#woocommerce development Services los Angeles

[sacredcowstudiosblog]

Expert WordPress Services in Los Angeles

Are you seeking a WordPress expert in Los Angeles to take your website to the next level? Look no further than Sacred Cow Studios. As a leading provider of WordPress services, we specialize in creating and optimizing websites that are visually appealing, functionally robust, and SEO-friendly.

WordPress experts

Why Choose a WordPress Expert in Los Angeles?

A professional WordPress expert in Los Angeles can make all the difference when building a successful online presence. At Sacred Cow Studios, our team of skilled developers and designers understands the nuances of the WordPress platform. We are adept at creating custom themes, plugins, and functionalities tailored to your business needs.

Comprehensive WordPress Services

Sacred Cow Studios offers a wide range of WordPress services to meet the diverse needs of our clients. Whether you are a small business owner looking to establish an online presence or a large corporation needing a complex, multi-functional website, we have you covered.

Custom WordPress Development

Our custom WordPress development services ensure that your website stands out from the competition. We create unique, responsive, user-friendly designs that reflect your brand’s identity and values. Our developers are proficient in PHP, HTML, CSS, and JavaScript, enabling us to build powerful websites with seamless functionality.

WordPress Theme Customization

At Sacred Cow Studios, we understand that every business is unique. Our WordPress theme customization services are designed to provide a website that aligns perfectly with your brand. We modify existing themes or create new ones from scratch, ensuring they are responsive, SEO-optimized, and tailored to your requirements.

WordPress Plugin Development

Do you need custom functionalities for your WordPress site? Our expert developers at Sacred Cow Studios can create bespoke plugins that enhance your website’s performance and user experience. From simple contact forms to complex e-commerce solutions, we have the expertise to develop plugins that meet your needs.

SEO and Performance Optimization

A beautiful website is only helpful if your target audience can find it. As a leading WordPress expert in Los Angeles, Sacred Cow Studios focuses on SEO and performance optimization. We implement best practices to ensure your website ranks high on search engines, drives organic traffic, and delivers a seamless user experience.

On-Page SEO

Our on-page SEO services include optimizing your website’s content, meta tags, headers, and images. We ensure that your website is fully optimized for search engines, making it easier for potential customers to find you. Our team stays updated with the latest SEO trends and algorithms to keep your site competitive.

Site Speed Optimization

A fast-loading website is crucial for retaining visitors and improving search engine rankings. At Sacred Cow Studios, we use advanced techniques and tools to enhance your site’s speed and performance. We ensure your website loads quickly and efficiently, from image optimization to caching solutions.

E-Commerce Solutions

Sacred Cow Studios specializes in developing robust e-commerce solutions on the WordPress platform. Whether you are starting a new online store or looking to upgrade your existing one, we provide end-to-end e-commerce services. Our solutions are designed to offer a seamless shopping experience, secure payment gateways, and efficient inventory management.

WooCommerce Integration

WooCommerce is the most popular e-commerce plugin for WordPress, and our experts at Sacred Cow Studios have extensive experience integrating and customizing it. We create feature-rich online stores that are easy to manage and scale. From product listings to payment processing, we handle every aspect of your e-commerce site.

Ongoing Support and Maintenance

Maintaining a WordPress website requires ongoing attention and expertise. Sacred Cow Studios offers comprehensive support and maintenance services to ensure your site remains secure, up-to-date, and functional. Our team is always available to address issues, perform updates, and make necessary improvements.

Regular Updates and Security

Keeping your WordPress site updated is crucial for security and performance. We provide regular updates for WordPress core, themes, and plugins, ensuring your site is protected against vulnerabilities. Our proactive approach helps prevent potential threats and keeps your site running smoothly.

Technical Support

At Sacred Cow Studios, we pride ourselves on our exceptional customer service. Our technical support team can assist you with any issues or queries. Whether it’s a minor glitch or a significant problem, we are here to help you keep your website running.

Contact Us Today!

Ready to take your WordPress website to the next level? Sacred Cow Studios is your go-to WordPress expert in Los Angeles. Contact us today to discuss your project and discover how we can help you achieve your online goals. With our expertise and dedication, we ensure your website not only meets but exceeds your expectations.

[synergytop]

Find the best woocommerce development company in San Diego. SynergyTop provides full-service website design and development for your eCommerce business. Call to get more information: +1-619-349-4911

[skeducates]

Best Digital Marketing Agencies in Los Angeles (Updated 2021)

Digital Marketing is a vital strategy for growing businesses these days. The digital era that was about to boom after some years is skyrocketing today and the market is extensively preparing to cope with it. So, what it takes to run businesses with digital marketing?

Digital Marketing is all about reaching customers through the internet for the purpose of business. It utilizes the internet and online-based technologies including mobile phones, laptops, desktop computers, tablets, or any other digital products to promote products and services. Can you run the digital marketing campaign yourself?

Digital Marketing is not that complex however, you need to know lots of things like Search Engine Optimization (SEO), Ads Campaign, Digital Advertising, Technical knowledge, and many more. If you have good knowledge of these aspects, you can continue with the digital marketing strategy otherwise you can seek the help of various digital marketing agencies.

In this article, we will discover the best Digital Marketing Agencies in Los Angeles that can help your business to achieve J-curve.

Coalition Technologies

Coalition Technologies is one of the best Digital Marketing Agencies in Los Angeles that provides digital marketing services including SEO, Paid Advertising, Online Marketing, and Web Design. This company has a good review rate in Google (4.8 out of 5), Facebook (4.8 out of 5), Clutch (4.9 out of 5), and Indeed (4.5 out of 5). As per the company, they generate 687 percent more revenue than the average agency.

Under the SEO section, Coalition Technologies offer services like ECommerce SEO, Lead Generation SEO, Local SEO, Amazon SEO, and SEO Case Studies. The company also emphasizes Google Ads, Facebook Ads, Instagram Ads, Pay Per Click (PPC), and case studies. Besides, it also provides website designing services that cover BigCommerce, Shopify, WooCommerce, Magento, WordPress design, and all other custom design and development.

Kobe Digital

Kobe Digital is among the top Digital Marketing Agencies in Los Angeles that provides online marketing services including SEO, advertising, website design/development, and many more. The company primarily focuses on performance marketing like Social Media Advertising, Search Engine Marketing, Display, and Video Advertising, Programmatic Advertising, and Email Marketing.

Under the Web Design/development, Kobe Digital offers Brand Identity and Strategy service, Brand Websites, ECommerce development, web, and mobile applications. In addition, the company also provides video production services such as brand videos, commercials, testimonial videos, product videos, explainer, and how-to videos.

This company has bagged some achievements including National Excellence Award (ranked top 1%), the Best place to work in Los Angeles (ranked number 5), and the top global digital agency (Annual List by Clutch. co).

KlientBoost

KlientBoost is also among the list of best Digital Marketing Agencies in Los Angeles and provides services like SEO, Paid Advertising, Email Marketing, and Conversion.

The company offers Content Marketing services, SEO Optimization, and Link building services whereas it also focuses on paid advertising like Pay Per Click (PPC), Facebook Ads, Google Ads, Search Engine Marketing (SEM), and PPC management. Not only these but KlientBoost also offers Conversion Rate Optimization, Landing Page Design, and Email marketing.

NITRO PLUG Digital Marketing

Nitro Plug also fits in the top Digital Marketing Agencies in Los Angeles as it provides PPC Management Service, Reputation Management Service, Email Marketing Service, Local SEO/National SEO Service, Social Media Marketing, and Management.

The company is named one of the Top Digital Marketing Agencies in the United States with hundreds of clients ranking higher on Google and producing more targeted leads. It also received some rewards including Top Rated Digital Marketing Agency 2021 by SeoBlog, 2020 National Excellence Award, and Best Digital Marketing Agencies in Los Angeles by Expertise.

eMaximize

eMaximize started its Digital Marketing service in 2008 and is continuing its services like PPC Advertising, SEO Services, Social Media Marketing, ECommerce Marketing, website design, and development. The company makes beneficial use of outsourced CMO (Chief Marketing Officer) to improve their marketing ROI (Return on Investment) by lowering their marketing costs.

eMaximize has helped almost all industries including medical, dental, law firms, hospitality, restaurant, architect, builders to grow their business with the use of digital technology.

Some achievements received by the company are PPC Certification by Gold Certified Associate, Best Digital Marketing Agencies in Los Angeles by Expertise, Best Ad Agencies by designrush.com, Top Advertising & Marketing Agencies by the Clutch.

WEBITMD

WEBITMD is working as a Digital Marketing Agency for over 15 years and focusing on driving traffic and more opportunities for clients. The company offers Paid Media Management for Lead Generation, SEO and Content Marketing service, Web Design/Development, Brand Positioning, and Sales Enablement.

WEBITMD is partnered with Google, HubSpot, Shopify, Facebook, Google Ads, and Digital Agency network to provide perfect service to its customers. The company is listed as the best Digital Marketing Agencies in Los Angeles by the Expertise.

LookinLA

LookinLA is also among the best Digital Marketing Agencies in Los Angeles and provides services including Search Engine Optimization, Social Media Marketing, Pay Per Click (PPC) Advertising, Email Marketing Automation, Content Marketing, Video Production, Website Design, and Development.

The company has acquired various achievements which are Best Digital Marketing Agencies in Los Angeles 2020 by the Expertise, Best Digital Agencies by the designrush.com, Top Advertising Marketing Agencies in Los Angeles by the Clutch, and Top B2B Companies in the United States by the Clutch. Besides, the LookinLA is a certified Google Partner and the A+ rated BBB Accredited Business.

Brenton Way

Brenton Way, a digital marketing agency in Los Angeles emphasizes SEO, Paid Advertising, Content Marketing, Lead Generation/Outreach, Social Media Marketing, and Digital PR.

The company has received lots of achievements like National Excellence Award Winner 2020, Top Digital Marketing Agency 2019 by UpCity, Top SEO Services Company, Top Digital Marketing Company, Top PPC Agencies 2019, and Top Digital Agencies 2018.

Metric Theory

Metric Theory is a Data-Driven Digital Marketing Agency that provides services like SEO, Paid Advertising, Video Advertising, Mobile Advertising, Creative Ads production, Programmatic Advertising, Amazon Marketing, Feed Management, Conversion Optimization, Shopping, and Product Listing Management.

The company has worked with over 400 international brands, top-rated software companies, and other growing businesses. It was named as the 2019 SEM (Search Engine Marketing) Agency of the year.

LAD Solutions

LAD Solutions is also one of the best Digital Marketing Agencies in Los Angeles and is known as the best SEO company. The SEO service is categorized into the first page on Google, Advertise my Website, SEO Lead Generation, ECommerce SEO, SEO for lawyers, Small Business SEO, and local SEO.

Further services provided by the LAD Solutions are Pay Per Click (PPC) Management, Social Media Management, Reputation Management, Small Business Consulting, Google Penalty Removal, Web page design, and development. This company is also famous for its affordable digital marketing services.

[jjpocketbook]

The 6 Best Digital Marketing Companies of 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. 

With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. 

The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. 

Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. 

But, it’s not always easy to find those experts when you need them. 

So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. 

Then, we’re going to talk about what makes them great and what to expect when working with them. 

Let’s get started!

The 6 top digital marketing companies in the world

Digital marketing can be done from anywhere in the world. 

So, it doesn’t matter if you’re living in New York and want to work with a company in Houston. Or living in London interested in an advertising specialist in Australia. 

