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#usually in conversion rates i sell for 50 cents
adsproplugin-blog · 4 years
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Varieties of Ads for Your WordPress Blog site
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Pay Per Sale
Anyone register as an affiliate for any program like ClickBank as well as search the products relevant to your web site. The site provides you with link rules, banners, and other tools in promoting their various products. Your career is to post those hyperlinks on your site. Each time a internet user becomes a paid member during your link, you can earn a payment on the sale. The amount may differ. Don't just pick the top paying advertisement. Chose the best product and your conversion pace will be much better. Pay each sale is a one-time settlement to you from the sponsor. wpads.com
Profits Share
Each time you generate a customer, you earn a percentage on the income. For example , many locations will employ a 60%/40% umph share plan which means you receive 60% of the first good discounts, and also credit for each thirty day period that user remains an affiliate. This is a great way to generate in the long run income, especially on sites which you believe are high quality that could update enough to keep the actual surfer interested. This is specially common with some dating vendors who are membership based. Every single revenue sharing program posseses own respective payout rates listed.
Pay Per Click
Some areas offer pay per click traffic when you get paid each time a person keys to press on the ad creative you aren't using. Some places shell out $0. 01-$0. 03 dollars or more. If you can find $0. 03 cents per click or maybe better, then definitely utilize program. This is good for web sites who can disguise ads to take a look like content, so that the end user clicks them without even with the knowledge that it's an advertisement. Often double-check the sponsors terms, incase this form of deceit is not permitted. These works extremely well on any type of site, while banners, in video advertising, or straight up text backlinks. You can really earn a fantastic income with places similar to Google AdSense if you're clever with your ad placement, as Yahoo AdSense tries its far better place relevant ads on your own site. Your job is to keep an audience who will not mind clicking an advert or two.
CPM
This is short for cost per thousand opinions, with the M being the particular Roman numeral for one 1, 000. You place a provided championship on your site and get paid out anywhere from about $1. 50-$3. 00 for every one thousand thoughts you provide. If you operate a high traffic site and also can't figure out how to convert your own personal ads into sponsor product sales, then use the CPM process. Only sites with high number of page views can benefit from this method. Usually site visitors trade sites will plast typer their sites with CPM ads because they put a whole lot crap on their sites how the user is confused plus the site can't convert revenue anyway.
Pay Per Electronic mail (sometimes referred to as CPA rapid cost per lead)
Every time a user submits their email address contact information, you earn anywhere from some cents, to a few bucks. It is more widely used in email marketing. Should you be going to collect email contact information on a website, then you should keep these things for your own promotion instead.
Shell out per time period
I've available tons of ads using this method since I didn't feel like currently being on top of statistics on a daily basis, delivering reports to buyers, and having annoyed with minuscule troubles from other webmasters. So what I have was sell any given promotion spot for a set price tag on a per month basis. My spouse and i gave people discounts whenever they paid for three or more several weeks. One sponsor paid us $20, 000 via verify, up front, for a six month 300×250 banner advertisement.
WordPress site owners, bloggers and content creators are often looking for the best ways to make money with their audience and returning visitors. One of the best ways to accomplish this is through the use of placing ads on your site. WPads.com is a great site for learning more about the best free and premium plugins to start adding paid placement advertisements and banners on your site. The most common ads to start running on your site are Google Adsense and MediaNet. Try both of them today and see which is best for the monetization of your site.
References Advertising https://en.wikipedia.org/wiki/Advertising
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bybmarketing · 4 years
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Ten ways your business can create marketing content to reach more customers
Content marketing is a strategy focusing on creating, publishing, and distributing relevant and valuable marketing and brand content, designed to engage your target market. The aim is to connect with your audience and build relationships, instead of simply informing about new products and promotions. This week, I talk about what content marketing is and why your business needs to be doing it, as well as ten popular types of content marketing you can use to grow your brand.
What is Content Marketing?
Content marketing typically focuses on social media networks, using content such as video to start conversations, engaging your audience, creating brand awareness, increasing loyalty and driving leads. The aim is to add value for customers independently of any products sold, a value that will one day be reciprocated in sales results. The long-term goal is sales, but the short-term goal is engagement.
Brands share stories to make the audience more familiar with them. Content is relevant, compelling and aims to engage customers at the right point in their buying consideration process.
“Many long-term benefits such as building brand loyalty by engaging with the target audience with valuable content without employing promotional techniques” (Pulizzi 2012b)
For more about Content Marketing, including a 15 minute video, see 50 Weeks of Marketing.
The Rise of Content Marketing
Over the past ten years, social media communities have become more prominent, and the popularity of businesses using content marketing has exploded as a branding tool. The digital world is saturated with assorted brands, so to remain relevant businesses must start conversations with potential customers in the multiple ranges of social media communities.
Content marketing is so attractive because of the typical high return on investment compared to other forms of traditional advertising. On average, businesses using content marketing gain more than twice as many leads as those who do not.
“Content marketing has become a leading marketing technique in digital marketing communication and uses the point of view of consumers to build relationships by creating and sharing engaging content in social media that enhance their daily lives.”
Your Content Strategy
You should have some sort of plan or goal with your content creation strategy. Know what your goal is. Your content needs to align with the tone of your brand and how you want to promote your content. Who is your content designed to reach? Why will they benefit from your message? Consider you are speaking to (your target market), What is the best way to communicate to them, and where the best place to reach these people is. If you are focusing on the gaming community, you would focus on YouTube rather than LinkedIn for example.
Ten ways you can use content marketing
When you first start producing content, it is important to focus your time and energy on what you are good at and what type of content your target audience would most like to consume. What type of content are you good at creating? Are you good on camera? Graphic design skills?
It would make sense to utilise your skills and use that primarily. Use formats that your audience already uses. Does your audience like watching long-form tutorial videos such as on YouTube? Or do they prefer a vivid photo on Instagram or an Infographic on Pinterest?
Blogging
For many businesses, blogs are central to their content marketing strategy. The advantages of a blog are you can sit down and write it in a couple of hours, or even 20 minutes. The length can be under 1000 words. They are also great for SEO, which means Google finds them easily. Blogs also drive engagement and shares. Some studies suggest that around 60 per cent of online purchases are made because of a customer reading a blog and posting four blogs a week can increase your website traffic by more than three times those posting less than once a week.
Tips for writing your own blog:
· Supply value and expertise. This builds a stronger relationship with current customers and builds credibility with prospective customers.
· Build a relationship with your readers with consistent and high-quality posts drives great traffic to your site. Some tips for writing a blog:
· Post at least once a week. Leave it too long and you can lose any following you started. Consistency is key. Update old posts and those that have done well.
· Link to other content. You can link to external social media or other pages on your site such as free tools or similar blog posts.
· Call to action. Have one of these at the start and end of a blog. You want people to keep going further with you. The end goal is to leads or a sale. Some of the posts can be aimed at how you supply a solution to people or centred around your brand.
· Optimise your blog for keywords. This will help people find your blog, and help customers find you. Find out what people are searching for when they are looking for product/service like yours and create topic around the content they might be looking for.
Video
Videos are a great form of content to grab your audience’s attention and engage them quickly. People share videos more on social media than other forms of content. Video content is becoming increasingly popular in the age of the smartphone. A third of the time spent online is by people watching video content and four times more people would rather watch a video about a product than read about it. These could be a product review or a how-to video. Brands that use video can expect to see more than twice as much traffic from search engines and improve the average time spent on their web pages by just over double, and landing pages with video content has a higher conversion rate, garnering up to 80% increase.
To use videos in your content, you can post is straight to the platform, or host it on YouTube. When it is on YouTube, it is easy to embed the videos into blog posts. All videos should offer value, and at the end of every video, you should include a call to action to send them further along the sales funnel. Send them to your website or landing page for a product.
I have embedded this post video on Community from YouTube.
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Social Media Posts
Posting on social media is by far the most popular form of content marketing. Many businesses post on Facebook, Instagram or LinkedIn daily, to help reach their audience and nurture relationships. Social media is so popular because it is easy to reach potential customers, without them having to go look for you. While they scroll through the platform feed, amongst posts from friends and colleagues, your post can come up.
The ability to reach new audiences is also a powerful advantage of using social media. Social media content can be used to drive sales, but social media should be used to start a conversation with consumers and engage your target audience. Make sure that you have a mix of promotional and informational content across your social media channels.
All other nine types of content listed in this article; you can link through your social media. It is an important gateway to further content that can lead to an eventual sale.
Infographics
Infographics are an image that uses information and visuals to explain how something works in a way that is visually interesting and easily digestible. An infographic aims to educate your audience by providing useful information that adds value. This increases your credibility as someone who could solve their problem.
Any information that would receive help from a visual aid would be an excellent choice for an infographic. It can help people through visualise data, for example, statistics could be summarised with visual representations, charts, and graphics. Infographics are often shared on social media, which is a useful source of backlinks (link to your website through the image. Keep your designs simple and clean with plenty of white space, and not overloaded with text. Organise it into sections if you need to make it easier to follow.
Long-form Content
Long-form content is similar to a blog or eBook. Hosted on your website, Long-form is a terrific way to drive traffic and build thought leadership on a certain topic. Create a “how-to guide” or “Ultimate Guide” is a popular form of long-form content. The length is usually between five and ten thousand words, separated into chapters like eBooks. Make it free and readily available on your website. Break it down into sections - each chapter a new page on your website. Promote it heavily to drive traffic to your website.
White Papers
White papers are an information-dense form of content that offers a detailed solution or data on a specific topic. Similarly, to eBooks, White Papers are a piece of long-form content, the main difference being that white papers are more data-driven, detail-focused and information-dense. White papers should focus on a frequent problem of your target market and offer a solution. Well suited for B2B (business to business), they are a great tool to sell your business’s products or services and build your credibility as a thought leader. Again, it is a piece of gated content on your website or landing page (also called a lead magnet) requiring the “lead” to supply information about themselves to access the piece of free content. Some businesses are willing to give up more information about themselves than just an email to access a white paper.
eBook
It might feel a little overwhelming to write an eBook, but it is easier than you think, and they are great long-term lead magnets. Some people assume you must write something that is a hundred-plus page long. Well, you do not. The reality is, a lot of eBooks can range from ten to thirty pages long. Whatever the length, it must supply value. Do not feel like you must add “fluff” to something because it is not long enough. Often, focused and concise is good. Just supply useful information and your insight into your target audience about their needs and challenges.
A lot of people offer a product or a solution at the end of an eBook, which is fine. But it should not be more than 5 per cent of the content. It is not about selling to your audience, it is about building a relationship with target consumers so that they trust your brand and come to you when they are ready to make a purchase.
Example of an eBook landing page:
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Again, eBook can be gated from your website, so you get an email in return. Writing an eBook can take a lot of time energy but can be outsourced. Often the leads that you will generate through this piece of gated content will provide an attractive return on investment.
Case Study
Case studies examine a specific business scenario in-depth, the case usually from your own business. The aim is to show your knowledge and how you supplied successful action, supplying social proof of the value you supply you customer or clients. Instead, done in a way that is not like an advertisement. It is how you supply a solution to a problem the reader may be having. You highlight how your service or product is applied to have a favourable outcome - help people understand how your business can help them and add value to them or their business. Helps build trust with new leads.
Case studies should follow this format:
· Summary of the study
· Explain the problem
· Explain your solution
· What were the results and why they matter?
Do not make your case study a boring summary of the results, write it like a story to engage the reader on the journey. If you can get a video testimonial from a client, that is a powerful form of case study content.
Check List
Checklists are a type of worksheet that supply a list of things to do in a step-by-step process to achieve some type of the desired outcome. These are great content assets for small businesses because they are easy to create and promote, yet still supply a significant value for the target audience. Checklist downloads are great lead magnets. They supply value as they are actionable, and supply a resource that users can utilise repeatedly, and they do not cost a lot of time or money.
Checklists should have a clean organization and have a concise copy. Lots of whitespaces and include your branding down the bottom. You can promote them at the end of blog posts for example and offer them in exchange for an email subscription sign-up.
Podcast / Interview
Interviews with industry experts, typically in the format of a podcast have grown in popularity in recent times. They are a long-form of content, and usually a discussion on a certain topic. This is a fantastic way to supply information to people who prefer to listen or watch as opposed to reading a long piece of writing. Again, they help to position your company as an expert in your industry. Podcasts have become a popular form of marketing content, which is an interview with someone interesting to say, usually 30 to 60 minutes long. Podcasts can be downloaded or streamed to a personal device for convenience.
You could utilise Facebook or LinkedIn Live, YouTube, have a transcript on your blog or you could be interviewed yourself by other podcasters or YouTubers. Make sure the material provides value for your target audience, choose interview subjects that can offer useful insight and information on the topics they care about.
That's it from this week's blog.
In summary, ten types of content your business should be using are:
· Blogging · Video · Social Media Posts · Infographics · White Paper · Long-form Content · Case Study · eBook · Checklist · Podcast / Interview
Good luck with your content creation!
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cindylouwho-2 · 5 years
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RECENT NEWS, RESOURCES & STUDIES, June 2019
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Welcome to my latest summary of recent news, resources & studies including search, analytics, content marketing, social media & ecommerce! This covers articles I came across from May 31 to June 21, although some may be older than that.
(Unfortunately, a few of this edition’s entries were lost somehow, & I could only remember one of the missing, so if you know of an article/post that should be included, please let me know, & the piece will be added here as well as to the next post.)
My busy few months are now mostly over, so I will have more time to get working on this Tumblr, new blog posts & the new forum I want to start; expect more frequent updates starting in July. 
TOP NEWS & ARTICLES 
Shopify is going to run fulfillment centres for its US customers within the next 2 years. “Right now Shopify will offer early access for merchants who ship between 10 and 10,000 items per day, and by the end of the year the company aims to offer two-day shipping to 99 per cent of the United States.” They announced other plans at the same time, including better shop tools. 
If you have your own website, conversion rate optimization is something you should be looking at. Why? Because “[a] simple tweak on a landing page can double or even 10x that page’s conversion rate” which can be much easier to do than doubling your traffic. [Note that this is not a short article; it’s a full guide.]
Matching searcher intent is a crucial part of great rankings. This long article tells you pretty much everything you need to know on making that happen with your content, with real examples for their site. 
Mary Meeker released her annual internet trends report; shorter summary here. “If you're looking to connect with the next generation, you should be maintaining at least some awareness of gaming culture, which is where attention is increasingly shifting.” “Some 51 percent of the world — 3.8 billion people — were internet users last year, up from 49 percent (3.6 billion) in 2017...E-commerce is now 15 percent of retail sales. Its growth has slowed — up 12.4 percent in Q1 compared with a year earlier — but still towers over growth in regular retail, which was just 2 percent in Q1...Customer acquisition costs — the marketing spending necessary to attract each new customer — is going up.
ETSY NEWS
Etsy retired several of its Support/Help email addresses, including [email protected], all without any official announcement. 
You can now link photos to variations - but only with one variation, not both. 
Etsy’s annual report for 2018 is out; I didn’t see much new here, but if you catch something, please leave a comment or send me an email so I can add it to this summary. [They actually mentioned “abilities” in their list of things they accept diverse ranges of, but as usual, they only give any details about gender, race/ethnicity and sexual orientation. Disability is invisible for them.]
A new bunch of US states will have state taxes charged for online sales as of July 1. 
Ryan Scott will be Etsy’s new Chief Marketing Officer as of June 24. 
SEO: GOOGLE & OTHER SEARCH ENGINES
Google broke with tradition & decided to warn SEOs about the core search algorithm update that started rolling out on Monday June 3 and ended on the 8th. There are multiple reports of some UK news companies taking a hard hit while others picked up visibility. It’s still too early for much comprehensive analysis, but here is a summary and another more recent one. 
At the same time, Google also rolled out an update that increases site diversity in search results, often limiting each website to 2 entries in Google’s top pages. Think of it as Google's approach to “clumping”. They insist it is separate from the core algorithm update. Early analysis finds that it didn't change much for most searches. 
Websites sometimes rely too much on Google traffic, which is dangerous whenever they change something (i.e., daily). Here are 5 ways to make your site/pages more resistant to algorithm updates. 
Most decent SEO tools cost some money to get the full value, but here is a list of 55 free tools including keyword research, stats, linking, and technical tools. (Some have paid versions as well, but just ignore what you don’t need.)
SEO sometimes requires stating the obvious; check out this tweet with a graphic from an SEO conference. 
Rand Fishkin did a major review of clicks from Google search, & found that nearly 50% of US google searches result in a click (often questions such as weather, or spelling). Only 45% led to clicks on non-paid links, & non-Google companies. But “for every click on a paid result in Google, there are 11.6 clicks to organic results. SEO is far from dead.” Search Engine Land did a TL;DR (too long; didn’t read) summary here. 
Fishkin also has some good insights on making a profit through SEO. [video and full transcript] I think the point about having a strong profit margin is really important - it is going to get more expensive to sell online as time goes on. Etsy is not the only provider trying to squeeze more pennies out of its customers. (Fishkin’s whole push lately is that you must be a known brand to survive; I am reserving judgement on that for the moment.)
Most blogs haven’t done their SEO correctly, but you can fix that. [video & full transcript]
Hate it when your site/business gets mentioned online, but they don’t link to you? There are ways to get other companies to link to you. 
The latest Google mobile search redesign has folks pitching fits about how ads now look like organic search results. For your own website & other sites where it is possible, make sure you have a favicon that stands out from paid ads. [If you Google “CindyLouWho2″ on mobile, my blue fossil coral avi shows for my website & this Tumblr blog.]
Voice search isn’t taking off like people thought it would, although around 30% of Americans use virtual assistants regularly. 
Is audio SEO going to be a thing? Dr. Pete looks at Google’s decision to post podcasts in search results. 
CONTENT MARKETING & SOCIAL MEDIA (includes blogging & emails)
Facebook announced its move into cryptocurrency with Libra, which will launch in 2020. 
Contrary to some reports, it seems that fewer people are using Facebook regularly. While time spent on FB drops, Instagram in particular is seeing more interaction. 
Getting the right image sizes and dimensions is really important for each platform; here is an infographic on all image sizes for Facebook. 
“[T]he right time for you to post on Facebook will be different than the right time for someone else to post on Facebook.” A summary of multiple studies on the topic, with tips on using your Facebook Analytics to narrow this down for your business. 
After banning mass messaging earlier this year, WhatsApp is prohibiting sending newsletters through the app as of December. 
A decent guide on using Twitter for your business. “...tweets with images get 150% more retweets”.
Thinking of running a Twitter chat? Here’s a complete guide, including Hootsuite templates. 
You can get new content ideas from Reddit. “Reddit.com saw 542 million visitors in March 2019 alone.”
Pinterest is expanding its shopping program, now called Pinterest Partners, to provide more shopping opportunities on the site. 
A study of the 500 top-followed Pinterest accounts shows that home decor is most popular among influencer topics. [infographic with text.]
Short video platform TikTok is still showing rapid growth. “Digital wellbeing is more important than it has ever been. Since tech companies started optimising for user engagement, the user is unable to escape the app. You will always feel dissatisfied when you close the app, because the notifications keep on coming and the content never seems to end. To us it seems, TikTok has taken this idea to another level and built the user experience to deliberately create addiction.“
ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)
Using Google Ads for your website? Make sure you avoid these 7 common mistakes. 
Google now allows you to target people who are “regularly in your target locations” - but it doesn’t really define how they calculate that.
Instagram Shopping is most popular with younger people (at least in the UK).
Good tips on improving your Amazon ad effectiveness, especially cost-effectiveness.   
Some tips on Microsoft Audience ads, and how to get the most out of them. It includes some good general tips, like looking at your profit margin. 
Facebook produced an infographic on how to best create FB ads, especially, for mobile. 
STATS, DATA, OTHER TRACKING
Google has purchased analytics company Looker; Etsy uses the platform already. 
The Google Search Console is now giving users 90 days of data for some reports. 
Here’s a new WordPress plugin that tracks clicks on pdfs on your site through Google Analytics. 
ECOMMERCE NEWS, IDEAS, TRENDS
Paypal has developed “a customizable e-commerce platform”. 
Amazon has extended 1-day Prime delivery. Their ability to do that largely depends on how they are taking control of the shipping methods used, moving away from using other big companies. 
Amazon closed Spark, its social media competitor, and it redirects to a page of customer-curated collections. 
Some Goodwill stores are now selling thrift items on online platform OfferUp.
Opinion article: is feature-driven retail preventing people from buying?
BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE
Human brains like stories, which is why you should use them in your marketing. “Stories do another thing: They trigger the release of this neurochemical called oxytocin, which is known in some circles as the love drug. About 10 years ago, all we really knew about oxytocin is that it’s released when, say, a mother is with her baby. But what we’ve discovered since then, through the work of neuroscientists like Dr. Paul Zak, is that stories trigger the release of oxytocin in much the same way.” 
Sell luxury goods? The market is changing as younger people make up a larger chunk of the core. Millennials will make up 50% of the market by 2025. The article has some interesting stats on the luxury resale market: “Overall 45% of true-luxury consumers participated in the second-hand luxury market, and more than one-fourth (26%) have bought pre-owned goods”  which is a trend some luxury vintage sellers might want to watch.
Generation Z prefers personalized content & isn’t as worried about privacy as older generations. 
US adults now spend more time on mobile devices than they do watching tv. Much of that time is spent on mobile apps instead of browsers, & audio (podcasts & music streaming, mostly) accounts for a large chunk of time spent. 
US retail sales grew by half a percent in May, less than predicted. 
MISCELLANEOUS 
As the US looks at starting an antitrust case against Google, articles are reminding the government what other countries found, and what they should be looking at now. Businesses big & small have filed complaints. 
The Google Cloud outage on June 2 that took down YouTube, Snapchat and Shopify among other sites points to the need for everyone to have a backup system. [Remember, Etsy is also moving all functions to Google’s cloud.]
Sick of writing product descriptions? Imagine if it was your full-time job, and you didn’t have any hand in making or curating the products.
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alltechtipstricks · 6 years
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50 Legitimate Ways To Earn Money Online Quick In 2018
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50 Ways To Earn Money Online Fast In 2018
There are many ways to earn money online if you are looking for more source of income to pay the bill, rent etc. Having more than one source of income is a way to live a better life and pave the way to think on how to be more successful.
Earn Cash Back With Ebates
is a cashback from over 2,000 online retailers. They offer a service that allows you to earn cash back on purchases made at over 2,000 stores.
For example, you buy a LapTop from Amazon.com through their link, you will get 10 per cent of your money back. If you spent $1000, you will get $100 back, which is 10% of $1000.
They have paid over $325 million in cash back to members since the inception of the company.
How Ebates works
50 Ways To Earn Money Online Fast In 2016
A is a self-employed person who offers services, usually to multiple customers at a time. A freelancer sets his own service menu, price, and target market.
Freelancing is a great way to earn money online even without quitting your day job. There are many places where you can find freelancing work and start making money.
– There are many projects onGuru..You can bids on projects that interest you. You’ll get alerts when new jobs is posted that matches your skills.
– People per hour is similar to Fiverr, you set your own hourly rate and the services you can offer. Customers will contact you if they’re interested in your offer.
– Upwork is well-known company for freelancing with more than 4.2 million active clients posting jobs. You can work on many projects as you’d like while building your own freelance business. Work on Upwork is a real way to earn money online.
Freelencing is a great place to earn money online even if you are working from 9 am to 5 pm.
    2. Fiverr
is one of the best place to earn money online as freelancer due to high traffic. You can start by posting at least one basic gig that you’ll do for five dollars. This depend on your skills and knowledge, starting from graphic design, marketing, social media etc.
     3. Programming
Are you good at programming? This an opportunity for you if you have skills and knowledge of programming. There are many websites which provide freelancing. There are many business owners who are looking for the service of a programmer.
, ,Project4Hire
There are many programmers who are making 5 figures as a freelancer on the above-mentioned websites. Create an account and post a job as a professional programmer.
Graphic design is one of best ways to earn money online fast.If graphic design is your hubby, while can’t you turn it into making money business.
There is a lot of money to be made from the graphic design if you have the skills and knowledge. Even there are many places you can learn graphic and start making money.If you are a designer and looking for the fastest way to make money online, try graphic design.
Check out the following websites to create an account and let your skill start working for you.
, ,Project4Hire
Translation is another way to make income without much stress. There are many job posted on a website like ,
Internet Marketing
Internet marketing is an online business where you can make money online either selling service, create a blog or monetize it or helping business owners to get customers through social media. Below is the internet marketing you can start to make fast money online.
If you are looking for how to make money online fast and easy, here are the fast way to start making money while working at home.
If you don’t understand the word SEO, it simply means search engine optimization. If you have little knowledge about SEO, you can start your own SEO agency. help webmaster to rank their website on the first page of Google and other search engines to get targeted traffic.
Social media is one of the best ways where companies and business owners are promoting their companies to get more customers. YouTube is among top social media website where people learn every day.
There are many people who depend on alone to generate income. If you can create videos, then you can definitely
Check this great video software to create YouTube video and how to use it make thousands of dollar every month.
Blogging is one of the easiest ways to make money online without quitting your day job. There are thousands of bloggers who quit their day job and start blogging.
You can start blog base on what you have a passion for or idea. For example, if how to cook food is your passion, then you can start a food blog, show people how to dish delicious food and meal.
You can blog on any of the following: food, finance, investment, juicing, health-related such as nutrition, fitness, yoga etc. Blogging is my main source of income,you can read one of my blog income here.
PPC means pay per click advertising. If you know how to advertise on Google AdWords, Bing ads, Facebook ad, then this is an opportunity to start PPC business. If you don’t have much knowledge on PPC, you can check Udemy to learn how to advertise on any of the platforms I mentioned.
PPC online business is one of the best ways to earn money online. Click
Copywriting is the method of writing advertising promotional materials for individual or business organization. Copywriters are responsible for the text on, websites, emails, advertisements and more.
Affiliate marketing
Affiliate marketing is a way of selling people’s products and get a commission. Affiliate marketing is one of the best ways to start an online business. There are many affiliate marketers who are making 6 figures per month by promoting affiliate products.
There are many ways to earn money online through affiliate marketing such review of affiliate products, promote affiliate products on your blog, social media etc.
Below are the places where you can start making money as an affiliate marketer.
is one of the most popular affiliate program and network with more than 10,000 products affiliate can promote indifferent niches. You can promote health-related products, self-help, marketing etc.
Clickbank commission range from 50% to 75%, means you get 75% of the money of the product you are promoting if you make a sale.
Amazon is the largest eCommerce website. Most of the Amazon products are physical products which require shipping. The affiliate commission is very small compare to Clickbank but it worth promoting.
The most effective way to promote Amazon products is to write the review of the product you are promoting.
Learn more about how to earn program
If you have experience on how to write a product review, then writing a review of web hosting companies can make you $1000 to $2000 per month. There are many web hosting companies, among the best are listed below.
Sign up for their affiliate program and start promoting them.
If you are looking for how to make money fast online, then start blogging and promote affiliate products on your blog and to your list.
is a great way to earn money online fast by just directing people to their affiliate program. Anytime, people, you refer buy their products and service through your affiliate link, you will get paid for it.
Make money by earn commission on all qualifying revenue generated by your links to their stores.
This is a method of buy and sells domain names. You need to know the type of domain people are buying. To get you started, read the tips on how to buy and sell the domain on, the worlds largest information on how to sell domain names.
Making money on is simple: Find, Share and Earn. Find great products on eBay, share them on social media, to your friends and followers and make money when they sell.
Earn commission by sharing eBay item with your affiliate links on Facebook, Twitter, your blog or website. If what you share sells, you make a commission.
Promoting eBay partner network is one of the easiest ways to earn money online while still working from 9 am to 5 pm.
Selling art, craft and handmade materials
    17.Etsy
Making money on Etsy is not a rocket science if you are a crafter. Etsy is home to more than 850,000 shops ran by sellers who make different things like handmade soaps, handmade clothing, garment, vintage items, jewellery, music and more.
is a great marketplace for crafters and designers to connect with buyers who are interested in their handmade materials.
 CPA Marketing – One of the easiest and fastest way to earn money online.
CPA means (Cost per acquisition), also known as cost per conversion. It is an online advertising model where the advertiser pays for each specified acquisition. For example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.).
You get paid when a visitor clicks on your affiliate link and completes an action. The “action” can be anything such as filling out a form.
There are many companies where you can make money with CPA. The best are listed below
You can earn money fast with by . There are a lot of CPA networks but Maxbounty has many varieties of CPA. Making money with CPA is very easy by promoting it at the right place for a target visitors.
is a lead generation affiliate network. CPA offers are one of the fastest ways to earn money online and it does not require to make a sale.
Neverblue’s campaigns indicate that 72% of them pays you for leads and leads only (CPA). That is while Neverblue network a little different from the others. by promoting their offers.
is another CPA network, it similar to Maxbunty and never-blue. Peerfly is a great place to make money by promoting CPA offers.
Website flipping –
Website flipping is a process of buying, improving and selling websites. Website flipping is a great way to make money online if you know how to build authority website that generates income.
You can also build a website and sell it later instead of buying it. There are many bloggers whose income depends on website flipping.
Below are the places where you can make money buying and selling website:
is #1 for Buying and Selling Websites, Domains, and Apps. It is a marketplace where thousands of people are making money by buy and selling a website, domain, app etc.
is another place where buyer and seller meet. You can sell and buy a website, domain on digital point but the market is not as huge as flippa.
is the number one internet marketing forum where thousands of internet markets are meet to get the latest information on ways to make money online.
Read: 
is a great place to start if buying and selling website and domain is your hubby. There are more than thousands of websites and domain listed on website broker.
Ready to discover the Power of Your Opinion and get paid for it. Get paid for taking surveys for money, make money online now by just filling a form and share your opinion.
is a great place to start making money online by just filling a form which can only take 3 to 5 minutes to complete. .
has a lot of survey offers you can complete and get paid. They are a very popular company and it worth trying if you want to start making money through a survey.
 27.Product Report Card
 is the best survey company where you can make money Online with Paid Surveys and Free Offers. Making free cash at CashCrate is Fun for both Teens and Stay at Home Moms.
There are more survey companies where you can make money by taking 5 minutes of your time to complete a survey.
PPC means pay-per-click. It is a model of internet marketing in which advertisers pay a certain fee each time one of their ads is clicked.
PPC marketing is a way of buying visitors to your site. Search engine advertising such as Google, Bing and social media, Facebook is the most popular forms of PPC.
is not as difficult as many people think but it strongly requires training to get started.
There are many ways to make money with PPC marketing. Promote your products or help the client set up and manage Google ads. There are many webmasters and companies looking for PPC experts to promote their brands.
is second when it comes to a search engine and there is a lot of money you can make through Bing ad.
It is very important to learn how to advertise on Bing before you jump into it to avoid wasting of money without any result.
Here is an article the explain Bing ad
is the most popular social media with more than billions ofpeople. Recently have been most successful PPC ads as most of the internet marketers and online business are getting more ROI than other PPC companies such as Google and Bing.
Set up private Facebook Group to sell membership here
is another social media where you can and pin about your products and service. Traffic from Pinterest converts most than other social media according to the research.
You need to understand how to use Pinterest and create a pin that can go viral without spending a dime. Another best way to make money from Pinterest is to use.
Investing and lending
Investing and lending can be a great source of income if done properly.
is a peer-to-peer lending company in US. It was the first peer-to-peer lender. You can apply for a low, fixed personal loan and also invest to make solid returns. If you are interested in making money through investing, then consider a lending club.
is easy to use, without any compromises. People are making more money from investment nowadays and you can be part of them.
34. Membership sites are a great way to make money online.
The benefit of running your own membership site is the recurring payments that you receive monthly. There are much software to build a membership site such as Optimize press, Wishlist,1shopping cart and Magic members.
If you have an idea or passion about a certain topic, you can create a membership site training people about your skills and knowledge. It could be fitness, yoga, how to play the piano, guitar etc.
This is an online workshop where you teach and discusses one certain topic in detail that will help the customer to get a steady stream of new idea related to the chosen topic.
Another way to make money is to create your own digital products and sell them. It can be an eBook, Video or audio. There are many websites where you can sell your digital products like , etc.
Video has been one of the best ways to provide useful and in-depth information. You can make a lot of money by creating a video training course that customers will love.
App is hot business as the number of the mobile app are increasing every day. If you know how to build mobile app such as Android, then this is an opportunity to start making 5 figures per month.
You don’t need to learn to code before you can create an app, there are some software that can do all the work. You can learn how to build an app from udemy.com and get access to more than hundreds of tutorials on how to create an app and make money.
There are some website where you can sell photography and make cool money. If you have a camera or iPhone, then you can get started without wasting much of your time.
You can register with these websites and start selling your pictures and (adsbygoogle = window.adsbygoogle || []).push({}); Selling Physical Products
eBay is one of the largest online e-commerce. You can sell physical products such as electronics, mobile phone, juicers and more and make a lot of money.
You sell your product and Amazon ship it. With Fulfillment by Amazon (FBA), you store your products in Amazon’s fulfillment centers, and they pick, pack, ship, and provide customer service for your products.
You can sell physical products on Amazon and make money while Amazon do the most of the job for you.
You can learn more on
Selling T-shirt has become a big business and there are many people who depend on selling a T-shirt to make a living. It does to require many skills but you still need to learn the process before getting started.
Here are the websites where you can design and sell a T-shirt.
Drop shipping is a fulfillment model that permits you to buy products individually from a wholesaler and ship them directly to your customer.
Instead of buying a large amount of inventory, you simply partner with a drop shipping supplier and list their products for sale on your website.
You don’t need a store to start drop shipping business, the company will do all the shipping for you whenever customer purchase from you.
Drop shipping and eCommerce is a great ways to make income online but it require money and training to get started.
Read: How to start drop shipping
If you have eBooks, then it is time to convert them to hard copy and sell them. You can make a lot of money selling hard copy if you target the evergreen market. You can sell them on and .
The forum is popular now, if you know how to create a simple, it is a great source of income. There are many types of the forum you can create such as health forum, internet marketing forum, politic, nutrition, and medical etc.
Another great way to make money is to request donations using PayPal.
Read and make money
If you have a used electronic especially if they are name brand – like Apple, Panasonic, Sony, Samsung, or any well-known brand. You can sell them on a website like , .
can be used to check the value of your old electronics.
Most companies always need a tester and the software industry is one of them. You can earn money by writing software reviews for companies.
Customer service is a well-known business and if attending to customers is your hobby, then you are on the ways to start making extra income through customer service.
is a great place to earn money by publishing a business book, friction, story, marketing, and health-related eBook.
Check out this detailed . You can learn step by step to publish your own Kindle eBook without spending money.
Kindle book publishing is the best ways to earn money online without investment. You don’t need to spend any money on publishing your eBook on Amazon Kindle.
A (VA) is a self-employed job that provides professional administrative, technical, or creative assistance to customers from home office.
If you are interested in a virtual assistant, there are many places to find a great job such as, , and .
Wrapping Up
One of the best ways to earn money online is to start blogging. There are many benefits of starting a money making a blog, to advertise your products and service and to make more income at home. It is the easiest and fastest way to make money online without worry much about investment.
There are many other ways to such as my 72 home business ideas. After reading this article, you only need to take action and start.
If you have any question on how to make money online or you want me to add to the list, kindly let me know through your comment.
What are you waiting for?
Source
https://www.entrepreneursclass.com/ways-to-earn-money-online-fast/
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jerometbean · 4 years
Text
My Conversion Kit Review – What Exactly Is “My Conversion Kit”? Who Needs?
My Conversion Kit Review –
“Start Your Own Full-Blown Growth Hacking Optimization Agency In Seconds. 100% Online & Ready To Generate Profits Today”, You Get 13 Proven Conversion Tools Inside One Easy-To-Use Platform
My Conversion Kit Review – Product Overview
Product NameMy Conversion KitProduct CreatorAmit VermaLaunch Date & Time[2020-Aug-01] @ 11:00 EDTPrice$47 One-timeBonusYes, My Best Custom BonusesRefund Period30-DaysOfficial Sitehttps://myconversionkit.com/Product TypeConversion Tools & SoftwareSkillAll LevelsRecommendedHighly Recommended
What Exactly “My Conversion Kit” Is?
My Conversion Kit is a 13-in-1 growth hacking and conversion optimization software package available on the market to help you maximize sales. Make maximum profits from your current campaign by adding only a few more lines of code. It is one of the best growth hacking tools on the market with the sole aim of getting incredible conversions from your web page.
Tab Messaging: Notify your customers by sending them continuous reminder after they switch the tab
Urgency Timer: Use this campaign to generate FOMO amongst your customer
Hello Bar: Welcome your customers to your site with stylized and dynamic hellobar
Hello Bar + Timer: You can create FOMO from hellobar too
Image Popup: Use Image popup to grab the attention of your users and engage them with images.
Video Popup: Can be used to import videos to your site easily.
Central Timer: A timer that will be integrated into the web page to create an urgency for your customers.
Geo Redirection: Target and filter your customers depending upon their geolocation
Exit Mat: A pop which appears as soon as the customers tries to move out the window
Mobile Vibrator: Notify your customers as soon as your complete page loads and bring back all your lost traffic.
Dynamic Elements: Use dynamic elements and customize them from User Interface of the app
Back Button Redirect: Redirect your customers wherever you want when they click on the back button
Offer Iframer: Don’t let your ad hide your content. Show ad and content at one and the same time using Offer iFrame tool
9.5 Total Score
Very Good!
"MyConversionKit" gives you access to 13 high-quality conversion-boosting & growth hacking apps that you can use to for yourself or your clients and charge hefty fees for every campaign that you can create with point-n-click simplicity in minutes – without any technical/designing skills or prior experience. Thirteen most powerful growth hacking optimization tools packed into a single platform create campaigns that work round-the-clock for your clients to turn more of your visitors into sales.
QUALITY
9.4
FEATURES
9.5
PRICE
9.4
SUPPORT
9.5
VALUE FOR MONEY
9.6
PROS
13 in 1 software suite
Extremely easy to use
Cloud based software
100% money back policy
Training included
CONS
No significant cons until now
User Rating: Be the first one!
How Does It Work?
My Conversion Kit Works In 3 Simple Steps:
My Conversion Kit Demo
youtube
Need of “My Conversion Kit”
“Conversion” is the term that haunts every marketer even in their dreams. The entire marketing game revolves around the same things. How to convert traffic to lead, lead to user conversions, optin page conversions, webinar conversions, etc.
I am getting a lot of traffic but all my traffic is getting bounced off. I am not being able to generate sales for my product even my product is really amazing.
Not just a tools it’s a complete hack for your growth (never ever get disappointed by letting your customer go)
Grab INSTANT Attention
Engage With Visitor
Redirect Your Visitor To Your Offer
Turn Every Visitor Into A Die-Hard Fan & Customer
What You Can Do With “My Conversion Kit”?
Generate Leads On Demand: Welcome your customers to your site with stylized and dynamic Hello Bars, engage them with different pop-ups and make them optin to your list.
Explode Your Conversions: Overlay tab messaging, urgency timer, hello bars, image popup, video popup and other growth hacking conversion tools on any website
Maximize Reach And Boost Engagement: Create fear-of-missing-out, build scarcity & urgency with 1-click
Turn Traffic Into Sales: Use back button redirection and geo redirection to drive your visitors to your offers and convert them into paying customers instantly.
Save Time & Money: Stop chasing freelance designers. Save the exorbitant fee charged every time you need a conversion tool for your site.
Incredibly Fast And Easy To Use: Nothing to download. We host everything for you. Fast, drag and drop – you can have attention-grabbing bars and pop-ups in just minutes.
Really Easy To Sell To Offline Clients: We have already made over $250,000 by selling various conversion boosters to rabid clients! Now you can too.
Explain More About The 13 Tools Of “My Conversion Kit”
MY CONVERSION KIT TOOL #1 – TAB MESSAGING
This tool Recovers 50-86% of the lost traffic. Famous software “TabEngage” published this case study in which they were able to recover 50-86% of their lost traffic with the help of Tab Messaging.
Look at this screenshot from TabEngage:
It is just one of the 13 tools you ‘re having. This will help you recover 50-86 percent of lost traffic from your website. Otherwise, that would have been lost. They will now go on to make a purchase from your site.
MY CONVERSION KIT TOOL #2 – CENTRAL TIMER
Fear of Missing Out (FOMO) is a real thing & a massive 93 percent of people decided to purchase a product or service maybe clothing, toys, flight tickets, apps, affiliate offers, local business deals or something else because of FOMO. The millennials are a perfect example. 60 % of millennials make reactive purchases on the basis of FOMO.
MY CONVERSION KIT TOOL #3 – HELLOBAR + TIMER
Do you see the big bold hellobar timer on top of this page? Here is a quick screenshot for you in case you are not able to identify let’s face it. If you have visited 10 different software pages online, you would have seen a big bold HELLOBAR + timer on the top or bottom of all of those pages. Pretty simple & simple to understand, right? It works!! It plays a huge psychological edge in converting the traffic into buyers.
MY CONVERSION KIT TOOL #4 – HELLOBAR OPTINS
472% More Conversions Because of this. Now you can collect a massive number of leads because of the hellobar optins. Have a look at “ActiveCampaign” that Adds 800 Free Trials Every Month with a similar Hellobar optin on their page.
Not just that, Cosmetic Capital increased their leads by 300% Using a similar Hellobar Optin.
Well there’s a reason why the famous company “hellobar.com” charges $360/year for the Hellobar subscription… that you will be getting this inside My Conversion Kit for a simple little one time price (with everything else included).
My Conversion Kit TOOL #5 – IMAGE POPUP
500 More Leads Because of this. Successful Businesses all over the world use Popups simply because it is an extraordinary simple yet super effective way of converting your traffic into buyers.
My Conversion Kit TOOL #6 – VIDEO POPUP
This is the first technology that they developed. You may have seen thousands of image popups on thousands of different websites, but you must never have seen an exceptional instant attention capture video popup anywhere. That’s because technology never existed before.
We’ve only added the power of videos that are massively proven to convert to the power of a popup … you ‘re going to be the first to use it and generate extra sales because of it.
MY CONVERSION KIT TOOL #7 – GEO REDIRECTION
Ends Up With 20 percent of the additional revenue that should otherwise have happened. It is a tool that ends up adding up to almost 20% of extra sales that would otherwise still have been missed.
Skates.co.uk, for example, boosted their daily revenue by£2000 with Geotargeting.
Many of the goods or services provided by businesses are demographically limited. But since the internet is such a big place, you can get visitors from anywhere in the world.
My Conversion Kit TOOL #8 – URGENCY TIMER
Here are the converting timers you can easily create with the help of My Conversion Kit. A whopping 93 % of people decided to purchase a product or service, maybe shoes, toys, flight tickets or something, out of fear of missing out.
Statistics show that 60 per cent of millennials make reactive purchases as a result of crisis. Amazon is also using the same strategies in their ads. You know you need to use it when it’s used by a giant like Amazon.
MY CONVERSION KIT TOOL #9 – EXIT INTENT
Recovers 20-30% of lost revenue all the time. Exit intention is a tool that helps to recover 20-30% of lost revenue all the time. Visitors who are quietly about to leave your page will be given an exclusive message/deal/discount & converted to customers.
15 percent of the lost visitors came back and made a purchase. It’s the biggest conversion optimization thing ever made.
MY CONVERSION KIT TOOL #10 – MOBILE VIBRATOR
First In The Market-Proven to bring back 45 percent of lost mobile traffic. Let’s face it, the mobile is filled with 1000s of DISTRACTION elements. Have you ever thought about it before? There’s a thousand ways your mobile visitors can be distracted while they’re on your website (Phone Call, Facebook, Whatsapp , Instagram & so many …).
And you don’t have anybody to blame for the lost traffic, because that’s the usual thing. And every business loses 60-70 percent of its mobile traffic. Okay, now you’ve got “Mobile Vibrator” that can bring back up to 45 percent of the lost visitors.
It shakes & vibrates a mobile device indicating your visitor to return to your page when they have exited your page & moved on to something else. A really powerful way of gaining back all the lost customers.
MY CONVERSION KIT TOOL #11 – DYNAMIC ELEMENTS
In the online world, it is very important that you lead your visitors to the purchasing process without being intrusive.
My Conversion Kit “Dynamic Elements” plays a very beautiful role here in gently leading your visitors to the purchase button without causing any disturbance and being in front of them 24 * 7 creating the psychological edge.
MY CONVERSION KIT TOOL #12 – OFFER IFRAME
This is one of its kind opportunities and the only tool on the market that allows you to post affiliate links on social media platforms that would otherwise block all affiliate links.
Imagine how quickly your sales will increase if you are the only affiliate marketer that can post affiliate links directly to social media in a completely ethical manner.
MY CONVERSION KIT TOOL #13 – BACK BUTTON REDIRECTION
Visitors in the online world are so used to clicking the back button every now and then. It results in a loss of revenue all the time. You have the power in your hands by giving you control over this back button and redirecting your visitors to any link of your choice by clicking the back button.
Reasons To Have “My Conversion Kit”
CONVERTT VISITORS INTO LOYAL CUSTOMERS
With My Conversion Kit, converting visitors into loyal customers is really easy… by leveraging the power of fomo, urgency, scarcity, and other powerful on-site engagement you’ll get better results and more revenue from your traffic than ever before. With My Conversion Kit you can create 13 such tools in just minutes that are always on the job for you. These help you reach out, connect, and interact with your site visitors in ways that you never could before. Boost engagement, reduce bounce rates, get more leads into your sales funnel, and most importantly… earn more profit. With our cutting-edge technology, you can create these profit maximizers with point-n-click simplicity.
ENGAGE WITH YOUR VISITORS
MyConversionKit helps you Engage With Your Visitors So they Stay On Your Site Longer And Watch Your Bounce Rates Drop Like a Rock!
Communicate and engage with any visitor in real-time – on ANY device!
Offer timely incentives, bonuses,and other cool stuff to turn visitors into sales on your e-com stores and websites!
Generate qualified leads, customers, and even affiliate commissions by cross-selling offers for other marketers!
Take orders, appointments, handle support/service issues, get customers’ feedback answered with no staff or pricey virtual agents needed!
Gain your customers’ trust, drive repeat sales and improve user experience by increasing customer satisfaction!
Who Does Require “My Conversion Kit”?
My Conversion Kit is perfect for your business if you fall in any one of the below
E-COMMERCE STORE OWENERS
Use Hello Bars to welcome and engage your visitors. When your customers try to exit a timely pop-up showing a new offer, a discount or related product can pull them back. You can convert a visitor who was about to leave the store to never come back – to a paying customer. Insert a timer to create urgency and scarcity to push the customers on the fence. Watch your conversions go up with My Conversion Kit.
AFFILIATE MARKETERS
Add growth hacking tools to your blogs , websites, and landing pages, so you can interact with visitors and get them to click on your affiliate links or get them on your lists. Redirect your visitors and get them to subscribe to your list or dynamically visit the affiliate page … no landing pages or opt-in forms needed.
PRODUCT CREATORS
Use MyConversionKit to offer incentives, discounts and promotions on your products to your visitors. Add timers to discounts or deals that are offered to make your visitors take quick action. Instile Fear-Of-Missing-Out to push the visitors to the fence. Get more conversions faster, so you can increase sales and revenue-with less advertising / retargeting costs.
OFFLINE CONSULTANTS
Because you have a commercial license, you can offer all of the tools included as a premium service to your business customers for a recurring monthly fee. Set up a powerful, custom-branded Hello Bar, Video Popup or Exit intention on your client’s website. It should take less than 10 minutes. Then, you’ll just get paid every month by your client to adjust it.
SERVICE PROVIDERS
Create GIGs on sites like fiver and sell “My Conversion Kit” services to people. There is a huge demand for this growth hacking and conversion. So, you can make a lot of money doing this for other people.
The Pricing & Evaluation
Replace expensive monthly subscriptions with the powerhouse growth hacking optimization tools included inside My Conversion Kit. It costs only $27 for the FE. Here’s a quick look at the included tools, along with their key features and capabilities.
My Conversion Kit FE offer includes a Free Commercial License. You can sell the services to anyone you want to. The regular license fee is $297 on a one-time basis.
Sell Your Campaigns & Maximize Revenue With No Limitations. It only takes a few minutes to create growth hacking optimization campaigns for any business or website. Businesses usually need to look for multiple freelance consultants to create different conversion boosters.
My Conversion Kit makes you a one-stop shop to get all kinds of conversion boosters in one place to help you order the top dollar for your services. Also, My Conversion Kit has a full 30-day money back guarantee. So there’s no risk involved.
The Upsells
OTO 1 – My Conversion Kit Whitelabel ($97)
Become our white label license holder and make a 100% profit on all the products you sell. Get a full license to deliver My Conversion Kit to your clients. We make it easier and easier for you by providing you with all the materials you need, whether it’s easy to access any tools or whether it’s any individual video sales page. You will have access to all of these:
Individual Whitelabel License to all the 13 softwares.
Ability to give an individual access to all products.
Sales Videos for individual tools.
Sales Pages for individual tools.
OTO 2 – My Conversion Kit Pro ($67)
Run Campaign through third party site
Developer Access – VA accounts
Lead Generation Optin Forms on High Authority Sites
OTO 3 – My Conversion Kit Club ($97)
Masterclass Training (Separate for each tool): not just owning a tool makes you a lot of money, you need to practice it well. And a well-documented tool could be easier to use. We’ve also taken care of that. So, we ‘re providing you with complete tutorials on all the tools, all the ways you can use them, and we’re there to clear up all your doubts.
FB group:
Anyday having a community of like-minded people adds a lot of value to anything. We are creating a community for users of My Convers Kit, so that we can all grow together. In this group, we will give all our learning exclusively to our customers. You can ask your doubts, and you can easily find your solutions. And the additional benefit is that you can easily connect with users from all over the world.
Templates Club:
You can always create your own tools and design them as you want, and perform a lot of testing and error (testing). But having a set of winning templates will definitely save you a lot of time and money.
Mobile App:
A mobile application is always helpful in monitoring any campaigns. We have designed these complete tools keeping in mind to make it handy for our users.
The Bonuses
FAST ACTION BONUS #1 – BONUS PAGE GENERATOR
There might be a lot of affiliates promoting a single product, and there comes a real competition, so why should someone buy a product from your affiliate link. However, the particular problems affiliates have are that they are either not skilled in making web pages or are swamped with a constant stream of bonus pages they need to create to promote the endless stream of offers. And when an affiliate doesn’t get time to create their bonus page, they either promote the product without a bonus page or doesn’t promote it all. Here comes the bonus page generator in action. And this additional bonus with My Conversion Kit, you won’t have to worry about it ever again.
FAST ACTION BONUS #2 – EMAIL TIMER
We know how important it is to create effective e-mail campaigns, and we would love to be part of your success. Did you know your e-mails can be the best marketing campaigns? And still, it’s one of the most efficient ways to promote anything. Trust me, to get maximum conversion, and we need to add urgency to our e-mails. But adding a timer to create urgency in an e-mail is not everyone’s cup of tea. To make it easy for you, we are giving you a free e-mail timer with My Conversion Kit. Simply Create and add this to your e-mail campaigns.
FAST ACTION BONUS #3 – REVIEW ENGINE
Building trust online has always been a tough task for everyone. And it’s a human mentality that we trust those products or services where we see someone else to be happy and satisfied with it. To generate trust amongst them, we add reviews, testimonials, and results. And that’s why we came up with this tool where you can show the reviews to your customers all the time. This review engine will help you gain your website visitors’ trust by showing the reviews in the form of a popup. And the best part is that this tool is completely free of cost along with the My Conversion Kit suite.
My Conversion Kit – My Custom Bonuses
ALL MY 3 BONUS PACKAGES FOR FREE!
BEST BONUS PACKAGE #1
👉CLICK HERE TO SEE MY FIRST BONUS PACKAGE
BEST BONUS PACKAGE #2
👉CLICK HERE TO SEE MY SECOND BONUS PACKAGE
BEST BONUS PACKAGE #3
👉CLICK HERE TO SEE MY THIRD BONUS PACKAGE
Note: These are my custom bonuses for “My Conversion Kit” You can’t find these bonuses anywhere else on the internet. I hope my bonuses will help you get best results with this product.
How You Can Claim My Custom Bonuses?
STEP 1: “CLICK HERE” or Click on any one of the buttons advertised on this page and it will take you to the official sales page.
In case if you see a message like below, check my name (Partha) and affiliate id (#764589) and approve the change.
STEP 2: Order the product from official website.
STEP 3:  Send me you purchase receipt to below email id. You will get your bonuses within 24 hours.
Frequently Asked Questions
Q. DOES MYCONVERSIONKIT WORK ON WINDOWS & MAC?
Yes , My Conversion Kit is a 100 percent cloud-based solution, which means that it will work on any operating system. All you need is a connection to the internet to use the app. Nothing to install, nothing to update-it works out of the box.
Q. IS STEP-BY-STEP TRAINING INCLUDED?
YES-My Conversion Kit comes with step-by – step video training that takes you through the entire process right from creating your first campaign with each tool to get results (yes, this also includes how to sell your My Conversion Kit for the top dollar!).
