Black Friday 2018 Shopping Survey Black Friday 2018 Shopping Survey for community Black Friday 2018 SurveyBlack Friday remains the biggest shoppingahmedday of the year, but nearly 22 percent ofahmedAmericans say they hate it Over 45 percent ofahmedrespondents said they are most interested in Amazon’s 2018ahmeddeals, compared to only 20 percent who said WalmartahmedOver 75 percent of Americans plan to make atahmedleast one purchase on Black Friday, either instore orahmedonlineThose are just a few stats from the 2018ahmediteration of our annual Black Friday Shopping Survey OnahmedSeptember 30, we conducted a Black Friday shopping surveyahmedof 1,069 American adults over the age of 18ahmedWe conducted the same survey last year, and weahmedwill also provide those results for comparison purposes Hereahmedare the questions and results You can also viewahmedour 2018 Holiday Shopping Survey and our 2018 ThanksgivingahmedShopping SurveyPlease see the full survey methodology at theahmedbottom How will you shop on Black Friday thisahmedyear?Shop Black Friday 2018 SurveyHere are the 2018 resultsOnlineahmedOnly – 3180%InStore Only – 882%Both – 3555%Neither Iahmedam not shopping on Black Friday this year –ahmed2383% Here are the 2017 results for comparison purposesOnlineahmedOnly – 2490%InStore Only – 849%Both – 2432%Neither Iahmedam not shopping on Black Friday this year –ahmed4228% Analysis and DemographicsFor 2018, 7617 percent of Americansahmedsay they will make at least one purchase onahmedBlack Friday Only 882 percent will strictly shop instore,ahmedwhile most will use a combination of online andahmedinstore In other words, 6735 percent of respondents planahmedto make a purchase online this year on BlackahmedFriday, which is significantly more than ever Last year,ahmedonly 5772 percent of respondents said they would makeahmeda purchase on Black Friday Additionally, only 4922 percentahmedsaid they would make at least one purchase onlineMoreahmedMen Will Shop on Black Friday Than Women –ahmedOut of the men surveyed, 7748 percent said theyahmedwould make a purchase on Black Friday this yearahmedOut of the women surveyed, 75 percent said theyahmedwould make a purchase The numbers between men andahmedwomen were very close all around on this questionTheahmedYoung Will Shop in Greater Abundance Than the Oldahmed– Of those surveyed in the 1829 range, 8966ahmedpercent said they would make at least one purchaseahmedon Black Friday this year Of those surveyed overahmedthe age of 60, only 5111 percent said theyahmedwould make at least one purchase Do you likeahmedBlack Friday?Like Hate Black Friday 2018 SurveyHere are theahmed2018 resultsLove It – 2805%Hate It – 2176%It’s Okahmed– 5019% Here are the 2017 results for comparisonahmedpurposesLove It – 1834%Hate It – 2876%It’s Ok –ahmed5290% Analysis and DemographicsOver 28 percent of respondents sayahmedthey love Black Friday in 2018, while 2176 percentahmedsay they hate it Compared to last year, moreahmedpeople seem to be onboard with Black Friday shoppingahmedIn 2017, only 1834 percent said they loved theahmedday, while 2876 percent claimed they hated it Whileahmedwe do not have any hard evidence, it couldahmedhave to do with the fact that online dealsahmedare expanding every single year and more people likeahmedthe convenience factor of not having to camp outahmedin the early morning hours In both years, aahmedlittle over 50 percent of respondents do not haveahmedstrong feelings towards Black Friday one way or theahmedotherOlder People Hate Black Friday – In the 1829ahmedage group, only 1226 percent said they hate BlackahmedFriday In the over 60 group, an astounding 3511ahmedpercent said they hate the day Those in theahmed4560 group also hate the day much more thanahmedthose in the 1829 and 3044 groupsMen Hate BlackahmedFriday More Than Women Do – Out of theahmedmen surveyed, 2535 percent said they hate Black FridayahmedOut of the women surveyed, only 1871 percent saidahmedthey hate the day These findings are interesting becauseahmedslightly more men than women said they plan toahmedshop on Black Friday this year Do you thinkahmedBlack Friday offers the lowest prices of the year?LowestahmedPrices Black Friday 2018 SurveyHere are the 2018 resultsYesahmed– 3049%No 3124%Unsure – 3827% Here are the 2017ahmedresults for comparison purposesYes – 1622%No 3784%Unsure – 4595%ahmedAnalysis and DemographicsThis year, 3049 percent of respondents believeahmedBlack Friday offers the lowest prices of the yearahmedLast year, only 1622 percent of respondents believed that,ahmedso there is definitely a renewed confidence in BlackahmedFriday deals this year Regardless, 3124 percent believe thereahmedare better times of the year to get aahmedgood deal, and the remaining 3827 percent are unsureTheahmedYoung Have More Confidence in Black Friday Than theahmedOld – Of those in the 1829 group, 3831ahmedpercent believe Black Friday to have the best pricesahmedof the year In the 3044 group, 3945 percentahmedbelieve it to be true In the 4560 group,ahmedonly 2941 percent said yes In the over 60ahmedgroup, 1244 percent think Black Friday offers the year’sahmedbest discounts How has Black Friday and Cyber Monday’sahmedimportance to you changed in recent years in termsahmedof your overall holiday shopping plan?Importance Black Friday 2018ahmedSurveyHere are the 2018 resultsMore Important – 2730%Less Importantahmed– 2167%No Change – 5103% Here are the 2017ahmedresults for comparison purposesMore Important – 1602%Less Important –ahmed2027%No Change – 6371% Analysis and DemographicsOver 27 percentahmedof respondents this year view Black Friday as moreahmedimportant than last year When we asked this questionahmedlast year, only 1602 percent said it was moreahmedimportant than the previous year This could be dueahmedto more online deals and just more stores thanahmedever having online salesMore Young Than Old Think BlackahmedFriday is More Important – Of those in theahmed1829 group, 3602 percent said they think Black Fridayahmedis more important this year than last Of thoseahmedin the over 60 group, only 1022 percent answeredahmedmore importantMore Men than Women Think Black Friday isahmedMore Important This Year – Out of the menahmedsurveyed, 2901 percent answered more important Out of theahmedwomen surveyed, 2587 percent said more important What stores’ahmedholiday and Black Friday deals are you most interestedahmedin this year?Top Stores Black Friday 2018 SurveyHere areahmedthe 2018 resultsWalmart – 2026%Amazon – 4550%Best Buy –ahmed816%Apple Store – 281%Target – 872%Other – 1454% Hereahmedare the 2017 results for comparison purposesWalmart – 2201%Amazonahmed– 3707%Best Buy – 598%Apple Store – 232%Target –ahmed869%Other – 2394% Analysis and DemographicsAmazon continues to widenahmedthe gap against everyone else, and more importantly, WalmartahmedThis year, 4550 percent say they are most interestedahmedin Amazon’s deals compared to 2026 percent saying WalmartahmedLast year, 3707 percent said Amazon, with 2201 percentahmedanswering Walmart While Best Buy and Target got someahmedvotes this year, Amazon and Walmart remain the bigahmedplayersMen Prefer Amazon More Than Women and Women PreferahmedWalmart More Than Men – Out of the menahmedsurveyed, 1663 percent said they prefer Walmart, while 5030ahmedpercent prefer Amazon Out of the women surveyed, 2343ahmedpercent prefer Walmart, while 4143 percent prefer Amazon Menahmedalso prefer Best Buy, while women prefer TargetSurvey MethodologyTheahmedBestBlackFriday 2018 Black Friday shopping survey was administered toahmed1,069 American adults over the age of 18 onahmedSeptember 30 Participants were 54 percent female and 46ahmedpercent male It included 24 percent of people agedahmed1829, 24 percent of people aged 3044, 31 percentahmedof people aged 4560, and 21 percent of peopleahmedover 60 years oldResults were analyzed by Eric Jones,ahmedwho is a Statistics Professor at Rowan College atahmedGloucester County The post author, Phillip Dengler, whoahmedhas a background in finance and statistics, also analyzedahmedthem SurveyMonkey conducted the survey online on behalf ofahmedBestBlackFriday, and the Margin of Error is ±31 percentahmedThere are currently around 254,431,737 adults over the ageahmedof 18 in the United States, according to Censusgovahmed, and that figure was used for population calculationsAllahmedgraph screenshots are taken directly from the SurveyMonkey analysisahmedsection Please contact us for more information about howahmedwe conducted the survey Black Friday 2018 SurveyBlack Friday remains the biggest shoppingahmedday of the year, but nearly 22 percent ofahmedAmericans say they hate it Over 45 percent ofahmedrespondents said they are most interested in Amazon’s 2018ahmeddeals, compared to only 20 percent who said WalmartahmedOver 75 percent of Americans plan to make atahmedleast one purchase on Black Friday, either instore orahmedonlineThose are just a few stats from the 2018ahmediteration of our annual Black Friday Shopping Survey OnahmedSeptember 30, we conducted a Black Friday shopping surveyahmedof 1,069 American adults over the age of 18ahmedWe conducted the same survey last year, and weahmedwill also provide those results for comparison purposes Hereahmedare the questions and results You can also viewahmedour 2018 Holiday Shopping Survey and our 2018 ThanksgivingahmedShopping SurveyPlease see the full survey methodology at theahmedbottom How will you shop on Black Friday thisahmedyear?Shop Black Friday 2018 SurveyHere are the 2018 resultsOnlineahmedOnly – 3180%InStore Only – 882%Both – 3555%Neither Iahmedam not shopping on Black Friday this year –ahmed2383% Here are the 2017 results for comparison purposesOnlineahmedOnly – 2490%InStore Only – 849%Both – 2432%Neither Iahmedam not shopping on Black Friday this year –ahmed4228% Analysis and DemographicsFor 2018, 7617 percent of Americansahmedsay they will make at least one purchase onahmedBlack Friday Only 882 percent will strictly shop instore,ahmedwhile most will use a combination of online andahmedinstore In other words, 6735 percent of respondents planahmedto make a purchase online this year on BlackahmedFriday, which is significantly more than ever Last year,ahmedonly 5772 percent of respondents said they would makeahmeda purchase on Black Friday Additionally, only 4922 percentahmedsaid they would make at least one purchase onlineMoreahmedMen Will Shop on Black Friday Than Women –ahmedOut of the men surveyed, 7748 percent said theyahmedwould make a purchase on Black Friday this yearahmedOut of the women surveyed, 75 percent said theyahmedwould make a purchase The numbers between men andahmedwomen were very close all around on this questionTheahmedYoung Will Shop in Greater Abundance Than the Oldahmed– Of those surveyed in the 1829 range, 8966ahmedpercent said they would make at least one purchaseahmedon Black Friday this year Of those surveyed overahmedthe age of 60, only 5111 percent said theyahmedwould make at least one purchase Do you likeahmedBlack Friday?Like Hate Black Friday 2018 SurveyHere are theahmed2018 resultsLove It – 2805%Hate It – 2176%It’s Okahmed– 5019% Here are the 2017 results for comparisonahmedpurposesLove It – 1834%Hate It – 2876%It’s Ok –ahmed5290% Analysis and DemographicsOver 28 percent of respondents sayahmedthey love Black Friday in 2018, while 2176 percentahmedsay they hate it Compared to last year, moreahmedpeople seem to be onboard with Black Friday shoppingahmedIn 2017, only 1834 percent said they loved theahmedday, while 2876 percent claimed they hated it Whileahmedwe do not have any hard evidence, it couldahmedhave to do with the fact that online dealsahmedare expanding every single year and more people likeahmedthe convenience factor of not having to camp outahmedin the early morning hours In both years, aahmedlittle over 50 percent of respondents do not haveahmedstrong feelings towards Black Friday one way or theahmedotherOlder People Hate Black Friday – In the 1829ahmedage group, only 1226 percent said they hate BlackahmedFriday In the over 60 group, an astounding 3511ahmedpercent said they hate the day Those in theahmed4560 group also hate the day much more thanahmedthose in the 1829 and 3044 groupsMen Hate BlackahmedFriday More Than Women Do – Out of theahmedmen surveyed, 2535 percent said they hate Black FridayahmedOut of the women surveyed, only 1871 percent saidahmedthey hate the day These findings are interesting becauseahmedslightly more men than women said they plan toahmedshop on Black Friday this year Do you thinkahmedBlack Friday offers the lowest prices of the year?LowestahmedPrices Black Friday 2018 SurveyHere are the 2018 resultsYesahmed– 3049%No 3124%Unsure – 3827% Here are the 2017ahmedresults for comparison purposesYes – 1622%No 3784%Unsure – 4595%ahmedAnalysis and DemographicsThis year, 3049 percent of respondents believeahmedBlack Friday offers the lowest prices of the yearahmedLast year, only 1622 percent of respondents believed that,ahmedso there is definitely a renewed confidence in BlackahmedFriday deals this year Regardless, 3124 percent believe thereahmedare better times of the year to get aahmedgood deal, and the remaining 3827 percent are unsureTheahmedYoung Have More Confidence in Black Friday Than theahmedOld – Of those in the 1829 group, 3831ahmedpercent believe Black Friday to have the best pricesahmedof the year In the 3044 group, 3945 percentahmedbelieve it to be true In the 4560 group,ahmedonly 2941 percent said yes In the over 60ahmedgroup, 1244 percent think Black Friday offers the year’sahmedbest discounts How has Black Friday and Cyber Monday’sahmedimportance to you changed in recent years in termsahmedof your overall holiday shopping plan?Importance