thewebmarketingtheory-blog - Tumblr blog

[thewebmarketingtheory-blog]

Broken internal links lead users from one website to another and bring them to non-existent webpages. Multiple broken links negatively affect user experience and may worsen your search engine rankings because crawlers may think that your website is poorly maintained or coded. If a target webpage returns a 404 error, remove the link leading to the error page or replace it with another resource. • • • • • #digitalmarketing #onlinemarketing #contentmarketing #seo #startuplife #marketingonline #marketingtips #marketing #startup #startups #inboundmarketing #marketingstrategy #branding #entrepreneurship #entrepreneurlife #businessowner #onlinebusiness #sem #entrepreneur #businessman #business #webdesign #communitymanager #entrepreneurs #website #advertising #marketingdigital #businesstips #internetmarketing #marketing101 https://www.instagram.com/p/BwRrTT3nMNx/?utm_source=ig_tumblr_share&igshid=55nyozjbjcj0

[thewebmarketingtheory-blog]

In an analysis by Pratiba Sharma, mobile-first indexing means that Google uses the mobile version of your page for indexing and ranking. Since March 2018, Google’s started the procedure of migrating sites to mobile-first index. Keep in mind, a mobile-first index is not just mobile-only. There is still a single index with both the mobile and desktop versions. However, the entire mobile-first buzz means that after the site's migrations, Google will use mobile versions for ranking. You get it, right? With your mobile version being the primary one for ranking, there is no excuse to procrastinate with mobile-friendliness. • • • • • #digitalmarketing #onlinemarketing #businessowner #onlinebusiness #entrepreneurlife #startups #contentmarketing #smm #searchengineoptimization #seo #startuplife #emailmarketing #entrepreneurship #marketingonline #marketingtips #successquotes #marketing #internetmarketing #startup #socialmediatips #marketingdigital #searchengine #inboundmarketing #marketingstrategy #businesstips #branding #entrepreneurlifestyle #businessquotes #makemoneyonline #hardworker https://www.instagram.com/p/BwOXRh3n6HI/?utm_source=ig_tumblr_share&igshid=1n5afcvoxudxn

[thewebmarketingtheory-blog]

Inside a Social Media Marketer’s life. @nytimes • • • • • #digitalmarketing #contentmarketing #socialmediamarketing #socialmedia #onlinemarketing #marketing #content #influencer #blog #digitalinfluencer #marketingdigital #marketingtips #influencers #sweetdreamsdlf #branding #smm #socialmediatips #lifestyles #marketingonline #social #socialmediastrategy #inboundmarketing #internetmarketing #onlinebusiness #marketing101 #instagramtips #styleblogger #beautyblogger #fashionblog #instablogger https://www.instagram.com/p/BwNO6fnhpTN/?utm_source=ig_tumblr_share&igshid=y5dftrcox55o

[thewebmarketingtheory-blog]

There’s still plenty of cat videos to go around, but YouTube has its sights on bigger, better ideas. Here’s why you should consider taking YouTube Content Marketing Seriously: 🐈 YouTube sees over one billion unique visits each month 🐈 Over 6 billion hours of video are watched each month 🐈 100 hours of video are uploaded every minute 🐈 Mobile devices account for more than 1 billion views each day 🐈 According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network 🐈 Thousands of YouTube channels are making six figures annually . . . . #digitalmarketing #youtube #onlinemarketing #youtuber #marketingtips #contentmarketing #marketingonline #youtubers #socialmediamarketing #smm #marketingstrategy #emailmarketing #marketingdigital #seo #socialmediatips #onlinebusiness #internetmarketing #marketing101 #inboundmarketing #socialmedia #marketing #subscribe #vlogger #entrepreneurlife #startup #startups #startuplife #leads https://www.instagram.com/p/BwGzq3DhTq3/?utm_source=ig_tumblr_share&igshid=69at2gksa745

[thewebmarketingtheory-blog]

