That Time When I Tried To Join A Tumblr Competition
I started using Tumblr probably around 2013-2014 when Superwholock was a thing. And I was part of the thing. Let's... not talk about it.
Then came 2015, the year where Yahoo! just bought Tumblr. After spending $1B on this hellsite, yahoo immediately decided to try make Tumblr "the trendy social media site amongst The Youths" and held a competition called TumblrU asking university students in Hong Kong to start a Tumblr blog. "If your blog got picked by us, you'd be granted a free trip to Tumblr's New York headquarters!"
(The event's instagram is still around. The Hong Kong Tumblr team was handing out free popsicles and drinks if you're willing to take a picture with their signs and post on Instagram. #WeAreAttitudr I guess.)
I immediately grabbed three other friends who also uses Tumblr and signed up. We set up a tumblr called @shiningwhales-blog and reblogged whale gifs and terrible whale puns.
The corporate organized a grand opening event with a slightly famous Hong Kong singer-songwriter Phil Lam and gave us free T-shirts.
(that's me under the blue arrow)
It then became clear that what yahoo wants is people making mood boards out of their daily lives / original illustrations instead of reblogged content of their original US userbase. (See the tumblr blog that Phil Lam set up for this)
And that's the story of how I got a free tumblr T-shirt and learnt that yahoo is going to lose all of its money on this site way back in 2015.
Bonus: I met Chef Martin Yan in 2016 while wearing the T-shirt. My family was at a hotel in Malaysia; somehow there's a quite decent library in the hotel and of course I went in there to avoid my relatives. That's when I bumped into him discussing a milk tea ad campaign with someone: