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Artist Spotlight - KairozMusic

It's time for another MySphera Artist Spotlight, where we interview artists we love, to learn about their creative process, their life as musicians & how they promote music in the digital age. This time we chatted with Timothy Worthington a.k.a KairozMusic!

Enjoy.

1. Can you tell us a bit about yourself?

My name is Timothy Worthington. I am a producer and I produce house/EDM music. You can find me on Spotify under the name of KairozMusic.

After a break of more then 10 years I started to make music again in November 2016. Can't wait to see what will happen in the future.2. What got you started with music?

I always loved music. I played the drum when I was a teenager. When I discovered Cubase and with that I could make my own beats, that's when it all started. I used to listen to rap and R&B in those days so I made rap music , R&B and dancehall.3. Can you tell us a bit about your creative process?

Most of the times I start with finding a chord progression then it depends how my creativity flows. Making a melody-line, finding a bass-line or work on the drums.4. Can you please share 5 influences on your music (not necessarily musicians)?

- Eminem: started as an underdog rapper. Wanted to prove everyone wrong that he would't make it. And he did, he is now one of the greatest rappers.

- Dr. Dre: His productions were always dope

- Jack Wins, he is a very talented producer, great DJ and a very nice guy

- Making great memories with my wife and kids. This has a great effect in my music.

- My producer friends: they are always very honest with their feedback and they should. Feedback will always give you new insights about your productions.5. What are 3 platforms you can't live without?

- Spotify

- Netflix

- Youtube6. label or independent?

Both

7. YouTube or Spotify?

Spotify8. What are your goals when you release a new album/song?

To make a track sound always better then the previous one. 9. How do you achieve them?

By asking for feedback to my producer friends or friends/family.10. Can you share a personal advice to all the upcoming musicians out there?

Sure: be nice be humble. Don't think you can just blow up in a year. It takes time.

Don't give up. And have fun making music.

Follow KairozMusic on Twitter & Spotify

MySphera is the matchmaker between new music and tastemakers.

If you make music, learn more about our services here. Or, if you want to join our tastemakers roster go here.

source https://www.mysphera.co/single-post/Artist-Spotlight-KairozMusic

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Artist spotlight - Cabela and Schmitt

One of the great privileges of doing what we do at MySphera is our constant interaction with amazing musicians, bands, singers/songwriters, rappers & producers. The guys at Cabela and Schmitt are a exactly these kind of musicians; Amazing sound, unique musical style, great knowledge of the music industry & interesting insights on the ever changing world of independent musicians. That's why it was a no-brainer to interview them as part of our artist spotlight series:

1. Can you tell us a bit about yourself?

We are a trio of friends, songwriters/composers who have been collaborating for over 40 years.

We come from the heart of the United States and humble beginnings.

Our only goal as a group at this stage in our lives is to share with others what we have so freely and abundantly been given.

2. What got you started with music?

Have loved listening and enjoying music from a very young age. Making music a part of every day life just came naturally.3. Can you tell us a bit about your creative process?

Inspirations come somewhat effortlessly. New sounds matched up with great beats get ideas moving quickly. Collaborating with partners is a fun way to share the experience.4. Can you please share 5 influences on your music (not necessarily musicians)?

The Beatles, Eagles, Beach Boys and great music throughout the past.

Parents & friends.5. What are 3 platforms you can't live without?

Cakewalk Sonar, Native Instruments, Addictive Drums are a few tools that come to mind.

6. label or independent?

Independent all the way!

7. YouTube or Spotify?

Both are very useful.8. What are your goals when you release a new album/song?

Maximum impact! Get as many people to listen to it as soon as possible.9. How do you achieve them?

Radio, Spotify, SoundCloud, YouTube, email, Social media, independent curators, etc. We have a network of wonderful people who help make this happen.

10. Can you share a personal advice to all the upcoming musicians out there?

Never give up doing what you love to do.

Be in control of your own future and do the work.

Go beyond following the crowd and be creative.

Follow Cabela & Schmitt on Twitter

Stream their music on Spotify

MySphera is the matchmaker between new music and tastemakers. If you make music, learn more about our services here. Or, if you want to join our tastemakers roster go here.

source https://www.mysphera.co/single-post/Artist-Spotlight-Cabela-and-Schmitt

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Tastemaker Spotlight - Fermi!

