#pivoting to web3

[mariacallous]

AI slop is flowing onto every major platform where people post online—and Medium is no exception.

The 12-year-old publishing platform has undertaken a dizzying number of pivots over the years. It’s finally on a financial upswing, having turned a monthly profit for the first time this summer. Medium CEO Tony Stubblebine and other executives at the company have described the platform as “a home for human writing.” But there is evidence that robot bloggers are increasingly flocking to the platform, too.

Earlier this year, WIRED asked AI detection startup Pangram Labs to analyze Medium. It took a sampling of 274,466 recent posts over a six-week period and estimated that over 47 percent were likely AI-generated. “This is a couple orders of magnitude more than what I see on the rest of the internet,” says Pangram CEO Max Spero. (The company’s analysis of one day of global news sites this summer found 7 percent as likely AI-generated.)

The strain of slop on Medium tends toward the banal, especially compared with the dadaist flotsam clogging Facebook. Instead of Shrimp Jesus, one is more apt to see vacant dispatches about cryptocurrency. The tags with the most likely AI-generated content included “NFT”—out of 5,712 articles tagged with this phrase over the last several months, Pangram found that 4,492, or around 78 percent, came back as likely AI-generated—as well as “web3,” “ethereum,” “AI,” and, for whatever reason, “pets.”

WIRED asked a second AI detection startup, Originality AI, to run its own analysis. It examined a sampling of Medium posts from 2018 and compared it with a sampling from this year. In 2018, 3.4 percent were estimated as likely AI-generated. CEO Jon Gillham says that percentage corresponds to the company’s false-positive rate, as AI tools were not widely used at that point. For 2024, with a sampling of 473 articles published this year, it suspected that just over 40 percent were likely AI-generated. With no knowledge of each others’ analyses, both Originality and Pangram came to similar conclusions about the scope of AI content.

When contacted by WIRED for this article and notified of the results of the AI detection analyses, Stubblebine rejected the premise that Medium has an AI issue. “I am disputing the importance of the results and also the idea that these companies discovered anything,” he says.

Stubblebine does not deny that Medium has seen a major uptick in AI-generated articles. “We think, probably, AI-generated content that gets posted to Medium is probably up tenfold from the beginning of the year,” he says. He also adopts a generally adversarial approach to AI slop appearing on the platform: “We’re strongly against AI content.” But he objects to the use of AI detectors in assessing the scope of the issue, in part because he alleges they cannot differentiate between posts that are wholly AI-generated and posts in which AI is used more lightly. (“That’s not accurate,” Spero says; he claims Pangram can indeed differentiate between a ChatGPT post generated from a prompt and a post based on an AI outline but fleshed out with human writing.)

According to Stubblebine, Medium tested several AI detectors and decided they were not effective. (Stubblebine also accused Pangram Labs of attempting to extort him “by press” because Spero, Pangram’s CEO, sent an email detailing the results of the analysis WIRED had requested and then offered its services to Medium. “I just thought we could help them,” Spero says.)

AI detection tools are, indeed, flawed. They work by analyzing texts and making predictions and can produce false positives and false negatives. Caution using them to judge individual pieces of writing and artwork is warranted, especially with a new wave of tools available to trick them. Still, they have utility as barometers gauging changes in how much AI-generated content exists on certain platforms and websites, and they can help researchers, journalists, and the public to spot patterns.

“Since AI detectors are accurate but not perfect, it is impossible to say with certainty whether any single piece of content is AI-generated or not,” says Gillham. “However, they are great at seeing the trend of AI writing taking over platforms like Medium.”

Others have spotted this trend. “During my regular scans for new AI-generated news sites, I regularly come across AI-generated content on Medium on a weekly basis,” says McKenzie Sadeghi, an editor at online misinformation tracking company NewsGuard. “I've found that most of it is often about crypto, marketing, SEO.”

Stubblebine is adamant that these numbers do not accurately capture what Medium readers experience. “It doesn't matter,” he says. “Having access to the raw feed of what gets posted to Medium doesn't represent the actual activity of what gets recommended and viewed. The vast majority of detectable AI-generated stories in the raw feeds for these topics already have zero views. Zero views is the goal and we already have a system that accomplishes [that].” He believes Medium is effectively containing its AI slop with the combination of its general-purpose spam filtering system and its human moderation.

Many accounts that appear to post high volumes of AI-generated material do, indeed, appear to have puny or non-existent readerships. One account flagged by Pangram Labs as the author of likely AI-generated posts about crypto, for example, posted six times in one day, with no interactions on any of the posts, suggesting a negligible impact. Other flagged posts appear to have been recently pulled down; while some may have been voluntarily removed, others may have been removed by Medium days or weeks after publication. Sometimes, Medium deliberately delays removing spam, according to Stubblebine, if it has identified “spam rings” attempting to game the system.

Zero views was not the case across the board, though. WIRED found that other articles flagged as likely AI-generated by Pangram, Originality, and the AI detection company Reality Defender, had hundreds of “claps,” which are similar to “likes” on other platforms, suggesting at the very least a readership substantially higher than zero.

Stubblebine sees people as the cornerstone of Medium’s approach to quality control. “Medium basically runs on human curation now,” he says. He cites the 9,000 editors of Medium’s publications, as well as additional human evaluation for stories that can be “boosted” or more widely distributed. “I think you could, if you're being pedantic, say we're filtering out AI—but there's a goal above that, which is, we're just trying to filter out the stuff that's not very good.”

Medium has taken steps this year to curb the presence of robotic bloggers, updating its AI policy. Its stance is a notable contrast to other platforms, like LinkedIn and Facebook, that explicitly encourage people to use AI. Instead, Medium no longer allows AI writing to be paywalled in its Partner program, to receive wider human-curated distribution from its Boost program, or to promote affiliate links. Disclosed AI writing can get general distribution, but undisclosed AI writing is given only “network” distribution, which means it is meant to appear only on the feeds of people who follow the writer. Medium defines AI-generated writing as “writing where the majority of the content has been created by an AI-writing program with little or no edits, improvements, fact-checking, or changes.” Medium does not have any AI-specific enforcement tools for these new rules. “We've found that our existing curation system has the side effect of filtering out AI generated writing simply because AI generated writing is also bad writing,” says Stubblebine.

Some Medium writers and editors do applaud the platform’s approach to AI. Eric Pierce, who founded Medium’s largest pop culture publication Fanfare, says he doesn’t have to fend off many AI-generated submissions and that he believes that the human curators of Medium’s boost program help highlight the best of the platform’s human writing. “I can’t think of a single piece I’ve read on Medium in the past few months that even hinted at being AI-created,” he says. “Increasingly, Medium feels like a bastion of sanity amid an internet desperate to eat itself alive.”

