#top salesforce chrome extensions

[ourjobagency]

Discover top Salesforce extensions empowering developers in 2023 for streamlined coding, deployment, and improved functionality.

[cymetrixsoftware]

TOP SALESFORCE CHROME EXTENSIONS TO IMPROVE SALES EFFICIENCY

Salesforce Chrome extensions are powerful tools that can help streamline tasks, improve productivity, and enable the sales team to work more efficiently. Here are some of the best salesforce chrome extensions: 1. Salesforce Lightning Inspector 2. LinkedIn Sales Navigator for Salesforce 3. Salesforce API Fieldnames 4. Salesforce Navigator 5. Cirrus Insight These are some of the best Salesforce Chrome extensions you can use to enhance the efficiency and productivity of your sales team. If you want to know more about each Chrome extension in detail, you can learn more about Top Salesforce Chrome extensions.

[b2bblogsacceligize]

Next-Gen B2B Lead Generation Software Platforms to Boost ROI in 2025

In 2025, precision is everything in B2B marketing. With buyers conducting extensive research before engaging with vendors, companies can no longer afford to rely on outdated or generic tools. This is why the adoption of next-gen Lead Generation Software has surged across industries. These tools are now smarter, faster, and more predictive than ever, making them central to any modern sales and marketing strategy.

Why B2B Teams Prioritize Lead Generation Software

Today’s Lead Generation Software offers more than just contact databases or form builders. It acts as a full-scale prospecting engine, equipped with:

Advanced intent analytics to identify high-interest accounts

AI-powered outreach automation that mimics human engagement

Behavioral insights to guide nurturing workflows

CRM and MAP integrations for seamless data movement

Let’s explore the top Lead Generation Software platforms driving results for B2B companies in 2025.

1. LeadIQ

LeadIQ helps B2B sales teams prospect faster and smarter. As a cloud-based Lead Generation Software, it focuses on streamlining contact capture, enrichment, and syncing to CRM platforms.

Key Features:

Real-time prospecting from LinkedIn

AI-generated email personalization

Team collaboration and task tracking

Syncs with Salesforce, Outreach, and Salesloft

2. Demandbase

Demandbase combines account intelligence with intent data, making it a powerful Lead Generation Software for enterprise-level ABM strategies. In 2025, its AI engine predicts purchase readiness with impressive accuracy.

Key Features:

Account-based targeting and engagement

Real-time intent signals and analytics

Predictive scoring and segmentation

Integration with MAP and CRM systems

3. AeroLeads

AeroLeads is ideal for SMBs and B2B startups looking for affordable yet effective Lead Generation Software. It enables users to find business emails and phone numbers from LinkedIn and other platforms in real-time.

Key Features:

Chrome extension for live data scraping

Verified contact details with export options

Data enrichment and lead tracking

Integrates with Zapier, Salesforce, and Pipedrive

4. Prospect.io

Prospect.io provides automation-first Lead Generation Software for modern sales teams. It excels in outbound workflows that blend email and calls with analytics.

Key Features:

Multi-step email and task sequences

Lead activity tracking

Lead scoring and pipeline metrics

Gmail and CRM compatibility

5. LeadSquared

LeadSquared has become a go-to Lead Generation Software in sectors like edtech, healthcare, and finance. It combines lead acquisition, nurturing, and sales automation in a single platform.

Key Features:

Landing pages and lead capture forms

Workflow automation based on behavior

Lead distribution and scoring

Built-in calling and email tools

6. CallPage

CallPage converts website traffic into inbound calls, making it a unique Lead Generation Software tool. In 2025, businesses use it to instantly connect leads to sales reps through intelligent callback pop-ups.

Key Features:

Instant callback widgets for websites

Call tracking and lead scoring

Integration with CRMs and analytics tools

VoIP and real-time routing

7. Reply.io

Reply.io automates cold outreach across email, LinkedIn, SMS, and more. It has positioned itself as a top Lead Generation Software solution for teams focused on multichannel engagement.

Key Features:

AI-powered email writing and A/B testing

Task and call management

Real-time analytics and campaign tracking

Integration with CRMs and Zapier

8. Leadzen.ai

Leadzen.ai offers AI-enriched B2B leads through web intelligence. As a newer player in the Lead Generation Software space, it’s earning attention for delivering verified leads with context.

Key Features:

Fresh business leads with smart filters

Enriched data with social profiles and web signals

API support for real-time data syncing

GDPR-compliant lead sourcing

9. Instantly.ai

Instantly.ai is focused on scaling email outreach for demand generation. It positions itself as a self-optimizing Lead Generation Software platform using inbox rotation and performance tracking.

Key Features:

Unlimited email sending with smart rotation

Real-time inbox health and deliverability checks

AI copy testing and reply detection

CRM syncing and reporting dashboards

10. SalesBlink

SalesBlink streamlines the entire sales outreach workflow. As a holistic Lead Generation Software, it covers lead sourcing, outreach automation, and pipeline management under one roof.

Key Features:

Cold email + call + LinkedIn integration

Visual sales sequence builder

Email finder and verifier

Real-time metrics and team tracking

How to Evaluate Lead Generation Software in 2025

Selecting the right Lead Generation Software is not just about feature lists—it’s about alignment with your business model and sales process. Consider these questions:

Is your strategy inbound, outbound, or hybrid?

Do you need global data compliance (e.g., GDPR, CCPA)?

How scalable is the tool for larger teams or markets?

Does it support integration with your existing stack?

A platform that integrates seamlessly, provides enriched data, and enables multi-touch engagement can significantly accelerate your pipeline growth in 2025.

