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Build a Website in a Day www.suesutcliffe.com/diy . . . . . . . . . . #suesutcliffe #thewebcoach #onlinepower #awebthatworks #smallbusiness #entrepreneur #leadership #wavevideoaday #webinar #websitetraining #wordpresstraining (at Oshawa, Ontario) https://www.instagram.com/p/BpimPlPA1Qz/?utm_source=ig_tumblr_share&igshid=whv74h8iqw5o
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Taa Dixon at 720media in Colorado Springs posted a video to Instagram: Happy #FeatureFriday! We're featuring the new #Facebook business page cover video we created today for American Classics Marketplace, the largest #antique mall in #Colorado. We'll also upload to #YouTube, and create a square version to use on Instagram. We love social media marketing using #video. If you need help in this area, contact us. We’ll show up, film you and your business and make it happen! Send email to: [email protected] or DM on Insta! #coloradosprings #denver #womanownedbusiness #socialmedia #videomarketing #720media #uniquegifts #halloweenmarketing #springsbusiness #websitedesign #WaveVideoADay #shoppingonline https://ift.tt/2CU7QqR
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8 Easy Ways to Promote Your Business With a Social Media Contest
Social media has become an essential part of any business.
In fact, 90% of top brands say that social media needs to be a part of their sales strategy.
With over 2 billion social media users worldwide, you’re no longer limited to people walking into your store to make purchases. In fact, one of the best ways to promote your products is to host a social media contest to drive more sales.
Still not convinced?
Here are eight proven ways to use a social media contest to promote your products online.
1. Promote Your Best Selling Product
If there's a product in your e-commerce store that's always sold out or seems to be a fan favorite, then you can use that product’s popularity to drive more leads and sales for your store.
When people get a chance to win their favorite products in a contest, their more likely to engage with your contest when compared to other prizes.
Uglies Kettle Chips has three known favors Barbeque, Sea Salt and, Salt and Vinger. Since most User Generated Content and engagement comes from fans who love their salt and vinegar flavor, so they decided to use that momentum to host a social media giveaway for that exact flavor. With 310 likes and 510 comments later, it's safe to say their social media contest was a success.
2. Use Influencers to Promote Your Business
Using influencers works two-fold by both boosting your social media presence and promoting your products and services.
About 49% of consumers say they depend on influencer recommendations on social media in order to make a purchase. So when people see an influencer using or wearing your products they're more likely to see it as a stamp of approval for your overall brand.
It helps your social media contest because your brand is not only in front of your current customers but the influencer's network as well.
Mehron Make Up leverages famous makeup influencer Mimi Choi to promote their makeup contest. A famous makeup artist that works with celebrities promoting Mehron helps to build their credibility as a professional approved product.
For more tips on influencer marketing, check out The Essential Guide to Getting Started with Influencer Marketing.
3. Use a Buy-to-Enter Social Media Contest
Ask your followers to make a purchase for a chance to be automatically entered into your social media contest. This method helps to ensure that people aren't just entering your contest in the hope of winning free stuff, but you're already gotten sales from your contest before it ends.
You'll have to mindful of the purchase limit, if people have to purchase $100 just to enter to win a discount or free product, you won't see a lot of people coming. Don't over complicate the entry method or how you’ll choose your contest winner because can deter people from entering in the first place. Your entry method is the gatekeeper of your social media contest.
That's what Dunkin Donuts did with their "Dunkin’ on the Daily Sweepstakes.". The winner would get free Dunkin's for a decade. To enter, people just have to make a purchase of a coffee or sandwich in the afternoon.
4. Get Reviews & Testimonials From Your Social Media Contest
Host a social media contest where contestants have to share what they love about your products or services and why they should win. You can start sharing these comments and remarks on your social media pages and website before your contest has ended.
Online reviews impact purchasing decisions because 91% of people trust and read online consumer reviews before buying a product. When followers and potential customers see the good reviews on your contest piling up on your social pages you open the door to more potential buyers coming to your site.
Asking for reviews from a customer can be hard to come by, you can send email after email but not every customer who's happy with your products is quick to give a review. When you make reviews a requirement to enter your social media contest you'll begin to see a flood of them coming your way. It also gives your true fans an unfiltered and easy way to engage with your brand online, making it a win-win for engagement.
A perfect example is Microsoft Surface UK, they decided to host a contest for a chance to win a Microsoft Surface Notepad. To enter you’d have to write what you love about the Surface Notepad.
? #Win a #Surface Notepad! Featuring a typecover on one side and a Surface screen on the other - make the office jealous ? To enter RT this tweet and leave a comment letting us know what you ? about your favorite #Microsoft Surface product! T&C's: https://t.co/cITPkaJ5dc pic.twitter.com/nzW2ls4i1c
— Surface UK (@Surface_UK) January 24, 2018
Pro Tip: Try using a contest app like Wishpond to run an Essay Contest where you can ask for people to answer a question in order to enter a contest. That question could include "what do you like most about the brand?" or "what does X brand mean to you?".
You can even collect photos along with testimonials and reviews using a photo contest.
5. Use A Contest Brand Collaboration To Promote Your Business
They say two heads are better than one, that's why using brand collaboration is a great way to promote your business.
Find a brand with products or services that compliments your own brand and host a contest or giveaway for people to enter. When you host your contest together, you're putting your products in front of a combined audience.
Collaborating with another brand opens the door to networking and future projects like product bundles, deals, and discounts that can bring leads your way.
Here's what Fab Fit Fun did when they collaborated with ten other brands, making their first ever, ultimate prize bundle. The engagement the post received was higher than any giveaway they've had this year.
6. Get Product Feedback With a Social Media Contest
You might already know that social media contests can get you reviews. But did you know that they can also be one of the best ways to get positive product feedback from your audience?
Getting product feedback through contests is a seamless way of engaging your audience while also social listening. From there you can use the information you receive to review products, test a variation, or center your marketing strategies around those products.
When Kopari Beauty hit 100k followers, they hosted a giveaway ask followers to comment on their favorite products and tag a friend. Mos tagged their famous Kopari Coconut Body Milk and Coconut Crush Scrub then weeks later Kopari started to push the two as a Bodycare Dream Team product bundle.
Pro Tip: Try running this type of contest using a photo contest that will allow you to get feedback and capture email addresses from everyone who enters.
7. Use Hashtags To Promote Your Business
Wave.video and The Facebook Queen Mari Smith joined forces to host a #WaveVideoADay social media contest. They challenged persons to create one video every day to improve their video making and social marketing skills using the hashtag #WaveVideoDay.
They simply asked people to comment on their contest post with a link to their own video(s). The winner would get free Wave.video services for a month.
You need to know how to strategically implement them because hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO.
Believe it or not, hashtags work like little search engine optimization tags, when people want to find you or your product your contest hashtag can be their go to when searching.