However, other writers and editors believe they currently still see a plethora of AI-generated writing on the platform. Content marketing writer Marcus Musick, who edits several publications, wrote a post lamenting how what he suspects to be an AI-generated article went viral. (Reality Defender ran an analysis on the article in question and estimated it was 99 percent “likely manipulated.”) The story appears widely read, with over 13,500 “claps.”

In addition to spotting possible AI content as a reader, Musick also believes he encounters it frequently as an editor. He says he rejects around 80 percent of potential contributors a month because he suspects they’re using AI. He does not use AI detectors, which he calls “useless,” instead relying on his own judgment.

While the volume of likely AI-generated content on Medium is notable, the moderation challenges the platform faces—how to surface good work and keep junk banished—is one that has always plagued the greater web. The AI boom has simply super-charged the problem. While click farms have long been an issue, for example, AI has handed SEO-obsessed entrepreneurs a way to swiftly resurrect zombie media outlets by filling them with AI slop. There’s a whole subgenre of YouTube hustle culture entrepreneurs creating get-rich-quick tutorials encouraging others to create AI slop on platforms like Facebook, Amazon Kindle, and, yes, Medium. (Sample headline: “1-Click AI SEO Medium Empire 🤯.”)

“Medium is in the same place as the internet as a whole right now. Because AI content is so quick to generate that it is everywhere,” says plagiarism consultant Jonathan Bailey. “Spam filters, the human moderators, et cetera—those are probably the best tools they have.”

Stubblebine’s argument—that it doesn’t necessarily matter whether a platform contains a large amount of garbage, as long as it successfully amplifies good writing and limits the reach of said garbage—is perhaps more pragmatic than any attempt to wholly banish AI slop. His moderation strategy may very well be the most savvy approach.

It also suggests a future in which the Dead Internet theory comes to fruition. The theory, once the domain of extremely online conspiratorial thinkers, argues that the vast majority of the internet is devoid of real people and human-created posts, instead clogged with AI-generated slop and bots. As generative AI tools grow more commonplace, platforms that give up on trying to blot out bots will incubate an online world in which work created by humans becomes increasingly harder to find on platforms swamped by AI.

[latifurrahmanbappy]

New Episode

[elizacrypto]

The Top 10 Web3 Crypto Coins Set to Explode by 2025 

In the dynamic world of cryptocurrencies, investors are always on the lookout for the next big thing. As we approach 2025, the focus is shifting towards Web3 crypto coins that promise explosive growth. These digital assets are not only volatile but also have the potential to reshape industries. Let's delve into the top 10 Web3 crypto coins that are set to explode and make waves by 2025.

1.Filecoin

Filecoin stands out as a beacon of innovation in the world of cryptocurrency. Developed by Protocol Labs, Filecoin operates as an open-source, public cryptocurrency and digital payment system. Its primary purpose is to establish a blockchain-based cooperative digital storage and data retrieval method. Transactions within the network are facilitated using FIL, the native currency of the blockchain.

2.Theta

Theta, a blockchain-based network founded in 2018, is a game-changer for video streaming enthusiasts. Operating on a decentralized network, Theta allows users to exchange bandwidth and processing resources peer-to-peer. The goal is clear: enhance video streaming quality, making it more efficient and cost-effective. As the demand for high-quality streaming rises, Theta positions itself as a key player in the industry.

3.Chainlink

Co-founded in 2014 by Sergey Nazarov and Steve Ellis, Chainlink has emerged as a pioneer in connecting off-platform sources to smart contracts. With a robust foundation in decentralized systems, Chainlink is a dominant force in a growing market. Investing in Chainlink is akin to putting trust in a technology that seamlessly integrates data into smart contracts.

4.Internet Computer

Internet Computer (ICP) plays a crucial role as a utility token, enabling users to participate in and govern the Internet Computer blockchain network. Designed to assist developers in creating websites, enterprise IT systems, internet services, and DeFi applications, ICP offers versatility. Notably, ICP can be staked or converted into cycles, powering computation for decentralized applications (dApps) and traditional applications alike.

5.BitTorrent

BitTorrent, a popular peer-to-peer distributed communication technology, revolutionizes data distribution. By eliminating the need for a central server, BitTorrent ensures reliable simultaneous distribution of large files to multiple clients. The protocol's efficiency and decentralized nature make BitTorrent a cornerstone in the era of massive data sharing.

6.Uniswap 

Uniswap, an Ethereum token, drives the automated liquidity provider designed for exchanging Ethereum (ERC-20) tokens. Unlike traditional exchanges, Uniswap operates without an order book or central facilitator. Token exchanges occur through liquidity pools defined by smart contracts, providing a decentralized and efficient trading experience.

7.Ethereum 

Ethereum, the second-largest cryptocurrency by market capitalization, has witnessed a remarkable surge in value, reaching as high as 800% in the last year. Ethereum's significant role in expanding decentralized finance (DeFi) contributes to its widespread acceptance and substantial investments. As the crypto landscape evolves, Ethereum continues to play a pivotal role in shaping the future of finance.

8.Decentraland

Decentraland, a 3D virtual reality platform built on the Ethereum blockchain, offers a unique space where users can create and monetize content and applications. Functioning as a shared metaverse, Decentraland allows users to purchase virtual plots of land. Its immersive experience and user-owned network contribute to its growing popularity.

9.Polkadot 

Polkadot distinguishes itself by seamlessly connecting heterogeneous blockchain networks. Its capability to facilitate communication between diverse blockchain projects positions it as a promising investment. The Polkadot ecosystem is witnessing a surge in projects built on its foundation, making it a reliable choice for investors seeking decent returns.

10Cardano

Cardano stands out as a digital currency with impressive growth, driven by its commitment to optimizing transaction time and energy consumption. As the crypto community emphasizes sustainability, Cardano's approach aligns with the evolving preferences of investors. Its growth trajectory indicates a promising future in the competitive cryptocurrency landscape.

FAQs----------------------------------------

How Can I Start Investing in Web3 Crypto Coins?

To invest in Web3 crypto coins, start by creating an account on a reputable cryptocurrency exchange. Purchase popular coins like Ethereum or Binance Coin and explore emerging projects with potential.

Is Web3 Technology Safe for Investments?

Web3 technology introduces enhanced security features through decentralized frameworks. While risks exist, thorough research and due diligence can mitigate potential issues, making it a relatively safe investment avenue.

What Sets Web3 Apart from Previous Crypto Generations?

Web3 introduces decentralization on a broader scale, emphasizing user control and security. It aims to address scalability, interoperability, and sustainability, marking a significant evolution from previous crypto generations.