All this freedom does make it difficult to narrow down your choices. 

But this list is a great place to start. 

1. Neil Patel Digital — Best for content marketing and SEO

Let’s face it — consistent content creation and effective content marketing are the banes of a lot of business’s existence. 

Pair that with constantly evolving search engine algorithms and you have a recipe for burnout and frustration (on top of your every-day to-do’s). 

Thankfully there’s an easier way than staying on top of it on your own. 

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. 

We’ve helped businesses like Facebook, Intuit, and Google, as well as small to medium-sized businesses, disrupt their industries with our holistic and authentic approach to content creation and search engine optimization. 

From research to execution to promotion and ongoing optimization, we know a thing or two (or twenty) about helping your brand create the best content for the right people… and putting it in front of them as well.

Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.

Plus, with seven offices around the world, our team is here for you when you need us. 

2. Cubicle Ninjas — Best for brand design and app/website development

You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience. 

But cohesive brand design goes beyond the basics of graphic design best practices and Googling for free information until your eyes gloss over. 

That’s where an experienced specialist comes in and saves the day. 

Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring, and one-of-a-kind branding design paired with the mobile apps and websites brands need to stand out in our online world. 

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. 

Cubicle Ninjas believe the best brands encompass visual, written, and interactive elements to create a cohesive customer experience through every stage of their journey from casual visitors to loyal repeat customers. 

Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story. 

3. Storm Brain — Best for advertising and social media marketing

Social media seemingly changes by the second. 

It feels impossible to keep up with new platforms, updated policies, and ever-changing social media marketing techniques on top of running your business. 

But thankfully, you don’t have to. 

Storm Brain is a digital marketing company specializing in effective advertising campaigns and social media marketing that helps brands of all sizes generate more leads, build brand ambassadors, and make more money with a strong focus on ROI. 

They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries. 

Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels. 

However, they specialize in Facebook and paid social media advertising. 

Their four-step strategic approach centers around your target audience and capitalizes on paid media, owned media, and earned media to ensure your brand is in front of the right people. 

4. Mad Mind — Best for eCommerce development and product branding

As a product-based business, you have different marketing roadblocks than service-based or blogging-based businesses. 

And there are a lot of other branding elements coming into play as well.

Thankfully, Mad Mind is here to help. 

They’re a creative digital marketing studio for both large and small eCommerce brands looking to develop cohesive branding from their website design down to the smallest details of their product packaging. 

Brands like Lyft and Sony Music trust Mad Mind to help them create an impactful brand, attract the right people, and turn them into lifelong paying customers.

Furthermore, they’ve been featured on Shark Tank, The Los Angeles Times, and Vogue. 

From WordPress, WooCommerce, and Shopify development to custom websites and thoughtful eCommerce branding, their team of “marketing geniuses” delivers powerful results and dynamic marketing strategies you can leverage for years to come. 

5. Pop Video — Best for video and visual content marketing

Video and visual content marketing are booming right now. 

But it’s no secret planning, creating, and producing videos feels overwhelming and downright difficult, to say the least. 

The good news is… you don’t have to do it all yourself. 

Pop Video specializes in doing the heavy lifting (read: video creation, execution, repurposing, editing, etc.) for you. 

They know your audience expects more than one-off videos and other types of visual content. And they also believe your business deserves better, as well. They don’t call themselves a “lean, mean, content-generating machine” for nothing. 

Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors, and Mattress Firm to revolutionize the way their audiences consume and interact with digital content. 

However, they don’t just produce great videos. 

They help you create a library of visual assets by repurposing content as well so you can walk away with all the visual content marketing material you need. 

6. Action Rocket — Best for email marketing and design

There’s a reason 93% of B2B brands use email to distribute the content they create — it works. 

But starting your email list and growing it into a database of raving fans and customers isn’t easy. Most businesses know this and do everything they can to avoid it like the plague. 

Good thing you have another option. 

Action Rocket is an email marketing studio leveraging strategic approaches, creative thinking, and in-depth customer journeys to develop results-driven email marketing campaigns. 

Furthermore, they’ve worked with some huge names you may have heard of like QVC, Unicef, and American Express. 

However, they also work with businesses of all sizes anywhere in the world. 

Action Rocket offers courses, workshops, and training as well as world-class email campaign creation services so you can start leveraging one of the most effective forms of digital marketing for your business. 

7 characteristics that make a great digital marketing company

Now you know my top recommendations. 

So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above match what you’re after. These are the key steps in how to pick the right digital marketing agency.

1. A great website and digital marketing strategy

Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy. 

So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.

Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practicing what they preach. 

And if they’re not… move on to a digital marketing company that is.

2. An impressive portfolio

Agencies use their portfolio to show off their best work. 

So, look through their published portfolio pieces to see examples of the types of work they produce for their clients. 

This also gives you an idea of the types of clients they frequently work with. 

Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them. 

Furthermore, look at the list of clients they have to see if you recognize any of the names. 

If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business. 

3. Aligned company culture and core values

It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out). 

Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach? 

Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for. 

Some digital marketing companies use humor and playfulness while others are more serious. 

So, decide what type of experience you want to have and find a company that matches that. 

Example: Would you use the word “disruptive” to describe your brand and vision?

4. A diverse team with appropriate specializations

It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for. 

If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project. 

Or maybe you’re interested in a custom-coded website. 

Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff. 

5. Timely and effective communication

Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company. 

So, it’s important to consider their communication skills and overall customer service before hiring them. 

You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money. 

This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else. 

6. Realistic promises and proven results

Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic. 

Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients. 

If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag. 

Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share. 

7. Real-world client testimonials

93% of consumers turn to customer reviews and testimonials when deciding to buy something. They do this because it helps justify the expense and ensure they’re going to get what they pay for. 

So, you should do the same. 

Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like. 

If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced. 

Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business. 

What to expect from a great digital marketing company

Now you know what to look for, so let’s talk about what to expect when working or partnering with a digital marketing company.

The details of each phase look different for every business out there. But, the fundamentals remain the same regardless of the company you choose to work with. 

Phase 1: discovery and research

The best digital marketing companies want to learn everything there is to know about your business from top to bottom. 

This usually happens through a series of phone calls/zoom chats and detailed questionnaires so they can get to know you and what you’re looking for. They’ll also do a deep dive into your target market, audience, and competition. 

Phase 2: developing a plan of action

Once they know who you are and what you’re looking for, they’ll work with you to develop a detailed timeline and plan of attack to get the job done well and on time. 

Phase 3: executing the plan of attack

Once everyone agrees on the plan, it’s time to start executing. 

Your digital marketing company will work through the process of creating and finalizing everything you both agreed to during phase 2. 

This includes building infrastructure, creatives, ongoing strategies, and anything else you need to achieve the results you’re after. Again, this looks different for different types of projects and the company you’re working with. 

Depending on the complexity of your project, this could take anywhere from a few days to several months (or even a few years depending on the type of partnership). 

Phase 4: results and offboarding

After everything is complete, good digital marketing companies will walk you through the results and outcomes you achieved by working together. 

From there, you’ll discuss the next steps and how to move forward on your own (or what happens next if your partnership isn’t over).

Digital marketing = long-term relationships and results

Investing in digital marketing is a huge step in the right direction for your business. But, these strategies don’t return results overnight and they generally tend to ramp up over time. 

So, expect a long-term relationship with your digital marketing company.

The longer you work with them, the more fine-tuned they are to your needs, and the quicker they can get to work producing even better long-term results for you and your business. 

So, whether you choose one of my top recommendations or scout out your own, use the tips and best practices we talked about to make a smart, educated decision… like the future of your business depends on it. 

Because it does!

Have you worked with any digital marketing companies recently? How did it go and did you get the results you hoped for?

The post The 6 Best Digital Marketing Companies of 2020 appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/digital-marketing-companies/ via https://neilpatel.com

The original post, The 6 Best Digital Marketing Companies of 2020, has been shared from https://imtrainingparadise.wordpress.com/2020/08/14/the-6-best-digital-marketing-companies-of-2020/ via https://imtrainingparadise.wordpress.com

[jimmyjohnsmnm]

The 6 Best Digital Marketing Companies of 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. 

With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. 

The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. 

Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. 

But, it’s not always easy to find those experts when you need them. 

So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. 

Then, we’re going to talk about what makes them great and what to expect when working with them. 

Let’s get started!

The 6 top digital marketing companies in the world

Digital marketing can be done from anywhere in the world. 

So, it doesn’t matter if you’re living in New York and want to work with a company in Houston. Or living in London interested in an advertising specialist in Australia. 

All this freedom does make it difficult to narrow down your choices. 

But this list is a great place to start. 

1. Neil Patel Digital — Best for content marketing and SEO

Let’s face it — consistent content creation and effective content marketing are the banes of a lot of business’s existence. 

Pair that with constantly evolving search engine algorithms and you have a recipe for burnout and frustration (on top of your every-day to-do’s). 

Thankfully there’s an easier way than staying on top of it on your own. 

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. 

We’ve helped businesses like Facebook, Intuit, and Google, as well as small to medium-sized businesses, disrupt their industries with our holistic and authentic approach to content creation and search engine optimization. 

From research to execution to promotion and ongoing optimization, we know a thing or two (or twenty) about helping your brand create the best content for the right people… and putting it in front of them as well.

Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.

Plus, with seven offices around the world, our team is here for you when you need us. 

2. Cubicle Ninjas — Best for brand design and app/website development

You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience. 

But cohesive brand design goes beyond the basics of graphic design best practices and Googling for free information until your eyes gloss over. 

That’s where an experienced specialist comes in and saves the day. 

Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring, and one-of-a-kind branding design paired with the mobile apps and websites brands need to stand out in our online world. 

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. 

Cubicle Ninjas believe the best brands encompass visual, written, and interactive elements to create a cohesive customer experience through every stage of their journey from casual visitors to loyal repeat customers. 

Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story. 

3. Storm Brain — Best for advertising and social media marketing

Social media seemingly changes by the second. 

It feels impossible to keep up with new platforms, updated policies, and ever-changing social media marketing techniques on top of running your business. 

But thankfully, you don’t have to. 

Storm Brain is a digital marketing company specializing in effective advertising campaigns and social media marketing that helps brands of all sizes generate more leads, build brand ambassadors, and make more money with a strong focus on ROI. 

They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries. 

Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels. 

However, they specialize in Facebook and paid social media advertising. 

Their four-step strategic approach centers around your target audience and capitalizes on paid media, owned media, and earned media to ensure your brand is in front of the right people. 

4. Mad Mind — Best for eCommerce development and product branding

As a product-based business, you have different marketing roadblocks than service-based or blogging-based businesses. 

And there are a lot of other branding elements coming into play as well.

Thankfully, Mad Mind is here to help. 

They’re a creative digital marketing studio for both large and small eCommerce brands looking to develop cohesive branding from their website design down to the smallest details of their product packaging. 

Brands like Lyft and Sony Music trust Mad Mind to help them create an impactful brand, attract the right people, and turn them into lifelong paying customers.

Furthermore, they’ve been featured on Shark Tank, The Los Angeles Times, and Vogue. 

From WordPress, WooCommerce, and Shopify development to custom websites and thoughtful eCommerce branding, their team of “marketing geniuses” delivers powerful results and dynamic marketing strategies you can leverage for years to come. 

5. Pop Video — Best for video and visual content marketing

Video and visual content marketing are booming right now. 

But it’s no secret planning, creating, and producing videos feels overwhelming and downright difficult, to say the least. 

The good news is… you don’t have to do it all yourself. 

