farahhh

[farahhh]

Coastal Couture, a stylish swimwear brand inspired by the allure of the ocean.

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Kumiko, a Korean skin care brand.

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The Green Grove, a sustainable fashion brand that's committed in creating clothes that look and feel good.

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Stellar, a dessert brand specialising in crafting unique and decadent desserts.

An elegant brand using a luxurious colour palette consisting of gold, white and a dark blue, alongside some beautiful imagery.

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Yummylk, a Swiss milk and cheese brand.

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Wrappers, a recycled, sustainable hijab brand.

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Commercial work, concept: Fun energetic patterns > Nike Trainer

Instagram: @farahgraphicz

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7/13 Seventeen Collection 

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6/13 Seventeen Collection 

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Playing with shapes and lines on Adobe After Effects

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Concept > Roast, an organic coffee brand (logo & packaging)

[farahhh]

Freelancing

Advantage: Freedom

Live by 3 Values:

Will this add values to my portfolio?

Will this pay me what I want to be happy? 

Does this work make me feel good?

 How much to charge? 

Freelance: 

Between £200 and £400 per day (w/ experience)

Rate should increase as you grow & gain experience 

Desired Freelance Annual Salary 

+ 30% ÷ 220 = Your day rate 

Day/ hour rate? £20,000 per year = £200 a day £200 ÷ 8 (working hours in a day) = £25 per hour

Design Proposal 

Formal Document outlining: 

The problem they want you to solve (as/how you understand it)

How you are going to solve it

A breakdown of what it would cost them 

The term of your contract > Make clear that you want to put it in your portfolio 

Visual & written presentation of your ideas (may need to present these in person) Can negotiate in advance of starting the job 

Getting Paid

Make sure this has been agreed by client & designer in advance:

Cover letter

Invoice (KEEP SIMPLE) 

invoice number (no. of jobs in your freelance career > a record for your filing)

Date issued 

Cost

Total

Company number 

Bank account details 

[farahhh]

Lately I’ve fallen out of love with my work due to the fact that I have not enjoyed the process of creating as it has led me into making repetitive and boring outcomes. I’ve been forcing myself to create something in order to keep the consistent flow of posting on social media.

However, I took that thought out of my mind, just wanting to go back to the relaxing and fun technique I’ve developed into my process with no intention of posting. This resulted in me enjoying the freehand doodling and producing something I actually like [which ironically I’ve ended up posting 👀]. 

What I learnt from this was that forcing creativity can sometimes hold you back, potentially resulting in a poor outcome. Hence, you should take a breather and design for fun [I’ll have to keep reminding myself this because of imposter syndrome]. 

[farahhh]

5/13 Seventeen Collection

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4/13 Seventeen Collection 

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3/13 Seventeen Collection

Process video available on instagram: farahgraphicz