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The ultra-fast-fashion company Shein spent years carefully curating its corporate identity. Its apparent goal was to create a brand born from social media, distinct from any single place but whose products were everywhere. Shein has been more successful in some aspects of this pursuit than in others. The company grew into a global online shopping juggernaut, thanks in large part to its extremely low prices. But its efforts to remain anonymous and inoffensive have been undone by allegations of labor abuses, environmental criticisms and, despite moving its headquarters to Singapore, persistent concerns about its Chinese ownership.

Its latest shape shift took place largely behind the scenes in Washington, DC, where the company took a sharp turn over the past few years into the world of MAGA. Many companies have shamelessly courted President Donald Trump, hoping to curry favor with a uniquely transactional American leader, but few appear to have gone as far as Shein. The company counts Kash Patel, the director of the Federal Bureau of Investigation, as a shareholder in its parent company, WIRED reported in February. Deputy US attorney general Todd Blanche, the second highest-ranking official at the Department of Justice, disclosed that Shein was previously one of his legal clients.

Jamieson Greer, the US Trade Representative (USTR) who serves as the president’s top adviser on matters related to international trade, also advised the company before joining the Trump administration, according to a former Shein employee as well as internal documents reviewed by WIRED. And a host of lobbyists drawn from the orbit of Trumpworld continue to push the company’s talking points across DC. Shein, which did not register hiring a single lobbyist until 2022, spent $3.9 million on federal lobbying last year, according to public records. In the first quarter of 2025, it has doled out $1.49 million.

“As is standard practice for global businesses, Shein routinely seeks counsel from a range of advisers on priority policy areas for the business,” a company spokesperson told WIRED. “We welcome the opportunity to work with policymakers and industry peers wherever we operate to make sure our unique, on-demand business model, and strict supply chain policies are well understood.” The USTR office did not respond to requests for comment.

But despite the company’s overtures, Trump has dealt Shein a series of devastating blows since returning to office. His administration imposed punishing tariffs on Chinese imports that threaten to erode the company’s price advantage and simultaneously moved to close a crucial trade loophole called the de minimis provision that allowed the ecommerce giant to flood the US with low-cost packages shipped into the country duty-free.

These unwelcome developments come as Shein has struggled in its bid to go public. It is now reportedly seeking a place on London’s rapidly shrinking stock exchange after being shut out of the US market. The company is under pressure from investors to slash its valuation to around $30 billion, a steep decline from a valuation of $100 billion in 2022, according to Bloomberg.

Ahead of the November US presidential election, Donald Tang, an East-West dealmaker who previously failed to strike it big in Hollywood and now serves as Shein’s executive chairman, was making the rounds in Washington, dropping in to chat with China hawks skeptical of the company. “He was totally, chapter and verse, singing the MAGA hymn of ‘I love Trump. I love America,’” says Michael Sobolik, a senior fellow at the conservative Hudson Institute think tank who has been critical of Shein and other Chinese companies’ lobbying efforts and met with Tang in June.

By then, Shein—once naive about how things work in Washington—had learned to play the uniquely American game of naked influence peddling. An eight-page Shein internal document from June 2023 reviewed by WIRED titled “U.S. Public Affairs Campaign Working Group List,” outlined what the company’s vast team of public and government relations professionals and some lobbyists was tasked with working on, including focus areas like US-China relations and media outreach.

Greer was then working as a partner at the law firm King & Spalding, and his focus area was described as “legal advice around international trade policy.” Two other King & Spalding partners are also listed on the document as providing guidance to Shein on related issues, such as crafting potential congressional testimony and handling investigations launched by lawmakers. King & Spalding continues to work with Shein, according to a person familiar with the situation. The law firm did not respond to requests for comment.

During Trump’s first administration, Greer served as chief of staff to the trade representative, and then went on to join King & Spalding in 2020, according to an announcement from the firm. It is unclear when his work for Shein began or how it was structured. A mandated financial disclosure that Greer filed in December 2024 before he was confirmed does not mention Shein or any of its related companies.

It does note, however, that Greer provided services to 51 additional clients that remained confidential because “disclosure of the client identity and the fact of representation would reveal a client confidence or secret.” In a separate ethics agreement about potential conflicts of interest, Greer promised to “not participate personally and substantially in any particular matter” involving parties represented by King & Spalding for one year after his resignation without prior authorization.

A former Shein employee, who asked not to be identified because of fear of retaliation, says that Greer previously advised Leonard Lin, Shein’s president for Europe, the Middle East, and Africa and global head of public affairs. One project Greer worked on, the former employee says, was assisting Lin with drafting a response to questions about Shein’s business practices raised by a bipartisan group of senators.

The senators wrote in February 2023 to Xu Yangtian, Shein’s founder, seeking more information on the company’s alleged possible ties to supply chains in China’s Xinjiang region, where the Chinese government has been accused of widespread human rights abuses against a local Muslim minority population. The letter followed a report by Bloomberg the previous year that found cotton in some Shein products it commissioned for testing matched materials that had been produced with cotton from Xinjiang.

The response from Shein did not directly dispute the reporting. It outlined the company’s regulatory compliance policies and third-party auditing procedures, at times relying on nearly indecipherable jargon. It stated, for example, that Shein developed a “proprietary material traceability information management system,” to monitor its supply chains. (The letter was signed by Lin, not Xu, who maintains an exceedingly low profile. The Wall Street Journal has referred to him as “the world's most anonymous CEO.”)

