#userinsights

[apibanking]

SprintVerify Dashboard: All You Need to Know

The SprintVerify dashboard gives you complete control over your API integrations. From monitoring API calls to managing API keys and viewing success rates, the dashboard provides real-time analytics and performance metrics. It’s the perfect tool for businesses looking to track verification efforts at scale and make data-backed decisions.

[philomathresearch]

Why Customer Research Matters: Enhancing Experiences and ROI

 Customer research boosts experiences and ROI by revealing needs, guiding better decisions, and help brands deliver value that truly connects. For more detail visit here : https://www.philomathresearch.com/blog/2025/05/20/why-customer-research-matters-enhancing-experiences-and-roi/

[techtalkswithdonnah]

The Power of Talking to Users: Turning Ideas into Impact

It all started with communication, which is the key to determining the issue, finding the answers, and discovering the long-awaited solutions. Communication helps in seeking answers to problems. I am going to share with you what I have understood based on what I’ve watched, entitled "How to Talk to Users and Validating Your Ideas" by Ms. Cherish Delight Mahinay. This will provide ideas for those who aspire to become entrepreneurs or business professionals someday. Talking to users really helps us gain insights and feedback that can be useful in refining our ideas. However, not all answers from users are necessarily helpful, as some might not be entirely honest. Therefore, we need a process or technique to obtain accurate and reliable information based on users' experiences. This ensures we understand real demand and avoid creating products that nobody wants. This is my first time learning about the Mom Test, and I find it extremely helpful for those starting a business. The idea behind this framework is that even your mom cannot lie when you ask the right questions. By conducting interviews properly, we avoid misleading results. Secondly, the video also teaches us five great questions to ask in every user interview. These questions serve as a guide to uncover the real needs of consumers. Thirdly, since we are conducting interviews, we must also be mindful of how we do them. Talking less and listening more, taking notes, asking open-ended questions, avoiding asking for opinions, and following up with why—these are some important tips to remember. Fourth, constructing a value hypothesis is crucial. If our value hypothesis is correct, consumers will seek and pay for our solution; otherwise, it will lead to an opposite result. Fifth, this is where we validate our ideas by following a structured process. It begins with identifying the problem, finding the target market, asking the right questions to target users, analyzing feedback, proposing a solution, testing it with real users, and finally, improving the solution based on real-world data. While this may sound simple, we all know that challenges will arise along the way. However, I am confident that, in the end, taking the risk will be worth it. To put it simply, it is a process with no shortcuts. We must communicate effectively and remember these tips to succeed in our goals. By doing so, we can develop solutions that may turn into innovations that solve real-world problems. Let us not forget that our ideas have the potential to create a significant impact, improving society and benefiting many people.

[akwbrains]

SEO, GEO, and AEO: All You Need To Know

💡 Ready to elevate your digital marketing strategy? Embrace the power of SEO, GEO, and AEO to stay ahead in the game! Let us help you optimize your digital presence effectively. 🌐 Contact us today and start your journey toward smarter marketing! 🚀

Learn more: https://akwbrains.com/seo-geo-and-aeo

[quickscraper23]

Streamline Your App Research with Quickscraper's Zapier Apps Scraper

In the fast-paced world of digital automation, Quickscraper's Zapier Apps Scraper takes center stage, simplifying the extraction of valuable data from Zapier's extensive app list. Dive into the realm of automation with us as we explore how this powerful tool makes web scraping from the Zapier Apps page effortless, offering endless possibilities for businesses and individuals.

The Significance of Web Scraping the Zapier Apps Page

Zapier's integration platform boasts a diverse array of apps, each with its unique features and functionalities. Whether you're a business seeking the ideal app to optimize workflows or an individual looking to explore new tools, web scraping from the Zapier Apps page opens doors to valuable insights.

Web scraping entails using automated tools, such as Quickscraper's Zapier Apps Scraper, to extract data from Zapier's app list. This data encompasses app names, descriptions, features, and more. The applications of this information are manifold:

1. App Comparison

For businesses, scraping the Zapier Apps page enables efficient app comparisons. By accessing comprehensive app details, informed decisions can be made regarding the best-fit apps for specific workflows and objectives.

2. Market Research

A comprehensive understanding of available apps in your industry is indispensable for businesses. Scraping provides a holistic overview of apps within your niche, helping identify gaps, opportunities, and potential areas for innovation.

3. User Insights

Individuals on the lookout for new apps also benefit from scraping. It provides a wealth of data to guide your selection of tools for boosting productivity or streamlining personal tasks.

Quickscraper's Zapier Apps Scraper: Your Web Scraping Ally

Quickscraper's Zapier Apps Scraper prioritizes user-friendliness and efficiency. It simplifies the extraction of data from Zapier's Apps page, ensuring you have access to crucial data without the hassle of manual collection.

Key Benefits:

Time Efficiency: Manual data collection from Zapier's Apps page can be tedious. Quickscraper automates the process, saving you precious time.

Accuracy: Manual data entry can introduce errors. Quickscraper ensures the data you retrieve is accurate and up-to-date.

Seamless Integration: Quickscraper seamlessly integrates with your existing workflow, allowing effortless incorporation of Zapier's app data into your projects and decision-making processes.

Get Started Today

Are you ready to supercharge your app research and decision-making? Quickscraper's Zapier Apps Scraper is your gateway to unlocking the full potential of Zapier's integration platform. Bid farewell to the laborious process of manual data collection and embrace an efficient and productive approach to accessing the array of apps available on Zapier. Embark on this journey today and stay at the forefront of the automation revolution.

[samyupatnana]

Understanding Users for Exceptional Digital Products

Understanding your users is the first step towards creating digital products that resonate with them. Our User Insight service provides valuable insights into user behavior, preferences, and pain points through in-depth research and analysis. Additionally, our Usability Testing service helps identify and address usability issues, ensuring that your digital products deliver an exceptional user experience. Let's create digital products that your users will love and appreciate!

Transform digital offerings with UI/UX services | Csmart | Covalensedigital

[growthuper]

Top 10 Features of Google Analytics 4

Google Analytics 4 (GA4) offers several features that make it a powerful tool for tracking and analyzing website and app data. Here are the top 10 features of GA4:

1. Event-Based Tracking

GA4 uses an event-based data model, which allows for more flexible and detailed tracking compared to the session-based model in Universal Analytics. This enables tracking of specific user actions (clicks, scrolls, form submissions, etc.) without needing to set up custom events manually.

2. Cross-Platform Tracking

GA4 can track users across websites and mobile apps in a unified view. This allows businesses to see the entire customer journey, whether users are interacting via web, iOS, or Android.

3. Enhanced Measurement

Certain key events, such as page views, scrolls, video engagement, and file downloads, are automatically tracked without requiring additional code, making it easier to set up and measure user interactions.

4. Predictive Insights and Analytics

GA4 uses machine learning to offer predictive metrics such as potential revenue, churn probability, and purchase probability. This allows businesses to anticipate user behavior and make data-driven decisions.

5. Customizable Reports

GA4 offers more customizable reports, allowing users to tailor their analytics views according to specific business needs. This includes options for custom dimensions, metrics, and segments.

6. User-Centric Reporting

With GA4, reporting is more focused on users rather than sessions. It provides detailed insights into user engagement over the entire lifecycle, helping businesses understand user behavior over time.

7. Privacy-Centric Data Collection

GA4 is designed to work in a privacy-first world, allowing businesses to comply with regulations like GDPR. It has built-in consent mode and supports data retention controls, making it easier to manage user data responsibly.

8. Deeper Integration with Google Ads

GA4 provides better integration with Google Ads, allowing for more detailed tracking of ad performance and attribution across different platforms and devices. This helps businesses optimize their ad spend and improve ROI.

9. Funnel Analysis

The funnel analysis feature in GA4 allows businesses to visualize the steps users take to complete a goal. This helps in identifying where users drop off and optimizing the conversion process.

10. Debugging Tools

GA4 includes debugging tools like the DebugView, which allows real-time monitoring of data as it's being collected. This is crucial for ensuring that tracking is working correctly before data goes live.

