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Best Place for Shoping Online for Women, Men, Kids Fashion & Lifestyle - Myntra

If you would like to experience the best of online shopping for men, women and kids in India, you are at the right place. Myntra is the ultimate destination for fashion and lifestyle, being host to a wide array of merchandise including clothing, footwear, accessories, jewellery, personal care products and more. It is time to redefine your style statement with our treasure-trove of trendy items. Our online store brings you the latest in designer products straight out of fashion houses. Shoping online at Myntra for the comfort of your home and get your favourites delivered right to your doorstep.

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ETSA nominees for Midas Touch & Startup of the Year; Meesho to raise $550-600M

ETSA nominees for Midas Touch & Startup of the Year; Meesho to raise $550-600M

Hi there, it’s Samidha. Today’s the big day we’ve all been gearing up for here at ETtech, as The Economic Times Startup Awards (ETSA) 2021 elite jury meets to pick the winners across nine categories. The jury meeting is a closed-door affair which is highly charged up with intense deliberations. The jury comes fully prepared every year having dived into the dossier sent to them, armed with questions and observations.

This would be the second year in a row that the jury will meet virtually. No wonder everything is a little less tense compared to last year, when we were new to doing virtual events.

Once the jury votes and picks the winners after multiple rounds of discussions, the editorial team will work through the weekend to bring to you 360-degree coverage of the winners on Monday morning across print and digital.

Here are the nominees for the two most prestigious awards — Midas Touch for the best investor and Startup of the Year. What a stellar set of contenders we have once again, best of luck to all of them.

Check them out here and come back on Monday to find out who the winners are.

Now onto some big scoops.

Meesho, DealShare and the in-demand social commerce sector

Meesho cofounders Sanjeev Barnwal (left) and Vidit Aatrey

Social commerce startup Meesho is finalising a $550-600 million financing round that’s likely to be led by Fidelity, two sources told us.

Facebook cofounder Eduardo Saverin’s B Capital, and existing backers SoftBank, Prosus Ventures and others will also participate in the funding round, which will more than double the company’s valuation to $5 billion.

“While Fidelity is expected to plough in more than $100 million, B Capital and other new investors will cough up $50-100 million each…,” a person familiar with the talks said, adding, “There could be an official announcement on this soon.”

Meesho was valued at $2.1 billion in April when it raised $300 million from SoftBank Vision Fund.

Rival scouting deals: Meanwhile, DealShare — another social commerce startup that specialises in groceries and essentials — is also looking to raise funds. Sources told us the company has held talks with private equity funds such as TPG Growth and is likely to raise $150-200 million at a valuation of $1.8-2 billion.

Social commerce booming: Meesho, the dominant player in India’s growing social commerce space, lets small businesses sell products using WhatsApp and Facebook.

Walmart-owned Flipkart has also entered this category with Shopsy, which currently accounts for under 10% of its overall gross merchandise value (GMV). It offers around 150 million products across fashion, beauty, mobile phones and home, but not groceries.

Foreign ecommerce ventures such as Singapore’s Shopee are also planning to enter India, while US-based social shopping site Poshmark is already here.

Yes, but: India’s low-end, unbranded ecommerce market where Meesho operates is hard to crack. The company’s current burn rate — what it spends to acquire users — is $20-25 million a month, a source said.

ETtech Done Deals

■ Medikabazaar, a business-to-business healthtech platform, said it has raised $75 million in a Series C funding round led by Creaegis, along with CDC Group, the UK’s development finance institution, making it the highest fundraising in the B2B healthcare space. The company said it will use the funds to strengthen its digital capabilities, deepen the supply ecosystem and technology driven distribution channels, and bolster capacity.

■ Fittr, a community-based health and online fitness marketplace, has raised $11.5 million in a Series A funding led by Dream Sports’ corporate venture fund Dream Capital and Elysian Park Ventures, the private investment arm of the LA Dodgers Ownership Group. Existing investor Sequoia India’s Surge also participated in the funding round. It will use the capital to step up growth and expansion into new markets, including North America, the UK and Singapore.

■ Conversational messaging startup Gupshup has acquired New Jersey-based business messaging solutions provider Dotgo in a majority stock deal. Dotgo will strengthen Gupshup’s conversational messaging platform, which helps businesses and developers build customer experiences. The acquisition comes at a time when Gupshup is planning a potential initial public offering (IPO) in the US next July.

■ Karbon Card, a fintech startup offering corporate cards, has raised $12 million in a funding round that also included US-based fintech unicorn Ramp, Rainfall Ventures, Roka Works, and Y Combinator among other global investors. The capital will be used to step-up product development and operations, and to double its staff strength to 60 over the next six months.

■ Kalpathi AGS Group-owned Veranda Learning Solutions on Thursday announced that it has acquired edtech company Edureka for Rs 245 crore. Edureka is a live instructor-led online solutions provider for the IT industry and this 100% acquisition marks Veranda Learning Solutions’ second buyout since December 2020.

Tweet of the day

EXCLUSIVE: Paytm founder Sharma gets new stock options ahead of IPO

Vijay Shekhar Sharma, Paytm’s founder, is getting a significant amount of new stock options in its parent firm One97 Communications, which will increase his stake in the company by 2-3%, sources told us. The news comes ahead of One97’s $2.2-billion IPO.

Paytm recently increased its employee stock options pool from 24,094,280 to 61,094,280 equity options at a face value of Re 1 each. Almost half of the new stock options have been allocated to Sharma, a source said, adding that these are performance-linked and based on Paytm achieving certain milestones.

“This is also a way of the management rewarding Sharma for scaling Paytm to this point (IPO) as a leading payments firm,” another person close to the company said.

Reward: Sharma’s windfall is not an anomaly. Many top-tier founders have been granted such stock options before their IPOs so they can reap the benefits of taking the company public. We reported on September 10 that the founders of Tata-owned BigBasket were also granted new management stock options to ‘retain, attract and motivate’ talent.