Pop Video specializes in doing the heavy lifting (read: video creation, execution, repurposing, editing, etc.) for you. 

They know your audience expects more than one-off videos and other types of visual content. And they also believe your business deserves better, as well. They don’t call themselves a “lean, mean, content-generating machine” for nothing. 

Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors, and Mattress Firm to revolutionize the way their audiences consume and interact with digital content. 

However, they don’t just produce great videos. 

They help you create a library of visual assets by repurposing content as well so you can walk away with all the visual content marketing material you need. 

6. Action Rocket — Best for email marketing and design

There’s a reason 93% of B2B brands use email to distribute the content they create — it works. 

But starting your email list and growing it into a database of raving fans and customers isn’t easy. Most businesses know this and do everything they can to avoid it like the plague. 

Good thing you have another option. 

Action Rocket is an email marketing studio leveraging strategic approaches, creative thinking, and in-depth customer journeys to develop results-driven email marketing campaigns. 

Furthermore, they’ve worked with some huge names you may have heard of like QVC, Unicef, and American Express. 

However, they also work with businesses of all sizes anywhere in the world. 

Action Rocket offers courses, workshops, and training as well as world-class email campaign creation services so you can start leveraging one of the most effective forms of digital marketing for your business. 

7 characteristics that make a great digital marketing company

Now you know my top recommendations. 

So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above match what you’re after. These are the key steps in how to pick the right digital marketing agency.

1. A great website and digital marketing strategy

Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy. 

So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.

Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practicing what they preach. 

And if they’re not… move on to a digital marketing company that is.

2. An impressive portfolio

Agencies use their portfolio to show off their best work. 

So, look through their published portfolio pieces to see examples of the types of work they produce for their clients. 

This also gives you an idea of the types of clients they frequently work with. 

Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them. 

Furthermore, look at the list of clients they have to see if you recognize any of the names. 

If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business. 

3. Aligned company culture and core values

It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out). 

Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach? 

Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for. 

Some digital marketing companies use humor and playfulness while others are more serious. 

So, decide what type of experience you want to have and find a company that matches that. 

Example: Would you use the word “disruptive” to describe your brand and vision?

4. A diverse team with appropriate specializations

It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for. 

If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project. 

Or maybe you’re interested in a custom-coded website. 

Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff. 

5. Timely and effective communication

Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company. 

So, it’s important to consider their communication skills and overall customer service before hiring them. 

You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money. 

This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else. 

6. Realistic promises and proven results

Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic. 

Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients. 

If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag. 

Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share. 

7. Real-world client testimonials

93% of consumers turn to customer reviews and testimonials when deciding to buy something. They do this because it helps justify the expense and ensure they’re going to get what they pay for. 

So, you should do the same. 

Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like. 

If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced. 

Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business. 

What to expect from a great digital marketing company

Now you know what to look for, so let’s talk about what to expect when working or partnering with a digital marketing company.

The details of each phase look different for every business out there. But, the fundamentals remain the same regardless of the company you choose to work with. 

Phase 1: discovery and research

The best digital marketing companies want to learn everything there is to know about your business from top to bottom. 

This usually happens through a series of phone calls/zoom chats and detailed questionnaires so they can get to know you and what you’re looking for. They’ll also do a deep dive into your target market, audience, and competition. 

Phase 2: developing a plan of action

Once they know who you are and what you’re looking for, they’ll work with you to develop a detailed timeline and plan of attack to get the job done well and on time. 

Phase 3: executing the plan of attack

Once everyone agrees on the plan, it’s time to start executing. 

Your digital marketing company will work through the process of creating and finalizing everything you both agreed to during phase 2. 

This includes building infrastructure, creatives, ongoing strategies, and anything else you need to achieve the results you’re after. Again, this looks different for different types of projects and the company you’re working with. 

Depending on the complexity of your project, this could take anywhere from a few days to several months (or even a few years depending on the type of partnership). 

Phase 4: results and offboarding

After everything is complete, good digital marketing companies will walk you through the results and outcomes you achieved by working together. 

From there, you’ll discuss the next steps and how to move forward on your own (or what happens next if your partnership isn’t over).

Digital marketing = long-term relationships and results

Investing in digital marketing is a huge step in the right direction for your business. But, these strategies don’t return results overnight and they generally tend to ramp up over time. 

So, expect a long-term relationship with your digital marketing company.

The longer you work with them, the more fine-tuned they are to your needs, and the quicker they can get to work producing even better long-term results for you and your business. 

So, whether you choose one of my top recommendations or scout out your own, use the tips and best practices we talked about to make a smart, educated decision… like the future of your business depends on it. 

Because it does!

Have you worked with any digital marketing companies recently? How did it go and did you get the results you hoped for?

The post The 6 Best Digital Marketing Companies of 2020 appeared first on Neil Patel.

Original content source: https://ift.tt/33XFl8w via https://neilpatel.com The post, The 6 Best Digital Marketing Companies of 2020, has been shared from https://ift.tt/30VBeHS via https://ift.tt/2r0Go64

[marketingcomcaio]

The 6 Best Digital Marketing Companies of 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. 

With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. 

The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. 

Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. 

But, it’s not always easy to find those experts when you need them. 

So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. 

Then, we’re going to talk about what makes them great and what to expect when working with them. 

Let’s get started!

The 6 top digital marketing companies in the world

Digital marketing can be done from anywhere in the world. 

So, it doesn’t matter if you’re living in New York and want to work with a company in Houston. Or living in London interested in an advertising specialist in Australia. 

All this freedom does make it difficult to narrow down your choices. 

But this list is a great place to start. 

1. Neil Patel Digital — Best for content marketing and SEO

Let’s face it — consistent content creation and effective content marketing are the banes of a lot of business’s existence. 

Pair that with constantly evolving search engine algorithms and you have a recipe for burnout and frustration (on top of your every-day to-do’s). 

Thankfully there’s an easier way than staying on top of it on your own. 

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. 

We’ve helped businesses like Facebook, Intuit, and Google, as well as small to medium-sized businesses, disrupt their industries with our holistic and authentic approach to content creation and search engine optimization. 

From research to execution to promotion and ongoing optimization, we know a thing or two (or twenty) about helping your brand create the best content for the right people… and putting it in front of them as well.

Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.

Plus, with seven offices around the world, our team is here for you when you need us. 

2. Cubicle Ninjas — Best for brand design and app/website development

You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience. 

But cohesive brand design goes beyond the basics of graphic design best practices and Googling for free information until your eyes gloss over. 

That’s where an experienced specialist comes in and saves the day. 

Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring, and one-of-a-kind branding design paired with the mobile apps and websites brands need to stand out in our online world. 

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. 

Cubicle Ninjas believe the best brands encompass visual, written, and interactive elements to create a cohesive customer experience through every stage of their journey from casual visitors to loyal repeat customers. 

Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story. 

3. Storm Brain — Best for advertising and social media marketing

Social media seemingly changes by the second. 

It feels impossible to keep up with new platforms, updated policies, and ever-changing social media marketing techniques on top of running your business. 

But thankfully, you don’t have to. 

Storm Brain is a digital marketing company specializing in effective advertising campaigns and social media marketing that helps brands of all sizes generate more leads, build brand ambassadors, and make more money with a strong focus on ROI. 

They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries. 

Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels. 

However, they specialize in Facebook and paid social media advertising. 

Their four-step strategic approach centers around your target audience and capitalizes on paid media, owned media, and earned media to ensure your brand is in front of the right people. 

4. Mad Mind — Best for eCommerce development and product branding

As a product-based business, you have different marketing roadblocks than service-based or blogging-based businesses. 

And there are a lot of other branding elements coming into play as well.

Thankfully, Mad Mind is here to help. 

They’re a creative digital marketing studio for both large and small eCommerce brands looking to develop cohesive branding from their website design down to the smallest details of their product packaging. 

Brands like Lyft and Sony Music trust Mad Mind to help them create an impactful brand, attract the right people, and turn them into lifelong paying customers.

Furthermore, they’ve been featured on Shark Tank, The Los Angeles Times, and Vogue. 

From WordPress, WooCommerce, and Shopify development to custom websites and thoughtful eCommerce branding, their team of “marketing geniuses” delivers powerful results and dynamic marketing strategies you can leverage for years to come. 

5. Pop Video — Best for video and visual content marketing

Video and visual content marketing are booming right now. 

But it’s no secret planning, creating, and producing videos feels overwhelming and downright difficult, to say the least. 

The good news is… you don’t have to do it all yourself. 

Pop Video specializes in doing the heavy lifting (read: video creation, execution, repurposing, editing, etc.) for you. 

They know your audience expects more than one-off videos and other types of visual content. And they also believe your business deserves better, as well. They don’t call themselves a “lean, mean, content-generating machine” for nothing. 

Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors, and Mattress Firm to revolutionize the way their audiences consume and interact with digital content. 

However, they don’t just produce great videos. 

They help you create a library of visual assets by repurposing content as well so you can walk away with all the visual content marketing material you need. 

6. Action Rocket — Best for email marketing and design

There’s a reason 93% of B2B brands use email to distribute the content they create — it works. 

But starting your email list and growing it into a database of raving fans and customers isn’t easy. Most businesses know this and do everything they can to avoid it like the plague. 

Good thing you have another option. 

Action Rocket is an email marketing studio leveraging strategic approaches, creative thinking, and in-depth customer journeys to develop results-driven email marketing campaigns. 

Furthermore, they’ve worked with some huge names you may have heard of like QVC, Unicef, and American Express. 

However, they also work with businesses of all sizes anywhere in the world. 

Action Rocket offers courses, workshops, and training as well as world-class email campaign creation services so you can start leveraging one of the most effective forms of digital marketing for your business. 

7 characteristics that make a great digital marketing company

Now you know my top recommendations. 

So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above match what you’re after. These are the key steps in how to pick the right digital marketing agency.

1. A great website and digital marketing strategy

Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy. 

So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.

Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practicing what they preach. 

And if they’re not… move on to a digital marketing company that is.

2. An impressive portfolio

Agencies use their portfolio to show off their best work. 

So, look through their published portfolio pieces to see examples of the types of work they produce for their clients. 

This also gives you an idea of the types of clients they frequently work with. 

Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them. 

Furthermore, look at the list of clients they have to see if you recognize any of the names. 

If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business. 

3. Aligned company culture and core values

It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out). 

Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach? 

Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for. 

Some digital marketing companies use humor and playfulness while others are more serious. 

So, decide what type of experience you want to have and find a company that matches that. 

Example: Would you use the word “disruptive” to describe your brand and vision?

4. A diverse team with appropriate specializations

It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for. 

If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project. 

Or maybe you’re interested in a custom-coded website. 

Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff. 

5. Timely and effective communication

Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company. 

So, it’s important to consider their communication skills and overall customer service before hiring them. 

You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money. 

This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else. 

6. Realistic promises and proven results

Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic. 

Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients. 

If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag. 

Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share. 

7. Real-world client testimonials

93% of consumers turn to customer reviews and testimonials when deciding to buy something. They do this because it helps justify the expense and ensure they’re going to get what they pay for. 

So, you should do the same. 

Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like. 

If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced. 

Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business. 

What to expect from a great digital marketing company

Now you know what to look for, so let’s talk about what to expect when working or partnering with a digital marketing company.

The details of each phase look different for every business out there. But, the fundamentals remain the same regardless of the company you choose to work with. 

Phase 1: discovery and research

The best digital marketing companies want to learn everything there is to know about your business from top to bottom. 