Black Friday 2018ahmedSurveyHere are the 2018 resultsMore Important – 2730%Less Importantahmed– 2167%No Change – 5103% Here are the 2017ahmedresults for comparison purposesMore Important – 1602%Less Important –ahmed2027%No Change – 6371% Analysis and DemographicsOver 27 percentahmedof respondents this year view Black Friday as moreahmedimportant than last year When we asked this questionahmedlast year, only 1602 percent said it was moreahmedimportant than the previous year This could be dueahmedto more online deals and just more stores thanahmedever having online salesMore Young Than Old Think BlackahmedFriday is More Important – Of those in theahmed1829 group, 3602 percent said they think Black Fridayahmedis more important this year than last Of thoseahmedin the over 60 group, only 1022 percent answeredahmedmore importantMore Men than Women Think Black Friday isahmedMore Important This Year – Out of the menahmedsurveyed, 2901 percent answered more important Out of theahmedwomen surveyed, 2587 percent said more important What stores’ahmedholiday and Black Friday deals are you most interestedahmedin this year?Top Stores Black Friday 2018 SurveyHere areahmedthe 2018 resultsWalmart – 2026%Amazon – 4550%Best Buy –ahmed816%Apple Store – 281%Target – 872%Other – 1454% Hereahmedare the 2017 results for comparison purposesWalmart – 2201%Amazonahmed– 3707%Best Buy – 598%Apple Store – 232%Target –ahmed869%Other – 2394% Analysis and DemographicsAmazon continues to widenahmedthe gap against everyone else, and more importantly, WalmartahmedThis year, 4550 percent say they are most interestedahmedin Amazon’s deals compared to 2026 percent saying WalmartahmedLast year, 3707 percent said Amazon, with 2201 percentahmedanswering Walmart While Best Buy and Target got someahmedvotes this year, Amazon and Walmart remain the bigahmedplayersMen Prefer Amazon More Than Women and Women PreferahmedWalmart More Than Men – Out of the menahmedsurveyed, 1663 percent said they prefer Walmart, while 5030ahmedpercent prefer Amazon Out of the women surveyed, 2343ahmedpercent prefer Walmart, while 4143 percent prefer Amazon Menahmedalso prefer Best Buy, while women prefer TargetSurvey MethodologyTheahmedBestBlackFriday 2018 Black Friday shopping survey was administered toahmed1,069 American adults over the age of 18 onahmedSeptember 30 Participants were 54 percent female and 46ahmedpercent male It included 24 percent of people agedahmed1829, 24 percent of people aged 3044, 31 percentahmedof people aged 4560, and 21 percent of peopleahmedover 60 years oldResults were analyzed by Eric Jones,ahmedwho is a Statistics Professor at Rowan College atahmedGloucester County The post author, Phillip Dengler, whoahmedhas a background in finance and statistics, also analyzedahmedthem SurveyMonkey conducted the survey online on behalf ofahmedBestBlackFriday, and the Margin of Error is ±31 percentahmedThere are currently around 254,431,737 adults over the ageahmedof 18 in the United States, according to Censusgovahmed, and that figure was used for population calculationsAllahmedgraph screenshots are taken directly from the SurveyMonkey analysisahmedsection Please contact us for more information about howahmedwe conducted the survey Black Friday 2018 SurveyBlack Friday remains the biggest shoppingahmedday of the year, but nearly 22 percent ofahmedAmericans say they hate it Over 45 percent ofahmedrespondents said they are most interested in Amazon’s 2018ahmeddeals, compared to only 20 percent who said WalmartahmedOver 75 percent of Americans plan to make atahmedleast one purchase on Black Friday, either instore orahmedonlineThose are just a few stats from the 2018ahmediteration of our annual Black Friday Shopping Survey OnahmedSeptember 30, we conducted a Black Friday shopping surveyahmedof 1,069 American adults over the age of 18ahmedWe conducted the same survey last year, and weahmedwill also provide those results for comparison purposes Hereahmedare the questions and results You can also viewahmedour 2018 Holiday Shopping Survey and our 2018 ThanksgivingahmedShopping SurveyPlease see the full survey methodology at theahmedbottom How will you shop on Black Friday thisahmedyear?Shop Black Friday 2018 SurveyHere are the 2018 resultsOnlineahmedOnly – 3180%InStore Only – 882%Both – 3555%Neither Iahmedam not shopping on Black Friday this year –ahmed2383% Here are the 2017 results for comparison purposesOnlineahmedOnly – 2490%InStore Only – 849%Both – 2432%Neither Iahmedam not shopping on Black Friday this year –ahmed4228% Analysis and DemographicsFor 2018, 7617 percent of Americansahmedsay they will make at least one purchase onahmedBlack Friday Only 882 percent will strictly shop instore,ahmedwhile most will use a combination of online andahmedinstore In other words, 6735 percent of respondents planahmedto make a purchase online this year on BlackahmedFriday, which is significantly more than ever Last year,ahmedonly 5772 percent of respondents said they would makeahmeda purchase on Black Friday Additionally, only 4922 percentahmedsaid they would make at least one purchase onlineMoreahmedMen Will Shop on Black Friday Than Women –ahmedOut of the men surveyed, 7748 percent said theyahmedwould make a purchase on Black Friday this yearahmedOut of the women surveyed, 75 percent said theyahmedwould make a purchase The numbers between men andahmedwomen were very close all around on this questionTheahmedYoung Will Shop in Greater Abundance Than the Oldahmed– Of those surveyed in the 1829 range, 8966ahmedpercent said they would make at least one purchaseahmedon Black Friday this year Of those surveyed overahmedthe age of 60, only 5111 percent said theyahmedwould make at least one purchase Do you likeahmedBlack Friday?Like Hate Black Friday 2018 SurveyHere are theahmed2018 resultsLove It – 2805%Hate It – 2176%It’s Okahmed– 5019% Here are the 2017 results for comparisonahmedpurposesLove It – 1834%Hate It – 2876%It’s Ok –ahmed5290% Analysis and DemographicsOver 28 percent of respondents sayahmedthey love Black Friday in 2018, while 2176 percentahmedsay they hate it Compared to last year, moreahmedpeople seem to be onboard with Black Friday shoppingahmedIn 2017, only 1834 percent said they loved theahmedday, while 2876 percent claimed they hated it Whileahmedwe do not have any hard evidence, it couldahmedhave to do with the fact that online dealsahmedare expanding every single year and more people likeahmedthe convenience factor of not having to camp outahmedin the early morning hours In both years, aahmedlittle over 50 percent of respondents do not haveahmedstrong feelings towards Black Friday one way or theahmedotherOlder People Hate Black Friday – In the 1829ahmedage group, only 1226 percent said they hate BlackahmedFriday In the over 60 group, an astounding 3511ahmedpercent said they hate the day Those in theahmed4560 group also hate the day much more thanahmedthose in the 1829 and 3044 groupsMen Hate BlackahmedFriday More Than Women Do – Out of theahmedmen surveyed, 2535 percent said they hate Black FridayahmedOut of the women surveyed, only 1871 percent saidahmedthey hate the day These findings are interesting becauseahmedslightly more men than women said they plan toahmedshop on Black Friday this year Do you thinkahmedBlack Friday offers the lowest prices of the year?LowestahmedPrices Black Friday 2018 SurveyHere are the 2018 resultsYesahmed– 3049%No 3124%Unsure – 3827% Here are the 2017ahmedresults for comparison purposesYes – 1622%No 3784%Unsure – 4595%ahmedAnalysis and DemographicsThis year, 3049 percent of respondents believeahmedBlack Friday offers the lowest prices of the yearahmedLast year, only 1622 percent of respondents believed that,ahmedso there is definitely a renewed confidence in BlackahmedFriday deals this year Regardless, 3124 percent believe thereahmedare better times of the year to get aahmedgood deal, and the remaining 3827 percent are unsureTheahmedYoung Have More Confidence in Black Friday Than theahmedOld – Of those in the 1829 group, 3831ahmedpercent believe Black Friday to have the best pricesahmedof the year In the 3044 group, 3945 percentahmedbelieve it to be true In the 4560 group,ahmedonly 2941 percent said yes In the over 60ahmedgroup, 1244 percent think Black Friday offers the year’sahmedbest discounts How has Black Friday and Cyber Monday’sahmedimportance to you changed in recent years in termsahmedof your overall holiday shopping plan?Importance Black Friday 2018ahmedSurveyHere are the 2018 resultsMore Important – 2730%Less Importantahmed– 2167%No Change – 5103% Here are the 2017ahmedresults for comparison purposesMore Important – 1602%Less Important –ahmed2027%No Change – 6371% Analysis and DemographicsOver 27 percentahmedof respondents this year view Black Friday as moreahmedimportant than last year When we asked this questionahmedlast year, only 1602 percent said it was moreahmedimportant than the previous year This could be dueahmedto more online deals and just more stores thanahmedever having online salesMore Young Than Old Think BlackahmedFriday is More Important – Of those in theahmed1829 group, 3602 percent said they think Black Fridayahmedis more important this year than last Of thoseahmedin the over 60 group, only 1022 percent answeredahmedmore importantMore Men than Women Think Black Friday isahmedMore Important This Year – Out of the menahmedsurveyed, 2901 percent answered more important Out of theahmedwomen surveyed, 2587 percent said more important What stores’ahmedholiday and Black Friday deals are you most interestedahmedin this year?Top Stores Black Friday 2018 SurveyHere areahmedthe 2018 resultsWalmart – 2026%Amazon – 4550%Best Buy –ahmed816%Apple Store – 281%Target – 872%Other – 1454% Hereahmedare the 2017 results for comparison purposesWalmart – 2201%Amazonahmed– 3707%Best Buy – 598%Apple Store – 232%Target –ahmed869%Other – 2394% Analysis and DemographicsAmazon continues to widenahmedthe gap against everyone else, and more importantly, WalmartahmedThis year, 4550 percent say they are most interestedahmedin Amazon’s deals compared to 2026 percent saying WalmartahmedLast year, 3707 percent said Amazon, with 2201 percentahmedanswering Walmart While Best Buy and Target got someahmedvotes this year, Amazon and Walmart remain the bigahmedplayersMen Prefer Amazon More Than Women and Women PreferahmedWalmart More Than Men – Out of the menahmedsurveyed, 1663 percent said they prefer Walmart, while 5030ahmedpercent prefer Amazon Out of the women surveyed, 2343ahmedpercent prefer Walmart, while 4143 percent prefer Amazon Menahmedalso prefer Best Buy, while women prefer TargetSurvey MethodologyTheahmedBestBlackFriday 2018 Black Friday shopping survey was administered toahmed1,069 American adults over the age of 18 onahmedSeptember 30 Participants were 54 percent female and 46ahmedpercent male It included 24 percent of people agedahmed1829, 24 percent of people aged 3044, 31 percentahmedof people aged 4560, and 21 percent of peopleahmedover 60 years oldResults were analyzed by Eric Jones,ahmedwho is a Statistics Professor at Rowan College atahmedGloucester County The post author, Phillip Dengler, whoahmedhas a background in finance and statistics, also analyzedahmedthem SurveyMonkey conducted the survey online on behalf ofahmedBestBlackFriday, and the Margin of Error is ±31 percentahmedThere are currently around 254,431,737 adults over the ageahmedof 18 in the United States, according to Censusgovahmed, and that figure was used for population calculationsAllahmedgraph screenshots are taken directly from the SurveyMonkey analysisahmedsection Please contact us for more information about howahmedwe conducted the survey Black Friday 2018 SurveyBlack Friday remains the biggest shoppingahmedday of the year, but nearly 22 percent ofahmedAmericans say they hate it Over 45 percent ofahmedrespondents said they are most interested in Amazon’s 2018ahmeddeals, compared to only 20 percent who said WalmartahmedOver 75 percent of Americans plan to make atahmedleast one purchase on Black Friday, either instore orahmedonlineThose are just a few stats from the 2018ahmediteration of our annual Black Friday Shopping Survey OnahmedSeptember 30, we conducted a Black Friday shopping surveyahmedof 1,069 American adults over the age of 18ahmedWe conducted the same survey last year, and weahmedwill also provide those results for comparison purposes Hereahmedare the questions and results You can also viewahmedour 2018 Holiday Shopping Survey and our 2018 ThanksgivingahmedShopping SurveyPlease see the full survey methodology at theahmedbottom How will you shop on Black Friday thisahmedyear?Shop Black Friday 2018 SurveyHere are the 2018 resultsOnlineahmedOnly – 3180%InStore Only – 882%Both – 3555%Neither Iahmedam not shopping on Black Friday this year –ahmed2383% Here are the 2017 results for comparison purposesOnlineahmedOnly – 2490%InStore Only – 849%Both – 2432%Neither Iahmedam not shopping on Black Friday this year –ahmed4228% Analysis and DemographicsFor 2018, 7617 percent of Americansahmedsay they will make at least one purchase onahmedBlack Friday Only 882 percent will strictly shop instore,ahmedwhile most will use a combination of online andahmedinstore In other words, 6735 percent of respondents planahmedto make a purchase online this year on BlackahmedFriday, which is significantly more than ever Last year,ahmedonly 5772 percent of respondents said they would makeahmeda purchase on Black Friday Additionally, only 4922 percentahmedsaid they would make at least one purchase onlineMoreahmedMen Will Shop on Black Friday Than Women –ahmedOut of the men surveyed, 7748 percent said theyahmedwould make a purchase on Black Friday this yearahmedOut of the women surveyed, 75 