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lunatic-fandom-space · 3 years

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Comparing RWBY and YGO DM: The Handling and Evolution of Themes

Hey! Its been a hot minute since I last posted anything RWBY-related but Im laying in my bed right now and Im sick and bored so I guess we're doing this. Today I will do my best to analyze what I percieve to be the main themes and messages of both of these shows, or more specifically, how theyre handled narratively. Im mostly focusing on that part because, while these series do have similar themes and messaging, they are still a few things in which they are wildly different. And with that, lets start with this essay-post-thing!

1. Theres something we need to adress first

Okay so, before we can really talk about this, theres something I feel the need to clarify here: Neither of these stories was "planned from the beginning".

Now, I dont think a story being planned from the beginning or not nesscessarily makes the story any better or worse by default, however, it is still important to acknowledge because the way the story is planned is going to affect every facet of it. Things are not going to be foreshadowed properly, things are gonna be set up only for nothing to come of it, the story might drastically change directions, characters might act differently, etc, etc.

And, this is bit off-topic but, it's much better to just admit that the story was not planned than trying to pretend that it was. Like, there are a lot of reasons why I tend to be so forgiving towards YGO even though its not very good, but one of them is definitely the fact that, as far as Im aware atleast, the guy who wrote it isnt pretending to have had this big master plan all along and neither is the fandom. With RWBY on the other hand... yeaaaah, its kinda the opposite. From what Ive seen of RWBYs fandom, there seems to be this pretty popular narrative that everything was planned even though it clearly wasnt. Thats pretty bad and honestly lowers my opinion of the writers so much more than if they would just admit to not having a proper plan.

Like, I initially consumed YGO like this: Yu-Gi-Oh Duel Monsters, Yu-Gi-Oh (aka Season 0), like, a quarter of the Yu-Gi-Oh manga (I still havent finished it)

In all three of these we have the character of Yami Yuugi, or just Yami. Broadly speaking, he is an ancient egyptian gamer spirit who lives in a magical puzzle that has not been solved for 3000 years until this highschooler named Yuugi Mutou comes along and solves it, thus setting him free and allowing him to possess Yuugi and have access to the vague magical powers of the puzzle.

In Duel Monsters he's perfectly fine most of time, morally speaking. There is an instance of him almost murdering a guy and its a bit unclear what exactly happens to those he mindcrushes but overall he's very much a pretty good guy. In Season 0 most of what he does is set up these games for bad people, where they will go insane no matter what they do. From how I understand this whole Shadow Game, Penalty Game stuff, if you lose a Shadow Game, you get violent and intense hallucinations and you will always cuz yknow, gamer spirit. But if you try to cheat, which most of the bad people do in this show, you get violent and intense hallucinations as a punishment.

Since the two anime are generally considered two different continuities, its perfectly fine that Yamis characterization is wildly different in both of them. But in the manga both of these characterizations appear, basically one after the other with no real arc or consequences, for that matter. Why is that? Simply put, someone thought it was a good idea to try to turn an episodic, very slice of life-y light-horror manga into a more traditional, more plot-driven battle shounen. From what Ive heard, it was apparently largely because of network interference or something, but the point is, it changed directions incredibly drastically with little planning and everyone knows this and I can understand that for the most part.

In RWBY we have the character of Blake Belladonna, who, in the first 3 volumes/seasons atleast, was this aloof, more toned down loner-type character with a pretty strong sense of justice. She's an in-universe marginilized racial minority and she clearly cares about racial injustice. The way its initially framed makes it seem like she had a very hard life and no stable support system, which is what eventually pushed her to join a Civil Rights group/Terrorist organization (good god, the Faunus subplot is so awful, I could write a whole essay about it but Im already de-railing rn so I'll just save that for later).

Then, in volumes 4-5 it turns out her father is actually like, the mayor or chief of this island-place called Menagerie and she grew up in this big mansion with multiple guards/servants. Oh and also, apparently "space is a commodity" on there, so theres that. She still retains large parts of her personality but she's kinda like, worse somehow I think. I cant really describe it in a meaningful way but I hope you get what Im saying anyway. Then in Volume 6 she confronted her emotional abuser Adam (sorry for not mentioning him sooner but yeah, he was like, her abusive boyfriend, which is something that a lot of people disagree with but I wont really say anything about it either way because I dont really feel any specific way) with her friend, Yang, and ended up killing him.

After all that, she pretty much lost the rest of her personality, as well as her arc about all the Faunus stuff. She just kinda became the meek, generically nice, recovering abuse victim. Why? Well, the actual reason is that they didnt plan out shit and are just kinda flying by the seat of their oversized clown-pants and if they and the fandom just admitted it, I would have less of an issue. I still wouldnt be as forgiving towards RWBY as I am towards YGO because the crux of the issue, for me, is just that I dont particulary like RWBY but also like. Do you really expect me to take MKEK seriously as writers after admitting to not have a timeline because iT wOuLd CaUsE pLoThOlEs?

However, since they want us to believe that everything was planned out from the beginning, the explaination would be.... Idk, they deliberately butchered one of their main characters?? Because.. they hate her?? Maybe????

So yeah, that was quite a detour however, I would like you to keep this mind going forward.

2. Themes of the Early Series'

First, what do mean by 'Early Series' for both of these shows respectively? Well, for YGO that would have to be Season 0 or if youre reading the manga, everything pre-Duelist Kingdom. Basically, the part of the series thats a episodic, very slice of life-y light-horror series.

For RWBY that would be the first three Volumes, also known as the Poser-Era. Back then it was just kinda an action series that took place at Anime Warrior Academy (also known as Beacon) with some pretty bare minimum worldbuilding, character-driven plots and developments but now its more of an epic high-fantasy story with more of an emphasis on plot as opposed to just action.

The themes and messages in Early YGO are kinda vague, very confusing to me and if you were to follow any of it literally that would be pretty bad. For now Im just gonna say the main themes are Friendship and Identity and mostly focus on the Identity aspect.

Now, it took me a little while to figure out RWBYs deal but I think the main themes for Volumes 1-3 are also Friendship and Heroism. Once again, I'll mostly focus on Heroism and touch on Friendship more briefly later.

I dont have much more to add to YGOs themes right now, so I'll briefly go over Heroism in RWBY.

In RWBYs setting there are these man-eating monsters called Grimm that have basically infected the planet. In order to deal with that, they have people called huntsmen and huntresses that kill them and protect people. Theyre trained at special academies like Beacon and go on missions there and stuff like that. Our four main characters, Ruby, Weiss, Blake and Yang, are training to become huntresses and one day they go on this mission to clean up a grimm infested city block with one of their teachers. Obviously, that takes a long time so they have to camp out in one of the empty houses. Weiss, Blake and Yang cant sleep because theyve been thinking about this question that their teacher asked them when they were fighting grimm: "Why do you want to become a huntress?"

They have a heart to heart and we find out about their motivations; Weiss wants to bring honour back to her family, Blake want to distance herself from the White Fang (that terrorist organization I mentioned earlier) and as an extension from Adam, Yang wants to have a life of adventure. They also talk about why Ruby wants to be a huntress and it turns out that she judt wants to help people. Unlike the others, she has no motivation besides that. We're meant to listen to that and look at her as a sort-of personification of Heroism: kind, but not naive, strong and most of all, selfless. The others on her team are not portayed as bad for not being like Ruby by any means but we are clearly meant to admire her the most out of all of them.

Okay, now comes the part Ive been looking forward to the most:

3. How did these themes evolve in the Modern Series'?

Alright, before we can really delve into the way they evolved in YGO I'll have to give you a brief summary of the character progression. At the start of DM, during the Duelist Kingdom arc, Yami Yuugi is just that; A darker Yuugi. Hes more confident, bolder, his voice is deeper, hes somehow taller, more ruthless, all that good stuff. Notably, he doesnt actually seem more skilled than Yuugi even at the start of this story, but he's still dependent on Yami. Yami on the other hand, has no identity of his own or even hints at one at this point. He's just The Other Yuugi.

Then during the Battle City arc, they find out that Yami was actually a pharao prior to being sealed in the puzzle, he just didnt know because of amnesia, I guess. So now they need to find out his real name and then send him to the afterlife because hes meant to be dead, but not before saving the world from being swallowed by darkness, which is also a thing they have to do now.

Then we finally get to the Memory World arc, where Yami, Yuugi and the rest of the gang astralproject to ancient egypt via puzzle magic. Yami is trying to figure out what the hell is going on and who all these familiar people are, while Yuugi & Co are trying their best to help him. Then some weird shit happens and it turns out that all of that is not just Yamis sealed away memories, but also a giant D&D Shadow Game that will destroy the world if Yami loses. So now theres Pharao!Yami who is still clueless on the metaphorical and literal playing field and Player!Yami, who is kinda controlling himself now? I guess?? Yamis opponent, The Spirit of The Ring, has something similar to that going on where hes both controlling and properly participating in the game. So Player!Yami is now fighting against Player!TSoTR, Pharao!Yami is now fighting against Thief King Bakura (who is like, the human, ancient egyptian version of the Ring Spirit) and Yuugi is now fighting against Yami Bakura (who is like, the human, modern japanese version of the Ring Spirit). Yuugi gets Yamis real name, he and the gang go over to Pharao!Yami and tell him his name, meanwhile Player!Yami is also somehow helping as well and they defeat the Ring Spirit, thus saving the world. Then they travel to modern Egypt, the Ceremonial Duel happens and Yuugi wins, sending Yami to the Afterlife where he can finally rest and that was the series!

I originally wanted to recount the stuff that was going on with the Ring Spirit and his host as well because they parallel eachother, but this summary is already far too long and I think youll get the point without me needing to explain any more.

My point here is, that the story went from being vaguely about Identity, maybe? to being very clearly about Self-Discovery and Learning to Be Independent. I think this is a very good way to evolve the messaging of your story. How does RWBY track on that?

Well, uh... its not great. I will acknowledge that they have tried to introduce new themes and ideas since, even though I wont really be talking about them in this post. But yeah, the whole Heroism thing really regressed.

Like, I didnt explicitly say it when I was explaining grimm earlier, but theyre not going away. The grimm have always been there and people who sign up to become huntsmen and huntresses are effectively signing up for a job that will never truly be done, no matter what they do. Characters like Ruby and even more minor ones like Phyrrah have shown us that that doesnt matter when youre a hero. No life isnt worth saving, no grimm isnt worth killing, no criminal isnt worth arresting. Then, in volume 6 they find out about Salem. Salem is the Big Bad of the show, shes immortal, controls the grimm and is supposed to be very powerful.

What do our heroes do? They give up. Sike! They were just mindcontrolled by monsters or some shit, of course they didnt give up their mission (which is to bring an Important Macguffin to a city called Atlas, sorry I didnt mention it)!

But then they arrive in Atlas (which is llike, a city thats floating over another city called Mantle) and yknow, they do some plot stuff thats not really important right now until the city gets invaded by Salem and this big grimm army she has.

What do our heroes do? Well, Ruby, Weiss, Blake and some side characters are chilling, drinking tea in a mansion and Yang and the B Team were actually trying to do something, but even those efforts seem incredibly minimal.

Oh wait, I also forgot to mention that Ironwood (a fairly minor, vaguely antagonistic character up until now) wanted to lift Atlas even higher to save Atleasian civilians from danger while leaving Mantle vulnerable to Salems invasion.

What would be the most heroic thing to do?

A) Let Ironwood lift Atlas, get as much support as they can down to Mantle and save as many Mantle civilians as they can from the invasion

B) Prevent Ironwood from lifting Atlas but then split up in order to protect both Atlas and Mantle civilians

C) Prevent Ironwood from lifting Atlas and then dont do anything else

Congrats! If you choose C, you think exactly like the writers!

And I just

This is so mindboggling to me, I feel like I shouldnt even have explain how this is bad. And like, it wouldve been so easy to actually make them seem herokc through their actions, to make it seem like they did try but no.

