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gateauxes · 3 years

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the war on gender terror

At this point in my life, the presence of mostly-white liberal feminism is inescapable. While I'm excited to see more people taking baby steps to a radical analysis, largely I am frustrated. On the other hand, involuntary exposure to popular feminism is the reason why I'm noticing a trend in it. Here's my report from where I'm standing: the liberal feminists don't know it, but reactionaries are trying to scare them.

Reactionary feminist projects begin the same way as any other reactionary project - concern trolling liberals over topics at arms' length from the main goals of exclusion and domination. With regard to reactionary feminists the progression of topics are well-known: women's sports & 'human trafficking', then domestic violence shelters & kinky porn, then policing gender-segregated bathrooms, defunding trans healthcare, and opposing sex work of any kind. I've been watching a pessimistic thread emerge in liberal feminist (and radical!) circles which I believe has been pushed into place by reactionary feminists. This bio-pessimism places women into a perpetual state of victimhood that can never truly end due to the essential rapacious nature of men. If this seems like the same shit the second-wave lesbian separatists were peddling, that's because it is. What I want to question is how today's essentialist pessimism differs from its initial appearance.

RADFEMS ARE OBSESSED WITH DICK

Reactionary feminists have not dispensed with a religious-conservative perspective on the power of the penis - and by extension they imagine women identically to how the rest of the right views women. The penis, apparently, is the mechanism by which rape becomes possible. Therefore, any engagement with a person with a penis is a grave risk. Vulnerability is a mistake if you might be dealing with a rapist. The MeToo movement activated an enormous public forum about how incredibly prevalent the violence is, but I now see it used as a tool for re-framing this prevalence as a biological reality. (MeToo, even without being used as a tool, was ineffective at acknowledging that violence is perpetrated by all sorts of people). An explosion of survivors talking openly about violence as an unacceptable status quo has been infiltrated by reactionary feminists who whisper that this is the fate of all women, always. The new bio-law absorbs the third wave's progress in acknowledging diversity of experience - right up to the point where it would be forced to note that sexual nature, like categories of racially-dictated nature, is a myth.

This pessimism rooted in the power of the penis is hypervigilance beyond a realistic assessment of risk. (I also blame true crime podcasts and the media in general) This is not the careful awareness of one's surroundings which comes naturally to many of us. What I'm describing is avoiding going out at all, because of statistics on sexual violence which may not even reflect the risks in the neighbourhood. This, for instance, is purchasing and insuring a vehicle for the express purpose of avoiding public transit. I frequently notice that popular discussion of domestic violence neglects to mention the disproportion of violence toward people with disabilities, asserting that all of us have identical risk. Ultimately, this is the justification for a culture of exclusion as the only recourse to the ever-present threat of men. The fortress must be defended, and the enemy could be anywhere.

BUT HOW ARE WE SUPPOSED TO GET LAID?

I do not want love or children, so my interest in sex is purely recreational. I have been told this is not in line with my female nature - I stand before you deviant and happy. However, anyone attracted to men must grapple with the contradiction of desire and very real risks. I support caution, and even precaution. My concern is with a bio-law that requires a baseline of suspicion if one is to survive, the assumption that one is always a moment away from violence. To be explicit, how am I supposed to have fun when I am letting the enemy penetrate my figurative fortress?

I think this is why kink is such a problem for reactionary feminists. The only way to make the horror of sleeping with the enemy worse is to find that some people like to confront, satirize, and role play the power dynamic. To choose recreational pain or literal bondage flies in the face of the notion that a woman’s lot is to be in constant pain, and to tolerate penetration as a miserable necessity. The reactionary feminist must sleep with one eye open, aware that her biology has already sealed her fate, and mitigate vulnerability by excluding the threat, since she can’t defend herself (biologically speaking). This is why trans women can’t stay at the domestic violence shelter, this is why you should worry for your life if your boyfriend watches kinky porn. As with vanilla dating, there are true risks - and reasonable precautions. But kink is about play with vulnerability - there is no room for play under the martial law of bio-pessimism. By hijacking post-MeToo popular feminism, reactionaries can reinsert the bone-chilling suggestion that it’s all rape, all the time. All the men want kinky sex, because it’s the closest they can come to hurting women the way they secretly wish to. According to this logic, the only way to safely navigate the risk is constant surveillance of men, the self, and any woman who could be a traitor. He’d better not be watching kinky porn, you’d better not be watching kinky porn, and the women in the kinky porn are either hapless victims or remorseless collaborators. Once we have arrived at this point, it’s obvious why the next step is a crusade against any pornography, and a mission to ensure that kink is understood as something men want and women tolerate.

How can reactionary feminists get this done? By linking the prevalence of trauma with the increased visibility of alternative sexuality & gender, from kink-at-pride to polyamory to transcending assigned gender. They ask, do you feel uncomfortable when you see all this change? We’ve all been traumatized - who do these people think they are, flaunting a lifestyle that feels wrong to feminists like you? You should trust your gut, they urge. Perform a little more vigilance to be sure you’re safe. If you find yourself unable to open a dating app or sit next to a man on the bus without feeling deep dread and revulsion, that’s vigilance, and realistic given the state of things. Any - and most - men mean women harm.

REDPILLS AND RADFEMS BELIEVE THE SAME SHIT

Incels hate women, reactionary feminists love a certain kind of woman. This distinction is relevant, especially since incels pose a physical threat to women in general whereas reactionary feminists only attack trans people, black athletes, sex workers, the wrong kind of queers, kinksters, child athletes... Despite their own active hostility toward many types of women, reactionary feminists hold up incels/redpillers/the far right as evidence of the threat that all women live under. There is no doubt that women face misogynist and antifeminist violence. Reactionary feminists are are far from the only ones highlighting this. What’s worth investigating are the given reasons that a target is vulnerable, and what should be done to mitigate risk in the future. In these, an incel and a reactionary feminist are in perfect harmony. Instead of a realistic assessment of risk at an individual level, or an assessment of group dynamics that allowed a survivor-victim to fall through the cracks, both parties will insist that all women are simply unsafe at all times. This notion suits a reactionary feminist’s goal of closed-rank suspicion, and an incel’s dream of terrified submission. This perspective neglects to really ask why things turned out the way they did, because that’s not the point. Whether women are innately inferior or innately vulnerable, we must travel in flocks if we want to survive. The reactionary feminist offers herself as the shepherd, having assured the flock that the enemy is close at hand. Women cannot, of course, be a pack of wolves. Members of a wolf pack work cooperatively but diverge at will.

THE WAR ON GENDER TERROR

The cumulative effect of this mindset and focus is a miserable hypervigilance, which is further hostile to any who are not miserable and vigilant. We know this scrutiny well from living inside a war on terror, which resulted in a vast expansion of state power to exclude, surveil, and punish. Because they have not abandoned their desire to dominate, reactionary feminists would like to do the same along the lines of gender law. Exclusion requires a concrete set of criteria by which a person can be marked acceptable or unacceptable, and there is trouble when a person shifts between the two. Whether you’re an immigration agent or an officer of the gender police, you’ve got to demonize those who shift, and shifting itself. Special attention should be paid to possible ulterior motives. At the overt end, this looks like the myth of the predatory trans woman and the slavery-complicit sex worker. However, these will not be widely accepted until the audience is made nervous by less ridiculous threats with a basis in reality. Sex trafficking is real, and pickup artists really do share tips online about how to pick up, manipulate, and coerce women. However, alarmist chain-mail suggesting that ‘gang members’ are stealing women off the street via box trucks does not reflect reality, but rather supposes that the threat could be any construction worker or labourer with a truck. Given the way people of colour are disproportionately represented in blue-collar work, the implications of this racially-biased hypervigilance should be obvious. The rapid dissemination of information (true or false) online is useful when stoking fear of ulterior motives. Genuine desire to spread a message that could save another woman fuels the sharing of partially-true and emotionally charged statements. Given the existence of incel and pickup artist subcultures, it seems believable that most men could have consumed advice on how to covertly film during sex, or remove a condom without being noticed. Whether that is true or not is irrelevant - the thing to do is be cautious. No matter how they seem, anyone could be concealing their motives. It begins to make sense to suspect a male social worker, or police bathrooms. Furthermore, failure to agree to this assessment of risk is evidence of insufficient solidarity with the rest of the female sex. Solidarity is imperative, given the horrors made visible by feminists who just want to protect women. Inaction could suggest complicity, and asking for a source on a claim is indicative that one does not believe victims. An avalanche of scorn awaits those who ask questions out of turn. the terror cannot end until the defenses are fortified and the infiltrators exposed. As footage of atrocities is replayed during news coverage of foreign occupations, the danger inherent in womanhood must be grimly acknowledged when we consider stepping out into the world.

WHAT IS MY POINT?