Read Full Article:  https://acceligize.com/featured-blogs/best-b2b-lead-generation-software-to-use-in-2025/

About Us:

Acceligize is a leader in end-to-end global B2B demand generation solutions, and performance marketing services, which help technology companies identify, activate, engage, and qualify their precise target audience at the buying stage they want. We offer turnkey full funnel lead generation using our first party data, and advanced audience intelligence platform which can target data sets using demographic, firmographic, intent, install based, account based, and lookalike models, giving our customers a competitive targeting advantage for their B2B marketing campaigns. With our combined strengths in content marketing, lead generation, data science, and home-grown industry focused technology, we deliver over 100,000+ qualified leads every month to some of the world’s leading publishers, advertisers, and media agencies for a variety of B2B targeted marketing campaigns.

Read more about our Services:

Content Syndication Leads

Marketing Qualified Leads

Sales Qualified Leads

[shopweb]

Top 10 email finder tools 2021 - the awesome way to find anyone's email

 Put forward doubtlessly, email finder contraptions motorize the way toward finding and browsing, email contacts for your crisp exertion needs. It's a fundamental, easy-to-use gadget that saves you a huge load of time and gets your messages before the ideal people.

These devices are particularly useful for workplaces and business people that need to recognize hundreds or even huge quantities of email addresses reliably.

Email finder gadgets are moreover useful for solopreneurs and autonomous endeavors that need to check no less than twelve messages each month. They can be used for social affair email records – which is valuable when you're starting without any planning – and for affirming as of now-

Gadgets

1. Presto Norbert

Presto norbert is a fundamental email finder gadget with no perspiration of usage than some other email finder device accessible.

That is a striking case, yet we have confirmation to back it up.

.

Presto Norbert has been given a voting form role as the best thing for fitting the prerequisites of the customer and the most un-requesting one to set up and use.

Concerning meeting the necessities for exact messages and ease of use.

•          "Norbert is an outstanding finder instrument with phenomenal ui and features like email progression and stunning stage joining with different applications, including zapier, salesforce, pipedrive, and others"

•          "they have a significant database of b2b email ids against which they check all of your requests. They furthermore have advanced consolidations (with google chrome, Salesforce, milkshake, drip, Hubspot, etc.) And updates.

•          "voilanorbert is one the best email-finding devices to end up being later. With simply a name and companions space name, it can find anyone's email address and check it.

Some of voila norbert key features

Presto norbert is basically an email finder gadget. There are diverse mechanical assemblies accessible that have twelve distinct features, yet we'd like to focus all our psychological fitness around a middle very few.

•          find individual or mass messages by entering the name and companions url in the charm search box.

•          tag, note, and score leads clearly in voila norbert.

•          export your once-over of conceivable outcomes to csv, xlcx, or google sheets.

•          integrations with 13 particular applications including zapier, mailshake, salesforce, pipedrive, to say the least.

•          chrome extension that grants you to manufacture game plans of potential outcomes as you're riding linkedin or other association regions.

•          api that can be helpfully organized with some other programming (even google sheets!)

Discretionary features

•          pay-as-you-go email affirmation (mass)

•          pay-as-you-go email improvement (mass)

•          sending messages directly from norbert.

2. Aeroleads

Aeroleads is a chrome extension that filters through linkedin, crunchbase, angellist, and significantly more destinations to find the messages and phone amounts of your conceivable outcomes.

A portion of the aero drives key features

The essential assurance of aeroleads is that you can quickly make an overview of potential outcomes with their contact information by fundamentally researching notable prospecting districts, like linkedin.

•          chrome development is an urgent piece of programming through which you "add" contacts through a linkedin search

•          prospect list exchange that maintains csv plan

•          possible to arrange the help with your item through their api

Aeroleads secondary features

Aeroleads moreover has these features, in any case, they're not as enthusiastically advertised.

•          email finder (single + mass csv)

•          email verifier (single + mass csv)

Consolidations: salesforce, zoho crm, mailchimp, hubspot, freshsales, zapier

How aeroleads works

To use aeroleads, basically, add it to chrome and search for someone on linkedin or an equivalent site.

Then, at that point, add that individual as a possibility utilizing the aeroleads chrome development, and aeroleads will discover their email, business telephone numbers, and distinctive data.

For every segment of data, aeroleads will promise one credit.

Aerolead pricing

Stood out from norbert, their assessing is the same on the low-end, in any case drastically interesting on the best in class. 3. Find that lead

Find that lead discovers messages by name, organization name, and space. On the other hand, you can discover the prospector device to discover new leads through organization profiles, catchphrases, and occupation positions.

Find that lead additionally allows clients to discover email addresses through twitter and linkedin profiles. Clients can pull messages when visiting destinations like linkedin by utilizing find that lead's chrome expansion.

Find that lead offers 50 credits (discovered messages) for nothing. Past that, it will cost you $49/month for 5,000 credits each month.

4. Hunter.io

Hunter.io is a chrome expansion and web application that helps discover all messages under a particular area. To do as such, you can either enter a space into the web application or utilize the chrome expansion to pull each email from the site you're presently visiting.

Contrasted with aeroleads, hunter.io is much less exact. All things considered, it's anything but a reason: on the off chance that you need to get a full contact list for everybody at a particular organization, hunter.io can help.

Hunter.io is free for up to 50 space looks each month. If you need more than that, valuing begins at $50/month for 500 inquiries.

5. Snov.io

Snov.io offers both individual and mass inquiry usefulness dependent on names and areas. You can run organization profile and social url searches, and you can utilize chrome augmentation to discover messages from the area you're visiting.

Snov.io additionally gives an api so you can interface it to your other business apparatuses and programs.

Clients can get 50 credits (discovered email addresses) each month free of charge. From that point forward, you'll need to move up to a paid arrangement. Evaluating for paid plans begins at $39/month for 1,000 credits.

