#vcommerce

[diginyze]

The Rise of Voice Commerce and How Diginyze is at the Forefront

The future of shopping is VOCAL! Discover how #VoiceCommerce is revolutionizing the online shopping experience, and how Diginyze is leading the change!

Learn more: https://www.diginyze.com/blog/the-rise-of-voice-commerce-and-how-diginyze-is-at-the-forefront/

[iwebtechways]

The Rise of Voice Commerce: Shopping with a Simple Command

In today’s fast-paced world, convenience and efficiency are key considerations for consumers. With the increasing popularity of smart speakers like Amazon’s Alexa and Google Home, voice commerce, also known as v-commerce or voice-activated commerce, is emerging as a new and exciting way for people to make purchases. This technology allows shoppers to simply speak to their devices and place orders…

[vrplus]

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[shosiblog]

What Are the Key Trends in Mobile Commerce (mCommerce) for 2024?

Mobile commerce (mCommerce) continues to grow at an unprecedented rate as mobile usage becomes the dominant channel for online shopping. In 2024, we can expect mCommerce to revolutionize how consumers interact with brands, make purchases, and engage with content. With advancements in technology, mCommerce is poised to shape the future of eCommerce, providing businesses with new opportunities to drive sales and enhance customer experiences.

Let’s explore the key mCommerce trends that will shape the digital landscape in 2024 and how businesses can leverage them for growth.

1. Rise of Mobile Wallets and Contactless Payments

In 2024, mobile wallets and contactless payment options like Apple Pay, Google Pay, and Samsung Pay will see a significant rise in adoption. Consumers prefer faster, more secure payment methods, and mobile wallets offer the convenience of seamless transactions with a simple tap or scan.

Why It Matters: Offering mobile payment options can reduce cart abandonment and increase customer satisfaction, as consumers can make quick, secure purchases.

How to Leverage: Businesses should integrate mobile wallets and contactless payment methods into their checkout process to cater to customer preferences and enhance user experiences.

2. Augmented Reality (AR) for Mobile Shopping

AR technology is transforming the mCommerce space by offering virtual try-ons, 3D product visualization, and interactive product demos. AR allows consumers to visualize products in real-time through their mobile devices, bridging the gap between online shopping and the in-store experience.

Why It Matters: AR improves customer confidence, reduces return rates, and creates engaging shopping experiences that differentiate your brand from competitors.

How to Leverage: Invest in AR-powered mobile apps or WebAR solutions to allow users to try on products, view items in 3D, or place virtual objects in their environment before making a purchase.

3. Voice Commerce (vCommerce)

Voice assistants like Siri, Google Assistant, and Amazon Alexa are becoming key players in the mCommerce world. Consumers are increasingly using voice search to shop online, reorder products, and find deals through their mobile devices. Voice commerce will play a major role in simplifying the shopping journey in 2024.

Why It Matters: Voice commerce offers a hands-free, seamless experience, catering to the growing trend of convenience-driven shopping behaviors.

How to Leverage: Optimize your mobile store for voice search by focusing on natural language SEO, and ensure that your products and services are easily discoverable via voice commands.

4. Personalized Mobile Shopping Experiences

Personalization will be a major trend in mCommerce as consumers expect tailored shopping experiences based on their preferences, browsing history, and past purchases. Using AI and machine learning, businesses can offer hyper-personalized product recommendations and promotions directly to users' mobile devices.

Why It Matters: Personalization increases engagement, customer satisfaction, and conversion rates by delivering relevant product suggestions that align with individual consumer interests.

How to Leverage: Use data analytics tools to analyze customer behavior and preferences, enabling you to create personalized product recommendations, dynamic pricing, and targeted promotions for mobile shoppers.

5. 5G Technology Boosting Mobile Shopping

With the rollout of 5G networks, mCommerce will see faster load times, enhanced mobile app experiences, and more immersive shopping features like HD videos and AR content. The increased speed and reduced latency of 5G will create new opportunities for businesses to improve mobile user experience and offer cutting-edge shopping features.

Why It Matters: 5G enables richer and more interactive mobile experiences, helping businesses stand out in a competitive market and meet consumer demand for seamless, fast, and responsive shopping.

How to Leverage: Ensure your mobile app and website are optimized to take advantage of 5G technology by incorporating features like AR, live streaming, and high-quality visuals that enhance the shopping experience.