I have never seen a central theme be this botched, how in the world did they do that? Why did they think it was a good idea for Ruby "The Embodiment of Heroism" Rose to sit in a mansion doing nothing, no planning, no organizing just ..... God, how are they this bad? Like, this doesnt even have anything to do with it being planned in any way, this is just straight up incompetence

4. Very briefly touching on friendship

The friendship is awful and its not solely because they all have the same opinions. They barely interact with eachother outside their designated pairs which leads to it all feeling incredibly hollow. Theyre also practically indistingushable from one another now, which is a shame because it wasnt always like that. Like, I dont think the characters were that well-developed in earlier volumes but they were very well-characterized. But now we've gotten to a point where you can literally copy and paste one characters dialogue onto another and literally nothing changes, it really sucks.

5. Some closing words

Damn, this took way longer than I thought it would and now Im pretty exhausted. I have no idea how yall always write these but props to you! I feel like this ended up a bit rambly but overall, Im pretty proud.

Please let me know what you think of the points I brought up! Id also really appreciate some tips on how to get better at these longer posts because I am planning on writing more in the future (not the near future, probably but yknow).

Thats all I have to say for now, thanks for reading!

#rwde #rwby critism #anti mkek #yu gi oh #ygo duel monsters #yu gi oh analasis

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ts-akhmim · 4 years

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Episode 13 | “STIMULUS CHECK? NO BITCH HERE'S A REALITY CHECK” - Adam

so. its over and im out of the game. i waited a couple hours to write this because i knew i would hurt some feelings if i didnt and if we learnt anything from today its that jake's feelings get hurt real easy and we wouldn't want that would we. i think the reason i have struggled (and likely still will) to get closure is because i don't think this makes sense for jake? i've had some frustrations and some suspicions with jake over the past two rounds but i had no intentions of cutting him any time soon. i am a shield he so desperately needed what is wrong with him. like even if i wanted to cut him how on earth would i have got it done? with what numbers. to use a quote from autumn in the game we played together before but adapted for this instance, "today we learned unless jake feels like the prettiest girl at the dance every minute of every day, you’re not doing enough". now to the fun stuff. i want to just tribute to adam and autumn. adam is someone i was SO sus of at the start but he is a gem. his personality is so vibrant he is a true gem. autumn hill is who i wanna dedicate this to and focus this on. autumn is one of my best allies ever and one of my favourite ORG people ever... what a complete. legend. such a role model to me in my real life, she has taught me to be confident, to back myself and to not take any shit and for that I'm so grateful. i literally am so honoured to call her my friend and i cant wait to meet her in person when she moves to the UK WOOOO. anyway i've also moved on from being 100% self negative. i fought so hard this season i played so so so hard and i fought my way to F8 despite being a threat since F21. i did the damn thing and im proud, and even tho it sucks that all my fighting was cut short by my closest ally i tried my very best and that's all i can do. thank you to the hosts for bringing me back, its been a... journey hehe

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I don’t think anyone is ready for this round or at least what’ll come of it... I’m expecting an explosion or a mess given Jakey thinks he’s staying, TJ has been lied to, and hopefully Autumn or Adam leave next... its all a mess. If Jakey goes, I’m planning a 2-2-2 split between Autumn and Adam where we maybe get Autumn out but Adam leaving doesn’t hurt either.

Well that vote blows... I really thought I had someone that I could navigate this end game with and then it got completely taken away from me. Now, I know I have to do what’s best for my game. And there’s two scenarios I see being possible: 1. Staying with my alliance and voting out Autumn/Adam and then risking that the three Beauties will actually cut someone in that group. 2. I flippy flippy and vote with Autumn (oh dear, I’m actually considering this?) and get Amir out to set myself up with Kendal and Augusto to get to the F3. Amir just told me he has the Beauty idol, so this may be my only shot to get him out of this game. I really need to consider both of these options, because I think this is the round that makes or breaks my entire game.

Having a mental breakdown over the fact that I’m probably gonna lose jakeys friendship And even tho our friendship was 100% real and I love him so much he’s gonna think it was all fake

https://66.media.tumblr.com/0d8a51f03cf584de6183ffd755b60d02/tumblr_nsvsd4arRn1rrcjuxo1_r1_400.gifv

Not a single person in this game has ever wanted to go to the end with me except for kendall Jakeys trying to take her out right now and i want to keep jakey in the game so bad but 4 people want him out so bad and the only way to save him is with my idol and i want to keep my idol and i want to keep a relationship with kendall but augusto will know that its my idol that saved jakey so my entire game will be blown the fuck up so i have to just let him go strategically, Since jakey is leaving, i wanna try and make sure adam is next because hes the strongest competitor that will be left and if i make it to five and four i need to win comps. Okay I need to actually strategize lmao so after this vote if it goes as expected I believe autumn has the idol, just based on how she was behaving Her and adam and me are afraid of tj kendall Augusto final 3, however, if that does become a final 3, I can force it out of kendall, so as long as Adam and autumn do not win immunity, we can split the vote on them, or just 3 beauties vote together strong. I’m also using autumn and Adams target on tj to make tj want them out even more, so next round, autumn and adam vs tj is a thing, and the 3 beauties can be safe as long as it doesn’t tie, and if worst comes to worst, I still have my idol, which can get me in the final 5 but I really really want to save my idol for final 5

JAKEY GETS VOTED OUT

So here’s my dilemma for the round: I basically started the Adam name with Amir. I would prefer to go with that because I don’t know if I can beat Adam at the end. The problem with this though is that I don’t want to lose Jakey if he’s so for getting rid of Kendall. So where is the middle ground here?

So I think tonight is going to be my night. I have a lot of power right now in this game oddly enough. Are people potentially going for me, yeah, but I'm going to be safe which means I probably have enough room to screw up whoever's plan I would like to. Amir wants to do a 2-2-2 split, which I can easily screw up if I get Adam and Autumn on my side (which I see possibly happening). I can more than likely convince Autumn she doesn't need to play an idol if she's the vote (maybe on that one). And I know Adam wants to make a move with me saying Augusto is trying to get the vote on me or Autumn, which shows my concern that the three Beauties are at least locked to final four (I don't think they'd all take one another, but I don't think they'll turn on one another just yet). So now, here's where I may be able to take a stand and put myself in a spot where I may have some control. I need that one move that is at the top of my resume... can this be the one? Question is: what the hell is that move?

I was really confident last night we had a good plan set up but today I dont know why in my gut i feel like im about to be voted out, i dont want to be a pessimist but im just making this so i dont feel like a *complete* fool so um yeah...... we're about to go to tribal in a matter of minutes, autumn isnt playing the idol so im gonna feel real dumb if i gave it to her and she screws me over, but i did my work, and at this point all i can do is sit and keep my fingers crossed things go my way, but trust and believe even if im voted out yall will see ONE final confessional from me dragging them left and right.

Okay back to this game, so basically, I do not trust anyone at this current moment not a single person except maybe kendall, this is the most wild vote I have ever ! I think I’m getting bamboozled literally, OKAY OKAY OKAY so Augusto tells adam that he wants to do autumn, Adam tells me and autumn that, we talk to autumn, autumn gets tj on board. From my perception, autumn and adam should be believe that us 4 are voting Augusto and leaving kendall out of it. But then tj and I already told Augusto that plan, and the real plan is to 2-2-2 them, Incase one of them plays an idol. But I have so much fear from the things that tj has been telling Augusto about his fear of my idol and me being at final 5 and 4, and also telling me he’s scared Theres no cracks in the beauty alliance, so he might actually agree to that plan with us and then 3-2-1 me by telling them everything because he literally could do that And then whoever wins immunity is going to change everything even more, because of one of them wins, the other can play the idol on themselves which is a whole ass mess in itself, and right now, it just comes down to if I trust tj and Augusto . R they telling me the truth or are they lying ? Like I’m dkdjdjnd kdndkdnd Anyway, I probs am playing my idol today cuz I don’t wanna look like booboo the fool but also we love risks, so I might just not play my idol, idk idk it depends who wins immunity and it depends on the vibe I get from tj moving foreward

So I haven't really been making confessionals... In my defense I have been busy but that doesn't mean I haven't been active... So I have a final 2 deal with everyone in the cast sans Autumn. I have a deal with TJ, I have a deal with Augusto and I have a deal with Amir. And as much as it sucks I am going to stick to Augusto and Amir. Sorry TJ you are a good bean but I don't want to lose to you.

Should I blame the whole plan on tj http://prntscr.com/ss4sie

i didnt make a confessional before the live since i wasnt sure what the HELL was gonna happen so hello coming to you LIVE from the afterlife because yall didnt THINK you could fly me off this island without one last adam rant for the season did you? for the first time in all 3 times ive played actually....feeling some type of way over being voted out, maybe it's just because of quarantine and having literally nothing better to do, but i took this game seriously and i tried my damndest. I think my fatal mistake was trying too hard (or maybe not enough?) today with certain people, i was trying to play them all and my biggest fear of them either comparing notes and catching on, or they just didnt want to hear me out, ALSO THE TWIST PLEASEEEEEE im kinda glad if i went out it was kinda just....in that big bang of a mess, i mean, a legacy advantage and an idol being played AND wasted? ugh i really had the gals and gays shook and bothered!! because at least now i can blame that to feel slightly better about myself, because trust and believe if i had even just TEN MINUTES to strategize i think i couldve convinced autumn to use our idol on me because i had a feeling in my gut it was coming especially with how silent it was, i also regret not CAUSING A DAMN SCENE. I HAD 10 MINUTES TO SAVE MYSELF AND I REALLY LET MYSELF BELIEVE I WAS IN THE CLEAR AND NOW IM CLEAR-LY OUT THE GAME. foolish man. (foolish man being ME). but whatever. at least i got to clear my name from THOSE DAMN BEAUTYS, I KNEW THEY WERE GONNA BE MY UNDOING ONE WAY OR ANOTHER SINCE DAY 7. im not entirely bitter at anyone for lying to me since i was lying just as much, but ultimately i feel like for the entire season i did the best with what i had. I could be a complete fool but even now that im out of the game i STILL stand by what i said with how i feel like i played with my back against the wall for most of the game and i felt like it was truly SO hard getting people to want to work with me especially early on and FOR WHAT REASON? but whatever, it made the game interesting to me at least because i felt like they wrote me off, so i wrote my own ending. and clearly it wasnt the ending i wanted, but im surprisingly at peace with it in a weird way even just as im typing it out, i feel like for the first time in my tumblr survivor career i didnt just sit back and do nothing, i got to get my hands a little dirty, be apart of some good plays, and according to ali i actually did have some sort of a shot at winning r i p, im a really competitive person (the downside of being an aries) so the fact that i even got to play the game and enjoy making moves, i know i tried my best and that's what matters in the end!!! Also not to toot my own horn but im VERY happy i can at least say im happy with my finishes being 3rd, 5th, 6th.. not bad for a girl with no talent! not me realizing with me getting 6th place and all these idols/advantages coming out i almost had a cirie game changers moment... ugh even more iconic. anywho AUTUMN IS THE ONLY ONE I WANT TO WIN SO SHE BETTER DO THE DAMN THING.