6. Skrapp

Skrapp is an exceptionally "out there" email locater instrument: it utilizes calculations and public sites to demonstrate an organization's email examples and discover messages dependent on those reenactments. Basically, it's anything but's an email indicator than an email locater.

Skrapp is a chrome expansion, and it considers single, mass, and area search. Whenever you've discovered a rundown of possibilities, you can trade that rundown as a .csv or .xlsx document.

With the free form, you can get up to 150 email addresses. To get more than that, you'll need to move up to a paid arrangement, beginning at $34/month for 1,000 email addresses each month.

7. Hiretual

Hiretual is, as it's anything but, an email locater apparatus that is pointed explicitly at the employing and enlistment measure.

To discover email addresses, hiretual brushes a few assets (linkedin, twitter, and facebook), which surrenders it a leg on certain apparatuses that lone check for contact data from one source.

In any case, hiretual additionally gets other data that is especially applicable for enlistment purposes and competitor look, similar to position, pay range, and related knowledge. Additionally, the apparatus likewise includes an ai segment that can help you discover applicants.

Hiretual offers a free form that gives three contact credits and two boolean credits each day. Paid plans start at $79/month charged yearly.

8. Contactout

Contactout is a google chrome augmentation that assists you with discovering business email addresses. It presently includes one billion locations, which it claims means 75% of the western world's experts.

Like hiretual, contactout utilizes ai to make discovering email addresses simpler. All messages are triple-checked, and the instrument promotes an implied 99% exactness.

Moreover, contactout has crm highlights that make arranging your contacts and sending messages more proficient.

Estimating for contactout begins at $39/month charged yearly, which permits up to 1,200 contacts each year.

9. Lusha

Lusha is intended to help you discover contact data for deals prospects and occupation competitors. Like contactout, it appears as a google chrome expansion.

Lusha as of now includes 36 million c-level profiles, 100 million business profiles, and 15 million organization profiles. This makes it simple to discover contact information for some top experts, however, it isn't pretty much as broad as a portion of different choices out there.

Nonetheless, lusha offers a free form, which makes it a decent beginning stage for the individuals who simply need a couple of messages or aren't sure the number of contacts they'll require yet.

Paid plans start at $79/month offering 100 credits/month for up to three clients.

10. Anymail finder

Anymail finder is an email locater instrument that guarantees 97% exactness on all email look.

Contrasted with different items, anymail finder has a couple of extraordinary highlights. For one, it permits clients to look by work title, regardless of whether you don't have a particular individual's name as a primary concern. This makes it incredible for prospecting and discovering new leads.

Furthermore, it's anything but an api, so engineers can develop its usefulness or coordinate it into different applications they are building.

Anymail finder offers a free preliminary that permits up to 90 messages. Past that, you can pay for extra email credits, beginning at $0.0149/email for 10,000 messages and going up to $0.049/email for 1,000 messages.

[aeroleads-businesstobusiness]

B2b Database Provider

If you're looking for a reliable B2B database provider, Aeroleads is an excellent choice. It offers high-quality, accurate contact information with regular updates. Aeroleads provides advanced search filters, email verification, and a Chrome extension for real-time data capture from LinkedIn. It seamlessly integrates with popular CRM systems like Salesforce and HubSpot, making it easy to manage and utilize your leads. With its user-friendly interface and responsive customer support, Aeroleads is a top choice for businesses seeking effective lead generation and outreach.

[s2labs]

Top 15 Salesforce Chrome Extensions for 2024

Several Salesforce Chrome extensions are specifically designed to streamline your workflow and enhance your performance. Whether it is about automating your tasks or providing helpful insights in one click, these extensions can change your perception about using Salesforce.

So, suppose you are a true Salesforce enthusiast or working on the profile of an admin or developer. In that case, you must check out these Top 15 Salesforce Chrome Extensions for 2024 to make your working life easier.

[leanitcorp]

Lightning Web Runtime (LWR) in Salesforce – A Modern Approach to Web Application Development

Discover the capabilities of Lightning Web Runtime (LWR) – a cutting-edge technology by Salesforce that empowers developers to create web applications using popular frameworks like React, Angular, and Vue. With LWR, you can build standalone web apps that operate independently from the Salesforce platform, while seamlessly accessing Salesforce data and services through APIs. This article explores the benefits, limitations, and potential of LWR in revolutionizing web application development.

Benefits of LWR in Salesforce:

Advanced Technology Stack: LWR leverages modern web technologies such as Node.js, Express.js, and Webpack. It provides a lightweight runtime environment, enabling swift development and deployment of web applications.

Developer-Friendly Tools: Take advantage of the Lightning Web Components framework, Salesforce CLI, and VS Code extensions that simplify the building, testing, and deployment process for LWR applications.

Enhanced Security Features: LWR includes robust security measures like user authentication and authorization, HTTPS encryption, CSRF protection, and cross-origin resource sharing (CORS) for seamless communication with external services.

Versatile Deployment Options: Deploy LWR applications on a variety of platforms, including Heroku, AWS, Google Cloud Platform, or on-premises using Docker containers.

Limitations of LWR in Salesforce:

Browser Support: Currently, LWR is only compatible with the latest versions of Google Chrome and Microsoft Edge, which may require additional development efforts to support other browsers.

Functionality Constraints: While LWR allows access to Salesforce data and services through APIs, it does not support all the features available in Salesforce. Notably, Visualforce pages and certain complex Salesforce platform functionalities are not supported.

Availability Restrictions: LWR is currently available as a pilot program exclusively for select customers and partners. Keep in mind that it is not yet generally available and may undergo changes before its official release.

Limited Customization Options: Customizing LWR applications within Salesforce using declarative tools is limited. Comprehensive customizations may require additional development work outside the LWR framework.

