'd like this in a movie or a video game because it keeps you interested but not here. Terminator movies are all about: here are the stakes and here is what we do now. And as a result I found myself not getting attached to the characters like at all. Also it's never exactly mentioned how John Connor became the leader of the resistance and I think that worked well. Here we actually do learn and it's like, "Seriously? This backstory just doesn't make sense."

Then the things the terminator does here are pretty ridiculous too. It's powers aren't explained. Apparently it has some sort of skeleton that can be completely separate from it or something. Anyways there is one scene with it hacking into some servers to check all the cameras or something. But do we get this again? No. The terminator always knows where the protagonists are magically.

Now onto my second complaint. I remember hearing James Cameron saying Dark Fate is T2 updated for modern times. And yeah, it's definitely updated. Let's see here. We have drones, check, gotta have drones. Some stuff about the Mexican/US border. Yep, no wall yet. Looks like that's behind schedule. And then we have to get someone mention something about how there's cameras everywhere. Done. Then we add a pinch of feminism and have all the protagonists except for one be female. And then finally modernize Skynet into something more modern sounding. How about that thing the haxors are saying? Legion? Yeah, that.

It is just so eye rolling in the worst way. It's like James Cameron had a check list. Drones, US/Mexico border, cameras? Check check check. Like just one of these things in isolation isn't bad, well maybe the Legion one it just reeks of old people trying to sound cool, but taken all together it just comes off as being cringy.

And finally my third complaint: the acting and the writing. In the other modern day Terminator movies you have a protector, a protectee, and a Terminator coming to kill you. Except in Gen I Sys and 3 where you have 2 protectees. In this movie you have a protector, a protectee, a terminator trying to kill you, a terminator trying to help you, and Sarah Connor. And it just feels like it doesn't make sense.

Especially the beginning where the writing is just bad. It has the whole Quantum Break where I was like, "You could just tell me everything right now but you're just not."

The acting is also pretty bad for the friendly Terminator. I couldn't watch the Terminator TV show because the terminators there didn't act like robots, they acted like people. Same thing happens here. Now the friendly terminator doesn't get much screen time and the hostile terminator is trying to blend in so it's not too bad but it could be better.

Also this might be a nitpick but the timeline doesn't make sense. Look, so Sarah changed the future. But you shouldn't see that change in your own timeline. These change the past to change the future things like killing your parents kills you always bothered me because at what point in time did she 'change the future'? Like in the James Cameron timeline. Was it when she destroyed Cyberdyne? When she got the idea? When the terminator went back in time. The only two versions of time travel that are internally consistent is if every time you go back in time you create another universe and going back in time won't change anything because it already happened. This third version of time travel doesn't make sense at all.

So all in all a pretty mediocre Terminator movie. I say 'James Cameron's Terminator 3' but he probably didn't have much input on the film. James Cameron is a producer which means anything from having input on every single scene to just writing cheques. And I suspect Cameron's role was closer to the latter.

People often complain that Terminator Gen I Sys went back in time to murder the whole timeline. I never thought of it like that because that stuff still happened, it just happened and got undone. Terminator Dark Fate, on the other hand, definitely went back in time to murder the whole time line. T3 and Salvation and Gen I Sys. All never happened. And it would be acceptable if the movie was actually good. But it's not.

And to add insult to injury there was a Fast and Furious Movie that just came out. And I think that movie actually made more sense than Dark Fate.

[lawrenceseitz22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.  

  Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 posted first on your-t1-blog-url from Blogger http://ift.tt/2jHAfbe via IFTTT

[beyondvapepage]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.  

 Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It���s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 posted first on http://ift.tt/2lnZU8p

[brendajhensonblog]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.  

 Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 posted first on your-t1-blog-url

[daynamartinez22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.  

  Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 published first on your-t1-blog-url

[zigdot]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.  

  Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 published first on http://ift.tt/2xufntM

[your-clarity-digital]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.  

  Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 published first on your-t1-blog-url

[howardkuester22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.  

  Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 published first on your-t1-blog-url

[anchorsawaytat1]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.  

  Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it��s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 published first on your-t1-blog-url

[greaterhoustonleaders]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.  

  Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 this post was syndicated

[localwebmgmt]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.  

  Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 published first on your-t1-blog-url

[lawrenceseitz22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.  

  Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 posted first on your-t1-blog-url from Blogger http://ift.tt/2hMfHOg via IFTTT