This usually happens through a series of phone calls/zoom chats and detailed questionnaires so they can get to know you and what you’re looking for. They’ll also do a deep dive into your target market, audience, and competition. 

Phase 2: developing a plan of action

Once they know who you are and what you’re looking for, they’ll work with you to develop a detailed timeline and plan of attack to get the job done well and on time. 

Phase 3: executing the plan of attack

Once everyone agrees on the plan, it’s time to start executing. 

Your digital marketing company will work through the process of creating and finalizing everything you both agreed to during phase 2. 

This includes building infrastructure, creatives, ongoing strategies, and anything else you need to achieve the results you’re after. Again, this looks different for different types of projects and the company you’re working with. 

Depending on the complexity of your project, this could take anywhere from a few days to several months (or even a few years depending on the type of partnership). 

Phase 4: results and offboarding

After everything is complete, good digital marketing companies will walk you through the results and outcomes you achieved by working together. 

From there, you’ll discuss the next steps and how to move forward on your own (or what happens next if your partnership isn’t over).

Digital marketing = long-term relationships and results

Investing in digital marketing is a huge step in the right direction for your business. But, these strategies don’t return results overnight and they generally tend to ramp up over time. 

So, expect a long-term relationship with your digital marketing company.

The longer you work with them, the more fine-tuned they are to your needs, and the quicker they can get to work producing even better long-term results for you and your business. 

So, whether you choose one of my top recommendations or scout out your own, use the tips and best practices we talked about to make a smart, educated decision… like the future of your business depends on it. 

Because it does!

Have you worked with any digital marketing companies recently? How did it go and did you get the results you hoped for?

The post The 6 Best Digital Marketing Companies of 2020 appeared first on Neil Patel.

The 6 Best Digital Marketing Companies of 2020 Publicado primeiro em https://neilpatel.com

[remelitalia]

The 6 Best Digital Marketing Companies of 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. 

With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. 

The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. 

Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. 

But, it’s not always easy to find those experts when you need them. 

So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. 

Then, we’re going to talk about what makes them great and what to expect when working with them. 

Let’s get started!

The 6 top digital marketing companies in the world

Digital marketing can be done from anywhere in the world. 

So, it doesn’t matter if you’re living in New York and want to work with a company in Houston. Or living in London interested in an advertising specialist in Australia. 

All this freedom does make it difficult to narrow down your choices. 

But this list is a great place to start. 

1. Neil Patel Digital — Best for content marketing and SEO

Let’s face it — consistent content creation and effective content marketing are the banes of a lot of business’s existence. 

Pair that with constantly evolving search engine algorithms and you have a recipe for burnout and frustration (on top of your every-day to-do’s). 

Thankfully there’s an easier way than staying on top of it on your own. 

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. 

We’ve helped businesses like Facebook, Intuit, and Google, as well as small to medium-sized businesses, disrupt their industries with our holistic and authentic approach to content creation and search engine optimization. 

From research to execution to promotion and ongoing optimization, we know a thing or two (or twenty) about helping your brand create the best content for the right people… and putting it in front of them as well.

Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.

Plus, with seven offices around the world, our team is here for you when you need us. 

2. Cubicle Ninjas — Best for brand design and app/website development

You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience. 

But cohesive brand design goes beyond the basics of graphic design best practices and Googling for free information until your eyes gloss over. 

That’s where an experienced specialist comes in and saves the day. 

Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring, and one-of-a-kind branding design paired with the mobile apps and websites brands need to stand out in our online world. 

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. 

Cubicle Ninjas believe the best brands encompass visual, written, and interactive elements to create a cohesive customer experience through every stage of their journey from casual visitors to loyal repeat customers. 

Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story. 

3. Storm Brain — Best for advertising and social media marketing

Social media seemingly changes by the second. 

It feels impossible to keep up with new platforms, updated policies, and ever-changing social media marketing techniques on top of running your business. 

But thankfully, you don’t have to. 

Storm Brain is a digital marketing company specializing in effective advertising campaigns and social media marketing that helps brands of all sizes generate more leads, build brand ambassadors, and make more money with a strong focus on ROI. 

They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries. 

Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels. 

However, they specialize in Facebook and paid social media advertising. 

Their four-step strategic approach centers around your target audience and capitalizes on paid media, owned media, and earned media to ensure your brand is in front of the right people. 

4. Mad Mind — Best for eCommerce development and product branding

As a product-based business, you have different marketing roadblocks than service-based or blogging-based businesses. 

And there are a lot of other branding elements coming into play as well.

Thankfully, Mad Mind is here to help. 

They’re a creative digital marketing studio for both large and small eCommerce brands looking to develop cohesive branding from their website design down to the smallest details of their product packaging. 

Brands like Lyft and Sony Music trust Mad Mind to help them create an impactful brand, attract the right people, and turn them into lifelong paying customers.

Furthermore, they’ve been featured on Shark Tank, The Los Angeles Times, and Vogue. 

From WordPress, WooCommerce, and Shopify development to custom websites and thoughtful eCommerce branding, their team of “marketing geniuses” delivers powerful results and dynamic marketing strategies you can leverage for years to come. 

5. Pop Video — Best for video and visual content marketing

Video and visual content marketing are booming right now. 

But it’s no secret planning, creating, and producing videos feels overwhelming and downright difficult, to say the least. 

The good news is… you don’t have to do it all yourself. 

Pop Video specializes in doing the heavy lifting (read: video creation, execution, repurposing, editing, etc.) for you. 

They know your audience expects more than one-off videos and other types of visual content. And they also believe your business deserves better, as well. They don’t call themselves a “lean, mean, content-generating machine” for nothing. 

Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors, and Mattress Firm to revolutionize the way their audiences consume and interact with digital content. 

However, they don’t just produce great videos. 

They help you create a library of visual assets by repurposing content as well so you can walk away with all the visual content marketing material you need. 

6. Action Rocket — Best for email marketing and design

There’s a reason 93% of B2B brands use email to distribute the content they create — it works. 

But starting your email list and growing it into a database of raving fans and customers isn’t easy. Most businesses know this and do everything they can to avoid it like the plague. 

Good thing you have another option. 

Action Rocket is an email marketing studio leveraging strategic approaches, creative thinking, and in-depth customer journeys to develop results-driven email marketing campaigns. 

Furthermore, they’ve worked with some huge names you may have heard of like QVC, Unicef, and American Express. 

However, they also work with businesses of all sizes anywhere in the world. 

Action Rocket offers courses, workshops, and training as well as world-class email campaign creation services so you can start leveraging one of the most effective forms of digital marketing for your business. 

7 characteristics that make a great digital marketing company

Now you know my top recommendations. 

So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above match what you’re after. These are the key steps in how to pick the right digital marketing agency.

1. A great website and digital marketing strategy

Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy. 

So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.

Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practicing what they preach. 

And if they’re not… move on to a digital marketing company that is.

2. An impressive portfolio

Agencies use their portfolio to show off their best work. 

So, look through their published portfolio pieces to see examples of the types of work they produce for their clients. 

This also gives you an idea of the types of clients they frequently work with. 

Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them. 

Furthermore, look at the list of clients they have to see if you recognize any of the names. 

If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business. 

3. Aligned company culture and core values

It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out). 

Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach? 

Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for. 

Some digital marketing companies use humor and playfulness while others are more serious. 

So, decide what type of experience you want to have and find a company that matches that. 

Example: Would you use the word “disruptive” to describe your brand and vision?

4. A diverse team with appropriate specializations

It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for. 

If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project. 

Or maybe you’re interested in a custom-coded website. 

Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff. 

5. Timely and effective communication

Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company. 

So, it’s important to consider their communication skills and overall customer service before hiring them. 

You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money. 

This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else. 

6. Realistic promises and proven results

Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic. 

Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients. 

If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag. 

Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share. 

7. Real-world client testimonials

93% of consumers turn to customer reviews and testimonials when deciding to buy something. They do this because it helps justify the expense and ensure they’re going to get what they pay for. 

So, you should do the same. 

Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like. 

If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced. 

Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business. 

What to expect from a great digital marketing company

Now you know what to look for, so let’s talk about what to expect when working or partnering with a digital marketing company.

The details of each phase look different for every business out there. But, the fundamentals remain the same regardless of the company you choose to work with. 

Phase 1: discovery and research

The best digital marketing companies want to learn everything there is to know about your business from top to bottom. 

This usually happens through a series of phone calls/zoom chats and detailed questionnaires so they can get to know you and what you’re looking for. They’ll also do a deep dive into your target market, audience, and competition. 

Phase 2: developing a plan of action

Once they know who you are and what you’re looking for, they’ll work with you to develop a detailed timeline and plan of attack to get the job done well and on time. 

Phase 3: executing the plan of attack

Once everyone agrees on the plan, it’s time to start executing. 

Your digital marketing company will work through the process of creating and finalizing everything you both agreed to during phase 2. 

This includes building infrastructure, creatives, ongoing strategies, and anything else you need to achieve the results you’re after. Again, this looks different for different types of projects and the company you’re working with. 

Depending on the complexity of your project, this could take anywhere from a few days to several months (or even a few years depending on the type of partnership). 

Phase 4: results and offboarding

After everything is complete, good digital marketing companies will walk you through the results and outcomes you achieved by working together. 

From there, you’ll discuss the next steps and how to move forward on your own (or what happens next if your partnership isn’t over).

Digital marketing = long-term relationships and results

Investing in digital marketing is a huge step in the right direction for your business. But, these strategies don’t return results overnight and they generally tend to ramp up over time. 

So, expect a long-term relationship with your digital marketing company.

The longer you work with them, the more fine-tuned they are to your needs, and the quicker they can get to work producing even better long-term results for you and your business. 

So, whether you choose one of my top recommendations or scout out your own, use the tips and best practices we talked about to make a smart, educated decision… like the future of your business depends on it. 

Because it does!

Have you worked with any digital marketing companies recently? How did it go and did you get the results you hoped for?

The post The 6 Best Digital Marketing Companies of 2020 appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/digital-marketing-companies/ via https://neilpatel.com

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[delimp-blog]

Tips to boost WordPress Development process

WordPress is a brilliant web development platform. There are no questions about the way that WordPress is the most well known of all the website development platforms accessible in the digital bazaar. WordPress has every one of the qualities that would make it simple for the newcomer to learn. It is also helpful for an experienced web development company which needs to give adaptable solutions for their customers with Word Press development forms.

Why should you update yourself with WordPress tips?

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Hire an expert WordPress theme development services in USA which will deal with all the content prerequisites of your site?

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When you are consistently posting blogs on WordPress development platform, it's especially possible that there are many blog writers on your site. It requires the utilization of the gravatars for better recognition of the author or publisher of the post on the website.

Conclusion:

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The 6 Best Digital Marketing Companies of 2020

email marketing is typically performed

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. 

With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. 

The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. 

Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. 

But, it’s not always easy to find those experts when you need them. 

So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. 

Then, we’re going to talk about what makes them great and what to expect when working with them. 

Let’s get started!

The 6 top digital marketing companies in the world

Digital marketing can be done from anywhere in the world. 

So, it doesn’t matter if you’re living in New York and want to work with a company in Houston. Or living in London interested in an advertising specialist in Australia. 

All this freedom does make it difficult to narrow down your choices. 

But this list is a great place to start. 

1. Neil Patel Digital — Best for content marketing and SEO

Let’s face it — consistent content creation and effective content marketing are the banes of a lot of business’s existence. 