hey you guys, it's me adam coming to you from post tribal where i was just voted ou- what? huh?? they didnt vote me OUT??? gorl what in the 2020 is going on here because i was shocked, i mean im THRILLED, the devil works hard but i work harder (autumn too ofc she probably did more than me actually DKJSA) - BUT im a little in awe because guess what this is the FIRST time i really just had to trust the people i have been talking with and they didnt screw me over, yet at least, i know jake was just a universal threat especially after the little stunt he pulled... so now my thoughts on that, ill tell you i was ready to go into tribal and for him to try and verbally murder me on his way out, so im glad he didnt do that but im always ready to fight so i wouldve loved the drama. kinda sad we didnt get it SDJKAF but all in all, i was all for working with jake to take down that other side, but if youre gonna burn me you better prepare for the inferno im gonna fire back, and sure the others couldve just wanted jake gone for their own plans, but i think me and autumn absolutely did THAT and thats that on that. I knew TJ was going to vote for me thanks to Kendall because me and her have truly bonded over wanting to get jake out this round for throwing both of our games into chaos, and guess what, while me and kendall may not have been talking as much before, im about to get REAL buddy buddy with her she's suddenly my bestie boo because now that we're at 6? game on. I want kendall in the end with me and i need to keep convincing her that she needs me with her and ill vote with her, and i think she's interested in it unless she's playing me because she did give me that TJ tea, which love tj as a person im actually not mad, he will just need to be voted off next still if i have anything to do with it OOP. He doesn't really fit into any of my plans, plus he's officially the only person to vote for me now except for either liam or the prejury? probably the pre jury, so now i know i probably cant trust him, but getting amir out next could also be the move, it all really depends on immunity, im gonna keep up on my appearences, get my princess diana wave on and be bestie boos with as many people as i can because my strategy at this point is to just make sure everyone believes they need me around, im not a THREAT im here to HELP you, but ultimately im only looking out for my best interest like hello its the game, and autumns too for now because she still has that idol that we can play to benefit both of us, so who the hell knows what's gonna happen live tomorrow but bring it on because im ready for a battle

So now that that's done and I'm cute and immune, I can confirm it all. Yes I do have the merge idol, yes I've had it since Final 7 but planned not to play it until Final 5, and yes that makes me the most powerful person here. Deadass everyone wants my head on a stick and I don't give a single fuck. I'm chilling all weekend, letting them think they're doing something if/when I lose win immunity, and then I'm sending a man out on one vote Monday night. You think they hate me now? Wait til they find out they can't take a shot at me until Final 4 lmaaaaoo. Be blessed!

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#BackWithVengeance

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brendajhensonblog · 6 years

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224

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Click on the video above to watch Episode 224 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Bradley: Okay. Now we’re live. This is screwing me up. Hey everybody! This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts Episode 224. It is February 20th, 2019. I’m sorry I don’t have my camera today. For some reason Google Hangouts decided it did not wanna recognize my camera at the last minute. You guys would probably appreciate the fact you don’t have to look at my face. I’ve only got two people on with me today because Adam and Hernan are out at the Funnel Hacking Live event. They’re out having fun while we’re hard at work.

Let me say hi to Chris. What’s up, Chris? How are you?

Chris: Doing good. Great to be here.

Bradley: Marco.

Marco: I made it, man. I’m here.

Bradley: Good. I don’t really have any announcements specifically, except that we’ve got a Mastermind webinar tomorrow, for those of you that are in the Mastermind. We’re gonna be covering several things that I’ve been tracking for the last few weeks now as far as doing some off-page tests for ranking GMBs, doing a whole bunch of different types of off-page tests and isolation.

In fact, let me se, for one moment, I’ve got pause the screen for a minute. Marco, do you have any announcements while I do that?

Marco: No. But I’m so glad you’re gonna talk about this because my write-up for the Mastermind, which I’m finishing up today by the way, is about that, testing, whether it’s single variable testing or whether it’s testing in isolation, or what it actually is that you’re trying to do.

What you’re trying to do is gauge whether there’s an effect. You’re not trying to show that something doesn’t work. It’s crazy going in and trying to test that something doesn’t work. The test should be, what does it do? You should get the data. The data should speak for what the tests. You’re testing a variable, but does the variable move the needle? No, it doesn’t. Okay, onto the next thing, which is what you’re doing, you’re testing all of these different variables and you’re isolating so that you can do whatever it is that you’re doing to each one.

I’m really glad that you’re talking about this. I’m gonna go a little bit more in-depth in the Mastermind newsletter about testing and how people are being misled by so-called, all of these are expert testers that don’t know what the fuck they’re doing. So I’ll just leave it at that.

Bradley: Yeah. I’ve been tracking, well, about a month ago was. It was around January 21st when I started setting these tests up. I’m testing every one of these methods and isolation. In other words, they’re GMB or Google My Business profiles that had the initial on-page stuff done and what my standard operating procedure is for optimizing a new profile, and then from there, all I’m doing is specifically one of these methods.

I’m testing across multiple properties per methods so that I can see if we get positive results or negative results or no results on any one method, I want to see if that occurs across more than one property for the same type of method. Because if we get positive results on two properties, if I’m only doing two tests or testing on two locations per method and they’re both positive, then that’s a really good indication that that’s a viable method or something that moves the needle.

Like he says, that’s actually funny you said that because that’s the title or the subtitle of the actual test that I’m doing Which Method Moves the Needle the Most? These different tests that I’m doing, and like I said, if a positive result occurs on two properties, two separate locations, then I know that it’s a good method to use and that it will continue … It will be duplicatable, in other words.

I will obviously set it up and see if I can repeat it again across other properties. If I get two no changes, or two negative changes, then it’s probably the case also. But if we get one that’s positive and one it’s neutral, or one that’s positive, one is negative, then it’s obviously gonna have to require further investigation.

So that’s essentially what I’m doing. I’ve tried several these things and I’ve got some really super good results back with one of these methods in particular. I’m not gonna tell which one here, guys, you got to join a Mastermind for that. But I’m gonna be covering it tomorrow because I’ve got really, really good results from one method in particular. It’s actually one of the easiest methods and that’s what I love about. I’m pleasantly surprised. Actually, I was not surprised that the method works because of what I know about that method, but I’m glad that it’s one of the easier methods for any one of us to achieve, or to implement, I should say.

Again, I’m gonna be covering that in the Mastermind webinar tomorrow as well as I’m also gonna be covering some questions about PR stacking from some of our members. I’m also gonna be talking about setting up display ads for remarketing using the Google Display Network because it’s a much, much easier process now and it’s very, very effective.

So that’s what I’ve got to tease with for tomorrow. It looks like we don’t have that many questions. But I’m gonna get right into it.

Chris: I got a question, man.

Bradley: Go ahead.

Chris: I scrolled through my Facebook feed today, people are literally scared of GMB and Google all of a sudden. You just were talking about, yeah, which method is the most potent or the biggest needle move of them. Anybody, you wanna share your insights on that, Marco or Bradley?

Bradley: I’ll start. Yeah. Armageddon is coming, right? The sky is always falling, Chicken Little type stuff. By the way, that screenshot that you’re looking at there, guys, that’s the tease for tomorrow’s webinar in Mastermind because those are the movements that I’ve seen occur just in the last few days from that one particular method I’m gonna be covering.

Anyways, Marco and I, well, we’ve been around long enough to know that shit changes all the time. It’s SEO. For the last several months we’ve been pushing really hard on GMB stuff because it’s been working so well and I’ve been saying all along it at some point Google’s gonna shut it down. I don’t necessarily think that existing properties are gonna be taken down. What I think is gonna happen, and this is just my assumption, guys, my educated opinion about this or my educated guess, prediction I should say, is that it’s gonna become damn near impossible to register new GMB profiles. I think that’s how it’s gonna be shut down.

That’s why I’ve been pushing for people to build, build, build for the last several months, and to build your ass off and to build a team for scaling your build processes so that you can secure as many location as possible prior to what I think is going to happen, which is going to be damn near impossible to register new businesses.

I don’t know exactly what they’re gonna do to shut it down, but it’s likely going to be something like having to take photographs at a storefront or at the business location. It could also be requiring … Again, guys, just speculation, but it could also require you to send corporate documents in or something that shows proof of address with the business name on it, so like a utility bill or something. I know because I’ve actually had to call Google Support before to get help moving a legit business for a client of mine to get the Maps listing updated. That was one of the things required, was a bank statement, the account details and everything could be blurred, but it had to show the company name and the mailing address and all that.

Those are things that I assume or that I predict are going to happen. But we always find workarounds and we always find ways to continue to make money. That’s really the name of the game, guys. Don’t freak out. Don’t go into panic mode. Relax. Know that you’re gonna have other options. We’re gonna figure them out eventually and other people will figure them out as well, and you can too. But it’s about keeping your head cool and realizing that this is a cat-and-mouse game that we play and that’s the business that we’re in.

Marco, what are your thoughts?

Marco: I get a little bit more basic, man. Yeah, I don’t care. Why? I say basic because there’s basic web principles. The foundational stuff that we teach is based on web principles, right? We’re in the semantic web. We all know that, right? We talked about ART, activity, relevance, trust and authority, and how to generate all that. But there’s foundation of principles. You can only code one way. If you write spaghetti code, you’re writing garbage that nobody’s ever going to be able to tell what it is if someone needs to come and take over. So there’s international standards that are set.

There are basic principles where the guidelines are not set by Google. Google’s Terms of Service and Google’s guidelines are determined by Google, but coding standards are set by other people. In order for Google to mess with that, Google has to go and push at a higher level where there’s a bunch of other people pushing back. I’ve been talking about this since Semantic Mastery began. Google is the 800-pound gorilla in the room. Correct, but there’s others on the web. Google can’t just go and do whatever the fuck they want to do. There’s some stuff that they just can’t touch.

While that goes on we’ll just keep going and getting the results that we get. That’s what you saw. The test that you’re shown, which is beautiful because it’s based on basic foundational principles, that’s what we work from. Now all of these other stuff, yes, they’re hacks, guys. We manipulate. That’s our job. We’re in this to make money. We’re not here to make people happy. We’re not here to make Google happy. I’m in this to make money. I don’t care. They can’t tell me that it’s wrong to do what I’m doing, well then, Google should go and change their whole scheme for making money online because it’s all based on lies and it’s all based on moving people into their funnel and keeping them there as long as possible; they don’t care how they do it, they just want to do it. Well, that’s fine. That’s their business model. I have mine.

Just to get back to this, basic principles, they still work. Why? Because everyone has to adhere to the same standards no matter what. That’s my rant for today – well, hopefully.

Bradley: Yeah, I agree with that. Let’s get into questions, guys. Not a whole lot of questions and I’m surprised. Maybe it’s this new platform that’s scaring people off, the discus platform. All right.

Chris: The sky is always falling.

Bradley: What’s that?

Chris: The sky is always falling. Some people say it’s …

Bradley: Chicken Little, yeah. Okay. Ben’s up. He says, “Hey Bradley, thanks for our call last Thursday.” Okay. Ben’s one of our Mastermind members and I’d been doing Mastermind calls. I opened up an opportunity for our Mastermind members to schedule a 30-minute call with me. It started the first week in January and this is the seventh week that I’ve been doing those calls. Next week, I’ll wrap it up and then it’ll be closed down until June. In June, I’m gonna open it back up again.

I encourage our Mastermind members that even scheduled to call with me in this first round to call schedule a second call with me in June because in six months you will have hopefully overcome some of the issues that we discussed on our call, and hopefully you have a new set of issues. I really want to continue to find out what’s going on with our members. It’s been super insightful for me to learn more about what’s going …

Well, first, to get to know our members on a more personal level. It’s been great. It really has been. I’ve really enjoyed the calls. Number two, it’s given us a lot of insight as to what’s going on, and in our Mastermind, which is our top level program, what’s going on in our members’ businesses, so that we can develop better tools and resources and training to help them overcome their obstacles. It really has been beneficial to me as well as, hopefully, to others.

Is Local GMB Pro Included In The MasterMind?

That’s what Ben is referring to here. He says, “Thanks for our call last Thursday. It was good to talk to you and I got a lot out of it.” Well, thank you, man. I appreciate that. He says, “A couple of questions. Number one, is Local GMB Pro included in the Mastermind? Not that I need it. Local Lease Pro is looking pretty comprehensive as I go through it. I’m just curious as it doesn’t recognize my username.”