Greer’s work for a Chinese company appears at odds with the dark vision he has articulated of Beijing’s intentions to remake the global order and how it uses international trade to accomplish those ends. A month after Shein sent the letter to lawmakers, Greer testified before the House Ways and Means Committee on the US-China trade relationship, telling lawmakers that China presented an “existential” threat to the US. Beijing seeks to “dominate global manufacturing and technology to secure CCP leverage and control over the global economy and foreign governments,” he said, referring to the Chinese Communist Party. Last year, he called for a raft of changes to the US trade relationship with China, including ending the de minimis provision.

De minimis, which allows for packages valued under $800 to enter the US duty-free and with limited oversight, exploded in popularity during the Covid pandemic. Customs and Border Protection processed approximately 4 million de minimis shipments a day in 2024, up from 2.8 million the previous year, the vast majority of which originated in China. Overall, the agency says de minimis shipments account for 92 percent of all cargo entering the country. Shein said in the 2023 letter to lawmakers that most of its packages enter the US under the provision.

Adam Savit, director of the China Policy Initiative at the America First Policy Institute think tank, likens Shein’s liberal use of de minimis to broader issues he sees with Beijing's approach to trade. “The problem is China’s abuse of a global trade system that was built on the assumption that all players would abide by certain rules,” Savit says. For example, China does not extend the same de minimis benefits to the US. Trump “abhors lack of reciprocity, and the loophole is one of the most extreme examples,” Savit says.

Shein has already begun raising its prices in response to Trump’s trade policies. It is likely that shipping times will increase too, not just for Shein customers but for anyone purchasing low-cost goods from China. “Because the administration wants to discourage imports from China, you are going to pay duty, and it might take longer to get cleared,” says John Leonard, former deputy executive assistant commissioner at Customs and Border Protection. “It is the execution of a trade barrier.”

In January 2024, Shein brought on longtime retail lobbyist Kent Knutson, previously the head of Home Depot's Washington operation, a hire that marked the start of the company’s more dramatic rightward turn. Three months later, financial disclosures show, Patel, now the FBI director, began working as a consultant for an entity in the Cayman Islands called Elite Depot—the parent organization of Shein. Patel’s deal with the ecommerce giant was structured in an unusual way: He was compensated for nine months of work with stock valued at between $1 million and $5 million.

Patel retained his stake in Elite Depot despite being confirmed as FBI director, giving him a direct financial interest in a Chinese company. If Shein goes public, Patel’s shares would be his to trade on the open market. (Patel was named a senior fellow at the America First Policy Institute during the period he was consulting for Shein. Savit, who authored a highly critical report on the ecommerce company, declined to comment on Patel’s work for Shein and other lobbying done by current Trump administration officials.) A Shein spokesperson also declined to comment on Patel’s stake in its parent organization.

A group of Democratic lawmakers wrote to Patel in February asking for more details about his role at Shein. They have not gotten a response, says a spokeswoman for Senator Adam Schiff, who organized the letter. The number of people willing to work for Shein shows “the low price that DC swamp creatures will sell their souls for,” Sobolik says. He cautions that, despite the company’s setbacks, Shein will be angling for a reprieve when trade talks begin again and is hoping its Trump-friendly connections eventually pay off. “They are going to have to hope and pray that whenever America and China start talking about some sort of an off ramp, that they are one of those bargain chips,” he says.

Less than a year before Patel began working as a consultant for Shein, his Trump administration colleague, Secretary of State Marco Rubio, was warning his then senate colleagues about the company, arguing it “steals intellectual property, infringes copyrights, exploits US trade law, and uses fabric linked to Uyghur slave labor.” Rubio was particularly critical about Shein’s efforts to influence lawmaking. “Shein is hiring DC lobbyists to protect the trade loopholes that allow it to avoid accountability,” he wrote in a letter to his Senate colleagues. “No one should be fooled by Shein’s efforts to cover its tracks.”

[arientechnologyme-blog]

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A strong brand presence is the starting point of eCommerce selling. For a website, typically, the first few seconds of a visitor are the make or break moments that either create or erode a business opportunity. We, at Abi-Tech Solution, by working closely with clients, not only rely on rich design and content, but produce functional design interfaces with excellent usability. We do not follow any ad hoc approach; ours is a highly systematic process — we give careful ears to your ideas and come out with a basic note based on their requirement. After having a tête-à-tête with our client and visualizing his/her requirements together, our team helps conceptualize and put together a unique concept that meets their requirement. This is followed by the project brief and development of a project brief and well-defined plan of action (POA) before we start with the design process so that the client is kept abreast of the constant development updates and incremental changes.

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What Are The Top Options For Ecommerce Business Solutions?

                          E-commerce business solutions vary relying on a enterprise's necessities. These solutions can be bought in a 'ready made' state or require a custom tailored solution. Some commonplace e-commerce business solutions are delivered below:

Content management: This solution is the framework that controls the website content. Ready made content management structures may be bought on the enterprise level or sought through open supply sharing networks. Design templates can accommodate the combination of content structures inclusive of Drupal, wordpress and Joolma. This allows an organization to update content dynamically at the fly. Businesses that require large scale solutions can build from the floor up or purchase excessive quit organization versions. Those are commonly more price.

Payment Gateways: Business ecommerce solutions to facilitate transactions encompass third party companies and services provided by means of local banks. To integrate your website with your bank account is usually extra expensive until you support a large quantity of transactions. Setup fees, month-to-month access fees and programming prices constitute part of this procedure.Third party business solutions consisting of PayPal and 2 Checkout provide the seller with the ability to transact in more than one currency without integrating at once right into a bank account. The cash can be later transferred into your account by using wire or direct deposit.

