#Business value optimization

[ourjobagency]

In today’s fast-paced digital landscape, the cloud has emerged as a transformative technology that empowers businesses with flexibility, scalability, and cost-effectiveness. Migrating to the cloud is no longer an option but a necessity to stay competitive. 

[houndsrending]

Illustrators are just the business major of artists send tweet

[valadvisor1]

What Are Contributory Asset Charges (CAC)?

Contributory Asset Charges (CAC) represent the fair return required for the use of assets that support revenue generation. They ensure that all assets contributing to cash flows—whether tangible or intangible—are fairly compensated.

When Are CACs Used?

CACs are primarily applied in: ✔ Intangible asset valuation (e.g., patents, trademarks, customer relationships) ✔ Transfer pricing (ensuring intercompany transactions are fairly priced) ✔ Royalty rate analysis (determining fair licensing fees)

How Are CACs Calculated?

The formula for CAC is:

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CAC = Asset Value × Required Rate of Return 

Asset Value: The fair market value of the contributory asset.

Required Rate of Return: The expected return an investor would demand for holding the asset (often derived from WACC or industry benchmarks).

Example: A company owns a trademark valued at $5 million. If the required return is 10%, the CAC would be $500,000 annually.

2. What Are Capital Charges?

Definition

Capital Charges represent the cost of invested capital—the minimum return a company must generate to satisfy investors and lenders. It is a key component in Economic Value Added (EVA) and residual income models.

When Are Capital Charges Used?

Capital Charges help assess: ✔ Corporate profitability (whether returns exceed the cost of capital) ✔ Investment efficiency (identifying value-creating projects) ✔ Performance metrics (used in EVA and shareholder value analysis)

How Are Capital Charges Calculated?

The standard formula is:

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Capital Charge = Invested Capital × Cost of Capital (WACC) 

Invested Capital: Debt + Equity – Non-operating assets.

Cost of Capital (WACC): Weighted average of debt and equity costs.

Example: A firm with $10M in invested capital and a WACC of 8% would have a $800,000 annual capital charge.

Read More - Contributory Asset Charges vs. Capital Charges: Key Differences Explained

3. Key Differences Between CAC and Capital Charges

Feature

Contributory Asset Charges (CAC)

Capital Charges

Purpose

Compensates supporting assets in cash flow generation

Measures the cost of all invested capital

Used in

Intangible asset valuation, transfer pricing

EVA, corporate performance analysis

Calculation

Asset-specific return rate

WACC-based (company-wide)

Scope

Individual asset level

Entire firm level

Industry Use

Common in IP valuation, licensing

Used in financial management, M&A

4. Practical Applications in Valuation

A. Business Valuation

CAC helps determine fair royalty rates for licensed assets.

Capital Charges assess whether a company is truly profitable after covering capital costs.

B. Mergers & Acquisitions (M&A)

Buyers use CAC to evaluate intangible assets in a target company.

Capital Charges help assess whether an acquisition will generate sufficient returns.

C. Tax and Compliance

CAC is crucial for transfer pricing compliance (e.g., intercompany licensing).

Capital Charges impact tax-efficient capital structuring.

5. Common Misconceptions

❌ Myth 1: CAC and Capital Charges are the same.✅ Reality: CAC applies to specific assets, while Capital Charges measure overall cost of capital.

❌ Myth 2: Only large corporations need to consider these charges.✅ Reality: Startups and SMEs also benefit—especially when valuing IP or seeking investors.

❌ Myth 3: Capital Charges only matter for debt-heavy firms.✅ Reality: Even equity-financed companies must cover their cost of capital.

6. Industry Case Studies

Case 1: Technology Company Licensing IP

A software firm licenses its patent to a subsidiary. CAC ensures the parent company receives fair compensation, while Capital Charges evaluate if the subsidiary’s operations justify the cost.

Case 2: Private Equity Investment

A PE firm assesses a target company’s Capital Charges to determine if the business generates excess returns. CAC helps value intangible assets like brand reputation.

7. Conclusion

Understanding Contributory Asset Charges (CAC) and Capital Charges is vital for accurate Business Valuation, M&A, and financial planning.

[marketprofessional]

High-Level Disinfection Services Market: Safeguarding Health with Advanced Cleaning

The Importance of High-Level Disinfection: The High-Level Disinfection Services Market has seen a surge in demand as the need for sterile environments becomes more critical in hospitals, clinics, and public spaces. These services use advanced technologies and protocols to eliminate pathogens and reduce the spread of infection. 🚫 Trends: Ultraviolet (UV) disinfection, electrostatic sprayers, and automated cleaning systems. 🛡️ Impact: Boosting safety and hygiene standards, protecting patients and healthcare staff. #Disinfection #HygieneServices #HealthSafety

[lostconsultants]

The Case for Standardising Ways of Working in Software Delivery Teams

What Are Ways of Working? Before diving into standardisation, let’s define “ways of working.” In the context of software development or digital product development, ways of working refers to the methods, practices, and processes teams use to collaborate, communicate, and execute tasks. It encompasses frameworks, communication protocols, workflows, tools, and decision-making approaches that guide��

[global-times-network]

Boost Business Growth with Value Methodology and Engineering

Value Methodology and Value Engineering are powerful tools that help businesses maximize ROI, streamline processes, and create sustainable value. By focusing on innovation and cost-effective strategies, companies can enhance customer satisfaction and improve overall performance. Implementing these methodologies ensures long-term growth, optimized resource allocation, and better decision-making, driving success in today’s competitive market.