Q. DOES MYCONVERSIONKIT WORK ON MOBILE PHONES?
YES! MyConversionKit works on smart phones and smart devices (IOS and Android). This means you can even make changes to your campaigns on the fly.
Q. WILL THE TOOLS BE UPDATED IN THE FUTURE?
It’s definitely! We are committed to ensuring that all of the tools included are constantly updated by our team of developers and programmers. You will receive all future updates free of charge, with no additional costs.
Q. WHAT EXACTLY YOU GET INSIDE?
Tab Messaging
Central Timer
Hellobar + Timer
Hellobar
Image PopUp
Video Popup
Geo Redirection
Urgency Timer
Exit Intent
Mobile Vibrator
Dynamic Elements
Offer iframe
Back Button Redirection
source https://spsreviews.com/my-conversion-kit-review/?utm_source=rss&utm_medium=rss&utm_campaign=my-conversion-kit-review from SPS Reviews https://spsreviewscom1.blogspot.com/2020/08/my-conversion-kit-review-what-exactly.html
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adsproplugin-blog · 4 years
Text
Pay Per Sale
Tumblr media
Pay Per Sale
Anyone register as an affiliate for any program like ClickBank as well as search the products relevant to your web site. The site provides you with link rules, banners, and other tools in promoting their various products. Your career is to post those hyperlinks on your site. Each time a internet user becomes a paid member during your link, you can earn a payment on the sale. The amount may differ. Don’t just pick the top paying advertisement. Chose the best product and your conversion pace will be much better. Pay each sale is a one-time settlement to you from the sponsor. wpads.com
Profits Share
Each time you generate a customer, you earn a percentage on the income. For example , many locations will employ a 60%/40% umph share plan which means you receive 60% of the first good discounts, and also credit for each thirty day period that user remains an affiliate. This is a great way to generate in the long run income, especially on sites which you believe are high quality that could update enough to keep the actual surfer interested. This is specially common with some dating vendors who are membership based. Every single revenue sharing program posseses own respective payout rates listed.
Pay Per Click
Some areas offer pay per click traffic when you get paid each time a person keys to press on the ad creative you aren’t using. Some places shell out $0. 01-$0. 03 dollars or more. If you can find $0. 03 cents per click or maybe better, then definitely utilize program. This is good for web sites who can disguise ads to take a look like content, so that the end user clicks them without even with the knowledge that it’s an advertisement. Often double-check the sponsors terms, incase this form of deceit is not permitted. These works extremely well on any type of site, while banners, in video advertising, or straight up text backlinks. You can really earn a fantastic income with places similar to Google AdSense if you’re clever with your ad placement, as Yahoo AdSense tries its far better place relevant ads on your own site. Your job is to keep an audience who will not mind clicking an advert or two.
CPM
This is short for cost per thousand opinions, with the M being the particular Roman numeral for one 1, 000. You place a provided championship on your site and get paid out anywhere from about $1. 50-$3. 00 for every one thousand thoughts you provide. If you operate a high traffic site and also can’t figure out how to convert your own personal ads into sponsor product sales, then use the CPM process. Only sites with high number of page views can benefit from this method. Usually site visitors trade sites will plast typer their sites with CPM ads because they put a whole lot crap on their sites how the user is confused plus the site can’t convert revenue anyway.
Pay Per Electronic mail (sometimes referred to as CPA rapid cost per lead)
Every time a user submits their email address contact information, you earn anywhere from some cents, to a few bucks. It is more widely used in email marketing. Should you be going to collect email contact information on a website, then you should keep these things for your own promotion instead.
Shell out per time period
I’ve available tons of ads using this method since I didn’t feel like currently being on top of statistics on a daily basis, delivering reports to buyers, and having annoyed with minuscule troubles from other webmasters. So what I have was sell any given promotion spot for a set price tag on a per month basis. My spouse and i gave people discounts whenever they paid for three or more several weeks. One sponsor paid us $20, 000 via verify, up front, for a six month 300×250 banner advertisement.
WordPress site owners, bloggers and content creators are often looking for the best ways to make money with their audience and returning visitors. One of the best ways to accomplish this is through the use of placing ads on your site. WPads.com is a great site for learning more about the best free and premium plugins to start adding paid placement advertisements and banners on your site. The most common ads to start running on your site are Google Adsense and MediaNet. Try both of them today and see which is best for the monetization of your site.
References Advertising https://en.wikipedia.org/wiki/Advertising
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gertrudejnieves · 4 years
Text
My Conversion Kit Review – What Exactly Is “My Conversion Kit”? Who Needs?
My Conversion Kit Review –
“Start Your Own Full-Blown Growth Hacking Optimization Agency In Seconds. 100% Online & Ready To Generate Profits Today”, You Get 13 Proven Conversion Tools Inside One Easy-To-Use Platform
My Conversion Kit Review – Product Overview
Product Name My Conversion Kit Product Creator Amit Verma Launch Date & Time [2020-Aug-01] @ 11:00 EDT Price $47 One-time Bonus Yes, My Best Custom Bonuses Refund Period 30-Days Official Site https://myconversionkit.com/ Product Type Conversion Tools & Software Skill All Levels Recommended Highly Recommended
What Exactly “My Conversion Kit” Is?
My Conversion Kit is a 13-in-1 growth hacking and conversion optimization software package available on the market to help you maximize sales. Make maximum profits from your current campaign by adding only a few more lines of code. It is one of the best growth hacking tools on the market with the sole aim of getting incredible conversions from your web page.
Tab Messaging: Notify your customers by sending them continuous reminder after they switch the tab
Urgency Timer: Use this campaign to generate FOMO amongst your customer
Hello Bar: Welcome your customers to your site with stylized and dynamic hellobar
Hello Bar + Timer: You can create FOMO from hellobar too
Image Popup: Use Image popup to grab the attention of your users and engage them with images.
Video Popup: Can be used to import videos to your site easily.
Central Timer: A timer that will be integrated into the web page to create an urgency for your customers.
Geo Redirection: Target and filter your customers depending upon their geolocation
Exit Mat: A pop which appears as soon as the customers tries to move out the window
Mobile Vibrator: Notify your customers as soon as your complete page loads and bring back all your lost traffic.
Dynamic Elements: Use dynamic elements and customize them from User Interface of the app
Back Button Redirect: Redirect your customers wherever you want when they click on the back button
Offer Iframer: Don’t let your ad hide your content. Show ad and content at one and the same time using Offer iFrame tool
9.5 Total Score
Very Good!
“MyConversionKit” gives you access to 13 high-quality conversion-boosting & growth hacking apps that you can use to for yourself or your clients and charge hefty fees for every campaign that you can create with point-n-click simplicity in minutes – without any technical/designing skills or prior experience. Thirteen most powerful growth hacking optimization tools packed into a single platform create campaigns that work round-the-clock for your clients to turn more of your visitors into sales.
QUALITY
9.4
FEATURES
9.5
PRICE
9.4
SUPPORT
9.5
VALUE FOR MONEY
9.6
PROS
13 in 1 software suite
Extremely easy to use
Cloud based software
100% money back policy
Training included
CONS
No significant cons until now
User Rating: Be the first one!
How Does It Work?
My Conversion Kit Works In 3 Simple Steps:
My Conversion Kit Demo
youtube
Need of “My Conversion Kit”
“Conversion” is the term that haunts every marketer even in their dreams. The entire marketing game revolves around the same things. How to convert traffic to lead, lead to user conversions, optin page conversions, webinar conversions, etc.
I am getting a lot of traffic but all my traffic is getting bounced off. I am not being able to generate sales for my product even my product is really amazing.
Not just a tools it’s a complete hack for your growth (never ever get disappointed by letting your customer go)
Grab INSTANT Attention
Engage With Visitor
Redirect Your Visitor To Your Offer
Turn Every Visitor Into A Die-Hard Fan & Customer
What You Can Do With “My Conversion Kit”?
Generate Leads On Demand: Welcome your customers to your site with stylized and dynamic Hello Bars, engage them with different pop-ups and make them optin to your list.
Explode Your Conversions: Overlay tab messaging, urgency timer, hello bars, image popup, video popup and other growth hacking conversion tools on any website
Maximize Reach And Boost Engagement: Create fear-of-missing-out, build scarcity & urgency with 1-click
Turn Traffic Into Sales: Use back button redirection and geo redirection to drive your visitors to your offers and convert them into paying customers instantly.
Save Time & Money: Stop chasing freelance designers. Save the exorbitant fee charged every time you need a conversion tool for your site.
Incredibly Fast And Easy To Use: Nothing to download. We host everything for you. Fast, drag and drop – you can have attention-grabbing bars and pop-ups in just minutes.
Really Easy To Sell To Offline Clients: We have already made over $250,000 by selling various conversion boosters to rabid clients! Now you can too.
Explain More About The 13 Tools Of “My Conversion Kit”
MY CONVERSION KIT TOOL #1 – TAB MESSAGING
This tool Recovers 50-86% of the lost traffic. Famous software “TabEngage” published this case study in which they were able to recover 50-86% of their lost traffic with the help of Tab Messaging.
Look at this screenshot from TabEngage:
It is just one of the 13 tools you ‘re having. This will help you recover 50-86 percent of lost traffic from your website. Otherwise, that would have been lost. They will now go on to make a purchase from your site.
MY CONVERSION KIT TOOL #2 – CENTRAL TIMER
Fear of Missing Out (FOMO) is a real thing & a massive 93 percent of people decided to purchase a product or service maybe clothing, toys, flight tickets, apps, affiliate offers, local business deals or something else because of FOMO. The millennials are a perfect example. 60 % of millennials make reactive purchases on the basis of FOMO.
MY CONVERSION KIT TOOL #3 – HELLOBAR + TIMER
Do you see the big bold hellobar timer on top of this page? Here is a quick screenshot for you in case you are not able to identify let’s face it. If you have visited 10 different software pages online, you would have seen a big bold HELLOBAR + timer on the top or bottom of all of those pages. Pretty simple & simple to understand, right? It works!! It plays a huge psychological edge in converting the traffic into buyers.
MY CONVERSION KIT TOOL #4 – HELLOBAR OPTINS
472% More Conversions Because of this. Now you can collect a massive number of leads because of the hellobar optins. Have a look at “ActiveCampaign” that Adds 800 Free Trials Every Month with a similar Hellobar optin on their page.
Not just that, Cosmetic Capital increased their leads by 300% Using a similar Hellobar Optin.
Well there’s a reason why the famous company “hellobar.com” charges $360/year for the Hellobar subscription… that you will be getting this inside My Conversion Kit for a simple little one time price (with everything else included).
My Conversion Kit TOOL #5 – IMAGE POPUP
500 More Leads Because of this. Successful Businesses all over the world use Popups simply because it is an extraordinary simple yet super effective way of converting your traffic into buyers.
My Conversion Kit TOOL #6 – VIDEO POPUP
This is the first technology that they developed. You may have seen thousands of image popups on thousands of different websites, but you must never have seen an exceptional instant attention capture video popup anywhere. That’s because technology never existed before.
We’ve only added the power of videos that are massively proven to convert to the power of a popup … you ‘re going to be the first to use it and generate extra sales because of it.
MY CONVERSION KIT TOOL #7 – GEO REDIRECTION
Ends Up With 20 percent of the additional revenue that should otherwise have happened. It is a tool that ends up adding up to almost 20% of extra sales that would otherwise still have been missed.
Skates.co.uk, for example, boosted their daily revenue by£2000 with Geotargeting.
Many of the goods or services provided by businesses are demographically limited. But since the internet is such a big place, you can get visitors from anywhere in the world.
My Conversion Kit TOOL #8 – URGENCY TIMER
Here are the converting timers you can easily create with the help of My Conversion Kit. A whopping 93 % of people decided to purchase a product or service, maybe shoes, toys, flight tickets or something, out of fear of missing out.
Statistics show that 60 per cent of millennials make reactive purchases as a result of crisis. Amazon is also using the same strategies in their ads. You know you need to use it when it’s used by a giant like Amazon.
MY CONVERSION KIT TOOL #9 – EXIT INTENT
Recovers 20-30% of lost revenue all the time. Exit intention is a tool that helps to recover 20-30% of lost revenue all the time. Visitors who are quietly about to leave your page will be given an exclusive message/deal/discount & converted to customers.
15 percent of the lost visitors came back and made a purchase. It’s the biggest conversion optimization thing ever made.
MY CONVERSION KIT TOOL #10 – MOBILE VIBRATOR
First In The Market-Proven to bring back 45 percent of lost mobile traffic. Let’s face it, the mobile is filled with 1000s of DISTRACTION elements. Have you ever thought about it before? There’s a thousand ways your mobile visitors can be distracted while they’re on your website (Phone Call, Facebook, Whatsapp , Instagram & so many …).
And you don’t have anybody to blame for the lost traffic, because that’s the usual thing. And every business loses 60-70 percent of its mobile traffic. Okay, now you’ve got “Mobile Vibrator” that can bring back up to 45 percent of the lost visitors.
It shakes & vibrates a mobile device indicating your visitor to return to your page when they have exited your page & moved on to something else. A really powerful way of gaining back all the lost customers.
MY CONVERSION KIT TOOL #11 – DYNAMIC ELEMENTS
In the online world, it is very important that you lead your visitors to the purchasing process without being intrusive.
My Conversion Kit “Dynamic Elements” plays a very beautiful role here in gently leading your visitors to the purchase button without causing any disturbance and being in front of them 24 * 7 creating the psychological edge.
MY CONVERSION KIT TOOL #12 – OFFER IFRAME
This is one of its kind opportunities and the only tool on the market that allows you to post affiliate links on social media platforms that would otherwise block all affiliate links.
Imagine how quickly your sales will increase if you are the only affiliate marketer that can post affiliate links directly to social media in a completely ethical manner.
MY CONVERSION KIT TOOL #13 – BACK BUTTON REDIRECTION
Visitors in the online world are so used to clicking the back button every now and then. It results in a loss of revenue all the time. You have the power in your hands by giving you control over this back button and redirecting your visitors to any link of your choice by clicking the back button.
Reasons To Have “My Conversion Kit”
CONVERTT VISITORS INTO LOYAL CUSTOMERS
With My Conversion Kit, converting visitors into loyal customers is really easy… by leveraging the power of fomo, urgency, scarcity, and other powerful on-site engagement you’ll get better results and more revenue from your traffic than ever before. With My Conversion Kit you can create 13 such tools in just minutes that are always on the job for you. These help you reach out, connect, and interact with your site visitors in ways that you never could before. Boost engagement, reduce bounce rates, get more leads into your sales funnel, and most importantly… earn more profit. With our cutting-edge technology, you can create these profit maximizers with point-n-click simplicity.
ENGAGE WITH YOUR VISITORS
MyConversionKit helps you Engage With Your Visitors So they Stay On Your Site Longer And Watch Your Bounce Rates Drop Like a Rock!
Communicate and engage with any visitor in real-time – on ANY device!
Offer timely incentives, bonuses,and other cool stuff to turn visitors into sales on your e-com stores and websites!
Generate qualified leads, customers, and even affiliate commissions by cross-selling offers for other marketers!
Take orders, appointments, handle support/service issues, get customers’ feedback answered with no staff or pricey virtual agents needed!
Gain your customers’ trust, drive repeat sales and improve user experience by increasing customer satisfaction!
Who Does Require “My Conversion Kit”?
My Conversion Kit is perfect for your business if you fall in any one of the below
E-COMMERCE STORE OWENERS
Use Hello Bars to welcome and engage your visitors. When your customers try to exit a timely pop-up showing a new offer, a discount or related product can pull them back. You can convert a visitor who was about to leave the store to never come back – to a paying customer. Insert a timer to create urgency and scarcity to push the customers on the fence. Watch your conversions go up with My Conversion Kit.
AFFILIATE MARKETERS
Add growth hacking tools to your blogs , websites, and landing pages, so you can interact with visitors and get them to click on your affiliate links or get them on your lists. Redirect your visitors and get them to subscribe to your list or dynamically visit the affiliate page … no landing pages or opt-in forms needed.
PRODUCT CREATORS
Use MyConversionKit to offer incentives, discounts and promotions on your products to your visitors. Add timers to discounts or deals that are offered to make your visitors take quick action. Instile Fear-Of-Missing-Out to push the visitors to the fence. Get more conversions faster, so you can increase sales and revenue-with less advertising / retargeting costs.
OFFLINE CONSULTANTS
Because you have a commercial license, you can offer all of the tools included as a premium service to your business customers for a recurring monthly fee. Set up a powerful, custom-branded Hello Bar, Video Popup or Exit intention on your client’s website. It should take less than 10 minutes. Then, you’ll just get paid every month by your client to adjust it.
SERVICE PROVIDERS
Create GIGs on sites like fiver and sell “My Conversion Kit” services to people. There is a huge demand for this growth hacking and conversion. So, you can make a lot of money doing this for other people.
The Pricing & Evaluation
Replace expensive monthly subscriptions with the powerhouse growth hacking optimization tools included inside My Conversion Kit. It costs only $27 for the FE. Here’s a quick look at the included tools, along with their key features and capabilities.
My Conversion Kit FE offer includes a Free Commercial License. You can sell the services to anyone you want to. The regular license fee is $297 on a one-time basis.
Sell Your Campaigns & Maximize Revenue With No Limitations. It only takes a few minutes to create growth hacking optimization campaigns for any business or website. Businesses usually need to look for multiple freelance consultants to create different conversion boosters.
My Conversion Kit makes you a one-stop shop to get all kinds of conversion boosters in one place to help you order the top dollar for your services. Also, My Conversion Kit has a full 30-day money back guarantee. So there’s no risk involved.
The Upsells
OTO 1 – My Conversion Kit Whitelabel ($97)
Become our white label license holder and make a 100% profit on all the products you sell. Get a full license to deliver My Conversion Kit to your clients. We make it easier and easier for you by providing you with all the materials you need, whether it’s easy to access any tools or whether it’s any individual video sales page. You will have access to all of these:
Individual Whitelabel License to all the 13 softwares.
Ability to give an individual access to all products.
Sales Videos for individual tools.
Sales Pages for individual tools.
OTO 2 – My Conversion Kit Pro ($67)
Run Campaign through third party site
Developer Access – VA accounts
Lead Generation Optin Forms on High Authority Sites
OTO 3 – My Conversion Kit Club ($97)
Masterclass Training (Separate for each tool): not just owning a tool makes you a lot of money, you need to practice it well. And a well-documented tool could be easier to use. We’ve also taken care of that. So, we ‘re providing you with complete tutorials on all the tools, all the ways you can use them, and we’re there to clear up all your doubts.
FB group:
Anyday having a community of like-minded people adds a lot of value to anything. We are creating a community for users of My Convers Kit, so that we can all grow together. In this group, we will give all our learning exclusively to our customers. You can ask your doubts, and you can easily find your solutions. And the additional benefit is that you can easily connect with users from all over the world.
Templates Club:
You can always create your own tools and design them as you want, and perform a lot of testing and error (testing). But having a set of winning templates will definitely save you a lot of time and money.
Mobile App:
A mobile application is always helpful in monitoring any campaigns. We have designed these complete tools keeping in mind to make it handy for our users.
The Bonuses
FAST ACTION BONUS #1 – BONUS PAGE GENERATOR
There might be a lot of affiliates promoting a single product, and there comes a real competition, so why should someone buy a product from your affiliate link. However, the particular problems affiliates have are that they are either not skilled in making web pages or are swamped with a constant stream of bonus pages they need to create to promote the endless stream of offers. And when an affiliate doesn’t get time to create their bonus page, they either promote the product without a bonus page or doesn’t promote it all. Here comes the bonus page generator in action. And this additional bonus with My Conversion Kit, you won’t have to worry about it ever again.
FAST ACTION BONUS #2 – EMAIL TIMER
We know how important it is to create effective e-mail campaigns, and we would love to be part of your success. Did you know your e-mails can be the best marketing campaigns? And still, it’s one of the most efficient ways to promote anything. Trust me, to get maximum conversion, and we need to add urgency to our e-mails. But adding a timer to create urgency in an e-mail is not everyone’s cup of tea. To make it easy for you, we are giving you a free e-mail timer with My Conversion Kit. Simply Create and add this to your e-mail campaigns.
FAST ACTION BONUS #3 – REVIEW ENGINE
Building trust online has always been a tough task for everyone. And it’s a human mentality that we trust those products or services where we see someone else to be happy and satisfied with it. To generate trust amongst them, we add reviews, testimonials, and results. And that’s why we came up with this tool where you can show the reviews to your customers all the time. This review engine will help you gain your website visitors’ trust by showing the reviews in the form of a popup. And the best part is that this tool is completely free of cost along with the My Conversion Kit suite.
My Conversion Kit – My Custom Bonuses
ALL MY 3 BONUS PACKAGES FOR FREE!
BEST BONUS PACKAGE #1
👉CLICK HERE TO SEE MY FIRST BONUS PACKAGE
BEST BONUS PACKAGE #2
👉CLICK HERE TO SEE MY SECOND BONUS PACKAGE
BEST BONUS PACKAGE #3
👉CLICK HERE TO SEE MY THIRD BONUS PACKAGE
Note: These are my custom bonuses for “My Conversion Kit” You can’t find these bonuses anywhere else on the internet. I hope my bonuses will help you get best results with this product.
How You Can Claim My Custom Bonuses?
STEP 1: “CLICK HERE” or Click on any one of the buttons advertised on this page and it will take you to the official sales page.
In case if you see a message like below, check my name (Partha) and affiliate id (#764589) and approve the change.
STEP 2: Order the product from official website.
STEP 3: Send me you purchase receipt to below email id. You will get your bonuses within 24 hours.
Frequently Asked Questions
Q. DOES MYCONVERSIONKIT WORK ON WINDOWS & MAC?
Yes , My Conversion Kit is a 100 percent cloud-based solution, which means that it will work on any operating system. All you need is a connection to the internet to use the app. Nothing to install, nothing to update-it works out of the box.
Q. IS STEP-BY-STEP TRAINING INCLUDED?
YES-My Conversion Kit comes with step-by – step video training that takes you through the entire process right from creating your first campaign with each tool to get results (yes, this also includes how to sell your My Conversion Kit for the top dollar!).
Q. DOES MYCONVERSIONKIT WORK ON MOBILE PHONES?
YES! MyConversionKit works on smart phones and smart devices (IOS and Android). This means you can even make changes to your campaigns on the fly.
Q. WILL THE TOOLS BE UPDATED IN THE FUTURE?
It’s definitely! We are committed to ensuring that all of the tools included are constantly updated by our team of developers and programmers. You will receive all future updates free of charge, with no additional costs.
Q. WHAT EXACTLY YOU GET INSIDE?
Tab Messaging
Central Timer
Hellobar + Timer
Hellobar
Image PopUp
Video Popup
Geo Redirection
Urgency Timer
Exit Intent
Mobile Vibrator
Dynamic Elements
Offer iframe
Back Button Redirection
from SPS Reviews https://spsreviews.com/my-conversion-kit-review/?utm_source=rss&utm_medium=rss&utm_campaign=my-conversion-kit-review from SPS Reviews https://spsreviews.tumblr.com/post/625416761953665024
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gabriellakirtonblog · 5 years
Text
Money Management for Personal Trainers
I was ecstatic when I got my first job as a personal trainer. It was a successful big-box gym in Boston, and I would be joining an experienced, supportive team.
The contract I signed promised me a good income. For someone who’d been living on a few dollars a day just two years before, it seemed like a mountain of money.
Until I got my first paycheck.
Within 12 months, I’d put $20,000 on my credit cards—a debt it took me two years to pay off. In the process, I learned the money-management skills they don’t teach in our certifications.
Take it from me: How you handle money, especially when you’re starting out, can make or break your career as a personal trainer. Without a solid grasp of your personal finances, you may not last long enough in the fitness industry to make a contribution.
I hope the following eight lessons help you profit from my mistakes.
READ ALSO: What I Learned from 15,000 Training Sessions in a Commercial Gym
1. Prepare for tiny paychecks
A bit about my background:
I came to the U.S. from Belarus in 2010. By 2014, when I started full-time at the gym, my English was still limited. Friends from back then joke about how they thought I was shy; once my language skills caught up with my personality, they discovered my not-so-shy self. (And we remained friends, I’m happy to report.)
That helps explain why I didn’t fully understand the contract I signed. But you can bet I figured it out when I got my first check and realized my pay was barely above minimum wage—before taxes.
The fortune I expected was based on a full roster of clients paying me for at least 27 hours of personal training a week.
You can draw two lessons from the reality of my first check:
Unless you start out on a fixed salary, you have to understand that the big bucks in your contract won’t come right away, and may not come at all.
No matter what you agreed to or expect, you should know how much your take-home pay will be so you can plan accordingly. A simple calculator like this one will give you a pretty good estimate.
Once you know what you’re going to bring home, you have to figure out how to live on it. Which leads to my next point.
READ ALSO: Personal Trainer Salary Survey: Who Earns the Most?
2. You’ll make more by spending less
I now think of myself as a financial minimalist. But it wasn’t always that way. My first few months as a trainer, when I opened the gym at 5 a.m., I started every morning with a Starbucks coffee, and usually bought another pick-me-up in the afternoon so I could power through my schoolwork. (I was studying for a degree in exercise science.)
Soon enough, I realized I was spending a whopping $400 a month on coffee. Coffee I could’ve made at home for 20 cents a cup, instead of dropping $4 at Starbucks.
That, combined with takeout lunches and dinners when I was too tired to cook, are a big reason I piled up so much debt my first year as a trainer.
My mistake—and it’s a common one—is that I didn’t understand the difference between needs and wants.
Here’s what you need:
Shelter
This includes heat, electricity, water, and Wi-Fi.
Food
Most of us train hard. And if you train hard, you need a lot of food, along with water and, of course, caffeine. What you don’t need is food in or from restaurants. Not if you can’t afford it on your take-home pay.
Transportation
You probably think your car is essential. And if you live in a medium city or small town, it probably is.
But if you live in a big city, a car can be more trouble than it’s worth. Insurance is expensive, and parking is not only a headache, it can cost a fortune (especially if the police budget depends on revenue from parking tickets).
In a city with good public transportation, you may not need a car at all, especially if you can walk or ride a bike to work.
Clean clothes for work
No one needs to go into debt to fill a closet with clothes to impress people. You only need to look professional at work. If your gym provides shirts, the only clothes your clients will see are your pants and shoes.
For everything else, what you already have is probably good enough for now. Get brutally honest with yourself about what you truly need, and what you can put off until it fits into your budget.
READ ALSO: Are You Making Yourself Rich, or Poor? Here’s Why Every Choice You Make Today Matters
3. Poor money management makes you a bad trainer
Like many new trainers, I had a quota to hit. My income depended on it, and my manager reminded me of it every week. The pressure to hit that quota and make more money stressed me out. The stress, in turn, made me a bad trainer.
Making another sale was the only thing on my mind, and you’d better believe my clients and prospects noticed. They could sense my desperation, which got worse every time I heard “I need to think about it.”
The more I thought about money, the lower my conversion rate. The lower my conversion rate, the more it carried over into my performance with the clients who were already paying me.
Unfortunately, it took me a long time to figure all this out.
But a light bulb came on about a year into my personal training career. This PTDC article on how to sell training was part of it, along with other articles on how to establish rapport with prospects and turn them into clients.
The moment I put my prospects’ and clients’ goals first, and made sessions more fun, I nearly doubled my training hours in just a month.
Happy clients who reach their goals are the key to a successful personal training career, one that gives you a comfortable income, and perhaps even more.
READ ALSO: How to Make $100,000-Plus Per Year as a Personal Trainer
4. The money isn’t yours until you’ve paid your taxes
A few years ago, when I decided to leave the gym, I asked every successful self-employed fitness pro I knew the same question: “What do you wish you’d done differently, based on what you know now?”
Everyone had the same answer: “Be sure to set aside money for taxes.”
This isn’t an issue when you work for a gym that collects your clients’ fees and deducts taxes from your paychecks. But when you’re an independent trainer, you’ll need to handle all that yourself by making quarterly payments to federal, state, and local tax collectors, and then squaring up when you file your annual returns.
As a rule, I set aside 30 percent of every fee. Yes, it’s a lot, but I’d rather save too much now than try to come up with thousands in April.
READ ALSO: Master Your Taxes in 10 Easy Steps
5. Continuing education is your second-best investment
I also set aside 2 percent of every client’s fee for continuing education. If that’s too much to keep track of, you can try Alwyn Cosgrove’s approach: Set aside the income from one client each week. At $50 a week, that’s $2,500 a year—enough to pay for several books and a seminar or two.
I think seminars are essential, especially the ones that combine theory-based information with hands-on practice. The more you know and use, the more ways you have to help your clients reach their goals.
And you know how I feel about happy clients who reach their goals.
READ ALSO: These Are the Best Advanced Certifications, According to Personal Trainers
6. Saving for retirement is your best investment
The parent company of the gym I worked for offered a 401(k) savings plan, with matching contributions.
So for every dollar an employee put into their retirement account, the employer added a dollar. You won’t find another investment that instantly doubles in value.
Unfortunately, I never took advantage of it. With my limited English, it just seemed bewildering to me, and I didn’t know where to turn for more information. Which means, for four years, I saved nothing. My employer matched nothing. I had no money invested in the booming stock market, which would’ve multiplied my savings.
I’m trying to make up for it now that I’m self-employed, but there’s no getting around the fact I left a lot of money on the table at the beginning of my career.
Setting aside money for retirement isn’t sexy, especially when you’re still living from paycheck to paycheck. But you know what else isn’t sexy? Being a 60-year-old personal trainer who’ll never be able to retire because he didn’t start saving soon enough.
7. You need a basic guide to personal finance
If what I just described seems as foreign to you as English was to me, you’re not alone. Few of us learn the basics of personal finance in school.
But nobody instinctively understands kinesiology, either. We learn it from textbooks. That’s also the best way to start your financial education—with a guide to the nuts and bolts of money management.
Which one? My editor asked for recommendations on Facebook, and ended up with a lot of suggestions. These were the ones most often mentioned.
For basic financial literacy
I Will Teach You to Be Rich, by Ramit Sethi. This is the first one I read, and also recommended by Tony Gentilcore and Mark Fisher.
The Total Money Makeover, by Dave Ramsey, got the most mentions, especially for those who need to pay down debts. But like Rich Dad, Poor Dad, another popular title with personal trainers, it has some detractors.
Your Money or Your Life, by Vicki Robin, gets a thumbs up from Dan John.
The Wealthy Barber, by David Chilton, is popular with Canadian fitness pros.
For gym owners
Profit First, by Mike Michalowicz. Gentilcore says it helped him “make sense of everything and utilize a system that’s easy and works.”
For entry-level investors
The Truth About Money, by Ric Edelman.
The Millionaire Next Door, by Thomas J. Stanley.
The Little Book of Common Sense Investing, by John Bogle
READ ALSO: The Best Books for Personal Trainers
8. You’d better be ready for the next recession
Nobody knows when the next recession will hit, or how severe it will be. All we know is that there will be one.
And when it comes, as Pete Dupuis points out in this post, it’s going to hit personal trainers hard. Clients who fear for their jobs aren’t going to keep paying you.
Dupuis offers three ways to prepare:
Cut the fat from your personal and professional budgets. Don’t wait for a recession to realize how many things you don’t need but pay for anyway.
Make your services indispensable to your clients.
Most important of all, differentiate yourself. Clients who see you as the only person who can help them solve their specific problems will be reluctant to let you go.
READ ALSO: How to Find the Right Fitness Niche for You
Final thoughts
At the beginning of my career, I just wanted to learn as much as I could about exercise science and the psychology of training. I regret absolutely nothing I did in my eagerness to become the best trainer I could be.
What I didn’t know is that my lack of financial knowledge would prevent me from taking full advantage of my fitness knowledge.
Believe me when I say you need both. The better you manage your money, the less pressure you’ll feel to make the next sale, and the more you can focus on your clients’ success.
Make them happy, and they’ll make you rich.
        Ready to Take Your Personal Training Career to the Next Level?
Starting your career isn’t complicated. All you need is for someone to pay you to train them.
But how do you get that first client? What do you need to know? Where do you want to work, and how do you get hired?
If your answer to any of those questions is “I don’t know,” you need The Wealthy Fit Pro’s Guide to Starting Your Career, the ultimate launching pad for ambitious personal trainers.
Jonathan Goodman will show you how to …
Land the perfect job for you (pg. 17)
Attract more clients (pg. 95)
Keep more clients (pg. 55)
Get even more clients through a foolproof referral system (pg. 115)
Learn the no-fail secret to motivating clients (pg. 61)
Set yourself apart with programs your clients will brag about (pg. 71)
Master marketing skills that open up new income opportunities (pg. 152)
Become the best trainer you can be (pg. 46)
If you’re just beginning your journey in the fitness industry (or know someone who is), you won’t find a more authoritative or comprehensive resource.
Order this book in paperback today and get the audiobook and ebook 100% free (a $40 value).
It all starts by clicking here: The Wealthy Fit Pro’s Guide to Starting Your Career
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douchebagbrainwaves · 5 years
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HERE'S WHAT I JUST REALIZED ABOUT STUFF
Could we have it both ways? I know of schlep blindness is Stripe, or rather Stripe's idea. But lowballing you is a dick move that should be generally applicable. So they're going to raise $200,000.1 0: their core business sounds crushingly hip when described in Web 2. Maybe that's one reason the most successful startups of all so often have young founders.2 Don't sit on their boards.3 In a sense, the lower-tier firms' biggest fear, when chance throws them a bone, is that one of the reasons the early corporate raiders were so successful. In the real world, you can't seem good without actually being good is an expensive way to seem good without actually being good is an expensive way to seem good without actually being good. Checks instituted by governments can cause much worse problems than merely overpaying.
0 referred to whatever those might turn out to be more complicated, legally, if any of the investors aren't accredited. In a sense, the lower-tier VC firms welching on deals. So you'd only want to talk to his girlfriend in Taiwan, and to save long-distance bills he wrote some software that would convert sound to data packets that could be sent over the Internet. But you can't trust your opinions in the same position; he doesn't have majority control of Microsoft; in principle he also has to convince instead of commanding. That's one reason we urge startups during YC to keep expenses low and to try to solve problems and simply not discount weird hunches you have in the process of developing the pitch for the first conference, someone must have decided they'd better take a stab at explaining what that 2. As for how to write well, here's the short version: Write a bad version 1 as fast as you can; rewrite it over and over; cut DEL: out: DEL everything unnecessary; write in a conversational tone; develop a nose for bad writing, so you can get from modern technology.4 They're terrified of really novel ideas, unless the founders are unknown and the idea is very novel, you might have to launch the thing and show that users loved it before VCs would be convinced. Except he didn't. But here too we see the same principle: the way to the press, but other founders hear about it, and 50% of those you start with to be wrong; be confident enough to cut; have friends you trust read your stuff and tell you which bits are confusing or drag; don't always make detailed outlines; mull ideas over for a few days in advance and you can't predict when you'll need to resort to lowering your price, this means in practice is that they are compulsive negotiators who will suck up a lot of people working to keep this from happening again. But the real costs are the ones most likely to get buyer's remorse. Writing doesn't just communicate ideas; it generates them.5
Or we can improve it, which usually means encrusting it with gratuitous ornament.6 If someone who had to process payments before Stripe had tried asking that, Stripe would have been perfectly safe to let them. That had already happened to Slashdot and Digg by the time I paid attention to comment threads there, but I haven't seen it. They leave 20% as an options pool for later employees but they set things up so that they can issue this stock to themselves if they get bought early and most is still unissued, and the right to get one's investment back first if the company gets sold at a low angle of attack, you just yell into the next gear. Much was changed, but there just aren't enough of them, and investing is for most of the tricks that have given VCs such a bad reputation among hackers. I think he really wishes he'd listened. Programmers like to make, and also to judge your ambition, reasonableness, and how fast you're moving forward. I'd like to propose an alternative idea: that in a modern society, increasing variation in income. As you start to believe it will. The startup will almost certainly hire more people at this point; those millions must be put to work, after all. I didn't ask my parents for seed money, though. If companies started doing that, they'd find some surprises.
When a startup reaches the point where VCs have enough information to invest in you, or an acquirer says they want to mislead you. I'm going to name them: type A fundraising is when you don't need to.7 Top actors make a lot more than you expect for the deal to close, so you can see and fix it in yours; imitate writers you like; if you say anything mistaken, fix it immediately; ask friends which sentence you'll regret most; go back and tone down harsh remarks; publish stuff online, because an audience makes you write more, and thus generate more ideas; print out drafts instead of just looking at them. For example, if a reputable investor is willing to invest. To say that a and b would be bad, but I haven't seen it. In the original sense of the word, Bill Gates is middle class. YC to keep expenses low and to try to solve problems and simply not discount weird hunches you have in the West. Those remedial actions can delay, stall or even kill the IPO.8 But there is also huge source of implicit tags that they ignore: the text within web links. Our experience was unusual; vesting is the norm for amounts that size. When I get asked in interviews to predict the future, will be those most willing to ignore what are now considered national characters, and do the same. I soon learned from experience that schleps are not merely inevitable, but pretty much what business consists of.9
Notes
This doesn't mean a great idea as an example of applied empathy.
Macros very close to 18% of GDP, despite dramatic changes in tax rates don't tell 5 year olds the truth. The reason Y Combinator only got 38 cents on the one hand and the cost of having someone from personnel call you about an A round about the size of the twentieth century, art as brand split apart from art as stuff. In ancient times it covered a broad hard-beaten road to his house, though.
What I dislike is editing done after the Physics in the world in verse. Any expected value calculation varies from person to run an online service. But that being so, you need but a blockhead ever wrote except for money. The downside is that we're not.
Cell phone handset makers are satisfied to sell services than a nerdy founder trying to steal a few people who might be an anti-dilution provisions, even if they don't have the same work, done mostly by people like them—people who will go away is investors requiring them. Digg's algorithm is very common for the founders of failing startups would even be tempted, but countless other startups must have been; a decade of inflation that left many public companies trading below the value of their name, but since it was the least important of the false positives caused by blacklists, for example, it's not the bawdy plays acted over on the y, you'd see a lot. MITE Corp. Well, of course finding words this way, because few founders do it well enough but the churn is high as well.
'Math for engineers' classes sucked mightily. At one point they worried Lotus was losing its startup edge and turning into a big chunk of this type is the last batch before a consortium of investors. I know when this happened because it depends on the Internet. Instead of making a good idea to make a formal language for proofs in which YC can help founders is exaggerated now because it's a hip flask.
Someone who's not a big success or a 2004 Mercedes S600 sedan 122,000. Whereas the activation energy to start businesses to use a restaurant is constrained in a wide variety of situations, but historical abuses are easier for us, because for times over a certain size it gets you there sooner. Their inexperience makes them overbuild: they'll create huge, overcomplicated agreements, and they would probably be to ask for more than the 50 minutes they may try allowing up to 20x, since they're an existing investor, and partly simple ignorance.
Handy that, except in the early days, and the low countries, where it was outlawed in the fall of 2008 the terms they were going back to 1970 it would be taught that masturbation was perfectly normal and not end up reproducing some of the most surprising things I've learned about VC while working on Viaweb. Apparently someone believed you have to say no to drugs.
My guess is a lot like intellectual bullshit. The disadvantage of expanding a round on the relative weights? I explain later.
So far the only way to make people use common sense when interpreting it. Not only do convertible debt at a middle ground. This was certainly true in the message.
Thanks to Trevor Blackwell, Jason Freedman, Jessica Livingston, Aaron Swartz, Marc Andreessen, and Sam Altman for smelling so good.
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brendajhensonblog · 5 years
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232
youtube
Click on the video above to watch Episode 232 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Hernan: Hey, everybody, welcome to Hump Day hangouts episode hold on episode 232 My name is Adam Moody. I’m reading the script that has just said and it’s pretty cool to have you guys here. Today’s the 17th of April and this is looking good. So I’m just going to go and you know in honor to or beloved Adam and Secretary which will be going to be missing on this episode. I’m going to be saying hi to everyone on the list as I see them. What’s up, Marco?
Marco: Oh, I’m first Holy fuck the Latinos first today.
Hernan: Yeah, man.
Marco: We always end up in the back of the bus, but here I am, man. I got a little bit of a cold but I’m still enjoying the beautiful weather. So that’s life. You know, life sucks sometimes. Yeah.
Hernan: How about you Bradley? How’s everything man?
Bradley: I’m happy man I’m happy to be here. Things are good. So yeah, we got a very few questions on the new chat app guys we really apologize about that piece of shit Facebook app that we had on here for two weeks and it got every everybody that commented last week apparently got their Facebook account locked. It was nuts. And anyway, I apologize for that we had no idea was going to be like that I got my I got locked out of my account, or non did Marco did. Several of our mastermind members. It was Wow. Anyways, we apologize, we had no idea something like that was going to happen. That’s why we got this new one on there that looks kind of funky. But it’s kind of cool because it I mean, we’re going to find out if it’s cool or not. It looks old school as hell but it does give us the ability to post gifts and you can sign in and create an account so that you can actually put your image there which I recommend you guys do so that we know who we’re talking to. But if you want to stay anonymous that just use the use it without logging and that’s up to you. But anyway, so moving on. Hopefully, this will be satisfactory. We’ll see.
Hernan: Yeah, yeah, it sounds good man. So we have some people putting Jeff’s or gifts already. That’s pretty cool. So a couple of things that we usually do. If you’re new to semantic mastery, welcome, good to have you here. Don’t forget to subscribe to the YouTube channel. If you want to know more about how we do things, you can go to semantic mastery calm for a slash hump day to be notified every time we go live. And you can come and ask your questions. This is free 100% free. We’ve been doing this for the past seven or five years. And it’s been awesome. So thank you for being here. And if you’re not new to semantic mastery, thank you, thank you for the support. This is awesome. Don’t forget to if you want to step by step repeatable system to you know, rank your websites whatever those are local websites, new websites, age websites, go to Battle Plan out semantic mastery calm and get the battle plan and if you’re ready to join a group of people that are growing their local marketing agencies and whatnot, come to the mastermind which is mastermind.semanticmastery.com. And for all of your done for you premium done for you with SEO services with the stamp of approval of semantic mastery don’t accept second options go to em gee, Why be the SEO and you will have everything that you will ever need for your you know, delivering needs because you shouldn’t be doing the link building you should be growing your agency that makes sense. So those are the announcements I think I nailed it. I might have something I’m going to paste Now I need to copy and paste some stuff on the thing so so yeah, there was we got I guess,
Bradley: Let me tease what you’re doing tomorrow or non so that you don’t have to toot your own horn. We got, we’ve been doing kind of a series in the mastermind. We’re probably going to end up launching a product around it anyways, but it’s Pay Per Click marketing for local and how to get results. We had a course that I produced about two, maybe two and a half years ago now called Local Kingpin. And it was specifically for using Google AdWords obviously, it’s now Google ads, but formerly Google AdWords for setting up lead gen assets and dry and using, you know, producing leads for local businesses, either on a client basis or even on a lead gen basis where you’re selling leads. And that worked really well. But the Google Ads dash dashboard, the whole platform has evolved a lot in the last two and a half years, considerably. And, you know, Google Ads themselves for search ads, excuse me, so search ads are rather expensive, you can still be profitable with that. There’s no question but it’s fucking expensive. So I’ve actually gotten away from using search ads and get more into using display ads and YouTube ads and remarketing obviously, and it works really well because the display ads are the display ad platform is so much better than it used to be. And you know, years ago when I had developed the local kingpin training
It was in that method that I was using display ads. Suck it, they might have worked, but it sucked setting them up because you had to go out in the order or design your own banner ads and you had designed them and all the various sizes that you wanted to display them in. So the leaderboard, and you know, this 350 by 250 rectangles, you know, all these different sizes. And so it was a pain in the ass, I would hire a graphic designer to develop a set of banner ads, and that would be one set of banner ads, and it might cost me 50 or 60 bucks. If you wanted to split test, you’d have to pay for another set of ads, right. And so it was just it was you’d have to wait for you know, several days to get them back from the designer. And it’s a real pain in the ass. And so it wasn’t very efficient. And it wasn’t very effective unless you really split test a lot and then found a winning combination of ads. But now what you can do on the Display Network when you’re setting up display ads is you actually just import photos, it photos and images and let your logo as well and
It’s a square version and rectangular version for each. And then you get to add up to five short headlines, one long headline and then up to five descriptions. So and there’s, you know, character limits for each. But then what Google does is Google will create responsive display ads out of just the images that you upload it to just regular photos will work or graphics, either one and then will automatically start rotating through your various headlines and descriptions to find out which gets the highest click through as an engagement. And then it will start to auto-optimize the campaign and start serving the ads that are the combinations that performed the best more and more often. And so it’s so much easier to set up a campaign now. And although obviously, display ads don’t convert nearly as well as like search ads do, it’s a fraction of the cost guys, and with the audience targeting that Google Display Network has now or Google has period. They have what they call in market audiences and life event audiences and you can even create custom intent audiences.
is now based on keywords which are really cool. I just started playing with that actually. And so if you go and find the you know in the in the in the in-market audience targeting settings if you can go in and find an end market audience for the businesses that you’re generating leads for then those tend to be very good and like for me for contractors typically a the average cost per click runs between anywhere between about 85 cents to $1 50. So somewhere in that range depending on what type of contractor it is that I’m generating leads for. And so that’s a fraction of the cost it just for it’s just quickly for some perspective here, for roofing leads, for example, it could in some of the areas that I do SEO work and generate leads for roofers of roofing. A click for search ads for roofing type keywords can cost 35 to $40 per click. And you know, typically an average conversion rate is somewhere anywhere between 32
40% right, so you’re talking about three clicks to get one lead at $35 per click, that’s $105 per lead. That, to me is incredibly expensive. But with those, if you can there in the market audience targeting, you can actually see that there are a roofing odd Roofing Services in the market audience, and you can use that for display ads. And maybe this says you pay $1 per click will just use a nice round number. And it might be a 10% conversion rate as opposed to 30 or even a 5% conversion rate, which means you need 20 clicks to get one lead, but 20 clicks at $1 to get one lead guy think about that as 20 bucks per lead as opposed to 100 bucks per lead when you’re using search ads. So keep that in mind and that’s for cold traffic. But also for remarketing purposes. Like honestly, if you’re not using remarketing in you’re doing Client Services, you’re nuts because it’s just an inexpensive way to get additional traffic back to
The site and even if that traffic doesn’t convert a lot, a lot of it will, but doesn’t convert into leads. It’s a great branding tool to help that business to gain brand recognition so that people will think of them and go search for their brand name when it’s time for them to need their product or service because they’re constantly reminded of that business. So, long story short,
we’re going to work we’ve been doing a series of training inside the mastermind about using Google ads for Local Lead Generation, not search ads, but display ads and YouTube ads and remarketing ads. And tomorrow Hernan being the Facebook marketing expert that he is, he’s coming into the mastermind to do a full training on how to use Facebook ads for Local Lead Generation. And then we’re actually going to probably be packaging all that up over the next 60 to 90 days at some point and then launching that as a separate product as kind of an update to local kingpin, but we’re going to rebrand it because it’s really going to be a whole new course. Did you guys lose me?
Hernan: No
Bradley: I got a frozen screen. Okay, yeah, there you go. Okay, so anyways, just kind of wanted to teach you guys a little bit on what’s going on in the mastermind tomorrow. Those of you that are the mastermind a lot there’s been a discussion thread by the way or not, did you see the discussion thread in the Facebook group, but are saying that we’re going to rope you into actually contributing more than just the mastermind because they want a full soup to nuts type train. Yeah. So yeah, well, yeah, if there’s a need for it,  you know, the mastermind has the privilege that you know, if you guys there’s a real need about, you know, a specific type of training that you guys want to go after, then we can make a series there’s no problem about that. We’re all about, you know, serving our members as much as we possibly can. So that if that, you know, we have a good response tomorrow, that’s potentially going to happen, at least initially within the mastermind, and then we’ll go from there. But yeah, my idea is to cover as much terrain as possible tomorrow specifically, and then if we need to do another iteration of the, of the training or you know, walk you guys through a couple of case studies. So for instance, I was going through one of the clients that I manage, and we, so he’s a chiropractor. He’s a local chiropractor, and he has four clinics in Dallas. And over the past, I would say over the past six months, we have spent around $160,000 in advertising, and we have generated almost 4000 confirm appointments to those four offices. Now that is rough. So he is charging $49 per appointment, right? It’s an intra massage offer. So he’s charging $49 per appointment. We’re getting him we’re getting those appointments for around 39 to $40. So he’s, you know, making money on the front end, but that’s not even the best thing. The best thing is that each customer forth to him on average $300 you know because they show up to his office and they buy a bunch of stuff and they buy additional massages and they buy so that’s
Average and that’s on the low side. So there’s, there’s effectively we have been moving the needle real hard. He’s super happy Of course because he’s growing. He’s expanding locations and whatnot, and some of the stuff that we were able to implement for him. We will be talking about tomorrow on the mastermind, so it’s going to be pretty cool. Yeah, awesome. Yeah. Alright, so the last thing we’re going to tease before we get into questions, which we were kind of just hoping that more questions would fill in this chat box anyways, uh, we’ve got video lead gen system
to Dotto really is launching next week, next Tuesday. As a matter of fact, we’re going to talk about it well, the first part of next week’s webinar, Hump Day hangouts is going to be where we’re going to, you know, kind of get into some detail about what it’s about and all that because I completely updated it so that still the old training is there, the old method, which I did for years, but over the last several months, I’ve been really redeveloping that method to make it more streamlined and efficient, something that a lot of it can be outsourced, but also just to make it to where, even if you were doing this yourself like, you know, managing the all of the video lead gen or video email campaigns on your own, I don’t recommend that. But if a lot of people still going to do it on their own anyway, it’s a lot more efficient now to where what used to take roughly 20 to 30 minutes per video email to send out. Now what will take you just two to three minutes No kidding, there’s there will be a setup period on the front end where you can’t get into the method here, there’ll be a setup period where it might take you an hour to get everything set up. But then from there for every prospect you want to mail to, it’s literally two to three minutes. And that’s it. And so it’s a hell of a lot more efficient. And I’ve tested a lot of different follow-up methods from that as well to once you are notified of engagement and I talked about all of this in the training and found several different methods that work really well to the kind of get the conversation going and stuff and so I go into great detail. It’s basically a whole new course but you’re still going to get the original version, as well as the Everything’s under
The same membership site now. So there’s the original version, which still works, but it’s a bit more time-consuming. And then there’s the newer version that can be applied to pretty much any sort of marketing service I use specifically one, were really two types of methods for monetizing it. In the examples and in the training, I talked about how to use it for monetizing lead gen assets. And then I also talked about for client services, if you’re just doing outreach for clients instead of lead generation service providers. Then, you know, there’s a method I talked about specifically optimizing GMB stuff, but it can be modified or an applied to pretty much any sort of service that you offer. So if you’re a digital marketer does Facebook ads like her non for example, you could still use the video lead gen system, you just obviously are going to talk about how you can get results with Facebook as opposed to how you can get results with Google My Business. So any of you guys one of the things that we do is we surveyed you guys on a consistent basis to find out what what-what our audience needs, and something that comes up all the time is client getting right? securing clients and that kind of stuff. And so that’s really what this was all about. It’s so that you guys can go out and least get the conversation started. It’s not sales training. I’m not real good at sales unless I got a referral, like been referral but as far as getting the conversation going for prospecting, it’s an outstanding way to do it’s very unique, you’ll get a lot of responses that way. And then it’s really going to be up to you to present your offer in such a way that you close the client, you know what I mean? Or the prospect at that point. So anyways, be on the lookout for that guys. Next week, we’re going to do like we typically have done in the past, which is a limited offer on the front end for 24 hours and then the price will go up. And that’s typically how we do that. So be on the lookout for that next week.
Okay, anything else? I think we’re good.
Alright, cool. Let’s get into questions. Alright, so with our 1989 looking chat box, which kind of cool though. Let’s get into it will start at the top
What Are Your Thoughts On Keyword Research Ninja?
KT says what are your thoughts on keyword research ninja? I have no thoughts on it whatsoever I’ve never used it I really don’t use any keyword research tools anymore other than Power Suggest Pro, Google AdWords you know, the Google Ads keyword planner for because I still do PPC stuff. And then we have our own in-house keyword research product that is like anytime you need keywords, that’s, you know, our go-to source now is MGYB? We have the keyword research done over there because it takes hours to compile a good list of keywords. Really, you can spend hours doing that and organizing the keywords into silos and you know, proper themes and that kind of stuff. And that’s what our, you know, our product on keyword research is specifically it’s you know, our assistant or employee that does all of that have access to multiple tools, SEM Rush, Power Suggest Pro, you know, all different kinds of tools that she uses to actually develop these reports and puts them into silos and all that kind of stuff. So different type of intent keywords, commercial intent, informational queries, that kind of stuff. So it just makes it super easy. So honestly, I can’t give you an opinion on any of those keyword tools because I just don’t use them. It just requires too much time in my opinion. And I’d rather outsource that or use a simple tool when I’m going to do it myself such as Power Suggest Pro. Marco or anybody else wants to comment on any of those.
