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5 Leverages That Content Management System Offers

Content marketing costs 62% lower than traditional marketing and generates more leads. Managing your content marketing becomes more economical with the perfect content management system (CMS) in place. It is useful to publish, edit, and modify content on which users tend to site, with very little expertise required. A content marketing platform provides marketers the tools to provide and publish content that breaks through the noise.

Content management platforms and hard-coded websites are distinctive worlds. The platform gives the flexibility to feature content to their website easily, regardless of ability level. Hardcoded websites don’t feature a content management system. This implies that updates should be created by website programmers writing HTML, CSS, Javascript, and different code. All you need to do is know the CMSs and pick the best one for your eCommerce website, then it will be effective for you. 

1. No Need Expertise in Programming 

Content management systems, like WordPress, were designed for users with very little to no programming experience. However, once your website is developed by an internet-style professional, managing the particular content on your website is straightforward and simple to learn.

Your web content, like pictures and text, will simply be inserted and uploaded onto specific pages and titled in a content editor that's kind of like Microsoft Word.

2. Simple Collaboration and Access

Content management systems permit multiple folks to access your website, however additionally, simply collaborate on totally different projects. Multiple people will add, edit, or update content on the positioning right from their computers or devices in individual victimization accounts. CMS’ also stores all of your online content for you in one place and is on the market to anyone with access to the website when the web design and development team has done their work properly. That means the requirement to send multiple different files to different individuals isn't any longer necessary.

CMS web development also is convenient for folks on the go. You'll be able to log in to the back-end of your website from anywhere. All you wish may be a computer, tablet, or mobile device and an online connection.

3. Advanced SEO Tools and Plugins

Content management systems provide various plugins and tools that will facilitate your site to rank better in major search engines. Of course, this doesn’t mean you must prevent your online selling team. However, these tools can help implement a basic SEO strategy in a trial to extend online traffic to your site.

WordPress plugins directly give options inside the interface itself to incorporate web page titles, Meta descriptions, ALT tags, and every one the opposite components required to best optimize your website for Google and other major search engines. 

These plugins are frequently updated to adapt to any changes in major search engines that would affect your ranking. So, your website can stay optimized in the slightest degree of time, despite any updates or changes. CMSs, particularly WordPress, are the website choices that permit you to simply optimize your website for search engine optimization, easy plugins, and tools right inside the writing interface itself. WordPress development services can also help you create the best website using WordPress platform.

4. Security

In today’s world, the last item anybody desires is for his or her website to be hacked, especially for eCommerce website owners. But, unfortunately, websites may be especially vulnerable and are often targeted by hackers to steal personal information. You can hire an experienced web design and development team to develop your website with absolute security since this would be worth the investment.  

However, a military of developers and laptop scientists systematically test content management systems in a trial to shield users against any and every potential security threat. Additionally, there are unnumbered plugins and tools accessible that are singly designed to extend your website’s security.

5. Cost-Effective 

Web site maintenance may be a significant expense if you've got a static website. Line an internet designer or developer to form frequent changes that will add up. Not solely is cost a factor. However, you may presumably have to wait a couple of days to visualize the updates live to tell the tale on your site. Investing in web development services will be worth it when you have the best CMS for your business website. 

Takeaway:

Content management system is one of the most favorable parts when it comes to creating a website without knowing much about coding or programming. And this is why CMS has become the most popular choice for eCommerce sites. Auxesis Infotech has an extensive experience in web design and development to deliver the best results to its clients. 

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Significance of eCommerce website for retailers

No one can argue endlessly with the benefits of e-commerce sites to the world. The reason for such amazing growth is that it now accounts for more than 75% of world trade. There are many commercial benefits of eCommerce stores compared to physical stores.

All kinds of retail businesses, from startups to small and medium enterprises to large brands, can benefit from having their own online store where they can sell their products. The shopping experience prompts consumers of all ages to expect convenience from their homes. 

If you are still not sure whether to develop your own eCommerce store, you may be wondering why e-commerce is getting attention worldwide? Here are must know top benefits that retailers can get by building an eCommerce website.

1. E-commerce can help you reduce costs

E-commerce development for your business is one of the most effective ways to reduce costs. You don’t have to display all products in one physical space. In fact, there are many companies operating on the Internet and only show their entire inventory through their e-commerce. You not only save the rent or cost of buying a room, but you can also save all costs related to managing a physical warehouse such as electricity, internet, etc. You will need fewer employees and other physical requirements related to them.

2. Learn more about your audience

E-commerce websites are the best when it comes to understanding your target audience. This includes demographic information, such as your location, and how they found your website and got to know you. You can analyze customer behavior on your eCommerce website, such as their choices and buying preferences. If certain traffic sources bring good customers to your business, then you can focus on them and invest more in those channels because you know they give you higher ROI.

3. Attract new customers

As a retail business person, you want to grow your business and attract new audiences. Physical retail is based on the relationship between brands and customers, but online retail has an additional benefit, which is to drive search engine traffic. For example, even if they have never heard of you, they will get to know about you through various online channels. You can plan strategies to create awareness about your brand. You can target specific audiences associated with your products your eCommerce offers.

4. E-commerce helps businesses expand their area

If you know highly effective marketing techniques to grow your online store, you have a very long way to go. One of the main reasons for the rapid growth of online stores is, eCommerce stores enable you to sell your products anywhere in the world. You can market your products without geographical boundaries. 

But, when you have a physical retail store, you are limited by the geographic area you can serve. Regardless of the distance and time, eCommerce stores can provide your products and services to customers all over the world. In addition, it eliminates various geographical and language barriers. Additionally, e-commerce can be translated into different languages, allowing them to shop in different countries.

With e-commerce and mobile commerce, the entire world is your arena. Your product or service is available to a large number of customers who may be located in other parts of the world. Therefore, if you want to grow your online business all over the world, it is best to go for eCommerce website development. Just create your own online store and localize it into different languages.