A tone of voice is how you say your message, including the choice of words, their order, rhythm, and pace. If chosen carefully, it will build trust and set the business apart from competitors. . . Here are some tips for choosing your target tone of voice: · Pretend you’re not writing but speaking with a client over the phone or face-to-face. What kind of language would you use? · Research how your customers already talk about your products or services. · The best tone for your content will depend on your users, your message, and your brand. . . . . #marketing #digitalmarketing #marketingdigital #contentmarketing #onlinemarketing #advertising #smallbiz #startup #marketingtips #Marketing101 #digitalnomad #digitalmarketer #digitalmarketingage #digitalmarketingtips #digitaltransformation #digitalpreneur #digitaladvertising #marketingmanager #marketingstratergy #marketingideas #marketingcoach #marketingonline #MarketingManager #startUp #growthHacking #searchengineoptimization #content #marketingonline #internetmarketing #onlinebusiness https://www.instagram.com/p/Bv_xPUcha8P/?utm_source=ig_tumblr_share&igshid=ydc5giecm21k

[thewebmarketingtheory-blog]

Numerous SEOs and webmasters reported large numbers of pages being de-indexed from Google late last week. On Saturday, Google's John Mueller said that it had fixed a "technical issue" and everything should be back to normal, though some continue to report seeing deindexing issues. Don't expect further detail on the glitch; Google's not saying. Are you seeing this issue? • • • • • #seo #digitalmarketing #smm #contentmarketing #emailmarketing #marketingonline #sem #socialmediatips #marketingdigital #webdesign #onlinemarketing #communitymanager #inboundmarketing #marketingtips #socialmedia #redessociales #marketingstrategy #socialmediamarketing #marketing #branding #website #web #advertising #startups #startuplife #google https://www.instagram.com/p/Bv_onthB37J/?utm_source=ig_tumblr_share&igshid=v1a1oz7lnqrb

[thewebmarketingtheory-blog]

It’s a fact that E-commerce content marketing is valuable for attracting customers early in the buying process and enhancing brand appeal with your target market. It costs 62% less than traditional marketing yet generates 3x the amount of leads. . . It also allows you to build deeper relationships with your customers and guide them towards making purchases on your website - and here's another statistic to grab your attention: e-commerce companies that implement content marketing see 6x higher conversion rates than those who don’t. • • • • • #contentmarketing #ecommerce #digitalmarketing #socialmediatips #marketingtips #seo #marketingdigital #marketing101 #growthhacking #marketingstrategy #inboundmarketing #instagrammarketing #marketingonline #smm #website #onlinemarketing #content #smallbusinessowner #businesstips #onlinebusiness #startups #marketing #businessowner #smallbiz #entrepreneurship https://www.instagram.com/p/Bv_Hk19BDT8/?utm_source=ig_tumblr_share&igshid=rbw9yqfirxdn

[thewebmarketingtheory-blog]

In case you're wondering what ephemeral content is, it's short-lived content that doesn’t appear on a profile grid or in the feed, and that's only accessible for a brief period. . . “The volume of brands posting Instagram Stories has increased 4x over the course of 2018. In the battle for organic reach and engagement, adopting new content formats like Stories has worked well for brands as they are consumed actively, while feed content is consumed passively.” Yuval Ben-Itzhak, CEO, @Socialbakers . . Here’s how you can make the most out of this trend: · Use ephemeral content to spark buzz around your product or product launch . · Leverage Stories to share user-generated content or involve niche-focused influencers to make your content more diverse thus improving reach . · Encourage your followers to interact with your company through Stories by using questions, polls, and countdown stickers . · If you have over 10,000 followers, insert clickable links to drive website traffic. . · Run Instagram Stories ads to reach millennials who consume more stories on Instagram than on any other platform • • • • • #socialmedia #socialmediamarketing #marketing #social #branding #digitalmarketing #marketingdigital #socialmarketing #bebold #beawesome #contentmarketing #getcreative #socialmediatips #inspired #onlinemarketing #advertising #business #entrepreneurship #smm #webdesign #entrepreneur #smallbiz #startup #tech #facebook #instagram #marketingtips #snapchat https://www.instagram.com/p/Bv88YdNDS_D/?utm_source=ig_tumblr_share&igshid=ckvy6mcw7cab

