#smart demand response market

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Smart Demand Response Market: Revolutionizing Energy Management

Introduction

In recent years, the global energy landscape has undergone significant transformation, driven by a combination of technological advancements, environmental concerns, and evolving consumer preferences. One of the most promising developments to emerge from this shift is the Smart Demand Response Market—a dynamic and innovative approach to energy management that is revolutionizing the way we produce, distribute, and consume electricity.

According to the study by Next Move Strategy Consulting, the global Smart Demand Response Market size is predicted to reach USD 75.5 billion with a CAGR of 10.8% by 2030.

Request for a sample, here: https://www.nextmsc.com/smart-demand-response-market/request-sample

The traditional model of energy delivery, characterized by centralized generation and passive consumption, is increasingly being challenged by the need for greater efficiency, sustainability, and resilience. Rapid urbanization, population growth, and the proliferation of energy-intensive technologies have placed unprecedented strain on existing infrastructure, leading to concerns about grid reliability, environmental impact, and cost.

In response to these challenges, the Smart Demand Response Market has emerged as a proactive solution that leverages advanced technologies, data analytics, and consumer participation to optimize energy usage in real-time. By enabling dynamic adjustments to energy consumption based on supply, demand, and price signals, demand response programs empower consumers to play an active role in grid management while simultaneously reducing waste, lowering costs, and mitigating environmental impact.

Understanding the Smart Demand Response Market

At its core, the Smart Demand Response Market represents a fundamental shift away from the traditional paradigm of energy management towards a more dynamic and responsive approach. Unlike traditional demand-side management strategies, which typically involve static load-shedding measures or time-of-use pricing schemes, demand response leverages real-time data and automated control systems to optimize energy usage in response to changing conditions.

Central to the Smart Demand Response Market is the concept of grid flexibility—the ability to balance supply and demand in real-time to maintain grid stability and reliability. This flexibility is achieved through a combination of demand-side resources, including smart appliances, energy storage systems, electric vehicles, and distributed generation assets, which can be remotely controlled or scheduled to modulate energy consumption in response to grid signals.

Key Components of the Smart Demand Response Market

Smart Grid Infrastructure: At the heart of the Smart Demand Response Market is a modernized grid infrastructure equipped with advanced communication, control, and monitoring capabilities. Smart meters, sensors, and automation systems enable real-time data collection and analysis, allowing grid operators to monitor energy usage, identify inefficiencies, and communicate with end-users.

IoT Devices and Connectivity: The proliferation of Internet of Things (IoT) devices has transformed the way we interact with energy systems, allowing for seamless integration and control of connected appliances, devices, and equipment. From smart thermostats and lighting controls to intelligent HVAC systems and home energy management platforms, IoT technologies play a central role in enabling demand response capabilities at the consumer level.

Data Analytics and Predictive Modeling: Data analytics and predictive modeling techniques are essential for unlocking the full potential of the Smart Demand Response Market. By analyzing historical usage patterns, weather forecasts, market prices, and other relevant data sources, utilities and grid operators can anticipate demand fluctuations, optimize dispatch decisions, and develop targeted demand response strategies to maximize efficiency and reliability.

Consumer Engagement and Behavioral Insights: Effective consumer engagement is critical for the success of demand response programs, as end-users play a central role in shaping energy consumption patterns and behaviors. Through education, outreach, and incentive programs, utilities and service providers can encourage consumers to participate in demand response initiatives, empowering them to make informed decisions about their energy usage and preferences.

Benefits of the Smart Demand Response Market

The Smart Demand Response Market offers a wide range of benefits for utilities, grid operators, consumers, and society as a whole. Some of the key advantages include:

Enhanced Grid Reliability and Resilience: By enabling real-time adjustments to energy consumption and load profiles, demand response programs enhance grid stability and resilience, reducing the risk of blackouts, brownouts, and other disruptions.

Cost Savings and Efficiency Gains: Demand response allows utilities to optimize grid operations, avoid costly peak demand charges, and reduce the need for expensive infrastructure investments, resulting in lower energy costs and increased efficiency for consumers and businesses.

Environmental Sustainability: By reducing overall energy consumption, minimizing reliance on fossil fuels, and integrating renewable energy sources, demand response contributes to environmental sustainability and helps mitigate the impacts of climate change.

Empowerment and Choice: Demand response empowers consumers to take control of their energy usage, providing them with greater flexibility, choice, and control over how and when they use electricity.

Economic Growth and Innovation: The Smart Demand Response Market stimulates economic growth and innovation by creating new opportunities for technology development, job creation, and market expansion in the energy sector.

Example with Real-World Applications

To illustrate the impact and potential of the Smart Demand Response Market, let us explore some real-world examples and case studies:

California's Flex Alert Program: California's Flex Alert program is a statewide initiative designed to encourage energy conservation during periods of high demand or grid stress. Through public awareness campaigns, outreach efforts, and incentive programs, the Flex Alert program empowers consumers to voluntarily reduce their energy usage during peak hours, helping to prevent blackouts and ensure grid reliability.

Enel X's Demand Response Solutions: Enel X, a global leader in demand response and energy management solutions, offers a range of demand response programs and services to help businesses and organizations optimize their energy usage, reduce costs, and earn revenue through participation in demand response markets. By leveraging Enel X's advanced technology platform and expertise, customers can unlock new opportunities for efficiency, sustainability, and profitability.

Smart Thermostats and Home Energy Management Systems: Smart thermostats and home energy management systems, such as Nest, ecobee, and Honeywell, enable consumers to monitor and control their energy usage remotely, adjust temperature settings based on occupancy patterns, and participate in demand response programs to earn incentives or rebates from utilities.

Inquire before buying, here: https://www.nextmsc.com/smart-demand-response-market/inquire-before-buying

Challenges and Opportunities

While the Smart Demand Response Market holds immense promise for transforming the energy landscape, it also faces a number of challenges and barriers to adoption. Some of the key challenges include:

Technological Complexity: The integration of advanced technologies, communication protocols, and interoperable systems presents technical challenges and compatibility issues that must be addressed to ensure seamless operation and interoperability.

Regulatory and Policy Uncertainty: Regulatory frameworks, market structures, and incentive mechanisms vary widely across regions and jurisdictions, creating uncertainty and complexity for market participants and stakeholders.

Consumer Awareness and Engagement: Despite the potential benefits of demand response, many consumers remain unaware of its existence or hesitant to participate due to concerns about privacy, comfort, and convenience.

Data Privacy and Security: The proliferation of IoT devices and smart technologies raises concerns about data privacy, security, and cybersecurity threats, which must be addressed through robust privacy policies, encryption protocols, and data governance frameworks.

Market Design and Coordination: Effective coordination and collaboration among market participants, including utilities, grid operators, regulators, and technology vendors, are essential for the success of demand response programs and the realization of its full potential.

Despite these challenges, the Smart Demand Response Market presents significant opportunities for innovation, collaboration, and market growth. By leveraging advanced technologies, data analytics, and consumer engagement strategies, stakeholders can unlock new value streams, enhance grid reliability, and accelerate the transition to a cleaner, more sustainable energy future.

Conclusion

The Smart Demand Response Market represents a transformative force in the energy sector, offering a dynamic and innovative approach to energy management that is revolutionizing the way we produce, distribute, and consume electricity. By enabling real-time adjustments to energy consumption, optimizing grid operations, and empowering consumers to participate in demand response programs, this emerging market holds immense promise for enhancing grid reliability, reducing costs, and mitigating environmental impact.

As we continue to confront the challenges of climate change, resource scarcity, and energy insecurity, the Smart Demand Response Market offers a path forward—a path towards a more resilient, efficient, and sustainable energy future. By embracing innovation, collaboration, and shared responsibility, we can harness the power of demand response to create a brighter, more sustainable world for future generations.

In conclusion, the Smart Demand Response Market is not just a technological solution or a business opportunity—it is a vision for a better, more equitable, and more sustainable future. As we embark on this journey of transformation, let us seize the opportunities before us, confront the challenges ahead, and work together to build a world where energy is clean, reliable, and accessible to all.

[ninapi]

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┊┊┊✧ ⁺ ⁺╚══ Wind Pillar ╝

Premise: Days in the life of the Shinazugawa household, based on my previous story (link here).

Word Count: 3263

Note: This was requested by the lovely @yourlocalangie, “little family moments in the shinazugawa household with the reader and their children.” 🫶🏻

─── ･ ｡ﾟ☆: *.☽ .* :☆ﾟ. ───

A typical day in the Shinazugawa household started very early in the morning. Even before the sun got a chance to go out, Sanemi, his wife and the children would be on their way down the mountain with a cart full of goodies.

Over the years the farm had grown quite a bit.

Mia and her husband had babies and now your chicken coop is full to the brim with lovely birds and delicious eggs for your family and the towns people.

The milk from your farm was considered the hottest item in the market, getting a consistent queue of customers since very early in the morning, creating a high demand.

After an intense morning of sales, the Shinazugawa family heads back to their farm for a well deserved home cooked meal.

The afternoons were particularly busy, since they would all go to the market together, the rest of the work had to be done after lunch.

"Sanehiko, you're on milk duty, make sure they at least fill two of the big jugs."

"On it father." Sanehiko, the eldest of the lot was the most invested in the family business. He learned from his mother from a very young age how to tend the animals and get the milk from the cows, being the best at it in the family. He thoroughly enjoys working on the fields as well, always looking for a way to help with the crops and making sure everything was in order, out of all of them he was the most responsible and down to earth, being the eldest had a big impact in his way of living, much like young Sanemi he is constantly thinking of the wellbeing of his family and does his best to support his parents.

"Genma, you're in charge of picking the best tomatoes to sell tomorrow. Water your mother's herbs when you're done."

"Yes father!" Genma was the sweetest of them all, always wanting to please his mother and father alike. Sanemi was forever jealous at the fact that he was a momma's boy, he reminds him so much of Genya he wishes he would look up to him the way his brother used to do, but his mother is softer and prettier, of course anyone would choose her instead, he would do too.

"Remi, help your mother separate the black from the red berries and put them in the different baskets. If you behave, I might show you the third form." His only daughter was the closest to him, she inherited his spirit and even if she's not even three yet she begs her father to teach her his wind breathing techniques, days he decides to indulge her even the tiniest bit are the happiest around the house.

"(Y/N) you concentrate on the marmalade and watching Senri, I'll take care of the rest there is to do around in the fields and pick up the eggs." reaching over for your husband, you placed a soft kiss to his lips, nodding at his instructions. You were still very much pregnant and doing more than that would be harsh on your body. Patting your bum lovingly, he rolled his sleeves up and headed back to work.

"Mma this!" Remi was diligently following her father's instructions, pulling a berry that wasn’t ripe out and showing it to you in her tiny hand. "Good eye, baby. Let's put those a side ok? We don't want the marmalade to be sour." happily she set it on a plate and continued with her designated job.

No day was the same. Having a farm gave the kids the opportunity to be active and learn from their parents skills that would be useful in the future. Sanemi made sure to rotate them around the tasks, he wanted his children to grow as strong as he was and as smart as their mother, he wanted nothing but the best for them.

By the end of the day they were all tired and ready for bed as early as the sun would set that day.

─── ･ ｡ﾟ☆: *.☽ .* :☆ﾟ. ───

Sundays were off. It didn't matter how much work was pending in the farm, how many eggs the chickens lay that morning, how much money they made that week, nothing mattered. Days off were important for the Shinazugawas.

Sanemi didn't get much time to lay around with his youngest since he is always so busy, but Sundays were normally deemed 'Senri day'.

Today though, he had slightly different plans.

You just finished bathing Remi and Senri when you heard Genma squealing like a little piglet.

"Genma get your ass here right now!"

Your husband sounded pissed. He rarely yells at the children, no matter how angry he was.

"Mother!!! Help me!! Father has gone crazy!! MOTHER!!!" his cries for help made you run outside your house, just to see your husband chasing your child around the fields with a sharp knife in his hand.

"Shinazugawa Sanemi. What on earth are you doing?" the child crashed against your leg, hiding behind it. If there was someone who could save him, that would be you.

"Tch." he was forced to stop running by your deep angry mother glare, "I just wanted to give him a haircut, love. Don't know why he's running away like a freak. Did you see him run? How is he faster than me? He's five, this makes no sense."

The four Shinazugawa children took after their father in their physical strengths. Sanehiko could lift a grown pig up since he was four. Genma had super speed, apparently. Remi had his blood thirst and Senri broke Sanehiko's finger when he was just three months old.

You brought Genma up into your arms, looking into his terrified eyes. "What's wrong, baby? Why aren't you letting your father cut your hair? You can't even see of how long it is."

"He....wanted to shave the sides of my head...." the child buried his face on your chest seeking for comfort, this always irritated Sanemi. He understands he is still young and that’s completely normal, but nobody but him and maybe Senri should be allowed to do that. Being jealous of his own children was a new low for the pillar.

"Stop being such a cry baby. I will do it whether you want it or not, I'm your father I do whatever the hell I want."

"Seems like you enjoyed sleeping out by the kitchen, darling." all trace of color drained from Sanemi's face instantly.

"B-babe....let's talk this out, ok? I just wanted to give him a haircut, you know he needs one." and he did, but you didn't like the way he was speaking to the child.

"Why are you shaving his head though? He looks so cute with his long hair." you were peppering soft kisses all over his little face, making him giggle.

By now Sanemi was sitting on the floor beside you, heaving out a long defeated sigh. "My brother...he had his hair like that. I guess I miss him."

"Oh my love...." setting your child down, you embraced your crestfallen husband, kissing the side of his face. "I know you see your brother in Genma, but you gotta remember he's your son and he is just five. Running after him with a knife in your hand isn't considered bonding."

"Father. It’s ok, you can shave my head. I don't like that sad face you're making." he brought Genma into a strong embrace and you all remained like that for a while. He missed Genya dearly, but having you around was more than he deserved.

"Remi too, Remi too!!!" your little girl jumped on Sanemi's back, nuzzling his neck with her little nose.

Sanehiko was holding Senri, confused by the knot of people before him. "What's going on?"

"Just come here, dammit." he settled for leaving Senri in your arms and gently nestle himself on your side, one of his hands holding one of his father's.

The Shinazugawa household was warm and full of understanding.

─── ･ ｡ﾟ☆: *.☽ .* :☆ﾟ. ───

After a well deserved break, your husband was now getting into your shared futon ready for a good night sleep.

He loved caressing your enlarged belly, there was nothing he enjoyed more than seeing you carrying his babies, knowing you had a part of him inside of you. He would always fall asleep while tracing patterns on your tummy, face pressed on the side of your neck.

Maybe it was the emotional afternoon your family had, maybe it was the long walk up the hill from the day before. The reason was unknown to you but a sharp pain on your lower half alerted your sleepy husband.

“(Y/N) what’s wrong?”

“Is coming Nemi.” as if on cue, your water broke all over your freshly laundered covers.

“What do you mean is coming? Isn’t it too early? Fuck, what do we do now? Can you wait until I go call the midwife?” he already knew the answer to that question, your body was moving on its own into a good position to deliver the baby.

“Can’t do. We gotta do this on our own, I’ve done it four times already and you’ve been there for every single one of them, we know what to do.”

“Are you out of your fucking mind (Y/N)? What if there’s complications? Senri gave you a hard time.” he was panicking now, removing the covers completely to give you more space, “Hell, you haven’t even finished waving the basket, where is the baby going to sleep?”

“SANEHIKO.” the contractions were heavy, painful, one right after the other, you needed a cool headed person around while your husband hyperventilated in a corner of the room.

“Yes, mother?” the child had already gone to bed, but was still awake thankfully, coming to your aid instantly.

“The baby is coming my love, you know what to do right?” the child nodded making his way over to the kitchen, returning not long after with clean cloths and water.

“Take Senri, we need his basket. Remember, don’t come out of the room until I go look for you, no matter what you hear. This goes for the rest of the gang too, keep an eye on all of them.” Sanemi’s anxiety driven self was finally grasping reality, just in time.

It was now just the two of you in your room. The same room you and your brother were born in, the same room where your four children came to this world. “We can do this, love.” Sanemi held your hand as tight as he could getting in between your legs as you started pushing your fifth child out. Thankfully there were no complications, the child came out fast and with minimal effort, more than ready to come out and meet her family.

Sanemi was ecstatic when he saw his baby girl for the first time as the adrenaline rush was finally settling down. He somehow thought he’d have another boy; it was a pleasant surprise. He was so into it that even forgot he had to clip the cord, almost dragging you out with him when he pulled the baby close to his chest. She looked just like you, his beautiful little treasure.

After cleaning you and the baby, Sanemi set the child on his son’s basket, wrapped into a little cocoon where she slept peacefully tired of the whole adventure.

“How are you feeling, baby? You did such a good job. You’re a pro at this now you have my respect I could never do that, specially not now that I saw it so up close, that shit's not for the weak. I knew I picked the right wife.” this made you giggle, pulling your husband in for cuddles. You probably needed space but all you wanted was to be in his arms.

“I feel less heavy. A bit sore though.” he was rubbing circles onto the side of your hip trying his best to relieve the pain even if it was just a little.

“Do you want me to call the kids in? I can take Sae to them so you can rest some more.”

“Yeah, I don’t think I can handle Remi jumping on me right now.” you both chuckled, staring dreamily into each other’s eyes.

The children were overwhelmed with how cute their little sister was, Genma was particularly over the moon as he wasn’t the only one with dark hair any longer.

Sanemi explained to the kids that their mother needed to rest just like when Senri was born, they needed to behave, be gentle and stay out of troubles. But even after his father’s speech, Genma managed to sneak out of the room quietly and was now kneeling by your side.

“Mother, is your belly ok? Do you need belly rubs?” his sweet little voice was music to your ears, his gentle nature was truly a gift.

“I would love that, sweetie. But does your father know you’re here?” the child swallowed hard seemingly nervous but opted for ignoring the question and go straight to work, gently massaging your sore belly. “I will go to bed in a bit, just thought you might need belly rubs.” he looked like a little delinquent now that his father styled his hair with such a fashion forward design, it was the cutest thing in this world.

“Thank you, baby. You’re the best.” sitting up slightly, you gave your toddler a good night kiss, sending him his way before anyone noticed.

Sanemi noticed of course, but he didn’t say anything, he knew his son, he was probably just making sure his mother was still alive after the deafening screams heard all over the house during the birthing process.

He took Sae back to your room, leaving Senri to share his eldest brother bedding arrangements for the night to give you some extra time to finish the second basket the next day.

Finally going back to your side, Sanemi nearly collapsed on top of you, proud of the evening accomplishments but as tired as one can be, it never even crossed his mind he would help deliver his own child, it was an insane experience. “So how does it feel being the father of five children?” teasing your man was fun, especially when he was this tired, he gets way softer.

“Makes me want to put another one inside of that delicious looking-“

“SANEMI!” he bursts out laughing, burying his face on your hair.

“Just saying... Feels pretty good though. You know I come from a very large family, it feels great having all this tiny loud brats running around, makes me feel complete. You’ve given me so much…”

You were dozing off on his chest, placing a kiss on it before closing your eyes, “I would give you the world, my love.”

─── ･ ｡ﾟ☆: *.☽ .* :☆ﾟ. ───

Being a parent to five children was not easy.

The age gap wasn’t as helpful now a days. When Genma was born Sanehiko was already old enough to understand what was happening. But having three children in a row was taking a toll both physically and mentally on you and your husband.

Remi was difficult to handle, always so full of energy. Senri was still just a little baby but was currently learning how to walk on his own, accidents following his every step. And Sae was milking the life out of you, her appetite was like no other.

You were tired and so was Sanemi.

Even the market stall had to go on a little break, this didn’t happen when Senri was born. He’s always been a quiet baby, would sleep most of his day. But Sae was always hungry and would constantly ask to be fed.

Sanehiko was deemed Senri’s guardian, while Sanemi held onto Remi for dear life majority of the day. The farm still needed to be tended to and you would have to go back to the market soon or the goods would be lost. Genma was tasked as your moral support or how Sanemi liked to call it ‘your servant’, he was in charge of making sure his mother had everything she needed, so he would go on fluffing your pillow every few minutes, bring you water, rub your belly, help you hold his sister while you changed her. He was a big help regardless of what the others said.

“Nii-nii look.” Remi would run over to the house to show her brother the vegetables she picked, the bugs she found, she even brought an egg, her hair littered with feathers making you giggle at the mental image of your husband trying to catch his daughter and chase her out of the coop. She’s always been given easy tasks as she’s still very little, but she was now helping her father with the farm, it made her feel important.

Genma knew she was taunting him, but he was where he wanted to be, there was nothing he’d rather do than to help his mother and new sister to be comfortable and well, he was a man now, the Shinazugawa are strong, he got this under control.

You were dozing off while feeding your daughter, Genma already snoozing on your lap, when you heard tiny feet running in your direction. You could see Remi on Sanemi’s shoulders picking corn in the fields from the window, this could only mean one thing.

“Senri, is that you?” a tiny hand was holding onto the doorframe, supporting his own weight. His brother was supposed to be watching him, but your children all take after their father, you knew Sanehiko wasn’t at fault, it was most likely Senri who sneaked out.

“Come here, my love.” he lets go of the door stumbling clumsily into your arms, “Did you miss me? I sure miss you, my baby boy. It's time for your nap, isn’t it?” he was climbing onto you, stepping on Genma’s hand in the process but very diligently skipping over his newborn sister as if afraid of hurting her.

In under a minute, you could hear your restless son lifting things around the house, scrambling in fear. “Sanehiko, he’s here baby.” a tuft of white hair was now peaking from outside the window, he didn’t want his parents to notice he lost a brother but got caught regardless. He was panting, face covered in sweat, “He disappeared so quickly mother, I swear I just looked to the side for a second and he was gone.”

“I know sweetie, I know. Why don’t you come here and rest with us for a while? We all need a nap.” That was a tempting offering, he was tired that was a fact. Having to look after his little brother, while being constantly awoken at night by a crying baby was a bit too much for a nine-year-old. He nestled on your side, giving you some extra support on the arm that was holding your daughter. Quickly falling asleep like the rest of the gang, face comfortably pressed on your shoulder.

