#webservcies

[auxesisinfotech]

Tips to Increase Traffic to Your Travel Website

As per a forecast, the global travel market size is expected to reach up to $833 billion or beyond by 2025. And the role that the internet plays in travel and tourism is evident from a 2020 survey report that showed about 60% of travelers look online for their travel destinations before planning a tour. 

Therefore, travel websites are quite popular amongst travelers and wanderers. While some love exploring places and wander without a plan, some may find sticking to a plan a safer option. In both situations, a travel platform is their way out as they can learn new things about the places, get to plan their tour, look for a package in their budget, and so on. 

While travel websites are absolute favorites of travelers, a travel agency has to work diligently to ensure their site reaches the potential audience segment. Because if that’s not the case, they won’t get enough visitors and fail to convert or earn any revenue. 

Consequently, updating your digital marketing tactics for increased web traffic is undeniably the best way. We all know that a travel website has to be fast, responsive, easily navigable, multi-functional, secure, etc. 

But, what extra steps must you take to improve your digital marketing strategy? Here’s a list of such tips and tricks to help you out. 

Tips & Tricks To Increase Travel Site Traffic 

1. Refurbish old posts 

Suppose your travel website has several old posts that aren’t getting plenty of visitors and traffic, it might be the ideal time to update them. All you have to do is update them as per the latest search engine optimization trend with the latest information. This should help those old posts get potential visitors and you can provide authentic and credible information to your visitors. 

2. Remove broken links 

Over the course of time, some web pages might change to a different location or cease to exist at all. But, if your travel platform is still hosting such broken links, then it is like leaving your potential customers to a dead-end or like preventing search engine crawlers from indexing your web pages. Consequently, remove those broken links from time to time so search engines can index your website properly and your rank in SERPs can be improved. 

3. Optimize content 

Search engines like Google are becoming more intelligent each day and the basis of ranking too is changing from mere keyword analysis to understanding the search intent of users. Therefore, using LSI keywords in your travel platform could help you rank higher in search engines. LSI keywords are the related keywords that you use in content. For instance, a travel blog may have LSI keywords like Bombay to Goa road trip, tour package, best travel destinations abroad, best travel spots in 2021, etc. You should also try to add long-tail keywords to your travel website’s content to drive more traffic to your website.

4. Add social media buttons 

When you have built a travel platform, generating more traffic is often practiced by sharing the published blogs on social media. That can help you get more traffic to your website. For instance, add a ‘Click to Tweet’ button on your website or add short informative pieces of content that can be tweeted in a single touch. This is an effective way of traffic generation and conversion. 

These are a few ways one can ensure a considerable amount of traffic is directed to your website. Moreover, SEO is essential for your website to perform efficiently on the web and you must invest in it. 

Consequently, help from a top-rated digital marketing agency becomes necessary if you want your travel website to perform well in SERP. The company can assist you in this venture rightly.