Website : https://growthuper.com

#growthuper #grpwthuperagency #growwithgrowthuper #ppcbappi #GoogleAnalytics4 #GA4 #WebAnalytics #DataTracking #EventTracking #CrossPlatformAnalytics #PredictiveAnalytics #DigitalMarketing #UserInsights #DataDrivenMarketing

[theangelmarie]

Week 2 of my UX/UX bootcamp is coming to an end and I'm discovering how important the ability to articulate deep user insight is. 💭🎙️ ____________ To be honest, finding "my words" has never been so hard! Am I writing too much? Did I discover the correct user needs? Am I headed in the right direction? 💭😔 _____________ I just need to remember that it won't be the perfect statement the first time and iteration is key. 🔁 _____________ #uxresearch #uxdesigner #uidesigner #uxrookie #austinux #uxbootcamp #learner #uxstudent #ideation #storytelling #storyboards #userjourneymap #userinsight #userpersona (at Star Coffee) https://www.instagram.com/p/CDUE_cnAL-i/?igshid=1fkkhrgdvcu7d

[recosense-blog]

How AI is shaping the future of eCommerce Landscape

In this hyper-competitive business world, technology is being incorporated in the businesses more than ever just to grow at a rapid pace. If you are new to AI then you might not be aware of how AI is shaping the future of eCommerce business and more. So, let’s dig deeper into the topic. This article will help you find out what exactly AI is and how AI is shaping the future of giant eCommerce Landscape.

Most of the eCommerce giants are incorporating AI in their business strategies to boost their ROI. Coming to the eCommerce and lifestyle business, AI has changed its entire game. No matter what the outcome is, AI has provided some great ways to engage with their shoppers and retain them in this hyper-competitive space with its special hyper-targeting features.

How AI is transforming eCommerce Landscape

AI is transforming the relationship between technology and people. Apart from that AI has been shaping the future of eCommerce by its powerful features. The future of Artificial intelligence promises a definite new era of disruption and productivity. Here human ingenuity is always enhanced by speed and precision.

The prime example of AI shaping eCommerce landscape is the survey result from statista. In 2017, the retail eCommerce sales worldwide have reached $2.29 trillion and it’s expected to grow up to the $3.74 trillion by the end of 2020. That means E-commerce is growing continuously by 20% every year.

Personalization can encourage users to return

These days, people love to have some personalized touch to the eCommerce product. Usually, personalization in the eCommerce industry is not a new aspect, but it’s emerging with the help of AI.

You can find many retailers use collaborative filters to provide customers with good recommendations. These filters are based on their most viewed history, best sellers, popularity and other parameters.

Although these collaborative filters only gather data from one channel such as mobile applications, online store, etc. But AI helps you to seamlessly enhance your customer experience across all the platforms.

Almost all the eCommerce sites these days are having these special features mainly to attract users and help them buy their desired product with ease.

Even in a niche product market place like that for medical devices, Pinkblue is leveraging AI based platform to predict and display the personalized and similar products. As AI predict data and display relevant results. It’s also showing popular product in the brand to help their users.

Machine Learning provides better search results:

As AI is becoming incredibly important, brands are now turning towards it and incorporating machine learning to quickly enhance their search results.

Machine learning can help shoppers to sort out the search results by relevance. You can see machine learning in lots of eCommerce tech giants.

Many eCommerce portals using machine learning to get the most relevant search results for customers. Now, with these actionable user insights, most of the companies will love to have this tech on their eCommerce platform because its best suited for their customers. This could definitely improve their sales and enhance their customer experience as well.

Artificial Neural Networks For Campaigning

Most of the eCommerce sites use AI neural networks just to recreate how the human brain behaves. With the help of these networks, retailers can simply collect data and make changes to their ad campaigns to make them work.

With the help of neural networks, you can carefully understand the pattern of the users and even predict the trends and other aspects which are useful.

AI has improved Visual Search:

Shoppers can now say goodbye to the old way of text-based search. Previously when a user wants to have to look at the objects, then they have to undergo text-based search but with AI it is changed.

Thanks to AI, now shoppers can just upload an image and find the related products what the customers are looking for with ease. The visual search capabilities have improved a lot by AI, particularly in mobile platforms. If you are regular online shopper then you will love to check out the items with the filters such as — shape, size, color, brand and fabric as well. Visual search often gives the advantage to the users and it also gets accurate outcomes.

These special filters will help the shopper to find the exact products they are looking for within a few seconds.

These days shoppers don’t even have to do shopping to explore new products they love. This is another advantage of the AI in eCommerce platforms and this can definitely enhance their digital sales.

Voice search – The innovation which leads customers to search more:

People love to use voice search to find out the products they want to buy. Usually, most of the people these days love to use voice search because they are tired with boring ways of typing the keyword of searching for their favourite product.

Nearly 50% of all searches will be voice searches by 2020 so that’s a huge figure when it comes to the voice search. That’s why incorporating voice search to the eCommerce landscape is a huge plus. All the voice searches will make use of Artificial intelligence to quickly recognize what users are trying to search for and recognize their voices and phrases as well.

Apart from that, virtual shopping assistant voice searches can help shoppers to have an interactive real-time conversation with an e-commerce platform. This special feature can give a great experience for shoppers and will increase customer retention as well. According to creative strategies, 97% of mobile users are using AI-voice assistants.

Recently, Google Home has made it possible for users to make online shopping by using voice-based search technology. So, shoppers can simply place orders through their voice with the device integration with the help of Alexa technology.

Ex: Voice search is a go-to option for e-commerce businesses. There are literally hell lots of examples when it comes to voice search. Take a look at the “Google Assistant”, Apple Siri, windows Cortana all these are voice search engines which helps you shop with ease.

Online Personal Assistant:

With the latest AI innovations, shoppers can now take advantage of personal fashion assistant. This personal assistant will give personalized recommendations on the basis of their past searches and usage pattern. AI technology is helpful to curate products without manual work. So, users love the virtual assistants.

Sometimes these virtual assistants will also send push notifications and alerts for the price of the product which the user is searching for and it also helps the eCommerce business to get higher conversion rate. With the help of online personal assistant you can also check out the product recommendations and more. So definitely say AI is crucial for eCommerce.

Conclusion:

AI has been a hot new trend in eCommerce industry which is why most of the eCommerce giants are striving to implement it on their business. If you’re striving to get succeeded with your eCommerce site, Artificial intelligence will help you to find out real and sustainable benefits.

Apart from that, RetailSense can help you out in this fast paced digital world. With RetailSense top notch AI based platform, you can create the best user experience and powerful analytics help you observe the key stats for your business and helps users to move forward. Not only that, you can even use personalized retargeting

The fast pace at which AI is gaining traction in the e-commerce industry heralds a promising future. And, with RetailSense, you can change the way how you communicate with your customers and enhance your products. This is how AI is shaping the future of eCommerce industry.  For more interesting updates please keep reading our blog and follow us on Linked In.

[un-enfant-immature]

Okta wants to make every user a security ally

End users tend to get a bad rap in the security business because they are often the weakest security link. They fall for phishing schemes, use weak passwords and often unknowingly are the conduit for malicious actors getting into your company’s systems. Okta wants to change that by giving end users information about suspicious activity involving their login, while letting them share information with the company’s security apparatus when it makes sense.

Okta actually developed a couple of new products under the umbrella SecurityInsights. The end user product is called UserInsights. The other new product, called HealthInsights, is designed for administrators and makes suggestions on how to improve the overall identity posture of a company.

UserInsights lets users know when there is suspicious activity associated with their accounts such as a login from an unrecognized device. If it appears to involve a stolen password, he or she would click the Report button to report the incident to the company’s security apparatus where it would trigger an automated workflow to start an investigation. The person should also obviously change that compromised password.

HealthInsights operates in a similar fashion except for administrators at the system level. It checks the configuration parameters and makes sure the administrator has set up Okta according to industry best practices. When there is a gap between the company’s settings and a best practice, the system alerts the administrator and allows them to fix the problem. This could involve implementing a stricter password policy, creating a block list for known rogue IP addresses or forcing users to use a second factor for certain sensitive operations.

Health Insights Report. Image: Okta

Okta is first and foremost an identity company. Organizations, large and small, can tap into Okta to have a single-sign-on interface where you can access all of your cloud applications in one place. “If you’re a CIO and you have a bunch of SaaS applications, you have a [bunch of] identity systems to deal with. With Okta, you narrow it down to one system,” CEO Todd McKinnon told TechCrunch.

That means, if your system does get spoofed, you can detect anomalous behavior much more easily because you’re dealing with one logon instead of many. The company developed these new products to take advantage of that, and provide these groups of employees with the information they need to help protect the company’s systems.

The SecurityInsights tools are available starting today.

[philomathresearch]

Why Customer Research Matters: Enhancing Experiences and ROI

Have you ever wondered why some brands seem to anticipate exactly what their customers want, while others keep missing the mark? Why do certain companies consistently earn customer loyalty year after year, while their competitors struggle just to keep people interested?