[thewebmarketingtheory-blog]

The field of neuromarketing—sometimes known as consumer neuroscience—studies the 🧠 to predict and potentially even manipulate consumer behavior and decision making. . . “Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas. 🧠 scanning, which measures neural activity, and physiological tracking, which measures 👁 movement and other proxies for that activity, are the most common methods of measurement. . . Series of academic studies have demonstrated that brain data can predict the future success of products more accurately than can traditional market research tools. . . Eye tracking and facial coding help improve the impact of creative content. . . These techniques have yet to work their way into standard marketing tool kits, because they’re expensive and technically difficult to administer. • • • • • #marketing #branding #socialmedia #business #marketingdigital #entrepreneur #startup #digitalmarketing #advertising #entrepreneurship #socialmediamarketing #onlinemarketing #success #empreendedorismo #smallbusiness #marketingtips #seo #networking #hustle #startuplife #businesswoman #entrepreneurs #successquotes #publicidad #startups #brand #businessman #onlinebusiness #contentmarketing #neuromarketing https://www.instagram.com/p/Bv63Ti8jn7f/?utm_source=ig_tumblr_share&igshid=1qdigydtzsfgt

[thewebmarketingtheory-blog]

The more personal you are and the more segmented your approach, the more success you'll see. . . Focus on relationship building. . . This means that for each market interaction, you need to remember that the user's experience is the top priority. Provide as much delight and value to your user as possible. Every blog post. Every email. Every market interaction. . . That’s how you triple reply rates. And that’s how you triple success. . . #marketing #branding #digitalmarketing #marketingdigital #onlinemarketing #advertising #startup #marketingtips #Marketing101 #digitalnomad #digitalmarketer #digitalmarketingage #digitalmarketingtips #digitaltransformation #digitalpreneur #digitaladvertising #marketingmanager #marketingstratergy #marketingideas #marketingguru #marketingcoach #marketingonline #MarketingManager #startUp #growthHacking #content #marketingonline #internetmarketing #onlinebusiness https://www.instagram.com/p/Bv6qaZOjXCU/?utm_source=ig_tumblr_share&igshid=1mmbi9seiky4f

[thewebmarketingtheory-blog]

#SearchEngine are answer machines. They exist to discover, understand, and organize the internet's content in order to offer the most relevant results to the questions searchers are asking. . . In order to show up in search results, your content needs to first be visible to search engines. If your site can't be found, there's no way you'll ever show up in the SERPs (Search Engine Results Page). . . Search engines have three primary functions: 1. Crawl: Search the Internet for content, reading & registering 2. Index: Store and organize the content found during the crawling process. 3. Rank: Providing pieces of content that is most relevant to searcher's query . . #SEOTips 1. Ensure your site is visible to Google’s search bots: Robots.txt files & Sitemap.XML are super essential, they help bots read your websites better 2. Use Google Search Console to monitor & submit your site’s indexing & crawling 3. Don’t forget to add ALT text to images, videos & GIFS . . #SEO #searchengineoptimization #startupdigital #startup #startuplife #StartUpBusiness #startupworld #startupadvice #digitalmarketing #marketing digital #onlinebusiness #searchenginemarketing #onlinemarketing #Marketing101 #digitalmarketingage #digitalmarketingtips #digitaladvertising #marketingmanager #marketingstratergy #marketingcoach #MarketingManager #growthHacking #marketingonline #onlinebusiness #onlinemarketing #advertising #business #marketingmanager https://www.instagram.com/p/BvvzB-MjAfz/?utm_source=ig_tumblr_share&igshid=5enxzeaz62uv

[thewebmarketingtheory-blog]