Developing Ecosystem: Although LWR employs popular web technologies like Node.js and React, the developer community is comparatively smaller when compared to frameworks like Angular or React.

Lightning Web Runtime (LWR) emerges as a powerful technology from Salesforce, allowing developers to build and deploy web applications using contemporary standards and frameworks. By harnessing LWR, developers can create standalone web applications independent of the Salesforce platform, while leveraging Salesforce data and services through APIs. Stay tuned for the official release of LWR, and explore the immense potential it holds for transforming web application development.

Author: Yashbhal Singh

Read More At: https://leanitcorp.com/lightning-web-runtime-lwr-in-salesforce-a-modern-approach-to-web-application-development/

Tags: Salesforce implementation partners, salesforce nonprofit consultants, top Salesforce consulting firms, best salesforce consulting firms

[cyntexa]

As more and more businesses start leveraging Salesforce CRM, the ecosystem of apps and extensions also grows.

Many Salesforce professionals have started using browser extensions to optimize the overall development process.

Our recent blog discusses the top 10 Salesforce extensions you can add to your browser to improve your productivity. Read now!

[excelmike]

September 28, 2023

QUESTION 62:

What are the top 10 types of platforms where machine translation software can be integrated?

Chat GPT's Response:

Machine translation software can be integrated into a wide range of common platforms to provide translation services and enhance the user experience. Here are some of the common platforms where machine translation can be integrated:

Web Browsers: Machine translation can be integrated as browser extensions or features in web browsers like Google Chrome, Mozilla Firefox, and Microsoft Edge. Users can enable translation for web pages in foreign languages.

Content Management Systems (CMS): Websites and blogs running on platforms like WordPress, Drupal, and Joomla can incorporate machine translation plugins to automatically translate content for international visitors.

E-commerce Platforms: Online shopping platforms like Shopify, WooCommerce, and Magento can use machine translation to translate product listings, descriptions, and reviews for global customers.

Mobile Apps: Mobile application developers can integrate machine translation into their iOS and Android apps to offer in-app translation features for text and user-generated content.

Social Media Platforms: Social media platforms like Facebook, Twitter, and Instagram may offer automatic translation for user posts and comments to facilitate communication between users from different language backgrounds.

Customer Relationship Management (CRM) Systems: CRM software like Salesforce can integrate machine translation for multilingual customer support and communication.

Customer Support Chatbots: Companies can use machine translation to enable their chatbots to communicate with customers in multiple languages on websites and messaging platforms.

E-learning Platforms: Online education and e-learning platforms like Moodle, Coursera, and edX can integrate machine translation to offer course materials and subtitles in multiple languages.

Email Clients: Email clients such as Microsoft Outlook and Gmail may incorporate machine translation to translate email content in real time.

Instant Messaging Apps: Messaging apps like WhatsApp, WeChat, and Telegram can provide in-app translation features to help users communicate with contacts who speak different languages.

These are just a few examples of the many platforms and applications where machine translation can be integrated to provide translation services, improve user accessibility, and enable cross-lingual communication

[ourjobagency]

Discover top Salesforce extensions empowering developers in 2023 for streamlined coding, deployment, and improved functionality.

[digitalexperiencemonitoring2021]

3 Must-Have Dashboards For Remote Digital Employee Experience Monitoring

Your business is already operating in a hybrid model, isn’t it? Perhaps, you are deciding to become an entirely remote workforce. Whatever be the case, IT must support employees working from multiple locations and track remote digital employee experiences using real-time dashboards. In this article, we are going to cover three Digital Experience Monitoring dashboards to help your team identity and troubleshoot problems that your employees might face in their home environment.

So, let’s jump in.

1. Browser-based Real User Monitoring Dashboard

Service Watch Browser is our real user monitoring (RUM) tool for monitoring the digital experience with SaaS applications and services. If you are not familiar with its features, we recommend you visit our page here.

Once you have signed up with Exoprise, click on the “+” sign on the right. Next, go to “Service Watch” and you can find “Service Watch Browser”, which can be added to your dashboard portfolio. Please note that IT must first configure certain browser URLs and deploy the browser extension to Chrome or Microsoft Edge to visualize SaaS performance insights for mission critical apps and services like Salesforce, SharePoint, Workday or others. You can learn more about it on our help documentation site.

So, what questions can IT answer?

How is the overall Web Experience for all of my users users?

Who are my top five employees who need immediate help and priority for troubleshooting?

What are the top five SaaS web applications that end-users are having trouble accessing?

Which part of the service chain request (client, network, or server) causes slowness?

What is the performance trend for each SaaS application for a certain period?

2. Endpoint Monitoring Dashboard

Service Watch Desktop is our endpoint monitoring tool. IT can solve complex network problems associated with desktop apps and services by collecting a vast amount of system resource metrics, low-level TCPIP and UDP network telemetry, and system reliability (crash, fault) information. For more information, have a look at our Service Watch Desktop page.

There are lots of ways for packaging and deploying Service Watch Desktop. It can also be deployed on-demand by an employee who is troubleshooting issues with their home or remote environment. Once deployed, click on the “+” sign on the Exoprise platform. Go to “Service Watch”. Then, you will find “Service Watch Desktop” to expand your portfolio. As soon as you deploy the Desktop agent on your remote user workstations, you should see system resources and device experience data within five minutes. (Assuming the machine is not idle)

Well, what can Service Watch Desktop help with?

What is the overall system, WiFi, CPU and Memory performance and trend for all remote devices?

What are the top users who need a system upgrade to improve their endpoint experience?

Which systems are suffering from lots of system or application crashes, hangs, blue-screens and other troubles?

Which system composite metrics tend to go up or down over a selected period of time? Is that across all device groups or certain device groups?