Yeah, I know. We had Rob Beale collaborate on that with us and so there is an additional charge for that. But as a Mastermind member you get it at a silly ridiculous discount from what the advertised price is, if you look at the sales page publicly. Just contact Support when you’re ready for that, Ben. But since I did talk with you, trust me, you’re not ready for that yet. Go through Local Lease Pro, start implementing those strategies, provided that they’re still going to work, depending on what happens with the GMB stuff going forward.

As it stands right now, it’s still working just fine. But just keep in mind that you should be implementing that right now and then the Local GMB Pro training would really be more about assets that need the additional push, or if you’re in super competitive areas, that’s where you’re going to want to implement Local GMB Pro. But again, that’s not something that I would recommend you start with right now, you’re gonna be overwhelmed. I know you and I talked about that. Do not overwhelm yourself with too much training. I’d rather you take action and Local Lease Pro is set up with actionable data, actionable information for you to go out and implement immediately to start building, and that’s the most important thing. Okay.

Good question. But, yeah, as a Mastermind member, you’ll get a significant discount on that when you’re ready. But I can tell you right now you’re not ready for that. Okay.

How Do You Overcome Shiny Object Syndrome?

Number two, he says, “You said you were a former shiny object syndrome sufferer.” Yes, I was. That’s absolutely true. I think most of us in this industry or in this space are or have suffered from that, and maybe still do at this point. As SOS is so clearly at the root of my lack of progress to this point, I was wondering what it was that helped you turn the corner. You are clearly totally recovered and in control today.”

Yeah. You know what it was, honestly, it was kind of a perfect storm in that I was trying to do too many things and trying to not only teach on too many different topics as far as digital marketing, but I was trying to do too many things for my agency and provide too many services. What happens is I became overwhelmed with chasing different methods and trying to implement every method that I could learn about. So every time I saw a marketing email come through, and you guys know, I’m sure you are all on a million email list too, I would get the same type of emails, you guys would about new methods, about new tools and processes and things like that and I would get sucked in. The grass is always greener, right? I would see the opportunity that I thought, as an entrepreneur, I would see opportunity and I’m want to go after it, I want to chase it.

But what happened was over time things started to accumulate and accrue to the point where I had 15 projects going on and none of them were really progressing because I was spread too thin across too much. We, as a corporation, Semantic Mastery kind of suffered that for a period of time too and in part, I’m the face of the company, I should say, not to discredit my partners or anything, but in part because I was doing that in my own business as well. So we were kind of going that way with Semantic Mastery, trying to be too many things to too many people.

Really what happened was, and fortunately, my partner Adam, he’s not here today, but he introduced us to a book by Gino Wickman, I think it is, called Traction. It’s a program for really zeroing in on a singular focus and purpose for a company, for any organization. We’ve been working through that now, guys. What are we, over a year now into that, Traction? Are we on our fifth quarter now? Somebody would comment on that?

Marco: Yeah. I can’t remember exactly what quarter we’re on.

Bradley: I think we’re on our fifth quarter now. Anyways, we do everything now. It’s kind of a combination of various methods, but the 12-week year is one of the books that we provide to our Mastermind members when they come join. Another one is That One Thing. That’s another book that where it teaches you how to really focus in on one thing to get results and find out what is the most important thing, the one thing that I can do such that everything else becomes irrelevant or less important or irrelevant, or something like that. It’s a great book. Then there’s the 12-week year, which is about taking 12-month goals and boiling them down into 12 weeks, which is a 90-day period. What we call them 12-week Sprints. It’s a quarter every year.

We started implementing these strategies and then traction really kind of started giving us the organizational structure as a corporation to start developing our goals, figuring out what our primary focus was going to be, zeroing in on that, and then building out our processes and systems to achieve those goals. Like I said. I think we’re on our fifth quarter of that process now. That’s why over the last probably six months or so, you guys have been following us and probably noticed we’ve really shifted to just local marketing stuff. Not that we don’t still talk about and teach and share and present information in the Mastermind about all types of marketing, but our primary push is local.

That’s because I needed to do that in my own business in order for me to get better results for my clients to increase my own income and to get some of my time and my sanity back because I was just all over the place and it was overwhelming and, honestly, it was exhausting. Also, as you guys know, shit’s changing all the time in the digital marketing space, so having to stay on the cutting edge of everything is incredibly difficult.

So I really wanted to shift my focus into something that I preferred, which was local marketing. I also feel that that’s one of the quickest ways to earn revenue, is local marketing. So I kind of shifted to that. We took several surveys of you guys, our members, to find out that that’s what the vast majority of our audience was doing, was local marketing or lead generation, that kind of stuff. So we really shifted all of our focus to that.

Again, Ben, to answer your question, how I got over it was kind of a combination of recognizing the fact that I was really spinning my wheels and not making any progress in a lot of different areas because I was going after too many things, my attention was spread too thin, and then also, again, when the student is ready the teacher appears.

Adam kind of presented us or brought to our attention like this, Gino Wickman’s Traction program and they call the EOS, I guess the employee operating system, and all this stuff. Just get the book, guys, it’s inexpensive, and go through it. It’s a lot of work. We’ve been at it for five months now-, or excuse me, five quarters now, I think five quarters, and it’s a lot of work. But it’s totally worth it because we’re seeing the benefits and the fruits of the work that we’re putting in.

So a combination of those two things for me really kind of got me to stop … Guys, I’m not kidding, I’ve unsubscribed from just about every single email list. I got one specific email that I would always sign up for stuff and now, because over the years I’ve subscribed to so many lists, I’ve unsubscribed from just about everything. But yeah, I still get emails for internet marketing products and stuff all the time, from stuff that I’ve never even subscribed from. You guys know how that goes, people sell lists and your name gets passed, your email gets passed around from one list to another, whether you subscribed or not.

I’m not gonna lie, every single day now when I get a marketing email unless it’s from somebody that I want to be on their list, I go find the unsubscribe button. as soon as I open an email, hit the unsubscribe button, and then I come back and hit the spam button. I do it every fucking day every single day. Some days I might only get one email now, other days I might get five or six spam type marketing emails. But I do the same thing. I open them up, I don’t even read them, I just go right find an Unsubscribe button, click Unsubscribe, and then I come back it’s hit the Spam button. What it’s done is it’s really reduced the amount of junk that I see on a daily basis.

I was telling this to Ben when we had our call, our Mastermind call, it’s like being an alcoholic and going to a bar. Right? When you open your email account, if you know you have shiny object syndrome and you’re not getting any traction in any one area of your business because you keep chasing opportunity, stop, stop going in your email box and reading these emails, guys. Stop. It’s like get yourself out of the bar if you’re a recovering alcoholic, right? It’s the same principle. You need to avoid the shit that’s detracting from you being able to get make progress in your business.

So for me, it was just eliminating the marketing messages. I’m a marketer so I’m susceptible to marketing messages, right? For me, it was just avoiding them. Out of sight, out of mind. Putting blinders on. Putting my nose down. Working through what I knew I needed to do and that was local marketing. Right now it’s about building a lead gen business and developing processes but I’m not doing all the work and then teaching our members about what I’m doing and how we’re doing it. So that’s what’s worked for me.

Any of you guys have comments on that?

Chris: Yeah. You probably should read the latest Mastermind issue, for February, because what I wrote about was pretty much what you’ve just talked about, but in steroids. It’s like if you’re struggling with that there’s something really, really valuable in there for this month.

Bradley: It’s awesome.

Chris: Not to reveal everything, so from Masterminding members, you can be looking forward to some really sweet stuff. I recommend you check it out as well, Bradley.

Bradley: I sure will. Marco?

Marco: Well, the way that I stopped is I realized that we’re producing better shit than most people out there. So I focus on our own things and I know that you focus, we, the Mastermind’s focus is local. But I’m still in the lab looking at manipulation methods for national, global, just whatever, because that’s just how my mind works. I can’t just do the local thing and be happy. I have to be able to see where all of the algorithms are going, where Google is going, where it’s taking us and why, and then try to intercept at the right time, which is kind of like how RYS Academy was born, then RYS Reloaded, Local GMB Pro, as a matter of fact, came through because of that. It was just looking to see where Google was going and why. So I’m constantly after that, where is Google going, why?

As long as I’m on that, I don’t care about somebody else’s shit because I’m too busy with my own shit. That’s how I was able to overcome. We’ve all been there. If you’ve been online for any length of time, it could be a week, you bought something. Yeah. That’s just the way it is.

Are Both G+ Personal And Business Profiles Be Shut Down By Google?

Bradley: Yeah. That’s a great question, Ben. I really appreciated that question. Hopefully, that was helpful. Ken. What’s up, Ken? He says, “Are both G Plus personal and business profiles going away or is it just personal?” I believe it’s all Google Plus. I think the only Google Plus that’s going to remain, and I could be wrong about this guys, but I’m pretty sure that they’re all being killed off unless you’re what they call Google Plus Enterprise, which is only for like, it’s like internal Google Plus for large organizations. I don’t even know anything about it. I just read somewhere about it.

So as far as I know, Google Plus is being completely killed. I think in April it’s gonna be down completely. You won’t be able to access even your old stuff. I got notifications, dozens and dozens of notifications about it where they say if you got any photos in Google Plus, the notifications, you got to download the photos and all that kind of stuff because in April they’re gone. That’s it. They’re extinct. Whatever. Good riddance. No big deal. Move on.

Which, by the way, guys, we covered the Google Plus … Oh, yeah, guys, if you’re in the Syndication Academy and you didn’t watch the update webinar from last week, go back and watch it. I mean, literally, as soon as Hump Day Hangouts is over, go watch it because it’s super, super powerful what I was talking about, because one of the things I was covering was Google Plus being shut down. We had a lot of people comment and question about, “What’s going to happen? Because Google Plus is down and that’s one of our main social hubs.” Yeah. So what? We find others.

I shared exactly what I’m using now, which is so much more effective anyways, and it’s really, really powerful. If you’re in Syndication Academy, guys, go watch the update webinar that was just recorded last week. It’s in the archives area, the updates area along with all the notes and everything in there. Super powerful and it’s easy to do. Okay. AlL right. I’m gonna keep on moving.

What Photo Selection In GMB Is It That Dictates Which Image Is Displayed In Google Maps?

Jay says, what’s up, Jay? “Inside the GMB, what photo selection option is it that the dictates which image is displayed in Google Maps? I’ve tried several options there but it won’t change.” Yeah. I’ve had that issue in the past too, Jay. I don’t know, maybe Marco has an answer. I’ve tried in some cases to get an image to change too and not been able to get it to change. I just don’t even care at this point. I know some clients do, but it’s not been a major issue for me so I haven’t dug into it that much.

Marco, do you have an idea as to what you can do to get Google to display what you want?

Marco: No. I don’t have an answer for that. It sometimes displays the latest one, it sometimes displays what it wants to, I don’t know. If you have GMB that is legit, that is tied to a company or whatever, you might wanna get in touch with a Google rep and see if they can help you out. If you act really ignorant, if you act really stupid, like you don’t know what’s going on, they’ll really help you out. They’ll go out of their way to help you out. I found that the more ignorant you act and the more that they … “I don’t know …” “Oh, you mean like Chrome?” I mean they go that deep into … Just totally being blissfully ignorant about everything online.

Because you’re a business owner who doesn’t have time for all of this. The only people who have time for this are marketers who are in there trying to manipulate every day, who are the first ones that find out what doesn’t work and what does. So you wanna try to avoid being that know-it-all marketer because if you do that you’re gonna get nuked, your IP is gonna get tagged, and you’re in for a lot of trouble.

Bradley: Yeah, I agree. If it’s a legit business, man, just contact the Google My Business Support. Again, if it’s legit verifiable business, guys, I don’t have any problem contacting Support anymore. I found them to be quite helpful when needed. Again, don’t be afraid to do that. I remember years ago it was damn near impossible to get support help from Google and it was only via email and it would be sometimes days or even weeks before they would reply and it was just a bitch. But now it’s a lot easier to get in touch with Google Support. Again, if it’s for legit business, don’t be afraid of trying.

