thehitpitch-blog
the hit pitch
Client: HITforce
Objective: Dream Big
28 posts
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Couch Sessions - Chillin on the sofa
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In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.
Steve Jobs
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I don't have a life where it's galas, posh affairs. It's me, my dog and a sofa. And a TV.
Phillip Lim
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Chill: KINFOLK
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Process:
Pushing thu the creative process. Is the "bowling team theme" working? Will we be able to find the right stock images? Will this need to be shot? Cost? Pushing the concept further.
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I'll always put in one controversial item, it makes people talk.
Dorothy Draper
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Process: Concept - Bowling, team, dream team. A sport that is fun. Having 4 revolving black and white images rotating along with the 4 benefits/copy.
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Process: Concept - sketches of wireframe / layout using close-up shot of bowling images up top.
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Logo Development: Combination of sketches and playing around in Illustrator.
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Color Palettes: Logo / Brand Development
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Hashtags: Twubs: What's your hashtag?
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Sidetracked: International Conference on Typography - in Italy!
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“Dream Team:
A perfect combination of specific talents.”
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Logo Development: Search for fonts, read about font trends for 2013
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