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szopenhauer · 5 years ago

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People do you live with - are they related to you? they are indeed

Have you ever had to have surgery before? What was this for? not yet

Are you listening to any music right now? What song is it? just finished, got tired/bored of it

Who did you last hug? When did this hug take place? Where? my mom, today, home

Who was the last person to play with your hair? Are they cute? my gf, yes

Do you enjoy shopping? Who do you usually go shopping with anyways? yes, mostly looking at stuff, dad

Are you afraid of thunderstorms? What exactly makes you afraid of them? nah

What color are the shutters on your house by the windows, if there are any? we don’t have shutters

Do you enjoy talking smack to those annoying telemarketers? Is it funny? I disconnect immediately

Do you need spellcheck in order to spell things correctly? usually not Do you do too many surveys? How many have you done today? yeah but it’s smth that keeps my mind occupied in those stressful times and I enjoy it for fun - you don’t have to read them if you don’t want to, let me do what I want to survive, I don’t need to explain myself actually as it’s my life Have you ever changed yourself to impress someone? I regret that Who was the last person you gave up on? Why did you give up on them? I gave up on almost everyone including myself Is there ink in your printer? not black, only color Have you been outside yet today? What were you doing? taking care of trash and dog What kind of games did you play on the playground when you were younger? many

Have you ever buried a time capsule with a friend? Did you dig it up yet? with my sister, it disappeared Do you remember the first time you ever drove a car? never happened Where did you get your favorite hoodie? it’s my sister’s old hoodie Are shoes under your bed? I don’t keep anything under my bed Have you ever been in handcuffs? *wink* not yet :P Have you ever had to be put to sleep at a hospital? I might for my gastroscopy someday because I have a strong gag reflex and there’s no other way :( When are you planning on moving out of your parents’ house? plan pfft... Are you a fan of dogs? small dogs Who was the last person in your family to graduate high school? Was it you? immediate family? it was me

What genre was the last song you listened to? dance/electronic I see… Did it have a male or female vocalist? female Have you watched any of your favourite TV shows today? Which? I haven’t watched any TV show today What colour is your make-up bag? I don’t use one Have you ever dyed your hair green? yep

What color was the first pet you had? green

Have you ever had fake nails? nope

What was your favorite year of high school? definitely not the last, probably first

Would you be more afraid of drowning or being buried alive? both include choking but drowning gives you a bigger chance of survival

Does your family own more than two houses? we’re too poor for that and owning more than one house is unfair in my opinion

Would you marry someone who could never have sex for medical reasons? I’m asexual, I don’t like/want/need sex so that’s cool

What about someone who was guaranteed to die in five years? anyone can die any moment so yes

Do you have any step parents? no

Do you know what year your mother was born in? I always forget

The person you would never want to meet? someone dangerous If you were a type of tree, what would you be? weeping willow or hollow/dead tree of some sort

Favorite age you’ve been so far? childhood in general I think You can press a button that will make any one person explode. Who would you blow up? maybe even myself?... If anyone could be your slave for a day, who would it be and what would they have to do? I don’t want a slave wtf You just found $100! How are you going to spend it? save it Are you a good kisser? am not Have you ever been admitted to the hospital?  several times Have you ever built a snowman? of course Do you prefer sunrises or sunsets? sunrises, even tho I’m not a morning person If you could breed two animals together to defy the laws of nature, what new animal would you create? dog + elephant Can you do any accents other than your own? not well What is the last thing you drew a picture of? not sure what was last

If the opportunity arose, would you ever go to a nude beach? Do you think you’d be comfortable enough, being naked among others like that? hell no, I wouldn’t be comfy enough to look at penises, gross! Have you ever considered keeping a dream journal? If you have one, have you ever looked back on it at all of the odd/interesting dreams you used to have? gonna burn it soon Do you think regifting is cheap, or is it okay? Have you ever regifted before? it’s ok, yeah

Do you like tablets or laptops more? laptops Have you ever had to “come out” to your parents about anything (sexual orientation, change in religion, etc.)? How did it go? yep, it didn’t went well but it could be way worse What’s the most unusual kind of pizza you’ve ever tried? nothing unusual Has there ever been a time where you thought you were going to be great friends with someone, but it just never happened? yep :( What’s one of your favorite things to touch/feel? hmm... How often do you wear tights? very rarely Why is your favorite TV show your favorite? I like many but my favs I chose basing on the impact on my life Describe your favorite picture of yourself, or post it. those funniest and with my dad too I guess Assuming you have a Facebook, if one of your friends posted things that annoyed you, would you be more likely to delete them as a friend, hide their statuses, or just put up with it? hide statuses but if they’re not close to me I might even kick them out of my friends list forever, definitely won’t just put up with it When was the last time you wore a sports bra? yesterday On a scale of 1-10, how anxious are you currently? 11 How is the weather? windy

If you were a pirate, what would your name be? Sam Bell or Robin Hood unless you ask me for a nickname then I’d have to think about it more

Would you rather go the short way slow, or take the long way fast if you got there in the same amount of time? doesn’t matter

Would you rather always be in a crowd, or be the only person on earth? only person

Do you squeeze the toothpaste from the top or the bottom? middle?