Sharma, who holds around 15% in One97 Communications, is planning to sell a part of his holding through an offer for sale (OFS) in the upcoming IPO. The new stock options will increase his holding even after he sells a part of his stake. Investors such as Ant Group, Alibaba, SoftBank and Elevation Capital are also expected to sell parts of their stake in the IPO.

Employees cash in: Over the past few months, many current and former Paytm executives have converted their stock options into shares, hoping for big gains from the IPO. In August, the company granted new stock options to 166 former and current employees, which were then converted into shares, regulatory filings showed.

Yesterday we reported, citing a regulatory filing, that about 20 more employees have converted their stock options into a total of 5,45,735 shares.

Mega IPO: Paytm filed its draft IPO paper in July, seeking to raise Rs 16,600 crore ($2.2 billion). The offering will comprise a fresh issue worth Rs 8,300 crore and an OFS of the same size. It could also see a pre-IPO funding round of up to Rs 2,000 crore. If this happens, it will adjust the size of the fresh issue accordingly, the company said in its filing.

Google files petition against CCI over leaked probe report

Google has filed a writ petition in the Delhi High Court against the Competition Commission of India (CCI) over the leaking of a confidential report by its director general (DG) on an ongoing investigation by CCI into its Android agreements.

Google said it has not yet received or reviewed the 750-page report, which the Times of India and Reuters had cited on September 18 to state that the CCI had found evidence that Google was abusing its dominant position.

The DG’s report does not reflect the final decision of the CCI.

What Google said: The company said this breach of confidence impaired its ability to defend itself and harmed it and its partners.

“We are deeply concerned that the Director General’s Report, which contains our confidential information in an ongoing case, was leaked to the media while in the CCI’s custody. Protecting confidential information is fundamental to any governmental investigation, and we are pursuing our legal right to seek redress and prevent any further unlawful disclosures,” a Google spokesperson said.

The investigation: The probe in question was launched in April 2019, when the CCI said in an order that Google appeared to have misused its dominant position in India by discouraging phone manufacturers from choosing alternative versions of Android, which runs 98% of smartphones in India.

According to reports, the probe found Google India guilty of stifling competition and innovation to the detriment of the market and consumers to maintain its dominance in search, music (through YouTube), browsers (Chrome), app libraries (Play Store) and other key services.

Not the only one: Google is subject to two other investigations by the CCI.

Banks say they will comply with new rules for recurring payments by October 1

Three of India’s largest private lenders — HDFC Bank, ICICI Bank and Axis Bank –- said they will comply with the RBI’s new rules for recurring payments ahead of the October 1 deadline.

India’s payments ecosystem, online merchants and consumers are anticipating large-scale disruption in recurring payments through debit and credit cards owing to the central bank’s new rules.

What the rules say: The RBI’s new rules say that banks can only process auto-debit transactions if they send a pre-debit notification to customers at least 24 hours before the payment is due.

The new rules also say that for auto-transactions above Rs 5,000, customers will need to authenticate the payment manually with a one-time password (OTP).

According to sources, banks are working with payment aggregators Razorpay and BillDesk to integrate with a common e-mandate platform that will ensure compliance.

Quote: ”We will be going live in the next 2-3 days, complying with RBI guidelines,” said Sanjeev Moghe, head of cards and payments at Axis Bank.

Earlier this year, several banks had said they would be unable to comply with this rule in time, following which the central bank postponed its implementation in March. It said non-compliant banks that continued to process such transactions after September would face strict action.

UK clarified it has no concerns with CoWin, says RS Sharma

The UK has clarified that it has no concerns with India’s Covid-19 vaccination certificate issuing portal CoWin, RS Sharma, Chairman of the Empowered Group on Vaccine Administration told us.

Sharma, who is also the CEO of the National Health Authority, said there have been two meetings with the UK authorities this month and there are “no issues” with respect to CoWIN.

Quote: “The British side has never shown any concern about the Cowin certification process to the best of my knowledge, and they have also clarified the same,” said Sharma, adding that there was no written communication from the UK anywhere stating that they would not accept certificates issued through CoWin.

Earlier in the day, Alex Ellis, British High Commissioner to India said on Twitter that he had excellent “technical discussions” with RS Sharma and the National Health Authority.

Other Top Stories We Are Covering

PhonePe corners nearly half of all transactions on BBPS: Walmart-backed PhonePe, the industry leader in facilitating Unified Payments Interface (UPI) payments since December 2020, has cornered nearly half of all customer transactions on the Bharat Bill Payment System (BBPS) channel in August.

MeitY has a 1,000-day plan for a $1-trillion digital economy: The Ministry of Electronics and IT (MeitY) has chalked out a 1,000-day agenda, aiming to make India a $1 trillion digital economy over the next few years. Key to the initiative will be making India the largest connected nation in the world.

India’s ecommerce festive season sales to top $9 billion in 2021: India’s ecommerce sales during the upcoming festive season are likely to grow by nearly a quarter over the previous year to $9 billion, a new report has indicated, underscoring the demand boost that etailers have seen during the pandemic.

Unicorns to provide wealth creation opportunities: Indian unicorns collectively valued at around $300 billion are likely to line up for listing on stock exchanges, creating manifold opportunities of wealth creation for investors and equity holders, senior executives of Morgan Stanley India’s investment banking unit said.

Cisco Talos warns of hacking campaign: Cisco Talos Intelligence Group has discovered a malicious hacking campaign targeting government employees and military personnel in India, it said in a blog post.

Global Picks We Are Reading

End of Apple’s Lightning? EU plans to make USB-C the standard (Reuters)

Apple said to pay bonuses of up to $1,000 to store employees (Reuters)

Ant Group to share consumer credit data with China’s central bank as regulatory overhaul continues (CNBC)

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Evolution of On-line Shopping in India

The development of web has affected each and every part of our lives whether it is internet banking, online shopor making on the web installments for your utilities. The idea of on line shopping has begun over 10 years prior in different created nations of the world.

Notwithstanding, Shop in India began a couple of years prior and it required two or three years to build up themselves. There were different factors and issues that confined on-line shopping from acquiring notoriety in India however steadily most the issues have been figured out. The quantity of internet shopping sites has expanded in numbers and a large portion of them are prospering with expanding number of clients hoping to shop on the web.