Our spotlights series keep surprising us, it's such a blast getting to know our tastemakers better, hear their take and learn from their experiences when it comes to getting music out there.

This time we put the spotlight on a multidisciplinary artist, podcaster, businessman and dad(!) - Fermi, with whom we got to talk music, podcasts, and money. check it out!

Tell us a bit about yourself: How did you start making music, your blog and your podcast?

I’ve always been in love with the process of making music, writing songs, and producing tracks. I started producing music at age 15 after studying a bit of piano and then being exposed to a lot of the hip-hop of those days. In my neighbourhood I was known as the kid who could make your songs come to life and a bunch of guys would be over at my mom’s house recording album upon album (back then we still burnt CDs) and it’s kept evolving from there.

I look at music as both therapy for me as well as a way to connect people across many boundaries, borders, and backgrounds. Music can inspire and elicit deep feelings like nothing else. Music can bring unusual people together all in an effort to craft a beautiful piece of artwork.

My podcast launched earlier this year all in celebration of that. I want to highlight my love of music and how many great artists are out there who deserve a little more shine in this content heavy day and age!

What kind of music do you listen to and where do you discover music?

I listen to all kinds of music. A lot of people say that, but I really mean it.

I have these odd routines: car rides with my kids means classical music from the radio, workouts mean time exploring old and new hip-hop and EDM, and bike rides commuting to work are my time to consume podcasts. I primarily listen to music with Spotify but it’s not unusual to see me browsing Youtube, Instagram, Beatport, and Bandcamp all to see what artists are popping up.

Name 3 music platforms you can’t live without.

Three platforms I can’t live without… definitely Spotify, IG, and I have found some dope artists as a playlist creator through your service MySphera. Since I’m also a podcaster and I am regularly interviewing upcoming artists and beat makers I depend on services like MySphera to push me top talent. I also find so much music on Instagram Stories, believe it or not!

The music industry is constantly changing. What do you think is the role of social media today in music exposure?

Social media has levelled the playing field for artists, influencers, and business people. The barrier for entry is so low right now if you want to launch ANYTHING. Not just about music. The trick is having an identity, purpose, and strategy to cut through the noise and be heard. But just the fact that I’m learning about underground artists and getting them features on my podcast through IG - which I listed earlier as one of my most critical music discovery platforms - shows you how much impact social media is having. By the way, a lot of people hate on social media but I think it’s really like anything else. It’s all about how you use it. You can dig a hole and plant a beautiful tree with a shovel or you can wack somebody. It’s up to the user. At it’s best social media just connects people even more and brings more opportunity. It also faces a lot of us to face reality. Right now we’re experiencing a massive shift in human consciousness and with this much power at our fingertips a lot of us have to face the real barrier to entry: Ourselves. Our self discipline. Our work ethic. Our creativity and self-motivation.

Today, artists are discovering creative ways to earn money from their music. Tell us about one creative way you found out about recently.

I actually have an episode on my podcast where I go over 5 unusual ways to make money in music. You should all go listen to that so that I can give you all the details! But one I’ll share here is affiliate marketing. A lot of people simply depend on album sales or streams. But it’s not really going to pay out much, at least not in the current landscape. Since I’m as much a writer, business person, and personality as I am a musician/producer I have been surprised at how integrating affiliate offers into blog posts, episode show notes, and etc. can add a bit of additional side income. Just like a lot of things these efforts have a compounding effect.

What is the trend you think will take over music in 2020?

I’m no psychic but I’ll tell you what I can see: content creation is not going to slow down! That is both good news and bad news for musicians. In terms of being a solo artist and trying to get exposure it’s going to be harder to stand out with the massive volumes of content pumping out daily. In order to stand out, artists are going to need to lean into videos and impressive graphic content that will catch the eye as well as the ear. On the other side of this coin: video content is exploding right now and the old relics of the tv networks are in a war right now to catch up to and possibly destroy media pioneers like Netflix. That’s great for musicians because movies and shows need music… so licensing and scoring is going to continue to grow and be a huge source of exposure and income for artists in 2020. By the way, because viewers love to escape through everything from historical drama, period pieces, and sci-fi that means there is more room than ever to create ANY kind of music you want in this world.