percent said theyahmedwould make a purchase The numbers between men andahmedwomen were very close all around on this questionTheahmedYoung Will Shop in Greater Abundance Than the Oldahmed– Of those surveyed in the 1829 range, 8966ahmedpercent said they would make at least one purchaseahmedon Black Friday this year Of those surveyed overahmedthe age of 60, only 5111 percent said theyahmedwould make at least one purchase Do you likeahmedBlack Friday?Like Hate Black Friday 2018 SurveyHere are theahmed2018 resultsLove It – 2805%Hate It – 2176%It’s Okahmed– 5019% Here are the 2017 results for comparisonahmedpurposesLove It – 1834%Hate It – 2876%It’s Ok –ahmed5290% Analysis and DemographicsOver 28 percent of respondents sayahmedthey love Black Friday in 2018, while 2176 percentahmedsay they hate it Compared to last year, moreahmedpeople seem to be onboard with Black Friday shoppingahmedIn 2017, only 1834 percent said they loved theahmedday, while 2876 percent claimed they hated it Whileahmedwe do not have any hard evidence, it couldahmedhave to do with the fact that online dealsahmedare expanding every single year and more people likeahmedthe convenience factor of not having to camp outahmedin the early morning hours In both years, aahmedlittle over 50 percent of respondents do not haveahmedstrong feelings towards Black Friday one way or theahmedotherOlder People Hate Black Friday – In the 1829ahmedage group, only 1226 percent said they hate BlackahmedFriday In the over 60 group, an astounding 3511ahmedpercent said they hate the day Those in theahmed4560 group also hate the day much more thanahmedthose in the 1829 and 3044 groupsMen Hate BlackahmedFriday More Than Women Do – Out of theahmedmen surveyed, 2535 percent said they hate Black FridayahmedOut of the women surveyed, only 1871 percent saidahmedthey hate the day These findings are interesting becauseahmedslightly more men than women said they plan toahmedshop on Black Friday this year Do you thinkahmedBlack Friday offers the lowest prices of the year?LowestahmedPrices Black Friday 2018 SurveyHere are the 2018 resultsYesahmed– 3049%No 3124%Unsure – 3827% Here are the 2017ahmedresults for comparison purposesYes – 1622%No 3784%Unsure – 4595%ahmedAnalysis and DemographicsThis year, 3049 percent of respondents believeahmedBlack Friday offers the lowest prices of the yearahmedLast year, only 1622 percent of respondents believed that,ahmedso there is definitely a renewed confidence in BlackahmedFriday deals this year Regardless, 3124 percent believe thereahmedare better times of the year to get aahmedgood deal, and the remaining 3827 percent are unsureTheahmedYoung Have More Confidence in Black Friday Than theahmedOld – Of those in the 1829 group, 3831ahmedpercent believe Black Friday to have the best pricesahmedof the year In the 3044 group, 3945 percentahmedbelieve it to be true In the 4560 group,ahmedonly 2941 percent said yes In the over 60ahmedgroup, 1244 percent think Black Friday offers the year’sahmedbest discounts How has Black Friday and Cyber Monday’sahmedimportance to you changed in recent years in termsahmedof your overall holiday shopping plan?Importance Black Friday 2018ahmedSurveyHere are the 2018 resultsMore Important – 2730%Less Importantahmed– 2167%No Change – 5103% Here are the 2017ahmedresults for comparison purposesMore Important – 1602%Less Important –ahmed2027%No Change – 6371% Analysis and DemographicsOver 27 percentahmedof respondents this year view Black Friday as moreahmedimportant than last year When we asked this questionahmedlast year, only 1602 percent said it was moreahmedimportant than the previous year This could be dueahmedto more online deals and just more stores thanahmedever having online salesMore Young Than Old Think BlackahmedFriday is More Important – Of those in theahmed1829 group, 3602 percent said they think Black Fridayahmedis more important this year than last Of thoseahmedin the over 60 group, only 1022 percent answeredahmedmore importantMore Men than Women Think Black Friday isahmedMore Important This Year – Out of the menahmedsurveyed, 2901 percent answered more important Out of theahmedwomen surveyed, 2587 percent said more important What stores’ahmedholiday and Black Friday deals are you most interestedahmedin this year?Top Stores Black Friday 2018 SurveyHere areahmedthe 2018 resultsWalmart – 2026%Amazon – 4550%Best Buy –ahmed816%Apple Store – 281%Target – 872%Other – 1454% Hereahmedare the 2017 results for comparison purposesWalmart – 2201%Amazonahmed– 3707%Best Buy – 598%Apple Store – 232%Target –ahmed869%Other – 2394% Analysis and DemographicsAmazon continues to widenahmedthe gap against everyone else, and more importantly, WalmartahmedThis year, 4550 percent say they are most interestedahmedin Amazon’s deals compared to 2026 percent saying WalmartahmedLast year, 3707 percent said Amazon, with 2201 percentahmedanswering Walmart While Best Buy and Target got someahmedvotes this year, Amazon and Walmart remain the bigahmedplayersMen Prefer Amazon More Than Women and Women PreferahmedWalmart More Than Men – Out of the menahmedsurveyed, 1663 percent said they prefer Walmart, while 5030ahmedpercent prefer Amazon Out of the women surveyed, 2343ahmedpercent prefer Walmart, while 4143 percent prefer Amazon Menahmedalso prefer Best Buy, while women prefer TargetSurvey MethodologyTheahmedBestBlackFriday 2018 Black Friday shopping survey was administered toahmed1,069 American adults over the age of 18 onahmedSeptember 30 Participants were 54 percent female and 46ahmedpercent male It included 24 percent of people agedahmed1829, 24 percent of people aged 3044, 31 percentahmedof people aged 4560, and 21 percent of peopleahmedover 60 years oldResults were analyzed by Eric Jones,ahmedwho is a Statistics Professor at Rowan College atahmedGloucester County The post author, Phillip Dengler, whoahmedhas a background in finance and statistics, also analyzedahmedthem SurveyMonkey conducted the survey online on behalf ofahmedBestBlackFriday, and the Margin of Error is ±31 percentahmedThere are currently around 254,431,737 adults over the ageahmedof 18 in the United States, according to Censusgovahmed, and that figure was used for population calculationsAllahmedgraph screenshots are taken directly from the SurveyMonkey analysisahmedsection Please contact us for more information about howahmedwe conducted the survey Black Friday 2018 SurveyBlack Friday remains the biggest shoppingahmedday of the year, but nearly 22 percent ofahmedAmericans say they hate it Over 45 percent ofahmedrespondents said they are most interested in Amazon’s 2018ahmeddeals, compared to only 20 percent who said WalmartahmedOver 75 percent of Americans plan to make atahmedleast one purchase on Black Friday, either instore orahmedonlineThose are just a few stats from the 2018ahmediteration of our annual Black Friday Shopping Survey OnahmedSeptember 30, we conducted a Black Friday shopping surveyahmedof 1,069 American adults over the age of 18ahmedWe conducted the same survey last year, and weahmedwill also provide those results for comparison purposes Hereahmedare the questions and results You can also viewahmedour 2018 Holiday Shopping Survey and our 2018 ThanksgivingahmedShopping SurveyPlease see the full survey methodology at theahmedbottom How will you shop on Black Friday thisahmedyear?Shop Black Friday 2018 SurveyHere are the 2018 resultsOnlineahmedOnly – 3180%InStore Only – 882%Both – 3555%Neither Iahmedam not shopping on Black Friday this year –ahmed2383% Here are the 2017 results for comparison purposesOnlineahmedOnly – 2490%InStore Only – 849%Both – 2432%Neither Iahmedam not shopping on Black Friday this year –ahmed4228% Analysis and DemographicsFor 2018, 7617 percent of Americansahmedsay they will make at least one purchase onahmedBlack Friday Only 882 percent will strictly shop instore,ahmedwhile most will use a combination of online andahmedinstore In other words, 6735 percent of respondents planahmedto make a purchase online this year on BlackahmedFriday, which is significantly more than ever Last year,ahmedonly 5772 percent of respondents said they would makeahmeda purchase on Black Friday Additionally, only 4922 percentahmedsaid they would make at least one purchase onlineMoreahmedMen Will Shop on Black Friday Than Women –ahmedOut of the men surveyed, 7748 percent said theyahmedwould make a purchase on Black Friday this yearahmedOut of the women surveyed, 75 percent said theyahmedwould make a purchase The numbers between men andahmedwomen were very close all around on this questionTheahmedYoung Will Shop in Greater Abundance Than the Oldahmed– Of those surveyed in the 1829 range, 8966ahmedpercent said they would make at least one purchaseahmedon Black Friday this year Of those surveyed overahmedthe age of 60, only 5111 percent said theyahmedwould make at least one purchase Do you likeahmedBlack Friday?Like Hate Black Friday 2018 SurveyHere are theahmed2018 resultsLove It – 2805%Hate It – 2176%It’s Okahmed– 5019% Here are the 2017 results for comparisonahmedpurposesLove It – 1834%Hate It – 2876%It’s Ok –ahmed5290% Analysis and DemographicsOver 28 percent of respondents sayahmedthey love Black Friday in 2018, while 2176 percentahmedsay they hate it Compared to last year, moreahmedpeople seem to be onboard with Black Friday shoppingahmedIn 2017, only 1834 percent said they loved theahmedday, while 2876 percent claimed they hated it Whileahmedwe do not have any hard evidence, it couldahmedhave to do with the fact that online dealsahmedare expanding every single year and more people likeahmedthe convenience factor of not having to camp outahmedin the early morning hours In both years, aahmedlittle over 50 percent of respondents do not haveahmedstrong feelings towards Black Friday one way or theahmedotherOlder People Hate Black Friday – In the 1829ahmedage group, only 1226 percent said they hate BlackahmedFriday In the over 60 group, an astounding 3511ahmedpercent said they hate the day Those in theahmed4560 group also hate the day much more thanahmedthose in the 1829 and 3044 groupsMen Hate BlackahmedFriday More Than Women Do – Out of theahmedmen surveyed, 2535 percent said they hate Black FridayahmedOut of the women surveyed, only 1871 percent saidahmedthey hate the day These findings are interesting becauseahmedslightly more men than women said they plan toahmedshop on Black Friday this year Do you thinkahmedBlack Friday offers the lowest prices of the year?LowestahmedPrices Black Friday 2018 SurveyHere are the 2018 resultsYesahmed– 3049%No 3124%Unsure – 3827% Here are the 2017ahmedresults for comparison purposesYes – 1622%No 3784%Unsure – 4595%ahmedAnalysis and DemographicsThis year, 3049 percent of respondents believeahmedBlack Friday offers the lowest prices of the yearahmedLast year, only 1622 percent of respondents believed that,ahmedso there is definitely a renewed confidence in BlackahmedFriday deals this year Regardless, 3124 percent believe thereahmedare better times of the year to get aahmedgood deal, and the remaining 3827 percent are unsureTheahmedYoung Have More Confidence in Black Friday Than theahmedOld – Of those in the 1829 group, 3831ahmedpercent believe Black Friday to have the best pricesahmedof the year In the 3044 group, 3945 percentahmedbelieve it to be true In the 4560 group,ahmedonly 2941 percent said yes In the over 60ahmedgroup, 1244 percent think Black Friday offers the year’sahmedbest discounts How has Black Friday and Cyber Monday’sahmedimportance to you changed in recent years in termsahmedof your overall holiday shopping plan?Importance Black Friday 2018ahmedSurveyHere are the 2018 resultsMore Important – 2730%Less Importantahmed– 2167%No Change – 5103% Here are the 2017ahmedresults for comparison purposesMore Important – 1602%Less Important –ahmed2027%No Change – 6371% Analysis and DemographicsOver 27 percentahmedof respondents this year view Black Friday as moreahmedimportant than last year When we asked this questionahmedlast year, only 1602 percent said it was moreahmedimportant than the previous year This could be dueahmedto more online deals and just more stores thanahmedever having online salesMore Young Than Old Think BlackahmedFriday is More Important – Of those in theahmed1829 group, 3602 percent said they think Black Fridayahmedis more important this year than last Of thoseahmedin the over 60 group, only 1022 percent answeredahmedmore importantMore Men than Women Think Black Friday isahmedMore Important This Year – Out of the menahmedsurveyed, 2901 percent answered more important Out of theahmedwomen surveyed, 2587 percent said more important What stores’ahmedholiday and Black Friday deals are you most interestedahmedin this year?Top Stores Black Friday 2018 SurveyHere areahmedthe 2018 resultsWalmart – 2026%Amazon – 4550%Best Buy –ahmed816%Apple Store – 281%Target – 872%Other – 1454% Hereahmedare the 2017 results for comparison purposesWalmart – 2201%Amazonahmed– 3707%Best Buy – 598%Apple Store – 232%Target –ahmed869%Other – 2394% Analysis and DemographicsAmazon continues to widenahmedthe gap against everyone else, and more importantly, WalmartahmedThis year, 4550 percent say they are most interestedahmedin Amazon’s deals compared to 2026 percent saying WalmartahmedLast year, 3707 percent said Amazon, with 2201 percentahmedanswering Walmart While Best Buy and Target got someahmedvotes this year, Amazon and Walmart remain the bigahmedplayersMen Prefer Amazon More Than Women and Women PreferahmedWalmart More Than Men – Out of the menahmedsurveyed, 1663 percent said they prefer Walmart, while 5030ahmedpercent prefer Amazon Out of the women surveyed, 2343ahmedpercent prefer Walmart, while 4143 percent prefer Amazon Menahmedalso prefer Best