Pair that with constantly evolving search engine algorithms and you have a recipe for burnout and frustration (on top of your every-day to-do’s). 

Thankfully there’s an easier way than staying on top of it on your own. 

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. 

We’ve helped businesses like Facebook, Intuit, and Google, as well as small to medium-sized businesses, disrupt their industries with our holistic and authentic approach to content creation and search engine optimization. 

From research to execution to promotion and ongoing optimization, we know a thing or two (or twenty) about helping your brand create the best content for the right people… and putting it in front of them as well.

Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.

Plus, with seven offices around the world, our team is here for you when you need us. 

2. Cubicle Ninjas — Best for brand design and app/website development

You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience. 

But cohesive brand design goes beyond the basics of graphic design best practices and Googling for free information until your eyes gloss over. 

That’s where an experienced specialist comes in and saves the day. 

Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring, and one-of-a-kind branding design paired with the mobile apps and websites brands need to stand out in our online world. 

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. 

Cubicle Ninjas believe the best brands encompass visual, written, and interactive elements to create a cohesive customer experience through every stage of their journey from casual visitors to loyal repeat customers. 

Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story. 

3. Storm Brain — Best for advertising and social media marketing

Social media seemingly changes by the second. 

It feels impossible to keep up with new platforms, updated policies, and ever-changing social media marketing techniques on top of running your business. 

But thankfully, you don’t have to. 

Storm Brain is a digital marketing company specializing in effective advertising campaigns and social media marketing that helps brands of all sizes generate more leads, build brand ambassadors, and make more money with a strong focus on ROI. 

They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries. 

Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels. 

However, they specialize in Facebook and paid social media advertising. 

Their four-step strategic approach centers around your target audience and capitalizes on paid media, owned media, and earned media to ensure your brand is in front of the right people. 

4. Mad Mind — Best for eCommerce development and product branding

As a product-based business, you have different marketing roadblocks than service-based or blogging-based businesses. 

And there are a lot of other branding elements coming into play as well.

Thankfully, Mad Mind is here to help. 

They’re a creative digital marketing studio for both large and small eCommerce brands looking to develop cohesive branding from their website design down to the smallest details of their product packaging. 

Brands like Lyft and Sony Music trust Mad Mind to help them create an impactful brand, attract the right people, and turn them into lifelong paying customers.

Furthermore, they’ve been featured on Shark Tank, The Los Angeles Times, and Vogue. 

From WordPress, WooCommerce, and Shopify development to custom websites and thoughtful eCommerce branding, their team of “marketing geniuses” delivers powerful results and dynamic marketing strategies you can leverage for years to come. 

5. Pop Video — Best for video and visual content marketing

Video and visual content marketing are booming right now. 

But it’s no secret planning, creating, and producing videos feels overwhelming and downright difficult, to say the least. 

The good news is… you don’t have to do it all yourself. 

Pop Video specializes in doing the heavy lifting (read: video creation, execution, repurposing, editing, etc.) for you. 

They know your audience expects more than one-off videos and other types of visual content. And they also believe your business deserves better, as well. They don’t call themselves a “lean, mean, content-generating machine” for nothing. 

Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors, and Mattress Firm to revolutionize the way their audiences consume and interact with digital content. 

However, they don’t just produce great videos. 

They help you create a library of visual assets by repurposing content as well so you can walk away with all the visual content marketing material you need. 

6. Action Rocket — Best for email marketing and design

There’s a reason 93% of B2B brands use email to distribute the content they create — it works. 

But starting your email list and growing it into a database of raving fans and customers isn’t easy. Most businesses know this and do everything they can to avoid it like the plague. 

Good thing you have another option. 

Action Rocket is an email marketing studio leveraging strategic approaches, creative thinking, and in-depth customer journeys to develop results-driven email marketing campaigns. 

Furthermore, they’ve worked with some huge names you may have heard of like QVC, Unicef, and American Express. 

However, they also work with businesses of all sizes anywhere in the world. 

Action Rocket offers courses, workshops, and training as well as world-class email campaign creation services so you can start leveraging one of the most effective forms of digital marketing for your business. 

7 characteristics that make a great digital marketing company

Now you know my top recommendations. 

So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above match what you’re after. These are the key steps in how to pick the right digital marketing agency.

1. A great website and digital marketing strategy

Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy. 

So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.

Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practicing what they preach. 

And if they’re not… move on to a digital marketing company that is.

2. An impressive portfolio

Agencies use their portfolio to show off their best work. 

So, look through their published portfolio pieces to see examples of the types of work they produce for their clients. 

This also gives you an idea of the types of clients they frequently work with. 

Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them. 

Furthermore, look at the list of clients they have to see if you recognize any of the names. 

If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business. 

3. Aligned company culture and core values

It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out). 

Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach? 

Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for. 

Some digital marketing companies use humor and playfulness while others are more serious. 

So, decide what type of experience you want to have and find a company that matches that. 

Example: Would you use the word “disruptive” to describe your brand and vision?

4. A diverse team with appropriate specializations

It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for. 

If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project. 

Or maybe you’re interested in a custom-coded website. 

Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff. 

5. Timely and effective communication

Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company. 

So, it’s important to consider their communication skills and overall customer service before hiring them. 

You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money. 

This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else. 

6. Realistic promises and proven results

Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic. 

Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients. 

If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag. 

Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share. 

7. Real-world client testimonials

93% of consumers turn to customer reviews and testimonials when deciding to buy something. They do this because it helps justify the expense and ensure they’re going to get what they pay for. 

So, you should do the same. 

Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like. 

If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced. 

Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business. 

What to expect from a great digital marketing company

Now you know what to look for, so let’s talk about what to expect when working or partnering with a digital marketing company.

The details of each phase look different for every business out there. But, the fundamentals remain the same regardless of the company you choose to work with. 

Phase 1: discovery and research

The best digital marketing companies want to learn everything there is to know about your business from top to bottom. 

This usually happens through a series of phone calls/zoom chats and detailed questionnaires so they can get to know you and what you’re looking for. They’ll also do a deep dive into your target market, audience, and competition. 

Phase 2: developing a plan of action

Once they know who you are and what you’re looking for, they’ll work with you to develop a detailed timeline and plan of attack to get the job done well and on time. 

Phase 3: executing the plan of attack

Once everyone agrees on the plan, it’s time to start executing. 

Your digital marketing company will work through the process of creating and finalizing everything you both agreed to during phase 2. 

This includes building infrastructure, creatives, ongoing strategies, and anything else you need to achieve the results you’re after. Again, this looks different for different types of projects and the company you’re working with. 

Depending on the complexity of your project, this could take anywhere from a few days to several months (or even a few years depending on the type of partnership). 

Phase 4: results and offboarding

After everything is complete, good digital marketing companies will walk you through the results and outcomes you achieved by working together. 

From there, you’ll discuss the next steps and how to move forward on your own (or what happens next if your partnership isn’t over).

Digital marketing = long-term relationships and results

Investing in digital marketing is a huge step in the right direction for your business. But, these strategies don’t return results overnight and they generally tend to ramp up over time. 

So, expect a long-term relationship with your digital marketing company.

The longer you work with them, the more fine-tuned they are to your needs, and the quicker they can get to work producing even better long-term results for you and your business. 

So, whether you choose one of my top recommendations or scout out your own, use the tips and best practices we talked about to make a smart, educated decision… like the future of your business depends on it. 

Because it does!

Have you worked with any digital marketing companies recently? How did it go and did you get the results you hoped for?

Youtobe

[reviewandbonuss]

The 6 Best Digital Marketing Companies of 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. 

With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. 

The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. 

Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. 

But, it’s not always easy to find those experts when you need them. 

So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. 

Then, we’re going to talk about what makes them great and what to expect when working with them. 

Let’s get started!

The 6 top digital marketing companies in the world

Digital marketing can be done from anywhere in the world. 

So, it doesn’t matter if you’re living in New York and want to work with a company in Houston. Or living in London interested in an advertising specialist in Australia. 

All this freedom does make it difficult to narrow down your choices. 

But this list is a great place to start. 

1. Neil Patel Digital — Best for content marketing and SEO

Let’s face it — consistent content creation and effective content marketing are the banes of a lot of business’s existence. 

Pair that with constantly evolving search engine algorithms and you have a recipe for burnout and frustration (on top of your every-day to-do’s). 

Thankfully there’s an easier way than staying on top of it on your own. 

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. 

We’ve helped businesses like Facebook, Intuit, and Google, as well as small to medium-sized businesses, disrupt their industries with our holistic and authentic approach to content creation and search engine optimization. 

From research to execution to promotion and ongoing optimization, we know a thing or two (or twenty) about helping your brand create the best content for the right people… and putting it in front of them as well.

Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.

Plus, with seven offices around the world, our team is here for you when you need us. 

2. Cubicle Ninjas — Best for brand design and app/website development

You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience. 

But cohesive brand design goes beyond the basics of graphic design best practices and Googling for free information until your eyes gloss over. 

That’s where an experienced specialist comes in and saves the day. 

Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring, and one-of-a-kind branding design paired with the mobile apps and websites brands need to stand out in our online world. 

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. 

Cubicle Ninjas believe the best brands encompass visual, written, and interactive elements to create a cohesive customer experience through every stage of their journey from casual visitors to loyal repeat customers. 

Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story. 

3. Storm Brain — Best for advertising and social media marketing

Social media seemingly changes by the second. 

It feels impossible to keep up with new platforms, updated policies, and ever-changing social media marketing techniques on top of running your business. 

But thankfully, you don’t have to. 

Storm Brain is a digital marketing company specializing in effective advertising campaigns and social media marketing that helps brands of all sizes generate more leads, build brand ambassadors, and make more money with a strong focus on ROI. 

They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries. 

Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels. 

However, they specialize in Facebook and paid social media advertising. 

Their four-step strategic approach centers around your target audience and capitalizes on paid media, owned media, and earned media to ensure your brand is in front of the right people. 

4. Mad Mind — Best for eCommerce development and product branding

As a product-based business, you have different marketing roadblocks than service-based or blogging-based businesses. 

And there are a lot of other branding elements coming into play as well.

Thankfully, Mad Mind is here to help. 

They’re a creative digital marketing studio for both large and small eCommerce brands looking to develop cohesive branding from their website design down to the smallest details of their product packaging. 

Brands like Lyft and Sony Music trust Mad Mind to help them create an impactful brand, attract the right people, and turn them into lifelong paying customers.

Furthermore, they’ve been featured on Shark Tank, The Los Angeles Times, and Vogue. 

From WordPress, WooCommerce, and Shopify development to custom websites and thoughtful eCommerce branding, their team of “marketing geniuses” delivers powerful results and dynamic marketing strategies you can leverage for years to come. 

5. Pop Video — Best for video and visual content marketing

Video and visual content marketing are booming right now. 

But it’s no secret planning, creating, and producing videos feels overwhelming and downright difficult, to say the least. 

The good news is… you don’t have to do it all yourself. 

Pop Video specializes in doing the heavy lifting (read: video creation, execution, repurposing, editing, etc.) for you. 

They know your audience expects more than one-off videos and other types of visual content. And they also believe your business deserves better, as well. They don’t call themselves a “lean, mean, content-generating machine” for nothing. 

Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors, and Mattress Firm to revolutionize the way their audiences consume and interact with digital content. 

However, they don’t just produce great videos. 

They help you create a library of visual assets by repurposing content as well so you can walk away with all the visual content marketing material you need. 

6. Action Rocket — Best for email marketing and design

There’s a reason 93% of B2B brands use email to distribute the content they create — it works. 