Safety: Defensive your web site from outdoor malicious attacks is a top priority for all ecommerce site owners. Reported cases of identification theft erode client self assurance. Installing firewalls and the usage of a service including hacker-secure can defend your infrastructure and enterprise reputation. Security is a developing area of concern for all website owners. Employing the proper ecommerce business solution to guard your system must be part of each ecommerce platform.

E-mail: Third party e mail offerings permit web site owners to speak and retain data of their customers. Companies including Aweber and Getresponse host databases and provide the front ends to correspond with customers.

Hosting: Ecommerce business solutions for web hosting cater to organizational platform and purposeful requirements. Typically the web development organization can recommend or has arrangements with web hosting services. This requires for a technical understanding to choose a service this is suitable to your site framework.

Custom e-commerce internet solutions for enterprise: This requires for the offerings of a programmer who can work to put in force the technical scope. Internet tendencies have reached a level wherein the various not unusual necessities of ecommerce web sites may be fulfilled by price effective third party solutions. If the technical requirement is more complicated in nature, a custom technique is needed.

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[digimgl]

[maxihealth]

Health Care Providers Grow Consumer-Facing Muscles Driven by Retail & Tech-Health Competition

As patients continue to morph into health care payers, they’re increasingly expecting value-for-money, transparency, and customer experiences that show respect, bolster trust, and deliver quality services. Is that so much to ask from health care providers?

Sure is, as it turns out, based on this year’s annual report from Kaufman Hall, the 2019 State of Consumerism in Healthcare: The Bar is Rising.

For several years, Kaufman Hall have developed an Index of healthcare consumerism based on several pillars that, together, gauge health care providers’ performance on consumer health engagement. Providers fall into one of four tiers, ranging from Tier 1 which is the all-in, dedicated focus to build a consumer-centric infrastructure (e.g., price transparency, strategic pricing, multiple access points) to Tier 4 at the bottom, where a provider isn’t working on consumer-oriented strategies to help succeed in the current environment. The Index bakes in four scores: access, experience, pricing strategy, and consumerism infrastructure.

Here are the 2019 scores for each consumerism metric.

While the proportion of providers in Tier 1 stayed the same at 8% and close to the same in Tier 2 (24% vs 23%), providers’ overall index scores eroded in Tier 3: the number of providers operating in the lowest consumerism tier grew from 17% to 29% of providers.

The demand-patient side of this equation is clear: that peoples’ expectations for customer experience have been raised by other retail and service moments (which I referred to in the chapter, “The Amazon Prime-ing of Health Consumers” in my book HealthConsuming).

Looking forward to the next five years, health care providers polled in the Kaufman Hall study saw strong threats from Amazon, CVS Health/Aetna, UnitedHealth Group/Optum, Apple and Google/Alphabet. These organizations represent combinations of digital tech, retail health and vertically integrating health plan/physician services/data analytics. With the exception of UHG/Optum, the four other identified competitors all have direct-to-consumer chops that are indeed primed for health consumer engagement.

What these organizations tend to do better than the legacy health care system is design streamlined and enchanting digital customer experiences, bring transparent pricing to the consumer, and invest and continually develop infrastructure. In a recent study from PwC/Strategy&, roughly equal numbers of consumers said they’d truly digitally enabled companies and large retailers to help people manage their health.

Why would this be the case?

Underlying that trust-for-health was communication of a value proposition and transparency — the kind of which Amazon, for example, delivers on their ecommerce platform.

The third bar chart gauges providers’ “consumer convenience initiatives,” on-ramps to retail-facing health services. The most widely available programs were online scheduling for patients (new and existing), evening and weekend hours, same-day appointments, “reserving” in an urgent care queue, and walk-in clinic hours.

Another flavor of health care convenience is virtual health care via broadband and mobile platforms. Kaufman Hall believe that virtual care supplies by providers are limited and in the early phase of offerings. Site-to-site care, such as telestroke services, are the most common virtual care flavor, used by 30% of providers. Direct-to-consumer telephone visits are offered by 22% of providers, followed e-visits (through an online questionnaire — I assume asynchronously) and video visits (which I assume are synchronous, real-time), each offered by 20% of providers.

The key takeaway of the report is that “consumer experience efforts remain limited,” Kaufman Hall recognized. Their call-to-action is for health care providers to adopt a hospitality mindset to “delight” and not just “satisfy;” to address all aspects of a consumer experience from work-flows to organizational culture; and, to address the entire care journey to streamline care and ensure continuity of handoffs through discharge to the home.

While patient portals are widely adopted, evidence is that patients largely do not tap into these and when they do, have sub-optimal “consumer” style experiences.

Kaufman Hall received input from over 200 executives from academic medical centers, children’s hospitals, community hospitals, and health systems.

Health Populi’s Hot Points:  What makes a patient a loyal health consumer to a health care provider? The NRC Health Consumer Loyalty Awards winners for 2019 were published last week and give us some insights into the drivers for health care loyalty. This is the second year NRC has conducted this study.

The 2019 top “best in class” award winners were:

Brigham and Women’s Hospital (Boston)

Hospital of the University of Pennsylvania (the only one of these 10 to be named “best in class” two years in a row)

Kaiser Permanente Roseville Medical Center (CA)

Methodist Le Bonheur Germantown Hospital (TN)

Parkview Regional Medical Center (Fort Wayne, IN)

Saint Luke’s East Hospital (Lee’s Summit, MO)

St. Luke’s Hospital (Chesterfield, MO)

St. Vincent’s Birmingham (AL)

Texas Children’s Hospital (Houston), and

UAB Hospital (Birmingham, AL).

