agencia-theme - Tumblr blog

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Chake lettering

Check more about lettering, typography and branding at the Betype Tumblr Blog.

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Louis Carlton logo by Wete Studio

Check more logo designs from Wete Studio on Behance: https://www.behance.net/gallery/54375083/Type-Works

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Discount Logotype by Paulius Kairevicius

Logo design by Paulius Kairevicius from Lithuania, using the percent signal to convey discount and the letter N at the same time.

Check more at Dribbble: https://dribbble.com/shots/1829402-Discount-Logotype

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Dichotomy by Studio Faculty

Going into the design process, we focused on the aspects of contrast and balance. Together with Agatha, we had wanted to stay away from any visual cues that would make the execution of the identity appear too obvious. After exploring our possibilities, we focused back on the wordmark and type selection. 

To convey the aspect of duality in the brand, we paired two contrasting fonts together—using Akzidenz and Perpetua. Akzidenz, to us, offered a strong and masculine personality while Perpetua, to us, was one of the most pretty and perhaps feminine serifs designed. The pairing provided a nice balance and interest to the wordmark.

Check this project at Behance: https://www.behance.net/gallery/33421243/Dichotomy

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Jot Down Mag Letterings by relajaelcoco studio

Project in Illustration, Typography and Graphic Design that can be seen in detail on Behance.

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Inny/Outty by T Wei

Check T Wei’s amazing work on Behance and more on this specific project here: https://www.behance.net/gallery/51434237/InnyOutty

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Amazing Tumblr blog from GIF Artist - Creator of GIF Artists Collective. Content Contributor for Cross Connect.

Bar Extraction - 170809

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Check this Tumblr blog about minimal branding and corporate styling.

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The DESIGNERS Guide To Personal Branding

Will Paterson talks about the importance of your brand as a solo designer. This can also apply to small companies with smaller budgets.

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Michael Kiwanuka - Black Man In A White World

dir Hiro Murai prod Jason Cole dp Larkin Seiple ac Matt Sanderson dit Matt Conrad grip Nick Kristen steadi Ari Robins prod design Hannah Hurney art dir Ariel Vida wardrobe Michelle Thompson casting Michael Beaudry stunt coordinator Mindy Kelly stunt rigger Damien Bray stunt drivers Ryan Sturz & Jeremyah Lomax edit me vfx Justin Hanz / MPC / BEMO commissioner Emily Tedrake ep Danielle Hinde @ Doomsday Ent

Taken from: https://vimeo.com/163118371

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(WILDES)

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Look up here, I'm in heaven I've got scars that can't be seen I've got drama, can't be stolen Everybody knows me now

Look up here, man, I'm in danger I've got nothing left to lose I'm so high, it makes my brain whirl Dropped my cell phone down below Ain't that just like me?

By the time I got to New York I was living like a king There I used up all my money I was looking for your ass

This way or no way You know I'll be free Just like that bluebird Now, ain't that just like me?

Oh, I'll be free Just like that bluebird Oh, I'll be free Ain't that just like me?

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Ten ways to build a brand for your small business

Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Dan Einzig of agency Mystery explains how to develop your own brand identity.

Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don't really know why.

They recognize the link between successful businesses and strong branding and aspire to build a brand that emulates similar success for themselves. And they understand that branding is not just a logo or how their business is perceived externally. But too few realize that successful brands have this branding at the heart of the business. So much so that in many ways you could almost substitute the word brand for business.

Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business' “identity”, but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses are so savvy today that they can see through most attempts by companies to gloss, spin or charm their way to sales.

The benefits that a strategically defined brand can bring are the same as when people fall in love with each other. When customers connect emotively - because they share the same values and beliefs of a brand - it leads to higher sales and better brand differentiation. It also leads to loyalty, advocacy and can even protect your price in times when competitors rely on promotional discounts to drive sales. It can also give you the ideal platform from which to extend your offering or range.

Here are ten tips on how to successfully implement branding for your business.

Continue reading: http://www.marketingdonut.co.uk/marketing-strategy/branding/ten-ways-to-build-a-brand-for-your-small-business

Image from: Kolektiv Studio

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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos

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Can I ask you a question on Tumblr?

Sure, you are always welcome to ask us any questions via Tumblr. Thanks!

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Theme Support

Customer: Do you offer support for this theme? Or am I all on my own?

Themelantic: We’ll help you get up and running, answer any questions you have, and make sure you have a portfolio that you’re proud of!

Customer: How do I contact you?

Themelantic: Just head over to our website, and click "Support". Easy!