Here’s the truth: it’s not luck or magic — it’s customer research.

At Philomath Research, we’ve seen time and again that companies who prioritize customer research don’t just deliver better customer experiences — they also achieve significantly higher ROI. Let’s break down why customer research matters now more than ever and how your business can use it to grow, improve customer satisfaction, and maximize returns.

What Exactly Is Customer Research?

Customer research is the systematic process of gathering insights about your audience — their needs, motivations, behaviors, preferences, pain points, and satisfaction levels.

This goes far beyond running an annual survey or glancing at customer reviews. It’s about building a continuous feedback loop where you:

Listen intentionally

Analyze deeply

Act strategically

At Philomath Research, we specialize in both qualitative and quantitative research methods to help businesses uncover the real reasons behind customer decisions, not just surface trends.

Why Is Customer Research Crucial in 2025?

We’re in an era where customers expect personalization, speed, and authentic interaction from every brand they engage with.

Consider these latest market insights:

According to a 2024 McKinsey study, 76% of consumers are more likely to purchase from brands that personalize communications.

Philomath Research’s own 2025 client insights show that 80% of companies prioritizing customer experience reported a revenue increase in the past year.

Brands leading in customer experience outperform their lagging competitors by nearly 80% in revenue growth over five years, based on our internal tracking data.

The takeaway? Understanding your customers is no longer optional. Failing to do so doesn’t just cost you opportunities — it can threaten your company’s survival.

Real-World Example: Turning Frustration into Loyalty

One of our retail clients in Southeast Asia approached Philomath Research after they noticed a sharp drop in customer retention.

On paper, everything seemed fine — they had launched a loyalty program and a new mobile app. But when we conducted customer journey mapping and focus group discussions, the real story emerged:

Customers felt overwhelmed by the flood of irrelevant app notifications.

They were frustrated by a loyalty system that felt overly complicated.

They wanted offers tailored to their actual shopping habits, not generic promotions.

With these insights, the company streamlined its app interface, reduced notification frequency by 60%, and redesigned the loyalty program into a simple, tiered system.

Within six months, they saw a 22% increase in customer retention and a 35% boost in loyalty program engagement. That is the measurable power of targeted customer research.

The ROI of Customer Research

You might be wondering, does all this really move the needle financially?

Let’s look at the numbers:

Companies using advanced customer analytics report 126% higher profit improvement over those that don’t, based on Philomath Research’s 2025 comparative client analysis.

The 2024 Salesforce Trends Report revealed that 88% of consumers believe the experience a company provides is just as important as its products or services.

Brands investing in continuous customer feedback loops have reduced customer churn by up to 27% within the first year, according to Philomath’s recent case studies.

At Philomath Research, we’ve seen firsthand that even small improvements in customer understanding can unlock significant financial wins, from cutting acquisition costs to boosting upsell success rates.

How Customer Research Directly Enhances Experience

Here’s how customer research leads to tangible improvements:

Identify Pain Points Customers don’t always voice their frustrations — often, they simply leave. Our tailored surveys and interviews help uncover these issues before they escalate.

Personalize Offerings When you know what your audience values, you can tailor your marketing, products, and services. Our segmentation analysis helps companies craft highly relevant, targeted strategies.

Improve Product-Market Fit Launching a new product or service? Our concept testing and validation services help you reduce risks and increase the odds of success.

Enhance Service Delivery By tracking customer satisfaction across touchpoints, we help companies improve every stage — from onboarding to post-purchase support.

Methods We Use at Philomath Research

We believe that no two companies are alike, which is why we design custom research solutions for each client.

Here are some of the methods we frequently deploy:

Online Surveys for large-scale quantitative insights

Focus Groups to explore emotional drivers and perceptions

In-depth Interviews to uncover detailed, nuanced feedback, especially in B2B contexts

Customer Journey Mapping to visualize and improve the end-to-end experience

Mystery Shopping to evaluate service performance in real time

By combining these methods, we deliver insights that are holistic and actionable, not just raw data.

Why Choose Philomath Research?

At Philomath Research, we don’t just gather data — we turn it into clear, strategic action plans. We combine decades of experience with the latest technologies, including AI-assisted analytics, sentiment analysis, and real-time dashboarding.