Reactionary feminists cling to the second-wave notion of sex and gender as stable categories by which most oppression can be measured. For reactionary feminist strategies to be accepted by a popular feminism informed by intersectionality, popular feminists must at least partially believe in the inherent vulnerability of women or the base instincts of men. While this sentiment was more readily at hand during the second wave of feminism, third wave feminism resists homogenizing by sex, race, or class. While white liberal/popular feminism has an embarrassing tendency to acknowledge intersectionality only out of politeness and/or use it as a cudgel, even performative acknowledgement is a ward against overt essentialist dogma. For this reason, reactionary feminists must harness movements like MeToo, incel attacks, and further misconstrue actual misogynist violence to encourage hypervigilance against terror. The war on gender terror perverts the desire to confront diverse facets of misogyny into the pursuit of covert internal threats. The war compels commitment to defending the home front. A feeling of perpetual vulnerability is the perfect environment for the proliferation of exclusionary strategy. We must feel our goodness and our weakness to the core. Fully enjoying relationships with men, sexual diversity, and private moments of peace are collateral in pursuit of remaining ever-vigilant.

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sally-mun · 5 years

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Episode 2: Caught in the Middle

So at this point, the Acorn family is pretty well broken. Sally is on her own in East Acorn trying to lead her fledgling kingdom, Elias is on his own in Feral Forest just trying to live a simple life, and although Max and Alicia are together, they have almost no relationship. It stays this way for quite a while, but one day things take a turn: Somehow, Elias goes missing again -- and Megan becomes completely frantic, as this isn’t something that was planned or discussed in any way. Not knowing what else to do, Megan contacts the Brotherhood (whom she sees as her in-laws moreso than any of the other Acorns and bigger authority figures than anyone in her podunk town) for help. She explains that Elias had gone into town to grab a few groceries, and just simply never returned. The BH move Megan and Alexis into their home for the time being to be on the safe side, then contact Knuckles to help them track down Elias.

By the time Knuckles (and inevitably Finitevus) get involved, Elias has been missing for.... I think a week? While trying to catch up on things, they decide to go retrace his steps in the hopes of being able to find some fresh clues; what they instead find is that Elias and Megan’s house has been absolutely ransacked from top to bottom, making them grateful that the BH had decided to keep her and the baby close by. After a bit more digging, Knuckles discovers that a family in the area had thrown a picnic party near the route Elias would’ve used to walk to town and back. They contact the family and ask to go through any photos or videos that may have been taken to search for clues. Fortunately, they get a huge break when they DO find him in the background of one video, which shows him walking home, abruptly pausing and turning his ears around, then turning off the main path and heading down a side street instead. Knux and Fini head down the same street to investigate, and once outside of town they find his week-old rotting produce off the side of the road. Heading in the direction it’d been dropped, they find evidence of a huge struggle. They conclude that at some point Elias became aware that he was being followed, and that whomever it was clearly meant him harm, so he made the decision NOT to lead the person(s) home to his family.

From there it seems the case goes a bit cold, and the BH is getting increasingly distraught, as Elias is considered one of their own. Arguments ensue over whether they should tell the rest of his family; on the one hand they ARE relatives of his and deserve to know, and they have considerable resources that might be helpful… but on the other, the Brotherhood is extremely secretive about “their” business and quite frankly feel that Elias is THEIR child, not the Acorns’, and they wouldn’t trust Max not to do something shifty if he found out anyway.

Before this debate can come to a resolution on the matter, some breaking news throws things completely off the rails: Eggman/Robotnik has taken over the TV to make an announcement to the two halves of the Acorn Kingdom, and in no uncertain terms he demands that they resume their civil war and essentially wipe each other out. Of course, there’s no reason to think they’d ever willingly do that, so he reveals his leverage: Elias, the one person deeply important to the heads of each country. Not only does he have hostage, buuut his face is bloodied and in pretty terrible shape. Robotnik gleefully explains that he’s been spending a couple of weeks trying to get some useful information out of him that could be used to take down their countries, but somehow, despite everything his family has put him through, Elias refused to sell them out. Now Robotnik was on to plan B, and announced that if East or West Acorn didn’t make a move toward one another within 24 hours, he’d kill Elias to be rid of him entirely and then come for them both himself.

Knuckles immediately rushes off to contact Sally, largely out of concern for her on a personal level but also to find out what she intends to do. Sally, for all of her self-control and composure, is openly distraught and flatly admits that she doesn’t know what to do. Despite not having known Elias until a few years ago, the two of them had bonded deeply in the face of how Max treated them both, and she couldn’t just leave him to die when he’d gone through who knew what to protect her -- but on the other hand, she couldn’t just attack West Acorn out of the blue, either. The citizens certainly didn’t deserve that, and no matter what Max had done to her over the years, she still loved him and didn’t want to see his nation fall. She only hoped he had some similar feeling toward her, and that if not, perhaps Alicia could talk him down a bit.

More plot that I won’t go into happens around here, but the most relevant portion is that the two halves covertly agree to “attack” each other in a choreographed way to buy some time; Robotnik has both countries surrounded and covered in aerial surveillance, so Knuckles and Finitevus spend a lot of time moving people around via warp rings, or in a few instances via Knuckles digging a tunnel. The cooperative nature of the agreement is, on one hand, something very hopeful for Sally, but to her disappointment, her only communication is with the Council; at no point does Max agree to see her or make any direct negotiations with her. Alicia passively attempts to write this off with the fact that, even though Max is the acting king, he still doesn’t have the authority to ‘rule’ the country the way he once did because he’s only the high chair on the council at this point. Sally appreciates that her mom is trying to make her feel better, but it’s obviously bullshit. Parents don’t need an excuse to see their kids, and if he wanted to see her, he’d do so -- just as Alicia was doing in that very moment. Despite her efforts, Sally has a lot of trouble dealing with Max rejecting her yet again and decides to sneak off with the royal guard to work in the field, intending to numb herself from the pain by throwing herself into her work. Unfortunately, the distraction is persistent enough to interfere with her judgment, and Sally ends up injured in one of the staged attacks. Although it’s mitigated by her military armor, much of her body ends up burned in a planned explosion, as she took more time than she’d realized searching the building to ensure it had been fully evacuated.

Another batch of plot later, Elias is successfully recovered from Robotropolis, generally okay but with severe injuries to his eyes. He explains that Robotnik had been trying to torture some useful information out of him for days, and when it seemed absolutely nothing would make him budge, he lashed out at him with the nearest item at hand -- in this case, a wrench. It had struck Elias directly across the middle of his face (hence why it was so swollen and bloodied at the time of Robotnik’s broadcast). Doctors did what they could, but his eyes had been all but destroyed. Elias was blind at the time he’d been rescued, and it seemed he would be remaining that way.

Alicia came to visit both Elias and Sally during their respective hospital stays, but Max never did for either of them.

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#Sallymun RPs #The Acorns

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fitnesshealthyoga-blog · 6 years

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New Post has been published on https://fitnesshealthyoga.com/ace-fitness-how-to-use-the-ace-integrated-fitness-training-model-to-create-a-perfect-week-of-exercise/

ACE Fitness | How to Use the ACE Integrated Fitness Training® Model to Create a Perfect Week of Exercise

It can be easy to forget that exercise is a physical stress imposed upon the body; the actual types of exercise performed (the physical stresses applied to the body) along with the frequency they are applied determines how the body changes. Performing the same exercises at the same level of intensity or number of repetitions for too long can cause physiological systems to stop adapting, which means your clients won’t achieve desired results with a workout program.

As a health and exercise professional, you know how to avoid this mistake. However, in an effort to avoid appearing to be “boring” or “basic,” some trainers will often use different exercises in every workout—and that’s actually a bigger mistake. Exercise is movement and movement is a skill that must be practiced and developed. Changing exercises too frequently does not allow clients the opportunity to practice and improve their movement skills using the same patterns.

The ACE Integrated Fitness Training® Model

The point is that there are a variety of types of exercises and each one places a different type of stimulus on the body. For these reasons, the American Council on Exercise created the Integrated Fitness Training® (ACE IFT��) Model of exercise program design. This model offers a systematic approach for how different types of exercise stress should be imposed upon the body.

The initial two phases, Stability and Mobility and Movement, feature exercises that can be considered low-to-moderate intensity and were initially programmed to help people new to exercise learn how to establish adherence using lower-intensity workouts. However, these exercises also are an effective option on those days when clients want to exercise but might be feeling fatigued from the previous day’s workout or overall life demands. The following two phases, Load and Performance, feature higher-intensity exercises that can deliver results but also increase the overall stress load on the body. Understanding the difference between the phases and how to apply them can help provide valuable information for helping clients achieve results.