6. Social Commerce Integration

Social commerce is expected to dominate mCommerce in 2024 as more consumers make purchases directly through social media platforms like Instagram, Facebook, and TikTok. Social media platforms are increasingly integrating in-app shopping features, allowing users to browse, shop, and check out without leaving the app.

Why It Matters: Social commerce creates a seamless bridge between product discovery and purchase, capitalizing on the impulse-buying behavior of users engaging with social media content.

How to Leverage: Use shoppable posts, Instagram Checkout, and TikTok’s in-app shopping features to connect your products with social media audiences. Integrate influencer marketing and user-generated content to enhance social commerce strategies.

7. Mobile-First Design and Progressive Web Apps (PWAs)

Mobile-first design has become essential as the majority of online traffic comes from mobile devices. Businesses are increasingly adopting Progressive Web Apps (PWAs), which combine the benefits of websites and mobile apps, providing a faster and more reliable user experience across devices without the need for downloading an app.

Why It Matters: A mobile-first approach ensures that your website or mobile app is optimized for mobile users, providing them with a frictionless shopping experience.

How to Leverage: Develop a mobile-first website or PWA that offers fast load times, intuitive navigation, and smooth functionality, ensuring customers can easily browse and make purchases from their mobile devices.

8. Sustainability and Ethical mCommerce

Consumers are becoming more conscious of the environmental and ethical impact of their purchases. In 2024, brands that prioritize sustainability and promote ethical shopping practices will resonate more with mobile shoppers, particularly Gen Z and millennials.

Why It Matters: Consumers are more likely to support brands that align with their values, including eco-friendly packaging, sustainable sourcing, and fair labor practices.

How to Leverage: Highlight your sustainability efforts on your mobile store, showcasing eco-friendly products and ethical business practices. Use mobile notifications or personalized recommendations to promote sustainable options to shoppers.

9. Mobile-Friendly Payment Plans

The popularity of Buy Now, Pay Later (BNPL) options is expected to continue growing in 2024, allowing consumers to split their payments into installments. mCommerce platforms that offer flexible payment plans attract budget-conscious shoppers and increase average order value.

Why It Matters: BNPL options reduce the barrier to purchase for customers who may be hesitant to pay in full upfront, increasing sales and customer loyalty.

How to Leverage: Partner with BNPL providers like Klarna, Afterpay, or PayPal Credit to offer flexible payment options at checkout, encouraging more conversions.

Conclusion

The trends in mobile commerce for 2024 highlight the need for businesses to stay ahead of technological advancements and consumer behaviors. From AR and voice commerce to personalized shopping and 5G capabilities, mobile commerce is set to redefine the eCommerce landscape. Brands that invest in these trends and optimize for mobile-first experiences will be well-positioned for success.

If you’re ready to take your m Commerce strategy to the next level, reach out to a Digital Marketing Agency in Tamil Nadu to help you navigate these trends and grow your business in the competitive mobile marketplace.

[surveycircle]

Tweeted

Recherche de participants pour une étude ! Sujet : "Creation de v-commerce sur base de commerces réel +appli" https://t.co/nwSz47sHtT via @SurveyCircle #vcommerce #360 #phygital #JumeauxNumerique #sondage #enquete #enquête #surveycircle https://t.co/nFlVMduJup

— Daily Research @SurveyCircle (@daily_research) Apr 25, 2023

[webanditnews]

Qurate Retail Group Names Linda Aiello Chief People Officer

Qurate Retail Group Names Linda Aiello Chief People Officer

Aiello brings more than 20 years of global experience in HR with technology, retail, and fashion brands Qurate Retail Group, a world leader in video commerce (“vCommerce”) across linear TV, ecommerce sites, digital streaming and social platforms, announced that Linda Aiello will be appointed as Chief People Officer (CPO), effective October 31, 2022. As CPO, Aiello will oversee the full team…

[bigboxonine]

Video shopping is the future. Why online retailers need to make the shift. Shoppers want the in-store experience when shopping online. The consumer market is changing fast. With the ongoing COVID19 pandemic, online shopping has grown exponentially in India. Indian e-commerce is projected to increase from 4% of the total food and grocery, apparel, and consumer electronics retail trade in 2020 to 8% by 2025.