Sanemi had picked up some of your lavender for tea, hopefully that would get you to sleep better. He was about to announce his plan when he saw more than half of his family sprawled on the floor, enjoying an afternoon nap, the sun beams coming through the window were shinning on the beautiful face of his darling wife the love of his life, and his offspring.

His youngest toddler was dozing off on his head, her arms now dangling to the sides of his face. Seems like everyone had the same idea.

He put her down on her eldest brother lap, and she curled on your side immediately, holding Sanehiko’s arm like a pillow. Sanemi went on your other side, cradling you, Genma, and Senri to his chest, letting out a content sigh out and kissing your forehead softly trying not to wake you up.

His life could be chaotic and had been quite challenging over the years, but once he found his happy place, he wouldn’t trade it for anything in this universe, and that was you.

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Tagged babes: @doumadono

Master list Next Chapter

[yamujiburo]

This may be a bit out of your area of expertise, but you're the only person on this website I really know of who could know anything about this, and after your storyboard artist post was so informative, I decided I may as well toss my hat into the ring. I am passionate about character design. Would you know anything about whether this a role that's worth pursuing?

I used to want to be an animator, but heard too many horror stories about the field and decided not to pursue it; a smart choice in retrospect, since as it turns out I simply CANNOT do art in an academic setting. Now I'm trying to go through to be a teacher as a "safe" option, since it's ethical, stable, and comes with good pay and great benefits in my country. However, I'm starting to realize I don't want to be in the school system for the rest of my life, and may be choosing safety over fulfillment. I want to design characters, but I've never been able to see a way to make a living off of that. Now I'm realizing the perfect role for me may have been in front of me all along?

I'm starting to think I may want to start looking into character design. Do you know anything about this job?

I think it's worth pursuing anything that you're passionate about~

I'm mainly a storyboard artist/episodic director but I've done a lot of visdev character design~ It's a tough job to get into full time just because there's not as many character design jobs and a highly competitive position. I'm unsure of what kind of knowledge you're looking for. Might help to ask a more specific question? It's just such a big job that varies from production to production, there's different types of character design, the responsibilities you have depend on what kind of media you're character designing for etc.

But to go back to the meat of what you were saying, I'd say it's worth it. But if you don't want to give up the stability of a teaching job, you can do both (depending on how demanding teaching is). Part time freelance is always an option, which is my go to. I usually take on about 5-10 hours a week of freelance if I'm offered a character design opportunity. But for freelance it is important that you market yourself and get your name out there so you can get those opportunities (which honestly might be the harder part of that job)

Hope this kind of helps and answers your question!

[misshoneyimhome]

Idk why but I love the idea of Willy with someone who works for the NHL at the Toronto HQ like maybe not in the media team but part of their global marketing division, and they have a great connection because she works with the Swedish office so often and they’ve created a great friendship outside of hockey but as she’s such a high power human and that would be an HR disaster they keep it at a distance. But everyone knows they need to bang so at a holiday party they get caught under the mistletoe together (caught meaning Auston following them around holding it above their heads like an idiot wingman, but also they’re glued to each others sides so they don’t make it easy on themselves) and the Maple Leaf lads aren’t going to let them get away without finally making a move, mostly because they’re tired of Willy’s pining!

Alrighty babe, I mist admit that I wasn't entirely sure where I was going with this 😅 But, I do hope that it caught just parts of what you'd imagined ❤️ otherwise, as always just hit me up 😉

➼｡ﾟ

Don't mix business with pleasure I William Nylander ✿❄︎

"Come on, Willy, just sleep with her already," Mitch's voice rang out in the locker room as the team prepped for practice. “I mean, you've only been into her for like six months already…”

William couldn't help but chuckle at his teammate's blunt comment, even though there was perhaps some truth in it.

"I can't just sleep with her... you know where she works, right?" William responded; a bit hesitant as he adjusted his hockey gear.

"Yeah, she's got a high-up job, but seriously, you two have been ogling each other since she first talked to you about Sweden," Mitch explained, letting it be known that the whole team was aware of the chemistry between you and their teammate.

Working at the Toronto HQ had been a huge achievement in your career, especially at your age in your mid-twenties. The promotion was a result of hard work and dedication, a significant step forward that you had relentlessly pursued.

And it was only a few weeks into your new position when you’d first encountered the Swedish forward, William Nylander. You and your team had invited all the Swedish players in for a meeting, as you were preparing for the up for the upcoming global series event set to happen in Stockholm, the capital of Sweden.

Being part of the global marketing team, you were tasked with managing the event schedule for this huge event, knowing that the Swedes, especially William, would be very much under the spotlight. He wasn't just a star player for the Leafs but also a familiar face in what he considered his home country -Sweden. And right from that moment, an immediate connection sparked between the two of you.

Sure, your professional responsibilities demanded commitment, but amid the discussions in the meeting rooms and event arrangements, there was an unspoken bond in the air - a mutual understanding that went beyond regular work interactions.

William's gaze was fixed on you from the start, as he quickly noticed your voice, gentle and warm, filling the room, a comforting tune to his ears, and your captivating smile and evident passion for your work were magnetic.

You were incredibly smart, and the way you weren’t afraid of speaking your mind, and man-handle those around you who gave you nothing but hell, merely because you were younger than them, had him all intrigued.

And he knew he had to at least try and be around you for more than just a few meetings.

So, days slowly turned into shared moments – casual coffees during breaks, filled with laughter, genuine talks about life beyond the sports arena, and a mutual admiration for each other's dedication to your careers. Yet, underneath this professional facade, there lingered an undeniable tension; an unexpressed longing held back by the responsibilities of professionalism.

You tried to keep things innocent, staying at arm's length and keeping a cool, business-like attitude. But his charm, laughter, and jokes easily cut through the formal work setup, reaching a deeper part of you.

Especially during the Global tour, when you, alongside all the coordinators and Swedes across the NHL-teams, Red Wings, Wilds, and Senators, spent endless hours together sorting schedules, doing interviews, signing autographs, and handling whatever else cropped up.

It became increasingly harder to stay far away from the lad from Stockholm. Yet, both of you knew you had to deal with this undeniable chemistry, sidestepping unspoken feelings that came up whenever you were together.

And perhaps you were a little bit better at it than William.

"Planning to root for us?" he teased during a discussion about the team’s marketing plans.

"Willy, you know I can’t take sides like that; I'm part of the NHL, remember," you replied with a sweet smile.

"Fair enough, but I wouldn't mind hearing you cheering my name one day... supporting the Leafs," he almost whispered, making sure not to make it too obvious to everyone around that your relationship was slowly becoming more than just colleagues. Perhaps even closer than just friends.

But you brushed it off, keeping your attention on your tasks at hand.

Meanwhile, the Maple Leaf lads, always keeping an eye out, couldn't resist teasing and joking around, fully aware of the growing attraction between you and William.

"Looks like someone's aiming high up there," Auston teased William as soon as he’d returned to the group. "So, that's why you're always hanging around, 'assisting' whenever the big boys are here."

"She's not involved in any of that," William defended with a chuckle.

And it did hold some truth to it.

However, he couldn't deny the way you looked in your stylish vintage suit-pants, your hair nearly flawlessly styled, and your makeup enhancing your natural beauty. It occupied too much space in his hockey-focused mind.

Thoughts of your figure lingered in his thoughts, and every time there was a game either at the Scotiabank Arena or elsewhere, he'd search for you in the crowd.

_

As the holiday season drew near, the team's cheerful vibe set the stage for playful banter and, not to forget, the big company Christmas party in Toronto, where the entire headquarters received invites, including the Toronto Maple Leafs players and management.

And amid the festive ambience, the players were casually dressed in their best business casual attire, chatting and mingling, across management levels and occupations.

However, it was Auston's smug look that caught William's attention, prompting him to swiftly turn his head, when you entered the venue.

Your semi-long red dress hugged your figure snugly, and your legs looked elongated by your tall heels, as a blazer draped over your shoulders, and you held a clutch close to your side.

"Hey, Willy, I think you dropped something," Morgan teased as the blonde Swede couldn't take his eyes off you from a distance.

"What?" William questioned.

"Your jaw," the defenseman jested, prompting chuckles from the rest of the guys.

William did his best to shrug off his teammates' playful remarks with laughter, but his gaze remained fixed on you.

And a few moments later, as you picked up a delightful glass of champagne, your eyes met his as well.

It was a tender moment as your eyes locked from across the room, and the atmosphere seemed to grow a bit more intense. You almost sensed his presence, feeling as if his breath was upon you, as the two of you stood almost motionless, the background noise gently fading away.

But then you shook your head, needing to break the intense moment and return to reality as Shannon Hosford's lively storytelling filled the room.

"I swear you have to make a move tonight," Auston chuckled, noticing the not-so-subtle shared moment.

"I wish…" William murmured softly, a faint smirk touching his lips. "Maybe there'll be a Christmas miracle," he chuckled lightly before turning his focus back to his friends.

And that idea sparked something in Auston's mind.

A Christmas miracle—or perhaps just a gentle nudge in the right direction.

As the night progressed, Cynthia Devine delivered a heartfelt speech, followed by Brendan Shanahan, and then a delightful three-course meal. You found yourself engrossed in amusing conversations with the Toronto Maple Leafs' staff. Given your recent close work with them, striking up casual chats felt almost second nature.

Then during the pivotal speech delivered by the NHL Toronto HQ president, William decided to make a move, as he sensed your efforts to keep a distance from him throughout the evening, yet he also felt that it wasn't truly what you desired.

So, as everyone stood, their attention fixed on the stage in the beautiful venue, William moved closer to you, positioning himself right by your side, his shoulder gently brushing against yours. You glanced slightly in his direction, catching a glimpse of his handsome features, before turning back to face the stage, a faint smile playing on your lips.

Just his close presence alone made you feel a sense of warmth.

Then something more tangible occurred.

William delicately and slowly nudged his right hand against your left, which hung by your side, and he lightly traced his fingers against yours, attempting to interlace two of his fingers with your palm, gently wrapping them around your little and ring finger.

Initially, your heart skipped a beat. You knew his touch was almost innocent, yet if anyone from the headquarters spotted you intertwining fingers with an NHL hockey player, HR would undoubtedly raise concerns. It would be deemed a violation of regulations and considered highly unprofessional.

But you found it hard to resist.

Gradually, you relaxed your tensed posture, allowing your arm to hang freely, permitting William's fingers to intertwine further with yours.

However, your actions didn’t go unnoticed.

As Auston saw the subtle finger play between you and William, he was quick to make his move. However, just as he was about to execute his plan, the speech concluded, prompting both you and William to swiftly pull your hands apart and join in the applause with the rest of the crowd.

The room filled with loud sounds as the clapping continued for what seemed like minutes, but it was minutes you relished simply standing next to the tall Swede. Then, as the applause gradually faded and the crowd dispersed from the floor, you took the chance to steal another glance at William. But you weren't alone.