A social media phenomenon, #hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. . . Despite many jokes and humorous sketches on the overuse of hashtags, when used properly, they really are an integral part of digital marketing. You can follow and engage with specific hashtags to stay updated on a current topic/trend, you can create your own hashtag to promote a new product or service, search a hashtag to cut through the digital clutter and find what you’re looking for, and so much more. . . With its innate ability to gain visibility and reach millions of users around the world, hashtags are a crucial part of any successful marketing campaign today. . . Whether you’re a new business looking to increase brand awareness, a well-known brand launching a new product, or a brand looking to give back to a political and charitable campaign, hashtags are a surefire way for you to get your voice heard on Instagram, and all social media. . . #socialmedia #socialmediamarketing #marketing #social #branding #digitalmarketing #marketingdigital #socialmarketing #socialmediatips #onlinemarketing #business #smm #startup #marketingtips #Marketing101 #digitalnomad #MeanGirls #digitalmarketer #digitalmarketingage #digitalmarketingtips #digitaladvertising #marketingmanager #marketingstratergy #marketingcoach #MarketingManager #startUp #growthHacking #marketingonline #onlinebusiness (Source: Moz & Newbird) https://www.instagram.com/p/BvtGUOujKxq/?utm_source=ig_tumblr_share&igshid=jz1gh9p5blsc

[thewebmarketingtheory-blog]

Social media networks generally tend to frown upon and lower the average visibility and ability of content to reach its audience on their channel if it includes an external link. So, on average, posts that include an external link will fare more poorly 👎 in its news feed algorithm than on-site content, that exclusively lives on their platforms. . . Facebook, LinkedIn & Twitter want to keep you on their websites, because they can do the most advertising and targeting and get the most time on site from their users. That's their business, right? . . However, more engaging content on the platform equals higher placement in the feed. In fact, Instagram will also be showing content posts from people you're not following but think will be engaging to you, which gives influential Instagram accounts who get engagement an additional benefit. . . You essentially play to what they're trying to achieve, which is more time on site for them & more engagement, less people leaving their platform. • • • • • #socialmedia #socialmediamarketing #marketing #social #branding #digitalmarketing #marketingdigital #socialmarketing #semplicity #bebold #beawesome #seo #contentmarketing #getcreative #socialmediatips #inspired #onlinemarketing #advertising #business #entrepreneurship #smm #webdesign #entrepreneur #smallbiz #startup #tech #facebook #sales #marketingtips https://www.instagram.com/p/BvgvwMjj55E/?utm_source=ig_tumblr_share&igshid=1q1wt2nxdmkyo

[thewebmarketingtheory-blog]

A hard to swallow pill💊 would be the fact that currently only you find your products or service interesting 🤷‍♀️🏻, everyone else will just scroll past your posts as they walk past perfume promoters at the mall 😐 Instead of spamming them with brochure material content I recommend you create an identity for your brand, with which consumers can align themselves to ("I used to be a Vans kinda person back in the day, now it’s only Nike" OR "Definitely Coke over Pepsi" ) Humans are social creatures. It makes sense that we love being on social networking sites. We crave interaction with fellow humans. We’re also highly likely to trust the recommendations of our friends and family (Nielsen) and those recommendations often influence our purchasing decisions. Though, as marketers, we often forget that people spend time on social media platforms to stay connected, relevant & entertained. Even Facebook has an algorithm that prioritizes your family, friends & group’s posts over brand content. 🚀Create content that drives engagement 🚀Make sure its relatable 🚀Understand your followers 🚀Do not create product profile posts 🚀Think of creative ways to display the essence of your brand 🚀Make it shine • • • • • #digitalmarketing #onlinemarketing #marketingtips #contentmarketing #marketingonline #socialmediamarketing #smm #marketingstrategy #emailmarketing #marketingdigital #businesstips #seo #socialmediatips #onlinebusiness #internetmarketing #marketing101 #inboundmarketing #socialmedia #marketing #socialmediastrategy #branding #startups #businessquotes #startup #businessowner #instagramtips #instagrammarketing #leads #startuplife #entrepreneurlife https://www.instagram.com/p/Bvf9O3bjJ-F/?utm_source=ig_tumblr_share&igshid=tpvzpm9ur32b

