#this has an alt description in case your phone doesn’t show that

[mothsartart]

here’s another snippet of my modern au. this is during TT and gen is really bent out of shape on why they had to take a train and couldn’t just rent a car

[yoontopia]

𝗳𝗼𝗿𝘁𝘂𝗶𝘁𝘆 | 𝗷𝗷𝗸

pairing: jeon jungkook x reader

genre: detective au; fluff, a smidgen of angst, childhood friends to lovers

rating: 18+ (mentions of assault, domestic abuse and suicide; minor character death, serial killers are mentioned, minor mention of alcohol and weapons, most likely an inaccurate portrayal of policework)

word count: 7.7k

summary: when a case forces you to re-visit your hometown, you’re also forced to re-visit your past and one particular jeon jungkook, your childhood friend, and the man you’d fallen in love with -- while he’d been been engaged to someone else.

author’s note: whew this is me coming back to writing for the first time in a WHILE.  happy (belated) birthday jungkook! I’m sorry for being 8 days late T_T

The first thing you do when you get into work is make coffee. The lieutenant has recently invested in a rather pricey looking coffee machine after giving the entire team a loud and exasperated lecture about “leaving the precinct to take too many coffee breaks”. You can’t say that you complain about this new arrangement.

The second thing you do when you get into work is check the files on your desk. It is when you’re rifling through these, a mug of steaming black liquid next to you, that your partner slaps another folder on your desk.

“What is this?” you ask, looking up at his tired demeanour. Min Yoongi is an excellent detective, but talent and success come at a price. You don’t think the man has ever gotten a good night’s rest.

“A 16-year old girl found murdered by the piers in Busan,” Yoongi says, pulling the chair from the empty desk next to you and subsequently collapsing in it. “The fishermen found her early this morning.”

“Busan?” you ask, the name of your hometown heavy on your tongue. “What business does that have with the Seoul Major Crimes Unit?”

“It becomes our business when you see how she was killed.” Yoongi states, leaning forward and flipping open the file for you. You look down at the medical examiner’s report, light finally shedding on your situation.

“Legs and hands tied with plastic cable ties, throat slashed, face carved into a permanent mangled grin – its Him. The age and description of the girl match with his previous victims and Busan PD asked us to come down since we’re handling The Joker’s case.”

“Don’t call him that,” you snap. “What did I tell you about enabling him?” Yoongi shrugs, leaning back in his chair.

You stare back down at the photos of the crime scene, your brain trying to piece together the information. This particular serial killer – nicknamed The Joker by the general public for the way he dismembered his victims’ faces – had been at large for a couple years now and had murdered five young girls. Well, you muse, the count is up to six now.

“He’s never struck outside Seoul before,” you murmur. In your periphery, Yoongi nods, taking a sip out of his own coffee. “This is so out of his way. Are we sure its not a copycat?”

“I considered that,” he says, twiddling his thumbs. “The lead detectives in charge of this case want us to check it out and see if we can figure out of it’s the real deal. If it is The Joker, the case is ours anyway.”

“I know some cops in Busan,” you say, closing the file. You had grown up there and worked there before transferring. “Who’s in charge?” Yoongi stares at you before reaching into his pocket and pulling out a slip of paper with names scribbled on it.

“Let’s see—the man who called this morning – a Kim Taehyung – do you know him?” You blink.

“Yeah, we-we went to college together,” you say, your voice suddenly hushed.

“Aw that’s cute, a little reunion,” Yoongi grins but then studies your expression. “Is it not a happy occasion?”

“No no,” you laugh weakly. “Taehyung is fine – great actually! He’s good at what he does too. I’m grateful he’s in charge of this one.”

“Great, we leave tomorrow first thing,” Yoongi says, electing to ignore your high voice and nervousness. “I got us KTX tickets for the first train out.”

You nod, swallowing. Kim Taehyung isn’t the problem, it’s who he’s partners with that has your stomach in knots.

Your train pulls into Busan at a very early hour that even coffee can’t fix. You heave your duffel bag over your shoulder and wait for Yoongi to grab his before stepping off onto the platform. Yawning, you look around.

The dawn has left behind a slight fog around the city and the morning October air has a slight chill in it. You haven’t been back in Busan since the day you left, some two years ago. Your parents had moved to Seoul recently, taking with them the only reason you’d ever have to visit this seaside city.

Yoongi hops off the train next to you and looks around. He’s a Daegu native, but knows this city like the back of his hand.

“I booked us a hotel near the crime scene,” is the first thing he says.

“That’s not morbid at all,” you chuckle, and he rolls his eyes. “But first I’m guessing we head straight to the precinct?” Yoongi nods and the two of you opt to share a cab instead of taking the public transport.

Before you know it, you’re getting off at the police department. Two officers at the entrance have been alerted of your arrival and show you the way. Yoongi shoots you a surprised look, but you grin back. Busan has always been known for its friendly and amicable citizens.

When you enter what is obviously the homicide department, Taehyung is the first person you see. He shouts your name from across the room, turning several heads, and bounces towards you like a golden retriever reunited with its long-lost owner.

“That is Kim Taehyung?” Yoongi asks and you’re not sure if he’s impressed or disappointed.

“Its so good to see you!” he says, a boxy grin painting his face. You take him in. Taehyung hasn’t changed much since college, but the dyed blonde hair he used to sport when he was younger has now been swapped for his natural black curls, which bounce every time he walks. “And you must be Detective Min, we spoke on the phone”

“Ah—yes,” Yoongi utters, thoroughly thrown off. You hide a smile.

“Come in, come in! Ah you can leave your bags by my desk for now.” The two of you do as you’re told, and Taehyung then leads you to a small conference room which holds a projector screen, a small round table, and a few chairs.

“I assume you’ve read the case file?” he asks and when you nod, he continues. “We haven’t had anything quite like this before – at least not during my career. I realize the two of you are the leads on The Joker right now, so any help you’re willing to provide is appreciated really.”

“Any new developments?” you ask, pulling out the file from your backpack. Taehyung hums before sitting down across from you.

“The toxicology report came back right as you arrived, I got a text from my partner,” Taehyung says, and you try to keep a straight face. “He’s over there right now he should be here soon, by the way,” You’re thankful that he doesn’t dwell on the topic for too long, most likely out of respect for you. “They found morphine in her system, so we’re inclined to believe that she was drugged before being tied up and killed. Your raise your eyebrows at this piece of information.

“The Joker doesn’t drug his victims.” You state. “They’re all very much awake when he ties them up and slashes their throats. The carved smile is always scratched in post-mortem.”

“Well there are inconsistencies then,” Taehyung says, running a hand through his hair. “All the wounds here were caused after he actually killed her – and that includes… whatever he did to her face.”

“So, we’re looking at a copycat.” You state.

“Or he’s changed his MO.” Yoongi adds.

“He hasn’t changed it for his first five victims what was special about this one that he had to drug her to knock her out first? No, this sounds like someone plotting murder and covering it up. Either way let’s explore all avenues.” You say.

“I agree,” comes a voice from behind you and you almost jump out of your seat. You turn to see the very person you’d been dreading running into since stepping foot on the platform this morning. Jeon Jungkook walks in, two cups in his hands, setting one down in front of Taehyung. He leans over to shake hands with Yoongi, giving you a mere side-glance. He sits down across from the two of you and takes a sip of his drink. Distractedly, you wonder if its coffee – as far as you know he was never a big fan.

The again, you muse, you’re not sure you really know him anymore.

There’s an awkward sort of silence and Yoongi’s body language tells you he’s noticed something’s off. Taehyung clears his throat.

“I’m assuming the two of you will want to check the crime scene out?”

“And the body.” You add. Taehyung nods and stands up.

“Do you want to split up or do both together?” You look at Yoongi.

“Together,” the two of you say at the same time. Yoongi’s smiling. You smile back.

Getting into the back of Taehyung’s sleek black SUV, you watch Yoongi jump in from the other side, dark hair slightly tousled from trying to get some sleep on the train. He’d been your partner for the entirety of your career with the Seoul PD. The two of you had started as rookie cops and had spent the first few months catching small-time criminals. Yoongi was easy to work with, and you’d found a fast friend in him, being alone in a big, unfamiliar city. You closed cases like no one else and before you knew it, the two of you were promoted to Major Crimes as detectives. The Joker was one of your first cases and it was a real thorn in your side that you hadn’t managed to catch the bastard yet.

Jungkook gets in the passenger seat next to Taehyung. He hasn’t so much as addressed you yet, except for agreeing with your previous statement. You had expected as much. He’s still sipping on his drink. Taehyung is talking to one of the officers by the main gate and you take this time to really take in Jungkook’s appearance.

He hasn’t changed – gotten broader maybe. His hair is slightly longer, falling into his eyes. His ears are still pierced in multiple places, although right now he’s only wearing simple rings in both ears. He’s wearing a dark sweatshirt, which you recognize is from the Busan Police Academy as you own the same one. His right hand is littered with tattoos you can’t make out, and they disappear into his arm. That is new and you wonder when he got them done. Unable to help yourself, your eyes travel to his left hand, his ring finger. You’re surprised to find it empty. The last time you saw him, there was definitely a ring there. It was the last time you were in Busan. You haven’t returned since.

“Did Namjoon text you?” Yoongi’s voice breaks you out of your reverie. You look at your partner distractedly. “He said he was going to.”

“Oh, I haven’t checked.” You mutter, before pulling out your phone from the back pocket of your jeans. There is an unread message, surely enough from your co-worker.

“Yeah he says Holly’s fine,” You tell Yoongi, scrolling through the message. “He was a little shy last night but seems to have taken a liking to Joon.” Yoongi heaves a sigh of relief. Yoongi was also your roommate back home, and his dog meant more to him more than anything else. You secretly were also extremely fond of the little brown poodle. “He says he’ll send pictures later.” Yoongi scoffs at that.

“He better, I do not trust that man with our dog.” Yoongi says and you smile at his wording. Holly was definitely Yoongi’s dog, you had just moved into his apartment when he was in need of a roommate to help cover the rent. It was so easy to be platonically domestic with Min Yoongi.

“Why didn’t you just leave him with your brother?” you ask, putting your phone away, looking out through the window to see if Taehyung is done.

“Geumjae’s in Daegu for my Mom’s birthday.” you turn to Yoongi in surprise.

“It’s your Mom’s birthday and you’re here?” you ask in surprise. Yoongi shrugs. “Maybe we should stop in Daegu on the way back.”

“I considered it,” he says. “If we have time.”

“I’d like to meet her.” You say warmly.

Jungkook clears his throat and you look at him, having forgotten he’s in the car too. He’s about to say something when Taehyung opens the door and gets in on the driver’s side.

“Sorry,” he says. “We have another ongoing case.”

“It’s not a problem,” Yoongi says. “You could’ve just left us to go do all this by ourselves.”

“No this case takes precedent for us too,” Taehyung says, starting up the car. “Plus, we’re here to help you if you ever need anything.”

The rest of the drive is silent, but its an almost-comfortable type of silence. You look out the window, taking in the familiar streets from your younger years. Nothing really has changed but then again, two years isn’t a long time at all. Or maybe it is. You’re not sure anymore.

“You say she was found near Haeundae?”

“Near the Haeundae market, yes.” Jungkook answers, surprising you. “She hadn’t been in the water and no water was found in her lungs, so she wasn’t drowned. No blood or signs of struggle in the surrounding area meaning she was killed elsewhere and brought to the market. We aren’t sure why this particular location was chosen--”

“The killer wanted her to be found,” you say, your voice soft, cutting him off. “The markets open before anything else. Everyone who lives here knows that.” Jungkook turns to look at you, really look at you, for the first time since he’d walked into the conference room.

“Yeah,” he says softly. “I think so too.”

“ID?” Yoongi asks, and either he’s pretending not to feel the tension in the car, or he doesn’t notice it. Knowing Yoongi, it’s probably the former.

“16-year-old Park Sohee,” Jungkook says, turning back to look at the little black notebook he has open. “Attended high school in Haeundae, grew up in the area too.”

“Have you spoken to the parents?” You ask.

“Yesterday,” he replies. “She was on the swim and dive team at school. Had excellent grades and many friends. A popular kid. Parents say she had no enemies, and no boyfriend, and wasn’t involved in anything ‘bad’.”

“Yeah well a parent is always going to say that,” you muse. “Have you spoken with her school? Friends? Swim coach?”

“Not yet. We waited for you.” You nod at that.

“I’d like to see the body after this if that’s okay. Yoongi can go talk to the school.” Yoongi nods beside you.

“Sure, one of us can go with you and the other can go with Detective Min.” Taehyung says, pulling up near the fish markets. You step out of the car, the smell of fish immediately overpowering you. You wrinkle your nose and look around. The market is exactly the same as you remember it. The familiar stalls selling everything from fresh produce to seafood to small trinkets and jewelry. It isn’t too busy right now considering it’s a weekday, which means you can look around easily.

“Nostalgic?” Jungkook asks stepping in beside you. You smile slightly.

“Only a little,” you answer him. “We used to come here a lot.”

“I still do to be honest,” he jokes. “The naengmyeon here is unrivalled.”

“Still?” you ask surprised, and he nods.

“Have some while you’re here,” he says, tossing his now empty cup in the nearby trashcan. “I know you like it.” He’s looking at you once again looking like he wants to say something. You understand, there are so many words left unsaid between you after all. You’re not sure you want to open that door though. Jungkook has always worn his heart on his sleeve.

“Over here,” Taehyung motions from some distance away and the two of you make your way to him. Yoongi is already standing there and he hands you a pair of gloves. Pulling them on, you lift the yellow police tape to make your way to the scene.

“They found her in front of this stall, on her back.”

“On display,” you say, kneeling near the chalk outline of the body. “Killer wanted us to see her face and neck.” You looked up at Jungkook and Taehyung, who were looking at you in confusion.

“It’s another inconsistency,” you say, standing up. “The Joker’s victims are all found face down. This guy totally didn’t do his research considering he was trying to be a copycat.”

“He wanted us to see the slashed throat,” Yoongi says. “He’s an amateur at this.” You nod.

“The cause of death was the morphine, I’m guessing. The wounds were all inflicted post-mortem”

“She had no other inflictions,” Jungkook says. “You can look at the tox screen when we go see the body and talk to the M.E. too.”

“Who found her?”

“A couple fishermen,” Taehyung reads off his notes. “Time of death is approximately 3-4 AM and both their alibis check out, they were out on the docks ready to head out.”

“I say we tell the press we’re convinced it’s the Joker,” you say, taking off your gloves and pocketing them.

“I agree,” pipes up Jungkook.

“Detective Min, if you can come with me to go talk to the family,” Taehyung says to Yoongi and then turns to you. “Go with Jungkook to see the body,” he says. You nod hesitantly, half-hoping it would’ve been the other way around. “We’ll drop you off on our way.”

Before you know it, you’re standing next to Jungkook outside the medical examiner’s office. Jungkook pushes the door open, letting you go through first.

“Hey Jin, I’m back,” he says and you hear a crash and a man appears from behind some shelves. He’s wearing a lab coat, dark hair disheveled. He looks at you.

“Oh, the detective from Seoul I’m guessing!” he says, his voice oddly melodious. “Kim Seokjin, MD.” You shake his hand, grinning and introducing yourself. You already like him.

“She wants to take a look at the body.”

“Of course, of course,” Seokjin says rushing around to the many shelves in the wall, popping one open and pulling out the body of Park Sohee.

You and Jungkook make your way towards it. You peer down at the young girl.

“The morphine is likely what killed her,” Seokjin says, watching you.

“She has bruises,” you say softly, staring at her abdomen. “Post-mortem?”