Ready to harness the power of hashtags for your business? Use these 3 Key Hashtag Strategies: How to Market your Business & Content to get started.
Pro Tip: Check out 150 Best Hashtags to Get More Likes for a list of the best Hashtags to get you more exposure today.
8. Promote Your Product Features
Since social media contests get so much engagement, treat it almost like mini ads for your products. Listing out the benefits and features so that potential buyers can see what your products have to offer. It'll not only convince customers that they want your product but that they need it and can’t live without it!
Take a look at Bumpbox social media contest and how they list their product features.
It's not just for your website, product descriptions can push sales outside of your ecommerce platforms. You can use this guide to learn more about how to write Persuasive Marketing Techniques For Product Descriptions That Sell.
Summary
Social media contests are an amazing way to build your brand while at the same time achieving a number of secondary objectives in the meantime.
As a quick recap, here are the 8 ways you can use social contests to promote your business today:
Promote Your Best Selling Product
Use Influencers to Promote Your Products
Use A Buy-to-Enter Contest Entry to Increase Sales
Get Reviews & Testimonials From Your Social Media Contest
Use Contest Brand Collaboration to Promote Products
Get Product Feedback With Your Your Social Media Contest
Use Social Media Contest Hashtags To Promote Your Products
Promote Your Product Features
Need help with your social media contest?
Book a free call to learn how our team of contest experts can help you create high converting social media contest today.
Related Articles:
How to Run a Contest: Step-by-Step Guide
30 Amazing Social Contest Ideas and Examples
Social Media Contests: 50 Ideas, Tips and Examples
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I have mixed feelings about the snow that fell last night in #Toronto as I love the summer and Fall and hate to see it go. It also makes me painfully aware that the finish line, which for most entrepreneurs is December 31st, is fast approaching. How does the first snow make YOU feel? Love it or hate it? #WaveVideoaDay (at Toronto, Ontario) https://www.instagram.com/p/BpeXlauAo6P/?utm_source=ig_tumblr_share&igshid=7mwz3fs41acm
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Wow, looks like Facebook is having some problems today! #facebookbugs #facebook#bugs #WaveVideoADay https://www.instagram.com/p/BpGc3dvgCN3/?utm_source=ig_tumblr_share&igshid=pz9fwixpp958
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Taa Dixon at 720media in Colorado Springs posted a video to Instagram: What an awesome #SmallBusinessWeek event! Thank you to these fine sponsors: Colorado Springs Chamber & EDC, U.S. Bank, @bbbsoutherncolorado and @pikespeaksbdc. And the lunch featured a delicious salad bar made by talented chef at @thewarehousecos @downtown_cs . Loved this venue! All of the panelists did a great job! Our theme was: "Smart Marketing: Telling Your Story Effectively" How are you celebrating #NationalSmallWeek? #personalbranding #websitedesign #marketing #storytelling #seo #advertising #coloradosprings #womanownedbusiness #smallbusinessowners #supportlocal #SmallBusinessWeek #PikesPeakSBW @springsbusiness #dreambig #digitalmarketing #wavevideoaday #7daywavevideo #SpringsBusiness #ladyboss #yougogirl #coloradogram #colorado_creative #publicspeaking #inspire #creativecoach http://bit.ly/2vPad8E
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Taa Dixon at 720media in Colorado Springs posted a video to Instagram: Happy #SmallBusinessWeek! Taa is speaking about #Marketing & #Storytelling on a panel today--will share pics later! What are you working on today? Please share in the comments! #websites #blog #podcast #design #creative #denver #coloradosprings #720media #springsbusiness #digitalmarketing #mondaymotivation #wavevideoaday #ladyboss #personalbranding #creativecoach #startnow #entrepreneur #leadership #women http://bit.ly/2Wrc1At
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Taa Dixon at 720media in Colorado Springs posted a video to Instagram: “Whatever you’re doing is amazing! In the past 2 months so many people have contacted us through our website—we’ve gained over 30 new clients. Thank you so much!” - 720media's website design client in Colorado Springs Music to our ears as we met with a local client this week. Wow! Hearing incredible results like this is why we do what we do. When she hired 720media, she was hoping to grow her business. The online marketing strategy is working! It’s so exciting to see tangible results from our #websitedesign, #searchengineoptimization and #socialmediamarketing. Need web help? Call 719-963-4198 or visit www.720media.com We're ready to assist you and make your dream website come true! #720media #dreamcometrue #branding #webdesigner #socialmedia #video #marketing #coloradosprings #denver #wavevideoaday #WebDesign #videomarketing #SEO #downtownColoradoSprings #SmallBusiness #Nonprofit #success #growth #wordpress #shopify #womanownedbusiness #colorado #MotivationMindset https://ift.tt/2HlB0Rh
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The 21 Best Social Media Contests of All Time
Social media contest has proven time and time again to be one of the best ways to increase Followers and sales, all in one go.
Anyone can run a social media contest, but creating one that brings impact and genuine results is another story. In order to have the best social media contest, you have to learn from the best.
So after reviewing thousands of social campaigns, we're bringing you twenty-one of the best social media contests of all time across platforms like Facebook, Twitter, and Instagram.
Let's get started.
1. Best Social Media Contest: #WaveVideoADay Challenge
Wave.video and The Facebook Queen Mari Smith joined forces to host a #WaveVideoADay social media contest. They challenged persons to create one video every day to improve their video making and social marketing skills. It became so popular that they created a social media contest with over 1,700 participants.
They simply asked people to comment on their contest post with a link to their own video(s). The winner would get free Wave.video services for a month.
Social Media Contests Tip: Collaborate With the Right Influencers
If you're not familiar with Wave.video, it’s an online platform that helps you to create and edit engaging videos and ads in minutes. So when they decided to host a challenge and contest with Mari Smith who at the time was endorsing business owners to use video for Facebook, Wave.Video found an influencer match made in heaven.
Having an influencer who aligns with your social media content goals and purpose goes a far way compared to collaborating with just any influencer with a massive following.
An influencer with more followers doesn’t necessarily mean better results. It’s all about the right fit for your brand.
Best Social Media Contest: #2 Luna Patches 6-Month Supply
Luna Patches gave three winners the chance to win a free 6-Month Supply valued at $108. They decided to use a landing page so they could track and monitor their entries.
Social Media Contests Tip: Add A Landing Page to Your Social Media Contest
With Wishpond's social media contest and landing page features, you can create beautiful landing pages like Luna Patches and monitor and make changes from the back end.
You can also connect your email listing software or app like MailChimp to track your leads and use them for future campaigns.
Need help starting your social media contest, or maybe you just want a simple landing page? With Wishpond it's easy.