Which is the Best Blockchain Development Company In Mohali, Punjab ?

Wisewaytec stands at the forefront of cutting-edge blockchain development, offering innovative solutions that redefine the digital landscape. As the Best Blockchain Development Company in Mohali, Punjab we are committed to empowering businesses with transformative technologies that enhance security, transparency, and efficiency.

Can Web3 Coins Replace Traditional Financial Systems?

While Web3 coins aim to revolutionize finance, complete replacement of traditional systems is a gradual process. They coexist, offering diverse options for users seeking decentralized alternatives.

Are Web3 Crypto Coins Suitable for Long-Term Investments?

Many Web3 projects demonstrate potential for long-term growth. However, due diligence is crucial. Research each project's fundamentals, team, and community support to make informed decisions.

Conclusion

The top 10 Web3 crypto coins mentioned above are poised to explode by 2025. Each coin represents a unique value proposition, catering to the evolving needs of investors and enthusiasts. As the market embraces innovation, these cryptocurrencies stand as beacons of potential growth and transformation.

Disclaimer: Any financial and crypto market information written for informational purpose only and is not an investment advice. The readers are further advised that Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions. Conduct your own research by contacting financial experts before making any investment decisions. The decision to read hereinafter is purely a matter of choice and shall be construed as an express undertaking/guarantee in favour of being absolved from any/ all potential legal action, or enforceable claims. I do not represent nor own any cryptocurrency, any complaints, abuse or concerns with regards to the information provided shall be immediately informed here.

[samdrews]

Binance recently hosted a successful meetup in Kazakhstan, drawing over 700 enthusiastic attendees. This event comes on the heels of Binance Kazakhstan securing prestigious ISO 27001 and ISO 27701 certifications from the British Standards Institution, underscoring its commitment to robust security and data privacy standards.

The meetup served as a vibrant platform for crypto enthusiasts, industry experts, and Binance representatives to discuss the latest developments in the Web3 ecosystem. The strong turnout reflects the growing interest and engagement in blockchain technology and cryptocurrency in the region. Attendees had the opportunity to network, share insights, and explore collaborative opportunities, contributing to the overall dynamism of the local crypto community.

The recent ISO certifications are a testament to Binance Kazakhstan’s dedication to maintaining high standards of information security and privacy management. Achieving these certifications demonstrates Binance’s proactive approach in ensuring the safety and trust of its users, which is crucial in fostering a sustainable and thriving Web3 environment.

By hosting such events and adhering to stringent security protocols, Binance Kazakhstan is playing a pivotal role in nurturing a robust Web3 ecosystem in Central Asia. These efforts highlight Binance’s strategic vision to support and expand the global crypto landscape, fostering innovation and adoption across diverse regions.

[alias-milamber]

All this is true, but I'm going to add some shading to the post-2000s dot-com pre-2020 area (2005 to 2015 was my startups phase). One of the lessons investers learned after the first dot-com boom was that public perception was less important than users. A lot of the boom folded when companies like pets.com and the first versions of delivery companies and eshops were gaining massive public perception by throwing money at superbowl ads and Times Square billboards, and then showing that millions upon millions of people were visiting their website. The investers didn't realise at the time that this was a soft metric, the numbers they didn't ask for were how many users bought things. Browsed things. Put things into their cart. Showed any interest in buying anything.

So the next revolution was Monthly Active Users, and really it still is. The only two numbers the investors ever care about are MAU and revenue, and revenue can wait. MAU must go up. If MAU goes down, or remains stagnent, or doesn't go up fast enough, your entire company management will be consumed by meetings with and explainations to investors. Nothing that isn't MAU related can get done at all until MAU is growing higher, faster. There was a break in 2007 with the credit crunch, and for a few years a revenue path was more important. But then, MAU.

MAU MAU MAU. Like an unfed cat.

This means there's no scope for solidifying what the product is, if you don't go directly towards the biggest possible markets with the most users, you're going to have to justify that. There's no scope for maintaining company culture - you just have to grow (Which is part of why Startup company culture doesn't generally scale). Once you let in the vulture capitalists, you are no longer the product you were building. You are a balloon, and if you do not grow, you will not be able to afford to stay the size you are.

If you aren't doing what the investors want, they will pressure you into hiring a Business Development Officer, usually freshly off a larger company they own, who will be inserted to the company to ensure initiatives are more "business focused". Most of the non-founder early staff will find their roles and ability to affect change curtailed, if they're not unexpectedly "downsized" for not meeting targets previously unknown. The founding CEO will "step down" to focus more on "the things that matter in the company" and the Business Development Officer will take on the CEO role, and withing a year the company will have pivoted to a new investor-friendly industry (like is currently happening to LLM, Web3, "AI"; but previously was "Social Networks", "Web 2.0", e-commerce, microblogs, photo sharing, blog platforms, video, web portals, social internet, etc etc) and the founders will have moved to "exciting new oppertunities".

If you do what the investors want, either you become the next big thing (Google, Facebook), are bought by the previous big thing and kept around (Blogger, Instagram), are bought by a bigger thing and absorbed like a tub of mealworms into which someone has dropped a steak (Occulus, anything Twitter bought). Even if you become the next big thing, you will become primarily an advertising company whose original product is just a way to feed those ads to people.

If anyone wants to know why every tech company in the world right now is clamoring for AI like drowned rats scrabbling to board a ship, I decided to make a post to explain what's happening.

(Disclaimer to start: I'm a software engineer who's been employed full time since 2018. I am not a historian nor an overconfident Youtube essayist, so this post is my working knowledge of what I see around me and the logical bridges between pieces.)

Okay anyway. The explanation starts further back than what's going on now. I'm gonna start with the year 2000. The Dot Com Bubble just spectacularly burst. The model of "we get the users first, we learn how to profit off them later" went out in a no-money-having bang (remember this, it will be relevant later). A lot of money was lost. A lot of people ended up out of a job. A lot of startup companies went under. Investors left with a sour taste in their mouth and, in general, investment in the internet stayed pretty cooled for that decade. This was, in my opinion, very good for the internet as it was an era not suffocating under the grip of mega-corporation oligarchs and was, instead, filled with Club Penguin and I Can Haz Cheezburger websites.

Then around the 2010-2012 years, a few things happened. Interest rates got low, and then lower. Facebook got huge. The iPhone took off. And suddenly there was a huge new potential market of internet users and phone-havers, and the cheap money was available to start backing new tech startup companies trying to hop on this opportunity. Companies like Uber, Netflix, and Amazon either started in this time, or hit their ramp-up in these years by shifting focus to the internet and apps.

