#robot.txt file generator

[atharva-thite]

Search Engine Optmization

Search Engine Optimization (SEO)

HOW SEARCH ENGINE WORKS?

CRAWLING- Crawler/Bots/Spider search the data and scan the data from the server / Internet / web.

INDEXING- Indexing is to store data in search engine data base centre.

RANKING- Ranking is to show the result and give them ranking.

Techniques of SEO

White Hat SEO- It refers to any practice that improve your search ranking without breaking search engine guidelines.

Black Hat SEO- It refers to increase a site ranking by breaking search engine terms and services.

Black Hat SEO Types

Cloaking- It is the method of presenting users content that is different from search engine crawlers.

Content Hiding- This is done by same text colour as the background to improve ranking.

Sneaky URL Redirection- Door way pages are proper site that redirect to different page without their knowledge.

Keyword Stuffing- Practice of filling content with repetitive keyword in an attempt to rank on search engine.

Duplicate Content- It means to copy content from other website.

WHAT IS WEBSITE?

Domain- Domain is a simply name of the company.

Hosting- Hosting is a space or storage on server where we can store website.

Dealers of Domain and Hosting

GoDaddy

Hosting Raja

Hostinger

Blue Host

Name Cheap

WHAT IS SSL?

SSL Stands for Secure Socket Layer It is a technology for keeping an internet connection secure and sensitive data that is being sent between two system preventing criminals from reading and modifying any information transferred including personal details.

WHAT IS URL AND SUB DOMAIN?

URL- Uniform Resource Locater

Sub Domain- www,web,apps,m

KEYWORDS- Any query search in search box is known as keyword.

TYPES OF KEYWORD

Generic Keyword- It is used for brand name or general keyword it helps to balance your generic keywords to capture wide range of customer. Only one word is used.

Short Tail Keyword- These keywords are phase of two or three words.

Long Tail Keyword- Specific Keyword phase consisting more than three words.

Seasonal Keyword- These Keyword generate most of their search traffic during a specific time of the year.

GOOGLE SANDBOX EFFECT

It is a observation period done by the google to check whether your site is having any technical issues, fraud, scam and user interaction towards website.

SERP

Search Engine Result Page appears after some search something in the search box.

HTML

Hyper Text Markup Language

META TAG OPTIMIZATION

Title Tag- Digital Marketing

Meta tag- content=………….150 to 170 characters

FTP TOOLS

Core FTP

Filezilla

INDEXING AND CRAWLING STATUS

Indexing Status- Status which shows exactly when the site is stored in data base centre.

Crawling Status- Status which gives information about recent crawling of our website. eg. site:abc.com.

KEYWORD PROXMITY

It refers to distance between keywords.

Keyword Mapping

It is the process of assigning or mapping keywords to a specific pages of a website based on keyword.

IMAGE OPTIMIZATION

ALT Tag- It is used for naming images also known as alt attribute

<img src=”digital.png”alt=”name/keyword>

Image compressing-The process of reducing image size to lower the load time.

Eg. Pingdom- To check load time.

       Optimzilla- To compress image.

Robot.txt

It is a file in which instructions are given to the crawler how to crawl or index the web page it is mainly used for pages like privacy policy and terms and conditions.

Robots meta Tag

They are piece of core that provide crawlers instruction for how to crawl or index the content. We put this tag in head section of each page it is also called as no index tag.

<meta name=”robots”content=”nofollow,noindex……………../>

SITE MAPS

It is list of pages of website accessible to crawler or a user.

XML site map- Extensible Markup Language is specially written for search engine bots.

HTML site map- It delivers to user to find a page on your website.

XML sitemap generator

CONTENT OPTIMIZATION

Content should be quality content (grammarly)

Content should be 100% unique (plagiarism checker)

Content should be atleast 600-700 words in web page.

Include all important keyword.

BOLD AND ITALIC

<b>Digital Marketing</b>   <strong>……………</strong>

<i>Digital Marketing</i>      <em>………………</em>

HEAD TAGGING

<h1>………..</h1>          <h5>…………</h5>

<h2>………..</h2>           <h6>………..</h6>

<h3>…………</h3>

<h4>…………</h4>

DOMAIN AUTHORITY(DA)

It is a search engine ranking score developed by moz that predict how website rank on SERP.

PAGE AUTHORITY(PA)

It is a score developed by moz that predict how well page will rank om SERP.

TOOL- PADA checker

ERROR 404

Page not found

URL is missing

URL is corrupt

URL wrong (miss spilt)

ERROR 301 AND 302

301 is for permanent redirection

302 is for temporary redirection

CANONICAL LINKS

Canonical Links are the links with same domain but different URL it is a html element that helps web master to prevent duplicate issues in seo by specifying canonical version of web page.

<link ref=”canonical”href=https://abc.com/>

URL STRUCTURE AND RENAMING

No capital letters                    5. Use important keyword

Don’t use space                      6. Use small letters

No special character             

Don’t include numbers

ANCHOR TEXT

It is a click able text in the hyperlink it is exact match if include keyword that is being linked to the text.

<a href=”https://abc.com”>Digital Marketing</a>

PRE AND POST WEBSITE ANALYSIS

PRE- Domain suggestions and call to action button

POST- To check if everything is working properly

SOME SEO TOOLS

SEO AUDIT AND WEBSITE ANALYSIS

SEOptimer

SEO site checkup

Woorank

COMPITITOR ANALYSIS AND WEBSITE ANALYSIS

K-meta

Spyfu

Semrush

CHECK BACKLINKS

Backlinks watch

Majestic Tool

Backlinks checkup

CHECK WEBSITE LOAD TIME

GT-Matrix

Google page insights

Pingdom

PLUGIN OR EXTENSION

SEO quacke- site audit and web audit

SERP Trends- To check ranking on SERP

SOME GOOGLE TOOLS

Google search console

Google Analytics

Google keyword Planner

[appringerblogs]

The Power of SEO for E-Commerce

What SEO Features Does Shopify Provide?

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Popular e-commerce platform Shopify provides a number of built-in SEO tools to assist online retailers in search engine optimizing their websites. The following are some essential SEO tools that Shopify offers:

1. Automatic Generated Sitemaps

Shopify simplifies the process of interacting with search engines by automatically creating XML sitemaps for your online store. These sitemaps act as a road map, guaranteeing effective crawling and indexing, and eventually improving the visibility of your store in search engine results.

2. Editable store URL structures

You may easily tweak and improve the URL architecture of your store with Shopify. Using this tool, you can make meaningful and SEO-friendly URLs for your pages, collections, and goods, which will enhance user experience and search engine exposure.

3. URL optimization tools

Shopify gives customers access to URL optimization tools that make it simple to improve the search engine ranking of their online store. Using these tools, you can make clear, keyword-rich URLs that will help your clients browse your website more engagingly and increase SEO.