Best Social Media Contest: #3 Zappos #ImNotABox
In 2016 Zappos.com started a social media contest asking followers to come up with the most creative ways to use their Zappos box.
The contest went viral and Zappos.com produced “Box Home,” a compelling short film that captures the emotion of the #ImNotABox campaign. The film spotlights a young boy who extends compassion to a homeless man in his community by constructing an innovative cardboard home consisting of various household materials.
Best Social Media Contest: #4 Backcountry’s #GoatWorthy
Backcountry is an online clothing brand that sells outdoor gear, so to help with brand awareness they created a contest to bring in more sales and UGC (User Generated Content). Contestants simply had to share pictures of their own best-ever experiences with a simple tag #goatworthy.
Each week the best photos on Instagram tagged with #goatworthy were viewed and the winner would receive a $50 gift certificate and a pair of Smith Optics Goggles.
Social Media Contests Tip: Use Your Social Media Contests UGC
A picture is worth a thousand words, but it's also worth trust. 85 percent of consumers find visual user generated content more influential than a brand photos or videos. When a potential buyer sees a real life person enjoying your product or incorporating it in their lifestyle, It makes them more susceptible to buying your product.
48% of customers say that UGC is a great way to discover new products. Having branded (hashtags or user tags) UGC helps to increase your brands SEO for better visibility.
Because UGC is more trusted than traditional advertising. Putting your UGC directly on your social media contest and website can improve conversions by up to 64%.
Best Social Media Contest: #5 Barkbox
BarkBox sells monthly subscriptions of dog toys, treats, and chews.In 2016 they created their branded hashtag #BarkBoxDay to help drive awareness for their products. Since then the hashtag has been used by over 173,665 Instagram posts and counting.
Barkbox doesn't have many giveaways or contests on their page. Instead, they collaborate with dog-themed brands that host giveaways and contests aimed at getting more Followers.
We teamed up with @barkbox to #giveaway FIVE 1-month BarkBoxes ?? How to enter: @ 2 friends on this tweet and then leave a comment on this article: https://t.co/cnw9x4bCBi pic.twitter.com/A9qHKCQr9S
— slickdeals (@slickdeals) July 6, 2018
Social Media Contests Tip: Use A Branded Hashtag
Earlier we spoke about how UGC content can help to drive SEO and allow a person to discover your content, the same can be said for branded hashtags.
Creating a branded hashtag can be pretty straightforward. Your hashtag should be your brand's name or surround an event of your social media contest. You can also create a branded hashtag for:
Product launches
Promotions
Contests
Sponsored Events
Remember a hashtag doesn't always get popular over night, sometimes it takes time to build steam. Just be consistent, use it in the right context and have fun with it.
Best Social Media Contest: #6 GoPro's #GoProMillionDollarChallenge
In 2018 to celebrate GoPro's HERO 7 Black product GoPro asked people to submit videos using the product and hashtag #GoProHERO7, showing what it means to be a part of the #GoProFamily. Each creator featured in the #GoProMillionDollarChallenge earns an equal share A Million dollars.
Social Media Contests Tip: Always Incorporate Your Product or Brand
The main goal of your social media contest should be to endorse your brand product. At the end of the day you want to be known and sell your products.
Always try to incorporate your brand in a creative way that doesn't come off as self-centered or a hard sell. Your customers still come first. You have to find a balance that works. With GoPro, participants had to use GoPro HERO7, but they made sure to ask for videos of their own adventures as well as what it means to be apart of the #GoProFamily.
Try to Incorporating Your Brand in Creative Ways with your social media contest.
Best Social Media Contest: #7 Live the Rockstar Life by Kinky Boots
To celebrate their Facebook account reaching 200K fans, Kinky Boots gave away 200 limited-edition prints of Tony Award-winning costume designer Gregg Barnes’ sketches. Since then every year on their Facebook page they now host a Facebook contest to win VIP tickets to their show combined with other prizes.
Social Media Contests Tip: Say Thank You To Your Fans
Year after year Kinky boots makes sure to tell their broadway fans and contestants thank you, celebrating them for helping to support and build their brand. After a contest there are three things you should do.
1. Show-off, your Winner Once you’ve picked your winner(s), and let them know. Beforehand via email, then after you can mention, tag and share their contest entry on your social media platforms.
2. Do a Follow-up post Upload a video or image to letting everyone know that you've selected a winner and that the contest is officially done.
3. Say Thank You Don’t just highlight your winners and contestants, let your entire community of customers and followers know that you were happy to share this experience with them.
Best Social Media Contest: #8 Doritos Flame Grilled Steak
If you're looking for a brand that has mastered social media contests and giveaways it's Doritos. They always seem to know what prizes and social media contests will excite their audience.
To promote their new Flame Grilled Steak flavor bag of chips, Doritos created a giveaway giving winners the chance to win a free box of the new flavor.
WIN a flamin’ good prize – a box of NEW Doritos Flame Grilled Steak. Reply with ??? to enter. #ForTheBold Ts&Cs Apply. pic.twitter.com/IXiWX3GKDw
— Doritos (@DoritosUK) March 27, 2019
Social Media Contests Tip: Use An Easy Entry Method.
When social media contest fail to get entries, it's mainly due to confusing entry methods. People do not want to jump through hoops just to win a free prize.
The easier you make it to enter your contest, the more people will enter to win. Doritos simply asked followers to put flame emoji's to enter. This tweet got over 300 replies (entries) and almost two hundred retweets.
Best Social Media Contest: #9 Dominos #PieceofthePieContest
[Dominos](http://bit.ly/2uyfu31 ) decided to host a contest rewarding 50 members with a $10,000 check, and 10 of those winners would receive a “super fan experience” trip to Domino’s world headquarters in Ann Arbor, Michigan.
All contestants entered by posting a picture proving they were superfans of Dominos using the hashtag #PieceofthePieContest.
Fans found so many creative ways to enter the contest it went viral, which helped to increase online orders sales for Dominos by 20%.
Social Media Contest Tip: Try To Include Your Fans In Contest
It's a well-known fact that Dominos like other brands have mastered the art of creating a cult following as well as an online community. Regardless of what you do on social media, nurturing, engaging and recognising your fans will always result in building a stronger online presence. And that in turn results in more dedicated buyers and fans.
That's why it's crucial to create an online community around your brand. The only way to do that is to engage. If you’re not sure how to engage with your followers here are the to 8 Best Ways to Increase Social Media Engagement for Your Brand.
Best Social Media Contest: #10 Sunny Co “Pamela SwimSuit Giveaway”
Popular swimsuit brand Sunny Co would host annual giveaways to win a free red bathing suit to anyone who simply reposted (or retweeted) and tagged the brand in their giveaway post. Sunny Co giveaway's second attempt was so successful on Instagram alone they received 56,549 likes and 11.4k comments.