Now, every start-up tech company dreaming of being the next big thing has one thing in common: they need to start off by getting themselves massively in debt. Because before you can turn a profit you need to first spend money on employees and spend money on equipment and spend money on data centers and spend money on advertising and spend money on scale and and and

But also, everyone wants to be on the ship for The Next Big Thing that takes off to the moon.

So there is a mutual interest between new tech companies, and venture capitalists who are willing to invest $$$ into said new tech companies. Because if the venture capitalists can identify a prize pig and get in early, that money could come back to them 100-fold or 1,000-fold. In fact it hardly matters if they invest in 10 or 20 total bust projects along the way to find that unicorn.

But also, becoming profitable takes time. And that might mean being in debt for a long long time before that rocket ship takes off to make everyone onboard a gazzilionaire.

But luckily, for tech startup bros and venture capitalists, being in debt in the 2010's was cheap, and it only got cheaper between 2010 and 2020. If people could secure loans for ~3% or 4% annual interest, well then a $100,000 loan only really costs $3,000 of interest a year to keep afloat. And if inflation is higher than that or at least similar, you're still beating the system.

So from 2010 through early 2022, times were good for tech companies. Startups could take off with massive growth, showing massive potential for something, and venture capitalists would throw infinite money at them in the hopes of pegging just one winner who will take off. And supporting the struggling investments or the long-haulers remained pretty cheap to keep funding.

You hear constantly about "Such and such app has 10-bazillion users gained over the last 10 years and has never once been profitable", yet the thing keeps chugging along because the investors backing it aren't stressed about the immediate future, and are still banking on that "eventually" when it learns how to really monetize its users and turn that profit.

The pandemic in 2020 took a magnifying-glass-in-the-sun effect to this, as EVERYTHING was forcibly turned online which pumped a ton of money and workers into tech investment. Simultaneously, money got really REALLY cheap, bottoming out with historic lows for interest rates.

Then the tide changed with the massive inflation that struck late 2021. Because this all-gas no-brakes state of things was also contributing to off-the-rails inflation (along with your standard-fare greedflation and price gouging, given the extremely convenient excuses of pandemic hardships and supply chain issues). The federal reserve whipped out interest rate hikes to try to curb this huge inflation, which is like a fire extinguisher dousing and suffocating your really-cool, actively-on-fire party where everyone else is burning but you're in the pool. And then they did this more, and then more. And the financial climate followed suit. And suddenly money was not cheap anymore, and new loans became expensive, because loans that used to compound at 2% a year are now compounding at 7 or 8% which, in the language of compounding, is a HUGE difference. A $100,000 loan at a 2% interest rate, if not repaid a single cent in 10 years, accrues to $121,899. A $100,000 loan at an 8% interest rate, if not repaid a single cent in 10 years, more than doubles to $215,892.

Now it is scary and risky to throw money at "could eventually be profitable" tech companies. Now investors are watching companies burn through their current funding and, when the companies come back asking for more, investors are tightening their coin purses instead. The bill is coming due. The free money is drying up and companies are under compounding pressure to produce a profit for their waiting investors who are now done waiting.

You get enshittification. You get quality going down and price going up. You get "now that you're a captive audience here, we're forcing ads or we're forcing subscriptions on you." Don't get me wrong, the plan was ALWAYS to monetize the users. It's just that it's come earlier than expected, with way more feet-to-the-fire than these companies were expecting. ESPECIALLY with Wall Street as the other factor in funding (public) companies, where Wall Street exhibits roughly the same temperament as a baby screaming crying upset that it's soiled its own diaper (maybe that's too mean a comparison to babies), and now companies are being put through the wringer for anything LESS than infinite growth that Wall Street demands of them.

Internal to the tech industry, you get MASSIVE wide-spread layoffs. You get an industry that used to be easy to land multiple job offers shriveling up and leaving recent graduates in a desperately awful situation where no company is hiring and the market is flooded with laid-off workers trying to get back on their feet.

Because those coin-purse-clutching investors DO love virtue-signaling efforts from companies that say "See! We're not being frivolous with your money! We only spend on the essentials." And this is true even for MASSIVE, PROFITABLE companies, because those companies' value is based on the Rich Person Feeling Graph (their stock) rather than the literal profit money. A company making a genuine gazillion dollars a year still tears through layoffs and freezes hiring and removes the free batteries from the printer room (totally not speaking from experience, surely) because the investors LOVE when you cut costs and take away employee perks. The "beer on tap, ping pong table in the common area" era of tech is drying up. And we're still unionless.

Never mind that last part.

And then in early 2023, AI (more specifically, Chat-GPT which is OpenAI's Large Language Model creation) tears its way into the tech scene with a meteor's amount of momentum. Here's Microsoft's prize pig, which it invested heavily in and is galivanting around the pig-show with, to the desperate jealousy and rapture of every other tech company and investor wishing it had that pig. And for the first time since the interest rate hikes, investors have dollar signs in their eyes, both venture capital and Wall Street alike. They're willing to restart the hose of money (even with the new risk) because this feels big enough for them to take the risk.

Now all these companies, who were in varying stages of sweating as their bill came due, or wringing their hands as their stock prices tanked, see a single glorious gold-plated rocket up out of here, the likes of which haven't been seen since the free money days. It's their ticket to buy time, and buy investors, and say "see THIS is what will wring money forth, finally, we promise, just let us show you."

To be clear, AI is NOT profitable yet. It's a money-sink. Perhaps a money-black-hole. But everyone in the space is so wowed by it that there is a wide-spread and powerful conviction that it will become profitable and earn its keep. (Let's be real, half of that profit "potential" is the promise of automating away jobs of pesky employees who peskily cost money.) It's a tech-space industrial revolution that will automate away skilled jobs, and getting in on the ground floor is the absolute best thing you can do to get your pie slice's worth.

It's the thing that will win investors back. It's the thing that will get the investment money coming in again (or, get it second-hand if the company can be the PROVIDER of something needed for AI, which other companies with venture-back will pay handsomely for). It's the thing companies are terrified of missing out on, lest it leave them utterly irrelevant in a future where not having AI-integration is like not having a mobile phone app for your company or not having a website.

So I guess to reiterate on my earlier point:

Drowned rats. Swimming to the one ship in sight.

[solieum]

Solieum Emerges as Solana’s Next-Gen Layer 2 Solution, Promising Unmatched Speed and Scale

The Solana ecosystem is on the cusp of a transformative leap forward with the upcoming launch of Solieum, a cutting-edge Layer 2 protocol designed to supercharge the blockchain’s already impressive performance. Positioned to address Solana’s scalability challenges during peak demand, Solieum is generating buzz in the crypto community as a game-changer for decentralized finance (DeFi), gaming, and Web3 applications.