Which end users have poor experience with their Wi-Fi signal?

3. Custom Digital Employee Experience Dashboard (Our favorite!)

In this dashboard, your team can take advantage of our better together solution — synthetics and real user monitoring — to get the full user experience picture in a single view. Unfortunately, although RUM diagnoses specific user or network problems, it does not help to predict any outage. This is why most of our customers rely on dashboards that combine views and aspects of real user monitoring and synthetic transaction monitoring and make the dashboard application specific. For example, customers create dashboards for business critical enterprise apps such as Microsoft 365 (Teams, Outlook, OneDrive, SharePoint), Salesforce, Zoom, ServiceNow, etc.

You can simultaneously perform application and network monitoring for the Teams AV service as well as understand the end-user perception, latency, packet loss, and hop-by-hop diagnosis of the same service from multiple user workstations in different remote work scenarios that might focus on different Internet Service Providers such as Verizon, Comcast, RCN and others.

To start from a new dashboard, click on the “+” sign and click New. From there, you can add specific widgets or try out a pre-configured layout. To combine proactive, synthetic monitoring in your digital RUM dashboard, you deploy synthetic sensors to any of the previously install Service Watch Desktop endpoints. Learn more on help.exoprise.com.

Get your personalized digital experience monitoring dashboard along with widgets that display synthetic data for Office 365/SaaS usage, and Service Watch RUM data from anywhere.

Answer questions related to:

Does Microsoft Teams have problems everywhere? Which users are affected in regions with problems?

What is the root cause analysis for when Microsoft Teams is experiencing an outage or slowdown?

What trends are visible in the performance of Teams Audio Video? How does jitter affect the performance of end-users?

Does the user device experience improve after fixing Teams issues? And by how much?

Conclusion

Adding existing or customizing new monitoring dashboards is easy in Exoprise. So we designed our product so that you and your team can focus on digital experience monitoring. Nevertheless, we are determined to help you every step of the way and develop a dashboard solution tailored to your business needs.

Our monitoring dashboards reduce the time it takes IT to troubleshoot and locate problems faster by providing rich contextual information and actionable insights.

Contact us immediately for questions or help.

Originally published at www.exoprise.com/blog on Jan 11,2022

#DEM #Synthetics #RUM #Monitoring #BetterTogether #DigitalExperienceMonitoring #EX #DX #CX

[mistas06]

The pandemic has driven How to reduce the threat of cloud ransomware will top $20 billion in 2021

How to reduce the threat of cloud ransomware

The pandemic has driven significant digital transformation efforts among enterprises looking to adapt to the new normal and effectively support growing remote workforces. As a result, SaaS platforms and services have become critical for business success. Unfortunately, with this growth, organizations and employees are becoming more prominent targets for ransomware. In fact, according to a recent report, ransomware attacks increased by 150 percent in 2020. As this threat continues to evolve, businesses are increasingly facing what’s referred to as cloud ransomware – a new generation of attack that explicitly spreads through the cloud and encrypts SaaS data associated with cloud services.

Ransomware has gotten so pervasive that, according to Cybersecurity Ventures, it’s estimated the cost of ransomware will top $20 billion in 2021. These costs include a wide range of variables, including ransom fees, forensics, legal work, fines and penalties, data recovery requirements and more. The costs are rising, and unfortunately, so is the volume of effective ransomware attacks. In fact, in 2020, 73 percent of ransomware attacks were successful, which was an increase of 600 percent over the previous year. And every 11 seconds, a new organization falls victim to ransomware, according to Cybersecurity Ventures. Today average downtime from a ransomware attack is 16 days. And as an example, healthcare organizations pay out more than $8,851 per minute of downtime. The reality is that ransomware has become a multibillion-dollar industry for cybercriminals. Like any other successful business, ransomware schemes want to show positive revenue traction year over year.

But what exactly are criminals targeting with these attacks and why? First, cybercriminals are looking for new market opportunities. Many offline businesses remain closed due to Covid-19, which has somewhat narrowed the traditional “playing field” for cybercriminals. As a result, they’ve increased their focus and efforts toward phishing attacks to compensate. Last year alone, more than 75 percent of organizations worldwide experienced some sort of phishing attack. During this same period, as the global pandemic forced organizations to transform business operations, cloud services and applications have become even more mission-critical for businesses. The data shows just how significant a cloud has become. According to Synergy Research Group, worldwide spending on cloud infrastructure services increased by 35 percent year over year, and Flexera’s State of the Cloud Report shows that most companies spend more than $1M a year on cloud services. In addition, companies are now fully committed to using services such as Google Workspace, Microsoft Office 365, Salesforce, Dropbox and Box, to name a few. This culmination of critical cloud service adoption and phishing attacks is creating a perfect security storm.

Securing data in the cloud As cloud services accumulate vast numbers of users in a single ecosystem, they become prime targets for criminals. Just imagine the damage a well-designed ransomware attack can inflict on a large segment of enterprises that all use Microsoft Teams or Salesforce. The economic impact has the potential to be devastating. And protecting against ransomware is becoming more and more challenging as cybercriminals release increasingly sophisticated algorithms each year. For example, new ransomware attacks block on-premises antiviruses and backup agents, delete backed-up data, and download sensitive information. They steal a victim’s saved credentials from web browsers and email clients (and threaten to upload it to public view if the victim doesn't pay the ransom), and more.

Here’s a simple cloud-to-cloud example of a ransomware attack targeting SaaS data. First, a user gets an email that appears to be from their cloud service provider. It requires the user to click a phishing link to update an application. Second, a user installs a malicious OAuth app or a Chrome extension that requests a scope of permissions to access Google Workspace or Microsoft 365 SaaS data. Third, once permissions are granted, the app starts encrypting data directly in the cloud.

