#what is the process for creating languages that do not have a spoken format (e.g sign language or braille)

[weirddreamsandfish]

I fucking loveeeeee languages and linguistics. Nothing more human than creating a language

[dontbesoevil]

So you want to improve your French and like to learn about things?

Good news for you, French Youtube has a very large number of really good channels of what we call “vulgarisation” (popularisation in English, but it isn’t used as much as the French word really).

I’ll divide them in broad categories and there are more.

Science:

So you like medicine, but also History? Well I have the perfect channel for you. Asclépios is a real life doctor who also likes to do videos about the history of medicine. You can start by this video on the Radium girls for example. Note that most, but not all of his videos have French subs.

There was a channel called “La statistique expliquée à mon chat”, but following disagreement (like big ones) between the illustrator/animator and the statistician doing them it stopped producing content. The statistician, one of the few Belgians on this list, started his own channel. Some of the old videos have been reuploaded and then he also produces other videos which obviously don’t look as good because he is no artist, but still interesting videos about statistics applied to every day situations and the world around us on Chat sceptique.

One of the big French Youtube channel is Dirty Biology. He does, as the title says, mainly biology-related stuff (he did study it and started and stopped a phD in it). His videos are really well-done and thought provoking and I cannot recommend them enough. The videos used to be 5 to 10 min, now it’s more 10 to 20 minutes. He did a recent video in Svalbard about climate change, but also a video about scientific publishing, or the fact that we all have royal blood. Seriously watch it. Most if not all videos have subs in French and Spanish. Some have subs in English, but it’s a hit and miss.

Asking any French person about their favourite science show as a kid and they will answer C’est pas socier. The US have Bill Nye, we have Fred et Jamy. Fred decided with a team a couple of years ago to start a website (with the associated YT channel) to do an updated version of C’est pas sorcier called l’Esprit Sorcier. You can show this to your kids, show this in class. It is well-made and interesting, and really made to be easy to understand. Each show lasts for 25 min and has a YT version and a website interactive version (with the videos shorter). I have linked their show on quantum computers for example. There are sadly no subs.

So I talk about it below, but my favourite channel ever is Arte and they produce a lot of very good cultural and documentary-style. But more recently, they have started a Youtube channel with French Youtubers to talk about interesting topics, called Le Vortex. They do it by season and in season 1, they have among other Dirty Biology (see above), Scilabus and Passé Sauvage (see below) and Pause Process. They talked on agriculture and its development from an archaeological, anthropological, and scientific point of view, but also internet from a more scientific point of view, and also transhumanism because why not, you know. I highly recommend checking all of their videos and apart from the live, they almost all have French subs. The second season has been filmed, but hasn’t been posted yet.

So as mentioned above, Scilabus is part of le Vortex, but she also has her own channel. She is French, but lives in Canada, in Québec where she is a researcher. She takes questions you might ask yourself like Why is there so much air in your crisps packet? or Why does cardboard have undulations? or Is marathon that hard? and just answers them. Some videos have subs, not all, but all are interesting.

And the final science channel is Zeste de Science, ZdS is a channel powered by the CNRS (Conseil National de Recherche Scientifique), basically the body that funds scientific research in France. It is quite neat and they have a couple of different series. The main one is videos of around 5 min where they present a topic like how to model crowds or how to make a little thing of plastic dance disco. It’s entirely based on research produced by CNRS researchers, but in an easy to understand format. They have recently started a series where they present current research projects as if they were action films and it’s very funny. The videos have subs, but not all of them.

History:

French Youtube has a lot of history channel, the biggest of which is Nota Bene. He does a lot of videos with a preference for stories on the WW, medieval kings and leaders around the world and their stupid or epic deaths, but also more recently partnerships with French regions to promote French heritage. He has a lot of videos and several series you can start by (like recently a series on the historical inspirations in Game of Thrones). Just go and have a look to what interests you, there is a lot. Some have subs in several languages, some only in French, it depends. He has also done a series with Arte (keur keur, i love them) on history and video games which I highly recommend. The series is also available in German and with English, Polish, and Spanish subs because Arte. His wife and him have organised a summer festival with Youtubers (both those doing history, and others doing completely different topics) to come and do presentations about historical topics. They are all filmed and posted on his bonus channel. Note that they don’t have subs and the quality differs with some being really good and some I stopped after a few minutes.

Do you like Goodnight stories for Rebel Girls? Well AudeGG a French comedian has a channel where she presents the life of famous women past and present in Virago. The videos are 2-3 minutes long generally and from all around the globe. You can start by the first one on famous French revolutionary Olympe de Gouges. (She has also recently done a partnership with the French tv archives on the history important laws for the rights of women that is also super interesting.) They all have French subs.

Another one of the big History channel is C’est une autre histoire. Manon started her videos when she was still a phD student, she is now Doctor in History (contemporary and ancient, she looked at the representation of Athena in the 19th century if I remember correctly, super interesting stuff). She has videos where she talks about a mythological character and how we represent them (les relookings mythologiques), where she takes a painting and explains what it represents in mythology (or the Bible for a few of them) so that when you see three ladies with an apple each, you know it’s the Three Graces (Tu vois le tableau), where she visits cities and presents nice less known places (Les villes aux détails most of them with Eng subs as well / inspired by Axolot, see below). She recently started short animated videos. Most of her videos have subs in French and in other languages. She also did a vlog during her last year of phD so if you’re thinking of doing a phD, that’s a good series to watch where she talks about the process and all.

We move to the other side of the Atlantic to visit our cousins, the Québecois with history lecturer, Laurent Turcot and his L’Histoire nous le dira. There are lot of videos about European medieval history as well as more modern Canadian and Quebec history. It’s really interesting. There are also a few videos about sex and gender throughout history (the most recent ones were on witches and vaginal art e.g.). He also has a series of videos on the French Revolution (with subs in Portuguese because why not. Sadly no French subs ). In terms of subs, it varies, some have them, some don’t.

To present the next one, I have to plug another one first. This is the Youtube channel for a tv show by the best tv broadcaster in the world (no I do not take criticisms), Arte. Arte is a French-German public broadcaster that has the best programmes and among those, a show that has made a lot of people including myself want to study politics and international relations, Le Dessous des Cartes. The show are only 12 min long and will present a country or an issue using a map. There are only two shows available on the channel at the moment, but type any geopolitical topic or country or area + Le dessous des cartes and you’ll find a show uploaded on Youtube (like “arctique + dessous des cartes” or “religion + dessous des cartes” or “chine + dessous des cartes”). This is a must see.

Anyway so inspired by this, the small channel, L’Histoire par les cartes was created and it does what it says. There are not a lot of videos, they don’t have subs, they are 5-10 min long, but if you’re like me and enjoy a good map, this is neat little channel.

See Le Vortex above, highly recommend, they have both history and science videos.

I mentioned Passé Sauvage above because she was part of Le Vortex, but she also has a channel where she talks about archaeology (her degrees are in it), anthropology, and history. Her videos are of differing quality technically, but the content is always really interesting. For example, that one on Is democracy the best system? She is developing a new project for 2020 called Odyssée sauvage which I’m really excited about and in which she will travel to Greece to compare archaeological vestiges to Greek mythology. Some vids have subs, the majority don’t sadly.

Social Sciences/Humanities:

Manon Bril (from C’est une autre histoire, see above) has a channel with her former university where she presents, one video per month, the conclusion of a peer-reviewed journal articles in social sciences and humanities in an easy to digest format. It’s more serious than some of the others, but really interesting. It’s on Mondes Sociaux.

Do you like linguistics? I love linguistics personally and this channel is the best. It’s called Linguisticae and Monté explains topics as diverse as what was the first language spoken on Earth, why do we say maman and papa in every language, or why the Académie Française is bad. The videos go from 5 min (the mum/dad one), to 20 min (the first language on earth), to 1h30 for the one l’Académie Française). He also did a really good 50 min documentary on the history and the language of Esperanto which I highly recommend (I linked the part 1 because the doc cut in parts as subs in several languages (except English), but there is also a 50 min version, but it’s only available with subs in Esperanto). Or two long videos on Tolkien’s elf languages and GoT’s languages. He has a lot of videos so I’d advise going through and see what interests you.

That one is about economics because we think we know, but we don’t. In Stupid Economics, they take topics that are in the news and explain how the economics behind it works. They recently did a video on the fine the EU gave to Google and even had a follow-up with someone from the Commission to answer people’s questions. They have videos on the economy of attention, Bitcoin, or CETA. The length varies from 3 to 15 min depending on the type of videos. They are all very well-explained and relevant to the world around us. They tend to have subs, but it depends. The older videos have subs, it depends.

Art/Music:

That first channel is more a “check those two videos” because that’s the only thing posted on this channel, but Louvre Ravioli has posted two interesting videos, each on one painting with detailed explanations on what is represented.

NART is channel on art (chocking I know) where she has several series of videos. The first one is called “3 coups de pinceaux” in which she presents a painter in around 4 min so that you know about their style, story and all and you can recognise them. At the end of each episode she does a quiz where you have to recognise which of the four paintings is by the painter of the day. The latest one was on Schiele for exemple. She has a lot of videos on Art + something. Like Art and Manga or is make-up art. She also has a few videos presenting art exhibitions. She studied contemporary art and started her channel by a 3-part series on contemporary art for those of us who need an explanation which I remember finding really interesting. Some vids have subs (even sometimes Eng subs, but not French), but not all.

There are a few music channels on French vulgarisateurs side. You can find them here on the Mediapason channel. The only one I follow is the very neat channel called Scherzando which talks about medieval music. But also how it still is relevant today. Like the Beatles and the Renaissance or how Georges Brassens was maybe a troubadour. The content of the channel is diverse and it’s all very interesting! Some videos have subs, but not all.

Other:

One of the most famous French Youtuber of that category (although he does other things) is Axolot. Patrick Baud loves the strange and the weird. He has series on people or stories that have a strange atmosphere surrounding them for 6-10 min. He has one of the best voices around. Seriously, you will want to listen to it for hours. He also has a series called “étranges escales” where he goes to a city and shows you a different side to it and other places to visit (15-20 min). He published recently a really interesting video on people who “hunt” for planets and how we discover(ed) exoplanets and it’s just so good, highly recommend (30 min).

That isn’t so much about explaining stuff, but I feel like I should still mention it. Le J-Terre is a monthly news live show and debate about climate issues. It is a group effort by the whole French-speaking European community (so French peeps, but also Swiss and Belgian) to really talk about climate change. There are no subs, but it is really interesting. If those topics interest you, everyone involved in this has their channel plugged so you can find them and their all really interesting (Partager, c’est sympa did a series of videos at the COP24 that I highly recommend with French and English subs).

One of the participants to the J-Terre is Professeur Feuillage, made by married couple Mathieu Duméry (a journalist) and Lénie Cherino (a comedian) where they play a professor and his assistant and present (with a lock of dick jokes, innuendoes, and dildos so careful who you share it with) issues related to climate change like Internet pollution, deforestation, or cute things that are actually destroying the environment. Lénie is actually going to take a bigger part in the channel and it will change a bit, but it’s the very beginning of that, so not sure what it’ll look like. The older videos have subs, not the newest ones sadly.

That one isn’t really popularisation per se, but I want to include it here. Vivre Avec is Margot’s channel where they talk about their life with Ehlers Danlos Syndrome. Recently it has turned a bit more to their plants and their rabbits, but the core of the channel is centred around disability. What is EDS?, what are certain things that people say that really they shouldn’t (the latest video is about people being like “Your life is horrible, it really puts things in perspective” :////). They are videos about symptoms, mobility aids, etc. as well as talking to medicine and nursing students about how to treat patients. All of their videos have French subs.

There are obviously more channels, but those are the ones I follow. If you check the “Channels” tab of most of them, they all have other great recommendations if that isn’t enough for you. Please feel free to add more if you want and come and talk to me about them because I love channels where I can learn stuff.

[certified-translation-us]

How Do You Apply As A Certified Translator?