The contest gained popularity on Instagram so fast they gained over 750k followers overnight.
The price of quick fame came with some heavy backlash too, the owners of the company who now had to potentially giveaway tens of thousands of FREE bathing suits after the contest went viral.
Social Media Contests Tip: Always Use Clear Guidelines & Rules
Hours after the contest started picking up steam the original post was edited and stated that the offer was valid only in the U.S. and that individuals were responsible for covering the shipping and handling.
Now despite the thousands of free swimsuits and a few angry customers that went to Twitter and Instagram to vent, in the long run, Sunny Co still ended up making more money on shipping and new found customers after their giveaway blunder.
It's important to have guidelines or terms and conditions so that you can avoid all types of backlash. It won't always come in the form of angry customers making memes, it might just be some serious legal action.
If you're thinking of running a social media contest anytime soon, read the Complete Instagram Giveaway Rules Guide (With Examples) before you start.
Pro Tip: If you’re planning on making something go viral, make sure you have the right logistics and quantity controls in place.
Best Social Media Contest: #11 Glossier
Beauty brand Glossier has a cult-like following on social media. The blog turned business is well known for its products and funny social media memes.
Glossier doesn't run many social media contests, but here's why they make a list. They rarely do social media contests but when they do the prize is always enormous. For example, a person could enter to win a year supply of Glosserproducts for the winner AND a friend.
Social Media Contests Tip: Try Not to Host Contest or Giveaways too Frequently
The takeaway from Glossiers social media contest and brand is to be smart with your social media contest. Some brands host contest every week while others do it annually or during major holiday seasons.
I find that if you do giveaways too often they lose their luster after a time and wear people down. We found the sweet spot for running contests is either every quarter (4 times a year), and depending on the business can be upwards of every 2 months for certain brands.
To see examples of contests running throughout the year sign up for a free contest walkthrough and we'll show you different contests you can run during any season.
Best Social Media Contest: #12 Iceland Naturally Giveaway
Iceland Naturally is a travel brand encouraging people to visit and travel to Iceland. They’re social media is mainly focused on food, fun and the Iceland lifestyle. In 2015 they hosted a successful sweepstakes giving away a trip for two to Iceland.
Social Media Contest Tip: Sell An Experience with Your Social Media Contest
Blueboard reported that 72% of millennials prefer to spend more money on experience-related purchases. Iceland Naturally used their social media and social media contest to create a lifestyle and experience around their services.
It isn’t enough to just sell your products, you have to show people what your product means to them. Selling an experience and lifestyle is far more valuable. Iconic brands such as Apple and Coca-Cola have realized the power of their brand experience to build a connection with their customers.
Stop selling and start sharing, let your customers see UGC and your products at work. This will indirectly boost contest entries and followers on your social media platforms.
Best Social Media Contest: #13 Lego Space Theme Contest
Lego prides itself on their creative social media content that's able to connect with followers young and old.
Lego makes fans feel apart of the ongoing story of the brand. Part of their strategy relies on user-generated content campaigns, which are second-to-none compared to other brands. Fans are even serious about promoting Lego ideas in the past, all at absolutely zero cost to Lego itself.
This contest is out of this world! ? Build the coolest space themed model and it could have the opportunity to be a "gift with purchase" set in 2019! ??? For more info: https://t.co/8rfYwDjPqe pic.twitter.com/qLlR0Jq8yJ
— LEGO (@LEGO_Group) January 15, 2018
Social Media Contest Tip: Use Your Social Media Contest To Get Product Feedback
Each time Lego promotes its products and social media contest they get a lot of helpful product feedback that helps them to go back to the drawing board and create a better product.
The same can be done for your brand. During your social media contest actively listen to your audience to hear what they have to say about your product or service. You can even sneak in a survey link after the contest to get the ball rolling.
For more tips on what to send participants after a contest, check out The 5 Follow-Ups You Need to Convert Contest Leads into Paying Customers.
Best Social Media Contest: #14 Skittle Greatest Fan in the World.
Skittles became one of the first big brands to make its home on social media. In 2012 they decided to host an international social media contest called the Skittle Greatest Fan in the World.
All of the photos were posted directly by fans on the page and the winner would get the title as "Skittle Greatest Fan in the World."
Social Media Contest Tip: Use Your Brand's Voice
Skittles serves as a great example of how finding your voice can truly engage customers.
It does take a fair amount of time to craft your brand's voice, but ultimately it comes down to truly understanding your brand and then bringing a unique voice to the table. It's tough, but it can be the difference between standing out in a sea of competitors.
Best Social Media Contest: #15 Starbucks’ #WhiteCupContest
What would this list be without Starbucks?
Each year Starbucks makes headlines with their cup designs and fan contests, so of course, they made this list of the best Instagram contests.
Participants must create an original design on a white Starbucks cup and post it to Instagram or Twitter. The winner’s design will be produced as a limited edition cup for a select season (mainly in fall).
Social Media Contests Tip: Pick A Great Contest Topic
If you're going to host a contest, let it be something creative, unique and fun. No one wants to enter a dull contest.
But coming up with a contest topic or idea is the hardest part of creating a contest, it impacts the whole contest outcome.
How many people did Starbucks employees see doodling away on their white coffee cups? How many customers did the Starbucks social media team see people posting directly to social media?
Starbucks did their research first then based on what they saw came up with a contested topic that's now an annual ritual for their cult-like following. You can do the same. If your not sure which contest topic to choose, check out 50 Fun Contest Ideas You Can Use Today.
Best Social Media Contest: #16 Ben & Jerry’s #CaptureEuphoria Contest
Ben & Jerry’s #CaptureEuphoria Instagram contest asked their fans to take a picture of themselves eating ice cream in a way that captures the “euphoria” of eating Ben & Jerry's. The winners would appear in custom-made ads for Ben & Jerry’s; each ad will also shout out the original user who took the photo, encouraging people to check out their Instagram.
Social Media Contests Tip: Ask Your Fans For Help
Instead of raking their brains to create the perfect ad campaign, Ben & Jerry's decided to ask their fans for help to capture the perfect Ben & Jerry's moment for their ad.
If looking for brand ambassadors, content and yes even images or videos for an ad campaign use your social media contest to inspire you and engage your followers.
Best Social Media Contest: #17 Heineken’s Instagram Scavenger Hunt
In 2013 Heineken used Instagram to take their followers on a Scavenger Hunt by posting images on their account in the form of a mosaic, Followers could browse their Instagram to find the right images, to win tennis tickets.
Since Heinekin was the first brand to use this style on Instagram especially for a social media contest like a scavenger, the contest was deemed the most creative at the time.