Auston was nearby, and with a smooth move, he produced a small green plant from behind his back. Looking innocent, he whistled and casually raised his hand, looking in a different direction as he held the mistletoe just above your heads.

Both you and William couldn't help but chuckle at Auston's not-so-subtle attempt at matchmaking. Yet, there was an understanding that perhaps engaging in intimate contact with William under the guise of mistletoe tradition might make it more acceptable. Your eyes met his once more.

William immediately caught on and subtly moved a bit closer to you, if that was even possible.

It felt like an unspoken agreement. Both of you knew what you desired most in that very moment. However, the moment was interrupted naturally by a colleague calling you over, and once again, you had to separate.

Both Auston and William let out deep sighs, feeling the missed opportunity keenly. So close, yet so far.

Fortunately, no more than an hour passed before another opportunity arose. And this time, Auston was determined to have your lips connected with William's.

The dance floor was packed with guests, music blaring through the speakers, as you had just grabbed another drink from the bar when William approached you gently.

"Not sure if it's appropriate," he softly chuckled. "But you look absolutely amazing tonight."

His attempt to remain polite and professional, while also being charming and flirtatious, amused you. And you couldn’t deny that there was a part of you that simply wanted to give in to the temptation.

Glancing around and spotting none of your managers or colleagues, you leaned in with a confident, teasing expression.

"Only tonight?" you teased back, earning a light chuckle from William.

"I think we both know I think you always look amazing," he corrected himself with a laugh.

And once again, you both felt the tender moment burgeoning between you, as Auston slowly made his way closer.

And again, he took out the little green plant, holding it just above your heads casually, prompting more light chuckles. But this time, you and William silently agreed that it was happening.

As you took a deep breath, fully aware of the countless regulations about to be crossed, you leaned in towards him, meeting his touch halfway as he slowly inclined to let his lips meet yours.

His hands found the curves of your hips as you placed yours on his muscular upper arms, softly leaning into the kiss.

The moment was absolutely perfect.

William's lips felt just right against yours, his closeness feeling wonderful, and the shared breaths creating a heartfelt connection. Your heart quickened, and excitement surged through you with the intensity of the kiss.

But as much as both of you desired for it to last longer, you knew you had to pull away to avoid drawing too much attention.

So, reluctantly, you let out a breath, took a small step back, and willed your heart to calm down, mentally processing the rush the kiss had brought.

Even after parting, amid exclamations and chuckles from the players, the sensation of William's lips lingering on yours remained.

But you knew it couldn't continue, and so you made a painful decision and began to walk away. Heading straight towards the ladies’ room, conflicting emotions clashed with rational thoughts in your head.

And just as you were about to reach for the door handle, William's hand grabbed yours and turned you around, pulling you close to him.

"Willy," you exhaled, slightly bewildered by his sudden action. "Please, we can't…"

"I know, but..." His voice softened as he pondered how to articulate his thoughts. "I know we can't be together, not now and maybe not ever... but I need you to know, no matter what happens, my heart belongs to you."

His words were tender and filled with emotion, conveying a depth of sincerity that struck a chord within you.

And attempting to respond while standing close together in the hallway, grateful that no one interrupted your private moment, you began, "Willy..."

"You don't have to explain - I understand it's your career, and I don't want to jeopardize it - but I just needed you to know how I feel; otherwise, I'd regret it for the rest of my life."

Slowly untangling himself from your proximity, he then started to walk away. However, you couldn't let him leave like this.

After his heartfelt confession, even though circumstances seemed against you, you couldn't let him go without a response. Determinedly, you strode towards him.

"Willy," you called out loudly, causing him to turn around and face you again, just as you leaned in to connect your lips briefly once more.

"Just so you know, I'm not saying never."

A small smile graced the hockey player's face as he let out a relieved sigh, your words simply reassuring him that what was happening between you wasn't entirely off the table for the future.

[teaberrii]

Chapter Four: Hi, Neighbour

Alhaitham has the looks and the smarts. He will also be the stand-in CEO for his grandfather's company for a year.

But, he's been mysteriously cursed to turn into a cat every night since his eighteenth birthday… until he meets you, an employee at his grandfather's company, who rescues him as a cat and changes him back with one kiss.

Alhaitham/You

Notes:

Cross-posted on AO3

Female reader

Chapter index at the end of chapter one

You're usually the one responsible for your sleepless nights. Like that time when you were nervous about giving your first solo presentation in school. Or, the time you stayed up way too late for your first project early in your career, wanting to perform well as one of the team's youngest members. You rarely lose sleep because of other people. Well, it seems like Alhaitham just loves to surprise you.

It's already midnight, and you can't stop thinking about what happened today.

“Wait… You two know each other?” Kaveh gasped when you and Alhaitham exchanged a look. “Don’t tell me you’re the soulmate!”

“...The what?”

“Don’t bring up that nonsense,” Alhaitham warned.

Kaveh coughed. “Well, soulmate or not, it’s not every day you get to live across from a CEO.”

Alhaitham shot his friend a deadpan look, and Kaveh innocently looked in the other direction.

“You’re… a CEO?”

Alhaitham assumed you haven’t looked at that official welcome email. Otherwise, you would know. While he knew which department you were in, he didn’t go to see you. Though, sometimes, he’d thought of you barging into his office and demanding an explanation of why he was here. It was a ridiculous scenario, but it kept him entertained. Little did he know, it was those moments where he’d subconsciously smile.

He kept to himself that he knew you and left it up to fate to decide whether he’d accidentally bump into you in the hall or somewhere nearby. Turned out fate had other plans.

Alhaitham didn’t get a chance to respond when Kaveh said, “Uh huh! At Sumeru Entertainment! He’s still a newbie, though.”

“Um, are you okay?” It was the voice of your real estate agent that snapped you out of it. “You just turned pale.”

“At… at where did you say?” you asked.

“Sumeru Entertainment.”

Alhaitham’s voice wasn’t helping.

“I… I work there," you finally said.

“You do?” Kaveh gasped. “Oh, my God! That’s… what a small world!”

“I know.”

Silence.

Alhaitham… knew? Since when? How did he know? Could it be from your conversation with Lumine? But, you never said where—

“I saw you,” Alhaitham continued. “...At the marketing department.”

The marketing…? Oh. It must be from that time.

“Ooh, did something happen?” Kaveh asked.

“I, uh, it’s getting late,” you finally said. “I need to go.”

You scream into your pillow. But then, you look up.

No. Who cares if he’s your CEO? It’s not like you have any direct connection. But the thought of living across from him is…

Your head hits the pillow again. Wait a minute. You look up. Why should Alhaitham influence your decision on whether to buy the place or not? You love the apartment. It's closer to your work. The neighbourhood is nicer. Transportation is also much more convenient. There are too many pros. And the thought of giving that up just because Alhaitham will be your neighbour makes you scoff.

You sit upright.

You made your decision. You’re going to make an offer. You’re going to move in… and it’s not because you also partly want to prove a point.

◆◆◆

“Ooh, I got it! What if the guy is actually an alien?”

Later that week, you’re brainstorming with your team on project ideas, writing them all down on the large smart table in the meeting room. But, this idea… it’s interesting and has potential.

"Okay," you say, looking at the many ideas scribbled on the notepad. "We have enough ideas to work with. Let's start narrowing them down."

“How are we going to do that?”

A knock comes at the door. As soon as it opens, you see your manager… and Alhaitham.

"Oh, please don't mind us," your manager says. "I bumped into Alhaitham earlier, and he was interested in learning about the creative process behind our films and dramas." Your manager smiles. "I knew you were having a creative meeting with your team today, so I thought we could listen in."

It's the first time you've seen Alhaitham since that day. Now that you know he's the new CEO, you've been mentally preparing yourself to bump into him in the hallway or at a restaurant nearby. There's no way he's going to catch you off guard. You almost scoff. Again, this man just loves to surprise you.

Still, you need to become accustomed to this; soon, he will be your neighbour. That's right. You closed the deal on the apartment just yesterday.

"I hope we're not interrupting," Alhaitham says. You watch him walk to the opposite side of the table; your team members instantly make room for him. "All of these look like great ideas." His eyes look from the screen to you. "How do you narrow them down?"

You don't want to overthink and say that he's testing you. Regardless, you welcome the challenge. "I like to start with the ending." You put your hands on the table. "Knowing how the story ends will help write scenes to achieve that ending." You smile slightly. "It'll also help with sequencing."

As he listens to you talk, Alhaitham sees the same sparkle in your eyes he saw that day at your house when you looked at him as a cat. It's easy to tell that you love what you do; the passion in your talk says it all. People also glow differently when talking about something they love. Alhaitham has seen it. But, there's something about you that draws him in. He can't take his eyes off you, but what scares him is that he almost doesn't want to.

Looking up, you see Alhaitham staring at you, and your mind almost goes blank. Perhaps it's the way he's looking at you. Attentive. Focused. But there's also something else. Curiosity. Maybe he's taken more of an interest in what you're saying. Regardless, you're suddenly losing the words on your tongue.

“Um, yeah, so… that’s it,” you finish. You almost want to bang your head against the wall for that eloquent ending.

"It was easy to follow your train of thought," Alhaitham says. "It was logical, and I understood why you would do things a certain way." Then, he smiles slightly, and your heart almost skips a beat. "I learned a lot."

You sigh softly once he and your manager leave.

“Were you nervous?” You look at your colleague, who’s smiling. “It’s rare to see you get nervous, boss.”

You hope it doesn’t happen again… around Alhaitham, that is.

You leave a little early to meet your mother at your new place on the same day. It's still empty as you've scheduled your move to be on the weekend to avoid clashing with work. When you told your family you sealed the deal, they were all thrilled. Though, your mother just had to add that it would be even better if you were moving in with a guy. But, you let it slide.

“Hey, mom.”

“This place is beautiful,” she says, walking inside the lobby with you. “It must’ve cost you a pretty penny.”

"Well, I think I got a good deal after I negotiated."

In the elevator, your mother spends a little time catching you up on what's been happening at her café. Opening a café has always been a dream of hers. So, when she retired as an accountant, she took the plunge and opened one in the city's business district.

“You look exhausted,” you say worriedly. “Why don’t you rest for a little bit? I’m sure the part-timers can handle themselves for a day or two.”

"I know they can. They're good kids. One of them is going to graduate from university this year." She looks at you. "It's hard, though. I'm sure you know."

You know. It’s difficult for you to take a day off when it’s not an official holiday. Work is constantly on your mind. But you’re still young. Your mother, on the other hand…

You unlock and open the door to your new place, allowing your mother to step in first. She takes a look around just as you close the door behind you.

“It’s nice, right?” you ask.

You and your mother chat about the place for a while, and then she changes the topic to the one you’re dreading.

“Lumine told me she gave you the pamphlet.”

“...She did. I’m not going.”

“Why not?”

“Mom,” you groan. “Do you even have to ask? I think it’s obvious.”

“The men this time—”

“It’s not about the men!" You sigh. "I’m honestly really happy right now. I’d rather be happy myself than be in an unhappy relationship.”