4. Support for meta tags and canonical tags

Shopify has strong support for canonical and meta tags, allowing customers to adjust important SEO components. To ensure a simplified and successful approach to search engine optimization, customize meta titles and descriptions for maximum search visibility. Additionally, automatically implemented canonical tags help eliminate duplicate content issues.

5. SSL certification for security

Shopify places a high priority on the security of your online store by integrating SSL certification. This builds confidence and protects sensitive data during transactions by guaranteeing a secure and encrypted connection between your clients and your website.

6. Structured data implementation

Shopify seamlessly integrates structured data by using schema markup to give search engines comprehensive product information. This implementation improves how well search engines interpret your material and may result in rich snippets—more visually appealing and useful search results.

7. Mobile-friendly design

Shopify uses mobile-friendly design to make sure your online store works and looks great across a range of devices. Shopify improves user experience by conforming to search engine preferences and encouraging higher rankings for mobile searches through responsive themes and optimized layouts.

8. Auto-generated robot.txt files for web spiders

Robot.txt files are automatically created by Shopify, giving web spiders precise instructions on what areas of your online store to visit and index. This automated procedure optimizes your site’s exposure in search results by streamlining interactions with search engines.

9. 301 redirects for seamless navigation

Shopify offers 301 redirects to help with smooth website migrations, so users may continue to navigate even if URLs change. By pointing users and search engines to the appropriate pages, this function protects user experience and search engine rankings while preserving the integrity of your online store.

What Makes Shopify Different From Alternative eCommerce Platforms?

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Shopify distinguishes itself from other e-commerce systems for multiple reasons

1. Ease of Use:

Shopify is renowned for having an intuitive user interface that makes it suitable for both novice and expert users. The platform streamlines the online store setup and management procedure.

2. All-in-One Solution:

Shopify offers a comprehensive package that includes domain registration, hosting, and a number of additional tools and features. Users will no longer need to integrate several third-party tools or maintain multiple services.

3. Ready-Made Themes:

Shopify provides a range of well crafted themes that users can effortlessly alter to align with their brand. This makes it possible to put up a business quickly and attractively without requiring a lot of design expertise.

4. App Store:

A wide range of apps and plugins are available in the Shopify App Store, enabling users to increase the functionality of their stores. Users may easily locate and integrate third-party apps, ranging from inventory management to marketing solutions.

5. Security:

Shopify places a high priority on security, managing security upgrades and compliance in addition to providing SSL certification by default. This emphasis on security contributes to the development of consumer and merchant trust.

6. Payment Options:

A large variety of payment gateways are supported by Shopify, giving merchants flexibility and simplifying the payment process. For those who would rather have an integrated option, the platform also offers Shopify Payments, its own payment method.

Common Shopify SEO Mistakes

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Even while Shopify offers strong SEO tools, typical errors might still affect how well your optimization is working. The following typical Shopify SEO blunders should be avoided:

1. Ignoring Unique Product Descriptions:

Duplicate content problems may arise from using default product descriptions or stealing them from producers. To raise your product’s ranking in search results, write a distinctive and captivating description.

2. Neglecting Image Alt Text:

Your SEO efforts may be hampered if you don’t include product photographs with informative alt text. Improved image search rankings are a result of alt text’s ability to help search engines comprehend the content of images.

3. Overlooking Page Titles and Meta Descriptions:

SEO chances may be lost as a result of generic or inadequate page titles and meta descriptions. Create intriguing meta descriptions and distinctive, keyword-rich titles to increase click-through rates.

4. Ignoring URL Structure:

The visibility of poorly structured URLs lacking pertinent keywords may be affected by search engines. Make sure your URLs are keyword-relevant and descriptive.

5. Not Setting Up 301 Redirects:

Neglecting to set up 301 redirects when changing URLs or discontinuing items might result in broken links and decreased SEO value. Preserve link equity by redirecting outdated URLs to the updated, pertinent pages.

6. Ignoring Mobile Optimization:

Neglecting mobile optimization can lead to a bad user experience and lower search ranks, given the rising popularity of mobile devices. Make sure your Shopify store works on mobile devices.

7. Ignoring Page Load Speed:

Pages that load slowly can have a bad effect on search engine rankings and user experience. To increase the speed at which pages load, optimize pictures, make use of browser cache, and take other appropriate measures.

8. Lack of Blogging or Content Strategy:

Your store’s SEO potential may be limited if you don’t consistently add new material. To engage users, target more keywords, and position your company as an authority, start a blog or content strategy.

9. Not Utilizing Heading Tags Properly:

Abuse or disregard of header tags (H1, H2, H3, etc.) can affect how search engines and readers perceive the organization of your content. When organizing and emphasizing text, use heading tags correctly.

Read more :- https://appringer.com/blog/digital-marketing/power-of-seo-for-e-commerce/

[shopperchecked-blog]

Free Robots.txt Generator | SEO NINJA SOFTWARES

What is a robots.txt File?

Sometimes we need to let search engine robots know that certain information should not be retrieved and stored by them. One of the most common methods for defining which information is to be "excluded" is by using the "Robot Exclusion Protocol." Most of the search engines conform to using this protocol. Furthermore, it is possible to send these instructions to specific engines, while allowing alternate engines to crawl the same elements.

Should you have material which you feel should not appear in search engines (such as .cgi files or images), you can instruct spiders to stay clear of such files by deploying a "robots.txt" file, which must be located in your "root directory" and be of the correct syntax. Robots are said to "exclude" files defined in this file.

Using this protocol on your website is very easy and only calls for the creation of a single file which is called "robots.txt". This file is a simple text formatted file and it should be located in the root directory of your website.

So, how do we define what files should not be crawled by search engines? We use the "Disallow" statement!

Create a plain text file in a text editor e.g. Notepad / WordPad and save this file in your "home/root directory" with the filename "robots.txt".

Why the robots.txt file is important?

There are some important factors which you must be aware of:

Remember if you right click on any website you can view its source code. Therefore remember your robots.txt will be visible to public and anyone can see it and see which directories you have instructed the search robot not to visit.

Web robots may choose to ignore your robots.txt Especially malware robots and email address harvesters. They will look for website vulnerabilities and ignore the robots.txt instructions. A typical robots.txt instructing search robots not to visit certain directories on a website will look like:

User-agent: Disallow: /aaa-bin/ Disallow: /tmp/ Disallow: /~steve/

This robots text is instructing search engines robots not to visit. You cannot put two disallow functions on the same line, for example, you cannot write: Disallow: /aaa-bin/tmp/. You have to instruct which directories you want to ignore explicitly. You cannot use generic names like Disallow: *.gif.

‘robots.txt’must use lower case for your file name and not ‘ROBOTS.TXT.'