What Are Your Most Successful Tactics In Getting Client Response From Cold Emails?

Okay. Jeff says, a minute, I still got to get used to this platform, guys. Jeff says, what’s up, Jeff? He says, “Two questions. What is the record for most F-bombs dropped by Marco in one rant?” Well, apparently, Ken’s been counting, he says 87.

Chris: Did you see the RYS Academy sales video, the webinar, the very first one? I bet it goes higher.

Marco: Guys, listen, I don’t do it purposely. It’s just when I get excited I get really animated and it just flows. Please excuse me, I don’t mean to offend. Well, I have meant to offend people in the past, let me change that. You guys, in general, I don’t intend to offend you. If you are, please excuse me. Please understand that that’s just … My partners know that that’s me because they have to deal with me on a daily basis, so they know. They know Marco.

So you guys, just please excuse me. Next time if you come to my webinars or whatever, please put the kids away and you might not want the wife, girlfriend, boyfriend or whatever around while you’re listening to me talk.

Bradley: Yeah. I remember we had a Mastermind webinar about three years ago, maybe three and a half years ago, and Marco and I, we’re a little loose with our lips as far as some of the things we were saying. One of the members posted like “I’ve got kids in the room.” It was so funny because immediately after that I put a parental guidance suggested explicit language, image, or whatever, graphic on the bottom of the header image for the page that we were hosting the webinars on. In that point forward, we always kept it to be like, hey, keep your kids out. It’s not safe for work-type stuff. I think it was really funny. I think Carolyn was her name.

Anyway, so to carry on with the real stuff here, guys. Jeff says, “I know you mentioned this previously, but I couldn’t find it when researching out-, or excuse me when reaching out to business owners. In an effort to sell them the leads we were generating, what has been your more successful tactics for getting them to respond? This is primarily a cold email question.” Jeff, that’s a great question. That’s something we’re going to be covering a lot in depth in actually going through real live tests in case studies and such for monetizing GMB assets. We’re gonna be doing a lot of outreach stuff in the Mastermind coming up over the next several weeks. In fact, that was supposed to be started this week. I’m a little bit delayed, but I’m gonna be working on that a lot next week. I’ve got several assets that I need to start doing outreach for too.

But to answer your question, what I found and I spent a lot of time last year, in 2018, doing prospecting and trying to do sales for traditional agency services. I got really good at prospecting, getting the conversation started. As far as sales, I failed miserably. I think we spent like $18,000 between our salesperson and our VA staff which was handling the cold email outreach and all that stuff. I think we made like $6,000 in sales. It was ridiculous. That in part is just because I think that the local business market is so saturated with solicitation calls from marketing and advertising agency.

So long story short, that’s part of the reason we shifted back to the lead generation model because it changes the dynamic entirely, and I know that’s what you’re asking about. But when it came to prospecting, I found the easiest thing to do is, are quick question type emails.

There’s a great book by the guy that the developer of quickmail.io. If you go to quickmail.io, it’s a service that you can subscribe to, it’s like an email tracking service and all that. I personally like gmass.co better as an email marketing platform, but I started out with using quickmail.io. There’s a book by the developer. It’s a real short book. You can get it on Amazon, Kindle. I think you can get in paperback too, but I got it on Kindle. It’s a real short book, it’s only like 30-some pages I think, really inexpensive. I think it might only be $1 or $2.99 or something like that.

Go get it. Go to quickmail.io and probably click through some of the links and you’ll find the guy’s name, the developer’s name, and then you can find the book on Amazon. Pick that book up. Guys, I tested last year multiple types of cold email outreach methods for prospecting. Out of everything that I tested, and I tested David Sprague stuff, David Sprague’s got some really good tools, guys, there’s no question, but as far as his cold email outreach programs and stuff, I just had miserable success and we gave it full on effort.

I mean, for months, not just his program but all different types of outreach methods. What I found that produced the most success, especially dealing with contractors, was the quick question type emails. That strategy is outlaid perfectly in that short little book by the developer quickmail.io. His name is Jeremy something, I think. Anyways, just go pick it up, read through that book, and then start testing. That’s what I did and it worked really, really, really well.

We’re actually gonna be testing in the Mastermind. I’m gonna be using a combination of the more mass email approach, which is what I was talking about with the quick question type emails, which all you’re trying to do is solicit a response, a reply, that’s it. No, you’re not asking them to click through any links, you’re not getting diarrhea of the mouth and dumping a whole bunch of information and doing an email. You just ask them a simple question that’s kind of disguised like a lead for them. It’s a little bit misleading, but not so, because you’re gonna present them with an opportunity.

Again, it’s not unethical. Like I said, it’s just a way to ask questions. For example, maybe if I got a tree service site or assets that I need to monetize, I might contact 10 or 15 different … When I was doing the mass prospect, I would contact 50, 60 tree service contractors with these quick question type emails. Now I’m going to be doing a hybrid model that it incorporates the video email process, which is, we have a training program that I developed that I’ve used for years to get results for prospecting and sales and that’s called the video lead gen system.

It’s how to use video emails to get people’s attention. It’s a bit time-consuming because you got to record videos that are personalized to each person you reach out to. I’m trying to templatize that now to where it’s going to be a lot easier and more efficient and have a team that does the video editing and all that kind of stuff so that we can turn it into more of a process. Like an assembly line to where we can do 10 or 15 videos in a short period of time and then targeted emails out.

But I’m still going to be using those quick question type emails where I might say like, “Quick question, are you guys accepting or are you guys providing estimates for tree removal right now?” When they reply yes, that’s the conversation starter. “Okay, great. Would you mind if I sent you a video explaining what it is that I’ve got?” Then if they reply yes again, now you they’ve given you permission to send them a video. Then you send them the damn video, which is a personalized video explaining what you got.

“Hey, look, I got these leads coming in right now.” You don’t show your assets, guys. You show call volume or you show the fact that you’re generating leads. Show proof. Say, “Look, I really need somebody who can take these leads. If you’re interested, let me know I’ll send a few of them to you for the next week, or I’ll send you five leads or 10 leads or whatever, whatever your business model is good for. You say to them, “I’ll send you five leads for free,” and then, “I’ll follow up with you after that to find out if you’re if you like them. If they were good genuine valid leads that you’d like to continue that service, we can talk then,” stuff like that. Just real simple little questions, guys.

I’ve tested all kinds of processes and what I found was those quick questions where you don’t drop a link in it, you don’t ask them to click, you don’t ask them to go to a landing page and fill out a survey, or watch a video on the first email, none of that, you just ask them to reply. That’s a conversation starter. That starts the dialogue. Once the dialogue starts, then you ask permission to send them a link for them to click, which is just a video essentially. You say, “Can I send you a video to explain what I’ve got?” If they say yes, now they’re giving you permission.

Then you send them the video link, and then they’ll click on it, and now watch the video. Then sometimes they will reply, sometimes they won’t. But that’s really the whole point. Again, video lead-gen system was the course that we did on how to use video email. Then I’m going to be kind of mixing that with the more … I’m trying to templatize that and make it towards a process to where it’s not so time-consuming to do those emails, although they’re very, very effective. Okay?

Again, this is stuff that in the Mastermind, guys, were gonna be covering over the next several weeks. Okay. Those were great questions, Jeff.

Does anybody else have-

Chris: I’ll post a link to the book in a second.

Bradley: I’m sorry?

Chris: I’ll post a link to the book in a second. I already got it.

What Are Your Thoughts On WebFire 3.0 Tool?

Bradley: Okay. Cool. Yeah, it’s a great little book. All right, moving on. Martin says, “Have you any experience with the WebFire 3.0 tool?” No, Martin. When you said that, I clicked on it and I looked, I don’t, so I can’t really comment on that. I don’t have time to look through it right now. Perhaps, if you remind me, next week I will take a look at that before. I might look through that thing when we’re off this webinar today.

Marco: Hey Bradley, those are all like, those are click … Well, what do you call that, the auto traffic-

Bradley: It’s like a click-through spambot?

Marco: Yeah. Tons of websites like that.

Bradley: Okay.

Marco: The problem that I’m seeing, and by the way, they’re working. Some are working better than others. I’m not gonna say which one because then everyone will run there and ruin it for me. I don’t want you guys messing with my money. At any rate, they are working, go and test them out. But interestingly enough, what I found works the best is … You did a course on it, it’s only available in the Mastermind.

Bradley: Yeah.

Marco: The way that you teach it becomes actually cheaper than most of these click-through spams or spam traffic networks, which is really interesting because you’re targeting real people to come and visit your stuff. These real people have a genuine interest in whatever it is that you’re doing right and they’re going to ask way-, they’re going to act, excuse me, way differently than the people that have to click on your link. Does that make sense? They pay for it. Well, you paid for it, they go, they click, then they get credit. It just becomes crazy because they’re not really interested in your stuff, they’re only interested in theirs.

Now since we’re targeting real people with the real interest, through Bradley’s training, it becomes that much better. Guys, activity, relevance, trust and authority. We’re in trusted and authoritative to the max because were inside Google.

Bradley: That’s right.

Marco: Relevance because we’re targeting whatever it is that we’re targeting. I’m not gonna say anything because it’s something that’s right now only available in the Mastermind. Then, activity on that link. It’s relevant activity. People clicking on that link going and acting the way that real people do. Some might not like it and bounce back, many will. But that’s what real people do and that’s what we’re after.

Bradley: Yeah. I’m not gonna reveal the method here either, but exactly what Marco was saying, because that is real genuine traffic that Google knows has an interest in what you’re sending them to. So guys, when you’re talking about activity and engagement, which is one of the primary ranking signals now, is engagement, it’s not just blind engagement.

Again, if you are trying to rank something locally and you’re getting clicks from China and Russia and Korea and UK, and I’m talking about in the US, I’m just using this as an example, guys. But if you’re getting a bunch of clicks from things that are non-relevant either geographically especially for local stuff or non-topically relevant, in other words it’s just kind of like random traffic coming, do you think Google counts that traffic as an engagement signal, the same type, and gives it the same amount of weight as somebody that is in the local area that’s clicking from a local IP, likely from a mobile device that is intimately connected to them at all times, that they have a history of being interested in that particular type of content or service or product? Think about that guys, which click, which engagement signal is gonna be given more weight by Google? You already know the answer to that.

It’s not that these kind of tools and stuff can’t produce some nominal results, they can, but if you wanna get really good results and do it within terms of service, there are alternative ways to do it and it’s super, super effective. I mean, super effective. So it’s absolutely true.

Marco: I just want to be clear, Fiverr geeks, Fiverr traffic geeks, they get some results. These types of websites, the spam traffic, they get some results. But when you compare them all and compare them to the course that we have, it’s night and day. it’s just totally different because it’s just targeted traffic, people that are targeted to the geolocation so that they interact with whatever it is that you’re doing at that level, if that’s necessary. If not, then you can adjust to whatever it is that you’re doing and get traffic for pennies on the dollar, guys. That’s what it’s all about.

Bradley: Yeah. Again, topical relevance and geographic relevance, and you can combine both and get super, super good results. It doesn’t take a lot of traffic to get good results when you have heavily weighted engagement signals, which is what that is. It only takes a few engagements to get significant results when you have a really targeted audience that Google knows about. All right.

Anyways, we’re gonna keep moving. Sorry, I can’t give you a better answer on that. Bryan says, “What is the backlog on GMB listings in MGYB purchases. I’m out about four weeks.” Bryan, you’d have to contact support. I don’t manage any of that stuff, I��m sorry. Just contact support or send us ticket to [email protected] and we’ll get it answered for you. Okay?