Your mom gives you a look. “Who said I want you to be in an unhappy relationship? I know you’re happy, dear. But I want you to be happier. Some memories… some feelings can only happen when you have someone around you.”

“I’d rather have it happen naturally,” you mutter.

“But you have to try!”

That's the thing. You don't want to. It's not like you never had suitors after your horrendous breakup. But you turned every single of them down… for years. Your mom never understood why, and you always used the same excuse. You didn't like them. You just weren't interested. When one guy went as far as to treat you like a literal queen, some of your friends called you "incredible" for turning down such a great guy. But you couldn't date him. Not when the demons of your first relationship still haunted you like no tomorrow.

“Mom, please… can we talk—”

"I don't want you with just anyone, so I specifically signed you up for this event. They're worthy of being with a strong woman like you."

You wish you could just disappear.

Your mother opens the door and walks out. “Go to that event.”

“No. I don’t—”

The elevator doors open, and Alhaitham walks out. You instantly stiffen as he makes eye contact with you… and then your mother. When Alhaitham gives you a small smile, your mother slowly turns to you with a raised brow.

“Hey, neighbour," he says.

Is that your new nickname now?

“...Hi, neighbour.”

It’s… strange calling your CEO that, but maybe it's better than Catboy.

Alhaitham smiles at your mother. “Hello. It’s nice to meet you.”

“My… it’s nice to meet you!” Your mother instantly turns to you. “Are you two friends?”

“Yes.”

“No.”

You and Alhaitham look at each other. What is he talking about? You aren’t friends!

“He’s my neighbour,” you say. "If that wasn't obvious already."

Your mother turns to Alhaitham. “How did you two meet? Here?”

How will Alhaitham respond? You’re a little curious.

“She helped me when I got hurt.”

Your eyes almost turn wide. He isn't going to tell her about the cat incident, is he?

“She was very kind to let me stay with her,” Alhaitham continues, and your jaw almost drops.

Your mother instantly turns to you. “He stayed with you?”

“It’snotlikethat,” you say, your words coming out so fast that even you had trouble understanding what you just said.

“But we got into a little fight, and she kicked me out.”

Your mother looks back at him, and you give him a pointed look. He’s asking for it.

“A fight, you say?” she asks.

"It was me in the wrong." This takes you by surprise. "I shouldn't have overstayed my welcome." Then, Alhaitham looks you in the eyes. "But, I'll always be grateful for her kindness during my time of need."

He's making you feel too many emotions at once, and it must stop.

“Mom,” you say, “I’ll walk you down.”

“Oh, but I haven’t gotten his name yet!”

"Alhaitham." You shoot him a deadpan look, which he returns with a ghost of a smile. Then, he says to your mother, "It's a pleasure to meet you, auntie."

You don’t think it can get any worse, but your mother also loves to surprise you.

“Are you single?”

“Mom!”

“...I am.”

Well, you have one of your secret questions answered, at least.

“Oh, my daughter is, too! I keep telling her to go to a matchmaking party, but she’s as stubborn as always.”

“Mom,” you say loudly. “I really think you should get going. It’s late.”

Your mother sighs. “Fine, fine.”

You meet Alhaitham’s eyes just as he says, “Goodnight, neighbour.”

“...Goodnight.”

This is definitely not how you’re expecting your evening to go.

◆◆◆

Over the next few days, your mother’s been asking you more about Alhaitham. So much that even your siblings now knew about him.

"So, you got a sparkly new place and a hot neighbour?" Lumine had asked. "I wish I had your luck, sis."

“What does he look like?” Aether had asked. “I’m so curious.”

That was only one out of the many questions.

What does he do? What's his family background? Morals? Values? You couldn't answer them as you barely knew him. You thought about letting your family know that he's your CEO, but you weren't sure what path that would lead. So maybe it was best to pretend you didn't know anything for now.

You've just finished lunch, and you're talking with your mother in an empty meeting room when she brings up Alhaitham… again.

“Mom, it’s not good to keep talking about other people, you know.”

“But I’ve been thinking… someone that handsome is bad news,” she says. You almost choke on your water. You’re still coughing when you hear your mother say, “But… I didn’t get a bad vibe from him.”

“What kind of vibe did you get from him then?” you deadpan. Then, before you can stop yourself, you ask, “Catty?”

“No, far from it! He was very polite.”

Not the definition of catty you’re going for, but… it’ll do.

“Is… he the reason why you’re not going?”

“To what? That matchmaking party?” You roll your eyes. “It’s not the first time I told you no, mom. It’s not because of him. I just don’t want to go.”

"Well, you have such a great catch living across the hallway from you."

“A great catch?” you ask incredulously. “You barely know him! What if he’s a crazy psychopath?” You really hope that’s not true.

“I trust my gut instinct. He really doesn’t seem like a bad guy.”

“Yeah, well, let me dash your hopes right now. Actually, he’s—”

Knock. Knock.

The door opens, and you see one of your colleagues.

“Hey. We have this room booked.”

“Oh, sorry,” you say, standing. Then, as you walk out, you say into your phone. “I have to get back to work. Let’s talk later.”

◆◆◆

Hours later, Alhaitham gets off another call and rubs his tired eyes. Is this the life of an executive? Just meeting after meeting after meeting? Then, just as he's about to return to work, he hears a knock at the door.

“Come in.”

The door opens, and his secretary walks in, holding a black and white suit wrapped nicely in plastic.

Alhaitham is about to ask when his secretary says, “Your grandfather asked me to pick this up for you for the awards night next week.”

“Appreciate it.” Alhaitham gestures to the couch. “You can put it there for now.”

"He… also asked me if you're bringing someone," he says, putting the suit neatly on the couch.

“...To the awards night?”

“Yes.”

“I don’t see why I would."

“In that case, he’d like you to take Layla with you.”

There's a name he hasn't heard in a long time. The daughter of one of the wealthiest family-owned companies in Sumeru… and an old family friend. While he and Layla have been friends for a long time, they lost contact when she moved away for university. Is she back?

“She’s coming back to open a subsidiary company under their name,” his secretary continues. “Your grandfather would like the two of you to get back in touch again.”

There’s obviously a motive, and Alhaitham isn’t going to fall for it.

"I'm sure she'll be busy readjusting. The last thing she needs is to attend an award show that has nothing to do with her."

“...I’ll relay the message.”

"You can also tell him to talk to me directly. No need for you to get involved with this." Alhaitham looks at the clock. "...It's late. Let's head back."

In the elevator, Alhaitham isn't expecting it to stop on your floor. When the doors open and you see each other, he holds your stare until you walk inside.

“Oh, hi, Alhaitham.” Alhaitham turns to Childe, who walks in after you with a smile.

Alhaitham stands behind you as he watches you and Childe make some casual conversation.

“I still haven’t thought about what to get Zhongli for his wedding,” Childe sighs. “Any ideas?”

“Aren’t you two supposed to be close?” you ask.

“What did you get him?”

Oh? Are you going to Zhongli’s wedding, too?

“It’s a surprise.”

“Oh, come on,” Childe groans. “Don’t be like that.”

“Yeah, well, deal with it.”

Childe gently nudges you. “I can keep a secret.”

“No.”

“Please?”

“Let it go, Childe.”

“Never.”

Alhaitham clears his throat. You slowly look over your shoulder and see him staring at Childe. “She already said no.”

“Ah… yeah.”

It's the first time you've seen Childe speechless, and you look back, hiding a small smile.

The doors open, and you step out. As you and Childe walk together, you expect to see Alhaitham walk in another direction or past you, but you never do. Does this mean he's still behind you? You want to look, but you have no idea how to make it look not obvious. Maybe just a—

You gasp when you bump into a large man holding a hot drink that splashes on your clothes. You're still recovering from what happened when the man glares at you.

“Sorry,” you begin, “I—”

“Watch where you’re going!”

“Why are you yelling?” Childe asks.

“Who the fuck are you?”

“Me? I’m—”

“Watch your language.” Everyone turns to Alhaitham, who’s walking toward you.

It looks like the man recognizes him as he stiffens.

Alhaitham takes out a napkin from his suit and gives it to you. “...Are you okay?”

You take it. “...I’m fine."

“With all due respect, this woman is the one who bumped into me,” the man huffs.

As you dab the stain on your clothes, Alhaitham removes his jacket and drapes it around you. You stop and look up, catching a glimpse of his worried stare before he glares at the man. Everyone in the lobby is looking at you now, and you just want to disappear into a black hole.

“She already apologized,” Alhaitham says. “There’s no need to yell.”

The man grumbles something and walks away.

“...Thanks for that,” you say. “I’ll clean this and give it ba—”

“We need to get you out of those clothes.”

Alhaitham's voice is so quiet and low that you think you imagined it. But then, you see the warmth in his eyes, and you almost melt.

“We wouldn’t want you getting sick,” he continues.

…Right. Of course. Where is your mind wandering to?

Chapter Five

End notes: I couldn't tag some people, but this story usually updates twice every week. Just so you know. :)

Tag list: @lordbugs @suoshiii @lxry-chxn @seirenspinel @sakiimeo @ashtree-and-the-cats @ceylestia @forsh4dow @aalastors-blog @deathkat657 @kalpie @elernity @sentieence

[briantwomeydallas]

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Food innovation refers to introducing novel ideas, products, and technologies that change how society produces, processes, packages, distributes, and consumes food. It goes beyond merely creating new recipes or flavors - food innovation encompasses advances in agriculture, food science, sustainability, and packaging. The goal is to enhance efficiency, safety, nutrition, and the overall consumer experience.

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Food innovation occurs through a combination of research, collaboration, and creativity. Scientists, entrepreneurs, farmers, and food industry professionals work together to develop new technologies and processes. Research institutions and startups play a crucial role in conducting experiments, testing new concepts, and bringing innovative products to the market.

In recent years, the food industry has witnessed groundbreaking innovations reshaping how people interact with food. The plant-based movement has gained immense traction, with plant-based alternatives for meat, dairy, and seafood becoming mainstream. Companies have developed plant-based burgers, vegan cheeses, and sustainable seafood alternatives using cutting-edge technologies. Beyond plant-based options, innovations have also focused on alternative protein sources, such as insect-based proteins and lab-grown meats, offering sustainable and protein-rich alternatives.

Swedish startup Mycorena is boosting microbial protein production through its fungi-based mycoprotein called Promyc. This ingredient can be used to create meat and tuna alternatives, beverage additives, and dessert ingredients, offering plant-based and sustainable options for consumers.

Finnish startup Onego Bio has developed a product genetically identical to egg whites using fermentation, and without using actual chickens. It uses precision fermentation of a microflora called Trichoderma reesei to produce ovalbumin, the protein found in chicken egg whites. This technology offers a sustainable and animal-friendly alternative for various food applications, including baked goods, desserts, sauces, and dressings.

Companies like New Culture are incorporating animal-free casein into their cheeses through precision fermentation. This breakthrough allows them to produce animal-free mozzarella cheese, offering a delicious and cruelty-free alternative to traditional dairy products.

In addition, consumers increasingly seek transparency in food choices, leading to the clean label movement. Brands are responding by using simple natural ingredients and avoiding artificial additives and preservatives.