Marco: I agree that that’s all I use. I use our keyword research. I mean, I taught them how to do it for a reason it’s based on the way that you do it. And the way that I do it, which is Google Trends and power suggest Pro with Google ads, right the Keyword Planner Tool, and but the basis is right there. Then we go into everything else and we drill down as much as we can get as much information as possible go to Answer the Public. We just use just a ton of different tools that we can get all of the keywords. I mean, you get thousands sometimes I see our report come back, and it’s 7, 8, 9 thousand keywords strong. And I’m thinking, this is like the best way to take down a market. Let me if you really need to start and understand your market and the words involved in your market. There’s nothing better. I mean, I don’t know I can’t speak on keyword research Ninja, it might be fabulous. But I can’t say anything other than the way that we have it set up works perfectly well for what we do. Yeah.
Bradley: Yeah. And again, it’s the amount of time that goes into that, you know, I got away from doing it myself because it just takes too much time. Especially to Oregon. Like it’s easy to spit out a bunch of keywords with a tool but to organize them in proper themes, you know, and basically silos and that kind of stuff and intent type people words like that’s yet I mean, as far as I know, that’s manual. I don’t know tools that actually do that maybe keyword research and into does that. I don’t know, I don’t even look at tools like that anymore. So, unfortunately, I can’t give you a good answer to that.
Does Using Subdomains Produce Better SEO Juice Than Using Pages For Multi-City Local Lead Gen Site?
Gordon’s up he says thank you very much again for the help you provide on hump days. You’re welcome. He says he when setting up a multi-city local lead gen site you have advised in the past few subdomains of the main domain for each city instead of using a page under the main domain. When using pages, I know that the SEO juice can be spread among all the city pages, but when using subdomains is the SEO just spread among all the subdomains to help each other one rank met each one rank better, or does each subdomain stand on its own for SEO purposes? Well, it’s a little of both Gordon because, again, a subdomain is treated as a separate entity by Google right. But there is the parent domain being the root domain. So you can the way I always looked at it was subdomains and other subdomains of the same root domain are called siblings, sibling domains, right and the parent domain being the root.
And so what happens is each one of the subdomains or sibling domains are their own standalone sites, which is good for protection purposes. And that’s what we’ve talked about. That’s the reason why I’ve always done that. Now, it’s funny because I really don’t do anything spammy anymore, at least not to the actual money sites. So I can probably get away with just doing the inner pages, but it’s still allowed. You’re still a, you know, and that it doesn’t mean that what we do right now, doesn’t couldn’t be considered spammy tomorrow, because we don’t work for Google. Right. And so even though I’ve never really had, at least for several years now, I haven’t had any issues with getting sites deindexed or penalize. I’ve always kept using subdomains specifically to minimize risk, right to reduce exposure, so to speak. Because as I’ve said before, if you put all of your location pages on the root, so their inner pages, right, and if you catch a penalty against any one of those pages, it could pull the whole site down and all of your other location pages.
Although again, as I said, the methods that we teach, haven’t knock on wood, they haven’t created any penalties that I’m aware of, for any of my own stuff, as well as any of our students, okay, that I’m aware of. And so you could probably get away with doing it on inner pages for management purposes, that would be much easier for there’s no doubt because you’d all you’d have just one site to manage. That said, though, just keep in mind that that’s putting all of your eggs in one basket. So if Google decides to take that basket, or destroy one of the eggs in that basket, it could very well hurt all the others as well. So back to the original question, a subdomain is kind of a standalone site in that if a subdomain was to catch a penalty, for some reason or another, it would only affect that subdomain, the route would be left intact would remain healthy and all of the other sibling domains or subdomains would also remain healthy, untouched, essentially, from that penalty that’s been levied against that one subdomain. So it’s isolates any potential penalty problems. However, if you were to catch a penalty against the root domain, it would automatically apply to all of the child domains or subdomains. Does that make sense? So that’s why we all I’ve done that in the past was to always protect the root against all odds, right? Protect the root. And then if I was going to do anything spammy, it would be on a subdomain level. And that was specifically for that reason.
However, what you can do is in this is something I’ve actually been testing recently, but I don’t have enough time passed to see in fact, I just talked about this on the last mastermind webinar, so 13 days ago, actually, about how to use subdomains and the root domain in conjunction to kind of power it up. And I can’t give away the the the method here because it can’t do that because it’s kind of an extension of something that we teach in our paid courses. But there is a way to still use somebody domains and use the root domain to kind of help power up the subdomains, with inner pages without doing anything that could catch it catch up a penalty to your route. But again, you know, as far as does the subdomains benefit each other, yes, it may not be quite as a quick effect or, or might not be as effective as inner pages. But here’s the thing, every one of those subdomains are still attached to the root, right. So again, the root domain being the parent domain is going to benefit now, you guys know we don’t talk. We don’t care much about metrics. We stopped caring about proprietary third-party metrics several years ago, but let’s just use one as an example because a lot of you guys will understand it this way. Let’s just use domain authority Moz’s metric and page authority is an example okay?
When you have a domain authority that sitewide including subdomains, right, so for example, if you have a domain authority of 20 five on the root, then your subdomains, when you create a new subdomain, it won’t automatically be 25. I don’t think so. But it will become it will benefit from the domain authority of the parent domain. And so what I have found over the years now that I’ve been developing these multi-location sites using subdomains is that at first, when you start developing, like, let’s say you start off with two locations, so you’ve got the root domain, and then to subdomains at, you know, each subdomain being four different location. And then you add, so you start optimizing, you know, doing what you do to get results. And then you add a third location. Well, that third location tech, you know, typically, according to my experience, will, will often start to get results faster than the first two dead, because it’s actually benefiting from some of the authority that has been accrued or you know, accumulated from the previous two subdomains and the route altogether, right. So as a whole, it’s now that that new subdomain is actually benefiting from the authority that has accrued from the previous two and the route itself if that makes sense. So then you add a fourth subdomain and you know, fourth location, and a fifth and a six. And what happens is I start to see each new location that I add, tends to respond quicker get results faster than the previous one, because it’s actually benefiting from the authority of the, you know, cluster essentially, that’s it’s the root domain, as well as its additional its other siblings. So, again, if you’re doing just inner pages, you’ll probably be going to get a faster effect from that. But I found that you know, as you continue to build out additional subdomains, they helped to, they kind of benefit or receive benefit from all of the previous subdomains as well. So they’re at their birth point, right. The moment that you create that subdomain, it really already has some inherent authority because of it being a subdomain of a root domain that has built authority or crude authority if that makes sense.
So, anyway, I can’t get into any more further of that, honestly, because I will be giving away too much. Come join the mastermind and will tell you all about it. So, Marco, do you want to comment on that at all or Hernan?
Marco: Now, just to validate a little bit what you’re talking about on domains, we see that domain subdomain. We see that when we do drive stacks, and we add additional folders and files, right? The more you add the more power that as you say, a cruise and I call it power. I don’t give a shit about domain authority or trust flow. I don’t give a crap about any of that its power. And so the more that you do have whatever it is that you’re doing inside the drive stack, the more power that you pushing through, and the more power that ends up wherever it is that you got that drives tech game. That’s why they work so well. Yeah. And so the more work that you do inside, the more keywords that you target, whether it’s keyword plus location or service, whatever it is that you’re doing.
You do more of it inside your drive stack. And before you know it, I mean, it’s just pushing tons of power wherever it is that you want to go. And we’ve seen people live from case studies that they even get an empty folder to rank before anything else rank. So it’s crazy the amount of power that you can do in this method, whether you’re doing it at the TL D and subdomain level or at the drive stack and G site level. Right?
Twitter Embed Code Not Displaying Properly In GSite
So if it says it says good day Semantic Mastery team thanks for this form to ask questions and get real answers. When optimizing the site, I framed Twitter the area stays blank with no message saying it won’t connect. Is that still okay? All right. I don’t do much Twitter stuff. But I know that if you just take a Twitter URL, tweet URL, a Twitter profile, URL, whatever and try to use an iframe create generator that it won’t show you have to go into Twitter developers and actually generate an embed code for it which you can do with like your timeline, tweets and stuff. So for example, you can take a Twitter profile and go to
The developers, I think it’s developers.twitter.com or something like that just do a Google search, you’ll see what I mean. And you can ask you, or even just go to Google and search, how do you create or embed a Twitter feed? And that’s what you would? Again, I don’t do much Twitter stuff. But if I was going to try, and I haven’t, so I haven’t tested it with G sites, guys, but you could probably it’s probably you’re using the wrong type of embed code. And that’s why it’s not displaying is what I’m saying. If you go generate the correct proper embed code from the Twitter developers site, or whatever, whatever it is, again, I don’t do much Twitter stuff, just like you can, you know, I recently I built Believe it or not, I built some PB ends recently because I was testing. I don’t use PB ends. Often guys, I very rarely use them. But I did build a few that I was testing and somebody product actually. And one of the things that they required was that you had made the site look, you know, very real. So one of the things that asked for was embedding a Twitter feed, so I had some persona profiles from some older since networks that I had built that had Twitter profiles with, you know, updates. And so I just had I had, that’s how I learned to go build this little embed code. And that’s a Twitter feed in bed, that you have to go to the developers console and sign into that account. And then you create it that way. And it gives you the specific embed code for that Twitter feed. So it’s probably that you’re using the wrong one. Now, I could be wrong guys. Because like said, I don’t do much of that stuff with Twitter at all. But I’m pretty sure if you’re trying to use just an iframe generator with a Twitter profile or something like that, it’s going to be blank, it’s going to not work.
Can You iFrame A Facebook Business Page?
Now, the next part of that question is, can you iframe in a Facebook business page? As far as I know, no, I Facebook has iframe breakers that won’t allow you to embed them anywhere using any sort of tool. If anybody has a different answer please speak up.
Hernan: I think you’re right Bradley on that on that and I haven’t personally tried to iframe Facebook but I know that you know, Facebook is kind of against that other than Facebook videos, you know that what you can allow and but you can embed that an iframe that but other than that, I wouldn’t know? Yeah.
Bradley: Yeah, I know. There are some like plugins and stuff that will allow you to embed a or you know, display a Facebook page. But it actually Yes, you have to connect it via API and all that kind of stuff like, so there are WordPress plugins that will do that. But as far as just an embed code from Facebook, I don’t think that’s possible. Once again, I don’t do much Facebook stuff. So I couldn’t tell you with all certainty, but I can I know that, like, if you try to just take a Facebook URL, and iframe it, it won’t it all, it will never display anywhere. I’ve never seen that ever work. So you have to use stuff that connects via API or authorize or what are they called Facebook apps or whatever. We actually create all that shit in order just to get even a Facebook page to show in like a widget area on a website.
Hernan: Um, so yeah, and they’re even more like they’re, they’re even more like restrictive with all of the privacy stuff that they’re going through. So that you may want to consider so.
Bradley: yeah, and then you try to iframe or when you try to embed a Facebook comments app you see what happens the previous couple on the Hangouts that and I get it I guess that’s because people can act that shit so right cool we’re going to keep moving. This chat is already thousand better than anything before devices that is cool thanks to Vaughn I’m glad you guys liked it for a bus the new battle call right revert I think that’s one of the guests says get repeatable oh that’s you that was you that’s maybe a farm setting up by a cat gotcha well mines Bradley hmm feisty forehead motherfucker in charge just in case you guys wondered what that was all about.
Do Semantic Mastery RYS Stacks Add More Value To An Existing Syndication Network & GMB Page?
Bradley: The humanoid says Marco I have an RYS Drive stack order pending and creating an RYS stack I have my syndication network complete in my see when creating a try so that I have my syndication network completed my GMB URL done. would it add more value when I have you build my RYS stacks. Thank you will thank you will
I know that was directed to Marco I’m gonna put my two cents in first before Marco answers. And if you already have your syndication network all your profile URLs to become target URLs as well. guys remember it’s just kind of about it’s just like internal linking right with your syndication network. It’s there’s no reason why you shouldn’t be powering up your tier one assets as well. So if you have all of that I would actually absolutely include those but Marco, that’s more question for you.
Marco: Yeah, I’m thinking that he wants to know if he should have the team, put them into the bill, by all means, that that’s your tier one branded, it should be included and then So when did he get the spreadsheet to hit with link building. That’s what’s going to get hit your tier one branded your GMB and everything that’s inside that drive stack. So yes, by all means, have at it, and you’re going to see some really good results. I’ve been getting a bunch of testimony.
By the way of about people having to build links to their dry stacks and then the drive stacks just going crazy. Yeah once they get some the link building done so yes have added the same thing with the ad ID page. I’ve done some testing with that and just and that’s what I loved about it. It’s one of the easiest methods because all you gotta do is go submit link building gig order to you know, I wouldn’t say to just anybody but Daddy has got it down to a science and just taking like the ad ID the iframe loop stuff that we’ve talked about and again our paid courses and almost all of them it’s available that that just works really well and again, that’s just what that magic of I frames and when you combine that with Dr. stacks or even dr stacks alone, but that’s part of it because of you know, iframe in that gets done in the site, everything else so it’s just incredibly powerful. And just hitting those that’s the beautiful thing about it guys is you know, the daddy has link building pack service which is in MYB, right? They’re still spam links, but he’s good at what he does. He’s a pro, he’s a professional, there’s no doubt and because of that, he knows how to make it really effective. And then when you use something like Google assets as the target or Amazon domain as the primary target, then it can take that kind of abuse like you can hammer away at it, and it can take it and filter it like a champ. In fact, it just kind of powers it up. Now, it’s not something that I would ever direct to the money site, but you can do you know what I mean, but you can do it two very powerful tier one assets, which is why we developed the way that we do so that’s why we don’t even use VPN, who needs a pbn? When we can use Google and Amazon assets to create the same effect and then you spam links as opposed to and I call them spam and everybody who want to do spam. But guys, I mean, that’s what link building tools do they create spam links, you can call them whatever you want. That’s really what they are. Right and so pbn links are technically spammed links to you might be buying links from you know, a domain that has good metrics, but unless it’s super well themed and all that they’re typically spam links anyways, you know what I mean? So it’s just it’s about how you use them and what you point them at. And so we recommend doing it the way that you know, at least our method we use our method for specifically for a reason. It’s efficient, and it works well. Right.
All right old school, like daddy says, will it be set up like this tomorrow? Hernan? What’s tomorrow?
Hernan: The webinar? webinar or mastermind? Yeah, now it’s gonna be on a mastermind. Yeah. It’ll be in the regular mastermind.
Bradley: Jim, think that’s when? Yeah, just the regular master the live mastermind webinar page, just like we’ve always been doing over there. I we haven’t had any problems with that over there. Now it’s in the bond site. Yeah, right. The membership site, right.
So as far as I know, we’ve never had any problems not one complaint with it over there. We had a problem with the Disqus chat app. on these pages for some reason I think it’s a Click Funnels issue like it just didn’t jive well but on the traditional mastermind webinars inside the membership site we haven’t ever had a complaint on that so if I’m wrong and you guys got some complaints about it to make them known to make them known over there in the Facebook group not here.
How Would You Strategize Sending Out An Email Campaign For Over A Year?
I blue panda whoever that is, is hey guys hope this Jeff Oh, what the hell? That’s the same as what we had before. Maybe not okay. Hey, guys hope this chat function works better than this. That piece of shit Facebook jet cheese. Yeah. Or Geez, you’re right. That was terrible. Okay, onto my question. I have a list for my niche that is big enough to send 1000 emails per day for over a year. Wow. This is simply a law of big numbers campaign for my client. These will be a one time blast. Either they respond or they don’t and the next class goes out the next day what would be the best way to approach a list of this size style of sending? I don’t know I’ve never spammed at that level before. Spam demon.
And that’s exactly what you’re doing. So the best person to answer that question is unfortunately not here. That’s Chris, our partner, Chris, he, he’s been doing that kind of work for four years. He can give you the best advice on that. But he’s not here. I’m sorry, he’s traveling. Yeah, the only thing I would know to say is that make sure that you have plenty of sending from domain email account. So in other words, making sure that you’ve got several many, many, many different email account setup, you know, that you can send from because you’re probably going to burn every single account that you send from like, almost every day.
I don’t know for sure, because it depends on how clean your list is. But typically, when you’re sending out mass emails like that, from a particular account, especially 1000 per day, you have to have accounts that have developed some sort of reputation for or else when you go to hit send on 1000 emails from an account that’s not really seasoned. It will you know, the is the internet search or email service providers will throttle those accounts and not the inbox. You know a bunch of them and also with people will start hitting the spam button which it’s likely if they were unsolicited emails, you will get a lot of people hitting the spam button, it will flag that particular domain account for or domain email excuse me for spam and so it will like they’ll just stop unboxing her nine you were going to comment? Yeah, yeah,
I agree with you. What I was about to say is that if you want to, you know, reach out to Chris just post in the Facebook group and maybe take him I don’t know if blue pen is on the mastermind group. Yeah, if you’re in the mastermind, we could get to it. You know, Chris will give you a lot of help out there. Otherwise, you could try it in the free Facebook group and I don’t know how much he’ll reveal about something like that there. But yeah, that’s the only problem like guys I talked about this a few weeks ago, but you know, I got I’ve unsubscribed from just about every single marketing list that I’m I’ve ever been on.
Over the last several months, because I decided to get really focused and you know, buying shiny objects and getting pitched new training, you know, methods and stuff like that all the time was really, and I, you know, there’s they’re kind of happens in cycles. I know a lot of you guys we’ve I’ve talked with a lot of our mastermind members over the last several months I do calls now with, you know, one on one calls with mastermind members, as a new member, you get a one on one call with one of us. And then every quarter or so I try to open up the ability to have another 30 minute call with me so I can kind of help you know, find out more about people in our mastermind and what struggles are going through and offer some guidance and and and, you know, 90 days to six months and three to six months, I have another call with them, find out if they made any progress, and they’re going to have new issues at that point. So one of the things that I’ve heard a lot through those calls without calling anybody out is that, you know, constantly being bombarded with different opportunities. And that’s because we’re all marketers, right? And so we’ve gone out and been signed up for whatever ours, which puts us on email list or we bought products, which puts us on email lists. And the next thing you know, we get hammered and you guys can all relate I’m sure you get hammered and hammered and hammered all the time with solicitation offers for training or for software or tools or services and all that kind of stuff. And you know,
I found that although they may be interesting and sometimes entertaining to go like watch webinars or to go check out the new sales page of the new tool that or software or WordPress plugin or whatever the hell it is, that typically just distracts from making any progress a real progress in my business and you know, over the years I’ve gone up and down with that, you know, sometimes a more susceptible to that other times I’m not but over the last many months now I really just started to unsubscribe from you know, ton of people’s emails. The reason I started saying that was because my oldest email account that is the account that I use, it’s a Yahoo account, Yahoo mail account, that’s the one that I used to always sign up for stuff like I don’t use my main Gmail accounts for for to sign up for lists or two webinars and things like that, because I knew that I get on a spam list, right and people would start spamming me. I’m still getting a ton of spam over there. But I’ve never voluntarily or I very, very rarely voluntarily used one of those primary Gmail type email addresses for signing up for that stuff. But I had a Yahoo mail account that was just getting spammed to death. And so over the last several months, I have really, really gotten a much better handle on that too. Because what I’ve done is I’ve gone every time I get an email now I just daily maintenance Now, every single day, I go through my Yahoo account probably two maybe three times a day. And if there’s an email that came is comes to me that I was unsolicited, which is you know, it’s they don’t come nearly as often as they used to now, I open up the email, I scroll right to the bottom finance subscribe button, I click it and make sure you know in the page reloads that it’s that in the net new tab that I’ve unsubscribed. Then I close that tab and I go back in and I click the spam button and Yahoo
And I do that every single day. And, you know, I used to get literally dozens, sometimes hundreds of emails per day, as many of you guys can probably relate. And now I swear to God, this is no bullshit over the last, probably five to six weeks now, I might get two or three emails per day and some days I don’t get any spam or unsolicited emails anymore. And that’s because I’ve gotten into the habit of doing that. So now it’s much more manageable like that, that email counts almost like a clean account. Now I do still get occasional as I said, Sometimes I’ll get one. Sometimes I get two or even three spam emails where it’s another internet marketer that bought my name off the list somewhere and sends me some bullshit email about the newest WordPress plugin. But I open up the email, I go straight to the unsubscribe button, unsubscribe and then come back and hit the spam button. And so it’s really really reduced that now the reason I said that was because if you start emailing people with unsolicited emails, you’re likely going to have many of them going to hit that spam button and that’s going to tank your deliverability, just like that. So if you’re going to be doing that sort of a strategy, you’re going to need a ton of email accounts ready, essentially one per day and even that, I don’t know that I’d send 1000 per day from one account. I probably split that up across multiple accounts. Okay.
Can You Still A GSite And Empower A Client’s Money Site If You Don’t Have Access To Their Email Account?
Anyways, it says when working with clients and you don’t have access to their email account, can you create a G site for them embed their properties and deliver the power to the money site URL? Well, yeah, I would never ask for access to my clients Google accounts ever never do I asked for that. So that’s how we do it right? We create and fits if it’s the same fits as I know that we used to be in our mastermind you should know that. And it might not be but ya know, like, for example, we just we create for clients created or even if for you guys that buy stuff from us, we’re going to go create a Google account.
To create your assets, the same thing with my clients, I go create a Google account, right or if they’re on G sweet, which some of them are, but most of them aren’t, then I have them add, you know, create an email or user account for me. And then I will end up, you know, giving me they, and then I asked them to give me permissions for to access the other accounts, like our Google Apps essentially within that account, right? That makes sense. And guys, you know, send a screencast video tutorial video to your users. So for example, I don’t ever ask for Google account access, but I do ask for to be added as a Google My Business Manager to their GMB for example. Right. So how do you do that? Well, unless you ask for their login details and go do it set, you know, add yourself as a manager, you know, add yourself as a manager, you got to ask them to do it. So if they don’t know how to do it, you got to provide them with instructions. The easiest way to do that, in my opinion, is to just do a quick tutorial video and show them hey, show him another GMB account. say look, login go to business google. com
Left-hand sidebar, you’re going to go click users, this little box is going to show you’re going to see a little plus icon at the top, click that to add new user at my email address from the drop-down, select, you know, manager, not site or not owner, just add me as a manager and then click you know, invite or send or whatever the button says, and I’ll get an invitation and then I’ll go be able to access you can do the same thing, if they have, you know, if you wanted it to be hosted on their main Google account, like a G site, which is unnecessary. But if you wanted to, you could give them instructions on a go into sites, google.com and add me as a user or manager, whatever, give me permission to be able to access that app within your Google account. However, it doesn’t matter because you can create the new account, build everything under the new account and then add your client Gmail account as a manager and then transfer ownership if you needed to. But again, it’s really unnecessary. It doesn’t matter who the Google account is. You can push the power the SEO juice anywhere you want. Okay.
Facebook Embed Post
Facebook also gives you an embed code for each post. Really? Yeah, it does. You so you can embed a Facebook post? Yes, that is correct. When did that start? Yeah,
it’s always been there. Yeah, it’s been rough. But Jay get. So if you get if you create, like, for instance, if you create, I don’t know, post with a link or a post with an image bubble, blah, then you can embed that somewhere. So it has to, it has to be on in your timeline. Or it has to be like, like on an open page. It can be like, if it’s a closed group, you can’t do anything with it. If if it’s a member, whatever it if it’s hidden or secret or Harvard. I don’t know too much about Facebook. I’m just there answering questions. Yeah, but if it’s open, right, and if it’s public, yes, Google will not Google Facebook will give you an embed code for that post or for whatever it
Is that you’re doing an image or video. But in those at one post though, right, correct, I don’t I think that you’re right that there’s an X breaker if you try to embed the like the entire face. Yeah. Yeah. And it has to come from a, from a Facebook page, if that makes sense. Not from a profile. You know, even if the profile is public, there’s a lot of, you know, stuff going on with privacy and whatnot. So it needs to come from a Facebook page, which is what your clients are going to be using anyway. Right. So um, so yeah, but that’s, that’s another caveat that you want to have in mind. Yeah, well, I mean, okay, so that may mean that that’s cool. And all but you know, unless you’re going to go in and update the iframe, or the embed code on a regular basis on your sites. I don’t see how I mean, obviously, if you’ve got I guess one post that you specifically trying to power up then yeah, and you could embed it and then hammer and you know, the G site or wherever you’ve got an embedded with links or something like that, but you know, typically I like to set up the iframe that is going to update dynamically. So I publish content and it’s on an automatically be in the iframe that I’m trying to power up. Do you know what I mean? So that’s cool. I didn’t, I wasn’t aware that you could embed individual posts, but say, that’s cool. I just learned something. Yep. Very cool. Yep.
Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords
Okay, so Gordon’s up again, it says, Thanks a lot for your previous answer. You’re welcome. He says, which brought up this question and used to be okay to use duplicate content for different sites targeting and local niche in different cities, just changing the location info one site for each city. But is that still true? I’ve never done that. Gordon. Honestly, I’ve always advocated for using unique content for all those and that’s specifically because, at some point, it could be, you know, toxic, it could you could end up catching a penalty because it is all duplicate content and duplicate content, guys, it’s supposed to be on the same domain, I get that, but on the same subdomains, you know, I don’t I don’t like that because it’s not as effective.
So what I’ve always always always suggested Yes, it has worked, you can just swap out location information. So like essentially the city modifier within the content. But it’s inexpensive to have a piece of content written and then have it rewritten, it’s a lot less expensive to have it rewritten than to have original content written for each, which by the way, when you go to a content farm, none of its original, all they’re doing is rewriting other content that they’ve scraped from the web, just so you’re aware of that, guys, when you go buy an article from a content farm. It is a rewritten article from something else on the web that they scraped, that’s it, there’s nobody there is actually writing an original article. all they’re doing is going easy and articles or somewhere else scraping an article and then rewriting it and usually it’s rewritten very poorly, by the way, but what I’m saying is you can go out and order an article, habit, you know, Britain for whatever, let’s say it’s 1000 word article, and it cost you 40 bucks. And then you have article rewrites. So let’s say you got six locations six subdomains where you got the URL
So that you paid 40 bucks for that, but then you order five rewrites, it might cost you $8 per rewrite. And now you’ve got six, original, unique, let’s just I’m using air quotes, but six or unique articles that are going to be more effective, in my opinion, long term, then having the same piece of content used across multiple sites where the only thing you change this is the location modifier. So that’s how I’ve done that, guys. I’ve got lead gen assets out there with subdomains with 20 subdomains, and they each have their own unique content. You know, and that’s specifically for that reason.
You know, again, it’s your call, I’ve always wanted to build long term assets that will rank and produce revenue for me for years, and I’ve got many of them. And so, you know, again, it’s all I always think about, it might be a little bit more expensive, a little bit more hassle on the front end. But what’s more of a hassle having assets that stopped producing or start performing poorly, because of you took shortcut cuts on the front end. You know if they’re producing revenue for you and again guys I don’t know if it works or not because I just don’t do it. I don’t know if it still works or not but other people may be able to comment and say oh it works fine that’s fine if you want to build your business that way do it you know, there’s it’s up to you. So I don’t recommend it though. Honestly, I try to do the work up front so that it will produce for me for the long term and I don’t have to continually worry about that shit.
Do you remember that when they first came out with pandas and penguins? What that what Google was asking for rich unique relevant content that’s updated on a regular basis how often they repeated that that was when the doofus what’s his name was still with with with the spam team gotten Matt Cutts right. When that was so that this is they kept asking them they didn’t they keep doing it over and over fresh, unique relevant content updated on a regular basis. But the telling you that for a reason the bot feeds of content
Now I know that people have done tests when and where, you know, they’ve used Latin. And it ranked, but there were still keywords interspersed with that Latin garbage that made it rank and that’s what the bite is feeding off. It’s feeding off that information that you’re giving it. And if you just keep pushing the same information over and over, we have seen this, again, we always test guys is why we can give you the answers to these questions. We’ve seen it time and again and local GMB Pro, that if you use different posts, that if you do it regularly, whatever regularly means for your niche because niches a different each unique niche will react differently to the post frequency. But we know that if you use fresh, unique, relevant content, update on a regular basis, fresh images or you make Google think that they’re fresh images
Marco: don’t even have to be, it’s just all about feeding them but the information that the bot is coded to look for. It’s looking for these variables, right the keyword in the right places, and in the right amount and then information. And, and it’s also looking at how a real person interacts with that content that you’re displaying. And whether that person finishes, whatever action they set out to do. All of this is part of it. Now, if you give people the same information over and over and over again until you change this is a little bit eventually that gets stale, and the bodies will be able to tell how people react to that. And the one thing you’d never want to do is you never want to send us a negative signal. We always concentrate on feeding them but the positive signals that’s going to get us positive actions and reactions going to get us better placement.
going to give us knowledge panel displays is going to get us calls. And it’s going to get us web site visits, and whatever else, right, whatever else that we’re looking for. But it all starts with your content. And yes, you can feed garbage. But eventually, what will happen is it’ll get the index just like it happened with that test website that was done. But that one was just to show what you could do with the content place in in in the right areas. And in the right amount. Guys, don’t trick yourself into thinking I’m going to take the easy way out and just change the location. Give people a reason to think about it. Think like the end user, right? If I’m going in there, and I’m looking to have my problem solved, and I keep seeing the same garbage over and over. I don’t want to deal with that. I want someone that that’s talking to me as the end user, and someone who’s going to help me solve my problem, become problem solvers and you’re going to go a long way towards really developing your content in a way that people are really going to enjoy interacting with, and in the long run is going to make your whole lot more money than taking shortcuts. Yeah.
Bradley: All right. We’re going to wrap it up here in a minute. But if it says mastermind calls from Bradley are awesome, relevant, timely, and actionable period. Thanks fits. Appreciate that. Yeah, I’ve enjoyed those calls. I had a couple of this week already. So again, I appreciate that. And then lastly, Gordon had posted one more question. That’s fine, Gordon, we appreciate that. He says, since relied on questions, I’ll ask something else. And this is a good question.
Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords?
He says when creating local Legion pages, is it better or easier to create a different page for each keyword or to try to rank a single location page for a bunch of different keywords? Yeah, so that’s a great question. Because several years ago, that was the method was to it was and that was the industry, right? The traditional knowledge, right was to go out and create. Each page would be optimized for a singular keyword. Right. That was really how silo structure was started.
be taught was, you go out and you create a silo and then you collect the supporting keywords for that silo and then you start creating posts within the silo that each post is optimized for one keyword. And that can still be applied today. But the thing is, though, you’re better off. So let me back up for a minute like with a complex silo, guys, there are categories and subcategories, right? And so what I’m saying is it used to be it was taught for a while the best practices was was to create your top-level keyword would be the top-level page, your top level category. And then for your next tier down of keywords, right, you’re supporting keywords, you would create a subcategory for each of those keywords. Right, so that’s a child page. And then at your post level, you would go out and take longer tail versions of your second tier keywords and you would create individual posts for each one of those that would link up to your sub-category pages, right. And so that was very granular It was like Uber optimized content. But after panda three or four I don’t even remember which one it was but it was sometime around 2014 timeframe we started noticing that that was less effective and now and that’s because guys the algorithm has gotten so much better and understanding natural language right it with AI and rank brain and all of that it understands content and its totality now a lot better than it used to, right it’s Google’s gotten incredibly advanced in that respect. And so now you can actually have longer form content that targets many semantically related keywords that’s the key right? So instead of going out and creating multiple pages, which is kind of a bitch anyway, and it’s it’s really makes as Marco was just talking about, it makes for a shitty user experience to if you go to a site and you have to click to another page to learn more about a very similar keyword anyways or product or service. So it just becomes repetition over and over and over again. And that’s less effective. So you’re better off creating a long-form piece of content, as it as a page that has a lot of your relevant similarly related keywords within that page, you can even have somewhat broader topics combined on the same page. So provided that they’re segregated by correct segments, or headings, and other words, sections within the page. So you know, and I’ve experimented with even ranking one page websites guys for, you know, multiple types of keywords like that wouldn’t even be in the same silo. But because of the way that you organize the content on the page, you can still rank for that. Here’s another example, using like Table of Contents or navigation links with hot links that go to those sections on the page. So that’s a good way to kind of set to analyze the content within a page to where you can only you can have one page that can rank for multiple keywords or themes that make sense. So to answer your question.
I wouldn’t go with optimizing for singular keywords. No, don’t get me wrong if you’re if you’re doing short blog posts, for example, I target, you know, with GMB posts a lot singular keywords, I mean, we still I still sprinkling variations of that single keyword, but there’s one primary keyword typically for me, for GMB posts. So you can still do that. But for your pages on your site, right, I’m talking about posts doing that. But for your pages on your site, which are typically what you’re trying to rank, you’re using posts to support the page, right? So for pages, I would recommend going with longer form content instead. That’s why I don’t usually recommend using complex silos anymore because you can accomplish it with simple silos, which is just categories and page, top-level categories and pages and then post supporting posts. Because complex structures are exactly what their name implies. They’re complex. They’re hard to manage. It’s hard to map out in the beginning, and it’s, it’s honestly, I think it’s overkill for most stuff, especially for local it’s overkill for most local things. All right.
Okay five o'clock I’ve got to go but I am going to read this comment real quick Jim says FYI everyone I placed an order for keyword research it was actually too good with too many keywords but they do break it down and suggest which keywords you should target which ones are good for silo and for supporting keywords. Don’t hesitate to order you won’t regret the quality time saved that it takes the guesswork out of it. shipped Marco trains them. Hello. Thanks, Jim. Jim. So, Alright guys, everybody. We appreciate you being here. I’m kind of digging this app even though it looks old school. It’s kind of cool. what you guys think. I like it. I mean, it works. Yeah. Works. Nobody’s complaining about getting locked out of any account so far. So we’ll see. All right, everybody. We’ll see you guys tomorrow on the mastermind and everyone else next week. Thanks for being here, man. Later see
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232
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Click on the video above to watch Episode 232 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Hernan: Hey, everybody, welcome to Hump Day hangouts episode hold on episode 232 My name is Adam Moody. I’m reading the script that has just said and it’s pretty cool to have you guys here. Today’s the 17th of April and this is looking good. So I’m just going to go and you know in honor to or beloved Adam and Secretary which will be going to be missing on this episode. I’m going to be saying hi to everyone on the list as I see them. What’s up, Marco?
Marco: Oh, I’m first Holy fuck the Latinos first today.
Hernan: Yeah, man.
Marco: We always end up in the back of the bus, but here I am, man. I got a little bit of a cold but I’m still enjoying the beautiful weather. So that’s life. You know, life sucks sometimes. Yeah.
Hernan: How about you Bradley? How’s everything man?
Bradley: I’m happy man I’m happy to be here. Things are good. So yeah, we got a very few questions on the new chat app guys we really apologize about that piece of shit Facebook app that we had on here for two weeks and it got every everybody that commented last week apparently got their Facebook account locked. It was nuts. And anyway, I apologize for that we had no idea was going to be like that I got my I got locked out of my account, or non did Marco did. Several of our mastermind members. It was Wow. Anyways, we apologize, we had no idea something like that was going to happen. That’s why we got this new one on there that looks kind of funky. But it’s kind of cool because it I mean, we’re going to find out if it’s cool or not. It looks old school as hell but it does give us the ability to post gifts and you can sign in and create an account so that you can actually put your image there which I recommend you guys do so that we know who we’re talking to. But if you want to stay anonymous that just use the use it without logging and that’s up to you. But anyway, so moving on. Hopefully, this will be satisfactory. We’ll see.
Hernan: Yeah, yeah, it sounds good man. So we have some people putting Jeff’s or gifts already. That’s pretty cool. So a couple of things that we usually do. If you’re new to semantic mastery, welcome, good to have you here. Don’t forget to subscribe to the YouTube channel. If you want to know more about how we do things, you can go to semantic mastery calm for a slash hump day to be notified every time we go live. And you can come and ask your questions. This is free 100% free. We’ve been doing this for the past seven or five years. And it’s been awesome. So thank you for being here. And if you’re not new to semantic mastery, thank you, thank you for the support. This is awesome. Don’t forget to if you want to step by step repeatable system to you know, rank your websites whatever those are local websites, new websites, age websites, go to Battle Plan out semantic mastery calm and get the battle plan and if you’re ready to join a group of people that are growing their local marketing agencies and whatnot, come to the mastermind which is mastermind.semanticmastery.com. And for all of your done for you premium done for you with SEO services with the stamp of approval of semantic mastery don’t accept second options go to em gee, Why be the SEO and you will have everything that you will ever need for your you know, delivering needs because you shouldn’t be doing the link building you should be growing your agency that makes sense. So those are the announcements I think I nailed it. I might have something I’m going to paste Now I need to copy and paste some stuff on the thing so so yeah, there was we got I guess,
Bradley: Let me tease what you’re doing tomorrow or non so that you don’t have to toot your own horn. We got, we’ve been doing kind of a series in the mastermind. We’re probably going to end up launching a product around it anyways, but it’s Pay Per Click marketing for local and how to get results. We had a course that I produced about two, maybe two and a half years ago now called Local Kingpin. And it was specifically for using Google AdWords obviously, it’s now Google ads, but formerly Google AdWords for setting up lead gen assets and dry and using, you know, producing leads for local businesses, either on a client basis or even on a lead gen basis where you’re selling leads. And that worked really well. But the Google Ads dash dashboard, the whole platform has evolved a lot in the last two and a half years, considerably. And, you know, Google Ads themselves for search ads, excuse me, so search ads are rather expensive, you can still be profitable with that. There’s no question but it’s fucking expensive. So I’ve actually gotten away from using search ads and get more into using display ads and YouTube ads and remarketing obviously, and it works really well because the display ads are the display ad platform is so much better than it used to be. And you know, years ago when I had developed the local kingpin training
It was in that method that I was using display ads. Suck it, they might have worked, but it sucked setting them up because you had to go out in the order or design your own banner ads and you had designed them and all the various sizes that you wanted to display them in. So the leaderboard, and you know, this 350 by 250 rectangles, you know, all these different sizes. And so it was a pain in the ass, I would hire a graphic designer to develop a set of banner ads, and that would be one set of banner ads, and it might cost me 50 or 60 bucks. If you wanted to split test, you’d have to pay for another set of ads, right. And so it was just it was you’d have to wait for you know, several days to get them back from the designer. And it’s a real pain in the ass. And so it wasn’t very efficient. And it wasn’t very effective unless you really split test a lot and then found a winning combination of ads. But now what you can do on the Display Network when you’re setting up display ads is you actually just import photos, it photos and images and let your logo as well and
It’s a square version and rectangular version for each. And then you get to add up to five short headlines, one long headline and then up to five descriptions. So and there’s, you know, character limits for each. But then what Google does is Google will create responsive display ads out of just the images that you upload it to just regular photos will work or graphics, either one and then will automatically start rotating through your various headlines and descriptions to find out which gets the highest click through as an engagement. And then it will start to auto-optimize the campaign and start serving the ads that are the combinations that performed the best more and more often. And so it’s so much easier to set up a campaign now. And although obviously, display ads don’t convert nearly as well as like search ads do, it’s a fraction of the cost guys, and with the audience targeting that Google Display Network has now or Google has period. They have what they call in market audiences and life event audiences and you can even create custom intent audiences.
is now based on keywords which are really cool. I just started playing with that actually. And so if you go and find the you know in the in the in the in-market audience targeting settings if you can go in and find an end market audience for the businesses that you’re generating leads for then those tend to be very good and like for me for contractors typically a the average cost per click runs between anywhere between about 85 cents to $1 50. So somewhere in that range depending on what type of contractor it is that I’m generating leads for. And so that’s a fraction of the cost it just for it’s just quickly for some perspective here, for roofing leads, for example, it could in some of the areas that I do SEO work and generate leads for roofers of roofing. A click for search ads for roofing type keywords can cost 35 to $40 per click. And you know, typically an average conversion rate is somewhere anywhere between 32
40% right, so you’re talking about three clicks to get one lead at $35 per click, that’s $105 per lead. That, to me is incredibly expensive. But with those, if you can there in the market audience targeting, you can actually see that there are a roofing odd Roofing Services in the market audience, and you can use that for display ads. And maybe this says you pay $1 per click will just use a nice round number. And it might be a 10% conversion rate as opposed to 30 or even a 5% conversion rate, which means you need 20 clicks to get one lead, but 20 clicks at $1 to get one lead guy think about that as 20 bucks per lead as opposed to 100 bucks per lead when you’re using search ads. So keep that in mind and that’s for cold traffic. But also for remarketing purposes. Like honestly, if you’re not using remarketing in you’re doing Client Services, you’re nuts because it’s just an inexpensive way to get additional traffic back to
The site and even if that traffic doesn’t convert a lot, a lot of it will, but doesn’t convert into leads. It’s a great branding tool to help that business to gain brand recognition so that people will think of them and go search for their brand name when it’s time for them to need their product or service because they’re constantly reminded of that business. So, long story short,
we’re going to work we’ve been doing a series of training inside the mastermind about using Google ads for Local Lead Generation, not search ads, but display ads and YouTube ads and remarketing ads. And tomorrow Hernan being the Facebook marketing expert that he is, he’s coming into the mastermind to do a full training on how to use Facebook ads for Local Lead Generation. And then we’re actually going to probably be packaging all that up over the next 60 to 90 days at some point and then launching that as a separate product as kind of an update to local kingpin, but we’re going to rebrand it because it’s really going to be a whole new course. Did you guys lose me?
Hernan: No
Bradley: I got a frozen screen. Okay, yeah, there you go. Okay, so anyways, just kind of wanted to teach you guys a little bit on what’s going on in the mastermind tomorrow. Those of you that are the mastermind a lot there’s been a discussion thread by the way or not, did you see the discussion thread in the Facebook group, but are saying that we’re going to rope you into actually contributing more than just the mastermind because they want a full soup to nuts type train. Yeah. So yeah, well, yeah, if there’s a need for it,  you know, the mastermind has the privilege that you know, if you guys there’s a real need about, you know, a specific type of training that you guys want to go after, then we can make a series there’s no problem about that. We’re all about, you know, serving our members as much as we possibly can. So that if that, you know, we have a good response tomorrow, that’s potentially going to happen, at least initially within the mastermind, and then we’ll go from there. But yeah, my idea is to cover as much terrain as possible tomorrow specifically, and then if we need to do another iteration of the, of the training or you know, walk you guys through a couple of case studies. So for instance, I was going through one of the clients that I manage, and we, so he’s a chiropractor. He’s a local chiropractor, and he has four clinics in Dallas. And over the past, I would say over the past six months, we have spent around $160,000 in advertising, and we have generated almost 4000 confirm appointments to those four offices. Now that is rough. So he is charging $49 per appointment, right? It’s an intra massage offer. So he’s charging $49 per appointment. We’re getting him we’re getting those appointments for around 39 to $40. So he’s, you know, making money on the front end, but that’s not even the best thing. The best thing is that each customer forth to him on average $300 you know because they show up to his office and they buy a bunch of stuff and they buy additional massages and they buy so that’s
Average and that’s on the low side. So there’s, there’s effectively we have been moving the needle real hard. He’s super happy Of course because he’s growing. He’s expanding locations and whatnot, and some of the stuff that we were able to implement for him. We will be talking about tomorrow on the mastermind, so it’s going to be pretty cool. Yeah, awesome. Yeah. Alright, so the last thing we’re going to tease before we get into questions, which we were kind of just hoping that more questions would fill in this chat box anyways, uh, we’ve got video lead gen system
to Dotto really is launching next week, next Tuesday. As a matter of fact, we’re going to talk about it well, the first part of next week’s webinar, Hump Day hangouts is going to be where we’re going to, you know, kind of get into some detail about what it’s about and all that because I completely updated it so that still the old training is there, the old method, which I did for years, but over the last several months, I’ve been really redeveloping that method to make it more streamlined and efficient, something that a lot of it can be outsourced, but also just to make it to where, even if you were doing this yourself like, you know, managing the all of the video lead gen or video email campaigns on your own, I don’t recommend that. But if a lot of people still going to do it on their own anyway, it’s a lot more efficient now to where what used to take roughly 20 to 30 minutes per video email to send out. Now what will take you just two to three minutes No kidding, there’s there will be a setup period on the front end where you can’t get into the method here, there’ll be a setup period where it might take you an hour to get everything set up. But then from there for every prospect you want to mail to, it’s literally two to three minutes. And that’s it. And so it’s a hell of a lot more efficient. And I’ve tested a lot of different follow-up methods from that as well to once you are notified of engagement and I talked about all of this in the training and found several different methods that work really well to the kind of get the conversation going and stuff and so I go into great detail. It’s basically a whole new course but you’re still going to get the original version, as well as the Everything’s under
The same membership site now. So there’s the original version, which still works, but it’s a bit more time-consuming. And then there’s the newer version that can be applied to pretty much any sort of marketing service I use specifically one, were really two types of methods for monetizing it. In the examples and in the training, I talked about how to use it for monetizing lead gen assets. And then I also talked about for client services, if you’re just doing outreach for clients instead of lead generation service providers. Then, you know, there’s a method I talked about specifically optimizing GMB stuff, but it can be modified or an applied to pretty much any sort of service that you offer. So if you’re a digital marketer does Facebook ads like her non for example, you could still use the video lead gen system, you just obviously are going to talk about how you can get results with Facebook as opposed to how you can get results with Google My Business. So any of you guys one of the things that we do is we surveyed you guys on a consistent basis to find out what what-what our audience needs, and something that comes up all the time is client getting right? securing clients and that kind of stuff. And so that’s really what this was all about. It’s so that you guys can go out and least get the conversation started. It’s not sales training. I’m not real good at sales unless I got a referral, like been referral but as far as getting the conversation going for prospecting, it’s an outstanding way to do it’s very unique, you’ll get a lot of responses that way. And then it’s really going to be up to you to present your offer in such a way that you close the client, you know what I mean? Or the prospect at that point. So anyways, be on the lookout for that guys. Next week, we’re going to do like we typically have done in the past, which is a limited offer on the front end for 24 hours and then the price will go up. And that’s typically how we do that. So be on the lookout for that next week.
Okay, anything else? I think we’re good.
Alright, cool. Let’s get into questions. Alright, so with our 1989 looking chat box, which kind of cool though. Let’s get into it will start at the top
What Are Your Thoughts On Keyword Research Ninja?
KT says what are your thoughts on keyword research ninja? I have no thoughts on it whatsoever I’ve never used it I really don’t use any keyword research tools anymore other than Power Suggest Pro, Google AdWords you know, the Google Ads keyword planner for because I still do PPC stuff. And then we have our own in-house keyword research product that is like anytime you need keywords, that’s, you know, our go-to source now is MGYB? We have the keyword research done over there because it takes hours to compile a good list of keywords. Really, you can spend hours doing that and organizing the keywords into silos and you know, proper themes and that kind of stuff. And that’s what our, you know, our product on keyword research is specifically it’s you know, our assistant or employee that does all of that have access to multiple tools, SEM Rush, Power Suggest Pro, you know, all different kinds of tools that she uses to actually develop these reports and puts them into silos and all that kind of stuff. So different type of intent keywords, commercial intent, informational queries, that kind of stuff. So it just makes it super easy. So honestly, I can’t give you an opinion on any of those keyword tools because I just don’t use them. It just requires too much time in my opinion. And I’d rather outsource that or use a simple tool when I’m going to do it myself such as Power Suggest Pro. Marco or anybody else wants to comment on any of those.
Marco: I agree that that’s all I use. I use our keyword research. I mean, I taught them how to do it for a reason it’s based on the way that you do it. And the way that I do it, which is Google Trends and power suggest Pro with Google ads, right the Keyword Planner Tool, and but the basis is right there. Then we go into everything else and we drill down as much as we can get as much information as possible go to Answer the Public. We just use just a ton of different tools that we can get all of the keywords. I mean, you get thousands sometimes I see our report come back, and it’s 7, 8, 9 thousand keywords strong. And I’m thinking, this is like the best way to take down a market. Let me if you really need to start and understand your market and the words involved in your market. There’s nothing better. I mean, I don’t know I can’t speak on keyword research Ninja, it might be fabulous. But I can’t say anything other than the way that we have it set up works perfectly well for what we do. Yeah.
Bradley: Yeah. And again, it’s the amount of time that goes into that, you know, I got away from doing it myself because it just takes too much time. Especially to Oregon. Like it’s easy to spit out a bunch of keywords with a tool but to organize them in proper themes, you know, and basically silos and that kind of stuff and intent type people words like that’s yet I mean, as far as I know, that’s manual. I don’t know tools that actually do that maybe keyword research and into does that. I don’t know, I don’t even look at tools like that anymore. So, unfortunately, I can’t give you a good answer to that.
Does Using Subdomains Produce Better SEO Juice Than Using Pages For Multi-City Local Lead Gen Site?
Gordon’s up he says thank you very much again for the help you provide on hump days. You’re welcome. He says he when setting up a multi-city local lead gen site you have advised in the past few subdomains of the main domain for each city instead of using a page under the main domain. When using pages, I know that the SEO juice can be spread among all the city pages, but when using subdomains is the SEO just spread among all the subdomains to help each other one rank met each one rank better, or does each subdomain stand on its own for SEO purposes? Well, it’s a little of both Gordon because, again, a subdomain is treated as a separate entity by Google right. But there is the parent domain being the root domain. So you can the way I always looked at it was subdomains and other subdomains of the same root domain are called siblings, sibling domains, right and the parent domain being the root.
And so what happens is each one of the subdomains or sibling domains are their own standalone sites, which is good for protection purposes. And that’s what we’ve talked about. That’s the reason why I’ve always done that. Now, it’s funny because I really don’t do anything spammy anymore, at least not to the actual money sites. So I can probably get away with just doing the inner pages, but it’s still allowed. You’re still a, you know, and that it doesn’t mean that what we do right now, doesn’t couldn’t be considered spammy tomorrow, because we don’t work for Google. Right. And so even though I’ve never really had, at least for several years now, I haven’t had any issues with getting sites deindexed or penalize. I’ve always kept using subdomains specifically to minimize risk, right to reduce exposure, so to speak. Because as I’ve said before, if you put all of your location pages on the root, so their inner pages, right, and if you catch a penalty against any one of those pages, it could pull the whole site down and all of your other location pages.
Although again, as I said, the methods that we teach, haven’t knock on wood, they haven’t created any penalties that I’m aware of, for any of my own stuff, as well as any of our students, okay, that I’m aware of. And so you could probably get away with doing it on inner pages for management purposes, that would be much easier for there’s no doubt because you’d all you’d have just one site to manage. That said, though, just keep in mind that that’s putting all of your eggs in one basket. So if Google decides to take that basket, or destroy one of the eggs in that basket, it could very well hurt all the others as well. So back to the original question, a subdomain is kind of a standalone site in that if a subdomain was to catch a penalty, for some reason or another, it would only affect that subdomain, the route would be left intact would remain healthy and all of the other sibling domains or subdomains would also remain healthy, untouched, essentially, from that penalty that’s been levied against that one subdomain. So it’s isolates any potential penalty problems. However, if you were to catch a penalty against the root domain, it would automatically apply to all of the child domains or subdomains. Does that make sense? So that’s why we all I’ve done that in the past was to always protect the root against all odds, right? Protect the root. And then if I was going to do anything spammy, it would be on a subdomain level. And that was specifically for that reason.
However, what you can do is in this is something I’ve actually been testing recently, but I don’t have enough time passed to see in fact, I just talked about this on the last mastermind webinar, so 13 days ago, actually, about how to use subdomains and the root domain in conjunction to kind of power it up. And I can’t give away the the the method here because it can’t do that because it’s kind of an extension of something that we teach in our paid courses. But there is a way to still use somebody domains and use the root domain to kind of help power up the subdomains, with inner pages without doing anything that could catch it catch up a penalty to your route. But again, you know, as far as does the subdomains benefit each other, yes, it may not be quite as a quick effect or, or might not be as effective as inner pages. But here’s the thing, every one of those subdomains are still attached to the root, right. So again, the root domain being the parent domain is going to benefit now, you guys know we don’t talk. We don’t care much about metrics. We stopped caring about proprietary third-party metrics several years ago, but let’s just use one as an example because a lot of you guys will understand it this way. Let’s just use domain authority Moz’s metric and page authority is an example okay?