Best Social Media Contest: #18 Buffalo Wild Wings’ #Fannerism Contest
Buffalo Wild Wings took advantage of the 2014 World Cup to promote their brand. Contestants had to share your #fannerism by taking a pic of themselves and their friends watching their favorite teams. The winner would get to share a gift card with their friend
Share your #fannerism by Instagramming yourself watching the game @BWWings. http://t.co/r6oek4r1tK pic.twitter.com/X5FF3si79J
— Buffalo Wild Wings (@BWWings) June 28, 2014
Social Media Contests Tip: Create Holiday & Event Centered Contest
Having a holiday or event centered contest helps to drive some holiday traffic and brand awareness to your page. You'd be tapping into a market ready to by or celebrate, which makes it a good time to generate fans and email leads, and ultimately getting business sales in the busiest time of the year.
If you're not sure which holiday or event might fit your brand, you can take a look at these 5 Creative Holiday Contest Ideas & Examples
Best Social Media Contest: #19 Wishpond Shopify Giveaway
We decided that we wanted to give our followers a prize that was not only exciting but helpful along to their business.
So we decided to team up with Lucky Orange, Sprocket, LoyaltyLion, and Gorgias to give persons the chance to Win the Ultimate Shopify 10x Marketing Giveaway to upgrade their #Shopify store with tools valued over $10,000.
Social Media Contests Tip: Monitor Your Contest
During our contest, we wanted to make sure it got the most exposure so not only did we post the contest on our social media platform but asked the brands we collaborated with as well to do the same.
We took it a step further and created an incredible landing page and entry method on our website sidebar so if customers browsing through our website saw it they could easily access the contest.
We measured and watched as leads came in and once the entries started to slow down, we ramped up our social media contest awareness on social media to drive more contestants to enter.
Monitoring your social media contest can help you to see if your marketing is working, if people are interested or if you need to push it more on social media.
A common mistake most brands make is that they create a contest and leave it on its own to draw in a crowd. Unfortunately that's not how successful social media contest work. If you want great results, you have to put in the work to make sure it's great.
To see examples of contest ads and get ideas for your own campaign, click here to book a time to talk to one of our experts today.
Best Social Media Contest: #20 A 29Rooms VIP Contest
Refinary29 is one of the biggest media companies focused on women, social issues and modern art. In 2015 they found a way to combine all three with their 29Rooms exhibition.
29Rooms explores topics like culture, finances, fashion, and beauty where 29 Rooms are created by artists and brands with interactive installations and art.
The attraction became one of the most selfie-worthy events of the year, and was named the most "disruptive event of New York Fashion Week". Influencers and brands worldwide come to visit and take part in the most Instagrammable moments.
Each year they run a social media contest to become a 29Rooms VIP guest. where people are asked to state why they want to win, and the winner receives tickets to the event. They would be a Refinery29 VIP, dressed by a stylist and beauty team, get to mingle with VIP influencers and asked to host the event via IG Live.
Social Media Contests Tip: Give Your Contestants A Great Prize.
Refinary29 understands their audience, and knows what matters to them.
You may not have a big marketing budget to send your social media contest winners to a massive event, but the key takeaway would be to make your prize worthwhile. If the prize isn't great, people will be less likely to enter or take part. If you have small following a 15% discount or $50 shopping spree isn't going to draw in a crowd of contestants. Think outside the box, and come up with a more compelling creative prize.
If your not sure what kind of prize to have for your giveaway, you can offer prizes like:
Discount Bundle
Product Prize(s)
Major Shopping spree (offline or online)
Collaborated Giveaway
Brand Ambassador Title
Early access to products/services
Swap services with a compatible brand
Free trip or meal
Tickets to popular events
VIP services or access
Pro Tip: If you can't offer any of the prizes above then you have to make sure that the winner's experience is amazing. That means shipping your prize on time, keeping in contact with participants and thanking them for entering your contest.
Best Social Media Contest: #21 A Taco Bell Snapchat Contest
In 2017, Taco Bell shattered a SnapChat record with its taco-head filter contest. It was reported that the contest only cost Taco Bell around $750,000 to set up but it gave them over 224 million views within a single day and raised sales in select TacoBell locations.
Taco Bell used Snapchat as their social media platform where users were asked to share their filtered pictures online, the results could have been phenomenal.
Taco Bells taco-head filter contest was so good it made the list of the best Snapchat contests.
Social Media Contests Tip: Plan Your Social Media Contest Ahead of Time
Taco Bell didn’t get up one day and forked over $750,000 out of thin air, they sat down and planned out their marketing strategy, contest goals and what they would need to make it successful.
The better you plan for your social media contest the more you’ll get the results you're aiming for. When planning your social media contest here are a few things to consider:
Choose a goal for your social media contest
What brand hashtag will use?
How will you bring awareness to your contest?
What are your guidelines or “How to Enter” instructions?
What is the start and end date of the social media contest?
Do you need to include participation restrictions?
How will you decide and announce the winner?
How the prize will be delivered?
Summary
I hope this article with list of 21 best social media contest and tips were helpful! Having a social media contest can give you a massive pay off if you do it right.
Which social media contest was your favorite? What’s your takeaway for your own brand.
from RSSMix.com Mix ID 8230801 http://bit.ly/2HZQsAW via IFTTT
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The 21 Best Social Media Contests of All Time
Social media contest has proven time and time again to be one of the best ways to increase Followers and sales, all in one go.
Anyone can run a social media contest, but creating one that brings impact and genuine results is another story. In order to have the best social media contest, you have to learn from the best.
So after reviewing thousands of social campaigns, we're bringing you twenty-one of the best social media contests of all time across platforms like Facebook, Twitter, and Instagram.
Let's get started.
1. Best Social Media Contest: #WaveVideoADay Challenge
Wave.video and The Facebook Queen Mari Smith joined forces to host a #WaveVideoADay social media contest. They challenged persons to create one video every day to improve their video making and social marketing skills. It became so popular that they created a social media contest with over 1,700 participants.
They simply asked people to comment on their contest post with a link to their own video(s). The winner would get free Wave.video services for a month.
Social Media Contests Tip: Collaborate With the Right Influencers
If you're not familiar with Wave.video, it’s an online platform that helps you to create and edit engaging videos and ads in minutes. So when they decided to host a challenge and contest with Mari Smith who at the time was endorsing business owners to use video for Facebook, Wave.Video found an influencer match made in heaven.
Having an influencer who aligns with your social media content goals and purpose goes a far way compared to collaborating with just any influencer with a massive following.
An influencer with more followers doesn’t necessarily mean better results. It’s all about the right fit for your brand.
Best Social Media Contest: #2 Luna Patches 6-Month Supply
Luna Patches gave three winners the chance to win a free 6-Month Supply valued at $108. They decided to use a landing page so they could track and monitor their entries.
Social Media Contests Tip: Add A Landing Page to Your Social Media Contest
With Wishpond's social media contest and landing page features, you can create beautiful landing pages like Luna Patches and monitor and make changes from the back end.