Certified Translator If you're interested in becoming a certified translator, then you've probably considered the many certification bodies and methods available to help you achieve that goal. But which one is right for you? To get started, take a look at the following information about how to apply as a certified translator. Make sure your qualifications meet the requirements The requirements for becoming a certified translator vary by certification format and the applicable language skills. Birth certificate, language combination, target language and certification status are additional elements that might affect the certification process. For instance, if you hold multiple certifications in languages that are not native to your country of residence or in English, then your application will require further inspection. If they do not meet these requirements then it will not be possible for them to apply for any type of certificate. Many people have found success with an online certification program at their own pace. These programs provide training material which is accessible anywhere with an internet connection and it provides opportunities for feedback on assignments submitted by students. Determine if you are required to have certain knowledge and/or experience Becoming a professional translator is not as simple as completing an online certification exam. You will have to have language skills and experience in the field. If you're new, start with some translation practice or internships. Once you're ready, obtain English proficiency and take your certification exam, which will certify your skill set for your desired language. The date of your certificate expiration should also be noted. To attain certifications, it can take anywhere from a few months up to two years on average depending on what is required. And once you've attained them all (you may only need one), make sure that they are renewed before their expiration date passes! Create your resume Translators must have a solid background in both their native language and their chosen foreign language. Check out this to get your resume translation. With this in mind, it's important that your resume is accurate and reflects the skills and knowledge you have as a language professional. Here are some guidelines on how to create an excellent resume: -The following order is recommended for information on your resume: name, address, date of birth, education (including degrees earned), languages spoken/written fluently, skills, honours/awards received, experience with languages (i.e., as an interpreter). -Choose one or two languages that best reflect your skillset; additionally, include any other relevant languages if they are not reflected elsewhere on the document. -Include any relevant coursework from previous semesters if applicable. If not included on your resume, attach copies of diplomas and certificates instead. -It's also essential to provide accurate translations of any documents submitted in support of certification. For example, if you submit a photocopy of a degree rather than the original diploma itself, then provide an accurate translation into English for the degree conferred by the school where it was obtained. Write cover letters When applying for jobs, it is important to include a cover letter with your resume. This letter should briefly introduce yourself and provide context for your skills and experience. It should also highlight the job in question and explain why you are qualified for the position. Remember that this document requires just as much attention as your resume! Make sure it is formatted correctly and includes relevant content to the job posting. You may want to personalize your cover letter based on what you can offer (e.g., if you have extensive experience working in a specific country). You should also include your contact information at the end of this document so that hiring managers will have an easier time reaching out if they want more information or decide they want to interview you. After reviewing all of these steps, - practice typing! If possible, try transcribing speeches from various sources (lectures on YouTube, TED talks) so that you can get used to typing text verbatim without looking at it too much on screen. Get recommendations Certified translators need at least two letters of recommendation. You can get them from people in your field, but they should ideally be people who are familiar with your work. The letter should state that the person is aware of your credentials and experience as a translator, and should include an assessment of your language skills. Remember that it's not only important to translate into one language; you also want someone who can attest that you are skilled in translating from one language into another. This will make it easier for organizations that hire translators to find the right person for the job. Submit your application The International Federation of Translators (FIT) is the only international professional organization for translators in translation. FIT, based in Brussels, Belgium, was founded in 1953 and has over 40 member organizations from around the world. The application process will first require that you submit your resume along with academic documents proving that you meet the education requirements for certification. After review, if your application is accepted and approved for acceptance as an associate member of FIT, you will then have to complete an exam administered by one of their members and pay an annual membership fee. FIT offers three different levels of certification--Associate Member (AM), Certified Translator (CT) and Certified Interpreter (CI)--each with different educational requirements and testing exams. FAQ'S A lot of translators work as freelancers, which means they set their rates and work when they choose.You can become a translator without certification, but it's not advisable. Certified translators have proven their abilities and are given more credibility by potential clients.For someone to become a certified translator, they must have either an undergraduate degree in translation or certification from a professional body. Read the full article

[poetryasf-ck]

Good Grief #9 - Hannah Raymond-Cox

Hannah Raymond-Cox grew up in Hong Kong and San Francisco, and has bounced around the UK since age sixteen. She studied International Relations and Modern History at St Andrews alongside her career in poetry and her work includes original plays, slam poetry pieces, and bespoke poems. Hannah won the Stanza Slam, was a National Poetry Slam Championships Finalist for Scotland, and performed on the BBC Stage at the Edinburgh Fringe. She has gigged everywhere from the Royal Albert Hall to a tiny dive bar in Hong Kong. She is currently touring Germany as an actor and munching her way round all the Bäckerei available. Her debut book, "Amuse Girl", comes out from Burning Eye Books next year.

Why, if there was a reason, did you write this poem/these poems?

I wrote the show because I’d been approached after a gig in Edinburgh (Other Voices) and was asked whether I had a full-length spoken word show they could come see. I didn’t, and I felt like… well, why not challenge myself not only to do more long-form work, but share my diasporic story? Writing to time of 3 minutes where you’re essentially doing a persuasive monologue means that nuance and context is harder to achieve, and I wanted to frame my story not as one of moments of fear and loss but one of longterm survivorship.

Why, upon writing this poem/these poems, did you perform them?

I think that there was a sense that for me - it was important to share what abuse and the aftermath of abuse/loss looks like on a practical level, in a way that was performing victimhood but as a part of a larger queer diasporic narrative. For the audience I feel like a lot of us experience grief and loss and loneliness and I wanted to connect with others like me - to say hey, you are seen. Also, it was written to be performed. My background as an actor and spoken word poet rather than a page poet means that to me, some work is explicitly created in the medium for a reason.

How does performing this piece change how you look at what happened to you?

Not really - I feel like a lot of the changing happened during the writing process. It took me the best part of 9 months to write the show, and during the last 4 of those I was working with my director and turning in fortnightly revisions. When you’re editing hardcore like that, the preciousness and connexion to the trauma has to take a backseat in service of a good story for an audience that you can deliver consistently every night.

How do you separate artistic performance from lived personal experience?

I feel like most conscientious poets I know are aware that we perform authenticity, and that means that lived experience gets condensed and presented in a way that makes an impact. My lived experience wouldn’t rhyme, it’d have way more hesitations, deviations, and repetitions, I can’t present an hour of it and go The End - it’s a show. No one piece of work can fully articulate the constant complex changes in how I feel about what I’ve lived.

Do you find yourself affected negatively by performing this piece? If so, how do you look after yourself?

I was terrified the first time I shared it - the sense of ownership was huge, and it took a great deal of trust to hand over my script to someone, and the first time I performed it was also huge. But I now treat it like a job to a certain extent - if I were being triggered or emotionally tired out more than usual in the course of a normal acting job then I’d have had to go back to the editing table and see where I could build in safety measures for myself. For me, poetry is inherently performative, and having years of acting under my belt helps me delineate performance emotion from my own mental state. Writing helps delineate too, like POLARIS’ format of “snapshots” and “scene” literally being said helps me reset my breathing and emotional state between scenes and reminds me and the audience that this is all constructed. I’m not Brecht, but I borrow bits...

Do you practice any aftercare after performing this piece (either for yourself or audiences)? (E.g., talking to audience members who are upset, taking some time out after your performance to ground yourself, ensuring you perform in places where you feel safe etc.)

Personally, I go for a pint with friends who enjoyed the piece. I warm down the same way after my spoken word show as my traditional theatre work. If I weren’t able to perform the piece without touching the unsafe parts, then I wouldn’t perform it. I feel like part of my job as an artist is to be able to reproduce the same experience every show for an audience… The great thing about the conventions of theatre and spoken word theatre means that the safe space notion is a compact made as soon as an audience enters a space with clear performer space vs audience seating. I think it does a disservice to say that as artists we need to practice aftercare for an audience - that’s not a responsibility of the performer to police or preempt reactions. Triggers and grief are so personal that what would you warn for? Frequently, trigger warnings beyond the vaguer “mature themes” remove nuance and subtlety from a piece, I’ve found. I’d rather challenge an audience that let them self-select out with my own interpretation of concerning parts of the show...

Do you do any content warnings for this piece? Why?

I do but I keep them generic! Considering the show sits in the realm of spoken word theatre, warnings are on all marketing materials and are necessarily programmed in to the theatres’ booking systems. It’s an important part of marketing a show - to know your audience and your demographic targets. I also definitely don’t want any kiddos walking into a show created for a more mature audience. POLARIS’ content warnings are: 15+, strong language, and mental health themes. Any more than that and I feel like we’re stepping into the realm of spoiler territory and nuance removal, and I feel like I’ve given enough information to the audience in other material. That material includes biography, reviews, the short and long copy for flyers and websites, the visual design of the poster itself, and more.

Does the artist owe any kind of protection or safeguarding to their audience?

In a vacuum/ideal world, the performer has a duty to one thing and one thing only: making the best piece of art they can, which says something, and communicating that something to an audience in a reproducible and safe manner for themselves. They are not there to warn the audience, make the audience feel comfortable, or look after the audience’s reactions to their work (unless directly funded to produce media that does so).  We can't cotton-wool art because it's an important medium for raising awareness, for reflecting life back at us, and for representation. Other things too, but they're less pertinent to the conversation and a medium associated with telling a “truth” to a “power”. Triggers can come from many things, not just things that can be classed as art - we as a society don’t expect them elsewhere, what makes spoken word different?

I think that the warnings in front of a typical show (eg. strobe lights, mature themes) work well enough now. We have content warning systems for some arts (cinema and video games really stand out for the level of detail available pre-purchase) but almost nothing for others, particularly books and theatre. For cinema and videogames, solitary and personal media, that makes sense to provide a measure of information to consumers who may have the ability to pause the medium or want to allow kids to watch material beyond the suggested age rating. Theatre and books, which performance poetry most closely resemble, do not warn beyond blurbs on covers or through supplementary materials used primarily for marketing. They allow for exploration, challenging those who engage with the work in a different way.

Part of the problem with asking the performer and writer to provide content warnings and/or aftercare for the audience is that the performer/writer is usually a) too close to the work (in poetry, the content’s usually personal in nature), b) busy pre-show and post-show working on performance itself and may not want to break character of “performing”, c) drained/busy at the end of performing, and d) the only person doing everything associated with that performance! A small example: halfway through my month-long run of POLARIS at Edfringe 2017, a man who’d watched me perform cornered me immediately after and asked me to talk through his reactions to the show with him, then and there. I was in the middle of set take-down, turning around the space, was tired and mildly out of breath, was emotionally resetting from the show, and was absolutely not in the right space for the conversation he wanted to have. I'm not a psychiatrist, and I don't know about any trauma other than my own. I was one person, doing the work of 5, and in that moment, I wished desperately for another person to manage audiences - with funding, of course, that a spoken word solo show doesn’t have.

Additionally, you don’t approach an actor at a traditional theatre stage door and expect a verbal warm-down, nor do you corner a writer of a book you like and ask they help you with the themes/your reaction to their work. Not to go all “Death of the Author” on this, but like - people have approached me post-show with a myriad of different interpretations on “emotionally fraught” sections. They ranged from reasonable (depression) to out of the blue to me (eating disorders) - even with my imagination on full blast I could not have predicted their personal reactions to the work. If I listed every element of the show I could think of, I still would have missed a content warning that occurred to someone somewhere. The nature of the piece is that - as adults seeing a show on queer themes and mental health, the obligation is on the person who’s chosen to consume that media to decide whether it’s appropriate or healthy for them.

If the piece has funding beyond the usual spoken word operation, in which the poet is performer, marketer, director, producer, and front of house, then there are more options. It could be good to have content warnings but in a way that isn’t visible to people unless they want to see them (so a visible warning saying ‘content that may be disturbing, ask a member of staff, or similar). That would keep both camps (the ‘I need to knows’ vs ‘I don’t want any spoilers’) happy, I reckon. Box office/FOH would be provided with a list, which the performer/producer draws up prior to the tour as a part of the tour pack. There could also be further supplementary materials, like a website for content warnings. A bigger budget, like for Trainspotting: Live! enables you to do fun things like have scratch cards with content warnings that you physically have to work for to reveal… Or you could try and set up a nationwide age rating scheme like for video games and films, but that requires maintenance and a solid review board, neither of which the spoken word scene seems likely to be able to do.

In conclusion, I think that if you engage in art then you're bringing yourself and your experiences and your worldview to it: the artist can't control if those things include triggers beyond a typical age rating and “mature themes”. So if, for example, extensive talk of food triggers you then do your due diligence pre-show and at worst, don't come - it's in the synopsis of POLARIS, on flyers, on the website, and more marketing media. If you're triggered during the show then that genuinely sucks but as far as I'm aware, it's unfortunately part of having dealt with trauma. As for post-show, well, the BBC provides links to Samaritans and other organisations at the end of their programmes. I’d rather put the onus on the audience to find ways of processing art that work for them, and encourage them to take responsibility for their reactions.

Do you believe writing about areas such as grief, loss or trauma is a form of healthy catharsis or memorialisation?

I’m not qualified to answer this question, like, at all. I’m not a therapist working directly with the person who’s going through it. So...it depends on the individual. Writing can be healthy! Or it can lead to fixation.

What kind of warnings signs would you point out to someone new to poetry or performance who was performing about their traumas?

I suppose I’d ask the person to ask themselves why they’re doing it, if they’ve got another safe place to process trauma, and to gently caution them from using poetry as a form of therapy. If you find performing the poems trigger you or leave you mentally unsafe, don’t do it. Work on editing, work on the craft, and by understanding how best to say what you want to say, you can create distance and reproducibility for performing poetry.

[bestarticle]

How to transcribe Voice to Text

In the last few years, the accuracy of voice to text transcription has improved markedly. Voice to text transcription (Aka VTT, V2T, Speech to Text, S2T, STT) is almost a commodity in 2021. When you pick up your iPhone and speak to Siri, undertake dictation on MS Word, speak to Alexa, turn on auto-captions on Google Meet, you are engaging in readily available voice to text services.

Now, that voice to text is pervading almost every part of our digital lives, it becomes important to know the benefits of using this powerful, AI driven, tool:

· Better comprehension and better user experience

· Accessibility for deaf and hard of hearing users

· Improve content SEO and discoverability

· Increase useability and engagement of content – turn long form, spoken word content into blogs, articles social posts, extracts, snippets and more.

It is now easier than ever to transcribe voice to text from your audio and video files. Firstly, choose a online transcription engine. There are many available, with many different features and languages to choose from. Sonnant is one that offers a free trial. It has great speed, low cost, timestamps, ability to search and use custom vocabulary and accuracy.

Secondly, make sure you have your audio and video files ready on your computer, have the URL for the file ready to paste, or have the ability to upload the file from a linked cloud service like DropBox, GDrive or OneDrive.

Upload your file and wait for your chosen transcription service to turn the spoken word into usable text. It is almost as simple as this, these transcription engines are able to covert voice to text quickly. The accuracy can depend on may factors.

Depending on your service, your next set of options will be what to do with the transcript, or how your transcript gets represented. Here are some ideas:

· Edited – No matter how good your transcription engine, there are some things that will be unknown to a transcription engine. Special nouns such as unique names maybe transcribed incorrectly.