Breakthrough innovations in the food industry are revolutionizing how society grows, produces, and consumes food, focusing on sustainability, nutrition, and convenience. One such innovation is plastic-free and smart packaging. Food companies are exploring biodegradable and even edible packaging solutions in response to environmental concerns. Smart packaging using nanotechnology is also gaining popularity, allowing consumers to assess food safety and quality easily.

The Internet of Things (IoT) in agriculture employs sensors and data analytics for optimizing crop conditions, irrigation, and pest control, reducing resource usage. Food waste reduction solutions, such as surplus food redistribution platforms, are being developed to combat the global food waste crisis. Moreover, biotechnology and data science advances enable personalized nutrition, tailoring dietary recommendations to individuals based on their genetic makeup, lifestyle, and health goals. These innovations promise a more sustainable, healthier, and efficient food future.

Food innovation is driving a remarkable transformation in the food industry, responding to the challenges and opportunities of today. From new plant-based products to sustainable agriculture and cutting-edge technologies, the future of food promises to be more diverse, nutritious, and sustainable. As consumers, entrepreneurs, and stakeholders continue to embrace innovation, the food industry's journey toward a more resilient and conscious future is set to continue.

[dailyunsolvedmysteries]

New Coke Conspiracy 

The Coca-Cola Company's apparently sudden reversal on New Coke led to conspiracy theories, including:

The company intentionally changed the formula, hoping consumers would be upset with the company, and demand the original formula to return, which in turn would cause sales to spike. Keough, the company president, answered this speculation by saying "We're not that dumb, and we're not that smart."

The putative switch was planned all along to cover the change from sugar-sweetened Coke to much less expensive HFCS, a theory that was supposedly given credence by the apparently different taste of Coke Classic when it first hit the market (the U.S. sugar trade association took out a full-page ad lambasting Coke for using HFCS in all bottling of the old formula when it was reintroduced). In fact, Coca-Cola began allowing bottlers to remove up to half of the product's cane sugar as early as 1980, five years before the introduction of New Coke. By the time the new formula was introduced, most bottlers had already sweetened Coca-Cola entirely with HFCS.

It provided cover for the final removal of all coca derivatives from the product to placate the Drug Enforcement Administration, which was trying to eradicate the plant worldwide to combat an increase in cocaine trafficking and consumption. While Coke's executives were indeed relieved the new formula contained no coca and concerned about the long-term future of the Peruvian government-owned coca fields that supplied it in the face of increasing DEA pressure to end cultivation of the crop, according to author Mark Pendergrast there was no direct pressure from the DEA on Coca-Cola to do so. This theory was endorsed in a Time article, as well as by historian Bartow Elmore, who claims the reformulation was made in response to the escalating War on Drugs by the Reagan Administration

[dynamicworld]

Revolutionizing Comfort: The Bajaj Ceiling Fan by Dynamic Electric World

Understanding the Need

As temperatures soar and energy costs escalate, the demand for efficient cooling solutions has never been greater. Ceiling fans have long been a staple in homes, offering a cost-effective and energy-efficient way to combat the heat. However, traditional fans often lack the performance and style that modern consumers desire. Recognizing this gap in the market, Dynamic Electric World partnered with Bajaj to create a ceiling fan that not only delivers superior cooling but also adds a touch of elegance to any space.

Innovation in Design

At the heart of the Bajaj ceiling fan lies a dedication to innovation and excellence in design. Drawing inspiration from the sleek lines of contemporary architecture, the fan boasts a modern aesthetic that complements any interior décor. Crafted from premium materials, including high-quality metals and durable polymers, the fan is built to withstand the test of time.

But it’s not just about looks — the Bajaj ceiling fan is engineered for optimal performance. Equipped with advanced aerodynamic blades, the fan delivers powerful airflow while remaining whisper-quiet. Whether you’re relaxing in the living room or enjoying a peaceful night’s sleep, you can count on the Bajaj ceiling fan to keep you cool and comfortable.

Energy Efficiency

In today’s eco-conscious world, sustainability is a top priority for many consumers. That’s why the Bajaj ceiling fan is designed with energy efficiency in mind. By utilizing cutting-edge motor technology and intelligent controls, the fan consumes significantly less electricity compared to traditional models. This not only reduces your carbon footprint but also helps you save on your energy bills.

Moreover, Dynamic Electric World and Bajaj are committed to reducing waste and promoting responsible manufacturing practices. From sourcing eco-friendly materials to implementing energy-saving processes, every step is taken to minimize environmental impact without compromising on quality.

Smart Features

In addition to its sleek design and energy-efficient performance, the Bajaj ceiling fan is packed with smart features that enhance convenience and functionality. With built-in Wi-Fi connectivity, you can control the fan from anywhere using your smartphone or voice commands. Set the perfect temperature, adjust fan speed, or schedule cooling cycles — all with the touch of a button.

Furthermore, the fan’s integrated sensors automatically adjust speed and direction based on room temperature and occupancy, ensuring optimal comfort at all times. Say goodbye to manual adjustments and hello to effortless cooling with the Bajaj ceiling fan from Dynamic Electric World.

Conclusion

Innovation, style, and sustainability — these are the hallmarks of the Bajaj ceiling\ fan by Dynamic Electric World. Whether you’re looking to beat the heat, reduce your energy consumption, or simply elevate your home décor, this fan delivers on all fronts. Experience the future of cooling technology and transform your living space with the Bajaj ceiling fan today.

[dreaminginthedeepsouth]

* * * * *

LETTERS FROM AN AMERICAN

October 20, 2023

HEATHER COX RICHARDSON

OCT 21, 2023

Last night, President Joe Biden spoke to the nation from the Oval Office to shore up U.S. support for Ukraine and Israel. “[H]istory has taught us that when terrorists don’t pay a price for their terror, when dictators don’t pay a price for their aggression, they cause more chaos and death and more destruction.  They keep going, and the cost and the threats to America and to the world keep rising,” he said. 

“[I]f we walk away and let Putin erase Ukraine’s independence, would-be aggressors around the world would be emboldened to try the same,” he said. “The risk of conflict and chaos could spread in other parts of the world—in the Indo-Pacific… [and] especially in the Middle East.” 

Biden noted that Russian president Vladimir Putin has suggested he might like to take part of Poland, while one of his top advisors has called three other NATO allies, Estonia, Latvia, and Lithuania, Russia’s “Baltic provinces.” Russian aggression there would draw the U.S. into war. 

Iran is supporting Russia in Ukraine, he noted, and “it’s supporting Hamas and other terrorist groups” in the Middle East. 

“The United States and our partners across the region are working to build a better future for the Middle East, one where the Middle East is more stable, better connected to its neighbors, and—through innovative projects like the India–Middle East–Europe rail corridor that I announced this year at the summit of the world’s biggest economies—more predictable markets, more employment, less rage, less grievances, less war when connected. It…would benefit the people of the Middle East, and it would benefit us.”

Biden explained that he was sending to Congress “an urgent budget request to fund America’s national security needs, to support our critical partners, including Israel and Ukraine. It’s a smart investment that’s going to pay dividends for American security for generations, help us keep American troops out of harm’s way, help us build a world that is safer, more peaceful, and more prosperous for our children and grandchildren,” he said. 

That money, he said, would harden the Iron Dome that protects Israel’s skies after the October 7 attack on Israel by Hamas that took more than 1,300 lives. But he also said that the U.S. “remains committed to the Palestinian people’s right to dignity and to self-determination. The actions of Hamas terrorists don’t take that right away” 

He explained that he had discussed with Israeli prime minister Benjamin Netanyahu “the critical need for Israel to operate by the laws of war. That means protecting civilians in combat as best as they can. The people of Gaza urgently need food, water, and medicine.” Biden secured an agreement for such relief when he visited Israel on Wednesday, but so far the route from Egypt has not opened, at least in part because Israel and Egypt can’t agree on a way to inspect the trucks to make sure they are not carrying weapons. 

Ethan Bronner and Henry Meyer of Bloomberg reported yesterday that President Biden, Secretary of State Antony Blinken, and Secretary of Defense Lloyd Austin have pressured Israel more deeply than any recent administration, demanding they adjust their planned ground assault on Gaza to minimize civilian casualties and think about what happens when the assault is over. U.S. officials are worried that Israel’s response to the October 7 attack could prompt Hezbollah to join the war, scuttling the administration’s attempt to stabilize the region and drawing the U.S. further into the conflict. 

But Netanyahu’s right-wing coalition partners who have backed further settlements in the West Bank are eager to exact revenge on the Palestinians there, killing at least seven in the last week. U.S. officials told Thomas Friedman of the New York Times that “the representatives of those settlers in the cabinet are withholding tax money owed the Palestinian Authority [that exercises authority over the West Bank], making it harder for it to keep the West Bank as under control as it has been since the start of the Hamas war.” Netanyahu, who has been charged with corruption and fraud, needs those partners in order to remain prime minister and thus stay out of jail.

Meanwhile, the humanitarian crisis in Gaza is worsening as Israel has launched extensive airstrikes, killing what U.N. observers estimate to be more than 2,800 Palestinians, including several relatives of former representative Justin Amash (Libertarian-Michigan) who had been sheltering in a church. It has also driven about a million people of the 2.3 million in Gaza from their homes. Hospitals are closed, and food and water are scarce. 

Foreign policy journalist Laura Rozen of Diplomatic gave Biden credit for his attempt to calm the region, support Israel, and protect Palestinian civilians but was, she said, “very worried” that the conflict would drag out and “inflame & destabilize [the] region & spark blowback & it will be very very ugly.” The U.S. had not been able to get “a single truck of aid into Gaza, much less set up a quasi-safe zone…five days after it thought it had a deal to do so.” It is not helping that X, the social media site formerly known as Twitter, is amplifying disinformation about the crisis. 

The U.S. and governments in Europe have pressured Israel not to go into Gaza while diplomats in Qatar try to secure the release of hostages held by Hamas. Today, Hamas released two dual U.S. citizens who had been held hostage in Gaza. 

In an op-ed in the Wall Street Journal, Senators Elizabeth Warren (D-MA) and Roger Marshall (R-KS) took a different tack, noting that Hamas and Palestinian Islamic Jihad (believed to be the group responsible for the hospital explosion in Gaza) received more than $130 million in cryptocurrency in the past two years, and researchers believe this is just a fraction of the total. Cryptocurrency funds crime and terror, they wrote: more than $20 billion in illicit transactions last year “that we know of.”

Those exchanges are currently unregulated, and Warren and Marshall have introduced the bipartisan Digital Asset Anti–Money Laundering Act to bring digital assets under the same rules that regulate traditional payment systems.

Today the administration asked Congress for a little over $105 billion in funding for national security. The package would devote $61.4 billion to support Ukraine (some of it to replenish U.S. stockpiles after sending weapons to Ukraine); $14.3 billion to Israel for air and missile defense systems; $9.15 billion for humanitarian aid to Ukraine, Gaza, and other places; $7.4 billion for initiatives in the Indo-Pacific; and $14 billion for more agents at the southwestern border, new machines to detect fentanyl, and more courts to process asylum cases. 