[valtitude-sales-and-operational]

Valtitude S & OP

Sales and Operations Planning Process thrives on collaboration and honest communication between key organizational players.  This is a unique process embodying several information sharing sessions and decision forums. The final intent here is to generate an organizational plan and key Sales and Operations issues for the top organizational manager to decide on. 

We kick off the S&OP implementation with an on-site workshop to be attended by your sponsors and stakeholders.  For many companies on the wall about taking the plunge, this workshop will be a key input and bring to fore many company-specific drivers.  Our on-site workshop addresses the following key steps in developing and implementing an effective S&OP process.

By having your key stakeholders attend this workshop, you attain a huge competitive advantage in moving forward the idea of integrated business planning.  

To know More, Visit Us:

[ourjobagency]

In today’s fast-paced digital landscape, the cloud has emerged as a transformative technology that empowers businesses with flexibility, scalability, and cost-effectiveness. Migrating to the cloud is no longer an option but a necessity to stay competitive. 

[dencyemily]

Decoding Support Levels: Analyst's Report Sheds Light on Key Foundations for Optimism

In a revelation that has resonated across the cryptocurrency industry, Crypto Busy, a notable analyst, has offered insightful perspectives on the current status of Optimism (OP). The spotlight is on OP's price, teetering on the edge of a crucial support level.

In a recent analysis, Crypto Busy suggests that Optimism may be on the brink of a market rebound. The current state of OP places it at a pivotal juncture, presenting two potential scenarios that could define its short-term trajectory.

The first scenario paints an optimistic picture, hinting at a potential resurgence in Optimism's value. This positive outlook carries the promise of instilling a favorable market sentiment and the potential for an upward swing, providing a glimmer of hope to steadfast investors navigating recent market fluctuations.

On the flip side, there is the looming possibility of rejection, where Optimism may struggle to gather enough momentum and succumb to downward pressure. With a note of caution, Crypto Busy advises investors to exercise prudence and patience, refraining from impulsive decisions until a clear confirmation materializes.

Crypto Busy emphasizes the importance of a wait-and-watch approach, aligning with his analytical style that advocates for a measured response to market dynamics. The analyst's counsel underscores the need for confirmation before making strategic moves in a market known for its rapid and unpredictable shifts.

As of the latest data, Optimism (OP) is trading at $3.06, reflecting a negative price shift of 5.55% over the last 24 hours and a 13.86% downturn over the preceding 7 days. Despite these challenges, the coin has experienced a robust 24-hour trading volume, totaling $175,597,190.

In the ever-evolving cryptocurrency landscape, where market fortunes can change rapidly, Crypto Busy's revelations inject a layer of intrigue into Optimism OP's narrative. As the crypto community closely monitors unfolding developments, attention remains focused on the price charts, eagerly anticipating the confirmation that could shape Optimism OP's future trajectory and potentially influence the broader crypto market.

[marketxcel]

The Ultimate Customer Value Optimization Guide

Unlock the secrets to maximizing customer value with our comprehensive guide. Learn proven strategies to enhance customer satisfaction, boost retention, and drive business growth. Discover the key to long-term success in the competitive market.

[heartlilith]

Rising Signs in the Solar Return Chart

Aries Rising: With Aries rising in your solar return chart, an abundance of energy and drive is more apparent this year. You will have the stamina to take on any challenge or goal that you put your mind to. Impulsive decisions along with issues with anger and frustration could arise, but your confidence and enthusiasm should help you push through. If you have an Aries rising in your SRC, this year is perfect for asserting your identity, starting a fitness journey, and pursuing your goals. 

Taurus Rising: Taurus rising in your solar return chart shifts your focus to stability, comfort, and setting the groundwork for the long haul. You’ll seek security in relationships, finances, your career, and your home life. This is also a year that highlights indulgence; whether it be in art, food, or nature. I like to think of it as a year of *beautifying*, where you create a peaceful environment that aligns with who you are.

Gemini Rising: Gemini rising brings a year of curiosity, learning, and mental stimulation. Multitasking is the name of the game here, and although it’ll be chaotic at times, it’ll bring so much growth.  Juggling multiple interests, connections with new people, and soaking up knowledge like a sponge will make for a busy year ahead. Short trips and communication will also be emphasized this year, whether that’s through speaking, writing, teaching, or networking.

Cancer Rising: With Cancer rising in a solar return chart, the focus of the year will be on home, family, and connecting with your emotions. Shifts and transformations can occur in your home and personal life, encouraging you to prioritize self care and take care of people you love most. You may be more of a homebody this year or can have stronger emotions. Lean into yourself and allow yourself to feel how you feel without judgement. 

