#team nike

[zanyfunwasteland]

[charlielunicornio]

Red

[chrisshields18]

I am Tiger Woods.

[coochiequeens]

I know this blog focuses on TIMs invading women’s sports and locker rooms but Saving Women’s Sports means more than that. Like calling out sexist bs when companies give men real clothes to compete in and women get basically underwear.

The Nike Air Innovation Summit in Paris on Thursday.Credit...Dominique Maitre/WWD, via Getty Images

By Vanessa Friedman April 12, 2024

Ever since the Norwegian women’s beach handball team turned the fact that they were required to wear teeny-tiny bikini bottoms for competition into a cause célèbre, a quiet revolution has been brewing throughout women’s sports. It’s one that questions received conventions about what female athletes do — or don’t — have to wear to perform at their very best.

It has touched women’s soccer (why white shorts?), gymnastics (why not a unitard rather than a leotard?), field hockey (why a low-cut tank top?) and many more, including running.

So it probably should not have come as a shock to Nike that when it offered a sneak peek of the Team U.S.A. track and field unies during a Nike Air event in Paris celebrating its Air technology on Thursday (which also included looks for other Olympic athletes, like Kenya’s track and field team, France’s basketball team and Korea’s break dancing delegation), they were met with some less-than-enthusiastic reactions.

See, the two uniforms Nike chose to single out on the mannequins included a men’s compression tank top and mid-thigh-length compression shorts and a woman’s bodysuit, cut notably high on the hip. It looked sort of like a sporty version of a 1980s workout leotard. As it was displayed, the bodysuit seemed as if it would demand some complicated intimate grooming.

Citius Mag, which focuses on running news, posted a photo of the uniforms on Instagram, and many of its followers were not amused.

“What man designed the woman’s cut?” wrote one.

“I hope U.S.A.T.F. is paying for the bikini waxes,” wrote another. So went most of the more than 1,900 comments.

The running comedian Laura Green posted an Instagram reel in which she pretended to be trying on the look (“We’re feeling pretty, um, breezy,” she said) and checking out the rest of the athlete’s kit bag, which turned out to include hair spray, lip gloss and a “hysterectomy kit,” so the women would not have to worry about periods.

When asked, Nike did not address the brouhaha directly, but according to John Hoke, the chief innovation officer, the woman’s bodysuit and the man’s shorts and top are only two of the options Nike will have for its Olympic runners. There are “nearly 50 unique pieces across men’s and women’s and a dozen competition styles fine-tuned for specific events,” Mr. Hoke said.

Sha’Carri Richardson

Women will be able to opt for compression shorts, a crop top or tank and a bodysuit with shorts rather than bikini bottoms. The full slate of looks was not on hand in Paris but more will be revealed next week at the U.S. Olympic Committee media summit in New York. The Paris reveal was meant to be a teaser.

Anna Cockrell.Credit...Dominique Maitre/WWD, via Getty Images

Mr. Hoke also pointed out that Nike consults with a large number of athletes at every stage of the uniform design. Its track and field roster includes Sha’Carri Richardson, who happened to be wearing the compression shorts during the Paris presentation, and Athing Mu. And there are certainly runners who like the high-cut brief. (The British Olympic sprinter Dina Asher-Smith, another Nike athlete, told The New York Times last summer that while she opts to run in briefs, she also leans toward a leotard style, rather than a two-piece.)

What Nike missed, however, was that in choosing those two looks as the primary preview for Team U.S.A., rather than, say, the matching shorts and tanks that will be also available, it shored up a longstanding inequity in sports — one that puts the body of a female athlete on display in a way it does not for the male athlete.

“Why are we presenting this sexualized outfit as the standard of excellence?” said Lauren Fleshman, a U.S. national champion distance runner and the author of “Good for a Girl.” “In part because we think that’s what nets us the most financial gain from sponsors or NIL opportunities, most of which are handed out by powerful men or people looking at it through a male gaze. But women are breaking records with ratings in sports where you don’t have to wear essentially a bathing suit to perform.”

The problem such imagery creates is twofold. When Nike chose to reveal the high-cut bodysuit as the first Olympics outfit, purposefully or not, the implication for anyone watching is that “this is what excellence looks like,” Ms. Fleshman said.

That perception filters down to young athletes and becomes the model girls think they have to adopt, often at a developmental stage when their relationships with their bodies are particularly fraught.

And more broadly, given the current political debate around adjudicating women’s bodies, it reinforces the idea that they are public property.

Still, Ms. Fleshman said, “I’m glad Nike put this image out as the crown jewel of Olympic Team design,” because it may act as the catalyst for another conversation that has been long overdue.

“If you showed this outfit to someone from the W.N.B.A. or women’s soccer, they would laugh in your face,” she said. “We shouldn’t have to normalize it for track and field anymore. Time’s up on that.”

[kingknull]

🥇TRIPLE ESPRESSO 🥇

[sccpmccabe]

Nike and Corinthians launch third kit inspired by women's football and with an anti-racist message.

The campaign is the same as the first and second kits, but this time it is even more incisive in the fight and glories of the black women who have worn and still wear the club's colors.

As the main model we have Grazi, the most successful player (among men and women) in the history of Sport Club Corinthians Paulista and who was the protagonist in a game valid for the Copa Libertadores da America in 2021. During the match against Nacional, some players on the Uruguayan team made racist comments and attitudes towards Adriana (who now plays for Orlando Pride), causing outrage among all the players and coaching staff of the Brazilian team. At the end of the match, Grazi scored a goal and celebrated with her fist raised, starring one of the most iconic and remembered photos of the club.

Despite now being retired from the pitch, Grazi continues her story at Corinthians as a member of the coaching staff and participating in campaigns like this one, which are much more than special in raising awareness among athletes, society and those who are victims of discrimination.

Also notable is the difference in Nike's vertical swoosh. This is present on several of the brand's third kits and represents the fast evolution and rise of women's football.

[indeedgoodman]

[formosusiniquis]

🪱 Wiggle Wednesday🪱

Thank you @paperbackribs who tagged me last week, I saw it while I was in class and immediately forgot until I saw people posting their things today. But I'm always excited to share my current brainworms

This is a scene from a fic that I pick at every now and then, so it's basically always on the brain. It started as something about Lucas and Steve and trying to explain away the slight anachronism of Steve (popular and rich) being in Nikes before Jordan made them cool (thank you Air) and it has turned into something much more about Lucas and also his Mom relating through a shared love of basketball and Steve is also there.

It’s a Friday night after the end of the world, and strangely Lucas is at a basketball game.

Or maybe it’s only strange because it’s so normal.

A Friday night in a small town and there isn’t much to do except support the home team. Only Mom won’t watch football, she calls it barbaric, so she reserves all her team spirit for November when basketball season starts. Lucas’ skin itches a little under the Hawkins Tigers shirt he’s wearing, as he’s pretending to be normal when a couple weeks ago he learned monsters were real. What can he do though? Mrs. Byers has Will on house arrest, Mike is still mourning Eleven, and Dustin hasn’t been allowed out since Will’s Lazarus act.

Maybe he’s being too sensitive. Steve is here, who Lucas mostly knows from Mike complaining about being Nancy’s stupid boyfriend. Steve is playing like everything is fine, even though Lucas knows Steve knows. He heard whispering about it with Nancy when he went to the bathroom the last time he was at Mike’s. But Steve is smiling as he paces down the court. Miles better than the other players around him, when Steve has the ball Lucas feels like he does when he’s watching a real basketball game on the couch with his Mom.

If Steve can act like things are normal. If he can sink three pointer after rebound after assist, maybe it’s okay that Lucas is wearing his Tiger green. He floats down the court and everyone cheers. But no one cheers right. When #21 Hagan gets a rebound off of Seymour’s best player, a girl’s voice screams so loud it makes his throat hurt. No one cheers that way for Steve. It’s just excitement for the game, not for him and the way he is playing.