The bad news is that there’s no miracle solution that can help you to keep your business data 100 percent secure in the cloud. But the good news is that a combination of best practices can help you significantly reduce the impact of a ransomware attack on your organization.

You need to continually (24/7) monitor your SaaS environment using a third-party provider. The provider can identify new ransomware attacks in real-time, remediate them, alert you immediately and provide an advanced incident response plan. One of the critical components of such a solution should be machine learning and artificial intelligence algorithms that can minimize false-positive rates and automate the process to reduce the human factor significantly.

Data backup Data backup is incredibly important as well. Use an independent cloud-to-cloud backup provider to back up your sensitive SaaS data to secure cloud storage. AWS, GCP and Azure are the most secure and trusted cloud storage services. Daily backup is a vital part of this process.

Since the majority of phishing emails represent the first stage of a ransomware attack, you need to protect yourself with an anti-phishing monitoring solution.

Additionally, you must monitor and assess all third-party apps your employees install. This includes marketplace apps, Chrome extensions, add-ons, iOS apps, Android apps, non-marketplace apps and any others that have access to your SaaS data. Some apps can be time bombs designed to launch ransomware attacks when you least expect it!

And finally, you should be educating your employees by implementing security awareness training on a quarterly basis. There are many online tools that can help you with this. Continue doing all the necessary data security work like managing files’ permissions and access, outlining clear security policies and more.

At the end of the day, you need to evolve along with the changing ransomware landscape. In the past, cybercriminals have either broadly targeted every end user in hopes of receiving a small payment, or focused in on a single approach that used social engineering tactics targeted at specific organizations that are more likely to pay a higher ransom. That’s no longer the case now that we’ve entered the cloud ransomware era. The mass adoption of cloud services by a broad range of business sectors has created an attractive aggregation point for both approaches. And they’re successful because cloud providers have lagged when it comes to addressing security concerns. Don’t let your organization be the next victim. Use the information above to close potential security gaps and shut out cloud ransomware before it’s too late.

Ransomware is a widespread threat to organisations across all sectors in 2021. According to The State of Ransomware 2021 report by Sophos, 37 per cent of organisations around the world were hit by ransomware in 2020 and the average cost of recovery from such an attack has more than doubled, from $0.76m in 2019 to $1.85m in 2020.

The average ransom paid was $170,404 – and almost a third of victims paid up. In addition to the significant financial cost and resource demands of recovering from an attack, ransomware can destroy brands and reputations, especially when personal data and other confidential information is involved. The annual Sophos survey, which polled 5,400 IT decision makers in 30 countries around the world, (mainly from mid-sized organisations) shows how not all industry sectors have been impacted as adversely by ransomware attacks.

Media, leisure and entertainment along with distribution and transport topped the list of sectors able to block an attack before their data was encrypted – with 47 per cent and 48 per cent, respectively, able to do so, compared to a global average of 39 per cent. In local government, which can have limited IT resources, only 28 per cent managed to avoid encryption, while healthcare (28 per cent) and oil and energy (25 per cent) also struggled.

The threat landscape for ransomware is changing. At one end of the spectrum there are unskilled criminals using off-the-peg ransomware-as-a-service (RaaS) software, such as Dharma, in a spray-and-pray approach. At the other end there are advanced, targeted and manually orchestrated attacks that involve innovative tactics, techniques and procedures as well as tools that are often also used by IT administrators and security professionals for everyday tasks. These advanced attacks involve the highest ransom demands, often running into millions of dollars. In addition, such attacks can combine encryption with the theft of data, which the attackers then threaten to make public unless a ransom is paid.

Some adversaries are skipping the data encryption stage altogether and are simply demanding a ransom to delete, or agree not to publish, the stolen data. A small, but significant 7 per cent of respondents to the global survey had experienced such attacks – double the 3 per cent affected in 2019. Anecdotal evidence suggests that central government and retail organisations may be particularly vulnerable to this kind of approach.

Does it pay to pay a ransom? The universal answer is no, but not everyone feels they have a choice. If you don’t have up-to-date offline backups, a decryption key provided by the attackers may be the only way of getting your data back. But it is rarely that simple. The survey found that of the organisations that pay a ransom, fewer than one in ten (8 per cent) get all their data back, while 29 per cent recovered no more than half.

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Chester Wisniewski, principal research scientist at Sophos, says: “This could be in part because using decryption keys to recover information can be complicated. What’s more, there’s no guarantee of success. For instance, as we saw recently with DearCry and Black Kingdom ransomware, attacks launched with low-quality or hastily compiled code and techniques make data recovery difficult.”

Some attackers remain in the victim’s network after launching the ransomware, to see if the attack succeeded, but also so that they can threaten a repeat attack if the victim doesn’t pay. Identifying and removing any trace of the intruders is vital to prevent this from happening.

What did the survey respondents expect from ransomware in the future? Of the 62 per cent of organisations that had not been hit by ransomware in the past year, nearly three-quarters expect to be targeted at some point. Around half of them (47 per cent) said this was because of the increased sophistication of attacks. The good news is that 6 per cent of those that had escaped attack – and felt they were unlikely to be a target in the future – said this was down to the expertise of their IT teams.

[automationtool]

Using LinkedIn for Sales – Strategies That Work in 2020

LinkedIn has gained popularity in recent years. It has not become one of the best apps for finding job connections online.  Using LinkedIn is pretty easy. If it is used correctly one can gain a lot from it. Be it anywhere for marketing, sales is very important. One must be having a lot of connections on it but are they proving to be fruitful to him. This is what needs to be realized by all.

There are a few ways to produce leads from LinkedIn. Some of them are like concentrating on LinkedIn ads, content creation and personal branding, LinkedIn outreach, and growth-hacks.