· Spelling – Some words may be phonetically transcribed such a names. E.g. Geoff, could be spelled Jeff.

· Verbatim transcription – exactly every single word that is spoken is repeated. If you repeat a word, say “um” “ahh”, “yes, yes, yes, yes”, it doesn’t matter – you get an exact replica of the spoken word.

· Consumable transcript – an editing process where what is spoken is interpreted to be more akin to a written piece of content. So this would involved removing “ums” and repeated word to get a better, more cohesive, meaning.

Once you have the format of your finished product, the next step is using the files in a format the you need. Export your transcript into .doc / pdf / txt or use caption files in VTT / SRT format for creating engaging content for other platforms.

The ability to transcribe voice to text is a vital element of turning the spoken word into discoverable content that will target and build your audience. Further, the ability to re-package and re-purpose spoken word audio and video into short-form posts and snippets can very quickly drive organic reach which will save you time and money.

[foxok318]

Wps Office Free 2019

Wps For Pc Windows 10

Wps App Download

Wps Office Freebsd

WPS Template is your ideal choice for a totally free, all-in-one online templates platform which contains abundant Writer, Spreadsheets, and Presentation templates. Microsoft word student discount. WPS Office 2019 - The best free office suite to boost Your productivity. WPS Office 2019 has the first-class text editing features like Writer, Spreadsheets and Presentation, fully compatible with Microsoft Word, Excel and PowerPoint. Please subscribe this channel Download version 11.2.0.9629=to download software =https://youtu.be/MbOxfhW0wgADONATE=https://bit.ly.

To add tasks using Siri, simply call up Siri and use natural language to add tasks. You can use a few types of sentences to ensure that Siri understands what you want to do: Add task name in Todoist Add a task named task name in Todoist. Todoist siri befehle. Using Todoist with Siri Shortcuts on iOS 12 On versions of iOS 12 and up, you can access Todoist with custom spoken phrases through the Siri menu. For instance, “Tell me about my day” can have Todoist read out your tasks for the day. Here’s how you can set up and manage Todoist. Todoist and Siri and Shortcuts for iOS14 - help? I have a shortcut that runs every morning when I get up, which currently just shows a note I have in the default iOS Notes app. I figured there’s probably better support elsewhere in other apps, because what I want the shortcut to do is to read out one “most important” task to me, out. When I say 'Hey Siri, add task', Siri will ask me what task to add, e.g., 'buy milk' then add it to my inbox. Likewise, 'Hey Siri, add task today' will add it to my inbox and set the due date for today. Just open the Shortcuts app, click the plus button. Click Add Action and search for Todoist. As of iOS 11, it is now possible to create and view Todoist tasks with Siri. Using Siri with Todoist Add tasks using Siri To add tasks using Siri, simply call up Siri and use natural language to add tasks.

WPS Office Personal Free is one of the world's most popular office suites for Windows. Fully compatible with Microsoft Office, WPS Officecomes with Writer, Presentation and Spreadsheets allowing you to open edit and create almost any document type. Highlights include: A complete office suite including Writer, Presentation and Spreadsheets. Fully compatible with Microsoft Office and Google Docs/Apps. Loaded with extras including over 230 fonts and 100’s of free templates. Collaboration tools including track changes, comments and spell check. 100s of formulas and advanced spreadsheet tools. Supports document encryption and read/write permissions. Full support for VBA/Macro. Great customer supporting including email, online tools and in-app support. Free, unlimited mobile devices both Android and iOS. WPS Office Personal Features: Complete office suite Includes writer, presentation and spreadsheets. 100% free office suite View, edit and create almost any document type – all fully compatible with microsoft office®. And the best part: it is 100% free. Lots of extras Comes with over 230 fonts, 100’s of free templates and much more. Professional documents Writer comes with dozens of formatting tools and spell check so you can easily create professional documents. Amazing presentations Create beautiful presentations with animation effects, audio, video, photos, and much more. Simple spreadsheets Need to create a home budget? Wps office is loaded with templates and tools to help you create any type of spreadsheet.

WPS Office 2020

WPS Office 2020premium is a multilingual, small, compatible office suite app.WPS Office 2020 full comes with many innovative features, such as the paragraph adjustment tool and multiple tabbed features. It is still widely compatible with other office suites, tools, and document formats, including Microsoft Word. It bundles a powerful word processor, a spreadsheet tool (WPS Spreadsheets), and a presentation manager with a variety of support utilities. It works across many platforms, including mobile devices. Fully compatible with Microsoft Office, It comes with Writer, Presentation and Spreadsheets allowing you to open, edit and create almost any document typeFeatures

Writer Efficient word processor Presentation Multimedia presentations creator.

Spreadsheets Powerful tool for data processing and analysis.

Seamless installation and clear-cut GUI

Create and edit text documents and record macros

Create spreadsheets and password-protect items

Create professional presentations and use the integrated cloud

Fully supports OOXML formats including DOCX, XLSX, PPTX and Google

Docs Comes with over 230 fonts,100’s of free templates and much more

Supports track changes, comments and spell check.

Presentation Includes advanced animation, slide transitions

Also support for video, images, audio and even Flash

Thousands of free document templates.

100% compatible with MS Office document file types (.docx, .pptx, .xlsx, etc.).

Supports English, French, German, Spanish, Portuguese, Polish and Russian.

Install WPS Office + PDF on all of your mobile devices.

Wps For Pc Windows 10

Install The App

Use the given patch / crack to register

That's It EnjoyWPS office 2020 premium full

Wps App Download

WPS Office 2020 Premium 11.2.0.9629 + Crack (78Mb) / Mirror / Mirror

Wps Office Freebsd

WPS Office 2020 Crack / Mirror

[mygoateecreation]

Speech To Text For Microsoft Word Mac

Mac Pdf Text To Speech

Free Speech To Text For Mac

Fonts For Microsoft Word

Activate Speech To Text Word

App name : Convert Text to Speech You want computer/your phone say something from Phone or PC? download this app, you can convert text to Speech in any language that Windows supported, Download Now !!! Features : - New design & user interface. - Save your speech to mp3, m4a, wav, and/or txt file. - Speech SliderBar control. - In Windows 10 build 14393 or later, now you can play speech in Background (due to windows limitation). but for earlier version you can try my workaround, type your speech => save to mp3 file => play with music player (eg. Groove Music). - You can open EPUB file. - You can open Doc/DocX, PDF, Rtf, Dot, ODT, html, and xml file. - You can open Subtitle file (e.g SubRip (.srt), MicroDVD (.sub), SubStation Alpha (.ssa, .ass)) - Control the volume and speed of speech. - Support for password-protected Word file and also for PDF file. - Added ability to search, sort and select in Library page. - 'How to download Speech' page to help download Speech language. - You can translate your text to any language, (powered by Google Translate) - Save AutoRecover - Search speech text visit my website ynsblog.azurewebsites.net From now on I am no longer supporting this app for Windows Phone 8.1, move to Windows 10 Mobile (Windows 10 if you have pc). thanks to all.

In years gone by, text to speech software was rather expensive, but these days there are excellent text to speech tools available free of charge. We're here to help you find the very best tools that will make converting written documents to audio files as easy as possible.

This video demonstrates how to enable and use the text-to-speech feature in Word 2016 for Mac. Excel 2016 for Mac Outlook 2016 for Mac PowerPoint 2016 for Mac Word 2016 for Mac Word for Mac 2011 Excel for Mac 2011 Outlook for Mac 2011 PowerPoint for Mac 2011 More. Less You can use the Text to Speech feature to hear selected text read aloud in a Microsoft Office for Mac file. Speech to text turn what you say to text. You can enter any sentence with keyboard. You open and save text file.

You can right click on the text and click Stop Speaking. You can press the key combination again to stop speaking. In the System Preferences window where you set the Voice and Key Combination you can also make the computer announce the time and warn you when a pop-up window appears. Go to a document or other text field and place the insertion point where you want your dictated text to appear. Press the keyboard shortcut for starting dictation, or choose Edit > Start Dictation. The default shortcut is Fn Fn (press the Fn key twice). You can use your voice to dictate text to your Windows PC. For example, you can dictate text to fill out online forms; or you can dictate text to a word-processing program, such as WordPad, to type a letter. Download this app from Microsoft Store for Windows 10, Windows 10 Mobile, Windows Phone 8.1, Windows 10 Team (Surface Hub), HoloLens. See screenshots, read the latest customer reviews, and compare ratings for Convert Text to Speech.

Text to speech software can be enormously helpful for anyone who's visually impaired, or has a condition like dyslexia that makes reading on screens tricky. It can also help overcome language barriers for people who read a language but don't speak it, or are in the process of learning.

Text to speech software is also ideal if you want to listen to a document while doing something else, if you find it easier to retain information you've heard, or if you want to sense-check something you've written.

Mac Pdf Text To Speech

Here's our pick of the best free text to speech software for reading either individual paragraphs or whole documents aloud.

1. Balabolka

Save text as a spoken audio file, with customizable voices

Lots of voices to choose from

There are a couple of ways to use Balabolka's free text to speech software: you can either copy and paste text into the program, or you can open a number of supported file formats (including DOC, PDF, and HTML) in the program directly. In terms of output you can use SAPI 4 complete with eight different voices to choose from, SAPI 5 with two, or the Microsoft Speech Platform if you download and install the necessary files. Whichever route you choose, you can adjust the speech, pitch and volume of playback to create custom voice.

In addition to reading words aloud, this free text to speech software can also save narrations as audio files in a range of formats including MP3 and WAV. For lengthy documents you can create bookmarks to make it easy to jump back to a specific location and there are excellent tools on hand to help you to customize the pronunciation of words to your liking.

With all these features to make life easier when reading text on a screen isn't an option, Balabolka is best free text to speech software around.

2. Natural Reader

Free text to speech software with its own web browser

Choice of interfaces

Natural Reader is a free text to speech tool that can be used in a couple of ways. The first option is to load documents into its library and have them read aloud from there. This is a neat way to manage multiple files, and the number of supported file types is impressive, including ebook formats. There's also OCR, which enables you to load up a photo or scan of text, and have it read to you.

The second option takes the form of a floating toolbar. In this mode, you can highlight text in any application and use the toolbar controls to start and customize text to speech. This means you can very easily use the feature in your web browser, word processor and a range of other programs. There's also a built-in browser to convert web content to speech more easily.

3. Panopretor Basic

Easy text to speech conversion, with WAV and MP3 output

Exports in WAV and MP3 formats

As the name suggests, Panopreter Basic delivers free text to speech conversion without frills. It accepts plain and rich text files, web pages and Microsoft Word documents as input, and exports the resulting sound in both WAV and MP3 format (the two files are saved in the same location, with the same name).

Free Speech To Text For Mac

The default settings work well for quick tasks, but spend a little time exploring Panopreter Basic's Settings menu and you'll find options to change the language, destination of saved audio files, and set custom interface colors. The software can even play a piece of music once it's finished reading – a nice touch you won't find in other free text-to-speech software.

If you need something more advanced, a premium version of Panopreter is available for US$29.95 (about £20, AU$40). This edition offers several additional features including toolbars for Microsoft Word and Internet Explorer, the ability to highlight the section of text currently being read, and extra voices.

4. WordTalk

An extension that adds text to speech to your word processor

Customizable voices

Developed by the University of Edinburgh, WordTalk is a toolbar add-on for Word that brings customizable text to speech to Microsoft Word. It works with all editions of Word and is accessible via the toolbar or ribbon, depending on which version you're using.

The toolbar itself is certainly not the most attractive you'll ever see, appearing to have been designed by a child. Nor are all of the buttons' functions very clear, but thankfully there's a help file on hand to help.

There's no getting away from the fact that WordTalk is fairly basic, but it does support SAPI 4 and SAPI 5 voices, and these can be tweaked to your liking. The ability to just read aloud individual words, sentences or paragraphs is a particularly nice touch. You also have the option of saving narrations, and there are a number of keyboard shortcuts that allow for quick and easy access to frequently used options.

5. Zabaware Text-to-Speech Reader

A great choice for converting text from websites to speech

Fonts For Microsoft Word

Good file format support

Activate Speech To Text Word

Despite its basic looks, Zabaware Text-to-Speech Reader has more to offer than you might first think. You can open numerous file formats directly in the program, or just copy and paste text.

Alternatively, as long as you have the program running and the relevant option enables, Zabaware Text-to-Speech Reader can read aloud any text you copy to the clipboard – great if you want to convert words from websites to speech – as well as dialog boxes that pop up. Zabaware Text-to-Speech Reader can also convert text files to WAV format.

Unfortunately the selection of voices is limited, and the only settings you can customize are volume and speed unless you burrow deep into settings to fiddle with pronunciations. Additional voices are available for a US$25 fee (about £20, AU$30), which seems rather steep, holding it back from a higher place in our list.

[thevisafly]

Languages For Travel | Part 2 | Learning Platforms |Visa2Fly

Language learning has many benefits, as we saw in the precursor to this blog. Now that we know why it is important, we also need to know how to go about learning it… and then, actually learn it. Hence, the next step in our languages for travel journeys is figuring out which method of learning would benefit you. What are the pros and cons of different platforms? Which ones can I use, and what do they entail? These are the questions that will be answered in today’s post. Often, learning a language is easier if you know why you’re learning it. If it Is for the purpose of travel, there may be some things to keep in mind: It needs to be a quick way to learn, as you will not have enough time to absorb all parts of the language fully. An approach that contains only the essentials would be best, if you are going for a short trip – learning a whole language may not be useful (in the short run) if you’ll only use it a handful of times. The priority of the learning process must be on conversation and vocabulary, as compared to grammar and literature. This is what will be tested in your real-life experiences in the country you’ll be travelling to. Convenience is key. It will be easier to learn based on your own lifestyle and learning style. If you are on the go throughout the day, your platform should be easily accessible. If you read a lot offline, the platform must cater to these nuances. This is to enhance the likelihood of making this learning a habit. Keeping this in mind, we’ve got a few options for you. Let’s dive right into the resources that could help you decide where you learn your next travel language!