5.  Facilitates better marketing opportunities

When you have a business without any geographical boundaries or time constraints, you can attract a larger audience. There are many digital marketing ways, like email marketing, social media marketing, paid ads, SEO, etc. Through social media platforms, you can build trust among your potential customers and help them make a decision to buy from your eCommerce website. You also can get customer reviews and feedback on your products, positive reviews will help potential customers to trust you. You can analyze your marketing campaigns online and that will help you finetune your business strategies. 

Conclusion: E-commerce has evolved and transformed the business domain to the next level. It is a low-risk and low investment option for every business. If you’re someone planning eCommerce website development for your retail business, Auxesis Infotech is the best solution for you. It is a notable web development company with years of experience in the eCommerce industry. It strives to provide an exceptional eCommerce solution for you.

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Things to Consider Before You Partner With Mobile App Developer or web agency

When you start your project for mobile app development or web development, there are many things you need to fix. This step shall include hiring the best-suited mobile app development company to design your project as per your requirements. 

Hiring an app developer for your project will be overwhelming. After all, you've got a number of choices at your disposal and every one of them is appealing! Here are some useful suggestions to consider while hiring an app developer or web developer for your project. 

First things first, does one want a developer or an app agency? Yes, that’s wherever you start. If you’re simply beginning out and have restricted funds, a contract app developer is ideal for your project.

However, if you’re seeking to create an enterprise-class app, you must think about hiring a full-fledged agency for your project. Here are our five tips that will assist you to realize the correct partner for your business:

Analyze Well

Before handing over your project to anyone, it’s necessary that you just know the ins and outs of the industry. If you’re new to the globe of app development, consult a number of app development specialists to grasp a few basics.

Study the programming languages used, average rates, and best countries for outsourcing. This can assist you to decide the correct technology partner to support your needs.

Check Their expertise

Study their experience with app development or web development if it is included in your requirements. A lot of specifically, raise them if they need to create an app similar to yours before or any such app concept. Moreover, you should know expert tips to follow while working with a web design and development company for app development or any other project. This shall give you a transparent image of what you'll expect from the potential app developer.

Examine Their Communication Skills

Whereas communication isn’t the primary issue you must look at, you can't overlook this aspect. If your technology partner won’t understand your requirements, they won’t be able to deliver something on the point of your expectations. So communicate well and convey your requirements to them clearly. 

Above are a few tips that can help you hire the best-suited app development company for your project. However, you might also want to know how we can decide if the web design and development company is the right one for your project? Well, this has a keen and researched validating points that make the company best-suit. Let's dive into its details. 

1. Experienced Team

The simplest net design companies become the best due to their employees. Since agencies offer services instead of products, they're solely nearly as good because of the individuals they employ.

2. A Well-Defined method

One of the best indicators that you're working with a high-notch web design company is whether or not they need a well-defined web design process that's been tested and refined over time. The simplest web design and development companies establish a transparent process to make sure that goals and deadlines are met, and ultimately, to better serve their shoppers.

3. UI/UX style Strategy

Once the blueprint for the positioning has been outlined through the creation of the sitemap And wireframes, consequent section is wherever the visual layout of the website begins to require shape.

4. Testing & QA

Whereas this could be an unvaried method throughout the project, it includes a full review by the planning and development team. It conjointly permits for user acceptance checking wherever you are because the shopper has the power to travel through test cases to create a positive appearance and works nicely before launching the website. 

5. Services and Capabilities

whereas hiring the simplest net style firm you can realize is vital and an enormous thought about your decision, it shouldn’t be the sole factor. There are several blessings to hiring a mobile app development company on high of finding the simplest net style firm. It goes back to the designer and engineer discussion. 

6. Acting as Partner vs. vender

Many consumers are searching for a web design and development firm to be their partner versus vendor once seizing their project. Shoppers typically withstand website design that comes additionally to their daily duties and are already strapped for time. So an experienced company shall help you to be your partner in your project.

Takeaway:

The simplest mobile app and web development companies have a portfolio that speaks for itself and is extremely varied in their clients. Take the time to raise concerns about the team being engaged in your future project. With great web design firms, Auxesis Infotech you get a good feeling from the very person you speak with at the company-they are pretty informative in serving you to get what you need.

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Importance of e-commerce Template and Themes

We know that online presence has become essential for every business. So according to the industry experts, it is also important to focus on the themes and eCommerce templates of their eCommerce websites to maintain their standards and customers’ reliability. If you want your business website to look professional, you can opt for an eCommerce website development company for better results. To ensure eCommerce website development themes and  templates play an important role as mentioned below:

Advantages of eCommerce themes for your website:

1. Easy Website Building

It’s simple: themes work simple website building. you've got access to paint schemes, utile themes, responsive design, drag-and-drop page builder, Google fonts, a visible composer, social media integration, and more. Plus, you'll get up landing pages in no time with the assistance of pre-designed pages.

2. Cost-effective

Themes will be an inexpensive choice for several brands. Several eCommerce themes are free, whereas others come back at a little price. With all of the easy-to-use tools out there for your eCommerce business, themes will save time and cash spent on hiring and dealing with a developer to try and do the work. Once you wish to update your look, You won’t have to be compelled to pay longer and money to create the changes.

3. Several choices

Trying to find a style that provides the uxor practicality you customers desire, however conjointly matches your complete tone and message? Luckily, there are many theme options available. 

If you intend on housing your website style and content in an eCommerce platform, eCommerce themes and BigCommerce Stencil may be a good way to start. If you're employing a CMS, eCommerce WordPress themes are another nice option. 

4. Automatic updates

Building your website design with themes or frameworks ensures automatic updates, thus you'll stay high on best practices for technology, trendy design standards, conversion, and SEO while not even brooding about it or defraying time on it.