Marco: I was just talking to Rob about this to make sure. We have to deal with whatever it is that Google decides. I mean, they were on the show, we don’t control them. So we can’t say it’s definitely this or definitely that, or we’ll have it in a day, in seven days or whatever. It takes however long it takes. Some of them are nearly impossible. I believe that Bryan has already contacted Support and gotten an answer.

Now my thing is if you go through Support and then you come here, it just slows the process because then I have to go reach back to support, ask what’s going on, track it down, and then they all go and track it down and try to see what’s going on when it has already been answered.

The only thing that I can add to this is, guys, we’re not in control of this. We’re trying to do what we can. Bryan, you’re welcome to request a refund. If it gets too long, you’re welcome to request a refund and try to find someone who stands behind the product like we do 60-day guarantee replacement. If it gets suspended within those 60 days, we offer a legitimate guarantee. Now how long it takes to get it for you, that’s another question altogether.

Bradley: What’s up, Daniel? Hey man, the question you asked two weeks ago on Mastermind that we didn’t get to because the training went so long, please repost that for tomorrow because the Mastermind webinar is tomorrow and I didn’t want to spend some time on that. It was about a GMB question you had. We’re gonna have time. I’m gonna be covering specific training tomorrow, but it will be a lot shorter because I just did the Mastermind newsletter entry specifically about that. So that we’re gonna do some video training on it tomorrow, but you guys will have the written process.

You guys know how I do my process stocks. Well, you’re gonna have the written processes, the newsletter entry that you’re gonna get in about two or three weeks, whenever you get the next newsletter. That means my training tomorrow, the video training, will be a bit more streamlined so I should be able to get to your question. All right. I apologize I didn’t get to that, man, and it’s been weighing on me for almost two weeks now.

Is It A Good Idea To Leverage A Popular Family Name Or Brand To Get Press And Media Attention?

Anyways, Quentin’s up. He says, “Hello my name is Quentin Ravenel. I’m a full-time musician based in Charleston, South Carolina. Arthur Ravenel Jr. is a staple here. We’ve named a bridge after him that gathers 25,000 people every year in April to run or walk on the Ravenel Bridge. Is there any way to use my last name as leverage?”

That’s a really good question. Yeah. I would think Press Releases would probably be a great way to kind of piggyback off of that name recognition because that’s essentially … It’s a brand, right? Ravenel is a brand, right? If you can use that … There’s a strategy called newsjacking. Look into that, Quentin. Look in the newsjacking. In fact, you could just do a Google search for newsjacking and find plenty of resources, Amazon books, whatever that can teach you the strategy of newsjacking that I think would be perfect for that, for what you’re saying here because you have the same last name-, excuse me, as a brand that’s well-known in that area. I would use that newsjacking strategy as a way to get some press and some media. It’s almost like click bait but in a proper way, in an ethical way.

Again, I don’t do a lot of that stuff, I just haven’t had the opportunity to, but I’m familiar with that strategy. That’s something that I think you could implement here.

Marco, do you have any suggestions for that?

Marco: Entity relationship, man. That’s what he’d have to do. Relate his name to the Ravenel Bridge name so that when it comes in the, what they call, the Google auto predict, autosuggest, so when people go looking for the Ravenel Bridge walk, or a Ravenel Bridge run, Ravenel Bridge weekend, all of that stuff, your name comes up in there too. I mean, we’ve done that, right? Social conditioning?

Bradley: Yeah, social engineering.

Marco: Yep.

Bradley: Newsjacking, go check it out. There’s tons of information about it. There’s the book, David Meerman Scott, I think is the pioneer of that or whatever, at least the most well-known, but you can find all kinds of information about this free and paid. Just spend some time researching that newsjacking because it’s something that I think you could implement and get some significant results that way. Okay. By the way, go to mgyb.co to purchase Press Releases and we’ll publish them for you, they’re really, really nicely done. Okay.

Gregg. What’s up, Greg? You and I got a Mastermind call tomorrow, Gregg. Looking forward to it. We got a lot to catch up on.

Urban Towing says, “Does SerpClix work well for traffic to RYS or is there something else you would recommend?” Again, I’m not familiar with SerpClix. If it’s another CT spambot or crowd search, click-through thing-

Marco: It is.

Bradley: -which I imagine it would be. Yeah, I would probably produce some results, I don’t know how much. But I would recommend finding some better methods where you can actually buy or get real targeted traffic from real people that may have a genuine interest in your potential product or service. Guys, paid traffic is a good way to do that kind of stuff.

Marco: I actually went to SerpClix and did the math. It’s 14 cents per click. We can beat that through your method, can’t we, Bradley?

Bradley: Oh, yeah, absolutely.

Marco: And this is real people. Real people targeted, remember that. Activity, relevance, trust, authority, that’s what you’re after.

Bradley: Yeah. Guys, we did … for years, Dan Anton had a product called crowdsearch.me. It works like gangbusters for a long time. Click-through spam was an engagement signal … I call it click-through spam. But that’s when somebody does a search on Google for example, keyword search, it could be a brand search, which is called a navigational search.

Guys, you can go to our YouTube channel. You can just go to Google and search crowdsearch.me and you’re gonna find this Semantic Mastery webinars. I’ve done two of them because we did one webinar and I think two years later we did another webinar because it was still working so well. I explained in that webinar, and both of those webinars and great length what click-through spam is and why it works so well.

It was actually a method that I learned way back in 2011 from Ivan Budimir, who was my most influential mentor in the local marketing, digital marketing space. It was Ivan Budimir. He’s no longer in the space, but he was absolutely amazing. I learned so much from that guy. He actually introduced that method to me back in 2011 and showed the Google patent. It’s not the actual official name of the Google patent, but he always called it site weight.

Site weight. In other words, if all things being equal, if there were two sites that were identical, which we know is impossible, pretty much, but theoretically, if two sites were equally authoritative, like they had the same amount of on-page optimization, the same amount of off-page optimization but one site got navigational search queries, which now in the semantic web is incredibly important, what is a navigational search query?

That’s a brand search or a variation of a brand search, like brand plus keyword, or brand a plus phone, like for somebody looking for the phone number of a company, or brand plus location, or brand plus map so that people looking for how to get to that location or get to that company or that store or whatever the case may be. Those are called navigational queries. If all things being equal, there were two identical sites competing brands and one had navigational queries and the other did not, the navigational query site would outrank the other, one hands down, two to one every time. Every time and it was tested over and over and over again. That was because of the site weight algorithm, or filter, or whatever you call that shit. Again, I’m not the patent nerd like Marco. Marco, that’s a term of endearment, by the way.

He introduced that way back in 2011 and the strategy then was to hire microtask workers to set up these little gigs. You would pay microtask workers two or three cents or something like that to go do a particular search, preferably with the brand dimension. Then find the link that you told them to find, click through, and then you would tell them, “Go find copy and paste the third word of the seventh paragraph on that page into the answer box,” and the answer box was their proof that they did the task that you assigned.

The reason why you wouldn’t just tell him to go click the link and copy because you want them to dwell on the page. That dwell time counted as an engagement signal, right? They would land on the page and then they’d have a hunt for that specific word or phrase or whatever it was that you told them to do that would make the answer. That would be the answer that means they solved the task that you gave them to do. That would create the dwell time, potentially scroll, you might ask them to click through to another page, whatever the task might be, click through to the link, then click through to the contact page, and then leave a message or whatever the case may be. You could set it up multiple different ways, but those were engagement signals way back in 2011 guys and it moved the needle like almost overnight.

The problem was as soon as you would stop paying in microtasks workers within just a few days your rank positioning start falling again because it was all about those engagement signals. Guys, again, this was eight years ago. Well, now, we’ve just been talking on this webinar alone about how important engagement signals are. So engagement signals are weighted even more now than they were back then.

Now the engagement signals are weighted more because Google can track and knows its users and the users’ behavior and their history. That’s what I was talking about. If you can get engagement signals from people that are locally and/or topically relevant to the content that you’re having them engage with, then that’s going to be weighted so much more.

What I’m saying is, again on a local level, if you can get people from a local geographic area that have a history for having an interest in that topic or that product or service as well as being local, a handful of clicks from them can produce better results than dozens or hundreds of click from non-relevant and non-non topically and non-geographically relevant clicks. Does that make sense?

So the click-through spam, and that’s what I called it because we were literally spamming click-throughs, isn’t as effective as it is when you can get relevant audience to engage because Google understands its audience, guys. Google knows its audience because everybody’s connected to Google all the time, right? So it knows what their history is and what their interests are and where they’re located and all that kind of stuff.

So that’s what I’m getting at. As far as the click-through spam stuff, for a long time it was working really well. Dan Anton’s, I think the best bot that came out, which was crowdsearch.me and for I think three, four years, I mean, I used it heavily. I was getting 50,000 credits per month and I was using every bit of them. It worked like gangbusters. But over time, it slowly started to stop working as well. I know that service is still out there. There are potential uses for it but it’s not something that I would do to direct to money site anymore. There are better alternatives now in my opinion, which is what we we’ve been talking about. We did some training about that in the Mastermind a few weeks ago.

It was a good question though. I was worried we’re not gonna have enough to talk about today, man, and look, we’re almost up. It’s awesome. Let’s see. “Think of how stupid the average person is and realize half of them are stupider than that.” That should actually be how stupid the median person is, right? It’s awesome. Thanks, Greg.

Okay. Grant says, “It might be easier to just close/delete designed junk email accounts ThAn unsubscribe endlessly.” Yeah. I know what you’re saying, Grant, but this is an email account that I’ve had for, God, 15 years, so it’s not something I wanna get rid of. But, yeah, I know what you mean.

By the way, I did all the heavy lifting. Now it’s just a daily maintenance thing. If I see an email come in, if that’s from something that was unsolicited, I open it, unsubscribe, and then as soon as the unsubscribe is successful, I go back and hit the spam button. Again, most days now guys, I might only get one or two spam emails. There are some days where I’ll get five or six or whatever, but almost every day now it’s just a bare minimum. So it’s manageable now. It just took a little bit of time.

Also, there’s a service called unroll.me. Guys, go check it out. Go to unroll.me, especially any of you suffering from shiny object syndrome. Type in your email and it’ll take a few minutes to run and it’ll come back and show you how many lists you’re subscribe to, and tell me it doesn’t take your breath away. It’s like, holy shit, how did I get subscribed … It’s just over the years, you accumulate, you get added to so many subscription lists either voluntarily or involuntarily, a combination of both really.

If you go to unroll.me, it’s amazing. It’ll just take your breath away when you see how many email lists you’re on, and you can start to systematically unsubscribe. Okay.

Chris: You’re the nightmare of every email marketer.

Bradley: Yeah. Well, now, I am, yeah. But trust me, a lot of email marketers made a lot of money from me too. All right. Let’s see, Walt says, “Not an affiliate link.” Okay. This is the quick, probably the quick … There you go, Grow Your Business With Cold Emails, Jeremy Chatelaine. That’s correct. He’s got an accent or whatever. It’s awesome, guys. Really short book. Look at that, it used to be cheaper, but 10 bucks, buy it, guys, it’s worth it. 100% worth it, buy it, and read it. It’s a great book for anybody’s doing prospecting. Guys, hands down, that has been the best strategy for me that I’ve ever found. Okay.

I’ll keep moving. Grow Your Business With Cold Emails: Everything You Need to Know. Go, perfect. Thanks, guys. I appreciate that.

Daniel, awesome. “Guys, I’m not whining about the GMB question, and I do have faith in SM.” Bryan, I think he took offense to which you said, Marco. Just looking to start implementing building out the local strategy and certainly anxious to get moving.” I totally get it, Bryan. I totally get it.

Marco: Yeah, so do we. I didn’t expect or intend again to offend. I just come across that way. I was just explaining that it just takes time. We try to get as quickly as possible. We know all you guys were anxious, but there’s only so much we could do when the beast keeps changing shit around.