“No.” Seokjin replies. “She got those when she was alive. The coloring indicates they’re old.”

“Swimming and diving aren’t high contact sports,” you say. “Where did she get these bruises on her arms and chest?”

“You thinking domestic abuse?” Jungkook asks from behind you

“The parents said she didn’t have a partner. How did the parents seem?”

“Upset,” Jungkook starts, then stops. “You think the parents did this?”

“Just considering all options. Her team coach is also a possibility. I won’t know until we’ve checked all of them.” You look down at her again. “A pretty girl.” You say. “Can I have copies of the tox screen?”

“Sure,” Seokjin replies, walking over to his desk to print out a copy. “There isn’t much other than the morphine. An overwhelming amount.”

“Where would they get access to so much morphine?”

“No idea,” he says walking over and handing you the toxicology report, which you subsequently put in your bag. “But it was way over the lethal amount. The killer isn’t an expert on dosage. My guess? Someone who has no idea how killing works.”

You and Jungkook walk out of the building. The afternoon sun is peaking out, making you shed your jacket.

“You hungry?” he asks, and you realize you are. All you’ve had since arriving in Busan is coffee. “There’s a galbi place around here.”

He leads you around the corner into a small restaurant and you enter behind him.

“Jungkookie!” comes an excited voice and you see an elderly woman wearing a flowery apron making her way towards you. “It’s been a while!”

Jungkook grins at the woman and greets her politely and she ushers you over to a small table by the window facing the busy street. Handing you a menu, she smiles kindly at you.

“You’re a regular?” you ask.

“I used to be. It’s been a while honestly.”

You scan the menu, your mouth immediately watering.

“The dak-galbi here is unreal,” he tells you and you pretend to throw the menu away.

“Well how dare I eat anything else then!” Jungkook laughs, high and melodic. Its been a while since you’ve heard that laugh. “Let us split the dak-galbi. I also want rice.”

Jungkook gets up and walks over to the counter himself to give your order. You watch him, a small smile on your face. He collapses back in his seat, bringing over two glasses of water.

“So,” he says.

“What’s with the tattoos.” You blurt out, eyeing his hand. He stares down at it too.

“Wanted a change, I guess,” he says slowly. “Life was getting pretty dull around here.”

“So, you got inked,” you say grinning. He grins back.

“I’m happy this isn’t awkward,” he says after a while and you freeze. “I’m glad we can sit and talk like this still.”

“I know,” you whisper. “Me too.”

“About back then—” he starts, and you sigh. You want desperately to avoid this conversation but Jungkook, ever the straight arrow, has never liked underlying tension, and prefers everything laid out on the table in front of him. “I’m sorry for everything.”

“Don’t apologize for your feelings,” you tell him, but he shakes his head vigorously.

“No, I am sorry,” his tone is firm. “I ruined our friendship, made everything weird and drove you away. I know I’m the reason you’ve avoided this place until now and even now you’re only here because you have to be—”

“Jungkook,” you interrupt gently, and he halts mid-rant, his doe-like eyes wide. “Stop talking. I’m the one who’s sorry. I acted immature and it was me who ruined everything, not you. I didn’t come back because-because it hurt at first and then I didn’t come back because I thought you’d be happier without having to deal with me.”

“How could you think that?” He’s gripping the table, knuckles white. It makes the ink on his hand stand out even more. You see a sketch of a small rose, about an inch tall, right below his index finger, and bite your lip. “You were my best friend.”

“It’s different now,” you assure him, still staring at the rose. It’s staring back at you, a silent taunt. It brings up repressed memories you rather not face. “Things are different. I’m happy—in Seoul. Please don’t blame yourself for everything that happened. I wasn’t angry to see you, I was just worried you wouldn’t want to see me. I’m happy now and I’ve moved on from all that.”

“With Yoongi.” Jungkook says, and you’re not sure why he sounds so bitter.

“With Yoongi, yes,” you say. Yoongi’s your work partner and a steady shoulder when you need one. He’s your roommate and best friend. Seoul is lonely and even after two years of living there, he’s one of your only friends. But as soon as you say it, something in Jungkook’s expression shifts, like a door slamming shut. He sits back. “He’s the best partner anyone can ask for, and a damn good detective.”

Jungkook nods once, jaw clenched. Before you can ask him what’s wrong, your food arrives and you’re too hungry to think of much else.

After that, the two of you only make polite small talk. There’s no tension but you can’t help but feel like the wall that was crumbling has somehow repaired itself. Jungkook’s phone rings as he’s finishing his rice.

“Tae, hey,” he says, phone in his left hand as he eats with his right. You distractedly wonder why he doesn’t wear his ring anymore. “Okay sounds good. No, we can just walk to the station its only a couple blocks. Yeah man see you there.”

“They done talking to the school?”

“Yeah they’ll fill us in when we get there.”

“So, what’s the deal?” Yoongi asks, his lithe body curled up on the hotel armchair in your room. His room is next door, but the two of you had ordered room service for dinner. Empty bowls of jajangmyeon lie littered on the small side table next to him.

“The deal with what?”

“Detective Jeon,” You turn to Yoongi and fix him with a stare. Yoongi raises an eyebrow. “He doesn’t seem to like me very much.”

“Nonsense,” you reply.

“You two have a history? It got seriously weird at times today.”

“No history—it’s the same as Taehyung, we attended the police academy together. Taehyung was a couple years ahead of us though.”

“And?”

“And I’ve also attended middle school and high school with Jungkook. He was my neighbour growing up.”

“Ah childhood friends,” Yoongi hums. “But what went wrong?”

“What makes you think something went wrong?”

“Because you left behind a perfectly good life here when you moved to Seoul? Because you never talk about these people? Before today I didn’t even know of them. And also, because you were absolutely dreading coming here.” You sigh, hating Yoongi’s astute personality.

“Jungkook found out how I felt,” You say quietly. “About him.”

“Oh.”

“While he had a girlfriend.”

“…Oh.”

“Who he was engaged to.”

“What the fuck,” Yoongi’s tone makes you giggle, relieving the pain a little.

“Obviously, he never felt the same way, but then things got so weird. It was like we could never go back to what was. Jungkook skirted around me, his girlfriend hated my guts, I had to avoid our whole friend-group because all of his friends were my friends. It felt claustrophobic.”

“So, you left.”

“Not exactly,” you say. “I wasn’t actively looking to run away, but when the option to move was presented to me, I hesitated way less than I originally would have.”

“And are you still in love with him?” Yoongi asks, voice casual.

“I don’t know,” you reply, thinking of the small rose tattooed on Jungkook’s hand. It’s easier to deny. “It’s been two years and as far as I know he could be married by now.”

“I didn’t see a ring,” Yoongi answers, like the detective he is. “And that doesn’t answer my question.”

“Doesn’t matter,” you say. “He was head over heels for Jangmi.”

“What a delicate name,” Yoongi muses.

“She was the delicate kind,” you agree. “Kind, pretty, gentle – just like her name—like a rose.”

“Every rose has its thorns though,” Yoongi says wisely. “He cares about you, you know.”

“Who?”

“Detective Jeon. I can see it in his eyes.”

“You’re such a romantic at heart Min,” You tease. Yoongi only smiles softly in return. “It doesn’t matter. Jungkook’s life is here and mine is in Seoul. After we wrap this case up, I probably won’t see him again. I’m happy with my life right now.”

“Maybe if you tell yourself that enough times, it’ll one day become the truth.”

“Anyway, go over what you saw with the victim’s school again.” You sit on your bed cross-legged, your go-to posture when you’re trying to focus.

“Nothing really seemed out of the ordinary. Her swim coach is a well-respected man. Usually men in power take advantage of multiple people under them but none of the other girls in the team seemed out of sorts to me. Her teachers all spoke highly of her—she really did have excellent grades. It seemed she was friendly with everyone in her class and on her team. I’ve hit a block.”

“That’s frustrating.”

“The bruises you mentioned are bothering me,” Yoongi adds. “They don’t seem to have an explanation and the parents seemed surprised when we asked them about it.”

“Alibis for the parents?”

“Asleep at home,” he hums. “No way for us to check that. Sohee was on her way back from swim practice and when she didn’t show up at home at the regular time by 10pm her mother started worrying. They claimed they would call the police the next day, but of course it was too late.”

“They didn’t think their daughter not showing up at home was a cause for panic?” You ask. “It’s weird to me. She wasn’t the rebellious type, so this must not have been normal behaviour.”

“You’re set on the parents, aren’t you?” Yoongi grins, stretching his legs out.

“It’s just this feeling, I don’t even have an explanation for it.”

“A hunch.”

“Yes but no proof,” You grit your teeth in frustration.

It rains on your second day in Busan. You roll out of bed to the sound of the tell-tale pitter patter and groan. Getting ready and putting on the jeans from yesterday along with a black dress shirt, you hop around trying to tuck it into the waistband. There’s a knock on your door and you open it to greet Jungkook.

“Oh—hey,” he is not who you expected to be at your door so early in the morning.

“Your partner left your hotel info with Tae.” He says, curious eyes peering around your hotel room. You quirk a small smile and let him in. He sits down on the chair Yoongi was occupying last night.

“So, what’s up?”

“We found a suspiciously large amount of money in a savings account under Park Sohee’s name,” Jungkook is still looking around your room curiously and you don’t know why.

“Suspicious?”

“She was sixteen,” he says. “What’s a 16 year old doing with fifty million won?” Your eyes widen at the amount.

“Do her parents know?”

“We’re going down to see them now that’s why I’m here.” Jungkook stands up. “Where’s Min?”

“In his room probably. He’s not a morning person.” Jungkook blinks down at you.

“You two aren’t sharing a room?”

“Huh?” You pause mid-way of packing your backpack for the day. “Why would we?”

“Because… you’re together—wait what,” Jungkook looks so confused you almost find it adorable.

“What the fuck Jeon, we’re not together – not like that.” You say.

“B-but yesterday you said you’d moved on with him—”

“Yes, as partners – you know? The thing we do for work.” You’re trying not to laugh.

“B-but you own a dog together and live together.”

“We’re cops, Jeon, not billionaires. Rent in Seoul is atrocious, he’s my roommate. Also, Holly is Yoongi’s dog, not mine.”

“Oh my god,” Jungkook hides his face behind his hands and sits back down. You’re laughing. “I’m sorry for assuming.”

“You know—you should ask Yoongi how Jung Hoseok is doing.” You say, grinning.

“Who?” Jungkook looks up.

“His boyfriend,” you’re trying hard not to burst back into giggles. “Lives in Gwangju on a temporary assignment. The guy whose room I’m technically renting out. They were roommates before getting together. When he had to move out for work, Yoongi needed someone to help cover the rent.”

“Oh my god,” Jungkook moans, hiding behind his hands again. “I am so sorry.”

“It’s alright,” you say laughing. “Easy mistake to make… I think?” Jungkook is looking at you from in-between his fingers.

“So then, are you seeing anyone?” His direct tone throws you off. You turn to fully look at him, but a knock on the door interrupts you both.

It’s Yoongi, and he doesn’t look surprised to see Jungkook in your room.

“Taehyung texted me,” he says. “Detective Jeon,” he adds in greeting.

“Please,” Jungkook smiles, “call me Jungkook.” Yoongi raises both his eyebrows and looks at you in question and you’re trying to fight laughter once again.

The ride to the victim’s parents’ house is quiet. Taehyung drives and you spend the time pondering over Jungkook’s words from earlier. He’d been angry yesterday because he’d assumed you and Yoongi were together. You frown to yourself because nothing makes sense. Had he fallen out with Jangmi? But it’s not like Jungkook had ever thought about you as anything other than a friend. You remember his words from back then, loud and clear, and they come back to you now.

“I’m sorry.”

You remember his apologetic eyes, the glint of his wedding band; he had looked like a child who’d been told off. You hate that look, the pity staring down at you. But most of all you hate the fact that you’d been rejected before you’d even had a chance to explain. A mutual friend had let the cat out of the bag at a party, and Jungkook being Jungkook had confronted you right away. None of it had been on your own terms.

You’d brushed it off as a small crush, defence mechanisms kicking in, but things had never been the same afterwards. Jungkook had always been good at seeing right through you and he could tell you’d been lying about the depth of your feelings.

You clench your fist. Moving to Seoul had meant burying all this behind you, pretending none of it had happened, forgetting about Jungkook and how madly in love you’d been with him. You’d always been good at compartmentalizing, it’s what made you a good cop. You’d ignored everything for two years. Until now.

Yoongi calls your name, breaking you out of your reverie. You’re at Park Sohee’s home, but you can see from your seat in the car that the main door is ajar. Jungkook is already tossing you a vest which you hastily put on. He pulls out his gun and exits out the car. The three of you follow suit.

“Stand guard at the back, we’ll clear the house.” Taehyung tells you and you and Yoongi nod. The two of you position yourself near the backdoor. After about 10 minutes you hear Jungkook shout. The backdoor opens, and his head peeks out.

“Father missing, but we found his wife,” at your expression, he continues, “Dead, in the bathtub. Overdosed, it seems, in an apparent suicide. She left a note.” He holds up a piece of paper.

“Her husband, a nasty man, is our guy.”  

“Where is he?”

“Taehyung is putting a trace on his credit cards and cellphone as we speak.”

You’re reading the note, disgust piling up inside you. Sohee’s father had been an abusive man, and she was planning on running away and going to the police. She sold some of her clothes and other belongs to earn money through the years. The mother, an abused woman herself was complicit in the crime but had been unable to handle the guilt.

“This man killed his daughter and is directly responsible for another woman’s death. We better find him.”

At that moment, Taehyung appears at the door.

“Got him, let’s go.”

“When we said he was amateur at this, I didn’t mean this amateur.” You say, staring at the balding man through the one-sided mirror.

“He panicked when his daughter threatened to go to the police and killed her in a fit of rage. Then he tried to cover it up.”

“Only a psychopath tries to copy other psychopaths.” Yoongi says behind you. Jungkook is in the interrogation room, dark jeans and a dark t-shirt on, looking like he’s going to strangle the living daylights out of Park Sohee’s killer. His arms are bare for the first time since you’ve been back, and you can see the black ink swirling all the way up and disappearing into his sleeve. They’re all little designs, instead of a cohesive piece, as though he got them done separately.

“When are you guys heading out?” Taehyung asks. “We should at least grab a drink before you go.”

“We managed to get in on a train this evening,” Yoongi says apologetically. “Duty calls back home.”

“We’re still going to stop in Daegu for the night to wish Yoongi’s mother a happy birthday.” You tell Taehyung. “Early morning tomorrow, we head back to Seoul.”

“That’s too bad,” Taehyung nudges you playfully. “We barely had time to catch up.” You smile slightly, still staring at Jungkook, who’s coaxing a confession out of the man. You can’t deny that you want to leave Busan as soon as possible, but somewhere deep inside your heart breaks.

Park Sohee’s father confesses not too shortly after that and the case is officially closed. Taehyung suggests a late lunch at a nearby restaurant as a final get-together before you and Yoongi have to leave in the evening. Jungkook doesn’t say much throughout the meal, only offering a distracted smile every now and then.

When the four of you are heading out Jungkook grabs your wrist.

“Can we talk?” he asks and you look over at Yoongi who gives you a small smile.

“I’ll meet you at the train station tonight then,” is all he says before pulling Taehyung away towards his car. Jungkook is still looking at you.

“Walk with me,” he says, and you do, falling into step beside him. “I think we need to clear up some misunderstandings.”

“Misunderstandings?”

“I broke up with Jangmi,” he starts and you’re genuinely surprised to hear that. “Actually—she broke up with me. It’s been over a year since.”