Share with us a recent tune you discovered lately - How did you find it? And why did it catch your attention?

I have to give a shout out to some of my folks from my podcast Music Producers Treasure Box. I bring artists on there that I discover randomly and really dig as well as heavy hitters that I ask to come on. Loelash has a great song called “Commas" that I’m currently digging. Also, there is this high schooler going by Late Night Messages I recently interviewed. His song “Where Are You Right Now” is a really great track that I dig. The podcast has a playlist, you can check those songs out and more from the show on Spotify

Share 2 advantages and 2 challenges when it comes to producing a music based podcast?

I love doing a music based podcast because as much as I love making beats I also like to add value in various ways. It just fulfills me to use my words as well as my music to motivate and inspire. There isn’t any reason to hoard expertise or insights so the show was born! The advantages are I get to meet new artists, build new connections, and I also (hopefully) help others keep pushing forward and improving their music and lives!

On the real, it’s a little challenging to get a hold of some artists. I’d love to get some well known producers on there but I totally understand the value of their time… but up and comers… I don’t hear back from enough of ya’ll!

Follow Fermi on Instagram / Spotify/Youtube

MySphera is the matchmaker between new music and tastemakers. If you make music, learn more about our services here. Or, if you want to join our tastemakers roster go here

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source https://www.mysphera.co/single-post/Tastemaker-Spotlight-Fermi

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Tastemaker Highlight - Semantic Sounds

It's time for another tastemakers highlight!

This time we talked with, music producer, label owner & founder of Semantic Sounds Ettore Passafiume (aka TORREX) about independent record labels, music promotion and the future of the music market.

1. Tell us a bit about yourself: How did you start your label and your media agency?

I founded Semantic Sounds in 2017.

Initially it was born exclusively as a promotion network but I always wanted it to become a great label and a point of reference for artists and music lovers from all over the world.

I worked in the music industry as a DJ and as a music producer, taking advantage of self-promotion strategies, a few years ago I decided to create my own music network to give myself and above all other emerging artists the possibility to exploit its channels to spread their music to a wider audience. In fact, from day one our networks' slogan was "Leave Your Mark".

2. Your services are very innovative and applicable to new-aged artists. Can you share with us what is your mindset behind it, and how do you perceive the constantly evolving role of the label?

We believe that today one of the fundamental aspects in the success of music is promotion. We are in a historical moment in which on the one hand, thanks to new technologies, it is much easier to create music than in the past, but on the other there is greater competition, therefore it is more difficult to emerge.

For this reason, over the years we have focused on promotion services, constantly improving them, expanding our network of contacts so we can fully meet the needs of the artists.

Now having created a network of partners from all over the world, we are able to offer new music promotion services on Soundcloud, Spotify, other social media channels, blogs, music sites and radio stations.

3. What kind of music do you listen to and where do you discover music?

We like to listen to all kinds of music, especially for our independent label we are looking for songs that make you dance, like dance, house, funky, hiphop or R&B, or radio genres like pop / soul and some new trends Latinas that convey great emotions.

We also give all external label artists the chance to promote their music through our network, except for classical or neo-melodic music.

We are constantly looking for new talents on Soundcloud, Spotify and YouTube or through Instagram and Facebook, in our team there are two employees who work as A&R to discover new emerging artists and high quality music that respects our standards.

4. Name 3 music platforms you can’t live without.

SoundCloud - Spotify - YouTube

5. The music industry is constantly changing. What do you think is the role of social media today in music exposure?

We believe that social media today is a powerful tool that every artist should learn to use to the fullest extent in order to elevate their business - artists must create their own community of true fans.

More so, what matters today is not only the number of followers, but the quality of the relationship with them. So one tip is definitely to focus on engagement.

6. Today, artists are discovering creative ways to earn money from their music. Tell us about one creative way you found out about recently.

Yes absolutely, today the business of an artist is no longer based solely on the sale of records and on the proceeds of live events, now there are so many other possible sources of revenue.

In fact, we too, being an independent label, look closely at the development of the record market, in fact we are looking for new creative ways to increase our revenues in order to finance our artistic projects and improve our services.

For some months now as new creative methods we have discovered the monetization of plays on SoundCloud and crowdfunding through some platforms like Patreon.