The essential test for the shopping sites in India was to advance this thought of on-line shop-ping among Indian customers. India has an enormous base of customers yet everybody was accustomed to purchasing things disconnected. Truth be told, customers didn't realize that there existed something like on-line transporting. A couple of clients thought about the universe of on line shopping that was restricted to a couple of nations aside from India. Indeed, there were a few sites identified with shopping on the web India sites, which works internationally, however there were just couple of clients, who had at any point given shopping a shot any of these sites.

There was another significant obstacle for on-line shop-ping sites to persuade clients that it was simple, protected, agreeable and beneficial to purchase on the web. It was clearly extremely hard to set up another idea of internet shopping and urge individuals to put it all on the line rather than conventional method of shopping disconnected. Advanced cells were not extremely basic with the working class populace of India who made a difference most for the achievement of internet shopping in different areas of India.

Alongside this, individuals didn't have a simple admittance to web network. Shopping requires a client to remain associated nonstop to think about the offers and checkout the total scope of items.

Emphatically, shopping in India online has figured out how to defeat the majority of these obstacles with imaginative systems and special offers. Shop ping On line in India is as yet a blend of on the web and disconnected shoping however the situation has changed altogether over the most recent couple of years. Countless individuals are currently able to shop online as they have the office of PDAs with internet shopping applications and offices like Cash on Delivery, Free Ship, and Easy Replacement and parts more.

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Biolactonix - 100% Natural Parasite Capsules

Biolactonix is a full-body parasite-cleansing resolution that's very widespread in 2021 in India and also the Philippines. This is the seemingly-named manufacturer’s initial product but it has become a hit. It's a most well-liked alternative for individuals who would like to undergo natural detoxification. Whole families have gotten rid of the nasty parasitic organisms and bacteria, present in their organism. They gladly share their expertise in Biolactonix comments, opinions, reviews, feedback, and testimonials on forums. Skilled parasitologists are quick to say that they like how Biolactonix capsules work. They say that the merchandise is suitable for folks of all ages, because it contains only natural ingredients in its formula. It will not cause negative side effects, allergic skin reactions, or contraindications, like the expensive chemical-rich medication and pills.

One cannot find Biolactonix, using a prescription, within the local pharmacy in India and also the Philippines. The all-natural body-cleansing capsules’ organic formula includes a garland of full-body detox herbs. The most ingredients in it are active extracts from Indian gooseberry (Emblica Officinalis), chebulic myrobalan (Terminalia chebula), and a mix of probiotics. The ‘Journal of Parasitology Research’ revealed a commentary in 201one, stating that probiotics facilitate keep the abdomen in-check and forestall parasitic infestations. You can take the Biolactonix capsules along with any healthy diet plan. The parasite removal capsules will be secured at a prime value in 2021 via their official web site. The accepted payment methodology is money-on-delivery (COD).

How to shop for the Biolactonix capsules at a prime value? Will the official website offer promo discounts and value reductions? Are there many scams, present on e-sale internet pages, like Lazada, Shopee, eBay, AliExpress, and Amazon?

Natural Probiotics Cleanse the Body & Tummy!

Without a healthy intestinal microflora, the human body cannot operate normally. In addition to the well-known symptoms of disturbed microflora, hypersensitive reactions, rapid fatigue, and a general lowering of immunity and mood may occur. One method out of this situation is to buy specialised medication and pills at the pharmacy. However there are fully natural product Biolactonix Capsules that may boost the well-being of your gastrointestinal tract even more. A video within the ‘SCImplify’ YouTube channel offers advice on probiotic-wealthy foods in India and therefore the Philippines.

In general, it is good to consume tons of dairy products, like yogurt, white cheese, and milk. They're naturally stuffed with healthy probiotics. Pickles are a great vegetable supply of them, too. You may need to include lots of peppery spices and herbs. Garlic and onions might not seem like the simplest factor to eat before a date. But they will help your body get rid of those nasty parasitic entities within.

Let’s have a look at the prime 3 probiotic foods that nutritional consultants suggest to stay the intestines parasite-free! Here they are:

Yogurt Products. Kefir, yogurt, cottage cheese – these are all smart foods that can effectively facilitate your restore the intestinal microflora. They contain bifidobacteria and Lactobacillus which are both probiotics and prebiotics.

Folks are taking it for hundreds of years to support the functioning of the intestinal microflora. Garlic not only nourishes the ‘good’ bacteria however conjointly inhibits the activity of pathogens.

This could be a really unique berry with many helpful properties. One amongst them is the flexibility to enhance the intestinal microflora. Scientists have labeled cranberries as ‘one in all the simplest prebiotics’.

Why do tens of thousands of individuals in India and therefore the Philippines prefer to get Biolactonix rather than ancient parasite drugs and pills? Shoppers describe the main pros of the capsules in their comments, opinions, and reviews on forums, as being the following:

All-Natural Parasite-Cleansing & Removal Formula That's Safe for the Entire Family to Take;

Successfully Eliminates the Helicobacter Pylori Bacteria from the Human Organism;

Takes Care of the Traditional Functioning of the Gastrointestinal Tract;

No Reported Facet Effects in Biolactonix Comments, Opinions, & Reviews on Forums;

Smart Value with COD Payments on the Manufacturer’s Official Web site;

The way to Take the Biolactonix Capsules Safely with No Aspect Effects? Directions to be used!

The professional parasitologists that examined Biolactonix’s action and effects on humans in clinical trials make sure that it is safe for each loved one. It will not result in the looks of facet effects, allergic skin reactions, like rashes, or other types of contraindications. This is why it was awarded a Certificate of Quality. Users just have to remember to follow its directions for use strictly. The said will be found within the merchandise packaging in the form of a user manual. To maintain the capsules’ prime quality, one should conjointly store them in their original container off from direct sunlight.