When the game ends, Hawkins 73: Seymour 42, and the crowd storms the court Lucas stands by his Mom in the bleachers. She hates feeling the push of the crowd against her and as he gets older, and people’s hands get rougher, he’s starting to understand. He’s too old to be caught standing by his Mom though. After everything, he knows better than to move too far away from her; going to the game with your Mom is one thing, being the kid getting called out over the intercom because she can’t find you would be life ruining.

Lucas watches the thinning crowd while he waits. Parents and girlfriends crowding their sweaty players. He doesn’t want to get caught looking at any of those boys for too long now that they aren’t playing. He isn’t sure why. So he keeps looking for something familiar.

Steve is standing beside a short, dark haired man who’s got what his father calls a beer gut. He doesn’t look anything like Steve, but he’s also the only adult anywhere near him. He’s the only person at all that’s really near Steve. They’re talking excitedly about something. He claps Steve on the back and whatever he says next has Steve looking down toward the floor.

“Is that Steve’s dad?” he asks his mom before thinking about why that might be a weird question to ask her.

“Who?” The way she says it makes him sure she hadn’t actually heard the question. She’d caught a name, when he interrupted her conversation with the lady next to them, but not enough to answer. It’s a free chance to drop the issue. To say sorry, never mind, and go back to watching people move on the floor below them.

“That guy,” she slaps his hand down as he goes to point. “The guy next to Steve, number 8, is that his dad?”

“How do you know him?” The question, instead of an answer, startles him enough that he looks at her instead of Steve. Stern, he knows he doesn’t want to lie to her, but he also isn’t sure how to say that this random high school boy saved two of his best friends’ older siblings' lives.

“He’s Nancy’s boyfriend. Mike talks about him.”

If he’d just waited. He would have gotten his question answered without asking Mom. They both watch as that man says one more thing to Steve, shakes his hand, and walks out of the gym. “I don’t see Nancy here.” Because they both know he doesn’t really need his other question answered anymore.

“I don’t think she really likes sports.”

Mom sucks her teeth, a judgmental tchk that has heat climbing the back of his neck when it's not even for him. "Well that's a shame, he's a good player." There's finally enough space on the floor that they could leave. He wants, desperately, for them to just go cause something about this conversation is making him feel guilty again. "Do you want to to say hi?"

There's nothing he wants less than that. Lucas thinks if he has to go up to this guy, who went toe to toe with a monster, while his mom trails behind he'll die. Lucas thinks if he says hi to a guy who has only seen him maybe twice in the context of Mike Wheeler's house, and has to sit there while Steve blankly accepts his congrats he'll melt into the floor.

"Can we just go home? I still have homework."

And some tags to @fuctacles, @cauldronoflove, @thefreakandthehair, @stevespookington, @stevieharringtonwifeguy

@eriquin, @grasslandgirl, @augustjustice, and anyone else who wants to play!

[dreamings-free]

9/9/24

[fuckyeahmarxismleninism]

By Lev Koufax

In response to Team USA’s announcement, Jaylen Brown took to social media with tweets hinting at Nike’s involvement in keeping him off the squad. Brown has been critical of Nike for its connections to overseas sweatshops and its decision to drop Brown’s former teammate, Kyrie Irving, from its brand. 

Brown has also criticized Nike for the culture of sexism and bullying that led to several multi-million dollar lawsuits against Nike. For all of these reasons, Brown has consistently refused to sign an endorsement deal with Nike, even though Brown has only worn Nike sneakers for several years. When a reporter later asked Brown if he believed Nike had kept him off Team USA, he said he did. So, there is Jaylen Brown’s answer, and there are many reasons to believe it. But before getting deeper into that, let’s see how other individuals answered these questions. 

[uncannyart]

[zanyfunwasteland]

[canirove]

📸 by Richard Pelham/Getty Images

[chelseajackarmy]

[cigkofteandmilkshake]