Movement is the second phase of the ACE IFT Model and focuses on training the body how to control stability and mobility through the foundational movement patterns of hinging, squatting, lunging, stepping, pushing, pulling and rotating using equipment such as light dumbbells, medicine balls and resistance cables (or tubing). Movement-based exercises help improve coordination between numerous muscles, enhancing the ability to generate strength throughout the complete range of motion of the movement. Clients new to exercise will find many of these movements challenging because they require coordination. The important thing is to develop successful progressions so you can help clients learn how to successfully perform all of the movement patterns. Teaching clients how to move through the patterns can help improve overall flexibility and range of motion, while teaching proper movement techniques can reduce the risk of injury.

Load is the third phase and focuses on using external resistance to increase overall strength output, otherwise known as muscle force production. Mechanotransduction is the term that describes how mechanical forces create cellular changes in the body. External resistance applies mechanical forces to the muscle, which initiates the repair and growth processes that increase muscular strength. Strength training exercises in the Load phase can be used for weight loss or muscle growth, or to improve overall physical appearance, but these exercises are considered high stress and proper recovery time should be allowed for optimal adaptations.

Performance is the fourth and final phase of the ACE IFT Model. Here, velocity comes into consideration. The previous three phases address the muscular system’s ability to generate force but at a consistent time under tension—meaning a movement is performed at a steady tempo of two to three seconds in each direction. The Performance phases adds velocity by introducing power exercises. Power is developed through explosive muscle actions that generate a lot of force in a brief amount of time. Each client’s goal determines whether or not a program progresses to the Performance phase.

Now that you have a better understanding of how to apply the ACE IFT Model, here are four things to consider when planning the perfect week of fitness.

When clients show up for their workouts, it might be tempting to make them work as hard as possible every time. Keep in mind, however, that if you have them do a lot of hard, physically challenging work on one day, their muscles need time to fully recovery before the next demanding workout. Therefore, it’s important to alternate your challenging, high-intensity workouts with lower-intensity, less physically demanding workouts—and teach your clients the difference between the two. Helping clients learn about intensity and how to safely employ it is one of the greatest benefits of working with a personal trainer.

The standard 1-10 Ratings of Perceived Exertion (RPE) scale assigns a high number for more physically demanding workouts and a lower number for less-challenging exercise sessions. For example, if a challenging barbell workout from the Load phase of the ACE IFT Model is considered to have an RPE of 9 and is done on a Monday, the next day’s workout should be performed at an RPE of 5- The lower intensity still allows the body to do physical work but not as much or at the same level of intensity.

Every individual is unique and will have a slightly different response to exercise. For this reason, it is not possible to create a workout that will produce results for everyone. However, using the ACE IFT Model and the 1-10 RPE scale as a guide for monitoring intensity, it is possible to create a weekly schedule that alternates between high-, moderate- and low-intensity workouts. This ensures that when it’s time to work hard, your clients are pushing themselves to their limits, but when it’s time to let their bodies rest, they are doing a lower-intensity workout that promotes recovery.

Sunday Rest day: Encourage your clients to perform low-intensity activities such as a long walk or chores around the house. Their intensity level should be something in the 1-4 out of 10 RPE range. The purpose of this day is to allow the body to rest and recover from the workouts on all of the other days.

Monday Hard workout: This can be a workout from either the Load or Performance phases of the ACE IFT Model. For Load workouts that emphasize strength, focus on using weights in the 7-10 RPE range until the point of momentary fatigue. For Performance workouts that focus on power, the goal is to use a moderate-to-heavy weight to perform only a few repetitions at a time of an explosive exercise.

Tuesday Moderate-intensity workout: This workout should include exercises from the Stability and Mobility or Movement phases of the ACE IFT Model. Yoga, barre and Pilates workouts also are good choices, as long as the moves are not performed until a point of fatigue. The intensity should have a RPE of 4-7.

Wednesday Metabolic conditioning, steady state: Depending on your client’s overall training experience, specific goals and ability to rest, this day could either be another hard workout from the Load or Performance phase or a moderate-to-hard cardiorespiratory workout. If the workout is high-intensity or challenging (i.e., 7-10 RPE), Thursday becomes a low-intensity activity day for active rest or a pure rest day for passive rest. If the workout is moderate in intensity (i.e., 5-8 RPE), it is possible to transition back to Load or Performance training on Thursday. An indoor cycling, dance or circuit-training class all are good options for this day.

Thursday Depending on the workout performed on Wednesday, this day will feature either a high-intensity workout (i.e., 7-10 RPE) from the Load (strength) or Performance (power) phases of the ACE IFT Model, or a low-intensity day for active rest or a pure rest day for passive rest.

Friday Low-intensity workout: This day helps to mitigate the stress of the week. While your clients might be tempted to skip the gym on a Friday, this is the ideal day for a body-weight mobility workout using a piece of equipment such as the TRX Suspension Trainer, a yoga class or a guided meditation to help reduce the overall physical stress load from the week. Regardless of what your clients chose, the intensity of your workout should be 4-6 RPE.

Saturday Choose your own workout: If your clients enjoy being active outdoors, this becomes their hardest workout of the week because they have the time to do their favorite activities. If working out is their activity, this becomes the day they can train the hardest if they have had enough rest (i.e., 9-10 RPE). If your client’s Friday night plans included adult beverages while socializing with friends, a low-to-moderate intensity workout is a better choice.

4. Ultimately, there is no single right way to exercise, and your clients will gravitate toward the types of exercises they enjoy the most. Every client will start the ACE IFT Model at an intensity that is appropriate for his or her immediate needs. While it is entirely possible to perform exercises from any of the four phases at any time during a workout, beginners or less-fit clients are more likely to be successful (and stick with their exercise program), if the intensity of the workouts you design are appropriate for their fitness levels

Once a client’s body has adjusted to the physical demands of lower-intensity exercise, it will develop the ability to accommodate more challenging workouts. Do not push the intensity too quickly, as trying to progress too fast could lead to injury. Once an exercise feels easier to a client, increase the challenge by increasing the amount of resistance, adding more reps, doing another set or reducing the rest time between sets. And be sure to help your clients plan out their workouts throughout the week—even if they aren’t exercising with you, they should know what activities they should be doing (or when they should be resting) to continue to progress toward their goals.

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#American Council on Exercise #current health news usa #Exercise #fitness goals #health and fitness #health insurance news usa #healthcare news usa #planning #WORKOUTS #Fitness Training

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ramdgtalmarktng · 6 years

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Top 10 Software courses will surely change your career in 2019

These 10 fields are currently growing very popular and will soon need skilled employees. Take up courses in these 10 fields and you are sure to climb the career ladder fast in future

he relationship between business and technology is constantly evolving. Organisations face new challenges while new technology is working overtime to support business goals. The right technology can launch businesses to a higher level of performance and achievement. Thus, certain upcoming fields are growing very fast and can prove to be great career fields if one chooses to take up courses in the same.

In technology, the prospects look exciting and some unexpected trends arise while old-timers merge with each other to enhance the overall impact. This year, we expect exponential changes in every area of technology.

Machine learning, and artificial intelligence will alter most industries, making way for virtual helpers and myriad cases for automatisation. We see huge potential for smart homes and smart cities, through the implementation of Internet of Things (IoT).

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Keeping in mind recent data breaches that have been committed in the tech industry, the Global Data Protection Regulations were revamped.

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These networks will give a good start to the Internet of Things and will have an average download speed of 20GBps per second.

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This pairing of the physical and virtual worlds allows analysis of data and monitoring of systems to head off problems even before they occur and plan using simulations.

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This ultimately drives better performance, faster response time and greater innovation

9. Quantum Computing

These are machines in new avatars that promise an exponential growth spurt in processing power, capable of tackling problems which our computer can’t solve today.

Over 50 years of advancement in mathematics, material science, and computer science have transformed quantum computing from theory to reality.

Tech giants like IBM and Google and start-ups like Righetti Computing are in a scientific race to build the first universal quantum computer.

Quantum computers can analyse large quantities of data and spot patterns quickly, they could tackle optimization problems for transportation and industry, advance climate modelling and boost artificial intelligence research one day.

Quantum computers are still in the experimental stage, but their raw potential is sure to cause a paradigm shift in computing physics and potentially our understanding of the world today

10. Immersive Experience

Immersive experience basically integrates augmented reality and virtual reality. For example, what if we can create digital environments for human to experience the impossible?

Through a mix of data science, artificial intelligence, and creativity, virtual and augmented reality offers opportunity to train and plan in a safe environment, without consequences.

From battlefield simulations to hospital management scenarios, this technology better prepares a team for mission success.

To make a truly transportive experience, audiences crave the sensory richness we would find in the real world around us-not only visually-but in the care and attention to sound, scale and the imagined world off-stage.

Equip yourself with Edureka’s live, online technology courses that offer you the flexibility to learn at your own pace, so that you can work as well as upskill at the same time. Make 2019 your year take a career leap or qualify for the dream job you always wanted

-Article Credit goes to indiatoday.in

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victoronica · 7 years

Text

Essential principles of Insurance

Reduce or the various kinds of danger and just why it is sensible to get rid of them even although you have the need for researching your insurance agreement, and also insurance, who are able to purchase insurance and just how to obtain it.