NRC Health assessed 300,000 U.S. consumers’ views on seven factors of health care loyalty: access, brand score, engagement, need, motivation, experience and Net Promoter Score (NPS).

“We are seeing a shift now more than ever as hospitals and health systems begin to fully understand the importance of offering a comprehensive, compassionate and accessible care model,” according to Brian Wynne, VP and General Manager at NRC Health. “The organizations recognized by the Consumer Loyalty Awards are leading the way in the healthcare industry; however, the industry as a whole still has a long way to go.”

Wynne’s observation echoes that of the Kaufman Hall report. Whether CVS/Health, Amazon and Apple will “win” consumers’ health care loyalty in time remains to be seen. But taking pages from their CX playbooks on consumer experience will surely help health care providers and plans raise their game to health care that patients expect, deserve, and increasingly pay for.

The post Health Care Providers Grow Consumer-Facing Muscles Driven by Retail & Tech-Health Competition appeared first on HealthPopuli.com.

Health Care Providers Grow Consumer-Facing Muscles Driven by Retail & Tech-Health Competition posted first on https://carilloncitydental.blogspot.com

[bigiltokswebsitedesignerode]

Website Design Company, Digital Marketing Services, Erode. Bigil Toks is an award-winning Website Design Company in Erode and Digital Marketing Company in Erode that specialises in web design, mobile application, SEO Website Design, eCommerce Website Design, and digital marketing in Erode, including SEO, SMM, PPC social media marketing, YouTube advertising, and public relations services and brand development in Erode, India. Bigil Toks was recently recognised by Google as one of Erode's top Digital Marketing & Web Design Agencies. offers SEO services in Erode, Tamil Nadu, India Bigil Toks - Website Design in Erode | Digital Marketing in Erode | SEO in Erode Website: https://bigiltoks.com/digitalmarketing/ Website: https://bigiltoks.com/webdesign/ website: https://bigiltoks.com/advertise/ website: https://bigiltoks.com/seo/ website: https://bigiltoks.com/it Follow us on Facebook: https://www.facebook.com/bigiltoksplus Google My Business: https://g.page/r/CRrTf61Gs_FLEAE Follow us on Twitter : https://twitter.com/bigiltoksplus Follow us on Pinterest: https://in.pinterest.com/bigiltoks Follow us on Instagram: http://instagram.com/bigiltoksplus #DigitalMarketingAgencyinErode #WebsiteDesignCompanyinErode #EcommerceWebsiteDesignCompanyinErode #WebDesignCompanyinErode #SEOCompanyinErode #InternetMarketinginErode #EcommerceWebDevelopmentinErode #WebDesignerErode #WebsiteDesigninErode #SocialMediaAdvertisinginErode #BigilToks #WebsiteDesignErode #WebDesignErode #Webdevelopmentinerode

[jayamwebsolutions]

How Outstanding Web Development Solutions Shape The Growth Of Ecommerce Marketing?

Introduction

In today’s market most of the businesses have their own web presence. But sadly, many websites are poorly developed and that is not going to help them get ahead or stand out. The huge demand of modern technology has put pressure on web development companies to incorporate latest technologies to web stores. These days’ online stores are the most popular and best way to increase the business in commercial sector. If you work with best web Development Company in Chennai, you can get the website as you desire.

Web development trends that make Ecommerce a profitable industry

Good web development qualifies a successful ecommerce website design. The way how the website looks conveys the users whether they want to do business with you in fraction of seconds. 

Keep it simple

One of the top rules that are followed by web development companies during web development activity of online stores is keeping the design simple. They are insists their clients about the point the more the elements on the page, more it will be distracting the visitors from the major point. A simple, clear and clean design ensures that viewers are not distracted and makes you keep focus on sales. As well if the journey of customer to website is simplified, it maintains your brand’s equity.

A successful ecommerce store is the one that extends the experience into a digital medium without eroding the power of brand which has already established. When you get cleared about this, your partner will focus on activities that need to start selling straight away and building a custom design to match your business.

Shopping cart

It is key factor in the development activities of web development companies in Chennai. It is a stage where the purchases are finalized, so you can’t afford to lose a potential customer. If you have picked a right provider, they enable you to make a list of unlimited products, categories and pages, assuring you are not restricted. 

High resolutions images

Online shoppers are not going to see a product physically, so they will expect to see products in multiple angles and wish to have zoom in feature to get a feel for the product. Hence technical considerations for your product images and videos are crucial. And one more thing to ensure is it don’t take too long to load, else it may lead to customer drop off.

Considering this and keeping this in top priority, ecommerce web Development Company in Chennai offers incredible development solutions for the customers with splendid experience.

Let us have a look at major e-commerce players in the world

If you are going to shift your business from traditional to digital then you must know about the influence of web development on your ecommerce store before you start selling your products. Let us have real example with narration so that you can ensure your digital partner offers your customers a robust experience. 

As you are aware, the reach of big brands like Amazon, Flipkart, Alibaba are expanding much more to the new markets. On seeing the reach and wide popularity of these big players, new people are making their entries in to the segment at very fast pace. The recent deal between Flipkart and walmart is a significant step in showing it. This is an indication of high potential of the market. But how these big brands allure people to them? Convenience, comfort, credibility and great deals! No one can deny that.

Wishlists – What is better than having customers save items they want and will likely buy in the future? It is a remarketing campaign dream. Brands are creating this individualized option to drive engagement.