But what truly sets us apart is how we work as a partner, not just a vendor.

Here’s what you can expect:

Tailored Research Design that aligns with your business goals

Global Reach with access to hard-to-reach audiences

Speed and Flexibility without sacrificing depth or rigor

Clear, Actionable Recommendations that drive measurable improvements

We’re here to help you uncover not just what your customers are doing, but why — and what you should do next.

Final Takeaway: Listen, Learn, Adapt — and Win

In today’s market, assumptions are risky. Customer expectations evolve quickly, and competition is fierce.

The companies that win are those that prioritize listening, learning, and adapting. That’s why customer research matters — because it’s not just about improving your offerings, but about deepening relationships, driving loyalty, and maximizing long-term ROI.

At Philomath Research, we’re ready to help you harness the power of insights to elevate your business strategy.

Ready to Take Your Customer Strategy to the Next Level?

Visit www.philomathresearch.com to learn more about how we can help you uncover the insights that drive meaningful, measurable growth.

FAQs

Q1: What is customer research, and how is it different from just collecting customer feedback? Customer research is a structured, ongoing process of gathering deep insights into your customers’ needs, motivations, behaviors, and satisfaction levels. Unlike simple feedback collection (such as occasional surveys or reading online reviews), customer research uses both qualitative and quantitative methods to uncover the real reasons behind customer decisions, allowing businesses to make data-driven improvements.

Q2: Why is customer research so important in 2025? In today’s fast-evolving market, customers expect personalized, fast, and authentic interactions from brands. Studies show that businesses that prioritize customer experience see significantly higher revenue growth. Without understanding your customers, you risk missing opportunities, falling behind competitors, and even jeopardizing your company’s survival.

Q3: What are some examples of how customer research improves business outcomes? A great example from the blog is a retail client who, after conducting focused research, simplified their app and loyalty program based on real customer frustrations. The result? A 22% increase in retention and a 35% boost in loyalty engagement — clear, measurable gains driven by insights.

Q4: How does customer research impact ROI (return on investment)? Customer research helps businesses improve profitability by reducing customer churn, increasing upsell success, and lowering acquisition costs. According to Philomath Research’s 2025 analysis, companies using advanced customer analytics achieve 126% higher profit improvements compared to those that don’t.

Q5: What research methods does Philomath Research use? Philomath Research customizes research approaches for each client, using a mix of:

Online Surveys

Focus Groups

In-depth Interviews

Customer Journey Mapping

Mystery Shopping This blended approach ensures insights are comprehensive and actionable, not just surface-level data.

Q6: How is Philomath Research different from other research providers? Philomath Research stands out by offering tailored research design, combining decades of expertise with cutting-edge tools like AI analytics and real-time dashboards. More importantly, they act as a partner — providing clear, strategic recommendations rather than just delivering reports.

Q7: Can small or mid-sized businesses also benefit from customer research? Absolutely! Customer research isn’t just for big corporations. Even small improvements in customer understanding can lead to better product-market fit, more personalized offerings, and stronger customer loyalty — all of which directly contribute to growth and profitability.

Q8: How can I get started with Philomath Research? You can visit www.philomathresearch.com to explore their services, connect with their team, and learn how they can help you unlock customer insights that drive real, measurable improvements in your business.

[topicprinter]

Article URL: https://userinsights.com

Comments URL: https://news.ycombinator.com/item?id=17151144

Points: 11

# Comments: 6

[clusterassets]

New top story on Hacker News: Show HN: UserInsights – Get 5 mins of real user feedback on well, anything

New top story on Hacker News: Show HN: UserInsights – Get 5 mins of real user feedback on well, anything

Show HN: UserInsights – Get 5 mins of real user feedback on well, anything 5 by zxlk21e | 1 comments on Hacker News.

https://ClusterAssets.tk

[thexbuzz]

Show HN: UserInsights – Get 5 mins of real user feedback on well, anything

Show HN: UserInsights – Get 5 mins of real user feedback on well, anything

Show HN: UserInsights – Get 5 mins of real user feedback on well, anything 2

[mbahelp24-blog]

In Piccadilly Gardens area of #Manchester on 19 Jan? Take part in user testing o… In Piccadilly Gardens area of #Manchester on 19 Jan? Take part in user testing our website. Contact userinsight@ons.gov.uk for info Source by ONS