Buy, while women prefer TargetSurvey MethodologyTheahmedBestBlackFriday 2018 Black Friday shopping survey was administered toahmed1,069 American adults over the age of 18 onahmedSeptember 30 Participants were 54 percent female and 46ahmedpercent male It included 24 percent of people agedahmed1829, 24 percent of people aged 3044, 31 percentahmedof people aged 4560, and 21 percent of peopleahmedover 60 years oldResults were analyzed by Eric Jones,ahmedwho is a Statistics Professor at Rowan College atahmedGloucester County The post author, Phillip Dengler, whoahmedhas a background in finance and statistics, also analyzedahmedthem SurveyMonkey conducted the survey online on behalf ofahmedBestBlackFriday, and the Margin of Error is ±31 percentahmedThere are currently around 254,431,737 adults over the ageahmedof 18 in the United States, according to Censusgovahmed, and that figure was used for population calculationsAllahmedgraph screenshots are taken directly from the SurveyMonkey analysisahmedsection Please contact us for more information about howahmedwe conducted the survey Black Friday 2018 SurveyBlack Friday remains the biggest shoppingahmedday of the year, but nearly 22 percent ofahmedAmericans say they hate it Over 45 percent ofahmedrespondents said they are most interested in Amazon’s 2018ahmeddeals, compared to only 20 percent who said WalmartahmedOver 75 percent of Americans plan to make atahmedleast one purchase on Black Friday, either instore orahmedonlineThose are just a few stats from the 2018ahmediteration of our annual Black Friday Shopping Survey OnahmedSeptember 30, we conducted a Black Friday shopping surveyahmedof 1,069 American adults over the age of 18ahmedWe conducted the same survey last year, and weahmedwill also provide those results for comparison purposes Hereahmedare the questions and results You can also viewahmedour 2018 Holiday Shopping Survey and our 2018 ThanksgivingahmedShopping SurveyPlease see the full survey methodology at theahmedbottom How will you shop on Black Friday thisahmedyear?Shop Black Friday 2018 SurveyHere are the 2018 resultsOnlineahmedOnly – 3180%InStore Only – 882%Both – 3555%Neither Iahmedam not shopping on Black Friday this year –ahmed2383% Here are the 2017 results for comparison purposesOnlineahmedOnly – 2490%InStore Only – 849%Both – 2432%Neither Iahmedam not shopping on Black Friday this year –ahmed4228% Analysis and DemographicsFor 2018, 7617 percent of Americansahmedsay they will make at least one purchase onahmedBlack Friday Only 882 percent will strictly shop instore,ahmedwhile most will use a combination of online andahmedinstore In other words, 6735 percent of respondents planahmedto make a purchase online this year on BlackahmedFriday, which is significantly more than ever Last year,ahmedonly 5772 percent of respondents said they would makeahmeda purchase on Black Friday Additionally, only 4922 percentahmedsaid they would make at least one purchase onlineMoreahmedMen Will Shop on Black Friday Than Women –ahmedOut of the men surveyed, 7748 percent said theyahmedwould make a purchase on Black Friday this yearahmedOut of the women surveyed, 75 percent said theyahmedwould make a purchase The numbers between men andahmedwomen were very close all around on this questionTheahmedYoung Will Shop in Greater Abundance Than the Oldahmed– Of those surveyed in the 1829 range, 8966ahmedpercent said they would make at least one purchaseahmedon Black Friday this year Of those surveyed overahmedthe age of 60, only 5111 percent said theyahmedwould make at least one purchase Do you likeahmedBlack Friday?Like Hate Black Friday 2018 SurveyHere are theahmed2018 resultsLove It – 2805%Hate It – 2176%It’s Okahmed– 5019% Here are the 2017 results for comparisonahmedpurposesLove It – 1834%Hate It – 2876%It’s Ok –ahmed5290% Analysis and DemographicsOver 28 percent of respondents sayahmedthey love Black Friday in 2018, while 2176 percentahmedsay they hate it Compared to last year, moreahmedpeople seem to be onboard with Black Friday shoppingahmedIn 2017, only 1834 percent said they loved theahmedday, while 2876 percent claimed they hated it Whileahmedwe do not have any hard evidence, it couldahmedhave to do with the fact that online dealsahmedare expanding every single year and more people likeahmedthe convenience factor of not having to camp outahmedin the early morning hours In both years, aahmedlittle over 50 percent of respondents do not haveahmedstrong feelings towards Black Friday one way or theahmedotherOlder People Hate Black Friday – In the 1829ahmedage group, only 1226 percent said they hate BlackahmedFriday In the over 60 group, an astounding 3511ahmedpercent said they hate the day Those in theahmed4560 group also hate the day much more thanahmedthose in the 1829 and 3044 groupsMen Hate BlackahmedFriday More Than Women Do – Out of theahmedmen surveyed, 2535 percent said they hate Black FridayahmedOut of the women surveyed, only 1871 percent saidahmedthey hate the day These findings are interesting becauseahmedslightly more men than women said they plan toahmedshop on Black Friday this year Do you thinkahmedBlack Friday offers the lowest prices of the year?LowestahmedPrices Black Friday 2018 SurveyHere are the 2018 resultsYesahmed– 3049%No 3124%Unsure – 3827% Here are the 2017ahmedresults for comparison purposesYes – 1622%No 3784%Unsure – 4595%ahmedAnalysis and DemographicsThis year, 3049 percent of respondents believeahmedBlack Friday offers the lowest prices of the yearahmedLast year, only 1622 percent of respondents believed that,ahmedso there is definitely a renewed confidence in BlackahmedFriday deals this year Regardless, 3124 percent believe thereahmedare better times of the year to get aahmedgood deal, and the remaining 3827 percent are unsureTheahmedYoung Have More Confidence in Black Friday Than theahmedOld – Of those in the 1829 group, 3831ahmedpercent believe Black Friday to have the best pricesahmedof the year In the 3044 group, 3945 percentahmedbelieve it to be true In the 4560 group,ahmedonly 2941 percent said yes In the over 60ahmedgroup, 1244 percent think Black Friday offers the year’sahmedbest discounts How has Black Friday and Cyber Monday’sahmedimportance to you changed in recent years in termsahmedof your overall holiday shopping plan?Importance Black Friday 2018ahmedSurveyHere are the 2018 resultsMore Important – 2730%Less Importantahmed– 2167%No Change – 5103% Here are the 2017ahmedresults for comparison purposesMore Important – 1602%Less Important –ahmed2027%No Change – 6371% Analysis and DemographicsOver 27 percentahmedof respondents this year view Black Friday as moreahmedimportant than last year When we asked this questionahmedlast year, only 1602 percent said it was moreahmedimportant than the previous year This could be dueahmedto more online deals and just more stores thanahmedever having online salesMore Young Than Old Think BlackahmedFriday is More Important – Of those in theahmed1829 group, 3602 percent said they think Black Fridayahmedis more important this year than last Of thoseahmedin the over 60 group, only 1022 percent answeredahmedmore importantMore Men than Women Think Black Friday isahmedMore Important This Year – Out of the menahmedsurveyed, 2901 percent answered more important Out of theahmedwomen surveyed, 2587 percent said more important What stores’ahmedholiday and Black Friday deals are you most interestedahmedin this year?Top Stores Black Friday 2018 SurveyHere areahmedthe 2018 resultsWalmart – 2026%Amazon – 4550%Best Buy –ahmed816%Apple Store – 281%Target – 872%Other – 1454% Hereahmedare the 2017 results for comparison purposesWalmart – 2201%Amazonahmed– 3707%Best Buy – 598%Apple Store – 232%Target –ahmed869%Other – 2394% Analysis and DemographicsAmazon continues to widenahmedthe gap against everyone else, and more importantly, WalmartahmedThis year, 4550 percent say they are most interestedahmedin Amazon’s deals compared to 2026 percent saying WalmartahmedLast year, 3707 percent said Amazon, with 2201 percentahmedanswering Walmart While Best Buy and Target got someahmedvotes this year, Amazon and Walmart remain the bigahmedplayersMen Prefer Amazon More Than Women and Women PreferahmedWalmart More Than Men – Out of the menahmedsurveyed, 1663 percent said they prefer Walmart, while 5030ahmedpercent prefer Amazon Out of the women surveyed, 2343ahmedpercent prefer Walmart, while 4143 percent prefer Amazon Menahmedalso prefer Best Buy, while women prefer TargetSurvey MethodologyTheahmedBestBlackFriday 2018 Black Friday shopping survey was administered toahmed1,069 American adults over the age of 18 onahmedSeptember 30 Participants were 54 percent female and 46ahmedpercent male It included 24 percent of people agedahmed1829, 24 percent of people aged 3044, 31 percentahmedof people aged 4560, and 21 percent of peopleahmedover 60 years oldResults were analyzed by Eric Jones,ahmedwho is a Statistics Professor at Rowan College atahmedGloucester County The post author, Phillip Dengler, whoahmedhas a background in finance and statistics, also analyzedahmedthem SurveyMonkey conducted the survey online on behalf ofahmedBestBlackFriday, and the Margin of Error is ±31 percentahmedThere are currently around 254,431,737 adults over the ageahmedof 18 in the United States, according to Censusgovahmed, and that figure was used for population calculationsAllahmedgraph screenshots are taken directly from the SurveyMonkey analysisahmedsection Please contact us for more information about howahmedwe conducted the survey Black Friday 2018 SurveyBlack Friday remains the biggest shoppingahmedday of the year, but nearly 22 percent ofahmedAmericans say they hate it Over 45 percent ofahmedrespondents said they are most interested in Amazon’s 2018ahmeddeals, compared to only 20 percent who said WalmartahmedOver 75 percent of Americans plan to make atahmedleast one purchase on Black Friday, either instore orahmedonlineThose are just a few stats from the 2018ahmediteration of our annual Black Friday Shopping Survey OnahmedSeptember 30, we conducted a Black Friday shopping surveyahmedof 1,069 American adults over the age of 18ahmedWe conducted the same survey last year, and weahmedwill also provide those results for comparison purposes Hereahmedare the questions and results You can also viewahmedour 2018 Holiday Shopping Survey and our 2018 ThanksgivingahmedShopping SurveyPlease see the full survey methodology at theahmedbottom How will you shop on Black Friday thisahmedyear?Shop Black Friday 2018 SurveyHere are the 2018 resultsOnlineahmedOnly – 3180%InStore Only – 882%Both – 3555%Neither Iahmedam not shopping on Black Friday this year –ahmed2383% Here are the 2017 results for comparison purposesOnlineahmedOnly – 2490%InStore Only – 849%Both – 2432%Neither Iahmedam not shopping on Black Friday this year –ahmed4228% Analysis and DemographicsFor 2018, 7617 percent of Americansahmedsay they will make at least one purchase onahmedBlack Friday Only 882 percent will strictly shop instore,ahmedwhile most will use a combination of online andahmedinstore In other words, 6735 percent of respondents planahmedto make a purchase online this year on BlackahmedFriday, which is significantly more than ever Last year,ahmedonly 5772 percent of respondents said they would makeahmeda purchase on Black Friday Additionally, only 4922 percentahmedsaid they would make at least one purchase onlineMoreahmedMen Will Shop on Black Friday Than Women –ahmedOut of the men surveyed, 7748 percent said theyahmedwould make a purchase on Black Friday this yearahmedOut of the women surveyed, 75 percent said theyahmedwould make a purchase The numbers between men andahmedwomen were very close all around on this questionTheahmedYoung Will Shop in Greater Abundance Than the Oldahmed– Of those surveyed in the 1829 range, 8966ahmedpercent said they would make at least one purchaseahmedon Black Friday this year Of those surveyed overahmedthe age of 60, only 5111 percent said theyahmedwould make at least one purchase Do you likeahmedBlack Friday?Like Hate Black Friday 2018 SurveyHere are theahmed2018 resultsLove It – 2805%Hate It – 2176%It’s Okahmed– 5019% Here are the 2017 results for comparisonahmedpurposesLove It – 1834%Hate It – 2876%It’s Ok –ahmed5290% Analysis and DemographicsOver 28 percent of respondents sayahmedthey love Black Friday in 2018, while 2176 percentahmedsay they hate it Compared to last year, moreahmedpeople seem to be onboard with Black Friday shoppingahmedIn 2017, only 1834 percent said they loved theahmedday, while 2876 percent claimed they hated it Whileahmedwe do not have any hard evidence, it couldahmedhave to do with the fact that online dealsahmedare expanding every single year and more people likeahmedthe convenience factor of not having to camp outahmedin the early morning hours In both years, aahmedlittle over 50 percent of respondents do not haveahmedstrong feelings towards Black Friday one way or theahmedotherOlder People Hate Black Friday – In the 1829ahmedage group, only 1226 percent said they hate BlackahmedFriday In the over 60 group, an astounding 3511ahmedpercent said they hate the day Those in theahmed4560 group also hate the day much more thanahmedthose in the 1829 and 3044 groupsMen Hate BlackahmedFriday More Than Women Do – Out of theahmedmen surveyed, 2535 percent said they hate Black FridayahmedOut of the women surveyed, only 1871 percent saidahmedthey hate the day These findings are interesting becauseahmedslightly more men than women said they plan toahmedshop on Black Friday this year Do you thinkahmedBlack Friday offers the lowest prices of the year?LowestahmedPrices Black Friday 2018 SurveyHere are the 2018 resultsYesahmed– 3049%No 3124%Unsure – 3827% Here are the 