When you have a domain authority that sitewide including subdomains, right, so for example, if you have a domain authority of 20 five on the root, then your subdomains, when you create a new subdomain, it won’t automatically be 25. I don’t think so. But it will become it will benefit from the domain authority of the parent domain. And so what I have found over the years now that I’ve been developing these multi-location sites using subdomains is that at first, when you start developing, like, let’s say you start off with two locations, so you’ve got the root domain, and then to subdomains at, you know, each subdomain being four different location. And then you add, so you start optimizing, you know, doing what you do to get results. And then you add a third location. Well, that third location tech, you know, typically, according to my experience, will, will often start to get results faster than the first two dead, because it’s actually benefiting from some of the authority that has been accrued or you know, accumulated from the previous two subdomains and the route altogether, right. So as a whole, it’s now that that new subdomain is actually benefiting from the authority that has accrued from the previous two and the route itself if that makes sense. So then you add a fourth subdomain and you know, fourth location, and a fifth and a six. And what happens is I start to see each new location that I add, tends to respond quicker get results faster than the previous one, because it’s actually benefiting from the authority of the, you know, cluster essentially, that’s it’s the root domain, as well as its additional its other siblings. So, again, if you’re doing just inner pages, you’ll probably be going to get a faster effect from that. But I found that you know, as you continue to build out additional subdomains, they helped to, they kind of benefit or receive benefit from all of the previous subdomains as well. So they’re at their birth point, right. The moment that you create that subdomain, it really already has some inherent authority because of it being a subdomain of a root domain that has built authority or crude authority if that makes sense.
So, anyway, I can’t get into any more further of that, honestly, because I will be giving away too much. Come join the mastermind and will tell you all about it. So, Marco, do you want to comment on that at all or Hernan?
Marco: Now, just to validate a little bit what you’re talking about on domains, we see that domain subdomain. We see that when we do drive stacks, and we add additional folders and files, right? The more you add the more power that as you say, a cruise and I call it power. I don’t give a shit about domain authority or trust flow. I don’t give a crap about any of that its power. And so the more that you do have whatever it is that you’re doing inside the drive stack, the more power that you pushing through, and the more power that ends up wherever it is that you got that drives tech game. That’s why they work so well. Yeah. And so the more work that you do inside, the more keywords that you target, whether it’s keyword plus location or service, whatever it is that you’re doing.
You do more of it inside your drive stack. And before you know it, I mean, it’s just pushing tons of power wherever it is that you want to go. And we’ve seen people live from case studies that they even get an empty folder to rank before anything else rank. So it’s crazy the amount of power that you can do in this method, whether you’re doing it at the TL D and subdomain level or at the drive stack and G site level. Right?
Twitter Embed Code Not Displaying Properly In GSite
So if it says it says good day Semantic Mastery team thanks for this form to ask questions and get real answers. When optimizing the site, I framed Twitter the area stays blank with no message saying it won’t connect. Is that still okay? All right. I don’t do much Twitter stuff. But I know that if you just take a Twitter URL, tweet URL, a Twitter profile, URL, whatever and try to use an iframe create generator that it won’t show you have to go into Twitter developers and actually generate an embed code for it which you can do with like your timeline, tweets and stuff. So for example, you can take a Twitter profile and go to
The developers, I think it’s developers.twitter.com or something like that just do a Google search, you’ll see what I mean. And you can ask you, or even just go to Google and search, how do you create or embed a Twitter feed? And that’s what you would? Again, I don’t do much Twitter stuff. But if I was going to try, and I haven’t, so I haven’t tested it with G sites, guys, but you could probably it’s probably you’re using the wrong type of embed code. And that’s why it’s not displaying is what I’m saying. If you go generate the correct proper embed code from the Twitter developers site, or whatever, whatever it is, again, I don’t do much Twitter stuff, just like you can, you know, I recently I built Believe it or not, I built some PB ends recently because I was testing. I don’t use PB ends. Often guys, I very rarely use them. But I did build a few that I was testing and somebody product actually. And one of the things that they required was that you had made the site look, you know, very real. So one of the things that asked for was embedding a Twitter feed, so I had some persona profiles from some older since networks that I had built that had Twitter profiles with, you know, updates. And so I just had I had, that’s how I learned to go build this little embed code. And that’s a Twitter feed in bed, that you have to go to the developers console and sign into that account. And then you create it that way. And it gives you the specific embed code for that Twitter feed. So it’s probably that you’re using the wrong one. Now, I could be wrong guys. Because like said, I don’t do much of that stuff with Twitter at all. But I’m pretty sure if you’re trying to use just an iframe generator with a Twitter profile or something like that, it’s going to be blank, it’s going to not work.
Can You iFrame A Facebook Business Page?
Now, the next part of that question is, can you iframe in a Facebook business page? As far as I know, no, I Facebook has iframe breakers that won’t allow you to embed them anywhere using any sort of tool. If anybody has a different answer please speak up.
Hernan: I think you’re right Bradley on that on that and I haven’t personally tried to iframe Facebook but I know that you know, Facebook is kind of against that other than Facebook videos, you know that what you can allow and but you can embed that an iframe that but other than that, I wouldn’t know? Yeah.
Bradley: Yeah, I know. There are some like plugins and stuff that will allow you to embed a or you know, display a Facebook page. But it actually Yes, you have to connect it via API and all that kind of stuff like, so there are WordPress plugins that will do that. But as far as just an embed code from Facebook, I don’t think that’s possible. Once again, I don’t do much Facebook stuff. So I couldn’t tell you with all certainty, but I can I know that, like, if you try to just take a Facebook URL, and iframe it, it won’t it all, it will never display anywhere. I’ve never seen that ever work. So you have to use stuff that connects via API or authorize or what are they called Facebook apps or whatever. We actually create all that shit in order just to get even a Facebook page to show in like a widget area on a website.
Hernan: Um, so yeah, and they’re even more like they’re, they’re even more like restrictive with all of the privacy stuff that they’re going through. So that you may want to consider so.
Bradley: yeah, and then you try to iframe or when you try to embed a Facebook comments app you see what happens the previous couple on the Hangouts that and I get it I guess that’s because people can act that shit so right cool we’re going to keep moving. This chat is already thousand better than anything before devices that is cool thanks to Vaughn I’m glad you guys liked it for a bus the new battle call right revert I think that’s one of the guests says get repeatable oh that’s you that was you that’s maybe a farm setting up by a cat gotcha well mines Bradley hmm feisty forehead motherfucker in charge just in case you guys wondered what that was all about.
Do Semantic Mastery RYS Stacks Add More Value To An Existing Syndication Network & GMB Page?
Bradley: The humanoid says Marco I have an RYS Drive stack order pending and creating an RYS stack I have my syndication network complete in my see when creating a try so that I have my syndication network completed my GMB URL done. would it add more value when I have you build my RYS stacks. Thank you will thank you will
I know that was directed to Marco I’m gonna put my two cents in first before Marco answers. And if you already have your syndication network all your profile URLs to become target URLs as well. guys remember it’s just kind of about it’s just like internal linking right with your syndication network. It’s there’s no reason why you shouldn’t be powering up your tier one assets as well. So if you have all of that I would actually absolutely include those but Marco, that’s more question for you.
Marco: Yeah, I’m thinking that he wants to know if he should have the team, put them into the bill, by all means, that that’s your tier one branded, it should be included and then So when did he get the spreadsheet to hit with link building. That’s what’s going to get hit your tier one branded your GMB and everything that’s inside that drive stack. So yes, by all means, have at it, and you’re going to see some really good results. I’ve been getting a bunch of testimony.
By the way of about people having to build links to their dry stacks and then the drive stacks just going crazy. Yeah once they get some the link building done so yes have added the same thing with the ad ID page. I’ve done some testing with that and just and that’s what I loved about it. It’s one of the easiest methods because all you gotta do is go submit link building gig order to you know, I wouldn’t say to just anybody but Daddy has got it down to a science and just taking like the ad ID the iframe loop stuff that we’ve talked about and again our paid courses and almost all of them it’s available that that just works really well and again, that’s just what that magic of I frames and when you combine that with Dr. stacks or even dr stacks alone, but that’s part of it because of you know, iframe in that gets done in the site, everything else so it’s just incredibly powerful. And just hitting those that’s the beautiful thing about it guys is you know, the daddy has link building pack service which is in MYB, right? They’re still spam links, but he’s good at what he does. He’s a pro, he’s a professional, there’s no doubt and because of that, he knows how to make it really effective. And then when you use something like Google assets as the target or Amazon domain as the primary target, then it can take that kind of abuse like you can hammer away at it, and it can take it and filter it like a champ. In fact, it just kind of powers it up. Now, it’s not something that I would ever direct to the money site, but you can do you know what I mean, but you can do it two very powerful tier one assets, which is why we developed the way that we do so that’s why we don’t even use VPN, who needs a pbn? When we can use Google and Amazon assets to create the same effect and then you spam links as opposed to and I call them spam and everybody who want to do spam. But guys, I mean, that’s what link building tools do they create spam links, you can call them whatever you want. That’s really what they are. Right and so pbn links are technically spammed links to you might be buying links from you know, a domain that has good metrics, but unless it’s super well themed and all that they’re typically spam links anyways, you know what I mean? So it’s just it’s about how you use them and what you point them at. And so we recommend doing it the way that you know, at least our method we use our method for specifically for a reason. It’s efficient, and it works well. Right.
All right old school, like daddy says, will it be set up like this tomorrow? Hernan? What’s tomorrow?
Hernan: The webinar? webinar or mastermind? Yeah, now it’s gonna be on a mastermind. Yeah. It’ll be in the regular mastermind.
Bradley: Jim, think that’s when? Yeah, just the regular master the live mastermind webinar page, just like we’ve always been doing over there. I we haven’t had any problems with that over there. Now it’s in the bond site. Yeah, right. The membership site, right.
So as far as I know, we’ve never had any problems not one complaint with it over there. We had a problem with the Disqus chat app. on these pages for some reason I think it’s a Click Funnels issue like it just didn’t jive well but on the traditional mastermind webinars inside the membership site we haven’t ever had a complaint on that so if I’m wrong and you guys got some complaints about it to make them known to make them known over there in the Facebook group not here.
How Would You Strategize Sending Out An Email Campaign For Over A Year?
I blue panda whoever that is, is hey guys hope this Jeff Oh, what the hell? That’s the same as what we had before. Maybe not okay. Hey, guys hope this chat function works better than this. That piece of shit Facebook jet cheese. Yeah. Or Geez, you’re right. That was terrible. Okay, onto my question. I have a list for my niche that is big enough to send 1000 emails per day for over a year. Wow. This is simply a law of big numbers campaign for my client. These will be a one time blast. Either they respond or they don’t and the next class goes out the next day what would be the best way to approach a list of this size style of sending? I don’t know I’ve never spammed at that level before. Spam demon.
And that’s exactly what you’re doing. So the best person to answer that question is unfortunately not here. That’s Chris, our partner, Chris, he, he’s been doing that kind of work for four years. He can give you the best advice on that. But he’s not here. I’m sorry, he’s traveling. Yeah, the only thing I would know to say is that make sure that you have plenty of sending from domain email account. So in other words, making sure that you’ve got several many, many, many different email account setup, you know, that you can send from because you’re probably going to burn every single account that you send from like, almost every day.
I don’t know for sure, because it depends on how clean your list is. But typically, when you’re sending out mass emails like that, from a particular account, especially 1000 per day, you have to have accounts that have developed some sort of reputation for or else when you go to hit send on 1000 emails from an account that’s not really seasoned. It will you know, the is the internet search or email service providers will throttle those accounts and not the inbox. You know a bunch of them and also with people will start hitting the spam button which it’s likely if they were unsolicited emails, you will get a lot of people hitting the spam button, it will flag that particular domain account for or domain email excuse me for spam and so it will like they’ll just stop unboxing her nine you were going to comment? Yeah, yeah,
I agree with you. What I was about to say is that if you want to, you know, reach out to Chris just post in the Facebook group and maybe take him I don’t know if blue pen is on the mastermind group. Yeah, if you’re in the mastermind, we could get to it. You know, Chris will give you a lot of help out there. Otherwise, you could try it in the free Facebook group and I don’t know how much he’ll reveal about something like that there. But yeah, that’s the only problem like guys I talked about this a few weeks ago, but you know, I got I’ve unsubscribed from just about every single marketing list that I’m I’ve ever been on.
Over the last several months, because I decided to get really focused and you know, buying shiny objects and getting pitched new training, you know, methods and stuff like that all the time was really, and I, you know, there’s they’re kind of happens in cycles. I know a lot of you guys we’ve I’ve talked with a lot of our mastermind members over the last several months I do calls now with, you know, one on one calls with mastermind members, as a new member, you get a one on one call with one of us. And then every quarter or so I try to open up the ability to have another 30 minute call with me so I can kind of help you know, find out more about people in our mastermind and what struggles are going through and offer some guidance and and and, you know, 90 days to six months and three to six months, I have another call with them, find out if they made any progress, and they’re going to have new issues at that point. So one of the things that I’ve heard a lot through those calls without calling anybody out is that, you know, constantly being bombarded with different opportunities. And that’s because we’re all marketers, right? And so we’ve gone out and been signed up for whatever ours, which puts us on email list or we bought products, which puts us on email lists. And the next thing you know, we get hammered and you guys can all relate I’m sure you get hammered and hammered and hammered all the time with solicitation offers for training or for software or tools or services and all that kind of stuff. And you know,
I found that although they may be interesting and sometimes entertaining to go like watch webinars or to go check out the new sales page of the new tool that or software or WordPress plugin or whatever the hell it is, that typically just distracts from making any progress a real progress in my business and you know, over the years I’ve gone up and down with that, you know, sometimes a more susceptible to that other times I’m not but over the last many months now I really just started to unsubscribe from you know, ton of people’s emails. The reason I started saying that was because my oldest email account that is the account that I use, it’s a Yahoo account, Yahoo mail account, that’s the one that I used to always sign up for stuff like I don’t use my main Gmail accounts for for to sign up for lists or two webinars and things like that, because I knew that I get on a spam list, right and people would start spamming me. I’m still getting a ton of spam over there. But I’ve never voluntarily or I very, very rarely voluntarily used one of those primary Gmail type email addresses for signing up for that stuff. But I had a Yahoo mail account that was just getting spammed to death. And so over the last several months, I have really, really gotten a much better handle on that too. Because what I’ve done is I’ve gone every time I get an email now I just daily maintenance Now, every single day, I go through my Yahoo account probably two maybe three times a day. And if there’s an email that came is comes to me that I was unsolicited, which is you know, it’s they don’t come nearly as often as they used to now, I open up the email, I scroll right to the bottom finance subscribe button, I click it and make sure you know in the page reloads that it’s that in the net new tab that I’ve unsubscribed. Then I close that tab and I go back in and I click the spam button and Yahoo
And I do that every single day. And, you know, I used to get literally dozens, sometimes hundreds of emails per day, as many of you guys can probably relate. And now I swear to God, this is no bullshit over the last, probably five to six weeks now, I might get two or three emails per day and some days I don’t get any spam or unsolicited emails anymore. And that’s because I’ve gotten into the habit of doing that. So now it’s much more manageable like that, that email counts almost like a clean account. Now I do still get occasional as I said, Sometimes I’ll get one. Sometimes I get two or even three spam emails where it’s another internet marketer that bought my name off the list somewhere and sends me some bullshit email about the newest WordPress plugin. But I open up the email, I go straight to the unsubscribe button, unsubscribe and then come back and hit the spam button. And so it’s really really reduced that now the reason I said that was because if you start emailing people with unsolicited emails, you’re likely going to have many of them going to hit that spam button and that’s going to tank your deliverability, just like that. So if you’re going to be doing that sort of a strategy, you’re going to need a ton of email accounts ready, essentially one per day and even that, I don’t know that I’d send 1000 per day from one account. I probably split that up across multiple accounts. Okay.
Can You Still A GSite And Empower A Client’s Money Site If You Don’t Have Access To Their Email Account?
Anyways, it says when working with clients and you don’t have access to their email account, can you create a G site for them embed their properties and deliver the power to the money site URL? Well, yeah, I would never ask for access to my clients Google accounts ever never do I asked for that. So that’s how we do it right? We create and fits if it’s the same fits as I know that we used to be in our mastermind you should know that. And it might not be but ya know, like, for example, we just we create for clients created or even if for you guys that buy stuff from us, we’re going to go create a Google account.
To create your assets, the same thing with my clients, I go create a Google account, right or if they’re on G sweet, which some of them are, but most of them aren’t, then I have them add, you know, create an email or user account for me. And then I will end up, you know, giving me they, and then I asked them to give me permissions for to access the other accounts, like our Google Apps essentially within that account, right? That makes sense. And guys, you know, send a screencast video tutorial video to your users. So for example, I don’t ever ask for Google account access, but I do ask for to be added as a Google My Business Manager to their GMB for example. Right. So how do you do that? Well, unless you ask for their login details and go do it set, you know, add yourself as a manager, you know, add yourself as a manager, you got to ask them to do it. So if they don’t know how to do it, you got to provide them with instructions. The easiest way to do that, in my opinion, is to just do a quick tutorial video and show them hey, show him another GMB account. say look, login go to business google. com
Left-hand sidebar, you’re going to go click users, this little box is going to show you’re going to see a little plus icon at the top, click that to add new user at my email address from the drop-down, select, you know, manager, not site or not owner, just add me as a manager and then click you know, invite or send or whatever the button says, and I’ll get an invitation and then I’ll go be able to access you can do the same thing, if they have, you know, if you wanted it to be hosted on their main Google account, like a G site, which is unnecessary. But if you wanted to, you could give them instructions on a go into sites, google.com and add me as a user or manager, whatever, give me permission to be able to access that app within your Google account. However, it doesn’t matter because you can create the new account, build everything under the new account and then add your client Gmail account as a manager and then transfer ownership if you needed to. But again, it’s really unnecessary. It doesn’t matter who the Google account is. You can push the power the SEO juice anywhere you want. Okay.
Facebook Embed Post
Facebook also gives you an embed code for each post. Really? Yeah, it does. You so you can embed a Facebook post? Yes, that is correct. When did that start? Yeah,
it’s always been there. Yeah, it’s been rough. But Jay get. So if you get if you create, like, for instance, if you create, I don’t know, post with a link or a post with an image bubble, blah, then you can embed that somewhere. So it has to, it has to be on in your timeline. Or it has to be like, like on an open page. It can be like, if it’s a closed group, you can’t do anything with it. If if it’s a member, whatever it if it’s hidden or secret or Harvard. I don’t know too much about Facebook. I’m just there answering questions. Yeah, but if it’s open, right, and if it’s public, yes, Google will not Google Facebook will give you an embed code for that post or for whatever it
Is that you’re doing an image or video. But in those at one post though, right, correct, I don’t I think that you’re right that there’s an X breaker if you try to embed the like the entire face. Yeah. Yeah. And it has to come from a, from a Facebook page, if that makes sense. Not from a profile. You know, even if the profile is public, there’s a lot of, you know, stuff going on with privacy and whatnot. So it needs to come from a Facebook page, which is what your clients are going to be using anyway. Right. So um, so yeah, but that’s, that’s another caveat that you want to have in mind. Yeah, well, I mean, okay, so that may mean that that’s cool. And all but you know, unless you’re going to go in and update the iframe, or the embed code on a regular basis on your sites. I don’t see how I mean, obviously, if you’ve got I guess one post that you specifically trying to power up then yeah, and you could embed it and then hammer and you know, the G site or wherever you’ve got an embedded with links or something like that, but you know, typically I like to set up the iframe that is going to update dynamically. So I publish content and it’s on an automatically be in the iframe that I’m trying to power up. Do you know what I mean? So that’s cool. I didn’t, I wasn’t aware that you could embed individual posts, but say, that’s cool. I just learned something. Yep. Very cool. Yep.
Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords
Okay, so Gordon’s up again, it says, Thanks a lot for your previous answer. You’re welcome. He says, which brought up this question and used to be okay to use duplicate content for different sites targeting and local niche in different cities, just changing the location info one site for each city. But is that still true? I’ve never done that. Gordon. Honestly, I’ve always advocated for using unique content for all those and that’s specifically because, at some point, it could be, you know, toxic, it could you could end up catching a penalty because it is all duplicate content and duplicate content, guys, it’s supposed to be on the same domain, I get that, but on the same subdomains, you know, I don’t I don’t like that because it’s not as effective.
So what I’ve always always always suggested Yes, it has worked, you can just swap out location information. So like essentially the city modifier within the content. But it’s inexpensive to have a piece of content written and then have it rewritten, it’s a lot less expensive to have it rewritten than to have original content written for each, which by the way, when you go to a content farm, none of its original, all they’re doing is rewriting other content that they’ve scraped from the web, just so you’re aware of that, guys, when you go buy an article from a content farm. It is a rewritten article from something else on the web that they scraped, that’s it, there’s nobody there is actually writing an original article. all they’re doing is going easy and articles or somewhere else scraping an article and then rewriting it and usually it’s rewritten very poorly, by the way, but what I’m saying is you can go out and order an article, habit, you know, Britain for whatever, let’s say it’s 1000 word article, and it cost you 40 bucks. And then you have article rewrites. So let’s say you got six locations six subdomains where you got the URL
So that you paid 40 bucks for that, but then you order five rewrites, it might cost you $8 per rewrite. And now you’ve got six, original, unique, let’s just I’m using air quotes, but six or unique articles that are going to be more effective, in my opinion, long term, then having the same piece of content used across multiple sites where the only thing you change this is the location modifier. So that’s how I’ve done that, guys. I’ve got lead gen assets out there with subdomains with 20 subdomains, and they each have their own unique content. You know, and that’s specifically for that reason.
You know, again, it’s your call, I’ve always wanted to build long term assets that will rank and produce revenue for me for years, and I’ve got many of them. And so, you know, again, it’s all I always think about, it might be a little bit more expensive, a little bit more hassle on the front end. But what’s more of a hassle having assets that stopped producing or start performing poorly, because of you took shortcut cuts on the front end. You know if they’re producing revenue for you and again guys I don’t know if it works or not because I just don’t do it. I don’t know if it still works or not but other people may be able to comment and say oh it works fine that’s fine if you want to build your business that way do it you know, there’s it’s up to you. So I don’t recommend it though. Honestly, I try to do the work up front so that it will produce for me for the long term and I don’t have to continually worry about that shit.
Do you remember that when they first came out with pandas and penguins? What that what Google was asking for rich unique relevant content that’s updated on a regular basis how often they repeated that that was when the doofus what’s his name was still with with with the spam team gotten Matt Cutts right. When that was so that this is they kept asking them they didn’t they keep doing it over and over fresh, unique relevant content updated on a regular basis. But the telling you that for a reason the bot feeds of content
Now I know that people have done tests when and where, you know, they’ve used Latin. And it ranked, but there were still keywords interspersed with that Latin garbage that made it rank and that’s what the bite is feeding off. It’s feeding off that information that you’re giving it. And if you just keep pushing the same information over and over, we have seen this, again, we always test guys is why we can give you the answers to these questions. We’ve seen it time and again and local GMB Pro, that if you use different posts, that if you do it regularly, whatever regularly means for your niche because niches a different each unique niche will react differently to the post frequency. But we know that if you use fresh, unique, relevant content, update on a regular basis, fresh images or you make Google think that they’re fresh images
Marco: don’t even have to be, it’s just all about feeding them but the information that the bot is coded to look for. It’s looking for these variables, right the keyword in the right places, and in the right amount and then information. And, and it’s also looking at how a real person interacts with that content that you’re displaying. And whether that person finishes, whatever action they set out to do. All of this is part of it. Now, if you give people the same information over and over and over again until you change this is a little bit eventually that gets stale, and the bodies will be able to tell how people react to that. And the one thing you’d never want to do is you never want to send us a negative signal. We always concentrate on feeding them but the positive signals that’s going to get us positive actions and reactions going to get us better placement.
going to give us knowledge panel displays is going to get us calls. And it’s going to get us web site visits, and whatever else, right, whatever else that we’re looking for. But it all starts with your content. And yes, you can feed garbage. But eventually, what will happen is it’ll get the index just like it happened with that test website that was done. But that one was just to show what you could do with the content place in in in the right areas. And in the right amount. Guys, don’t trick yourself into thinking I’m going to take the easy way out and just change the location. Give people a reason to think about it. Think like the end user, right? If I’m going in there, and I’m looking to have my problem solved, and I keep seeing the same garbage over and over. I don’t want to deal with that. I want someone that that’s talking to me as the end user, and someone who’s going to help me solve my problem, become problem solvers and you’re going to go a long way towards really developing your content in a way that people are really going to enjoy interacting with, and in the long run is going to make your whole lot more money than taking shortcuts. Yeah.
Bradley: All right. We’re going to wrap it up here in a minute. But if it says mastermind calls from Bradley are awesome, relevant, timely, and actionable period. Thanks fits. Appreciate that. Yeah, I’ve enjoyed those calls. I had a couple of this week already. So again, I appreciate that. And then lastly, Gordon had posted one more question. That’s fine, Gordon, we appreciate that. He says, since relied on questions, I’ll ask something else. And this is a good question.
Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords?
He says when creating local Legion pages, is it better or easier to create a different page for each keyword or to try to rank a single location page for a bunch of different keywords? Yeah, so that’s a great question. Because several years ago, that was the method was to it was and that was the industry, right? The traditional knowledge, right was to go out and create. Each page would be optimized for a singular keyword. Right. That was really how silo structure was started.
be taught was, you go out and you create a silo and then you collect the supporting keywords for that silo and then you start creating posts within the silo that each post is optimized for one keyword. And that can still be applied today. But the thing is, though, you’re better off. So let me back up for a minute like with a complex silo, guys, there are categories and subcategories, right? And so what I’m saying is it used to be it was taught for a while the best practices was was to create your top-level keyword would be the top-level page, your top level category. And then for your next tier down of keywords, right, you’re supporting keywords, you would create a subcategory for each of those keywords. Right, so that’s a child page. And then at your post level, you would go out and take longer tail versions of your second tier keywords and you would create individual posts for each one of those that would link up to your sub-category pages, right. And so that was very granular It was like Uber optimized content. But after panda three or four I don’t even remember which one it was but it was sometime around 2014 timeframe we started noticing that that was less effective and now and that’s because guys the algorithm has gotten so much better and understanding natural language right it with AI and rank brain and all of that it understands content and its totality now a lot better than it used to, right it’s Google’s gotten incredibly advanced in that respect. And so now you can actually have longer form content that targets many semantically related keywords that’s the key right? So instead of going out and creating multiple pages, which is kind of a bitch anyway, and it’s it’s really makes as Marco was just talking about, it makes for a shitty user experience to if you go to a site and you have to click to another page to learn more about a very similar keyword anyways or product or service. So it just becomes repetition over and over and over again. And that’s less effective. So you’re better off creating a long-form piece of content, as it as a page that has a lot of your relevant similarly related keywords within that page, you can even have somewhat broader topics combined on the same page. So provided that they’re segregated by correct segments, or headings, and other words, sections within the page. So you know, and I’ve experimented with even ranking one page websites guys for, you know, multiple types of keywords like that wouldn’t even be in the same silo. But because of the way that you organize the content on the page, you can still rank for that. Here’s another example, using like Table of Contents or navigation links with hot links that go to those sections on the page. So that’s a good way to kind of set to analyze the content within a page to where you can only you can have one page that can rank for multiple keywords or themes that make sense. So to answer your question.
I wouldn’t go with optimizing for singular keywords. No, don’t get me wrong if you’re if you’re doing short blog posts, for example, I target, you know, with GMB posts a lot singular keywords, I mean, we still I still sprinkling variations of that single keyword, but there’s one primary keyword typically for me, for GMB posts. So you can still do that. But for your pages on your site, right, I’m talking about posts doing that. But for your pages on your site, which are typically what you’re trying to rank, you’re using posts to support the page, right? So for pages, I would recommend going with longer form content instead. That’s why I don’t usually recommend using complex silos anymore because you can accomplish it with simple silos, which is just categories and page, top-level categories and pages and then post supporting posts. Because complex structures are exactly what their name implies. They’re complex. They’re hard to manage. It’s hard to map out in the beginning, and it’s, it’s honestly, I think it’s overkill for most stuff, especially for local it’s overkill for most local things. All right.
Okay five o'clock I’ve got to go but I am going to read this comment real quick Jim says FYI everyone I placed an order for keyword research it was actually too good with too many keywords but they do break it down and suggest which keywords you should target which ones are good for silo and for supporting keywords. Don’t hesitate to order you won’t regret the quality time saved that it takes the guesswork out of it. shipped Marco trains them. Hello. Thanks, Jim. Jim. So, Alright guys, everybody. We appreciate you being here. I’m kind of digging this app even though it looks old school. It’s kind of cool. what you guys think. I like it. I mean, it works. Yeah. Works. Nobody’s complaining about getting locked out of any account so far. So we’ll see. All right, everybody. We’ll see you guys tomorrow on the mastermind and everyone else next week. Thanks for being here, man. Later see
  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232 posted first on http://beyondvapepage.blogspot.com
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jenniferbowley · 5 years
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232
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Click on the video above to watch Episode 232 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Hernan: Hey, everybody, welcome to Hump Day hangouts episode hold on episode 232 My name is Adam Moody. I’m reading the script that has just said and it’s pretty cool to have you guys here. Today’s the 17th of April and this is looking good. So I’m just going to go and you know in honor to or beloved Adam and Secretary which will be going to be missing on this episode. I’m going to be saying hi to everyone on the list as I see them. What’s up, Marco?
Marco: Oh, I’m first Holy fuck the Latinos first today.
Hernan: Yeah, man.
Marco: We always end up in the back of the bus, but here I am, man. I got a little bit of a cold but I’m still enjoying the beautiful weather. So that’s life. You know, life sucks sometimes. Yeah.
Hernan: How about you Bradley? How’s everything man?
Bradley: I’m happy man I’m happy to be here. Things are good. So yeah, we got a very few questions on the new chat app guys we really apologize about that piece of shit Facebook app that we had on here for two weeks and it got every everybody that commented last week apparently got their Facebook account locked. It was nuts. And anyway, I apologize for that we had no idea was going to be like that I got my I got locked out of my account, or non did Marco did. Several of our mastermind members. It was Wow. Anyways, we apologize, we had no idea something like that was going to happen. That’s why we got this new one on there that looks kind of funky. But it’s kind of cool because it I mean, we’re going to find out if it’s cool or not. It looks old school as hell but it does give us the ability to post gifts and you can sign in and create an account so that you can actually put your image there which I recommend you guys do so that we know who we’re talking to. But if you want to stay anonymous that just use the use it without logging and that’s up to you. But anyway, so moving on. Hopefully, this will be satisfactory. We’ll see.
Hernan: Yeah, yeah, it sounds good man. So we have some people putting Jeff’s or gifts already. That’s pretty cool. So a couple of things that we usually do. If you’re new to semantic mastery, welcome, good to have you here. Don’t forget to subscribe to the YouTube channel. If you want to know more about how we do things, you can go to semantic mastery calm for a slash hump day to be notified every time we go live. And you can come and ask your questions. This is free 100% free. We’ve been doing this for the past seven or five years. And it’s been awesome. So thank you for being here. And if you’re not new to semantic mastery, thank you, thank you for the support. This is awesome. Don’t forget to if you want to step by step repeatable system to you know, rank your websites whatever those are local websites, new websites, age websites, go to Battle Plan out semantic mastery calm and get the battle plan and if you’re ready to join a group of people that are growing their local marketing agencies and whatnot, come to the mastermind which is mastermind.semanticmastery.com. And for all of your done for you premium done for you with SEO services with the stamp of approval of semantic mastery don’t accept second options go to em gee, Why be the SEO and you will have everything that you will ever need for your you know, delivering needs because you shouldn’t be doing the link building you should be growing your agency that makes sense. So those are the announcements I think I nailed it. I might have something I’m going to paste Now I need to copy and paste some stuff on the thing so so yeah, there was we got I guess,
Bradley: Let me tease what you’re doing tomorrow or non so that you don’t have to toot your own horn. We got, we’ve been doing kind of a series in the mastermind. We’re probably going to end up launching a product around it anyways, but it’s Pay Per Click marketing for local and how to get results. We had a course that I produced about two, maybe two and a half years ago now called Local Kingpin. And it was specifically for using Google AdWords obviously, it’s now Google ads, but formerly Google AdWords for setting up lead gen assets and dry and using, you know, producing leads for local businesses, either on a client basis or even on a lead gen basis where you’re selling leads. And that worked really well. But the Google Ads dash dashboard, the whole platform has evolved a lot in the last two and a half years, considerably. And, you know, Google Ads themselves for search ads, excuse me, so search ads are rather expensive, you can still be profitable with that. There’s no question but it’s fucking expensive. So I’ve actually gotten away from using search ads and get more into using display ads and YouTube ads and remarketing obviously, and it works really well because the display ads are the display ad platform is so much better than it used to be. And you know, years ago when I had developed the local kingpin training
It was in that method that I was using display ads. Suck it, they might have worked, but it sucked setting them up because you had to go out in the order or design your own banner ads and you had designed them and all the various sizes that you wanted to display them in. So the leaderboard, and you know, this 350 by 250 rectangles, you know, all these different sizes. And so it was a pain in the ass, I would hire a graphic designer to develop a set of banner ads, and that would be one set of banner ads, and it might cost me 50 or 60 bucks. If you wanted to split test, you’d have to pay for another set of ads, right. And so it was just it was you’d have to wait for you know, several days to get them back from the designer. And it’s a real pain in the ass. And so it wasn’t very efficient. And it wasn’t very effective unless you really split test a lot and then found a winning combination of ads. But now what you can do on the Display Network when you’re setting up display ads is you actually just import photos, it photos and images and let your logo as well and
It’s a square version and rectangular version for each. And then you get to add up to five short headlines, one long headline and then up to five descriptions. So and there’s, you know, character limits for each. But then what Google does is Google will create responsive display ads out of just the images that you upload it to just regular photos will work or graphics, either one and then will automatically start rotating through your various headlines and descriptions to find out which gets the highest click through as an engagement. And then it will start to auto-optimize the campaign and start serving the ads that are the combinations that performed the best more and more often. And so it’s so much easier to set up a campaign now. And although obviously, display ads don’t convert nearly as well as like search ads do, it’s a fraction of the cost guys, and with the audience targeting that Google Display Network has now or Google has period. They have what they call in market audiences and life event audiences and you can even create custom intent audiences.
is now based on keywords which are really cool. I just started playing with that actually. And so if you go and find the you know in the in the in the in-market audience targeting settings if you can go in and find an end market audience for the businesses that you’re generating leads for then those tend to be very good and like for me for contractors typically a the average cost per click runs between anywhere between about 85 cents to $1 50. So somewhere in that range depending on what type of contractor it is that I’m generating leads for. And so that’s a fraction of the cost it just for it’s just quickly for some perspective here, for roofing leads, for example, it could in some of the areas that I do SEO work and generate leads for roofers of roofing. A click for search ads for roofing type keywords can cost 35 to $40 per click. And you know, typically an average conversion rate is somewhere anywhere between 32
40% right, so you’re talking about three clicks to get one lead at $35 per click, that’s $105 per lead. That, to me is incredibly expensive. But with those, if you can there in the market audience targeting, you can actually see that there are a roofing odd Roofing Services in the market audience, and you can use that for display ads. And maybe this says you pay $1 per click will just use a nice round number. And it might be a 10% conversion rate as opposed to 30 or even a 5% conversion rate, which means you need 20 clicks to get one lead, but 20 clicks at $1 to get one lead guy think about that as 20 bucks per lead as opposed to 100 bucks per lead when you’re using search ads. So keep that in mind and that’s for cold traffic. But also for remarketing purposes. Like honestly, if you’re not using remarketing in you’re doing Client Services, you’re nuts because it’s just an inexpensive way to get additional traffic back to
The site and even if that traffic doesn’t convert a lot, a lot of it will, but doesn’t convert into leads. It’s a great branding tool to help that business to gain brand recognition so that people will think of them and go search for their brand name when it’s time for them to need their product or service because they’re constantly reminded of that business. So, long story short,
we’re going to work we’ve been doing a series of training inside the mastermind about using Google ads for Local Lead Generation, not search ads, but display ads and YouTube ads and remarketing ads. And tomorrow Hernan being the Facebook marketing expert that he is, he’s coming into the mastermind to do a full training on how to use Facebook ads for Local Lead Generation. And then we’re actually going to probably be packaging all that up over the next 60 to 90 days at some point and then launching that as a separate product as kind of an update to local kingpin, but we’re going to rebrand it because it’s really going to be a whole new course. Did you guys lose me?
Hernan: No
Bradley: I got a frozen screen. Okay, yeah, there you go. Okay, so anyways, just kind of wanted to teach you guys a little bit on what’s going on in the mastermind tomorrow. Those of you that are the mastermind a lot there’s been a discussion thread by the way or not, did you see the discussion thread in the Facebook group, but are saying that we’re going to rope you into actually contributing more than just the mastermind because they want a full soup to nuts type train. Yeah. So yeah, well, yeah, if there’s a need for it,  you know, the mastermind has the privilege that you know, if you guys there’s a real need about, you know, a specific type of training that you guys want to go after, then we can make a series there’s no problem about that. We’re all about, you know, serving our members as much as we possibly can. So that if that, you know, we have a good response tomorrow, that’s potentially going to happen, at least initially within the mastermind, and then we’ll go from there. But yeah, my idea is to cover as much terrain as possible tomorrow specifically, and then if we need to do another iteration of the, of the training or you know, walk you guys through a couple of case studies. So for instance, I was going through one of the clients that I manage, and we, so he’s a chiropractor. He’s a local chiropractor, and he has four clinics in Dallas. And over the past, I would say over the past six months, we have spent around $160,000 in advertising, and we have generated almost 4000 confirm appointments to those four offices. Now that is rough. So he is charging $49 per appointment, right? It’s an intra massage offer. So he’s charging $49 per appointment. We’re getting him we’re getting those appointments for around 39 to $40. So he’s, you know, making money on the front end, but that’s not even the best thing. The best thing is that each customer forth to him on average $300 you know because they show up to his office and they buy a bunch of stuff and they buy additional massages and they buy so that’s
Average and that’s on the low side. So there’s, there’s effectively we have been moving the needle real hard. He’s super happy Of course because he’s growing. He’s expanding locations and whatnot, and some of the stuff that we were able to implement for him. We will be talking about tomorrow on the mastermind, so it’s going to be pretty cool. Yeah, awesome. Yeah. Alright, so the last thing we’re going to tease before we get into questions, which we were kind of just hoping that more questions would fill in this chat box anyways, uh, we’ve got video lead gen system
to Dotto really is launching next week, next Tuesday. As a matter of fact, we’re going to talk about it well, the first part of next week’s webinar, Hump Day hangouts is going to be where we’re going to, you know, kind of get into some detail about what it’s about and all that because I completely updated it so that still the old training is there, the old method, which I did for years, but over the last several months, I’ve been really redeveloping that method to make it more streamlined and efficient, something that a lot of it can be outsourced, but also just to make it to where, even if you were doing this yourself like, you know, managing the all of the video lead gen or video email campaigns on your own, I don’t recommend that. But if a lot of people still going to do it on their own anyway, it’s a lot more efficient now to where what used to take roughly 20 to 30 minutes per video email to send out. Now what will take you just two to three minutes No kidding, there’s there will be a setup period on the front end where you can’t get into the method here, there’ll be a setup period where it might take you an hour to get everything set up. But then from there for every prospect you want to mail to, it’s literally two to three minutes. And that’s it. And so it’s a hell of a lot more efficient. And I’ve tested a lot of different follow-up methods from that as well to once you are notified of engagement and I talked about all of this in the training and found several different methods that work really well to the kind of get the conversation going and stuff and so I go into great detail. It’s basically a whole new course but you’re still going to get the original version, as well as the Everything’s under
The same membership site now. So there’s the original version, which still works, but it’s a bit more time-consuming. And then there’s the newer version that can be applied to pretty much any sort of marketing service I use specifically one, were really two types of methods for monetizing it. In the examples and in the training, I talked about how to use it for monetizing lead gen assets. And then I also talked about for client services, if you’re just doing outreach for clients instead of lead generation service providers. Then, you know, there’s a method I talked about specifically optimizing GMB stuff, but it can be modified or an applied to pretty much any sort of service that you offer. So if you’re a digital marketer does Facebook ads like her non for example, you could still use the video lead gen system, you just obviously are going to talk about how you can get results with Facebook as opposed to how you can get results with Google My Business. So any of you guys one of the things that we do is we surveyed you guys on a consistent basis to find out what what-what our audience needs, and something that comes up all the time is client getting right? securing clients and that kind of stuff. And so that’s really what this was all about. It’s so that you guys can go out and least get the conversation started. It’s not sales training. I’m not real good at sales unless I got a referral, like been referral but as far as getting the conversation going for prospecting, it’s an outstanding way to do it’s very unique, you’ll get a lot of responses that way. And then it’s really going to be up to you to present your offer in such a way that you close the client, you know what I mean? Or the prospect at that point. So anyways, be on the lookout for that guys. Next week, we’re going to do like we typically have done in the past, which is a limited offer on the front end for 24 hours and then the price will go up. And that’s typically how we do that. So be on the lookout for that next week.
Okay, anything else? I think we’re good.
Alright, cool. Let’s get into questions. Alright, so with our 1989 looking chat box, which kind of cool though. Let’s get into it will start at the top
What Are Your Thoughts On Keyword Research Ninja?
KT says what are your thoughts on keyword research ninja? I have no thoughts on it whatsoever I’ve never used it I really don’t use any keyword research tools anymore other than Power Suggest Pro, Google AdWords you know, the Google Ads keyword planner for because I still do PPC stuff. And then we have our own in-house keyword research product that is like anytime you need keywords, that’s, you know, our go-to source now is MGYB? We have the keyword research done over there because it takes hours to compile a good list of keywords. Really, you can spend hours doing that and organizing the keywords into silos and you know, proper themes and that kind of stuff. And that’s what our, you know, our product on keyword research is specifically it’s you know, our assistant or employee that does all of that have access to multiple tools, SEM Rush, Power Suggest Pro, you know, all different kinds of tools that she uses to actually develop these reports and puts them into silos and all that kind of stuff. So different type of intent keywords, commercial intent, informational queries, that kind of stuff. So it just makes it super easy. So honestly, I can’t give you an opinion on any of those keyword tools because I just don’t use them. It just requires too much time in my opinion. And I’d rather outsource that or use a simple tool when I’m going to do it myself such as Power Suggest Pro. Marco or anybody else wants to comment on any of those.
Marco: I agree that that’s all I use. I use our keyword research. I mean, I taught them how to do it for a reason it’s based on the way that you do it. And the way that I do it, which is Google Trends and power suggest Pro with Google ads, right the Keyword Planner Tool, and but the basis is right there. Then we go into everything else and we drill down as much as we can get as much information as possible go to Answer the Public. We just use just a ton of different tools that we can get all of the keywords. I mean, you get thousands sometimes I see our report come back, and it’s 7, 8, 9 thousand keywords strong. And I’m thinking, this is like the best way to take down a market. Let me if you really need to start and understand your market and the words involved in your market. There’s nothing better. I mean, I don’t know I can’t speak on keyword research Ninja, it might be fabulous. But I can’t say anything other than the way that we have it set up works perfectly well for what we do. Yeah.
Bradley: Yeah. And again, it’s the amount of time that goes into that, you know, I got away from doing it myself because it just takes too much time. Especially to Oregon. Like it’s easy to spit out a bunch of keywords with a tool but to organize them in proper themes, you know, and basically silos and that kind of stuff and intent type people words like that’s yet I mean, as far as I know, that’s manual. I don’t know tools that actually do that maybe keyword research and into does that. I don’t know, I don’t even look at tools like that anymore. So, unfortunately, I can’t give you a good answer to that.
Does Using Subdomains Produce Better SEO Juice Than Using Pages For Multi-City Local Lead Gen Site?
Gordon’s up he says thank you very much again for the help you provide on hump days. You’re welcome. He says he when setting up a multi-city local lead gen site you have advised in the past few subdomains of the main domain for each city instead of using a page under the main domain. When using pages, I know that the SEO juice can be spread among all the city pages, but when using subdomains is the SEO just spread among all the subdomains to help each other one rank met each one rank better, or does each subdomain stand on its own for SEO purposes? Well, it’s a little of both Gordon because, again, a subdomain is treated as a separate entity by Google right. But there is the parent domain being the root domain. So you can the way I always looked at it was subdomains and other subdomains of the same root domain are called siblings, sibling domains, right and the parent domain being the root.
And so what happens is each one of the subdomains or sibling domains are their own standalone sites, which is good for protection purposes. And that’s what we’ve talked about. That’s the reason why I’ve always done that. Now, it’s funny because I really don’t do anything spammy anymore, at least not to the actual money sites. So I can probably get away with just doing the inner pages, but it’s still allowed. You’re still a, you know, and that it doesn’t mean that what we do right now, doesn’t couldn’t be considered spammy tomorrow, because we don’t work for Google. Right. And so even though I’ve never really had, at least for several years now, I haven’t had any issues with getting sites deindexed or penalize. I’ve always kept using subdomains specifically to minimize risk, right to reduce exposure, so to speak. Because as I’ve said before, if you put all of your location pages on the root, so their inner pages, right, and if you catch a penalty against any one of those pages, it could pull the whole site down and all of your other location pages.
Although again, as I said, the methods that we teach, haven’t knock on wood, they haven’t created any penalties that I’m aware of, for any of my own stuff, as well as any of our students, okay, that I’m aware of. And so you could probably get away with doing it on inner pages for management purposes, that would be much easier for there’s no doubt because you’d all you’d have just one site to manage. That said, though, just keep in mind that that’s putting all of your eggs in one basket. So if Google decides to take that basket, or destroy one of the eggs in that basket, it could very well hurt all the others as well. So back to the original question, a subdomain is kind of a standalone site in that if a subdomain was to catch a penalty, for some reason or another, it would only affect that subdomain, the route would be left intact would remain healthy and all of the other sibling domains or subdomains would also remain healthy, untouched, essentially, from that penalty that’s been levied against that one subdomain. So it’s isolates any potential penalty problems. However, if you were to catch a penalty against the root domain, it would automatically apply to all of the child domains or subdomains. Does that make sense? So that’s why we all I’ve done that in the past was to always protect the root against all odds, right? Protect the root. And then if I was going to do anything spammy, it would be on a subdomain level. And that was specifically for that reason.
However, what you can do is in this is something I’ve actually been testing recently, but I don’t have enough time passed to see in fact, I just talked about this on the last mastermind webinar, so 13 days ago, actually, about how to use subdomains and the root domain in conjunction to kind of power it up. And I can’t give away the the the method here because it can’t do that because it’s kind of an extension of something that we teach in our paid courses. But there is a way to still use somebody domains and use the root domain to kind of help power up the subdomains, with inner pages without doing anything that could catch it catch up a penalty to your route. But again, you know, as far as does the subdomains benefit each other, yes, it may not be quite as a quick effect or, or might not be as effective as inner pages. But here’s the thing, every one of those subdomains are still attached to the root, right. So again, the root domain being the parent domain is going to benefit now, you guys know we don’t talk. We don’t care much about metrics. We stopped caring about proprietary third-party metrics several years ago, but let’s just use one as an example because a lot of you guys will understand it this way. Let’s just use domain authority Moz’s metric and page authority is an example okay?
When you have a domain authority that sitewide including subdomains, right, so for example, if you have a domain authority of 20 five on the root, then your subdomains, when you create a new subdomain, it won’t automatically be 25. I don’t think so. But it will become it will benefit from the domain authority of the parent domain. And so what I have found over the years now that I’ve been developing these multi-location sites using subdomains is that at first, when you start developing, like, let’s say you start off with two locations, so you’ve got the root domain, and then to subdomains at, you know, each subdomain being four different location. And then you add, so you start optimizing, you know, doing what you do to get results. And then you add a third location. Well, that third location tech, you know, typically, according to my experience, will, will often start to get results faster than the first two dead, because it’s actually benefiting from some of the authority that has been accrued or you know, accumulated from the previous two subdomains and the route altogether, right. So as a whole, it’s now that that new subdomain is actually benefiting from the authority that has accrued from the previous two and the route itself if that makes sense. So then you add a fourth subdomain and you know, fourth location, and a fifth and a six. And what happens is I start to see each new location that I add, tends to respond quicker get results faster than the previous one, because it’s actually benefiting from the authority of the, you know, cluster essentially, that’s it’s the root domain, as well as its additional its other siblings. So, again, if you’re doing just inner pages, you’ll probably be going to get a faster effect from that. But I found that you know, as you continue to build out additional subdomains, they helped to, they kind of benefit or receive benefit from all of the previous subdomains as well. So they’re at their birth point, right. The moment that you create that subdomain, it really already has some inherent authority because of it being a subdomain of a root domain that has built authority or crude authority if that makes sense.
So, anyway, I can’t get into any more further of that, honestly, because I will be giving away too much. Come join the mastermind and will tell you all about it. So, Marco, do you want to comment on that at all or Hernan?
Marco: Now, just to validate a little bit what you’re talking about on domains, we see that domain subdomain. We see that when we do drive stacks, and we add additional folders and files, right? The more you add the more power that as you say, a cruise and I call it power. I don’t give a shit about domain authority or trust flow. I don’t give a crap about any of that its power. And so the more that you do have whatever it is that you’re doing inside the drive stack, the more power that you pushing through, and the more power that ends up wherever it is that you got that drives tech game. That’s why they work so well. Yeah. And so the more work that you do inside, the more keywords that you target, whether it’s keyword plus location or service, whatever it is that you’re doing.
You do more of it inside your drive stack. And before you know it, I mean, it’s just pushing tons of power wherever it is that you want to go. And we’ve seen people live from case studies that they even get an empty folder to rank before anything else rank. So it’s crazy the amount of power that you can do in this method, whether you’re doing it at the TL D and subdomain level or at the drive stack and G site level. Right?
Twitter Embed Code Not Displaying Properly In GSite
So if it says it says good day Semantic Mastery team thanks for this form to ask questions and get real answers. When optimizing the site, I framed Twitter the area stays blank with no message saying it won’t connect. Is that still okay? All right. I don’t do much Twitter stuff. But I know that if you just take a Twitter URL, tweet URL, a Twitter profile, URL, whatever and try to use an iframe create generator that it won’t show you have to go into Twitter developers and actually generate an embed code for it which you can do with like your timeline, tweets and stuff. So for example, you can take a Twitter profile and go to
The developers, I think it’s developers.twitter.com or something like that just do a Google search, you’ll see what I mean. And you can ask you, or even just go to Google and search, how do you create or embed a Twitter feed? And that’s what you would? Again, I don’t do much Twitter stuff. But if I was going to try, and I haven’t, so I haven’t tested it with G sites, guys, but you could probably it’s probably you’re using the wrong type of embed code. And that’s why it’s not displaying is what I’m saying. If you go generate the correct proper embed code from the Twitter developers site, or whatever, whatever it is, again, I don’t do much Twitter stuff, just like you can, you know, I recently I built Believe it or not, I built some PB ends recently because I was testing. I don’t use PB ends. Often guys, I very rarely use them. But I did build a few that I was testing and somebody product actually. And one of the things that they required was that you had made the site look, you know, very real. So one of the things that asked for was embedding a Twitter feed, so I had some persona profiles from some older since networks that I had built that had Twitter profiles with, you know, updates. And so I just had I had, that’s how I learned to go build this little embed code. And that’s a Twitter feed in bed, that you have to go to the developers console and sign into that account. And then you create it that way. And it gives you the specific embed code for that Twitter feed. So it’s probably that you’re using the wrong one. Now, I could be wrong guys. Because like said, I don’t do much of that stuff with Twitter at all. But I’m pretty sure if you’re trying to use just an iframe generator with a Twitter profile or something like that, it’s going to be blank, it’s going to not work.
Can You iFrame A Facebook Business Page?
Now, the next part of that question is, can you iframe in a Facebook business page? As far as I know, no, I Facebook has iframe breakers that won’t allow you to embed them anywhere using any sort of tool. If anybody has a different answer please speak up.
Hernan: I think you’re right Bradley on that on that and I haven’t personally tried to iframe Facebook but I know that you know, Facebook is kind of against that other than Facebook videos, you know that what you can allow and but you can embed that an iframe that but other than that, I wouldn’t know? Yeah.
Bradley: Yeah, I know. There are some like plugins and stuff that will allow you to embed a or you know, display a Facebook page. But it actually Yes, you have to connect it via API and all that kind of stuff like, so there are WordPress plugins that will do that. But as far as just an embed code from Facebook, I don’t think that’s possible. Once again, I don’t do much Facebook stuff. So I couldn’t tell you with all certainty, but I can I know that, like, if you try to just take a Facebook URL, and iframe it, it won’t it all, it will never display anywhere. I’ve never seen that ever work. So you have to use stuff that connects via API or authorize or what are they called Facebook apps or whatever. We actually create all that shit in order just to get even a Facebook page to show in like a widget area on a website.
Hernan: Um, so yeah, and they’re even more like they’re, they’re even more like restrictive with all of the privacy stuff that they’re going through. So that you may want to consider so.
Bradley: yeah, and then you try to iframe or when you try to embed a Facebook comments app you see what happens the previous couple on the Hangouts that and I get it I guess that’s because people can act that shit so right cool we’re going to keep moving. This chat is already thousand better than anything before devices that is cool thanks to Vaughn I’m glad you guys liked it for a bus the new battle call right revert I think that’s one of the guests says get repeatable oh that’s you that was you that’s maybe a farm setting up by a cat gotcha well mines Bradley hmm feisty forehead motherfucker in charge just in case you guys wondered what that was all about.