7. What is the trend you think will take over music in 2020?

In my opinion, in 2020 the record will still be dominated by Latin / Spanish / Reggaeton and trap music, but other genres such as indie-pop, soul, R&B and Techno will come forward, while EDM music will still remain niche .

8. Share with us a recent tune you discovered lately - How did you find it? And why did it catch your attention?

A tune that we have recently discovered was “Martin Garrix feat. Macklemore & Patrick Stump of Fall Out Boy - Summer Days (Lost Frequencies Remix)" after hearing her during a DJ set of Lost Frequencies at Tomorrowland.

It caught our attention for the wonderful vocal and the particular drop rich in bass and a mixture of various genres.

9. Can you name 2 advantages and 2 challenges with running an independent label?

Certainly having our own independent label has some advantages, in fact it allows us to get in touch with those who work behind the scenes of the music industry as promoters, A&R, artistic directors, journalists and owners of other labels.

As a result this leads to personal growth and an increase in our network that can be used for possible collaborations and partnerships.

Finally, owning a label allows you to observe the music market and the activities of the artists in a more conscious way.

Obviously there are also some challenges we faced, it is not easy to start a label, find good artists and promote them, but these are some of the challenges we have been facing since the beginning which we try to overcome day by day.

Follow Semantic Sounds on twitter / Instagram / Spotify

MySphera is the matchmaker between new music and tastemakers. If you make music, learn more about our services here. Or, if you want to join our tastemakers roster go here.

source https://www.mysphera.co/single-post/Tastemaker-Highlight-Semantic-Sounds

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MySphera Artist Spotlight - Kendra & The Bunnies

Kendra & The Bunnies are LA's newest music rage and we are loving the ENERGY! Lead singer and songwriter, Kendra Muecke shared a little more insight into what brought this musical project to life and where it's headed now!

What was the last concert you attended that wasn't your own?

Experiencing live music is truly something that moves my soul. The sense of community that arises through shared moments of concert creates understanding amongst us. I really dig that. This family-feeling of a grooving atmosphere is relevant to the Dead & Company concerts I attended at the Hollywood Bowl in June. I enjoy the melodic, bluesy direction that the band is truckin’ towards. It calls for swaying in the breeze and waving a flag of open hearts.

Who are your top 3 new/ modern bands?

Animal Collective is a favorite of mine. They are very influential to my way of hearing music through their usage of experimental transitions in pitch. The song “Chores” into “For Reverend Green” on the album, “Strawberry Jam”, always gets me thinking between the creative lines. I have also met them a couple times, good people. For sonic variation and life-changing live performances, I rely on Phish. The amount of range they provide in their layered jams and “conducive to saying ‘what?’ lyrics” is a spectacle to be seen and heard. I love those boys and travel often to see them. Thirdly, there is Z-Ro, a Houston rapper who came up in the game working closely with DJ Screw. His soulful slap-back way of describing pain is relatable. For days where I feel torrential emotional rain, I pop in my grey cassette, turn up the deck, and listen to his album, “Look at What You Did to Me”. FYI, that album is certainly explicit.

Any dream venues you have yet to play?

For sure! Dreaming big is part of who I am. I envision myself playing magical venues such as Red Rocks Ampitheatre in Colorado, the Hollywood Bowl in LA, The Fillmore and Terrapin Crossroads in San Fran, and big festivals like Arise Music Festival, Bonnaroo, and Lockn’. I also look forward to creating music-centered events that give back to our community and raise awareness on important matters, such as water preservation and indigenous people’s rights.

What is the best part of being a songwriter?

For me, the best part of songwriting is giving poetry a well-rounded life through music. I love transcribing energy into text that becomes sound and then song. There is something about the vocal cadence of certain words placed adjacent to one another that really clicks. It’s like some words are just excited to pieces upon meeting each other. To get what I mean, try saying aloud this phrase from my song “Whoooo Are You?”, which will be on my next album, “of Thank You”. The lyrics read, “Yonder I call from bones that fall, from the rotund conjunction, from the human walking tall”. Those words house so well together. The sounds get up and walk hand-in-hand.

Tell us about your latest video! Where was it filmed?