A Response to Solana’s Growing Pains

Solana has long been celebrated for its high throughput and low-cost transactions, processing thousands of transactions per second and boasting a total value locked (TVL) of $10.9 billion, surpassing the entire Ethereum Layer 2 ecosystem. However, as the network’s popularity has surged — fueled by meme coins, DeFi projects, and platforms like Pump.fun — congestion during high-traffic periods has exposed scalability limitations, leading to delays and occasional downtime.

Solieum steps into this gap as Solana’s next-generation Layer 2 solution, engineered to enhance the network’s endurance without compromising its core strengths: speed, affordability, and user experience. Unlike Ethereum’s Layer 2s, which primarily address high gas fees, Solieum focuses on managing Solana’s growing waves of activity, ensuring seamless performance under real-world pressure.

What is Solieum?

Solieum is a Layer 2 protocol built to elevate Solana’s capabilities by processing transactions off-chain before committing them to the main network. This approach reduces congestion, lowers fees, and minimizes downtime, making it ideal for high-volume use cases like DeFi, GameFi, and meme coin trading. By leveraging advanced technologies, Solieum aims to deliver:

Infinite Scalability: Handling massive transaction volumes without sacrificing speed.

Zero Downtime: Ensuring continuous operation, even during network stress.

Multi-Chain Interoperability: Operating across Solana and potentially Ethereum, adding a layer of utility for developers and users.

The project’s whitepaper, set to be released soon, promises to outline a roadmap for redefining Solana’s edge in the blockchain space. According to recent posts on X, Solieum is “forged to disrupt limits” and is poised to “rewrite the rules” of Layer 2 solutions.

Momentum Building Ahead of Launch

Solieum’s pre-launch buzz is palpable, with the project nearing its debut. The crypto community is closely watching as Solieum prepares to unveil its infrastructure, which includes a block explorer to boost transparency and long-term upgrades for scalability and network incentives.

Recent posts on X highlight Solieum’s ambition to “unlock a brighter, faster blockchain era” and position it as a cornerstone of the Web3 landscape. The project’s focus on speed, scale, and innovation has drawn comparisons to other Layer 2 solutions like Solaxy, which raised over $34 million in its presale, signaling strong investor confidence in Solana-based scaling solutions.

Why Solieum Matters

As Solana continues to outperform competitors in DeFi metrics — generating $50 million in weekly dApp revenue and eyeing a price target of $300 — its need for robust scaling solutions has never been more critical. Solieum’s arrival could solidify Solana’s position as a leading blockchain for developers and users, particularly in high-throughput sectors.

By addressing network bottlenecks and enhancing interoperability, Solieum is poised to attract developers building next-gen dApps and investors seeking exposure to Solana’s growth. Its multi-chain approach also opens doors for cross-ecosystem collaboration, potentially bridging Solana and Ethereum communities.

Looking Ahead

With its launch on the horizon, Solieum is shaping up to be a pivotal development for Solana’s ecosystem. The project’s emphasis on scalability, reliability, and innovation aligns with the broader trend of Layer 2 solutions driving blockchain adoption. As the whitepaper drop and launch approach, all eyes are on Solieum to deliver on its promise of a “faster, smarter decentralized future.”

For those eager to stay updated, Solieum’s official channels on X and its website (solieum.com) offer the latest insights into its progress. As the countdown to launch continues, Solieum is ready to make waves in the blockchain world, proving that Solana’s best days are yet to come.

Disclaimer: This article is for informational purposes only and does not constitute investment advice. Cryptocurrency investments carry high risks, and readers should conduct their own research before participating in any project.

[redappletech]

Play-and-Earn vs Play-to-Earn: The New Web3 Model

The evolution of gaming has undergone several paradigm shifts—from pixelated 2D experiences to expansive 3D worlds, and now, to decentralized digital ecosystems fueled with blockchain development. One of the most significant transformations in the Web3 space has been the emergence of new economic models in gaming. Among these, the Play-to-Earn (P2E) model was once seen as revolutionary, but it is now being refined into a more sustainable and player-centric framework—Play-and-Earn (P&E). While the two terms may sound similar, their underlying philosophies and economic implications are markedly different.

Understanding Play-to-Earn (P2E)

The Play-to-Earn model gained massive popularity during the NFT boom of 2021, offering players the opportunity to earn real-world value, often in the form of tokens or NFTs, by simply playing blockchain-based games. In essence, it turned gaming into a financial activity where users were incentivized to grind through levels or complete tasks for financial rewards.

Titles like Axie Infinity, Gods Unchained, and The Sandbox epitomized this model. Players invested time and, in many cases, money to acquire digital assets that could be traded or sold for cryptocurrency. The appeal was obvious: get paid to play. For gamers in developing countries, this was seen as an economic lifeline during the COVID-19 pandemic.

The Rise of Play-and-Earn (P&E)

Recognizing the shortcomings of P2E, developers and blockchain visionaries have begun advocating for a more balanced model—Play-and-Earn. The core principle of this model is that gameplay must be enjoyable and rewarding, even without the promise of significant financial return. Earnings are seen as a supplementary benefit, not the main objective.

This subtle shift places user experience and engagement at the forefront. In Play-and-Earn ecosystems, players invest time because the game is inherently fun, challenging, or socially engaging. Economic incentives exist, but they complement rather than dominate the core gameplay loop.

Games like Big Time, Illuvium, and Ember Sword are positioning themselves within this framework, aiming to attract both traditional gamers and crypto enthusiasts. The focus is on long-term value creation, sustainable economies, and actual player enjoyment.

Why the Shift Matters for the Future of Web3 Gaming

This pivot from P2E to P&E reflects the maturing understanding of what the future of blockchain in gaming should look like. In the early days of Web3 gaming, developers were primarily driven by the hype surrounding NFTs and token-based economies. Many projects are launched without considering gameplay depth or long-term engagement.

The P&E model corrects this imbalance. It insists that to be successful, Web3 games must stand on equal footing with traditional titles in terms of gameplay mechanics, storylines, graphics, and community features. It also promotes better economic design—where in-game assets may still have real-world value, but not at the cost of user enjoyment.

For example, a P&E game might offer rewards for competitive gameplay, guild-based quests, or achievements, but only as a layer on top of an already engaging experience. This helps build loyal communities, increases retention, and attracts both casual players and core gamers.

Challenges in Implementing the P&E Model

While Play-and-Earn offers a more sustainable vision, it is not without its own challenges:

User Expectations

Many early adopters of Web3 games still expect fast returns and speculative asset value growth. Educating users on the new model is essential. For that, you should seek help from a leading game development company in the USA.

Monetization Balance

Developers must balance monetization with fairness. If earnings are too low, players may feel unrewarded; too high, the game risks becoming exploitative.