Check  Free Robots.txt Generator

From Website seoninjasoftwares.com

[webseotoolz]

Generate #robot text file with Robots.txt Generator Tool #Webseotoolz Visit: https://webseotoolz.com/robots-txt-generator

[content-creation]

SEO Basics: A Step-by-Step Guide For Beginners

Are you a beginner in marketing and want to know about the basics of Search Engine Optimization? If yes, this guide will take you through all aspects of SEO, including what SEO is, its importance, and various SEO practices required to rank your pages higher on a search engine. 

Today, SEO is the key to online success through which you can rank your websites higher and gain more traffic and customers.

Keep reading to learn about the basics of SEO, strategies, and tips you can implement. Also, you will find several SEO practices and methods to measure success. 

What is SEO: Importance and Facts

SEO is a step-wise procedure to improve the visibility and quality of a website or webpage on a web search engine. It is all about organic or unpaid searches and results, and the organic search results rely on the quality of your webpage.

You must have seen two types of results on a search engine: organic and paid ads. The organic results depend entirely on the quality of the web page, and this is where SEO comes in. For quality, you must focus on multiple factors like optimizing the webpage content, writing SEO articles, and promoting them through the best SEO practices. 

SEO is a gateway to getting more online leads, customers, revenue, and traffic to any business. Almost 81% of users click on organic search results rather than paid results. So, by ranking higher in the organic results, you can expect up to five times more traffic. When SEO practices are rightly followed, the pages can rank higher fast. Also, SEO ensures that your brand has online visibility for potential customers.

SEO Basics: A To-Do List

Getting an efficient domain

Using a website platform

Use a good web host

Creating a positive user experience

Building a logical site structure

Using a logical URL structure

Installing an efficient SEO plugin

How to Do SEO: Basic Practices

1. Keyword research

Keywords are the terms that the viewers search on any search engine. You have to find out the primary keywords for your website that customers will tend to search for. After creating the list, you can use a keyword research tool to choose the best options.

Find the primary keywords for your site/page.

Search for long-tail keywords and variations.

Choose the top 5-10 keywords for your SEO practices and content.

2. SEO content

Content is key to successful SEO. You have to consider various factors while writing SEO-friendly content. If you are facing difficulties, you can use professional SEO blog writing services to rank sooner and higher on a search engine.

Understand the intent of your customers, what they are looking for and how you can provide them the solutions.

Generate content matching your intent.

3. User experience

This is the overall viewing experience of a visitor or a searcher. This experience impacts SEO directly.

Avoid walls of text.

Use lists, bullets, and pointers in your content.

Use a specific Call to Action.

4. On-page SEO

On-page SEO involves optimizing web content per the keywords we want to rank for. Several factors are included in on-page SEO like:

Optimizing the title tags.

Meta descriptions are an important on-page factor.

Optimizing the Heading tags (H1-H6).

Optimizing page URLs.

Optimizing images, using ALT tags, naming images, and optimizing the dimensions and quality of your images to make them load quickly.

Creating hyperlinks.

5. Link building

Building links is a significant factor in SEO. You have to build backlinks, which means a link where one website is giving back a link to your website, and this can help you rank higher on Google.

You can build links from related businesses, associations, and suppliers.

Submit your website to quality directories through directory submission.

6. Technical SEO

With technical SEO, you can be sure that your website is being crawled and indexed. Search engines need to crawl your website to rank it.

You can use Google Search Console to figure out any issues with your website.

Check your Robot.txt files, typically found at https://www.yourdomain.com/robots.txt.

Optimize the speed of your website.

Set up an https domain and check if you can access your site using https:// rather than http://.

How to Measure SEO Success?

Once you have put the above steps into practice, it is time to track your results. You need to follow a few metrics regularly to measure SEO success. Following are the SEO factors that should be routinely tracked:

1. Organic traffic

Organic traffic is the number of users visiting your site from the organic search results. You can measure the organic traffic through Google Analytics. If the organic traffic on your website or webpage is increasing, this is a positive indicator that your backlinks are working and your keywords are not too competitive.

2. Bounce rate and average session duration

Bounce rate and the average session duration come into the picture when checking if the content on your webpage resonates with your audience.

Average Session Rate: The average session duration measures the time between two clicks. These two clicks refer to the first click that brings the viewer to your page, and the second is when the viewer goes to another page.

Bounce Rate: The bounce rate considers the number of users who came to your site and immediately left.

3. Conversion Rate

You can determine your website’s conversion rate through the Traffic Analytics tool. It measures the number of users performing the website's desired action, like filling up forms or leaving contact information.

Summing Up

You now understand the basics of SEO, a powerful digital marketing medium to rank your business higher on Google and generate more traffic. The ultimate goal of SEO is to let you gain relevant traffic and generate leads. You can follow the basic SEO guidelines, optimize your web pages, create SEO-friendly content, create backlinks, and much more with the help of good SEO blog writing services. However, always make sure to track your success!

[webdesignjoburg]

HERE ARE SOME SEO BASICS TO KEEP IN MIND.

Is search engine optimization for small business website something which you need to fear about?

Well, “fear” is a chunk intense, but you must honestly investigate it.

SEO — or search engine optimization — is the practice of making your business website or blog align with Google’s expectations and requirements. With proper search engine optimization, your small business website will rank higher in Google searches, growing the likelihood that new visitors will discover it.

HERE ARE SOME SEO BASICS TO KEEP IN MIND.

PICK THE RIGHT KEY PHRASES FOR YOUR BUSINESS WEBSITE WHICH IS RELEVANT AND IT CAN DESCRIBE YOUR PRODUCT OR SERVICES BATTER.

The first thing you need to do whilst beginning your search engine optimization journey is choosing the key phrases that you need to rank for. These need to be key phrases that your target market is possibly to search for on Google.

Google’s Keyword Planner tool assist you to discover those key terms. There are also some third-party tools, like KWFinder, that you can use.

Make sure Google can see your website through different tools over internet (Use XML Sitemap, submit to google search console and bing webmaster tool etc.,)

DOUBLE-CHECK THAT YOUR WEBSITE ISN’T HIDDEN FROM GOOGLE.

Go to your website’s cpanel or if you using wordpress CMS then goto user panel and click Settings. In the General tab, scroll right down to Privacy and ensure Public is chosen. (you can manage the same section from robot.txt file in your root directory)

Set your web page’s title and tagline

Your website name and tagline are considered prime real property when it comes to SEO. In different phrases, they’re the best spots as a way to insert your principal keywords. To set them, edit your <head> tag or if you using wordpress then visit your WordPress.Com customization panel and click on Settings. There, within the General tab, you may set your name and tagline beneath the Site Profile section.