1. Apps Apps that help you learn languages for travel are many and varied. In this digital age, these are easily available online – for a low cost, and most of the time, no cost. Pros include that they can help you learn languages on the go, and are quite easily portable. You don’t need to sit down in one place and focus – however, if this is your go-to method of learning, then it is possible to switch to the desktop versions of the app. This gives them the added advantage of being customizable. Lessons are often short, so you don’t have to worry about being overwhelmed. However, with any kind of device, the screen time might be a bit overwhelming – learning languages for travel might take up a few hours of your day, and staring at your phone continuously for this time is not advisable. It is also a more self-sufficient approach, as you have pre-set lessons that you will need to push yourself to do. This also means that you can go at your own pace. They do offer a daily notification reminder that you can customize, so this should be a prompt in the right direction. Commonly used apps include Duolingo, Memrise, Babbel and Mondly.

2. Online Courses As with both apps and online courses, the platform is digital. This brings along the same pros and cons that an online space has, such as easy portability and screen-to-eye damage. You will easily find those courses and apps that cater to a language for travel facility – you will learn for the sole purpose of travelling. These are mostly conversation-based, so you can pick up the accent and stringing of words necessary for a short trip. Some online courses have an in-person teacher, with whom you will learn and interact with in real time. Others have a video-based format, as well as a community of learners and teacher – you watch the video, do the exercises and can ask the community questions/track progress. This is a more self-learning based approach, as compared to the first option. The group learning may help you motivate and inspire yourself (as you will be aware that other people are in it with you) to gain more progress, so this is an added bonus. It also allows you to learn in a more structured manner as compared to an app, since there are usually course deadlines and a real person as a teacher. Many well-known travel websites have online courses, such as BBC. Other language learning websites give you personalized plans for specific languages – these may not contain a large variety of languages compared to the former, but are often more in-depth.

3. YouTube Everyone knows of YouTube – it’s a free video streaming platform with everything from cooking videos, travel vlogs, entertainment shows, and our necessity – languages for travel. Since it is free and usually comes in-built with all Android phones, it is very accessible. It also allows all kinds of creators to make videos, so it is more likely to find a video that caters to your style. It also allows for a plethora of related food, culture and travel videos (about the country of language) to help you diversify knowledge before your trip. For example, it has online course videos, TV shows in the local language (with English subtitles) and vlogs as well. There are even videos with reading material – a text-with-audio format that helps with learning the text of the language. You can even slow down videos to match your pace of learning! Commenting on videos is also a learning option. This opens up conversation for bonding with other language learners, and also helps you practice what you’ve learnt in real time. The only downside to the YouTube approach is that it is largely video based. This means that it may not be as effective for those of you who learn better through other ways, e.g. Kinesthetically.

4. Language Exchange Apps Language exchange apps include Lingo, BlaBla, Hello Talk and Hi Native. The context behind language exchange apps is that you create a personal account that you can then chat with other people with. All of the other people are also, theoretically, on the app for the purpose of learning languages. You can select the languages you are fluent in, what you want to learn, and even add extra details about yourself. This could include that you are learning languages for travel, so that the people you chat with know that this is your purpose. This really improves your native conversation skills, as you will be chatting with people who know the local way of speaking. It may not improve your vocabulary or sentence structuring as easily, but you will gain access to native slang, and even the accent cues – as well as possibly new friends! You can share cultures; get to tell them more about yours and learn more about theirs. Although it doesn’t preface this, it still needs to be noted that you will not be learning with professionals. These are not people who are qualified to teach (although some might be). If you want a more structured, professional approach, we suggest the other options. The time differences between your country and theirs may also contribute to a mediocre experience, as fluidity in conversation is lost. Another – more widely known – fact is that people often use language exchange apps for purposes other than language exchange. You will have to be cautious f whom you speak to and how much you share. Often, online personas will use this as a way of ‘dating’ foreigners, which might sour your experience.

5. Local Classes These, as compared to our last few picks, have been around for way longer. A face-to-face teacher, as well as possibly students is what you’ll see here. The USP of this is that they’re usually done for professional tests, so these are the most organized you will get. You learn from professionals, and you learn thoroughly. The lesson plans are organized and in-depth, you can track your progress and mistakes in real time. They may not be as convenient as apps or online classes, and you may need to dedicate more of your time and physical space to go through with this effort. However, the in-person community of learners encourages you to be more curious and competitive. It may be easier to pick up the language around them, as you have your teacher to correct you the minute you make an error. It is also easier to pick up the native accent because it is being spoken directly to you. Although, if you are going for a short trip and want to know the languages for travel purposes, you may end up learning more than required. The way to work around this (to avoid overloading) is to inform your teacher, so they can customize a well-worked plan with you. Some local classes even have courses just for this, so take advantage of that. Local classes also depend largely on the popularity of the language you want to learn. The more popular that language is, the more likely you are to find a class that teaches it in your area. Therefore, if a language is not so popular, you may not find it close-by, or even at all. Also, compared to many apps, the cost of these are definitely much higher.

6. Books Last but not least, books. These are for the traditionalist, who connects the feeling of turning pages to acquiring knowledge. If you learn better through reading offline, there are many books that could help you. Local libraries may lend these books to you, which significantly reduces cost compared to buying the book yourself. They often have interactive exercises, which act as a physical mark of progress. Pros also include that you don’t have to learn the languages through the medium of English. There are many books, eg. “Learn Hindi through Tamil”, or a similar ‘learn ___ through ___’ format that may allow the language learnt to make more sense in your brain. Other popular books that help in learning languages for travel include Lonely Planet’s Phrasebooks and Dictionary series. The downside to learning languages through books is that they’re not as portable. Books tend to be heavy, and maybe we’ve been spoilt for choice, but it is harder to search for a certain topic in books compared to apps. Self-learning may not be the best choice for all, so books cannot help you progress by yourself. They will, however, be very helpful as a supplementary guide – physically writing down alphabets may allow you to ingrain this information more easily. …Ready to start learning? And there we have it! These are some of the cool options out there for learning languages for travel! Learning s language can be an empowering experience in itself, so we’re glad you’re taking that leap. It is also a good first taste of what the culture and heritage of a country is like, so trying out new things is always good. Speaking of trying out new things, check out our Visa2Fly page for your SIM card and travel insurance needs today! Also check out our blogs on solo travel and surviving a long-haul flight – we’re sure you won’t be bored!

[marydas-blog1]

Speech Recognition in Artificial Intelligence

Speech Recognition in Artificial Intelligence

 Recognition of speech or speech to text includes capturing and digitizing sound waves, transforming basic linguistic units or phonemes, building phonemic words, and contextually analyzing words to ensure the correct spelling of words that sound the same.

What is Speech Recognition?

Speech recognition is also known as automatic speech recognition (ASR), computer speech recognition, or speech to text (STT), which means understanding voice by the computer and performing any required task. It develops methods and technologies that implement the recognition and translation of spoken language into text by computers.

Working Mechanism of Speech Recognition

Where Is It Used?

·         System control/navigation, e.g., GPS-connected digital maps

·         Commercial/industrial applications in the car steering system

·         Also, voice dialing hands-free use of mobile in the car

Speech Recognition Techniques

The main objective of speech recognition is for a machine to be able to “listen,” “understand,” and “act upon” the information provided through the voice input. Automatic speaker recognition aims to analyze, extract, characterize, and recognize information about the speaker’s identity.

Hence, the speaker recognition system works in three stages, as follows: 1. Analysis 2. Feature extraction 3. Modeling

2.1 Speech Analysis Technique Speaker identity can be shown by a different type of information that is present in speech data. This incorporates speaker-specific information due to the vocal tract, excitation source, and behavior feature. This stage deals with a suitable frame size for segmenting speech signals for further analysis and extracting.

2.2. Feature Extraction Technique The speech feature extraction technique is the process of placing words in groups or classes is about decreasing the dimensionality of the input vector while maintaining the discriminating power of the signal. From the basic formation of speaker identification and verification system, we know that the number of training and test vector needed for the classification problem grows with the dimension of the given input; therefore, we need feature extraction of the speech signal.

2.3. Modeling The modeling technique aims to create speaker models using a speaker-specific feature vector. Further, Speaker recognition and Speaker identification are the parts of Modeling. The speaker identification technique identifies by itself, who is speaking based on individual information integrated into a speech signal.

What Is an Acoustic Model?

In brief, an acoustic model is a file that consists of statistical representations of each of the distinguishable sounds that makes up a word. Statistical representations assigned to the label called a phoneme. The English language has approximately 40 different sounds used in speech recognition. Therefore, we have 40 different phonemes.

What Is a Language Model?

In brief, language models are used to limit the search in a decoder by limiting the number of possible worlds that are required to consider at any one point in the search. Finally, the result is faster execution and higher accuracy of the model.

Types of Speech Recognition Softwares

1.      Speaker Dependent Those individuals who will be using the system train the Speaker dependent systems. These systems are capable of achieving a high better command count than 95% accuracy for word recognition. The drawback of this approach is that the system only responds accurately only to the individual who trained the system. This is the most common approach implemented in software for personal computers.

2.      Speaker Independent Speaker independent is a system trained to respond to a word regardless of who is speaking. Therefore the system must respond to a large variety of speech patterns, inflections, and enunciation are of the target word. The command word count is generally lower than the speaker-dependent, whereas high accuracy can still be maintained within processing limits. Industrial requirements need speaker-independent voice systems more often, such as the AT&T system are used in the telephone systems.

Example of Speech Recognition

1.      Speech Recognition is implemented in the front end or the back end medical document processes. Front end speech recognition is where the provider dictates the speech recognition engine. Spoken words displayed as recognized. The dictator is answerable for editing and signing off the Document. Back end recognition, also known as deferred speech recognition, is where the provider dictates into a digital dictation system. The voice is routed through a speech-recognition machine, and the draft document is recognized. It is routed along with the original voice file to the editor (where the draft file is edited and report finalized). Back end or deferred recognition is widely used in the industry currently.

2.      Substantial efforts dedicated in the last decade to the test and evaluation of speech recognition in fighter aircraft. Speech recognizers operated successfully in fighter aircraft. Applications like setting radio frequencies, commanding an autopilot system, setting steer-point coordinates and weapons release parameters, and also controlling flight display.

3.      In-car systems, simple voice commands used to initiate phone calls, select radio stations, or play music from a compatible smartphone, MP3 player, or music-loaded flash drive. In addition, voice recognition capabilities vary between car make and model.

Conclusion

Speech is the primary and most convenient way for people to communicate. We’re at a turning point where voice and natural language understanding are suddenly at the forefront. The main goal of the speech recognition area is to develop techniques and systems for speech input to the machine. Since humans do a daily activity of speech recognition, it is one of the most consolidating areas of machine intelligence. Speech recognition has created a technological impact on society. Further, expected to flourish in this area of h human-machine interaction.

With significant advances in voice technologies, users will now need to spend less time performing lengthy searches or transcribing huge voice data to text transcripts. It is imperative that this new technology also establish a new mark in the construction of a brand through new-age voice dynamics enabled by the AI. More innovation can offer companies in the field of speech recognition, a wide horizon of opportunity to explore.

[onlinemarketingcourses]

Facebook dynamic ads: A beginner’s guide

Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform.

Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create creatives while at the same time tailoring the ad to the ad viewer with dynamic ads, Facebook wants to ensure that it gives advertisers the tools to drive results across its platforms.

In a world where personalization is vital to make experiences more engaging, Facebook Ads are no different. Advertisers need to customize their offering, ad copy and ad creative to ensure the best experience possible. A great experience tailored to the user’s needs hopefully equals higher engagement — or, in terms of Facebook advertising, conversions.

Tailoring your ads to your user, the manual and tedious way

One way you could promote your products to potential customers before dynamic ads were available was to create a single image or carousel image ad and guide people to specific product pages on your website.

But if you were a business with a large inventory to promote, you needed to create as many ads (creative and links to product pages) as your products. And if you wanted to tailor your ads based on where they are on the marketing funnel or the actions they performed (e.g. they viewed or added to the cart a particular product), then things could become really complicated really fast.

Dynamic ads (or dynamic product ads as they are formerly known) allow advertisers to not only automate this tedious process but also create highly personalized ads that promote products with up to date information.

Dynamic ads: The definition and requirements

Facebook dynamic ads help advertisers display the right product to the right people at the right time. Here is how this happens:

A potential customer visits your site and browses through your products. Facebook, through the Pixel, will pair products and users and ‘take notes’ on how they interacted with them. When you create a dynamic ad you can include everyone that exhibited the same behavior, bring them back to your website by displaying the very same products each user engaged with using accurate and updated information available in the product feed. This how dynamic ads can help your visitors to complete the transaction.

To be able to run dynamic ads you need to have the following in place:

A business manager: This serves as a big folder where all of your assets (Facebook page, Ad account, Pixel, and Dynamic ads-related assets mentioned below) will be organized.

Product feed(s): This is the file where all your products and product information will be stored.