But Congress is currently unable to act. Seventeen days after the extremists in the House Republican conference ousted then-speaker Kevin McCarthy (R-CA), the Republican civil war continues to paralyze the House. After key Trump ally Representative Jim Jordan (R-OH) lost a second round of balloting on Wednesday, his allies apparently spent Thursday threatening the colleagues who didn’t vote for him. 

Representative Ken Buck (R-CO) explained: “So far I've had four death threats. I've been evicted from my office in Colorado…because the landlord is mad with my voting record on the Speaker issue. And everybody in the conference is getting this…. Family members have been approached and threatened, all kinds of things are going on….”

The threats simply hardened Jordan’s opposition. He lost a third ballot today, with 25 Republicans voting against him, and in a secret ballot the Republicans took privately over whether to keep him as their nominee for speaker, only 86 voted for Jordan, with 112 against. The House recessed for the weekend, despite the mounting crises that need to be addressed.

Having a key lieutenant in the House speaker’s chair, where he could, among other things, smear Biden by pushing to impeach him in the months before the election, would have been a huge boost for Trump. That Republicans refused to get behind Jordan even when he forced them into a public vote and then threatened them, much as Trump threatened them to line up behind him in the past, suggests they are starting to fear Trump less than they have for years.

Three plea deals in the past two days have intensified Trump’s legal troubles. Two of his own lawyers, Sidney Powell and Kenneth Chesebro, have pleaded guilty to some of the charges brought by Fulton County, Georgia, district attorney Fani Willis in the racketeering case against Trump and 17 others.

Yesterday, Powell pleaded guilty to trying to tamper with voting machines. In exchange for a lenient sentence, she will have to testify against others. As she was the person Trump considered tapping as a special counsel to investigate alleged voter fraud, she was at a key meeting with Trump allies Rudy Giuliani, former national security advisor Michael Flynn, and former Overstock chief executive officer Patrick Byrne.

Powell’s unexpected jump to the prosecution side—she was lying about the election just this week—put pressure on others, and today Chesebro also flipped. He was allegedly the one who designed the false electors scheme, although he has pleaded guilty to conspiracy to file false documents. In exchange for a lenient sentence, he has to turn over any evidence he has and testify truthfully against others in the case, including Trump. 

In Michigan, a Republican man charged with participating in the false-elector plot also entered into a cooperation agreement yesterday, meaning he will talk to investigators and, if necessary, testify. 

Finally, today, Judge Arthur Engoron, who is overseeing the fraud case against Trump and the Trump Organization, fined Trump $5,000 for violating the gag order he had imposed on October 3. Trump told Engoron that day he had taken down a social media post disparaging one of Engoron’s law clerks, but it remained up on his campaign website.

Engoron warned Trump that “future violations, whether intentional or unintentional, will subject the violator to far more severe sanctions, which may include, but are not limited to, steeper financial penalties, holding Donald Trump in contempt of court, and possibly imprisoning him pursuant to New York Judiciary Law.”

LETTERS FROM AN AMERICAN

HEATHER COX RICHARDSON

[aizdigitalconnect]

How will Digital Marketing Change in the Future?

Digital marketing is expected to undergo significant changes in the future, driven by advancements in technology, shifting consumer behaviors, and regulatory developments. Here are some key ways in which digital marketing is likely to change in the coming years:

Increased Emphasis on AI and Machine Learning: Artificial intelligence (AI) and machine learning algorithms will play a more prominent role in digital marketing strategies. Marketers will leverage AI-powered tools for data analysis, personalization, predictive analytics, and automation of routine tasks, leading to more efficient campaigns and better targeting of audiences.

Rise of Voice Search Optimization: With the growing popularity of voice-activated devices like smart speakers and virtual assistants, optimizing content for voice search will become crucial. Marketers will need to focus on conversational keywords, long-tail phrases, and providing concise yet informative answers to voice queries to improve visibility in voice search results.

Evolution of Content Formats: The demand for interactive and immersive content experiences will drive the evolution of content formats. Video content, live streaming, augmented reality (AR), and virtual reality (VR) experiences will become more prevalent as marketers seek to engage audiences in innovative ways and create memorable brand interactions.

Data Privacy and Compliance: Stricter data privacy regulations and consumer concerns about data security will shape digital marketing practices. Marketers will need to prioritize transparent data collection and usage practices, adhere to regulatory requirements such as GDPR and CCPA, and build trust with consumers by demonstrating a commitment to data privacy and security.

Integration of Social Commerce: Social media platforms will continue to evolve into powerful e-commerce channels. Marketers will integrate social commerce features such as shoppable posts, in-app checkout options, and social shopping experiences to drive sales directly from social media platforms and enhance the overall customer journey.

Innovations in Digital Advertising: Digital advertising will undergo innovations in targeting capabilities, ad formats, and measurement metrics. Contextual advertising, native advertising, programmatic advertising, and influencer marketing will remain key strategies, with a focus on delivering relevant, non-intrusive ad experiences that resonate with target audiences.

Personalization at Scale: Advanced personalization techniques powered by data analytics and AI will enable marketers to deliver highly tailored and relevant content experiences at scale. Personalized recommendations, dynamic content customization, and adaptive messaging based on individual preferences and behaviors will drive engagement and conversion rates.

Mobile-First and Mobile-Optimized Strategies: The continued proliferation of mobile devices will necessitate a mobile-first approach to digital marketing. Marketers will prioritize mobile-optimized websites, responsive design, mobile apps, and location-based targeting to reach and engage mobile-centric audiences effectively.

Sustainability and Social Responsibility: Brands will increasingly integrate sustainability and social responsibility initiatives into their digital marketing strategies. Purpose-driven marketing campaigns, eco-friendly product messaging, and support for social causes will resonate with socially conscious consumers and enhance brand reputation.

Data-driven Decision Making: The use of data analytics, attribution modeling, and marketing automation tools will enable marketers to make data-driven decisions and optimize campaign performance in real time. Continuous monitoring, testing, and refinement of marketing strategies based on actionable insights will be essential for driving success in the evolving digital landscape.

Overall, the future of digital marketing will be characterized by innovation, agility, and a customer-centric approach. By embracing emerging technologies, prioritizing data ethics and privacy, and staying attuned to evolving consumer trends, businesses can navigate the changing digital marketing landscape effectively and achieve their marketing objectives in the years ahead.

[jeydiyosa]

"VOGUE OF DIGITAL ADVANCEMENT: THE SIGNIFICANCE OF TECHNOLOGICAL EXISTENCE FOR TRAVELERS’ UNPRECEDENTED EXPERIENCE"

Modern tourism and hospitality businesses are significantly swayed by technology, and it is predicted that it will mold the future of the said industries. In the past years, there have been numerous trends that emerged because of the COVID-19 outburst that make tourism products and services still available as well as more convenient to be utilized and consumed by its potential clients and workers.

Thus, we can conclude that travel preferences and demand will be influenced by current demographic trends, which will also have an impact on the structure and operations of the constant sector as well as its ability to grow sustainably. In line with that, it is based on the fact that in the next few years, more trends will rise and pave the way for the aforementioned industries to become more prosperous.

One of the trends that exist is the Virtual Travel Experience, which has increased the market for entertainment since past years. However, some specialists in the tourism industry already knew it to be one of the most promising travel trends lend by technology. In line with that, it can allow the traveler to digitally get into the virtual surroundings of the place he or she is supposed to visit, whether it’s a hotel or even an attraction.

In addition, there’s a Contactless Booking and Payment that emerged, which means that tourism and hospitality facilities that provide seamless and contactless payment and reservation options will be the must-visit destinations for travelers who are still hesitant to use cash or card machines for payments and other transactions.

In line with the previous trend, here comes the Tech-Empowered Facilitators as a part of the recent trends. This type of trend has integrated itself into the tourism and hospitality industry with innovative products that allow its users to easily facilitate their travel needs with the utilization of their own technologies and the aid of sophisticated and smart software.

Other trends that emerged include travels concerning the environment, which are Sustainable Tourism as well as Active Ecotourism.

Sustainable Tourism, to simply say, as the government concerning the tourism industry and even foreign or local visitors become more aware of the recent pandemic as well as its destructing effects, they start to feel that people must act and choose sustainable travel options in order to reclaim the natural world and preserve it for succeeding generations. On the other hand, Active Ecotourism is another trend that has evolved in response to the need for more environmentally conscious and conscientious travel. Here, it summons people to unify their love of travel with direct involvement in conservation and community services.

In addition, in line with the current trends, there are possible immense opportunities for tourism and hospitality industry to become well-heeled together with the future trends. These trends include the Metaverse Travel (adaptation from VR travel but it provides more exceptional experience), Continuity of Bleisure, and the Increase of Digital Nomads.

For Metaverse Travels, the introduction of it will change the way of how people approach travel due the existence of some cases of pandemic. Even when the restrictions are lifted, the risk and concern that it posed to certain tourists has caused them to change their typical travel strategy. This trend will enable and provide individuals with safer travel options, as well as a less expensive method to explore. In the real world, this phenomenon may fill the tourism niche in the next generation.

Next future trend could be the Continuity of Bleisure where travelers are permitted to enjoy their exploration while working at the same time. In reality, this trend is projected to continue and companies must up to the challenge of leveraging this opportunity by providing convenient and comfortable facilities for both leisure and business travelers.

Lastly, the Increase of Digital Nomads, which is somehow linked to the aforementioned trend. In regards with the previous pandemic, it demonstrated that remote work was possible, paving the way for a new generation of workers to travel while working. By reeling remote workers, every tourism and hospitality firm is expanding into a new market segment that will become increasingly essential as a target group for their marketing efforts.

Disclaimer: No copyright infringement intended. I do not own the images in this post. They belong to their rightful owners.

[research-related-blogs]

Ball Valve Market- Innovation, Automation, and Cost-Effective Smart Valves

In the coming decade ball valve market is anticipated to grow with a lucrative CAGR, making it an essential component in many applications. Several leading industries looking for high-quality ball valves in their regular operations.

Ball valves are essential tools in Industry 4.0 with responsibility for fluid transport and control. Safe and reliable flow is ensured by ball valves. Water purification, energy production, and oil refineries are some applications where ball valves emerged as absolutely important. These are cost-effective and easy to operate. Air-tight closures make them safe to use in case of high temperature and pressure.

The shifting global economy focused on meeting rapid changes in evolving industries. The ball valve market is driven by trends and technologies due to manufacturers who consistently keep innovating their products. Leading ball valve market players consistently focused on increasing their capacity and efficiency to meet customer demands. Considerable investment is made in R&D activities to make future ball valves cost-effective.

Ball valve companies are rethinking safety measures for greater leak protection and longevity. The introduction of artificial intelligence and robotics has led to a lift-up precision factor in ball valves. Smart valves are more efficient and cost-effective for Industry 4.0.

[pooja-bfsi]

Smart Contracts

Smart Contracts: How is Technological Advancement Revolutionizing Industries?    

Highlights:      

What are smart contracts?      

What are some advancements in smart contract technology?    

How are leading firms acquiring top positions in this sector?        