Bradley: Correct. Yeah. That’s one of the issues, guys. Again, we all have to keep changing our methods to get these things done verified and such. I don’t even know what they’re doing to do it. I don’t care. Bryan, I’m just like you. I placed my orders too. I’m not kidding. Guys, I placed my orders just like you do now. I do have a little bit of pull sometimes, most of my orders are in queue still now because they’re not critical. But sometimes, for clients, for example, that have requested maps expansion, then I pull some strings to get them pushed forward a little bit. So that’s one of the benefits I guess of the CEO.

But for the most part, guys, I’m in queue just like you guys. It’s not you guys aren’t waiting because I’m getting all mine done. Trust me. I’m waiting too. Awesome. Unroll.me, You’re welcome, Grant

All right, guys. We gotta wrap it up. “Marco, you didn’t drop an F-bomb on me so I was unsure about the love.” It was Bryan again.

Chris: It’s coming.

Bradley: Marco, you got to say fuck just to make everybody happy once.

Marco: Yeah. Let me just close this off with this: fuck Google.

Bradley: All right, there you go. ‘Nuff said. All right everybody. Thanks for being here. Mastermind webinar tomorrow, don’t forget. If you did not check out the Syndication Academy update webinar from last week, do it, guys. Super, super powerful stuff. I showed you how to use RSS feeds there with geo-tagging.

By the way, I’m doing a lot of testing with I have it … No, I must already closed it down. No, there it is, RankFeedr. I’ve got it open. I’m not gonna show my projects. But Lisa Allen’s RankFeedr, guys. I know the coupon has expired now. She actually extended it because of the Syndication Academy update webinar that I did last week. I talked about it in there. Although the method that I showed was how to use Feedburner feeds to create local geotag feeds and they’re super powerful too, not as powerful as the RankFeedr feeds though because RankFeedr you can splice together and create static or sticky items and you can add the geotag and not just a specific geo coordinate but you can add what’s called a geo box, which is like a service area business. Super powerful stuff, guys.

I’ve been testing really hard for the last week now with the RankFeedr stuff and I’m seeing good results. Again, I know the coupon that she gave is expired, but it’s still totally worth it. It’s super inexpensive guys for the elite subscription, which I think allows you to create eleven hundred RankFeedr feeds.

Guys, it’s a set and forget. You set up a RankFeedr feed one time and you let it go. It just runs for as long as you keep your subscription active and you don’t have to do anything else. It will help to create co-citation geographic and topical relevancy on autopilot, guys. I’m telling you and for the elite service the elite subscription level, which again I think is 1,100 feeds, it’s $47 a month. It’s a no-brainer.

So if you haven’t already picked it up, guys, go watch the Syndication Academy update webinar, and go pick up the RankFeedr subscription service, which is how you create those things. I’m only telling you guys, we don’t pimp other people’s products unless we truly believe in them and I’m endorsing this because it’s such a good product and you can go to our website SemanticMastery.com I think it’s RSS-authority-sniper-3 I think. You could find the webinar replay and go through that process, if you want to watch the webinar where she talks about it.

But honestly, you don’t even need to watch the webinar, just go pick up the damn service because it’s really powerful. All right. With that, we’re gonna close it out. See you all next week. Thanks everybody. Thanks, Marco. Thanks, Chris.

Marco: Bye everybody.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224 posted first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224

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Click on the video above to watch Episode 224 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Let me say hi to Chris. What’s up, Chris? How are you?

Chris: Doing good. Great to be here.

Bradley: Marco.

Marco: I made it, man. I’m here.

In fact, let me se, for one moment, I’ve got pause the screen for a minute. Marco, do you have any announcements while I do that?

So that’s what I’ve got to tease with for tomorrow. It looks like we don’t have that many questions. But I’m gonna get right into it.

Chris: I got a question, man.

Bradley: Go ahead.

Marco, what are your thoughts?

Just to get back to this, basic principles, they still work. Why? Because everyone has to adhere to the same standards no matter what. That’s my rant for today – well, hopefully.

Chris: The sky is always falling.

Bradley: What’s that?

Chris: The sky is always falling. Some people say it’s …

Is Local GMB Pro Included In The MasterMind?

Good question. But, yeah, as a Mastermind member, you’ll get a significant discount on that when you’re ready. But I can tell you right now you’re not ready for that. Okay.

How Do You Overcome Shiny Object Syndrome?

Marco: Yeah. I can’t remember exactly what quarter we’re on.

Any of you guys have comments on that?

Bradley: It’s awesome.

Chris: Not to reveal everything, so from Masterminding members, you can be looking forward to some really sweet stuff. I recommend you check it out as well, Bradley.

Bradley: I sure will. Marco?

Are Both G+ Personal And Business Profiles Be Shut Down By Google?

What Photo Selection In GMB Is It That Dictates Which Image Is Displayed In Google Maps?

Marco, do you have an idea as to what you can do to get Google to display what you want?

What Are Your Most Successful Tactics In Getting Client Response From Cold Emails?

Chris: Did you see the RYS Academy sales video, the webinar, the very first one? I bet it goes higher.

Again, this is stuff that in the Mastermind, guys, were gonna be covering over the next several weeks. Okay. Those were great questions, Jeff.

Does anybody else have-

Chris: I’ll post a link to the book in a second.

Bradley: I’m sorry?

Chris: I’ll post a link to the book in a second. I already got it.

What Are Your Thoughts On WebFire 3.0 Tool?

Marco: Hey Bradley, those are all like, those are click … Well, what do you call that, the auto traffic-

Bradley: It’s like a click-through spambot?

Marco: Yeah. Tons of websites like that.

Bradley: Okay.

Bradley: Yeah.

Bradley: That’s right.

Anyways, we’re gonna keep moving. Sorry, I can’t give you a better answer on that. Bryan says, “What is the backlog on GMB listings in MGYB purchases. I’m out about four weeks.” Bryan, you’d have to contact support. I don’t manage any of that stuff, I’m sorry. Just contact support or send us ticket to [email protected] and we’ll get it answered for you. Okay?

Is It A Good Idea To Leverage A Popular Family Name Or Brand To Get Press And Media Attention?

Again, I don’t do a lot of that stuff, I just haven’t had the opportunity to, but I’m familiar with that strategy. That’s something that I think you could implement here.

Marco, do you have any suggestions for that?

Bradley: Yeah, social engineering.

Marco: Yep.

Gregg. What’s up, Greg? You and I got a Mastermind call tomorrow, Gregg. Looking forward to it. We got a lot to catch up on.

Marco: It is.

Marco: I actually went to SerpClix and did the math. It’s 14 cents per click. We can beat that through your method, can’t we, Bradley?

Bradley: Oh, yeah, absolutely.

Marco: And this is real people. Real people targeted, remember that. Activity, relevance, trust, authority, that’s what you’re after.

If you go to unroll.me, it’s amazing. It’ll just take your breath away when you see how many email lists you’re on, and you can start to systematically unsubscribe. Okay.

Chris: You’re the nightmare of every email marketer.

I’ll keep moving. Grow Your Business With Cold Emails: Everything You Need to Know. Go, perfect. Thanks, guys. I appreciate that.

All right, guys. We gotta wrap it up. “Marco, you didn’t drop an F-bomb on me so I was unsure about the love.” It was Bryan again.

Chris: It’s coming.

Bradley: Marco, you got to say fuck just to make everybody happy once.

Marco: Yeah. Let me just close this off with this: fuck Google.

Marco: Bye everybody.

Nguồn chia sẻ:

Nguồn chia sẻ: https://ift.tt/2SJXUsl

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pledje · 6 years

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224

youtube

Click on the video above to watch Episode 224 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Let me say hi to Chris. What’s up, Chris? How are you?

Chris: Doing good. Great to be here.

Bradley: Marco.

Marco: I made it, man. I’m here.

In fact, let me se, for one moment, I’ve got pause the screen for a minute. Marco, do you have any announcements while I do that?

So that’s what I’ve got to tease with for tomorrow. It looks like we don’t have that many questions. But I’m gonna get right into it.

Chris: I got a question, man.

Bradley: Go ahead.

Marco, what are your thoughts?

Just to get back to this, basic principles, they still work. Why? Because everyone has to adhere to the same standards no matter what. That’s my rant for today – well, hopefully.

Chris: The sky is always falling.

Bradley: What’s that?

Chris: The sky is always falling. Some people say it’s …

Is Local GMB Pro Included In The MasterMind?

Good question. But, yeah, as a Mastermind member, you’ll get a significant discount on that when you’re ready. But I can tell you right now you’re not ready for that. Okay.

How Do You Overcome Shiny Object Syndrome?

Marco: Yeah. I can’t remember exactly what quarter we’re on.

Any of you guys have comments on that?

Bradley: It’s awesome.

Chris: Not to reveal everything, so from Masterminding members, you can be looking forward to some really sweet stuff. I recommend you check it out as well, Bradley.

Bradley: I sure will. Marco?

Are Both G+ Personal And Business Profiles Be Shut Down By Google?

What Photo Selection In GMB Is It That Dictates Which Image Is Displayed In Google Maps?

Marco, do you have an idea as to what you can do to get Google to display what you want?

What Are Your Most Successful Tactics In Getting Client Response From Cold Emails?

Chris: Did you see the RYS Academy sales video, the webinar, the very first one? I bet it goes higher.

Again, this is stuff that in the Mastermind, guys, were gonna be covering over the next several weeks. Okay. Those were great questions, Jeff.

Does anybody else have-

Chris: I’ll post a link to the book in a second.

Bradley: I’m sorry?

Chris: I’ll post a link to the book in a second. I already got it.

What Are Your Thoughts On WebFire 3.0 Tool?

Marco: Hey Bradley, those are all like, those are click … Well, what do you call that, the auto traffic-

Bradley: It’s like a click-through spambot?

Marco: Yeah. Tons of websites like that.

Bradley: Okay.

Bradley: Yeah.

Bradley: That’s right.

Anyways, we’re gonna keep moving. Sorry, I can’t give you a better answer on that. Bryan says, “What is the backlog on GMB listings in MGYB purchases. I’m out about four weeks.” Bryan, you’d have to contact support. I don’t manage any of that stuff, I’m sorry. Just contact support or send us ticket to [email protected] and we’ll get it answered for you. Okay?

Is It A Good Idea To Leverage A Popular Family Name Or Brand To Get Press And Media Attention?

Again, I don’t do a lot of that stuff, I just haven’t had the opportunity to, but I’m familiar with that strategy. That’s something that I think you could implement here.

Marco, do you have any suggestions for that?

Bradley: Yeah, social engineering.

Marco: Yep.

Gregg. What’s up, Greg? You and I got a Mastermind call tomorrow, Gregg. Looking forward to it. We got a lot to catch up on.

Marco: It is.

Marco: I actually went to SerpClix and did the math. It’s 14 cents per click. We can beat that through your method, can’t we, Bradley?

Bradley: Oh, yeah, absolutely.

Marco: And this is real people. Real people targeted, remember that. Activity, relevance, trust, authority, that’s what you’re after.

If you go to unroll.me, it’s amazing. It’ll just take your breath away when you see how many email lists you’re on, and you can start to systematically unsubscribe. Okay.

Chris: You’re the nightmare of every email marketer.

I’ll keep moving. Grow Your Business With Cold Emails: Everything You Need to Know. Go, perfect. Thanks, guys. I appreciate that.

All right, guys. We gotta wrap it up. “Marco, you didn’t drop an F-bomb on me so I was unsure about the love.” It was Bryan again.

Chris: It’s coming.

Bradley: Marco, you got to say fuck just to make everybody happy once.

Marco: Yeah. Let me just close this off with this: fuck Google.