Leo Rising: Leo rising in your solar return chart makes for a year of confidence, creativity and being placed in the spotlight. Others won’t be able to ignore your sunny and charming presence, including romantic interests, coworkers, bosses, and friends. You’ll be hard to miss this year. Stepping into your confidence and focusing on yourself will be favored, and it will also attract admiration from people around you.

Virgo Rising: Virgo rising, this year will be about self-improvement and simplifying your routine. You’ll be more focused on your goals and it’ll be easier to adjust your day to day, especially in regard to  your health, your job, or just finding more efficient ways to live. You’ll be very productive this year like Gemini rising, but more organized and critical. 

Libra Rising: With a Libra rising in a solar return chart, relationships will be prioritized this year. Harmony in your relationships and friendships as well as finding balance between give and take will be highlighted. Art, beauty, and aesthetics will be important to you this year and a glow up could be on the horizon, since experimenting with your style will more than likely have a great outcome this year.

Scorpio Rising: With Scorpio rising, the year ahead will be filled with growth and transformation in every aspect of life, but especially in your emotional sector. You could enjoy your solitude this year, become more reflective, and value your privacy much more than in past years. This year is great for confronting your fears and running with your passions. 

Sagittarius Rising: Sagittarius rising brings optimism, adventure, and a hunger for new experiences. This is a year to explore and learn, whether through travel, education, or even reading a book! You’ll feel more confident in taking risks but remember to avoid overextending yourself or chasing too many opportunities at once, indulgence isn’t always necessary. 

Capricorn Rising: With Capricorn rising in your solar return chart, the focus shifts to maturity, responsibility, and hard work. At the end of the cycle, you will be more disciplined and mature - especially in regard to your goals and career. Success is within reach for sure, but only if you avoid crumbling under the pressure you put on yourself. Self care is equally as important as reaching your goals. 

Aquarius Rising: Aquarius rising brings a year of thinking outside the box and showing off your uniqueness. You’ll have a hard time with any limits, whether they’re self-imposed or not. Socially, you’ll be popular and recognized for what makes you different. Definitely a trendsetter placement, you may notice a lot of copycats this year. Volunteer work as well as helping others is favored now, but make sure you find balance,  Aquarius is more giving than what people assume. 

Pisces Rising: With Pisces rising, this year will be about tapping into and strengthening your intuition. Hobbies centered around creativity and healing could very well take center stage this year. You’ll be extremely attuned to the emotions and vibes from people around you, maybe even too much. Take time to reflect in solitude and allow yourself to channel your thoughts by journaling, painting, singing, or anything that you genuinely love to do. 

[astrofaeology]

Jupiter in the Houses

paid readings |Masterlist

ᡣ𐭩 Please support me by reposting, liking, following me and commenting your placement. Jupiter is a slow moving planet yet it does show have a important and significant inpact on your moral stance and deep rooted belief systems

1st house With Jupiter in the 1st House, which is the house of self and identity, people radiate optimism and good fortune as well as a very generous spirit. They project an out going and charismatic presence, often come off as larger than life, and also have a natural ease in making a great first impression which in turn brings about growth that is very much tied to personal development and self belief.

2nd house In the 2nd house which is that of personal resources and values Jupiter is in which brings about very lucky relationships with money and material things. We see that these people have easy access to finance, they attract great abundance, are very giving with what they have, and they find that which grows from wise investment and from a strong self worth and financial security.

3rd house When Jupiter is in the 3rd House of communication, short trips, and siblings it bestows people with large minds, a love for learning, and excellent communication skills. We see that they put forth great effort in networking, in education, and in putting forth their ideas which in turn they do so with which they have very good results in their relationships with siblings and immediate community.

4th house Jupiter in the 4th House is a placement which rules home, family and emotional bases, which in turn presents very fortunate and supportive home lives for these people often also very large or open family structures. We see that which they put out into the world is very much rooted in their home life, and also they may see great fortune related to property or heritage, which in very large doses they feel very supported and very secure.

5th house In the 5th House which is the domain of creativity, romance and children Jupiter is present which bestows great creative talent, a very positive approach to life, and success in love. We see growth via artistic endeavors and playfulness and also may note that they have a lot of children or issues related to them; they have a very giving and fun spirit.

6th house In the 6th House Jupiter is which rules over daily routines, work and health which in turn brings about good fortune in employment and a strong tendency toward service. These people find growth in their work which may be in health care or some helping profession also they tend to enjoy good health but at the same time may at times overwork or put off the small things.

7th house When Jupiter is in the 7th house which is the house of partnerships and also of open enemies it brings about great fortune and growth via relationships which include marriage and business partnerships. These people tend to draw in very supportive and lucky partners and we see growth through cooperation, fairness and a very harmonious approach to one on one interactions.

8th house In the 8th House Jupiter is which is a rule over shared resources, intimacy, and transformation which in turn presents opportunities via inheritances, joint finances, or the resources of others. Also in this position people grow via looking into psychosomatic issues,, they improve their standing in power dynamics, and they embrace large scale transformation which in turn draws support from others during crisis.