“I’m sorry to hear that,” you say carefully, hating yourself for the selfish happiness that blooms inside you. “What happened?”

“She left me for someone else,” Jungkook says, smiling lightly. He doesn’t look hurt. “Someone who can love her way more than I ever could.”

“That’s so not true,” you argue back. “You loved her.”

“I did,” he agrees, and you try not to wince. It’s harder to hear it than say it. “To an extent. When she left, I didn’t cry. In fact, I was barely upset, and I hated myself even more for that. But then Jangmi pointed something out that made me see things very clearly.”

“What was that?” you whisper. The two of you are standing beside Nakdong river now, cyclists and runners passing by you in the blink of an eye. The air smells fresh and cold, the rain having left behind a chill and bright blue sky.

“She pointed out that I was more upset when you moved away than I was when she told me there was someone else for her.”

You let out a breath you didn’t know you had been holding.

“Oh.” Is all you say.

“When I apologized yesterday, for ruining everything, I meant that I was sorry that I was so confused. My confusion and indecisiveness ruined everything. When everything became clear to me, you were already gone.”

“Why didn’t you contact me?” you ask, your voice still hushed.

“I tried,” he is being earnest now. “Your parents had already moved to Seoul, and I contacted Kim Jooyoung from school to see if she knew of your contact information, she was your best friend in college after all. All she had was a cellphone and a landline phone number, but it was worth a shot. When I called, your old roommate picked up and said you’d moved in with some guy. When I tried your cellphone, it was dead.”

“Oh I-I changed my number,” you say, your voice shaky. “I don’t even remember why now—”

“It doesn’t matter,” Jungkook’s voice is urgent. “Before today I’d made peace with the fact that you were the one that got away. I could look you up using my connections but until today I was under the assumption you’d moved on. But you’re here now, by some miracle, if I can even call it that given the circumstances, but to me its too big of a coincidence to just pass up.”

You watch him quietly. He’s slightly out of breath and the wind ruffles through his dark hair.

“You never got to answer my question from earlier,” he says. “Are you seeing anyone?”

“N-no I’m not but—” You never get to finish your sentence because Jungkook is leaning in and crushing his lips to yours. His hands come up to rest on your shoulders, then your neck and then your cheeks, which he grazes with his thumbs. Once you get over your initial shock, you reach up to tentatively grasp his t-shirt on both sides. He tastes like the hot chocolate he had with his lunch. You feel his tongue tentatively swiping at you and you open yourself up to him. Immediately, he tilts his head to deepen the kiss.

After what feels like both, and eternity and a few short seconds, he pulls away. His lips are glistening and swollen and he’s out of breath.

“Don’t leave,” he whispers, hands still cupping your cheeks. “Stay here.” Slowly, you pull away, resting a hand on his chest to steady yourself.

“You’re asking a lot of me,” you start. “My entire life is in Seoul, Jungkook, I can’t just up and leave—”

“You just up and left Busan,” he says, and you freeze. Studying your sudden shift in expression, he hastily corrects himself, “I didn’t mean it like that. That came out wrong.”

“Jungkook,” you say, hoping you sound more patient than you feel. “Things are different now; I’m almost settled down in Seoul. I love Busan, I do, but I have no intention of moving back here. My family lives in Seoul now too and my lease with Yoongi isn’t even up, and I love my job, I wouldn’t dream to leave it.” Jungkook abruptly pulls away. “And I won’t ask you to leave Busan, I know how much you love it here.”

“Then what now,” he asks, a small smile on his face. “That’s it? You leave tonight and I never hear from you again?”

“I never said that,” you say softly. “Don’t be dramatic.”

“Dramatic is my middle name,” he mumbles, and you giggle.  “Do you at least feel the same way?”

“Of course, I do,” you say. “Otherwise I’d have pushed you into the river by now for your advances. Give me some time to think things through alright?”

“But—”

“We have a case back home that needs us, I really do have to go back today. Yoongi’s visiting his family tonight and I’ve made him a promise to come along and they’re expecting me. I won’t go back on that.”

Jungkook is now silent, staring wordlessly at you.

“Do you trust me?” you ask.

“Yes.” He answers. There’s no hesitation in his voice. You smile.

Six Months Later

“Are you sure?” Yoongi asks. The party is in full swing, loud music almost drowning out his voice. He’s holding a cup of clear liquid in his hands and you doubt it’s water.

“Yeah it’s not a problem, I can watch Holly for the weekend.”

“I’ll drop him off on Friday then,”

“That’s fine! You and Hobi deserve the weekend away.”

“But it’s not a hassle for you? It’s your weekend off too,”

“Yoongi I’m not going to try and convince you to let me take care of your dog in the middle of Hoseok’s welcome-back-bash.”

“What’re you two whispering about?” Hoseok slithers in next to you, tossing an arm around your neck.

“Yoongi’s worried about his dog,” you roll your eyes. “This has never happened before.”

“I’m not worried,” Yoongi seethes, making you and Hoseok laugh. “I just don’t want my dog being neglected because you and Jeon are copulating like rabbits all weekend.” Blood rushes to your ears and you grit your teeth.

“Jungkook’s going to be too busy this weekend for that, I promise you.”

“Oh yeah, has he found an apartment yet?” Hoseok asks conversationally.

“Yeah, he’s signing the lease on Friday, and then moving here over the weekend.”

“And he starts work on Monday?” You nod.

“The Organized Crime boys are gonna love him,” Yoongi grins. “Man will fit right in. Where is he anyway? I haven’t seen him since you two arrived.”

“Right here Min,” Jungkook pops out of nowhere, a wide grin plastered on his face. You roll your eyes. “What’s up?”

“Yoongi thinks we aren’t responsible enough to take care of his precious dog.”

“I believe the phrase he used was, ‘copulating like rabbits’” Hoseok chimes in unhelpfully. You elbow him in the stomach. Jungkook eyes you, grin fading a little and you recognize the dangerous spark in his eyes.

“Well he’s not wrong—” he starts, but is met by loud interruptions from you, Yoongi and Hoseok.

“Too much information!” Yoongi yells, downing his drink. “You two are disgusting! Lets go Hobi.”

Jungkook comes up to you, still grinning slyly and you automatically slip your arm around his waist.

“You sure you’re okay with this?” you ask, looking up at him. Jungkook has an arm around your shoulder as he takes a sip of his beer.

“Bit too late to ask me that, don’t you think babe?” You pinch his waist and he yells out loud. “I didn’t move to Seoul for you, I moved here for the job.”

“Ha. Ha,” you roll your eyes, but a part of you knows it’s partially true anyway. Long distance between Busan and Seoul hadn’t treated you too badly and things had been going surprisingly well. You were a good five months into your newfound relationship when there had been a sudden opening in the Organized Crime unit, a real step-up for Jungkook’s career. Jungkook had told you once he’d applied for the job that he’d have applied anyway regardless if you were in the picture or not, and you appreciated his honesty. Both of you had always been the type to put your careers first, but you couldn’t believe your luck that things had just fallen into place like this. You’re happy for him.

“Although having you here is a pretty sweet bonus,” Jungkook adds, making you smile. The two of you stand there in silence, arm-in-arm, enjoying the celebrations from afar.

[macgyvertape]

50 or so hours into Cyberpunk 2077

This should be roughly the correct amount of time, ive been leaving the game running as I get up to get food or do stretches. Quests are roughly in order I did them

non spoilers above cut:

 i haven't found a single hat/helmet i like, and since you can't hide them I just am not wearing any. It matters that much.

I posted the other day about bugs, every few hours I play I find new bugs. some require me to go back and reload a save others I honestly can’t tell if it’s a bug or just really poor development

there are several perks that don’t quite do what the description says, like the Anamesis perk. Based on reddit and trying it out it seems to just not do anything.

sometimes in car chase segments the passenger will say “look out” as cars spawn in my path and hit me. Can’t tell if that was deliberate or a pop in issue

Yeah I’ve just totally given up on doing pacifist things unless required by a mission. Given up on doing stealth too unless a mission objective, except for sneaking around to set up a fight.

:readmore:

the delemain car quest is fun. From the shock of the one going "beep beep motherfucker" and doing a hit and run to start it off, to the GLADOS car i see a lot of people talking about. It was fun to explore the city when i might have missed places like the landfill apparently there is follow up on T-bug's death if you go back to the quick hack shop in Kabuki. It's not much but better than nothing I made the pass with Panam of "what if the room just had one bed". I know she won't do a wlw romance, which is fine since I wouldn’t have chosen her.  I enjoy her as a character, don’t get me wrong, my V considers her as a friend, but it seems like theres always drama going on which would be tiring. I would have gone for a fling, i like her leotard-pants combo with all the straps

but also her questline was buggy as hell. Multiple cases of having to reload due to clipping into objects, including her in a driving section, or just insta-dying when collision physics with some rocks broke "your neural network can no longer function independantly of the chip" me slapping my desk: s y m b i o te!!! come on lets have some s y m b i o s i s

in the scene with hellman i really liked how Johnny moved around the room. It made him feel like he was really there. it was hard to follow the convo as I left the room, i would not have understood it without subtitles. But i guess Takemura fucking waterboarded hellman. :|

lol I hope the dialogue is different b/c i refuse to smoke for Johnny

i am level 18 and still can't beat the first opponents in the fist fighting quest. ffs

I looked up the romances options so I went to do the I fought the law quest as soon as i got it. ACAB, but like I literally just met River Ward 2 minutes ago, and I really like him. His earring and cyborg eye, his big fluffy coat. I'm definitely gonna sleep with him Ok i like how when River Ward is dealing with the tiger claws if you interject it leads to a fight. It goes better if you follow his instructions and let him deal with it. Seriously I enjoy that sometimes its good to not pick a dialogue choice.

during the red queen club part, there was no dialogue over the phone. So i reloaded a save and got myself spotted and attacked. Then River showed up to help me <3 and it was more enjoyable having him there. I honestly am not sure if him not going to the club level is bug or not.

then uuuuuugh the worst of irl police "cops are my family" from Detective Han. Again ACAB "FRATERNITY OF CITY COPS RESEMBLES A [Nomad] CLAN NOT AT ALL" ok a few minutes ago i was complaining about bugs, but the character modeling in this game is good (when they're there). You can see body posture, characters jiggle their legs when they are nervous. Like I though character A was just throwing a cigarette on the ground, but then character B flinches back; I realize Char A threw it at B as a fuck you

I'm honestly curious if "I fought the Law" quest will have any impact later on. My choices were that I thought there was more going on than Holt being the only person behind this (based on how complicated the main questline heist is, and keeping an eye on some of the in game news), and told him not to take it to internal affairs, and I loved his response of how he doesn't give a shit what we think, he's doing it anyway.

In the elevator to report in, Johnny said "this muck is deeper than you think, tell them nothing", so i just said that the case was complicated. anyway i love how much of a sarcastic asshole V is

I thought i was being nonlethal with the monk quest, but it seems i accidently killed someone. RIP, but thats kind of the problem with this game. Like when i do the non lethal cyberpychosis quests I equip my non lethal modded gun and hope for the est. I like how a go here kill things quest led to Charles the ripperdoc. He's getting all his parts from scav gang members so I felt obligated to take him out. I got a police bounty for it but w/e.

I merged the Delemain fragments with the whole. Guess he's the meta now. (Side note: some of my favorite rvb fanfic plots are Ai consiousness/memory merging with the humans, so I’m having fun with this game and look foward to introspective fanfic)

Honestly Jonny made some good points, the fragments didn't deserve to die; but also destroying the core and freeing the fragments, they couldn't really function alone.

I was able to rescue Saul fine with stealth. Using cameras and the synapse overload really made it easy.  Can't use the sniper rifle reward b/c I don't have the stats for it, and while it has a silencer the fact that it's a ricochette weapon and not a shoot through walls weapons, makes it not as good imo; and theres a legendary one that is stats free for only 100k.

Lol made a pass again at Panam, and she immediately shut me down. I then did Mitch's quest and I love every time someone tells V they area  good person.

I hacked the operation carpe noctem shard, and wow the corporations are using ai to make people have cyberpsychosis, or something like that. What a shocker /s, I've played Deus Ex HR before

lol driving through the unifinished interstate, past the fight from Panam's first quest I found a "batcave" with a very nice car, and a manifesto written by "muckman'. But here's my complaint about the loot, there is a legendary top, but it had 16 armor. My current top has 84 armor, like why would i switch?? then later i found a bunker with soviet spies in it. Wild

Doing River's second quest, love the timing of as soon as you ask, why are we breaking in, someone shows up to tell you he got kicked off the force. It's funny how Johnny comments how maybe River's into you, and V just doubts Johnny's words. Love how the first kid asks River if I'm his girlfriend. also wow like oof both the second parts of Judy and River's quest are SUPER fucked UP!! oof like i stopped doing first person mode on the braindances for those quests as soon as i could, just made me too uncomfortable seeing that in first person.

DRIVING IN THE GAME IS BAD! nowhere is it more apparent than the sinnerman quest, which took me 3 times to get the driving section done, as cars spawned out of nowhere to hit me. Then when you restart, there is a bunch of dialogue it doesn't let you fast forward through. The rest of the Sinnerman questline is interesting. My V took every option to tell the dude that he was messed up, and what he was doing was wrong. idk, I was surprised how much dialogue there was that let you buy into his whole "forgiveness thing" and how there wasn't any real dialogue to call him the fuck out, that in seeking forgiveness he continues to do harm both emotional to the mother of the man he killed, but also that he got the husband killed via cop. The later follow up quest, I told him that what he is doing is crazy, studio is just going to profit off this vid. Then I refused to join him prayer, and told him fuck no i wasn't going to hammer him to the cross, or even watch. Yes, the man is scared of dying, and the corporation is exploiting him, but he keeps creating burdens for others.  I think the discussion on this quest will be interesting to read, it's definitely my own personal experience with religion coloring my view. Anyway back to a main quest, yeah i don't trust Placide, especially in that scene where he grabs my hand, then jacks in. I ran off to do most of the sidequests here and got some criticism from him. I do love how in the cinema the western movie switches to a mission brief as the netwatch agent talks. its a fun enviromental detail.  I took the netwatch offer, i don't think he's being fully honest with me, but he didn't put a virus in my head. As I told Placide later, I didn't pick a side. I like how you can then talk with the agent, who is a fan of Western movies, b/c they show "a simpler time where all good guys carry badges" :eyeroll:, and then V recommends Unforgiven, which from the wiki summary goes against that theme.

Looks like the Voodoo boys all got killed by Netwatch, but I as revenge for them trying to set me up I'm fine with it. Honestly after speaking with ai!Alt I don’t believe their plan of trying to be on good relations with AI would work. 

doing the johnny flashback 2, and wow Johnny really is an asshole. Like I had gotten so used to him in side missions I forgot how self centered and unlikable he was.You constantly get prompts to drink or do drugs, which I ignored. But i do love the goth/punk love Rogue and others have.

lol i called it, when Hellman said that the engram would seek to override the host, put V on the engram. I really like how as the relic malfunctions, you wind up in the chair with a cigarette, which you can either smoke and say you are turning into Johnny or throw away. My dialogue "your problem is the ends justify the means", which is true!!! He and Rogue detonated a nuke downtown, does anyone know that, and like ask Rogue about it????

