#postpandemictravel

[phonemantra-blog]

The travel industry is witnessing a significant shift in how travelers approach wellness vacations. Gone are the days of solely focusing on passive relaxation and spa treatments. Today's travelers are seeking a more active well-being experience, one that combines physical activity, exploration, and a connection with nature. This trend presents a crucial opportunity for destinations to adapt their strategies and cater to this evolving travel segment. Redefining Wellness Travel Decoding the Rise of Active Well-being Mabrian, a leading travel intelligence provider, conducted a comprehensive analysis of traveler reviews to pinpoint the key drivers behind this active well-being movement. By examining millions of TripAdvisor reviews on in-destination activities between 2019 and 2023, they identified five key trends: Surge in Physical Recreation: Activities like sports, fitness classes, and guided workouts are experiencing a significant rise in popularity. Soft Hiking Takes Center Stage: Short hikes, scenic walks, and nature excursions are increasingly sought-after by travelers. Water Sports Make a Splash: Kayaking, canoeing, surfing, and other water-based activities are seeing a steady increase in demand. Enduring Appeal of Relaxation: Traditional wellness practices like spa treatments and hot springs haven't lost their charm and continue to be relevant. Foodie Focus on Wellness: Culinary experiences that promote healthy eating and local ingredients are gaining traction. These findings highlight a vital point – travelers are no longer satisfied with a purely passive approach to wellness. They crave engagement, discovery, and activities that contribute to holistic well-being. From Concept to Creation: Building Active Well-being Tourism Products Mabrian's insights reveal a shift in traveler behavior. Tourists are no longer content with simply observing a destination; they desire to actively participate and immerse themselves in the local culture and environment. This presents a unique opportunity for destinations to develop new tourism products and experiences that cater to this active well-being trend. Here's how destinations can leverage this shift: Harnessing Natural Resources: Stunning landscapes, mountains, and coastlines can be transformed into captivating hiking and camping tours, biking trails, and water sports activities. Promoting Experiential Activities: Running tours, cooking classes with a focus on healthy local cuisine, and guided nature walks are just a few examples of how destinations can curate experiences that combine physical activity with cultural immersion. Building Accessible Offerings: Creating easy-to-implement activities like walking tours or guided meditations doesn't require complex infrastructure and caters to travelers of varying fitness levels. By adopting a holistic approach that integrates outdoor recreation, healthy living practices, and local experiences, destinations can not only attract active well-being travelers but also enhance their overall travel value proposition. Europe: A Leader in Active Well-being Tourism The European travel market exemplifies the strength of the active well-being trend. Since 2019, drivers aligned with this concept have witnessed a remarkable 8.2% increase. Currently, nearly half (48%) of European travelers choose destinations based on factors related to active well-being, highlighting its growing importance. This trend can be attributed, in part, to the lasting impact of the pandemic. Travelers are now prioritizing experiences that connect them with nature and promote an active lifestyle. Carlos Cendra, Partner and CMO at Mabrian, emphasizes this shift: "The traditional tourist is evolving into an active participant, seeking dynamic experiences within the destination. We need to redefine the concept of a wellness traveler to encompass this active well-being focus. Outdoor activities and nature connection should be central to our travel offerings." Cendra further underscores the simplicity of catering to this trend: "Building complex products isn't necessary. Activities like walking tours require no equipment or special skills, making them accessible to everyone." By embracing this active well-being movement and adapting their strategies accordingly, destinations can position themselves as leaders in the evolving travel landscape and attract a new generation of health-conscious, experience-driven travelers.

[jerzoliveria]

Some beautiful paths can’t be discovered without getting lost. Thanks Google Maps! 😂✌🏻 So much to see, so much to explore in Hong Kong. Definitely coming back to explore more hidden gems! 🇭🇰✌🏻😘✈️ #hkig #discoverhk #postpandemictravel #revengetravel #ganggang #squadgoals #hkadventures #hklife #hknature (at Hong Kong) https://www.instagram.com/p/CpaCoVSvVnWMifgt8guD4s1enbcxDMDAhIpddE0/?igshid=NGJjMDIxMWI=

[roadsconnoisseur]

Finally Perth! With 3 hours time difference, half a day delayed flight, and midnight arrival, it feels more like a arduous overseas trip :/ Surprisingly, most shops were closed on Sunday in CBD. #postpandemictravel #perth (at Cafe One60) https://www.instagram.com/p/CjefKpAv59u/?igshid=NGJjMDIxMWI=