You can also connect your email listing software or app like MailChimp to track your leads and use them for future campaigns.
Need help starting your social media contest, or maybe you just want a simple landing page? With Wishpond it's easy.
Best Social Media Contest: #3 Zappos #ImNotABox
In 2016 Zappos.com started a social media contest asking followers to come up with the most creative ways to use their Zappos box.
The contest went viral and Zappos.com produced “Box Home,” a compelling short film that captures the emotion of the #ImNotABox campaign. The film spotlights a young boy who extends compassion to a homeless man in his community by constructing an innovative cardboard home consisting of various household materials.
Best Social Media Contest: #4 Backcountry’s #GoatWorthy
Backcountry is an online clothing brand that sells outdoor gear, so to help with brand awareness they created a contest to bring in more sales and UGC (User Generated Content). Contestants simply had to share pictures of their own best-ever experiences with a simple tag #goatworthy.
Each week the best photos on Instagram tagged with #goatworthy were viewed and the winner would receive a $50 gift certificate and a pair of Smith Optics Goggles.
Social Media Contests Tip: Use Your Social Media Contests UGC
A picture is worth a thousand words, but it's also worth trust. 85 percent of consumers find visual user generated content more influential than a brand photos or videos. When a potential buyer sees a real life person enjoying your product or incorporating it in their lifestyle, It makes them more susceptible to buying your product.
48% of customers say that UGC is a great way to discover new products. Having branded (hashtags or user tags) UGC helps to increase your brands SEO for better visibility.
Because UGC is more trusted than traditional advertising. Putting your UGC directly on your social media contest and website can improve conversions by up to 64%.
Best Social Media Contest: #5 Barkbox
BarkBox sells monthly subscriptions of dog toys, treats, and chews.In 2016 they created their branded hashtag #BarkBoxDay to help drive awareness for their products. Since then the hashtag has been used by over 173,665 Instagram posts and counting.
Barkbox doesn't have many giveaways or contests on their page. Instead, they collaborate with dog-themed brands that host giveaways and contests aimed at getting more Followers.
We teamed up with @barkbox to #giveaway FIVE 1-month BarkBoxes ?? How to enter: @ 2 friends on this tweet and then leave a comment on this article: https://t.co/cnw9x4bCBi pic.twitter.com/A9qHKCQr9S
— slickdeals (@slickdeals) July 6, 2018
Social Media Contests Tip: Use A Branded Hashtag
Earlier we spoke about how UGC content can help to drive SEO and allow a person to discover your content, the same can be said for branded hashtags.
Creating a branded hashtag can be pretty straightforward. Your hashtag should be your brand's name or surround an event of your social media contest. You can also create a branded hashtag for:
Product launches
Promotions
Contests
Sponsored Events
Remember a hashtag doesn't always get popular over night, sometimes it takes time to build steam. Just be consistent, use it in the right context and have fun with it.
Best Social Media Contest: #6 GoPro's #GoProMillionDollarChallenge
In 2018 to celebrate GoPro's HERO 7 Black product GoPro asked people to submit videos using the product and hashtag #GoProHERO7, showing what it means to be a part of the #GoProFamily. Each creator featured in the #GoProMillionDollarChallenge earns an equal share A Million dollars.
Social Media Contests Tip: Always Incorporate Your Product or Brand
The main goal of your social media contest should be to endorse your brand product. At the end of the day you want to be known and sell your products.
Always try to incorporate your brand in a creative way that doesn't come off as self-centered or a hard sell. Your customers still come first. You have to find a balance that works. With GoPro, participants had to use GoPro HERO7, but they made sure to ask for videos of their own adventures as well as what it means to be apart of the #GoProFamily.
Try to Incorporating Your Brand in Creative Ways with your social media contest.
Best Social Media Contest: #7 Live the Rockstar Life by Kinky Boots
To celebrate their Facebook account reaching 200K fans, Kinky Boots gave away 200 limited-edition prints of Tony Award-winning costume designer Gregg Barnes’ sketches. Since then every year on their Facebook page they now host a Facebook contest to win VIP tickets to their show combined with other prizes.
Social Media Contests Tip: Say Thank You To Your Fans
Year after year Kinky boots makes sure to tell their broadway fans and contestants thank you, celebrating them for helping to support and build their brand. After a contest there are three things you should do.
1. Show-off, your Winner Once you’ve picked your winner(s), and let them know. Beforehand via email, then after you can mention, tag and share their contest entry on your social media platforms.
2. Do a Follow-up post Upload a video or image to letting everyone know that you've selected a winner and that the contest is officially done.
3. Say Thank You Don’t just highlight your winners and contestants, let your entire community of customers and followers know that you were happy to share this experience with them.
Best Social Media Contest: #8 Doritos Flame Grilled Steak
If you're looking for a brand that has mastered social media contests and giveaways it's Doritos. They always seem to know what prizes and social media contests will excite their audience.
To promote their new Flame Grilled Steak flavor bag of chips, Doritos created a giveaway giving winners the chance to win a free box of the new flavor.
WIN a flamin’ good prize – a box of NEW Doritos Flame Grilled Steak. Reply with ??? to enter. #ForTheBold Ts&Cs Apply. pic.twitter.com/IXiWX3GKDw
— Doritos (@DoritosUK) March 27, 2019
Social Media Contests Tip: Use An Easy Entry Method.
When social media contest fail to get entries, it's mainly due to confusing entry methods. People do not want to jump through hoops just to win a free prize.
The easier you make it to enter your contest, the more people will enter to win. Doritos simply asked followers to put flame emoji's to enter. This tweet got over 300 replies (entries) and almost two hundred retweets.
Best Social Media Contest: #9 Dominos #PieceofthePieContest
[Dominos](http://bit.ly/2uyfu31 ) decided to host a contest rewarding 50 members with a $10,000 check, and 10 of those winners would receive a “super fan experience” trip to Domino’s world headquarters in Ann Arbor, Michigan.
All contestants entered by posting a picture proving they were superfans of Dominos using the hashtag #PieceofthePieContest.
Fans found so many creative ways to enter the contest it went viral, which helped to increase online orders sales for Dominos by 20%.
Social Media Contest Tip: Try To Include Your Fans In Contest
It's a well-known fact that Dominos like other brands have mastered the art of creating a cult following as well as an online community. Regardless of what you do on social media, nurturing, engaging and recognising your fans will always result in building a stronger online presence. And that in turn results in more dedicated buyers and fans.
That's why it's crucial to create an online community around your brand. The only way to do that is to engage. If you’re not sure how to engage with your followers here are the to 8 Best Ways to Increase Social Media Engagement for Your Brand.