(Funny you can ask Rouge about Johnny silverhand, over the phone, then the game bugs out and spawns her npc where you are. She doens't say much about the nuke, but she does say no one trusts you for jobs). The line of no one trusting you for jobs is pretty funny at level 46 street cred where im at “respected” status. really loving the family atmosphere at River's 3rd quest. Also his big strong arms, and the fact he is no longer a cop. I totally let the kids win, and wow the family dinner where they GRILL YOU over the relationship and try to set the two of you up, then the water tower scene!!!!! I don't love the first person sex cutscenes but they do have personality. I'm glad afterwards you got to tell River about the biochip and that you might die. Because he's so far removed from your personal plot. So I took that option to back out of a relationship.

I do love that you wake up with "river's tanktop" that says "fuck the police" It actually has extremely good armor stats, so thats what I'll wear now.

panam 3rd quest, when shes like why did you help me, I'm like "because it's important to you". Basically the closest you can get to "when a friend asks for help you help them", which as an ex-nomad backstory I really choose the nomad options when ever i can Paralezes quest part 2! I love the piano song but I always think of it as ocean's 11 music. It's also fun to see the computer and see Judy recommended you for the first quest. The emails talk about "forgetting" to hire a staffer, on the balocony a strange antennia was scannable, the color of the roses was remembered wrong...  lol guess i was right with those giant wall screens. Its fun environmental details that spell things out before you can notice, and it ties into some other quests where people's behavior is being altered. Actually, this quest "Dream On" I love it! For a while I've been like "wheres the illuminati conspiracy! Here it IS! I chose to follow Elisabeth's wishes and not tell her husband he was being brainwashed. In best case they program him to forget again, in worst case he ends up dead. The gaslighting Elisabeth described is CHILLING, her husband describes a vacation she can't remember and she doesn't know whose memories have been messed with. On your way to the plaza you get a call from someone/something that says the know exactly WHAT you are, any you black out!!! It's such a great feeling of helplessness that you're just one person in a world so big that you can't fight every power. As Johnny said, could be a corporation, could be a rogue ai, either way Jefferson is fucked (and so are you).

[fanficparker]

Faking, Falling > Part 4

Harrison Osterfield x Reader (Fake dating! Unrequited love switcheroo!)

Word count: ~1.4k words

Warning: Angst, swearing.

Summary: He deserved it, right? 

<< PART 3 [ MASTERLIST ] PART 5 >>

The next morning seemed brighter and lighter. After stretching your arms and groaning lightly, you already felt more energetic than the day before. Seeing the notification on your phone reading, '2 missed calls from Simon', you rolled your eyes, tossing the phone back on the bed and making your way to the shower.

"Your work is personally my favourite. I mean it doesn't look like you are any less than professionals."

The moment the warmth of the shower touched your skin, those words echoed in your head.

"You're just bluffing," You mumbled, smiling sheepishly while rubbing the shampoo off your hairs.

"Don't believe me but my fortune cookie did tell me that."

You almost jumped thinking you really heard him or that he was there. You looked around, feeling exposed but then relaxed finding no one.

Maybe Jade was right, I am a hopeless romantic.

* * *

You reached your workplace, eyes trying to find Jade and share the events of the last evening, but all you met was a grumpy Simon.

Huh...

"Did you sleep well last night, Y/n?"

You were just supposed to walk past him and do your job until he threw this taunt. You stopped at his words, ready to throw back violently.

"You know what---"

"Oh Y/n, Hi... I actually was searching for you."

You heard Harrison from the door and he almost ran inside the room.

"Yeah what's the work with me?" You ask Harrison, still eyeing at Simon.

"Yeah... It's hmm it's... ah... what was it... umm..." Harrison rubbed his neck giving side glanced to both you and Simon while, you waited for his response but all he did was 'umm-hmm'.

"Are you going to say something or fucking disturb our conversation?!" Simon snapped, completely irritated with Harrison's interruption.

"He's here to talk to me, he can take as much time as he needs." You reverse snapped at Simon and turned to face Harrison. And as gently as possible with a smile on your lips asked, "Yeah, what were you saying?"

"What seriously Y/n, you are taking his side?!" Simon grunted, throwing his head back. Harrison didn't like where this conversation was going. He bit the insides of his cheeks, afraid his message secret was soon going to be revealed.

"Taking his side? You ditched me on our date yesterday, Simon! He was the one who literally was there for me!"

Harrison squeezed his eyes shut, his nails lightly digging on the skin of his palms when he tightly clenched his fists. His heart was sinking, he wasn't ready for this.

"Oh ho ho, what? He was there for you? And I ditched, is this some kind of joke? The only thing I remember is me covering up for you the whole week after Harrison dumped you in that party and you were crying like crazy!!" Simon said and Harrison's stomach sunk.

Guilt... Yes, it was guilt. What he did to you wasn't justified in any way and yet you were practically never bad to him or anyone. But there was no time left to apologize, the balloon was filled beyond its capacity and ready to explode at any time. Simon's words embarrassed you. All these times you never let Harrison know that you were crying over him. But the thing was Harrison never apologized for what he did at that party yet... But maybe he has changed? Last night, he was genuine, right? He praised you, gave you company, made you laugh... Maybe that's his way of apologizing...

"You ditched me on our date, don't change the topic..." You said to Simon, preventing your eyes to meet Harrison's.

The sinking feeling in Harrison's gut was now interfering with his breathing process. He took in a deep breath and slowly opened his eyes. His vision was a bit blurry now, maybe because of the little tears pricking at the corner of his eyes. He rubbed his eyes from the cuff of his shirt and tried his best to keep his breathing steady. What was happening to him? He asked himself. He couldn't accept the fact that it was the end of this. After everything is revealed, there is no way you are going to forgive him and he has already accepted that he doesn't deserve forgiveness. Barely a week of post-production was left and realizing that you were leaving him, hating him forever was something he couldn't digest.

"I didn't ditch you, YOU DID!!! I was there sharp at nine-thirty, waited for a complete hour---" Simon couldn't complete when you interrupted.

"Nine-thirty? What will you do at nine-thirty? It was supposed to be at seven. I was the one there. Stop making up thing..."

"I messaged you about the change. You said you were good about nine-thirty. You are the one making up things, Y/n!" Simon's voice was pure irritatation. You narrowed your eyes at his allegations.

"If that was the case I would have got the messages, right? And I didn't and I have no idea what reply you are talking about." You said, folding your arms to your chest, rolling your eyes.

"Then what the hell is this?" Simon groaned, taking out his phone and showing you his inbox.

"What is wha---"

Harrison exhaled sharply. Yes, it all was finally over. No going back, nothing.

[ Yesterday ]

Simon [6:35 pm]: Hey Y/n. I m really sorry but I got stuck in some important work. Can we plz meet at 9:30 instead of 7?

Simon [6:35 pm]: Tell me if this works for you. And I m really sorry for changing the plans on last minute.

Simon [6:36 pm]: Waiting for your reply <3

Y/n [6:38 pm]: No problem. See you at 9:30 then.

Simon [6:38 pm]: Great. Can't wait to see you ;)

"But... How? I didn't get them, neither I replied..." You took your phone out showing it to Simon, none of the messages on your side of the inbox. You and Simon stood there confused while all Harrison did was stare at his shoes, his fingers anxiously fiddling.

"I-I... I really have no idea. Harrison was there with me and---" You stopped in your tracks, facing Harrison. As your eyes met his, all the dots were connected.

"You-you brought my phone back. Did you..." You trailed off, voice low. His gaze fell down again and you got the answer you were searching for.

"Why? Why did you do that?" You whispered but he didn't answer.

"Can anyone explain what's happening?" Simon said, dramatically waving his hand in front of your face.

You sighed, "Harrison messaged you and deleted them."

Simon almost chuckled but instantly stopped himself when you glared at him.

"I-I didn't mean to laugh. I was just shocked why you trusted him. Y/n, he's Harrison the same person who just loves to hurt you, the party, those messages. You are just too naïve but you need to really understand that he hates you---"

"I don't ha---"

The crack of skin contacting skin echoed off the walls. Vibrations of pain started at your palm. It was all happening way faster than you could ever think of. You gazed at your bright red palm that resembled the redness on Harrison's cheek. You had slapped Harrison Osterfield and you didn't feel any kind of remorse.

Harrison stared at you with his eyes wide as his hand slowly made his way to touch the stinging sensation on his face.

"I hate you Harrison Osterfield. I hate you so much!" Your voice was almost like a whisper but still sounded venomous. Harrison glanced at you and then at Simon, who gave him a teasing pout. Yeah, you did right. He had already done enough. He didn't utter a single word and left the room. All confusions clear, nothing holding any of you together.

———————————————–

(TBC) SHARE YOUR FEEDBACKS PLZ…SEND ADK FOR GETTING ADDED TO THE TAGLIST. MASTERLIST IN MY PROFILE DESCRIPTION..!

PERMANENT TAGLIST (Everything I write):

@i-love-superhero  // @caswinchester2000  //@vintagexquill* // @babebenhardy //@acceptance07  // @caitcaitcaitcait1 // @httplayer // @hollisellers2003* // @thequeensardine // @osterfieldholland01 // @jjasalem // @zselenophile // @miraclesoflove //@yourmum792* // @maryosprinkle // @crazyfreaker // @practicallylivesonline // @trustfundparker // @emcsii04 // @asmilinghopelessromantic // @

Faking, Falling - Haz x Reader Series:

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[niyatijha-blog]

Reasons why website isn’t bringing in customers

For a successful business one require an online presence, therefore many entrepreneurs and startup business owners get a website built or increasingly take a hands on challenge to build one themselves, because they would have been often told by having website they would get customers, but sometimes that doesn’t happen. And this article covers some of the core reasons for why this happens. It is well known fact that some websites succeed while others fail. And for that it is necessary to find out reasons “why they get fail in bringing new customers to their business.”

It is unspoken fact that a successfully running company doesn’t want the wrong audience visiting their website who won’t ever buy. If they have such audience they are wasting their time money getting the wrong website audience there. Ideally, they want their target audience (specific demographics who would benefit from their products or services) to visit their site.

So, any business is probably falling victim to some of these common online marketing faux pas:

  Not sufficient in solving problems of their relevant audience:- “Most websites are written all-around how great their employees or team is, how they think about  their team, and how well they are doing their business but they never focus on what problem they are able to solve for their relevant customers. One should have better skills & strategies for providing solutions. They have to keep in mind they should always be available to help their present & future customers. That’s the big challenge so, this way you can make your buyer as your hero & you could be their supportive ones always in their running business.

   Focus on Results, not only features: - Sometimes creativity is only focused on features which they are providing not on outcome which should be accomplished after all the work done. Always tell your potential customers the reimbursement that your merchandise or services will do for them. For example “a drill’s features is not required for customer they just want a hole in the wall. So focus on the quality of the holes & how easy it was to create those holes… not the actual drill itself.”

   Focus always should be on your potential &realistic customers not only on company itself: - Sometimes reasons behind not capable of attracting new customers attention is that your full spotlight is on your own branding. Your website is not bringing customers because it’s focus on company and its business not on your customers. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customer should care. How do you help them? How do you shoulder their burdens? Ease their plan? Make their lives better/richer/smarter? That is the big story one can create.

  The website isn’t mobile-friendly: - As it is well known fact that now a day people are browsing the internet on their phones. They don’t always use their computer. At any crowded place, public place all one are using their mobile. So, it’s important to make sure your website is mobile-friendly so that it can be comfortably viewed and navigated via different cell phones, tablets, and other devices. And one more thing is important is that what one might not know is that Google’s search engine algorithms punish websites that are not mobile-friendly, so that’s another reason to make your website mobile-friendly as soon as possible.

  The website wasn’t professionally built: - any company faces many serious disadvantages if their website was not built by a professional agency or website developer. First, the site must have proper coding for good SEO like www.filiumenter.com/web4all/ , as well as properly-written metadata to also help drive traffic to the site when it comes up in search results. Thoughtful navigation and page layout are also extremely significant features for a high-converting websites, because readers must be able to find the information they’re looking for easily, and the website should take them on a brief, logical journey as they read the story of your business, what it sells and why people should buy from you. Having professional pictures, language and a color scheme that makes sense to the viewers are also critical in keeping the right people on your site.

  The website’s content and its structure didn’t incorporate keywords: - Even if your website was built by a professional, if they didn’t include keywords or other SEO-critical features, then it’s like you paid to place an advertisement but didn’t include any contact information. Your website needs keywords so that people can find organically on search engines. Keywords not only need to be placed in the text on the website but especially in the website structure, meaning title tags, alt tags, metadata, etc.

 Devoid of a functional inbound strategy:- If your business lacks an inbound marketing strategy, then your site definitely doesn’t get nearly as many website visitors and leads/customers as you would with one. A functional inbound strategy should incorporate landing pages, social media marketing, online PPC advertising, email marketing, and SEO components to drive the right types of people to the website and persuade them to become leads or customers.

 There isn’t a blog or the website doesn’t get new content regularly: - If a blog is absent from companies site, they are doing their business a misfortune. Blogs help SEO and can be a key part of an inbound marketing strategy that helps bring new visitors as well as returning visitors to your website. A way to help your website’s SEO without a blog is to regularly update content on your website. Whether that’s adding pictures, changing keywords, altering headings, making new pages, adding videos or case studies- keeping your website fresh and regularly updating it will help attract web crawlers and ultimately move your site up in search results.

 No call – to-actions: - Speaking of CTAs, your business website won’t have much luck without them. A website needs to lead visitors through the pages, but it also needs to tell people how to act. For example, on a product page, you should find a couple of pictures of the product, the name of the product, a product description, and a “buy” button or something similar. That is a CTA and they are necessary in order to make a website produce leads or customers. Additionally, your business’s social media posts, online advertisements, email blasts, etc. should all have CTAs that suggest people act a certain way that will ultimately promote your business.

 Slow page speed: - when a webpage has a slow load time, it not only increases your bounce rate, it also hurts your SEO. It hurts the website’s SEO because site speed and page speed are looked at by algorithms, but furthermore, a slow page speed results in search engine spiders to crawl fewer pages, ultimately hurting the site’s ranking.

 Not taking advantage of PPC (pay per click) ads: - You’re hurting your business if you’re not utilizing GOOGLE ads or social media ads. The most basic reason is that you should find where your audience goes online and place advertisements there. Since most people use Google and Social media, they make excellent advertising channels. The best part of these types of ads is that they are pay-per-click, which means that you are only paying for people to click through to your website- that’s a great deal. Google ads work through keywords and social media ads work through selective targeting. Think of this way: if you’re not reaching your customers through PPC ads, your competitors are.

  Not utilizing retargeting ads: - Only approximately 2% of click-through visitors make a purchase on their first visit to a website. That’s because most internet traffic is browsing. However, there is a way to market to people when they are ready to buy: retargeting advertisements. These types of online ads remind people of your business when they are ready to purchase. This is a cost-effective online advertising method that increases conversion rates and should be a part of all online marketing strategies.

  Not offering content in different forms of media: - Not everyone likes to read and not everyone is a visual learner. Different people figure out and hold on to information in different ways, so it’s beneficial to appeal to as many people as possible by providing content in different forms of media, such as videos, images, graphics, downloadable stat sheets, case studies, etc. By expanding the types of media available, you’re expanding the potential audience.

 The home page sucks: - Think about the last time one click on a link and went to a homepage that was just plain awful. You most likely left the website and went to competitor’s site. There are a lot of reasons why the homepage is incredibly important. First of all, it shows that your business is alive and trustworthy. If homepage is not attractive and in older vision then most of the visitors leaves the website immediately because it looks it was abandoned or that the company is no longer in business. And no one is going to risk giving their money to a website like that. A website with modern design elements is imperative, along with homepage that briefly explains/services are important or unique and its benefits to the targeted audience.