Advantages Of Using Website Templates

What you see is precisely what you get. With a readymade website guide, you are doing not have to be compelled to imagine what the ultimate product can look like, whether or not the online developer you’ve elite has really appreciated your demands, whether your website will have to be compelled to accompany many changes and iterations before you’re happy with the end-product. 

Speed. Your website will be up-and-running inside a fraction of the time it takes to develop a custom website– supplied, obviously, that you simply have the content and therefore the footage ready to tailor your eCommerce development guide to suit you. A custom-designed website can take months to establish, reckoning on its complexity. Compare that time frame to the few days or perhaps hours for a website template to become a full-fledged website.

Expense. You'll get an appealing, professionally designed eCommerce template for very little. A custom-designed website may cost you something not much and can vary with the eCommerce website development company. You likewise have access to multitudes of free templates though they're restricted in design and functionality, and you'll not get the technical support you need.

Appeal. The planning of the location brings in prospects to your website. Readymade website templates are developed by specialists who likewise produce customized style guides. you've got access to superior design quality while not having to acquire custom design. You'll search around and choose between thousands of appealing web template styles on the web. However, you'll notice that some firms on the online supply website design templates of the next quality than others.

Functionality. Like an expert-designed website templates can come back preloaded with normal pages like ‘home’, ‘about’, ‘services’, and ‘contact’. different website templates will provide you with add-on options to showcase a portfolio/photo gallery, or communication/community networking features sort of a blog, news sheet, or bulletin board system. 

Additional advanced eCommerce templates and websites will supply dynamic features like online ordering, Mastercard process, and live chat. Remember that each one of these options would force backend support from your hosting company so as to perform properly.

Navigation. However, your website guide appearance is just the story. What you would like to understand is how it works. however simple is it for your client to search out the content he’s trying for? 

Takeaway:

You can make your eCommerce website unique from the crowd in the eCommerce domain. You should take cues from experienced eCommerce retailers. Auxesis infotech, an experienced web design and development agency that serves eCommerce website development services to meet the market requirements to improve your online business.

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eLearning Development: Time, Cost, and Features

With the change in the conventional learning approach, the popularity of education portals is soaring high. In fact, Forbes predictions state that the eLearning market can reach up to a $325 billion market by the end of 2025. The idea of learning through mobile-first websites and applications is welcomed wholeheartedly by the youth and the prospects seem fulfilling. 

In such a time, developing an efficient, secure, fast, and engaging education portal becomes a challenge for businesses as many are already present in the market. Your website has to be unique and must excel on all fronts so people prefer using your website over the already existing ones. In this regard, following the best web development and design practices is of much significance. 

Here, look at a few considerations and develop a robust eLearning platform for your visitors. 

Must-Have Features For Your eLearning Website 

1. Profile management 

The eLearning platform must allow students to create a profile where they can see what courses they have completed and what they are yet to complete. Their scores, certifications, credits, purchase history, etc. are visible on their profile and they can personalize it by adding their images or connecting them with their social media account. Furthermore, allowing students to manage profiles will also help them add course lists, manage passwords, and so on. 

2. Online registration 

Make sure your eLearning platform allows students to register using their digital devices. This helps them create an account and manage and track their activities on the website. You can also keep a record of their browsing history, purchasing habits, learning pace, interesting courses, etc. to make better recommendations and provide an improved experience to students. 

3. Search filters 

Your education portal is probably filled with a plethora of courses to be taken by fellow students. But, finding them could be a real challenge if your website doesn’t have a strong search filter. At the time of web development, make sure to embed a powerful search engine that helps fetch accurate results for the queries entered by a student. You can also create a course page that has details of all the courses that you provide on a hierarchical basis. 

4. Multiple payment options 

It is important that the eLearning platform is integrated with a secure payment gateway and allows multiple payment methods for transactions. It makes students and their parents at ease as they can choose their preferred payment method and pay comfortably. 

These are some essential features that your eLearning platform must have so your audience can have a better experience of learning. 

Education Portal Development Time & Cost 

The time and cost to develop depends on several factors, such as - 

The technology used to develop education portal, 

The efficiency of the team you hire for development, 

The number of features you add, etc. 

These factors determine the time and cost of web development. For instance, if you hire a professional agency for the job, the development time will be comparatively less and they will deliver on time without delaying the project. As compared to the cost, if you hire a freelancer to do the job, you may save some money. But again, the quality of development might not be as good as when you hire professionals. 

If you are considering hiring a professional agency, Auxesis Infotech might be just the name for you. Contact the team and ensure that you get the needed assistance in developing a robust and feature-rich eLearning platform.

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Impact of mobile technology on the banking and finance industry

The evolution of mobile technology has completely changed our lives. We no longer need to go shopping in the next city center; instead, we can do anything online. Everything has become a click away for us; just a click and we will get all the information we need, every product detail we wish to buy. Also, we no longer need to start a conversation in cafes and bars to meet new people; we do this by simply displaying the app on our screen. Therefore, it is not surprising that this revolution has spread to the financial services industry.

The technology has reduced the banking hassle we used to face. We no longer need to go to the bank to learn about our accounts; we can have all the information on tap on our smartphones. Investment today is completely different from 10 years ago. If you watch out, the recent trends in FinTech are highly expected to transform the banking and finance industry. With that being said, the mobile application is an inevitable part of its work. Let’s explore how mobile apps have impacted the banking and finance industry.

1. Trading can be carried out anytime, anywhere.

Before the convergence of mobile technology and banking, people used to be skeptical about transferring online money. But with mobile banking apps coming into the picture, the entire process became seamless. Using smartphones, no matter how busy the traders are, they can do trading at any time. This makes access to the financial markets easier than ever before and makes it easier for skilled traders who need to complete transactions every day. Experienced mobile app developers are apt at developing a secure financial app with all the required features.