Do Semantic Mastery RYS Stacks Add More Value To An Existing Syndication Network & GMB Page?
Bradley: The humanoid says Marco I have an RYS Drive stack order pending and creating an RYS stack I have my syndication network complete in my see when creating a try so that I have my syndication network completed my GMB URL done. would it add more value when I have you build my RYS stacks. Thank you will thank you will
I know that was directed to Marco I’m gonna put my two cents in first before Marco answers. And if you already have your syndication network all your profile URLs to become target URLs as well. guys remember it’s just kind of about it’s just like internal linking right with your syndication network. It’s there’s no reason why you shouldn’t be powering up your tier one assets as well. So if you have all of that I would actually absolutely include those but Marco, that’s more question for you.
Marco: Yeah, I’m thinking that he wants to know if he should have the team, put them into the bill, by all means, that that’s your tier one branded, it should be included and then So when did he get the spreadsheet to hit with link building. That’s what’s going to get hit your tier one branded your GMB and everything that’s inside that drive stack. So yes, by all means, have at it, and you’re going to see some really good results. I’ve been getting a bunch of testimony.
By the way of about people having to build links to their dry stacks and then the drive stacks just going crazy. Yeah once they get some the link building done so yes have added the same thing with the ad ID page. I’ve done some testing with that and just and that’s what I loved about it. It’s one of the easiest methods because all you gotta do is go submit link building gig order to you know, I wouldn’t say to just anybody but Daddy has got it down to a science and just taking like the ad ID the iframe loop stuff that we’ve talked about and again our paid courses and almost all of them it’s available that that just works really well and again, that’s just what that magic of I frames and when you combine that with Dr. stacks or even dr stacks alone, but that’s part of it because of you know, iframe in that gets done in the site, everything else so it’s just incredibly powerful. And just hitting those that’s the beautiful thing about it guys is you know, the daddy has link building pack service which is in MYB, right? They’re still spam links, but he’s good at what he does. He’s a pro, he’s a professional, there’s no doubt and because of that, he knows how to make it really effective. And then when you use something like Google assets as the target or Amazon domain as the primary target, then it can take that kind of abuse like you can hammer away at it, and it can take it and filter it like a champ. In fact, it just kind of powers it up. Now, it’s not something that I would ever direct to the money site, but you can do you know what I mean, but you can do it two very powerful tier one assets, which is why we developed the way that we do so that’s why we don’t even use VPN, who needs a pbn? When we can use Google and Amazon assets to create the same effect and then you spam links as opposed to and I call them spam and everybody who want to do spam. But guys, I mean, that’s what link building tools do they create spam links, you can call them whatever you want. That’s really what they are. Right and so pbn links are technically spammed links to you might be buying links from you know, a domain that has good metrics, but unless it’s super well themed and all that they’re typically spam links anyways, you know what I mean? So it’s just it’s about how you use them and what you point them at. And so we recommend doing it the way that you know, at least our method we use our method for specifically for a reason. It’s efficient, and it works well. Right.
All right old school, like daddy says, will it be set up like this tomorrow? Hernan? What’s tomorrow?
Hernan: The webinar? webinar or mastermind? Yeah, now it’s gonna be on a mastermind. Yeah. It’ll be in the regular mastermind.
Bradley: Jim, think that’s when? Yeah, just the regular master the live mastermind webinar page, just like we’ve always been doing over there. I we haven’t had any problems with that over there. Now it’s in the bond site. Yeah, right. The membership site, right.
So as far as I know, we’ve never had any problems not one complaint with it over there. We had a problem with the Disqus chat app. on these pages for some reason I think it’s a Click Funnels issue like it just didn’t jive well but on the traditional mastermind webinars inside the membership site we haven’t ever had a complaint on that so if I’m wrong and you guys got some complaints about it to make them known to make them known over there in the Facebook group not here.
How Would You Strategize Sending Out An Email Campaign For Over A Year?
I blue panda whoever that is, is hey guys hope this Jeff Oh, what the hell? That’s the same as what we had before. Maybe not okay. Hey, guys hope this chat function works better than this. That piece of shit Facebook jet cheese. Yeah. Or Geez, you’re right. That was terrible. Okay, onto my question. I have a list for my niche that is big enough to send 1000 emails per day for over a year. Wow. This is simply a law of big numbers campaign for my client. These will be a one time blast. Either they respond or they don’t and the next class goes out the next day what would be the best way to approach a list of this size style of sending? I don’t know I’ve never spammed at that level before. Spam demon.
And that’s exactly what you’re doing. So the best person to answer that question is unfortunately not here. That’s Chris, our partner, Chris, he, he’s been doing that kind of work for four years. He can give you the best advice on that. But he’s not here. I’m sorry, he’s traveling. Yeah, the only thing I would know to say is that make sure that you have plenty of sending from domain email account. So in other words, making sure that you’ve got several many, many, many different email account setup, you know, that you can send from because you’re probably going to burn every single account that you send from like, almost every day.
I don’t know for sure, because it depends on how clean your list is. But typically, when you’re sending out mass emails like that, from a particular account, especially 1000 per day, you have to have accounts that have developed some sort of reputation for or else when you go to hit send on 1000 emails from an account that’s not really seasoned. It will you know, the is the internet search or email service providers will throttle those accounts and not the inbox. You know a bunch of them and also with people will start hitting the spam button which it’s likely if they were unsolicited emails, you will get a lot of people hitting the spam button, it will flag that particular domain account for or domain email excuse me for spam and so it will like they’ll just stop unboxing her nine you were going to comment? Yeah, yeah,
I agree with you. What I was about to say is that if you want to, you know, reach out to Chris just post in the Facebook group and maybe take him I don’t know if blue pen is on the mastermind group. Yeah, if you’re in the mastermind, we could get to it. You know, Chris will give you a lot of help out there. Otherwise, you could try it in the free Facebook group and I don’t know how much he’ll reveal about something like that there. But yeah, that’s the only problem like guys I talked about this a few weeks ago, but you know, I got I’ve unsubscribed from just about every single marketing list that I’m I’ve ever been on.
Over the last several months, because I decided to get really focused and you know, buying shiny objects and getting pitched new training, you know, methods and stuff like that all the time was really, and I, you know, there’s they’re kind of happens in cycles. I know a lot of you guys we’ve I’ve talked with a lot of our mastermind members over the last several months I do calls now with, you know, one on one calls with mastermind members, as a new member, you get a one on one call with one of us. And then every quarter or so I try to open up the ability to have another 30 minute call with me so I can kind of help you know, find out more about people in our mastermind and what struggles are going through and offer some guidance and and and, you know, 90 days to six months and three to six months, I have another call with them, find out if they made any progress, and they’re going to have new issues at that point. So one of the things that I’ve heard a lot through those calls without calling anybody out is that, you know, constantly being bombarded with different opportunities. And that’s because we’re all marketers, right? And so we’ve gone out and been signed up for whatever ours, which puts us on email list or we bought products, which puts us on email lists. And the next thing you know, we get hammered and you guys can all relate I’m sure you get hammered and hammered and hammered all the time with solicitation offers for training or for software or tools or services and all that kind of stuff. And you know,
I found that although they may be interesting and sometimes entertaining to go like watch webinars or to go check out the new sales page of the new tool that or software or WordPress plugin or whatever the hell it is, that typically just distracts from making any progress a real progress in my business and you know, over the years I’ve gone up and down with that, you know, sometimes a more susceptible to that other times I’m not but over the last many months now I really just started to unsubscribe from you know, ton of people’s emails. The reason I started saying that was because my oldest email account that is the account that I use, it’s a Yahoo account, Yahoo mail account, that’s the one that I used to always sign up for stuff like I don’t use my main Gmail accounts for for to sign up for lists or two webinars and things like that, because I knew that I get on a spam list, right and people would start spamming me. I’m still getting a ton of spam over there. But I’ve never voluntarily or I very, very rarely voluntarily used one of those primary Gmail type email addresses for signing up for that stuff. But I had a Yahoo mail account that was just getting spammed to death. And so over the last several months, I have really, really gotten a much better handle on that too. Because what I’ve done is I’ve gone every time I get an email now I just daily maintenance Now, every single day, I go through my Yahoo account probably two maybe three times a day. And if there’s an email that came is comes to me that I was unsolicited, which is you know, it’s they don’t come nearly as often as they used to now, I open up the email, I scroll right to the bottom finance subscribe button, I click it and make sure you know in the page reloads that it’s that in the net new tab that I’ve unsubscribed. Then I close that tab and I go back in and I click the spam button and Yahoo
And I do that every single day. And, you know, I used to get literally dozens, sometimes hundreds of emails per day, as many of you guys can probably relate. And now I swear to God, this is no bullshit over the last, probably five to six weeks now, I might get two or three emails per day and some days I don’t get any spam or unsolicited emails anymore. And that’s because I’ve gotten into the habit of doing that. So now it’s much more manageable like that, that email counts almost like a clean account. Now I do still get occasional as I said, Sometimes I’ll get one. Sometimes I get two or even three spam emails where it’s another internet marketer that bought my name off the list somewhere and sends me some bullshit email about the newest WordPress plugin. But I open up the email, I go straight to the unsubscribe button, unsubscribe and then come back and hit the spam button. And so it’s really really reduced that now the reason I said that was because if you start emailing people with unsolicited emails, you’re likely going to have many of them going to hit that spam button and that’s going to tank your deliverability, just like that. So if you’re going to be doing that sort of a strategy, you’re going to need a ton of email accounts ready, essentially one per day and even that, I don’t know that I’d send 1000 per day from one account. I probably split that up across multiple accounts. Okay.
Can You Still A GSite And Empower A Client’s Money Site If You Don’t Have Access To Their Email Account?
Anyways, it says when working with clients and you don’t have access to their email account, can you create a G site for them embed their properties and deliver the power to the money site URL? Well, yeah, I would never ask for access to my clients Google accounts ever never do I asked for that. So that’s how we do it right? We create and fits if it’s the same fits as I know that we used to be in our mastermind you should know that. And it might not be but ya know, like, for example, we just we create for clients created or even if for you guys that buy stuff from us, we’re going to go create a Google account.
To create your assets, the same thing with my clients, I go create a Google account, right or if they’re on G sweet, which some of them are, but most of them aren’t, then I have them add, you know, create an email or user account for me. And then I will end up, you know, giving me they, and then I asked them to give me permissions for to access the other accounts, like our Google Apps essentially within that account, right? That makes sense. And guys, you know, send a screencast video tutorial video to your users. So for example, I don’t ever ask for Google account access, but I do ask for to be added as a Google My Business Manager to their GMB for example. Right. So how do you do that? Well, unless you ask for their login details and go do it set, you know, add yourself as a manager, you know, add yourself as a manager, you got to ask them to do it. So if they don’t know how to do it, you got to provide them with instructions. The easiest way to do that, in my opinion, is to just do a quick tutorial video and show them hey, show him another GMB account. say look, login go to business google. com
Left-hand sidebar, you’re going to go click users, this little box is going to show you’re going to see a little plus icon at the top, click that to add new user at my email address from the drop-down, select, you know, manager, not site or not owner, just add me as a manager and then click you know, invite or send or whatever the button says, and I’ll get an invitation and then I’ll go be able to access you can do the same thing, if they have, you know, if you wanted it to be hosted on their main Google account, like a G site, which is unnecessary. But if you wanted to, you could give them instructions on a go into sites, google.com and add me as a user or manager, whatever, give me permission to be able to access that app within your Google account. However, it doesn’t matter because you can create the new account, build everything under the new account and then add your client Gmail account as a manager and then transfer ownership if you needed to. But again, it’s really unnecessary. It doesn’t matter who the Google account is. You can push the power the SEO juice anywhere you want. Okay.
Facebook Embed Post
Facebook also gives you an embed code for each post. Really? Yeah, it does. You so you can embed a Facebook post? Yes, that is correct. When did that start? Yeah,
it’s always been there. Yeah, it’s been rough. But Jay get. So if you get if you create, like, for instance, if you create, I don’t know, post with a link or a post with an image bubble, blah, then you can embed that somewhere. So it has to, it has to be on in your timeline. Or it has to be like, like on an open page. It can be like, if it’s a closed group, you can’t do anything with it. If if it’s a member, whatever it if it’s hidden or secret or Harvard. I don’t know too much about Facebook. I’m just there answering questions. Yeah, but if it’s open, right, and if it’s public, yes, Google will not Google Facebook will give you an embed code for that post or for whatever it
Is that you’re doing an image or video. But in those at one post though, right, correct, I don’t I think that you’re right that there’s an X breaker if you try to embed the like the entire face. Yeah. Yeah. And it has to come from a, from a Facebook page, if that makes sense. Not from a profile. You know, even if the profile is public, there’s a lot of, you know, stuff going on with privacy and whatnot. So it needs to come from a Facebook page, which is what your clients are going to be using anyway. Right. So um, so yeah, but that’s, that’s another caveat that you want to have in mind. Yeah, well, I mean, okay, so that may mean that that’s cool. And all but you know, unless you’re going to go in and update the iframe, or the embed code on a regular basis on your sites. I don’t see how I mean, obviously, if you’ve got I guess one post that you specifically trying to power up then yeah, and you could embed it and then hammer and you know, the G site or wherever you’ve got an embedded with links or something like that, but you know, typically I like to set up the iframe that is going to update dynamically. So I publish content and it’s on an automatically be in the iframe that I’m trying to power up. Do you know what I mean? So that’s cool. I didn’t, I wasn’t aware that you could embed individual posts, but say, that’s cool. I just learned something. Yep. Very cool. Yep.
Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords
Okay, so Gordon’s up again, it says, Thanks a lot for your previous answer. You’re welcome. He says, which brought up this question and used to be okay to use duplicate content for different sites targeting and local niche in different cities, just changing the location info one site for each city. But is that still true? I’ve never done that. Gordon. Honestly, I’ve always advocated for using unique content for all those and that’s specifically because, at some point, it could be, you know, toxic, it could you could end up catching a penalty because it is all duplicate content and duplicate content, guys, it’s supposed to be on the same domain, I get that, but on the same subdomains, you know, I don’t I don’t like that because it’s not as effective.
So what I’ve always always always suggested Yes, it has worked, you can just swap out location information. So like essentially the city modifier within the content. But it’s inexpensive to have a piece of content written and then have it rewritten, it’s a lot less expensive to have it rewritten than to have original content written for each, which by the way, when you go to a content farm, none of its original, all they’re doing is rewriting other content that they’ve scraped from the web, just so you’re aware of that, guys, when you go buy an article from a content farm. It is a rewritten article from something else on the web that they scraped, that’s it, there’s nobody there is actually writing an original article. all they’re doing is going easy and articles or somewhere else scraping an article and then rewriting it and usually it’s rewritten very poorly, by the way, but what I’m saying is you can go out and order an article, habit, you know, Britain for whatever, let’s say it’s 1000 word article, and it cost you 40 bucks. And then you have article rewrites. So let’s say you got six locations six subdomains where you got the URL
So that you paid 40 bucks for that, but then you order five rewrites, it might cost you $8 per rewrite. And now you’ve got six, original, unique, let’s just I’m using air quotes, but six or unique articles that are going to be more effective, in my opinion, long term, then having the same piece of content used across multiple sites where the only thing you change this is the location modifier. So that’s how I’ve done that, guys. I’ve got lead gen assets out there with subdomains with 20 subdomains, and they each have their own unique content. You know, and that’s specifically for that reason.
You know, again, it’s your call, I’ve always wanted to build long term assets that will rank and produce revenue for me for years, and I’ve got many of them. And so, you know, again, it’s all I always think about, it might be a little bit more expensive, a little bit more hassle on the front end. But what’s more of a hassle having assets that stopped producing or start performing poorly, because of you took shortcut cuts on the front end. You know if they’re producing revenue for you and again guys I don’t know if it works or not because I just don’t do it. I don’t know if it still works or not but other people may be able to comment and say oh it works fine that’s fine if you want to build your business that way do it you know, there’s it’s up to you. So I don’t recommend it though. Honestly, I try to do the work up front so that it will produce for me for the long term and I don’t have to continually worry about that shit.
Do you remember that when they first came out with pandas and penguins? What that what Google was asking for rich unique relevant content that’s updated on a regular basis how often they repeated that that was when the doofus what’s his name was still with with with the spam team gotten Matt Cutts right. When that was so that this is they kept asking them they didn’t they keep doing it over and over fresh, unique relevant content updated on a regular basis. But the telling you that for a reason the bot feeds of content
Now I know that people have done tests when and where, you know, they’ve used Latin. And it ranked, but there were still keywords interspersed with that Latin garbage that made it rank and that’s what the bite is feeding off. It’s feeding off that information that you’re giving it. And if you just keep pushing the same information over and over, we have seen this, again, we always test guys is why we can give you the answers to these questions. We’ve seen it time and again and local GMB Pro, that if you use different posts, that if you do it regularly, whatever regularly means for your niche because niches a different each unique niche will react differently to the post frequency. But we know that if you use fresh, unique, relevant content, update on a regular basis, fresh images or you make Google think that they’re fresh images
Marco: don’t even have to be, it’s just all about feeding them but the information that the bot is coded to look for. It’s looking for these variables, right the keyword in the right places, and in the right amount and then information. And, and it’s also looking at how a real person interacts with that content that you’re displaying. And whether that person finishes, whatever action they set out to do. All of this is part of it. Now, if you give people the same information over and over and over again until you change this is a little bit eventually that gets stale, and the bodies will be able to tell how people react to that. And the one thing you’d never want to do is you never want to send us a negative signal. We always concentrate on feeding them but the positive signals that’s going to get us positive actions and reactions going to get us better placement.
going to give us knowledge panel displays is going to get us calls. And it’s going to get us web site visits, and whatever else, right, whatever else that we’re looking for. But it all starts with your content. And yes, you can feed garbage. But eventually, what will happen is it’ll get the index just like it happened with that test website that was done. But that one was just to show what you could do with the content place in in in the right areas. And in the right amount. Guys, don’t trick yourself into thinking I’m going to take the easy way out and just change the location. Give people a reason to think about it. Think like the end user, right? If I’m going in there, and I’m looking to have my problem solved, and I keep seeing the same garbage over and over. I don’t want to deal with that. I want someone that that’s talking to me as the end user, and someone who’s going to help me solve my problem, become problem solvers and you’re going to go a long way towards really developing your content in a way that people are really going to enjoy interacting with, and in the long run is going to make your whole lot more money than taking shortcuts. Yeah.
Bradley: All right. We’re going to wrap it up here in a minute. But if it says mastermind calls from Bradley are awesome, relevant, timely, and actionable period. Thanks fits. Appreciate that. Yeah, I’ve enjoyed those calls. I had a couple of this week already. So again, I appreciate that. And then lastly, Gordon had posted one more question. That’s fine, Gordon, we appreciate that. He says, since relied on questions, I’ll ask something else. And this is a good question.
Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords?
He says when creating local Legion pages, is it better or easier to create a different page for each keyword or to try to rank a single location page for a bunch of different keywords? Yeah, so that’s a great question. Because several years ago, that was the method was to it was and that was the industry, right? The traditional knowledge, right was to go out and create. Each page would be optimized for a singular keyword. Right. That was really how silo structure was started.
be taught was, you go out and you create a silo and then you collect the supporting keywords for that silo and then you start creating posts within the silo that each post is optimized for one keyword. And that can still be applied today. But the thing is, though, you’re better off. So let me back up for a minute like with a complex silo, guys, there are categories and subcategories, right? And so what I’m saying is it used to be it was taught for a while the best practices was was to create your top-level keyword would be the top-level page, your top level category. And then for your next tier down of keywords, right, you’re supporting keywords, you would create a subcategory for each of those keywords. Right, so that’s a child page. And then at your post level, you would go out and take longer tail versions of your second tier keywords and you would create individual posts for each one of those that would link up to your sub-category pages, right. And so that was very granular It was like Uber optimized content. But after panda three or four I don’t even remember which one it was but it was sometime around 2014 timeframe we started noticing that that was less effective and now and that’s because guys the algorithm has gotten so much better and understanding natural language right it with AI and rank brain and all of that it understands content and its totality now a lot better than it used to, right it’s Google’s gotten incredibly advanced in that respect. And so now you can actually have longer form content that targets many semantically related keywords that’s the key right? So instead of going out and creating multiple pages, which is kind of a bitch anyway, and it’s it’s really makes as Marco was just talking about, it makes for a shitty user experience to if you go to a site and you have to click to another page to learn more about a very similar keyword anyways or product or service. So it just becomes repetition over and over and over again. And that’s less effective. So you’re better off creating a long-form piece of content, as it as a page that has a lot of your relevant similarly related keywords within that page, you can even have somewhat broader topics combined on the same page. So provided that they’re segregated by correct segments, or headings, and other words, sections within the page. So you know, and I’ve experimented with even ranking one page websites guys for, you know, multiple types of keywords like that wouldn’t even be in the same silo. But because of the way that you organize the content on the page, you can still rank for that. Here’s another example, using like Table of Contents or navigation links with hot links that go to those sections on the page. So that’s a good way to kind of set to analyze the content within a page to where you can only you can have one page that can rank for multiple keywords or themes that make sense. So to answer your question.
I wouldn’t go with optimizing for singular keywords. No, don’t get me wrong if you’re if you’re doing short blog posts, for example, I target, you know, with GMB posts a lot singular keywords, I mean, we still I still sprinkling variations of that single keyword, but there’s one primary keyword typically for me, for GMB posts. So you can still do that. But for your pages on your site, right, I’m talking about posts doing that. But for your pages on your site, which are typically what you’re trying to rank, you’re using posts to support the page, right? So for pages, I would recommend going with longer form content instead. That’s why I don’t usually recommend using complex silos anymore because you can accomplish it with simple silos, which is just categories and page, top-level categories and pages and then post supporting posts. Because complex structures are exactly what their name implies. They’re complex. They’re hard to manage. It’s hard to map out in the beginning, and it’s, it’s honestly, I think it’s overkill for most stuff, especially for local it’s overkill for most local things. All right.
Okay five o’clock I’ve got to go but I am going to read this comment real quick Jim says FYI everyone I placed an order for keyword research it was actually too good with too many keywords but they do break it down and suggest which keywords you should target which ones are good for silo and for supporting keywords. Don’t hesitate to order you won’t regret the quality time saved that it takes the guesswork out of it. shipped Marco trains them. Hello. Thanks, Jim. Jim. So, Alright guys, everybody. We appreciate you being here. I’m kind of digging this app even though it looks old school. It’s kind of cool. what you guys think. I like it. I mean, it works. Yeah. Works. Nobody’s complaining about getting locked out of any account so far. So we’ll see. All right, everybody. We’ll see you guys tomorrow on the mastermind and everyone else next week. Thanks for being here, man. Later see
  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232 syndicated from https://medium.com/@SpanishFly
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232
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Click on the video above to watch Episode 232 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Hernan: Hey, everybody, welcome to Hump Day hangouts episode hold on episode 232 My name is Adam Moody. I’m reading the script that has just said and it’s pretty cool to have you guys here. Today’s the 17th of April and this is looking good. So I’m just going to go and you know in honor to or beloved Adam and Secretary which will be going to be missing on this episode. I’m going to be saying hi to everyone on the list as I see them. What’s up, Marco?
Marco: Oh, I’m first Holy fuck the Latinos first today.
Hernan: Yeah, man.
Marco: We always end up in the back of the bus, but here I am, man. I got a little bit of a cold but I’m still enjoying the beautiful weather. So that’s life. You know, life sucks sometimes. Yeah.
Hernan: How about you Bradley? How’s everything man?
Bradley: I’m happy man I’m happy to be here. Things are good. So yeah, we got a very few questions on the new chat app guys we really apologize about that piece of shit Facebook app that we had on here for two weeks and it got every everybody that commented last week apparently got their Facebook account locked. It was nuts. And anyway, I apologize for that we had no idea was going to be like that I got my I got locked out of my account, or non did Marco did. Several of our mastermind members. It was Wow. Anyways, we apologize, we had no idea something like that was going to happen. That’s why we got this new one on there that looks kind of funky. But it’s kind of cool because it I mean, we’re going to find out if it’s cool or not. It looks old school as hell but it does give us the ability to post gifts and you can sign in and create an account so that you can actually put your image there which I recommend you guys do so that we know who we’re talking to. But if you want to stay anonymous that just use the use it without logging and that’s up to you. But anyway, so moving on. Hopefully, this will be satisfactory. We’ll see.
Hernan: Yeah, yeah, it sounds good man. So we have some people putting Jeff’s or gifts already. That’s pretty cool. So a couple of things that we usually do. If you’re new to semantic mastery, welcome, good to have you here. Don’t forget to subscribe to the YouTube channel. If you want to know more about how we do things, you can go to semantic mastery calm for a slash hump day to be notified every time we go live. And you can come and ask your questions. This is free 100% free. We’ve been doing this for the past seven or five years. And it’s been awesome. So thank you for being here. And if you’re not new to semantic mastery, thank you, thank you for the support. This is awesome. Don’t forget to if you want to step by step repeatable system to you know, rank your websites whatever those are local websites, new websites, age websites, go to Battle Plan out semantic mastery calm and get the battle plan and if you’re ready to join a group of people that are growing their local marketing agencies and whatnot, come to the mastermind which is mastermind.semanticmastery.com. And for all of your done for you premium done for you with SEO services with the stamp of approval of semantic mastery don’t accept second options go to em gee, Why be the SEO and you will have everything that you will ever need for your you know, delivering needs because you shouldn’t be doing the link building you should be growing your agency that makes sense. So those are the announcements I think I nailed it. I might have something I’m going to paste Now I need to copy and paste some stuff on the thing so so yeah, there was we got I guess,
Bradley: Let me tease what you’re doing tomorrow or non so that you don’t have to toot your own horn. We got, we’ve been doing kind of a series in the mastermind. We’re probably going to end up launching a product around it anyways, but it’s Pay Per Click marketing for local and how to get results. We had a course that I produced about two, maybe two and a half years ago now called Local Kingpin. And it was specifically for using Google AdWords obviously, it’s now Google ads, but formerly Google AdWords for setting up lead gen assets and dry and using, you know, producing leads for local businesses, either on a client basis or even on a lead gen basis where you’re selling leads. And that worked really well. But the Google Ads dash dashboard, the whole platform has evolved a lot in the last two and a half years, considerably. And, you know, Google Ads themselves for search ads, excuse me, so search ads are rather expensive, you can still be profitable with that. There’s no question but it’s fucking expensive. So I’ve actually gotten away from using search ads and get more into using display ads and YouTube ads and remarketing obviously, and it works really well because the display ads are the display ad platform is so much better than it used to be. And you know, years ago when I had developed the local kingpin training
It was in that method that I was using display ads. Suck it, they might have worked, but it sucked setting them up because you had to go out in the order or design your own banner ads and you had designed them and all the various sizes that you wanted to display them in. So the leaderboard, and you know, this 350 by 250 rectangles, you know, all these different sizes. And so it was a pain in the ass, I would hire a graphic designer to develop a set of banner ads, and that would be one set of banner ads, and it might cost me 50 or 60 bucks. If you wanted to split test, you’d have to pay for another set of ads, right. And so it was just it was you’d have to wait for you know, several days to get them back from the designer. And it’s a real pain in the ass. And so it wasn’t very efficient. And it wasn’t very effective unless you really split test a lot and then found a winning combination of ads. But now what you can do on the Display Network when you’re setting up display ads is you actually just import photos, it photos and images and let your logo as well and
It’s a square version and rectangular version for each. And then you get to add up to five short headlines, one long headline and then up to five descriptions. So and there’s, you know, character limits for each. But then what Google does is Google will create responsive display ads out of just the images that you upload it to just regular photos will work or graphics, either one and then will automatically start rotating through your various headlines and descriptions to find out which gets the highest click through as an engagement. And then it will start to auto-optimize the campaign and start serving the ads that are the combinations that performed the best more and more often. And so it’s so much easier to set up a campaign now. And although obviously, display ads don’t convert nearly as well as like search ads do, it’s a fraction of the cost guys, and with the audience targeting that Google Display Network has now or Google has period. They have what they call in market audiences and life event audiences and you can even create custom intent audiences.
is now based on keywords which are really cool. I just started playing with that actually. And so if you go and find the you know in the in the in the in-market audience targeting settings if you can go in and find an end market audience for the businesses that you’re generating leads for then those tend to be very good and like for me for contractors typically a the average cost per click runs between anywhere between about 85 cents to $1 50. So somewhere in that range depending on what type of contractor it is that I’m generating leads for. And so that’s a fraction of the cost it just for it’s just quickly for some perspective here, for roofing leads, for example, it could in some of the areas that I do SEO work and generate leads for roofers of roofing. A click for search ads for roofing type keywords can cost 35 to $40 per click. And you know, typically an average conversion rate is somewhere anywhere between 32
40% right, so you’re talking about three clicks to get one lead at $35 per click, that’s $105 per lead. That, to me is incredibly expensive. But with those, if you can there in the market audience targeting, you can actually see that there are a roofing odd Roofing Services in the market audience, and you can use that for display ads. And maybe this says you pay $1 per click will just use a nice round number. And it might be a 10% conversion rate as opposed to 30 or even a 5% conversion rate, which means you need 20 clicks to get one lead, but 20 clicks at $1 to get one lead guy think about that as 20 bucks per lead as opposed to 100 bucks per lead when you’re using search ads. So keep that in mind and that’s for cold traffic. But also for remarketing purposes. Like honestly, if you’re not using remarketing in you’re doing Client Services, you’re nuts because it’s just an inexpensive way to get additional traffic back to
The site and even if that traffic doesn’t convert a lot, a lot of it will, but doesn’t convert into leads. It’s a great branding tool to help that business to gain brand recognition so that people will think of them and go search for their brand name when it’s time for them to need their product or service because they’re constantly reminded of that business. So, long story short,
we’re going to work we’ve been doing a series of training inside the mastermind about using Google ads for Local Lead Generation, not search ads, but display ads and YouTube ads and remarketing ads. And tomorrow Hernan being the Facebook marketing expert that he is, he’s coming into the mastermind to do a full training on how to use Facebook ads for Local Lead Generation. And then we’re actually going to probably be packaging all that up over the next 60 to 90 days at some point and then launching that as a separate product as kind of an update to local kingpin, but we’re going to rebrand it because it’s really going to be a whole new course. Did you guys lose me?
Hernan: No
Bradley: I got a frozen screen. Okay, yeah, there you go. Okay, so anyways, just kind of wanted to teach you guys a little bit on what’s going on in the mastermind tomorrow. Those of you that are the mastermind a lot there’s been a discussion thread by the way or not, did you see the discussion thread in the Facebook group, but are saying that we’re going to rope you into actually contributing more than just the mastermind because they want a full soup to nuts type train. Yeah. So yeah, well, yeah, if there’s a need for it,  you know, the mastermind has the privilege that you know, if you guys there’s a real need about, you know, a specific type of training that you guys want to go after, then we can make a series there’s no problem about that. We’re all about, you know, serving our members as much as we possibly can. So that if that, you know, we have a good response tomorrow, that’s potentially going to happen, at least initially within the mastermind, and then we’ll go from there. But yeah, my idea is to cover as much terrain as possible tomorrow specifically, and then if we need to do another iteration of the, of the training or you know, walk you guys through a couple of case studies. So for instance, I was going through one of the clients that I manage, and we, so he’s a chiropractor. He’s a local chiropractor, and he has four clinics in Dallas. And over the past, I would say over the past six months, we have spent around $160,000 in advertising, and we have generated almost 4000 confirm appointments to those four offices. Now that is rough. So he is charging $49 per appointment, right? It’s an intra massage offer. So he’s charging $49 per appointment. We’re getting him we’re getting those appointments for around 39 to $40. So he’s, you know, making money on the front end, but that’s not even the best thing. The best thing is that each customer forth to him on average $300 you know because they show up to his office and they buy a bunch of stuff and they buy additional massages and they buy so that’s
Average and that’s on the low side. So there’s, there’s effectively we have been moving the needle real hard. He’s super happy Of course because he’s growing. He’s expanding locations and whatnot, and some of the stuff that we were able to implement for him. We will be talking about tomorrow on the mastermind, so it’s going to be pretty cool. Yeah, awesome. Yeah. Alright, so the last thing we’re going to tease before we get into questions, which we were kind of just hoping that more questions would fill in this chat box anyways, uh, we’ve got video lead gen system
to Dotto really is launching next week, next Tuesday. As a matter of fact, we’re going to talk about it well, the first part of next week’s webinar, Hump Day hangouts is going to be where we’re going to, you know, kind of get into some detail about what it’s about and all that because I completely updated it so that still the old training is there, the old method, which I did for years, but over the last several months, I’ve been really redeveloping that method to make it more streamlined and efficient, something that a lot of it can be outsourced, but also just to make it to where, even if you were doing this yourself like, you know, managing the all of the video lead gen or video email campaigns on your own, I don’t recommend that. But if a lot of people still going to do it on their own anyway, it’s a lot more efficient now to where what used to take roughly 20 to 30 minutes per video email to send out. Now what will take you just two to three minutes No kidding, there’s there will be a setup period on the front end where you can’t get into the method here, there’ll be a setup period where it might take you an hour to get everything set up. But then from there for every prospect you want to mail to, it’s literally two to three minutes. And that’s it. And so it’s a hell of a lot more efficient. And I’ve tested a lot of different follow-up methods from that as well to once you are notified of engagement and I talked about all of this in the training and found several different methods that work really well to the kind of get the conversation going and stuff and so I go into great detail. It’s basically a whole new course but you’re still going to get the original version, as well as the Everything’s under
The same membership site now. So there’s the original version, which still works, but it’s a bit more time-consuming. And then there’s the newer version that can be applied to pretty much any sort of marketing service I use specifically one, were really two types of methods for monetizing it. In the examples and in the training, I talked about how to use it for monetizing lead gen assets. And then I also talked about for client services, if you’re just doing outreach for clients instead of lead generation service providers. Then, you know, there’s a method I talked about specifically optimizing GMB stuff, but it can be modified or an applied to pretty much any sort of service that you offer. So if you’re a digital marketer does Facebook ads like her non for example, you could still use the video lead gen system, you just obviously are going to talk about how you can get results with Facebook as opposed to how you can get results with Google My Business. So any of you guys one of the things that we do is we surveyed you guys on a consistent basis to find out what what-what our audience needs, and something that comes up all the time is client getting right? securing clients and that kind of stuff. And so that’s really what this was all about. It’s so that you guys can go out and least get the conversation started. It’s not sales training. I’m not real good at sales unless I got a referral, like been referral but as far as getting the conversation going for prospecting, it’s an outstanding way to do it’s very unique, you’ll get a lot of responses that way. And then it’s really going to be up to you to present your offer in such a way that you close the client, you know what I mean? Or the prospect at that point. So anyways, be on the lookout for that guys. Next week, we’re going to do like we typically have done in the past, which is a limited offer on the front end for 24 hours and then the price will go up. And that’s typically how we do that. So be on the lookout for that next week.
Okay, anything else? I think we’re good.
Alright, cool. Let’s get into questions. Alright, so with our 1989 looking chat box, which kind of cool though. Let’s get into it will start at the top
What Are Your Thoughts On Keyword Research Ninja?
KT says what are your thoughts on keyword research ninja? I have no thoughts on it whatsoever I’ve never used it I really don’t use any keyword research tools anymore other than Power Suggest Pro, Google AdWords you know, the Google Ads keyword planner for because I still do PPC stuff. And then we have our own in-house keyword research product that is like anytime you need keywords, that’s, you know, our go-to source now is MGYB? We have the keyword research done over there because it takes hours to compile a good list of keywords. Really, you can spend hours doing that and organizing the keywords into silos and you know, proper themes and that kind of stuff. And that’s what our, you know, our product on keyword research is specifically it’s you know, our assistant or employee that does all of that have access to multiple tools, SEM Rush, Power Suggest Pro, you know, all different kinds of tools that she uses to actually develop these reports and puts them into silos and all that kind of stuff. So different type of intent keywords, commercial intent, informational queries, that kind of stuff. So it just makes it super easy. So honestly, I can’t give you an opinion on any of those keyword tools because I just don’t use them. It just requires too much time in my opinion. And I’d rather outsource that or use a simple tool when I’m going to do it myself such as Power Suggest Pro. Marco or anybody else wants to comment on any of those.
Marco: I agree that that’s all I use. I use our keyword research. I mean, I taught them how to do it for a reason it’s based on the way that you do it. And the way that I do it, which is Google Trends and power suggest Pro with Google ads, right the Keyword Planner Tool, and but the basis is right there. Then we go into everything else and we drill down as much as we can get as much information as possible go to Answer the Public. We just use just a ton of different tools that we can get all of the keywords. I mean, you get thousands sometimes I see our report come back, and it’s 7, 8, 9 thousand keywords strong. And I’m thinking, this is like the best way to take down a market. Let me if you really need to start and understand your market and the words involved in your market. There’s nothing better. I mean, I don’t know I can’t speak on keyword research Ninja, it might be fabulous. But I can’t say anything other than the way that we have it set up works perfectly well for what we do. Yeah.
Bradley: Yeah. And again, it’s the amount of time that goes into that, you know, I got away from doing it myself because it just takes too much time. Especially to Oregon. Like it’s easy to spit out a bunch of keywords with a tool but to organize them in proper themes, you know, and basically silos and that kind of stuff and intent type people words like that’s yet I mean, as far as I know, that’s manual. I don’t know tools that actually do that maybe keyword research and into does that. I don’t know, I don’t even look at tools like that anymore. So, unfortunately, I can’t give you a good answer to that.
Does Using Subdomains Produce Better SEO Juice Than Using Pages For Multi-City Local Lead Gen Site?
Gordon’s up he says thank you very much again for the help you provide on hump days. You’re welcome. He says he when setting up a multi-city local lead gen site you have advised in the past few subdomains of the main domain for each city instead of using a page under the main domain. When using pages, I know that the SEO juice can be spread among all the city pages, but when using subdomains is the SEO just spread among all the subdomains to help each other one rank met each one rank better, or does each subdomain stand on its own for SEO purposes? Well, it’s a little of both Gordon because, again, a subdomain is treated as a separate entity by Google right. But there is the parent domain being the root domain. So you can the way I always looked at it was subdomains and other subdomains of the same root domain are called siblings, sibling domains, right and the parent domain being the root.
And so what happens is each one of the subdomains or sibling domains are their own standalone sites, which is good for protection purposes. And that’s what we’ve talked about. That’s the reason why I’ve always done that. Now, it’s funny because I really don’t do anything spammy anymore, at least not to the actual money sites. So I can probably get away with just doing the inner pages, but it’s still allowed. You’re still a, you know, and that it doesn’t mean that what we do right now, doesn’t couldn’t be considered spammy tomorrow, because we don’t work for Google. Right. And so even though I’ve never really had, at least for several years now, I haven’t had any issues with getting sites deindexed or penalize. I’ve always kept using subdomains specifically to minimize risk, right to reduce exposure, so to speak. Because as I’ve said before, if you put all of your location pages on the root, so their inner pages, right, and if you catch a penalty against any one of those pages, it could pull the whole site down and all of your other location pages.
Although again, as I said, the methods that we teach, haven’t knock on wood, they haven’t created any penalties that I’m aware of, for any of my own stuff, as well as any of our students, okay, that I’m aware of. And so you could probably get away with doing it on inner pages for management purposes, that would be much easier for there’s no doubt because you’d all you’d have just one site to manage. That said, though, just keep in mind that that’s putting all of your eggs in one basket. So if Google decides to take that basket, or destroy one of the eggs in that basket, it could very well hurt all the others as well. So back to the original question, a subdomain is kind of a standalone site in that if a subdomain was to catch a penalty, for some reason or another, it would only affect that subdomain, the route would be left intact would remain healthy and all of the other sibling domains or subdomains would also remain healthy, untouched, essentially, from that penalty that’s been levied against that one subdomain. So it’s isolates any potential penalty problems. However, if you were to catch a penalty against the root domain, it would automatically apply to all of the child domains or subdomains. Does that make sense? So that’s why we all I’ve done that in the past was to always protect the root against all odds, right? Protect the root. And then if I was going to do anything spammy, it would be on a subdomain level. And that was specifically for that reason.
However, what you can do is in this is something I’ve actually been testing recently, but I don’t have enough time passed to see in fact, I just talked about this on the last mastermind webinar, so 13 days ago, actually, about how to use subdomains and the root domain in conjunction to kind of power it up. And I can’t give away the the the method here because it can’t do that because it’s kind of an extension of something that we teach in our paid courses. But there is a way to still use somebody domains and use the root domain to kind of help power up the subdomains, with inner pages without doing anything that could catch it catch up a penalty to your route. But again, you know, as far as does the subdomains benefit each other, yes, it may not be quite as a quick effect or, or might not be as effective as inner pages. But here’s the thing, every one of those subdomains are still attached to the root, right. So again, the root domain being the parent domain is going to benefit now, you guys know we don’t talk. We don’t care much about metrics. We stopped caring about proprietary third-party metrics several years ago, but let’s just use one as an example because a lot of you guys will understand it this way. Let’s just use domain authority Moz’s metric and page authority is an example okay?
When you have a domain authority that sitewide including subdomains, right, so for example, if you have a domain authority of 20 five on the root, then your subdomains, when you create a new subdomain, it won’t automatically be 25. I don’t think so. But it will become it will benefit from the domain authority of the parent domain. And so what I have found over the years now that I’ve been developing these multi-location sites using subdomains is that at first, when you start developing, like, let’s say you start off with two locations, so you’ve got the root domain, and then to subdomains at, you know, each subdomain being four different location. And then you add, so you start optimizing, you know, doing what you do to get results. And then you add a third location. Well, that third location tech, you know, typically, according to my experience, will, will often start to get results faster than the first two dead, because it’s actually benefiting from some of the authority that has been accrued or you know, accumulated from the previous two subdomains and the route altogether, right. So as a whole, it’s now that that new subdomain is actually benefiting from the authority that has accrued from the previous two and the route itself if that makes sense. So then you add a fourth subdomain and you know, fourth location, and a fifth and a six. And what happens is I start to see each new location that I add, tends to respond quicker get results faster than the previous one, because it’s actually benefiting from the authority of the, you know, cluster essentially, that’s it’s the root domain, as well as its additional its other siblings. So, again, if you’re doing just inner pages, you’ll probably be going to get a faster effect from that. But I found that you know, as you continue to build out additional subdomains, they helped to, they kind of benefit or receive benefit from all of the previous subdomains as well. So they’re at their birth point, right. The moment that you create that subdomain, it really already has some inherent authority because of it being a subdomain of a root domain that has built authority or crude authority if that makes sense.
So, anyway, I can’t get into any more further of that, honestly, because I will be giving away too much. Come join the mastermind and will tell you all about it. So, Marco, do you want to comment on that at all or Hernan?
Marco: Now, just to validate a little bit what you’re talking about on domains, we see that domain subdomain. We see that when we do drive stacks, and we add additional folders and files, right? The more you add the more power that as you say, a cruise and I call it power. I don’t give a shit about domain authority or trust flow. I don’t give a crap about any of that its power. And so the more that you do have whatever it is that you’re doing inside the drive stack, the more power that you pushing through, and the more power that ends up wherever it is that you got that drives tech game. That’s why they work so well. Yeah. And so the more work that you do inside, the more keywords that you target, whether it’s keyword plus location or service, whatever it is that you’re doing.
You do more of it inside your drive stack. And before you know it, I mean, it’s just pushing tons of power wherever it is that you want to go. And we’ve seen people live from case studies that they even get an empty folder to rank before anything else rank. So it’s crazy the amount of power that you can do in this method, whether you’re doing it at the TL D and subdomain level or at the drive stack and G site level. Right?
Twitter Embed Code Not Displaying Properly In GSite
So if it says it says good day Semantic Mastery team thanks for this form to ask questions and get real answers. When optimizing the site, I framed Twitter the area stays blank with no message saying it won’t connect. Is that still okay? All right. I don’t do much Twitter stuff. But I know that if you just take a Twitter URL, tweet URL, a Twitter profile, URL, whatever and try to use an iframe create generator that it won’t show you have to go into Twitter developers and actually generate an embed code for it which you can do with like your timeline, tweets and stuff. So for example, you can take a Twitter profile and go to
The developers, I think it’s developers.twitter.com or something like that just do a Google search, you’ll see what I mean. And you can ask you, or even just go to Google and search, how do you create or embed a Twitter feed? And that’s what you would? Again, I don’t do much Twitter stuff. But if I was going to try, and I haven’t, so I haven’t tested it with G sites, guys, but you could probably it’s probably you’re using the wrong type of embed code. And that’s why it’s not displaying is what I’m saying. If you go generate the correct proper embed code from the Twitter developers site, or whatever, whatever it is, again, I don’t do much Twitter stuff, just like you can, you know, I recently I built Believe it or not, I built some PB ends recently because I was testing. I don’t use PB ends. Often guys, I very rarely use them. But I did build a few that I was testing and somebody product actually. And one of the things that they required was that you had made the site look, you know, very real. So one of the things that asked for was embedding a Twitter feed, so I had some persona profiles from some older since networks that I had built that had Twitter profiles with, you know, updates. And so I just had I had, that’s how I learned to go build this little embed code. And that’s a Twitter feed in bed, that you have to go to the developers console and sign into that account. And then you create it that way. And it gives you the specific embed code for that Twitter feed. So it’s probably that you’re using the wrong one. Now, I could be wrong guys. Because like said, I don’t do much of that stuff with Twitter at all. But I’m pretty sure if you’re trying to use just an iframe generator with a Twitter profile or something like that, it’s going to be blank, it’s going to not work.
Can You iFrame A Facebook Business Page?
Now, the next part of that question is, can you iframe in a Facebook business page? As far as I know, no, I Facebook has iframe breakers that won’t allow you to embed them anywhere using any sort of tool. If anybody has a different answer please speak up.
Hernan: I think you’re right Bradley on that on that and I haven’t personally tried to iframe Facebook but I know that you know, Facebook is kind of against that other than Facebook videos, you know that what you can allow and but you can embed that an iframe that but other than that, I wouldn’t know? Yeah.
Bradley: Yeah, I know. There are some like plugins and stuff that will allow you to embed a or you know, display a Facebook page. But it actually Yes, you have to connect it via API and all that kind of stuff like, so there are WordPress plugins that will do that. But as far as just an embed code from Facebook, I don’t think that’s possible. Once again, I don’t do much Facebook stuff. So I couldn’t tell you with all certainty, but I can I know that, like, if you try to just take a Facebook URL, and iframe it, it won’t it all, it will never display anywhere. I’ve never seen that ever work. So you have to use stuff that connects via API or authorize or what are they called Facebook apps or whatever. We actually create all that shit in order just to get even a Facebook page to show in like a widget area on a website.
Hernan: Um, so yeah, and they’re even more like they’re, they’re even more like restrictive with all of the privacy stuff that they’re going through. So that you may want to consider so.
Bradley: yeah, and then you try to iframe or when you try to embed a Facebook comments app you see what happens the previous couple on the Hangouts that and I get it I guess that’s because people can act that shit so right cool we’re going to keep moving. This chat is already thousand better than anything before devices that is cool thanks to Vaughn I’m glad you guys liked it for a bus the new battle call right revert I think that’s one of the guests says get repeatable oh that’s you that was you that’s maybe a farm setting up by a cat gotcha well mines Bradley hmm feisty forehead motherfucker in charge just in case you guys wondered what that was all about.
Do Semantic Mastery RYS Stacks Add More Value To An Existing Syndication Network & GMB Page?
Bradley: The humanoid says Marco I have an RYS Drive stack order pending and creating an RYS stack I have my syndication network complete in my see when creating a try so that I have my syndication network completed my GMB URL done. would it add more value when I have you build my RYS stacks. Thank you will thank you will
I know that was directed to Marco I’m gonna put my two cents in first before Marco answers. And if you already have your syndication network all your profile URLs to become target URLs as well. guys remember it’s just kind of about it’s just like internal linking right with your syndication network. It’s there’s no reason why you shouldn’t be powering up your tier one assets as well. So if you have all of that I would actually absolutely include those but Marco, that’s more question for you.
Marco: Yeah, I’m thinking that he wants to know if he should have the team, put them into the bill, by all means, that that’s your tier one branded, it should be included and then So when did he get the spreadsheet to hit with link building. That’s what’s going to get hit your tier one branded your GMB and everything that’s inside that drive stack. So yes, by all means, have at it, and you’re going to see some really good results. I’ve been getting a bunch of testimony.
By the way of about people having to build links to their dry stacks and then the drive stacks just going crazy. Yeah once they get some the link building done so yes have added the same thing with the ad ID page. I’ve done some testing with that and just and that’s what I loved about it. It’s one of the easiest methods because all you gotta do is go submit link building gig order to you know, I wouldn’t say to just anybody but Daddy has got it down to a science and just taking like the ad ID the iframe loop stuff that we’ve talked about and again our paid courses and almost all of them it’s available that that just works really well and again, that’s just what that magic of I frames and when you combine that with Dr. stacks or even dr stacks alone, but that’s part of it because of you know, iframe in that gets done in the site, everything else so it’s just incredibly powerful. And just hitting those that’s the beautiful thing about it guys is you know, the daddy has link building pack service which is in MYB, right? They’re still spam links, but he’s good at what he does. He’s a pro, he’s a professional, there’s no doubt and because of that, he knows how to make it really effective. And then when you use something like Google assets as the target or Amazon domain as the primary target, then it can take that kind of abuse like you can hammer away at it, and it can take it and filter it like a champ. In fact, it just kind of powers it up. Now, it’s not something that I would ever direct to the money site, but you can do you know what I mean, but you can do it two very powerful tier one assets, which is why we developed the way that we do so that’s why we don’t even use VPN, who needs a pbn? When we can use Google and Amazon assets to create the same effect and then you spam links as opposed to and I call them spam and everybody who want to do spam. But guys, I mean, that’s what link building tools do they create spam links, you can call them whatever you want. That’s really what they are. Right and so pbn links are technically spammed links to you might be buying links from you know, a domain that has good metrics, but unless it’s super well themed and all that they’re typically spam links anyways, you know what I mean? So it’s just it’s about how you use them and what you point them at. And so we recommend doing it the way that you know, at least our method we use our method for specifically for a reason. It’s efficient, and it works well. Right.
All right old school, like daddy says, will it be set up like this tomorrow? Hernan? What’s tomorrow?
Hernan: The webinar? webinar or mastermind? Yeah, now it’s gonna be on a mastermind. Yeah. It’ll be in the regular mastermind.
Bradley: Jim, think that’s when? Yeah, just the regular master the live mastermind webinar page, just like we’ve always been doing over there. I we haven’t had any problems with that over there. Now it’s in the bond site. Yeah, right. The membership site, right.
So as far as I know, we’ve never had any problems not one complaint with it over there. We had a problem with the Disqus chat app. on these pages for some reason I think it’s a Click Funnels issue like it just didn’t jive well but on the traditional mastermind webinars inside the membership site we haven’t ever had a complaint on that so if I’m wrong and you guys got some complaints about it to make them known to make them known over there in the Facebook group not here.
How Would You Strategize Sending Out An Email Campaign For Over A Year?
I blue panda whoever that is, is hey guys hope this Jeff Oh, what the hell? That’s the same as what we had before. Maybe not okay. Hey, guys hope this chat function works better than this. That piece of shit Facebook jet cheese. Yeah. Or Geez, you’re right. That was terrible. Okay, onto my question. I have a list for my niche that is big enough to send 1000 emails per day for over a year. Wow. This is simply a law of big numbers campaign for my client. These will be a one time blast. Either they respond or they don’t and the next class goes out the next day what would be the best way to approach a list of this size style of sending? I don’t know I’ve never spammed at that level before. Spam demon.
And that’s exactly what you’re doing. So the best person to answer that question is unfortunately not here. That’s Chris, our partner, Chris, he, he’s been doing that kind of work for four years. He can give you the best advice on that. But he’s not here. I’m sorry, he’s traveling. Yeah, the only thing I would know to say is that make sure that you have plenty of sending from domain email account. So in other words, making sure that you’ve got several many, many, many different email account setup, you know, that you can send from because you’re probably going to burn every single account that you send from like, almost every day.
I don’t know for sure, because it depends on how clean your list is. But typically, when you’re sending out mass emails like that, from a particular account, especially 1000 per day, you have to have accounts that have developed some sort of reputation for or else when you go to hit send on 1000 emails from an account that’s not really seasoned. It will you know, the is the internet search or email service providers will throttle those accounts and not the inbox. You know a bunch of them and also with people will start hitting the spam button which it’s likely if they were unsolicited emails, you will get a lot of people hitting the spam button, it will flag that particular domain account for or domain email excuse me for spam and so it will like they’ll just stop unboxing her nine you were going to comment? Yeah, yeah,
I agree with you. What I was about to say is that if you want to, you know, reach out to Chris just post in the Facebook group and maybe take him I don’t know if blue pen is on the mastermind group. Yeah, if you’re in the mastermind, we could get to it. You know, Chris will give you a lot of help out there. Otherwise, you could try it in the free Facebook group and I don’t know how much he’ll reveal about something like that there. But yeah, that’s the only problem like guys I talked about this a few weeks ago, but you know, I got I’ve unsubscribed from just about every single marketing list that I’m I’ve ever been on.
