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#Evian water review

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A vast majority of Instagram users purchase followers, comments and likes to enhance their profile. The more interaction you have, the more likely someone is to follow and engage with you. Instagram will soon deactivate inauthentic activity on the site in favor of organic interactions. Instagram built machine learning tools to help identify accounts that use third-party apps for increasing followers and likes. The sole purpose of social media is to network and engage with different people. Instagram is aiming to transform the dynamic of the app and give users a real experience. A lot of social media platforms are filled with inauthentic accounts which pose security threats to users. I think other social sites will follow suit after the results are in from this change.

Accounts with fake followers are always easy to spot due to its odd followers to likes ratio. For example, a user with over 5,000 followers should average at least a thousand likes per photo. Users are risking their personal information when giving third-party apps access to install the fake accounts. Other than having mix-matched engagement and spam, it’s a possibility for inappropriate bot comments on posts. Being that the fake followers are robots, it leaves generic comments rather than genuine ones. For example, if you share that your pet died, it will likely post “great post.” To other followers, this will appear rather odd and misfitting for the tone of the post.

Social media has transformed a range of our life experiences. Everything has to be recorded or posted for the world to see. Many users feel that having social media popularity validates who they are. Influencers play a huge role as to why people feel pressured to look a particular way, owning certain things and having thousands of followers even if they aren’t real.

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Payless is known for its conveniently affordable shoes, this week they wanted to turn the tables on shoppers who only want to purchase big name brand items. They launched a campaign that tricked social media influencers into buying Payless brand for nearly triple the original price.  Payless was transformed into an upscale ‘shoe-tique’ named Palessi. Influencers purchased over 3,000 worth of marked up Payless shoes but were refunded after employees shared the news that they were all a part of a social experiment. The campaign was a success, and more people are now aware of the high quality and affordable price of Payless brand shoes.

This marketing strategy was pure genius. It was strategically planned and executed. Palessi even had a thriving social media account of 25,000 followers and active engagement. Not only did Payless captivate the attention of popular social media influencers, but they were also able to make a cultural statement. The idea that price affects perceptions of quality is right amongst most cases. The Influencers raved on about how stylish and comfortable the $20 Payless brand shoes were and how they’ll spend $500 or more on them because they thought the shoes were from a luxury brand. This campaign was smart for many reasons, it gave Payless positive publicity, top brand influencers are more aware of the brand, and the social experiment went viral on social media.

Payless has a large variety of shoes and accessories. I own several pairs of shoes but ironically one of my favorites is a black open toe, suede block heel shoes from Payless. The pump is excellent quality, stylish and inexpensive. My philosophy is to shop for style, price, and comfort not solely for brand and popularity. A lot of millennials follow new trends because it's popular. A plus about payless is that their shoes are always in stock and coupons are available for almost every purchase. I think Payless should include a broader selection of high heels for stiletto connoisseurs like myself. Do you believe Payless executed this marketing strategy? Do you think this is an evolution for the brand?

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This month Macy’s released an ad for its holiday pajamas and consumers were not pleased with the visual. The product image displayed four families, two Caucasian couples with children, an interracial LGBT couple with biracial children, and an African American mother with three black children. Consumers were outraged and shared their grievances on social media. Some people are calling the image of the black single mother degrading, unfair and utterly racist. The photo went viral on social media, and within a day Macy’s responded with a public apology. Since the negative backlash, Macy’s has pulled the ad.

Racial stereotypes are prominent in advertising. I think some companies deliberately showcase racist ads to increase views. Not all publicity is good publicity, and some statements are not as easy to forgive and forget. Brands should be more conscious of what they're putting out and how it will affect every demographic. Marketers should be more aware of the potential to cause consequential offense when referring to different cultures, races, ethnic groups or nationalities. Macy’s should be very mindful of the messages they send out for future ads. The way a product is marketed influences buying behavior. I support certain brands because of their purpose, savvy ad campaigns and a good reputation. Bad marketing has several consequences that negatively affect a brands sales, collaborations, and image.

The holiday season is a terrible time for Macy’s to experience a marketing fail. Shoppers who were impacted by the ad are likely to shop with local competitors. This kind of negativity can be detrimental to Macy’s sales and overall performance. Macy’s should revamp the ad by showcasing an African American family with children along with another public apology to those they may have offended. Organizations should be mindful of the unfortunate situations that are happening in today’s society. They should use their platforms to combat the stigmas of racism. Hopefully, in the future, they will be more careful about how they portray ads. Should more brands be aware of creating potentially offensive content? Why or why not?

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Snapchat was once the most popular social app on the market. It was the go-to app for creating short video snippets with cool filters and geotags. Now the app is in distress due to lack of participants. Other thriving social platforms such as Facebook and Instagram share many similarities with Snapchat. Instagram is the most similar; it has geotags, a live feature, Insta story and products can be sold directly from the app. A lot of users gravitated towards Instagram because of the unfavorable features Snapchat has created. Ever since the new update, users have been complaining about glitches in the app. Snapchat ignored its user's concerns and issued a statement saying that they weren’t going to revert to the old display. Snapchat completely ignored its consumers and chose a different route.