But starting your email list and growing it into a database of raving fans and customers isn’t easy. Most businesses know this and do everything they can to avoid it like the plague. 

Good thing you have another option. 

Action Rocket is an email marketing studio leveraging strategic approaches, creative thinking, and in-depth customer journeys to develop results-driven email marketing campaigns. 

Furthermore, they’ve worked with some huge names you may have heard of like QVC, Unicef, and American Express. 

However, they also work with businesses of all sizes anywhere in the world. 

Action Rocket offers courses, workshops, and training as well as world-class email campaign creation services so you can start leveraging one of the most effective forms of digital marketing for your business. 

7 characteristics that make a great digital marketing company

Now you know my top recommendations. 

So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above match what you’re after. 

1. A great website and digital marketing strategy

Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy. 

So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.

Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practicing what they preach. 

And if they’re not… move on to a digital marketing company that is.

2. An impressive portfolio

Agencies use their portfolio to show off their best work. 

So, look through their published portfolio pieces to see examples of the types of work they produce for their clients. 

This also gives you an idea of the types of clients they frequently work with. 

Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them. 

Furthermore, look at the list of clients they have to see if you recognize any of the names. 

If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business. 

3. Aligned company culture and core values

It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out). 

Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach? 

Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for. 

Some digital marketing companies use humor and playfulness while others are more serious. 

So, decide what type of experience you want to have and find a company that matches that. 

Example: Would you use the word “disruptive” to describe your brand and vision?

4. A diverse team with appropriate specializations

It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for. 

If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project. 

Or maybe you’re interested in a custom-coded website. 

Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff. 

5. Timely and effective communication

Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company. 

So, it’s important to consider their communication skills and overall customer service before hiring them. 

You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money. 

This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else. 

6. Realistic promises and proven results

Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic. 

Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients. 

If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag. 

Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share. 

7. Real-world client testimonials

93% of consumers turn to customer reviews and testimonials when deciding to buy something. They do this because it helps justify the expense and ensure they’re going to get what they pay for. 

So, you should do the same. 

Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like. 

If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced. 

Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business. 

What to expect from a great digital marketing company

Now you know what to look for, so let’s talk about what to expect when working or partnering with a digital marketing company.

The details of each phase look different for every business out there. But, the fundamentals remain the same regardless of the company you choose to work with. 

Phase 1: discovery and research

The best digital marketing companies want to learn everything there is to know about your business from top to bottom. 

This usually happens through a series of phone calls/zoom chats and detailed questionnaires so they can get to know you and what you’re looking for. They’ll also do a deep dive into your target market, audience, and competition. 

Phase 2: developing a plan of action

Once they know who you are and what you’re looking for, they’ll work with you to develop a detailed timeline and plan of attack to get the job done well and on time. 

Phase 3: executing the plan of attack

Once everyone agrees on the plan, it’s time to start executing. 

Your digital marketing company will work through the process of creating and finalizing everything you both agreed to during phase 2. 

This includes building infrastructure, creatives, ongoing strategies, and anything else you need to achieve the results you’re after. Again, this looks different for different types of projects and the company you’re working with. 

Depending on the complexity of your project, this could take anywhere from a few days to several months (or even a few years depending on the type of partnership). 

Phase 4: results and offboarding

After everything is complete, good digital marketing companies will walk you through the results and outcomes you achieved by working together. 

From there, you’ll discuss the next steps and how to move forward on your own (or what happens next if your partnership isn’t over).

Digital marketing = long-term relationships and results

Investing in digital marketing is a huge step in the right direction for your business. But, these strategies don’t return results overnight and they generally tend to ramp up over time. 

So, expect a long-term relationship with your digital marketing company.

The longer you work with them, the more fine-tuned they are to your needs, and the quicker they can get to work producing even better long-term results for you and your business. 

So, whether you choose one of my top recommendations or scout out your own, use the tips and best practices we talked about to make a smart, educated decision… like the future of your business depends on it. 

Because it does!

Have you worked with any digital marketing companies recently? How did it go and did you get the results you hoped for?

The post The 6 Best Digital Marketing Companies of 2020 appeared first on Neil Patel.

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Magento vs Shopify-what are the differences?

It is really important to choose the right platform for your online store. This is a foundation for the success of your eCommerce business. As the demand is high, there are many different platforms out there. However, Magento and Shopify are the two biggest ones. As a matter of fact, Magento vs Shopify has been a debate for the top name in the market. In this article, we will differentiate these two platforms so that store owners can decide which one is the best eCommerce platform for their needs.

Magento vs Shopify-what are the differences?

#1: Magento is more popular than Shopify

Magento eCommerce platform is more popular and widely used. Although both platforms have helped build successful business, there are plenty of big businesses that use Magento eCommerce, for example, Nike, Rosetta Stone, Olympus, and Ghirardelli. But that doesn’t mean Shopify is losing the battle for big business. There are a few big ones that are using Shopify, including Tesla and the store of Los Angeles Lakers. However, the majority of Shopify’s users are small and mid-sized businesses. 

#2: They use different coding languages

Magento and Shopify use different coding languages. While Magento eCommerce uses PHP as its coding language, Liquid is what Shopify uses. In addition, Magento is open source, which means the source code is freely available and you can modify them. But proprietary code of Shopify can’t be modified. Also, the template code can be altered with Magento to suit the needs of the store, but you can’t do it with Shopify. Users need to seriously consider these factors as they decide how successful your business can be.

Magento and Shopify use different code languages

With that being said, Shopify is more suitable for simple stores, and Magento is ideal for more complex ones because they might require to change the source code for advanced functions.

#3: Magento has a larger and active community

As Magento is more popular, there is no surprise when you look at the wealth of its community. It allows Magento developers to create solutions for a vast number of user needs. Beginners can learn more about Magento eCommerce platform with a number of resources. Also, it is easy for you as a business owner to find a capable developer to work with. Any Magento user can go through Magento to find help, or access support and maintenance services.

#4: Magento is scalable and has better capability

Magento eCommerce platform is more suitable for large-scale stores with many products. If you are looking to open a small business, you should opt for Shopify. However, Magento is a better choice for you to grow an online business with more flexibility.

In addition, Magento is a robust tool with more than 5,000 add-on extensions, including free and paid ones. On the other hand, Shopify has over 100 apps and add-ons. So you know who wins when it comes to capability.

Using Magento, store owners can upgrade their online business anytime through the extensions. For example, the extensions enable you to add custom coupon error messages or multiple employee logins. Magento users can control every aspect of their website. Also, you can create and manage a few stores using the same admin panel. Most business owners would value this feature, depending on their goals.

Apart from that, Magento users are also offered more frontend features such as coupon codes, wish lists, order status modules, giftcards, customer dashboards, related products, and more.

#5: Shopify is easier to use

Shopify is perfect for non-developers. Shopify users won’t have many problems using the platform and it doesn’t take them a lot of time to set up their online shop after signing up. You can even use Shopify’s website-building tool to customize your store features in-house.

However, it doesn’t mean that Magento is difficult to use and you can’t use the platform if you are not a developer. Magento has been offering ready-made extensions for users, which makes Magento a lot easier to work with. In case you have any problems, contact CO-WELL ASIA to find your solutions.

Shopify platform is easier to work with

The new version of Magento also comes with a user-friendly admin panel. It’s simpler and easier for admin to sort customers, access advanced reports, or market products, etc. Without the need of advanced development skills, users can completely manage their stores.

Also, as an admin, you can accomplish more tasks in a short time, which is perfect for those who have long to-do lists. You can even manage eCommerce stores anytime, anywhere with optimization for various screen sizes.

#6: Expense for using Magento and Shopify

Using Shopify, users don’t have to pay for hosting service, but you have to pay a monthly subscription fee. If you first start using the Shopify software, you are given a free trial, but you have to pay after that. The price for a basic store is US $29/month, for a pro store is US $79/month and for an unlimited store is US $179/month.

Shopify provides users with access to more features like abandoned cart recovery, gift cards, and advanced reporting if they pay more per month. Meanwhile, if you use Magento eCommerce platform, you can add these features for significantly less per year. A complete abandoned cart recovery solution provided by CreativeMinds costs you only US $39/year with support and upgrades.

Shopify users will be charged transaction fees if they make payments through PayPal, Braintree, and Authorize.net. Every time you make a transaction, Shopify will take a cut from it. The more months you subscribe, the lower transaction fees you will be charged. However, users can use Shopify’s direct payment gateway to avoid these fees.

Meanwhile, Magento users can download the Community Edition for free. This is a great deal for both developers and small businesses. However, Magento is a self-hosted solution, so a third-party hosting service is necessary and users will have to pay for it. And with Magento, users can choose their hosting solution. The price of hosting service ranges from US $3.95 USD (SiteGround or HostGator) to over US $100. Depending on their needs and finance, they can choose a solution that they want and are willing to pay for. A good hosting service will affect site speed, storage, and the number of products your online store can handle. So be wise!

For both Magento and Shopify, you will have other potential costs such as the cost of any add-ons. Also, Magento users may need to pay for the services of a developer to set up and manage the store.

#7: Magento offers flexible design options

In order to create a successful online store, you need a unique brand with attractive design. You can find plenty of free and premium themes from both Magento and Shopify. The themes are responsive and function on different screen sizes. Keep in mind that more people are using their mobile devices to shop online, so it is important for you to have a mobile-friendly online store.

Users can create beautiful sites with Magento eCommerce platform

However, Shopify themes don’t allow for a lot of adjustments. Users can change colors and fonts, but they can’t fully customize themes. This will be a possible issue for store branding. Magento users are allowed to drag and drop visual editing. So even if you are not a coder but you use Magento eCommerce platform, you can create beautiful sites.

#8: Magento has better SEO scores

SEO scores play an important role in expanding your business. If it is easy to find your stores and products via Google or other search engines, your store is more likely to get more online purchases. The SEO capabilities of your platform help drive organic traffic to your online store.

According to a study which focuses on SEO scores of 16 shopping cart platforms, Magento ranks number 1, followed by Shopify and Woocommerce. The scores are close. Check  how to optimize SEO for  Magento.

#9: Shopify has slightly better speed

SEO is an important factor, so is website speed. This is also a determinant of whether customers buy from your store. If customers have to wait for a long time for pages to load, they are likely to move to another website.

The faster your online store responds, the more customers you have, therefore, the more successful your business becomes. Magento users used to describe the platform to be slow. However, the new version, Magento 2, performs an average of 20% faster.

#10: Magento vs Shopify: which one has good checkout?

It is crucial for an online store to have a quick and user-friendly checkout. The Magento 2 checkout process is full of exceptional features. It is automatic, free of distraction and more. Also, Magento separates shipping and payment information to avoid confusion.

Meanwhile, Shopify checkout is also a great process with the semi-recent introduction of a one-page responsive checkout. However, Shopify business owners who have lower tier pricing plans can not view real-time shipping rates, which is inconvenient for their customers.

In conclusion, it is not easy to determine which one is the winner in this Magento vs Shopify battle. Depending on your goals, budget and expertise, you can decide which platform is the best for your business. If you are still confused, please contact CO-WELL ASIA to look for help from experts.

Bài viết Magento vs Shopify-what are the differences? đã xuất hiện đầu tiên vào ngày Cowell Asia.

source https://co-well.vn/en/tech-blog/magento-vs-shopify-what-are-the-differences/

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Ecommerce Product Releases: November 16, 2018

Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on search analytics, payment options, augmented reality, artificial intelligence for social media, and holiday sales.

