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Agency: Wieden + Kennedy, London

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Trends

Is personalisation the way forward for 2017? Of course it blimmin’ is - Coca-Cola amongst so many other great brands have shown us that. But along with social media, how much further can brands take it to capitalise on their relationships with their customers?

Check out the infographic by RTM software provider Signal on what they feel this means.

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How the new Instagram logo was made. (via charliealdred)

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Advertising In a comeback to the obnoxious billboard McDonald’s posted last week, competitor Burger King have executed this quick video as a response, courtesy of ad agency Buzzman. Enjoy. 

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And to all a...

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Everyone’s creative. Right?

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Social

The most powerful feature on Instagram you probably aren’t using!

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Social Media Round Up - Snapchat introduces new revenue system with ‘Replay’ + new ‘selfie’ filters - Changes to Facebook Ads manager and what you need to know - Instagram to Facebook, 14 exciting digital statistics from the past week - Facebook is turning Pages into online shopping centres - Facebook is working on a 360-degree video app - Instagram ads go global including 30 second adverts

#ICYMI - Social Media shortcuts: Google+ to Facebook - How The Onion’s art department works - Periscope is coming to Apple TV - How food brands are nailing Instagram - Pinterest strengthens bond with brands - Your Facebook posts may not be as secure as you think they are - 3 useful Twitter apps

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BLAST FROM THE PAST Hey, remember that time when I wrote a blog post about the lovely Dao Nguyen from BuzzFeed on how she skyrocketed BuzzFeed to awesomeness! This was one of my best posts and I wanted to say thank you to all who shared it! #ThrowBackThursday

Social Media

“Using data properly is a constant stream of experiments and feedback.” -  Dao Nguyen. 

BuzzFeed’s secret weapon, she has helped BuzzFeed quintuple traffic in two years to over 150 million users. 

Read her interview on Inc.com

*Update* Dao offers her 3 productivity hacking tips that have helped her through her tenure as Vice President of growth and data at BuzzFeed.  

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Advertising Advertising always seems to get a bad rep however, when I see something fresh, o so fresh, well then I gotta give them a round of applause.

Such an ovation was given to Oasis for their summer advertising campaign. Cheeky, funny and ‘refreshing’ in copy, at first sight I actually let out a hearty chuckle. Now, this tactic wouldn’t work for most brands - so don’t go copying it - but it works very well here. I don’t know whether it’s the nostalgia of the drink or the overall execution, but I likes it. I likes it alot. 

Agency: The Corner Animation: Parallel Teeth Copywriting: Robert Amstell Art Direction: Matthew Lancod

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Social Media How do you effectively track your social media marketing results? In their latest article, Social Media Examiner offer 7 ways to improve your metrics and conversion. One or two tools are new on my radar but how many have you used?

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The Hierarchy Of Twitter Greatness

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Social Media “...it's about finding and striking that right balance between staying true to your brand ethos and your core audience as you also look for new ways to expand and grow.” - Tumblr’s first CMO on how to grow whilst staying true to the brand. 

Read more on AdWeek

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Social Media

*Cue evil laugh* Let the hacking begin

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An Introvert’s Guide To Being Productive In The Office If you’re anything like me, finding your quiet moments and areas of solitude at work is most certainly THE THING. However, when other people are round, I find my working pattern changes as does my productivity. Luckily, Business Insider have just done a round up of some top productivity hacks and here are a few of my favourites:

- Get your most important tasks done first thing in the morning. - Find quiet corners or go for walks.  - Schedule meetings with yourself. 

Head over to read some more top tips.  *image from Design Taxi

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Analytics Just started using UTM codes but haven’t a clue how to use it? Wait, did you just ask what UTM codes are? For shame, for shame.   Head over to the whizz kids at Effin Amazing to get the lowdown on how UTM codes - that’s Urchin Tracking Modules to you noobies - can help you increase conversion and track traffic across your social platforms.