2. Data-driven asset management access:

Going to a bank or ATM to get information about your cash flow or transactions is not always convenient. There might be some technical problems or other issues involved. Whether you are running a small business or just want to track your spending habits, data-driven money management allows customers to make informed decisions about how they invest and spend money. Using various visual content or infographics, it has become easy to help customers understand important banking information. Mobile applications represent a huge technological change in the financial services industry because understanding the latest trends in mobile technology can provide better customer service.

3. Updated information:

As we know, mobile applications have provided flexibility to the finance industry, but we cannot ignore the higher accuracy of the information that traders shall use. Decisions are rarely not made overnight; instead, they are usually the result of hours of discussion. Also, constant access to the latest statistics is invaluable in the decision-making process. With mobile technology, it is only needed to pull up relevant graphs, other important information on the screen to re-think the position. This ensures better business success, higher profits, and higher trader satisfaction.

4. Greater appeal:

It is not surprising that many experts attribute the increase in retail appeal in recent years to mobile technology. If you are moneyed, your broker will act on your behalf in the trading process. Besides, now everyone can find time to trade, even if they have a stable job and a young family.

In an era where everything is just a click away, the financial services industry is utilizing the potential of mobile technology. The FinTech industry has made it an opportunity, where it has secured relevance, popularity, and availability in everyone’s life.

5. Use of artificial intelligence:

The primary task of financial institutions is to provide quality customer service. With the help of artificial intelligence, these companies can provide customers with impeccable services without frequent employee training. Instead, they only need to program the computer! Thanks to the extensive technology embedded in artificial intelligence, these systems can store large amounts of data about financial services, thereby simplifying customer service. Through mobile apps and chatbots on the website, customers can get answers to their questions, which makes them more satisfied. AI has also made it easy for app developers to use advanced technology while mobile application development.

Conclusion:

The relationship between banks and their customers is changing; now, this is driven by reduced dependence on physical offices and the wider adoption of mobile technology. Auxesis Infotech is a renowned mobile application development company having experience working in the FinTech industry. It always strives to deliver an exceptional mobile application to the business.

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Effective web design and development tips for your eCommerce website

More and more people are relying on online shopping for everything from their basic necessities to luxury goods. Thus, eCommerce has become a trend that is unlikely to slow down anytime soon. And why shouldn't it? Where customers get the option to purchase everything online, eCommerce facilitates a broader customer base than a retail store for businesses. An online store website comes with many benefits like online advertisements, easy to target a specific audience, cost-effective than brick-and-mortar shops, etc. 

When you talk about creating an e-commerce website, web design and development is one of the key elements of a successful eCommerce website. A web design for an eCommerce website is all about the right colors, fonts, images, text, and graphics that can provide users a seamless experience on your online store. The website should attract potential customers, provide a user-friendly experience, and showcase your store in the best possible way.

Therefore, your website not only has to look good but also needs to drive your audience to take action or make a buying decision. But how will you manage to do that? Well, we have a solution for you. Here are the best eCommerce website design and development tips for you:

1. Choose the Right CMS Platform and A Functional Theme

Agree or not, the website development platform is the backbone of your business website. Therefore, if you are considering developing an e-commerce website, please choose a proven platform. Some of the renowned eCommerce development platforms are BigCommerce, Magento, Shopify, WooCommerce, and Drupal. 

If you are planning to target multinational customers with different currencies, then omnichannel is the right platform for you. Once you have decided on a platform, your next important choice is your theme. The theme should be visually appealing, responsive, and customizable. This is where your customers interact with your website so it should look and run well.

2. Keep it simple

Simplicity makes the site clearer and easier to use, which inspires people to make a buying decision. Sometimes, adding less to your website gives a better experience to your audience. They will not be distracted by ads, slow or stuck pages, and hundreds of clickable links while finding what they are looking for.

Another benefit of simple design is that it provides fewer choices for your audience. If you want to tell them to buy a specific product, the fewer choices work better. Consider ways to adjust menu and product page options to avoid confusion, choices, and distractions on the online store website.

3. Be consistent with your branding

When you plan eCommerce development, research well about how you can improve your brand image through an online store.

Customers will most likely buy from a clean website that is easy to navigate and provides direct information about the products it offers. Branding is everything for an e-commerce website. From the moment visitors land on your page, they need to understand what you do and understand your brand personality. And this personality should reflect on every page of your eCommerce website. If you are someone who has no expertise in this, you can avail web design and development services to do it for you.

4. Consider visitors’ perspective

If you want your e-commerce website design to establish a connection with your audience, you need to think like them. Eventually, your potential customers have very few expectations from an e-commerce website: an easy-to-navigate website, well-designed and simple, straightforward, and seamless shopping experience.

If you want your online store to be successful, it is best to give them these things. In the design process, let yourself stand in the perspective of the visitors. And think which design will be easier to navigate. How do you organize your product in a way that end users can understand? If you think like a customer, you can predict what they will expect from your online store, and then design your website to meet these needs.

5. Responsive Website Design

There are thousands of vendors still pointing to old themes and websites that can only be displayed correctly on the desktop. And, if you take a look at statistics, nearly 50% of the page views are coming from mobile devices. Also, Google promotes a mobile-first strategy. Thus, we need to consider optimizing the website for all the devices. If you still don’t respond on your mobile device, you will lose a huge amount of your potential customers. Mobile users should be able to easily search, browse and shop directly from their mobile phones and other devices also. So, whenever your web design and development team will work on your online store website, make it a priority to build a responsive website.

6. Include Testimonials and Reviews

Customer reviews and recommendations are everything for online business! Remember, customers don't interact with you face-to-face like in a physical shop. Your customers need to know that your business exists and is worth buying from your website. And for that, reviews from customers who have already shopped from your website can help to build trust among new users.

Many e-commerce themes have a built-in custom testimonial section, so you can add your own section to the homepage. You can also add reviews for specific products at the bottom of the product page.