LinkedIn helps in generating maximum links so it cannot be used by one person efficiently. That's why there are a lot of Linkedin automation tools existing which speeds up the work of a person.  Tasks like sending connection requests, pitching the right audience by sending personalized messages to them and many other such tasks are automatically completed. In this blog, we are going to discuss such Linkedin automation tools in detail:-

 ●     LinkedIn Lead Gen Forms – They are regarded as one of the best Linkedin automation tools these days. The tool utilizes pre-filled forms to acquire top quality leads from your LinkedIn ad campaigns. It was started by LinkedIn in the year 2017 to speed up the efforts of marketers for lead generation using Linkedin. They merge with Sponsored Content and Sponsored InMail campaigns to gather information about leads. Using this one can know the name, email address, job position, etc. of leads by examining their LinkedIn profiles.

 ●     Aero leads– Linkedin Email Finder – It tops the list of Linkedin Automation Tools used for lead generation for the year 2020. It helps in building a real-time email list for marketing and sales. Using this software you can find business emails and contacts from Linkedin. Send out data to Hubspot CRM, Zapier, Zoho CRM, FreshSales, Salesforce, etc. Evolve amazing content, capture leads through this LinkedIn automation tool, and maintain them through rebound emails.

 ●     Octopus CRM – This is a top-rated Linkedin automation tool for streamlining Linkedin outreach. It was developed for business owners, marketers and recruiters to save their time and efforts. Using this they don't need to search all Linkedin connections for finding a prospective audience for themselves. Their search is filtered according to their requirements.  If you are using Linkedin for sales purposes then this tool is a must for you to have. Using Octopus CRM you can send personalised connection requests, bulk messages to your LinkedIn contacts and much more. You can even auto view hundreds of LinkedIn profiles. It is used by thousands of people already and has a five-star rating on premium platforms. It is fully compatible with LinkedIn Sales Navigator, Premium, Recruiter and Free accounts as well.

 ●     Expand – This LinkedIn automation tool is deemed as the stablest tool on the market when it comes to automating your LinkedIn messages. It allows you to choose your targeted audience, create multiple outreach campaigns for numerous Linkedin profiles under one account. You can even send a connection request automatically to the people you want. Using this you can even send out multiple messages to one person nonstop until you receive an answer from their side. Expand can be combined with a CRM tool of your preference to connect your outreach efforts with your leads database.

 ●     LinkedIn Sales Navigator – This tool ranks second in the LinkedIn automation tools list. It is an inbuilt tool of Linkedin which was launched to effortlessly connect buyers and sellers. With this tool, you can target the right customers and companies, acquaint yourself with crucial lead changes, and easily connect with your potential buyers. Key features of LinkedIn Sales Navigator are Advanced algorithms which help you to engage with prospects according to their needs. Sales insights and relationship building tools are other important features of this.

 ●     LinkedIn Helper – LinkedIn helper is one of the important LinkedIn automation software that you need to understand. The main use of LinkedIn Helper is to aid users in automating several LinkedIn tasks like messaging, inviting, connecting, joining, etc. This tool combines with other LinkedIn automation tools like Sales Navigator, Recruiter, and Recruiter Lite. With LinkedIn Helper, you save a lot of time so that you can concentrate on your main lead generation efforts.

 ●     Dux-Soup – This Linkedin automation tool is termed as an ‘ultimate LinkedIn lead generation tool.’ This tool maintains the track of your visit to other profiles on Linkedin. You have to just browse your interested profiles and the Dux-Soup tool will gather all of them into a CSV file. It’s an excellent tool to create databases since it compiles all the necessary details from your visited profiles such as their contact number, names, company, location, profession, etc.

 ●     GetProspect.io – It is one of the important LinkedIn automation tools you should never avoid. Just select your search benchmarks and GetProspect.io will provide you with a list of quality leads with their details like name, LinkedIn URL, profession, contact, email, etc. Similarly, you can group leads and form them as per various criteria. The tool fuses with HubSpot, PipeDrive, Gmail, and Salesforce. You can also send out the details to an XLS file.

 ●     Salesloop.io – It is a new Linkedin automation tool that has recently hit the market and is one of the smartest Linkedin tools. The founders glanced at the existing tools on the market and saw buggy chrome extensions and basic desktop apps that result in the user having to leave on their laptop while the campaign occurs in the background. So they commenced from the ground up & created a modern web app that is the safest on the market & cloud-based SaaS – so that users can just put in Linkedin or Sales Nav search URLs to a campaign and “set it & forget it”.

Thus, it all becomes effortlessly easy while using LinkedIn automation tools.

[ourjobagency]

Discover top Salesforce extensions empowering developers in 2023 for streamlined coding, deployment, and improved functionality.

[pixelproductions]

Flosum Recommendation for Salesforce Engage – Top 10 Points to Note

Flosum lays out their top 10 reasons why Salesforce Engage will benefit your businesses marketing and sales engagement.

Salesforce Engage is a product that is meant to bridge the gap between sales and marketing processes on the Salesforce platform. This is primarily the Salesforce sales user’s window for the most relevant marketing info to add more transparency between these two teams, which are needed to work in close coordination. Since its initial release back in 2015, Engage had received mixed responses from the users. If you are perplexed about this Sales Cloud add-on, here we will discuss some critical aspects of Salesforce Engage to know how it will benefit the organization’s marketing and sales teams.

Salesforce Engage usage benefits

Filter out the prospects easily

The sales professionals know how and whom they should target precisely at the granular level. However, categorizing these contacts is very difficult when done manually. Using the prospect filtering feature of Engage makes it much easier for the sales users to select their prospects based on the data collected in. Users can do prospect filtering at three levels as:

Assignment: This is to filter by the assigned prospects to each sales user or the visitors having no Lead or Contact record on Salesforce.