2017ahmedresults for comparison purposesYes – 1622%No 3784%Unsure – 4595%ahmedAnalysis and DemographicsThis year, 3049 percent of respondents believeahmedBlack Friday offers the lowest prices of the yearahmedLast year, only 1622 percent of respondents believed that,ahmedso there is definitely a renewed confidence in BlackahmedFriday deals this year Regardless, 3124 percent believe thereahmedare better times of the year to get aahmedgood deal, and the remaining 3827 percent are unsureTheahmedYoung Have More Confidence in Black Friday Than theahmedOld – Of those in the 1829 group, 3831ahmedpercent believe Black Friday to have the best pricesahmedof the year In the 3044 group, 3945 percentahmedbelieve it to be true In the 4560 group,ahmedonly 2941 percent said yes In the over 60ahmedgroup, 1244 percent think Black Friday offers the year’sahmedbest discounts How has Black Friday and Cyber Monday’sahmedimportance to you changed in recent years in termsahmedof your overall holiday shopping plan?Importance Black Friday 2018ahmedSurveyHere are the 2018 resultsMore Important – 2730%Less Importantahmed– 2167%No Change – 5103% Here are the 2017ahmedresults for comparison purposesMore Important – 1602%Less Important –ahmed2027%No Change – 6371% Analysis and DemographicsOver 27 percentahmedof respondents this year view Black Friday as moreahmedimportant than last year When we asked this questionahmedlast year, only 1602 percent said it was moreahmedimportant than the previous year This could be dueahmedto more online deals and just more stores thanahmedever having online salesMore Young Than Old Think BlackahmedFriday is More Important – Of those in theahmed1829 group, 3602 percent said they think Black Fridayahmedis more important this year than last Of thoseahmedin the over 60 group, only 1022 percent answeredahmedmore importantMore Men than Women Think Black Friday isahmedMore Important This Year – Out of the menahmedsurveyed, 2901 percent answered more important Out of theahmedwomen surveyed, 2587 percent said more important What stores’ahmedholiday and Black Friday deals are you most interestedahmedin this year?Top Stores Black Friday 2018 SurveyHere areahmedthe 2018 resultsWalmart – 2026%Amazon – 4550%Best Buy –ahmed816%Apple Store – 281%Target – 872%Other – 1454% Hereahmedare the 2017 results for comparison purposesWalmart – 2201%Amazonahmed– 3707%Best Buy – 598%Apple Store – 232%Target –ahmed869%Other – 2394% Analysis and DemographicsAmazon continues to widenahmedthe gap against everyone else, and more importantly, WalmartahmedThis year, 4550 percent say they are most interestedahmedin Amazon’s deals compared to 2026 percent saying WalmartahmedLast year, 3707 percent said Amazon, with 2201 percentahmedanswering Walmart While Best Buy and Target got someahmedvotes this year, Amazon and Walmart remain the bigahmedplayersMen Prefer Amazon More Than Women and Women PreferahmedWalmart More Than Men – Out of the menahmedsurveyed, 1663 percent said they prefer Walmart, while 5030ahmedpercent prefer Amazon Out of the women surveyed, 2343ahmedpercent prefer Walmart, while 4143 percent prefer Amazon Menahmedalso prefer Best Buy, while women prefer TargetSurvey MethodologyTheahmedBestBlackFriday 2018 Black Friday shopping survey was administered toahmed1,069 American adults over the age of 18 onahmedSeptember 30 Participants were 54 percent female and 46ahmedpercent male It included 24 percent of people agedahmed1829, 24 percent of people aged 3044, 31 percentahmedof people aged 4560, and 21 percent of peopleahmedover 60 years oldResults were analyzed by Eric Jones,ahmedwho is a Statistics Professor at Rowan College atahmedGloucester County The post author, Phillip Dengler, whoahmedhas a background in finance and statistics, also analyzedahmedthem SurveyMonkey conducted the survey online on behalf ofahmedBestBlackFriday, and the Margin of Error is ±31 percentahmedThere are currently around 254,431,737 adults over the ageahmedof 18 in the United States, according to Censusgovahmed, and that figure was used for population calculationsAllahmedgraph screenshots are taken directly from the SurveyMonkey analysisahmedsection Please contact us for more information about howahmedwe conducted the survey Black Friday 2018 SurveyBlack Friday remains the biggest shoppingahmedday of the year, but nearly 22 percent ofahmedAmericans say they hate it Over 45 percent ofahmedrespondents said they are most interested in Amazon’s 2018ahmeddeals, compared to only 20 percent who said WalmartahmedOver 75 percent of Americans plan to make atahmedleast one purchase on Black Friday, either instore orahmedonlineThose are just a few stats from the 2018ahmediteration of our annual Black Friday Shopping Survey OnahmedSeptember 30, we conducted a Black Friday shopping surveyahmedof 1,069 American adults over the age of 18ahmedWe conducted the same survey last year, and weahmedwill also provide those results for comparison purposes Hereahmedare the questions and results You can also viewahmedour 2018 Holiday Shopping Survey and our 2018 ThanksgivingahmedShopping SurveyPlease see the full survey methodology at theahmedbottom How will you shop on Black Friday thisahmedyear?Shop Black Friday 2018 SurveyHere are the 2018 resultsOnlineahmedOnly – 3180%InStore Only – 882%Both – 3555%Neither Iahmedam not shopping on Black Friday this year –ahmed2383% Here are the 2017 results for comparison purposesOnlineahmedOnly – 2490%InStore Only – 849%Both – 2432%Neither Iahmedam not shopping on Black Friday this year –ahmed4228% Analysis and DemographicsFor 2018, 7617 percent of Americansahmedsay they will make at least one purchase onahmedBlack Friday Only 882 percent will strictly shop instore,ahmedwhile most will use a combination of online andahmedinstore In other words, 6735 percent of respondents planahmedto make a purchase online this year on BlackahmedFriday, which is significantly more than ever Last year,ahmedonly 5772 percent of respondents said they would makeahmeda purchase on Black Friday Additionally, only 4922 percentahmedsaid they would make at least one purchase onlineMoreahmedMen Will Shop on Black Friday Than Women –ahmedOut of the men surveyed, 7748 percent said theyahmedwould make a purchase on Black Friday this yearahmedOut of the women surveyed, 75 percent said theyahmedwould make a purchase The numbers between men andahmedwomen were very close all around on this questionTheahmedYoung Will Shop in Greater Abundance Than the Oldahmed– Of those surveyed in the 1829 range, 8966ahmedpercent said they would make at least one purchaseahmedon Black Friday this year Of those surveyed overahmedthe age of 60, only 5111 percent said theyahmedwould make at least one purchase Do you likeahmedBlack Friday?Like Hate Black Friday 2018 SurveyHere are theahmed2018 resultsLove It – 2805%Hate It – 2176%It’s Okahmed– 5019% Here are the 2017 results for comparisonahmedpurposesLove It – 1834%Hate It – 2876%It’s Ok –ahmed5290% Analysis and DemographicsOver 28 percent of respondents sayahmedthey love Black Friday in 2018, while 2176 percentahmedsay they hate it Compared to last year, moreahmedpeople seem to be onboard with Black Friday shoppingahmedIn 2017, only 1834 percent said they loved theahmedday, while 2876 percent claimed they hated it Whileahmedwe do not have any hard evidence, it couldahmedhave to do with the fact that online dealsahmedare expanding every single year and more people likeahmedthe convenience factor of not having to camp outahmedin the early morning hours In both years, aahmedlittle over 50 percent of respondents do not haveahmedstrong feelings towards Black Friday one way or theahmedotherOlder People Hate Black Friday – In the 1829ahmedage group, only 1226 percent said they hate BlackahmedFriday In the over 60 group, an astounding 3511ahmedpercent said they hate the day Those in theahmed4560 group also hate the day much more thanahmedthose in the 1829 and 3044 groupsMen Hate BlackahmedFriday More Than Women Do – Out of theahmedmen surveyed, 2535 percent said they hate Black FridayahmedOut of the women surveyed, only 1871 percent saidahmedthey hate the day These findings are interesting becauseahmedslightly more men than women said they plan toahmedshop on Black Friday this year Do you thinkahmedBlack Friday offers the lowest prices of the year?LowestahmedPrices Black Friday 2018 SurveyHere are the 2018 resultsYesahmed– 3049%No 3124%Unsure – 3827% Here are the 2017ahmedresults for comparison purposesYes – 1622%No 3784%Unsure – 4595%ahmedAnalysis and DemographicsThis year, 3049 percent of respondents believeahmedBlack Friday offers the lowest prices of the yearahmedLast year, only 1622 percent of respondents believed that,ahmedso there is definitely a renewed confidence in BlackahmedFriday deals this year Regardless, 3124 percent believe thereahmedare better times of the year to get aahmedgood deal, and the remaining 3827 percent are unsureTheahmedYoung Have More Confidence in Black Friday Than theahmedOld – Of those in the 1829 group, 3831ahmedpercent believe Black Friday to have the best pricesahmedof the year In the 3044 group, 3945 percentahmedbelieve it to be true In the 4560 group,ahmedonly 2941 percent said yes In the over 60ahmedgroup, 1244 percent think Black Friday offers the year’sahmedbest discounts How has Black Friday and Cyber Monday’sahmedimportance to you changed in recent years in termsahmedof your overall holiday shopping plan?Importance Black Friday 2018ahmedSurveyHere are the 2018 resultsMore Important – 2730%Less Importantahmed– 2167%No Change – 5103% Here are the 2017ahmedresults for comparison purposesMore Important – 1602%Less Important –ahmed2027%No Change – 6371% Analysis and DemographicsOver 27 percentahmedof respondents this year view Black Friday as moreahmedimportant than last year When we asked this questionahmedlast year, only 1602 percent said it was moreahmedimportant than the previous year This could be dueahmedto more online deals and just more stores thanahmedever having online salesMore Young Than Old Think BlackahmedFriday is More Important – Of those in theahmed1829 group, 3602 percent said they think Black Fridayahmedis more important this year than last Of thoseahmedin the over 60 group, only 1022 percent answeredahmedmore importantMore Men than Women Think Black Friday isahmedMore Important This Year – Out of the menahmedsurveyed, 2901 percent answered more important Out of theahmedwomen surveyed, 2587 percent said more important What stores’ahmedholiday and Black Friday deals are you most interestedahmedin this year?Top Stores Black Friday 2018 SurveyHere areahmedthe 2018 resultsWalmart – 2026%Amazon – 4550%Best Buy –ahmed816%Apple Store – 281%Target – 872%Other – 1454% Hereahmedare the 2017 results for comparison purposesWalmart – 2201%Amazonahmed– 3707%Best Buy – 598%Apple Store – 232%Target –ahmed869%Other – 2394% Analysis and DemographicsAmazon continues to widenahmedthe gap against everyone else, and more importantly, WalmartahmedThis year, 4550 percent say they are most interestedahmedin Amazon’s deals compared to 2026 percent saying WalmartahmedLast year, 3707 percent said Amazon, with 2201 percentahmedanswering Walmart While Best Buy and Target got someahmedvotes this year, Amazon and Walmart remain the bigahmedplayersMen Prefer Amazon More Than Women and Women PreferahmedWalmart More Than Men – Out of the menahmedsurveyed, 1663 percent said they prefer Walmart, while 5030ahmedpercent prefer Amazon Out of the women surveyed, 2343ahmedpercent prefer Walmart, while 4143 percent prefer Amazon Menahmedalso prefer Best Buy, while women prefer TargetSurvey MethodologyTheahmedBestBlackFriday 2018 Black Friday shopping survey was administered toahmed1,069 American adults over the age of 18 onahmedSeptember 30 Participants were 54 percent female and 46ahmedpercent male It included 24 percent of people agedahmed1829, 24 percent of people aged 3044, 31 percentahmedof people aged 4560, and 21 percent of peopleahmedover 60 years oldResults were analyzed by Eric Jones,ahmedwho is a Statistics Professor at Rowan College atahmedGloucester County The post author, Phillip Dengler, whoahmedhas a background in finance and statistics, also analyzedahmedthem SurveyMonkey conducted the survey online on behalf ofahmedBestBlackFriday, and the Margin of Error is ±31 percentahmedThere are currently around 254,431,737 adults over the ageahmedof 18 in the United States, according to Censusgovahmed, and that figure was used for population calculationsAllahmedgraph screenshots are taken directly from the SurveyMonkey analysisahmedsection Please contact us for more information about howahmedwe conducted the survey Black Friday 2018 SurveyBlack Friday remains the biggest shoppingahmedday of the year, but nearly 22 percent ofahmedAmericans say they hate it Over 45 percent ofahmedrespondents said they are most interested in Amazon’s 2018ahmeddeals, compared to only 20 percent who said WalmartahmedOver 75 percent of Americans plan to make atahmedleast one purchase on Black Friday, either instore orahmedonlineThose are just a few stats from the 2018ahmediteration of our annual Black Friday Shopping Survey OnahmedSeptember 30, we conducted a Black Friday shopping surveyahmedof 1,069 American adults over the age of 18ahmedWe conducted the same survey last year, and weahmedwill also provide those results for comparison purposes Hereahmedare the questions and results You can also viewahmedour 2018 Holiday Shopping Survey and our 2018 ThanksgivingahmedShopping SurveyPlease see the full survey methodology at theahmedbottom How will you shop on Black Friday thisahmedyear?Shop Black Friday 2018 SurveyHere are the 2018 resultsOnlineahmedOnly – 3180%InStore Only – 882%Both – 3555%Neither Iahmedam not shopping on Black Friday this year –ahmed2383% Here are the 2017 results for comparison purposesOnlineahmedOnly – 2490%InStore Only – 849%Both – 2432%Neither Iahmedam not shopping on Black Friday this year –ahmed4228% Analysis and DemographicsFor 2018, 7617 percent of Americansahmedsay they will make at least one purchase onahmedBlack Friday Only 882 percent will strictly shop instore,ahmedwhile most will use a combination of online andahmedinstore In other words, 6735 percent of respondents planahmedto make a purchase online this year on BlackahmedFriday, which is significantly more than ever Last year,ahmedonly 5772 percent of respondents said they would makeahmeda purchase on Black Friday Additionally, only 4922 percentahmedsaid they would make at least one purchase onlineMoreahmedMen Will Shop on Black Friday Than Women –ahmedOut of the men surveyed, 7748 percent said theyahmedwould make a purchase on Black Friday this yearahmedOut of the women surveyed, 75 percent said theyahmedwould make a purchase The numbers between men andahmedwomen were very close all around on this questionTheahmedYoung Will Shop in Greater Abundance Than the Oldahmed– Of those surveyed in the 1829 range, 8966ahmedpercent said they would make at least one purchaseahmedon Black Friday this year Of those surveyed overahmedthe age of 60, only 5111 percent said theyahmedwould make at least one purchase Do you likeahmedBlack Friday?Like Hate Black Friday 2018 SurveyHere are theahmed2018 resultsLove It – 2805%Hate It – 2176%It’s Okahmed– 5019% Here are the 2017 results for comparisonahmedpurposesLove It – 1834%Hate It – 2876%It’s Ok –ahmed5290% Analysis and DemographicsOver 28 percent of respondents sayahmedthey love Black Friday in 2018, while 2176 percentahmedsay they hate it Compared to last year, moreahmedpeople seem to be onboard with Black Friday shoppingahmedIn 2017, only 1834 percent said they loved theahmedday, while 2876 percent claimed they hated it Whileahmedwe do not have any hard evidence, it couldahmedhave to do with the fact that online dealsahmedare expanding every single year and more people likeahmedthe convenience factor of not having to camp outahmedin the early morning hours In both years, aahmedlittle over 50 percent of respondents do not haveahmedstrong feelings towards Black Friday one way or theahmedotherOlder People Hate Black Friday – In the 1829ahmedage group, only 1226 percent said they hate BlackahmedFriday In the over 60 group, an astounding 3511ahmedpercent said they hate the day Those in theahmed4560 group also hate the day much more thanahmedthose in the 1829 and 3044 groupsMen Hate BlackahmedFriday More Than Women Do – Out of theahmedmen surveyed, 2535 percent said they hate Black FridayahmedOut of the women surveyed, only 1871 percent saidahmedthey hate the day These findings are interesting becauseahmedslightly more men than women said they plan toahmedshop on Black Friday this year Do you thinkahmedBlack Friday offers the lowest prices of the year?LowestahmedPrices Black Friday 2018 SurveyHere are the 2018 resultsYesahmed– 3049%No 3124%Unsure – 3827% Here are the 2017ahmedresults for comparison purposesYes – 1622%No 3784%Unsure – 4595%ahmedAnalysis and DemographicsThis year, 3049 percent of respondents believeahmedBlack Friday offers the lowest prices of the yearahmedLast year, only 1622 percent of respondents believed that,ahmedso there is definitely a renewed confidence in BlackahmedFriday deals this year Regardless, 3124 percent believe thereahmedare better times of the year to get aahmedgood deal, and the remaining 3827 percent are unsureTheahmedYoung Have More Confidence in Black Friday Than theahmedOld – Of those in the 1829 group, 3831ahmedpercent believe Black Friday to have the best pricesahmedof the year In the 3044 group, 3945 percentahmedbelieve it to be true In the 4560 group,ahmedonly 2941 percent said yes In the over 60ahmedgroup, 1244 percent think Black Friday offers the year’sahmedbest discounts How has Black Friday and Cyber Monday’sahmedimportance to you changed in recent years in termsahmedof your overall holiday shopping plan?Importance Black Friday 2018ahmedSurveyHere are the 2018 resultsMore Important – 2730%Less Importantahmed– 2167%No Change – 5103% Here are the 2017ahmedresults for comparison purposesMore Important – 1602%Less Important –ahmed2027%No Change – 6371% Analysis and DemographicsOver 27 percentahmedof respondents this year view Black Friday as moreahmedimportant than last year When we asked this questionahmedlast year, only 1602 percent said it was moreahmedimportant than the previous year This could be dueahmedto more online deals and just more stores thanahmedever having online salesMore Young Than Old Think BlackahmedFriday is More Important – Of those in theahmed1829 group, 3602 percent said they think Black Fridayahmedis more important this year than last Of thoseahmedin the over 60 group, only 1022 percent answeredahmedmore importantMore Men than Women Think Black Friday isahmedMore Important This Year – Out of the menahmedsurveyed, 2901 percent answered more important Out of theahmedwomen surveyed, 2587 percent said more important What stores’ahmedholiday and Black Friday deals are you most interestedahmedin this year?Top Stores Black Friday 2018 SurveyHere areahmedthe 2018 resultsWalmart – 2026%Amazon – 4550%Best Buy –ahmed816%Apple Store – 281%Target – 872%Other – 1454% Hereahmedare the 2017 results for comparison purposesWalmart – 2201%Amazonahmed– 3707%Best Buy – 598%Apple Store – 232%Target –ahmed869%Other – 2394% Analysis and DemographicsAmazon continues to widenahmedthe gap against everyone else, and more importantly, WalmartahmedThis year, 4550 percent say they are most interestedahmedin Amazon’s deals compared to 2026 percent saying WalmartahmedLast year, 3707 percent said Amazon, with 2201 percentahmedanswering Walmart While Best Buy and Target got someahmedvotes this year, Amazon and Walmart remain the bigahmedplayersMen Prefer Amazon More Than Women and Women PreferahmedWalmart More Than Men – Out of the menahmedsurveyed, 1663 percent said they prefer Walmart, while 5030ahmedpercent prefer Amazon Out of the women surveyed, 2343ahmedpercent prefer Walmart, while 4143 percent prefer Amazon Menahmedalso prefer Best Buy, while women prefer TargetSurvey MethodologyTheahmedBestBlackFriday 2018 Black Friday shopping survey was administered toahmed1,069 American adults over the age of 18 onahmedSeptember 30 Participants were 54 percent female and 46ahmedpercent male It included 24 percent of people agedahmed1829, 24 percent of people aged 3044, 31 percentahmedof people aged 4560, and 21 percent of peopleahmedover 60 years oldResults were analyzed by Eric Jones,ahmedwho is a Statistics Professor at Rowan College atahmedGloucester County The post author, Phillip Dengler, whoahmedhas a background in finance and statistics, also analyzedahmedthem SurveyMonkey conducted the survey online on behalf ofahmedBestBlackFriday, and the Margin of Error is ±31 percentahmedThere are currently around 254,431,737 adults over the ageahmedof 18 in the United States, according to Censusgovahmed, and that figure was used for population calculationsAllahmedgraph screenshots are taken directly from the SurveyMonkey analysisahmedsection Please contact us for more information about howahmedwe conducted the survey Black Friday 2018 SurveyBlack Friday remains the biggest shoppingahmedday of the year, but nearly 22 percent ofahmedAmericans say they hate it Over 45 percent ofahmedrespondents said they are most interested in Amazon’s 2018ahmeddeals, compared to only 20 percent who said WalmartahmedOver 75 percent of Americans plan to make atahmedleast one purchase on Black Friday, either instore orahmedonlineThose are just a few stats from the 2018ahmediteration of our annual Black Friday Shopping Survey OnahmedSeptember 30, we conducted a Black Friday shopping surveyahmedof 1,069 American adults over the age of 18ahmedWe conducted the same survey last year, and weahmedwill also provide those results for comparison purposes Hereahmedare the questions and results You can also viewahmedour 2018 Holiday Shopping Survey and our 2018 ThanksgivingahmedShopping SurveyPlease see the full survey methodology at theahmedbottom How will you shop on Black Friday thisahmedyear?Shop Black Friday 2018 SurveyHere are the 2018 resultsOnlineahmedOnly – 3180%InStore Only – 882%Both – 3555%Neither Iahmedam not shopping on Black Friday this year –ahmed2383% Here are the 2017 results for comparison purposesOnlineahmedOnly – 2490%InStore Only – 849%Both – 2432%Neither Iahmedam not shopping on Black Friday this year –ahmed4228% Analysis and DemographicsFor 2018, 7617 percent of Americansahmedsay they will make at least one purchase onahmedBlack Friday Only 882 percent will strictly shop instore,ahmedwhile most will use a combination of online andahmedinstore In other words, 6735 percent of respondents planahmedto make a purchase online this year on BlackahmedFriday, which is significantly more than ever Last year,ahmedonly 5772 percent of respondents said they would makeahmeda purchase on Black Friday Additionally, only 4922 percentahmedsaid they would make at least one purchase onlineMoreahmedMen Will Shop on Black Friday Than Women –ahmedOut of the men surveyed, 7748 percent said theyahmedwould make a purchase on Black Friday this yearahmedOut of the women surveyed, 75 percent said theyahmedwould make a purchase The numbers between men andahmedwomen were very close all around on this questionTheahmedYoung Will Shop in Greater Abundance Than the Oldahmed– Of those surveyed in the 1829 range, 8966ahmedpercent said they would make at least one purchaseahmedon Black Friday this year Of those surveyed overahmedthe age of 60, only 5111 percent said theyahmedwould make at least one purchase Do you likeahmedBlack Friday?Like Hate Black Friday 2018 SurveyHere are theahmed2018 resultsLove It – 2805%Hate It – 2176%It’s Okahmed– 5019% Here are the 2017 results for comparisonahmedpurposesLove It – 1834%Hate It – 2876%It’s Ok –ahmed5290% Analysis and DemographicsOver 28 percent of respondents sayahmedthey love Black Friday in 2018, while 2176 percentahmedsay they hate it Compared to last year, moreahmedpeople seem to be onboard with Black Friday shoppingahmedIn 2017, only 1834 percent said they loved theahmedday, while 2876 percent claimed they hated it Whileahmedwe do not have any hard evidence, it couldahmedhave to do with the fact that online dealsahmedare expanding every single year and more people likeahmedthe convenience factor of not having to camp outahmedin the early morning hours In both years, aahmedlittle over 50 percent of respondents do not haveahmedstrong feelings towards Black Friday one way or theahmedotherOlder People Hate Black Friday – In the 1829ahmedage group, only 1226 percent said they hate BlackahmedFriday In the over 60 group, an astounding 3511ahmedpercent said they hate the day Those in theahmed4560 group also hate the day much more thanahmedthose in the 1829 and 3044 groupsMen Hate BlackahmedFriday More Than Women Do – Out of theahmedmen surveyed, 2535 percent said they hate Black FridayahmedOut of the women surveyed, only 1871 percent saidahmedthey hate the day These findings are interesting becauseahmedslightly more men than women said they plan toahmedshop on Black Friday this year Do you thinkahmedBlack Friday offers the lowest prices of the year?LowestahmedPrices Black Friday 2018 SurveyHere are the 2018 resultsYesahmed– 3049%No 3124%Unsure – 3827% Here are the 2017ahmedresults for comparison purposesYes – 1622%No 3784%Unsure – 4595%ahmedAnalysis and DemographicsThis year, 3049 percent of respondents believeahmedBlack Friday offers the lowest prices of the yearahmedLast year, only 1622 percent of respondents believed that,ahmedso there is definitely a renewed confidence in BlackahmedFriday deals this year Regardless, 3124 percent believe thereahmedare better times of the year to get aahmedgood deal, and the remaining 3827 percent are unsureTheahmedYoung Have More Confidence in Black Friday Than theahmedOld – Of those in the 1829 group, 3831ahmedpercent believe Black Friday to have the best pricesahmedof the year In the 3044 group, 3945 percentahmedbelieve it to be true In the 4560 group,ahmedonly 2941 percent said yes In the over 60ahmedgroup, 1244 percent think Black Friday offers the year’sahmedbest discounts How has Black Friday and Cyber Monday’sahmedimportance to you changed in recent years in termsahmedof your overall holiday shopping plan?Importance Black Friday 2018ahmedSurveyHere are the 2018 resultsMore Important – 2730%Less Importantahmed– 2167%No Change – 5103% Here are the 2017ahmedresults for comparison purposesMore Important – 1602%Less Important –ahmed2027%No Change – 6371% Analysis and DemographicsOver 27 percentahmedof respondents this year view Black Friday as moreahmedimportant than last year When we asked this questionahmedlast year, only 1602 percent said it was moreahmedimportant than the previous year This could be dueahmedto more online deals and just more stores thanahmedever having online salesMore Young Than Old Think BlackahmedFriday is More Important – Of those in theahmed1829 group, 3602 percent said they think Black Fridayahmedis more important this year than last Of thoseahmedin the over 60 group, only 1022 percent answeredahmedmore importantMore Men than Women Think Black Friday isahmedMore Important This Year – Out of the menahmedsurveyed, 2901 percent answered more important Out of theahmedwomen surveyed, 2587 percent said more important What stores’ahmedholiday and Black Friday deals are you most interestedahmedin this year?Top Stores Black