7. Make it look professional

The core of an e-commerce website is to ask your website visitors to purchase goods from you. And, to do so, they are required to give you sensitive information, such as debit/credit card details. If your website looks unprofessional, they won’t feel comfortable making a payment.

If you want to gain the trust of your customers, you must invest in a professional website. You can seek assistance from a professional web design and development company to develop your business website that looks professional.

You need to be careful about font, color palette, and footer by keeping consistent throughout the website. All links and buttons on your product should be valid. Product images should not look like you took them on a mobile camera. Click product images from professional photographers, they will look professional and convincing.

Conclusion:

The best e-commerce website design and development tips can help you create a website that not only looks great but also crazy. Auxesis Infotech is a notable web development agency that delivers exceptional eCommerce websites. The company strives to deliver the best-suited eCommerce website that aligns with your business goals. 

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Tips to improve customer services on your eCommerce website

E-commerce sites are nothing but the digital version of brick-and-mortar shops that facilitate buying or selling products online. These sites are easy to operate and use because they are available online and are accessible from anywhere anytime. However, there are certain areas such as customer service where many eCommerce websites fail to fulfill the expectations of their customers. E-commerce websites cannot provide the same personalized customer service as traditional stores. And since customer service plays a major role in the success of your eCommerce website, you cannot leave it unnoticed. First, understand the value of customer service in the eCommerce website development: 

The value of customer service

Whether you know it or not, customer service is an important part of an online store. Consider that you’re buying a product of a certain brand, what makes you feel that you chose the right platform to buy that product? It usually depends on how quick the delivery is and the support you get. It is related to customer service and shows the importance of selling service to customers, not just products.

E-commerce customer service

Selling products online has several advantages and disadvantages. Although the benefits usually far outweigh the disadvantages, your inability to communicate face-to-face with customers is often seen as a negative factor. It also depends on how you manage your eCommerce website; whether you have a dedicated customer service provider team or not. But know that to provide great customer service, you need proper management of your online store. Here are some tips to help improve customer service on your online eCommerce website.

1. Leverage Live Chat

E-commerce is all about instant gratification and convenience. All the customers want instant assistance to solve their queries. Therefore, you can use your chat model to meet consumer expectations. Provide instant answers to questions and build customer trust through manual interaction. Now AI-enabled chatbots are also popular for providing live chat assistance. 

2. Provide simple UI/UX

No matter how impressive, stylish, modern design and stunning graphics of a website, it won’t be successful if it has a complex UI/UX. A clear and intuitive user experience or interface plays an important role in conversions and sales. At each stage of the interaction, users need to clearly understand things and they shall get whatever they are looking for on your eCommerce website. 

3. Track Relevant KPIs

Customer service can be a powerful marketing tool that can severely affect a brand's online reputation. If you are one of those companies looking to improve their customer services, then establishing standards for tracking and measuring key performance indicators (KPIs) is an important step. Determine where resources should be allocated for improvement for seamless customer services.

4. Seek Customer Feedback

When you have a website or e-commerce application, it is easy to get customer feedback about their experience with your site. This feedback and reviews help other potential customers to know about your products and help them to make a buying decision. Therefore, when people get as expected customer service and products, they can share their experiences with others. Word of mouth is also an important marketing tool because people trust their relatives, friends, or colleagues more than others. 

5. Leverage Social Media

When you decide to go for eCommerce website development, you definitely need social media accounts to prove your identity and make people aware of your website. As we know, most people use social media nowadays, so it is easy to target on these platforms. Not just this, but customers can also reach out to you on social media.  Interacting with customers through social media enables you to communicate directly, build relationships, and gain brand loyalty.

6. Seamless customer service

In terms of customer service, make sure to give them different choices instead of providing a boring contact form. You can provide options such as live chat, Skype support, and toll-free phone numbers. It enhances the trust and connectivity between you and your customers. It increases the credibility of your store and establishes a sound relationship with your customers.

Conclusion:

Customers are no longer just satisfied with a wide range of products but they also look for exceptional UI/UX and quick customer service. Providing a great customer experience through your e-commerce store is a reliable way to outperform your competitors. Auxesis Infotech is a notable web design agency that can help you build an eCommerce website with exceptional UI/UX. This will help you provide a seamless experience on your eCommerce website to the customers.

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6 Incredible Tips To Hire Best eCommerce Website Development Firm

The digital world has seen rapid growth in the market and the competition has also increased. Therefore, more and more businesses are investing in website development. Similarly, with the advent of smartphones and high-speed Internet, online shopping has become the new trend in the market because it is convenient and easy. 

It is very obvious that eCommerce has become one of the most important things in peoples’ lives. And the increasing popularity of online shopping has given rise to more business opportunities for retail businesses. If you’re one of those retail stores that are looking for the right way and process to get into the eCommerce sector, then hire professionals offering web design and development services. 

Being a business owner, if you want to create a successful eCommerce website, well, the first step begins with outsourcing the right website development agency for your business. There is fierce competition in the e-commerce industry, which makes this task difficult. For the best results, choose a company that can create an exceptional strategy ensuring the use of the latest technology, trends, and a user-centric approach to build web solutions. Therefore, at the first, look for the experts' tips to ensure successful eCommerce website development and then approach an experienced firm. 

Choosing the right web development company is also a difficult task, so here are the top 6 tips that you should consider before hiring the one for your eCommerce development firm:

1. Check reviews and recommendations

Checking up on reviews and recommendations is always beneficial before choosing the right web development company. It shall help you understand if the company aligns with your project requirements or not. It can also help you trust the company and understand it from the perspective of previous customers. 

2.  Portfolio Verification 

After reviewing the company’s credibility, the next step is to review its past experience in your target market segment. Browsing their portfolio will help you evaluate their respective experiences and verify that their work approach meets your vision/interests. It is always better if they already have worked on the same segment that you are working on. 