Over the last several months, because I decided to get really focused and you know, buying shiny objects and getting pitched new training, you know, methods and stuff like that all the time was really, and I, you know, there’s they’re kind of happens in cycles. I know a lot of you guys we’ve I’ve talked with a lot of our mastermind members over the last several months I do calls now with, you know, one on one calls with mastermind members, as a new member, you get a one on one call with one of us. And then every quarter or so I try to open up the ability to have another 30 minute call with me so I can kind of help you know, find out more about people in our mastermind and what struggles are going through and offer some guidance and and and, you know, 90 days to six months and three to six months, I have another call with them, find out if they made any progress, and they’re going to have new issues at that point. So one of the things that I’ve heard a lot through those calls without calling anybody out is that, you know, constantly being bombarded with different opportunities. And that’s because we’re all marketers, right? And so we’ve gone out and been signed up for whatever ours, which puts us on email list or we bought products, which puts us on email lists. And the next thing you know, we get hammered and you guys can all relate I’m sure you get hammered and hammered and hammered all the time with solicitation offers for training or for software or tools or services and all that kind of stuff. And you know,
I found that although they may be interesting and sometimes entertaining to go like watch webinars or to go check out the new sales page of the new tool that or software or WordPress plugin or whatever the hell it is, that typically just distracts from making any progress a real progress in my business and you know, over the years I’ve gone up and down with that, you know, sometimes a more susceptible to that other times I’m not but over the last many months now I really just started to unsubscribe from you know, ton of people’s emails. The reason I started saying that was because my oldest email account that is the account that I use, it’s a Yahoo account, Yahoo mail account, that’s the one that I used to always sign up for stuff like I don’t use my main Gmail accounts for for to sign up for lists or two webinars and things like that, because I knew that I get on a spam list, right and people would start spamming me. I’m still getting a ton of spam over there. But I’ve never voluntarily or I very, very rarely voluntarily used one of those primary Gmail type email addresses for signing up for that stuff. But I had a Yahoo mail account that was just getting spammed to death. And so over the last several months, I have really, really gotten a much better handle on that too. Because what I’ve done is I’ve gone every time I get an email now I just daily maintenance Now, every single day, I go through my Yahoo account probably two maybe three times a day. And if there’s an email that came is comes to me that I was unsolicited, which is you know, it’s they don’t come nearly as often as they used to now, I open up the email, I scroll right to the bottom finance subscribe button, I click it and make sure you know in the page reloads that it’s that in the net new tab that I’ve unsubscribed. Then I close that tab and I go back in and I click the spam button and Yahoo
And I do that every single day. And, you know, I used to get literally dozens, sometimes hundreds of emails per day, as many of you guys can probably relate. And now I swear to God, this is no bullshit over the last, probably five to six weeks now, I might get two or three emails per day and some days I don’t get any spam or unsolicited emails anymore. And that’s because I’ve gotten into the habit of doing that. So now it’s much more manageable like that, that email counts almost like a clean account. Now I do still get occasional as I said, Sometimes I’ll get one. Sometimes I get two or even three spam emails where it’s another internet marketer that bought my name off the list somewhere and sends me some bullshit email about the newest WordPress plugin. But I open up the email, I go straight to the unsubscribe button, unsubscribe and then come back and hit the spam button. And so it’s really really reduced that now the reason I said that was because if you start emailing people with unsolicited emails, you’re likely going to have many of them going to hit that spam button and that’s going to tank your deliverability, just like that. So if you’re going to be doing that sort of a strategy, you’re going to need a ton of email accounts ready, essentially one per day and even that, I don’t know that I’d send 1000 per day from one account. I probably split that up across multiple accounts. Okay.
Can You Still A GSite And Empower A Client’s Money Site If You Don’t Have Access To Their Email Account?
Anyways, it says when working with clients and you don’t have access to their email account, can you create a G site for them embed their properties and deliver the power to the money site URL? Well, yeah, I would never ask for access to my clients Google accounts ever never do I asked for that. So that’s how we do it right? We create and fits if it’s the same fits as I know that we used to be in our mastermind you should know that. And it might not be but ya know, like, for example, we just we create for clients created or even if for you guys that buy stuff from us, we’re going to go create a Google account.
To create your assets, the same thing with my clients, I go create a Google account, right or if they’re on G sweet, which some of them are, but most of them aren’t, then I have them add, you know, create an email or user account for me. And then I will end up, you know, giving me they, and then I asked them to give me permissions for to access the other accounts, like our Google Apps essentially within that account, right? That makes sense. And guys, you know, send a screencast video tutorial video to your users. So for example, I don’t ever ask for Google account access, but I do ask for to be added as a Google My Business Manager to their GMB for example. Right. So how do you do that? Well, unless you ask for their login details and go do it set, you know, add yourself as a manager, you know, add yourself as a manager, you got to ask them to do it. So if they don’t know how to do it, you got to provide them with instructions. The easiest way to do that, in my opinion, is to just do a quick tutorial video and show them hey, show him another GMB account. say look, login go to business google. com
Left-hand sidebar, you’re going to go click users, this little box is going to show you’re going to see a little plus icon at the top, click that to add new user at my email address from the drop-down, select, you know, manager, not site or not owner, just add me as a manager and then click you know, invite or send or whatever the button says, and I’ll get an invitation and then I’ll go be able to access you can do the same thing, if they have, you know, if you wanted it to be hosted on their main Google account, like a G site, which is unnecessary. But if you wanted to, you could give them instructions on a go into sites, google.com and add me as a user or manager, whatever, give me permission to be able to access that app within your Google account. However, it doesn’t matter because you can create the new account, build everything under the new account and then add your client Gmail account as a manager and then transfer ownership if you needed to. But again, it’s really unnecessary. It doesn’t matter who the Google account is. You can push the power the SEO juice anywhere you want. Okay.
Facebook Embed Post
Facebook also gives you an embed code for each post. Really? Yeah, it does. You so you can embed a Facebook post? Yes, that is correct. When did that start? Yeah,
it’s always been there. Yeah, it’s been rough. But Jay get. So if you get if you create, like, for instance, if you create, I don’t know, post with a link or a post with an image bubble, blah, then you can embed that somewhere. So it has to, it has to be on in your timeline. Or it has to be like, like on an open page. It can be like, if it’s a closed group, you can’t do anything with it. If if it’s a member, whatever it if it’s hidden or secret or Harvard. I don’t know too much about Facebook. I’m just there answering questions. Yeah, but if it’s open, right, and if it’s public, yes, Google will not Google Facebook will give you an embed code for that post or for whatever it
Is that you’re doing an image or video. But in those at one post though, right, correct, I don’t I think that you’re right that there’s an X breaker if you try to embed the like the entire face. Yeah. Yeah. And it has to come from a, from a Facebook page, if that makes sense. Not from a profile. You know, even if the profile is public, there’s a lot of, you know, stuff going on with privacy and whatnot. So it needs to come from a Facebook page, which is what your clients are going to be using anyway. Right. So um, so yeah, but that’s, that’s another caveat that you want to have in mind. Yeah, well, I mean, okay, so that may mean that that’s cool. And all but you know, unless you’re going to go in and update the iframe, or the embed code on a regular basis on your sites. I don’t see how I mean, obviously, if you’ve got I guess one post that you specifically trying to power up then yeah, and you could embed it and then hammer and you know, the G site or wherever you’ve got an embedded with links or something like that, but you know, typically I like to set up the iframe that is going to update dynamically. So I publish content and it’s on an automatically be in the iframe that I’m trying to power up. Do you know what I mean? So that’s cool. I didn’t, I wasn’t aware that you could embed individual posts, but say, that’s cool. I just learned something. Yep. Very cool. Yep.
Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords
Okay, so Gordon’s up again, it says, Thanks a lot for your previous answer. You’re welcome. He says, which brought up this question and used to be okay to use duplicate content for different sites targeting and local niche in different cities, just changing the location info one site for each city. But is that still true? I’ve never done that. Gordon. Honestly, I’ve always advocated for using unique content for all those and that’s specifically because, at some point, it could be, you know, toxic, it could you could end up catching a penalty because it is all duplicate content and duplicate content, guys, it’s supposed to be on the same domain, I get that, but on the same subdomains, you know, I don’t I don’t like that because it’s not as effective.
So what I’ve always always always suggested Yes, it has worked, you can just swap out location information. So like essentially the city modifier within the content. But it’s inexpensive to have a piece of content written and then have it rewritten, it’s a lot less expensive to have it rewritten than to have original content written for each, which by the way, when you go to a content farm, none of its original, all they’re doing is rewriting other content that they’ve scraped from the web, just so you’re aware of that, guys, when you go buy an article from a content farm. It is a rewritten article from something else on the web that they scraped, that’s it, there’s nobody there is actually writing an original article. all they’re doing is going easy and articles or somewhere else scraping an article and then rewriting it and usually it’s rewritten very poorly, by the way, but what I’m saying is you can go out and order an article, habit, you know, Britain for whatever, let’s say it’s 1000 word article, and it cost you 40 bucks. And then you have article rewrites. So let’s say you got six locations six subdomains where you got the URL
So that you paid 40 bucks for that, but then you order five rewrites, it might cost you $8 per rewrite. And now you’ve got six, original, unique, let’s just I’m using air quotes, but six or unique articles that are going to be more effective, in my opinion, long term, then having the same piece of content used across multiple sites where the only thing you change this is the location modifier. So that’s how I’ve done that, guys. I’ve got lead gen assets out there with subdomains with 20 subdomains, and they each have their own unique content. You know, and that’s specifically for that reason.
You know, again, it’s your call, I’ve always wanted to build long term assets that will rank and produce revenue for me for years, and I’ve got many of them. And so, you know, again, it’s all I always think about, it might be a little bit more expensive, a little bit more hassle on the front end. But what’s more of a hassle having assets that stopped producing or start performing poorly, because of you took shortcut cuts on the front end. You know if they’re producing revenue for you and again guys I don’t know if it works or not because I just don’t do it. I don’t know if it still works or not but other people may be able to comment and say oh it works fine that’s fine if you want to build your business that way do it you know, there’s it’s up to you. So I don’t recommend it though. Honestly, I try to do the work up front so that it will produce for me for the long term and I don’t have to continually worry about that shit.
Do you remember that when they first came out with pandas and penguins? What that what Google was asking for rich unique relevant content that’s updated on a regular basis how often they repeated that that was when the doofus what’s his name was still with with with the spam team gotten Matt Cutts right. When that was so that this is they kept asking them they didn’t they keep doing it over and over fresh, unique relevant content updated on a regular basis. But the telling you that for a reason the bot feeds of content
Now I know that people have done tests when and where, you know, they’ve used Latin. And it ranked, but there were still keywords interspersed with that Latin garbage that made it rank and that’s what the bite is feeding off. It’s feeding off that information that you’re giving it. And if you just keep pushing the same information over and over, we have seen this, again, we always test guys is why we can give you the answers to these questions. We’ve seen it time and again and local GMB Pro, that if you use different posts, that if you do it regularly, whatever regularly means for your niche because niches a different each unique niche will react differently to the post frequency. But we know that if you use fresh, unique, relevant content, update on a regular basis, fresh images or you make Google think that they’re fresh images
Marco: don’t even have to be, it’s just all about feeding them but the information that the bot is coded to look for. It’s looking for these variables, right the keyword in the right places, and in the right amount and then information. And, and it’s also looking at how a real person interacts with that content that you’re displaying. And whether that person finishes, whatever action they set out to do. All of this is part of it. Now, if you give people the same information over and over and over again until you change this is a little bit eventually that gets stale, and the bodies will be able to tell how people react to that. And the one thing you’d never want to do is you never want to send us a negative signal. We always concentrate on feeding them but the positive signals that’s going to get us positive actions and reactions going to get us better placement.
going to give us knowledge panel displays is going to get us calls. And it’s going to get us web site visits, and whatever else, right, whatever else that we’re looking for. But it all starts with your content. And yes, you can feed garbage. But eventually, what will happen is it’ll get the index just like it happened with that test website that was done. But that one was just to show what you could do with the content place in in in the right areas. And in the right amount. Guys, don’t trick yourself into thinking I’m going to take the easy way out and just change the location. Give people a reason to think about it. Think like the end user, right? If I’m going in there, and I’m looking to have my problem solved, and I keep seeing the same garbage over and over. I don’t want to deal with that. I want someone that that’s talking to me as the end user, and someone who’s going to help me solve my problem, become problem solvers and you’re going to go a long way towards really developing your content in a way that people are really going to enjoy interacting with, and in the long run is going to make your whole lot more money than taking shortcuts. Yeah.
Bradley: All right. We’re going to wrap it up here in a minute. But if it says mastermind calls from Bradley are awesome, relevant, timely, and actionable period. Thanks fits. Appreciate that. Yeah, I’ve enjoyed those calls. I had a couple of this week already. So again, I appreciate that. And then lastly, Gordon had posted one more question. That’s fine, Gordon, we appreciate that. He says, since relied on questions, I’ll ask something else. And this is a good question.
Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords?
He says when creating local Legion pages, is it better or easier to create a different page for each keyword or to try to rank a single location page for a bunch of different keywords? Yeah, so that’s a great question. Because several years ago, that was the method was to it was and that was the industry, right? The traditional knowledge, right was to go out and create. Each page would be optimized for a singular keyword. Right. That was really how silo structure was started.
be taught was, you go out and you create a silo and then you collect the supporting keywords for that silo and then you start creating posts within the silo that each post is optimized for one keyword. And that can still be applied today. But the thing is, though, you’re better off. So let me back up for a minute like with a complex silo, guys, there are categories and subcategories, right? And so what I’m saying is it used to be it was taught for a while the best practices was was to create your top-level keyword would be the top-level page, your top level category. And then for your next tier down of keywords, right, you’re supporting keywords, you would create a subcategory for each of those keywords. Right, so that’s a child page. And then at your post level, you would go out and take longer tail versions of your second tier keywords and you would create individual posts for each one of those that would link up to your sub-category pages, right. And so that was very granular It was like Uber optimized content. But after panda three or four I don’t even remember which one it was but it was sometime around 2014 timeframe we started noticing that that was less effective and now and that’s because guys the algorithm has gotten so much better and understanding natural language right it with AI and rank brain and all of that it understands content and its totality now a lot better than it used to, right it’s Google’s gotten incredibly advanced in that respect. And so now you can actually have longer form content that targets many semantically related keywords that’s the key right? So instead of going out and creating multiple pages, which is kind of a bitch anyway, and it’s it’s really makes as Marco was just talking about, it makes for a shitty user experience to if you go to a site and you have to click to another page to learn more about a very similar keyword anyways or product or service. So it just becomes repetition over and over and over again. And that’s less effective. So you’re better off creating a long-form piece of content, as it as a page that has a lot of your relevant similarly related keywords within that page, you can even have somewhat broader topics combined on the same page. So provided that they’re segregated by correct segments, or headings, and other words, sections within the page. So you know, and I’ve experimented with even ranking one page websites guys for, you know, multiple types of keywords like that wouldn’t even be in the same silo. But because of the way that you organize the content on the page, you can still rank for that. Here’s another example, using like Table of Contents or navigation links with hot links that go to those sections on the page. So that’s a good way to kind of set to analyze the content within a page to where you can only you can have one page that can rank for multiple keywords or themes that make sense. So to answer your question.
I wouldn’t go with optimizing for singular keywords. No, don’t get me wrong if you’re if you’re doing short blog posts, for example, I target, you know, with GMB posts a lot singular keywords, I mean, we still I still sprinkling variations of that single keyword, but there’s one primary keyword typically for me, for GMB posts. So you can still do that. But for your pages on your site, right, I’m talking about posts doing that. But for your pages on your site, which are typically what you’re trying to rank, you’re using posts to support the page, right? So for pages, I would recommend going with longer form content instead. That’s why I don’t usually recommend using complex silos anymore because you can accomplish it with simple silos, which is just categories and page, top-level categories and pages and then post supporting posts. Because complex structures are exactly what their name implies. They’re complex. They’re hard to manage. It’s hard to map out in the beginning, and it’s, it’s honestly, I think it’s overkill for most stuff, especially for local it’s overkill for most local things. All right.
Okay five o'clock I’ve got to go but I am going to read this comment real quick Jim says FYI everyone I placed an order for keyword research it was actually too good with too many keywords but they do break it down and suggest which keywords you should target which ones are good for silo and for supporting keywords. Don’t hesitate to order you won’t regret the quality time saved that it takes the guesswork out of it. shipped Marco trains them. Hello. Thanks, Jim. Jim. So, Alright guys, everybody. We appreciate you being here. I’m kind of digging this app even though it looks old school. It’s kind of cool. what you guys think. I like it. I mean, it works. Yeah. Works. Nobody’s complaining about getting locked out of any account so far. So we’ll see. All right, everybody. We’ll see you guys tomorrow on the mastermind and everyone else next week. Thanks for being here, man. Later see
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232
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Click on the video above to watch Episode 232 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Hernan: Hey, everybody, welcome to Hump Day hangouts episode hold on episode 232 My name is Adam Moody. I’m reading the script that has just said and it’s pretty cool to have you guys here. Today’s the 17th of April and this is looking good. So I’m just going to go and you know in honor to or beloved Adam and Secretary which will be going to be missing on this episode. I’m going to be saying hi to everyone on the list as I see them. What’s up, Marco?
Marco: Oh, I’m first Holy fuck the Latinos first today.
Hernan: Yeah, man.
Marco: We always end up in the back of the bus, but here I am, man. I got a little bit of a cold but I’m still enjoying the beautiful weather. So that’s life. You know, life sucks sometimes. Yeah.
Hernan: How about you Bradley? How’s everything man?
Bradley: I’m happy man I’m happy to be here. Things are good. So yeah, we got a very few questions on the new chat app guys we really apologize about that piece of shit Facebook app that we had on here for two weeks and it got every everybody that commented last week apparently got their Facebook account locked. It was nuts. And anyway, I apologize for that we had no idea was going to be like that I got my I got locked out of my account, or non did Marco did. Several of our mastermind members. It was Wow. Anyways, we apologize, we had no idea something like that was going to happen. That’s why we got this new one on there that looks kind of funky. But it’s kind of cool because it I mean, we’re going to find out if it’s cool or not. It looks old school as hell but it does give us the ability to post gifts and you can sign in and create an account so that you can actually put your image there which I recommend you guys do so that we know who we’re talking to. But if you want to stay anonymous that just use the use it without logging and that’s up to you. But anyway, so moving on. Hopefully, this will be satisfactory. We’ll see.
Hernan: Yeah, yeah, it sounds good man. So we have some people putting Jeff’s or gifts already. That’s pretty cool. So a couple of things that we usually do. If you’re new to semantic mastery, welcome, good to have you here. Don’t forget to subscribe to the YouTube channel. If you want to know more about how we do things, you can go to semantic mastery calm for a slash hump day to be notified every time we go live. And you can come and ask your questions. This is free 100% free. We’ve been doing this for the past seven or five years. And it’s been awesome. So thank you for being here. And if you’re not new to semantic mastery, thank you, thank you for the support. This is awesome. Don’t forget to if you want to step by step repeatable system to you know, rank your websites whatever those are local websites, new websites, age websites, go to Battle Plan out semantic mastery calm and get the battle plan and if you’re ready to join a group of people that are growing their local marketing agencies and whatnot, come to the mastermind which is mastermind.semanticmastery.com. And for all of your done for you premium done for you with SEO services with the stamp of approval of semantic mastery don’t accept second options go to em gee, Why be the SEO and you will have everything that you will ever need for your you know, delivering needs because you shouldn’t be doing the link building you should be growing your agency that makes sense. So those are the announcements I think I nailed it. I might have something I’m going to paste Now I need to copy and paste some stuff on the thing so so yeah, there was we got I guess,
Bradley: Let me tease what you’re doing tomorrow or non so that you don’t have to toot your own horn. We got, we’ve been doing kind of a series in the mastermind. We’re probably going to end up launching a product around it anyways, but it’s Pay Per Click marketing for local and how to get results. We had a course that I produced about two, maybe two and a half years ago now called Local Kingpin. And it was specifically for using Google AdWords obviously, it’s now Google ads, but formerly Google AdWords for setting up lead gen assets and dry and using, you know, producing leads for local businesses, either on a client basis or even on a lead gen basis where you’re selling leads. And that worked really well. But the Google Ads dash dashboard, the whole platform has evolved a lot in the last two and a half years, considerably. And, you know, Google Ads themselves for search ads, excuse me, so search ads are rather expensive, you can still be profitable with that. There’s no question but it’s fucking expensive. So I’ve actually gotten away from using search ads and get more into using display ads and YouTube ads and remarketing obviously, and it works really well because the display ads are the display ad platform is so much better than it used to be. And you know, years ago when I had developed the local kingpin training
It was in that method that I was using display ads. Suck it, they might have worked, but it sucked setting them up because you had to go out in the order or design your own banner ads and you had designed them and all the various sizes that you wanted to display them in. So the leaderboard, and you know, this 350 by 250 rectangles, you know, all these different sizes. And so it was a pain in the ass, I would hire a graphic designer to develop a set of banner ads, and that would be one set of banner ads, and it might cost me 50 or 60 bucks. If you wanted to split test, you’d have to pay for another set of ads, right. And so it was just it was you’d have to wait for you know, several days to get them back from the designer. And it’s a real pain in the ass. And so it wasn’t very efficient. And it wasn’t very effective unless you really split test a lot and then found a winning combination of ads. But now what you can do on the Display Network when you’re setting up display ads is you actually just import photos, it photos and images and let your logo as well and
It’s a square version and rectangular version for each. And then you get to add up to five short headlines, one long headline and then up to five descriptions. So and there’s, you know, character limits for each. But then what Google does is Google will create responsive display ads out of just the images that you upload it to just regular photos will work or graphics, either one and then will automatically start rotating through your various headlines and descriptions to find out which gets the highest click through as an engagement. And then it will start to auto-optimize the campaign and start serving the ads that are the combinations that performed the best more and more often. And so it’s so much easier to set up a campaign now. And although obviously, display ads don’t convert nearly as well as like search ads do, it’s a fraction of the cost guys, and with the audience targeting that Google Display Network has now or Google has period. They have what they call in market audiences and life event audiences and you can even create custom intent audiences.
is now based on keywords which are really cool. I just started playing with that actually. And so if you go and find the you know in the in the in the in-market audience targeting settings if you can go in and find an end market audience for the businesses that you’re generating leads for then those tend to be very good and like for me for contractors typically a the average cost per click runs between anywhere between about 85 cents to $1 50. So somewhere in that range depending on what type of contractor it is that I’m generating leads for. And so that’s a fraction of the cost it just for it’s just quickly for some perspective here, for roofing leads, for example, it could in some of the areas that I do SEO work and generate leads for roofers of roofing. A click for search ads for roofing type keywords can cost 35 to $40 per click. And you know, typically an average conversion rate is somewhere anywhere between 32
40% right, so you’re talking about three clicks to get one lead at $35 per click, that’s $105 per lead. That, to me is incredibly expensive. But with those, if you can there in the market audience targeting, you can actually see that there are a roofing odd Roofing Services in the market audience, and you can use that for display ads. And maybe this says you pay $1 per click will just use a nice round number. And it might be a 10% conversion rate as opposed to 30 or even a 5% conversion rate, which means you need 20 clicks to get one lead, but 20 clicks at $1 to get one lead guy think about that as 20 bucks per lead as opposed to 100 bucks per lead when you’re using search ads. So keep that in mind and that’s for cold traffic. But also for remarketing purposes. Like honestly, if you’re not using remarketing in you’re doing Client Services, you’re nuts because it’s just an inexpensive way to get additional traffic back to
The site and even if that traffic doesn’t convert a lot, a lot of it will, but doesn’t convert into leads. It’s a great branding tool to help that business to gain brand recognition so that people will think of them and go search for their brand name when it’s time for them to need their product or service because they’re constantly reminded of that business. So, long story short,
we’re going to work we’ve been doing a series of training inside the mastermind about using Google ads for Local Lead Generation, not search ads, but display ads and YouTube ads and remarketing ads. And tomorrow Hernan being the Facebook marketing expert that he is, he’s coming into the mastermind to do a full training on how to use Facebook ads for Local Lead Generation. And then we’re actually going to probably be packaging all that up over the next 60 to 90 days at some point and then launching that as a separate product as kind of an update to local kingpin, but we’re going to rebrand it because it’s really going to be a whole new course. Did you guys lose me?
Hernan: No
Bradley: I got a frozen screen. Okay, yeah, there you go. Okay, so anyways, just kind of wanted to teach you guys a little bit on what’s going on in the mastermind tomorrow. Those of you that are the mastermind a lot there’s been a discussion thread by the way or not, did you see the discussion thread in the Facebook group, but are saying that we’re going to rope you into actually contributing more than just the mastermind because they want a full soup to nuts type train. Yeah. So yeah, well, yeah, if there’s a need for it,  you know, the mastermind has the privilege that you know, if you guys there’s a real need about, you know, a specific type of training that you guys want to go after, then we can make a series there’s no problem about that. We’re all about, you know, serving our members as much as we possibly can. So that if that, you know, we have a good response tomorrow, that’s potentially going to happen, at least initially within the mastermind, and then we’ll go from there. But yeah, my idea is to cover as much terrain as possible tomorrow specifically, and then if we need to do another iteration of the, of the training or you know, walk you guys through a couple of case studies. So for instance, I was going through one of the clients that I manage, and we, so he’s a chiropractor. He’s a local chiropractor, and he has four clinics in Dallas. And over the past, I would say over the past six months, we have spent around $160,000 in advertising, and we have generated almost 4000 confirm appointments to those four offices. Now that is rough. So he is charging $49 per appointment, right? It’s an intra massage offer. So he’s charging $49 per appointment. We’re getting him we’re getting those appointments for around 39 to $40. So he’s, you know, making money on the front end, but that’s not even the best thing. The best thing is that each customer forth to him on average $300 you know because they show up to his office and they buy a bunch of stuff and they buy additional massages and they buy so that’s
Average and that’s on the low side. So there’s, there’s effectively we have been moving the needle real hard. He’s super happy Of course because he’s growing. He’s expanding locations and whatnot, and some of the stuff that we were able to implement for him. We will be talking about tomorrow on the mastermind, so it’s going to be pretty cool. Yeah, awesome. Yeah. Alright, so the last thing we’re going to tease before we get into questions, which we were kind of just hoping that more questions would fill in this chat box anyways, uh, we’ve got video lead gen system
to Dotto really is launching next week, next Tuesday. As a matter of fact, we’re going to talk about it well, the first part of next week’s webinar, Hump Day hangouts is going to be where we’re going to, you know, kind of get into some detail about what it’s about and all that because I completely updated it so that still the old training is there, the old method, which I did for years, but over the last several months, I’ve been really redeveloping that method to make it more streamlined and efficient, something that a lot of it can be outsourced, but also just to make it to where, even if you were doing this yourself like, you know, managing the all of the video lead gen or video email campaigns on your own, I don’t recommend that. But if a lot of people still going to do it on their own anyway, it’s a lot more efficient now to where what used to take roughly 20 to 30 minutes per video email to send out. Now what will take you just two to three minutes No kidding, there’s there will be a setup period on the front end where you can’t get into the method here, there’ll be a setup period where it might take you an hour to get everything set up. But then from there for every prospect you want to mail to, it’s literally two to three minutes. And that’s it. And so it’s a hell of a lot more efficient. And I’ve tested a lot of different follow-up methods from that as well to once you are notified of engagement and I talked about all of this in the training and found several different methods that work really well to the kind of get the conversation going and stuff and so I go into great detail. It’s basically a whole new course but you’re still going to get the original version, as well as the Everything’s under
The same membership site now. So there’s the original version, which still works, but it’s a bit more time-consuming. And then there’s the newer version that can be applied to pretty much any sort of marketing service I use specifically one, were really two types of methods for monetizing it. In the examples and in the training, I talked about how to use it for monetizing lead gen assets. And then I also talked about for client services, if you’re just doing outreach for clients instead of lead generation service providers. Then, you know, there’s a method I talked about specifically optimizing GMB stuff, but it can be modified or an applied to pretty much any sort of service that you offer. So if you’re a digital marketer does Facebook ads like her non for example, you could still use the video lead gen system, you just obviously are going to talk about how you can get results with Facebook as opposed to how you can get results with Google My Business. So any of you guys one of the things that we do is we surveyed you guys on a consistent basis to find out what what-what our audience needs, and something that comes up all the time is client getting right? securing clients and that kind of stuff. And so that’s really what this was all about. It’s so that you guys can go out and least get the conversation started. It’s not sales training. I’m not real good at sales unless I got a referral, like been referral but as far as getting the conversation going for prospecting, it’s an outstanding way to do it’s very unique, you’ll get a lot of responses that way. And then it’s really going to be up to you to present your offer in such a way that you close the client, you know what I mean? Or the prospect at that point. So anyways, be on the lookout for that guys. Next week, we’re going to do like we typically have done in the past, which is a limited offer on the front end for 24 hours and then the price will go up. And that’s typically how we do that. So be on the lookout for that next week.
Okay, anything else? I think we’re good.
Alright, cool. Let’s get into questions. Alright, so with our 1989 looking chat box, which kind of cool though. Let’s get into it will start at the top
What Are Your Thoughts On Keyword Research Ninja?
KT says what are your thoughts on keyword research ninja? I have no thoughts on it whatsoever I’ve never used it I really don’t use any keyword research tools anymore other than Power Suggest Pro, Google AdWords you know, the Google Ads keyword planner for because I still do PPC stuff. And then we have our own in-house keyword research product that is like anytime you need keywords, that’s, you know, our go-to source now is MGYB? We have the keyword research done over there because it takes hours to compile a good list of keywords. Really, you can spend hours doing that and organizing the keywords into silos and you know, proper themes and that kind of stuff. And that’s what our, you know, our product on keyword research is specifically it’s you know, our assistant or employee that does all of that have access to multiple tools, SEM Rush, Power Suggest Pro, you know, all different kinds of tools that she uses to actually develop these reports and puts them into silos and all that kind of stuff. So different type of intent keywords, commercial intent, informational queries, that kind of stuff. So it just makes it super easy. So honestly, I can’t give you an opinion on any of those keyword tools because I just don’t use them. It just requires too much time in my opinion. And I’d rather outsource that or use a simple tool when I’m going to do it myself such as Power Suggest Pro. Marco or anybody else wants to comment on any of those.
Marco: I agree that that’s all I use. I use our keyword research. I mean, I taught them how to do it for a reason it’s based on the way that you do it. And the way that I do it, which is Google Trends and power suggest Pro with Google ads, right the Keyword Planner Tool, and but the basis is right there. Then we go into everything else and we drill down as much as we can get as much information as possible go to Answer the Public. We just use just a ton of different tools that we can get all of the keywords. I mean, you get thousands sometimes I see our report come back, and it’s 7, 8, 9 thousand keywords strong. And I’m thinking, this is like the best way to take down a market. Let me if you really need to start and understand your market and the words involved in your market. There’s nothing better. I mean, I don’t know I can’t speak on keyword research Ninja, it might be fabulous. But I can’t say anything other than the way that we have it set up works perfectly well for what we do. Yeah.
Bradley: Yeah. And again, it’s the amount of time that goes into that, you know, I got away from doing it myself because it just takes too much time. Especially to Oregon. Like it’s easy to spit out a bunch of keywords with a tool but to organize them in proper themes, you know, and basically silos and that kind of stuff and intent type people words like that’s yet I mean, as far as I know, that’s manual. I don’t know tools that actually do that maybe keyword research and into does that. I don’t know, I don’t even look at tools like that anymore. So, unfortunately, I can’t give you a good answer to that.
Does Using Subdomains Produce Better SEO Juice Than Using Pages For Multi-City Local Lead Gen Site?
Gordon’s up he says thank you very much again for the help you provide on hump days. You’re welcome. He says he when setting up a multi-city local lead gen site you have advised in the past few subdomains of the main domain for each city instead of using a page under the main domain. When using pages, I know that the SEO juice can be spread among all the city pages, but when using subdomains is the SEO just spread among all the subdomains to help each other one rank met each one rank better, or does each subdomain stand on its own for SEO purposes? Well, it’s a little of both Gordon because, again, a subdomain is treated as a separate entity by Google right. But there is the parent domain being the root domain. So you can the way I always looked at it was subdomains and other subdomains of the same root domain are called siblings, sibling domains, right and the parent domain being the root.
And so what happens is each one of the subdomains or sibling domains are their own standalone sites, which is good for protection purposes. And that’s what we’ve talked about. That’s the reason why I’ve always done that. Now, it’s funny because I really don’t do anything spammy anymore, at least not to the actual money sites. So I can probably get away with just doing the inner pages, but it’s still allowed. You’re still a, you know, and that it doesn’t mean that what we do right now, doesn’t couldn’t be considered spammy tomorrow, because we don’t work for Google. Right. And so even though I’ve never really had, at least for several years now, I haven’t had any issues with getting sites deindexed or penalize. I’ve always kept using subdomains specifically to minimize risk, right to reduce exposure, so to speak. Because as I’ve said before, if you put all of your location pages on the root, so their inner pages, right, and if you catch a penalty against any one of those pages, it could pull the whole site down and all of your other location pages.
Although again, as I said, the methods that we teach, haven’t knock on wood, they haven’t created any penalties that I’m aware of, for any of my own stuff, as well as any of our students, okay, that I’m aware of. And so you could probably get away with doing it on inner pages for management purposes, that would be much easier for there’s no doubt because you’d all you’d have just one site to manage. That said, though, just keep in mind that that’s putting all of your eggs in one basket. So if Google decides to take that basket, or destroy one of the eggs in that basket, it could very well hurt all the others as well. So back to the original question, a subdomain is kind of a standalone site in that if a subdomain was to catch a penalty, for some reason or another, it would only affect that subdomain, the route would be left intact would remain healthy and all of the other sibling domains or subdomains would also remain healthy, untouched, essentially, from that penalty that’s been levied against that one subdomain. So it’s isolates any potential penalty problems. However, if you were to catch a penalty against the root domain, it would automatically apply to all of the child domains or subdomains. Does that make sense? So that’s why we all I’ve done that in the past was to always protect the root against all odds, right? Protect the root. And then if I was going to do anything spammy, it would be on a subdomain level. And that was specifically for that reason.
However, what you can do is in this is something I’ve actually been testing recently, but I don’t have enough time passed to see in fact, I just talked about this on the last mastermind webinar, so 13 days ago, actually, about how to use subdomains and the root domain in conjunction to kind of power it up. And I can’t give away the the the method here because it can’t do that because it’s kind of an extension of something that we teach in our paid courses. But there is a way to still use somebody domains and use the root domain to kind of help power up the subdomains, with inner pages without doing anything that could catch it catch up a penalty to your route. But again, you know, as far as does the subdomains benefit each other, yes, it may not be quite as a quick effect or, or might not be as effective as inner pages. But here’s the thing, every one of those subdomains are still attached to the root, right. So again, the root domain being the parent domain is going to benefit now, you guys know we don’t talk. We don’t care much about metrics. We stopped caring about proprietary third-party metrics several years ago, but let’s just use one as an example because a lot of you guys will understand it this way. Let’s just use domain authority Moz’s metric and page authority is an example okay?
When you have a domain authority that sitewide including subdomains, right, so for example, if you have a domain authority of 20 five on the root, then your subdomains, when you create a new subdomain, it won’t automatically be 25. I don’t think so. But it will become it will benefit from the domain authority of the parent domain. And so what I have found over the years now that I’ve been developing these multi-location sites using subdomains is that at first, when you start developing, like, let’s say you start off with two locations, so you’ve got the root domain, and then to subdomains at, you know, each subdomain being four different location. And then you add, so you start optimizing, you know, doing what you do to get results. And then you add a third location. Well, that third location tech, you know, typically, according to my experience, will, will often start to get results faster than the first two dead, because it’s actually benefiting from some of the authority that has been accrued or you know, accumulated from the previous two subdomains and the route altogether, right. So as a whole, it’s now that that new subdomain is actually benefiting from the authority that has accrued from the previous two and the route itself if that makes sense. So then you add a fourth subdomain and you know, fourth location, and a fifth and a six. And what happens is I start to see each new location that I add, tends to respond quicker get results faster than the previous one, because it’s actually benefiting from the authority of the, you know, cluster essentially, that’s it’s the root domain, as well as its additional its other siblings. So, again, if you’re doing just inner pages, you’ll probably be going to get a faster effect from that. But I found that you know, as you continue to build out additional subdomains, they helped to, they kind of benefit or receive benefit from all of the previous subdomains as well. So they’re at their birth point, right. The moment that you create that subdomain, it really already has some inherent authority because of it being a subdomain of a root domain that has built authority or crude authority if that makes sense.
So, anyway, I can’t get into any more further of that, honestly, because I will be giving away too much. Come join the mastermind and will tell you all about it. So, Marco, do you want to comment on that at all or Hernan?
Marco: Now, just to validate a little bit what you’re talking about on domains, we see that domain subdomain. We see that when we do drive stacks, and we add additional folders and files, right? The more you add the more power that as you say, a cruise and I call it power. I don’t give a shit about domain authority or trust flow. I don’t give a crap about any of that its power. And so the more that you do have whatever it is that you’re doing inside the drive stack, the more power that you pushing through, and the more power that ends up wherever it is that you got that drives tech game. That’s why they work so well. Yeah. And so the more work that you do inside, the more keywords that you target, whether it’s keyword plus location or service, whatever it is that you’re doing.
You do more of it inside your drive stack. And before you know it, I mean, it’s just pushing tons of power wherever it is that you want to go. And we’ve seen people live from case studies that they even get an empty folder to rank before anything else rank. So it’s crazy the amount of power that you can do in this method, whether you’re doing it at the TL D and subdomain level or at the drive stack and G site level. Right?
Twitter Embed Code Not Displaying Properly In GSite
So if it says it says good day Semantic Mastery team thanks for this form to ask questions and get real answers. When optimizing the site, I framed Twitter the area stays blank with no message saying it won’t connect. Is that still okay? All right. I don’t do much Twitter stuff. But I know that if you just take a Twitter URL, tweet URL, a Twitter profile, URL, whatever and try to use an iframe create generator that it won’t show you have to go into Twitter developers and actually generate an embed code for it which you can do with like your timeline, tweets and stuff. So for example, you can take a Twitter profile and go to
The developers, I think it’s developers.twitter.com or something like that just do a Google search, you’ll see what I mean. And you can ask you, or even just go to Google and search, how do you create or embed a Twitter feed? And that’s what you would? Again, I don’t do much Twitter stuff. But if I was going to try, and I haven’t, so I haven’t tested it with G sites, guys, but you could probably it’s probably you’re using the wrong type of embed code. And that’s why it’s not displaying is what I’m saying. If you go generate the correct proper embed code from the Twitter developers site, or whatever, whatever it is, again, I don’t do much Twitter stuff, just like you can, you know, I recently I built Believe it or not, I built some PB ends recently because I was testing. I don’t use PB ends. Often guys, I very rarely use them. But I did build a few that I was testing and somebody product actually. And one of the things that they required was that you had made the site look, you know, very real. So one of the things that asked for was embedding a Twitter feed, so I had some persona profiles from some older since networks that I had built that had Twitter profiles with, you know, updates. And so I just had I had, that’s how I learned to go build this little embed code. And that’s a Twitter feed in bed, that you have to go to the developers console and sign into that account. And then you create it that way. And it gives you the specific embed code for that Twitter feed. So it’s probably that you’re using the wrong one. Now, I could be wrong guys. Because like said, I don’t do much of that stuff with Twitter at all. But I’m pretty sure if you’re trying to use just an iframe generator with a Twitter profile or something like that, it’s going to be blank, it’s going to not work.
Can You iFrame A Facebook Business Page?
Now, the next part of that question is, can you iframe in a Facebook business page? As far as I know, no, I Facebook has iframe breakers that won’t allow you to embed them anywhere using any sort of tool. If anybody has a different answer please speak up.
Hernan: I think you’re right Bradley on that on that and I haven’t personally tried to iframe Facebook but I know that you know, Facebook is kind of against that other than Facebook videos, you know that what you can allow and but you can embed that an iframe that but other than that, I wouldn’t know? Yeah.
Bradley: Yeah, I know. There are some like plugins and stuff that will allow you to embed a or you know, display a Facebook page. But it actually Yes, you have to connect it via API and all that kind of stuff like, so there are WordPress plugins that will do that. But as far as just an embed code from Facebook, I don’t think that’s possible. Once again, I don’t do much Facebook stuff. So I couldn’t tell you with all certainty, but I can I know that, like, if you try to just take a Facebook URL, and iframe it, it won’t it all, it will never display anywhere. I’ve never seen that ever work. So you have to use stuff that connects via API or authorize or what are they called Facebook apps or whatever. We actually create all that shit in order just to get even a Facebook page to show in like a widget area on a website.
Hernan: Um, so yeah, and they’re even more like they’re, they’re even more like restrictive with all of the privacy stuff that they’re going through. So that you may want to consider so.
Bradley: yeah, and then you try to iframe or when you try to embed a Facebook comments app you see what happens the previous couple on the Hangouts that and I get it I guess that’s because people can act that shit so right cool we’re going to keep moving. This chat is already thousand better than anything before devices that is cool thanks to Vaughn I’m glad you guys liked it for a bus the new battle call right revert I think that’s one of the guests says get repeatable oh that’s you that was you that’s maybe a farm setting up by a cat gotcha well mines Bradley hmm feisty forehead motherfucker in charge just in case you guys wondered what that was all about.
Do Semantic Mastery RYS Stacks Add More Value To An Existing Syndication Network & GMB Page?
Bradley: The humanoid says Marco I have an RYS Drive stack order pending and creating an RYS stack I have my syndication network complete in my see when creating a try so that I have my syndication network completed my GMB URL done. would it add more value when I have you build my RYS stacks. Thank you will thank you will
I know that was directed to Marco I’m gonna put my two cents in first before Marco answers. And if you already have your syndication network all your profile URLs to become target URLs as well. guys remember it’s just kind of about it’s just like internal linking right with your syndication network. It’s there’s no reason why you shouldn’t be powering up your tier one assets as well. So if you have all of that I would actually absolutely include those but Marco, that’s more question for you.
Marco: Yeah, I’m thinking that he wants to know if he should have the team, put them into the bill, by all means, that that’s your tier one branded, it should be included and then So when did he get the spreadsheet to hit with link building. That’s what’s going to get hit your tier one branded your GMB and everything that’s inside that drive stack. So yes, by all means, have at it, and you’re going to see some really good results. I’ve been getting a bunch of testimony.
By the way of about people having to build links to their dry stacks and then the drive stacks just going crazy. Yeah once they get some the link building done so yes have added the same thing with the ad ID page. I’ve done some testing with that and just and that’s what I loved about it. It’s one of the easiest methods because all you gotta do is go submit link building gig order to you know, I wouldn’t say to just anybody but Daddy has got it down to a science and just taking like the ad ID the iframe loop stuff that we’ve talked about and again our paid courses and almost all of them it’s available that that just works really well and again, that’s just what that magic of I frames and when you combine that with Dr. stacks or even dr stacks alone, but that’s part of it because of you know, iframe in that gets done in the site, everything else so it’s just incredibly powerful. And just hitting those that’s the beautiful thing about it guys is you know, the daddy has link building pack service which is in MYB, right? They’re still spam links, but he’s good at what he does. He’s a pro, he’s a professional, there’s no doubt and because of that, he knows how to make it really effective. And then when you use something like Google assets as the target or Amazon domain as the primary target, then it can take that kind of abuse like you can hammer away at it, and it can take it and filter it like a champ. In fact, it just kind of powers it up. Now, it’s not something that I would ever direct to the money site, but you can do you know what I mean, but you can do it two very powerful tier one assets, which is why we developed the way that we do so that’s why we don’t even use VPN, who needs a pbn? When we can use Google and Amazon assets to create the same effect and then you spam links as opposed to and I call them spam and everybody who want to do spam. But guys, I mean, that’s what link building tools do they create spam links, you can call them whatever you want. That’s really what they are. Right and so pbn links are technically spammed links to you might be buying links from you know, a domain that has good metrics, but unless it’s super well themed and all that they’re typically spam links anyways, you know what I mean? So it’s just it’s about how you use them and what you point them at. And so we recommend doing it the way that you know, at least our method we use our method for specifically for a reason. It’s efficient, and it works well. Right.
All right old school, like daddy says, will it be set up like this tomorrow? Hernan? What’s tomorrow?
Hernan: The webinar? webinar or mastermind? Yeah, now it’s gonna be on a mastermind. Yeah. It’ll be in the regular mastermind.
Bradley: Jim, think that’s when? Yeah, just the regular master the live mastermind webinar page, just like we’ve always been doing over there. I we haven’t had any problems with that over there. Now it’s in the bond site. Yeah, right. The membership site, right.
So as far as I know, we’ve never had any problems not one complaint with it over there. We had a problem with the Disqus chat app. on these pages for some reason I think it’s a Click Funnels issue like it just didn’t jive well but on the traditional mastermind webinars inside the membership site we haven’t ever had a complaint on that so if I’m wrong and you guys got some complaints about it to make them known to make them known over there in the Facebook group not here.
How Would You Strategize Sending Out An Email Campaign For Over A Year?
I blue panda whoever that is, is hey guys hope this Jeff Oh, what the hell? That’s the same as what we had before. Maybe not okay. Hey, guys hope this chat function works better than this. That piece of shit Facebook jet cheese. Yeah. Or Geez, you’re right. That was terrible. Okay, onto my question. I have a list for my niche that is big enough to send 1000 emails per day for over a year. Wow. This is simply a law of big numbers campaign for my client. These will be a one time blast. Either they respond or they don’t and the next class goes out the next day what would be the best way to approach a list of this size style of sending? I don’t know I’ve never spammed at that level before. Spam demon.
And that’s exactly what you’re doing. So the best person to answer that question is unfortunately not here. That’s Chris, our partner, Chris, he, he’s been doing that kind of work for four years. He can give you the best advice on that. But he’s not here. I’m sorry, he’s traveling. Yeah, the only thing I would know to say is that make sure that you have plenty of sending from domain email account. So in other words, making sure that you’ve got several many, many, many different email account setup, you know, that you can send from because you’re probably going to burn every single account that you send from like, almost every day.
I don’t know for sure, because it depends on how clean your list is. But typically, when you’re sending out mass emails like that, from a particular account, especially 1000 per day, you have to have accounts that have developed some sort of reputation for or else when you go to hit send on 1000 emails from an account that’s not really seasoned. It will you know, the is the internet search or email service providers will throttle those accounts and not the inbox. You know a bunch of them and also with people will start hitting the spam button which it’s likely if they were unsolicited emails, you will get a lot of people hitting the spam button, it will flag that particular domain account for or domain email excuse me for spam and so it will like they’ll just stop unboxing her nine you were going to comment? Yeah, yeah,
I agree with you. What I was about to say is that if you want to, you know, reach out to Chris just post in the Facebook group and maybe take him I don’t know if blue pen is on the mastermind group. Yeah, if you’re in the mastermind, we could get to it. You know, Chris will give you a lot of help out there. Otherwise, you could try it in the free Facebook group and I don’t know how much he’ll reveal about something like that there. But yeah, that’s the only problem like guys I talked about this a few weeks ago, but you know, I got I’ve unsubscribed from just about every single marketing list that I’m I’ve ever been on.
Over the last several months, because I decided to get really focused and you know, buying shiny objects and getting pitched new training, you know, methods and stuff like that all the time was really, and I, you know, there’s they’re kind of happens in cycles. I know a lot of you guys we’ve I’ve talked with a lot of our mastermind members over the last several months I do calls now with, you know, one on one calls with mastermind members, as a new member, you get a one on one call with one of us. And then every quarter or so I try to open up the ability to have another 30 minute call with me so I can kind of help you know, find out more about people in our mastermind and what struggles are going through and offer some guidance and and and, you know, 90 days to six months and three to six months, I have another call with them, find out if they made any progress, and they’re going to have new issues at that point. So one of the things that I’ve heard a lot through those calls without calling anybody out is that, you know, constantly being bombarded with different opportunities. And that’s because we’re all marketers, right? And so we’ve gone out and been signed up for whatever ours, which puts us on email list or we bought products, which puts us on email lists. And the next thing you know, we get hammered and you guys can all relate I’m sure you get hammered and hammered and hammered all the time with solicitation offers for training or for software or tools or services and all that kind of stuff. And you know,
I found that although they may be interesting and sometimes entertaining to go like watch webinars or to go check out the new sales page of the new tool that or software or WordPress plugin or whatever the hell it is, that typically just distracts from making any progress a real progress in my business and you know, over the years I’ve gone up and down with that, you know, sometimes a more susceptible to that other times I’m not but over the last many months now I really just started to unsubscribe from you know, ton of people’s emails. The reason I started saying that was because my oldest email account that is the account that I use, it’s a Yahoo account, Yahoo mail account, that’s the one that I used to always sign up for stuff like I don’t use my main Gmail accounts for for to sign up for lists or two webinars and things like that, because I knew that I get on a spam list, right and people would start spamming me. I’m still getting a ton of spam over there. But I’ve never voluntarily or I very, very rarely voluntarily used one of those primary Gmail type email addresses for signing up for that stuff. But I had a Yahoo mail account that was just getting spammed to death. And so over the last several months, I have really, really gotten a much better handle on that too. Because what I’ve done is I’ve gone every time I get an email now I just daily maintenance Now, every single day, I go through my Yahoo account probably two maybe three times a day. And if there’s an email that came is comes to me that I was unsolicited, which is you know, it’s they don’t come nearly as often as they used to now, I open up the email, I scroll right to the bottom finance subscribe button, I click it and make sure you know in the page reloads that it’s that in the net new tab that I’ve unsubscribed. Then I close that tab and I go back in and I click the spam button and Yahoo
And I do that every single day. And, you know, I used to get literally dozens, sometimes hundreds of emails per day, as many of you guys can probably relate. And now I swear to God, this is no bullshit over the last, probably five to six weeks now, I might get two or three emails per day and some days I don’t get any spam or unsolicited emails anymore. And that’s because I’ve gotten into the habit of doing that. So now it’s much more manageable like that, that email counts almost like a clean account. Now I do still get occasional as I said, Sometimes I’ll get one. Sometimes I get two or even three spam emails where it’s another internet marketer that bought my name off the list somewhere and sends me some bullshit email about the newest WordPress plugin. But I open up the email, I go straight to the unsubscribe button, unsubscribe and then come back and hit the spam button. And so it’s really really reduced that now the reason I said that was because if you start emailing people with unsolicited emails, you’re likely going to have many of them going to hit that spam button and that’s going to tank your deliverability, just like that. So if you’re going to be doing that sort of a strategy, you’re going to need a ton of email accounts ready, essentially one per day and even that, I don’t know that I’d send 1000 per day from one account. I probably split that up across multiple accounts. Okay.
Can You Still A GSite And Empower A Client’s Money Site If You Don’t Have Access To Their Email Account?
Anyways, it says when working with clients and you don’t have access to their email account, can you create a G site for them embed their properties and deliver the power to the money site URL? Well, yeah, I would never ask for access to my clients Google accounts ever never do I asked for that. So that’s how we do it right? We create and fits if it’s the same fits as I know that we used to be in our mastermind you should know that. And it might not be but ya know, like, for example, we just we create for clients created or even if for you guys that buy stuff from us, we’re going to go create a Google account.
To create your assets, the same thing with my clients, I go create a Google account, right or if they’re on G sweet, which some of them are, but most of them aren’t, then I have them add, you know, create an email or user account for me. And then I will end up, you know, giving me they, and then I asked them to give me permissions for to access the other accounts, like our Google Apps essentially within that account, right? That makes sense. And guys, you know, send a screencast video tutorial video to your users. So for example, I don’t ever ask for Google account access, but I do ask for to be added as a Google My Business Manager to their GMB for example. Right. So how do you do that? Well, unless you ask for their login details and go do it set, you know, add yourself as a manager, you know, add yourself as a manager, you got to ask them to do it. So if they don’t know how to do it, you got to provide them with instructions. The easiest way to do that, in my opinion, is to just do a quick tutorial video and show them hey, show him another GMB account. say look, login go to business google. com
Left-hand sidebar, you’re going to go click users, this little box is going to show you’re going to see a little plus icon at the top, click that to add new user at my email address from the drop-down, select, you know, manager, not site or not owner, just add me as a manager and then click you know, invite or send or whatever the button says, and I’ll get an invitation and then I’ll go be able to access you can do the same thing, if they have, you know, if you wanted it to be hosted on their main Google account, like a G site, which is unnecessary. But if you wanted to, you could give them instructions on a go into sites, google.com and add me as a user or manager, whatever, give me permission to be able to access that app within your Google account. However, it doesn’t matter because you can create the new account, build everything under the new account and then add your client Gmail account as a manager and then transfer ownership if you needed to. But again, it’s really unnecessary. It doesn’t matter who the Google account is. You can push the power the SEO juice anywhere you want. Okay.