Best Social Media Contest: #10 Sunny Co “Pamela SwimSuit Giveaway”
Popular swimsuit brand Sunny Co would host annual giveaways to win a free red bathing suit to anyone who simply reposted (or retweeted) and tagged the brand in their giveaway post. Sunny Co giveaway's second attempt was so successful on Instagram alone they received 56,549 likes and 11.4k comments.
The contest gained popularity on Instagram so fast they gained over 750k followers overnight.
The price of quick fame came with some heavy backlash too, the owners of the company who now had to potentially giveaway tens of thousands of FREE bathing suits after the contest went viral.
Social Media Contests Tip: Always Use Clear Guidelines & Rules
Hours after the contest started picking up steam the original post was edited and stated that the offer was valid only in the U.S. and that individuals were responsible for covering the shipping and handling.
Now despite the thousands of free swimsuits and a few angry customers that went to Twitter and Instagram to vent, in the long run, Sunny Co still ended up making more money on shipping and new found customers after their giveaway blunder.
It's important to have guidelines or terms and conditions so that you can avoid all types of backlash. It won't always come in the form of angry customers making memes, it might just be some serious legal action.
If you're thinking of running a social media contest anytime soon, read the Complete Instagram Giveaway Rules Guide (With Examples) before you start.
Pro Tip: If you’re planning on making something go viral, make sure you have the right logistics and quantity controls in place.
Best Social Media Contest: #11 Glossier
Beauty brand Glossier has a cult-like following on social media. The blog turned business is well known for its products and funny social media memes.
Glossier doesn't run many social media contests, but here's why they make a list. They rarely do social media contests but when they do the prize is always enormous. For example, a person could enter to win a year supply of Glosserproducts for the winner AND a friend.
Social Media Contests Tip: Try Not to Host Contest or Giveaways too Frequently
The takeaway from Glossiers social media contest and brand is to be smart with your social media contest. Some brands host contest every week while others do it annually or during major holiday seasons.
I find that if you do giveaways too often they lose their luster after a time and wear people down. We found the sweet spot for running contests is either every quarter (4 times a year), and depending on the business can be upwards of every 2 months for certain brands.
To see examples of contests running throughout the year sign up for a free contest walkthrough and we'll show you different contests you can run during any season.
Best Social Media Contest: #12 Iceland Naturally Giveaway
Iceland Naturally is a travel brand encouraging people to visit and travel to Iceland. They’re social media is mainly focused on food, fun and the Iceland lifestyle. In 2015 they hosted a successful sweepstakes giving away a trip for two to Iceland.
Social Media Contest Tip: Sell An Experience with Your Social Media Contest
Blueboard reported that 72% of millennials prefer to spend more money on experience-related purchases. Iceland Naturally used their social media and social media contest to create a lifestyle and experience around their services.
It isn’t enough to just sell your products, you have to show people what your product means to them. Selling an experience and lifestyle is far more valuable. Iconic brands such as Apple and Coca-Cola have realized the power of their brand experience to build a connection with their customers.
Stop selling and start sharing, let your customers see UGC and your products at work. This will indirectly boost contest entries and followers on your social media platforms.
Best Social Media Contest: #13 Lego Space Theme Contest
Lego prides itself on their creative social media content that's able to connect with followers young and old.
Lego makes fans feel apart of the ongoing story of the brand. Part of their strategy relies on user-generated content campaigns, which are second-to-none compared to other brands. Fans are even serious about promoting Lego ideas in the past, all at absolutely zero cost to Lego itself.
This contest is out of this world! ? Build the coolest space themed model and it could have the opportunity to be a "gift with purchase" set in 2019! ??? For more info: https://t.co/8rfYwDjPqe pic.twitter.com/qLlR0Jq8yJ
— LEGO (@LEGO_Group) January 15, 2018
Social Media Contest Tip: Use Your Social Media Contest To Get Product Feedback
Each time Lego promotes its products and social media contest they get a lot of helpful product feedback that helps them to go back to the drawing board and create a better product.
The same can be done for your brand. During your social media contest actively listen to your audience to hear what they have to say about your product or service. You can even sneak in a survey link after the contest to get the ball rolling.
For more tips on what to send participants after a contest, check out The 5 Follow-Ups You Need to Convert Contest Leads into Paying Customers.
Best Social Media Contest: #14 Skittle Greatest Fan in the World.
Skittles became one of the first big brands to make its home on social media. In 2012 they decided to host an international social media contest called the Skittle Greatest Fan in the World.
All of the photos were posted directly by fans on the page and the winner would get the title as "Skittle Greatest Fan in the World."
Social Media Contest Tip: Use Your Brand's Voice
Skittles serves as a great example of how finding your voice can truly engage customers.
It does take a fair amount of time to craft your brand's voice, but ultimately it comes down to truly understanding your brand and then bringing a unique voice to the table. It's tough, but it can be the difference between standing out in a sea of competitors.
Best Social Media Contest: #15 Starbucks’ #WhiteCupContest
What would this list be without Starbucks?
Each year Starbucks makes headlines with their cup designs and fan contests, so of course, they made this list of the best Instagram contests.
Participants must create an original design on a white Starbucks cup and post it to Instagram or Twitter. The winner’s design will be produced as a limited edition cup for a select season (mainly in fall).
Social Media Contests Tip: Pick A Great Contest Topic
If you're going to host a contest, let it be something creative, unique and fun. No one wants to enter a dull contest.
But coming up with a contest topic or idea is the hardest part of creating a contest, it impacts the whole contest outcome.
How many people did Starbucks employees see doodling away on their white coffee cups? How many customers did the Starbucks social media team see people posting directly to social media?
Starbucks did their research first then based on what they saw came up with a contested topic that's now an annual ritual for their cult-like following. You can do the same. If your not sure which contest topic to choose, check out 50 Fun Contest Ideas You Can Use Today.
Best Social Media Contest: #16 Ben & Jerry’s #CaptureEuphoria Contest
Ben & Jerry’s #CaptureEuphoria Instagram contest asked their fans to take a picture of themselves eating ice cream in a way that captures the “euphoria” of eating Ben & Jerry's. The winners would appear in custom-made ads for Ben & Jerry’s; each ad will also shout out the original user who took the photo, encouraging people to check out their Instagram.
Social Media Contests Tip: Ask Your Fans For Help
Instead of raking their brains to create the perfect ad campaign, Ben & Jerry's decided to ask their fans for help to capture the perfect Ben & Jerry's moment for their ad.
If looking for brand ambassadors, content and yes even images or videos for an ad campaign use your social media contest to inspire you and engage your followers.
Best Social Media Contest: #17 Heineken’s Instagram Scavenger Hunt
In 2013 Heineken used Instagram to take their followers on a Scavenger Hunt by posting images on their account in the form of a mosaic, Followers could browse their Instagram to find the right images, to win tennis tickets.