3. Communication 

It is an important factor in choosing the right e-commerce development partner because effective communication helps to align your requirements with the team's efforts. Therefore, you need to find out which communication method they use. Effective communication is essential to a successful website development process. You can contact the development team regularly to get detailed information and updates about your project. You have to understand the channels that a potential e-commerce development company uses throughout a project life cycle and determine whether or not their communication methods are effective.

4. The development process 

Many times, web development companies use different methods and processes to create web solutions. The company will develop a suitable strategy for the implementation of the project. Therefore, you should ask them about their methods and processes, so that you can understand if they are following the latest trends & technology or not.  

5. Discuss pricing 

It is also an essential factor while choosing the team offering web design and development services for your eCommerce website development because eventually, you will have to pay them for the services. Discuss payment guidelines the company will follow when processing your project. You should know all their prices. And once you know their prices, you can evaluate the project value to see if it is within your budget.

6. Post-go-live Support 

Your eCommerce website is ready and runs well, but that is not the end. Every website needs support and maintenance. Updates appear constantly and you need to update your website to avoid bugs. Therefore, always ask the potential web development team about their maintenance services. Ensure that the potential eCommerce development firm will provide you with support to solve technical issues in the shortest possible time in the long run. If you hire a new team offering web design and development for maintenance, then it will cost you more and it might also be difficult for the developer to understand the layout. Not just this, there is always a risk that you might get an unreliable support company. 

Conclusion:

Finding the right eCommerce development company is a daunting task. To find the right company offering web design and development services, you need to consider many things, such as experience, communication, experience, etc. Auxesis Infotech is an acclaimed web development agency that can create the best eCommerce website design and development solutions keeping your business needs and expectations in mind.

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Significance Of UI/UX For A Healthcare Website

People are increasingly using smartphones and other electronic devices to meet their daily needs, including their health, which means that medical websites need to be modern, efficient, and practical. Therefore, providing information, and marketing initiatives are not enough to make a website great and drive sales growth. One of the crucial factors for accelerating the performance of your website is providing a seamless experience to your target audience. 

So, first of all, you need to understand UX/UI and their importance in detail. Then you should choose the right web agency for your project to deliver you the best healthcare website. 

User experience: 

User experience (UX) is the latest buzzword amongst the prime factors responsible for a successful website. UX refers to a person's overall experience of using a product or a website, the focus is on ease of use. 

User interface:

User Interface (UI) design focuses on the appearance of the website. This is where you start to focus on visual and engaging design elements such as icons, images, buttons, fonts, colors, etc. The product intuitively and intuitively guides users through the product interface. The user interface not only makes your website visually appealing and reflects the brand and tone of your business, but it also maintains user interest and improves the usability of the website, thereby increasing the chance of a conversion.

Considering these facts, a successful user experience is nothing but a combination of simplicity and elegance while meeting user needs. Users generally rate their website experience based on some or all of the following factors:

The time required to load the website and login page

Customer support availability

The choice of tone and color of the case on the website

Website marketing content

Transparent pricing on a website

There are important things you need to consider before you design your healthcare website. Healthcare design and development have unmatched significance in the case of healthcare websites. Patients visit websites, hoping that they will be served with an easy-to-access recording portal. When people are sick or just want to take care of themselves, they don't want to browse confusing and useless websites.

Therefore, it is important to create a positive UX/UI design in healthcare, it is ultimately necessary to focus on improving the quality of interaction between patients and organizations. 

Healthcare websites can attract more people to visit, generate more interest in medical services, and have a greater opportunity to share your content and brand with others. Follow these tips while designing your healthcare website:

Focus on the patient:

By prioritizing UX/UI in the design of your healthcare website, you put the patient’s experience first. Meet their needs and build your website to make it a resource for them.

Establish trust:

Patient trust is the foundation of a successful relationship. It is important to provide UX/UI designs that should be intuitive and practical so that patients don’t get confused or bombarded. It builds trust between you and your patients because it shows that your team wants to share information with them, not keep them unaware.

Accessibility:

Effective UX/UI design can create an accessible experience for everyone. The clean design of the healthcare website makes the digital experience not only visually appealing, but also suitable for all users of all abilities, screen sizes, or internet speeds. The needs of patients come first, no matter where or who they are. Therefore, make sure your website can be accessible for everyone on any device. 

Make it compliant for disabled people too:

All patients have the right to use any healthcare website according to their needs. The tones and buttons are easy to read and responsive, making your website accessible to anyone with a disability. 

User-Centric:

What are they looking for? When designing UX/UI for your healthcare website, keep these types of questions in mind, because the needs of your patients should be your top priority and the focus of any website design decision. 

By understanding your audience and its core values, you can determine which elements should be placed where, and which colors, brands, and visual effects are more attractive. Make your healthcare website design simple and consistent to make it quick and easy to find what they are looking for on your website. You can hire UX/UI designer to build your website that shall follow some useful practices as follows:

Best practices for UX/UI features and functions:

Clear layout:

Layout decides the structure of your healthcare website. If it is clean and clean, then visitors choose to stay for longer. There should be a natural flow of information on your website.

Simple and intuitive:

Make it simple and intuitive to help users find what they need. Although some trends may seem "cool" and visually appealing, you still need to focus on easy and simple ways to convey the right information to the website visitors that shall help you achieve your goals. 

Keep the information concise:

Most users only stay on the site for a few minutes, so it’s important to put important information and calls to action in the upper part of the page. Additionally, you should use short paragraphs and bullets to keep the information concise and help users get the information they need. The tone, brand, and imagery should be consistent throughout the site so that visitors will find it useful.

Make information easy to use:

Make sure that all medical information is clear,  easy to read and use on your website. The goal is for patients to understand your brand and acknowledge your products and services when they first visit your website. Don't make it difficult for patients to find information. It is a good practice to answer any question with one click on the website. You can also provide an FAQ section for quick problem-solving. 

