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Design thinking is said to encourage divergent thinking to ideate many solutions (possible or impossible) and then uses convergent thinking to show preference, and realize the best resolution. It’s a process based around the building up of ideas without judgments. All this said, in the last decade it’s been so abstracted, it’s hard to tell what it currently is. A rigorous approach to design thinking seems to provide data, but is it bringing about real insight and ultimately new ideas? Or is the process simply draining the energy out of the things we are making? The great creative minds will be the great creative minds with or without any planning or process. Adding too much structure and process to creativity seems intuitively wrong, as does writing decks about what you’ll create instead of rapidly prototyping products and experiences. Maybe the engineers can take a lesson from the designers and copywriters and learn to rely more on intuition and inspiration and less on data and information?

http://http://www.psfk.com/2012/06/what-is-design-thinking-anyway.html#ixzz1x86F2Lfg

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Build virtual trust

Tips for Virtual Collaboration

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The Moment Factory took their great idea and distilled it down to the simplest interaction to create a music wall experience. 

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They have created a technique that lets you map video from the camera onto 3D data from the gaming console device, generate a CGI and video hybrid. This could make it easier and cheaper to create 3D films using commercially available hardware and open source software .

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“Management is dead. To win today you need a culture and an environment where the unreasonable power of creativity thrives. Ideas are today’s currency not strategy."

"“The big idea is dead. There are no more big ideas. Creative leaders should go for getting lots and lots of small ideas out there. Stop beating yourself up searching for the one big idea. Get lots of ideas out there and then let the people you interact with feed those ideas and they will make it big.”

"“Leaders need to become emotional thinkers. The difference between rational thinking and emotional thinking is that rational thinking leads to conclusions and meetings and more meetings. Emotional thinking leads to action.”

“There are three secrets to emotional thinking – mystery, sensitivity and intimacy. It is a lot about story telling....."

"We live in a vibrant world where our kids are connecting to each other and to brands across the world with no money involved. To us this is a world that’s gone crazy."

"Don’t just interrupt, but interact. Asking about Return on Investment is the wrong question today. You should be asking about Return on Involvement.”

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My worlds just collided. PSFK meets SXLB. 

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CT @ SXSW 

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What if Don Draper got in a time machine and had access to 2012's array of digital tools? That's the question that inspired Google's latest advertising initiative. Dubbed "Project Re: Brief," the effort tracks down some of the original Mad Men (and one Mad Woman) to reimagine their classic ad...

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The Airwalk Invisible Pop Up Stor

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GOLDRUN

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Hiring is also like putting together an orchestra, I think, especially in the creative department.  Phil Dusenberry had a saying, “Make room for the crazy ones,” which has meant a lot to me. One of the common mistakes of hiring is that people just want to hire people they’re comfortable with. I often come to the defense of difficult people. 

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Google Goggles.

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Visit for all your Chicago Camera, Specifically film, needs.

Wabash and Jackson in the Loop. 

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Get things done with anyone. Flow is a collaboration tool app that makes working with your team a breeze.