9th house As the primary player in this area Jupiter’s placement in the 9th House which rules higher education, philosophy, and long distance travel indicates a great affinity for knowledge, adventure, and spiritual growth. In this location we see that which is of great value to Jupiter growth via higher learning, foreign cultures, and the development of a wide philosophical base.

10th house Jupiter in the 10th House which is the domain of career, public image, and reputation brings great success that which also includes recognition and public respect. Also these people find they have access to great career growth, put in for leadership roles, and achieve a very respected social standing, which in turn puts them on a path to great influence and also a very positive public image.

11th house In the 11th House which is the home of friends, groups and hopes Jupiter is present which blesses individuals with many supportive friends and favorable associations. They do see growth and success through their social circles, group affiliations and in a very strong sense of community and humanistic ideals.

12th house In the 12th House Jupiter which is a house of the subconscious, secret matters and spirituality often plays a quiet yet very present and beneficent role in people’s lives that which of often is that of a protective and peaceful influence. Growth in this is through deep reflection, spiritual practice, and service which is filled with compassion also often they are born with strong intuitions and what may be considered a secret fortitude which in turn helps them to over come challenges.

DISCLAIMER: This post is a generalisation and may not resonate. I recommend you get a reading from an astrologer (me). If you want a reading from me check out my sales page.@astrofaeology private services 2025 all rights reserved

[ventesb2b]

Across Continents: The Power of B2B Marketing Solutions for Global Business Expansion

Introduction

In an interconnected world where borders are blurred by technology, businesses are continually expanding their horizons beyond local markets. The emergence of global B2B marketing solutions has transformed the way companies engage with international clients, opening doors to unprecedented growth opportunities. In this blog, we delve into the power of global B2B marketing solutions and how they can help businesses thrive on the global stage.

Understanding Global B2B Marketing Solutions:

Global B2B marketing solutions encompass a comprehensive set of strategies, tools, and techniques designed to help businesses connect with clients, partners, and stakeholders on a global scale. These solutions transcend geographical boundaries, language barriers, and cultural differences, enabling businesses to establish a strong presence and build meaningful relationships in diverse markets.

1. Market Research and Analysis:

Effective global B2B marketing begins with a deep understanding of each target market. Global B2B marketing solutions include robust market research and analysis, which help businesses identify local preferences, trends, and competitive landscapes. Armed with this insight, companies can tailor their messaging and offerings to resonate with the unique needs of each market.

2. Localization of Content:

Language and cultural nuances play a significant role in global marketing success. Global B2B marketing solutions involve the localization of content, ensuring that marketing materials are translated accurately and culturally adapted to resonate with the local audience. This approach enhances engagement and builds trust, as potential clients feel that the company understands their unique context.

3. Cross-Cultural Communication:

Effective global B2B marketing solutions focus on cultivating cross-cultural communication strategies. This involves understanding communication styles, social norms, and business etiquettes in various regions. Building rapport and understanding with potential clients on their terms establishes a foundation of trust and credibility.

4. Digital Presence and Search Engine Optimization (SEO):

In the digital age, having a strong online presence is essential for global business success. Global B2B marketing solutions emphasize optimizing websites for international search engines, making it easier for potential clients to discover your offerings. This includes using relevant keywords in multiple languages, optimizing content for local search intent, and creating region-specific landing pages.

5. Multichannel Marketing:

Different markets may favor different communication channels. Global B2B marketing solutions embrace a multichannel approach, utilizing platforms such as social media, email marketing, webinars, and industry-specific networks to engage with potential clients. This ensures that your brand is visible and accessible across a variety of channels, catering to diverse audience preferences.

6. Global Partnerships and Alliances:

Collaborating with local partners and forming alliances in target markets can accelerate global growth. Global B2B marketing solutions involve identifying potential partners, distributors, or resellers who can help your business penetrate new markets. These partnerships can provide valuable insights, distribution channels, and localized support.

7. Data-Driven Decision-Making:

Global B2B marketing solutions rely on data-driven insights to refine strategies and optimize campaigns. Analytics tools help businesses track the performance of marketing efforts in different regions, allowing for real-time adjustments based on engagement metrics, conversion rates, and other key performance indicators.

Let’s connect for more insight:  https://ventesb2b.com/contact-2/

8. Regulatory and Compliance Awareness:

Navigating international markets requires an understanding of local regulations and compliance standards. Global B2B marketing solutions ensure that businesses are aware of and adhere to relevant regulations, reducing the risk of legal and reputational challenges.

9. Tailored Value Propositions:

Different markets may have varying pain points and priorities. Global B2B marketing solutions involve crafting tailored value propositions that address the specific challenges and opportunities faced by clients in each region. This targeted approach positions your business as a partner that truly understands and can solve local market challenges.

10. Building a Global Brand:

Ultimately, the goal of global B2B marketing solutions is to build a strong global brand. Consistency in messaging, branding, and customer experience across markets fosters brand recognition and loyalty, making your business a trusted and recognizable name in the international business community.

Conclusion

The realm of global B2B marketing solutions is a dynamic landscape filled with opportunities for businesses to expand their reach and achieve remarkable growth. From market research and content localization to cross-cultural communication and digital optimization, these solutions empower companies to navigate the complexities of international markets successfully. By embracing global B2B marketing solutions, businesses can establish meaningful connections, drive engagement, and elevate their presence on the global stage, ultimately reaping the rewards of international expansion.