If it's not broken, don’t fix it. All changes aren’t good ones, and Snapchat now understands that more than ever. Snapchat began losing its followers shortly after it implemented new features. Users weren’t pleased about it and never really got used to it. After a few weeks, users gravitated to Instagram, which is my preferred method of social media. I enjoy the user engagement, display, and features on the app. Snapchat was a part of my top five favorite social media outlets until the update. I disliked how the messages and stories were in the same location. It was a risk clicking on someone’s story because the messaging button was only centimeters away. Snapchat notifies users when someone opens messages, and this made me extremely anxious.

Snapchat could make a comeback by reverting to its old layout. It’s a slim chance that people will leave Instagram to go back to Snapchat but it’s worth a try. My predictions for Snapchat is that in three years it will eventually come to an end. A more efficient, ‘cooler’ social app will captivate our minds within the next ten years. What are your predictions for Snapchat within the next five years? Do you think they can make a comeback?

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How will the message strategy change as Trader Joe’s becomes more established in its location and within the minds of its targeted segments

Analysis: Trader Joe is an American chain of grocery stores across the United States. Approximately half of their locations are in California. Trader Joe prides themselves on giving customers high-quality food and beverages while providing them with superb customer satisfaction. After analyzing Trader Joes SWOT analysis, I found that they lack a social media presence, advertisement, and some stores need renovating. Their weaknesses can easily be modified with a strong marketing strategy.

Develop an Active Social Media Presence: Trader Joe carries a wide variety of gluten-free, non-GMO, gourmet food and products. A large portion of their inventory is private label products. Trader Joe can partner with top health influencers on Facebook, Instagram, and YouTube, to increase social media exposure. Influencers are more accessible to millennials, impact consumers decision making, and increase ROI. Developing a social media presence will allow Trader Joe to interact and share information with their customers. Implementing polls and surveys is a great way to engage with followers and potential customers.

Create Eye-Catching Advertisement: Trader Joe’s advertisement strategy is minimal. There’s no newspaper ads, weekly emails, television or radio commercials. Brand exposure is an essential way to promote and increase traffic. Print and digital advertising are the most relevant ways to recruit new customers, and by implementing weekly email advertisement, first-time buyers will more likely become loyal customers. Trader Joe should purchase an ad on popular internet search engines such as Yahoo and Google to reach a broader demographic. 

Offer Incentives: Trader Joe should offer coupons to their customers. Weekly coupons are beneficial to the business as well as consumers. They are a way to increase brand awareness which will attract potential customers. Trader Joe’s should take advantage of loyalty cards. Loyalty card showcases a token of appreciation to customers, and it is a great way to reward a customer for being loyal to the brand. 

Results: Overall, the evolution of Trader Joe after the first and second-year plan will be their adaption to new technology, which will increase by them creating a social media presence. Having an active online media presence will only enhance their innovation as a company. Trader Joe will be able to monitor interactions and measure insights from their customers. Starting with a 1-year sale on Black Friday will also be a great jump start to implement discounts and other promotions. If Trader Joe can begin using coupons, their customer base will only grow more popular. Excellent customer service, high-quality food, coupons, and a strong social media presence is a recipe for success. Trader Joe will continue to expand nationwide, increase revenue and product selection, build customer loyalty, and dominate competitors.

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Trader Joe lacks a social media presence. Do you think this interferes with the brand's success?

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LeBron James does not interact on social media during the playoffs. He says this is a good way to focus on the game and cleanse himself from the media. He did log into his Instagram to share inspirational stories of people who are doing something to change their communities and the world. Should more public figures fast from social media? Is it beneficial to them/their brand? Why or why not?

usatoday.com

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Recently Nike celebrated its 30th anniversary, “Just Do It” ad campaign” and decided to build the campaign around Colin Kaepernick’s racial inequality movement. After Nike aligned its brand with the former athlete, a massive number of customers supported the collaboration and sales increased by 31%. Nike took an enormous risk by backing Kaepernick. Nike jeopardized its sales, sponsorships, other partnerships, stock prices and more. Do you think this was a smart marketing strategy for Nike?

vox.com

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People are not happy with Dove’s recent campaign and expresses their concern on Twitter. Consumers feel as if Dove’s campaign was racist and is in poor taste. Dove apologized and removed the ad. Do you think they could have done more? Do you think the ad will cause sales to decline? Was removing the ad even necessary? #BoycottDove

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How Does Ad Works

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Internal, Customer, External

The internal environment within an organization is the most important because of its significant value to the organization's competency. A company's success starts from within. An internal analysis addresses the company's strengths, weaknesses, opportunities, and threats. (SWOT analysis) Unlike the external environment, the company has control over these factors. Which environment do you think is the most important?

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Marketing Plan

A marketing plan is a company's development roadmap. A well developed marketing plan can make the company stronger and more successful, giving it a competitive advantage. Without proper planning a business is preparing to fail. Successful companies such as 3M, Microsoft, and SAMS Club are a few companies to name with remarkable marketing plans. What components creates a strong marketing plan?

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Brands are making it easier to connect and engage with consumers. Do you think more companies should streamline interactions?

By: David Hessekiel

forbes.com

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This is a great motivating movement for aspiring athletes. The “Just Do It” movement has been motivating to athletes world wide. The “Dream Crazy” campaign focuses on stories of athletes who started from the bottom and worked their way to the top. Who are some inspirational celebrities? 

news.nike.com

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The Coca-cola brand launches a campaign that unifies different ethnicities, race, and cultures. Should more companies aim to unify people of different backgrounds? Would this movement have an impact on spreading love and unity?

coca-colacompany.com

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A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

Guy Kawasaki