What do the instructions to be used tell us regarding taking Biolactonix safely daily with no side effects? The user manual tells clients to follow these 3 simple steps:

Take 1 (one) capsules a pair of (two) times every day. You will do it 30 minutes before breakfast and dinner.

Stay hydrated & on a healthy menu. Biolactonix will be taken preventatively against parasitic infections by finishing a full course 2 (2) times a year.

The full course lasts for 30 consecutive days.

A Posy of Parasite-Cleansing Ingredients in Biolactonix’s Natural Formula

Keeping a fresh microflora in your intestines is a good way to prevent stomach cancer. This is what experts advise. Luckily, you can do the same, as well as protect yourself and your family from parasites, with the help of Biolactonix natural formula. It includes only natural body-cleansing ingredients and has a Certificate of Quality, proving that its action is safe.

How does Biolactonix work to keep the body parasite-free? Take a look at its effects below:

Gradually Improves the Functioning of the Gastrointestinal System;

Normalizes the Intestinal Microflora;

Removes Belch, Heartburn, Bloating, & Stomach Ache;

The main parasite-cleansing ingredients in Biolactonix capsules’ formula are:

Indian Gooseberry (Emblica Officinalis) Extract: It successfully removes pathogenic flora, killing parasites and their eggs. All while improving digestion and mood.

Chebulic Myrobalan (Terminalia Chebula) Extract: This ingredient makes cell tissues regenerate faster, strengthening the walls of the stomach and bowel.

A Blend of Probiotics: The healthy microorganism restores the normal microflora in the stomach and intestines.

How to buy the Biolactonix Capsules at a Sensible Worth Online in India & the Philippines?

The manufacturer chooses to distribute the Biolactonix capsules at a similar worth in each country in South-East Asia, as well as India and therefore the India. This means that they will be ordered via their official website. The parasite-removal product is not dispersed freely in the usual commercial network.

Users can get Biolactonix capsules at a good worth on their net page. However it conjointly offers 24/7 access to regular promo price discounts and value reduction offers. The manufacturer works with a licensed distribution company that delivers the product in two-seven business days. It's bought via the COD methodology.

Here is a way to order the Biolactonix capsules at a smart price via their official website in India and the Philippines in 2021:

Enter Name & Current Telephone Number in Online Type on Official Web site

Receive a Call from a Distribution Company Officer & Specify Delivery Details

Get Biolactonix, Pay with COD Technique, & Free Your Entire Family from Parasites Currently!

Is Biolactonix Offered in Lazada, Shopee, or the Local Pharmacy in 2021?

As discerned above, the Biolactonix parasite-cleansing capsules aren't dispersed commercially, except for the official web site. This helps the manufacturer maintain identical price in every country. There is not any distinction in the price within the Philippines and India. The merchandise is not out there in the local pharmacy. Nor on sales portals, like Lazada, Shopee, eBay, AliExpress, and Amazon. Click here for buy: https://www.testo-ultra.in/biolactonix-capsules/

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Making Advertisement Content

Promotional Mix: Advertising

In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. Promotional mix consists of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. In the first session, we are going to talk about Advertising.

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause.

MEDIA CHOICES IN ADVERTISING

Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. Today’s advertisers have a vast array of choices at their disposal.

Some types of advertising media available to an advertiser are: (1) print (2) film (3) broadcast (4) online (5) outdoor advertising.

Print

Print media advertising is a form of advertising that uses physically printed media to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences. Print advertisements are only effective when people see them. The proliferation of digital media has led to a decline in advertising expenditure in traditional print media, but print isn't dead. Print media can be form as:

·     Periodical advertising : magazine, newspaper, or anything else that comes out at regular intervals.

·     Brochures, Leaflets, Flyers, Handouts.

·     Direct mail : letters and postcards.

Film

Cinema advertisement is short commercial film that is not produced by big production houses. This type of advertising is quite costly because it requires higher distribution and film-making cost. As a representative meaning and it only has benefits for the local community.

Broadcast

Broadcast or Radio advertising is very popular these days. The advertisements are broadcasted from different stations of All India Radio. Radio advertising can be explained as “word of mouth advertising on a wholesale scale”. The advertising messages can be in different regional languages.

Online

Online advertising has become a daily part of internet life. For new marketers, it can be confusing getting the grasp of the scope and variety of online ads available. Companies around the world are seriously trying to find the good way to advertise, and today mostly small business owners are using online advertising to market their goods. Even though there are many free methods that you can use to drive traffic, it’s hard to beat the speed and ease of using a paid advertising campaign. As long as you have a reasonable budget and are willing to go through a learning curve, you’re ready to check out these options for online advertising.

Online Ad Types and Formats:

Google Search Ads

Google search ads are online ads that appear alongside the search engine result page when users search a keyword query on Google. These ads are PPC, or pay-per-click ads, in which advertisers pay for each ad click.

AdWords Ads

AdWords ads are online advertisements created within Google’s AdWords advertising platform, identical to Google search ads. Adwords and Google serach ads are similar, for example when you type “Shopee” on Google, there are several advertisements that you can see on the results page.

Facebook Ads

Facebook ads exist in many different forms, each offering unique pros and cons for advertisers looking to market on Facebook. Marketplace ads appear in the side columns of the Facebook website with a headline, copy, and an image.

Outdoor

This type of advertising includes different media like posters, placards, electric displays or neon signs, sandwich men, sky writing, bus, train and tram advertising. This is also known as ‘Mural advertising’. The main aim of outdoor advertising is to catch the attention of passerby within twinkling of an eye.

This is the most effective medium of advertising. This is very suitable in the case of consumable and household articles like soaps, medicines, fans, shoes and pens etc.

Posters and placards: are usually fixed on the walls near the road sides, railway station and bus stands. These posters are made of thick paper or metal plate or wood and carry the advertising message which can be easily read and seen from a distance. The posters also pasted on the back of buses, trains and trams which are greatly helpful in carrying the message throughout and outside the city. Painted displays are prepared by expert painters which carry attractive multi-coloured pictures also to impress upon the people.

Electric displays or neon signs: are also used in order to impress the passerby. These carry a very short message. This is a very costly device.