Aniket Deshpanade

Sr.Digital Marketink Associate

adeshpande185@gmail.com

www.ventesb2b.com/ New York, USA

[luminnara]

Protector | Feyd-Rautha x reader

ANON REQUEST: your marriage to Feyd-Rautha is an arranged one, and your only task is to provide an heir. When you finally become pregnant, your new husband suddenly grows obsessed with you—but does he care about you, or is he simply protective of his progeny?

Warnings: pregnancy, labor, and related talk; canon typical violence

MY REQUESTS ARE OPEN!

Your marriage was one born out of duty, not love. You couldn’t even call it a marriage of convenience; there was nothing convenient about leaving your homeworld and traveling across an entire galaxy to marry someone you had never even met before. Yes, the Houses had agreed beforehand that you were to marry Feyd-Rautha, the Na-Baron of House Harkonnen, and immediately after the deal had been struck you had seen his face and read his writing, but you hadn’t met him until your wedding day.

You had chastised yourself for thinking it could be like the fairytales of Ancient Earth. You, a princess, your betrothed a handsome prince…in the stories of your childhood, he would have whisked you away, off to a great, shining palace full of magical wonders, and you would have lived happily ever after. Instead, your prince had proved to be disinterested in you, busying himself with his arena and his concubines, ignoring you most of the day. The Harkonnen fortress did not shine, nor did it hold any great wonders, and Giedi Prime felt far from magical, with its harsh black sun and polluted landscape.

After your vows, you had naively thought your wedding night would be full of romance. Perhaps you had been holding onto hope as a means to protect yourself, clinging to optimism to distract yourself from your harsh, sad reality. You had been all too eager to shed your dress and veil in Feyd-Rautha’s living quarters, though had not expected them to be ruined by his blade, and you had not expected him to greedily conquer you as if it were yet another battle in the arena. He had slept next to you that night, but had made it painfully obvious that he had no interest in holding you or even touching you, keeping far to his side of the bed while you remained far to yours. In the morning, you had awoken alone, and had realized that it was the beginning of a long and lonely road on your new planet.

Everyone expected an heir. That was the entire point of this marriage, a legitimate heir for the Harkonnen line. Anyone else could have done it—you were of fine breeding, yes, but any of the other Houses could have offered up a daughter to suffer at Feyd-Rautha’s side. Why it had to be you surely came down to the only things powerful men seemed to care about—money and spice. An allegiance with House Harkonnen protected your family, and your small share of spice harvesters on Arrakis added yet another drop into their vast bucket and one less smuggling operation to worry about. Your parents were happy. Baron Vladimir Harkonnen was happy.

And you were miserable.

Two months after your wedding, your monthly cycle continued as normal, and you were forced to shamefully inform the na-Baron. After an annoyed sound and a grimace, he bent you over the nearest table and took you for a second time, leaving you to clean yourself up and cry at your husband’s callousness. You didn’t know why he couldn’t bring himself to care. You supposed he already had everything he could possibly want; wealth, concubines, a throne to inherit…you brought nothing of real value to him, save for the ability to produce an heir.

Time passed, and it became clear that Feyd-Rautha would have to touch you more than once a month if he was to have any hope of fathering a child. You cursed yourself for your apparent inability to conceive—fertility had been one of your parents’ selling points when negotiating with the Baron, and now, you couldn’t even do the one thing that was expected of you. It brought you to tears every night, the stress of being reduced to this and yet still being unable to perform your task. It was maddening, though you knew you were hardly the first woman to find yourself in such a situation. You did worry, however, that you may have been the weakest.

One evening, as Feyd performed his husbandly duties, he noticed a tear slipping down your cheek and paused. You felt a rough hand cup the side of your face and opened your eyes to find your husband staring at you with dark eyes, his head tilted to suggest he was curious.

“Tears?” He asked in his raspy voice that was still so alien to you.

“My apologies, na-Baron,” you looked away from him.

“You are crying.”

You stifled an annoyed sigh. “Yes.”

“Why?”

“Do not worry yourself with me, husband.” You said.

“Tell me.”

This was perhaps the longest conversation you had had since marrying him, and part of you didn’t want it to end. You looked at him once more, finding him still watching you with that unwavering, predatory gaze, and another tear rolled down your cheek and onto his hand.

“I am sorry I have not given you a child.” You whispered.

“Then let me put one into you.”

His tone sent a chill down your spine, frightening and exciting you all at once. That night, Feyd-Rautha did not let you sleep, shocking you with his determination. It was simply because the sooner you conceived, the sooner he could return to his own concerns, you reasoned.

Sure enough, your period did not arrive when expected, nor did the next. A medical test confirmed what you already knew—you were pregnant, with Feyd-Rautha’s child. A Harkonnen child, who would grow up to be just as ruthless and savage as its father, you thought.

Upon receiving the positive result, you immediately set off to tell the na-Baron. He should not be made to wait; you wanted him to know that the entire point of your union was finally achieved, and that you could both go back to ignoring each other as usual. As you walked, you had the worrying thought that he may not even keep you alive after the delivery.