Since Heinekin was the first brand to use this style on Instagram especially for a social media contest like a scavenger, the contest was deemed the most creative at the time.
Best Social Media Contest: #18 Buffalo Wild Wings’ #Fannerism Contest
Buffalo Wild Wings took advantage of the 2014 World Cup to promote their brand. Contestants had to share your #fannerism by taking a pic of themselves and their friends watching their favorite teams. The winner would get to share a gift card with their friend
Share your #fannerism by Instagramming yourself watching the game @BWWings. http://t.co/r6oek4r1tK pic.twitter.com/X5FF3si79J
— Buffalo Wild Wings (@BWWings) June 28, 2014
Social Media Contests Tip: Create Holiday & Event Centered Contest
Having a holiday or event centered contest helps to drive some holiday traffic and brand awareness to your page. You'd be tapping into a market ready to by or celebrate, which makes it a good time to generate fans and email leads, and ultimately getting business sales in the busiest time of the year.
If you're not sure which holiday or event might fit your brand, you can take a look at these 5 Creative Holiday Contest Ideas & Examples
Best Social Media Contest: #19 Wishpond Shopify Giveaway
We decided that we wanted to give our followers a prize that was not only exciting but helpful along to their business.
So we decided to team up with Lucky Orange, Sprocket, LoyaltyLion, and Gorgias to give persons the chance to Win the Ultimate Shopify 10x Marketing Giveaway to upgrade their #Shopify store with tools valued over $10,000.
Social Media Contests Tip: Monitor Your Contest
During our contest, we wanted to make sure it got the most exposure so not only did we post the contest on our social media platform but asked the brands we collaborated with as well to do the same.
We took it a step further and created an incredible landing page and entry method on our website sidebar so if customers browsing through our website saw it they could easily access the contest.
We measured and watched as leads came in and once the entries started to slow down, we ramped up our social media contest awareness on social media to drive more contestants to enter.
Monitoring your social media contest can help you to see if your marketing is working, if people are interested or if you need to push it more on social media.
A common mistake most brands make is that they create a contest and leave it on its own to draw in a crowd. Unfortunately that's not how successful social media contest work. If you want great results, you have to put in the work to make sure it's great.
To see examples of contest ads and get ideas for your own campaign, click here to book a time to talk to one of our experts today.
Best Social Media Contest: #20 A 29Rooms VIP Contest
Refinary29 is one of the biggest media companies focused on women, social issues and modern art. In 2015 they found a way to combine all three with their 29Rooms exhibition.
29Rooms explores topics like culture, finances, fashion, and beauty where 29 Rooms are created by artists and brands with interactive installations and art.
The attraction became one of the most selfie-worthy events of the year, and was named the most "disruptive event of New York Fashion Week". Influencers and brands worldwide come to visit and take part in the most Instagrammable moments.
Each year they run a social media contest to become a 29Rooms VIP guest. where people are asked to state why they want to win, and the winner receives tickets to the event. They would be a Refinery29 VIP, dressed by a stylist and beauty team, get to mingle with VIP influencers and asked to host the event via IG Live.
Social Media Contests Tip: Give Your Contestants A Great Prize.
Refinary29 understands their audience, and knows what matters to them.
You may not have a big marketing budget to send your social media contest winners to a massive event, but the key takeaway would be to make your prize worthwhile. If the prize isn't great, people will be less likely to enter or take part. If you have small following a 15% discount or $50 shopping spree isn't going to draw in a crowd of contestants. Think outside the box, and come up with a more compelling creative prize.
If your not sure what kind of prize to have for your giveaway, you can offer prizes like:
Discount Bundle
Product Prize(s)
Major Shopping spree (offline or online)
Collaborated Giveaway
Brand Ambassador Title
Early access to products/services
Swap services with a compatible brand
Free trip or meal
Tickets to popular events
VIP services or access
Pro Tip: If you can't offer any of the prizes above then you have to make sure that the winner's experience is amazing. That means shipping your prize on time, keeping in contact with participants and thanking them for entering your contest.
Best Social Media Contest: #21 A Taco Bell Snapchat Contest
In 2017, Taco Bell shattered a SnapChat record with its taco-head filter contest. It was reported that the contest only cost Taco Bell around $750,000 to set up but it gave them over 224 million views within a single day and raised sales in select TacoBell locations.
Taco Bell used Snapchat as their social media platform where users were asked to share their filtered pictures online, the results could have been phenomenal.
Taco Bells taco-head filter contest was so good it made the list of the best Snapchat contests.
Social Media Contests Tip: Plan Your Social Media Contest Ahead of Time
Taco Bell didn’t get up one day and forked over $750,000 out of thin air, they sat down and planned out their marketing strategy, contest goals and what they would need to make it successful.
The better you plan for your social media contest the more you’ll get the results you're aiming for. When planning your social media contest here are a few things to consider:
Choose a goal for your social media contest
What brand hashtag will use?
How will you bring awareness to your contest?
What are your guidelines or “How to Enter” instructions?
What is the start and end date of the social media contest?
Do you need to include participation restrictions?
How will you decide and announce the winner?
How the prize will be delivered?
Summary
I hope this article with list of 21 best social media contest and tips were helpful! Having a social media contest can give you a massive pay off if you do it right.
Which social media contest was your favorite? What’s your takeaway for your own brand.
from RSSMix.com Mix ID 8230801 http://bit.ly/2QeMSXp via IFTTT
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Taa Dixon at 720media in Colorado Springs posted a video to Instagram: Had a great time filming Steve at the Cordera Open House hosted by #locallyowned #homebuilder @CreekStoneHomes. #Video is a great way to answer questions from your audience! After we create #socialmedia #video clips, we can then do the #SEO as we post across many places! . #socialmedia #videomarketing #coloradosprings #digitalmarketing #creative #innovative #thinkbig #videomarketing #YouTube #Instagram #Facebook #Twitter #newblog #wavevideoaday #springsbusiness #colorado #coloradospringsphotographer #coloradospringsrealestate #coloradospringsbusiness https://ift.tt/2P4tM9d
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Taa Dixon at 720media in Colorado Springs posted a video to Instagram: What a day! Several new sales from #ColoradoSprings and #SouthCarolina for #websitedesign #socialmedia #video #marketing. It’s truly awesome to experience so much growth from #organic #SEO, client referrals, #networking in the community and #socialmediamarketing. Feeling grateful as we kick off a new week and close the day with this lovely #colorado #sunset. 🍂🍁🌄 #liveyourdreams #entrepreneur #success #womanownedbusiness #cosprings #pikespeak #olympiccityusa #americasmountain #digitalmarketing #wordpress #locallyowned #denver #coloradoinstagram #mondaymotivation #wavevideoaday #720media #springsbusiness #sunsets https://ift.tt/2yHTh66
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