Sandwich-men: move from street to street carrying the posters and peculiarly. They shout and sing praising the concern and the product. Sky writing is also known as air advertising.

Radio Ads

Radio listeners are still everywhere around the world. Radio is still played in the car, at the cafe/restaurant, minimarket, public transportation, at the mall, etc. This media can be used as a tool for marketing by broadcasting promotional messages of the business to reach audiences. Radio advertising is known as one of the fittest marketing efforts to match with the business’s budget. Also, radio listeners vary in demographic aspect which means radio can broadcast any type of advertisement.

There are some terms in radio ads that we should know:

Spot: refers to the common advertising approach of buying 30 or 60 second ad placements on a particular station

Adlibs: mentioning about product or service by the speakers in order to promote them to the audiences

Insertion: when the ad is inserted by the ad server.

Talkshow: a long program that talks about a product or service in depth.

Banner ads

Banner ads are image-based rather than text-based and are a popular form of website advertising. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser's website.

Pop up and Pop behind

Pop up ads are advertisements that show up in a new browser window while pop behind is a type of window that appears behind the browser window of a Web site that a user has visited.

Promotional Mix: (2) Sales Promotion

Second promotional mix is Sales Promotion. Sales promotion is a tactical move to boost sales in a relatively short period of time. 

SAMPLE

Sample is usually a small amount of product that is given freely to consumers in order to introduce the product to catch buyers attention.

COUPON

A promotional ticket in the form of a document or electronic graphic that can be used as a discount when a customer wants to buy a product or service.

REBATE

Return of a portion of a purchase price by a seller to a buyer, usually on purchase of a specified quantity, or value, of goods within a specified period.

PREMIUM

An extra or bonus that is given to customers when they are loyal or subscribe to our business.

GIFT

One extremely effective sales strategy is to use gift cards as a carrot to upsell your customers. If you offer a free $20 gift card after people spend a certain amount, they’re more likely to grab a few extra items to meet that threshold. And if they end up giving the card to someone else, that’s a new customer for you.

FREE TRIALS

Offering free trials for a limited period or of a limited quantity is a good marketing strategy to capitalize on the leads you get. Free trials really work well when you are confident about the quality of your product/service and when you offer a new product. There are many advantages of offering free trials.

It makes an impression that your company/product can be trusted.

It provides an opportunity to customers to compare your product with others.

Most people utilize free trials to get the most out of them; which will create a routine in their minds and can eventually make your product necessary for them.

Free trials let customers accustomed to new technologies and products; most people don’t want to test things by spending money on them.

CASH BACK

When a company needs to maintain brand awareness, launch a new product or reward their customers for loyalty they turn toward the unique solution offered by cashback or promotional marketing.Cash back rewards are actual cash that can be applied to a credit card bill or received as a check or bank account deposit. Cash back can also refer to the practice of charging an amount above the purchase price on a card, and receiving the extra money in cash then and there. Cash back program is offering many benefits to both companies and customers. For example: simple, cost-effective, and results-oriented promotional activity

PROMO PRICE

Promotional pricing is when a seller reduces the price of a product or service to attract customers as a marketing or sales tactic.Promotional pricing artificially increases a product's value for a sales boost, often reduced by a percentage amount for a limited duration and therefore deemed to be on sale. In addition to a lower price, a promotion increases value by creating a perception of time-based scarcity. Products perceived to be scarce are of much greater value than abundant products.Thus, most promotions are temporary.The act of offering a lower price temporarily is to enhance the effectiveness of sales efforts to cost sensitive users. Promotional pricing can also act as a sales initiative amid launching products or services. Promotional Pricing Examples

Buy one get one free 

Save 20% off today

Black Friday and Christmas sales

BUY 1 GET ?? FREE

So, this is an example of promo price advertising implementation using buy one get one free.

PROMOTIONAL MIX: (3) EVENT & EXPERIENCE

One of the promotional mix is event and experience. Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays. The practice works because it engages consumers while they’re in a willing, participatory position.

Experiential marketing is a strategy that engages consumers using branded experiences. Sometimes referred to as “live marketing” or “event marketing experience,” the idea is to create a memorable impact on the consumer. One that will inspire them to share with their friends both online and off. These experiences could include an event, a part of an event, or a pop-up activation not tied to any event.Some types of advertisement through event & experience available to an advertiser are: (1) sport (2) entertainment (3) festival (4) art (5) charity (6) tour (7) museum.

PROMOTIONAL MIX: (4) PUBLIC RELATIONS & PUBLICITY

A variety of programs designed to promote or protect the image of the company or individual products. those media are News, Call Center, Speech, Seminar, CSR, Comunity Relation, Media and Magazine.

PROMOTIONAL MIX: (5) PERSONAL SELLING & (6) DIRECT MARKETING

Personal Selling : Face-to-face interaction with one or more prospective buyers for the purpose of making presentations, answering questions & procuring orders.

Direct Marketing : Use of communication media (mail, telephone, fax, e-mail, or internet) to communicate directly with or request a response or dialogue from certain customers & prospects

WEAKNESSES

Weaknesses of implementation this model are:

Budget, as We know that not all companies have a lot of budget. Sometimes, budget can be a problem for Small companies that have limited budgets or limited capital. There is no perfect media, Every single media has their own weakness and it can be treats for the company. Commercial sources are doubtful, this aspect related with trust from customers and It’s still relevant with the rate of trust from customers.

CHALLENGES

After We know the weakness then we face the challenge of implementation promotion mix such:

Message noticed this challenge is how to make an advertisement that can be notified by the customer to be.

Message read, if the messages in the form of text the challenge are "how to attract the reader to read our message."

Message heard is the part of challenges for audio like broadcast media "How to interact the customer to be to hear our ads and interested in our product."

Message got responses after We got a notice, and customer wants to read, hear or watch the ads of our product again then the customer will give the respon for us.

PROBLEM SOLVING: CREATIVE MESSAGE PLANNING

We know the weakness and the challenge, so we solve the problem by making Creative Message Planning.