Hazards

Dangers may generally be categorized into four groups.

Dangers that are preventable are probabilities of something that you simply possess the capacity to quit. You are able to avoid oneself from creating some kinds of automobile accidents should you don’t operate red lamps.

Dangers that are minimizable are items that are poor that you are able to help reduce the likelihood of. You are able to help reduce somebody taking your vehicle by not parking it about the road using the secrets about the front seat's likelihood and also the gates unlocked. You are able to help reduce your likelihood of obtaining lung cancer.

Dangers that are preventable are hazards you are able to avoid. Your house can’t fall a cliff off in a mudslide in the event that you don’t purchase a house on the ledge.

Risks are types you've no capacity avoid or to reduce. A sinkhole seriously damages your house and might open inside your yard. Should you don’t reside in a place that's predisposed to sinkholes (for example Dublin), you'd don't have any cause to consider you had been vulnerable to one.

Getting your money, dangers expenses, and decreasing hazards can help you save money.

Kind of risk: garage fire

The result: You've to document an insurance state that is homeowner’s.

The expense: whenever an insurance state document, you've to pay for your deductible, as well as your rates will probably increase next time you restore your plan.

Mitigating risk: Don’t shop the gasoline are you able to utilize to load your lawn mower alongside your water heater, who’s the fuel vapors might spark and begin a fireplace or trigger an explosion. Purchase a gasoline pot having a cover that prevents leaks along with a flame arrestor.

Expected Insurance vs. Optional Insurance

Some kinds of insurance are needed. Mortgage brokers require consumers to transport insurance that is homeowner’s. Additionally, they need flood insurance to be carried by homeowners when they reside in a higher-chance flood area. When insurance is needed, it's additionally required in a few quantities. For instance, your mortgage company may anticipate one to protect the entire replacement-cost of one's home’s framework, and also the Irish demands motorists to transport no less than €15,000 per individual and €30,000 per-accident in both physical damage liability coverage and uninsured motorist bodily injury protection.

Other forms of insurance are recommended. Nobody can make you purchase disability insurance life insurance liability umbrella insurance or long term care insurance. You don’t have to purchase extensive protection in your vehicle should you don’t mind spending to displace it-yourself if it’s taken (that’s named home-covering). However, you may want to possess some kinds of insurance that is elective anyhow to safeguard your loved ones oneself as well as your funds.

Occasionally insurance is unavailable for that danger since the danger is really large you wish to guarantee or even the possible reduction is really big that providers can’t manage to protect it. For instance, address damage due to functions of battle is donated by many insurance plans. Occasionally insurance is unavailable to specific people due to their danger that is distinctive. You'll not have the ability to get life insurance if terminally sick. If you’re submitted haven’t looked after normal maintenance in your house, way too many homeowner’s insurance statements, reside in an especially high-crime region or have poor credit, it's likely you have difficulty discovering an insurer that'll provide you with protection. Occasionally insurance can be obtained through high-risk niche insurance or pools providers in these circumstances; such protection is usually costly.

Risk Capital and Transference

Should you can’t remove a specific risk from your own existence, then reduce you must attempt to avoid it while buying insurance to safeguard from the unforeseeable facets of that danger. For instance, should you don’t have use of public transport that is great your geographical area and also you can’t bicycle or stroll everywhere, you’ll need to generate an automobile to get run tasks to function and also have a social life. You are put by that vulnerable to being involved with a vehicle accident due to another person or creating a vehicle accident.

It is possible to reduce the dangers of operating by following the speed-limit, operating defensively, sporting a seat belt, not making use of your telephone as you generate and spending additional interest in difficult driving problems like traffic jams and downpours, but regardless of how cautious you're, you can be in an incident. You can’t anticipate that the biker may abruptly fall his bicycle off, making you swerve in to hit somebody and the additional street. Insurance helps protect you. It enables you to move nearly all a reduction to an insurance company in exchange's monetary threat for discussing some of any reduction via a deductible and spending reduced.

Insurable Interest

You'll want an interest within the danger being covered against to purchase any kind of insurance plan. This means should you didn’t have insurance against that occasion that you'd endure a damage or appropriate responsibility. For instance, you can’t since you don’t remain to get rid of something if she enters a collision, purchase car insurance for the neighbor’s vehicle; it would be covered by your personal insurance if that accident is actually along with you. And you also can’t it is inherited by purchase homeowner’s insurance in your parents’ home since you aspire to one day. Your parents would need to buy and possess the plan – although they could be reimbursed by you for that rates.

Underwriting

Whenever you make an application for an insurance policy, an insurance expert may assess your underwriting threat before determining whether to matter you a policy and at what price.

Discover why when your software is denied by the insurance expert when they could be prepared to agree you should you cured the issue and find out. Before you obtain a yes or even, you are able to keep seeking different providers. To save time when high-risk or even to get insurance, a completely independent broker who focuses on people inside your scenario could be a great aid. In some instances, your choice that is only might be to obtain insurance via a high risk pool. For instance, of driving-under the impact motorists who've obtained numerous racing tickets in a brief period or who've been convicted might just have the ability to get via a high risk share, which insurance is likely to be very costly.

Just how to Purchase Insurance

You can purchase insurance straight from an insurance agent who's approved to market guidelines for all different insurance providers or from a realtor who operates to get a particular insurance company. You may also purchase insurance straight via an insurance company’s site or via a site that enables you to compare rates and provides guidelines from insurance providers.

Insurance agents' two kinds are impartial agents, who sell guidelines from a variety of businesses and therefore are paid by all of these businesses for each plan they market, and attentive agents, who work with just one company. For instance, you can purchase an Producers insurance plan straight from a completely independent broker who's approved to market Producers guidelines or from the Producers broker. Of dealing with a broker, an advantage is the fact that they must be well-versed because company’s choices. Of dealing with a completely independent broker, an advantage is the fact that they are able to look around with various providers to locate you the very best price on the plan. One type of broker isn't always much better than another for customers so long as you realize that which you remain to achieve from dealing with each kind or shed.

Your Insurance Contract

Your insurance agreement identifies the conditions of the contract between your insurance company as well as you. It sets out the insurance company’s duties in addition to your responsibilities. It describes what deficits the insurance company may protect and under what what problems, in addition to deficits are omitted.

You'll get a backup of one's insurance agreement whenever you buy an insurance plan. From address to protect immediately you need to examine this agreement. It may appear daunting in the beginning, but you could find that you simply comprehend a lot more than you believe when you begin to study it. For that components that you simply don’t comprehend, you speak to your insurance professional or need to do study online. You wish to ensure that you are protected by your plan against all that you’re obtaining that which you believe you’re spending money on and you believe it will. If there’s a specific risk you would like covered that isn’t included, you may be ready to buy perhaps a distinct plan that protects against that danger or a driver to modify your plan. Insurance agreements are often regular types; everybody who buys an insurance policy gets exactly the same agreement. Don’t be prepared to discuss together with your insurance company to obtain them to protect something which isn’t included in perhaps a driver or the conventional type.

The conventional homeowner’s insurance agreement, for instance, usually just addresses technology and jewelry up to specific quantity. You can buy a driver if you like more protection.

For more information, click here.

#Insurance #Insurance Quotes #car insurance #car insurance quotes #cheap car insurance #compare car insurance

1 note · View note

langchelsea · 7 years

Text

Essential principles of Insurance

Hazards

Dangers may generally be categorized into four groups.

Dangers that are minimizable are items that are poor that you are able to help reduce the likelihood of. You are able to help reduce somebody taking your vehicle by not parking it about the road using the secrets about the front seat’s likelihood and also the gates unlocked. You are able to help reduce your likelihood of obtaining lung cancer.

Dangers that are preventable are hazards you are able to avoid. Your house can’t fall a cliff off in a mudslide in the event that you don’t purchase a house on the ledge.

Risks are types you’ve no capacity avoid or to reduce. A sinkhole seriously damages your house and might open inside your yard. Should you don’t reside in a place that’s predisposed to sinkholes (for example Dublin), you’d don’t have any cause to consider you had been vulnerable to one.

Getting your money, dangers expenses, and decreasing hazards can help you save money.

Kind of risk: garage fire

The result: You’ve to document an insurance state that is homeowner’s.

The expense: whenever an insurance state document, you’ve to pay for your deductible, as well as your rates will probably increase next time you restore your plan.

Expected Insurance vs. Optional Insurance

Some kinds of insurance are needed. Mortgage brokers require consumers to transport insurance that is homeowner’s. Additionally, they need flood insurance to be carried by homeowners when they reside in a higher-chance flood area. When insurance is needed, it’s additionally required in a few quantities. For instance, your mortgage company may anticipate one to protect the entire replacement-cost of one’s home’s framework, and also the Irish demands motorists to transport no less than €15,000 per individual and €30,000 per-accident in both physical damage liability coverage and uninsured motorist bodily injury protection.