If you had to move out of this country, what country would you move to? Why? England or some scandinavian ones I believe

How many children do you want? Girls or boys? 0 but if any then 1 girl

If you had to lose one of your five senses, which one of them would you prefer to lose and why? smell because it’s hyper and I hate that

If you could live anywhere for one year, all expenses paid, where would you live? just my own apartment

What’s your favorite song to karaoke to? *shrug*

What takes you out of your comfort zone? life

If you were on the cover of a magazine, which one would it be and why? I want my apartment to be on a cover of an interior design magazine

If you could be laid to rest anywhere, where would it be? Why? next to my brother and/or my dad after his death

Pool side or beach? beach

What is your favorite primary color? yellow

What is your favorite brand of bottled water? I don’t care anymore If you were to write a story, what would it be about? already written some When was the last time you got out of your home? not counting going to my garden/yard - yesterday Do you like color pencils or crayons better? colored pencils Have you ever played Badminton? I liked to Would you ever consider running for president? nah What color is the sky right now? light blue Is March one of your favorite seasons? why not Do you write little reminders to yourself? shitload Would you want a pet iguana? I heard they commit suicide :x Exactly how many days have you been alive? 10,399 Do you know how to knit/crochet? a bit Do you enjoy windy days? I like the sound of wind and zephyr during the hottest days but that’s all

Do you believe that big goals are just as attainable as small ones? some to some

Have you ever deleted your Facebook, then brought it back? deleted and made new account

How many times a day do you change your clothes? depends

When was the last time you used spray paint? long time ago

What color are the chairs at your kitchen table? white

Do you believe that life only gets harder or easier? harder to me

Have you ever had sex with 2 different people in the same week? noooo

Are the doors of your fridge side by side or on top of one another? on top of one another

If you’ve moved out of the house you were born in, do you know the people who live in that house now? not applicable

do you sing to songs in the car when you are alone? I don’t drive so I’m never alone in the car

do you laugh at other people when they are alone in their car singing? it’s cute

the world will end in an hour. what do you do? send a cab for my dad if possible to bring him home

does the weirdest dream you have ever had involve your history teacher? that’s weirdly specific - no

how many christmas trees are in your home during the season? depends

ever told your date you were going to the bathroom and actually left? nope but if I was scared of them I could do that :o

what never fails to put you in a bad mood? ugh...

what is the first thing that comes to mind when i say green? plants

did you know that you hear/see something that relates to a monkey everyday? really? I don’t believe you

do you share a bed with anyone, or is it allll yours? it’s allll mine

are you from the north/south/west/east? personal

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lucasjrobak · 8 years ago

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Check out my new post: 8 Simple Ways the Pros Use a Book to Build Business http://www.lucasrobak.com/wp-content/uploads/2017/09/back-to-school-932992_1280.jpg

Interviewing bestselling authors from all over the world obtains insider pro tips on how professionals from a variety of industries use a book to build business. Anyone can upgrade their success by following the bread crumbs of well established authorpreneurs. It’s simple concepts, all it takes is doing the correct actions in the right order!

What I learned is that a book can be used for many different things to build business. Put it at the top of your sales funnel to attract new business or at the bottom as a product to sell. The most lucrative tactic is actively using the book at the top of the funnel.

After many conversations, interviews, trainings, reading books, experimenting on my own, and experimenting with my students, I couldn’t help but think of how to visual see a book as a Centrifugal Funnel.

Since this concept doesn’t exist yet, my definition of a Centrifugal Funnel is:

Any phase of business which promotes your other products/services. Whether it’s the top or bottom of a sales funnel, it’s a lead generator for everything in your business.

It’s also a learning tool to use with your other products and services.

Being the glue that keeps everything you do together, it’s the bridge to connect your products/services with the right person at the right time without having to go through a traditional funnel process.

When you have a book that relates to your business, it most definitely will attract business whether you use it at a marketing tool or a product. The best part of all this, you don’t even need to have a solid business in place nor do you have to believe you’re a real expert on the topic. By having a physical printed book, all of that will happen if you do the work!

If you want to be a true authorpreneur, use your book as a centrifugal funnel and cross promote as described below!

Build Business with a Book

1) Book Distribution

There are numerous ways your can distribute your book in this 21st Century world. Whether it’s a paperback, hard cover, epub, mobi, pdf, or audiobook, you can sell or give them away. You can sell them to individuals, wholesalers, libraries, bookstores, organizations, and your following.

Using it as a lead capture on your website to build your email list, you can either give away the whole book or just some of your best chapters. Within all your ebook files, make sure you have live links for the reader to take action. If they join an email list from clicking a link in your book, make sure it’s a separate list than everyone else because these are your hottest leads ever!

If you talk to enough professional authors, most likely they will tell you to give away 1,000 free copies to individuals. DO NOT count the books you donate to charity organizations; it doesn’t count if you give a mass amount of books away at once. Focus on shaking the hands of 1,000 people and then give them a personalized signed copy with a smile on your face.