In recent years, the smart contracts industry has witnessed a notable boom in growth and development, changing specifically in the form of transactions and contracts. Leveraging the power of blockchain technology, smart contracts offer feasible, dependable, and applicable solutions across several sectors. 

What are smart contracts?      

Smart contracts are effective agreements that self-execute and are securely stored on the blockchain. By autonomously carrying out pre-programmed responsibilities, they disrupt traditional systems by way of disposing of intermediaries. This decentralized framework offers clarity, safety, and efficiency in unique sectors consisting of finance, supply chain management, and real estate.     

According to the latest report by Allied Market Research, the global smart contracts sector is predicted to exhibit a notable CAGR of 29.6% between 2023 and 2032.      

What are some advancements in smart contract technology? 

Over the past few years, there have been considerable advancements in the technology of smart contracts. Here are a few vital developments:       

Programmability:    

Smart contracts are getting more flexible and programmable than ever. They can be coded in distinct programming languages, allowing developers to create complex logic and conditions within the contract itself. This level of programmability makes it feasible to automate extraordinary commercial enterprise approaches and eliminates the need for manual intervention.    

Interoperability:    

Smart contracts can now consort with each other and with external systems, allowing for seamless assimilation between specific blockchain platforms. This convergence makes it possible to create new opportunities for collaboration and cross-chain transactions between decentralized applications (dApps). 

Oracles:    

Oracles are like external data sources that offer real-world information for smart contracts. Advancements in smart contract technology have enhanced the reliability and security of oracles and made sure that the data furnished is accurate and unalterable. This allows smart contracts to make informed decisions primarily based on updated information.    

Privacy and confidentiality: 

Earlier versions of smart contracts were criticized because of their insufficient privacy measures. Nevertheless, technological advances have allowed the introduction of strategies inclusive of zero-knowledge proofs and steady multi-party computation. These strategies permit private and confidential transactions to take place on public blockchains, thereby broadening the utility of smart contracts in sectors where the safety of data privacy is important.     

How are leading firms acquiring top positions in this sector?    

The leading players in the smart contracts sector focus more on the provision of automated transactional services to increase both flexibility and security for businesses. In order to expand their market presence, these companies give priority to the acquisition of local and small businesses. In addition, strategies such as partnerships, significant investments, and joint ventures contribute to the rising demand for such services. For instance, in August 2023, Obvious introduced a smart contract wallet called Biconomy Account Abstraction Stack, which operates through a mobile app and supports multiple channels. This wallet is intended to facilitate the execution of transactions, the implementation of custom rules, and the smoothing of complex economic interactions.      

On the other hand, in June 2023, Horizen and Ankr collaborated to enhance the accessibility and scalability of the EON smart contract platform. This partnership has provided developers with a set of tools that facilitate the implementation of smart contract applications.       

To sum up, the smart contracts industry is growing gradually and causing changes in various industries. As businesses and individuals understand the benefits of this innovative technology, using smart contracts is predicted to boom swiftly. Furthermore, by staying well-informed and embracing the potential of smart contracts, corporations can position themselves at the leading edge of this transformative technology.        

For more details and information on smart contract platforms, contact our experts here.      

Author’s Bio: Harshada Dive is a computer engineer by qualification. She has worked as a customer service associate for several years. As an Associate Content Writer, she loves to experiment with trending topics and develop her unique writing skills. When Harshada's not writing, she likes gardening and listening to motivational podcasts. 

[amruthapkumar]

How will digital marketing change in the future

Predicting the future of digital marketing involves considering ongoing trends and technological advancements. While I can't predict specific future events, here are some potential directions in which digital marketing might evolve:

Increased Use of AI and Machine Learning: As AI and machine learning technologies continue to advance, digital marketers may leverage these tools for more personalized and targeted campaigns. AI can analyze vast amounts of data to identify patterns and optimize marketing strategies in real-time.

Rise of Voice Search Optimization: With the growing popularity of voice-activated devices like smart speakers and virtual assistants, optimizing content for voice search will become crucial. Marketers will need to adapt their SEO strategies to accommodate conversational queries.

Interactive Content: Interactive content, such as quizzes, polls, and augmented reality experiences, can enhance user engagement. In the future, we might see more interactive elements in digital marketing campaigns as they provide a more immersive and participatory experience.

Video Dominance: Video content is already a powerful tool in digital marketing, and its significance is likely to increase. Short-form videos, live streaming, and interactive videos may become even more prevalent as attention spans decrease and demand for engaging content rises.

Blockchain for Transparency: Blockchain technology could be utilized to enhance transparency in digital marketing. It has the potential to address issues like ad fraud and provide a more accurate account of the consumer journey, helping to build trust between advertisers and consumers.

Personalization and Customer Experience: Digital marketers will likely continue to focus on personalization to create more relevant and targeted experiences for consumers. Advanced analytics and AI can help tailor content and advertisements based on individual preferences and behavior.

Social Commerce Growth: The integration of e-commerce with social media platforms is already happening, and it is likely to expand. Social commerce, where users can make purchases directly through social media, will become more sophisticated and widespread.

Privacy Concerns and Regulation: With increasing concerns about data privacy, there may be stricter regulations governing how companies collect, use, and share consumer data. Marketers will need to navigate these regulations and find innovative ways to reach their target audience while respecting privacy.

Emphasis on Sustainability and Social Responsibility: Consumers are becoming more conscious of sustainability and social responsibility. Brands that align with ethical values and showcase their commitment to social and environmental causes may gain a competitive edge in the digital space.

Emergence of New Technologies: Emerging technologies such as augmented reality (AR), virtual reality (VR), and the Internet of Things (IoT) may open up new avenues for creative and immersive digital marketing campaigns.

It's important to note that the evolution of digital marketing will be influenced by a combination of technological advancements, consumer behavior changes, and regulatory developments. Staying adaptable and informed about industry trends will be crucial for marketers to thrive in the dynamic landscape of digital marketing.

[webstep-technologies]

App Development frameworks

How do the most popular app development frameworks contribute to mobile app development?

In today’s digital landscape, mobile applications (app development frameworks) have become a necessity for businesses to reach their target audience effectively. With the ever-growing demand for innovative and user-friendly mobile applications, developers are constantly seeking efficient ways to build high-quality applications in very little time. This is where mobile app development frameworks come into play. The frameworks provide a foundation for developers to create cross-platform mobile applications that work seamlessly across various devices and OSes.

Development Frameworks Used for Developing Mobile Applications

Most popular app development frameworks

React Native (developed by Facebook) — This framework has gained immense popularity among developers due to its ability to build native-like mobile apps using JavaScript. It allows them to write the codes once and deploy them on both Android and iOS platforms. Hire React Native developers to obtain cross-platform mobile app solutions for iOS, Android, and the web and enjoy benefits like reduced costs and time and enhanced productivity and profitability. app development frameworks

Flutter (backed by Google) — Flutter uses the Dart programming language and provides a rich set of customizable widgets, enabling developers to create visually appealing and responsive applications. Its hot reload feature helps the developers change the codes in real time and obtain immediate visual updates. If you opt to hire Flutter developers, your cross-platform applications will have a quicker time-to-market with a single codebase for all the platforms. app development frameworks

Ionic (open-source framework) — It uses technologies like HTML, CSS, and JavaScript in the development of cross-platform mobile applications. It enables developers to provide end users with a consistent user experience across multiple platforms. It will be a smart choice to hire Ionic developers when it comes to obtaining a feature-rich cross-platform mobile application. app development frameworks

Kotlin (open source, originated at JetBrains) — This is another app development framework that allows developers to share codes between Android and iOS platforms. It seamlessly works with Android Jetpacks (a tool provided by Google). Hire Kotlin developers to enjoy improved app performance and a better user experience with access to modern technologies. app development frameworks

Hire Experts

In today’s mobile-driven world, mobile app development has become a crucial aspect of achieving business success. Hiring the right mobile app developer is essential to obtaining a high-quality application. With various frameworks available, such as React Native, Flutter, Ionic, and Kotlin, selecting the ideal developer can be challenging. A skilled developer can help you cut down on the cost of application development. Correspondingly, it will lead to an increase in the ROI value. Hire the best developers from WEBSTEP Technologies. Visit https://www.webstep.in to obtain more information and connect with them to acquire a cutting-edge mobile solution for your business. app development frameworks

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Navigating the IT Jobs Market Within London

While new opportunities and prospects may seem exciting and enticing, charting a path for vacant IT jobs in London and the surrounding territory, while trying to find both work and living demands a strategic and planned approach and partnering with perhaps a specialist IT recruitment agency.

The city is amassed with major tech giants and conglomerates, including social media favourites like Google and Facebook, along with new budding, smart technology startups spanning sectors in finance, media, education, insurance healthcare, and governance bodies. Opting for available vacancies within London means finding, and embracing this vibrant city alive with diverse culture, leisure, and amenities. For many budding IT jobs in London seekers within the local surrounding areas, this work-life change can serve as the ideal career path and living opportunity, providing a wealth of available opportunities.

IT individuals seeking fresh horizons, and a more than lively social life, then the capital city stands as a brilliant and realistic, give-us-a-try vibe, to progress your chosen career path. Exploring and matching your preferred IT role and embarking on a successful job search for IT jobs in London, the hunt can sometimes entail the services of an IT recruitment agency and their team of consultants, by ideally aligning your professional interests, experience, and skills with available and suitable roles.

Try to diversify your search resources –using relevant social and digital platforms and contacting multiple IT recruiters can offer a big opportunity boost. Do not commit to the first interested agency you come across, engage proactively with several and gauge their responses both in time and clarity, along with your related search aspirations, and test their responsiveness to your skill sets and experience.

Not a British or dual nationality citizen!  You do and will need to acquire a UK Work Visa: If you are an international jobseeker, then possessing a valid UK work visa or permit is paramount. A significant portion of London businesses and companies, as well as other UK major cities, employ IT workers that hail from overseas.

Your recruitment agency should be able to discuss, advise, and offer guidance on work application requirements. Check, and bear in mind any potential fees and other various requirements that need to be attended to, such as tax and health insurance, etc., based on your country of work and also your home country's tax or, earnings-related implications.

Accommodation: While an IT recruitment agency might be able to offer assistance and advice, the onus of finding accommodation lies with you. Several search platforms and agents can assist in this quest. Additionally, weigh the different pros and cons of transportation, living costs, and entertainment. Driving in the city may prove difficult and very challenging both in cost and time, but in general public transportation offers a reliable and viable alternative, at a cost.

Selecting accommodation that fits your budget, might mean a certain amount of travel time is involved, so be aware and prudent in any financial decision you make. Working in London not only provides a chance to work with smart and new cutting-edge technology but also offers a cosmopolitan lifestyle, brimming with cultural, entertainment, and social experiences.

Identifying job roles: Begin by pinpointing an IT recruitment agency that is aware and aligns with your understanding of the type of work requirements you seek. Check their expertise, and what they can offer and bring to your professional career trajectory. Though social media platforms can be of assistance, when looking for IT jobs in London, it's prudent to diversify your search. Remember, every agency promises to provide a unique job search experience and proactive perspective; finding the one that ideally resonates with your requirements is important and paramount.

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