Occasionally insurance is unavailable for that danger since the danger is really large you wish to guarantee or even the possible reduction is really big that providers can’t manage to protect it. For instance, address damage due to functions of battle is donated by many insurance plans. Occasionally insurance is unavailable to specific people due to their danger that is distinctive. You’ll not have the ability to get life insurance if terminally sick. If you’re submitted haven’t looked after normal maintenance in your house, way too many homeowner’s insurance statements, reside in an especially high-crime region or have poor credit, it’s likely you have difficulty discovering an insurer that’ll provide you with protection. Occasionally insurance can be obtained through high-risk niche insurance or pools providers in these circumstances; such protection is usually costly.

Risk Capital and Transference

It is possible to reduce the dangers of operating by following the speed-limit, operating defensively, sporting a seat belt, not making use of your telephone as you generate and spending additional interest in difficult driving problems like traffic jams and downpours, but regardless of how cautious you’re, you can be in an incident. You can’t anticipate that the biker may abruptly fall his bicycle off, making you swerve in to hit somebody and the additional street. Insurance helps protect you. It enables you to move nearly all a reduction to an insurance company in exchange’s monetary threat for discussing some of any reduction via a deductible and spending reduced.

Insurable Interest

You’ll want an interest within the danger being covered against to purchase any kind of insurance plan. This means should you didn’t have insurance against that occasion that you’d endure a damage or appropriate responsibility. For instance, you can’t since you don’t remain to get rid of something if she enters a collision, purchase car insurance for the neighbor’s vehicle; it would be covered by your personal insurance if that accident is actually along with you. And you also can’t it is inherited by purchase homeowner’s insurance in your parents’ home since you aspire to one day. Your parents would need to buy and possess the plan — although they could be reimbursed by you for that rates.

Underwriting

Whenever you make an application for an insurance policy, an insurance expert may assess your underwriting threat before determining whether to matter you a policy and at what price.

Discover why when your software is denied by the insurance expert when they could be prepared to agree you should you cured the issue and find out. Before you obtain a yes or even, you are able to keep seeking different providers. To save time when high-risk or even to get insurance, a completely independent broker who focuses on people inside your scenario could be a great aid. In some instances, your choice that is only might be to obtain insurance via a high risk pool. For instance, of driving-under the impact motorists who’ve obtained numerous racing tickets in a brief period or who’ve been convicted might just have the ability to get via a high risk share, which insurance is likely to be very costly.

Just how to Purchase Insurance

You can purchase insurance straight from an insurance agent who’s approved to market guidelines for all different insurance providers or from a realtor who operates to get a particular insurance company. You may also purchase insurance straight via an insurance company’s site or via a site that enables you to compare rates and provides guidelines from insurance providers.

Insurance agents’ two kinds are impartial agents, who sell guidelines from a variety of businesses and therefore are paid by all of these businesses for each plan they market, and attentive agents, who work with just one company. For instance, you can purchase an Producers insurance plan straight from a completely independent broker who’s approved to market Producers guidelines or from the Producers broker. Of dealing with a broker, an advantage is the fact that they must be well-versed because company’s choices. Of dealing with a completely independent broker, an advantage is the fact that they are able to look around with various providers to locate you the very best price on the plan. One type of broker isn’t always much better than another for customers so long as you realize that which you remain to achieve from dealing with each kind or shed.

Your Insurance Contract

You’ll get a backup of one’s insurance agreement whenever you buy an insurance plan. From address to protect immediately you need to examine this agreement. It may appear daunting in the beginning, but you could find that you simply comprehend a lot more than you believe when you begin to study it. For that components that you simply don’t comprehend, you speak to your insurance professional or need to do study online. You wish to ensure that you are protected by your plan against all that you’re obtaining that which you believe you’re spending money on and you believe it will. If there’s a specific risk you would like covered that isn’t included, you may be ready to buy perhaps a distinct plan that protects against that danger or a driver to modify your plan. Insurance agreements are often regular types; everybody who buys an insurance policy gets exactly the same agreement. Don’t be prepared to discuss together with your insurance company to obtain them to protect something which isn’t included in perhaps a driver or the conventional type.

The conventional homeowner’s insurance agreement, for instance, usually just addresses technology and jewelry up to specific quantity. You can buy a driver if you like more protection.

For more information, click here.

from Stories by Victor Onica on Medium https://medium.com/@victoronica/essential-principles-of-insurance-a45b307791ce?source=rss-436bfba22a31------2 http://choosi.ie

#car insurance #car insurance quotes #insurance quotes #home insurance #insurance #life insurance #in

0 notes

terryblount · 6 years

Text

Below – Review

It seems our industry is going through a phase lately where gamers really place value on skill. New speedrunning videos flood my YouTube feed, 16-bit games are making a comeback, and esports champions are regarded as gods in some circles. Then there is also the surge of new rogue-lites on Steam to consider.

It is in this latter category that the latest release by Capybara Games, named Below, wants to make its mark. On paper, Below has the makings of a classic, bona fide rogue-lite. It features uncomplicated yet challenging gameplay, a robust crafting and combat system, and, of course, the infamous ‘permadeath’ (dying marks the end of your progress).

In other words, the game could have been endlessly rewarding to observant and cautious players, and relentlessly punishing to reckless ones. Yet, after repeatedly making my way through the labyrinthine caverns that make up Below’s setting, I found myself reluctantly admitting that I was not having fun.

Can you spot the character? I swear I did not use Ancel to zoom out

Instead of coaxing me into that ‘just one more time’ stupor that is the privilege of this genre, the overall experience just made me yearn to put my controller down. The gameplay is fun, the aesthetics are brilliant, and the world begs to be explored. However, the game’s slow pacing combined with repetitive gameplay inevitably spilled over into monotony.

Stories around the campfire

From the opening mini-cinematic, Below shows that it embraces minimalism. The story, the environments, and the audio-visual style only reveal what is absolutely necessary, which means that it is up to the player to figure things out. It is actually a very effective way of getting your imagination deeply involved in the gameplay.

As a result, Below manages to be every bit as immersive as games that are far more elaborate in their execution. The game slowly opens with what at first glance appears to be a vast, starry sky until I realized that I was actually looking at an ocean. Once the camera started its slow, downward zoom, the white dot in the middle of the screen turned out to be a tiny ship sailing across the stormy waters. It was heading for an ominous-looking island.

The tiny ship eventually reached the shoreline, and an equally small figure with a sword and shield disembarked, waiting for me to take control. I guess I am a knight then? It is hard to tell because the game’s isometrically-angled camera is placed at a considerable distance. Even playing on a 30 inch screen (with my glasses on), I struggled to make out exactly what I am.

Furthermore, the game doesn’t provide an objective, dialogue or button prompts, and pulling up the ‘map’ button just displays a little circle attached to two lines. Throwing caution to the wind, I set off anyway and eventually reached a dead camp fire. Can I light it? Yes, and activating the blazing hearth opens two symbols.

Lighting the camp fire on the shore

One symbol is inactive for now, while the other opens an inventory of sorts with blank slots. Aha! I think I just found what must be my crafting roster. After leaving the fire I did indeed discover various foodstuffs, minerals and pieces of wood that can be combined into things like arrows, powders, or even caltrops.

I also stumbled upon other menus where I can swap between secondary weapons like a hammer or a bow, and another menu which indicates what keys or armor I am carrying. More exploring also yielded a lantern which uses little diamond shaped shards as fuel. When its beam is concentrated, the lantern can even open magical, rune-covered doors.

Let there be light – opening a door with the lantern.

So far, so good. The exploration was clearly rewarding, and the controls are snappy and intuitive. I think I am now ready to proceed through the huge door I just opened with my lantern to where the real game begins. What happens on the shore of the island is basically just to prepare the player for the depths that are to come.

Into the abyss

Whereas the island’s surface hosts a busy, hectic atmosphere that just makes you want to take cover, the underground, where 95% of the game takes place, is wholly different. Down here, the game adopts a dark, quiet and foreboding tone. Exploring on land was nothing compared to how vulnerable and isolated I suddenly felt.

Perhaps my map now has an objective? Nope, but at least I know the circle or square represents a room, and the lines signify the routes connected to it. Saving my lantern for later, I pull out a torch and begin to wade cautiously through the foggy darkness. I appear to be in a cavern of some sort since I hear echoing drops of water trickling in the dark.

Never mind finding your way, where the hell is the character!?

When I saw the dark, shadowy figure scuttle toward me, I realized I was about to experience the game’s combat. It moves too fast to make out what is on the attack, but my sword is ready. I block with my shield and slash at the shadowy foe. It proves no match for my little explorer, and I stash away the lantern shard that the creature drops after it dies.