“Na-Baron,” you addressed him upon finding him in his armory.

He looked up from the blade he was sharpening. “Wife.”

“I bring news,” you said, folding your hands in front of yourself.

“Then tell me, before I grow bored of waiting.” He returned to the hunting knife, looking away from you once more.

“I am with child.”

You watched as Feyd-Rautha paused, tilting his head to look at you. “My child?”

“Yes. Who else could it possibly belong to?” You asked, exasperated. “The physicians confirmed it just now. I wanted you to be the first to know.”

He nodded slowly, looking back at the knife in his hand as he thought. “I see.”

Whatever hopes you had once had for him to suddenly flip his entire personality at the news were quickly dashed by his lack of emotion. You left him there, a hand over your mouth as you tried not to cry, returning to your bed to be alone once more.

-0-

In those earlier days of pregnancy, you were often ill, sprinting from bed to the wash basin nearly every day to be sick. Usually, you were alone; Feyd-Rautha rose early, spending his mornings training and sometimes killing his instructors. Whenever that happened, he would come back, wearing blood and a grin on his face as if he had just won some great contest.

Today, however, he was enjoying a rare occasion of sleeping in. He had begun spending his nights in the center of the bed, crowding you as you attempted to stay away from him. One morning you had even woken up to find his arm throne over you, his body closer than ever. Now, he was sleeping, and you would have been content to let him remain there were you not busy launching yourself over him as you ran to the adjoining wash room.

You missed the way your husband sat up, eyes wide and frenzied as he pulled a dagger from beneath the pillows. When he found the room to be empty and free of danger, he grew confused…until he heard your retching in the next room, and slipped out of bed.

“Wife?” He asked from the doorway.

“What?” You groaned, leaning your cheek on the cool basin.

“…are you alright?”

You sighed. “No, na-Baron, I am not. I mean…I am, I just…”

“You are sick,” he pointed out.

It took every bit of willpower you possessed to swallow down the part of you that desperately wanted to throttle him. “Yes. I am. It’s the pregnancy, the pills from the doctors haven’t been working—“

“This has happened before?” He interrupted.

“Most days, yes,” you felt another wave of nausea coming over you and hunched your shoulders, preparing for the worst.

You never expected to feel a cool hand brushing your hair away from your forehead, nor the feeling of your husband’s chest against your back as he held you.

“Harkonnen women don’t have this problem,” he commented as he held your hair.

It was the least helpful statement he possibly could have made as you vomited once more, and yet it was also quite possibly the best.

“If Harkonnen women have no hair, then what do you pull?” You asked wryly, too ill and too exhausted to hold yourself back.

Feyd-Rautha stared you, unblinking, before a smirk found its way onto his lips. “If you are feeling brave, perhaps I will show you one day.”

You let out a laugh as the nausea ebbed, leaning back against him. “Perhaps one day I will finally stop seeing my lunch so many times, and then you can regale me.”

-0-

Your sickness faded as your pregnancy progressed, thankfully, but Feyd-Rautha’s company did not. By the time you were beginning to truly show, he was refusing to leave you alone, demanding your presence wherever he went. As a result, you sat in on many a sparring session, and he made up his mind to abandon the arena until after the baby was born. His sudden change in attitude was shocking; he had never paid so much attention to anything before, and now, his hands were constantly on you.

“I must keep you safe,” he had said when you first asked about it, and had acted as if it were the most obvious thing in the universe.

You assumed he was protective due to the baby, the precious new heir to the Harkonnen throne. As its vessel, you were afforded some luxuries, but you fully expected that to change after the birth. For now, though, you were content to receive any and all attention your husband saw fit to pay you.

“That went well,” you said one day after the doctor examined you.

“He should not have touched you like that.” Feyd-Rautha growled.

“What do you mean? He’s a doctor,” you laughed, somewhat nervously.

“I did not like it.” His voice was tense.

“I could tell.” You grumbled, dropping your happy façade. He had nearly chased the doctor out of the room, hunting knife in hand. “Examinations are unavoidable, I’m afraid.”

“No more.”

“But—“

“No more strangers touching you.”

"Doctors help," you protested. "Don't you want your child to be healthy?"

At that, Feyd paused in thought. "...You may have a Harkonnen midwife."

"Because a Harkonnen doctor is too much?" You asked dryly.

He glared at you briefly before looking away towards the door. "Come."

You audibly groaned, one hand on your lower back. "Na-Baron, I am tired. I wish to retire to bed."

He looked back at you, and you caught an expression of distress on his face. "I need to train."

"You train every day."

"Yes." he said it as if it were obvious, but something in his tone suggested more; he made it sound urgent, as if it were something he had to do daily, and missing a single session would be disastrous. "Come."

You heaved a sigh and followed him.