TASK 1: MESSAGE STRATEGY

Task one is how to set the message strategy with creativity. Creativity, in this case, can be combined with the new ways or new style in the advertisement  and can attract the customer to be interested in your product.

OLX vs Tokopedia vs Bukalapak

Tokopedia

It's safer because it has a joint account, is more practical with shipping tracking facilities, and is also more flexible because it doesn't limit the number of products and can load more photos. Many ways to do promotions that do not require money, ranging from free websites, search engine organizers, social networking communities to various events held by Tokopedia to help members promote. The transaction process between the seller and the buyer is safer because each process requires the seller and buyer to confirm, starting from payment confirmation, shipping confirmation to confirmation that the item has been received.

OLX

It's free in the member list and makes advertisements for products that are sold are also free. All that's left is to list directly snap the items sold and advertise for free. The number of visitors from hundreds of thousands / day makes the products we sell have a searchable opportunity. This feature has a verified account facility. For verified account buyers, it can help to give an idea that the person being invited can make a trustworthy transaction. For sellers, a verified account can increase buyer confidence. If you have an account, verify immediately so that you are not branded unclear. Or a fake seller

Bukalapak

Bukalapak has one more value that Tokopedia doesn't have, namely the 'Take Yourself' option. This option allows buyers to save on shipping if they are still in the same city.

News Announcement

A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a "press release," a "press statement," a "news release," or a "media release," we're always talking about the same basic thing. 

COMPARISON

Comparative advertising is a marketing technique in which the product or service of a business is viewed as superior as compared with that of a rival. A comparative advertising strategy may include a side-by-side comparison of the characteristics of a company's products versus those of its competitor. It may also feature interest- or cost-based comparisons.

INHERENT DRAMA

Inherent Drama is a product feature that makes it bought by the customer (Belch 274). This is also what Mcdonalds do with their advertising. We can see only a couple of these, but this sort of strategy works very well like what McDonald's did in this commercial where the tagline and logo shows us. The ad informs us that Mcdonalds is "we should give our best to your family." We all know that lunch time is the perfect time for family members to bond and eat together in Mcdonalds, and Mcdonald food is the best food for this precious time.

PROBLEM / SOLUTION

The problem-solution format is all over social media; it just goes by the name of hacks. There are countless videos showing you how to solve common problems “the easy way.” For instance, the video below shows 7 “easy ways” to spruce up your bathroom. The production value isn’t good and the music is even worse, but the video has been watched more than 120,000,000 times and shared more than 2 million times. Problem-solution advertising gives you a great way to talk about your product with an extremely clear benefit. And while it was born with the dinosaurs of advertising, it can evolve to survive. You just have to be open to making the everyday problem into something that’s extraordinary.

The video to the material is below:

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(Niken, Fauzi, Prily, Ade)

[buzrushblog-blog]

Online Shopping

The Internet has developed the way we look and the entire process of Online Shopping is little by little moving into India. Now, numerous populations want buying stuff internet. From clothing to grocery, to a great deal more, the Native indian listeners is increasing in interest on the method of shopping online. So, if you too wish to be a part of this evolution and want to know the 10 best online shopping sites in India, then here is a list of all of them.

Shopping On The Web - How come it superior to Hunting Offline?

Advantage

Will any real world save provide you the benefit to go during night? These types of superb practicality exists by web stores. Neither it is important to hold on in prolonged queues; neither of the two have you to travel regions to shop for your own stuff. Websites supply the relaxation to go 24 by 7 from your very own own personal luxury.

Deals and Prices

Being solutions and products at great deals and affordable deals may be accomplished with internet boutiques. Much of the web stores offer items at great deals and having sizeable rebates. Hence, internet shopping not only allows you to shop for the greatest goods but simultaneously enjoy the best discounts.

Many types of Items

Some other topmost purpose to shop on the internet is one particular website supply you with items of various brand names according to just one roof structure. The topmost Native indian internet sites like Amazon, Flipkart, and more feature clients the convenience to shop for nationwide in addition to world-wide companies in a roof top. These kinds of shops supply a more expansive assortment of designs, sizes, brands and colors and others. This is much more that you simply will be unable to find in the local merchants. If one site is not able to offer you with products of your choice then there are numerous others that you can browse right from your place.

Lesser Expenses

Quite often, whenever you decide to outlet from normal going shopping merchants then we finally end up purchasing various other merchandise that only add to our purchasing costs. Hence, if you want to avoid such wasteful shopping expenses then online shopping is a great solution.

Examine for Quality and Prices

With internet establishments, it is useful to actions an evaluation of products and prices without any difficulty. Web stores provide you with the ease to mention reviews and information with over the internet purchasers. This will assist to accomplish a more rewarding contrast of products so therefore you can purchase excellent goods in a matter of moments.

Steer clear of the Inconveniences of Group

Online shopping is an excellent solution for you if you are among those who don’t prefer experiencing and engaging the troubles of a crowd. A jampacked marketplace generates lots of conditions when it is searching for a ideal parking place to searching for a products a lot sooner, plus more !. Also the departmental stores these days are very crowded which it develops into complex to buy an item, particularly if carrying young people alongside. Hence, if you want to stay away from such issues then go for online shopping.

Make Subtle Products

Acquiring some gadgets really needs online privacy. Web shops let shopping for underwear and undergarments in personal space without the need for experiencing and enjoying the distress of other people and customers.

Preferred Online Shopping Online websites in India

1. Buzrush

BuzRush is surely an wide open blog we have built with the only reason of conveying And thoughtful. All you should do is always to construct a free account around and then use it to post a tale, blog post, Illustrations, Memes, Build Survey, Produce Quiz, Upload Video clip, Submit Audio, Via the internet Shoping even your favourite Playlist.

2. Amazon marketplace India

Amazon marketplace India is amongst the finest searching internet websites in the Indian native masses.

The organization is a distinguished label in unusual nations and recognized its functioning in america in 2013. This is a gigantic promote chief that supports the the highest level of population in the grasp. You could look for all sorts of items on this internet site. Whether it is food, mobiles, gadgets and clothing magnificence maintenance, kid’s items, medicines and furniture and anything more that you can think of!