After searching the whole area, I proceed to the next, randomly-generated room to find more enemies for the picking, along with more loot to gather. I also make short work of this lot since I am really getting the hang of the engaging combat mechanics. Before I know it, a number 2 slowly appears at the top of the screen to inform me I have descended to the second level. Nice.

Sadly, the spell would be broken around level 3. Here I faced slightly larger versions of the shadow creatures, but using my explosive arrows ensured that they met the same fate as their lesser counterparts. It was also at this point that I began to hear a resonating bass note for the first time, and two symbols resembling a stomach and a drop of water pulsed in the upper corner of the screen.

Guess that means I am hungry and thirsty. No problem, since I have a steak stashed away, and there happens to be a drinking puddle to my left. After gaining some sustenance, I noticed a weird rock jutting out the ground and decided to inspect it. I got close… and WHAM!! I got killed instantly by what now revealed itself as a spike trap.

Don’t worry. This is a part of the level. I did not die this many times!

I was still sitting with my mouth agape when the next ship was already en route to the island. Only this time, the ruins of the ship on my first try was lying in the shallows, and the knight/hero looks a little different. I later found out I could even get most of my stuff from the corpse off the guy I just strolled face first into the spikes.

Hey, this is a rogue-lite. You have to ‘git gud.’ I said a word that starts with ‘f’ and rhymes with ‘luck’, and started over.

Enjoy it while it lasts

It was round about here that I already started liking Below a bit less. It took quite some time to reach the spikes bit since this game’s style really encourages the player to explore and take their time. However, to do ALL of this again (especially without any immediate sense of danger) brought on the first feelings of boredom.

Now factor in how long it takes to get to, say, level 16 only to die of another inconspicuously placed trap and you can imagine why I said enough is enough. By the umpteenth time you pull up on that shore, it will become incrementally difficult to stay excited and engaged in the gameplay.

At least the repetitiveness is mitigated somewhat by ‘The Pocket’ which is an area accessible through a portal activated at the little camp fires. It acts like a bank in which you can permanently stash any kind of supply and it remains untouched upon your death.

You can also toss 25 gems into said camp fire turning the flames blue on the later levels. This then acts as a shortcut, so when your new little wanderer pulls up on shore, they can fast travel to this point and thus cutting out quite a bit of the (re)grind.

Most unfortunately, the developers thought it wise to only allow this once. If you happen to die after teleporting through the flames (without making a new shortcut), then you lose the checkpoint. This means you are stuck right at the beginning of the game with no supplies or gems, and your previous wanderer’s corpse might be 10 floors down along with the lantern.

See the little white skeleton? That was my previous attempt

Also, as a teenager my mother used to accuse me of eating her out of the house, but this little fellow would put even my pubescent metabolism to shame. I often lost substantial progress not due to deadly traps or enemies, but starvation. One of the most frequent sounds the player will hear is that ominous bass tone signifying thirst or that their tummy is rumbling.

Perhaps you are playing as a hobbit, which would explain why the character is so small and constantly getting peckish. Either way, if the player is caught without food, the only way to avoid death by lack of num-num is by means of tedious backtracking looking for mice, bats and snakes to kill. Is this anyone’s idea of a thrilling quest?

Sad but true

I can only tell myself so many times that this game is a rogue-lite and that I should learn from my mistakes. A game with a more laid-back pacing and insta-kill traps is simply not built for this kind of repetition. There are far better methods of creating a sense of challenge or danger that do not rely upon excessive farming for supplies, or replaying large portions of the levels.

What makes the state of Below so tragic is that it has such solid gameplay and aesthetics. Yes, you might be viewing the action from afar, but the withdrawn perspective of the camera really creates a sense that you are this tiny, exposed figure in an enormous space.

For the same reason, Below also boasts exquisite sound design. The deep, guttural background effect combined with realistic reverberation enhances a sense of depth for the in-game environments. The experience is a testimony to the fact that immersion is a product of atmosphere, and not necessarily the GPU-heavy special effects that AAA games so eagerly use.

Made it to the next level… again

I suspect that the developers wanted to combine the resource gathering of a survival game with the combat mechanics of a rogue-lite. As such, their game never really commits to either genre, and I feel like they have produced a game that has something of an identity crisis. What they have come up with feels too much like a house of cards – the whole structure just ends up crashing down due to a few small but crucial issues with the cards at the foundations.

I really hate to say this, especially since Below is an indie game, but I cannot recommend this one. The developers have stepped into the rookie trap of confusing the line between ‘challenging’ and ‘unfairly hard,’ which seems to happen one too many times nowadays. When placed next to other, more refined attempts with similar ambitions, Below just cannot hold up.

Great visual design

Enthralling audio design

Level design

Exploration

Pacing too slow

Single use shortcuts

Instant death traps

Periodic crashes

Survival mechanics

Lantern retrieval

Playtime: 37 hours total. To complete all 20 levels of the game

Computer Specs: Windows 10 64-bit computer using GTX 1070, i5 4690K, 16GB RAM – Played with Xbox One Controller

Below – Review published first on https://touchgen.tumblr.com/

0 notes

martechadvisor-blog · 7 years

Text

Building Blocks: Rishi Dave, CMO at Dun & Bradstreet

In this interview Rishi discusses leveraging technology for achieving top line growth, the need to break down silos and the oil for a well-functioning marketing technology stack!

1. Could you tell me a little about yourself and how you came to be the CMO at Dun & Bradstreet?

In 2014, I joined Dun & Bradstreet as its first true Chief Marketing Officer. The company's Chief People Officer and I were the first two external hires brought on by Bob Carrigan, who had just been appointed Dun & Bradstreet’s CEO. Bob viewed modernizing marketing and internal culture as fundamental to the growth of the company; he believed that the two were intrinsically linked together.

My goal at Dun & Bradstreet has always been to drive marketing-led topline growth for the company. This comes down to three core areas of focus: the first was to modernize the brand and culture of an iconic, 175 year-old company. We are working to build a narrative that shows how Dun & Bradstreet has expanded its business to offer a variety of solutions that enables companies of all sizes to grow. The second area of focus has been to revamp our go-to-market strategy, placing the emphasis on the types of people Dun & Bradstreet sells to first (personas). The third area we’ve focused on is growing a pipeline, building relationships with new customers and expanding what we do with our existing customers. To achieve our goals across all three areas, we’ve leveraged technology, data and analytics, thought leadership, and organizational transformation.

Prior to joining Dun & Bradstreet, I spent ten years at Dell. I started at Dell in corporate strategy, and then moved into digital marketing and analytics. Thereafter, I ran digital marketing globally for one of Dell’s B2B business units. Over time, my role grew, and by the time I left Dell I was running digital marketing globally for the company’s B2B arm. Before Dell, I was in business school where I studied marketing. After college, I worked at a number of startups, both in Austin, TX and the San Francisco Bay Area and at Bain & Company.

2. Are you happy with the buy-in for Marketing Technology that exists at Dun & Bradstreet? Do you think the investments being made are adequate or could be more?

Marketing Technology is fundamental to our strategy at Dun & Bradstreet and I think the company understands that and invests accordingly. There are three pillars to achieving success in the marketing strategy.

It all starts with ensuring there is a strong brand and culture that creates value and allows creativity to flourish.

Companies must invest in and research the correct technology, and thereby develop the necessary platform that enables marketers to thrive

However, the technology alone is no longer enough; go-to-market strategies cannot be fulfilled without the use of smart data and analytical information. Merging the right technology alongside the necessary data will result in strong content that is targeted, relevant and digitally tailored to meet specific needs.

Dun & Bradstreet not only invests in the marketing technology that we need, we embrace the challenge of a test & learn environment and understand that needs are constantly changing and must be re-assessed on a regular basis. We treat our technology stack like a stock portfolio, constantly optimizing as risk profiles and goals change, and as failures and innovations occur we will start to get closer to our full potential.

3. What is the key problem you are attempting to solve with marketing technology implementation – could be 360 customer view, better customer experiences, crafting better journeys, full circle attribution?

Our main goal is to shorten the path from prospect to profitable customer by creating a world class experience for our customers– that is a goal we have for our customers, and a goal we share internally for our own teams.

Businesses must go beyond traditional prospecting, and embrace sales acceleration tactics that leverage data to identify, target and connect with ideal prospects. B2B relationships are becoming increasingly data-driven and the key to achieving success lies in harnessing the correct data. The nature of the customer relationship has fundamentally changed and marketing professionals must align and better connect their go-to-market strategy. Through the entire sales and marketing cycle, connected data is the only tool that can offer an entire 360 degree customer view.

