rubarbdigital

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And most importantly – remember that the way to the export market is always open, it is not difficult to get there. The difficulty is different: to create a product that will win the competitive race over and over again.

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The founder of the digital agency Rodion Honcharov talks about the launch of a  new website and portal for "ANTONOV".

Antonov: "You need to change, to remain a leader."

In the summer of 2019, Antotov State Enterprise presented a new corporate website, which has become a modern presentation platform. This is not a simple design update, but a fundamentally new concept.

During the interview with the CEO of digital agency Rubarb Rodion Honcharov spoke about the specifics of working with manufacturing companies.

Why did you dare to cooperate with a state enterprise? Weren't you afraid that bureaucracy will destroy your work?

"Sure thing, we were worried that there would be difficulties on the work due to the branched structure of the enterprise. When a company is huge, you cannot do without bureaucracy, especially if it is a state brand. But even at the stage of signing the contract, we got acquainted with representatives of the company, who expressed their interest in creating a fundamentally new, modern functional product. They shared their enthusiasm with us, that is why we took the risk of taking on such a huge project."

Weren't you afraid of hate on the part of society? How did users rate your work?

"The defence industry is a fairly closed and traditional industry. The public's reaction was mixed, the majority supported the renewed brand vision, but not without the negative. The main thing is that the key foreign partners of the company positively perceived the result of our work."

A challenge in everything: how to win a tender from a state-owned enterprise?

"Rubarb is an ambitious digital agency that focuses on a collaboration with manufacturing companies. It was our positioning that became one of the advantages at the tender.

Rubarb has been successfully implementing projects for manufacturing brands for more than six years and cooperation with the largest enterprise in the country is a new stage of development. We understood exactly what a huge work would have be done in a short time."

*(pictured VP of Marketing and Sales Y.V. Kiselev and Rodion Honcharov, CEO RUBARB Digital.) 

What are the difficulties in working with a state-owned company?

"The debriefing stage introduced us to the management of the enterprise, they explained to us the specifics of the company's work, how to properly position the brand at the global level. Also, a task was set that did not directly relate to digital.

Rubarb was asked to do something completely new, but at the same time preserve the established tradition and the heart of the brand. "Antonov" operates internationally, interacting with partners and customers from dozens of countries around the world. To take into account the peculiarities of the designated target audience, its mentality and, at the same time, the wide range of the company's services, I will honestly say that it was not easy to cope with the taks set. Big contracts are big risks.”

"We were not chasing European standards, the trend of minimalism and so on. Our team worked closely with each department of the "Antonov" enterprise: they studied production, communicated not only with the management, but also with engineers and other employees. This allowed us to create a design with "meanings" that fill the national brand from the inside" - says Rodion Honcharov, CEO of the Rubarb digital agency.

What were the features of the development of such a project? 

"We made the resource as dynamic as possible, as it was planned to use a large number of animated parts and 3D models. At the same time, the site is visually "airy" and easy to use.

We spent a lot of time studying and analyzing the user experience: we made navigation easier and at the same time increased the amount of information available to the user. For example, in the drop-down menu in the first place are the aircraft that are used and sold today, as well as the section concerning their technical support.

Airplanes created in different years of the enterprise's operation including those that have already been taken out of production, are taken out and grouped into a separate block, but this is history - you need to remember it."

Six months after the launch of the site, Antonov launched a Web portal for its clients, which was also developed by the full-cycle digital agency Rubarb. As you can see, the transformations continue. The company uses every opportunity to remain a leader and provide only the best service to foreign clients.

What else do you plan to work on with "ATNONOV" State Enteprise?

"Having a presence in the digital world is an integral part of brand development, so there is plenty of digital work. We can offer many more tools and technologies to the best brand in the country. There is no limit to perfection!"

Rodion, tell us your recipe, what is important now for manufacturing companies that work all over the world? 

