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Facebook PPC features highly specific targeting tools and is competitively priced. We can take you though setting up and maintaining a campaign: https://www.codastar.com/facebook-ppc-advertising/

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What is Invisible Design?

Design is not always an in-your-face art. It is subtle, usable and often undefinable. Quite simply, good design is often invisible.

And just to be clear – invisible design is not about adding layers or transparencies or hidden meanings to projects. It is about creating great user-oriented projects that work functionally and visually.

It’s something I heard over and over again when I was starting out as a young designer. If you have to “decorate” the canvas, you are over-designing it. The best design – the design that really makes a project work – is invisible.

But how to you achieve that invisible design? Especially when web design is a quite visual tool. (As a bonus, a few websites that exemplify the idea of invisible design are featured throughout this post.)

Keep reading

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With an attractive, easy to use site with strong keyword relevance, we made sure that Credius are highly visible and encourage conversion online: https://www.codastar.com/portfolio/credius/

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It’s not just Facebook that goes down: the cloud isn’t as robust as we think

The computing cloud we have created supports much of our day-to-day office and leisure activity, from office email to online shopping and sharing holiday photos. Even health, social care and… http://j.mp/1O4BtTS

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We can make sure your Google PPC campaign hits the right target. With high keyword relevance for your core products and services you'll only be paying for the most successful ads, boosting your ROI: https://www.codastar.com/Google-Adwords-ppc-Management/

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Parker Getty's website is fully responsive and looks great on any device, beautifully illustrating their services and offering plenty of opportunities for engagement: https://www.codastar.com/portfolio/parker-getty/

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7 Social Media Mistakes to Avoid

In our last newsletter we helped you to navigate the choppy waters of email marketing with our 7 Email Marketing Mistakes to Avoid infographic. Now, to help you sail the seas of Facebook, Twitter and Instagram with ease we’ve pulled together the 7 Social Media Mistakes to Avoid.

In this infographic find out why you should never post too much or too little, what content you should share and why you should be careful with your hashtags, #ok?

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Competitions are a great way to advertise your Facebook page and engage with your audience. Take a look at the branded apps we made for Korec Group https://www.codastar.com/portfolio/korec-group/

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Facebook  competitions and promotions  - an effective way of building a loyal audience on social media: https://www.codastar.com/facebook-competitions/

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Facebook Releases Guide on How to Maximize Local Awareness Ads

Facebook Releases Guide on How to Maximize Local Awareness Ads

By Andrew Hutchinson Almost a year ago, Facebook introduced a new ad offering called ‘Local Awareness Ads’. Just as it sounds, Local Awareness Ads make it easier for Facebook advertisers to reach audiences in the area immediately surrounding their place/s of business – as per the original release:

“Local awareness ads are built to be more cost-effective than traditional advertising channels…

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Our new website for Embers chimney sweeps showcases their skills and services, is fully responsive to any device and is highly visible thanks to our SEO work: https://www.codastar.com/portfolio/embers/

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Geographically accurate map of London Underground.

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Additional Facebook tabs allow you to present your company your way, using your branding and calls-to-action. You can embed interesting content like videos, pictures, media and apps, and integrate your website feeds, apps, and content.

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Small business spent more time in  social media..

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With a thorough overhaul of their website and finely tuned SEO and PPC campaigns, we’ve helped Smart Inventory Service generate £10,000 of new business each month: https://www.codastar.com/SEO-case-study-smart-inventory/

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A bespoke eBay storefront is a great showcase for your products and is a big factor in persuading shoppers to trust your business:  https://www.codastar.com/portfolio/cavalier-matters-ebay-store/