Got an ecommerce product release? Email releases@practicalecommerce.com.

Ecommerce Product Releases

Facebook opens pop-up stores for the holidays. Facebook is opening its first small business pop-up concept in nine Macy’s locations across the United States to bring 100 small businesses and digital-native brands on Facebook and Instagram into retail stores for the holiday shopping season. The pop-ups will take place in The Market @ Macy’s in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco, and Seattle through early February. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space.

Market @ Macy’s

Acquia, BigCommerce partner to accelerate content for commerce initiatives. Acquia and BigCommerce have announced a partnership to make it easier for brands to take advantage of cloud-based commerce and content solutions. Merchants can now tap into the open source content management system Drupal and BigCommerce’s ecommerce platform for catalog, order, and customer data.

WooCommerce partners with Codisto. WooCommerce has announced a partnership with multichannel solution provider Codisto to enable WooCommerce merchants to connect their stores with Amazon’s and eBay’s network of over forty online marketplaces. “WooCommerce Amazon and eBay Integration” is available for a free 30-day trial from the official WooCommerce marketplace with paid subscriptions starting at $29 per month.

Vertebrae introduces a new augmented reality shopping experience for retail. Vertebrae, a producer of 3D and augmented reality solutions, has announced the launch of Axis, an augmented commerce platform for retail. With Axis, retailers can transform their existing site with 3D and AR experiences that allow customers to visualize and try out any number of virtual products as they research and buy.

Vertebrae

eBay launches seller-initiated offers. eBay is adding the ability for sellers to make offers to potential buyers who are watching their items. The feature is being tested with a small group of sellers. Test group members select “Offer to Watchers” on the active listings page to see eligible listings. eBay is also adding the ability to edit listings directly from the active listings page in Seller Hub.

eBay adds home services through partnerships. eBay has announced new partnerships with Handy, Porch, and InstallerNet to enable eBay shoppers to buy installation services along with products. Installation and assembly services will be presented at checkout; if selected, eBay will follow-up with emails from the partner so the customer can schedule the service.

Amazon expands free shipping to everyone for the holiday season. For a limited time this holiday season, all Amazon customers can enjoy free shipping with no minimum purchase amount on orders that will arrive in time for the Christmas holiday. Plus, Prime members can shop with free Same-Day Delivery, now available on more than 3 million items. Additionally, Prime members in more than 60 cities can receive delivery in as little as an hour from Whole Foods Market through Prime Now.

Etsy adds on-site search analytics. Search analytics is now available to all Etsy sellers. Etsy began rolling out the tool on October 9 but recalled it after sellers complained that they were receiving inaccurate data. Etsy search analytics is different than Etsy Stats, which will continue to be available. Search analytics focuses on traffic coming from Etsy’s search engine, while Stats provides information about traffic from all sources.

Etsy

Magisto launches Chant to help businesses on social media. Magisto, an AI-powered video creation and marketing platform, has released Chant, an app to help businesses boost their growth on social media. Chant offers content ideas, customizable video production, and native distribution and engagement insights to power social media marketing for small businesses. Chant takes users’ goals and needs and helps to select the right content template, offering recommendations, ideas, and suggested content. Chant templates can then be edited and customized with brand colors, logos, captions, and intuitive storyboard editing.

BigCommerce adds support for Venmo and Masterpass. BigCommerce merchants using Braintree can now present a more intelligent personalized checkout experience, providing customers the option to choose from multiple payment options, including Venmo and PayPal Credit. When shoppers have Venmo enabled as a payment method on their mobile devices, it will automatically appear alongside other supported payment types. By adding Masterpass by Mastercard as a payment option, BigCommerce merchants gain advanced payment security, while making the checkout experience more convenient for consumers. Masterpass stores all payment information including card details, shipping information, and payment preferences, shortening the path to purchase.

Sensai launches AI-powered social media marketing for small businesses. Sensai has launched its core product, an artificial-intelligence-powered social media marketing solution for small businesses. Sensai lets businesses and creators maintain control over their social media accounts while providing actionable recommendations. Professional-tier customers receive a full social media strategy developed by experts assisted by AI, with personalized daily content calendars. Sensai also provides feedback on past posts to help businesses understand why the posts performed well or poorly, to improve.

Sensai

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SynergyTop provides woocommerce development services in San Diego, Los Angeles. Hire the best woocommerce developers who bring out of the box solutions for easier yet powerful business solutions. They offer immense functionality with easy integration, data control, tailored checkout process, customisable inventory, marketing & seo solutions, customer management for your website growth. Contact: 619-349-4911 for more information.