  No one checks website’s analytics: - If no one is looking at Google Analytics or even analytics within your CMS or CRM software, then how do you know if your website is performing well? How do you know what marketing or sales tactics are bringing people to the site or not; making them fill out the lead capture form or not? The answer is you don’t know. Analyzing your website’s analytical data is something that should be done at least once a month. Make sure, this is done by Google Analytics experience.

[bestseocompany04]

In today’s world, a strong online presence means more business, both through online sale and higher brick-and-mortar sales due to greater creditability and online awareness.

How can you increase and enhance your online presence? Here are five proven ways to do it, either yourself or hiring someone to do it.

1. Create concise, informative press releases that announce your online site.

The press release should provide useful information (you can find many of these on Google Trends which gives you an idea of what people are interested in right now), contact info, the site name and its features, and should be submitted only to publications that are generally read by your target market or a very broad, general segment like women, businesses, or families, for example. This is also a good way to build rapport with journalists and editors. (NOTE: Submit to multiple publishers and get even more exposure and links.)

2. Author blogs on your website.

Once you set up the blog, use it. For even greater online presence, utilize a service like Hootsuite, Buffer, or SocialOomph (also using IFTTT is good, but you might want to hire someone on Fiverr or SEOClerks to set the accounts up for you). Having a blog isn’t the end-all, it’s posting to that blog on a constant, periodic basis, i.e., once a week that creates the value and builds your online profile. You can write general blogs and then in the last paragraph relate it to your business. Having that last paragraph of relevant content is important for SEO purposes, as well as including keywords for your business in the blog. Also, commenting on other blogs related to your website's niche can be a good SEO technique. Many of the highest authority blogs are only too willing to let you comment. (Blogs are a great way to get higher rankings in the search engines. Search engines are always crawling your site, so “fresher” content, more content, and visitors linking to that content signal the search engines that there is something of value on your site, so they should direct others there. Backlinks are the strongest signa; to the search engines that your site has value.

3. Think videos.

Posting a video on YouTube that is properly tagged can help grow your business because YouTube is pulling millions of viewers in every day. You can also post on your website using the YouTube code. Videos are not hard to create: i) there are numerous free sites where you can grab a video and post on your site (while claiming ownership and being able to tag: Archive.org and Pixelbay.com are two sites that offer free videos (Shutterstock has tens of thousands of videos available on a one-time or subscription basis); ii) use Fiverr, SEOClerks, or another online vendor to create (they can b had for as little as $5); iii) your vendors may have clips they will make available to you; iv) you can create on PowerPoint and record right on PowerPoint; or, you can subscribe to Adobe Photoshop or another photo/video editor software package (or use the free alternative, Gimp); these software packages take some time to learn and some skill to use; and, v) hire us or a local vendor. Cost will usually run $400 or so for one minute, including voiceover. SALES SPECIALS CAN BE TURNED INTO A VIDEO. Properly tagged, not only will you attract traffic and businesses but also the search engines.

4. Email Lists.

Emails can be very effective as long as they are: i) directed at a target audience that has some interest in your products or services; and, ii) you send them periodic messages, i.e., every month. Once bought a direct mail marketing package after seeing an infomercial. Most important point emphasized was that repeated contact was important; they estimated average sale took nine contacts (obviously, will vary by industry but in all cases one contact ain’t going to do it. What can you say so many times: new products; personnel changes; special sales; special pricing; local events; interaction with vendors, community, church; charitable giving/events; etc. Doesn’t have to be product-specific, in fact more effective campaigns are not but your name and visibility will be enhanced. Are you capturing the email address of your visitors? You should try; that list is valuable.

5. Product feeds are valuable.

A product feed can help draw traffic and business to your site. The feed will show details that the search engines like, i.e., descriptions, images, and prices of your services and products. Submit them to sites which compare prices and to the major search engines. Add an RSS feed icon on your site or blog and suggest to readers that they should subscribe to your site's feed for the latest updates. (For most retail businesses, if you’re not selling on Amazon, think about doing it. Amazon will promote you at no cost to you.)

Every blog, video, email, or product feed should have proper SEO tagging, i.e., sub-URL, title tag, embedded keywords, keywords in the content and images with alt text tags.

OK, now you’ve attracted traffic and rankings. Is your website ready to handle, i.e., is the site visually attractive, have strong “call to action” prompts (telephone number, “Contact” button, and contact form, easy navigation, and have good content supporting the products and keywords? If not, update it. We can evaluate your site and redesign it (sometimes lonely slight changes are needed, i.e., add the phone number to the top, add visual boxes that click-through to the right page/section).

Make sure to avoid duplicate content. Each tag and written paragraph should be unique. If you cannot avoid them all together, avoid them in the index. Duplicate content and pages can lower your ranking on search engine result pages (SERP’s).

A good online marketing plan and proper execution of that plan will help enhance the company’s online profile, products, and services, as well bring more business to the site whether a national brand or a small local business. These programs and steps will help a business of any size. Contact us and we’ll help devise an effective, efficient plan and budget that works for you.

The post How to Create A Superior Online Profile/Presence for Your Business appeared first on Best SEO Company.

[bestdigitalmarket23]

Must Do's To Improve Your Seo Rankings

Gigantic heaps of data is created on the World Wide Web ordinary. To guarantee whether people are showing up at it you need to know whether your blog/site is being recorded properly through web crawlers and are showing up in a decent circumstance there. This is where Search Engine Optimization comes in.

Here is an overview of Citiesagenciess you can execute to construct the SEO score of your site:

1. Watchwords as Links

Embeddings watchwords in your page URLs, page titles, heading names ( <h1> to <h6>, with <h1> being the most huge ) and picture alt text is a remarkable idea to help your digital marketing company Mumbai. Additionally, if you haven't started it now, it's a glad opportunity to start now. That being said, one thing that web crawler enhancers don't pay a ton of focus on is making joins out of expressions. This is a critical piece of SEO and can on a very basic level further foster your SEO rankings at whatever point acted in the right manner.

The above picture is a piece on an article from Searchengineland.com about Google App Indexing. Here 'Application Indexing and Deep Links' is made as an association (with a do-follow quality), and as it ought to be because it's a solidly related watchword for the article which spotlights to another article on App Indexing and Deep Links. This way when web search devices creep the page they'll pass significant association juice to the associated with page, which accordingly will determinedly impact your SEO score and will essentially chip away at internal interfacing of your webpage.

2. Page Load Speed

Other than making huge and quality substance for your perusers, a nice site speed is fundamental to gain traffic. Site speed clearly impacts your customer responsibility, bounce rate, gatherings per visit and your overall SEO score. 2 – 2.5 seconds. Without a doubt, that is the best time your site should stack in. Advance the going with on your site to chip away at its speed:

a. HTTP Requests – Minimize the amount of sales your program makes to convey the site by clubbing all of the styles in a solitary external layout. This will decrease the size of your code, make it look smooth and in a general sense further foster site execution.

b. Pack Images – Images address the most bytes downloaded when a page loads in a program. Ceaselessly consolidate 'stature' and the 'width' quality. This way the program won't need to reload your page numerous events to choose the right sizes and overlap text over them. Use JPEG plans as bigger piece of the projects support them. Yield your photos to right gauge according to your page.

c. Program Caching – Browsers need to download a couple of substance, layouts and various parts when you visit a page strangely. Enabling project putting away will save all of them, due to which your program won't need to set a couple of HTTP expectations in resulting visits.

Here's Google's actual statement of using site speed as a factor in search situating. While Matt Cutts has clearly communicated that further creating site speed impacts under 1% of the pursuit requests, it's not absolutely unessential. Let us not neglect to recall that any business exists since people need its organizations, and that is what your consideration should be on – further creating customer experience at every movement. In like manner, when SEO experts like us are endeavoring to break every single situating variable, why leave out site speed then? Who knows Google's next computation update gives site speed significantly higher weightage. You'll express profound gratitude to us then!

In case you need to make a dive further with Page Speed assessment, read encounters from this Moz blog on page speed.

3. Astonishing Your Title and Meta Description

More than 70% of a webpage's traffic is made from the web search apparatuses. This makes it principal to propel your page titles and meta depictions as new as could really be expected. The Title length should preferably be of 45 – 55 characters and should consolidate the most customary and most examined expressions for your business. Concentrated investigation ought to be coordinated preceding choosing this. The most key expressions ought to be put first, followed by various watchwords and should be detached by vertical lines. Do whatever it takes not to use more than 2-3 expressions in it. Then, at that point, there should be a good sync between the page content and the page title. For eg., If your article examines obtaining mass anyway proteins then don't make the title as "best food hotspots for working out" or relative. Hold it frank.

Likewise, the best length of meta depictions should be around 140 – 150 characters and should decisively portray your page content pretty much. Endeavor to utilize somewhere near 2 – 4 watchwords in it. You should get this right as it's the primary asset among customers and your site. It's where a sharp customer closes if to visit your site. So guarantee you kickass!

4. Adding to a blog, YES!

Talking about your business is a nice practice for customer responsibility and SEO, both. Incredible publicists reliably share musings and articles with their group which are appropriate and affluent in information. Doesn't have any effect if there 100 destinations adequately on a comparative point out there, customers have come your site which is as it ought to be. They appreciate your picture.

Keep expression densities two or three long-tail watchwords up to 1.5 – 3 % and guarantee you use reciprocals and close varieties of those watchwords as well. This extends the significance of your article as indicated by the web crawlers. Some splendid sources to discover most close varieties of your expressions are from the Google's Keyword Planner device, examining social occasions on your industry strength and by looking out for Subreddits on Reddit regarding your subject. Not a lot of people significantly research on these focal points for watchwords.

Click for more: - What is the function of domain name in SEO?

The sum of this clearly doesn't mean you stray from the certified objective of creating your blog – which is to connect with your customers and offer important substance with them.

5. Zeroing in on Local Keywords

Region express zeroing in on has become a fundamental piece of SEO in the past couple of years. According to SE Leads, "43% of web glance through performed today use a close by expression and 86% of those endeavors convert to a call or visit to the genuine region". This example is basically going to increase later on.

For example, a Google search for "wellbeing rec focuses" shows multiple million rundown things, while a watchword search for 'health rec focuses in Bangalore' shows simply 723K site pages. This proposes that there is fundamentally less challenge for neighborhood watchwords and consequently, it's much less complex to rank for them in normal results. Hence your point should be to target long-tail watchwords having region assurance. This will through and through influence your SEO rankings.

6. Backlinks through Social Sharing

Social channels are gold mines for each modernized publicist out there making a pass at brand care in the current time frame. Regions like Facebook, Google, Quora, Twitter, LinkedIn, etc among others own a nice bit of the web's group. Facebook itself has over 1.55 billion customers reliably with people from all parts of the world endorsed in. Tap into the power of electronic media by making profiles on these associations and attracting with your customers. See what they need to say about your picture/thing and gain from them. The more you attract with them, answer their inquiries and get them to examine your picture, the more respect you secure in the automated circle. Lively customers will therefore confer their experience to your picture, which will make significant backlinks for your site. These customer reviews and social proposals as thought to be as significantly critical and dependable by the web crawlers, which subsequently will assemble your SEO score. Guarantee you impact all of the social channels open.

7. Flexible Responsive Design

Mashable's bits of knowledge on adaptable chase designs show that over portion of Google's traffic is made through mobile phones. This is a BIG number considering the world's most extensively used web crawler on the web today. Similarly, all through the drawn out the amount of flexible customers has beated the amount of workspace customers and they rely upon their PDAs currently more than ever. Customers are searching for information on associations and organizations on their mobile phones continually. Google's Mobile Friendly Update conveyed in April last year undeniably displayed to combine flexible responsiveness in your site to hold and further foster your digital marketing agency Pune.

Making a flexible updated site should be a central arrangement for additional fostering your SEO score. I've found this intriguing gadget that helps you with study and manage your compact responsiveness. It gives an undeniable and new idea viewpoint on how your site is displayed on standard PDAs like iPhone, Google Nexus and that is only the start, and where you need to carry out appropriate enhancements.

[instaweblabs]

5 Features of a Good Website

Potential clients will utilize your site as an institution to your business so it is essential to establish a decent impact. While you ought to analyze numerous features while making your business website, here are five of the most significant.

1. Page Speed

Page speed is the duration that a website page takes to load completely. Normally the website's page loads in three to five seconds. However, you should focus on close to three seconds.

A few factors affect page-loading speed, including a site's server, the page document size, and image compression. Google sees page loading speed as the search engine optimization (SEO) positioning sign so the quicker your website loads, the higher it will rank on Google's search lists.

Before you begin optimizing your website for speed, settle out a page loading time objective. Utilizing Google's optimal page loading speed as a benchmark is a decent spot to begin since it has the biggest database of websites. Yet, recall that the algorithms behind Google insights frequently demonstrate the performance levels of an ideal webpage dependent on web client behavior and not the real loading times of most websites.

While three seconds may address the best page loading speed, most websites nowhere reach close to that. After examining over 900,000 mobile ad landing pages across 126 nations, Google discovered 70% of the pages required almost seven seconds to show their visual content. Google additionally tracked down that mobile landing pages take a normal of 22 seconds to load.

Unmistakably, the normal page loading speed is higher than what Google considers ideal since its examination shows web clients abandon 53% of visits if a mobile webpage requires over three seconds to load the site. Given site guests expanding fretfulness, it's fundamental that your site can keep them consequently they show up. If you put forth an attempt to speed up to a worthy level, you will probably acquire a strategic advantage in terms of client experience.

2. SSL Certificate

An SSL(secure sockets layer) certificate does not only check the character of a site's proprietor, yet in addition, the strength of the encryption utilized when somebody associates with that site from an individual gadget. SSL accreditation is an essential safety effort for any business that gathers data from its site visitors.

Distinctive SSL certificates give various levels of safety, depending upon the kind of assurance and security including your site and its client's need. On the off chance that your site acknowledges online payments, for instance, you will need greater security. Yet, even straightforward business sites may succumb to cyberattacks that can cause marketing failures when hackers utilize stolen data to send spam messages.

An SSL-protected sites show the "https://" prefix in an internet browser's URL address bar. That implies clients will see the legitimacy and reliability of your site the moment when they enter the website.

Critically, your site's SSL certificate should come from a believable source. Ensure you get it from a Certificate Authority (CA) - associations depended on checking the authenticity and identity of the websites.

3. Favicon

Favicons are the little, square pictures showed before the URL in a browser's search bar, on the left half of a browser's tabs, and close to a site's name in a user bookmark list. Web browsers use them to give a graphical portrayal of the websites users visit.

Normally a small-scale logo or brand picture contracted down to 16 by 16 pixels, favicons can highlight any picture that addresses a particular site. These valuable pictures assist clients with recollecting a site's image, yet additionally, track down a particular site all the more effective when they have numerous program tabs open or a long bookmark list.

4. Responsive Design

The responsive plan permits sites and pages to show appropriately on all gadgets via automatically adjusting to a gadget's screen size - from desktops and laptops to tablets and cell phones. This design approach conveys an enhanced perusing experience, which is progressively significant because individuals currently lead almost 60% of all online inquiries utilizing a mobile phone.

In case you are doubtful if your site utilizes a responsive design, test it with an instrument like Google's Mobile-Friendly Test. Another approach to perceive how your site shows on various stages is to resize your browser window and watch how it acts on various devices. This shows you how your site's components show up on gadgets with various screen sizes.

5. On-Page SEO

On-page SEO — additionally approached webpage SEO is the act of optimizing pages to further improve a site's search engine rankings and acquire more natural traffic.