Changing your name and tagline for SEO

For instance, in case you control a website of Car Service Provider referred to as Car Services, your name can be something like, “Car Service — Affordable Car Services.” That manner, humans Googling “Car Services” will be more likely to locate you.

Use optimized headlines for web pages

Each webpage publish’s headline ought to not most effective bring the topic of the publish, but also consist of the publish’s essential key-word.

For instance, a headline like, “10 Best Car Service Provider in South Africa” is relatively optimized for the key-word “Car Service Provider.” But if you had been to name the identical weblog publish, “Hire a Car Service Provider for Your Car issue in South Africa,” your post wouldn’t rank as well, because it’s lacking the key-word.

Use your key phrases in web pages

Try mentioning your publish’s fundamental key-word within the first a hundred phrases, and make certain to mention the key-word and other related ones for the duration of.

Don’t overdo it, although. Unnaturally cramming keywords into a publish is referred to as “keyword stuffing,” and Google can apprehend it. Write in a manner that sounds natural, with occasional mentions of your keywords wherein they make feel.

Don’t forget to apply your key phrases in subheaders, too.

Optimize your link or your slugs in wordpress or website.

A slug is the part of a submit URL that comes after your area call. For example, within the URL, http://example.com/road-warthy-certification/ the slug is “Road Warthy Certification.”

With Custom website your have to manage it as link but at WordPress.Com it lets you regulate slugs freely while editing your posts or pages. Under the proper sidebar where it says Post Settings, scroll right down to More Options and fill inside the Slug subject.

Interlink your posts and pages

When working on a brand new publish or web page, always look for possibilities to link for your already existing posts and pages. Those hyperlinks must be relevant to what your article is set. Aim to encompass as a minimum one link for every 250 words of text. It’s additionally an awesome practice to hyperlink to out of doors resources whilst it makes feel.

What’s subsequent?

Apart from the above practices, you need to additionally take the time to post new content regularly. When you achieve this, optimize each individual piece of that content. This is what’s going to present you the pleasant lengthy-time period search engine optimization for your business website.

Want to move the extra mile and get into a few superior approaches? Contact us

[36rpm]

How Reliable Is Wix CMS For Search Engine Optimization Of Your Site? What Are The Options Wix CMS Provide For SEO?

Wix CMS for SEO has been in the market for a long time now. People are heading towards the CMS simply to execute complicated tasks with mere ease. But the question that comes to mind that along with being easy to manage is how reliable it is in terms of SEO and other marketing tools integration.

We must say, Wix CMS, do provide a lot of significant feature to the users for easy execution of the part of the SEO. Along with SEO, it does provide tools on how to let Google find your website. Along with it, you can integrate various tracking tools on the website. Either it is the Facebook pixel or Google analytics. Or you can up your game by going ahead with Google tag manager, which is also available here on the Wix platform.

Wix Provides The Following Options For Better Search Engine Optimization.1. Get Found On Google

Yeah, that right, it is literally the name of the option you will find on the Wix CMS for SEO. It will walk you from basic to advance level SEO steps. The first step lets you update the homepage title, SEO description, mobile-friendliness, whether it is connected to the search console. The second step lets you optimize pages for SEO. Optimizing the titles and descriptions for all the pages of the website. The third step lets you have to take the SEO guide or hire a Wix expert.

SEO patterns- ‘Your site’s default SEO settings can be edited, but we recommend only advanced users make changes’. This is what Wix says. So, what exactly SEO patterns consists?

Site pages- Google preview, that’s what it would let you edit. It allows you SEO title, SEO description and page URL as well. You can see the Google preview on right side.

Social Share- Let’s you choose how your main site pages look when shared on social networks like Facebook and Pinterest. It allows you edit Social edit, social description and social image. Similarly, you can see the preview on right side.

Advanced SEO tags- It lets you edit and review additional info about your site pages for search engine. You can put and edit canonical, og:site name, og:type, og:url. You can see tag preview on the right.

2. Site Verification

Site verification lets you add meta tags from the multiple search engines to claim ownership. It allows you to do site verification with Bing, Pinterest, Yandex, Google Search Engine. It not only makes it easier and saves you the trouble of learning a lot of coding and messing around in the core of the website. But also, saves you a lot of time.

3- Sitemap Creation And Update

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. Wix automatically updates and creates a sitemap for your site. As soon as make any changes and update it, it makes changes to the sitemap itself and updates it. So with Wix, you don’t have to worry about updating your sitemap and requesting Google to crawl it.

4- URL Redirect Manager

The next question is when you delete a page how you going to ask Google that it has been moved to a new location. That’s the right redirection of the crawler to a new page for the pre-existing page. Either it is 3xx redirect or 4xx redirects, Wix’s redirect manager lets you manage all the redirect of the website in one place at once. And it is way easier than said. Even redirects from the old domain are manageable with it.

5. Robot File Implementation

Another option Wix lets you edit. With robot.txt you can let tell Google which pages of your site to crawl. Putting the URL of the sitemap in your robot.txt file is not a challenge anymore.

In the end, Wix CMS provides you general SEO settings, it allows you to control the ability to let crawlers crawl or not crawl your website.  

Source:  Wix CMS for SEO

[virtualsure-blog]

Search Engine Optimization(SEO)

What is Search Engine Optimization (SEO)

SEO also is known as Search Engine Optimization is a process or a technique to optimize your website content to rank at the top of Search engines when the user searches for a keyword, search engine show indexed data in descending order considering many things like DA, PA, Quality Backlinks especially Do-follow links. Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). One key step in relevancy is to make sure that a website includes content that matches the terms searchers would use to find the site. Popularity, on the other hand, is measured by how many other websites, social pages, and hosted articles link into the site. If the site has relevant keywords that are properly placed and it has many other sites that link into it then the site will earn higher placement in search results.

What are DA and PA

DA stands for ‘Domain Authority’ and PA stands for ‘Page Authority’ Generally, your website DA should be 30+ and PA should be 40+, then only your website becomes appealing in eyes of search engines in the right way having the authority to rank you from others. Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. How to check my website DA and PA That’s simple, just go to Google search and enter ‘check DA PA’.There will be numerous list of website to check it now, click on any website and then enter your website domain example: “www.xyz.com” and hit enter and here it is List of some websites to check your DA and PA(.com) �� seoreviewtools ⦁ smallseotools ⦁ bulkdachecker ⦁ websiteseochecker

Why SEO(Search Engine Optimization) is needed

It is generally seen that when anyone goes to buy any product or services, he first google it to find the relevant product and services selling the company in the market, which makes it easy to select the best one from several options. A user mostly clicks on the first or second websites that will convert him to a potential buyer. So to rank on top of SERP(Search Engine Result Programme) he needs to do SEO of his business appealing the buyer to click on his link and to convert him to sell his product and services. Firstly websites need to develop Authority by creating high-quality do-follow backlinks that serve as a vote for that business to recommend a search engine as a valid result for that keyword. Generally, he will be required to do SEO(on-page optimization and off-page optimization) and track his results by Analytics SEO types/Types of SEO(Search Engine Optimization) There are two types of SEO: ⦁ ON-PAGE SEO ⦁ OFF-PAGE SEO