Facebook Embed Post
Facebook also gives you an embed code for each post. Really? Yeah, it does. You so you can embed a Facebook post? Yes, that is correct. When did that start? Yeah,
it’s always been there. Yeah, it’s been rough. But Jay get. So if you get if you create, like, for instance, if you create, I don’t know, post with a link or a post with an image bubble, blah, then you can embed that somewhere. So it has to, it has to be on in your timeline. Or it has to be like, like on an open page. It can be like, if it’s a closed group, you can’t do anything with it. If if it’s a member, whatever it if it’s hidden or secret or Harvard. I don’t know too much about Facebook. I’m just there answering questions. Yeah, but if it’s open, right, and if it’s public, yes, Google will not Google Facebook will give you an embed code for that post or for whatever it
Is that you’re doing an image or video. But in those at one post though, right, correct, I don’t I think that you’re right that there’s an X breaker if you try to embed the like the entire face. Yeah. Yeah. And it has to come from a, from a Facebook page, if that makes sense. Not from a profile. You know, even if the profile is public, there’s a lot of, you know, stuff going on with privacy and whatnot. So it needs to come from a Facebook page, which is what your clients are going to be using anyway. Right. So um, so yeah, but that’s, that’s another caveat that you want to have in mind. Yeah, well, I mean, okay, so that may mean that that’s cool. And all but you know, unless you’re going to go in and update the iframe, or the embed code on a regular basis on your sites. I don’t see how I mean, obviously, if you’ve got I guess one post that you specifically trying to power up then yeah, and you could embed it and then hammer and you know, the G site or wherever you’ve got an embedded with links or something like that, but you know, typically I like to set up the iframe that is going to update dynamically. So I publish content and it’s on an automatically be in the iframe that I’m trying to power up. Do you know what I mean? So that’s cool. I didn’t, I wasn’t aware that you could embed individual posts, but say, that’s cool. I just learned something. Yep. Very cool. Yep.
Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords
Okay, so Gordon’s up again, it says, Thanks a lot for your previous answer. You’re welcome. He says, which brought up this question and used to be okay to use duplicate content for different sites targeting and local niche in different cities, just changing the location info one site for each city. But is that still true? I’ve never done that. Gordon. Honestly, I’ve always advocated for using unique content for all those and that’s specifically because, at some point, it could be, you know, toxic, it could you could end up catching a penalty because it is all duplicate content and duplicate content, guys, it’s supposed to be on the same domain, I get that, but on the same subdomains, you know, I don’t I don’t like that because it’s not as effective.
So what I’ve always always always suggested Yes, it has worked, you can just swap out location information. So like essentially the city modifier within the content. But it’s inexpensive to have a piece of content written and then have it rewritten, it’s a lot less expensive to have it rewritten than to have original content written for each, which by the way, when you go to a content farm, none of its original, all they’re doing is rewriting other content that they’ve scraped from the web, just so you’re aware of that, guys, when you go buy an article from a content farm. It is a rewritten article from something else on the web that they scraped, that’s it, there’s nobody there is actually writing an original article. all they’re doing is going easy and articles or somewhere else scraping an article and then rewriting it and usually it’s rewritten very poorly, by the way, but what I’m saying is you can go out and order an article, habit, you know, Britain for whatever, let’s say it’s 1000 word article, and it cost you 40 bucks. And then you have article rewrites. So let’s say you got six locations six subdomains where you got the URL
So that you paid 40 bucks for that, but then you order five rewrites, it might cost you $8 per rewrite. And now you’ve got six, original, unique, let’s just I’m using air quotes, but six or unique articles that are going to be more effective, in my opinion, long term, then having the same piece of content used across multiple sites where the only thing you change this is the location modifier. So that’s how I’ve done that, guys. I’ve got lead gen assets out there with subdomains with 20 subdomains, and they each have their own unique content. You know, and that’s specifically for that reason.
You know, again, it’s your call, I’ve always wanted to build long term assets that will rank and produce revenue for me for years, and I’ve got many of them. And so, you know, again, it’s all I always think about, it might be a little bit more expensive, a little bit more hassle on the front end. But what’s more of a hassle having assets that stopped producing or start performing poorly, because of you took shortcut cuts on the front end. You know if they’re producing revenue for you and again guys I don’t know if it works or not because I just don’t do it. I don’t know if it still works or not but other people may be able to comment and say oh it works fine that’s fine if you want to build your business that way do it you know, there’s it’s up to you. So I don’t recommend it though. Honestly, I try to do the work up front so that it will produce for me for the long term and I don’t have to continually worry about that shit.
Do you remember that when they first came out with pandas and penguins? What that what Google was asking for rich unique relevant content that’s updated on a regular basis how often they repeated that that was when the doofus what’s his name was still with with with the spam team gotten Matt Cutts right. When that was so that this is they kept asking them they didn’t they keep doing it over and over fresh, unique relevant content updated on a regular basis. But the telling you that for a reason the bot feeds of content
Now I know that people have done tests when and where, you know, they’ve used Latin. And it ranked, but there were still keywords interspersed with that Latin garbage that made it rank and that’s what the bite is feeding off. It’s feeding off that information that you’re giving it. And if you just keep pushing the same information over and over, we have seen this, again, we always test guys is why we can give you the answers to these questions. We’ve seen it time and again and local GMB Pro, that if you use different posts, that if you do it regularly, whatever regularly means for your niche because niches a different each unique niche will react differently to the post frequency. But we know that if you use fresh, unique, relevant content, update on a regular basis, fresh images or you make Google think that they’re fresh images
Marco: don’t even have to be, it’s just all about feeding them but the information that the bot is coded to look for. It’s looking for these variables, right the keyword in the right places, and in the right amount and then information. And, and it’s also looking at how a real person interacts with that content that you’re displaying. And whether that person finishes, whatever action they set out to do. All of this is part of it. Now, if you give people the same information over and over and over again until you change this is a little bit eventually that gets stale, and the bodies will be able to tell how people react to that. And the one thing you’d never want to do is you never want to send us a negative signal. We always concentrate on feeding them but the positive signals that’s going to get us positive actions and reactions going to get us better placement.
going to give us knowledge panel displays is going to get us calls. And it’s going to get us web site visits, and whatever else, right, whatever else that we’re looking for. But it all starts with your content. And yes, you can feed garbage. But eventually, what will happen is it’ll get the index just like it happened with that test website that was done. But that one was just to show what you could do with the content place in in in the right areas. And in the right amount. Guys, don’t trick yourself into thinking I’m going to take the easy way out and just change the location. Give people a reason to think about it. Think like the end user, right? If I’m going in there, and I’m looking to have my problem solved, and I keep seeing the same garbage over and over. I don’t want to deal with that. I want someone that that’s talking to me as the end user, and someone who’s going to help me solve my problem, become problem solvers and you’re going to go a long way towards really developing your content in a way that people are really going to enjoy interacting with, and in the long run is going to make your whole lot more money than taking shortcuts. Yeah.
Bradley: All right. We’re going to wrap it up here in a minute. But if it says mastermind calls from Bradley are awesome, relevant, timely, and actionable period. Thanks fits. Appreciate that. Yeah, I’ve enjoyed those calls. I had a couple of this week already. So again, I appreciate that. And then lastly, Gordon had posted one more question. That’s fine, Gordon, we appreciate that. He says, since relied on questions, I’ll ask something else. And this is a good question.
Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords?
He says when creating local Legion pages, is it better or easier to create a different page for each keyword or to try to rank a single location page for a bunch of different keywords? Yeah, so that’s a great question. Because several years ago, that was the method was to it was and that was the industry, right? The traditional knowledge, right was to go out and create. Each page would be optimized for a singular keyword. Right. That was really how silo structure was started.
be taught was, you go out and you create a silo and then you collect the supporting keywords for that silo and then you start creating posts within the silo that each post is optimized for one keyword. And that can still be applied today. But the thing is, though, you’re better off. So let me back up for a minute like with a complex silo, guys, there are categories and subcategories, right? And so what I’m saying is it used to be it was taught for a while the best practices was was to create your top-level keyword would be the top-level page, your top level category. And then for your next tier down of keywords, right, you’re supporting keywords, you would create a subcategory for each of those keywords. Right, so that’s a child page. And then at your post level, you would go out and take longer tail versions of your second tier keywords and you would create individual posts for each one of those that would link up to your sub-category pages, right. And so that was very granular It was like Uber optimized content. But after panda three or four I don’t even remember which one it was but it was sometime around 2014 timeframe we started noticing that that was less effective and now and that’s because guys the algorithm has gotten so much better and understanding natural language right it with AI and rank brain and all of that it understands content and its totality now a lot better than it used to, right it’s Google’s gotten incredibly advanced in that respect. And so now you can actually have longer form content that targets many semantically related keywords that’s the key right? So instead of going out and creating multiple pages, which is kind of a bitch anyway, and it’s it’s really makes as Marco was just talking about, it makes for a shitty user experience to if you go to a site and you have to click to another page to learn more about a very similar keyword anyways or product or service. So it just becomes repetition over and over and over again. And that’s less effective. So you’re better off creating a long-form piece of content, as it as a page that has a lot of your relevant similarly related keywords within that page, you can even have somewhat broader topics combined on the same page. So provided that they’re segregated by correct segments, or headings, and other words, sections within the page. So you know, and I’ve experimented with even ranking one page websites guys for, you know, multiple types of keywords like that wouldn’t even be in the same silo. But because of the way that you organize the content on the page, you can still rank for that. Here’s another example, using like Table of Contents or navigation links with hot links that go to those sections on the page. So that’s a good way to kind of set to analyze the content within a page to where you can only you can have one page that can rank for multiple keywords or themes that make sense. So to answer your question.
I wouldn’t go with optimizing for singular keywords. No, don’t get me wrong if you’re if you’re doing short blog posts, for example, I target, you know, with GMB posts a lot singular keywords, I mean, we still I still sprinkling variations of that single keyword, but there’s one primary keyword typically for me, for GMB posts. So you can still do that. But for your pages on your site, right, I’m talking about posts doing that. But for your pages on your site, which are typically what you’re trying to rank, you’re using posts to support the page, right? So for pages, I would recommend going with longer form content instead. That’s why I don’t usually recommend using complex silos anymore because you can accomplish it with simple silos, which is just categories and page, top-level categories and pages and then post supporting posts. Because complex structures are exactly what their name implies. They’re complex. They’re hard to manage. It’s hard to map out in the beginning, and it’s, it’s honestly, I think it’s overkill for most stuff, especially for local it’s overkill for most local things. All right.
Okay five o'clock I’ve got to go but I am going to read this comment real quick Jim says FYI everyone I placed an order for keyword research it was actually too good with too many keywords but they do break it down and suggest which keywords you should target which ones are good for silo and for supporting keywords. Don’t hesitate to order you won’t regret the quality time saved that it takes the guesswork out of it. shipped Marco trains them. Hello. Thanks, Jim. Jim. So, Alright guys, everybody. We appreciate you being here. I’m kind of digging this app even though it looks old school. It’s kind of cool. what you guys think. I like it. I mean, it works. Yeah. Works. Nobody’s complaining about getting locked out of any account so far. So we’ll see. All right, everybody. We’ll see you guys tomorrow on the mastermind and everyone else next week. Thanks for being here, man. Later see
  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232
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Click on the video above to watch Episode 232 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Hernan: Hey, everybody, welcome to Hump Day hangouts episode hold on episode 232 My name is Adam Moody. I’m reading the script that has just said and it’s pretty cool to have you guys here. Today’s the 17th of April and this is looking good. So I’m just going to go and you know in honor to or beloved Adam and Secretary which will be going to be missing on this episode. I’m going to be saying hi to everyone on the list as I see them. What’s up, Marco?
Marco: Oh, I’m first Holy fuck the Latinos first today.
Hernan: Yeah, man.
Marco: We always end up in the back of the bus, but here I am, man. I got a little bit of a cold but I’m still enjoying the beautiful weather. So that’s life. You know, life sucks sometimes. Yeah.
Hernan: How about you Bradley? How’s everything man?
Bradley: I’m happy man I’m happy to be here. Things are good. So yeah, we got a very few questions on the new chat app guys we really apologize about that piece of shit Facebook app that we had on here for two weeks and it got every everybody that commented last week apparently got their Facebook account locked. It was nuts. And anyway, I apologize for that we had no idea was going to be like that I got my I got locked out of my account, or non did Marco did. Several of our mastermind members. It was Wow. Anyways, we apologize, we had no idea something like that was going to happen. That’s why we got this new one on there that looks kind of funky. But it’s kind of cool because it I mean, we’re going to find out if it’s cool or not. It looks old school as hell but it does give us the ability to post gifts and you can sign in and create an account so that you can actually put your image there which I recommend you guys do so that we know who we’re talking to. But if you want to stay anonymous that just use the use it without logging and that’s up to you. But anyway, so moving on. Hopefully, this will be satisfactory. We’ll see.
Hernan: Yeah, yeah, it sounds good man. So we have some people putting Jeff’s or gifts already. That’s pretty cool. So a couple of things that we usually do. If you’re new to semantic mastery, welcome, good to have you here. Don’t forget to subscribe to the YouTube channel. If you want to know more about how we do things, you can go to semantic mastery calm for a slash hump day to be notified every time we go live. And you can come and ask your questions. This is free 100% free. We’ve been doing this for the past seven or five years. And it’s been awesome. So thank you for being here. And if you’re not new to semantic mastery, thank you, thank you for the support. This is awesome. Don’t forget to if you want to step by step repeatable system to you know, rank your websites whatever those are local websites, new websites, age websites, go to Battle Plan out semantic mastery calm and get the battle plan and if you’re ready to join a group of people that are growing their local marketing agencies and whatnot, come to the mastermind which is mastermind.semanticmastery.com. And for all of your done for you premium done for you with SEO services with the stamp of approval of semantic mastery don’t accept second options go to em gee, Why be the SEO and you will have everything that you will ever need for your you know, delivering needs because you shouldn’t be doing the link building you should be growing your agency that makes sense. So those are the announcements I think I nailed it. I might have something I’m going to paste Now I need to copy and paste some stuff on the thing so so yeah, there was we got I guess,
Bradley: Let me tease what you’re doing tomorrow or non so that you don’t have to toot your own horn. We got, we’ve been doing kind of a series in the mastermind. We’re probably going to end up launching a product around it anyways, but it’s Pay Per Click marketing for local and how to get results. We had a course that I produced about two, maybe two and a half years ago now called Local Kingpin. And it was specifically for using Google AdWords obviously, it’s now Google ads, but formerly Google AdWords for setting up lead gen assets and dry and using, you know, producing leads for local businesses, either on a client basis or even on a lead gen basis where you’re selling leads. And that worked really well. But the Google Ads dash dashboard, the whole platform has evolved a lot in the last two and a half years, considerably. And, you know, Google Ads themselves for search ads, excuse me, so search ads are rather expensive, you can still be profitable with that. There’s no question but it’s fucking expensive. So I’ve actually gotten away from using search ads and get more into using display ads and YouTube ads and remarketing obviously, and it works really well because the display ads are the display ad platform is so much better than it used to be. And you know, years ago when I had developed the local kingpin training
It was in that method that I was using display ads. Suck it, they might have worked, but it sucked setting them up because you had to go out in the order or design your own banner ads and you had designed them and all the various sizes that you wanted to display them in. So the leaderboard, and you know, this 350 by 250 rectangles, you know, all these different sizes. And so it was a pain in the ass, I would hire a graphic designer to develop a set of banner ads, and that would be one set of banner ads, and it might cost me 50 or 60 bucks. If you wanted to split test, you’d have to pay for another set of ads, right. And so it was just it was you’d have to wait for you know, several days to get them back from the designer. And it’s a real pain in the ass. And so it wasn’t very efficient. And it wasn’t very effective unless you really split test a lot and then found a winning combination of ads. But now what you can do on the Display Network when you’re setting up display ads is you actually just import photos, it photos and images and let your logo as well and
It’s a square version and rectangular version for each. And then you get to add up to five short headlines, one long headline and then up to five descriptions. So and there’s, you know, character limits for each. But then what Google does is Google will create responsive display ads out of just the images that you upload it to just regular photos will work or graphics, either one and then will automatically start rotating through your various headlines and descriptions to find out which gets the highest click through as an engagement. And then it will start to auto-optimize the campaign and start serving the ads that are the combinations that performed the best more and more often. And so it’s so much easier to set up a campaign now. And although obviously, display ads don’t convert nearly as well as like search ads do, it’s a fraction of the cost guys, and with the audience targeting that Google Display Network has now or Google has period. They have what they call in market audiences and life event audiences and you can even create custom intent audiences.
is now based on keywords which are really cool. I just started playing with that actually. And so if you go and find the you know in the in the in the in-market audience targeting settings if you can go in and find an end market audience for the businesses that you’re generating leads for then those tend to be very good and like for me for contractors typically a the average cost per click runs between anywhere between about 85 cents to $1 50. So somewhere in that range depending on what type of contractor it is that I’m generating leads for. And so that’s a fraction of the cost it just for it’s just quickly for some perspective here, for roofing leads, for example, it could in some of the areas that I do SEO work and generate leads for roofers of roofing. A click for search ads for roofing type keywords can cost 35 to $40 per click. And you know, typically an average conversion rate is somewhere anywhere between 32
40% right, so you’re talking about three clicks to get one lead at $35 per click, that’s $105 per lead. That, to me is incredibly expensive. But with those, if you can there in the market audience targeting, you can actually see that there are a roofing odd Roofing Services in the market audience, and you can use that for display ads. And maybe this says you pay $1 per click will just use a nice round number. And it might be a 10% conversion rate as opposed to 30 or even a 5% conversion rate, which means you need 20 clicks to get one lead, but 20 clicks at $1 to get one lead guy think about that as 20 bucks per lead as opposed to 100 bucks per lead when you’re using search ads. So keep that in mind and that’s for cold traffic. But also for remarketing purposes. Like honestly, if you’re not using remarketing in you’re doing Client Services, you’re nuts because it’s just an inexpensive way to get additional traffic back to
The site and even if that traffic doesn’t convert a lot, a lot of it will, but doesn’t convert into leads. It’s a great branding tool to help that business to gain brand recognition so that people will think of them and go search for their brand name when it’s time for them to need their product or service because they’re constantly reminded of that business. So, long story short,
we’re going to work we’ve been doing a series of training inside the mastermind about using Google ads for Local Lead Generation, not search ads, but display ads and YouTube ads and remarketing ads. And tomorrow Hernan being the Facebook marketing expert that he is, he’s coming into the mastermind to do a full training on how to use Facebook ads for Local Lead Generation. And then we’re actually going to probably be packaging all that up over the next 60 to 90 days at some point and then launching that as a separate product as kind of an update to local kingpin, but we’re going to rebrand it because it’s really going to be a whole new course. Did you guys lose me?
Hernan: No
Bradley: I got a frozen screen. Okay, yeah, there you go. Okay, so anyways, just kind of wanted to teach you guys a little bit on what’s going on in the mastermind tomorrow. Those of you that are the mastermind a lot there’s been a discussion thread by the way or not, did you see the discussion thread in the Facebook group, but are saying that we’re going to rope you into actually contributing more than just the mastermind because they want a full soup to nuts type train. Yeah. So yeah, well, yeah, if there’s a need for it,  you know, the mastermind has the privilege that you know, if you guys there’s a real need about, you know, a specific type of training that you guys want to go after, then we can make a series there’s no problem about that. We’re all about, you know, serving our members as much as we possibly can. So that if that, you know, we have a good response tomorrow, that’s potentially going to happen, at least initially within the mastermind, and then we’ll go from there. But yeah, my idea is to cover as much terrain as possible tomorrow specifically, and then if we need to do another iteration of the, of the training or you know, walk you guys through a couple of case studies. So for instance, I was going through one of the clients that I manage, and we, so he’s a chiropractor. He’s a local chiropractor, and he has four clinics in Dallas. And over the past, I would say over the past six months, we have spent around $160,000 in advertising, and we have generated almost 4000 confirm appointments to those four offices. Now that is rough. So he is charging $49 per appointment, right? It’s an intra massage offer. So he’s charging $49 per appointment. We’re getting him we’re getting those appointments for around 39 to $40. So he’s, you know, making money on the front end, but that’s not even the best thing. The best thing is that each customer forth to him on average $300 you know because they show up to his office and they buy a bunch of stuff and they buy additional massages and they buy so that’s
Average and that’s on the low side. So there’s, there’s effectively we have been moving the needle real hard. He’s super happy Of course because he’s growing. He’s expanding locations and whatnot, and some of the stuff that we were able to implement for him. We will be talking about tomorrow on the mastermind, so it’s going to be pretty cool. Yeah, awesome. Yeah. Alright, so the last thing we’re going to tease before we get into questions, which we were kind of just hoping that more questions would fill in this chat box anyways, uh, we’ve got video lead gen system
to Dotto really is launching next week, next Tuesday. As a matter of fact, we’re going to talk about it well, the first part of next week’s webinar, Hump Day hangouts is going to be where we’re going to, you know, kind of get into some detail about what it’s about and all that because I completely updated it so that still the old training is there, the old method, which I did for years, but over the last several months, I’ve been really redeveloping that method to make it more streamlined and efficient, something that a lot of it can be outsourced, but also just to make it to where, even if you were doing this yourself like, you know, managing the all of the video lead gen or video email campaigns on your own, I don’t recommend that. But if a lot of people still going to do it on their own anyway, it’s a lot more efficient now to where what used to take roughly 20 to 30 minutes per video email to send out. Now what will take you just two to three minutes No kidding, there’s there will be a setup period on the front end where you can’t get into the method here, there’ll be a setup period where it might take you an hour to get everything set up. But then from there for every prospect you want to mail to, it’s literally two to three minutes. And that’s it. And so it’s a hell of a lot more efficient. And I’ve tested a lot of different follow-up methods from that as well to once you are notified of engagement and I talked about all of this in the training and found several different methods that work really well to the kind of get the conversation going and stuff and so I go into great detail. It’s basically a whole new course but you’re still going to get the original version, as well as the Everything’s under
The same membership site now. So there’s the original version, which still works, but it’s a bit more time-consuming. And then there’s the newer version that can be applied to pretty much any sort of marketing service I use specifically one, were really two types of methods for monetizing it. In the examples and in the training, I talked about how to use it for monetizing lead gen assets. And then I also talked about for client services, if you’re just doing outreach for clients instead of lead generation service providers. Then, you know, there’s a method I talked about specifically optimizing GMB stuff, but it can be modified or an applied to pretty much any sort of service that you offer. So if you’re a digital marketer does Facebook ads like her non for example, you could still use the video lead gen system, you just obviously are going to talk about how you can get results with Facebook as opposed to how you can get results with Google My Business. So any of you guys one of the things that we do is we surveyed you guys on a consistent basis to find out what what-what our audience needs, and something that comes up all the time is client getting right? securing clients and that kind of stuff. And so that’s really what this was all about. It’s so that you guys can go out and least get the conversation started. It’s not sales training. I’m not real good at sales unless I got a referral, like been referral but as far as getting the conversation going for prospecting, it’s an outstanding way to do it’s very unique, you’ll get a lot of responses that way. And then it’s really going to be up to you to present your offer in such a way that you close the client, you know what I mean? Or the prospect at that point. So anyways, be on the lookout for that guys. Next week, we’re going to do like we typically have done in the past, which is a limited offer on the front end for 24 hours and then the price will go up. And that’s typically how we do that. So be on the lookout for that next week.
Okay, anything else? I think we’re good.
Alright, cool. Let’s get into questions. Alright, so with our 1989 looking chat box, which kind of cool though. Let’s get into it will start at the top
What Are Your Thoughts On Keyword Research Ninja?
KT says what are your thoughts on keyword research ninja? I have no thoughts on it whatsoever I’ve never used it I really don’t use any keyword research tools anymore other than Power Suggest Pro, Google AdWords you know, the Google Ads keyword planner for because I still do PPC stuff. And then we have our own in-house keyword research product that is like anytime you need keywords, that’s, you know, our go-to source now is MGYB? We have the keyword research done over there because it takes hours to compile a good list of keywords. Really, you can spend hours doing that and organizing the keywords into silos and you know, proper themes and that kind of stuff. And that’s what our, you know, our product on keyword research is specifically it’s you know, our assistant or employee that does all of that have access to multiple tools, SEM Rush, Power Suggest Pro, you know, all different kinds of tools that she uses to actually develop these reports and puts them into silos and all that kind of stuff. So different type of intent keywords, commercial intent, informational queries, that kind of stuff. So it just makes it super easy. So honestly, I can’t give you an opinion on any of those keyword tools because I just don’t use them. It just requires too much time in my opinion. And I’d rather outsource that or use a simple tool when I’m going to do it myself such as Power Suggest Pro. Marco or anybody else wants to comment on any of those.
Marco: I agree that that’s all I use. I use our keyword research. I mean, I taught them how to do it for a reason it’s based on the way that you do it. And the way that I do it, which is Google Trends and power suggest Pro with Google ads, right the Keyword Planner Tool, and but the basis is right there. Then we go into everything else and we drill down as much as we can get as much information as possible go to Answer the Public. We just use just a ton of different tools that we can get all of the keywords. I mean, you get thousands sometimes I see our report come back, and it’s 7, 8, 9 thousand keywords strong. And I’m thinking, this is like the best way to take down a market. Let me if you really need to start and understand your market and the words involved in your market. There’s nothing better. I mean, I don’t know I can’t speak on keyword research Ninja, it might be fabulous. But I can’t say anything other than the way that we have it set up works perfectly well for what we do. Yeah.
Bradley: Yeah. And again, it’s the amount of time that goes into that, you know, I got away from doing it myself because it just takes too much time. Especially to Oregon. Like it’s easy to spit out a bunch of keywords with a tool but to organize them in proper themes, you know, and basically silos and that kind of stuff and intent type people words like that’s yet I mean, as far as I know, that’s manual. I don’t know tools that actually do that maybe keyword research and into does that. I don’t know, I don’t even look at tools like that anymore. So, unfortunately, I can’t give you a good answer to that.
Does Using Subdomains Produce Better SEO Juice Than Using Pages For Multi-City Local Lead Gen Site?
Gordon’s up he says thank you very much again for the help you provide on hump days. You’re welcome. He says he when setting up a multi-city local lead gen site you have advised in the past few subdomains of the main domain for each city instead of using a page under the main domain. When using pages, I know that the SEO juice can be spread among all the city pages, but when using subdomains is the SEO just spread among all the subdomains to help each other one rank met each one rank better, or does each subdomain stand on its own for SEO purposes? Well, it’s a little of both Gordon because, again, a subdomain is treated as a separate entity by Google right. But there is the parent domain being the root domain. So you can the way I always looked at it was subdomains and other subdomains of the same root domain are called siblings, sibling domains, right and the parent domain being the root.
And so what happens is each one of the subdomains or sibling domains are their own standalone sites, which is good for protection purposes. And that’s what we’ve talked about. That’s the reason why I’ve always done that. Now, it’s funny because I really don’t do anything spammy anymore, at least not to the actual money sites. So I can probably get away with just doing the inner pages, but it’s still allowed. You’re still a, you know, and that it doesn’t mean that what we do right now, doesn’t couldn’t be considered spammy tomorrow, because we don’t work for Google. Right. And so even though I’ve never really had, at least for several years now, I haven’t had any issues with getting sites deindexed or penalize. I’ve always kept using subdomains specifically to minimize risk, right to reduce exposure, so to speak. Because as I’ve said before, if you put all of your location pages on the root, so their inner pages, right, and if you catch a penalty against any one of those pages, it could pull the whole site down and all of your other location pages.
Although again, as I said, the methods that we teach, haven’t knock on wood, they haven’t created any penalties that I’m aware of, for any of my own stuff, as well as any of our students, okay, that I’m aware of. And so you could probably get away with doing it on inner pages for management purposes, that would be much easier for there’s no doubt because you’d all you’d have just one site to manage. That said, though, just keep in mind that that’s putting all of your eggs in one basket. So if Google decides to take that basket, or destroy one of the eggs in that basket, it could very well hurt all the others as well. So back to the original question, a subdomain is kind of a standalone site in that if a subdomain was to catch a penalty, for some reason or another, it would only affect that subdomain, the route would be left intact would remain healthy and all of the other sibling domains or subdomains would also remain healthy, untouched, essentially, from that penalty that’s been levied against that one subdomain. So it’s isolates any potential penalty problems. However, if you were to catch a penalty against the root domain, it would automatically apply to all of the child domains or subdomains. Does that make sense? So that’s why we all I’ve done that in the past was to always protect the root against all odds, right? Protect the root. And then if I was going to do anything spammy, it would be on a subdomain level. And that was specifically for that reason.
However, what you can do is in this is something I’ve actually been testing recently, but I don’t have enough time passed to see in fact, I just talked about this on the last mastermind webinar, so 13 days ago, actually, about how to use subdomains and the root domain in conjunction to kind of power it up. And I can’t give away the the the method here because it can’t do that because it’s kind of an extension of something that we teach in our paid courses. But there is a way to still use somebody domains and use the root domain to kind of help power up the subdomains, with inner pages without doing anything that could catch it catch up a penalty to your route. But again, you know, as far as does the subdomains benefit each other, yes, it may not be quite as a quick effect or, or might not be as effective as inner pages. But here’s the thing, every one of those subdomains are still attached to the root, right. So again, the root domain being the parent domain is going to benefit now, you guys know we don’t talk. We don’t care much about metrics. We stopped caring about proprietary third-party metrics several years ago, but let’s just use one as an example because a lot of you guys will understand it this way. Let’s just use domain authority Moz’s metric and page authority is an example okay?
When you have a domain authority that sitewide including subdomains, right, so for example, if you have a domain authority of 20 five on the root, then your subdomains, when you create a new subdomain, it won’t automatically be 25. I don’t think so. But it will become it will benefit from the domain authority of the parent domain. And so what I have found over the years now that I’ve been developing these multi-location sites using subdomains is that at first, when you start developing, like, let’s say you start off with two locations, so you’ve got the root domain, and then to subdomains at, you know, each subdomain being four different location. And then you add, so you start optimizing, you know, doing what you do to get results. And then you add a third location. Well, that third location tech, you know, typically, according to my experience, will, will often start to get results faster than the first two dead, because it’s actually benefiting from some of the authority that has been accrued or you know, accumulated from the previous two subdomains and the route altogether, right. So as a whole, it’s now that that new subdomain is actually benefiting from the authority that has accrued from the previous two and the route itself if that makes sense. So then you add a fourth subdomain and you know, fourth location, and a fifth and a six. And what happens is I start to see each new location that I add, tends to respond quicker get results faster than the previous one, because it’s actually benefiting from the authority of the, you know, cluster essentially, that’s it’s the root domain, as well as its additional its other siblings. So, again, if you’re doing just inner pages, you’ll probably be going to get a faster effect from that. But I found that you know, as you continue to build out additional subdomains, they helped to, they kind of benefit or receive benefit from all of the previous subdomains as well. So they’re at their birth point, right. The moment that you create that subdomain, it really already has some inherent authority because of it being a subdomain of a root domain that has built authority or crude authority if that makes sense.
So, anyway, I can’t get into any more further of that, honestly, because I will be giving away too much. Come join the mastermind and will tell you all about it. So, Marco, do you want to comment on that at all or Hernan?
Marco: Now, just to validate a little bit what you’re talking about on domains, we see that domain subdomain. We see that when we do drive stacks, and we add additional folders and files, right? The more you add the more power that as you say, a cruise and I call it power. I don’t give a shit about domain authority or trust flow. I don’t give a crap about any of that its power. And so the more that you do have whatever it is that you’re doing inside the drive stack, the more power that you pushing through, and the more power that ends up wherever it is that you got that drives tech game. That’s why they work so well. Yeah. And so the more work that you do inside, the more keywords that you target, whether it’s keyword plus location or service, whatever it is that you’re doing.
You do more of it inside your drive stack. And before you know it, I mean, it’s just pushing tons of power wherever it is that you want to go. And we’ve seen people live from case studies that they even get an empty folder to rank before anything else rank. So it’s crazy the amount of power that you can do in this method, whether you’re doing it at the TL D and subdomain level or at the drive stack and G site level. Right?
Twitter Embed Code Not Displaying Properly In GSite
So if it says it says good day Semantic Mastery team thanks for this form to ask questions and get real answers. When optimizing the site, I framed Twitter the area stays blank with no message saying it won’t connect. Is that still okay? All right. I don’t do much Twitter stuff. But I know that if you just take a Twitter URL, tweet URL, a Twitter profile, URL, whatever and try to use an iframe create generator that it won’t show you have to go into Twitter developers and actually generate an embed code for it which you can do with like your timeline, tweets and stuff. So for example, you can take a Twitter profile and go to
The developers, I think it’s developers.twitter.com or something like that just do a Google search, you’ll see what I mean. And you can ask you, or even just go to Google and search, how do you create or embed a Twitter feed? And that’s what you would? Again, I don’t do much Twitter stuff. But if I was going to try, and I haven’t, so I haven’t tested it with G sites, guys, but you could probably it’s probably you’re using the wrong type of embed code. And that’s why it’s not displaying is what I’m saying. If you go generate the correct proper embed code from the Twitter developers site, or whatever, whatever it is, again, I don’t do much Twitter stuff, just like you can, you know, I recently I built Believe it or not, I built some PB ends recently because I was testing. I don’t use PB ends. Often guys, I very rarely use them. But I did build a few that I was testing and somebody product actually. And one of the things that they required was that you had made the site look, you know, very real. So one of the things that asked for was embedding a Twitter feed, so I had some persona profiles from some older since networks that I had built that had Twitter profiles with, you know, updates. And so I just had I had, that’s how I learned to go build this little embed code. And that’s a Twitter feed in bed, that you have to go to the developers console and sign into that account. And then you create it that way. And it gives you the specific embed code for that Twitter feed. So it’s probably that you’re using the wrong one. Now, I could be wrong guys. Because like said, I don’t do much of that stuff with Twitter at all. But I’m pretty sure if you’re trying to use just an iframe generator with a Twitter profile or something like that, it’s going to be blank, it’s going to not work.
Can You iFrame A Facebook Business Page?
Now, the next part of that question is, can you iframe in a Facebook business page? As far as I know, no, I Facebook has iframe breakers that won’t allow you to embed them anywhere using any sort of tool. If anybody has a different answer please speak up.
Hernan: I think you’re right Bradley on that on that and I haven’t personally tried to iframe Facebook but I know that you know, Facebook is kind of against that other than Facebook videos, you know that what you can allow and but you can embed that an iframe that but other than that, I wouldn’t know? Yeah.
Bradley: Yeah, I know. There are some like plugins and stuff that will allow you to embed a or you know, display a Facebook page. But it actually Yes, you have to connect it via API and all that kind of stuff like, so there are WordPress plugins that will do that. But as far as just an embed code from Facebook, I don’t think that’s possible. Once again, I don’t do much Facebook stuff. So I couldn’t tell you with all certainty, but I can I know that, like, if you try to just take a Facebook URL, and iframe it, it won’t it all, it will never display anywhere. I’ve never seen that ever work. So you have to use stuff that connects via API or authorize or what are they called Facebook apps or whatever. We actually create all that shit in order just to get even a Facebook page to show in like a widget area on a website.
Hernan: Um, so yeah, and they’re even more like they’re, they’re even more like restrictive with all of the privacy stuff that they’re going through. So that you may want to consider so.
Bradley: yeah, and then you try to iframe or when you try to embed a Facebook comments app you see what happens the previous couple on the Hangouts that and I get it I guess that’s because people can act that shit so right cool we’re going to keep moving. This chat is already thousand better than anything before devices that is cool thanks to Vaughn I’m glad you guys liked it for a bus the new battle call right revert I think that’s one of the guests says get repeatable oh that’s you that was you that’s maybe a farm setting up by a cat gotcha well mines Bradley hmm feisty forehead motherfucker in charge just in case you guys wondered what that was all about.
Do Semantic Mastery RYS Stacks Add More Value To An Existing Syndication Network & GMB Page?
Bradley: The humanoid says Marco I have an RYS Drive stack order pending and creating an RYS stack I have my syndication network complete in my see when creating a try so that I have my syndication network completed my GMB URL done. would it add more value when I have you build my RYS stacks. Thank you will thank you will
I know that was directed to Marco I’m gonna put my two cents in first before Marco answers. And if you already have your syndication network all your profile URLs to become target URLs as well. guys remember it’s just kind of about it’s just like internal linking right with your syndication network. It’s there’s no reason why you shouldn’t be powering up your tier one assets as well. So if you have all of that I would actually absolutely include those but Marco, that’s more question for you.
Marco: Yeah, I’m thinking that he wants to know if he should have the team, put them into the bill, by all means, that that’s your tier one branded, it should be included and then So when did he get the spreadsheet to hit with link building. That’s what’s going to get hit your tier one branded your GMB and everything that’s inside that drive stack. So yes, by all means, have at it, and you’re going to see some really good results. I’ve been getting a bunch of testimony.
By the way of about people having to build links to their dry stacks and then the drive stacks just going crazy. Yeah once they get some the link building done so yes have added the same thing with the ad ID page. I’ve done some testing with that and just and that’s what I loved about it. It’s one of the easiest methods because all you gotta do is go submit link building gig order to you know, I wouldn’t say to just anybody but Daddy has got it down to a science and just taking like the ad ID the iframe loop stuff that we’ve talked about and again our paid courses and almost all of them it’s available that that just works really well and again, that’s just what that magic of I frames and when you combine that with Dr. stacks or even dr stacks alone, but that’s part of it because of you know, iframe in that gets done in the site, everything else so it’s just incredibly powerful. And just hitting those that’s the beautiful thing about it guys is you know, the daddy has link building pack service which is in MYB, right? They’re still spam links, but he’s good at what he does. He’s a pro, he’s a professional, there’s no doubt and because of that, he knows how to make it really effective. And then when you use something like Google assets as the target or Amazon domain as the primary target, then it can take that kind of abuse like you can hammer away at it, and it can take it and filter it like a champ. In fact, it just kind of powers it up. Now, it’s not something that I would ever direct to the money site, but you can do you know what I mean, but you can do it two very powerful tier one assets, which is why we developed the way that we do so that’s why we don’t even use VPN, who needs a pbn? When we can use Google and Amazon assets to create the same effect and then you spam links as opposed to and I call them spam and everybody who want to do spam. But guys, I mean, that’s what link building tools do they create spam links, you can call them whatever you want. That’s really what they are. Right and so pbn links are technically spammed links to you might be buying links from you know, a domain that has good metrics, but unless it’s super well themed and all that they’re typically spam links anyways, you know what I mean? So it’s just it’s about how you use them and what you point them at. And so we recommend doing it the way that you know, at least our method we use our method for specifically for a reason. It’s efficient, and it works well. Right.
All right old school, like daddy says, will it be set up like this tomorrow? Hernan? What’s tomorrow?
Hernan: The webinar? webinar or mastermind? Yeah, now it’s gonna be on a mastermind. Yeah. It’ll be in the regular mastermind.
Bradley: Jim, think that’s when? Yeah, just the regular master the live mastermind webinar page, just like we’ve always been doing over there. I we haven’t had any problems with that over there. Now it’s in the bond site. Yeah, right. The membership site, right.
So as far as I know, we’ve never had any problems not one complaint with it over there. We had a problem with the Disqus chat app. on these pages for some reason I think it’s a Click Funnels issue like it just didn’t jive well but on the traditional mastermind webinars inside the membership site we haven’t ever had a complaint on that so if I’m wrong and you guys got some complaints about it to make them known to make them known over there in the Facebook group not here.
How Would You Strategize Sending Out An Email Campaign For Over A Year?
I blue panda whoever that is, is hey guys hope this Jeff Oh, what the hell? That’s the same as what we had before. Maybe not okay. Hey, guys hope this chat function works better than this. That piece of shit Facebook jet cheese. Yeah. Or Geez, you’re right. That was terrible. Okay, onto my question. I have a list for my niche that is big enough to send 1000 emails per day for over a year. Wow. This is simply a law of big numbers campaign for my client. These will be a one time blast. Either they respond or they don’t and the next class goes out the next day what would be the best way to approach a list of this size style of sending? I don’t know I’ve never spammed at that level before. Spam demon.
And that’s exactly what you’re doing. So the best person to answer that question is unfortunately not here. That’s Chris, our partner, Chris, he, he’s been doing that kind of work for four years. He can give you the best advice on that. But he’s not here. I’m sorry, he’s traveling. Yeah, the only thing I would know to say is that make sure that you have plenty of sending from domain email account. So in other words, making sure that you’ve got several many, many, many different email account setup, you know, that you can send from because you’re probably going to burn every single account that you send from like, almost every day.
I don’t know for sure, because it depends on how clean your list is. But typically, when you’re sending out mass emails like that, from a particular account, especially 1000 per day, you have to have accounts that have developed some sort of reputation for or else when you go to hit send on 1000 emails from an account that’s not really seasoned. It will you know, the is the internet search or email service providers will throttle those accounts and not the inbox. You know a bunch of them and also with people will start hitting the spam button which it’s likely if they were unsolicited emails, you will get a lot of people hitting the spam button, it will flag that particular domain account for or domain email excuse me for spam and so it will like they’ll just stop unboxing her nine you were going to comment? Yeah, yeah,
I agree with you. What I was about to say is that if you want to, you know, reach out to Chris just post in the Facebook group and maybe take him I don’t know if blue pen is on the mastermind group. Yeah, if you’re in the mastermind, we could get to it. You know, Chris will give you a lot of help out there. Otherwise, you could try it in the free Facebook group and I don’t know how much he’ll reveal about something like that there. But yeah, that’s the only problem like guys I talked about this a few weeks ago, but you know, I got I’ve unsubscribed from just about every single marketing list that I’m I’ve ever been on.
Over the last several months, because I decided to get really focused and you know, buying shiny objects and getting pitched new training, you know, methods and stuff like that all the time was really, and I, you know, there’s they’re kind of happens in cycles. I know a lot of you guys we’ve I’ve talked with a lot of our mastermind members over the last several months I do calls now with, you know, one on one calls with mastermind members, as a new member, you get a one on one call with one of us. And then every quarter or so I try to open up the ability to have another 30 minute call with me so I can kind of help you know, find out more about people in our mastermind and what struggles are going through and offer some guidance and and and, you know, 90 days to six months and three to six months, I have another call with them, find out if they made any progress, and they’re going to have new issues at that point. So one of the things that I’ve heard a lot through those calls without calling anybody out is that, you know, constantly being bombarded with different opportunities. And that’s because we’re all marketers, right? And so we’ve gone out and been signed up for whatever ours, which puts us on email list or we bought products, which puts us on email lists. And the next thing you know, we get hammered and you guys can all relate I’m sure you get hammered and hammered and hammered all the time with solicitation offers for training or for software or tools or services and all that kind of stuff. And you know,
I found that although they may be interesting and sometimes entertaining to go like watch webinars or to go check out the new sales page of the new tool that or software or WordPress plugin or whatever the hell it is, that typically just distracts from making any progress a real progress in my business and you know, over the years I’ve gone up and down with that, you know, sometimes a more susceptible to that other times I’m not but over the last many months now I really just started to unsubscribe from you know, ton of people’s emails. The reason I started saying that was because my oldest email account that is the account that I use, it’s a Yahoo account, Yahoo mail account, that’s the one that I used to always sign up for stuff like I don’t use my main Gmail accounts for for to sign up for lists or two webinars and things like that, because I knew that I get on a spam list, right and people would start spamming me. I’m still getting a ton of spam over there. But I’ve never voluntarily or I very, very rarely voluntarily used one of those primary Gmail type email addresses for signing up for that stuff. But I had a Yahoo mail account that was just getting spammed to death. And so over the last several months, I have really, really gotten a much better handle on that too. Because what I’ve done is I’ve gone every time I get an email now I just daily maintenance Now, every single day, I go through my Yahoo account probably two maybe three times a day. And if there’s an email that came is comes to me that I was unsolicited, which is you know, it’s they don’t come nearly as often as they used to now, I open up the email, I scroll right to the bottom finance subscribe button, I click it and make sure you know in the page reloads that it’s that in the net new tab that I’ve unsubscribed. Then I close that tab and I go back in and I click the spam button and Yahoo
And I do that every single day. And, you know, I used to get literally dozens, sometimes hundreds of emails per day, as many of you guys can probably relate. And now I swear to God, this is no bullshit over the last, probably five to six weeks now, I might get two or three emails per day and some days I don’t get any spam or unsolicited emails anymore. And that’s because I’ve gotten into the habit of doing that. So now it’s much more manageable like that, that email counts almost like a clean account. Now I do still get occasional as I said, Sometimes I’ll get one. Sometimes I get two or even three spam emails where it’s another internet marketer that bought my name off the list somewhere and sends me some bullshit email about the newest WordPress plugin. But I open up the email, I go straight to the unsubscribe button, unsubscribe and then come back and hit the spam button. And so it’s really really reduced that now the reason I said that was because if you start emailing people with unsolicited emails, you’re likely going to have many of them going to hit that spam button and that’s going to tank your deliverability, just like that. So if you’re going to be doing that sort of a strategy, you’re going to need a ton of email accounts ready, essentially one per day and even that, I don’t know that I’d send 1000 per day from one account. I probably split that up across multiple accounts. Okay.
Can You Still A GSite And Empower A Client’s Money Site If You Don’t Have Access To Their Email Account?
Anyways, it says when working with clients and you don’t have access to their email account, can you create a G site for them embed their properties and deliver the power to the money site URL? Well, yeah, I would never ask for access to my clients Google accounts ever never do I asked for that. So that’s how we do it right? We create and fits if it’s the same fits as I know that we used to be in our mastermind you should know that. And it might not be but ya know, like, for example, we just we create for clients created or even if for you guys that buy stuff from us, we’re going to go create a Google account.
To create your assets, the same thing with my clients, I go create a Google account, right or if they’re on G sweet, which some of them are, but most of them aren’t, then I have them add, you know, create an email or user account for me. And then I will end up, you know, giving me they, and then I asked them to give me permissions for to access the other accounts, like our Google Apps essentially within that account, right? That makes sense. And guys, you know, send a screencast video tutorial video to your users. So for example, I don’t ever ask for Google account access, but I do ask for to be added as a Google My Business Manager to their GMB for example. Right. So how do you do that? Well, unless you ask for their login details and go do it set, you know, add yourself as a manager, you know, add yourself as a manager, you got to ask them to do it. So if they don’t know how to do it, you got to provide them with instructions. The easiest way to do that, in my opinion, is to just do a quick tutorial video and show them hey, show him another GMB account. say look, login go to business google. com
Left-hand sidebar, you’re going to go click users, this little box is going to show you’re going to see a little plus icon at the top, click that to add new user at my email address from the drop-down, select, you know, manager, not site or not owner, just add me as a manager and then click you know, invite or send or whatever the button says, and I’ll get an invitation and then I’ll go be able to access you can do the same thing, if they have, you know, if you wanted it to be hosted on their main Google account, like a G site, which is unnecessary. But if you wanted to, you could give them instructions on a go into sites, google.com and add me as a user or manager, whatever, give me permission to be able to access that app within your Google account. However, it doesn’t matter because you can create the new account, build everything under the new account and then add your client Gmail account as a manager and then transfer ownership if you needed to. But again, it’s really unnecessary. It doesn’t matter who the Google account is. You can push the power the SEO juice anywhere you want. Okay.
Facebook Embed Post
Facebook also gives you an embed code for each post. Really? Yeah, it does. You so you can embed a Facebook post? Yes, that is correct. When did that start? Yeah,
it’s always been there. Yeah, it’s been rough. But Jay get. So if you get if you create, like, for instance, if you create, I don’t know, post with a link or a post with an image bubble, blah, then you can embed that somewhere. So it has to, it has to be on in your timeline. Or it has to be like, like on an open page. It can be like, if it’s a closed group, you can’t do anything with it. If if it’s a member, whatever it if it’s hidden or secret or Harvard. I don’t know too much about Facebook. I’m just there answering questions. Yeah, but if it’s open, right, and if it’s public, yes, Google will not Google Facebook will give you an embed code for that post or for whatever it
Is that you’re doing an image or video. But in those at one post though, right, correct, I don’t I think that you’re right that there’s an X breaker if you try to embed the like the entire face. Yeah. Yeah. And it has to come from a, from a Facebook page, if that makes sense. Not from a profile. You know, even if the profile is public, there’s a lot of, you know, stuff going on with privacy and whatnot. So it needs to come from a Facebook page, which is what your clients are going to be using anyway. Right. So um, so yeah, but that’s, that’s another caveat that you want to have in mind. Yeah, well, I mean, okay, so that may mean that that’s cool. And all but you know, unless you’re going to go in and update the iframe, or the embed code on a regular basis on your sites. I don’t see how I mean, obviously, if you’ve got I guess one post that you specifically trying to power up then yeah, and you could embed it and then hammer and you know, the G site or wherever you’ve got an embedded with links or something like that, but you know, typically I like to set up the iframe that is going to update dynamically. So I publish content and it’s on an automatically be in the iframe that I’m trying to power up. Do you know what I mean? So that’s cool. I didn’t, I wasn’t aware that you could embed individual posts, but say, that’s cool. I just learned something. Yep. Very cool. Yep.
Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords
Okay, so Gordon’s up again, it says, Thanks a lot for your previous answer. You’re welcome. He says, which brought up this question and used to be okay to use duplicate content for different sites targeting and local niche in different cities, just changing the location info one site for each city. But is that still true? I’ve never done that. Gordon. Honestly, I’ve always advocated for using unique content for all those and that’s specifically because, at some point, it could be, you know, toxic, it could you could end up catching a penalty because it is all duplicate content and duplicate content, guys, it’s supposed to be on the same domain, I get that, but on the same subdomains, you know, I don’t I don’t like that because it’s not as effective.
So what I’ve always always always suggested Yes, it has worked, you can just swap out location information. So like essentially the city modifier within the content. But it’s inexpensive to have a piece of content written and then have it rewritten, it’s a lot less expensive to have it rewritten than to have original content written for each, which by the way, when you go to a content farm, none of its original, all they’re doing is rewriting other content that they’ve scraped from the web, just so you’re aware of that, guys, when you go buy an article from a content farm. It is a rewritten article from something else on the web that they scraped, that’s it, there’s nobody there is actually writing an original article. all they’re doing is going easy and articles or somewhere else scraping an article and then rewriting it and usually it’s rewritten very poorly, by the way, but what I’m saying is you can go out and order an article, habit, you know, Britain for whatever, let’s say it’s 1000 word article, and it cost you 40 bucks. And then you have article rewrites. So let’s say you got six locations six subdomains where you got the URL
So that you paid 40 bucks for that, but then you order five rewrites, it might cost you $8 per rewrite. And now you’ve got six, original, unique, let’s just I’m using air quotes, but six or unique articles that are going to be more effective, in my opinion, long term, then having the same piece of content used across multiple sites where the only thing you change this is the location modifier. So that’s how I’ve done that, guys. I’ve got lead gen assets out there with subdomains with 20 subdomains, and they each have their own unique content. You know, and that’s specifically for that reason.
You know, again, it’s your call, I’ve always wanted to build long term assets that will rank and produce revenue for me for years, and I’ve got many of them. And so, you know, again, it’s all I always think about, it might be a little bit more expensive, a little bit more hassle on the front end. But what’s more of a hassle having assets that stopped producing or start performing poorly, because of you took shortcut cuts on the front end. You know if they’re producing revenue for you and again guys I don’t know if it works or not because I just don’t do it. I don’t know if it still works or not but other people may be able to comment and say oh it works fine that’s fine if you want to build your business that way do it you know, there’s it’s up to you. So I don’t recommend it though. Honestly, I try to do the work up front so that it will produce for me for the long term and I don’t have to continually worry about that shit.
Do you remember that when they first came out with pandas and penguins? What that what Google was asking for rich unique relevant content that’s updated on a regular basis how often they repeated that that was when the doofus what’s his name was still with with with the spam team gotten Matt Cutts right. When that was so that this is they kept asking them they didn’t they keep doing it over and over fresh, unique relevant content updated on a regular basis. But the telling you that for a reason the bot feeds of content
Now I know that people have done tests when and where, you know, they’ve used Latin. And it ranked, but there were still keywords interspersed with that Latin garbage that made it rank and that’s what the bite is feeding off. It’s feeding off that information that you’re giving it. And if you just keep pushing the same information over and over, we have seen this, again, we always test guys is why we can give you the answers to these questions. We’ve seen it time and again and local GMB Pro, that if you use different posts, that if you do it regularly, whatever regularly means for your niche because niches a different each unique niche will react differently to the post frequency. But we know that if you use fresh, unique, relevant content, update on a regular basis, fresh images or you make Google think that they’re fresh images
Marco: don’t even have to be, it’s just all about feeding them but the information that the bot is coded to look for. It’s looking for these variables, right the keyword in the right places, and in the right amount and then information. And, and it’s also looking at how a real person interacts with that content that you’re displaying. And whether that person finishes, whatever action they set out to do. All of this is part of it. Now, if you give people the same information over and over and over again until you change this is a little bit eventually that gets stale, and the bodies will be able to tell how people react to that. And the one thing you’d never want to do is you never want to send us a negative signal. We always concentrate on feeding them but the positive signals that’s going to get us positive actions and reactions going to get us better placement.
going to give us knowledge panel displays is going to get us calls. And it’s going to get us web site visits, and whatever else, right, whatever else that we’re looking for. But it all starts with your content. And yes, you can feed garbage. But eventually, what will happen is it’ll get the index just like it happened with that test website that was done. But that one was just to show what you could do with the content place in in in the right areas. And in the right amount. Guys, don’t trick yourself into thinking I’m going to take the easy way out and just change the location. Give people a reason to think about it. Think like the end user, right? If I’m going in there, and I’m looking to have my problem solved, and I keep seeing the same garbage over and over. I don’t want to deal with that. I want someone that that’s talking to me as the end user, and someone who’s going to help me solve my problem, become problem solvers and you’re going to go a long way towards really developing your content in a way that people are really going to enjoy interacting with, and in the long run is going to make your whole lot more money than taking shortcuts. Yeah.
Bradley: All right. We’re going to wrap it up here in a minute. But if it says mastermind calls from Bradley are awesome, relevant, timely, and actionable period. Thanks fits. Appreciate that. Yeah, I’ve enjoyed those calls. I had a couple of this week already. So again, I appreciate that. And then lastly, Gordon had posted one more question. That’s fine, Gordon, we appreciate that. He says, since relied on questions, I’ll ask something else. And this is a good question.
Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords?
He says when creating local Legion pages, is it better or easier to create a different page for each keyword or to try to rank a single location page for a bunch of different keywords? Yeah, so that’s a great question. Because several years ago, that was the method was to it was and that was the industry, right? The traditional knowledge, right was to go out and create. Each page would be optimized for a singular keyword. Right. That was really how silo structure was started.
be taught was, you go out and you create a silo and then you collect the supporting keywords for that silo and then you start creating posts within the silo that each post is optimized for one keyword. And that can still be applied today. But the thing is, though, you’re better off. So let me back up for a minute like with a complex silo, guys, there are categories and subcategories, right? And so what I’m saying is it used to be it was taught for a while the best practices was was to create your top-level keyword would be the top-level page, your top level category. And then for your next tier down of keywords, right, you’re supporting keywords, you would create a subcategory for each of those keywords. Right, so that’s a child page. And then at your post level, you would go out and take longer tail versions of your second tier keywords and you would create individual posts for each one of those that would link up to your sub-category pages, right. And so that was very granular It was like Uber optimized content. But after panda three or four I don’t even remember which one it was but it was sometime around 2014 timeframe we started noticing that that was less effective and now and that’s because guys the algorithm has gotten so much better and understanding natural language right it with AI and rank brain and all of that it understands content and its totality now a lot better than it used to, right it’s Google’s gotten incredibly advanced in that respect. And so now you can actually have longer form content that targets many semantically related keywords that’s the key right? So instead of going out and creating multiple pages, which is kind of a bitch anyway, and it’s it’s really makes as Marco was just talking about, it makes for a shitty user experience to if you go to a site and you have to click to another page to learn more about a very similar keyword anyways or product or service. So it just becomes repetition over and over and over again. And that’s less effective. So you’re better off creating a long-form piece of content, as it as a page that has a lot of your relevant similarly related keywords within that page, you can even have somewhat broader topics combined on the same page. So provided that they’re segregated by correct segments, or headings, and other words, sections within the page. So you know, and I’ve experimented with even ranking one page websites guys for, you know, multiple types of keywords like that wouldn’t even be in the same silo. But because of the way that you organize the content on the page, you can still rank for that. Here’s another example, using like Table of Contents or navigation links with hot links that go to those sections on the page. So that’s a good way to kind of set to analyze the content within a page to where you can only you can have one page that can rank for multiple keywords or themes that make sense. So to answer your question.
I wouldn’t go with optimizing for singular keywords. No, don’t get me wrong if you’re if you’re doing short blog posts, for example, I target, you know, with GMB posts a lot singular keywords, I mean, we still I still sprinkling variations of that single keyword, but there’s one primary keyword typically for me, for GMB posts. So you can still do that. But for your pages on your site, right, I’m talking about posts doing that. But for your pages on your site, which are typically what you’re trying to rank, you’re using posts to support the page, right? So for pages, I would recommend going with longer form content instead. That’s why I don’t usually recommend using complex silos anymore because you can accomplish it with simple silos, which is just categories and page, top-level categories and pages and then post supporting posts. Because complex structures are exactly what their name implies. They’re complex. They’re hard to manage. It’s hard to map out in the beginning, and it’s, it’s honestly, I think it’s overkill for most stuff, especially for local it’s overkill for most local things. All right.
Okay five o'clock I’ve got to go but I am going to read this comment real quick Jim says FYI everyone I placed an order for keyword research it was actually too good with too many keywords but they do break it down and suggest which keywords you should target which ones are good for silo and for supporting keywords. Don’t hesitate to order you won’t regret the quality time saved that it takes the guesswork out of it. shipped Marco trains them. Hello. Thanks, Jim. Jim. So, Alright guys, everybody. We appreciate you being here. I’m kind of digging this app even though it looks old school. It’s kind of cool. what you guys think. I like it. I mean, it works. Yeah. Works. Nobody’s complaining about getting locked out of any account so far. So we’ll see. All right, everybody. We’ll see you guys tomorrow on the mastermind and everyone else next week. Thanks for being here, man. Later see
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232
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Click on the video above to watch Episode 232 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Hernan: Hey, everybody, welcome to Hump Day hangouts episode hold on episode 232 My name is Adam Moody. I’m reading the script that has just said and it’s pretty cool to have you guys here. Today’s the 17th of April and this is looking good. So I’m just going to go and you know in honor to or beloved Adam and Secretary which will be going to be missing on this episode. I’m going to be saying hi to everyone on the list as I see them. What’s up, Marco?
Marco: Oh, I’m first Holy fuck the Latinos first today.
Hernan: Yeah, man.
Marco: We always end up in the back of the bus, but here I am, man. I got a little bit of a cold but I’m still enjoying the beautiful weather. So that’s life. You know, life sucks sometimes. Yeah.
Hernan: How about you Bradley? How’s everything man?
Bradley: I’m happy man I’m happy to be here. Things are good. So yeah, we got a very few questions on the new chat app guys we really apologize about that piece of shit Facebook app that we had on here for two weeks and it got every everybody that commented last week apparently got their Facebook account locked. It was nuts. And anyway, I apologize for that we had no idea was going to be like that I got my I got locked out of my account, or non did Marco did. Several of our mastermind members. It was Wow. Anyways, we apologize, we had no idea something like that was going to happen. That’s why we got this new one on there that looks kind of funky. But it’s kind of cool because it I mean, we’re going to find out if it’s cool or not. It looks old school as hell but it does give us the ability to post gifts and you can sign in and create an account so that you can actually put your image there which I recommend you guys do so that we know who we’re talking to. But if you want to stay anonymous that just use the use it without logging and that’s up to you. But anyway, so moving on. Hopefully, this will be satisfactory. We’ll see.
Hernan: Yeah, yeah, it sounds good man. So we have some people putting Jeff’s or gifts already. That’s pretty cool. So a couple of things that we usually do. If you’re new to semantic mastery, welcome, good to have you here. Don’t forget to subscribe to the YouTube channel. If you want to know more about how we do things, you can go to semantic mastery calm for a slash hump day to be notified every time we go live. And you can come and ask your questions. This is free 100% free. We’ve been doing this for the past seven or five years. And it’s been awesome. So thank you for being here. And if you’re not new to semantic mastery, thank you, thank you for the support. This is awesome. Don’t forget to if you want to step by step repeatable system to you know, rank your websites whatever those are local websites, new websites, age websites, go to Battle Plan out semantic mastery calm and get the battle plan and if you’re ready to join a group of people that are growing their local marketing agencies and whatnot, come to the mastermind which is mastermind.semanticmastery.com. And for all of your done for you premium done for you with SEO services with the stamp of approval of semantic mastery don’t accept second options go to em gee, Why be the SEO and you will have everything that you will ever need for your you know, delivering needs because you shouldn’t be doing the link building you should be growing your agency that makes sense. So those are the announcements I think I nailed it. I might have something I’m going to paste Now I need to copy and paste some stuff on the thing so so yeah, there was we got I guess,
Bradley: Let me tease what you’re doing tomorrow or non so that you don’t have to toot your own horn. We got, we’ve been doing kind of a series in the mastermind. We’re probably going to end up launching a product around it anyways, but it’s Pay Per Click marketing for local and how to get results. We had a course that I produced about two, maybe two and a half years ago now called Local Kingpin. And it was specifically for using Google AdWords obviously, it’s now Google ads, but formerly Google AdWords for setting up lead gen assets and dry and using, you know, producing leads for local businesses, either on a client basis or even on a lead gen basis where you’re selling leads. And that worked really well. But the Google Ads dash dashboard, the whole platform has evolved a lot in the last two and a half years, considerably. And, you know, Google Ads themselves for search ads, excuse me, so search ads are rather expensive, you can still be profitable with that. There’s no question but it’s fucking expensive. So I’ve actually gotten away from using search ads and get more into using display ads and YouTube ads and remarketing obviously, and it works really well because the display ads are the display ad platform is so much better than it used to be. And you know, years ago when I had developed the local kingpin training
It was in that method that I was using display ads. Suck it, they might have worked, but it sucked setting them up because you had to go out in the order or design your own banner ads and you had designed them and all the various sizes that you wanted to display them in. So the leaderboard, and you know, this 350 by 250 rectangles, you know, all these different sizes. And so it was a pain in the ass, I would hire a graphic designer to develop a set of banner ads, and that would be one set of banner ads, and it might cost me 50 or 60 bucks. If you wanted to split test, you’d have to pay for another set of ads, right. And so it was just it was you’d have to wait for you know, several days to get them back from the designer. And it’s a real pain in the ass. And so it wasn’t very efficient. And it wasn’t very effective unless you really split test a lot and then found a winning combination of ads. But now what you can do on the Display Network when you’re setting up display ads is you actually just import photos, it photos and images and let your logo as well and
It’s a square version and rectangular version for each. And then you get to add up to five short headlines, one long headline and then up to five descriptions. So and there’s, you know, character limits for each. But then what Google does is Google will create responsive display ads out of just the images that you upload it to just regular photos will work or graphics, either one and then will automatically start rotating through your various headlines and descriptions to find out which gets the highest click through as an engagement. And then it will start to auto-optimize the campaign and start serving the ads that are the combinations that performed the best more and more often. And so it’s so much easier to set up a campaign now. And although obviously, display ads don’t convert nearly as well as like search ads do, it’s a fraction of the cost guys, and with the audience targeting that Google Display Network has now or Google has period. They have what they call in market audiences and life event audiences and you can even create custom intent audiences.
is now based on keywords which are really cool. I just started playing with that actually. And so if you go and find the you know in the in the in the in-market audience targeting settings if you can go in and find an end market audience for the businesses that you’re generating leads for then those tend to be very good and like for me for contractors typically a the average cost per click runs between anywhere between about 85 cents to $1 50. So somewhere in that range depending on what type of contractor it is that I’m generating leads for. And so that’s a fraction of the cost it just for it’s just quickly for some perspective here, for roofing leads, for example, it could in some of the areas that I do SEO work and generate leads for roofers of roofing. A click for search ads for roofing type keywords can cost 35 to $40 per click. And you know, typically an average conversion rate is somewhere anywhere between 32
40% right, so you’re talking about three clicks to get one lead at $35 per click, that’s $105 per lead. That, to me is incredibly expensive. But with those, if you can there in the market audience targeting, you can actually see that there are a roofing odd Roofing Services in the market audience, and you can use that for display ads. And maybe this says you pay $1 per click will just use a nice round number. And it might be a 10% conversion rate as opposed to 30 or even a 5% conversion rate, which means you need 20 clicks to get one lead, but 20 clicks at $1 to get one lead guy think about that as 20 bucks per lead as opposed to 100 bucks per lead when you’re using search ads. So keep that in mind and that’s for cold traffic. But also for remarketing purposes. Like honestly, if you’re not using remarketing in you’re doing Client Services, you’re nuts because it’s just an inexpensive way to get additional traffic back to
The site and even if that traffic doesn’t convert a lot, a lot of it will, but doesn’t convert into leads. It’s a great branding tool to help that business to gain brand recognition so that people will think of them and go search for their brand name when it’s time for them to need their product or service because they’re constantly reminded of that business. So, long story short,
we’re going to work we’ve been doing a series of training inside the mastermind about using Google ads for Local Lead Generation, not search ads, but display ads and YouTube ads and remarketing ads. And tomorrow Hernan being the Facebook marketing expert that he is, he’s coming into the mastermind to do a full training on how to use Facebook ads for Local Lead Generation. And then we’re actually going to probably be packaging all that up over the next 60 to 90 days at some point and then launching that as a separate product as kind of an update to local kingpin, but we’re going to rebrand it because it’s really going to be a whole new course. Did you guys lose me?
Hernan: No
Bradley: I got a frozen screen. Okay, yeah, there you go. Okay, so anyways, just kind of wanted to teach you guys a little bit on what’s going on in the mastermind tomorrow. Those of you that are the mastermind a lot there’s been a discussion thread by the way or not, did you see the discussion thread in the Facebook group, but are saying that we’re going to rope you into actually contributing more than just the mastermind because they want a full soup to nuts type train. Yeah. So yeah, well, yeah, if there’s a need for it,  you know, the mastermind has the privilege that you know, if you guys there’s a real need about, you know, a specific type of training that you guys want to go after, then we can make a series there’s no problem about that. We’re all about, you know, serving our members as much as we possibly can. So that if that, you know, we have a good response tomorrow, that’s potentially going to happen, at least initially within the mastermind, and then we’ll go from there. But yeah, my idea is to cover as much terrain as possible tomorrow specifically, and then if we need to do another iteration of the, of the training or you know, walk you guys through a couple of case studies. So for instance, I was going through one of the clients that I manage, and we, so he’s a chiropractor. He’s a local chiropractor, and he has four clinics in Dallas. And over the past, I would say over the past six months, we have spent around $160,000 in advertising, and we have generated almost 4000 confirm appointments to those four offices. Now that is rough. So he is charging $49 per appointment, right? It’s an intra massage offer. So he’s charging $49 per appointment. We’re getting him we’re getting those appointments for around 39 to $40. So he’s, you know, making money on the front end, but that’s not even the best thing. The best thing is that each customer forth to him on average $300 you know because they show up to his office and they buy a bunch of stuff and they buy additional massages and they buy so that’s
Average and that’s on the low side. So there’s, there’s effectively we have been moving the needle real hard. He’s super happy Of course because he’s growing. He’s expanding locations and whatnot, and some of the stuff that we were able to implement for him. We will be talking about tomorrow on the mastermind, so it’s going to be pretty cool. Yeah, awesome. Yeah. Alright, so the last thing we’re going to tease before we get into questions, which we were kind of just hoping that more questions would fill in this chat box anyways, uh, we’ve got video lead gen system
to Dotto really is launching next week, next Tuesday. As a matter of fact, we’re going to talk about it well, the first part of next week’s webinar, Hump Day hangouts is going to be where we’re going to, you know, kind of get into some detail about what it’s about and all that because I completely updated it so that still the old training is there, the old method, which I did for years, but over the last several months, I’ve been really redeveloping that method to make it more streamlined and efficient, something that a lot of it can be outsourced, but also just to make it to where, even if you were doing this yourself like, you know, managing the all of the video lead gen or video email campaigns on your own, I don’t recommend that. But if a lot of people still going to do it on their own anyway, it’s a lot more efficient now to where what used to take roughly 20 to 30 minutes per video email to send out. Now what will take you just two to three minutes No kidding, there’s there will be a setup period on the front end where you can’t get into the method here, there’ll be a setup period where it might take you an hour to get everything set up. But then from there for every prospect you want to mail to, it’s literally two to three minutes. And that’s it. And so it’s a hell of a lot more efficient. And I’ve tested a lot of different follow-up methods from that as well to once you are notified of engagement and I talked about all of this in the training and found several different methods that work really well to the kind of get the conversation going and stuff and so I go into great detail. It’s basically a whole new course but you’re still going to get the original version, as well as the Everything’s under
The same membership site now. So there’s the original version, which still works, but it’s a bit more time-consuming. And then there’s the newer version that can be applied to pretty much any sort of marketing service I use specifically one, were really two types of methods for monetizing it. In the examples and in the training, I talked about how to use it for monetizing lead gen assets. And then I also talked about for client services, if you’re just doing outreach for clients instead of lead generation service providers. Then, you know, there’s a method I talked about specifically optimizing GMB stuff, but it can be modified or an applied to pretty much any sort of service that you offer. So if you’re a digital marketer does Facebook ads like her non for example, you could still use the video lead gen system, you just obviously are going to talk about how you can get results with Facebook as opposed to how you can get results with Google My Business. So any of you guys one of the things that we do is we surveyed you guys on a consistent basis to find out what what-what our audience needs, and something that comes up all the time is client getting right? securing clients and that kind of stuff. And so that’s really what this was all about. It’s so that you guys can go out and least get the conversation started. It’s not sales training. I’m not real good at sales unless I got a referral, like been referral but as far as getting the conversation going for prospecting, it’s an outstanding way to do it’s very unique, you’ll get a lot of responses that way. And then it’s really going to be up to you to present your offer in such a way that you close the client, you know what I mean? Or the prospect at that point. So anyways, be on the lookout for that guys. Next week, we’re going to do like we typically have done in the past, which is a limited offer on the front end for 24 hours and then the price will go up. And that’s typically how we do that. So be on the lookout for that next week.
Okay, anything else? I think we’re good.
Alright, cool. Let’s get into questions. Alright, so with our 1989 looking chat box, which kind of cool though. Let’s get into it will start at the top
What Are Your Thoughts On Keyword Research Ninja?
KT says what are your thoughts on keyword research ninja? I have no thoughts on it whatsoever I’ve never used it I really don’t use any keyword research tools anymore other than Power Suggest Pro, Google AdWords you know, the Google Ads keyword planner for because I still do PPC stuff. And then we have our own in-house keyword research product that is like anytime you need keywords, that’s, you know, our go-to source now is MGYB? We have the keyword research done over there because it takes hours to compile a good list of keywords. Really, you can spend hours doing that and organizing the keywords into silos and you know, proper themes and that kind of stuff. And that’s what our, you know, our product on keyword research is specifically it’s you know, our assistant or employee that does all of that have access to multiple tools, SEM Rush, Power Suggest Pro, you know, all different kinds of tools that she uses to actually develop these reports and puts them into silos and all that kind of stuff. So different type of intent keywords, commercial intent, informational queries, that kind of stuff. So it just makes it super easy. So honestly, I can’t give you an opinion on any of those keyword tools because I just don’t use them. It just requires too much time in my opinion. And I’d rather outsource that or use a simple tool when I’m going to do it myself such as Power Suggest Pro. Marco or anybody else wants to comment on any of those.
Marco: I agree that that’s all I use. I use our keyword research. I mean, I taught them how to do it for a reason it’s based on the way that you do it. And the way that I do it, which is Google Trends and power suggest Pro with Google ads, right the Keyword Planner Tool, and but the basis is right there. Then we go into everything else and we drill down as much as we can get as much information as possible go to Answer the Public. We just use just a ton of different tools that we can get all of the keywords. I mean, you get thousands sometimes I see our report come back, and it’s 7, 8, 9 thousand keywords strong. And I’m thinking, this is like the best way to take down a market. Let me if you really need to start and understand your market and the words involved in your market. There’s nothing better. I mean, I don’t know I can’t speak on keyword research Ninja, it might be fabulous. But I can’t say anything other than the way that we have it set up works perfectly well for what we do. Yeah.
Bradley: Yeah. And again, it’s the amount of time that goes into that, you know, I got away from doing it myself because it just takes too much time. Especially to Oregon. Like it’s easy to spit out a bunch of keywords with a tool but to organize them in proper themes, you know, and basically silos and that kind of stuff and intent type people words like that’s yet I mean, as far as I know, that’s manual. I don’t know tools that actually do that maybe keyword research and into does that. I don’t know, I don’t even look at tools like that anymore. So, unfortunately, I can’t give you a good answer to that.
Does Using Subdomains Produce Better SEO Juice Than Using Pages For Multi-City Local Lead Gen Site?
Gordon’s up he says thank you very much again for the help you provide on hump days. You’re welcome. He says he when setting up a multi-city local lead gen site you have advised in the past few subdomains of the main domain for each city instead of using a page under the main domain. When using pages, I know that the SEO juice can be spread among all the city pages, but when using subdomains is the SEO just spread among all the subdomains to help each other one rank met each one rank better, or does each subdomain stand on its own for SEO purposes? Well, it’s a little of both Gordon because, again, a subdomain is treated as a separate entity by Google right. But there is the parent domain being the root domain. So you can the way I always looked at it was subdomains and other subdomains of the same root domain are called siblings, sibling domains, right and the parent domain being the root.
And so what happens is each one of the subdomains or sibling domains are their own standalone sites, which is good for protection purposes. And that’s what we’ve talked about. That’s the reason why I’ve always done that. Now, it’s funny because I really don’t do anything spammy anymore, at least not to the actual money sites. So I can probably get away with just doing the inner pages, but it’s still allowed. You’re still a, you know, and that it doesn’t mean that what we do right now, doesn’t couldn’t be considered spammy tomorrow, because we don’t work for Google. Right. And so even though I’ve never really had, at least for several years now, I haven’t had any issues with getting sites deindexed or penalize. I’ve always kept using subdomains specifically to minimize risk, right to reduce exposure, so to speak. Because as I’ve said before, if you put all of your location pages on the root, so their inner pages, right, and if you catch a penalty against any one of those pages, it could pull the whole site down and all of your other location pages.
Although again, as I said, the methods that we teach, haven’t knock on wood, they haven’t created any penalties that I’m aware of, for any of my own stuff, as well as any of our students, okay, that I’m aware of. And so you could probably get away with doing it on inner pages for management purposes, that would be much easier for there’s no doubt because you’d all you’d have just one site to manage. That said, though, just keep in mind that that’s putting all of your eggs in one basket. So if Google decides to take that basket, or destroy one of the eggs in that basket, it could very well hurt all the others as well. So back to the original question, a subdomain is kind of a standalone site in that if a subdomain was to catch a penalty, for some reason or another, it would only affect that subdomain, the route would be left intact would remain healthy and all of the other sibling domains or subdomains would also remain healthy, untouched, essentially, from that penalty that’s been levied against that one subdomain. So it’s isolates any potential penalty problems. However, if you were to catch a penalty against the root domain, it would automatically apply to all of the child domains or subdomains. Does that make sense? So that’s why we all I’ve done that in the past was to always protect the root against all odds, right? Protect the root. And then if I was going to do anything spammy, it would be on a subdomain level. And that was specifically for that reason.
However, what you can do is in this is something I’ve actually been testing recently, but I don’t have enough time passed to see in fact, I just talked about this on the last mastermind webinar, so 13 days ago, actually, about how to use subdomains and the root domain in conjunction to kind of power it up. And I can’t give away the the the method here because it can’t do that because it’s kind of an extension of something that we teach in our paid courses. But there is a way to still use somebody domains and use the root domain to kind of help power up the subdomains, with inner pages without doing anything that could catch it catch up a penalty to your route. But again, you know, as far as does the subdomains benefit each other, yes, it may not be quite as a quick effect or, or might not be as effective as inner pages. But here’s the thing, every one of those subdomains are still attached to the root, right. So again, the root domain being the parent domain is going to benefit now, you guys know we don’t talk. We don’t care much about metrics. We stopped caring about proprietary third-party metrics several years ago, but let’s just use one as an example because a lot of you guys will understand it this way. Let’s just use domain authority Moz’s metric and page authority is an example okay?
When you have a domain authority that sitewide including subdomains, right, so for example, if you have a domain authority of 20 five on the root, then your subdomains, when you create a new subdomain, it won’t automatically be 25. I don’t think so. But it will become it will benefit from the domain authority of the parent domain. And so what I have found over the years now that I’ve been developing these multi-location sites using subdomains is that at first, when you start developing, like, let’s say you start off with two locations, so you’ve got the root domain, and then to subdomains at, you know, each subdomain being four different location. And then you add, so you start optimizing, you know, doing what you do to get results. And then you add a third location. Well, that third location tech, you know, typically, according to my experience, will, will often start to get results faster than the first two dead, because it’s actually benefiting from some of the authority that has been accrued or you know, accumulated from the previous two subdomains and the route altogether, right. So as a whole, it’s now that that new subdomain is actually benefiting from the authority that has accrued from the previous two and the route itself if that makes sense. So then you add a fourth subdomain and you know, fourth location, and a fifth and a six. And what happens is I start to see each new location that I add, tends to respond quicker get results faster than the previous one, because it’s actually benefiting from the authority of the, you know, cluster essentially, that’s it’s the root domain, as well as its additional its other siblings. So, again, if you’re doing just inner pages, you’ll probably be going to get a faster effect from that. But I found that you know, as you continue to build out additional subdomains, they helped to, they kind of benefit or receive benefit from all of the previous subdomains as well. So they’re at their birth point, right. The moment that you create that subdomain, it really already has some inherent authority because of it being a subdomain of a root domain that has built authority or crude authority if that makes sense.
So, anyway, I can’t get into any more further of that, honestly, because I will be giving away too much. Come join the mastermind and will tell you all about it. So, Marco, do you want to comment on that at all or Hernan?
Marco: Now, just to validate a little bit what you’re talking about on domains, we see that domain subdomain. We see that when we do drive stacks, and we add additional folders and files, right? The more you add the more power that as you say, a cruise and I call it power. I don’t give a shit about domain authority or trust flow. I don’t give a crap about any of that its power. And so the more that you do have whatever it is that you’re doing inside the drive stack, the more power that you pushing through, and the more power that ends up wherever it is that you got that drives tech game. That’s why they work so well. Yeah. And so the more work that you do inside, the more keywords that you target, whether it’s keyword plus location or service, whatever it is that you’re doing.
You do more of it inside your drive stack. And before you know it, I mean, it’s just pushing tons of power wherever it is that you want to go. And we’ve seen people live from case studies that they even get an empty folder to rank before anything else rank. So it’s crazy the amount of power that you can do in this method, whether you’re doing it at the TL D and subdomain level or at the drive stack and G site level. Right?
Twitter Embed Code Not Displaying Properly In GSite
So if it says it says good day Semantic Mastery team thanks for this form to ask questions and get real answers. When optimizing the site, I framed Twitter the area stays blank with no message saying it won’t connect. Is that still okay? All right. I don’t do much Twitter stuff. But I know that if you just take a Twitter URL, tweet URL, a Twitter profile, URL, whatever and try to use an iframe create generator that it won’t show you have to go into Twitter developers and actually generate an embed code for it which you can do with like your timeline, tweets and stuff. So for example, you can take a Twitter profile and go to
The developers, I think it’s developers.twitter.com or something like that just do a Google search, you’ll see what I mean. And you can ask you, or even just go to Google and search, how do you create or embed a Twitter feed? And that’s what you would? Again, I don’t do much Twitter stuff. But if I was going to try, and I haven’t, so I haven’t tested it with G sites, guys, but you could probably it’s probably you’re using the wrong type of embed code. And that’s why it’s not displaying is what I’m saying. If you go generate the correct proper embed code from the Twitter developers site, or whatever, whatever it is, again, I don’t do much Twitter stuff, just like you can, you know, I recently I built Believe it or not, I built some PB ends recently because I was testing. I don’t use PB ends. Often guys, I very rarely use them. But I did build a few that I was testing and somebody product actually. And one of the things that they required was that you had made the site look, you know, very real. So one of the things that asked for was embedding a Twitter feed, so I had some persona profiles from some older since networks that I had built that had Twitter profiles with, you know, updates. And so I just had I had, that’s how I learned to go build this little embed code. And that’s a Twitter feed in bed, that you have to go to the developers console and sign into that account. And then you create it that way. And it gives you the specific embed code for that Twitter feed. So it’s probably that you’re using the wrong one. Now, I could be wrong guys. Because like said, I don’t do much of that stuff with Twitter at all. But I’m pretty sure if you’re trying to use just an iframe generator with a Twitter profile or something like that, it’s going to be blank, it’s going to not work.
Can You iFrame A Facebook Business Page?
Now, the next part of that question is, can you iframe in a Facebook business page? As far as I know, no, I Facebook has iframe breakers that won’t allow you to embed them anywhere using any sort of tool. If anybody has a different answer please speak up.
Hernan: I think you’re right Bradley on that on that and I haven’t personally tried to iframe Facebook but I know that you know, Facebook is kind of against that other than Facebook videos, you know that what you can allow and but you can embed that an iframe that but other than that, I wouldn’t know? Yeah.
Bradley: Yeah, I know. There are some like plugins and stuff that will allow you to embed a or you know, display a Facebook page. But it actually Yes, you have to connect it via API and all that kind of stuff like, so there are WordPress plugins that will do that. But as far as just an embed code from Facebook, I don’t think that’s possible. Once again, I don’t do much Facebook stuff. So I couldn’t tell you with all certainty, but I can I know that, like, if you try to just take a Facebook URL, and iframe it, it won’t it all, it will never display anywhere. I’ve never seen that ever work. So you have to use stuff that connects via API or authorize or what are they called Facebook apps or whatever. We actually create all that shit in order just to get even a Facebook page to show in like a widget area on a website.
Hernan: Um, so yeah, and they’re even more like they’re, they’re even more like restrictive with all of the privacy stuff that they’re going through. So that you may want to consider so.
Bradley: yeah, and then you try to iframe or when you try to embed a Facebook comments app you see what happens the previous couple on the Hangouts that and I get it I guess that’s because people can act that shit so right cool we’re going to keep moving. This chat is already thousand better than anything before devices that is cool thanks to Vaughn I’m glad you guys liked it for a bus the new battle call right revert I think that’s one of the guests says get repeatable oh that’s you that was you that’s maybe a farm setting up by a cat gotcha well mines Bradley hmm feisty forehead motherfucker in charge just in case you guys wondered what that was all about.
Do Semantic Mastery RYS Stacks Add More Value To An Existing Syndication Network & GMB Page?
Bradley: The humanoid says Marco I have an RYS Drive stack order pending and creating an RYS stack I have my syndication network complete in my see when creating a try so that I have my syndication network completed my GMB URL done. would it add more value when I have you build my RYS stacks. Thank you will thank you will
I know that was directed to Marco I’m gonna put my two cents in first before Marco answers. And if you already have your syndication network all your profile URLs to become target URLs as well. guys remember it’s just kind of about it’s just like internal linking right with your syndication network. It’s there’s no reason why you shouldn’t be powering up your tier one assets as well. So if you have all of that I would actually absolutely include those but Marco, that’s more question for you.
Marco: Yeah, I’m thinking that he wants to know if he should have the team, put them into the bill, by all means, that that’s your tier one branded, it should be included and then So when did he get the spreadsheet to hit with link building. That’s what’s going to get hit your tier one branded your GMB and everything that’s inside that drive stack. So yes, by all means, have at it, and you’re going to see some really good results. I’ve been getting a bunch of testimony.
By the way of about people having to build links to their dry stacks and then the drive stacks just going crazy. Yeah once they get some the link building done so yes have added the same thing with the ad ID page. I’ve done some testing with that and just and that’s what I loved about it. It’s one of the easiest methods because all you gotta do is go submit link building gig order to you know, I wouldn’t say to just anybody but Daddy has got it down to a science and just taking like the ad ID the iframe loop stuff that we’ve talked about and again our paid courses and almost all of them it’s available that that just works really well and again, that’s just what that magic of I frames and when you combine that with Dr. stacks or even dr stacks alone, but that’s part of it because of you know, iframe in that gets done in the site, everything else so it’s just incredibly powerful. And just hitting those that’s the beautiful thing about it guys is you know, the daddy has link building pack service which is in MYB, right? They’re still spam links, but he’s good at what he does. He’s a pro, he’s a professional, there’s no doubt and because of that, he knows how to make it really effective. And then when you use something like Google assets as the target or Amazon domain as the primary target, then it can take that kind of abuse like you can hammer away at it, and it can take it and filter it like a champ. In fact, it just kind of powers it up. Now, it’s not something that I would ever direct to the money site, but you can do you know what I mean, but you can do it two very powerful tier one assets, which is why we developed the way that we do so that’s why we don’t even use VPN, who needs a pbn? When we can use Google and Amazon assets to create the same effect and then you spam links as opposed to and I call them spam and everybody who want to do spam. But guys, I mean, that’s what link building tools do they create spam links, you can call them whatever you want. That’s really what they are. Right and so pbn links are technically spammed links to you might be buying links from you know, a domain that has good metrics, but unless it’s super well themed and all that they’re typically spam links anyways, you know what I mean? So it’s just it’s about how you use them and what you point them at. And so we recommend doing it the way that you know, at least our method we use our method for specifically for a reason. It’s efficient, and it works well. Right.
All right old school, like daddy says, will it be set up like this tomorrow? Hernan? What’s tomorrow?
Hernan: The webinar? webinar or mastermind? Yeah, now it’s gonna be on a mastermind. Yeah. It’ll be in the regular mastermind.
Bradley: Jim, think that’s when? Yeah, just the regular master the live mastermind webinar page, just like we’ve always been doing over there. I we haven’t had any problems with that over there. Now it’s in the bond site. Yeah, right. The membership site, right.
So as far as I know, we’ve never had any problems not one complaint with it over there. We had a problem with the Disqus chat app. on these pages for some reason I think it’s a Click Funnels issue like it just didn’t jive well but on the traditional mastermind webinars inside the membership site we haven’t ever had a complaint on that so if I’m wrong and you guys got some complaints about it to make them known to make them known over there in the Facebook group not here.
How Would You Strategize Sending Out An Email Campaign For Over A Year?
I blue panda whoever that is, is hey guys hope this Jeff Oh, what the hell? That’s the same as what we had before. Maybe not okay. Hey, guys hope this chat function works better than this. That piece of shit Facebook jet cheese. Yeah. Or Geez, you’re right. That was terrible. Okay, onto my question. I have a list for my niche that is big enough to send 1000 emails per day for over a year. Wow. This is simply a law of big numbers campaign for my client. These will be a one time blast. Either they respond or they don’t and the next class goes out the next day what would be the best way to approach a list of this size style of sending? I don’t know I’ve never spammed at that level before. Spam demon.
And that’s exactly what you’re doing. So the best person to answer that question is unfortunately not here. That’s Chris, our partner, Chris, he, he’s been doing that kind of work for four years. He can give you the best advice on that. But he’s not here. I’m sorry, he’s traveling. Yeah, the only thing I would know to say is that make sure that you have plenty of sending from domain email account. So in other words, making sure that you’ve got several many, many, many different email account setup, you know, that you can send from because you’re probably going to burn every single account that you send from like, almost every day.
I don’t know for sure, because it depends on how clean your list is. But typically, when you’re sending out mass emails like that, from a particular account, especially 1000 per day, you have to have accounts that have developed some sort of reputation for or else when you go to hit send on 1000 emails from an account that’s not really seasoned. It will you know, the is the internet search or email service providers will throttle those accounts and not the inbox. You know a bunch of them and also with people will start hitting the spam button which it’s likely if they were unsolicited emails, you will get a lot of people hitting the spam button, it will flag that particular domain account for or domain email excuse me for spam and so it will like they’ll just stop unboxing her nine you were going to comment? Yeah, yeah,
I agree with you. What I was about to say is that if you want to, you know, reach out to Chris just post in the Facebook group and maybe take him I don’t know if blue pen is on the mastermind group. Yeah, if you’re in the mastermind, we could get to it. You know, Chris will give you a lot of help out there. Otherwise, you could try it in the free Facebook group and I don’t know how much he’ll reveal about something like that there. But yeah, that’s the only problem like guys I talked about this a few weeks ago, but you know, I got I’ve unsubscribed from just about every single marketing list that I’m I’ve ever been on.
Over the last several months, because I decided to get really focused and you know, buying shiny objects and getting pitched new training, you know, methods and stuff like that all the time was really, and I, you know, there’s they’re kind of happens in cycles. I know a lot of you guys we’ve I’ve talked with a lot of our mastermind members over the last several months I do calls now with, you know, one on one calls with mastermind members, as a new member, you get a one on one call with one of us. And then every quarter or so I try to open up the ability to have another 30 minute call with me so I can kind of help you know, find out more about people in our mastermind and what struggles are going through and offer some guidance and and and, you know, 90 days to six months and three to six months, I have another call with them, find out if they made any progress, and they’re going to have new issues at that point. So one of the things that I’ve heard a lot through those calls without calling anybody out is that, you know, constantly being bombarded with different opportunities. And that’s because we’re all marketers, right? And so we’ve gone out and been signed up for whatever ours, which puts us on email list or we bought products, which puts us on email lists. And the next thing you know, we get hammered and you guys can all relate I’m sure you get hammered and hammered and hammered all the time with solicitation offers for training or for software or tools or services and all that kind of stuff. And you know,
I found that although they may be interesting and sometimes entertaining to go like watch webinars or to go check out the new sales page of the new tool that or software or WordPress plugin or whatever the hell it is, that typically just distracts from making any progress a real progress in my business and you know, over the years I’ve gone up and down with that, you know, sometimes a more susceptible to that other times I’m not but over the last many months now I really just started to unsubscribe from you know, ton of people’s emails. The reason I started saying that was because my oldest email account that is the account that I use, it’s a Yahoo account, Yahoo mail account, that’s the one that I used to always sign up for stuff like I don’t use my main Gmail accounts for for to sign up for lists or two webinars and things like that, because I knew that I get on a spam list, right and people would start spamming me. I’m still getting a ton of spam over there. But I’ve never voluntarily or I very, very rarely voluntarily used one of those primary Gmail type email addresses for signing up for that stuff. But I had a Yahoo mail account that was just getting spammed to death. And so over the last several months, I have really, really gotten a much better handle on that too. Because what I’ve done is I’ve gone every time I get an email now I just daily maintenance Now, every single day, I go through my Yahoo account probably two maybe three times a day. And if there’s an email that came is comes to me that I was unsolicited, which is you know, it’s they don’t come nearly as often as they used to now, I open up the email, I scroll right to the bottom finance subscribe button, I click it and make sure you know in the page reloads that it’s that in the net new tab that I’ve unsubscribed. Then I close that tab and I go back in and I click the spam button and Yahoo
And I do that every single day. And, you know, I used to get literally dozens, sometimes hundreds of emails per day, as many of you guys can probably relate. And now I swear to God, this is no bullshit over the last, probably five to six weeks now, I might get two or three emails per day and some days I don’t get any spam or unsolicited emails anymore. And that’s because I’ve gotten into the habit of doing that. So now it’s much more manageable like that, that email counts almost like a clean account. Now I do still get occasional as I said, Sometimes I’ll get one. Sometimes I get two or even three spam emails where it’s another internet marketer that bought my name off the list somewhere and sends me some bullshit email about the newest WordPress plugin. But I open up the email, I go straight to the unsubscribe button, unsubscribe and then come back and hit the spam button. And so it’s really really reduced that now the reason I said that was because if you start emailing people with unsolicited emails, you’re likely going to have many of them going to hit that spam button and that’s going to tank your deliverability, just like that. So if you’re going to be doing that sort of a strategy, you’re going to need a ton of email accounts ready, essentially one per day and even that, I don’t know that I’d send 1000 per day from one account. I probably split that up across multiple accounts. Okay.
Can You Still A GSite And Empower A Client’s Money Site If You Don’t Have Access To Their Email Account?
Anyways, it says when working with clients and you don’t have access to their email account, can you create a G site for them embed their properties and deliver the power to the money site URL? Well, yeah, I would never ask for access to my clients Google accounts ever never do I asked for that. So that’s how we do it right? We create and fits if it’s the same fits as I know that we used to be in our mastermind you should know that. And it might not be but ya know, like, for example, we just we create for clients created or even if for you guys that buy stuff from us, we’re going to go create a Google account.
To create your assets, the same thing with my clients, I go create a Google account, right or if they’re on G sweet, which some of them are, but most of them aren’t, then I have them add, you know, create an email or user account for me. And then I will end up, you know, giving me they, and then I asked them to give me permissions for to access the other accounts, like our Google Apps essentially within that account, right? That makes sense. And guys, you know, send a screencast video tutorial video to your users. So for example, I don’t ever ask for Google account access, but I do ask for to be added as a Google My Business Manager to their GMB for example. Right. So how do you do that? Well, unless you ask for their login details and go do it set, you know, add yourself as a manager, you know, add yourself as a manager, you got to ask them to do it. So if they don’t know how to do it, you got to provide them with instructions. The easiest way to do that, in my opinion, is to just do a quick tutorial video and show them hey, show him another GMB account. say look, login go to business google. com
Left-hand sidebar, you’re going to go click users, this little box is going to show you’re going to see a little plus icon at the top, click that to add new user at my email address from the drop-down, select, you know, manager, not site or not owner, just add me as a manager and then click you know, invite or send or whatever the button says, and I’ll get an invitation and then I’ll go be able to access you can do the same thing, if they have, you know, if you wanted it to be hosted on their main Google account, like a G site, which is unnecessary. But if you wanted to, you could give them instructions on a go into sites, google.com and add me as a user or manager, whatever, give me permission to be able to access that app within your Google account. However, it doesn’t matter because you can create the new account, build everything under the new account and then add your client Gmail account as a manager and then transfer ownership if you needed to. But again, it’s really unnecessary. It doesn’t matter who the Google account is. You can push the power the SEO juice anywhere you want. Okay.
Facebook Embed Post
Facebook also gives you an embed code for each post. Really? Yeah, it does. You so you can embed a Facebook post? Yes, that is correct. When did that start? Yeah,
it’s always been there. Yeah, it’s been rough. But Jay get. So if you get if you create, like, for instance, if you create, I don’t know, post with a link or a post with an image bubble, blah, then you can embed that somewhere. So it has to, it has to be on in your timeline. Or it has to be like, like on an open page. It can be like, if it’s a closed group, you can’t do anything with it. If if it’s a member, whatever it if it’s hidden or secret or Harvard. I don’t know too much about Facebook. I’m just there answering questions. Yeah, but if it’s open, right, and if it’s public, yes, Google will not Google Facebook will give you an embed code for that post or for whatever it
Is that you’re doing an image or video. But in those at one post though, right, correct, I don’t I think that you’re right that there’s an X breaker if you try to embed the like the entire face. Yeah. Yeah. And it has to come from a, from a Facebook page, if that makes sense. Not from a profile. You know, even if the profile is public, there’s a lot of, you know, stuff going on with privacy and whatnot. So it needs to come from a Facebook page, which is what your clients are going to be using anyway. Right. So um, so yeah, but that’s, that’s another caveat that you want to have in mind. Yeah, well, I mean, okay, so that may mean that that’s cool. And all but you know, unless you’re going to go in and update the iframe, or the embed code on a regular basis on your sites. I don’t see how I mean, obviously, if you’ve got I guess one post that you specifically trying to power up then yeah, and you could embed it and then hammer and you know, the G site or wherever you’ve got an embedded with links or something like that, but you know, typically I like to set up the iframe that is going to update dynamically. So I publish content and it’s on an automatically be in the iframe that I’m trying to power up. Do you know what I mean? So that’s cool. I didn’t, I wasn’t aware that you could embed individual posts, but say, that’s cool. I just learned something. Yep. Very cool. Yep.
Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords
Okay, so Gordon’s up again, it says, Thanks a lot for your previous answer. You’re welcome. He says, which brought up this question and used to be okay to use duplicate content for different sites targeting and local niche in different cities, just changing the location info one site for each city. But is that still true? I’ve never done that. Gordon. Honestly, I’ve always advocated for using unique content for all those and that’s specifically because, at some point, it could be, you know, toxic, it could you could end up catching a penalty because it is all duplicate content and duplicate content, guys, it’s supposed to be on the same domain, I get that, but on the same subdomains, you know, I don’t I don’t like that because it’s not as effective.
So what I’ve always always always suggested Yes, it has worked, you can just swap out location information. So like essentially the city modifier within the content. But it’s inexpensive to have a piece of content written and then have it rewritten, it’s a lot less expensive to have it rewritten than to have original content written for each, which by the way, when you go to a content farm, none of its original, all they’re doing is rewriting other content that they’ve scraped from the web, just so you’re aware of that, guys, when you go buy an article from a content farm. It is a rewritten article from something else on the web that they scraped, that’s it, there’s nobody there is actually writing an original article. all they’re doing is going easy and articles or somewhere else scraping an article and then rewriting it and usually it’s rewritten very poorly, by the way, but what I’m saying is you can go out and order an article, habit, you know, Britain for whatever, let’s say it’s 1000 word article, and it cost you 40 bucks. And then you have article rewrites. So let’s say you got six locations six subdomains where you got the URL
So that you paid 40 bucks for that, but then you order five rewrites, it might cost you $8 per rewrite. And now you’ve got six, original, unique, let’s just I’m using air quotes, but six or unique articles that are going to be more effective, in my opinion, long term, then having the same piece of content used across multiple sites where the only thing you change this is the location modifier. So that’s how I’ve done that, guys. I’ve got lead gen assets out there with subdomains with 20 subdomains, and they each have their own unique content. You know, and that’s specifically for that reason.
You know, again, it’s your call, I’ve always wanted to build long term assets that will rank and produce revenue for me for years, and I’ve got many of them. And so, you know, again, it’s all I always think about, it might be a little bit more expensive, a little bit more hassle on the front end. But what’s more of a hassle having assets that stopped producing or start performing poorly, because of you took shortcut cuts on the front end. You know if they’re producing revenue for you and again guys I don’t know if it works or not because I just don’t do it. I don’t know if it still works or not but other people may be able to comment and say oh it works fine that’s fine if you want to build your business that way do it you know, there’s it’s up to you. So I don’t recommend it though. Honestly, I try to do the work up front so that it will produce for me for the long term and I don’t have to continually worry about that shit.
Do you remember that when they first came out with pandas and penguins? What that what Google was asking for rich unique relevant content that’s updated on a regular basis how often they repeated that that was when the doofus what’s his name was still with with with the spam team gotten Matt Cutts right. When that was so that this is they kept asking them they didn’t they keep doing it over and over fresh, unique relevant content updated on a regular basis. But the telling you that for a reason the bot feeds of content
Now I know that people have done tests when and where, you know, they’ve used Latin. And it ranked, but there were still keywords interspersed with that Latin garbage that made it rank and that’s what the bite is feeding off. It’s feeding off that information that you’re giving it. And if you just keep pushing the same information over and over, we have seen this, again, we always test guys is why we can give you the answers to these questions. We’ve seen it time and again and local GMB Pro, that if you use different posts, that if you do it regularly, whatever regularly means for your niche because niches a different each unique niche will react differently to the post frequency. But we know that if you use fresh, unique, relevant content, update on a regular basis, fresh images or you make Google think that they’re fresh images
Marco: don’t even have to be, it’s just all about feeding them but the information that the bot is coded to look for. It’s looking for these variables, right the keyword in the right places, and in the right amount and then information. And, and it’s also looking at how a real person interacts with that content that you’re displaying. And whether that person finishes, whatever action they set out to do. All of this is part of it. Now, if you give people the same information over and over and over again until you change this is a little bit eventually that gets stale, and the bodies will be able to tell how people react to that. And the one thing you’d never want to do is you never want to send us a negative signal. We always concentrate on feeding them but the positive signals that’s going to get us positive actions and reactions going to get us better placement.
going to give us knowledge panel displays is going to get us calls. And it’s going to get us web site visits, and whatever else, right, whatever else that we’re looking for. But it all starts with your content. And yes, you can feed garbage. But eventually, what will happen is it’ll get the index just like it happened with that test website that was done. But that one was just to show what you could do with the content place in in in the right areas. And in the right amount. Guys, don’t trick yourself into thinking I’m going to take the easy way out and just change the location. Give people a reason to think about it. Think like the end user, right? If I’m going in there, and I’m looking to have my problem solved, and I keep seeing the same garbage over and over. I don’t want to deal with that. I want someone that that’s talking to me as the end user, and someone who’s going to help me solve my problem, become problem solvers and you’re going to go a long way towards really developing your content in a way that people are really going to enjoy interacting with, and in the long run is going to make your whole lot more money than taking shortcuts. Yeah.
Bradley: All right. We’re going to wrap it up here in a minute. But if it says mastermind calls from Bradley are awesome, relevant, timely, and actionable period. Thanks fits. Appreciate that. Yeah, I’ve enjoyed those calls. I had a couple of this week already. So again, I appreciate that. And then lastly, Gordon had posted one more question. That’s fine, Gordon, we appreciate that. He says, since relied on questions, I’ll ask something else. And this is a good question.
Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords?
He says when creating local Legion pages, is it better or easier to create a different page for each keyword or to try to rank a single location page for a bunch of different keywords? Yeah, so that’s a great question. Because several years ago, that was the method was to it was and that was the industry, right? The traditional knowledge, right was to go out and create. Each page would be optimized for a singular keyword. Right. That was really how silo structure was started.
be taught was, you go out and you create a silo and then you collect the supporting keywords for that silo and then you start creating posts within the silo that each post is optimized for one keyword. And that can still be applied today. But the thing is, though, you’re better off. So let me back up for a minute like with a complex silo, guys, there are categories and subcategories, right? And so what I’m saying is it used to be it was taught for a while the best practices was was to create your top-level keyword would be the top-level page, your top level category. And then for your next tier down of keywords, right, you’re supporting keywords, you would create a subcategory for each of those keywords. Right, so that’s a child page. And then at your post level, you would go out and take longer tail versions of your second tier keywords and you would create individual posts for each one of those that would link up to your sub-category pages, right. And so that was very granular It was like Uber optimized content. But after panda three or four I don’t even remember which one it was but it was sometime around 2014 timeframe we started noticing that that was less effective and now and that’s because guys the algorithm has gotten so much better and understanding natural language right it with AI and rank brain and all of that it understands content and its totality now a lot better than it used to, right it’s Google’s gotten incredibly advanced in that respect. And so now you can actually have longer form content that targets many semantically related keywords that’s the key right? So instead of going out and creating multiple pages, which is kind of a bitch anyway, and it’s it’s really makes as Marco was just talking about, it makes for a shitty user experience to if you go to a site and you have to click to another page to learn more about a very similar keyword anyways or product or service. So it just becomes repetition over and over and over again. And that’s less effective. So you’re better off creating a long-form piece of content, as it as a page that has a lot of your relevant similarly related keywords within that page, you can even have somewhat broader topics combined on the same page. So provided that they’re segregated by correct segments, or headings, and other words, sections within the page. So you know, and I’ve experimented with even ranking one page websites guys for, you know, multiple types of keywords like that wouldn’t even be in the same silo. But because of the way that you organize the content on the page, you can still rank for that. Here’s another example, using like Table of Contents or navigation links with hot links that go to those sections on the page. So that’s a good way to kind of set to analyze the content within a page to where you can only you can have one page that can rank for multiple keywords or themes that make sense. So to answer your question.
I wouldn’t go with optimizing for singular keywords. No, don’t get me wrong if you’re if you’re doing short blog posts, for example, I target, you know, with GMB posts a lot singular keywords, I mean, we still I still sprinkling variations of that single keyword, but there’s one primary keyword typically for me, for GMB posts. So you can still do that. But for your pages on your site, right, I’m talking about posts doing that. But for your pages on your site, which are typically what you’re trying to rank, you’re using posts to support the page, right? So for pages, I would recommend going with longer form content instead. That’s why I don’t usually recommend using complex silos anymore because you can accomplish it with simple silos, which is just categories and page, top-level categories and pages and then post supporting posts. Because complex structures are exactly what their name implies. They’re complex. They’re hard to manage. It’s hard to map out in the beginning, and it’s, it’s honestly, I think it’s overkill for most stuff, especially for local it’s overkill for most local things. All right.
Okay five o'clock I’ve got to go but I am going to read this comment real quick Jim says FYI everyone I placed an order for keyword research it was actually too good with too many keywords but they do break it down and suggest which keywords you should target which ones are good for silo and for supporting keywords. Don’t hesitate to order you won’t regret the quality time saved that it takes the guesswork out of it. shipped Marco trains them. Hello. Thanks, Jim. Jim. So, Alright guys, everybody. We appreciate you being here. I’m kind of digging this app even though it looks old school. It’s kind of cool. what you guys think. I like it. I mean, it works. Yeah. Works. Nobody’s complaining about getting locked out of any account so far. So we’ll see. All right, everybody. We’ll see you guys tomorrow on the mastermind and everyone else next week. Thanks for being here, man. Later see
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