Before publishing, excellent content on your site, on-page SEO consolidates optimizing your website headlines, pictures, and HTML tags(e.g., titles, subheadings, and meta descriptions). It likewise requires assuring your site has a significant level of ability, authority, and dependability.

On-page SEO is significant because it only supports search engines comprehend your site and the content, yet in addition recognize whether it applies to what a client looks for. With some effort, on-page SEO techniques can support your site's traffic and search engine rankings. (Websites.co.in offers Automated-SEO that saves your time)

Remember the accompanying as you approach on-page SEO for your site.

Target Keywords

When composing content, ensure your theme coordinates with the pursuit purpose of individuals utilizing your targeted keywords. This is necessary because web pages that don't fulfill client goals that don't rank well.

Continuously remember your end-user so you can offer them the responses and data they look for. If your website doesn't convey advantageous matters, individuals will leave the website rapidly. A high bounce rate - the level of individuals who visit your website, yet leave without reviewing extra pages - will negatively contrarily influence your SEO.

Before you foster new content, check the Google search results for your picked keywords and afterward match your content to a similar client expectation. Also, incorporate your targeted keywords in your website page's URL, title, and heading since research shows articles that do this position higher than those that don't.

Interesting Content

You additionally should focus on assuring your website offers interesting and engaging content. Why? Since web crawlers like Google depend on the algorithms to figure out what's really going on with a page and afterward rank it properly.

Content that gives a superior client experience will help your site rank higher in Google's search engine results, but remember that you are composing content for individuals and not for search engines.

Pictures

Intriguing, eye catchy pictures can make your site seriously engaging and tempt clients to invest more time on the website. Enhancing your pictures will help you capitalize on this significant SEO resource as long as you pair every one of them with expressive titles and alt text.

Headings

Utilizing headings in your website's content will assist with organizing your content into an unmistakable progressive system, permitting web crawlers and guests to promptly see what's significant.

Google loves coordinated page designs, and headings give an incredible method to accomplish this. Utilize the "H1" header tag for a page's primary title and afterward the "H2," "H3," and the other header tags for subtitles. All "H1" header tags ought to contain your targeted keyword to assist search engines to understand a website page's content and increase its SEO rank. As a best practice, expect to coordinate with a page's "H1" header tag with its meta title.

Another fundamental point to consider includes making a Seo optimized title. This will trigger various web index positioning components, for example, the client's intent, the active click-through rate, and the matching keyword.

While making an SEO optimized title, remember the following few points:

Assure it correlates with the goal of your targeted keywords.

Get it tempting to expand the click-through rate.

Keep it within a maximum of 60 characters limit.

While the meta description is not straightforwardly connected to your website on-page SEO, it adds to other web search engine positioning variables like the active clicking factor. That implies an elegantly composed meta description can have a considerable effect, and similar accepted procedures for making titles likewise apply to meta descriptions. Making an incredible website additionally implies you should consider its design and how you will influence your visitors.

[epackingvietnam]

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?

Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.

Objectives

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.

Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:

Increase leads from 175 to 500

Install a new chat function on the site and gain 50 leads through it

Increase site clicks from 2,200 to 5,000

Increase keywords ranked for from 229 to 500

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.

Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have the level of access that would allow us to make any design or fundamental changes that could support SEO and lead generation. In turn, our strategy had to be heavily content-driven.

Our strategy

1. Add a chat function

In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. After analyzing when their audience was visiting the website, we found that most users were on the site late at night and on weekends.

With their team being out of the office and unable to answer any phone calls during these timeframes, we thought it would be of value to offer an online chat function to help capture inquiries so potential customers wouldn’t be put off or frustrated! This would put them at an advantage compared to their competitors who were not doing this.

We implemented the bot so it appears on the tab as a message notification, drawing people’s attention to the page even when it isn’t the active tab. So far, 330 inquiries have been made through this function.



Fleetcover Chat Bot

  2. Implement technical SEO

Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. We implemented this by:

Optimizing page titles

Creating meta descriptions that were between 100-155 characters, using keywords that naturally fit

Using the optimal image sizes that each website required

Using alt text for images

Implementing internal and external links where possible

Utilizing FAQ schema on the more frequently searched questions

Optimizing the sitemap by getting rid of URLs that wouldn't support organic search

Using the robots.txt file to point search crawlers in the right direction

Creating 301 redirects. There were a number of outdated pages as well as 404 errors that needed to be addressed

Making usability tweaks to the design. We were very limited in what we could achieve on the site as the incumbent were not massively helpful in terms of the access they would give us. We were able to get round this in certain areas, an example being the ‘Get a Quote’ buttons. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this.

3. Optimize the “Get a Quote” form

We added heat mapping and anonymized visitor recording to the site. When we analyzed the data, it became very apparent that many people weren’t filling out the “Get a Quote'' form due to it being too long — like standing at the bottom of a mountain, trying to work out the right route to the top! The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Step one of Fleetcover Quote form

Step two of Fleetcover Quote form

We’ve had great success using multi-step forms on other client’s sites, so we decided to create one for Fleetcover. We had all the questions needed to provide a full quotation, but split it all up into easier-to-digest tabs and user-designed icons, rather than just text.

Our new form was built creatively and had four steps, making the process easier. With this change alone, leads from the form grew from 175 before November 2019 to 1,489 over the past 12 months (751% increase).

4. Focus heavily on content creation

Example of Fleetcover service page (HGV fleet insurance)

Service pages

Content creation is an area where we really got the chance to demonstrate creative flair alongside data analysis. We started by reviewing Fleetcover’s service pages, and fleshed out the content to make it more engaging.

Example of Fleetcover service page (FAQs)

Keyword research and search intent

Over time, we continued to research keywords, focusing heavily on understanding the search intent behind them, and creating detailed content and FAQs to meet the audience’s needs and Google's understanding of those intents.

One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry. As the development and popularity of these vehicles progresses, we’re going to look at how we can use this in our content strategy.

Formatting and style

Including clear, natural CTAs at the end of each piece was really important, not only to round out the articles, but also to encourage readers to use Fleetcover’s broker service. See an example from our piece about business car insurance below.

In addition, utilizing a simple but effective tone of voice helped to meet the needs of potential consumers and give them the information they need in a straightforward way. When focusing on keywords/phrases that contain industry jargon, we always include information about what the word or phrase means for those with informational intent about a particular topic, for example ‘fleet breakdown cover’.

Results

Sales

We achieved the goal of gaining more sales, as website conversion rates jumped from 3% to 14%, and leads increased from 175 to 1,489 (751%). This massive increase (pleasantly) surprised us as we are working with a site with a domain authority of 22 in a competitive industry, so to achieve these results so quickly was a great boost for both ourselves and Fleetcover.

Fleetcover was previously spending a considerable amount on purchasing leads from other companies, whereas now they have invested into SEO, which has significantly increased the number of leads they generate. With SEO, these leads are of a higher quality than PPC leads, and are therefore more likely to use their services. There is little need for Fleetcover to purchase leads now, as the business is becoming its own profitable arm of Walmsleys Insurance Brokers.

Rankings

We’ve helped Fleetcover gain online visibility for certain keywords such as “fleet insurance brokers” (#1) and “fleet insurance quote” (#2). Their positioning for “Fleet breakdown cover” has also moved from #15 to #4, and “fleet insurance quote” has moved from #10 to #2. The main benefit of these ranking improvements is the huge increase in traffic!

We also gained top spot for the main keyword of “fleet insurance”, but this has since been taken by one of the juggernauts (excuse the pun) of the industry. We’ll be back, but for now, domain authority reigned supreme.

In April 2019, Fleetcover was only ranking for 229 keywords, and they now rank for 824, a 259% increase.

Traffic

As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Therefore, April - November 2019 is our “before” comparison for what we’ve managed to achieve over the past 12 months:

April - November 2019:

Impressions: 296,000

Clicks: 2,220

November 2019 - November 2020:

Impressions: 1,880,000 (up 322%)

Clicks: 6,470 (up 194%)

Thanks to more than exceeding our set KPI goals, we were shortlisted for three SEO awards this year, and Fleetcover’s CEO had only good things to say:

“For years we’ve been looking for a company to do exactly what you have done and I can honestly say in 12 years of being involved in marketing, this is the first time that any marketing company has proactively gone ahead and done something for us in this way. I’ve whinged about it for so long that it made my day when it dropped in my inbox. Really chuffed.”

Well, that just speaks for itself, doesn’t it?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

[bfxenon]

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?

Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.

Objectives

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.

Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:

Increase leads from 175 to 500

Install a new chat function on the site and gain 50 leads through it

Increase site clicks from 2,200 to 5,000

Increase keywords ranked for from 229 to 500

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.

Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have the level of access that would allow us to make any design or fundamental changes that could support SEO and lead generation. In turn, our strategy had to be heavily content-driven.

Our strategy

1. Add a chat function

In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. After analyzing when their audience was visiting the website, we found that most users were on the site late at night and on weekends.

With their team being out of the office and unable to answer any phone calls during these timeframes, we thought it would be of value to offer an online chat function to help capture inquiries so potential customers wouldn’t be put off or frustrated! This would put them at an advantage compared to their competitors who were not doing this.

We implemented the bot so it appears on the tab as a message notification, drawing people’s attention to the page even when it isn’t the active tab. So far, 330 inquiries have been made through this function.



Fleetcover Chat Bot

  2. Implement technical SEO

Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. We implemented this by:

Optimizing page titles

Creating meta descriptions that were between 100-155 characters, using keywords that naturally fit

Using the optimal image sizes that each website required

Using alt text for images

Implementing internal and external links where possible

Utilizing FAQ schema on the more frequently searched questions

Optimizing the sitemap by getting rid of URLs that wouldn't support organic search

Using the robots.txt file to point search crawlers in the right direction

Creating 301 redirects. There were a number of outdated pages as well as 404 errors that needed to be addressed

Making usability tweaks to the design. We were very limited in what we could achieve on the site as the incumbent were not massively helpful in terms of the access they would give us. We were able to get round this in certain areas, an example being the ‘Get a Quote’ buttons. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this.

3. Optimize the “Get a Quote” form

We added heat mapping and anonymized visitor recording to the site. When we analyzed the data, it became very apparent that many people weren’t filling out the “Get a Quote'' form due to it being too long — like standing at the bottom of a mountain, trying to work out the right route to the top! The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Step one of Fleetcover Quote form

Step two of Fleetcover Quote form

We’ve had great success using multi-step forms on other client’s sites, so we decided to create one for Fleetcover. We had all the questions needed to provide a full quotation, but split it all up into easier-to-digest tabs and user-designed icons, rather than just text.

Our new form was built creatively and had four steps, making the process easier. With this change alone, leads from the form grew from 175 before November 2019 to 1,489 over the past 12 months (751% increase).

4. Focus heavily on content creation

Example of Fleetcover service page (HGV fleet insurance)

Service pages

Content creation is an area where we really got the chance to demonstrate creative flair alongside data analysis. We started by reviewing Fleetcover’s service pages, and fleshed out the content to make it more engaging.

Example of Fleetcover service page (FAQs)

Keyword research and search intent

Over time, we continued to research keywords, focusing heavily on understanding the search intent behind them, and creating detailed content and FAQs to meet the audience’s needs and Google's understanding of those intents.

One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry. As the development and popularity of these vehicles progresses, we’re going to look at how we can use this in our content strategy.

Formatting and style

Including clear, natural CTAs at the end of each piece was really important, not only to round out the articles, but also to encourage readers to use Fleetcover’s broker service. See an example from our piece about business car insurance below.

In addition, utilizing a simple but effective tone of voice helped to meet the needs of potential consumers and give them the information they need in a straightforward way. When focusing on keywords/phrases that contain industry jargon, we always include information about what the word or phrase means for those with informational intent about a particular topic, for example ‘fleet breakdown cover’.

Results

Sales

We achieved the goal of gaining more sales, as website conversion rates jumped from 3% to 14%, and leads increased from 175 to 1,489 (751%). This massive increase (pleasantly) surprised us as we are working with a site with a domain authority of 22 in a competitive industry, so to achieve these results so quickly was a great boost for both ourselves and Fleetcover.

Fleetcover was previously spending a considerable amount on purchasing leads from other companies, whereas now they have invested into SEO, which has significantly increased the number of leads they generate. With SEO, these leads are of a higher quality than PPC leads, and are therefore more likely to use their services. There is little need for Fleetcover to purchase leads now, as the business is becoming its own profitable arm of Walmsleys Insurance Brokers.

Rankings

We’ve helped Fleetcover gain online visibility for certain keywords such as “fleet insurance brokers” (#1) and “fleet insurance quote” (#2). Their positioning for “Fleet breakdown cover” has also moved from #15 to #4, and “fleet insurance quote” has moved from #10 to #2. The main benefit of these ranking improvements is the huge increase in traffic!

We also gained top spot for the main keyword of “fleet insurance”, but this has since been taken by one of the juggernauts (excuse the pun) of the industry. We’ll be back, but for now, domain authority reigned supreme.

In April 2019, Fleetcover was only ranking for 229 keywords, and they now rank for 824, a 259% increase.

Traffic

As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Therefore, April - November 2019 is our “before” comparison for what we’ve managed to achieve over the past 12 months:

April - November 2019:

Impressions: 296,000

Clicks: 2,220

November 2019 - November 2020:

Impressions: 1,880,000 (up 322%)

Clicks: 6,470 (up 194%)

Thanks to more than exceeding our set KPI goals, we were shortlisted for three SEO awards this year, and Fleetcover’s CEO had only good things to say:

“For years we’ve been looking for a company to do exactly what you have done and I can honestly say in 12 years of being involved in marketing, this is the first time that any marketing company has proactively gone ahead and done something for us in this way. I’ve whinged about it for so long that it made my day when it dropped in my inbox. Really chuffed.”

Well, that just speaks for itself, doesn’t it?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[nutrifami]

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?

Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.

Objectives

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.

Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:

Increase leads from 175 to 500

Install a new chat function on the site and gain 50 leads through it

Increase site clicks from 2,200 to 5,000

Increase keywords ranked for from 229 to 500

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.

Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have the level of access that would allow us to make any design or fundamental changes that could support SEO and lead generation. In turn, our strategy had to be heavily content-driven.

Our strategy

1. Add a chat function

In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. After analyzing when their audience was visiting the website, we found that most users were on the site late at night and on weekends.

With their team being out of the office and unable to answer any phone calls during these timeframes, we thought it would be of value to offer an online chat function to help capture inquiries so potential customers wouldn’t be put off or frustrated! This would put them at an advantage compared to their competitors who were not doing this.

We implemented the bot so it appears on the tab as a message notification, drawing people’s attention to the page even when it isn’t the active tab. So far, 330 inquiries have been made through this function.



Fleetcover Chat Bot

  2. Implement technical SEO

Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. We implemented this by:

Optimizing page titles

Creating meta descriptions that were between 100-155 characters, using keywords that naturally fit

Using the optimal image sizes that each website required

Using alt text for images

Implementing internal and external links where possible

Utilizing FAQ schema on the more frequently searched questions

Optimizing the sitemap by getting rid of URLs that wouldn't support organic search

Using the robots.txt file to point search crawlers in the right direction

Creating 301 redirects. There were a number of outdated pages as well as 404 errors that needed to be addressed

Making usability tweaks to the design. We were very limited in what we could achieve on the site as the incumbent were not massively helpful in terms of the access they would give us. We were able to get round this in certain areas, an example being the ‘Get a Quote’ buttons. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this.

