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Indigenous Guest Stars - RESERVATION DOGS (2021 - )

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The Budget Traveler's Guide to Akihabara Shopping

So you've made it to Japan and are speeding to Akihabara via train, raring to get your hands on some otaku goods. Unfortunately, you've pretty much blown your money already on the plane ticket and hotel. Uguu~ doushiyou~?

Don't fret! If you have the knowhow to make the most of your yen, you'll be more than capable of acquiring a formidable haul for yourself, and be a courteous customer all the while. Here's a guide with some tips to make you a battle-ready smart shopper before you head to the fated Denki-gai / Electric Town station exit.

Note: Japanese phrases will be Romanized if they're primarily encountered in speech, and written out in kanji / kana if it's helpful to know how to read them.

Etiquette and Common Sense

First and foremost, you need to know the rules of engagement so as not to step on any toes (literally or figuratively) during your time in Akihabara.

"Remember your please and thank you." At a minimum, add these handy phrases to your Japanese vocabulary: onegaishimasu ("please," use as you bring your purchases to the counter); arigatou gozaimasu ("thank you," use anywhere it makes sense); shitsureishimasu ("excuse me," use to get someone's attention if you're moving past them, etc); sumimasen ("sorry," use if you accidentally bump into someone, knock something over, etc).

Whether driving or walking in Japan, stick to the left side. This is particularly important in the cramped stairs and walkways in Akiba's numerous shops, and helps everyone navigate around quickly and smoothly.

Be aware of your surroundings. Make room for people to move past, especially in tight areas (in return, most Akihabara-goers will make room for you even if they just hear your footsteps). Watch your back, especially if you're wearing a backpack, so you don't knock over sometimes precariously stacked items.

Be conscientious about photo and video. Lots of spots will have signs forbidding camera use, so keep an eye out for when it is or isn't okay. Also, people in Japan are sometimes less comfortable with being in a stranger's pictures and video than Western cultures are used to, so snap politely.

Refrain from phone calls and loud conversations while indoors; even if you're not called out for it, it can really annoy people.

Put items that you take out of their shelves back into the same spot, as best you can. Store inventory is usually sorted within shelves, not just by obvious details like author or price, but oftentimes by other factors such as genre, subject matter, and event of release (e.g. Comiket, M3)

There are these neat little trays at many shop registers that you put your payment (cash or card) into. It's polite to use the tray, and can make it easier to deal with small change to boot!

Save the unboxing for later! It might be tempting to open up the limited edition Magical Salaryman Daigorou BD with oppai mousepad that you just dropped mad yenzz for right outside the store, but hold off until you're back at the hotel.

Bargain-Hunting General Tips

Thanks for listening to my nagging. Now onto the fun stuff!

Bring cash! Not all stores will support your credit card, and those that do might incur a foreign transaction fee (look at the terms of your card to make sure). Cash is also a good way to place a hard cap on spending and keep you to your budget!

Pay very close attention to store signage! Large-scale discount and sales events will be announced with banners and bright colors, but not all deal will be announced with that level of fanfare. Keep an eye out for bundle discounts, price drops, and special items (特典, "tokuten," items that you claim at the register in addition to the item you purchase). Almost every store will have some kind of promotion active at any one time.

On a similar note, many stores have sections dedicated to lower-priced items, usually due to excess stock, older age, or being pre-owned. And it's not like these are bottom-of-the barrel goods either; these items are more often than not high quality stuff that gets moved out of the way for a near-constant stream of new arrivals. I've seen new, unopened games only 6 months old get discounted down 50%, and full volumes of manga just a couple years old dropped down from 600円 to a stunning 100円 a book. For the budget-conscious buyer, the low-price sections of Akihabara's stores is where the magic happens!

I mentioned before that store inventories are usually sorted in some way or another. If you're looking to buy something particular, it's a huge time-saver to scan through the shelves and find out the logic behind the organization, which is sometimes not explicitly labeled. For example, Toranoana's music CD section has signs letting you know it's organized by circle name. Some of the store's doujinshi shelves are organized the same exact way, but might not tell you.

Store layouts will often accommodate the most recent media market event, such as Comitia for manga, M3 for music, and Comiket for pretty much everything. These nicely-made displays are the place to go if you're looking to splurge on a long-awaited release by your favorite artists! Otherwise, you'll find most savings and discounts beyond these shelves.