Find in store – Recently you have looked at the option available in the check-out of Flipkart, whether thr eproduct delivered at you or you can pick up from a store. Sometimes people don’t want to wait for a product to ship. They want instant gratification. Brands use of this curiosity of people and make the deliveries still simple by having access with local stores.

Most ecommerce websites use special offers and introduce discount carnivals through their standard marketing practices like email, social, text, etc. When shoppers realize they are receiving a special deal, they are motivated to buy more and spend more time in such websites.

Get started 

No matter what category your business products are, proficient ecommerce web development companies give you an incredible opportunity with tried-and-true features blended with innovative new elements that gives your shoppers fantastic shopping experiences.

Seize the opportunity and get your web store!

[listiqueblog]

Why Retail is Dying: The Self-Inflicted Wounds Theory (and What’s Next)

The commonly accepted view of why the traditional brick and mortar retail business is imploding is that Amazon is out-executing and simply eating everyone’s lunch.

While it is true that Amazon has built an incredible business around a number of significant competitive advantages and the consumer product discovery process has profoundly changed due to consumers’ adoption of mobile and social media — that doesn’t tell us the entire story.

My view is retailers are suffering most from self-inflicted wounds in response to changes in market equilibrium between retailer, consumer and brand.

Catching a Falling Knife

Retailers overbuilt. Period.

They didn’t overbuild because they were stupid and felt like wasting money.

They overbuilt because they missed early signs of rapid ecommerce adoption and the impact that mobile devices would have on steepening that adoption curve.

That fundamental miscalculation combined with industry standard long-term leases for big box retailers, then further exacerbated with public earnings expectations driving aggressive store roll-out schedules formed the perfect storm for traditional brick-and-mortar retail.

The outcome? Too much capacity, not enough demand.

But the subsequent response to all that excess capacity is mostly self-inflicted.

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The Retailer-Supplier Arms Race

In most, if not all industries, long-term profits are compressed over time where only those with the lowest cost advantage and lowest cost of capital can survive.

Retail is no different. The overbuilding of retail outlets only helped to accelerate this process.

To ease the pain of excess capacity, retailers do what companies do in such circumstances; they disrupt long-standing equilibrium and kick off an arms race by squeezing their suppliers without mercy.

Here’s what happened:

Retailers demanded higher margins, return allowances, marketing contributions, markdown dollars and hundreds of other “programs” that all favor the retailer and stack the deck against the consumer product company.

To add insult to injury, retailers also resorted to private labelling and knocking off their suppliers’ best selling products to capture more of the margin dollars on fast moving products.

And to top it off, in order to attract traffic in an increasingly homogenized world, retailers have taken to a strategy of endless discounting which weakens the brands they carry and erodes much needed contribution margin. All of which has created a feedback loop which puts pressure on retail execs to squeeze their suppliers even more.

Not a pretty picture.

The Next Big Hit

If you have ever spent more than 15 minutes working with large retailers, you know they are perpetually craving new products.

They are forever addicted to the next hit product because hit products bring the thing they need the most: foot traffic.

So, instead of cultivating and developing relationships with emerging brands by offering incentives to innovate in concert with the retailer (they will tell you they do this but ask any new brand how their roll-out at “mega store x” went and you will hear a different story), they deploy draconian contractual provisions which are exactly the opposite of what fragile, new companies need to succeed and continue innovating.

The key takeaway is that the retailers themselves have created a serious threat to their flow of product. As I mentioned above, Amazon is without a doubt a major competitive threat, but what most people don’t realize is that the retailers have been busy strangling themselves.

All of which leads us to the current “death of retail” moment.

Stop over-building. Open SaaS is here.

Adapt your business to changing consumer buying habits and an ever-more competitive industry.

Open SaaS gives you the flexibility you need to stand out, the data orchestration you need for operational efficiency and the low total cost of ownership that lets’ you reallocate dollars to marketing spend, not technology debt.

The first step to a platform migration is an RFP. Our free template includes more than 100 questions to send to all platforms you are considering, including:

Hosting & Security

Design & Development

Marketing and Expanding to Omnichannel

Get the template. Save yourself time. And begin future-proofing your technology stack. 

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The Microbrands Strike Back

Whether you are an emerging brand or an industry giant, in the last few years, there has been a proliferation of SaaS tools that enable a company to control every aspect of the consumer product value chain.

Whether it is developing and sourcing new products or targeting and converting new customers, tools like BigCommerce, Mailchimp, OptinMonster, ShipStation and many, many more have greatly reduced the barriers to entry for conceiving of, producing, marketing and fulfilling a consumer product.

As is typical when you dramatically lower the barriers to entry for a given industry, a wave of new start-ups enter the market shortly thereafter.

New brands are quite literally popping up every day.

While many of these brands will fail, the truly innovative ones will succeed. And now, instead of having to hope they get picked up by large retailers, they can start selling in a matter of minutes using BigCommerce.

There is no need for rent. No need for long-term contracts. Just sign up for a free trial of your favorite ecommerce platform, connect your free Mailchimp account and you are on your way.

Large consumer product companies have adapted too.

In response to retailers attempts at gaining leverage on their suppliers, large consumer product companies have launched their own counter-measures such as building out direct-to-consumer channels while smaller players have been forced out of business or have had to dramatically alter their channel strategy.

Now, instead of relying on the foot traffic of retailers, they can target new customers with microscopic precision.

These same brands can fulfill their orders directly through their own distribution network or the many capable 3PL players in the market.