Product catalog(s): This is where your product feed is hosted.

How to get started with dynamic ads

Dynamic ads are a powerful offering that can be used across a variety of verticals. Currently, dynamic Facebook ads are available to businesses that sell products (ecommerce), hotel, flight, destination, and home listings.

Your business type will dictate the events (standard or custom) you need to implement. Here are the typical standard events needed for ecommerce businesses.

Source: Facebook

You can add as many events you need to align them to your funnel. Once you have the events implemented, you need to create the feed.

1. Creating a product feed

Facebook requires Facebook advertisers to list all of their products in a file following a specific format. This file is the product feed that will feed the products to your catalog. Depending on your ecommerce platform, you may need to create a data feed using a .csv, .tsv, or .xml file or a third-party feed provider to facilitate this process.

Download the data feed template and fill in the information. Here is what your feed needs to include:

Source: Facebook 

Be sure to test your feed with Feed Debugger to ensure that your feed is set up correctly and fix any issues that may arise.

2. Creating a product catalog

Now, we can create a product catalog. Visit Catalog Manager in your business manager and choose the type that best describes your needs.

Name your product catalog and click on the ‘Add Products’ button to upload your product feed.

Next, choose how you will upload the data (schedule or a one-time upload) and insert the URL of your product feed.

When done, go to the ‘Diagnostics’ tab to check for any issues, if you have done so with Feed Debugger. Now, that your product catalog and product feed are all set up, we can move to the exciting part; creating the dynamic ads campaign.

3. Setting up a dynamic ads campaign

To create a dynamic ads campaign, head over to Ads Manager and choose ‘Catalog sales’ as the campaign’s objective. 

At the ad set level, create a product set. The product set is a subset of your product catalog, and it contains the products that will be displayed through this campaign.

Next, in the audience section, choose ‘Define a broad audience and let Facebook optimize who sees your products’ so you can reach new people (prospecting campaign). To remarket to existing visitors, use the option “Use info from your Pixel or app to create a retargeting audience “.

Scroll down below the connections menu and click ‘Show Advanced Options’. Here are some options that let you refine your audience and exclude people who are less likely to take action, such as someone who has already visited your website or bought from you.

Next, you want to optimize for the right event type. Choose the event that you want to optimize for (View Content, Add To Cart, or Purchase) and set the conversion window to one that suits your needs.

Be sure to fill in any other information (i.e. targeting, budget, etc.) the way you usually do. Now, we will create the ad.

When choosing the ad format (single or carousel), take into account the type of images used in your product feed.  Typically, landscape images will look great with the single image ad format while vertical images will look better with the carousel ad format.

Now for your ad copy, you don’t need to manually insert the product name, description, or any other product information. You can use the ‘+’ button inside each box to pull a catalog field from your product feed.

For instance, click the ‘+’ button in the text field, and select ‘Price’ from the drop-down list.

There you have it. You’ve successfully created your first dynamic ad.

Using dynamic ads creatively

As mentioned previously, dynamic ads are currently available if you promote products, vehicle, flights, destination, or home listings. If you don’t see your business type here, don’t get discouraged as dynamic ads can be used for all verticals. Here are some examples of using dynamic ads creatively.

1. Using dynamic ads to promote your blog posts

When using dynamic ads to promote your articles, the articles serve as products, and all product info will be the article’s information. For example, the product id will be the article’s id; the product description will be the article’s description and so on. Have in mind that you don’t need to rename the product feed’s, only the contents of it.

Promoting your articles this way, allows you to save time and automate a tedious process. Plus, you can easily choose whom you will target; new or existing audience.

2. Using dynamic ads for a betting company

To use dynamic ads top promote betting services, we substitute the products for matches/games and take of advanced product feed offerings by changing product availability based on time. Since matches are time-sensitive, we need to ensure that no match would get advertised after the betting period has ended.

Although these are just two cases, dynamic ads can be used for the majority of the verticals out there.

Making the most out of your dynamic ads

Dynamic ads are a powerful tool in Facebook advertiser’s arsenal. Since its launch, new possibilities are constantly being added. Here are some possibilities that you will find interesting:

1. Customizing the appearance of your Dynamic Ads

In an endless newsfeed where a majority of the ads look the same, you should create and apply custom templates to your dynamic ads to help stand out and grab your ad viewer’s attention. Depending on the period you are advertising in you can create Christmas, Valentine’s day, Black Friday inspired templates. You can also create “evergreen” templates that include your logo and your brand’s colors.

2. Multi-language and multi-country dynamic ads

Recently, Facebook released two new features that help you target your ideal audience within a country where many languages are spoken. Creating multi-language dynamic ads is very straight forward. Set up the dynamic ads campaign the way you normally would, and use the ‘Create in Different Languages’ option.

Have in mind that this will only change the ad’s copy, not the information that comes from your product feed.

If you are promoting your products across countries that have different currencies and you need to tailor product information to the language of your audience, then you need to create additional feeds that will include currency information (one feed) and country/language information (second feed).

Both secondary feeds can be set up in your Catalog Manager. If you are targeting an international audience consider tailoring your ads to match their language. The chances are that your ads will convert better.

A secondary feed that holds information on different languages will look something like the above screenshot. You need the product id which uniquely identifies your product, then state the overrides for each country-language combination and provide the all necessary product info for each language.

For currencies, you will work similarly. Provide the product id, the country and the price in the country’s currency.

3. Using animations in dynamic ads

The slideshow dynamic ads format helps display your products to users from different angles, including close-ups, without users having to click on the ad. This way, you bring the web experience straight in the users’ NewsFeed. To create Slideshow Dynamic Ads you only need to include multiple images of the same product in the feed as opposed to only one and check the box ‘show when available’ under ‘Catalog Assets’.

Final words

Facebook Dynamic ads are a great advertising solution and should be part of your online advertising strategy. They allow you to automate ad creative creation, tailor your offering to your ad viewer and optimize for success. When done correctly, Facebook dynamic ads can help achieve your KPIs and make more bang for your buck.

Want to stay on top of the latest search trends?

Get top insights and news from our search experts.

Related reading

2018 was an eventful year for Google Ads, and 2019 looks to bring even more changes. Here are the key things to expect this year.

$7.2 billion was lost to click fraud between 2016 and 2018. Here are common types of click fraud on Google Ads and what you can do to prevent and report it.

Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to optimize for Facebook local search.

As demand for ad impressions on social media increases, marketers need to take extra steps to optimize campaigns and maximize their ROI for paid social.

Want to stay on top of the latest search trends?

Get top insights and news from our search experts.

Source link

[kellykperez]

Facebook dynamic ads: A beginner’s guide

Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform.

Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create creatives while at the same time tailoring the ad to the ad viewer with dynamic ads, Facebook wants to ensure that it gives advertisers the tools to drive results across its platforms.

In a world where personalization is vital to make experiences more engaging, Facebook Ads are no different. Advertisers need to customize their offering, ad copy and ad creative to ensure the best experience possible. A great experience tailored to the user’s needs hopefully equals higher engagement — or, in terms of Facebook advertising, conversions.

Tailoring your ads to your user, the manual and tedious way

One way you could promote your products to potential customers before dynamic ads were available was to create a single image or carousel image ad and guide people to specific product pages on your website.

But if you were a business with a large inventory to promote, you needed to create as many ads (creative and links to product pages) as your products. And if you wanted to tailor your ads based on where they are on the marketing funnel or the actions they performed (e.g. they viewed or added to the cart a particular product), then things could become really complicated really fast.

Dynamic ads (or dynamic product ads as they are formerly known) allow advertisers to not only automate this tedious process but also create highly personalized ads that promote products with up to date information.

Dynamic ads: The definition and requirements

Facebook dynamic ads help advertisers display the right product to the right people at the right time. Here is how this happens:

A potential customer visits your site and browses through your products. Facebook, through the Pixel, will pair products and users and ‘take notes’ on how they interacted with them. When you create a dynamic ad you can include everyone that exhibited the same behavior, bring them back to your website by displaying the very same products each user engaged with using accurate and updated information available in the product feed. This how dynamic ads can help your visitors to complete the transaction.

To be able to run dynamic ads you need to have the following in place:

A business manager: This serves as a big folder where all of your assets (Facebook page, Ad account, Pixel, and Dynamic ads-related assets mentioned below) will be organized.

Product feed(s): This is the file where all your products and product information will be stored.

Product catalog(s): This is where your product feed is hosted.

How to get started with dynamic ads

Dynamic ads are a powerful offering that can be used across a variety of verticals. Currently, dynamic Facebook ads are available to businesses that sell products (ecommerce), hotel, flight, destination, and home listings.

Your business type will dictate the events (standard or custom) you need to implement. Here are the typical standard events needed for ecommerce businesses.

Source: Facebook

You can add as many events you need to align them to your funnel. Once you have the events implemented, you need to create the feed.

1. Creating a product feed

Facebook requires Facebook advertisers to list all of their products in a file following a specific format. This file is the product feed that will feed the products to your catalog. Depending on your ecommerce platform, you may need to create a data feed using a .csv, .tsv, or .xml file or a third-party feed provider to facilitate this process.

Download the data feed template and fill in the information. Here is what your feed needs to include:

Source: Facebook 

Be sure to test your feed with Feed Debugger to ensure that your feed is set up correctly and fix any issues that may arise.

2. Creating a product catalog

Now, we can create a product catalog. Visit Catalog Manager in your business manager and choose the type that best describes your needs.

Name your product catalog and click on the ‘Add Products’ button to upload your product feed.

Next, choose how you will upload the data (schedule or a one-time upload) and insert the URL of your product feed.

When done, go to the ‘Diagnostics’ tab to check for any issues, if you have done so with Feed Debugger. Now, that your product catalog and product feed are all set up, we can move to the exciting part; creating the dynamic ads campaign.

3. Setting up a dynamic ads campaign

To create a dynamic ads campaign, head over to Ads Manager and choose ‘Catalog sales’ as the campaign’s objective. 

At the ad set level, create a product set. The product set is a subset of your product catalog, and it contains the products that will be displayed through this campaign.

Next, in the audience section, choose ‘Define a broad audience and let Facebook optimize who sees your products’ so you can reach new people (prospecting campaign). To remarket to existing visitors, use the option “Use info from your Pixel or app to create a retargeting audience “.

Scroll down below the connections menu and click ‘Show Advanced Options’. Here are some options that let you refine your audience and exclude people who are less likely to take action, such as someone who has already visited your website or bought from you.

Next, you want to optimize for the right event type. Choose the event that you want to optimize for (View Content, Add To Cart, or Purchase) and set the conversion window to one that suits your needs.

Be sure to fill in any other information (i.e. targeting, budget, etc.) the way you usually do. Now, we will create the ad.

When choosing the ad format (single or carousel), take into account the type of images used in your product feed.  Typically, landscape images will look great with the single image ad format while vertical images will look better with the carousel ad format.

Now for your ad copy, you don’t need to manually insert the product name, description, or any other product information. You can use the ‘+’ button inside each box to pull a catalog field from your product feed.

For instance, click the ‘+’ button in the text field, and select ‘Price’ from the drop-down list.

There you have it. You’ve successfully created your first dynamic ad.

Using dynamic ads creatively

As mentioned previously, dynamic ads are currently available if you promote products, vehicle, flights, destination, or home listings. If you don’t see your business type here, don’t get discouraged as dynamic ads can be used for all verticals. Here are some examples of using dynamic ads creatively.

1. Using dynamic ads to promote your blog posts

When using dynamic ads to promote your articles, the articles serve as products, and all product info will be the article’s information. For example, the product id will be the article’s id; the product description will be the article’s description and so on. Have in mind that you don’t need to rename the product feed’s, only the contents of it.

Promoting your articles this way, allows you to save time and automate a tedious process. Plus, you can easily choose whom you will target; new or existing audience.

2. Using dynamic ads for a betting company

To use dynamic ads top promote betting services, we substitute the products for matches/games and take of advanced product feed offerings by changing product availability based on time. Since matches are time-sensitive, we need to ensure that no match would get advertised after the betting period has ended.

Although these are just two cases, dynamic ads can be used for the majority of the verticals out there.

Making the most out of your dynamic ads

Dynamic ads are a powerful tool in Facebook advertiser’s arsenal. Since its launch, new possibilities are constantly being added. Here are some possibilities that you will find interesting:

1. Customizing the appearance of your Dynamic Ads

In an endless newsfeed where a majority of the ads look the same, you should create and apply custom templates to your dynamic ads to help stand out and grab your ad viewer’s attention. Depending on the period you are advertising in you can create Christmas, Valentine’s day, Black Friday inspired templates. You can also create “evergreen” templates that include your logo and your brand’s colors.

2. Multi-language and multi-country dynamic ads

Recently, Facebook released two new features that help you target your ideal audience within a country where many languages are spoken. Creating multi-language dynamic ads is very straight forward. Set up the dynamic ads campaign the way you normally would, and use the ‘Create in Different Languages’ option.

Have in mind that this will only change the ad’s copy, not the information that comes from your product feed.

If you are promoting your products across countries that have different currencies and you need to tailor product information to the language of your audience, then you need to create additional feeds that will include currency information (one feed) and country/language information (second feed).

Both secondary feeds can be set up in your Catalog Manager. If you are targeting an international audience consider tailoring your ads to match their language. The chances are that your ads will convert better.

A secondary feed that holds information on different languages will look something like the above screenshot. You need the product id which uniquely identifies your product, then state the overrides for each country-language combination and provide the all necessary product info for each language.

For currencies, you will work similarly. Provide the product id, the country and the price in the country’s currency.

