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Good news for you, this August 23rd.

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I slept in and just woke up, so here's what I've been able to figure out while sipping coffee:

Twitter has officially rebranded to X just a day or two after the move was announced.

The official branding is that a tweet is now called "an X", for which there are too many jokes to make.

The official account is still @twitter because someone else owns @X and they didn't reclaim the username first.

The logo is 𝕏 which is the Unicode character Unicode U+1D54F so the logo cannot be copyrighted and it is highly likely that it cannot be protected as a trademark.

Outside the visual logo, the trademark for the use of the name "X" in social media is held by Meta/Facebook, while the trademark for "X" in finance/commerce is owned by Microsoft.

The rebranding has been stopped in Japan as the term "X Japan" is trademarked by the band X JAPAN.

Elon had workers taking down the "Twitter" name from the side of the building. He did not have any permits to do this. The building owner called the cops who stopped the crew midway through so the sign just says "er".

He still plans to call his streaming and media hosting branch of the company as "Xvideo". Nobody tell him.

This man wants you to give him control over all of your financial information.

Edit to add further developments:

Yes, this is all real. Check the notes and people have pictures. I understand the skepticism because it feels like a joke, but to the best of my knowledge, everything in the above is accurate.

Microsoft also owns the trademark on X for chatting and gaming because, y'know, X-box.

The logo came from a random podcaster who tweeted it at Musk.

The act of sending a tweet is now known as "Xeet". They even added a guide for how to Xeet.

The branding change is inconsistent. Some icons have changed, some have not, and the words "tweet" and "Twitter" are still all over the place on the site.

TweetDeck is currently unaffected and I hope it's because they forgot that it exists again. The complete negligence toward that tool and just leaving it the hell alone is the only thing that makes the site usable (and some of us are stuck on there for work).

This is likely because Musk was forced out of PayPal due to a failed credit line project and because he wanted to rename the site to "X-Paypal" and eventually just to "X".

This became a big deal behind the scenes as Musk paid over $1 million for the domain X.com and wanted to rebrand the company that already had the brand awareness people were using it as a verb to "pay online" (as in "I'll paypal you the money")

X.com is not currently owned by Musk. It is held by a domain registrar (I believe GoDaddy but I'm not entirely sure). Meaning as long as he's hung onto this idea of making X Corp a thing, he couldn't be arsed to pay the $15/year domain renewal.

Bloomberg estimates the rebranding wiped between $4 to $20 billion from the valuation of Twitter due to the loss of brand awareness.

The company was already worth less than half of the $44 billion Musk paid for it in the first place, meaning this may end up a worse deal than when Yahoo bought Tumblr.

One estimation (though this is with a grain of salt) said that Twitter is three months from defaulting on its loans taken out to buy the site. Those loans were secured with Tesla stock. Meaning the bank will seize that stock and, since it won't be enough to pay the debt (since it's worth around 50-75% of what it was at the time of the loan), they can start seizing personal assets of Elon Musk including the Twitter company itself and his interest in SpaceX.

Sesame Street's official accounts mocked the rebranding.

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Ossimoro

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Hogwarts Legacy update!

We've confirmed the plot: there's an uprising among the race of hook-nosed bankers who control the economy. (Note that the more evil they are, the bigger their noses are. There's a good one who has a big nose but he used to be evil when he was younger.) They're "rebelling" because they want their stolen cultural artefacts to be returned to them and want to not be oppressed anymore, which for some reason means they also want to massacre their oppressors' entire race, because of course marginalised people asking for liberation actually secretly want to kill you. As part of this sinister cabal's nefarious plot for white—I mean, wizard—extinction, they want to kidnap a child, because that's what hook-nosed bankers like to do, right? And their leader is willing to do anything for material gain, up to and including teaming up with fascists who hate his race.

You guys know that conspiracy theorists think Jews funded the Holocaust, right? They claim we did it so we could milk it for reparation money afterwards. And did you know they think we kidnap children? Or that we actually want supremacy rather than equality, and plan to subjugate the rest of the world for our own gain? Presumably you've at least heard the claim that we control the banks. And you know this is all very popular with the alt right, don't you? Have you also heard that this game's original head developer was an alt right YouTuber?

Don't act like this is a fucking coincidence.

No, JKR wasn't involved in the game, and it's actively intended to be trans-positive. Yes, she gets money from it, and will likely donate some of that to anti-trans causes. But even if you pirate the game so she doesn't make any money off of it, you're still going to be be playing the fucking Protocols of the Elders of Gringotts.

Fucking TALK ABOUT THIS.

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Bathroom Voices Time

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The 'current' crop of North American teens and young adults seem to fear aging, to the point of it being pathological. They want to remain children forever, eternally Peter and never Wendy, because they've somehow convinced themselves that "adulthood" is the death of self, and that the only 'adults' who retain interests or fannishness are intentionally doing so because because they're predators.

Which I cannot even begin to unpack. All I can say is that this is where "protect the children" pearlclutching has brought us as a culture, and I can't claim to be surprised.

Reblog if you’re over 20 and still read/write fan fiction.

I’m curious!

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It physically hurts me to block so many beautiful women but they are lying to me.

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The new, updated version of my Dream Library print is available here with 3 background colour options!

Which would you most want? I would personally love to read the potentially award winning book that I occasionally have vague ideas about writing..

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Get yourself a fabric store that will light your fabric on fire for you

No but legit I asked what the fiber content of something was and the guy didn’t know so he cut a chunk off and lit it on fire and felt the ashes and was like. Yeah this is mostly cotton with a lil bit of silk. And that was the moment I knew. This is it. This is the fabric store for me. Also that guy is marriage material. Not for me but damn some person is gonna be so happy with him.

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Where do you see yourself in 5 years?

Look buddy, i’m just trying to make it to Friday.

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If you’re new to tumblr and want to help encourage artists, then use the tags as a commentary section.

One of the things I disliked about twitter was the mass “consumption“ of art with little to no feedback, and while not everyone was complacent and still replied to art tweets, I see it happening on tumblr too where people reblog with no tags at all, not even the name of the media itself. How do you even organize or find anything on your blog like that? People transferring their engagement habits from twitter onto tumblr is pretty damaging, because Likes do nothing to help spread creations. Only reblogs.

I assure you, rambling in the tags is a good way to brighten creators’ moods. I enjoy reading stuff and it makes me happy when people tell me what they like about my art or how they feel about the things I draw.

There’s no character limit either, so really, go nuts.

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No writing is wasted. Did you know that sourdough from San Francisco is leavened partly by a bacteria called lactobacillus sanfrancisensis? It is native to the soil there, and does not do well elsewhere. But any kitchen can become an ecosystem. If you bake a lot, your kitchen will become a happy home to wild yeasts, and all your bread will taste better. Even a failed loaf is not wasted. Likewise, cheese makers wash the dairy floor with whey. Tomato gardeners compost with rotten tomatoes. No writing is wasted: the words you can’t put in your book can wash the floor, live in the soil, lurk around in the air. They will make the next words better.

ERIN BOW (via garnetglitter)

Ooh. I like this metaphor.

(via drst)

evandale ♥

(via gaslightgallows)

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I restored the gold barrel on this vintage Montblanc fountain pen. ✨