ON-PAGE SEO Optimization

On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. On-page optimization is the first and foremost step in SEO. It refers to optimizing website and content for a targeted keyword. The key techniques for the same include proper keywords and headings, ensuring content quality and paying attention to several other technical factors. On-page optimization not only increases the complete readability of your website (by the search engines) but also provides a better rank in the search engines Download Plugin “Yoast SEO” and install it in your WordPress website and activate it a) Keywords in the title tag. -Use keywords in your title tag b) Keyword in meta description tag-Use keywords in your meta tag/description tag c) Keyword in H1 tag–Use keywords in your H1 tag d) Using keywords in the pages description–Use keywords in your description while defining your page content e) Image Optimization- Optimize your Image tag, use ALT tag for describing your images to google f) The length of the content-Work on length of your page or blog (use 750-800 words for the blog at least) g) Duplicate content-Never use Duplicate or copied content on your website, if Google finds you guilty in this he may demote your blog or website for copying the content h) Keywords in URL-Optimize your URL to look genuine. never leave URL uncustomized as www.xyz.com/john32?14lkjhhjgjhtff i) The sitemap-use sitemap for your website to help Google crawl all your website properly j) Robot tag- Always add robot.txt file to your website to let Google know which page is to be indexed and which not

OFF-PAGE SEO Optimization

Offpage SEO is what you have to optimize out from your website for your higher SERP. Off-page SEO, also known as off-site SEO, describes optimization techniques that can improve your ranking in search engine results pages (SERPs). These techniques, however, happen outside of your site and involve attracting links from other websites, shares on social media, and mentions across the web. It consists of the following techniques: ⦁ Listing your business on local citation websites such as Sulekha, Justdial, Google my business, etc ⦁ Creating Do-follow backlinks with high referring Domains ⦁ Social Presence i.e make your promotion on Social media platforms such as Facebook, LinkedIn, etc ⦁ Posting your Advertisement on Classified websites such as olx etc

For more such Digital Marketing information visit ‘Virtualsure.in’

[seotipsandtricks-me]