A little Japanese language goes a long way. Here are some words to look out for, especially in store signage:

¥ / 円. Yen, pronounced "en." Prices are formatted like ¥1000 or 1000円.

万 Stands for 10,000. 3万円 equals 30,000 yen. Not used often.

Item counters. 本 for thick books, 冊 for thin ones (like magazines or doujinshi), 枚 for flat items such as DVDs, CDs, and games. Very helpful for deciphering common discounts such as "5枚 －＞ 20%ＯＦＦ！"

中古, or more simply 古, indicates used items, most likely at a deep discount! Notes such as damage and used-up redemption codes will be written on the label, and you can bring it to the counter if you have questions.

一般 "general," as in "for general audiences." 成年 "adult," as in "for adults only." If buying items marked with the latter, you could be asked to confirm your age ("nenrei") is over 18, in which case any license with your date of birth will do.

ポイントカード "pointo kaado" for "point card." A store-specific card that acts sort of like a store membership. You can apply for one if you foresee making frequent purchases at a location, given you can overcome the language gap. However, point cards aren't mandatory for purchases and you'll also be fine without one; if you're asked at the register whether you have one, a simple "iie" or head-shake will do the job.

Geography and Store Selection

The majority of the Denki-gai is centered around two strips of buildings around a single, central street. It's right next to the JR station and hard to get lost!

Prices can vary greatly across stores! If you find something you like at a price you don't, hold off on the purchase and check out other stores. That same item might just pop up again at a better price! However, certain items are priced according to their suggested retail price no matter where they're sold: this is very common for new releases of manga, books, and games.

Be careful in stores that overtly advertise themselves as being tourist-friendly or multilingual. Many are totally harmless, honest businesses, but certain shops will mark up their prices to a premium, at worst being unreasonably expensive. The most unscrupulous variety will sell fake, lower quality products (this is especially dangerous for electronics!). Saddening that I have to warn you about this, but it is what it is.

You might have noticed that some stores have multiple Akihabara locations, sometimes just a couple hundred feet from each other (Toranoana, Sofmap, and Trader are just a few examples). The inventories and product categories featured will be very different, with the only major overlap being the most popular items. It's worth exploring each one!

Some stores will span a whole 6+ floors with specialized categories for each level, while others are tiny single-floor affairs that can be easy to miss. For example, there's an itty-bitty Melonbooks located underground down an unassuming flight of stairs, and a doujinshi-focused Toranoana on the third floor above a completely different shop! If you're having a hard time finding out where a particular store is located, there's usually some signage outside that will point you in the right direction.

If you have time, wander off the main street! Otherwise, you might miss gems like the utterly massive Bookoff (where I found shelf after shelf of 100円 manga).

Details, Quirks, and Miscellanea

Most stores in the Electric Town will open at 10 or 11 AM. Closing times vary, but you can expect 90% of stores to be open until 8 PM, with 10-11 PM being a very standard closing time.

Make sure to purchase your items on the same floor you find them stocked! If there is no register that floor, go to the register on the closest floor to you.

Don't worry about bringing bags to carry your purchases, stores will bag your items at the register, and will give you a large bag to carry multiple smaller ones, even if they're from other stores!

Yes, it's normal for some shops to tape your bags closed or use two bags to obscure the contents; it's for privacy's sake. No, you won't look like a criminal on the train back.

Paper-bound items will usually have a sample copy at the very top/front of the stack, which you can use to preview the work. Make sure to buy a normal copy!

Trading-card shops will sometimes have placeholder items in their shelves. Take the desired number of each to the front counter and you can exchange them for the real deal.

Another trading-card tip: sometimes the cashier will ask you if you have a proper deck ("dekki") for the TCG in question. They're just making sure you're not mistakenly buying a booster pack as opposed to a starter!

Similarly, when buying older games, particularly for PC, the cashier might ask to ensure your home system has the right specs ("spekku") to play it.

Shop staff will often greet customers with "irasshaimase" (welcome), if you're wondering what they're saying every time someone walks in.

Prepare your legs for a lot of walking and stair-climbing. Like, a LOT. Before my second trip to Akihabara I did leg workouts in preparation, I kid you not.

And that's all I got. If it sounds helpful to y'all I might add a store-specific guide in the future, for those looking for a specific category of goods to buy. For now, I hope this guide has been of some use. Best of luck out there.