Real-time data is the crux to creating outstanding experiences

Customers are becoming increasingly frustrated with pointless outbound calls and will continue to shun old marketing tactics. The shift to digital services means there is more of a reliance on relevant customer data; 41% of B2B marketers cite inconsistent data as their biggest challenge to maximizing ROI. Without targeted and relevant data, B2B marketers will fail to increase win rates and accelerate revenue growth. Embracing smart data and analytics will be the only route to quicken the sales cycle, and ultimately success.

4. What are some of the challenges your team faces from a technology & integration perspective?

One of the biggest challenges most teams face are breaking down the silos within the organization. That means we need to have people who can work across departments so that decisions are made globally, and not limited to one group’s view. Because of this, we hire T-shaped marketers – talented people who have a deep expertise in one particular important area, such as content development or analytics, but who also understand enough about all other aspects of marketing that they can contribute to strategic dialogues in service of the customer persona. We combine this with a “tiger team” approach that places marketers together in an agile unit and works very closely together in pursuit of a shared goal – a persona-focused campaign, a product launch or another important initiative. My team knows that to be successful they cannot work in silos, and they must collaborate to build something great.

5. What is your take on the massive explosion of MarTech companies across so many categories? Do you feel spoilt for choice or is it just more of a chore to evaluate additional options?

CMOs are architects of the overall customer experience and Microservices and APIs allow them to integrate various systems within cloud-based models. As a result, businesses can constantly test, learn and scale with the technology available while mitigating the risks.

If you treat your MarTech stack like a stock portfolio, the abundance of choices should be a benefit to the organization. CMOs should constantly be optimizing based on customer needs. Research will be the key to understanding what to test next. CMOs will need to be savvy and bring in new technology, testing, learning, reducing failures and successfully scaling the business. Those who embrace this will have the best chance of survival in the increasingly competitive space of marketing technology.

6. What is the one area of investment you'd like to make in the immediate future from a marketing tech perspective?

Data and analytics are the oil for a marketing tech stack. Dun & Bradstreet is building and investing in data & analytics to drive marketing programs and architect customer experiences. As a data & analytics company, we have access to such valuable core assets that fuel everything my Analytics & Insights team builds. We have built a suite of predictive analytic solutions that we leverage across all of our Dun & Bradstreet Marketing programs. Examples are propensity (look-alike) models that identify the best candidates for cross-sell, upsell and new logo, demand estimators that tell us the opportunity value of customers and prospects and retention risk models that tell us the most likely customers to attrite. In addition to predictive models, we also test and use behavioral attributes to inform “when” we should target our customers and prospects.

While we have built the analytic foundation and leverage it across my organization globally, we need to infuse analytics into our MarTech stack to really make it scalable. From using propensity and demand estimators to enhance lead scoring and lead routing to ingesting website behavior data to drive outbound marketing and sales outreach, there is still a lot of additional impact we can gain from our data & analytics. We are already in testing mode with many of these concepts and hope to have several of them operational this year. However, data & analytics is an area that is always evolving and a place where we want to exemplify best practices to our customers and the market. Because of this, I know we will constantly be finding new ways to increase the ROI of our Marketing programs by investing in new data & analytics and scaling them via Marketing Technology.

7. Build your own stack or buy into a pre-built martech cloud - what team are you on?

I think to be successful you have to do a little of both. You need to know what your core competencies are and use those to contribute to your stack. For instance, at Dun & Bradstreet, data is the core of our business, so we will obviously use that to drive sales acceleration, programmatic advertising and identify prospective customers. It would be far too time - and resource - intensive for us to build an entire stack to meet our ever-changing needs, so in addition to the parts of the stack we build ourselves we also try to look externally for vendors with expertise to complement those solutions where we are not experts.

This article was first appeared on MarTech Advisor

#martech #marketing #technology #business #cmo

0 notes

clibbornjessica · 7 years

Text

Essential principles of Insurance

Hazards

Dangers may generally be categorized into four groups.

Dangers that are minimizable are items that are poor that you are able to help reduce the likelihood of. You are able to help reduce somebody taking your vehicle by not parking it about the road using the secrets about the front seat’s likelihood and also the gates unlocked. You are able to help reduce your likelihood of obtaining lung cancer.

Dangers that are preventable are hazards you are able to avoid. Your house can’t fall a cliff off in a mudslide in the event that you don’t purchase a house on the ledge.

Getting your money, dangers expenses, and decreasing hazards can help you save money.

Kind of risk: garage fire

The result: You’ve to document an insurance state that is homeowner’s.

The expense: whenever an insurance state document, you’ve to pay for your deductible, as well as your rates will probably increase next time you restore your plan.

Expected Insurance vs. Optional Insurance

Some kinds of insurance are needed. Mortgage brokers require consumers to transport insurance that is homeowner’s. Additionally, they need flood insurance to be carried by homeowners when they reside in a higher-chance flood area. When insurance is needed, it’s additionally required in a few quantities. For instance, your mortgage company may anticipate one to protect the entire replacement-cost of one’s home’s framework, and also the Irish demands motorists to transport no less than €15,000 per individual and €30,000 per-accident in both physical damage liability coverage and uninsured motorist bodily injury protection.

Occasionally insurance is unavailable for that danger since the danger is really large you wish to guarantee or even the possible reduction is really big that providers can’t manage to protect it. For instance, address damage due to functions of battle is donated by many insurance plans. Occasionally insurance is unavailable to specific people due to their danger that is distinctive. You’ll not have the ability to get life insurance if terminally sick. If you’re submitted haven’t looked after normal maintenance in your house, way too many homeowner’s insurance statements, reside in an especially high-crime region or have poor credit, it’s likely you have difficulty discovering an insurer that’ll provide you with protection. Occasionally insurance can be obtained through high-risk niche insurance or pools providers in these circumstances; such protection is usually costly.

Risk Capital and Transference

It is possible to reduce the dangers of operating by following the speed-limit, operating defensively, sporting a seat belt, not making use of your telephone as you generate and spending additional interest in difficult driving problems like traffic jams and downpours, but regardless of how cautious you’re, you can be in an incident. You can’t anticipate that the biker may abruptly fall his bicycle off, making you swerve in to hit somebody and the additional street. Insurance helps protect you. It enables you to move nearly all a reduction to an insurance company in exchange’s monetary threat for discussing some of any reduction via a deductible and spending reduced.

Insurable Interest

You’ll want an interest within the danger being covered against to purchase any kind of insurance plan. This means should you didn’t have insurance against that occasion that you’d endure a damage or appropriate responsibility. For instance, you can’t since you don’t remain to get rid of something if she enters a collision, purchase car insurance for the neighbor’s vehicle; it would be covered by your personal insurance if that accident is actually along with you. And you also can’t it is inherited by purchase homeowner’s insurance in your parents’ home since you aspire to one day. Your parents would need to buy and possess the plan – although they could be reimbursed by you for that rates.

Underwriting

Whenever you make an application for an insurance policy, an insurance expert may assess your underwriting threat before determining whether to matter you a policy and at what price.

Discover why when your software is denied by the insurance expert when they could be prepared to agree you should you cured the issue and find out. Before you obtain a yes or even, you are able to keep seeking different providers. To save time when high-risk or even to get insurance, a completely independent broker who focuses on people inside your scenario could be a great aid. In some instances, your choice that is only might be to obtain insurance via a high risk pool. For instance, of driving-under the impact motorists who’ve obtained numerous racing tickets in a brief period or who’ve been convicted might just have the ability to get via a high risk share, which insurance is likely to be very costly.

Just how to Purchase Insurance

Your Insurance Contract

The conventional homeowner’s insurance agreement, for instance, usually just addresses technology and jewelry up to specific quantity. You can buy a driver if you like more protection.

For more information, click here.

via Everything About Business & House https://aboutbusinessandhouse.wordpress.com/2017/05/10/essential-principles-of-insurance/ http://choosi.ie

from Supreme Driveways - Blog http://supremedriveways.weebly.com/blog/essential-principles-of-insurance

0 notes

brandiejana26 · 7 years

Text

Essential principles of Insurance

Hazards

Dangers may generally be categorized into four groups.

Dangers that are preventable are hazards you are able to avoid. Your house can’t fall a cliff off in a mudslide in the event that you don’t purchase a house on the ledge.

Getting your money, dangers expenses, and decreasing hazards can help you save money.

Kind of risk: garage fire

The result: You've to document an insurance state that is homeowner’s.

The expense: whenever an insurance state document, you've to pay for your deductible, as well as your rates will probably increase next time you restore your plan.

Expected Insurance vs. Optional Insurance

Risk Capital and Transference

Insurable Interest

Underwriting

Whenever you make an application for an insurance policy, an insurance expert may assess your underwriting threat before determining whether to matter you a policy and at what price.

Just how to Purchase Insurance

Your Insurance Contract

The conventional homeowner’s insurance agreement, for instance, usually just addresses technology and jewelry up to specific quantity. You can buy a driver if you like more protection.