My latest music video is for the song, “World Peace a Thing”, from my debut album, “of Vinyl”, by Kendra & the Bunnies. It is a chant singing for better days. It reminds that there is a place for peace within each and everyone of us. I believe it begins in our hearts. It then expands to our minds, our thoughts, and our actions. This song brings attention to the day-to-day ridiculousness of common societal struggles. After all, our neighborhoods and families are ultimately structured just like those in other countries. For the video, I placed myself in nature. When it comes to my mission, I draw energetically from the Native American prophecy of the White Buffalo Calf Woman. It is said upon her returning, world peace will brought into this reality. So, I dance for the shaking up of stagnant energy, allowing space for this healing to manifest. I filmed it in the canyon hills behind Hollywood in the valley. I bring my guitar and hula hoops up there often.

What is the greatest part about living in Los Angeles?

There are several things I love about LA. First, the historical facet of ‘old Hollywood’. I have a nostalgic frame of mind on a lot of things. Driving around town, I feel there is so much conceptual history that has been produced here in films. Doubling on that nostalgia is the Sunset Strip where a lot of rock ’n rollers used in hang in the 1970s. I like to go there and soak up that culture. Southern California is beautiful too. In places like Malibu, you can be on top of a mountain that overlooks the ocean. It is powerful.

Any Vinyl plans for your new music?

Yeah! I was recently invited in for a live session at Leesta Vall Sound Recordings in Brooklyn, NY. It is a record label that specializes in cutting tracks directly to vinyl. Basically, I will go in and lay down some songs to be recorded straight onto a 7” lathe cut record. This process makes each track completely unique. It is a snapshot of my sound at the time made specifically with one listener in mind. To pre-order for my October live session, you can visit Leesta Vall’s website here.

Where can our readers follow, share and buy your latest releases?

My debut album, “of Vinyl”, as well as the two books I have written are available for purchase here.

Kendra & the Bunnies’ music is available for listening on all streaming platforms.

You can find links to each platform here.

If you want to get to know more about me & stay in touch with my upcoming albums, books, & other projects,

I recommend following me on Instagram. I am @Kenbunny. Also, My website has all relevant information, show dates, offerings, and more about me too.

To watch the “World Peace a Thing” music video and other performances of mine, you can visit my youtube channel here.

MySphera is the matchmaker between new music and tastemakers. If you make music, learn more about our services here.

Or, if you want to join our tastemakers roster go here.

source https://www.mysphera.co/single-post/MySphera-Artist-Spotlight-Kendra-The-Bunnies

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Tastemaker Highlight - James Moore - CEO Independent Music Promotions

It's time for another tastemaker highlight from the MySphera roster!

We had the pleasure to pick the brain of the CEO & Founder of Independent Music Promotion, author of "Your Band Is A virus", Spotify playlist curator, music veteran and of course a MySphera Tastemaker , James Moore.

Now, without further ado, here what we talked about.

Can you tell us a bit about yourself?I'm a music lover, a musician and independent business owner. Nirvana gave me the music bug and I still listen to them pretty much every day to stay close to that inspiration.

What kind of music do you listen to and where do you discover music?

I listen to everything from rock, punk and metal to ambient, IDM/electronica, jazz, instrumental, experimental, all over the map. I discover new music through independent record stores, online music specialty shops/vinyl stores, music blogs, communities like Bandcamp, Reddit, Spotify's similar artist function, Doom Charts, SputnikMusic, Album of the Year, PopMatters, my colleagues, my friend Matt, so many sources!

Name 3 music platforms you can't live without?

Bandcamp. Spotify. Youtube.

The music world keeps changing, and there are so many trends / buzzwords surfacing every day; where do you think the hype is real and where it's empty buzz?

I'd like to see trending shift a bit more towards cool music discovery as opposed to gossip and clickbait. Everything has it's place. Threatin was a recent, much discussed artist who faced some empty buzz; definitely a unique story there.

What are the two things you care about most when you hear a new song?

Well, I tend to love a lot of weird, dark or experimental music so I'm not so concerned about BPM or it having to be a certain genre. That's not to say I don't love pop and dance music because I do. I just listen with a clean slate each time just as a music lover/enthusiast and look to appreciate the artistry for what it is. Production is important but only as the vehicle to let all the elements shine. I listen for the groove. What's it's intent? Is it reckless? Is it compassionate? I also listen for the quality of the vocal as well as the emotional energy from the vocals and all the musical choices. I usually know within 30 seconds if I'm blown away. Sometimes 5!