If your mobile rankings have suffered recently, simply telling you to improve the mobile experience isn’t going to help you diagnose the specific problems you’re having. So, in this article, we look at nine reasons your website might not work on mobile and how to fix each issue. These are: Your site isn’t mobile responsiveYou haven’t optimised for mobile-first indexingSlow mobile pagesUnfriendly navigationPage content isn’t immediately obviousYou’re using popups / interstitialsYou haven’t optimised your CTAs for mobileClickable elements aren’t optimised for touchYour mobile forms are killing conversions With more than half of all web traffic coming from smartphones in 2018, mobile optimisation should be a priority for every brand. This is where the majority of consumer journeys now start and Google has introduced a number of algorithm updates over the years to favour websites that provide a strong mobile experience. Mobile optimisation FAQs Before we get into the specific reasons your website is struggling on mobile, let’s answer some of the most common FAQs surrounding mobile optimisation. How do I make my website mobile friendly? There are various approaches to creating a mobile friendly website but the two most common are: Responsive design: Create a single website that adapts layouts, content and element sizes to suit different display sizes.Mobile sites: Build a separate mobile website in addition to your desktop site. Responsive design is generally the recommended approach for most types of website, especially since Google has moved over to mobile-first indexing (more on this later). How do I optimise for mobile devices? This is a tricky question to answer in a short space but you’ll be getting a more in-depth answer throughout the rest of this article. For now, here’s a list of the key areas you need to optimise for the best mobile performance: Loading timesNavigationPage layoutContentElement sizes (text, images, buttons, etc.)Touch elementsWeb formsFile sizes (images, code files, etc.) Your priority is to create the best possible experience on mobile devices and it helps to focus on the limitations of these devices. You’ve got limited screen space to work with, potentially weak data connections and all users really have to navigate and interact with your site is their fingers. It pretty much comes down to visibility, navigation and speed. Why are mobile friendly websites important? With the majority of traffic now coming from mobile devices, this is where the majority of your marketing strategies are going to generate leads. The majority of consumer journeys now begin on mobile devices and poor experiences are going to kill your chances before they’ve even begun. That’s not all either. 53% of all traffic came from mobile in 2018Google rewards mobile friendly sites (and punishes the not-so-friendly)Various studies show users don’t return to a website after a bad experienceThat means poor mobile experience could cost you 53% of visitorsToday’s consumers move between multiple devices, making a consistent experience increasingly important Ask yourself how much time, money and other resources you pile into lead generation, increasing traffic and your other marketing strategies. Now, tell yourself 53% of that is wasted because you don’t have a mobile friendly website. That’s why it’s important. How much does it cost to make your website mobile friendly? Probably a lot less than not having a mobile friendly site will. Now, that we’ve covered those, here are the top nine reasons your website isn’t working on mobile. Your site isn’t mobile responsive Let’s state the obvious to begin with. The number one reason why your website might be failing to work on a mobile device is that it is simply not mobile responsive. This means the website doesn’t proportionally resize to different size screens. Responsive design isn’t the only approach to mobile optimisation but it is the one Google recommends and it makes a lot of sense from an SEO perspective (see reason There are challenges with taking the responsive route, though – especially when it comes to optimising page content for multiple screen sizes. The biggest mistake brands make is designing layouts and content for desktop and then trying to scale them down for smaller screen sizes. This isn’t going to create an intuitive experience on mobile. Instead, you need to create content with all devices in mind and consider the needs/limitations of these devices from the very beginning. This will enable you to make design choices that create a consistent, highly-optimised experience across each device. Quick tip Aim for a consistent experience across all devices so users can move from mobile to desktop and understand where everything is. Use JavaScript to only show the first sentence of large chunks of text on mobile and place a “see more” button users can click to read the full text. By using the display: none CSS property, this text remains visible to search engines but doesn’t show in the browser, allowing you to create page layouts that are perfectly scrollable on mobile. You haven’t optimised for mobile-first indexing As I say, responsive design isn’t the only approach to mobile optimisation and many brands have opted to develop separate mobile websites. The thing is, Google is changing the way it indexes web pages to reflect the fact that most searches now take place on mobile devices. Mobile-first indexing essentially means Google will now show the mobile version of a page by default, only showing desktop pages when no mobile version is present. For responsive websites, nothing really changes because the mobile and desktop versions of each page are the same. However, websites running any separate mobile pages need to optimise for the change. Here’s a quick list of what you need for mobile-first indexing: Your mobile and desktop pages contain the same contentBoth versions of your page have the necessary structured dataBoth versions of your page have the necessary metadataBoth versions of your page are verified in Search ConsoleAny rel=hreflang tags for internationalisation include separate links for mobile and desktop URLsYour servers can handle any increase in crawl rate for the mobile version of your siteYour robot.txt directives are the same (and optimised) for both desktop and mobile versionsCorrect use of rel=canonical and rel=alternate link elements between mobile and desktop versions Mobile-first indexing is still rolling out and you should have received a notification from Google in Search Console if your site has already been moved over. Don’t wait until your site is moved over to take action, though, because this will affect pages that are poorly optimised for mobile. Quick tip Although mobile-first indexing will apply to your entire website, any ranking changes will happen on a page-by-page basis. So start by optimising the most important pages on your site and work from there. For more information on mobile-first indexing, take a look at our previous posts: Mobile-first indexing: What does it mean for SEO?Google wants to clear up some mobile-first indexing confusionThe latest on mobile-first indexing Slow mobile pages Despite all of the research showing how slow loading times kill conversion rates, the vast majority of website fail to deliver this performance essential. In fact, Google’s own research suggests the average web page takes 15 seconds to load on mobile. The recommended best practice is no more than 3 seconds.             Source As of July 2018, mobile loading times are now a ranking factor which means slow loading times can hurt your position in the mobile SERPs. However, slow loading times also negatively impact multiple other signals that Google uses to determine where your pages should rank: bounce rates, time spent on page, pages visited, etc. More importantly, slow loading times kill your conversion rates and just about every other KPI in your marketing strategy. Quick tip Work with agencies/developers that make page speed a priority because this is one of the most important performance factors for the end user. If you’re using a WordPress website, take it easy on the plugins, optimise your images and files (CSS, JS, etc.) and use speed optimisation tools like Google’s free PageSpeed Insights. Unfriendly navigation The menu is one of the most important, if not the most important thing on a website. Small websites have quite a simple job, with the desktop menu being easily duplicated on the mobile version of the website. Large sites however can have difficulties. Some menus display many pages going up to third tier navigation levels. If this is transferred across to the mobile site there is the potential that the user will spend a long time scrolling through the vertical menu trying to find the right page. If you amend the mobile menu to only include top level pages you may be able to keep users on your pages, but they might be missing out on valuable information from the lower level pages. Quick tip Create a menu that works on a desktop and then try other ways of integrating the lower level pages on the main page to let users navigate to find out more if they choose to do so. Page content isn’t immediately obvious Scaling is always an issue with a responsive website and getting it to scale correctly whilst showing the correct information can be the difference between engaging the user and the user leaving your website. Having a logo, menu, slider and breadcrumbs before the content can look great on a desktop. When this is scaled down, the user may need to scroll a lot before they actually get to the page content. This has other issues as well if your pages all have the same header, with the user thinking that the page didn’t even change. Quick tip Test, test and test again. Mobile sites should be simple for the user to use and do not require all the flashy gimmicks of the desktop site to succeed. You’re using popups / interstitials Many websites use overlays or interstitials to promote the brands app, get a user to sign up to their newsletters or give special offers. When these are displayed on a mobile device they tend to have a negative effect on the user experience, causing frustration. Quick tip Use a banner instead to promote your content on a mobile device. You haven’t optimised your CTAs for mobile Optimising your website’s layouts for mobile devices is great but your success is going to be short-lived if your CTAs aren’t getting results on mobile. The effectiveness of your calls to action will depend on how you optimise the content surrounding them, their visibility on mobile, where you place them on the page and all kinds of other factors. Don’t assume your CTAs are going to perform on mobile just because they’ve been getting results on desktop. Quick tip Effective mobile CTAs need to be incredibly concise and so does the rest of your page content. Remember that text is going to bunch up on mobile displays, pushing your CTAs further down the page and forcing users to scroll further to reach them. Make sure you hammer home the key benefits of your offer using the appropriate headings and don’t be afraid to add extra CTAs for mobile displays. Clickable elements aren’t optimised for touch This is something else a lot of brands overlook while optimising for mobile. If you want people to actually interact with your website, you need to optimise for touch. Navigation menus, CTA buttons, web forms, media players and just about everything that turns casual browsers into potential customers revolves around touch gestures. Above all, make sure touch elements are large enough to interact with (padding is your best friend). Don’t try squeezing too many touch elements into a small space because people are only going to end up hitting the wrong thing. Also, make sure users can still see all the content they need to when touch elements pop up on the screen. For example, don’t leave people typing blind because their device’s native keyword has covered up the text field they’re trying to interact with. Quick tip Find the largest set of thumbs you possibly can to thoroughly test your website on mobile; they’ll soon find any potential issues. Your mobile forms are killing conversions Frustrating web forms can be the bane of users searching on a desktop. When this experience is switched to a mobile device it can be the difference between missing out on a lead to a competitor, or making the sale yourself. First of all, make sure you’re building your web forms with the correct HTML5 code so the relevant keyboard pops up for messages, email addresses, numbers, etc. Stick to single column layouts and, once again, use plenty of padding on every element so they’re nicely optimised for touch. Always remember how much of a pain typing on mobile is. Enable auto-complete and stick to the minimum number of fields necessary to reduce users’ workload. Quick tip Don’t make your form validation too strict; the aim is to help users complete your forms, not prevent them from submitting information. Useful tools There are a few things you can do/tools you can use to test the mobile-friendliness of your website: Check in Google Search Console for messages which would have arrived in March 2015, alerting you to ‘fix mobile usability issues’Google’s Mobile Friendly Tester – https://www.google.co.uk/webmasters/tools/mobile-friendly/Google Page Speed Insights – https://developers.google.com/speed/pagespeed/insights/ Finally your own mobile phone is always a good indicator. Perform a site search (type site:www.yourdomain.com) into your mobile browser. Next to your listing you should see a tag which states ‘mobile-friendly’. Still struggling? If you’d like one of our SEO or design experts to take a look at your site, call us today on 0845 123 2753. In the meantime, you might find these other mobile-related articles helpful: Content in the mobile age: Long form or short form?How to use context to improve your mobile search resultsWhy you should optimise your email campaigns for mobile The post 9 reasons your website doesn’t work on mobile appeared first on Vertical Leap.

[aglodiyas-solution]

robots.txt: How to resolve a problem caused by robots.txt

robots.txt file that informs Google what pages, URLs, or URLs they crawl. robots.txt format allows Google to crawl pages or not.

What exactly is robots.txt?

The majority of Search engines, such as Google, Bing, and Yahoo, employ a particular program that connects to the web to gather the data on the site and transfer it from one site to another; this program is referred to as spiders, crawlers bots, crawlers, etc.