An important feature about Amazon . com site is it’s large-good quality of items and appropriate transport. Hence, if it is the list of best online shopping portals in India, then Amazon has to be on the top.

3. Flipkart

Well-known in 2014 along with a modest funds, this is definitely an additional major online shopping portal in India which includes accumulated tremendous recognition and spin through, throughout the years.

Just as Amazon . com site, even Flipkart really is a trusted software to purchase all types of products and solutions. From mobile electronics, accessories, apparel and gadgets home appliances, and a lot more, this url supplies all types of items with a person roof structure. The amazing aspect is that you can find more products at Flipkart than in a mall.

So, just log in to this site and shop for your favorite products right away.

See Flipkart

4. Snapdeal

Began in 2010, Snapdeal is known as a quality e-commerce retail store in India.

However the sector talk about engaged by Snapdeal is certainly not around owned by each giants - Amazon online and Flipkart, even so, it really is a renowned and great organization located in India. Really being headquartered inHaryana and Gurugram, it is really an totally Indian webpage where you may buy your selected Indian native products at low prices when compared to off-line advertise. Maybe the organization publicizes coupons and deals fairly often permit clientele benefit from convenient and affordable browsing practical experience.

5. auction web sites (Now 2GUD)

A fashionable on line markets inside of a unfamiliar country, the Native indian adaptation of auction web sites is one other popular and well-performing shopping online website in India.

Besides, offering great discounts and deals, eBay is known to offer the best quality products at affordable prices. It properties a diverse and efficient society of small-scale individuals and businesses who may be promoting the products at inexpensive costs. You can shop for good and fresh quality products from the comfort of your home. That's a great thing about eBay.

Get more Info visit BuzRush

Question & Answer Website: https: //community.buzrush.com/

[buzrushcommunityblog-blog]

Online Shopping

The Web has altered the way you retailer and the whole process of Online Shopping is bit by bit relocating to India. Right now, many populations give preference to choosing objects on the web. From gear to supermarket, to alot more, the Indian native clients is increasing involvement with the very idea of internet shopping. So, if you too wish to be a part of this evolution and want to know the 10 best online shopping sites in India, then here is a list of all of them.

Shopping On-line - The reason why it far better than Going shopping Outside of the internet?

Benefit

Will any real world retail outlet supply you with the benefit to buy at the time of midnight? This sort of great effectiveness is provided by internet vendors. Nor you should delay in much time queues; neither of the two perhaps you have traveling sites to purchase the perfect things. Online retailers provde the contentment to purchase 24 by 7 from the possess ease.

Prices and Deals

Gaining solutions and products at great deals and low cost special offers is attainable with online retailers. Many of the web stores provide you with merchandise at great deals and having substantial rebates. Consequently, online shopping not only allows you to go shopping for top level merchandise but in addition get the finest offers.

Range of Services

An alternative topmost motive to shop on the internet is one single online site offer you products and solutions of countless types according to an individual roof covering. The topmost Native indian internet sites like Amazon . com site, Flipkart, and better deliver users the benefit to shop for federal and international makes a single roof top. These kind of stores have a wider offering of brands, sizes, designs and colors and better. This is a lot more you will struggle to find in the area stores. If one site is not able to offer you with products of your choice then there are numerous others that you can browse right from your place.

A lower number of Expenditures

Much of the time, whenever you prefer to go shopping from normal retailing retail stores we land up selecting other more solutions that only augment our browsing monthly bill. If you want to avoid such wasteful shopping expenses then online shopping is a great solution, hence.

Take a look at for Prices and Quality

With online retail stores, it truly is convenient to run an assessment of products and costs without any problem. Web shops offer the ease to show reviews and information compared to other internet consumers. This will help to complete an improved analysis of products and therefore you can acquire outstanding supplements within minutes.

Prevent the Hassles of Audience

If you are among those who don’t prefer engaging and experiencing the troubles of a crowd then online shopping is an excellent solution for you. A populated business generates many matters when it is seeking out a ideal car parking spot to buying a product in less time, and much more. Perhaps the departmental stores as of late are so incredibly crowded which it is challenging to purchase an item, particularly when holding young people along the length of. Hence, if you want to stay away from such issues then go for online shopping.

Make Subtle Transactions

Buying some objects must have seclusion. Web stores will allow choosing underwear and undergarments in seclusion with no experiencing and enjoying the humiliation of other customers and people.

Most effective Online Shopping Online sites in India

1. Buzrush

BuzRush is surely an wide open blog page that most of us have fashioned with the only aim of featuring & thoughtful. Everything you should do is usually to develop a merchant account around and then use it to post a story, post, Visuals, Memes, Set up Survey, Set up Test, Submit Video footage, Hand in Music, On line Shoping even your most popular Playlist.

2. Amazon . com site India

Amazon . com India is regarded as the the best store shopping places for the Native indian masses.

The agency is definitely a popular label in unusual countries and identified its operations in america in 2013. This can be a large marketplace chief that supports the maximal people in grasp. One can retailer for all types of products on this web site. Be it food, gadgets, clothing and mobiles loveliness treatment, kid’s medicines, items and furniture and everything else that you can think of!

The nice thing about The amazon website is it is huge-top notch of items and well-timed delivery. Hence, if it is the list of best online shopping portals in India, then Amazon has to be on the top.

3. Flipkart

Founded in 2014 accompanied by a reasonable funds, this can be yet another best shopping online portal in India that has obtained astounding reputation and convert across, over the years.

Exactly like Amazon . com, even Flipkart is known as a dependable program to buy all sorts of solutions and products. From cell accessories, apparel, electronics and gadgets home appliances, and much more, this website features all kinds of products below a single roof top. The amazing aspect is that you can find more products at Flipkart than in a mall.

So, just log in to this site and shop for your favorite products right away.

Pay a visit to Flipkart

4. Snapdeal

Began in 2010, Snapdeal can be described as premium e-business save in India.