For more information, click here.

from Home & Business http://businessandhouse.blogspot.com/2017/05/essential-principles-of-insurance.html http://choosi.ie

#car insurance #car insurance quotes #insurance quotes #home insurance #insurance #life insurance #in

0 notes

shannonobrienie · 7 years

Text

Essential principles of Insurance

Hazards

Dangers may generally be categorized into four groups.

Dangers that are preventable are hazards you are able to avoid. Your house can’t fall a cliff off in a mudslide in the event that you don’t purchase a house on the ledge.

Getting your money, dangers expenses, and decreasing hazards can help you save money.

Kind of risk: garage fire

The result: You've to document an insurance state that is homeowner’s.

The expense: whenever an insurance state document, you've to pay for your deductible, as well as your rates will probably increase next time you restore your plan.

Expected Insurance vs. Optional Insurance

Risk Capital and Transference

Insurable Interest

Underwriting

Whenever you make an application for an insurance policy, an insurance expert may assess your underwriting threat before determining whether to matter you a policy and at what price.

Just how to Purchase Insurance

Your Insurance Contract

The conventional homeowner’s insurance agreement, for instance, usually just addresses technology and jewelry up to specific quantity. You can buy a driver if you like more protection.

For more information, click here.

from Home & Business http://businessandhouse.blogspot.com/2017/05/essential-principles-of-insurance.html via http://choosi.ie

#car insurance #car insurance quotes #insurance quotes #home insurance #insurance #life insurance #in

0 notes

johannakaila · 7 years

Text

Essential principles of Insurance

Hazards

Dangers may generally be categorized into four groups.

Dangers that are preventable are hazards you are able to avoid. Your house can’t fall a cliff off in a mudslide in the event that you don’t purchase a house on the ledge.

Getting your money, dangers expenses, and decreasing hazards can help you save money.

Kind of risk: garage fire

The result: You've to document an insurance state that is homeowner’s.

The expense: whenever an insurance state document, you've to pay for your deductible, as well as your rates will probably increase next time you restore your plan.

Expected Insurance vs. Optional Insurance

Risk Capital and Transference

Insurable Interest

Underwriting

Whenever you make an application for an insurance policy, an insurance expert may assess your underwriting threat before determining whether to matter you a policy and at what price.

Just how to Purchase Insurance

Your Insurance Contract

The conventional homeowner’s insurance agreement, for instance, usually just addresses technology and jewelry up to specific quantity. You can buy a driver if you like more protection.

For more information, click here.

from Home & Business http://businessandhouse.blogspot.com/2017/05/essential-principles-of-insurance.html http://choosi.ie

#car insurance #car insurance quotes #insurance quotes #home insurance #insurance #life insurance #in

0 notes

wakehurstmadison · 7 years

Text

Essential principles of Insurance

Hazards

Dangers may generally be categorized into four groups.

Dangers that are minimizable are items that are poor that you are able to help reduce the likelihood of. You are able to help reduce somebody taking your vehicle by not parking it about the road using the secrets about the front seat’s likelihood and also the gates unlocked. You are able to help reduce your likelihood of obtaining lung cancer.

Dangers that are preventable are hazards you are able to avoid. Your house can’t fall a cliff off in a mudslide in the event that you don’t purchase a house on the ledge.

Getting your money, dangers expenses, and decreasing hazards can help you save money.

Kind of risk: garage fire

The result: You’ve to document an insurance state that is homeowner’s.

The expense: whenever an insurance state document, you’ve to pay for your deductible, as well as your rates will probably increase next time you restore your plan.

Expected Insurance vs. Optional Insurance

Some kinds of insurance are needed. Mortgage brokers require consumers to transport insurance that is homeowner’s. Additionally, they need flood insurance to be carried by homeowners when they reside in a higher-chance flood area. When insurance is needed, it’s additionally required in a few quantities. For instance, your mortgage company may anticipate one to protect the entire replacement-cost of one’s home’s framework, and also the Irish demands motorists to transport no less than €15,000 per individual and €30,000 per-accident in both physical damage liability coverage and uninsured motorist bodily injury protection.

Occasionally insurance is unavailable for that danger since the danger is really large you wish to guarantee or even the possible reduction is really big that providers can’t manage to protect it. For instance, address damage due to functions of battle is donated by many insurance plans. Occasionally insurance is unavailable to specific people due to their danger that is distinctive. You’ll not have the ability to get life insurance if terminally sick. If you’re submitted haven’t looked after normal maintenance in your house, way too many homeowner’s insurance statements, reside in an especially high-crime region or have poor credit, it’s likely you have difficulty discovering an insurer that’ll provide you with protection. Occasionally insurance can be obtained through high-risk niche insurance or pools providers in these circumstances; such protection is usually costly.

Risk Capital and Transference

It is possible to reduce the dangers of operating by following the speed-limit, operating defensively, sporting a seat belt, not making use of your telephone as you generate and spending additional interest in difficult driving problems like traffic jams and downpours, but regardless of how cautious you’re, you can be in an incident. You can’t anticipate that the biker may abruptly fall his bicycle off, making you swerve in to hit somebody and the additional street. Insurance helps protect you. It enables you to move nearly all a reduction to an insurance company in exchange’s monetary threat for discussing some of any reduction via a deductible and spending reduced.

Insurable Interest

Underwriting

Whenever you make an application for an insurance policy, an insurance expert may assess your underwriting threat before determining whether to matter you a policy and at what price.

Discover why when your software is denied by the insurance expert when they could be prepared to agree you should you cured the issue and find out. Before you obtain a yes or even, you are able to keep seeking different providers. To save time when high-risk or even to get insurance, a completely independent broker who focuses on people inside your scenario could be a great aid. In some instances, your choice that is only might be to obtain insurance via a high risk pool. For instance, of driving-under the impact motorists who’ve obtained numerous racing tickets in a brief period or who’ve been convicted might just have the ability to get via a high risk share, which insurance is likely to be very costly.

Just how to Purchase Insurance

Your Insurance Contract

The conventional homeowner’s insurance agreement, for instance, usually just addresses technology and jewelry up to specific quantity. You can buy a driver if you like more protection.

For more information, click here.

from Stories by Victor Onica on Medium https://medium.com/@victoronica/essential-principles-of-insurance-a45b307791ce?source=rss-436bfba22a31------2 http://choosi.ie

#car insurance #car insurance quotes #insurance quotes #home insurance #insurance #life insurance #in

0 notes

nashisabel · 7 years

Text

Essential principles of Insurance

Hazards

Dangers may generally be categorized into four groups.

Dangers that are preventable are hazards you are able to avoid. Your house can’t fall a cliff off in a mudslide in the event that you don’t purchase a house on the ledge.

Getting your money, dangers expenses, and decreasing hazards can help you save money.

Kind of risk: garage fire

The result: You've to document an insurance state that is homeowner’s.

The expense: whenever an insurance state document, you've to pay for your deductible, as well as your rates will probably increase next time you restore your plan.

Expected Insurance vs. Optional Insurance

Risk Capital and Transference

Insurable Interest

Underwriting

Whenever you make an application for an insurance policy, an insurance expert may assess your underwriting threat before determining whether to matter you a policy and at what price.

Just how to Purchase Insurance

Your Insurance Contract

The conventional homeowner’s insurance agreement, for instance, usually just addresses technology and jewelry up to specific quantity. You can buy a driver if you like more protection.

For more information, click here.

from Home & Business http://businessandhouse.blogspot.com/2017/05/essential-principles-of-insurance.html http://choosi.ie

#car insurance #car insurance quotes #insurance quotes #home insurance #insurance #life insurance #in

0 notes

fryerjames28 · 7 years

Text

Essential principles of Insurance

Hazards

Dangers may generally be categorized into four groups.

Dangers that are preventable are hazards you are able to avoid. Your house can’t fall a cliff off in a mudslide in the event that you don’t purchase a house on the ledge.

Getting your money, dangers expenses, and decreasing hazards can help you save money.

Kind of risk: garage fire

The result: You've to document an insurance state that is homeowner’s.

The expense: whenever an insurance state document, you've to pay for your deductible, as well as your rates will probably increase next time you restore your plan.

Expected Insurance vs. Optional Insurance

Risk Capital and Transference

Insurable Interest

Underwriting

Whenever you make an application for an insurance policy, an insurance expert may assess your underwriting threat before determining whether to matter you a policy and at what price.

Just how to Purchase Insurance

Your Insurance Contract

The conventional homeowner’s insurance agreement, for instance, usually just addresses technology and jewelry up to specific quantity. You can buy a driver if you like more protection.

For more information, click here.

from Home & Business http://businessandhouse.blogspot.com/2017/05/essential-principles-of-insurance.html http://choosi.ie

#car insurance #car insurance quotes #insurance quotes #home insurance #insurance #life insurance #in

0 notes