Marco: Bye everybody.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224 published first on your-t1-blog-url

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survivorcordillerablanca · 7 years

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Episode 4 Confessionals

RTP is a monster. Anyway, we fucking crushed that immunity. I wanted Jordan pines voted out. I've only ever played one org with him and he was my nemesis and I just don't have the mental capacity to deal with a nemesis in this one. Why couldn't Willa have done better

we won the music video.. and my ass edited a full video plus a roast after never using adobe premiere before so im pretty shook!! our tribe definitiely seems more... "kumbaya" than the other tribe which... eh. i want the drama! but other than that our tribes good. i def feel like ive been getting complacent with talking to people so im gonna start trying to ramp back up my social game to how it was in the first round hopefully?? i need to start talking more and making bonds. (not much i can really do though, willow katie and chris are on the bottom) i just have to ensure theyre still on the bottom and hopefully keep katie safe for me to work with?? willow and chris can go i guess. also charlotte can go too tbh. like id prefer me/bryce/zach/katie over me/bryce/zach/charlotte but a returnees alliance is easier to put together, so ill work with charlotte!! idk why i dont wanna work with her i just dont get a good vibe from her?? sounds dumb but im trying to trust my gut. and ... yeah not much has happened and i dont wanna make major waves just yet.

Free rice is so fun and not having to do grammar? Amazing! Hope I can do well in this challenge to show I'm useful. I feel like their isn't a lot of socializing happening on our tribe but I'm gonna try to change that. katieare propane torches dangerous? I want to go get one at home depot today. katiehere is my second confessional: charlotte seems chill I wonder if she will work with me in this game?

WILLA IS FINALLY GONE. God I can't believe he didn't compete in a single challenge and managed to not get first boot. We did Emma so dirty, I can't believe it, bring her back. Anyway, going in this reward challenge I'm not too fussed about whether we win or not, it would be nice to see what the Wishing Well is all about but eh, I'm not too fussed. Immunity is what I really want because now that we got rid of the dead weight I think the fingers may start to pointed at the winners AKA me and Jay. We have enough votes to tie it since Jordan is with us. We could potentially swing Adam but he's very much linked with Ryan who is linked with Lexi so it's...a mess. No tribal pls @ immunity gods!

Wow we won another challenge. Is the other tribe even trying? I didn't want to submit too much in case I seemed like a threat so I'm happy that I didn't do the most and we still won. I never find anything in the wishing well tho. Wish I knew who was picking the right number. But focusing on the positive, we won again!! ryan matthewi literally don't know what to do if we go to tribal. i won't want the full jordan pines experience to be blindsided by him. obviously lexi and i are a duo so im hoping we have options if that happens....

So I was looking over my Malaysia confessionals for some reason. What started as me trying to find my FTC speech turned into me reliving horrible and painful memories of Mitchell Kalabang calling me an idiot in many creative ways. Anyways, the reason I mention this is because I noticed that I made a lot of good, detailed confessionals in that game and I want to make sure I can do the same here for Athena. Well as of now, I think I'm in an okay position. I make a bit of chit chat with everyone now and again. I'll need to step that up today though just in case we go to tribal. I admit I've been slacking in my relationships with anyone who's name doesn't rhyme with Pordan Jines. I did congratulate Ryan on winning Kvaløya and told Adam that I'm not gonna vote him out, so that's something. Lexi also came to me and was like "I promise I'll do better on the challenge next time." Like I'm some authority on effort. Ryan probably told her that I was a little annoyed that no one tried in the video challenge. To sum it up, Jordan Pines will always be targeted before me so I am perfectly content letting him take the reins for the time being. I have decent relationships with Ryan and Adam. Lexi is with Ryan for sure. And Luke sketches me out just like every other game I've played with him. I hope we win immunity.

So we need to win this immunity or we fucked. Like it just doesn't make sense to me. On this tribe we have me jay luke ryan and adam. In theory we should never lose a challenge, but theory is dumb and we lose everything. Like we've managed to keep a cohesive group that i honestly think genuinly likes each other but like, if we lose its all over. If we win this immunity we can hopefully swap and go into it 6-6 and maybe bring katie over to our side. If we lose however everything is done. We go into what may be a divided tribal and lose any hope of keeping a tight 6. We can't lose. Dear god let us win immunity BryceCurrently I'm worried about Zach/Charlotte but I still trust them just something to look out for. Hoping we can win this immunity but if not I think I'd want chris or willow out probably but I'd fall back on my alliance with Zach/Charlotte/Carson

So of course our next immunity is a typing challenge. With this other tribe as insanely fast at typing as they are, I'm really not liking our chances at winning this immunity. I've been pretty busy the past couple of days so I feel like I may be in trouble if we lose.

wait i did that wrong; Katie Shoots Target # sorry i wasnt here on time

I love nothing more than a true underdog story. Zach and Bryce came in the fucking CLUTCH and pulled out that win for us. I can't believe it. In all my days of winning immunity challenges with a tribe, this is probably my favorite one. I'm so happy. I genuinely like everyone on my tribe and I'm so happy we aren't splitting up. Cue RTP laughing at this confessional because we're probably gonna have a swap next.

LOOK AT US WINNING IMMUNITY. SAFETY IS A GOOD COLOR ON ULTA!!!!!

Like ik im probs jinxing something but this game is boring nobody wants to talk game. also everyone just ends conversations after they respond to how are you, and i try and make small talk... like?? whatevs. im focusing on this game and i rlly wanna make merge. (also zach + bryce killed it woo i love them) nothing is rlly happening in this game which sucks. i predict that therell be a swap next round which is.. eh?? idk how i feel about that but im hoping i wont be swapfucked. (also i think im acc becoming good friends with zach and im happy hes gr8!!)

Wow me and Zach scoring all the points is good. I don't want to be seen as a challenge threat tho in case we swap and I'm somehow not in numbers. It's odd how like everyone hounds Jordan Pines and I can't tell if its jokingly or if hes enemy number 1 FJSDFHSJDF. I'm glad to not go to tribal and to have a 7-5 advantage. Whenever I talk to Willow we talk about nothing for like 2 minutes and thats it. Hasn't eaten meatloaf wish I were her, but hasn't had enchiladas? suspicious... Maybe shes vegan but even still how can I trust someone who doesn't know the goodness of an enchilada. Really wish I had some idea what was happening with the other tribe. Not being in a one world situation is different and I wish I could talk to them more to get a better picture seeing as how I'm going in blind if we swap/merge. Anyways that's all for now

I am well and truly fucked. I slept through all of my alarms last night and ended up missing the immunity challenge which we LOST. Guess what the agenda for the last two people who were voted off was? They didn't compete in challenges. Guess what I just didn't do? COMPETE IN A FUCKING CHALLENGE. God I'm so screwed. My only hope right now is that Jordan and Jay don't hate me enough to vote with me and try and break up the duo of Ryan and Lexi. I'm going to have to pray that Adam will want to work with me too otherwise the vote will tie and I do NOT trust Jay enough to go to rocks for me. Jordan might do that but I don't trust Jay at all to risk his life like that for me. I have a lot of work to put into today so...pray for me.

WE WON IMMUNITYT! I'm so happy, i need to make two confessionals so this is one: im so happy i pulled through. I tried so hard to focus and make sure we didn't go to tribal because genuinely I like everyone on our tribe andd i'd feel bad voting anyone tbh. im not best socially right now and i think i need to use this time critically. I PROMISE ILL MAKE BETTER ONES NEXT ROUND HEHE

tribe assessment: bryce- iconic king. he's good at challenges, and i think him and i are semi close. i'm down for working w him and i think he's a good asset carson - my favourite i guess? im closest to him, him and i talk a LOT, and he's super fun and social. i'm a lil worried down the road ideally because of his social game, but for now he's an ally charlotte - her and i are in two games together, so it's risky. i trust her and like her, but our social game w/ one another isn't like phenomenal or anything. She is super sweet Chris - Like... him and I talk a fair amount, not a lot, but he's super cool. I love his puppy (or whoevers puppy that is) and i think he's super sweeet katie - similar as Chris. her and I dont talk a LOT but shes really cool and i think she's a good asset challenge-wise. willow- i love her she's so sweet but she never replies (or often, at least) so RIP! I do think ill end up working w her down the road though, she's a queen -- overall i do like everyone so going to tribal would be awful because i have to vote one out. BUT, theres been speculation on an upcoming swap too... so that's intense. but, nonetheless, im here for twists!

Nope. Thats all i got to say. Like we should have won that. and we didnt and now im mad. And we had a good group of 6 like it was the perfect group of people. But no. We now have to go down to 5 and fuck this up. So thanks RTP. Thanks a lot. Adam might go, he might now? i dont know. I dont care. Just give us a win please.

I'm trying to get the vote on Adam and I feel like even tho jay and Jordan agreed, just the way their talking to me making sure everything's alright with the plan and the fact Adam hasn't tried to PM me I feel like they're just lying

Ok so this is my immunity challenge confessional. We never win reward so i knew we were probably doomed and will never see the wishing well. but i didnt really care about reward. NOW FOR IMMUNITY. im alittle nervous because i feel like since we got rid of the non actives i'm the next in line. So i did my best for the immunity challenge. I mean i got 2 out of the 4 points we scored so i did half the work which in my opinion shows i care a bit. we were in the lead and then the other tribes whole fucking tribe comes out of nowhere and kicks our ass and im just like .....bye

Ok this is my before tribal council confessional. So after we lost ryan created an alliance with me,himself,jay, and jordan. which ok i dont trust jordan that much but i gotta take what i can get. They all want adam out even tho luke didnt do shit for the challenge. Which i like adam but not enough to try to switch the vote. So i prevoted adam but ryan and i feel like some shady shit may happen and one of us will go since people know were best friends. I'll raise hell if ryan goes and hopefully he'd do the same if i go. But i guess we'll see

Man this idol is gonna be so hard to find asdjkfadjsk wish their were hints to it AdamIt sucks that we lost the challenge. I didn't help much more than trying a few times in the beginning. I think I'll like it better when I can do individual challenges, cuz then I only have me to do the challenge so if I don't do it its just skin off my back. I have to make it there first, and that requires good relations with my tribemates, so I can't slack off anymore if I want to maintain that. I hope a swap comes soon, but not with the numbers stacked against Copa tribe members :/

I don't know what I'm going to do about tribal. I voted Luke but it really blows that we lost because I really liked all my teammates. I guess that's on me, maybe I shoulda done better and then we wouldn't be down a tribemate. Consequences and junk. I hope I'm not getting blindsided. I wouldn't put it past Jordan but it seems early in the game for that when we could be really good allies. Just depends if he trusts me I guess. I'm a loyal as fuck though, so I'm gonna make Jordan my main bitch this time. Only depends on if I'm his main bitch. Let's see if we go far together

Hahahahahahahahahahaha I found the idol. But its like one world style or w/e b/c I found the copa idol. And I had to give it to someone without knowing them and without them knowing i sent it. Thats unfortunate b/c I could bond with them but I guess if me and Luke are ever on the same tribe I can let him know and work with him. I was thinking Zach and Charlotte were really close but Charlotte didn't know about the idol map so maybe they aren't. But yaa I just asked my alliance to tell me who to give it to because I have no idea about any of those people having never played with them. Carson initially wanted me to give it to Jay O but then I decided to ask my whole alliance for input to try to make it seem like I'm close with them and want to stay together, which I did. And that's when they said lets give it to Luke. Also Anyone But Jordan Pines 2k17 which made me laugh

OKAY! I FORGOT TO DO ONE BUT ITS RIGHT AFTER TRIBAL SO HERE I AM! Adam is gone. Good. Me, Pines, Ryan, and Lexi are aligned. Meh, at best. If we lose, the original group of me Pines and Luke will split up their duo. Go us!

Did I do a confessional already? I have no idea. I'm in three games. Sue me. We won immunity this week so TBH I stopped paying attention after that happened. BUT HEY, APPARENTLY YOU CAN SEARCH FOR IDOLS AND I DIDN'T KNOW OOPS. Fuck, I'm the worst. How am I still here?

#NotAGameForLapdogs

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