3. Using animations in dynamic ads

The slideshow dynamic ads format helps display your products to users from different angles, including close-ups, without users having to click on the ad. This way, you bring the web experience straight in the users’ NewsFeed. To create Slideshow Dynamic Ads you only need to include multiple images of the same product in the feed as opposed to only one and check the box ‘show when available’ under ‘Catalog Assets’.

Final words

Facebook Dynamic ads are a great advertising solution and should be part of your online advertising strategy. They allow you to automate ad creative creation, tailor your offering to your ad viewer and optimize for success. When done correctly, Facebook dynamic ads can help achieve your KPIs and make more bang for your buck.

The post Facebook dynamic ads: A beginner’s guide appeared first on Search Engine Watch.

source https://searchenginewatch.com/2019/03/08/facebook-dynamic-ads-beginners-guide/ from Rising Phoenix SEO http://risingphoenixseo.blogspot.com/2019/03/facebook-dynamic-ads-beginners-guide.html

[srasamua]

Facebook dynamic ads: A beginner’s guide

Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform.

Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create creatives while at the same time tailoring the ad to the ad viewer with dynamic ads, Facebook wants to ensure that it gives advertisers the tools to drive results across its platforms.

In a world where personalization is vital to make experiences more engaging, Facebook Ads are no different. Advertisers need to customize their offering, ad copy and ad creative to ensure the best experience possible. A great experience tailored to the user’s needs hopefully equals higher engagement — or, in terms of Facebook advertising, conversions.

Tailoring your ads to your user, the manual and tedious way

One way you could promote your products to potential customers before dynamic ads were available was to create a single image or carousel image ad and guide people to specific product pages on your website.

But if you were a business with a large inventory to promote, you needed to create as many ads (creative and links to product pages) as your products. And if you wanted to tailor your ads based on where they are on the marketing funnel or the actions they performed (e.g. they viewed or added to the cart a particular product), then things could become really complicated really fast.

Dynamic ads (or dynamic product ads as they are formerly known) allow advertisers to not only automate this tedious process but also create highly personalized ads that promote products with up to date information.

Dynamic ads: The definition and requirements

Facebook dynamic ads help advertisers display the right product to the right people at the right time. Here is how this happens:

A potential customer visits your site and browses through your products. Facebook, through the Pixel, will pair products and users and ‘take notes’ on how they interacted with them. When you create a dynamic ad you can include everyone that exhibited the same behavior, bring them back to your website by displaying the very same products each user engaged with using accurate and updated information available in the product feed. This how dynamic ads can help your visitors to complete the transaction.

To be able to run dynamic ads you need to have the following in place:

A business manager: This serves as a big folder where all of your assets (Facebook page, Ad account, Pixel, and Dynamic ads-related assets mentioned below) will be organized.

Product feed(s): This is the file where all your products and product information will be stored.

Product catalog(s): This is where your product feed is hosted.

How to get started with dynamic ads

Dynamic ads are a powerful offering that can be used across a variety of verticals. Currently, dynamic Facebook ads are available to businesses that sell products (ecommerce), hotel, flight, destination, and home listings.

Your business type will dictate the events (standard or custom) you need to implement. Here are the typical standard events needed for ecommerce businesses.

Source: Facebook

You can add as many events you need to align them to your funnel. Once you have the events implemented, you need to create the feed.

1. Creating a product feed

Facebook requires Facebook advertisers to list all of their products in a file following a specific format. This file is the product feed that will feed the products to your catalog. Depending on your ecommerce platform, you may need to create a data feed using a .csv, .tsv, or .xml file or a third-party feed provider to facilitate this process.

Download the data feed template and fill in the information. Here is what your feed needs to include:

Source: Facebook 

Be sure to test your feed with Feed Debugger to ensure that your feed is set up correctly and fix any issues that may arise.

2. Creating a product catalog

Now, we can create a product catalog. Visit Catalog Manager in your business manager and choose the type that best describes your needs.

Name your product catalog and click on the ‘Add Products’ button to upload your product feed.

Next, choose how you will upload the data (schedule or a one-time upload) and insert the URL of your product feed.

When done, go to the ‘Diagnostics’ tab to check for any issues, if you have done so with Feed Debugger. Now, that your product catalog and product feed are all set up, we can move to the exciting part; creating the dynamic ads campaign.

3. Setting up a dynamic ads campaign

To create a dynamic ads campaign, head over to Ads Manager and choose ‘Catalog sales’ as the campaign’s objective. 

At the ad set level, create a product set. The product set is a subset of your product catalog, and it contains the products that will be displayed through this campaign.

Next, in the audience section, choose ‘Define a broad audience and let Facebook optimize who sees your products’ so you can reach new people (prospecting campaign). To remarket to existing visitors, use the option “Use info from your Pixel or app to create a retargeting audience “.

Scroll down below the connections menu and click ‘Show Advanced Options’. Here are some options that let you refine your audience and exclude people who are less likely to take action, such as someone who has already visited your website or bought from you.

Next, you want to optimize for the right event type. Choose the event that you want to optimize for (View Content, Add To Cart, or Purchase) and set the conversion window to one that suits your needs.

Be sure to fill in any other information (i.e. targeting, budget, etc.) the way you usually do. Now, we will create the ad.

When choosing the ad format (single or carousel), take into account the type of images used in your product feed.  Typically, landscape images will look great with the single image ad format while vertical images will look better with the carousel ad format.

Now for your ad copy, you don’t need to manually insert the product name, description, or any other product information. You can use the ‘+’ button inside each box to pull a catalog field from your product feed.

For instance, click the ‘+’ button in the text field, and select ‘Price’ from the drop-down list.

There you have it. You’ve successfully created your first dynamic ad.

Using dynamic ads creatively

As mentioned previously, dynamic ads are currently available if you promote products, vehicle, flights, destination, or home listings. If you don’t see your business type here, don’t get discouraged as dynamic ads can be used for all verticals. Here are some examples of using dynamic ads creatively.

1. Using dynamic ads to promote your blog posts

When using dynamic ads to promote your articles, the articles serve as products, and all product info will be the article’s information. For example, the product id will be the article’s id; the product description will be the article’s description and so on. Have in mind that you don’t need to rename the product feed’s, only the contents of it.

Promoting your articles this way, allows you to save time and automate a tedious process. Plus, you can easily choose whom you will target; new or existing audience.

2. Using dynamic ads for a betting company

To use dynamic ads top promote betting services, we substitute the products for matches/games and take of advanced product feed offerings by changing product availability based on time. Since matches are time-sensitive, we need to ensure that no match would get advertised after the betting period has ended.

Although these are just two cases, dynamic ads can be used for the majority of the verticals out there.

Making the most out of your dynamic ads

Dynamic ads are a powerful tool in Facebook advertiser’s arsenal. Since its launch, new possibilities are constantly being added. Here are some possibilities that you will find interesting:

1. Customizing the appearance of your Dynamic Ads

In an endless newsfeed where a majority of the ads look the same, you should create and apply custom templates to your dynamic ads to help stand out and grab your ad viewer’s attention. Depending on the period you are advertising in you can create Christmas, Valentine’s day, Black Friday inspired templates. You can also create “evergreen” templates that include your logo and your brand’s colors.

2. Multi-language and multi-country dynamic ads

Recently, Facebook released two new features that help you target your ideal audience within a country where many languages are spoken. Creating multi-language dynamic ads is very straight forward. Set up the dynamic ads campaign the way you normally would, and use the ‘Create in Different Languages’ option.

Have in mind that this will only change the ad’s copy, not the information that comes from your product feed.

If you are promoting your products across countries that have different currencies and you need to tailor product information to the language of your audience, then you need to create additional feeds that will include currency information (one feed) and country/language information (second feed).

Both secondary feeds can be set up in your Catalog Manager. If you are targeting an international audience consider tailoring your ads to match their language. The chances are that your ads will convert better.

A secondary feed that holds information on different languages will look something like the above screenshot. You need the product id which uniquely identifies your product, then state the overrides for each country-language combination and provide the all necessary product info for each language.

For currencies, you will work similarly. Provide the product id, the country and the price in the country’s currency.

3. Using animations in dynamic ads

The slideshow dynamic ads format helps display your products to users from different angles, including close-ups, without users having to click on the ad. This way, you bring the web experience straight in the users’ NewsFeed. To create Slideshow Dynamic Ads you only need to include multiple images of the same product in the feed as opposed to only one and check the box ‘show when available’ under ‘Catalog Assets’.

Final words

Facebook Dynamic ads are a great advertising solution and should be part of your online advertising strategy. They allow you to automate ad creative creation, tailor your offering to your ad viewer and optimize for success. When done correctly, Facebook dynamic ads can help achieve your KPIs and make more bang for your buck.

The post Facebook dynamic ads: A beginner’s guide appeared first on Search Engine Watch.

from Digtal Marketing News https://searchenginewatch.com/2019/03/08/facebook-dynamic-ads-beginners-guide/

[bambiguertinus]

Facebook dynamic ads: A beginner’s guide

Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform.

Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create creatives while at the same time tailoring the ad to the ad viewer with dynamic ads, Facebook wants to ensure that it gives advertisers the tools to drive results across its platforms.

In a world where personalization is vital to make experiences more engaging, Facebook Ads are no different. Advertisers need to customize their offering, ad copy and ad creative to ensure the best experience possible. A great experience tailored to the user’s needs hopefully equals higher engagement — or, in terms of Facebook advertising, conversions.

Tailoring your ads to your user, the manual and tedious way

One way you could promote your products to potential customers before dynamic ads were available was to create a single image or carousel image ad and guide people to specific product pages on your website.

But if you were a business with a large inventory to promote, you needed to create as many ads (creative and links to product pages) as your products. And if you wanted to tailor your ads based on where they are on the marketing funnel or the actions they performed (e.g. they viewed or added to the cart a particular product), then things could become really complicated really fast.

Dynamic ads (or dynamic product ads as they are formerly known) allow advertisers to not only automate this tedious process but also create highly personalized ads that promote products with up to date information.

Dynamic ads: The definition and requirements

Facebook dynamic ads help advertisers display the right product to the right people at the right time. Here is how this happens:

A potential customer visits your site and browses through your products. Facebook, through the Pixel, will pair products and users and ‘take notes’ on how they interacted with them. When you create a dynamic ad you can include everyone that exhibited the same behavior, bring them back to your website by displaying the very same products each user engaged with using accurate and updated information available in the product feed. This how dynamic ads can help your visitors to complete the transaction.

To be able to run dynamic ads you need to have the following in place:

A business manager: This serves as a big folder where all of your assets (Facebook page, Ad account, Pixel, and Dynamic ads-related assets mentioned below) will be organized.

Product feed(s): This is the file where all your products and product information will be stored.

Product catalog(s): This is where your product feed is hosted.

How to get started with dynamic ads

Dynamic ads are a powerful offering that can be used across a variety of verticals. Currently, dynamic Facebook ads are available to businesses that sell products (ecommerce), hotel, flight, destination, and home listings.

Your business type will dictate the events (standard or custom) you need to implement. Here are the typical standard events needed for ecommerce businesses.

Source: Facebook

You can add as many events you need to align them to your funnel. Once you have the events implemented, you need to create the feed.

1. Creating a product feed

Facebook requires Facebook advertisers to list all of their products in a file following a specific format. This file is the product feed that will feed the products to your catalog. Depending on your ecommerce platform, you may need to create a data feed using a .csv, .tsv, or .xml file or a third-party feed provider to facilitate this process.

Download the data feed template and fill in the information. Here is what your feed needs to include:

Source: Facebook 

Be sure to test your feed with Feed Debugger to ensure that your feed is set up correctly and fix any issues that may arise.

2. Creating a product catalog

Now, we can create a product catalog. Visit Catalog Manager in your business manager and choose the type that best describes your needs.

Name your product catalog and click on the ‘Add Products’ button to upload your product feed.

Next, choose how you will upload the data (schedule or a one-time upload) and insert the URL of your product feed.

When done, go to the ‘Diagnostics’ tab to check for any issues, if you have done so with Feed Debugger. Now, that your product catalog and product feed are all set up, we can move to the exciting part; creating the dynamic ads campaign.

3. Setting up a dynamic ads campaign

To create a dynamic ads campaign, head over to Ads Manager and choose ‘Catalog sales’ as the campaign’s objective. 

At the ad set level, create a product set. The product set is a subset of your product catalog, and it contains the products that will be displayed through this campaign.

Next, in the audience section, choose ‘Define a broad audience and let Facebook optimize who sees your products’ so you can reach new people (prospecting campaign). To remarket to existing visitors, use the option “Use info from your Pixel or app to create a retargeting audience “.

Scroll down below the connections menu and click ‘Show Advanced Options’. Here are some options that let you refine your audience and exclude people who are less likely to take action, such as someone who has already visited your website or bought from you.

Next, you want to optimize for the right event type. Choose the event that you want to optimize for (View Content, Add To Cart, or Purchase) and set the conversion window to one that suits your needs.

Be sure to fill in any other information (i.e. targeting, budget, etc.) the way you usually do. Now, we will create the ad.

When choosing the ad format (single or carousel), take into account the type of images used in your product feed.  Typically, landscape images will look great with the single image ad format while vertical images will look better with the carousel ad format.

Now for your ad copy, you don’t need to manually insert the product name, description, or any other product information. You can use the ‘+’ button inside each box to pull a catalog field from your product feed.

For instance, click the ‘+’ button in the text field, and select ‘Price’ from the drop-down list.

There you have it. You’ve successfully created your first dynamic ad.