Onboarding Non-Crypto Gamers

Seamless onboarding, with minimal friction around wallet creation and asset custody, is crucial to draw mainstream gamers into P&E platforms.

Regulatory Oversight

As real money enters the ecosystem through tokenized assets, games must navigate legal complexities surrounding securities, gambling laws, and digital ownership. To do so, you should connect with an established NFT development company like Red Apple Technologies.

Final Thoughts: Building a Better Web3 Gaming Ecosystem

Play-and-Earn represents a critical recalibration of priorities in Web3 game development. Rather than turning games into passive income machines, this model emphasizes the fusion of entertainment, ownership, and optional earnings. It creates space for players who value gameplay as much as—or more than—financial incentives.

In the long term, this shift can help blockchain games shed their speculative reputation and move closer to mainstream adoption. As developers refine their approach and the infrastructure becomes more user-friendly, P&E games have the potential to offer the best of both worlds: the immersive fun of gaming and the empowering economics of Web3.

[fabiopempy]

HODL 2025 Opens In Dubai, Advancing The Emirates’ Position As Global Financial Innovation Hub

HODL 2025, organised by Trescon, the world’s longest-running Web3 event, officially opened today at Madinat Jumeirah, Dubai, marking a pivotal moment in the evolution of blockchain and decentralized finance (DeFi). The prestigious two-day event follows the Dubai FinTech Summit that commenced on 12th May. During the Summit’sopening ceremony, His Excellency Essa Kazim, Governor

Read More: You won't believe what happens next... Click here!

[jeanwong]

Binance and XBIT Launch Cross-Chain Protocol in a Landmark Move for Global Crypto Liquidity

In a major industry development, Binance, the world’s leading cryptocurrency exchange, has announced a strategic partnership with decentralized exchange XBIT to jointly develop a cross-chain liquidity aggregation protocol supporting over 50 public blockchains. The news propelled Bitcoin’s price above the $100,000 mark, marking its largest single-day gain in nearly three months.

1. Technological Breakthrough to Bridge Ecosystem Barriers

Under the agreement, XBIT will open-source its zero-knowledge proof (ZKP) cross-chain verification system and integrate it deeply with Binance’s BSC chain. According to technical teams speaking with Bloomberg, the protocol will enable real-time cross-chain transactions for major assets like ETH, SOLANA, and TON with a latency of under 0.3 seconds—90% faster than existing solutions.

"This is a pivotal advancement in Web3 infrastructure,"* said blockchain analyst Li Minghao in an interview with CNBC. *"Binance’s experience handling 2 million daily transactions, combined with XBIT’s censorship-resistant architecture, could reshape liquidity distribution across the entire DeFi market."

2. Regulatory Sandbox Approval and Compliance Focus

Notably, XBIT has already passed the Swiss Financial Market Supervisory Authority (FINMA) regulatory sandbox test. The collaboration includes plans to establish a joint lab in Dubai dedicated to developing on-chain compliance modules aligned with the EU’s Markets in Crypto-Assets (MiCA) regulations. Internal documents obtained by Reuters reveal that the module can automatically detect over 20 high-risk trading patterns, with response speeds 400% faster than traditional centralized systems.

At a press conference, Binance Chief Strategy Officer Patricia Zhou emphasized: *"Our partnership with XBIT goes beyond mere technological integration. We’re building a new infrastructure that meets institutional-grade risk controls while preserving blockchain’s core advantages."

3. Market Reaction and Industry Shifts

Following the announcement, XBIT’s native token surged 47% within 24 hours, reaching an all-time high. On-chain data shows that more than 82,000 ETH have migrated to the BSC ecosystem via XBIT. Analytics firm Nansen noted that this liquidity shift could disrupt the current multi-chain competitive landscape.

The *Economist* observed that the partnership coincides with the U.S. SEC’s approval of the first spot ETH ETF. Analysts at Pantera Capital commented: *"The synergy between Binance and XBIT could expand DEX market share from 18% to over 35%, signaling a new phase of growth driven by compliance and technological innovation."

XBIT’s development team confirmed that its third-generation trading protocol will integrate with Binance’s cloud services next month, enabling users to manage both CEX and DEX assets under a single account. According to CoinMarketCap, tokens associated with XBIT’s ecosystem rose by an average of 22%, while centralized exchange tokens also saw a 15% uptick.

[latifurrahmanbappy]

New Episode

[thedailydecrypt]

Let’s call it what it is: the Trump family just pulled off one of the most audacious moves in crypto history.

A $2 billion institutional investment into Binance—one of Web3’s biggest funding deals ever—is being settled not in cash, not in USDT or USDC, but in USD1, a stablecoin launched just weeks ago by World Liberty Financial, a Trump-affiliated crypto venture.

It’s a flex. It’s a statement. And it’s a preview of what’s coming next: the convergence of geopolitics, crypto power, and branded monetary influence.

This isn’t just about stablecoins. This is about soft power, political capital, and the growing irrelevance of traditional finance.

A New Kind of Dollar Diplomacy

The Trump-branded USD1 isn’t just another dollar-pegged token. It’s a message. It says: “We don’t need banks. We don’t need SWIFT. We don’t need permission.”

It’s also telling that Abu Dhabi-based MGX—a sovereign-aligned fund in a region pivoting hard toward crypto—chose this stablecoin to move $2 billion. Not USDC. Not USDT. Not a bank wire.

In a single stroke, MGX:

Validated USD1 as a serious player in global settlements

Strengthened ties with Trumpworld in a U.S. election year

Bypassed traditional U.S. banking channels

This is dollar diplomacy 2.0. The USD1 transaction makes clear: the United States doesn’t need to sanction crypto to control it—if you're the one minting it, you are the system.

Trump, the Crypto President—Literally

Donald Trump’s campaign once promised he’d be the “crypto president.” Many laughed. Who’s laughing now?

Today, a Trump-family stablecoin is facilitating one of the largest Web3 deals on the planet, issued on Binance’s blockchain, backed by U.S. Treasuries, and publicly promoted by his son Eric Trump on stage at Token2049 in Dubai.

The symbolism is staggering:

The world’s largest crypto exchange, once in regulatory exile, is now capitalized via a Trump-issued digital dollar.

The U.S. political family most hostile to banking regulations is literally replacing the banks.

And the former president’s crypto firm is issuing money backed by U.S. Treasuries while calling banks “a joke.”

Eric Trump’s quote from the panel says it all:

“Why do banks run nine to five, Monday to Friday, with an hour and a half lunch break? It doesn’t make sense.”

He’s right. And he’s not alone in thinking it.