Getting direct access to the end consumer has never been easier on one hand and it has never been more competitive on the other.

These changes have delivered the last thing traditional brick-and-mortar retailers needed; more competition.

Attack of the Microbrands

A deep-dive analysis of the rise of the microbrand using hyper-targeted marketing and just-in-time manufacturing by Scott Belsky, CPO at Adobe.

Read it on Medium here.

“Retail is Dying,” or The Three Front War

Yes, sure Amazon is eating their lunch, but now in addition to trying to defend against a strong adversary with a significant scale advantage, retailers have opened up wars on two more fronts:

Rapidly emerging brands that are skipping retailers entirely like SA Company

Large consumer product companies that have had enough of the draconian terms forced upon them by the largest players in retail.

So, now retailers find themselves fighting a three front war all the while the underlying economics of the retail business worsen.

This is a recipe for disaster.

Retailers are being clubbed by the almighty Amazon while being subjected to the death of a thousand cuts from new brands that are chipping away at every conceivable niche and micro-niche.

Not surprisingly, the number of retail bankruptcy filings has increased significantly and is unlikely to subside any time soon. At the time of writing in 2018, there have already been 6 retail bankruptcies.

The dynamics outlined above are not short-term disruptions to an otherwise healthy market. They are significant and long-lasting changes that will require wholesale changes in operating tactics, channel strategies and financial levers.

Historically, change of this scale works out poorly for the incumbents.

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Why Retail is Dying: The Self-Inflicted Wounds Theory (and What’s Next) published first on https://goshopmalaysia.tumblr.com

[allineednow]

<p>The Way to Compete With Amazon: The Amazon Survival Guide</p>

Amazon's dominance over the eCommerce marketplace is almost scary.

Not just that, but their most loyal customers are also incredibly brand loyal. Prime customers routinely spend twice as much as non-Prime ones. It doesn't matter stories or which stats you read. They're all the same in the long run. Amazon dominates just. It's often the final and first destination.

But that doesn't mean they should be your only online marketplace option. You should avoid listing products on Amazon in many cases.

Here's what you can do instead to live in the age of Amazon and why.

Why Moving Your Products to Amazon Is Not The (Only) Solution.

Amazon has ALL of your clients' data. It All.

They understand profit your pricing, and sales volume. They understand where your customers buy from, who they are personally, and what else they buy.

And they're beginning to use that extensive knowledge for their own private gain.

"Amazon has the ability to track both what people are buying as well as what they hunt for and can not find, providing the e-retailer a huge advantage on smaller sellers."

Amazon is currently climbing their own label, AmazonBasics, which appears similar to a number of the bestselling products on their own platform.

By way of instance, Rain Design's laptop stand has been one of the most successful products to date. It has been a bestseller on Amazon for a decade.

A bestseller that is, until AmazonBasics introduced a laptop that is similar cut and stand into Rain Designs' sales.

Harvey Tai, the general manager for Rain Design, told Fortune,

"There's nothing we can do about it as they did not violate the patent."

Rather, collecting data is sitting back. They're spotting trends and predicting what customers will buy.

What do you think will happen when your product(s) begin gaining some traction? Amazon knows just how much money you are making on their stage.

They make their own version, just like the laptop stand above. They'll slash at the price in half. They'll add in their vaunted shipping to begin eroding your market share.

And you'll be left in the dust. You can not compete with Amazon. Think this is just an isolated incident? Think again.

You can pick just about any product category off the top of your head. Do a quick search and you'll see an AmazonBasics alternative to the Best Seller.

By way of instance, they dominating patio furniture. And they're price.

In a race to the bottom, where everyone is competing on price, guess who wins?

Volume sales has been pursued by Amazon . There's no one better at exploiting economies of scale - and picking up a couple of pennies on each product sold - since they can move millions of units per day.

Let's do another search. Check out printer paper for your personal computer and here's what you'll see:

This one is interesting for a couple of reasons.

Once again, AmazonBasics is coming in lower priced.

But they're also going to ship it in half the time of HP's version.

Guess which one you are likely to buy? There's no question.

It's not if, but when Amazon will enter your space. Just ask Walmart. What is the first thing Amazon is doing with the Whole Foods that are newly acquired? Slashing prices.

Not recklessly, but intelligently. By way of instance, Amazon has been one of the leaders in pricing for ages. They test and iterate pricing faster than anybody else.

(picture source)

See who is on the very bottom of the graph in green? Toys R Us. The same retailer who now, a couple of years on, just declared bankruptcy.

These things do not happen overnight. They have been happening for years. AmazonBasics dates back to 2009.

But now they're finally expanding. And, unfortunately, you have limited control unless you are an established global brand, in handling their discounting strategy.

You don't have to give up on Amazon. However, you do not need to put all your eggs in their basket, either. (Unless you are ok with those eggs being sold for a lower price with a faster shipping time.)

The only way to go toe-to-toe together is to go beyond simply list products. Treat it like a real-time auction where every little optimization counts. That means you'll want to bring for ads/creatives with A/B testing from your SEM individuals.

PRO TIP: Coredna provides many of these attributes for you. You'd need entrepreneurs working on a project which may take weeks, developers, and designers.

Now, even non-technical users can create sophisticated tests within only a couple clicks.

Best of all, they already incorporate with Google Analytics reporting, too.

Beyond that, you can diversify your plan. While they may be the largest player, the good news is that Amazon isn't your only option out there.

In fact, teaming up with market marketplaces to securing clients, or taking alternative routes might be a better fit for your brand in the long run.