Using dynamic ads creatively

As mentioned previously, dynamic ads are currently available if you promote products, vehicle, flights, destination, or home listings. If you don’t see your business type here, don’t get discouraged as dynamic ads can be used for all verticals. Here are some examples of using dynamic ads creatively.

1. Using dynamic ads to promote your blog posts

When using dynamic ads to promote your articles, the articles serve as products, and all product info will be the article’s information. For example, the product id will be the article’s id; the product description will be the article’s description and so on. Have in mind that you don’t need to rename the product feed’s, only the contents of it.

Promoting your articles this way, allows you to save time and automate a tedious process. Plus, you can easily choose whom you will target; new or existing audience.

2. Using dynamic ads for a betting company

To use dynamic ads top promote betting services, we substitute the products for matches/games and take of advanced product feed offerings by changing product availability based on time. Since matches are time-sensitive, we need to ensure that no match would get advertised after the betting period has ended.

Although these are just two cases, dynamic ads can be used for the majority of the verticals out there.

Making the most out of your dynamic ads

Dynamic ads are a powerful tool in Facebook advertiser’s arsenal. Since its launch, new possibilities are constantly being added. Here are some possibilities that you will find interesting:

1. Customizing the appearance of your Dynamic Ads

In an endless newsfeed where a majority of the ads look the same, you should create and apply custom templates to your dynamic ads to help stand out and grab your ad viewer’s attention. Depending on the period you are advertising in you can create Christmas, Valentine’s day, Black Friday inspired templates. You can also create “evergreen” templates that include your logo and your brand’s colors.

2. Multi-language and multi-country dynamic ads

Recently, Facebook released two new features that help you target your ideal audience within a country where many languages are spoken. Creating multi-language dynamic ads is very straight forward. Set up the dynamic ads campaign the way you normally would, and use the ‘Create in Different Languages’ option.

Have in mind that this will only change the ad’s copy, not the information that comes from your product feed.

If you are promoting your products across countries that have different currencies and you need to tailor product information to the language of your audience, then you need to create additional feeds that will include currency information (one feed) and country/language information (second feed).

Both secondary feeds can be set up in your Catalog Manager. If you are targeting an international audience consider tailoring your ads to match their language. The chances are that your ads will convert better.

A secondary feed that holds information on different languages will look something like the above screenshot. You need the product id which uniquely identifies your product, then state the overrides for each country-language combination and provide the all necessary product info for each language.

For currencies, you will work similarly. Provide the product id, the country and the price in the country’s currency.

3. Using animations in dynamic ads

The slideshow dynamic ads format helps display your products to users from different angles, including close-ups, without users having to click on the ad. This way, you bring the web experience straight in the users’ NewsFeed. To create Slideshow Dynamic Ads you only need to include multiple images of the same product in the feed as opposed to only one and check the box ‘show when available’ under ‘Catalog Assets’.

Final words

Facebook Dynamic ads are a great advertising solution and should be part of your online advertising strategy. They allow you to automate ad creative creation, tailor your offering to your ad viewer and optimize for success. When done correctly, Facebook dynamic ads can help achieve your KPIs and make more bang for your buck.

The post Facebook dynamic ads: A beginner’s guide appeared first on Search Engine Watch.

from Digtal Marketing News https://searchenginewatch.com/2019/03/08/facebook-dynamic-ads-beginners-guide/

[oscarkruegerus]

Facebook dynamic ads: A beginner’s guide

Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform.

Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create creatives while at the same time tailoring the ad to the ad viewer with dynamic ads, Facebook wants to ensure that it gives advertisers the tools to drive results across its platforms.

In a world where personalization is vital to make experiences more engaging, Facebook Ads are no different. Advertisers need to customize their offering, ad copy and ad creative to ensure the best experience possible. A great experience tailored to the user’s needs hopefully equals higher engagement — or, in terms of Facebook advertising, conversions.

Tailoring your ads to your user, the manual and tedious way

One way you could promote your products to potential customers before dynamic ads were available was to create a single image or carousel image ad and guide people to specific product pages on your website.

But if you were a business with a large inventory to promote, you needed to create as many ads (creative and links to product pages) as your products. And if you wanted to tailor your ads based on where they are on the marketing funnel or the actions they performed (e.g. they viewed or added to the cart a particular product), then things could become really complicated really fast.

Dynamic ads (or dynamic product ads as they are formerly known) allow advertisers to not only automate this tedious process but also create highly personalized ads that promote products with up to date information.

Dynamic ads: The definition and requirements

Facebook dynamic ads help advertisers display the right product to the right people at the right time. Here is how this happens:

A potential customer visits your site and browses through your products. Facebook, through the Pixel, will pair products and users and ‘take notes’ on how they interacted with them. When you create a dynamic ad you can include everyone that exhibited the same behavior, bring them back to your website by displaying the very same products each user engaged with using accurate and updated information available in the product feed. This how dynamic ads can help your visitors to complete the transaction.

To be able to run dynamic ads you need to have the following in place:

A business manager: This serves as a big folder where all of your assets (Facebook page, Ad account, Pixel, and Dynamic ads-related assets mentioned below) will be organized.

Product feed(s): This is the file where all your products and product information will be stored.

Product catalog(s): This is where your product feed is hosted.

How to get started with dynamic ads

Dynamic ads are a powerful offering that can be used across a variety of verticals. Currently, dynamic Facebook ads are available to businesses that sell products (ecommerce), hotel, flight, destination, and home listings.

Your business type will dictate the events (standard or custom) you need to implement. Here are the typical standard events needed for ecommerce businesses.

Source: Facebook

You can add as many events you need to align them to your funnel. Once you have the events implemented, you need to create the feed.

1. Creating a product feed

Facebook requires Facebook advertisers to list all of their products in a file following a specific format. This file is the product feed that will feed the products to your catalog. Depending on your ecommerce platform, you may need to create a data feed using a .csv, .tsv, or .xml file or a third-party feed provider to facilitate this process.

Download the data feed template and fill in the information. Here is what your feed needs to include:

Source: Facebook 

Be sure to test your feed with Feed Debugger to ensure that your feed is set up correctly and fix any issues that may arise.

2. Creating a product catalog

Now, we can create a product catalog. Visit Catalog Manager in your business manager and choose the type that best describes your needs.

Name your product catalog and click on the ‘Add Products’ button to upload your product feed.

Next, choose how you will upload the data (schedule or a one-time upload) and insert the URL of your product feed.

When done, go to the ‘Diagnostics’ tab to check for any issues, if you have done so with Feed Debugger. Now, that your product catalog and product feed are all set up, we can move to the exciting part; creating the dynamic ads campaign.

3. Setting up a dynamic ads campaign

To create a dynamic ads campaign, head over to Ads Manager and choose ‘Catalog sales’ as the campaign’s objective. 

At the ad set level, create a product set. The product set is a subset of your product catalog, and it contains the products that will be displayed through this campaign.

Next, in the audience section, choose ‘Define a broad audience and let Facebook optimize who sees your products’ so you can reach new people (prospecting campaign). To remarket to existing visitors, use the option “Use info from your Pixel or app to create a retargeting audience “.

Scroll down below the connections menu and click ‘Show Advanced Options’. Here are some options that let you refine your audience and exclude people who are less likely to take action, such as someone who has already visited your website or bought from you.

Next, you want to optimize for the right event type. Choose the event that you want to optimize for (View Content, Add To Cart, or Purchase) and set the conversion window to one that suits your needs.

Be sure to fill in any other information (i.e. targeting, budget, etc.) the way you usually do. Now, we will create the ad.

When choosing the ad format (single or carousel), take into account the type of images used in your product feed.  Typically, landscape images will look great with the single image ad format while vertical images will look better with the carousel ad format.

Now for your ad copy, you don’t need to manually insert the product name, description, or any other product information. You can use the ‘+’ button inside each box to pull a catalog field from your product feed.

For instance, click the ‘+’ button in the text field, and select ‘Price’ from the drop-down list.

There you have it. You’ve successfully created your first dynamic ad.

Using dynamic ads creatively

As mentioned previously, dynamic ads are currently available if you promote products, vehicle, flights, destination, or home listings. If you don’t see your business type here, don’t get discouraged as dynamic ads can be used for all verticals. Here are some examples of using dynamic ads creatively.

1. Using dynamic ads to promote your blog posts

When using dynamic ads to promote your articles, the articles serve as products, and all product info will be the article’s information. For example, the product id will be the article’s id; the product description will be the article’s description and so on. Have in mind that you don’t need to rename the product feed’s, only the contents of it.

Promoting your articles this way, allows you to save time and automate a tedious process. Plus, you can easily choose whom you will target; new or existing audience.

2. Using dynamic ads for a betting company

To use dynamic ads top promote betting services, we substitute the products for matches/games and take of advanced product feed offerings by changing product availability based on time. Since matches are time-sensitive, we need to ensure that no match would get advertised after the betting period has ended.

Although these are just two cases, dynamic ads can be used for the majority of the verticals out there.

Making the most out of your dynamic ads

Dynamic ads are a powerful tool in Facebook advertiser’s arsenal. Since its launch, new possibilities are constantly being added. Here are some possibilities that you will find interesting:

1. Customizing the appearance of your Dynamic Ads

In an endless newsfeed where a majority of the ads look the same, you should create and apply custom templates to your dynamic ads to help stand out and grab your ad viewer’s attention. Depending on the period you are advertising in you can create Christmas, Valentine’s day, Black Friday inspired templates. You can also create “evergreen” templates that include your logo and your brand’s colors.

2. Multi-language and multi-country dynamic ads

Recently, Facebook released two new features that help you target your ideal audience within a country where many languages are spoken. Creating multi-language dynamic ads is very straight forward. Set up the dynamic ads campaign the way you normally would, and use the ‘Create in Different Languages’ option.

Have in mind that this will only change the ad’s copy, not the information that comes from your product feed.

If you are promoting your products across countries that have different currencies and you need to tailor product information to the language of your audience, then you need to create additional feeds that will include currency information (one feed) and country/language information (second feed).

Both secondary feeds can be set up in your Catalog Manager. If you are targeting an international audience consider tailoring your ads to match their language. The chances are that your ads will convert better.

A secondary feed that holds information on different languages will look something like the above screenshot. You need the product id which uniquely identifies your product, then state the overrides for each country-language combination and provide the all necessary product info for each language.

For currencies, you will work similarly. Provide the product id, the country and the price in the country’s currency.

3. Using animations in dynamic ads

The slideshow dynamic ads format helps display your products to users from different angles, including close-ups, without users having to click on the ad. This way, you bring the web experience straight in the users’ NewsFeed. To create Slideshow Dynamic Ads you only need to include multiple images of the same product in the feed as opposed to only one and check the box ‘show when available’ under ‘Catalog Assets’.

Final words

Facebook Dynamic ads are a great advertising solution and should be part of your online advertising strategy. They allow you to automate ad creative creation, tailor your offering to your ad viewer and optimize for success. When done correctly, Facebook dynamic ads can help achieve your KPIs and make more bang for your buck.

The post Facebook dynamic ads: A beginner’s guide appeared first on Search Engine Watch.

from Digtal Marketing News https://searchenginewatch.com/2019/03/08/facebook-dynamic-ads-beginners-guide/

[alanajacksontx]

Facebook dynamic ads: A beginner’s guide

Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform.

Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create creatives while at the same time tailoring the ad to the ad viewer with dynamic ads, Facebook wants to ensure that it gives advertisers the tools to drive results across its platforms.

In a world where personalization is vital to make experiences more engaging, Facebook Ads are no different. Advertisers need to customize their offering, ad copy and ad creative to ensure the best experience possible. A great experience tailored to the user’s needs hopefully equals higher engagement — or, in terms of Facebook advertising, conversions.

Tailoring your ads to your user, the manual and tedious way

One way you could promote your products to potential customers before dynamic ads were available was to create a single image or carousel image ad and guide people to specific product pages on your website.

But if you were a business with a large inventory to promote, you needed to create as many ads (creative and links to product pages) as your products. And if you wanted to tailor your ads based on where they are on the marketing funnel or the actions they performed (e.g. they viewed or added to the cart a particular product), then things could become really complicated really fast.

Dynamic ads (or dynamic product ads as they are formerly known) allow advertisers to not only automate this tedious process but also create highly personalized ads that promote products with up to date information.

Dynamic ads: The definition and requirements

Facebook dynamic ads help advertisers display the right product to the right people at the right time. Here is how this happens:

A potential customer visits your site and browses through your products. Facebook, through the Pixel, will pair products and users and ‘take notes’ on how they interacted with them. When you create a dynamic ad you can include everyone that exhibited the same behavior, bring them back to your website by displaying the very same products each user engaged with using accurate and updated information available in the product feed. This how dynamic ads can help your visitors to complete the transaction.

To be able to run dynamic ads you need to have the following in place:

A business manager: This serves as a big folder where all of your assets (Facebook page, Ad account, Pixel, and Dynamic ads-related assets mentioned below) will be organized.

Product feed(s): This is the file where all your products and product information will be stored.

Product catalog(s): This is where your product feed is hosted.

How to get started with dynamic ads

Dynamic ads are a powerful offering that can be used across a variety of verticals. Currently, dynamic Facebook ads are available to businesses that sell products (ecommerce), hotel, flight, destination, and home listings.

Your business type will dictate the events (standard or custom) you need to implement. Here are the typical standard events needed for ecommerce businesses.

Source: Facebook

You can add as many events you need to align them to your funnel. Once you have the events implemented, you need to create the feed.