-0-

In the months that followed, your unborn child grew, as did your body. You found yourself becoming large and bloated, your gait slowing as your flexibility waned. New maternity gowns were brought to you, an interesting mix of styles--the flowing, heavy garments of your homeworld meeting the simple, stark aesthetics of Giedi Prime. You found them strange, but at that point, you really didn't care; you would have walked around naked if no one would have stopped you. You spent your days feeling uncomfortable and awkward, with swollen feet and a sore lumbar region. Harkonnen servants brought whatever you needed, and your husband ensured--no, demanded--that all of your food be tasted by someone else while you watched so that there could be no chance of poison passing between your lips.

You wondered if this was simply some aspect of Harkonnen culture that the other Houses weren't aware of or never cared to talk about. Perhaps on a planet as harsh and toxic as Giedi Prime, infertility and infant mortality were more commonplace than the rest of the known universe. Perhaps this possessiveness was common among Harkonnen men, if conception was more difficult for their people.

Whether your theory was correct or not, Feyd-Rautha had certainly become even more attached to you. Not a morning went by when he wasn’t there next to you in bed, and as of late, he had begun waking you up by reminding you exactly how you had ended up like this in the first place. Before your pregnancy, he had acted as though bedding you were a boorish duty he had no choice but to perform; now that you were heavy with child, however, he was more than interested in you physically, constantly touching you with those rough, murderous hands.

You enjoyed the attention, and you enjoyed the way he squeezed and massaged you with surprising gentleness. He didn’t want to break you, you supposed, not right now; after the child arrived, perhaps, but not now. That was a grim thought, and one you had often—what was to come of your after the birth? Would Feyd-Rautha want more children, in case this one died some horrible, brutal, Harkonnen death? Or would you be disposed of, no longer needed after his legacy was secured?

You tried not to dwell on it.

One morning, you roused on your own, without Feyd’s interference. Wondering if he was even still there, you reached out to the side, feeling for him—and you nearly jumped when you felt bare flesh beneath your hand. When you rolled onto your back with considerable effort and turned your head to the side, you saw that your husband was there, still sleeping, and that what you had felt was his exposed chest.

You took the moment to look at him, really look at him. He seemed so peaceful like this, when he wasn’t fighting and killing. You had seen him take lives so quickly that his victims hadn’t even known they had died, and you had wondered how someone could be so dismissive of those around them. The first time you had watched your husband slit a throat, you had nearly vomited, and he had found your revulsion amusing; the most recent, however, you had simply sighed and looked away. You were desensitized, it seemed, just like he was, and now, you slept just as easily after watching him commit horrendous acts of violence as he did now.

Feyd-Rautha was handsome as far as Harkonnens went. His skin was smooth like marble, free of the scars and bruises one might expect to see on a warrior. His face, usually so harsh during the waking hours, was relaxed now, and you realized he was beautiful. You couldn’t keep yourself from brushing your fingers over his lips and feeling how surprisingly soft they were, though in a way, this felt wrong. Feyd-Rautha didn’t strike you as the kind of person who would allow this sort of touch, but when would you have this opportunity again? He always rose first in the morning and slept last at night. You never caught him with his guard down, and you kept your hands to yourself during the day. This was the only time you could marvel at him like this.

As your fingers ghosted across his cheek, he twitched, and you froze. Then, to your horror, an eye cracked open, and you knew that he had been awake all along.

When you moved to pull away, he caught your wrist, then covered your hand in his. He held your gaze for several long, strange moments, and you realized that he hadn’t simply been awake—he had been allowing you to touch his face, to explore him in a way you had never been brave enough to before. It felt like a gift, in a way. In his way.

“I apologize,” you breathed, unable to look away from him.

“Why?” He asked, voice deep and rough with sleep.

“I should not have touched you without permission.”

“I am your husband,” he said. “And you are carrying my child. You do not need permission to touch me.”

Somehow, you knew his words carried a deeper meaning. You knew you were one of, if not the only, one on all of Giedi Prime whom he had said those words to. And for the first time since marrying him, you felt that Feyd-Rautha was truly your husband.

-0-

He was with you when the labor began.

You had been lounging in your shared chambers, enduring the final week of your pregnancy. It felt bittersweet, in a way; you had no way of knowing then if you would ever be experiencing this again, and a part of you desperately wanted to hold onto it while the rest was fed up with feeling massive and uncomfortable every day.

Feyd-Rautha had been agitated all morning. It was as if he had known something was about to happen, and he had spent his time barely containing himself as he paced and sharpened knives, attempting to keep to himself and leave you alone and doing a piss poor job of it. You had been ready to chase him out of the room—or at least attempt to—when you felt your waters go and the panic set in.

That had been three hours ago.

Now, you were in your bed, and a shockingly-diligent Harkonnen na-Baron had yet to leave your side. He had briefly stepped into the corridor to bellow at the nearest passerby and your midwife had arrived very quickly as a result, but after that, he had sat down next to you and refused to go anywhere else.

“Is it agony?” He asked as you stood.

You shot him a glare. “I would not wish this sensation on even you.”

He was taken aback by your tone, impressed, even, by the venom in it.

“A short walk about the room may help,” the midwife suggested. “I will assist—“

“No.” Feyd-Rautha was up and at your side in an instant, taking your elbow. “I will.”