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Hey - Pat from StarterStory.com here with another interview.Today's interview is with Danielle Vincent of Outlaw Soaps, a brand that makes unique soaps.Some stats:Product: Soaps.Revenue/mo: $23,000Gross margin: 57%Started: March 2013Location: Grass Valley, CaliforniaFounders: 2Employees: 2Get ready, this is a long one :) but super, super valuable stuff packed in here about running an online brand:Hello! Who are you and what business did you start?Howdy! Thanks for having me here!Outlaw Soaps was born from a love of adventure trapped in my heart, trapped inside a cubicle. I was working at the Oprah Winfrey Network in Los Angeles, and cubicle life was becoming increasingly difficult for me to maintain. I often got started with my day before dawn, and got home after dark. My life felt like an endless march toward an uncertain and undesirable destination: 401k? Retirement? The joy of going home and never leaving? These things didn’t really appeal to me at all.Instead, my husband Russ and I craved adventure. We were involved in the Burning Man culture, so much of our adventurous pursuits involved heading out to the desert and making big art, then burning it.On our honeymoon, we picked up a single bar of soap from a farm store. I smelled it every morning (and refused to use it -- I still have it to this day) and it reminded me of our wonderful honeymoon, of staying in a cabin in the woods, of walking on the beach, of the general wonderfulness of our adventure.One morning, I looked at the ingredients of the soap and was surprised to find that it was only a few ingredients. In talking with people, we started opening up to the concept that we could probably make cold process soap quite easily, and that we could make it smell like anything we wanted. So… why not make it smell like the things we loved? Things like campfire, leather, and whiskey.We started making the soap in January of 2013 and launched our business in March of the same year, with a meager $13.72 of supplies from the grocery store (I think our total start-up costs were a couple hundred dollars).We got a pretty big order from Fab.com right out of the gate, and in a dizzyingly (and, in retrospect, confusingly) optimistic move, I quit my full time job and dove head-first into the soap business.It only took us a year to crash into our best selling product (and the one that kind of encompasses the concept of our brand): Blazing Saddles.It smells like a tack room after a gunfight: leather, gunpowder, sandalwood, and sagebrush. Really, a cowboy / western scent for people who love the raw ruggedness of the Wild West.Over the years, we created many products in our most popular scents. Right now, we have bar soap (of course), body wash, solid cologne and (brand new) spray cologne, lotion, and hand soap, plus a set of alcohol-flavored lip balms.In the past 12 months, we made an average of $23,000/month. We make about a third of our annual income in the last 3 months of the year. Christmas is a biiiig deal for us.More important than the money, though, we’ve made so many friends from our customers and business contacts from the business. 46% of our website orders are from repeat customers. Once someone joins the Outlaw gang, we strive to be their sidekick for the long haul. We often hear from customers that our customer service is the best they’ve ever experienced. I think this is because we’re absolutely emphatic about ensuring the satisfaction of our genuinely incredible customers, no matter what.We feel like our Magnificent Seven Outlaw Values really define us as a company and give our customers a good reason to be loyal to us. (in addition to fantastic product, of course)What's your backstory and how did you come up with the idea?In retrospect, I’m pretty sure no one else has the foolishness we had in the start of our business. But, you know, it worked out ok…So, first, let me say that we had never made soap before we decided to start a soap company. Yeah, seriously.My friend and mentor, Deb, said to me one day, “Danielle, lots of people are going to tell you that you can’t sell soap until you’ve been making it for a year. Don’t listen to them.”I’m so grateful for her kind words of advice and encouragement… but the hurdles weren’t overcome yet. We still had to actually make the soap to sell.Aside from that big Fab order, almost no strangers bought our soap in the first year. I remember the first >$100 order we got, which from a fricken’ celebrity, Baxter Holmes, a sports writer for ESPN. I think we just about lost our minds on that day. He tweeted about our Bacon Soap, which caused a minor twitterstorm of “what the hell?” and “why would they?”Because Bacon Soap. That’s why.After I quit my job, Russ was working as a handyman, but the soap business wasn’t really making any money yet. We were always sold out and experiencing stock issues. Our quality, admittedly, wasn’t that awesome because we were still learning to make soap. Heck, I was still writing every label by hand.It was, let’s say, not a super business model.And we had zero money. I pulled money out of my 401k (penalties be damned) until there wasn’t any more there. I applied for credit cards. We lived on credit cards.Those were lean and terrifying times.In February of 2014, less than a year after we founded our business, I wrote the blog post “There’s no difference between flying and falling, until the end,” where you can really read the sadness, confusion, and desperation in my voice.“I'm flailing. I'm spinning out,” I wrote.Our friends rallied around our little business and bought us a bunch of supplies through a Kiva loan.Lots of people think I was a strong and powerful force in those early days, but I was hella terrified.And that’s what I want to get across in this interview: It’s ok to be terrified. It’s ok to feel like you’re going to throw up for the first couple years. It does get better.Describe the process of designing, prototyping, and manufacturing the product.These days, Russ heads up all the production. We have a set and predictable development process for new products:Get the concept from our customers (like I said, they’re very smart, and we’re very democratic).In January, at our annual meeting, we go over the products that have been submitted to see if they fit with our concept (for example, bath salts aren’t going to do well with our ultra-active crowd).For the 3 - 5 products that pass muster, we make a small test batch and send to a small test group, which we get from our newsletter list.If those tests are successful, we send them in our next subscription box, which is a bi-monthly box of Outlaw Soaps products exclusive to the subscription box subscribers.People often post commentary of their new products in our Outlaw Soaps Labs Facebook Group, and we take that commentary to heart.We start the product design phase after that, where we evaluate the types of packaging that might be appropriate for the product.We enlist the designer to design the label/box for the product and go through the rounds of design and revision.Design proofs come back from the company and we give a go/no-go.After the “go” is given, we hit refresh on the tracking page about 100 times (you know what I’m talkin’ about).We send the final products to Products On White Photography for press-ready photos.I write the descriptions and take some “lifestyle” photos of the products in fun and interesting environments.We post the new white photos to the website and Amazon.We send the new products to our wholesale sales rep.Since most of our stuff is made in-house, we had to come up with a way that we could do product testing (without testing on animals). We found that our Clean Getaway Subscription Box Subscribers are more than happy to get our untested products early and let us know what they think.here’s an example of an early subscription box productDescribe the process of launching the online store/business.Basically, all I knew when we started Outlaw Soaps was website work, so starting a website was a no-brainer. I didn’t know production, I didn’t know business, I didn’t know sales… but I knew websites, and I could write.We started with just a straight HTML site. I don’t even remember how we took orders… it might have been a PayPal link. So ridiculous.The first day of our launch, someone (one of my friends) tipped off Laughing Squid to our Unicorn Poop Soap. If you look at the photo, it’s absurdly amateurish. That first batch was made in a pyrex baking dish and scooped out with a spatula. We over-colored it and parents were sending us photos of their kids using them as bath crayons (which, for the record, they totally worked).Regardless, it sold out in the first 2 hours of launch. We were officially off to the races!!After that, we went on to WordPress with a WooCommerce plugin.Our second Christmas in business, our WordPress website went down for 3 days because of a problem with our hosting company. I think we lost more than a thousand dollars at a time when we really didn’t have a thousand dollars to lose.After calculating how much money we lost on those three down days, I decided to invest in Shopify. It’s expensive, but it’s a fully managed platform, meaning that if your website breaks at 3:00 in the morning and you’re in Paris, you can hop on a web chat with a friendly support specialist and they’ll help you get back online.I think of Shopify less of an investment in our website business, and more of a free pass to a good night’s sleep.By the time we went to Shopify, strangers made up the majority of our customers.I feel like it’s really nice that friends and family support early businesses, but there should be absolutely no obligation, implied or implored. The last thing I want to do is alienate friends because they aren’t interested in our admittedly niche product.Our mission since the very beginning of the business has been to find our right customers wherever they are, and build the most frictionless buying experience possible. We want our customers to buy our soap so easily that they forget they’ve done it (which is why we launched subscription boxes in 2014)Since launch, what has worked to attract and retain customers?Despite our very technically savvy customers, we’ve found that plain old weekly email marketing and good SEO drives the majority of our orders. As I mentioned, once we have a customer, we tend to keep them, so we’ve been really interested in gaining new customers!In order to drive content for the newsletter and also boost SEO, I am very rigorous about keeping our blog: Life in the Soap Lane. About 20% of our website orders come from search engines, so I have a huge incentive to keep our SEO hygiene solid.In the past year, I did a little (unintentional) experiment about what would happen if I stopped blogging, and our sales and traffic absolutely got punched in the gut. [sad trombone]Side note: I did finish my first book, which is called You-Nicorn and you can find it on AmazonWhat was I doing that was working so well before my little sabbatical? First and most importantly, I was engaged with our customers. Our customers are delighted to hear about us as a company, about our product development, etc. We get lots of our best product ideas from our customers.EmailsIn my emails, I am always a person writing as myself: Danielle Vincent, Bosslady of Outlaw Soaps. I don’t pretend to be doing anything I’m not… the email is clearly a mass email (no “Hi [first name], How are you?”), but I’m personable and I write frankly about our little company, express our excitement about a product, recount a particularly amazing product review, ask if people have a band (and if they do, would they share their music with us?), and generally be a human being running a company.It’s amazing what kind of connections you can build by being yourself.And I try to keep a regular weekly cadence. Weekly? Yes, it seems like a lot, but we’ve found this is a good sweet spot.I wrote an article for GoDaddy about how to tell your brand story on your website. In the article, I talk about a business’s story being their core differentiator from the bazillions of other companies and manufacturers out there.When people buy from our website (which is how we get most of our subscribers - there’s a box that’s pre-checked that can be unchecked which subscribes people to our newsletter), they’re kind of subscribing to the story of a small business in America -- just some likeable people trying to make a go of it in a rural California town.And that story comes out weekly, and is told with products.We offer incentives and new product launches in our newsletter, too, since I know that being subscribed to a newsletter is a burden for people. Last month, for example, we offered a limited edition and hand-numbered run of our spray colognes just to newsletter subscribers. They sold out within a few hours! So now, people are sure to open our emails right away so they don’t miss out on the specials (which I’m pretty sure is good for deliverability).SEO and BloggingIn terms of blogging, geeze, I blog about anything (well, anything related to the business). I write about everything from a [pictorial tour of our workshop (complete with happy employees) to [our journey to sustainable packaging. Heck, I even wrote about [how the Dollar Shave Club changed how I see marketing and business. Is the Dollar Shave Club a competitor? Maybe kinda, but not really. And I think this stuff is really interesting, and think our customers might, too.But at the end of the day, ALL content is content, and good content is good SEO. For example, I wrote a blog post solely dedicated to our best body wash reviews. That’s a post that was suggested by a keyword tool, and I’m happy to oblige!I have a very rigorous content calendar and I can’t always keep up, but it’s good to know if my well of brilliance is bone dry, I can grab a sip from my vast supply of brainstormed (and even crowdsourced) blog posts:Our content calendarPeople sometimes say it’s hard to come up with content… I pull a lot of ideas from keyword generators, see what people are commenting on our Instagram and Facebook accounts, and generally take cues from anywhere I can find them. I have a lot of content flashes throughout the day, so my planner has a random ideas page and I just jot them down there, and transfer them to the editorial calendar later.There’s an old saying that if you have a hard time coming up with 1 idea, come up with 10 ideas. If you have a hard time coming up with 10 ideas, come up with 100 ideas.This isn’t meant to make you crazy, it’s just easier to have a bunch of ideas and pare them down to a select few good ones than it is to have one flash of brilliance.Don’t worry about lightning in a bottle, just go outside and look at the sky.We do a fair amount of social media marketing and I think our monthly Facebook ad spend is about $400/mo - really below what I’d consider to be the best practices of Marketing: 10% - 15% of gross revenue. But we just haven’t had the expertise or resources to do any better.We’re hoping to change that next year. I do all the social media myself and it’s quite a task.To be honest, we really want to do better at marketing. I feel like it’s a huge missed opportunity for our very social-worthy product.How are you doing today and what does the future look like?I’d say that how we’re doing now, in our 5th year, does validate the original business premise:there are a bunch of rowdy, kick-ass people who are underserved by the current personal care options available, and when we get in front of our customers, they recognize us, we recognize them, and it’s loooooove.That said, money is always tight. This weird fantasy I had of having customers and making tons of money and never worrying about anything ever again turns out to be totally unfounded in reality. We have been profitable since our first year, but in the past two years, we hired a couple people and our revenue still has to grow to catch up to their level.Our gross margins across all our sales channels and products is about 57%.Personal care has not historically had great margins, and as we move more into the grocery market, margins get slimmer (we distribute through UNFI, who takes 18% - 20% of our wholesale price). Because grocery margins are so slim, we’ve had to re-evaluate our strategy for grocery stores, and now practically cover it as a “marketing expense.” We cover costs, overhead, and labor, but there’s almost nothing on top of that.Even though our products are on the higher end of price, we still barely break even. When people tell us that they think our prices are too high (which happens), we just have to grin and bear it. There’s no way to cut our prices without cutting our costs, and right now, we don’t have the volume to cut costs.So yeah, we can still sell a lot of product and only come away with a little money. The economies of small business really are surprising.For people who are starting out small manufacturing businesses, be sure to calculate the number of items you need to make and sell per month in order to break even. Can you make that? Can you sell it at a price that’s attractive to your target market? Will you need to up-scale your target market in order to have customers at that price point?As it turns out, a person has to sell a lot of soap to break even.Last year, we got an SBA-backed loan to expand our business, and next year, we’ll be seeking our first round of venture funding (know anyone with $500,000 and the desire to smell like campfire in the morning?).On the other side, though, we are expanding our relationship with Whole Foods, pitching the primary military store distributor, and, truly, the future is incredibly bright. We’re about 3 weeks away from launching our new (and totally gorgeous) spray cologne, and, of course, the holiday season is nearly upon us.These days, we have a diverse set of distribution channels. I found that having just one revenue channel puts us at unnecessary risk.The rough breakdown of our distribution channels is as follows:Amazon - 40%OutlawSoaps.com - 30%Grocery- 10%Wholesale - 10%Subscription - 10%We immediately embraced Amazon as a sales channel because I feel like Amazon is going to take over the world. I recorded a quick video overview of Amazon and how the Fulfillment by Amazon works.Next year, as I mentioned, we’re hoping to expand our grocery and even get into the Military Exchange, which includes 3,500 stores worldwide. This will represent a big step for us as a company, and we have been discussing what that will look like… but as Richard Branson says, “Screw it, let’s do it.”We try never to lose sight of the fact that business -- and especially our business -- is supposed to be fun. We always try to put a bit of ourselves and our humor into everything we do, and we have hired a great couple of employees who are full of love and laughter. It’s really great to be surrounded by fun, responsible, awesome people.Through starting the business, have you learned anything particularly helpful or advantageous?Absolutely. ABSOLUTELY. It’s this: If you can recover from a mistake, don’t even look at it twice. It’s not worth wringing hands about or speculating over what went wrong, you just have to move on. Business doesn’t have time for a pity party. Acknowledge the error and move on.In the beginning, every day felt like a barrage of self-criticism. These days, I try not to even think twice about a problem. It has been a very useful life skill overall, I’ll tell ya.The other thing I have learned is that our products aren’t for everyone. If 5% of people like our products, that’s superb. The global men’s grooming market is going to exceed $21B in 2018. If we can entrance just 5% of those customers, that’s still more than $1B/year!And heck, our products appeal to both men and women. So that’s like… well… MORE than “more than $1B.” I’m not going to do the math, but it’s huge.Ridiculous hubris? Perhaps.A worthy goal? Hell yeah it is.What platform/tools do you use for your business?Shopify! I will always be a Shopify loyalist. They are an essential member of the Outlaw gang.Quickbooks Online: Industry standard, but I’m a fan. I go to the Quickbooks Connect conference every year to keep up with updates and small business news.Stamps.com: Buggy as hell, but it’s what we have.SproutSocial: Pre-programs social media in an adjustable queue rather than a calendar, so I can just stack and publish messages easily. If I need to push a tweet or FB post further out, I just drag it further back in the queue.HubSpot: We’re currently using a trial of HubSpot and I imagine we’ll likely transition to them next year. They’re so expensive, though.In terms of productivity, I have a very huge and elaborate system that I’d be happy to share with anyone who wants to know. It’s too complicated to describe in this interview, though.What have been the most influential books, podcasts, or other resources?Gary Vaynerchuk and Tim Ferriss are both excellent reading and speakers. They market themselves incredibly well, and are very free with their information.I actually wrote a blog post a couple years ago about my favorite business books. The list was written before Gary Vaynerchuck’s Ask Gary Vee and Tim Ferriss’s Tools of Titans, so it doesn’t include those two, but I’d consider them required reading.In terms of breadth of information, anything Chris Brogan puts out is solid. He talks about pretty much anything an aspiring marketer needs to know. He’s humble, sweet, interesting, and brilliant.I wish there were more women writers of this stuff… which really, I guess probably could be my next book (my first book, YOU-NICORN: 30 days to find your inner unicorn and live the life you love, is out now).Advice for other entrepreneurs who want to get started or are just starting out?Don’t expect that you have to know everything you need to do in order to get started. Accept that it will likely be a colossal mess and a wild ride, but that doesn’t make it any less worthy of an endeavor.“I never said it would be easy, I only said it would be worth it.” - Mae WestOver the years, I have suffered many crises of faith about our product line. Hearing “No” 95% of the time is a very discouraging thing (remember, we’re only going for 5% of the men’s grooming market, so that means 95% of people probably won’t like us). But you just keep going, no matter what.I’ve often said that sometimes the person who wins the rodeo is just the person stubborn and balanced enough to stay in the saddle the longest.Are you that stubborn and balanced? These are learned traits, so if you’re not now, get focused on being stubborn and balanced.Are you looking to hire for certain positions right now?We’ll be hiring some positions next year. Follow us on Facebook and we’ll post ‘em there.We’ll be looking for:Marketing manager (can be remote)Logistics manager (local)Assistant (local)Press outreach (can be remote)Sales manager (local)Where can we go to learn more?We’re on Facebook and Instagram primarily, with an occasional Twitter appearance.Liked this text interview? Check out the full interview with photos.

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