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The organic chain just launched its first national ad campaign ever. But does it know how to sell itself?

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"Here's a hot tip! Stop telling girls how to dress, and start teaching boys not to fucking rape."

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The circular economy, the alternative economic model that is pushing the tradition linear consumption schemes out of the picture now, is all about consuming wisely, giving back and saving more.

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It’s finally giving a voice to the generation with the most to lose from climate change - Ours. Why? Why Not? is a fantastic platform to encourage young people to voice their concerns about climate change. 

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Craigslist is not a place where you tend to find beautiful, creative, compelling advertising. It's almost all amateur ads, after all, and created within a fairly limiting framework. Still, we've seen what can happen when people do put a little effort into it.

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Worn Wear – a Film About the Stories We Wear Presented by Patagonia Directed by Keith, Lauren, Chris, and Dan Malloy

Worn Wear is an exploration of quality – in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family’s maple syrup harvest in Contoocook, New Hampshire; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard.

Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.

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In collaboration with the Animal Lovers League Shelter and the Save Our Street Dogs shelter, Ikea Singapore took photographs of homeless dogs, then created life-size cardboard cutouts from these photographs. These cardboard canines are set up in various Ikea showrooms in the store. They sit, adorably, on carpets, they perch on chairs, and they beg at dinner tables. Shoppers become potential adopters by scanning the codes on the cardboard dogs’ collars. Each adoptable dog has a bio and video on the Home for Hope website.

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This story originally appeared on Contagious I/O, our customisable research platform featuring the world’s most innovative, creative and effective ad campaigns

"We’ve been talking about the importance of context for a while here at Contagious, and this is a brilliant example of a brand using data to create an experience altogether more engaging by being so relevant to people’s lives. By using location-based services to continuously scrape the social web for a myriad of different data points (including volume of tweets, sentiment analysis, user reviews, etc.) Heineken can keep serving up content that’s relevant, helping its audience to stay on top of the city’s rapidly changing social scene."

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Brazil’s biggest brands have worryingly little to say in the aftermath of the national football team’s World Cup drubbing It is fair to say that with Janaína Bo

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A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc. But how do all of thes

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"The creative idea was to carry out extreme tests of relevant product features, in a live set up, where the outcome could never be guaranteed. In this way we could thrill and engage the widest possible audience while still providing a valid demonstration of the new truck. If our live test films could evoke enough interest, then we might be able to get all the way through to the purchasers." - Volvo

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Google Gesture - This won a Future Lion at Cannes this year - a Google app that translates sign language into your spoken language in real time!

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"If you value your life, please seek shelter from Michele Bachmann." This roguish environmental campaign snarkily suggested naming extreme storms after climate-change deniers.

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To track down pedophiles engaging in webcam child sex tourism, Lemz created "Sweetie," a computerized version of a 10-year-old Filipino girl, who was sent into online forums and ended up catching some 1,000 predators from 71 countries.

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Get ready for a wave of imaginative discounts that relieve lifestyle pain points, offer a helping hand in difficult times, or support a shared value.

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Vodafone's new campaign "Firsts" was launched with the epic and inspirational short film, "An & Ria's #First flight". The Vodafone Firsts programme, launched today, is about inspiring people - no matter their age or where they come from – to do something remarkable for the first time using mobile technology. It engaged me on a brand level while also reminding me ever so slightly about it's products. It left me feeling elated and inspired creatively and on a consumer-level. Job well done.

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How utilitarian brands are easing the strain of everyday life in Africa.