You didn’t care who did what, you just wanted it to be over and done with. The labor was progressing quickly, the midwife assured after another check once you were back in bed, and soon, you were wailing and grunting, your face was sweaty, and the na-Baron was staring in awe. You were focused on the task set before you, one hand on Feyd’s arm as you pushed with all your might, and so you could not see the way your husband was looking at you.

When your son was born and crying at the top of his tiny lungs, Feyd-Rautha cut the umbilical cord with a hunting knife and then he stared. It seemed that the entire time, he was incapable of looking away, his eyes glued to either you or the new Harkonnen heir. You supposed he had been too enthralled to order the midwife out of the room, and the woman was smart enough not to push her luck—she did the necessary examinations as quickly as she could, then handed the baby off to you, busying herself with cleaning what looked like a murder scene and gathering the afterbirth when it came. Then, satisfied with her work and the health of the child, she left, and you were alone with your husband and son.

You cradled the infant, tucking him against your breast and pulling the edge of your robe over him in an attempt to keep him warm. He was born pale, like his father, but with a soft layer of hair that made you wonder how much he might grow to look like you. The midwife had said it before she slipped out, and you had to agree—he was beautiful, and you smiled down at him.

A thud startled you and you turned to see that Feyd-Rautha had fallen to his knees at your bedside, looking at you with a reverence you had never seen in anyone before.

“Feyd?” You asked.

He looked between you and your son, and you saw then that something had changed within him over those many months. Gone was the dismissive, uncaring husband you had wed; this Feyd-Rautha had grown to become a protector, one who would fight until his muscles tore from his bones, who would bleed himself dry for you.

“You are stronger than I knew,” he murmured, brushing a thumb over your cheek much the way you had with him all those nights ago.

You felt a lump in your throat. “Come here. Join us.”

He did.

Feyd-Rautha sat with you there, in your bed, the very bed your first child was born in. He watched as your son woke from his peaceful, short nap, and he was privy to the private, intimate moment of his first feeding. He held the baby, staring at him in wonder and what may have been a touch of fear, supporting the both of you as he helped you to the bathing room when you were well enough to stand.

“A son,” he said, watching the baby sleep that night.

“Yes.” You mumbled, exhausted and nearly asleep as well. “Are you pleased, husband?”

“I would have been just as pleased with a daughter.”

That surprised you, and you glanced over your shoulder to see him propped up on an elbow, watching your son as he slept in his simple Harkonnen manger. “Really?”

“Yes,” he said, never once taking his eyes off the child. “I can teach a daughter to fight just as well.” Finally, he looked down at you. “Are you well?”

“As well as can be expected.” You sighed.

“Are you happy?”

“Yes, I am,” you answered him, sleep already dragging you down.

You barely felt his lips as he pressed a kiss to your temple, and you barely heard his voice as he said,

“I am as well.”

-0-

You had expected Feyd-Rautha to grow cold in the weeks following your son’s birth, but he never had. He was attentive, caring for you in a way that suggested he felt some primal urge to drag back great beasts for dinner every night but modern living prohibited that.

Now, you watched as he stood before one of the massive windows within the Harkonnen palace. It was evening on Giedi Prime, but the black sun casted no shadows over the landscape. Feyd-Rautha held your son, whispering to him, and as you watched, you wished the moment could stretch on forever.

“Husband,” you said, approaching him.

“Wife,” he greeted you, turning.

“On your evening walk together, I see.”

He chuckled. “I am showing him everything he will one day rule over.”

“I am surprised you haven’t taken him into battle with you yet,” you said sarcastically.

“I will strap him to my chest so that he might taste the blood of House Atreides,” he said with a grin.

“The youngest Harkonnen warrior the world has ever seen.” You smiled, leaning in to check on what appeared to be a perfectly happy, albeit possibile bloodthirsty, baby.

“What are you doing walking alone?” Feyd-Rautha asked.

“Looking for you.”

“And now that you have found me, what do you intend to do?”

You leaned into your husband, resting your head on his shoulder. “Drop the baby off with the wet nurse, seduce you, take you to bed and then have my way with you.”

“You have my attention.”

“I thought you might be interested in trying for a girl this time…”

In a blink, he had spun you around and was dragging you down the corridor, and once the baby was safely tucked in with a nursemaid watching over him, you did indeed have your way with your husband. And again. And again. And you realized, as you retired to bed that night, that you were truly glad to have been arranged to marry Feyd-Rautha, heir to the Harkonnen throne and father of your children.

[valtitude-sales-and-operational]

VALTITUDE SALES AND OPERATIONS PLANNING

Manufacturers in the Consumer Packages Goods Sector were the early adopters of Supply Chain Forecasting. Catering to the firm's demand of the retail partners, CPG manufacturers focused on minimizing the forecast error to drive fill rates and lower inventory carrying costs. 

As a natural progression, CPG companies started adopting the S&OP process to develop forecast consensus and holistic planning.

Most of their supply chains have an active S&OP process, which is cross-functional with participation from Sales, Marketing, Logistics, Supply Planning, Finance, Sales Planning, and Demand Planning. Typically, there is a one-number philosophy although the more practical processes advocate tolerances between forecasts with different objectives.

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