The End of the Banking Monopoly

For decades, settlement infrastructure—SWIFT, Fedwire, CHIPS—has been the moat protecting the incumbents. It’s slow, costly, and opaque by design.

According to Statrys, the average SWIFT transaction takes over 20 hours. Often more than 35. Meanwhile, a stablecoin transaction settles in two minutes on Ethereum or TRON.

That time delta isn’t just inefficient—it’s a competitive liability in a global economy that now runs 24/7.

What makes this moment explosive is that it's not just a startup breaking the banking cartel—it's a former U.S. president’s family doing it, with backing from a Middle Eastern sovereign fund, on a blockchain formerly blacklisted by regulators.

The narrative practically writes itself: “Trump family breaks Wall Street’s monopoly on money.”

It’s potent. It’s populist. It works.

Corruption or Crypto Revolution?

Of course, this story has a darker flip side.

Senator Elizabeth Warren wasted no time, calling the deal “corruption.” She pointed to the “GENIUS Act”—pending legislation that would ease stablecoin rules—as a Trojan horse to enrich the president’s family.

“A fund backed by a foreign government just announced it will make a $2 billion deal using Donald Trump’s stablecoins,” she said. “This is corruption. No senator should support it.”

She’s not wrong to raise the alarm. But here’s the kicker: this is what crypto always promised to be—borderless, trustless, and disruptive to entrenched systems.

What Warren calls corruption, others see as innovation. The question is: who decides?

Enter the Shadow Financial System

USD1’s rise also raises important transparency questions.

An anonymous wallet received $2 billion worth of USD1 between April 16 and 29, according to Arkham data. No one knows who owns it.

World Liberty says USD1 is backed by Treasuries and cash equivalents—but has yet to publish an audit. If a Trump-family stablecoin becomes a global settlement rail, will it be held to the same standards as Circle or Tether?

Or are we watching the rise of a shadow financial system—politically aligned, technically sophisticated, and nearly impossible to regulate?

The Binance Factor: Redemption Through Association

Let’s not forget who’s on the receiving end: Binance.

This is the same Binance that was fined $4.3 billion last year, saw its CEO Changpeng Zhao incarcerated, and lost its U.S. banking partners. Today, it’s getting a $2 billion capital injection through a stablecoin minted by the former U.S. president’s allies.

That’s not just a funding deal—that’s redemption.

And CZ? He’s still a major shareholder. Still meeting with Trump-aligned investors. Still posting friendly photos with World Liberty co-founders in Abu Dhabi.

Binance is being reborn—not in the hands of Silicon Valley VCs, but by geopolitical actors who now see crypto as a strategic asset.

Nation-Branded Stablecoins Are Next

What’s happening with USD1 won’t stop here.

Expect to see state-aligned stablecoins—issued not by central banks, but by political actors, sovereign funds, or “shadow state” capital structures like World Liberty.

This is where it’s heading:

A Saudi stablecoin for petrodollar settlements

A BRICS-backed stablecoin for trade corridors bypassing SWIFT

A Trump-dollar, used by allies and investors as a parallel financial system

Stablecoins are no longer just tools for crypto trading. They’re becoming instruments of economic power, identity, and alignment. It’s money as narrative.

This Isn’t Just a Deal—It’s a Doctrine

The $2 billion Binance investment settled in USD1 is the most important crypto event of 2025 so far.

It’s not about Trump, or even Binance. It’s about what happens when money is no longer neutral—when it’s personal, political, programmable.

We are entering an era of crypto statecraft, where stablecoins are wielded like foreign policy tools, and billion-dollar capital flows are executed without a single banker in sight.

Don’t be distracted by the theatrics.

The Trump coin is real. The money is moving. And the future isn’t regulated—it’s deployed.

Love this kind of reporting? Help us keep it independent. We don’t run subscriptions. No paywalls. No ads. Just sharp, bold insights for free.

👉 Support us on Ko-Fi to help us keep writing pieces that challenge the mainstream narrative.

[kanalcoin]

🚀 YZi Labs Launches Global Incubator for AI & Web3 Startups! 🌍

Alright, fellow crypto enthusiasts and investor dreamers, grab your popcorn! 🍿 YZi Labs, led by the fierce Ella Zhang with a sprinkle of wisdom from the legendary CZ, is kicking off a global incubator for AI and Web3 startups! This isn't just a glorified startup shed; we're talking about a hefty $10 million to launch innovation into orbit! 🚀💰 Read more here!

The launch signals a refresh for YZi Labs as they pivot their strategic focus beyond blockchain to embrace the shiny realms of AI and biotech. It’s like they looked at a buffet of tech possibilities and decided to go for the all-you-can-eat platter! 😏💻 Investors are already drooling over the potential new growth opportunities coming down the pipeline: check it out!

🥳 Rebranding to YZi Labs: More Than Just a Name Change!

Once known as Binance Labs, YZi Labs is rebranding with a vision grander than your grandma’s Sunday roast! 🍗 Ella Zhang and the ever-magnificent CZ are setting the stage for some game-changing investments across AI, Web3, and biotech sectors. If their past successes are any indication (looking at you, Polygon and Injective Protocol!), this is bound to be a wild ride! 🎢

"Rebranding to YZi Labs is more than a name change — it signifies an expanded vision as we broaden our horizons to include transformative sectors like AI and biotech." - source

🔥 Incubator to Ignite Growth!

This shiny incubator is setting the stage to spark explosive growth in emerging tech startups! Investors are buzzing like bees around a honey pot, with aspirations for the next big thing in the realms of AI and Web3! 🌟

But wait, there’s more! The $10 million funding doesn’t just signal hope, it’s a full-throttle launch button for innovative ideas! Historical trends suggest we might be witnessing the dawn of a new decentralized era—if regulations decide to play nice, that is! 🎭

So, what's your take? Ready to dive into the potential earnings from this innovative incubator? Don’t forget to follow the excitement and join the conversation! Let's shape the future together! Head over here: https://kanalcoin.com/yzi-labs-global-incubator

Disclaimer: This website provides information only and is not financial advice. Cryptocurrency investments are risky. We do not guarantee accuracy and are not liable for losses. Conduct your own research before investing.

#CryptoNews #YZiLabs #Web3 #AI #Blockchain #InvestSmart #FutureOfTech #CryptoInvesting #StartupIncubator #Innovation

[vigyanprakasharora]

OSNN Ventures: Fueling the Next Generation of Visionary Startups

 In a world where innovation is the new currency, OSNN Ventures stands as a catalyst for disruptive ideas, transformative technologies, and ambitious founders ready to shape the future.

At OSNN Ventures, we don’t just invest in companies—we invest in possibilities. Our mission is simple: empower bold entrepreneurs who are solving real-world problems through scalable, tech-driven solutions. Whether it’s AI, clean energy, Web3, or frontier science, we back the game-changers.