"You need to be proud of your achievements and put them first. If you have the best maintenance in the world, the highest quality parts - talk about it loudly and don't be shy. In our country, we are so afraid to advertise ourselves that at first we tell a lot of secondary things, and then we move on to the strengths of the brand. Abroad, you should immediately give "meat" to a potential client, interest them - world brands do just that.

We were guided by this principle when creating the architecture of the new site "ANTONOV". A modern website should present a company in 5 seconds, or you will simply lose a client. The Antonov company is the face of our country and it was logical to show the main strength of the brand, which is known all over the world.

On the main page of the site, we see the "business card" of the enterprise - AN-225 "Mriya" and new developments of the enterprise.

https://www.youtube.com/watch?v=anDH4p_2VKY&ab_channel=RubarbDigital  

RUBARB continues to support and guide "ANTONOV" SE in the digital world, as in the digital era, brand network integration is an integral part of brand development. The agency has a lot of ideas in its arsenal that it can offer to the most famous and large-scale brands in the country.

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Achieving the maximum result depends mainly on a web design company that you choose. Professionals of one of such agencies Rubarb believe that site creation is not only a technical process but also a creative one. Everything depends on the business goals, niche, competition, portrait of the target audience.

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Motion graphics on your website: how it will influence visitors

What is motion design?

Most creative and advanced websites include moving elements, whether they are pictures, videos, or animations. It makes web pages more interactive and dynamic and stimulates potential clients to be more active, increasing conversion rates. So, motion design is the visual design of videos or illustrations using dynamic graphics. This technology can combine video, audio and text into a single animated storyline. It involves three channels of information transmission. They are image, sound, text. By adapting these animated design tactics on the pages of an online resource, you can more powerfully influence site visitors. After all, with the help of emotional impact, information transmitted in this way remains in memory longer than usual.

The team of professionals of Rubarb, one of the digital agencies specializing in the development of motion graphics, are sure that the purpose of animated components is to attract the attention of target audience, informing it about products or services by a simple but catching method. Using 2D or 3D technology, you can vividly present any concept or idea and convey your message to the viewers.

What tasks can solve dynamic animated design:

highlight the benefits of your products, especially compared with your competitors;

present specific arguments on why it is better to choose your services;

impressive presentation of ideas to business partners, visualization of business models, the illustration of company goals.

With this tool, you can solve both simple tasks and explain really difficult questions. With the help of visualization, it is easier for the viewer to orient and to understand complicated subjects.

Advantages of using motion graphics for your business

Large corporations and famous brands have started using the technology of visualization and motion graphics videos a long time ago. Among them are companies like Apple, Adidas, Shopify. It is not surprising as they have evaluated the benefits, what results they will receive and started investing money in these technologies. So what about you? Should you, as a business owner, apply it to your online marketing strategy? Let’s find out is it really worth your money.

Positive aspects of motion design:

Presentation of content. It is possible to show complicated information in an understandable way to people for whom this message is intended. Visual perception of animated content is a unique factor for online business advertising through such channels as the website.

Attracting attention. Due to the dynamics, the viewer's attention is kept as much as necessary. Motion graphics animation can interest any audience. It is more memorable and influential.

No boundaries. Any idea can be implemented using computer technology. It is a way to express ordinary things using creativity and imagination. There are no restrictions here.

Flexibility. Advertising video, corporate presentation, mobile applications, logo animation, and much more. Motion graphics is suitable for designing almost everything needed for your online projects or for other purposes of your company.

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In the modern world, web design and development trends depend on the fact that most of the traffic comes from mobile devices. Therefore, business representatives, who have an online presence, should think about creating a web resource suitable for operating on any device with any screen size, no matter how large or small it is.

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(со страницы Сторителлинг – истории, которые продают — блог RUBARB)

[rubarbdigital]

The rapid development of technologies can become both an advantage and a burden for business owners. Innovations and new online tools appear so quickly that it is hard to predict what comes next. If yesterday it was enough to describe the company's products or services on its website, today the era of web resources with a static collection of information has come to an end. https://rubarbs.com