3. Optimize the “Get a Quote” form

We added heat mapping and anonymized visitor recording to the site. When we analyzed the data, it became very apparent that many people weren’t filling out the “Get a Quote'' form due to it being too long — like standing at the bottom of a mountain, trying to work out the right route to the top! The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Step one of Fleetcover Quote form

Step two of Fleetcover Quote form

We’ve had great success using multi-step forms on other client’s sites, so we decided to create one for Fleetcover. We had all the questions needed to provide a full quotation, but split it all up into easier-to-digest tabs and user-designed icons, rather than just text.

Our new form was built creatively and had four steps, making the process easier. With this change alone, leads from the form grew from 175 before November 2019 to 1,489 over the past 12 months (751% increase).

4. Focus heavily on content creation

Example of Fleetcover service page (HGV fleet insurance)

Service pages

Content creation is an area where we really got the chance to demonstrate creative flair alongside data analysis. We started by reviewing Fleetcover’s service pages, and fleshed out the content to make it more engaging.

Example of Fleetcover service page (FAQs)

Keyword research and search intent

Over time, we continued to research keywords, focusing heavily on understanding the search intent behind them, and creating detailed content and FAQs to meet the audience’s needs and Google's understanding of those intents.

One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry. As the development and popularity of these vehicles progresses, we’re going to look at how we can use this in our content strategy.

Formatting and style

Including clear, natural CTAs at the end of each piece was really important, not only to round out the articles, but also to encourage readers to use Fleetcover’s broker service. See an example from our piece about business car insurance below.

In addition, utilizing a simple but effective tone of voice helped to meet the needs of potential consumers and give them the information they need in a straightforward way. When focusing on keywords/phrases that contain industry jargon, we always include information about what the word or phrase means for those with informational intent about a particular topic, for example ‘fleet breakdown cover’.

Results

Sales

We achieved the goal of gaining more sales, as website conversion rates jumped from 3% to 14%, and leads increased from 175 to 1,489 (751%). This massive increase (pleasantly) surprised us as we are working with a site with a domain authority of 22 in a competitive industry, so to achieve these results so quickly was a great boost for both ourselves and Fleetcover.

Fleetcover was previously spending a considerable amount on purchasing leads from other companies, whereas now they have invested into SEO, which has significantly increased the number of leads they generate. With SEO, these leads are of a higher quality than PPC leads, and are therefore more likely to use their services. There is little need for Fleetcover to purchase leads now, as the business is becoming its own profitable arm of Walmsleys Insurance Brokers.

Rankings

We’ve helped Fleetcover gain online visibility for certain keywords such as “fleet insurance brokers” (#1) and “fleet insurance quote” (#2). Their positioning for “Fleet breakdown cover” has also moved from #15 to #4, and “fleet insurance quote” has moved from #10 to #2. The main benefit of these ranking improvements is the huge increase in traffic!

We also gained top spot for the main keyword of “fleet insurance”, but this has since been taken by one of the juggernauts (excuse the pun) of the industry. We’ll be back, but for now, domain authority reigned supreme.

In April 2019, Fleetcover was only ranking for 229 keywords, and they now rank for 824, a 259% increase.

Traffic

As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Therefore, April - November 2019 is our “before” comparison for what we’ve managed to achieve over the past 12 months:

April - November 2019:

Impressions: 296,000

Clicks: 2,220

November 2019 - November 2020:

Impressions: 1,880,000 (up 322%)

Clicks: 6,470 (up 194%)

Thanks to more than exceeding our set KPI goals, we were shortlisted for three SEO awards this year, and Fleetcover’s CEO had only good things to say:

“For years we’ve been looking for a company to do exactly what you have done and I can honestly say in 12 years of being involved in marketing, this is the first time that any marketing company has proactively gone ahead and done something for us in this way. I’ve whinged about it for so long that it made my day when it dropped in my inbox. Really chuffed.”

Well, that just speaks for itself, doesn’t it?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[xaydungtruonggia]

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?

Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.

Objectives

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.

Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:

Increase leads from 175 to 500

Install a new chat function on the site and gain 50 leads through it

Increase site clicks from 2,200 to 5,000

Increase keywords ranked for from 229 to 500

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.

Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have the level of access that would allow us to make any design or fundamental changes that could support SEO and lead generation. In turn, our strategy had to be heavily content-driven.

Our strategy

1. Add a chat function

In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. After analyzing when their audience was visiting the website, we found that most users were on the site late at night and on weekends.

With their team being out of the office and unable to answer any phone calls during these timeframes, we thought it would be of value to offer an online chat function to help capture inquiries so potential customers wouldn’t be put off or frustrated! This would put them at an advantage compared to their competitors who were not doing this.

We implemented the bot so it appears on the tab as a message notification, drawing people’s attention to the page even when it isn’t the active tab. So far, 330 inquiries have been made through this function.



Fleetcover Chat Bot

  2. Implement technical SEO

Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. We implemented this by:

Optimizing page titles

Creating meta descriptions that were between 100-155 characters, using keywords that naturally fit

Using the optimal image sizes that each website required

Using alt text for images

Implementing internal and external links where possible

Utilizing FAQ schema on the more frequently searched questions

Optimizing the sitemap by getting rid of URLs that wouldn't support organic search

Using the robots.txt file to point search crawlers in the right direction

Creating 301 redirects. There were a number of outdated pages as well as 404 errors that needed to be addressed

Making usability tweaks to the design. We were very limited in what we could achieve on the site as the incumbent were not massively helpful in terms of the access they would give us. We were able to get round this in certain areas, an example being the ‘Get a Quote’ buttons. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this.

3. Optimize the “Get a Quote” form

We added heat mapping and anonymized visitor recording to the site. When we analyzed the data, it became very apparent that many people weren’t filling out the “Get a Quote'' form due to it being too long — like standing at the bottom of a mountain, trying to work out the right route to the top! The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Step one of Fleetcover Quote form

Step two of Fleetcover Quote form

We’ve had great success using multi-step forms on other client’s sites, so we decided to create one for Fleetcover. We had all the questions needed to provide a full quotation, but split it all up into easier-to-digest tabs and user-designed icons, rather than just text.

Our new form was built creatively and had four steps, making the process easier. With this change alone, leads from the form grew from 175 before November 2019 to 1,489 over the past 12 months (751% increase).

4. Focus heavily on content creation

Example of Fleetcover service page (HGV fleet insurance)

Service pages

Content creation is an area where we really got the chance to demonstrate creative flair alongside data analysis. We started by reviewing Fleetcover’s service pages, and fleshed out the content to make it more engaging.

Example of Fleetcover service page (FAQs)

Keyword research and search intent

Over time, we continued to research keywords, focusing heavily on understanding the search intent behind them, and creating detailed content and FAQs to meet the audience’s needs and Google's understanding of those intents.

One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry. As the development and popularity of these vehicles progresses, we’re going to look at how we can use this in our content strategy.

Formatting and style

Including clear, natural CTAs at the end of each piece was really important, not only to round out the articles, but also to encourage readers to use Fleetcover’s broker service. See an example from our piece about business car insurance below.

In addition, utilizing a simple but effective tone of voice helped to meet the needs of potential consumers and give them the information they need in a straightforward way. When focusing on keywords/phrases that contain industry jargon, we always include information about what the word or phrase means for those with informational intent about a particular topic, for example ‘fleet breakdown cover’.

Results

Sales

We achieved the goal of gaining more sales, as website conversion rates jumped from 3% to 14%, and leads increased from 175 to 1,489 (751%). This massive increase (pleasantly) surprised us as we are working with a site with a domain authority of 22 in a competitive industry, so to achieve these results so quickly was a great boost for both ourselves and Fleetcover.

Fleetcover was previously spending a considerable amount on purchasing leads from other companies, whereas now they have invested into SEO, which has significantly increased the number of leads they generate. With SEO, these leads are of a higher quality than PPC leads, and are therefore more likely to use their services. There is little need for Fleetcover to purchase leads now, as the business is becoming its own profitable arm of Walmsleys Insurance Brokers.

Rankings

We’ve helped Fleetcover gain online visibility for certain keywords such as “fleet insurance brokers” (#1) and “fleet insurance quote” (#2). Their positioning for “Fleet breakdown cover” has also moved from #15 to #4, and “fleet insurance quote” has moved from #10 to #2. The main benefit of these ranking improvements is the huge increase in traffic!

We also gained top spot for the main keyword of “fleet insurance”, but this has since been taken by one of the juggernauts (excuse the pun) of the industry. We’ll be back, but for now, domain authority reigned supreme.

In April 2019, Fleetcover was only ranking for 229 keywords, and they now rank for 824, a 259% increase.

Traffic

As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Therefore, April - November 2019 is our “before” comparison for what we’ve managed to achieve over the past 12 months:

April - November 2019:

Impressions: 296,000

Clicks: 2,220

November 2019 - November 2020:

Impressions: 1,880,000 (up 322%)

Clicks: 6,470 (up 194%)

Thanks to more than exceeding our set KPI goals, we were shortlisted for three SEO awards this year, and Fleetcover’s CEO had only good things to say:

“For years we’ve been looking for a company to do exactly what you have done and I can honestly say in 12 years of being involved in marketing, this is the first time that any marketing company has proactively gone ahead and done something for us in this way. I’ve whinged about it for so long that it made my day when it dropped in my inbox. Really chuffed.”

Well, that just speaks for itself, doesn’t it?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[camerasieunhovn]

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?

Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.

Objectives

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.

Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:

Increase leads from 175 to 500

Install a new chat function on the site and gain 50 leads through it

Increase site clicks from 2,200 to 5,000

Increase keywords ranked for from 229 to 500

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.

Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have the level of access that would allow us to make any design or fundamental changes that could support SEO and lead generation. In turn, our strategy had to be heavily content-driven.

Our strategy

1. Add a chat function

In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. After analyzing when their audience was visiting the website, we found that most users were on the site late at night and on weekends.

With their team being out of the office and unable to answer any phone calls during these timeframes, we thought it would be of value to offer an online chat function to help capture inquiries so potential customers wouldn’t be put off or frustrated! This would put them at an advantage compared to their competitors who were not doing this.

We implemented the bot so it appears on the tab as a message notification, drawing people’s attention to the page even when it isn’t the active tab. So far, 330 inquiries have been made through this function.



Fleetcover Chat Bot

  2. Implement technical SEO

Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. We implemented this by:

Optimizing page titles

Creating meta descriptions that were between 100-155 characters, using keywords that naturally fit

Using the optimal image sizes that each website required

Using alt text for images

Implementing internal and external links where possible

Utilizing FAQ schema on the more frequently searched questions

Optimizing the sitemap by getting rid of URLs that wouldn't support organic search

Using the robots.txt file to point search crawlers in the right direction

Creating 301 redirects. There were a number of outdated pages as well as 404 errors that needed to be addressed

Making usability tweaks to the design. We were very limited in what we could achieve on the site as the incumbent were not massively helpful in terms of the access they would give us. We were able to get round this in certain areas, an example being the ‘Get a Quote’ buttons. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this.

3. Optimize the “Get a Quote” form

We added heat mapping and anonymized visitor recording to the site. When we analyzed the data, it became very apparent that many people weren’t filling out the “Get a Quote'' form due to it being too long — like standing at the bottom of a mountain, trying to work out the right route to the top! The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Step one of Fleetcover Quote form

Step two of Fleetcover Quote form

We’ve had great success using multi-step forms on other client’s sites, so we decided to create one for Fleetcover. We had all the questions needed to provide a full quotation, but split it all up into easier-to-digest tabs and user-designed icons, rather than just text.

Our new form was built creatively and had four steps, making the process easier. With this change alone, leads from the form grew from 175 before November 2019 to 1,489 over the past 12 months (751% increase).

4. Focus heavily on content creation

Example of Fleetcover service page (HGV fleet insurance)

Service pages

Content creation is an area where we really got the chance to demonstrate creative flair alongside data analysis. We started by reviewing Fleetcover’s service pages, and fleshed out the content to make it more engaging.

Example of Fleetcover service page (FAQs)

Keyword research and search intent

Over time, we continued to research keywords, focusing heavily on understanding the search intent behind them, and creating detailed content and FAQs to meet the audience’s needs and Google's understanding of those intents.

One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry. As the development and popularity of these vehicles progresses, we’re going to look at how we can use this in our content strategy.

Formatting and style

Including clear, natural CTAs at the end of each piece was really important, not only to round out the articles, but also to encourage readers to use Fleetcover’s broker service. See an example from our piece about business car insurance below.

In addition, utilizing a simple but effective tone of voice helped to meet the needs of potential consumers and give them the information they need in a straightforward way. When focusing on keywords/phrases that contain industry jargon, we always include information about what the word or phrase means for those with informational intent about a particular topic, for example ‘fleet breakdown cover’.

Results

Sales

We achieved the goal of gaining more sales, as website conversion rates jumped from 3% to 14%, and leads increased from 175 to 1,489 (751%). This massive increase (pleasantly) surprised us as we are working with a site with a domain authority of 22 in a competitive industry, so to achieve these results so quickly was a great boost for both ourselves and Fleetcover.

Fleetcover was previously spending a considerable amount on purchasing leads from other companies, whereas now they have invested into SEO, which has significantly increased the number of leads they generate. With SEO, these leads are of a higher quality than PPC leads, and are therefore more likely to use their services. There is little need for Fleetcover to purchase leads now, as the business is becoming its own profitable arm of Walmsleys Insurance Brokers.

Rankings

We’ve helped Fleetcover gain online visibility for certain keywords such as “fleet insurance brokers” (#1) and “fleet insurance quote” (#2). Their positioning for “Fleet breakdown cover” has also moved from #15 to #4, and “fleet insurance quote” has moved from #10 to #2. The main benefit of these ranking improvements is the huge increase in traffic!

We also gained top spot for the main keyword of “fleet insurance”, but this has since been taken by one of the juggernauts (excuse the pun) of the industry. We’ll be back, but for now, domain authority reigned supreme.

In April 2019, Fleetcover was only ranking for 229 keywords, and they now rank for 824, a 259% increase.

Traffic

As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Therefore, April - November 2019 is our “before” comparison for what we’ve managed to achieve over the past 12 months:

April - November 2019:

Impressions: 296,000

Clicks: 2,220

November 2019 - November 2020:

Impressions: 1,880,000 (up 322%)

Clicks: 6,470 (up 194%)

Thanks to more than exceeding our set KPI goals, we were shortlisted for three SEO awards this year, and Fleetcover’s CEO had only good things to say:

“For years we’ve been looking for a company to do exactly what you have done and I can honestly say in 12 years of being involved in marketing, this is the first time that any marketing company has proactively gone ahead and done something for us in this way. I’ve whinged about it for so long that it made my day when it dropped in my inbox. Really chuffed.”

Well, that just speaks for itself, doesn’t it?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[ductrungnguyen87]

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?

Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.

Objectives

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.

Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:

Increase leads from 175 to 500

Install a new chat function on the site and gain 50 leads through it

Increase site clicks from 2,200 to 5,000

Increase keywords ranked for from 229 to 500

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.

Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have the level of access that would allow us to make any design or fundamental changes that could support SEO and lead generation. In turn, our strategy had to be heavily content-driven.

Our strategy

1. Add a chat function

In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. After analyzing when their audience was visiting the website, we found that most users were on the site late at night and on weekends.

With their team being out of the office and unable to answer any phone calls during these timeframes, we thought it would be of value to offer an online chat function to help capture inquiries so potential customers wouldn’t be put off or frustrated! This would put them at an advantage compared to their competitors who were not doing this.

We implemented the bot so it appears on the tab as a message notification, drawing people’s attention to the page even when it isn’t the active tab. So far, 330 inquiries have been made through this function.