Activities: An active filter based on various activities available on the platform like webinar registration, form submission, interested, etc.

Geography: Based on the contacts’ location, you can select by a single country or multiple countries. The filtering can be done at a regional level also.

For example, if a salesperson wants to send a customized invitation to those who attended a networking event for a webinar, they can be instantly filtered out using these features. Such a filtering system will help the sales agents to increase their success rate and avoid blanketing unnecessarily audience with irrelevant communications.

Engagement campaigns

Once the sales team users filter out their prospects under different groups, they can run custom email campaigns for the target audience to engage them effectively. This will help remove the need for manually crafting the personalized emails and automate this process. Salesforce Engage can make the personalization of emails much easy and effective. The Sales users can easily launch the mail campaigns right from the Salesforce platform and leverage the HML fields to tailor-make the messages.

Using the feature of ‘Send-on-behalf-of,’ sales agents can also send emails on behalf of a different user and then try to personalize the “from address” file of their campaigns by setting the lead or the account owner. Admins can also assign the send permissions by adding custom permissions to each user profile.

Keeping consistent branding across the campaigns

Creation of email manually and sending one by one is an inefficient approach for any marketing team. So, Engage will let the marketing teams provide the needed assets for given campaigns. All the sales users will access the same set of marketing-approved templates for customized emails and required content for their campaign creation. So, there is no need for them to design the emails by themselves. This will make the task easier for the sales team and let the marketing team direct branding. With this collaborative effort between sales and marketing teams, the lead nurturing becomes much easier and effective. There is also no need for the marketing and sales teams to tread on one another’s toes to get it done.

Inbox Plugins for Outlook or Gmail

Engage also offers cool plugins for mail clients like Outlook and Gmail. This may be soon extended to other mail clients too soon. With this, salespeople can now quickly rack the clicks and opens. It is also possible to insert the mail templates right from the “compose email” tab itself without leaving the Outlook or Gmail. This plugin can again log all the mail interactions automatically so that any critical information is not lost. With this, emails will become more trackable, properly formatted, and ensuring effective communication. Engage for the Gmail now comes as a Chrome extension, and Engage for Outlook needs integration with Outlook, which has to be enabled in the Salesforce org.

Get better insight into the activities of the prospects

Engage will provide the Sales team with an easy access window into the data with which the salespersons can see what their prospects are up to and then use this information to customize their outreach efforts. Pardot can also effectively track the emails and web behavior of the prospects like the downloads, page views, and clicks on paid search results, etc. The sales team will get an added layer of insights through this. As this is done in real-time, it will also help the salespeople effectively pitch in at the most desirable moment to get instant conversions.

Real-time alerts

It is not just the prospects’ behavior, but the sales users can effectively use the Engage tolls to get alerts about the ideal time to reach out to prospects. The sales users can set up alerts on Engage to get a real-time notification when a prospect takes an essential action or desirable interaction with any company communication channel. As an example set forth by FLOSUM, an alert can be triggered when they open an email or access collateral like downloading a PDF resource or actively going through the reviews. All such concise alerts may also help to safeguard the salespeople from any information overload.

Well organized UI

The improved user interface Engage gives more clarity and also displays the information in a much organized manner. As you can see, the Engage Alerts are displayed in an easy to follow view as card-based columns. These columns can be filtered using various criteria and editable without system admins’ need to intervene. This will let the sales users gain better control over the interface and make the tasks easier. The alert cards are effectively sorted based on the nature of the Prospects based on the column filters. By displaying the most recent ones on top, it will enable the Salespeople to prioritize their efforts easily. Also, these simpler icons are now used to label the various types of interactions with the prospects, making it easier for sales users to identify each at a glance.

On-the-go access

As we can assume, salespeople never spend their entire day at office desks. With this in mind, Engage functionality is made available anywhere through mobile with the help of the Salesforce Mobile App, which will let the users track and respond to the prospect’s activities on-the-go. The information is effectively scaled down for the mobile view, which may show up to 100 prospects over the last four days. The sales users also maybe real-time updates. The users can add the leads to their accounts to nurture the campaigns and also respond on time at different times of engagement, which can be done right from the mobile device from anywhere. Engage, by default, is a mobile-optimized platform which has the added ability for the admins to use various actions and filters for the apps than using it on the desktop browsers.

Better reporting for strategic insights

Both the sales and marketing users can now generate reports based on the templates or the non-templated emails.  Sales users can also see the visual performance charts of their emails for any custom set timeframes. The Team Reports feature at engaging will also let the individuals and teams see their mail campaigns. All emails succeed in the most number of interactions over a certain period. Marketers can also view the results from the Engage users mails to understand which campaigns and templates are performing the best and custom set the strategy in the right way.

Need for little training

As we know, the salespeople are usually so busy to spend time in terms of learning and getting adapted to the new tools. As Engage is very simple to use with a user-friendly interface, it requires only very little training for the users to get started with it.  Salesforce Engage typically acts as a Pardot, which is stripped back, and the sales users can use only the most relevant features to make their jobs easier. Some of the sales users may also want to get access to a quick tutorial to know how to use the Reports and Alerts tabs, whereas some others may need a brief overview of filtering the prospects and setting up the email campaigns etc. However, most of them will dive into exploring these features all by their won with ease.

Salesforce Engage has a separate license that you will need to use. Unlike the bucket license for Pardot, the Engage license is issued as per person. Engage’s pricing is very transparent, which comes to around $50 for a user per month. Once the license is purchased, the Salesforce Admin has to assign it to the team before starting working with it. Engage is a continually evolving platform, so you can keep a close watch on this product’s upcoming developments to reap more out of it.