How did you end up creating independent music promotions?

Independent Music Promotions was conceived as a forward-thinking and practical, SEO-inspired approach to music marketing. I started I.M.P after 10 + years releasing/promoting my own music and promoting local artists freelance. Inspired by Tim Ferriss's "The 4 Hour Workweek" I decided to publish my findings on online music promotion in "Your Band Is A virus". That became the early foundation for I.M.P in 2011. Most musicians, bands & indie labels need the same types of things small businesses do. I.M.P is very much based on that 'grow from where you are' philosophy.

Your book, "YOUR BAND IS A VIRUS", sheds light on viral promotion strategies for independent musicians. In the age of Social Media dominance, on what should artists be focusing on trying to create viral content?

I think that the best content is artists in the midst of being their original selves. Beyond that, it's largely about clearly communicating the who and the why. What's the main message or take-away? Why should anyone care? Good ad copy and strong visuals mixed with enthusiasm and properly tagged content makes for good progress. Savvy artists also create custom content for their socials such as branded visualizers or optimized stories with calls-to-action.

Continuing from the previous question, music keeps evolving, streaming became a differentiator for artists, live video streaming is gaining momentum and social media influencers are becoming heavy pillars in music campaigns, can you share a few platforms artists should quickly familiarize themselves with?

I feel like artists should familiarize themselves with Submithub, MySphera, Droptrack, Musosoup, Feature FM and likely several others to submit your music for potential opportunities in radio, playlists, blogs, channels, etc. It's important to make new connections wherever you can and not just rely on one method. Social companies like SproutSocial and Hootsuite can be potent options for artists to streamline and optimize their socials. Others like WAVVE allow artists/labels to create custom visuals and control their social ads/online presence more.

Your service has a very unique approach to music promotion. Can you shed some light about your process? From handpicking the campaigns you take to matching the right music to the right journalists, etc

It's really based on finding as many potential supporters of independent artists as possible, building a strong relationship, and ensuring we're only sending artists of potential interest to their niche. We get to know each artist's music very well and from there have a strong sense as to who may relate and be an ideal promotional match. Beyond that everything is very manual and practical. I use targeted advertising on sites like Pinterest, Reddit, etc to drive new listeners directly to our artists' music on Spotify, Youtube, etc. This is to help raise SEO long-term as well as boost presence short-term. I have an EPK plus news release created, reaching out to the music media along with a selection of indie radio and podcasts requesting mentions, news posts, reviews, interviews, shares, playlist adds, whatever type of support is most convenient for their format.To help support everything else, we hype, share, hashtag etc our artists throughout our socials during the campaign.

And last thing, What is the one thing you would change in the music world as it is today?I think that things are constantly improving for independent artists and many in the industry are meeting artists with forward-thinking promotional tools. There are a lot of positives. As far as incredible music, I'd change nothing. There's no shortage.

That's it for this one.

Follow James on twitter / Instagram / Spotify

MySphera is the matchmaker between new music and tastemakers. If you make music, learn more about our services here.Or, if you want to join our tastemakers roster go here

source https://www.mysphera.co/single-post/Tastemaker-Highlight-James-Moore-CEO-Independent-Music-Promotions

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MySphera's Complete Guide of Using Influencers to Promote Your Music.

Music makers are constantly looking on new ways to promote their content and growing their audience.

But when you're competing with 30K tracks uploaded to Spotify, 2M videos uploaded to YouTube and millions of posts uploaded to Instagram, FaceBook and Twitter every day your promotion tactics should be as sharp as your music production skills.

There are loads of different ways to make your content stand out, from paid promotion, 3rd party services, email outreach, and content pods.

At MySphera we double down on micro influencers to take content to the next level.

So what are exactly micro influencers?

"A micro influencer as someone who has an audience within the follower range of 1,000 followers up until about 50,000 followers on a particular social media channel, usually comprised of a focussed passion, topic or niche market." @Scrunch

This could mean a local DJ, a radio host, a yoga instructor, a health guru, social activist and many more.

Why are they relevant to my music?

Unlike "Macro Influencer" (influencers with over 50K+ followers), micro influencers have a stronger connection with their audience.

They are considered highly authentic by their audience.

They are active / informed within their specific niche.

Why should I care?

