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#tragic that this logo's execution happened right before the spanish 2010 gp
scuderlia · 4 months
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one of my absolute favourite pieces of f1 lore is how Ferrari and Marlboro tried to get around the EU ban on tobacco advertising/sponsorship by creating a 'barcode' logo that resembled the original cigarette pack design when viewed with motion blur
SOME RELATED ARTICLES (marlboro x f1, livery design, tobacco insignia):
'The evolution of Scuderia Ferrari's Marlboro in F1' (Motorlat)
'ferrari to remove 'marlboro barcode'' (designboom)
'The. Sneakiest. Design. Ever.' (Graphicology)
'Up in smoke: end of the Marlboro money that lit up F1' (Motor Sport Magazine)
'Marlboro in Formula 1: King size allies' (Motor Sport Magazine) *paywall*
'Ferrari Scraps Barcode Logo' (The Wall Street Journal) *paywall*
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