[travelunraveluk]

Ready for an unforgettable European adventure this summer? Discover the post-pandemic travel boom and essential tips for a seamless trip!

https://cutt.ly/6wlm5lBs

#EuropeTravel #SummerGetaway #TravelUnravel #TravelInspo #Wanderlust #ExploreEurope #TravelTips #VacationGoals #PostPandemicTravel #AdventureAwaits #Jetsetter

[guywithperspective]

Cat Calling -By Supriya, intern at @just.lemmebe Why blame the cat for something which only humans ever do? Staying home for about two years had me forget how much it happened daily. As soon as I started to go out of the house frequently, I realized how much I would miss the safety of my room that the pandemic had offered (It had its downsides, I will not deny). The sudden realization dawned on me when I went out to buy a pack of bread for my train journey. It had been the second time I had left my house in about six months. A bunch of men were unloading a truck, one of whom started singing a line that was clearly directed at me. He shut up once I went into the shop. As soon as I came out, he started again. This time his mate tried to shut him up. I did what most women do: ignored him and exited the scene quickly. Throughout the journey further, this happened several times over. I and my girlfriends would be having fun, laughing, fooling around, and suddenly we would encounter a group of men gawking at us or a sudden unsolicited comment that would take away all our smiles. What we would remember for the rest of the day is that one comment, or the stares, that ruined it all. Despite all this, I have hope. Yes, I have seen men who would make me uncomfortable, pass comments, or even try to touch inappropriately, but I have also met men who would come forward to shut such men, stand up for/with me and make sure I reach home safely, even if they had to take longer routes. . . . #catcalling #cat #catcallingisnotacompliment #womenabuse #womenempowerment #womensupportingwomen #women #lemmebe #LemmeBe #womenempoweringwomen #postpandemic #postpandemictravel #homesafehome #storytelling #storytime #storyteller https://www.instagram.com/p/CT2HJ8csSSh/?utm_medium=tumblr

[neighboranimation]

View this post on Instagram

A post shared by NEIGHBOR Animation (@neighbor_animation)

Who else is already planning their first post-pandemic vacay? Where are you going! Let us live vicariously through you 😎 ⠀ ⠀ #2Danimation #2D #3Danimation #3D #VFX #visualeffects #motionlovers #animation #motiondesign #motiongraphics #mdcommunity #mgcollective #studio #animationstudio #neighboranimation #neighbor #vacation #postpandemictravel #postpandemicvacation #summertrip #travelingram (at Minneapolis, Minnesota) https://www.instagram.com/p/CN7xcXcnSUd/?igshid=qjykwh6aqt84

[littlemahmah]

I’m a tad out of practice packing! I swear Bosco knows I’m going somewhere, he’s sticking to me like glue! And fingers crossed for my puffy tule dress will de puff once I get there, that is, if I get there!! Never thought I’d put my Bosco GPS tracker in here and wonder if covid tests count towards my 100 ml liquid limit 🤷🏻‍♀️. My have times changed eh?! #postpandemictravel #carryon #gpstracker #dogmomguilt #puffydress #packingcubes #familywedding #hopemyflightisntcancelled #barelybringinganything (at Esquimalt) https://www.instagram.com/p/CgLYQX8LRCM/?igshid=NGJjMDIxMWI=

[flyingkikiam]

Isla de Gigantes #iloilo #gigantes #isladegigantes #visitiloilo #backpacking #groufie #squadgoals #mandatoryawlfie #beach #beachlife #travel #postpandemictravel #panayisland #sojourn (at Gigantes Island North Coast Island Resort) https://www.instagram.com/p/CgI0cfZrwmY/?igshid=NGJjMDIxMWI=

[jerzoliveria]

So grateful to be surrounded by such amazing people! 💕✌🏻 Hong Kong, you've got us hooked again! We're coming back for you with the whole squad! 😘 #hkig #discoverhk #postpandemictravel #revengetravel #ganggang #squadgoals #hkadventures #hklife #hknature (at Central, Hong Kong) https://www.instagram.com/p/CpMLlPovThq7pyOol6g4Hkz9G5gevLpC54I6eo0/?igshid=NGJjMDIxMWI=