It's pretty straight forward, they have much better engagement rates, conversion rates for a much smaller cost.

Not sure what's engagement rate / conversion rate? we got you covered.

Engagement rate - "Engagement Rate is calculated using the total figure of interactions on a post, divided by the number of followers on the account. Interactions will of course vary depending on the platform, for example on Instagram this will include: likes, comments, saves. On Facebook this will include: likes, comments & shares. On Twitter this will include: retweets, likes & replies. On Snapchat this will include: views, screenshots and replies."

Conversion rate - "Conversion rate is calculated by dividing the numbers of engaged users and the total completed the call to action, this could mean a purchase, a like, or a Spotify stream."

So.....

With the right micro-influencers your music can reach a highly specific audience that will most likely engage and listen to your tracks. More so, if you'll put your music on sale (CDs, Vinyl, etc) these micro influencers can get you the most sales; in a much lower price than the macro influencers.

Ok, how do I find relevant micro-influencers?

It's all here in our influencer cheat-sheet:

If you want to get your music to the right influencers without spending hours on research give us a try and had over to our submission page.

source https://www.mysphera.co/single-post/MySpheras-Complete-Guide-of-Using-Influencers-to-Promote-Your-Music

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Always wondered where those special someones who’ll take your music to the next level are hiding?  Not any more... Here’s our guide to finding the most relevant tastemakers for your music 💪🏽💪🏽

Need more help? Give us a visit at MySphera.co

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How Do I Contact Spotify?

Contents:

Contacting Spotify is easy, but getting Spotify to respond is hard.

If You're facing a serious technical issue or just have an urgent question you need a proper answer to, it's necessary you'll know who / how to contact Spotify.

Since Spotify started their operations they had grown substantially and providing quality tailor made support to 100M+ paying users is extremely hard.

Let’s start with the basics, Spotify phone contact and Spotify email address.

Spotify’s US contact phone is 1-800-952-5210 and both info@spotify.com & support@spotify.com are valid contact mails through which Spotify offers customer support.

The problem is, both ways will probably won’t get your question answered or issue fixed.

Why can’t I just contact Spotify via e-mail?You can, but because of their huge client base the chances you’ll get the response you need quickly are slim, more so, sometimes you’ll get no answer at all.

So what should I do?Spotify provides a few alternatives to contacting by mail and phone:

Help center.Spotify Community.Contact through chat.Spotify for artists contact form.

Which option is the best for me?

First of all, each solution is relevant for other types of issues.

The first two are effective for minor issues / difficulties when there is no urgency.

Spotify Help Center:

Here you’ll find answers to standard FAQs. The homepage is divided into different topics, from how to use the Spotify app to different payment options.

When Should I use it: If you want to learn how to use different Spotify features, learn about their subscription models. This means if you have a technical issue this is NOT the place to go.

Spotify Community:

This is where Spotify power users meet and discuss different aspects of the platform.

You can request an answer for your issue from experienced users or search the question directory for similar issues (There are already over 192K posts in the Help section).

When should I use it: If you encountered a minor bug / issue or you want to get other users input on a certain subject (for example: how can multiple users share a playlist). There are some solutions for technical issues but still, it’s not recommended for major bugs.

Contact Through Chat:In order to reach the chat option you’ll need to do the following:

Go to https://support.spotify.com/us/contact-spotify-support/

Choose the general reason for contacting Spotify.Then select a more specific issue.

If there is nothing that fit your issue click “Other”.

If the quick solutions Spotify provided did not help scroll down and click “I still need help”.

Fill your name and a few words describing your issue and click “Start Chat”.

When should I use it: When you have an urgent technical issue.

Although it’s not 100% effective, from what we’ve tried contacting Spotify through their chat is by far the best option, it’s both the quickest way to reach a Spotify representative and in most of the cases it will provide you with the best solution for your problems.

Spotify for artists contact form:

If you’re an artist whose music is available on Spotify you can try and contact them via a dedicated form.

When Should I use it: Only when you have questions related to your artist profile on Spotify.

Non of the solutions you mentioned had solved my problem what's next?

Sadly, we're not sure. You can try and find someone who works at Spotify via social networks such as Twitter, Instagram or Linkedin but sadly these are not official channels.

source https://www.mysphera.co/single-post/How-Do-I-Contact-Spotify