In the beginning, internet computing power and memory were both costly; at that time, some website owner was disturbed by the search engine's crawler. The reason is that at that time, websites were not that successful for robots to, again and again, visit every website and page. Due to that, the server was mainly down, the results were not shown to the user, and the website resource was finished.

This is why they came up with the idea of giving search engines that idea called robot.txt. This means we tell which pages are allowed to crawl or not; the robot.txt file is located in the main file.

When robots visit your site, they adhere to your robots.txt instructions; however, if your robots cannot find your robots.txt file, they will crawl the entire website. If it crawls your entire site, users may encounter numerous issues with your website.

User-agent :*

Disallow :/

User-agent: Googlebot - Google

User-agent: Amazonbot - Micro office

The question is, how will it impact SEO?

Today, 98% of traffic is controlled by Google; therefore, let's focus on Google exclusively. Google gives each site to set a crawl budget. This budget determines the amount of time to spend crawling your website.

The crawl budget is contingent on two factors.

1- The server is slow during crawl time, and when a robot visits your site, it makes your site load slower during the visit.

2- How popular is your website is, and how much content on your site? Google crawls first, as the robots want to stay current, which is why it crawls the most popular websites with more content.

To use you use the robots.txt document, your site should be maintained. If you want to disable any file, you could block it by robots.txt.

What format should be used for this robots.txt file?

If you'd like to block the page with information about your employees and prevent the same information from being crawled, you can block the crawling, then seek help from your robots.txt file.

For instance,

your website name - htps://www.your 

Your folder's name is a sample

of the name of your page sample.html

Then you block robots.txt

user-agent: / *

Disallow; / sample.html

How do I fix a problem caused by robots.txt?

If you find that the Google search console appears as blocked robots.txt within the category called Excluded and you're worried about it, there is a remedy. If you are a friend, when you see that the Google search console appears as blocked robots.txt, it indicates problems with your websites or URLs. 

Let's find out how to fix this issue.

Visit your blog

Click the settings

Click on the custom robots.txt

Turn on

and copy and paste the robots.txt and paste the robots.txt

and then save.

How do you get your website's robots.txt file?

Visit this Sitemap Generator

paste your website URL

Click on generate sitemap

copy the code from below into the sitemap.

And copy and paste it into your robots.txt section.

User-agent : *

Searching is blocked

Disallow:/ category/

Tags Disallow: tags

Allow:/

After these settings, go to the custom robots header tags

Allow custom robot header tags for your robots.

Click on the home page tags. switch on all tags, noodp

Click on the archive, then search the tag page. Turn on noindex or noodp

Just click the link to open it and tag the page. Turn on all Noodp

After completing this step, Google crawlers index your website, which takes a few days or weeks.

What is the process behind the Google bot function?

Google bots will browse your website and locate it in the robot.txt file. It will not visit pages that are not allowed, but those that are permitted will be crawled before being indexed. Once it has completed the indexing and crawling, it will rank your site on a search engine's get position.

How do you check your website's robots.txt file?

It's accessible to Search for keywords in the Google search engine.

Type :

site: https://yourwebsite.com/robots.txt

In the

In the above article, I tried in my very best attempt to describe what exactly robots.txt is and how it could affect SEO, what's its format for the robots.txt file, how to resolve issues caused by robots.txt, How to obtain your website's robots.txt document, as well as finally, what exactly is Google bot function. robots.txt is required to provide the directions for the Google bot.

I hope I removed all doubts and doubt through my post. If you want to make any suggestions in the article, you're free to provide suggestions.

Website Link- aglodiyas.blogspot.com

Questions: What is a robots.txt file used for?

answer : Robots.txt is a text file that instructs the search engine's crawler which pages to crawl and which not.

This file is required for SEO. It is used to provide security to a webpage.

For example, Banking Websites, Company Login Webpage.

This text file is also used to hide information from crawlers. These pages are not displayed on search engines when someone searches for a query about your webpage.

questions: Is robots.txt good for SEO?

Answer: Robot.txt files help the web crawler Algorithm determine which folders/files should be crawled on your website. It is a good idea to have a robot.txt in your root directory. This file is essential, in my opinion.

question: Is robots.txt legally binding?

Answer: When I was researching this issue a few decades ago, cases indicated that the existence or absence of a robots.txt wasn't relevant in determining whether a scraper/user had violated any laws: CFAA. Trespass, unjust enrichment, CFAA. Other state laws are similar to CFAA. Terms of service are important in such determinations. Usually, there is terms and conditions of service/terms.txt.

[webseotoolz]

Webseotoolz offers a Free Robot.txt Generator Tool to create a robot text file without any effort Visit: https://webseotoolz.com/robots-txt-generator

[anshumantiwari123]

10 Elements of Modern Web Design That You Need to Know

Web Design is based on the idea that all elements will be displayed in the same location. Fixed layout makes professional design possible as web pages can be created without complex coding and time-consuming design.  Dynamic layouts differ from fixed layouts in that we can adjust the position of elements on the page depending upon the amount of space allocated for them. As a Web Designer, I create designs with fixed positions to streamline layouts and content creation.

1-      Gradient Style Manager

In the Gradient Style Manager, you can add, edit & remove global (multi color) gradients effects. These effects can be used by shapes, cliparts, textart and drawing tools.  The definitions of gradient styles are stored in a XML file as 'gradients.dat' in the program folder.

2-      Responsive Menu

Responsive menu is a responsive, multi-level menu that uses CSS only, minimizing the necessity of JavaScript. On traditional computers, drop affordable cms development services  down menus will be shown with this design. For mobile devices (touch), a stacked menu with the popular hamburger icon will be displayed.

Responsive Properties

The following properties are responsive.

·          visibility

·          object position

·          object size

·          appearance (desktop vs mobile mode)

 3-      SEO Assistant

 The SEO Assistant helps you make your web pages more search engine friendly. It scans the page for missing image descriptions, keywords, sitemap.xml/robot.txt, header tags, broken links and more. It is a 'modeless' window - meaning you can continue editing the website even while it is open.

 4-      CMS

The basic idea of a CMS is that a Web page contains content that’s generated on the server when requested to display. They’re often preferred over those without it because CMSs are easy to edit and add new pages, like blogs.

CMS tools make it easy to manage content. CMS store and display content in a fixed area, making them useful for pages on a website. Experienced users find that CMS allows for simple content management and frequent addition of new pages.

5-      Animation

CSS3 animations are effects that let an element transition gradually from one style to another, without using JavaScript or Flash. These animations can be applied to a wide variety of CSS properties, including background color, width, height, and even opacity. The Animation manager can be used to define these animations and assign them to objects in the CSS3 animation section of their properties.