2) Remote Events

When you host your own, or be invited as a guest, you can use your book within webinars, conference calls, and telesummits. The book can be used as an outline, to fill these events, or you can sell the book at the end to earn an income while getting them deeper into your centrifugal sales funnel.

To use the book to fill these events, it goes back to the content in your book. What call-to-actions do you have? You can also use the book to get speaking engagements and then invite the audience to take the next step of attending your webinar.

Anytime you speak, whether it’s remote or live, use the content in your book as a guide. When talking, relate to the pages you’re speaking about. Selling without selling is the easiest way to sell. If you deliver your best content and refer to your book when you do, they will ask how they can get a copy.

3) Online Programs

Earning a passive income is the new hot topic with entrepreneurs and MLM companies. Yes, a book can do that, but an evergreen online course will do it to since this is within your centrifugal funnel as well. You can make your whole book into one course and then break it down into different courses for each chapter.

What I do is every single student I work with, I use the Authorpreneur Academy Online Course as a guide. Whether they chose to do the DIY or work one-on-one with me, this online course is a tool to dive deeper into the book.

For those students who join the online program and don’t have your book, sell the book within the course. You can even wait until they successfully complete the program and then give them a discount code as a congratulations – these are hot leads too!

4) Live Events

I have a lot of mentors. There isn’t one mentor that I know of out there who would advise against you doing live events. It doesn’t matter if you host them or are a guest speaker, start doing live events. From seminars, workshops, conferences, and keynote speaking, you can influence many people at once.

Depending on the size of your balls and what the event organizer allows, there are thousands of ways to use your book on stage to get a huge line at your table in the back of the room.

As you may already know, one of my Top 5 Strengths is Significance, to be seen as an expert and be recognized. In 2016 I was speaking at an event and gave everyone a free copy of I AM – Children’s Book for Positive Thinkers; something I always do. While presenting I got the idea to sell my signature, and now that’s what I do. Give everyone a free copy to ignite the Law of Reciprocity and ask them to buy a little bit of ink from my pen.

5) Consulting Engagements

The better the secretary, the more I believe they were summoned from the pits of hell to be the gatekeeper for someone I need to talk to. A phenomenal secretary would never let any of us get in contact with their boss…unless you’re a published author.

A book can get you a speaking engagement where someone in the audience could hire you as a consultant. The same book can get you media interviews where a consulting contract can be made by a listener who contacts you. To purposefully acquire a consulting contract with a company who has a “great” gatekeeper, use the perception the world has with authors to schedule a 10 minute phone call.

The other day I was invited to a Milwaukee Business Journal event by a bestselling author who was presenting. I was one of two entrepreneurs in the room. I shared space with employees from some of the biggest corporations in the area like Harley Davidson and Northwestern Mutual. Dave Molenda gave excellent actionable information but would briefly mention “this is what I do with [sales] teams in companies.” Do you think that line after giving great information got him his next consulting contract?

6) Coaching Programs

The book can attract clients to your programs and you may even use your book as a resource within the program. This can be one-on-one coaching or group coaching. However you want to offer your services to build business.

During these sessions you’re able to have direct contact with your ideal reader. Being open to receiving feedback and allowing them room to voice their honest opinions, they will happily give you content to either update your book for the second edition, or most likely, tell you exactly what your next book should be about.

These coaching programs allow you to build rapport and create a loyal following. The more you use the book here, the more likely it is that they’ll fall in love with the content and tell everyone they know.

7) Certification Programs

Ever think about scaling and expanding your business because you really want a passive income? This is where you can do that and a book is the best way to make it happen.

If you created your own coaching/training programs, why not certify others to teach it too? This can be done through franchising or using associates to build business. Speak to a business lawyer and CPA to know what’s best for you.

On the other hand, Jack Canfield offers a a training certification program for his Breakthrough to Success program. He uses his book The Success Principles for this. Instead of having them pay monthly royalties to maintain the certification, it’s just a one time expensive fee.

8) Mastermind Groups

People have destroyed this concept to the point of completed destruction. When someone invites me to a mastermind, I now never expect it to be anything like a real mastermind. If you’re going to do one, don’t bastardize it like everyone else. Make it a real mastermind then call it that. Having an accountability or brainstorming group, call it that.

In Napoleon Hill’s book, Think & Grow Rich, he lays out what a real mastermind should be. Do it this way or don’t call it a mastermind.

You can set it up to have prerequisites in order to be able to attend or you can allow anyone who has the money, time, and passion to join too. However you want to do it is perfect for you. Keeping the group to less than 8 people and once a month, you’re able to have many different mastmind groups full because you used your book to get them there.

Challenge

Step outside your comfort zone and catapult your dreams! If you already have a book, pick one concept and master it. If you don’t have a book, write one and publish it within the next 60 days. Not sure where to start? I challenge you to complete this application and I’ll train you personally to build business with a published book!

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