Friday 2018 SurveyHere areahmedthe 2018 resultsWalmart – 2026%Amazon – 4550%Best Buy –ahmed816%Apple Store – 281%Target – 872%Other – 1454% Hereahmedare the 2017 results for comparison purposesWalmart – 2201%Amazonahmed– 3707%Best Buy – 598%Apple Store – 232%Target –ahmed869%Other – 2394% Analysis and DemographicsAmazon continues to widenahmedthe gap against everyone else, and more importantly, WalmartahmedThis year, 4550 percent say they are most interestedahmedin Amazon’s deals compared to 2026 percent saying WalmartahmedLast year, 3707 percent said Amazon, with 2201 percentahmedanswering Walmart While Best Buy and Target got someahmedvotes this year, Amazon and Walmart remain the bigahmedplayersMen Prefer Amazon More Than Women and Women PreferahmedWalmart More Than Men – Out of the menahmedsurveyed, 1663 percent said they prefer Walmart, while 5030ahmedpercent prefer Amazon Out of the women surveyed, 2343ahmedpercent prefer Walmart, while 4143 percent prefer Amazon Menahmedalso prefer Best Buy, while women prefer TargetSurvey MethodologyTheahmedBestBlackFriday 2018 Black Friday shopping survey was administered toahmed1,069 American adults over the age of 18 onahmedSeptember 30 Participants were 54 percent female and 46ahmedpercent male It included 24 percent of people agedahmed1829, 24 percent of people aged 3044, 31 percentahmedof people aged 4560, and 21 percent of peopleahmedover 60 years oldResults were analyzed by Eric Jones,ahmedwho is a Statistics Professor at Rowan College atahmedGloucester County The post author, Phillip Dengler, whoahmedhas a background in finance and statistics, also analyzedahmedthem SurveyMonkey conducted the survey online on behalf ofahmedBestBlackFriday, and the Margin of Error is ±31 percentahmedThere are currently around 254,431,737 adults over the ageahmedof 18 in the United States, according to Censusgovahmed, and that figure was used for population calculationsAllahmedgraph screenshots are taken directly from the SurveyMonkey analysisahmedsection Please contact us for more information about howahmedwe conducted the survey Black Friday 2018 SurveyBlack Friday remains the biggest shoppingahmedday of the year, but nearly 22 percent ofahmedAmericans say they hate it Over 45 percent ofahmedrespondents said they are most interested in Amazon’s 2018ahmeddeals, compared to only 20 percent who said WalmartahmedOver 75 percent of Americans plan to make atahmedleast one purchase on Black Friday, either instore orahmedonlineThose are just a few stats from the 2018ahmediteration of our annual Black Friday Shopping Survey OnahmedSeptember 30, we conducted a Black Friday shopping surveyahmedof 1,069 American adults over the age of 18ahmedWe conducted the same survey last year, and weahmedwill also provide those results for comparison purposes Hereahmedare the questions and results You can also viewahmedour 2018 Holiday Shopping Survey and our 2018 ThanksgivingahmedShopping SurveyPlease see the full survey methodology at theahmedbottom How will you shop on Black Friday thisahmedyear?Shop Black Friday 2018 SurveyHere are the 2018 resultsOnlineahmedOnly – 3180%InStore Only – 882%Both – 3555%Neither Iahmedam not shopping on Black Friday this year –ahmed2383% Here are the 2017 results for comparison purposesOnlineahmedOnly – 2490%InStore Only – 849%Both – 2432%Neither Iahmedam not shopping on Black Friday this year –ahmed4228% Analysis and DemographicsFor 2018, 7617 percent of Americansahmedsay they will make at least one purchase onahmedBlack Friday Only 882 percent will strictly shop instore,ahmedwhile most will use a combination of online andahmedinstore In other words, 6735 percent of respondents planahmedto make a purchase online this year on BlackahmedFriday, which is significantly more than ever Last year,ahmedonly 5772 percent of respondents said they would makeahmeda purchase on Black Friday Additionally, only 4922 percentahmedsaid they would make at least one purchase onlineMoreahmedMen Will Shop on Black Friday Than Women –ahmedOut of the men surveyed, 7748 percent said theyahmedwould make a purchase on Black Friday this yearahmedOut of the women surveyed, 75 percent said theyahmedwould make a purchase The numbers between men andahmedwomen were very close all around on this questionTheahmedYoung Will Shop in Greater Abundance Than the Oldahmed– Of those surveyed in the 1829 range, 8966ahmedpercent said they would make at least one purchaseahmedon Black Friday this year Of those surveyed overahmedthe age of 60, only 5111 percent said theyahmedwould make at least one purchase Do you likeahmedBlack Friday?Like Hate Black Friday 2018 SurveyHere are theahmed2018 resultsLove It – 2805%Hate It – 2176%It’s Okahmed– 5019% Here are the 2017 results for comparisonahmedpurposesLove It – 1834%Hate It – 2876%It’s Ok –ahmed5290% Analysis and DemographicsOver 28 percent of respondents sayahmedthey love Black Friday in 2018, while 2176 percentahmedsay they hate it Compared to last year, moreahmedpeople seem to be onboard with Black Friday shoppingahmedIn 2017, only 1834 percent said they loved theahmedday, while 2876 percent claimed they hated it Whileahmedwe do not have any hard evidence, it couldahmedhave to do with the fact that online dealsahmedare expanding every single year and more people likeahmedthe convenience factor of not having to camp outahmedin the early morning hours In both years, aahmedlittle over 50 percent of respondents do not haveahmedstrong feelings towards Black Friday one way or theahmedotherOlder People Hate Black Friday – In the 1829ahmedage group, only 1226 percent said they hate BlackahmedFriday In the over 60 group, an astounding 3511ahmedpercent said they hate the day Those in theahmed4560 group also hate the day much more thanahmedthose in the 1829 and 3044 groupsMen Hate BlackahmedFriday More Than Women Do – Out of theahmedmen surveyed, 2535 percent said they hate Black FridayahmedOut of the women surveyed, only 1871 percent saidahmedthey hate the day These findings are interesting becauseahmedslightly more men than women said they plan toahmedshop on Black Friday this year Do you thinkahmedBlack Friday offers the lowest prices of the year?LowestahmedPrices Black Friday 2018 SurveyHere are the 2018 resultsYesahmed– 3049%No 3124%Unsure – 3827% Here are the 2017ahmedresults for comparison purposesYes – 1622%No 3784%Unsure – 4595%ahmedAnalysis and DemographicsThis year, 3049 percent of respondents believeahmedBlack Friday offers the lowest prices of the yearahmedLast year, only 1622 percent of respondents believed that,ahmedso there is definitely a renewed confidence in BlackahmedFriday deals this year Regardless, 3124 percent believe thereahmedare better times of the year to get aahmedgood deal, and the remaining 3827 percent are unsureTheahmedYoung Have More Confidence in Black Friday Than theahmedOld – Of those in the 1829 group, 3831ahmedpercent believe Black Friday to have the best pricesahmedof the year In the 3044 group, 3945 percentahmedbelieve it to be true In the 4560 group,ahmedonly 2941 percent said yes In the over 60ahmedgroup, 1244 percent think Black Friday offers the year’sahmedbest discounts How has Black Friday and Cyber Monday’sahmedimportance to you changed in recent years in termsahmedof your overall holiday shopping plan?Importance Black Friday 2018ahmedSurveyHere are the 2018 resultsMore Important – 2730%Less Importantahmed– 2167%No Change – 5103% Here are the 2017ahmedresults for comparison purposesMore Important – 1602%Less Important –ahmed2027%No Change – 6371% Analysis and DemographicsOver 27 percentahmedof respondents this year view Black Friday as moreahmedimportant than last year When we asked this questionahmedlast year, only 1602 percent said it was moreahmedimportant than the previous year This could be dueahmedto more online deals and just more stores thanahmedever having online salesMore Young Than Old Think BlackahmedFriday is More Important – Of those in theahmed1829 group, 3602 percent said they think Black Fridayahmedis more important this year than last Of thoseahmedin the over 60 group, only 1022 percent answeredahmedmore importantMore Men than Women Think Black Friday isahmedMore Important This Year – Out of the menahmedsurveyed, 2901 percent answered more important Out of theahmedwomen surveyed, 2587 percent said more important What stores’ahmedholiday and Black Friday deals are you most interestedahmedin this year?Top Stores Black Friday 2018 SurveyHere areahmedthe 2018 resultsWalmart – 2026%Amazon – 4550%Best Buy –ahmed816%Apple Store – 281%Target – 872%Other – 1454% Hereahmedare the 2017 results for comparison purposesWalmart – 2201%Amazonahmed– 3707%Best Buy – 598%Apple Store – 232%Target –ahmed869%Other – 2394% Analysis and DemographicsAmazon continues to widenahmedthe gap against everyone else, and more importantly, WalmartahmedThis year, 4550 percent say they are most interestedahmedin Amazon’s deals compared to 2026 percent saying WalmartahmedLast year, 3707 percent said Amazon, with 2201 percentahmedanswering Walmart While Best Buy and Target got someahmedvotes this year, Amazon and Walmart remain the bigahmedplayersMen Prefer Amazon More Than Women and Women PreferahmedWalmart More Than Men – Out of the menahmedsurveyed, 1663 percent said they prefer Walmart, while 5030ahmedpercent prefer Amazon Out of the women surveyed, 2343ahmedpercent prefer Walmart, while 4143 percent prefer Amazon Menahmedalso prefer Best Buy, while women prefer TargetSurvey MethodologyTheahmedBestBlackFriday 2018 Black Friday shopping survey was administered toahmed1,069 American adults over the age of 18 onahmedSeptember 30 Participants were 54 percent female and 46ahmedpercent male It included 24 percent of people agedahmed1829, 24 percent of people aged 3044, 31 percentahmedof people aged 4560, and 21 percent of peopleahmedover 60 years oldResults were analyzed by Eric Jones,ahmedwho is a Statistics Professor at Rowan College atahmedGloucester County The post author, Phillip Dengler, whoahmedhas a background in finance and statistics, also analyzedahmedthem SurveyMonkey conducted the survey online on behalf ofahmedBestBlackFriday, and the Margin of Error is ±31 percentahmedThere are currently around 254,431,737 adults over the ageahmedof 18 in the United States, according to Censusgovahmed, and that figure was used for population calculationsAllahmedgraph screenshots are taken directly from the SurveyMonkey analysisahmedsection Please contact us for more information about howahmedwe conducted the survey Black Friday 2018 SurveyBlack Friday remains the biggest shoppingahmedday of the year, but nearly 22 percent ofahmedAmericans say they hate it Over 45 percent ofahmedrespondents said they are most interested in Amazon’s 2018ahmeddeals, compared to only 20 percent who said WalmartahmedOver 75 percent of Americans plan to make atahmedleast one purchase on Black Friday, either instore orahmedonlineThose are just a few stats from the 2018ahmediteration of our annual Black Friday Shopping Survey OnahmedSeptember 30, we conducted a Black Friday shopping surveyahmedof 1,069 American adults over the age of 18ahmedWe conducted the same survey last year, and weahmedwill also provide those results for comparison purposes Hereahmedare the questions and results You can also viewahmedour 2018 Holiday Shopping Survey and our 2018 ThanksgivingahmedShopping SurveyPlease see the full survey methodology at theahmedbottom How will you shop on Black Friday thisahmedyear?Shop Black Friday 2018 SurveyHere are the 2018 resultsOnlineahmedOnly – 3180%InStore Only – 882%Both – 3555%Neither Iahmedam not shopping on Black Friday this year –ahmed2383% Here are the 2017 results for comparison purposesOnlineahmedOnly – 2490%InStore Only – 849%Both – 2432%Neither Iahmedam not shopping on Black Friday this year –ahmed4228% Analysis and DemographicsFor 2018, 7617 percent of Americansahmedsay they will make at least one purchase onahmedBlack Friday Only 882 percent will strictly shop instore,ahmedwhile most will use a combination of online andahmedinstore In other words, 6735 percent of respondents planahmedto make a purchase online this year on BlackahmedFriday, which is significantly more than ever Last year,ahmedonly 5772 percent of respondents said they would makeahmeda purchase on Black Friday Additionally, only 4922 percentahmedsaid they would make at least one purchase onlineMoreahmedMen Will Shop on Black Friday Than Women –ahmedOut of the men surveyed, 7748 percent said theyahmedwould make a purchase on Black Friday this yearahmedOut of the women surveyed, 75 percent said theyahmedwould make a purchase The numbers between men andahmedwomen were very close all around on this questionTheahmedYoung Will Shop in Greater Abundance Than the Oldahmed– Of those surveyed in the 1829 range, 8966ahmedpercent said they would make at least one purchaseahmedon Black Friday this year Of those surveyed overahmedthe age of 60, only 5111 percent said theyahmedwould make at least one purchase Do you likeahmedBlack Friday?Like Hate Black Friday 2018 SurveyHere are theahmed2018 resultsLove It – 2805%Hate It – 2176%It’s Okahmed– 5019% Here are the 2017 results for comparisonahmedpurposesLove It – 1834%Hate It – 2876%It’s Ok –ahmed5290% Analysis and DemographicsOver 28 percent of respondents sayahmedthey love Black Friday in 2018, while 2176 percentahmedsay they hate it Compared to last year, moreahmedpeople seem to be onboard with Black Friday shoppingahmedIn 2017, only 1834 percent said they loved theahmedday, while 2876 percent claimed they hated it Whileahmedwe do not have any hard evidence, it couldahmedhave to do with the fact that online dealsahmedare expanding every single year and more people