1. Creating a product feed

Facebook requires Facebook advertisers to list all of their products in a file following a specific format. This file is the product feed that will feed the products to your catalog. Depending on your ecommerce platform, you may need to create a data feed using a .csv, .tsv, or .xml file or a third-party feed provider to facilitate this process.

Download the data feed template and fill in the information. Here is what your feed needs to include:

Source: Facebook 

Be sure to test your feed with Feed Debugger to ensure that your feed is set up correctly and fix any issues that may arise.

2. Creating a product catalog

Now, we can create a product catalog. Visit Catalog Manager in your business manager and choose the type that best describes your needs.

Name your product catalog and click on the ‘Add Products’ button to upload your product feed.

Next, choose how you will upload the data (schedule or a one-time upload) and insert the URL of your product feed.

When done, go to the ‘Diagnostics’ tab to check for any issues, if you have done so with Feed Debugger. Now, that your product catalog and product feed are all set up, we can move to the exciting part; creating the dynamic ads campaign.

3. Setting up a dynamic ads campaign

To create a dynamic ads campaign, head over to Ads Manager and choose ‘Catalog sales’ as the campaign’s objective. 

At the ad set level, create a product set. The product set is a subset of your product catalog, and it contains the products that will be displayed through this campaign.

Next, in the audience section, choose ‘Define a broad audience and let Facebook optimize who sees your products’ so you can reach new people (prospecting campaign). To remarket to existing visitors, use the option “Use info from your Pixel or app to create a retargeting audience “.

Scroll down below the connections menu and click ‘Show Advanced Options’. Here are some options that let you refine your audience and exclude people who are less likely to take action, such as someone who has already visited your website or bought from you.

Next, you want to optimize for the right event type. Choose the event that you want to optimize for (View Content, Add To Cart, or Purchase) and set the conversion window to one that suits your needs.

Be sure to fill in any other information (i.e. targeting, budget, etc.) the way you usually do. Now, we will create the ad.

When choosing the ad format (single or carousel), take into account the type of images used in your product feed.  Typically, landscape images will look great with the single image ad format while vertical images will look better with the carousel ad format.

Now for your ad copy, you don’t need to manually insert the product name, description, or any other product information. You can use the ‘+’ button inside each box to pull a catalog field from your product feed.

For instance, click the ‘+’ button in the text field, and select ‘Price’ from the drop-down list.

There you have it. You’ve successfully created your first dynamic ad.

Using dynamic ads creatively

As mentioned previously, dynamic ads are currently available if you promote products, vehicle, flights, destination, or home listings. If you don’t see your business type here, don’t get discouraged as dynamic ads can be used for all verticals. Here are some examples of using dynamic ads creatively.

1. Using dynamic ads to promote your blog posts

When using dynamic ads to promote your articles, the articles serve as products, and all product info will be the article’s information. For example, the product id will be the article’s id; the product description will be the article’s description and so on. Have in mind that you don’t need to rename the product feed’s, only the contents of it.

Promoting your articles this way, allows you to save time and automate a tedious process. Plus, you can easily choose whom you will target; new or existing audience.

2. Using dynamic ads for a betting company

To use dynamic ads top promote betting services, we substitute the products for matches/games and take of advanced product feed offerings by changing product availability based on time. Since matches are time-sensitive, we need to ensure that no match would get advertised after the betting period has ended.

Although these are just two cases, dynamic ads can be used for the majority of the verticals out there.

Making the most out of your dynamic ads

Dynamic ads are a powerful tool in Facebook advertiser’s arsenal. Since its launch, new possibilities are constantly being added. Here are some possibilities that you will find interesting:

1. Customizing the appearance of your Dynamic Ads

In an endless newsfeed where a majority of the ads look the same, you should create and apply custom templates to your dynamic ads to help stand out and grab your ad viewer’s attention. Depending on the period you are advertising in you can create Christmas, Valentine’s day, Black Friday inspired templates. You can also create “evergreen” templates that include your logo and your brand’s colors.

2. Multi-language and multi-country dynamic ads

Recently, Facebook released two new features that help you target your ideal audience within a country where many languages are spoken. Creating multi-language dynamic ads is very straight forward. Set up the dynamic ads campaign the way you normally would, and use the ‘Create in Different Languages’ option.

Have in mind that this will only change the ad’s copy, not the information that comes from your product feed.

If you are promoting your products across countries that have different currencies and you need to tailor product information to the language of your audience, then you need to create additional feeds that will include currency information (one feed) and country/language information (second feed).

Both secondary feeds can be set up in your Catalog Manager. If you are targeting an international audience consider tailoring your ads to match their language. The chances are that your ads will convert better.

A secondary feed that holds information on different languages will look something like the above screenshot. You need the product id which uniquely identifies your product, then state the overrides for each country-language combination and provide the all necessary product info for each language.

For currencies, you will work similarly. Provide the product id, the country and the price in the country’s currency.

3. Using animations in dynamic ads

The slideshow dynamic ads format helps display your products to users from different angles, including close-ups, without users having to click on the ad. This way, you bring the web experience straight in the users’ NewsFeed. To create Slideshow Dynamic Ads you only need to include multiple images of the same product in the feed as opposed to only one and check the box ‘show when available’ under ‘Catalog Assets’.

Final words

Facebook Dynamic ads are a great advertising solution and should be part of your online advertising strategy. They allow you to automate ad creative creation, tailor your offering to your ad viewer and optimize for success. When done correctly, Facebook dynamic ads can help achieve your KPIs and make more bang for your buck.

The post Facebook dynamic ads: A beginner’s guide appeared first on Search Engine Watch.

from IM Tips And Tricks https://searchenginewatch.com/2019/03/08/facebook-dynamic-ads-beginners-guide/ from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/183319498305

[evaaguilaus]

Facebook dynamic ads: A beginner’s guide

Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform.

Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create creatives while at the same time tailoring the ad to the ad viewer with dynamic ads, Facebook wants to ensure that it gives advertisers the tools to drive results across its platforms.

In a world where personalization is vital to make experiences more engaging, Facebook Ads are no different. Advertisers need to customize their offering, ad copy and ad creative to ensure the best experience possible. A great experience tailored to the user’s needs hopefully equals higher engagement — or, in terms of Facebook advertising, conversions.

Tailoring your ads to your user, the manual and tedious way

One way you could promote your products to potential customers before dynamic ads were available was to create a single image or carousel image ad and guide people to specific product pages on your website.

But if you were a business with a large inventory to promote, you needed to create as many ads (creative and links to product pages) as your products. And if you wanted to tailor your ads based on where they are on the marketing funnel or the actions they performed (e.g. they viewed or added to the cart a particular product), then things could become really complicated really fast.

Dynamic ads (or dynamic product ads as they are formerly known) allow advertisers to not only automate this tedious process but also create highly personalized ads that promote products with up to date information.

Dynamic ads: The definition and requirements

Facebook dynamic ads help advertisers display the right product to the right people at the right time. Here is how this happens:

A potential customer visits your site and browses through your products. Facebook, through the Pixel, will pair products and users and ‘take notes’ on how they interacted with them. When you create a dynamic ad you can include everyone that exhibited the same behavior, bring them back to your website by displaying the very same products each user engaged with using accurate and updated information available in the product feed. This how dynamic ads can help your visitors to complete the transaction.

To be able to run dynamic ads you need to have the following in place:

A business manager: This serves as a big folder where all of your assets (Facebook page, Ad account, Pixel, and Dynamic ads-related assets mentioned below) will be organized.

Product feed(s): This is the file where all your products and product information will be stored.

Product catalog(s): This is where your product feed is hosted.

How to get started with dynamic ads

Dynamic ads are a powerful offering that can be used across a variety of verticals. Currently, dynamic Facebook ads are available to businesses that sell products (ecommerce), hotel, flight, destination, and home listings.

Your business type will dictate the events (standard or custom) you need to implement. Here are the typical standard events needed for ecommerce businesses.

Source: Facebook

You can add as many events you need to align them to your funnel. Once you have the events implemented, you need to create the feed.

1. Creating a product feed

Facebook requires Facebook advertisers to list all of their products in a file following a specific format. This file is the product feed that will feed the products to your catalog. Depending on your ecommerce platform, you may need to create a data feed using a .csv, .tsv, or .xml file or a third-party feed provider to facilitate this process.

Download the data feed template and fill in the information. Here is what your feed needs to include:

Source: Facebook 

Be sure to test your feed with Feed Debugger to ensure that your feed is set up correctly and fix any issues that may arise.

2. Creating a product catalog

Now, we can create a product catalog. Visit Catalog Manager in your business manager and choose the type that best describes your needs.

Name your product catalog and click on the ‘Add Products’ button to upload your product feed.

Next, choose how you will upload the data (schedule or a one-time upload) and insert the URL of your product feed.

When done, go to the ‘Diagnostics’ tab to check for any issues, if you have done so with Feed Debugger. Now, that your product catalog and product feed are all set up, we can move to the exciting part; creating the dynamic ads campaign.

3. Setting up a dynamic ads campaign

To create a dynamic ads campaign, head over to Ads Manager and choose ‘Catalog sales’ as the campaign’s objective. 

At the ad set level, create a product set. The product set is a subset of your product catalog, and it contains the products that will be displayed through this campaign.

Next, in the audience section, choose ‘Define a broad audience and let Facebook optimize who sees your products’ so you can reach new people (prospecting campaign). To remarket to existing visitors, use the option “Use info from your Pixel or app to create a retargeting audience “.

Scroll down below the connections menu and click ‘Show Advanced Options’. Here are some options that let you refine your audience and exclude people who are less likely to take action, such as someone who has already visited your website or bought from you.

Next, you want to optimize for the right event type. Choose the event that you want to optimize for (View Content, Add To Cart, or Purchase) and set the conversion window to one that suits your needs.

Be sure to fill in any other information (i.e. targeting, budget, etc.) the way you usually do. Now, we will create the ad.

When choosing the ad format (single or carousel), take into account the type of images used in your product feed.  Typically, landscape images will look great with the single image ad format while vertical images will look better with the carousel ad format.

Now for your ad copy, you don’t need to manually insert the product name, description, or any other product information. You can use the ‘+’ button inside each box to pull a catalog field from your product feed.

For instance, click the ‘+’ button in the text field, and select ‘Price’ from the drop-down list.

There you have it. You’ve successfully created your first dynamic ad.

Using dynamic ads creatively

As mentioned previously, dynamic ads are currently available if you promote products, vehicle, flights, destination, or home listings. If you don’t see your business type here, don’t get discouraged as dynamic ads can be used for all verticals. Here are some examples of using dynamic ads creatively.

1. Using dynamic ads to promote your blog posts

When using dynamic ads to promote your articles, the articles serve as products, and all product info will be the article’s information. For example, the product id will be the article’s id; the product description will be the article’s description and so on. Have in mind that you don’t need to rename the product feed’s, only the contents of it.

Promoting your articles this way, allows you to save time and automate a tedious process. Plus, you can easily choose whom you will target; new or existing audience.

2. Using dynamic ads for a betting company

To use dynamic ads top promote betting services, we substitute the products for matches/games and take of advanced product feed offerings by changing product availability based on time. Since matches are time-sensitive, we need to ensure that no match would get advertised after the betting period has ended.

Although these are just two cases, dynamic ads can be used for the majority of the verticals out there.

Making the most out of your dynamic ads

Dynamic ads are a powerful tool in Facebook advertiser’s arsenal. Since its launch, new possibilities are constantly being added. Here are some possibilities that you will find interesting:

1. Customizing the appearance of your Dynamic Ads

In an endless newsfeed where a majority of the ads look the same, you should create and apply custom templates to your dynamic ads to help stand out and grab your ad viewer’s attention. Depending on the period you are advertising in you can create Christmas, Valentine’s day, Black Friday inspired templates. You can also create “evergreen” templates that include your logo and your brand’s colors.

2. Multi-language and multi-country dynamic ads

Recently, Facebook released two new features that help you target your ideal audience within a country where many languages are spoken. Creating multi-language dynamic ads is very straight forward. Set up the dynamic ads campaign the way you normally would, and use the ‘Create in Different Languages’ option.

Have in mind that this will only change the ad’s copy, not the information that comes from your product feed.

If you are promoting your products across countries that have different currencies and you need to tailor product information to the language of your audience, then you need to create additional feeds that will include currency information (one feed) and country/language information (second feed).

Both secondary feeds can be set up in your Catalog Manager. If you are targeting an international audience consider tailoring your ads to match their language. The chances are that your ads will convert better.

A secondary feed that holds information on different languages will look something like the above screenshot. You need the product id which uniquely identifies your product, then state the overrides for each country-language combination and provide the all necessary product info for each language.

For currencies, you will work similarly. Provide the product id, the country and the price in the country’s currency.

3. Using animations in dynamic ads

The slideshow dynamic ads format helps display your products to users from different angles, including close-ups, without users having to click on the ad. This way, you bring the web experience straight in the users’ NewsFeed. To create Slideshow Dynamic Ads you only need to include multiple images of the same product in the feed as opposed to only one and check the box ‘show when available’ under ‘Catalog Assets’.

Final words

Facebook Dynamic ads are a great advertising solution and should be part of your online advertising strategy. They allow you to automate ad creative creation, tailor your offering to your ad viewer and optimize for success. When done correctly, Facebook dynamic ads can help achieve your KPIs and make more bang for your buck.

The post Facebook dynamic ads: A beginner’s guide appeared first on Search Engine Watch.

from Digtal Marketing News https://searchenginewatch.com/2019/03/08/facebook-dynamic-ads-beginners-guide/