Backing Founders First

We believe founders are the heartbeat of every startup. Our team consists of former entrepreneurs, engineers, and operators who know the journey intimately—the late nights, the rejections, the pivots, and the breakthroughs. That’s why OSNN Ventures does more than write checks; we roll up our sleeves and become strategic partners in every step of the startup journey.

[aiandblockchainchronicles]

Top Strategies Used by Leading Crypto Marketing Companies to Drive Growth

The explosive growth of the crypto industry has created intense competition for visibility and investor attention. From DeFi platforms to NFT ecosystems and token launches, the demand for professional marketing support has never been higher. In this environment, crypto marketing companies play a pivotal role—applying a blend of proven strategies and innovative tactics to help projects stand out, build trust, and scale quickly.

But what exactly do these leading crypto marketing companies do to drive consistent growth for their clients? Let’s break down the top strategies that set them apart in a crowded digital landscape.

1. Strategic Branding & Messaging

Before any campaign takes off, leading crypto marketing companies work closely with clients to define strong brand positioning. This includes:

Developing a compelling value proposition

Crafting a cohesive narrative across whitepapers, websites, and social channels

Designing visuals that reflect the project’s identity and professionalism

Messaging consistency is crucial in a market where trust is often scarce. Professional crypto marketing services ensure that every aspect of the brand—from pitch decks to Telegram announcements—aligns with the project's mission and speaks directly to the intended audience.

2. Comprehensive Community Building

Crypto thrives on community. Leading agencies understand that a loyal, engaged community is the lifeblood of any Web3 project. They use a multi-channel approach to grow and manage communities across:

Telegram: Facilitating 24/7 moderation, AMA sessions, and user engagement.

Discord: Creating structured servers with updates, support, and community channels.

Twitter (X): Sharing announcements, thought leadership, and tapping into crypto trends.

They also leverage gamification, airdrops, and referral programs to incentivize participation and maintain long-term engagement. Active moderation, quick response times, and regular updates build trust and improve sentiment—critical for organic growth.

3. Influencer & KOL Marketing

Influencers and Key Opinion Leaders (KOLs) hold significant sway in the crypto world. Top crypto marketing companies maintain strong relationships with:

Crypto YouTubers and Twitter personalities

Niche thought leaders in DeFi, NFTs, and Layer 2 solutions

Regional influencers (especially in LATAM, SEA, and CIS markets)

Instead of random shoutouts, these companies curate influencer collaborations to match brand tone, audience type, and campaign goals. Whether it’s a detailed project review or a live AMA, they ensure influencer marketing drives real engagement—not just vanity metrics.

4. High-Impact Content Marketing

Quality content is one of the most underutilized yet powerful crypto marketing tools. Leading crypto marketing agencies invest heavily in content creation that informs, educates, and converts. This includes:

Technical blogs explaining the product or protocol

Investor-focused articles highlighting tokenomics and use cases

SEO-driven guides targeting relevant keywords (e.g., “best crypto wallets 2025”)

Thought leadership pieces from the founding team

By publishing across Medium, LinkedIn, company blogs, and syndication platforms, these companies establish projects as credible, knowledgeable, and relevant players in the ecosystem.

5. Search Engine Optimization (SEO)

Many crypto projects underestimate the long-term power of organic search. SEO isn’t just for e-commerce or SaaS—it’s critical for crypto, too. Crypto marketing companies focus on:

On-page optimization: Keyword-rich content, meta tags, mobile optimization.

Technical SEO: Site speed, crawlability, schema markup, and clean code.

Link-building: Earning backlinks from top crypto blogs, news portals, and forums.

A well-optimized website draws traffic from high-intent users actively researching crypto topics—driving awareness, signups, and token interest with zero ad spend.

6. Crypto PR & Media Outreach

Reputation is everything in crypto, and a single media placement can spark a wave of investor interest. Top crypto marketing companies offer:

Press release creation and distribution

Media pitching to crypto-focused outlets (CoinTelegraph, Decrypt, The Block)

Interviews, guest posts, and podcast features with founders or C-suite

Unlike generic PR firms, crypto agencies know how to frame announcements in a way that resonates with journalists and readers—whether it’s a funding round, product launch, or ecosystem milestone.

7. Token Listing Support

Listing a token on CoinMarketCap, CoinGecko, or centralized exchanges is a key growth milestone. Crypto marketing services support clients by:

Ensuring branding, documents, and token details are professionally packaged

Managing listing applications and communications

Running campaigns to boost volume and visibility post-listing

Some firms even partner with exchanges for joint promotions, including giveaways or trading competitions, which drive user acquisition and token liquidity.

8. Performance Marketing & PPC Campaigns

While many crypto projects shy away from paid ads due to restrictions on platforms like Google and Meta, experienced agencies know how to navigate this landscape. Their approach includes:

Twitter Ads and Reddit Ads targeting specific crypto communities

Native ads on crypto news sites and forums

Banner placements on platforms like CoinMarketCap, CoinGecko, and DEXTools

They carefully track ROI using tools like UTM links, conversion pixels, and analytics dashboards to ensure every dollar spent brings measurable results.

9. Growth Analytics & Data Optimization

Crypto marketing companies don’t just launch campaigns—they measure and refine them. Using analytics platforms, they track:

Community growth metrics

Website behavior (bounce rate, time on site, conversions)

Funnel performance across content, social, and paid channels

Sentiment analysis from forums and social listening

Based on this data, they continuously optimize messaging, target audience segments, and marketing spend to maximize results.

10. Localized Marketing for Global Reach

The crypto community is global, and localization can make or break a project’s success. Top agencies offer multilingual support and region-specific strategies, including:

Translating content into Mandarin, Spanish, Russian, Turkish, and Korean

Partnering with local influencers and media platforms

Adapting messaging to cultural nuances in key markets

This global-first approach ensures crypto projects aren’t limited by language barriers or regional disconnects—unlocking adoption in some of the fastest-growing user bases.

Key Takeaways

Crypto marketing is no longer about hype—it's about strategy, consistency, and credibility. The most successful crypto marketing companies blend storytelling, analytics, influencer marketing, and SEO to create comprehensive campaigns that move the needle.

Here’s what we can learn from them:

Start with branding and messaging before launching campaigns

Prioritize community building as the foundation of long-term engagement

Use influencers and KOLs wisely, not just for short-term buzz

Invest in content and SEO for sustained visibility

Use data to iterate and improve continuously

Go global by adapting to different regions and languages

Whether you're launching a new token, promoting an NFT marketplace, or growing a DeFi protocol, these strategies can be your blueprint for scalable success.