likeahmedthe convenience factor of not having to camp outahmedin the early morning hours In both years, aahmedlittle over 50 percent of respondents do not haveahmedstrong feelings towards Black Friday one way or theahmedotherOlder People Hate Black Friday – In the 1829ahmedage group, only 1226 percent said they hate BlackahmedFriday In the over 60 group, an astounding 3511ahmedpercent said they hate the day Those in theahmed4560 group also hate the day much more thanahmedthose in the 1829 and 3044 groupsMen Hate BlackahmedFriday More Than Women Do – Out of theahmedmen surveyed, 2535 percent said they hate Black FridayahmedOut of the women surveyed, only 1871 percent saidahmedthey hate the day These findings are interesting becauseahmedslightly more men than women said they plan toahmedshop on Black Friday this year Do you thinkahmedBlack Friday offers the lowest prices of the year?LowestahmedPrices Black Friday 2018 SurveyHere are the 2018 resultsYesahmed– 3049%No 3124%Unsure – 3827% Here are the 2017ahmedresults for comparison purposesYes – 1622%No 3784%Unsure – 4595%ahmedAnalysis and DemographicsThis year, 3049 percent of respondents believeahmedBlack Friday offers the lowest prices of the yearahmedLast year, only 1622 percent of respondents believed that,ahmedso there is definitely a renewed confidence in BlackahmedFriday deals this year Regardless, 3124 percent believe thereahmedare better times of the year to get aahmedgood deal, and the remaining 3827 percent are unsureTheahmedYoung Have More Confidence in Black Friday Than theahmedOld – Of those in the 1829 group, 3831ahmedpercent believe Black Friday to have the best pricesahmedof the year In the 3044 group, 3945 percentahmedbelieve it to be true In the 4560 group,ahmedonly 2941 percent said yes In the over 60ahmedgroup, 1244 percent think Black Friday offers the year’sahmedbest discounts How has Black Friday and Cyber Monday’sahmedimportance to you changed in recent years in termsahmedof your overall holiday shopping plan?Importance Black Friday 2018ahmedSurveyHere are the 2018 resultsMore Important – 2730%Less Importantahmed– 2167%No Change – 5103% Here are the 2017ahmedresults for comparison purposesMore Important – 1602%Less Important –ahmed2027%No Change – 6371% Analysis and DemographicsOver 27 percentahmedof respondents this year view Black Friday as moreahmedimportant than last year When we asked this questionahmedlast year, only 1602 percent said it was moreahmedimportant than the previous year This could be dueahmedto more online deals and just more stores thanahmedever having online salesMore Young Than Old Think BlackahmedFriday is More Important – Of those in theahmed1829 group, 3602 percent said they think Black Fridayahmedis more important this year than last Of thoseahmedin the over 60 group, only 1022 percent answeredahmedmore importantMore Men than Women Think Black Friday isahmedMore Important This Year – Out of the menahmedsurveyed, 2901 percent answered more important Out of theahmedwomen surveyed, 2587 percent said more important What stores’ahmedholiday and Black Friday deals are you most interestedahmedin this year?Top Stores Black Friday 2018 SurveyHere areahmedthe 2018 resultsWalmart – 2026%Amazon – 4550%Best Buy –ahmed816%Apple Store – 281%Target – 872%Other – 1454% Hereahmedare the 2017 results for comparison purposesWalmart – 2201%Amazonahmed– 3707%Best Buy – 598%Apple Store – 232%Target –ahmed869%Other – 2394% Analysis and DemographicsAmazon continues to widenahmedthe gap against everyone else, and more importantly, WalmartahmedThis year, 4550 percent say they are most interestedahmedin Amazon’s deals compared to 2026 percent saying WalmartahmedLast year, 3707 percent said Amazon, with 2201 percentahmedanswering Walmart While Best Buy and Target got someahmedvotes this year, Amazon and Walmart remain the bigahmedplayersMen Prefer Amazon More Than Women and Women PreferahmedWalmart More Than Men – Out of the menahmedsurveyed, 1663 percent said they prefer Walmart, while 5030ahmedpercent prefer Amazon Out of the women surveyed, 2343ahmedpercent prefer Walmart, while 4143 percent prefer Amazon Menahmedalso prefer Best Buy, while women prefer TargetSurvey MethodologyTheahmedBestBlackFriday 2018 Black Friday shopping survey was administered toahmed1,069 American adults over the age of 18 onahmedSeptember 30 Participants were 54 percent female and 46ahmedpercent male It included 24 percent of people agedahmed1829, 24 percent of people aged 3044, 31 percentahmedof people aged 4560, and 21 percent of peopleahmedover 60 years oldResults were analyzed by Eric Jones,ahmedwho is a Statistics Professor at Rowan College atahmedGloucester County The post author, Phillip Dengler, whoahmedhas a background in finance and statistics, also analyzedahmedthem SurveyMonkey conducted the survey online on behalf ofahmedBestBlackFriday, and the Margin of Error is ±31 percentahmedThere are currently around 254,431,737 adults over the ageahmedof 18 in the United States, according to Censusgovahmed, and that figure was used for population calculationsAllahmedgraph screenshots are taken directly from the SurveyMonkey analysisahmedsection Please contact us for more information about howahmedwe conducted the survey Black Friday 2018 SurveyBlack Friday remains the biggest shoppingahmedday of the year, but nearly 22 percent ofahmedAmericans say they hate it Over 45 percent ofahmedrespondents said they are most interested in Amazon’s 2018ahmeddeals, compared to only 20 percent who said WalmartahmedOver 75 percent of Americans plan to make atahmedleast one purchase on Black Friday, either instore orahmedonlineThose are just a few stats from the 2018ahmediteration of our annual Black Friday Shopping Survey OnahmedSeptember 30, we conducted a Black Friday shopping surveyahmedof 1,069 American adults over the age of 18ahmedWe conducted the same survey last year, and weahmedwill also provide those results for comparison purposes Hereahmedare the questions and results You can also viewahmedour 2018 Holiday Shopping Survey and our 2018 ThanksgivingahmedShopping SurveyPlease see the full survey methodology at theahmedbottom How will you shop on Black Friday thisahmedyear?Shop Black Friday 2018 SurveyHere are the 2018 resultsOnlineahmedOnly – 3180%InStore Only – 882%Both – 3555%Neither Iahmedam not shopping on Black Friday this year –ahmed2383% Here are the 2017 results for comparison purposesOnlineahmedOnly – 2490%InStore Only – 849%Both – 2432%Neither Iahmedam not shopping on Black Friday this year –ahmed4228% Analysis and DemographicsFor 2018, 7617 percent of Americansahmedsay they will make at least one purchase onahmedBlack Friday Only 882 percent will strictly shop instore,ahmedwhile most will use a combination of online andahmedinstore In other words, 6735 percent of respondents planahmedto make a purchase online this year on BlackahmedFriday, which is significantly more than ever Last year,ahmedonly 5772 percent of respondents said they would makeahmeda purchase on Black Friday Additionally, only 4922 percentahmedsaid they would make at least one purchase onlineMoreahmedMen Will Shop on Black Friday Than Women –ahmedOut of the men surveyed, 7748 percent said theyahmedwould make a purchase on Black Friday this yearahmedOut of the women surveyed, 75 percent said theyahmedwould make a purchase The numbers between men andahmedwomen were very close all around on this questionTheahmedYoung Will Shop in Greater Abundance Than the Oldahmed– Of those surveyed in the 1829 range, 8966ahmedpercent said they would make at least one purchaseahmedon Black Friday this year Of those surveyed overahmedthe age of 60, only 5111 percent said theyahmedwould make at least one purchase Do you likeahmedBlack Friday?Like Hate Black Friday 2018 SurveyHere are theahmed2018 resultsLove It – 2805%Hate It – 2176%It’s Okahmed– 5019% Here are the 2017 results for comparisonahmedpurposesLove It – 1834%Hate It – 2876%It’s Ok –ahmed5290% Analysis and DemographicsOver 28 percent of respondents sayahmedthey love Black Friday in 2018, while 2176 percentahmedsay they hate it Compared to last year, moreahmedpeople seem to be onboard with Black Friday shoppingahmedIn 2017, only 1834 percent said they loved theahmedday, while 2876 percent claimed they hated it Whileahmedwe do not have any hard evidence, it couldahmedhave to do with the fact that online dealsahmedare expanding every single year and more people likeahmedthe convenience factor of not having to camp outahmedin the early morning hours In both years, aahmedlittle over 50 percent of respondents do not haveahmedstrong feelings towards Black Friday one way or theahmedotherOlder People Hate Black Friday – In the 1829ahmedage group, only 1226 percent said they hate BlackahmedFriday In the over 60 group, an astounding 3511ahmedpercent said they hate the day Those in theahmed4560 group also hate the day much more thanahmedthose in the 1829 and 3044 groupsMen Hate BlackahmedFriday More Than Women Do – Out of theahmedmen surveyed, 2535 percent said they hate Black FridayahmedOut of the women surveyed, only 1871 percent saidahmedthey hate the day These findings are interesting becauseahmedslightly more men than women said they plan toahmedshop on Black Friday this year Do you thinkahmedBlack Friday offers the lowest prices of the year?LowestahmedPrices Black Friday 2018 SurveyHere are the 2018 resultsYesahmed– 3049%No 3124%Unsure – 3827% Here are the 2017ahmedresults for comparison purposesYes – 1622%No 3784%Unsure – 4595%ahmedAnalysis and DemographicsThis year, 3049 percent of respondents believeahmedBlack Friday offers the lowest prices of the yearahmedLast year, only 1622 percent of respondents believed that,ahmedso there is definitely a renewed confidence in BlackahmedFriday deals this year Regardless, 3124 percent believe thereahmedare better times of the year to get aahmedgood deal, and the remaining 3827 percent are unsureTheahmedYoung Have More Confidence in Black Friday Than theahmedOld – Of those in the 1829 group, 3831ahmedpercent believe Black Friday to have the best pricesahmedof the year In the 3044 group, 3945 percentahmedbelieve it to be true In the 4560 group,ahmedonly 2941 percent said yes In the over 60ahmedgroup, 1244 percent think Black Friday offers the year’sahmedbest discounts How has Black Friday and Cyber Monday’sahmedimportance to you changed in recent years in termsahmedof your overall holiday shopping plan?Importance Black Friday 2018ahmedSurveyHere are the 2018 resultsMore Important – 2730%Less Importantahmed– 2167%No Change – 5103% Here are the 2017ahmedresults for comparison purposesMore Important – 1602%Less Important –ahmed2027%No Change – 6371% Analysis and DemographicsOver 27 percentahmedof respondents this year view Black Friday as moreahmedimportant than last year When we asked this questionahmedlast year, only 1602 percent said it was moreahmedimportant than the previous year This could be dueahmedto more online deals and just more stores thanahmedever having online salesMore Young Than Old Think BlackahmedFriday is More Important – Of those in theahmed1829 group, 3602 percent said they think Black Fridayahmedis more important this year than last Of thoseahmedin the over 60 group, only 1022 percent answeredahmedmore importantMore Men than Women Think Black Friday isahmedMore Important This Year – Out of the menahmedsurveyed, 2901 percent answered more important Out of theahmedwomen surveyed, 2587 percent said more important What stores’ahmedholiday and Black Friday deals are you most interestedahmedin this year?Top Stores Black Friday 2018 SurveyHere areahmedthe 2018 resultsWalmart – 2026%Amazon – 4550%Best Buy –ahmed816%Apple Store – 281%Target – 872%Other – 1454% Hereahmedare the 2017 results for comparison purposesWalmart – 2201%Amazonahmed– 3707%Best Buy – 598%Apple Store – 232%Target –ahmed869%Other – 2394% Analysis and DemographicsAmazon continues to widenahmedthe gap against everyone else, and more importantly, WalmartahmedThis year, 4550 percent say they are most interestedahmedin Amazon’s deals compared to 2026 percent saying WalmartahmedLast year, 3707 percent said Amazon, with 2201 percentahmedanswering Walmart While Best Buy and Target got someahmedvotes this year, Amazon and Walmart remain the bigahmedplayersMen Prefer Amazon More Than Women and Women PreferahmedWalmart More Than Men – Out of the menahmedsurveyed, 1663 percent said they prefer Walmart, while 5030ahmedpercent prefer Amazon Out of the women surveyed, 2343ahmedpercent prefer Walmart, while 4143 percent prefer Amazon Menahmedalso prefer Best Buy, while women prefer TargetSurvey MethodologyTheahmedBestBlackFriday 2018 Black Friday shopping survey was administered toahmed1,069 American adults over the age of 18 onahmedSeptember 30 Participants were 54 percent female and 46ahmedpercent male It included 24 percent of people agedahmed1829, 24 percent of people aged 3044, 31 percentahmedof people aged 4560, and 21 percent of peopleahmedover 60 years oldResults were analyzed by Eric Jones,ahmedwho is a Statistics Professor at Rowan College atahmedGloucester County The post author, Phillip Dengler, whoahmedhas a background in finance and statistics, also analyzedahmedthem SurveyMonkey conducted the survey online on behalf ofahmedBestBlackFriday, and the Margin of Error is ±31 percentahmedThere are currently around 254,431,737 adults over the ageahmedof 18 in the United States, according to Censusgovahmed, and that figure was used for population calculationsAllahmedgraph screenshots are taken directly from the SurveyMonkey analysisahmedsection Please contact us for more information about howahmedwe conducted the survey
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