6-      z-index

It is innovative to use CSS positioning in order to create pixel perfect layouts in HTML. Web Builder gives you the option of dividing each webpage into separate layers, which is a form of layering so portions can be overlapped and something that is not difficult with CSS. The higher elements that have a z-index are more opaque than the other ones depending on the opacity setting.

7-      Structured Data

Using Structured Data, Add Rich Snippets to your website.

A rich snippet basically shows extra information between the URL and the description. For example, if you search for 'Strawberry Ice-cream', then Google may include a picture of an Ice-cream, ratings of the recipe with other information also. It also stands out from the other search results. In one study, it was found that product descriptions with photos had a 14% higher user click-through rate. Photos helped them give off a friendlier, inviting aesthetic and also provide more information about the products themselves.

So how can we add rich snippets to your web site?

The Structured Data tool generates the JSON-LD code (schema.org) & automatically adds it to the page!

The following schemes are currently supported:

·          Event

·          Music Album

·          Music Playlist

·          News Article

·          Organization

·          Person

·          Product

·          Recipe

·          Review

·          Restaurant

·          Software Application

·          Video Object

 8-      Card Container

Cards can be messy. Instead of packing a clutter of cards in a small space, slide them into the Card Container to create a clean, organized layout. As just a layout grid & flex box container, the card container is a full-width, floating element. So, it cannot have an absolute position. You can use the Arrange Tools to move the container up or down the page.

 9-      Carousel object

Carousels are represented by horizontal sliding panels that display images or objects by scrolling text/content from right to left. The user can move to any specific panel on demand using the pagination icons, or browse the carousel sequentially by using the BACK/NEXT button. Carousels are able to take advantage of multiple layers and slides. They are an effective means of increasing website usability and engaging a user. You've probably seen a Carousel from sites like Apple or Blackberry before.

 10-   Image Hotspots

You can add links on an image with shapes. This may be useful for images such as a campus map or world map where you content management companies in india want to contain links to different pages. Shape values include: icon, rectangle, circle, or polygon. The tool tips pop up when hovering over the hotspot shape area.

[doverdigital]

guideline about search engine optimization

What is search engine optimization?

Search Engine Optimization (SEO) ,these methods are mostly used by marketing industries. which helps to get the page to rank higher in Google search engine. 

What is optimization?

                                 Optimization is the process of getting something better. In other words optimization is the process of getting high rank in search engines.

How search engines are works

Crawling: 

        Crawling which means collecting data in a website like data, files, images, videos and so on.

Indexing: 

Indexing , which stores and organizes collected data from crawlers or spiders. One who collects data from a website they are called as crawlers or spiders.

Ranking:

      Ranking helps to rank their websites based on relevancy. Which offers best relevant to least relevancy.

Advantages of search engine optimization

It generate targeted traffic

Sustainable clips

Result on time

Google search engines are trustworthy.

Types of search engine optimization

Search engine optimization has three types to move their websites to top of  google search engines. They are on page seo, technical seo, off page seo. Organic and organically we can move our pages on top of search engines. Now we can see one by one in detail.

On page seo:

Onpage seo , help to promote our website organically. To use onpage seo, here are few tools to promote your website in the top of search engines. By checking websites content, page, image, file etc. through this process we can enhance or improve our website's visibility at the top of the screen. By checking website content readability and seo analysis we can promote or advance our website. Through these ways we can advance our website rating in an organic manner.

Technical seo:

There are five types of technical seo to improve our website growth. They are search console, site map, robot.txt, schema markup, google tag manager and google analytics. 

Search console:

Search console is  a tool to monitor website ranking or score as well as how many of them are visiting your websites. Through this process, the search console tool helps the crawler to crawl their website or collect their data from a website.

Sitemap:

Sitemap is the file used to find out where the website's page, image, video, file,data are located. This file is mostly used by crawlers or spiders to find website pages, images,videos and so on.

Robot.text:

robot .txt is the tool which helps to allow limited websites to our webs. Because if we allow all the websites to our web means websites become overloaded so that website breaks by working.

Schema markup:

Schema markup means which helps to add extra blogs, images etc to highlight our website in google search engine . through this process we can see the best ranking result in google search engine. 

Google tag manager:

          Google tag manager helps to manage the tag in google. 

Google analytics:

Google analytics help to find how many of them are visiting our websites and as well as we are able to find our websites likes, dislikes, comments,website reach and so on.

Off page seo:

Offpage also promotes indirect traffic by backlink submission like  blog submission, article submission, image submission, video submission, ppf submission, pdf submission, document submission, audio submission and so on.

for more information visit:

[qualitysubmission]

Search Engine Optimization & Improvement Process

Search engine optimization is a training that each business should follow as it assists with supporting the site and rank at the top situations on the Search Engine Result Page (SERP). The interaction includes a long cycle that you want to follow.

Here are the significant advances that you should follow to think up a SEO system;

Research

Before you start your SEO, it is critical to examine and lead the essential examination. Since the web has a limitless number of sites, before you begin to come up with your SEO methodology, you should direct broad exploration. During your exploration, you want to keep a beware of two significant things which are as per the following;

Watchword Research — The right catchphrase research is the way into a fruitful SEO procedure. Without catchphrases, you can not comprehend how your crowd would look for you on the web. Pick precise watchwords to improve the “website’s ranking” positioning and arrive at your objective clients.

Contender Analysis — Marketing implies convincing your interest group that your item is superior to the ones sold by your rivals. To do as such, you should examine how your rivals are offering or remaining on the lookout. Also, to outperform them, you should construct the best item and content.

Content Building

Whenever you have concentrated on the advanced market, the following stage includes the making of content that is connected with your business. Keep in mind, quality written substance makes all the difference since that is what the crawlers creep to file and advance your site. You should compose a superior grade, extraordinary substance. This way you can have a superior positioning on the SERP prompting your business’ advancement.

Specialized SEO

Specialized SEO implies that your site meets the specialized prerequisites of the web search tool. This is vital to accomplish the objective of working on natural positioning and eventually traffic. A portion of the significant components of specialized SEO incorporate;

Page Titles

Site Map

Alt Tags

Meta Tags

Site Speed

Diverts

Broken joins

Robot.txt Files

Third party referencing

Third party referencing is the most common way of acquiring traffic to your site from different sites. These connections are normally called hyperlinks. Not all hyperlinks are worked by SEO specialists. Some of them are joins that you didn’t request. For instance, a blogger purchased another bike, and totally cherished it. What’s more, he composed a blog about it and connected it to the organization that made it called third party referencing.

This large number of steps assume a critical part in the improvement of your site, whether it is for a generally settled business or absolutely a beginning up. To make your image or mindfulness, making a SEO-accommodating site would place you in a mutually beneficial arrangement. Begin assembling your site now!!