Nevertheless the niche reveal active by Snapdeal will never be up to owned by the two leaders - Amazon . com site and Flipkart, continually, it really is a celebrated and sizeable provider located in India. Really being headquartered inHaryana and Gurugram, it is an simply Indian native page that enable you to look for your preferred Indian supplements at discount prices as compared to the traditional market place. Even the organization publicizes coupons and deals fairly often to permit potential customers have fun with convenient and affordable searching feel.

5. craigs list (Now 2GUD)

A trendy on-line market with a unfamiliar country, the Native indian type of craigs list is yet another well-known and reliable shopping online blog in India.

Besides offering great discounts and deals, eBay is known to offer the best quality products at affordable prices. It homes a efficient and diverse network of small to medium sized individuals and businesses whom are promoting their products and services at low priced statistics. You can shop for good and fresh quality products from the comfort of your home. That's a great thing about eBay.

Get more Info visit BuzRush

Question & Answer Website: https: //community.buzrush.com/

[globalcommunitybuzrush-blog]

Online Shopping

The World-wide-web has changed the way we store and the entire process of Online Shopping is at a low speed stepping into India. Now, many communities desire choosing goods over the internet. From outfits to market, to significantly more, the Native indian visitors is obtaining need for the idea of internet shopping. So, if you too wish to be a part of this evolution and want to know the 10 best online shopping sites in India, then here is a list of all of them.

Online Shopping - How come it better than Buying Real world?

Benefits

Will any not online business offer the convenience to look through midnight? These types of outstanding advantage is available by online websites. Nor it is important to hang on in very long queues; neither of them get you to travel sites to shop for the best gadgets. Internet retailers deliver the comfort to buy 24 x 7 from the very own luxury.

Prices and Deals

Finding products at great deals and low priced promotions is possible with internet boutiques. A number of the online stores give products at discounted prices and having huge incentives. For that reason, online shopping not only for will let you purchase for the best solutions but on the other hand obtain the best deals.

Great diversity of Solutions

An alternative topmost reason to buy online is a single site offer you services of countless famous brands with one particular roof. The topmost Indian native online sites like The amazon marketplace, Flipkart, and more make available clients the convenience to shop for countrywide as well as overseas types in just one roofing. Such type of retail stores present you with a bigger array of sizes, designs, colors and brands and many more. This is a lot more you will not be able to discover in the area retailers. If one site is not able to offer you with products of your choice then there are numerous others that you can browse right from your place.

Far fewer Expenses

Much of the time, when we prefer to store from regular searching sites we turn out investing in various other solutions that only amplify our purchasing payment. Hence, if you want to avoid such wasteful shopping expenses then online shopping is a great solution.

Measure up for Prices and Quality

With online merchants, it is actually easy to do a comparison of products and prices without any difficulty. Web shops give you the ease to share reviews and information along with online individuals. This helps to complete an even better compare of merchandise and therefore you can aquire top quality products and solutions in exactly a matter of minutes.

Prevent the Complications of Crowd

If you are among those who don’t prefer engaging and experiencing the troubles of a crowd then online shopping is an excellent solution for you. A packed market makes a good amount of challenges after it is getting a wonderful vehicle parking spot to shopping for a product in less time, and much more. Perhaps even the shopping centers these days are so incredibly populated that it becomes hard to buy an item, particularly if taking children and teenagers along the length of. If you want to stay away from such issues then go for online shopping, hence.

Make Unobtrusive Products

Seeking out some things requirements confidentiality. Web stores let ordering lingerie and undergarments in level of privacy with no need of experiencing the humiliation of other customers and people.

Perfect Online Shopping Web sites in India

1. Buzrush

BuzRush is an receptive weblog that any of us have furnished with the sole intent behind showing & thoughtful. Everything you need to do is usually to make your account around and then use it to post a story, blog post, Photographs, Memes, Come up with Survey, Compose Test, Post Video footage, Send Sound, Web based Shoping even your most-loved Playlist.

2. Amazon . com site India

Amazon online India is probably the major hunting web-sites for any Indian native masses.

The organization is a well-known brand name in foreign nations around the world and well established its surgical procedure in the united states in 2013. This is a gigantic sector boss that supports the maximal residents within its traction. You possibly can outlet for all types of products on this website. Whether it is mobiles, gadgets, food and clothing beauty treatment, kid’s furniture, items and medicines and anything more that you can imagine!

The beauty of Amazon online is it’s big-excellent of products and reasonable supply. If it is the list of best online shopping portals in India, then Amazon has to be on the top, hence.

3. Flipkart

Set up in 2014 accompanied by a moderate budget allowed, this is exactly some other leading buying online portal in India having acquired immense global recognition and move throughout, through the years.

Just like Amazon marketplace, even Flipkart is really a trusted platform to shop for a variety of products and solutions. From mobile phone gadgets, apparel, electronics and accessories home appliances, and more, this website delivers different products and solutions under a roofing. You can find more products at Flipkart than in a mall. That is the amazing aspect.

So, just log in to this site and shop for your favorite products right away.

Head over to Flipkart

4. Snapdeal

Were only available in 2010, Snapdeal is really a advanced e-business stow in India.

Though the marketplace show occupied by Snapdeal is simply not up to properties of the 2 main titans - Amazon online and Flipkart, even so, it really is a celebrated and enormous supplier in India. Getting headquartered inGurugram and Haryana, it is an positively Indian internet site that enables you to search for your chosen Native indian goods at affordable prices as opposed to the brick and mortar sector. Including the business declares deals and coupons frequently to let consumers appreciate convenient and affordable searching feel.

5. eBay (Now 2GUD)

A favorite on line markets with a foreign united states, the Indian type of eBay is a recognized and solid shopping on the internet web site in India.

Besides, offering great discounts and deals, eBay is known to offer the best quality products at affordable prices. It houses a efficient and diverse network of smaller businesses and individuals that are retailing their products at discounted estimates. You can shop for good and fresh quality products from the comfort of your home. That's a great thing about eBay.

Get more Info visit BuzRush

Question & Answer Website: https: //community.buzrush.com/