Conclusion:

Designing a healthcare website with a great user experience and interface is necessary. You should hire experienced professionals to improve UX/UI that can help you create an exceptional website with a great user experience. Auxesis Infotech, a notable web design and development agency that offers UX/UI design services. The company assures to deliver impeccable and cost-effective user interface design services to bring high user conversion to your online business. 

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Top Reasons On Why Drupal 9 Is Your Best Choice For Publishing Industry

Gone are the days when people had to rely on local newspapers and TV channels to get news. It is needless to say that the news and publishing industry has evolved and the digital revolution has had a greater impact on this sector. Today, we have websites and mobile applications for news and publishing that one can access anytime and anywhere as long as they have access to the internet. 

Concerning news and publishing websites, Drupal 9 is considered a preferable option. The content management system requires one to have the technical proficiency to develop robust websites and provides programmers with multiple development features. 

The news portals so developed are feature-rich, futuristic, secure, and scalable. Furthermore, check out the primary reasons to use Drupal 9 for developing a news and publishing website. 

Why Choose Drupal 9 for Your News Website?

The latest Drupal 9 update is backward compatible and is an extended version of its predecessor stable Drupal 8 version, but with cleaner codes. The reasons why Drupal development might be the best choice for your news website are mentioned below. 

1. Enhanced performance compared to previous versions 

Being the most recent update, Drupal 9 is an improved version from its predecessor updates. Even though it didn’t introduce any major changes in terms of features, the removal of deprecated code and backward compatibility ensures it is improved. If you are looking for a sturdy and robust content management system to build your news portal, this is the best option. And it’s cost-effective too as it is open-source and has a huge community of developers and testers. 

2. Improved content authoring 

When you are building a news portal, publishing and editing are needed on a regular basis. It isn’t like other regular blogs where you can update content once and then leave it as it is. Here, you will need to check and verify facts and update the latest information each time you get an update. 

Drupal 9 provides you with an extremely useful feature called quick edit to quickly edit information on any part of the blog and then publish it. You can use in-context and in-line page editing to ensure content editing and updating are easier. 

3. Mobile responsive 

News and publishing websites are better off being built mobile-friendly as a large section of the audience uses mobile devices to access them. Most people use news websites from their mobile devices and that is all the more reason to choose Drupal development as it helps you create completely mobile responsive websites. These websites can be easily accessed on any mobile devices Android, iOS, windows, or tablet. 

4. Multilingual support 

One of the advantages that you can expect with Drupal development is that it provides you with multilingual support. Digital media is a platform where language can’t be a barrier for you. Drupal 9, with its multilingual support, provides customers with the liberty to get their queries answered and issues fixed in the very language they feel comfortable with. 

5. Flexible 

The new Drupal 9 version is known to be extremely flexible with its new version supporting Twig and Symphony. The platform can very well be integrated with renowned development frameworks like Backbone, Angular, Ember.js, etc. These integrations make the news portal websites you create on Drupal more flexible to work with. 

6. Secure 

With a dedicated team handling the security concerns arising each day, Drupal 9 becomes one of the most secure content management systems of today. For your new and publishing website, content is of priority and users’ perception of your brand matters. That’s more the reason why you can’t afford to compromise your website’s security. Moreover, the latest version of Symphony and huge community support makes Drupal a more reliable framework. 

These are a few reasons why Drupal might help your website succeed in the digital realm. However, quality development is the real concern of entrepreneurs as they don’t want to use the right technology and still end up failing in their venture. 

In this respect, Auxesis Infotech might save them. The company is well experienced in Drupal development and can help your news website get the right design and features, and eventually succeed. Connect to the team and get help regarding the same.

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Top Considerations For Real Estate Website Development

Nevertheless, a top-rated web design company is a must for your business to succeed in the real estate market as they have the right means and knowledge to help you out. Auxesis Infotech is one such web development agency that is well versed with the nuances of design and development and have experience in building real estate robust, scalable, feature-rich, and secure websites

A real estate website is a much needed digital asset that your organization needs if it wants to lessen realtor’s responsibilities while providing customers with improved property purchase, sale, and renting experience. With the help of a real estate website, giving your customers virtual property tours, explaining to them about the property location and other desirable features becomes much easier. 

In this context, the website design and development approach you adopt is the determining factor if or not your real estate business will be successful. You must decide and keep the best and latest features in your website for best results. 

What To Consider For Real Estate Website Development?

Multiple listing service 

If you want your real estate website to be effective, MLS is a must so that the buyers and sellers on your website can easily connect to multiple agents. Without an enlarged platform to showcase your properties for buyers and sellers, cracking a deal would be near impossible. IDX or Internet Data Exchange helps you integrate MLS to your real estate site. 

Virtual tours 

Physical tours are time consuming and sometimes tedious too for a client. But, providing them with the same but virtual experience of the property tour can be much beneficial for your real estate business. During web development, you have to ensure that your site uses virtual reality to arrange virtual tours and arrangements for your prospective clients and help them with an immersive experience. 

Instant customer support 

During web development, you may try and create a chatbot so that your customers can seek immediate support services at the time of need. With a chatbot in place, they can get answers to their queries quickly or raise complaints anytime. Furthermore, more complex problems can be addressed by the customer support team. This will ensure your customers find your business reliable and will be willing to transact with it. 

Live search 

The visitors in your site have different requirements when it comes to property purchase, sell, or rent. Some may have a specific location in mind when purchasing a property while some may consider the amenities and land specifications. In any case, the customers should be able to find a property that matches their needs well, and a live search can help with that. At the time of website design and development, make sure the search algorithm is strong with numerous filters that allow customers to sort properties based on their cost, location, amenities, land size, etc. 

Map integration 

Location plays a vital role in determining if a property is viable for you or not. Integrating maps on your real estate website along with the property listings will allow your customers to locate the properties and make informed decisions. 