Here's where to get started.

What To Do Instead of Competing Head-On With Amazon

Amazon might be the all-mighty, but it is not the end-all-be-all.

It's a fantastic idea and an investment that will likely prove worthwhile in the long term, while it might take a bit longer to find up-and-running with unique avenues.

Listed below are a few Amazon alternatives available.

1. Use Niche Marketplaces

Yes, Amazon is the dominant product marketplace.

However, it's far from being the only one.

(picture source)

As a business, they can not manage to get into price wars. So they keep a close watch on profit margins and distribution agreements prior to listing together.

All marketplaces are an essential evil. They demand discounts and a cut of the profits. But they're also one of the best (if not, the only) ways to build awareness for new brands in the early stages.

The trick is to diversify your options so a single platform can not make or break you (like Amazon). And make sure that the terms work for you and that the marketplace represents your brand and image.

2. Build Your Own Database And Listing

And this enormous growth had nothing.

How did they do this?

They have managed to use Instagram and Facebook ads to construct a pipeline of prospects to market directly to the end-user.

By way of instance, they use content-based top of the advertisements to build interest and attention around their products up.

(picture source)

Then, they can use Dynamic Product ads to automatically retarget individuals who were just on their site. For example, you might check the Grey Whale Long Sleeve Onesie out.

And a few minutes later, guess what catches your attention back

You can make audiences based on your clients. These allow you to find brand new people who share a great deal in common with the individuals who spent money.

Advertising isn't a gamble. It works, and it ought to be an investment.

By way of instance, the more tightly targeted your audience Per.

(picture source)

This experiment from AdEspresso indicates that the Cost is almost cut by a 1% lookalike audience in half versus the 10 percent lookalike audience.

Now, imagine how that compares to an untargeted, random crowd people usually go after.

3. Give People a Reason To Shop With You Personally

There's a reason people shop on Amazon all the time.

The products are among the most affordable, the delivery is among the fastest, and the yields are among the safest.

Would you shop anywhere

That's the question to answer. How can you give a much better reason to people?

The answer is to promote unique color variations, warranty deals, exclusive offers, and more.

You could try looking at what the competition is doing. But that sort of mentality doesn't always work out nicely in the end. What works for them doesn't mean it'll work for you.

Another trick is to look at how different companies in other industries are tackling similar problems.

By way of instance, the travel sector is plagued by lots of the very same issues. Aggregators like Expedia take a huge cut off the top.

Here's how the Bellagio in Las Vegas responds.

"We guarantee that if you find a lower third-party room rate within 24 hours of booking on our website, we will not only match that rate, but give you an additional 10% off the lower rate."

They do not stop there, though. They also list out a couple of additional reasons like no hidden fees, better payment terms (book today, pay later), more cancellation policies, and other exclusive offers.

Hotels commonly use reward points that customers can exchange for bigger rooms, upgraded service, etc.. Except, they won't give points out .

So in the first instance, they're rewarding you with extras. In the event you don't book through 19, and then in the second, they're taking things away. They have gone to hand out benefits you can not get anyplace else, eliminating the need for you to book through another marketplace or site.

The other bonus is that the whole experience is owned by them. They're able to make sure that the customer has a positive, consistent experience from beginning to end. This is exactly what omnichannel promoting is all about - a seamless and consistent experience across channels.

Working with partners and other marketplaces - like Expedia, Booking.com, or Amazon - compels you to turn a lot of this control over and hope for the best. Amazon, for instance, doesn't (generally) allow their retailers to "own" the packaging. Do you have a exceptional product packaging or unboxing experience that is a part of your brand? Yeah, you can not  really do this with Amazon.

4. Limit Products on a Competitive Marketplace Platform

Amazon is excellent for providing quick responses. It's kind of like Google AdWords in that sense as you can get almost instant direction on what's working (or not working).

In contrast, waiting for the SEO ball to get rolling takes forever. That selling through your site in the early days often doesn't pay off.

So you can use other marketplace platforms that are competitive and Amazon for a fast test bed for new products. Then, you can also try using a difficult minimum advertised price (MAP) to control how other sites price your goods.

By way of instance, you may institute aprice "floor" so that no matter what happens, your margins will adhere inside a generally-accepted range. That way, pricing ought to be consistent across customer touch-points if it pops up for less somewhere else, so some will not feel cheated.

However, it can help you hold margins company.

The problem, of course, is currently holding sites and other retailers accountable. If you tell them shipments will stop if pricing drops below a certain point, you want to be able and prepared to act on that promise.

Both will aggregate data to tell you precisely what people are charging across the 'net'.

They feature an enforcement email support to make sure all parties are complying. It can help you automatically fire-off a consistent sequence of messages that vary from policy notices to legal actions.

(picture source)

Sell Smart, and You May Just Survive

Amazon's dominance in the eCommerce world is unmatched, and they're not going anywhere anytime soon.

They are convenient for buyers, making them a convenient and enticing marketplace for sellers. The problem is that Amazon is continuing to cut into merchant's sales. Fees are not the only issue or even the worst.

AmazonBasics is literally pasting and copying your products, while offering better pricing and terms of consumers.

It's already happening in categories like patio furniture and printer paper. The solution is to diversify. Use Amazon like getting feedback and you extra focus, for what they're good at.

However, you should be exploring niche marketplaces, by building out your pipeline going directly to the consumer, using incentives for people to buy direct, and setting limits on these marketplaces.

Weaning yourself isn't straightforward. It will not happen overnight. But in the long term, it is going to be one of the best bets you've got for a future.

Work with other niche marketplaces.

Build your database and list. Remember the money is from the list.

Give people a reason to shop on your site. If they shop on your site have a think about ways people can acquire experiences and values.

Limit products on a competitive marketplace platform. Use Amazon (and the likes) as a testing ground and have a tricky minimum advertised price.

Do you have means to live in the age of Amazon? Leave them.

[ektarfan123-blog]

Business Process Management and IT Services Company in India

Revinfotech pvt. Ltd. Is a best website designing , Web Development Company  and Business Process Management company in India and we provides you Best IT Services  including , business process management , Shopify Website development , Content Management System , CMS Web Development , custom application development , SEO and Digital Marketing Services , IT Services , Mobile application development , E-commerce solutions , Banking and financial services , Enterprise solutions Development , Web and Apps Designs , Word Press Themes and plugins development . Avail the best IT solutions at affordable cost from Crescendo. It is the best of all to be selected for your work.

Competition in vertical markets is more intense than ever before - customers are more demanding, regulations more onerous and the pace of innovation unprecedented.

Partnering with RevInfotech enables an enterprise to cultivate meaningful relationships, grow market share, ensure regulatory compliance and stand out as an industry innovator.

Our industry leaders possess years of experience working directly in these key vertical markets, in both IT and business roles. They understand the industry, its intricacies and nuances, its challenges, and the importance of staying on top of the ever-evolving marketplaces, customer demands, regulations and more.

RevInfotech can be deployed within any industry vertical and across any department to equip you with the right tools that will allow your company to adapt and thrive in changing markets.

Have successfully delivered more than 500+ small to large e-commerce projects in Shopify, Magento, and Word Press & PHP. Our experts are having immense experience in providing end-to-end eCommerce solution for your retail business.

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Have successfully delivered more than 500+ small to large e-commerce projects in Shopify, Magento, and Word Press & PHP. Our experts are having immense experience in providing end-to-end eCommerce solution for your retail business.

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As there is Increase in the demand of health care, this is the fastest growing industry. We at RevInfotech are making tomorrow's healthcare industry more effective and affordable by developing solutions that strongly impacts healthcare organizations.

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We are partnered with leading banks and financial institutions and provided them custom banking solutions; RevInfotech is the partner that gets you desired results: optimized your investments, enhanced institutional operational efficiencies, save time and minimized risk.

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We keen to deliver innovative business and technology solutions such as IOT (Internet of Things) to our clients that enable agility in new product development, manage cost out of business operations. With RevInfotech you can identify the ideal platform for complete hosting of your entire IOT.

Business Process Management

Every business starts with the primary objective of customer satisfaction, reduce costs and increase efficiency across the business. Business process management has evolved to the next level and now it is a widely-accepted practice in the software development environment.

Custom Application Development

We know, often - the software that suits your specific needs simply aren’t available on the market. When packaged solutions and software aren't suitable and flexible enough for your business, then RevInfotech can help you to build the desired custom application according to your specifications.

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Whether you're looking for a solution by industry, core discipline, or corporate challenge, RevInfotech can deliver the best-in-class solutions to suit your company's needs.

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This is nice for exposing more information about an image. It has roots in a piece of classical Latin literature Contrary to popular belief is not simply random text.

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Design is not only about how things look pretty, it's your chance to engage people to make your website, web application stand out from the competition. Bale Studio creates amazing designs.

Word press Themes & Plugins Development

From blogs to Simple Corporate Websites or Complex Portals. We can build it all on Word Press themes & Plugins. With our custom themes, you'll have the perfect combination of beautifully designed website and an easy to manage back-end.

IOT

We provide end-to-end CRM software services to start-ups, small and medium-sized businesses and large enterprises. Our team is having extensive domain knowledge in various CRMs such as Zoho, Sales force etc. Specialization in the Development and Customization of CRM software solutions and have a proven track record of Successfully Developing and deploying several CRM Projects across Different Verticals.

CRM Solutions

Competition in vertical markets is more intense than ever before -customers are more demanding, regulations more onerous and the pace of innovation unprecedented.

We are positioned in the market as one of the trust-able partners for the development and deployment of Internet of Things solutions across industry verticals. Partnering with RevInfotech enables an enterprise to cultivate meaningful relationships, grow market share, ensure regulatory compliance and stand out as an industry innovator.

Are you facing following issues with your business?

·      Lack of access to the right technical resources.

·      Cash crunch preventing you from expanding your team

·      Core members wasting their time doing mundane and repetitive tasks.

·      Deadlines for deliverable being pushed back due to resource crunch.

·      Core members wasting their time doing mundane and repetitive tasks.

·      Deadlines for deliverable being pushed back due to resource crunch.

·      Ideal markets situated too far away from home base.

·      Rapidly eroding capital base because of ballooning expenditure.

How we come up with best solution of your above issues?

·      Your each project will have a dedicated project manager/Co-coordinator

·      You can directly send your instructions to team via Skype, Email or Project management tool

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[domazonwebsitedesign]

DOMAZON WEBSITE DESIGN COMPANY INDIA

DOMAZON WEBSITE DESIGN COMPANY INDIA

Source: DOMAZON WEBSITE DESIGN COMPANY INDIA

  Domazon India Provides Indias Best Website Design and E-Commerce Development Company in Erode, Tamil Nadu. Domazon Indian Website Design Company specializes Business Website Design Templates, Corporate Website Designs, E-Commerce Website Developments, Software Solutions, Professional Business LOGO Designs, Bulk SMS Solutions, Matrimonial Website…