[thewebmarketingtheory-blog]

Your website visitors don’t read your pages. They scan. According to eye-tracking studies conducted by Nielsen, people scan e-commerce pages in an F-shaped pattern: That is, they first look to the left column, then to the right, then drag their eyes down the page. This means that users won’t read your copy — however remarkable it may be — unless it's formatted correctly. Follow these guidelines for improved e-commerce copy formatting: 🎯Important content should go on top! 🎯Follow a two-column layout, with the product image on the left and critical product details on the right. 🎯Use bullet points 🎯Use information-rich headers 🎯Use keywords in your copy. • • • • • #digitalmarketing #onlinemarketing #marketingtips #contentmarketing #marketingonline #socialmediamarketing #smm #marketingstrategy #emailmarketing #marketingdigital #businesstips #seo #socialmediatips #onlinebusiness #internetmarketing #marketing101 #inboundmarketing #socialmedia #marketing #socialmediastrategy #branding #startups #businessquotes #startup #businessowner #instagramtips #instagrammarketing #leads #startuplife #entrepreneurlife https://www.instagram.com/p/BvbkeULDbIb/?utm_source=ig_tumblr_share&igshid=1c0ayhap1i70t

[thewebmarketingtheory-blog]

On average, #Android users spend $11.54 per transaction. #iPhone users, on the other hand, spend a whopping $32.94 per transaction. If #iOS users are spending more money than their Android counterparts, doesn’t it make sense to shift your spend and targeting towards iOS users? In both #FacebookAds and #AdWords, you can use this information to your advantage & target those high average order value-generating iPhone users. . . (source:Moz) #marketingtips #marketingdigital #marketing #Marketing101 #digitalmarketer #digitalmarketingage #digitalmarketingtips #digitaltransformation #digitalpreneur #digitaladvertising #marketingmanager #marketingstratergy #marketingideas #marketingcoach #marketingonline #MarketingManager #OnlineMarketing #startUp #growthHacking #marketingonline #internetmarketing #paidpromo #paidad #targetaudience https://www.instagram.com/p/BvbGnXujf1n/?utm_source=ig_tumblr_share&igshid=v70p39661on9

[thewebmarketingtheory-blog]

#Content is always KING 👑 , in any #OnlineBusiness (after customers, of course) You can never go wrong with content. Have as much as useful content across your platforms as possible, keep your users engaged on the #internet, as content sends signals to visitors and #SearchEngines about the quality and purpose of a site. Good Writing, images, and other forms of content help visitors engage with a site and can build trust. Content, especially when created according to a defined content strategy, is a cornerstone of effective #DigitalMarketing. Make sure that you include content promotion as part of your plan to get the most out of your content. Scatter a couple of videos, GIFS, and images across your website (don’t forget to add the alt tags!). If you’re not sure what kind of audience is working for your niche you can always go back to #GoogleAnalytics and learn more about your users, understand where they spend the most time, and what they’re clicking on. Optimize this information, increase the content that’s working for you, and fix the ones that have the most bounce rates with your research. . . #marketingtips #marketingdigital #marketing #Marketing101 #digitalmarketer #digitalmarketingage #digitalmarketingtips #digitaltransformation #digitalpreneur #digitaladvertising #marketingmanager #marketingstratergy #marketingideas #marketingcoach #marketingonline #MarketingManager #OnlineMarketing #startUp #growthHacking #seo #contentmarketing #sem #searchengineoptimization #content #marketingonline #internetmarketing https://www.instagram.com/p/BvYxAjsD6Ha/?utm_source=ig_tumblr_share&igshid=13v3bh08irdsv