Quality images and description 

Since your customers aren’t actually going to visit the property, they have to rely on the images and descriptions you provide. Therefore, you must include high-quality images and clear and brief descriptions at the time of web development. 

These are a few considerations for a realtor that can help them sufficiently. Moreover, they should also ensure that the website design and development is in accordance with the search engine optimization protocols. 

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Tips to Increase Traffic to Your Travel Website

As per a forecast, the global travel market size is expected to reach up to $833 billion or beyond by 2025. And the role that the internet plays in travel and tourism is evident from a 2020 survey report that showed about 60% of travelers look online for their travel destinations before planning a tour. 

Therefore, travel websites are quite popular amongst travelers and wanderers. While some love exploring places and wander without a plan, some may find sticking to a plan a safer option. In both situations, a travel platform is their way out as they can learn new things about the places, get to plan their tour, look for a package in their budget, and so on. 

While travel websites are absolute favorites of travelers, a travel agency has to work diligently to ensure their site reaches the potential audience segment. Because if that’s not the case, they won’t get enough visitors and fail to convert or earn any revenue. 

Consequently, updating your digital marketing tactics for increased web traffic is undeniably the best way. We all know that a travel website has to be fast, responsive, easily navigable, multi-functional, secure, etc. 

But, what extra steps must you take to improve your digital marketing strategy? Here’s a list of such tips and tricks to help you out. 

Tips & Tricks To Increase Travel Site Traffic 

1. Refurbish old posts 

Suppose your travel website has several old posts that aren’t getting plenty of visitors and traffic, it might be the ideal time to update them. All you have to do is update them as per the latest search engine optimization trend with the latest information. This should help those old posts get potential visitors and you can provide authentic and credible information to your visitors. 

2. Remove broken links 

Over the course of time, some web pages might change to a different location or cease to exist at all. But, if your travel platform is still hosting such broken links, then it is like leaving your potential customers to a dead-end or like preventing search engine crawlers from indexing your web pages. Consequently, remove those broken links from time to time so search engines can index your website properly and your rank in SERPs can be improved. 

3. Optimize content 

Search engines like Google are becoming more intelligent each day and the basis of ranking too is changing from mere keyword analysis to understanding the search intent of users. Therefore, using LSI keywords in your travel platform could help you rank higher in search engines. LSI keywords are the related keywords that you use in content. For instance, a travel blog may have LSI keywords like Bombay to Goa road trip, tour package, best travel destinations abroad, best travel spots in 2021, etc. You should also try to add long-tail keywords to your travel website’s content to drive more traffic to your website.

4. Add social media buttons 

When you have built a travel platform, generating more traffic is often practiced by sharing the published blogs on social media. That can help you get more traffic to your website. For instance, add a ‘Click to Tweet’ button on your website or add short informative pieces of content that can be tweeted in a single touch. This is an effective way of traffic generation and conversion. 

These are a few ways one can ensure a considerable amount of traffic is directed to your website. Moreover, SEO is essential for your website to perform efficiently on the web and you must invest in it. 

Consequently, help from a top-rated digital marketing agency becomes necessary if you want your travel website to perform well in SERP. The company can assist you in this venture rightly. 

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Mobile App Or Mobile Website- What Would Be the Best Choice For Your Real Estate Business?

Many real estate companies have begun to invest in technological advancements to improve customer service and win the trust of world-class customers. The survey says that a quarter of people use mobile applications to search for, buy and sell real estate on the Internet. Therefore, investing in mobile applications will have a significant impact on your brand for the real estate business. 

Customers usually prefer using mobile apps or websites to view, compare, and approximate multiple attributes. Thus, technological assistance has become an essential part of every business to stay competitive in today's era. 

Digital presence includes website design, visualization, versatility, and loading time that usually determine the company's website success. Along with the website, people also prefer mobile applications for easy access and usability. Therefore, there is a big dilemma over deciding whether a mobile application or mobile website is good for real estate. Here is a quick comparison of mobile apps vs. mobile websites for real estate businesses. 

Mobile websites and mobile applications: 

Mobile applications are another success factor in terms of technological business tools, therefore many real estate businesses opt for mobile app development for their brand. Responsive mobile websites also work as the key to your success. But the question is if you already have an app, do you still need a responsive mobile website? Or what is more important? 

The real estate app is mainly used by your customers who already know about your brand. These applications can be used offline, are often faster than websites, and can collect more information. However, if you talk about the first impression, then it comes from the website. When people search for information on Google, users first visit your website before deciding whether they need an app. So both are equally important and must be possessed. You can hire professionals who can deliver the best real estate website or an app for your brand to leave the first impression on your customers. 

How the real estate market works: 

Most of the potential customers who are looking to buy new homes are using mobile devices to find the best properties. Millennials in particular will not waste time on your website. They will look for other sources where they can find all information and can compare with other properties also. Now, you can imagine what will happen if your website is not responsive to mobile devices. You will simply lose potential customers. 

As more and more potential customers browse their real estate requirements on their phones, you should answer their questions. Therefore, the loading time should be less and the image should match well with real images.. One of the high-performing factors for websites is SEO that attracts more potential customers. So, you should keep SEO-friendly web design in mind while designing your best real estate website. 

In this way, if your website is mobile responsive, then you can be assured that it looks great on any device. In addition, you can go for mobile application development and become a major player in the local real estate market.

Conclusion:

When you talk about the real estate business, the potential customers are very knowledgeable and smart. They look for many options before landing upon the final decision. Therefore, you need to have a mobile responsive website as well as a mobile app for your brand. 

The more you reach your customers, the more they will trust you for their property. Auxesis Infotech is one of the old players in the industry that offers a streamlined solution for mobile application development including real estate apps. The company also has experts to derive your mobile responsive websites that will make the customer’s journey seamless on any device.