[fatihbalkan]

V-Ticaret Yani Videolu Alışveriş Nedir?

https://www.platinmarket.com/v-ticaret-yani-videolu-alisveris-nedir/ #eticaret  #platinmarket #vticaret

[jeffreywibisono]

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A post shared by 𝐉𝐞𝐟𝐟𝐫𝐞𝐲 𝐖𝐢𝐛𝐢𝐬𝐨𝐧𝐨 𝐕. (@namakubrandku)

Wonderful mechanic 👨🏼‍🔧 . By @gregcooperrr . . Reposted from @augmented_virtual_reality - 👽Only Top AR/VR video! Follow me 🤝 . . . . #ar #vr #3d #baetes #augmentedreality #virtualreality #mixedreality #tech #technology #ecommerce #vcommerce #visualart #retail #retailtech #mixarofficial #fashiontech #future #futuristic #startup #startups #digitaltransfomation #ioe #innovation #render #sthlmstech - #regrann https://www.instagram.com/p/BxSlGlAgyti/?utm_source=ig_tumblr_share&igshid=1p1491f3asrcr

[aviyer2009]

Is V-commerce by Fanatics the future of retail?

Is V-commerce by Fanatics the future of retail?

An article in Fortune (September 1, 2018) titled “Licensed to Thrill”, describes the company Fanatics that has exclusive rights to sell professional basketball and football clothing. The company describes V-commerce as a combination of manufacturing, logistics and technology capacity. Fanatics orchestrates delivery product for sale online within hours of an athletes choice of team, manages retail…

[advancingretail]

CART Weekly Report 9/27/18

Facial Recognition Goes Mainstream | Wall Street Journal

Fast food restaurant CaliBurger is using facial recognition technology to validate the customer’s identification to authenticate payment at kiosks. This is another signal that biometrics, especially facial recognition, are growing fast as a way to authenticate payment and identify shoppers. There is certainly a level of trust that has to be gained with the shopper but, once done, facial recognition or use of other biometrics for authenticating a person can really speed up the transaction process. Look for more of this showing up in many other areas. Forget Airline Miles. Retailers Pile on Perks for Big Spenders. | Wall Street Journal

A growing number of retailers, many from the department store and apparel industries, are using recognition and special services to reward their most valuable shoppers rather than just more discounts. This is a lesson that supermarket operators should take to heart: simple recognition is an incredibly powerful motivator. Telling a shopper they are valued as one of the retailer’s best customers, rewarding them with tickets to a concert or special event, or other similar benefits often are far more impactful than more savings on groceries. Adobe: Nearly half of U.S. households will own a smart speaker by the end of 2018 | Venture Beat

Nearly half of all consumers in the U.S. will own a smart speaker like Amazon’s Alexa or Google Home or Apple Siri by the end of the year. This reinforces the pace at which this technology is being adopted by consumers… and the growing risk that retailers will be left behind. Amazon now has Alexa on over 20,000 different devices, everything from its own Echo devices to lamps, appliances, automobiles, and more; that’s up from 4,000 devices earlier this year.

Retailers need to be developing a voice strategy and how they are going to integrate their online shopping solutions into the major platforms that are in place, namely Amazon, Google, and Apple.

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[vrplus]

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--------------------------------

Contact us:

✔Email: hello@vrplus.vn

✔Hotline: (+84) 963.186.388

✔Website: www.vrplus.vn

[surveycircle]

Tweeted

Participants needed for online survey! Topic: "Leveraging Immersive Virtual Reality in E-commerce to Foster Trust" https://t.co/SWY5u4IKGO via @SurveyCircle #tam #immersion #AutomotiveIndustry #ecommerce #vcommerce #NovaIms #survey #surveycircle https://t.co/ec2aLIvwWG

— Daily Research @SurveyCircle (@daily_research) Dec 19, 2022

[devdencreatives]

Leading retailers are discovering that they now have the capability to create a vCommerce experience to customers by using the promise of Virtual and Augmented reality. The cutting-edge technology of Augmented and Virtual Reality was quickly adopted by retail trade. Innovation trends are now an important part of any successful retail online marketing plan. And, given the fierce rivalry in retail, Augmented and Virtual Reality can help a company succeed. A technologically advanced strategy can bring value to a brick-and-mortar store's retail shopping experience, among other things.