Fleetcover Chat Bot

  2. Implement technical SEO

Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. We implemented this by:

Optimizing page titles

Creating meta descriptions that were between 100-155 characters, using keywords that naturally fit

Using the optimal image sizes that each website required

Using alt text for images

Implementing internal and external links where possible

Utilizing FAQ schema on the more frequently searched questions

Optimizing the sitemap by getting rid of URLs that wouldn't support organic search

Using the robots.txt file to point search crawlers in the right direction

Creating 301 redirects. There were a number of outdated pages as well as 404 errors that needed to be addressed

Making usability tweaks to the design. We were very limited in what we could achieve on the site as the incumbent were not massively helpful in terms of the access they would give us. We were able to get round this in certain areas, an example being the ‘Get a Quote’ buttons. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this.

3. Optimize the “Get a Quote” form

We added heat mapping and anonymized visitor recording to the site. When we analyzed the data, it became very apparent that many people weren’t filling out the “Get a Quote'' form due to it being too long — like standing at the bottom of a mountain, trying to work out the right route to the top! The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Step one of Fleetcover Quote form

Step two of Fleetcover Quote form

We’ve had great success using multi-step forms on other client’s sites, so we decided to create one for Fleetcover. We had all the questions needed to provide a full quotation, but split it all up into easier-to-digest tabs and user-designed icons, rather than just text.

Our new form was built creatively and had four steps, making the process easier. With this change alone, leads from the form grew from 175 before November 2019 to 1,489 over the past 12 months (751% increase).

4. Focus heavily on content creation

Example of Fleetcover service page (HGV fleet insurance)

Service pages

Content creation is an area where we really got the chance to demonstrate creative flair alongside data analysis. We started by reviewing Fleetcover’s service pages, and fleshed out the content to make it more engaging.

Example of Fleetcover service page (FAQs)

Keyword research and search intent

Over time, we continued to research keywords, focusing heavily on understanding the search intent behind them, and creating detailed content and FAQs to meet the audience’s needs and Google's understanding of those intents.

One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry. As the development and popularity of these vehicles progresses, we’re going to look at how we can use this in our content strategy.

Formatting and style

Including clear, natural CTAs at the end of each piece was really important, not only to round out the articles, but also to encourage readers to use Fleetcover’s broker service. See an example from our piece about business car insurance below.

In addition, utilizing a simple but effective tone of voice helped to meet the needs of potential consumers and give them the information they need in a straightforward way. When focusing on keywords/phrases that contain industry jargon, we always include information about what the word or phrase means for those with informational intent about a particular topic, for example ‘fleet breakdown cover’.

Results

Sales

We achieved the goal of gaining more sales, as website conversion rates jumped from 3% to 14%, and leads increased from 175 to 1,489 (751%). This massive increase (pleasantly) surprised us as we are working with a site with a domain authority of 22 in a competitive industry, so to achieve these results so quickly was a great boost for both ourselves and Fleetcover.

Fleetcover was previously spending a considerable amount on purchasing leads from other companies, whereas now they have invested into SEO, which has significantly increased the number of leads they generate. With SEO, these leads are of a higher quality than PPC leads, and are therefore more likely to use their services. There is little need for Fleetcover to purchase leads now, as the business is becoming its own profitable arm of Walmsleys Insurance Brokers.

Rankings

We’ve helped Fleetcover gain online visibility for certain keywords such as “fleet insurance brokers” (#1) and “fleet insurance quote” (#2). Their positioning for “Fleet breakdown cover” has also moved from #15 to #4, and “fleet insurance quote” has moved from #10 to #2. The main benefit of these ranking improvements is the huge increase in traffic!

We also gained top spot for the main keyword of “fleet insurance”, but this has since been taken by one of the juggernauts (excuse the pun) of the industry. We’ll be back, but for now, domain authority reigned supreme.

In April 2019, Fleetcover was only ranking for 229 keywords, and they now rank for 824, a 259% increase.

Traffic

As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Therefore, April - November 2019 is our “before” comparison for what we’ve managed to achieve over the past 12 months:

April - November 2019:

Impressions: 296,000

Clicks: 2,220

November 2019 - November 2020:

Impressions: 1,880,000 (up 322%)

Clicks: 6,470 (up 194%)

Thanks to more than exceeding our set KPI goals, we were shortlisted for three SEO awards this year, and Fleetcover’s CEO had only good things to say:

“For years we’ve been looking for a company to do exactly what you have done and I can honestly say in 12 years of being involved in marketing, this is the first time that any marketing company has proactively gone ahead and done something for us in this way. I’ve whinged about it for so long that it made my day when it dropped in my inbox. Really chuffed.”

Well, that just speaks for itself, doesn’t it?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[gamebazu]

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?

Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.

Objectives

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.

Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:

Increase leads from 175 to 500

Install a new chat function on the site and gain 50 leads through it

Increase site clicks from 2,200 to 5,000

Increase keywords ranked for from 229 to 500

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.

Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have the level of access that would allow us to make any design or fundamental changes that could support SEO and lead generation. In turn, our strategy had to be heavily content-driven.

Our strategy

1. Add a chat function

In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. After analyzing when their audience was visiting the website, we found that most users were on the site late at night and on weekends.

With their team being out of the office and unable to answer any phone calls during these timeframes, we thought it would be of value to offer an online chat function to help capture inquiries so potential customers wouldn’t be put off or frustrated! This would put them at an advantage compared to their competitors who were not doing this.

We implemented the bot so it appears on the tab as a message notification, drawing people’s attention to the page even when it isn’t the active tab. So far, 330 inquiries have been made through this function.



Fleetcover Chat Bot

  2. Implement technical SEO

Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. We implemented this by:

Optimizing page titles

Creating meta descriptions that were between 100-155 characters, using keywords that naturally fit

Using the optimal image sizes that each website required

Using alt text for images

Implementing internal and external links where possible

Utilizing FAQ schema on the more frequently searched questions

Optimizing the sitemap by getting rid of URLs that wouldn't support organic search

Using the robots.txt file to point search crawlers in the right direction

Creating 301 redirects. There were a number of outdated pages as well as 404 errors that needed to be addressed

Making usability tweaks to the design. We were very limited in what we could achieve on the site as the incumbent were not massively helpful in terms of the access they would give us. We were able to get round this in certain areas, an example being the ‘Get a Quote’ buttons. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this.

3. Optimize the “Get a Quote” form

We added heat mapping and anonymized visitor recording to the site. When we analyzed the data, it became very apparent that many people weren’t filling out the “Get a Quote'' form due to it being too long — like standing at the bottom of a mountain, trying to work out the right route to the top! The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Step one of Fleetcover Quote form

Step two of Fleetcover Quote form

We’ve had great success using multi-step forms on other client’s sites, so we decided to create one for Fleetcover. We had all the questions needed to provide a full quotation, but split it all up into easier-to-digest tabs and user-designed icons, rather than just text.

Our new form was built creatively and had four steps, making the process easier. With this change alone, leads from the form grew from 175 before November 2019 to 1,489 over the past 12 months (751% increase).

4. Focus heavily on content creation

Example of Fleetcover service page (HGV fleet insurance)

Service pages

Content creation is an area where we really got the chance to demonstrate creative flair alongside data analysis. We started by reviewing Fleetcover’s service pages, and fleshed out the content to make it more engaging.

Example of Fleetcover service page (FAQs)

Keyword research and search intent

Over time, we continued to research keywords, focusing heavily on understanding the search intent behind them, and creating detailed content and FAQs to meet the audience’s needs and Google's understanding of those intents.

One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry. As the development and popularity of these vehicles progresses, we’re going to look at how we can use this in our content strategy.

Formatting and style

Including clear, natural CTAs at the end of each piece was really important, not only to round out the articles, but also to encourage readers to use Fleetcover’s broker service. See an example from our piece about business car insurance below.

In addition, utilizing a simple but effective tone of voice helped to meet the needs of potential consumers and give them the information they need in a straightforward way. When focusing on keywords/phrases that contain industry jargon, we always include information about what the word or phrase means for those with informational intent about a particular topic, for example ‘fleet breakdown cover’.

Results

Sales

We achieved the goal of gaining more sales, as website conversion rates jumped from 3% to 14%, and leads increased from 175 to 1,489 (751%). This massive increase (pleasantly) surprised us as we are working with a site with a domain authority of 22 in a competitive industry, so to achieve these results so quickly was a great boost for both ourselves and Fleetcover.

Fleetcover was previously spending a considerable amount on purchasing leads from other companies, whereas now they have invested into SEO, which has significantly increased the number of leads they generate. With SEO, these leads are of a higher quality than PPC leads, and are therefore more likely to use their services. There is little need for Fleetcover to purchase leads now, as the business is becoming its own profitable arm of Walmsleys Insurance Brokers.

Rankings

We’ve helped Fleetcover gain online visibility for certain keywords such as “fleet insurance brokers” (#1) and “fleet insurance quote” (#2). Their positioning for “Fleet breakdown cover” has also moved from #15 to #4, and “fleet insurance quote” has moved from #10 to #2. The main benefit of these ranking improvements is the huge increase in traffic!

We also gained top spot for the main keyword of “fleet insurance”, but this has since been taken by one of the juggernauts (excuse the pun) of the industry. We’ll be back, but for now, domain authority reigned supreme.

In April 2019, Fleetcover was only ranking for 229 keywords, and they now rank for 824, a 259% increase.

Traffic

As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Therefore, April - November 2019 is our “before” comparison for what we’ve managed to achieve over the past 12 months:

April - November 2019:

Impressions: 296,000

Clicks: 2,220

November 2019 - November 2020:

Impressions: 1,880,000 (up 322%)

Clicks: 6,470 (up 194%)

Thanks to more than exceeding our set KPI goals, we were shortlisted for three SEO awards this year, and Fleetcover’s CEO had only good things to say:

“For years we’ve been looking for a company to do exactly what you have done and I can honestly say in 12 years of being involved in marketing, this is the first time that any marketing company has proactively gone ahead and done something for us in this way. I’ve whinged about it for so long that it made my day when it dropped in my inbox. Really chuffed.”

Well, that just speaks for itself, doesn’t it?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/36xOzcb

[kjt-lawyers]

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGerman

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?

Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.

Objectives

Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.

To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.

Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:

Increase leads from 175 to 500

Install a new chat function on the site and gain 50 leads through it

Increase site clicks from 2,200 to 5,000

Increase keywords ranked for from 229 to 500

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.

Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have the level of access that would allow us to make any design or fundamental changes that could support SEO and lead generation. In turn, our strategy had to be heavily content-driven.

Our strategy

1. Add a chat function

In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. After analyzing when their audience was visiting the website, we found that most users were on the site late at night and on weekends.

With their team being out of the office and unable to answer any phone calls during these timeframes, we thought it would be of value to offer an online chat function to help capture inquiries so potential customers wouldn’t be put off or frustrated! This would put them at an advantage compared to their competitors who were not doing this.

We implemented the bot so it appears on the tab as a message notification, drawing people’s attention to the page even when it isn’t the active tab. So far, 330 inquiries have been made through this function.



Fleetcover Chat Bot

  2. Implement technical SEO

Tweaks that support technical SEO are perhaps some of the most important changes you can make to see real results. We implemented this by:

Optimizing page titles

Creating meta descriptions that were between 100-155 characters, using keywords that naturally fit

Using the optimal image sizes that each website required

Using alt text for images

Implementing internal and external links where possible

Utilizing FAQ schema on the more frequently searched questions

Optimizing the sitemap by getting rid of URLs that wouldn't support organic search

Using the robots.txt file to point search crawlers in the right direction

Creating 301 redirects. There were a number of outdated pages as well as 404 errors that needed to be addressed

Making usability tweaks to the design. We were very limited in what we could achieve on the site as the incumbent were not massively helpful in terms of the access they would give us. We were able to get round this in certain areas, an example being the ‘Get a Quote’ buttons. We had a feeling user metrics mattered in this competitive market, so we did our utmost to capitalise on this.

3. Optimize the “Get a Quote” form

We added heat mapping and anonymized visitor recording to the site. When we analyzed the data, it became very apparent that many people weren’t filling out the “Get a Quote'' form due to it being too long — like standing at the bottom of a mountain, trying to work out the right route to the top! The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Step one of Fleetcover Quote form

Step two of Fleetcover Quote form

We’ve had great success using multi-step forms on other client’s sites, so we decided to create one for Fleetcover. We had all the questions needed to provide a full quotation, but split it all up into easier-to-digest tabs and user-designed icons, rather than just text.

Our new form was built creatively and had four steps, making the process easier. With this change alone, leads from the form grew from 175 before November 2019 to 1,489 over the past 12 months (751% increase).

4. Focus heavily on content creation

Example of Fleetcover service page (HGV fleet insurance)

Service pages

Content creation is an area where we really got the chance to demonstrate creative flair alongside data analysis. We started by reviewing Fleetcover’s service pages, and fleshed out the content to make it more engaging.

Example of Fleetcover service page (FAQs)

Keyword research and search intent

Over time, we continued to research keywords, focusing heavily on understanding the search intent behind them, and creating detailed content and FAQs to meet the audience’s needs and Google's understanding of those intents.

One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry. As the development and popularity of these vehicles progresses, we’re going to look at how we can use this in our content strategy.

Formatting and style

Including clear, natural CTAs at the end of each piece was really important, not only to round out the articles, but also to encourage readers to use Fleetcover’s broker service. See an example from our piece about business car insurance below.

In addition, utilizing a simple but effective tone of voice helped to meet the needs of potential consumers and give them the information they need in a straightforward way. When focusing on keywords/phrases that contain industry jargon, we always include information about what the word or phrase means for those with informational intent about a particular topic, for example ‘fleet breakdown cover’.

Results

Sales

We achieved the goal of gaining more sales, as website conversion rates jumped from 3% to 14%, and leads increased from 175 to 1,489 (751%). This massive increase (pleasantly) surprised us as we are working with a site with a domain authority of 22 in a competitive industry, so to achieve these results so quickly was a great boost for both ourselves and Fleetcover.

Fleetcover was previously spending a considerable amount on purchasing leads from other companies, whereas now they have invested into SEO, which has significantly increased the number of leads they generate. With SEO, these leads are of a higher quality than PPC leads, and are therefore more likely to use their services. There is little need for Fleetcover to purchase leads now, as the business is becoming its own profitable arm of Walmsleys Insurance Brokers.

Rankings

We’ve helped Fleetcover gain online visibility for certain keywords such as “fleet insurance brokers” (#1) and “fleet insurance quote” (#2). Their positioning for “Fleet breakdown cover” has also moved from #15 to #4, and “fleet insurance quote” has moved from #10 to #2. The main benefit of these ranking improvements is the huge increase in traffic!

We also gained top spot for the main keyword of “fleet insurance”, but this has since been taken by one of the juggernauts (excuse the pun) of the industry. We’ll be back, but for now, domain authority reigned supreme.

In April 2019, Fleetcover was only ranking for 229 keywords, and they now rank for 824, a 259% increase.

Traffic

As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Therefore, April - November 2019 is our “before” comparison for what we’ve managed to achieve over the past 12 months:

April - November 2019:

Impressions: 296,000

Clicks: 2,220

November 2019 - November 2020:

Impressions: 1,880,000 (up 322%)

Clicks: 6,470 (up 194%)

Thanks to more than exceeding our set KPI goals, we were shortlisted for three SEO awards this year, and Fleetcover’s CEO had only good things to say:

“For years we’ve been looking for a company to do exactly what you have done and I can honestly say in 12 years of being involved in marketing, this is the first time that any marketing company has proactively gone ahead and done something for us in this way. I’ve whinged about it for so long that it made my day when it dropped in my inbox. Really chuffed.”

Well, that just speaks for itself, doesn’t it?

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