#Also! Actually had spoons to add alt text to this

[banesberry-anomoly]

Bluesky 🦋 gijinka? Bluesky 🦋 gijinka. [He/They]

[roboticchibitan]

Tea teapot

[Image ID: A screenshot from the Kamm teapot foundation of a teapot made from dried lemon tree leaves, dried lemon peel, and vine, titled "Peri Sossaman Lemon Zinger Herbal Teapot."]

Okay gonna use the fact that this ask has been in my askbox since July as evidence that if you want me to publish your teapot asks right away, it's best to add the alt text yourself cuz I don't always have the spoons. Not calling anyone out here, I hadn't mentioned that when this teapot ask was sent! Just going forward, if you want a swift response please add alt text. If not no big deal but you might have to wait six months for me to have the spoons to answer it.

Also, right now on tumblr mobile (which is primarily how I use tumblr) when I answer asks the text and images get squished into the first 1/5th of the ask area, so I can't actually see the images when I'm answering the asks and therefore can't do image IDs on mobile rn. So even if I had the spoons, you'll have to wait until I'm on desktop which is rare.

Okay, on to the rating! This teapot is really cool! It's not meant to hold tea but as an art piece it's really pretty and fun to look at! The artist did a really good job of preserving the vine-ness of the vine. My question though is why vine? Don't lemons grow on trees? A very cool art piece!

[golgoterror]

Alright, this is ungodly long, but I just wanted to talk about something regarding Jake. 

A lot of this fandom -- at least, from what I’ve seen -- label Jake as stupid. Some may even say Jake and smart are antonyms. This could not be further from the truth. It almost irritates me how much the fandom places this mischaracterization on him. Also, I get to talk about The Lad™ for about ten pages worth of words on Google docs, which is always very, very fun for me.

Well, first things first, let’s talk about the child genius and multi-billionaire polymath that is Jake English.

Puzzle Modus.

Let’s begin with something small. Jake’s modus is of puzzlekind! This is described as:

It's quite a handy modus, allowing you to captchalogue objects of any size, as long as you can fit them all in a finite space by maneuvering the cards around like a big game of Tetris. You like it because it keeps you sharp for solving any puzzles you might find when you go out raiding hallowed tombs, which is never. (x)

He likes puzzles! This is a huge headcanon I absolutely adore that has a basis in the comic: He’s a puzzles guy! This is just sort of a neat little fact about him that I adore to the moon and back. Just the idea of Jake fiddling about with a Rubik’s Cube is kind of adorable.

This is how he goes about doing everything every day of his life. I think that’s just amazing! And incredibly smart of him, I might add.

Skaianet. 

Jake is shown in the credits to take over Skaianet after the game ended. For those unfamiliar, Skaianet made many things for the game, including but not limited to: the interstellar travel we see, transportalizers, the lab by Rose’s house, all Jake’s fancy-schmancy computers, and Sburb itself. In the beta timeline, Grandpa Harley founded Skaianet. In the alpha timeline, Grandma English did. I know Jake didn’t start it up and trying to pass off his alt-timeline self as him is a bit far-fetched at best, but he had the spoons to take it over. I think that speaks volumes for Jake’s intelligence -- this implies, at the very least, he can understand mathematics and physics at a high level. Remind you of someone we already know?

It is also important to note that Jake does, in fact, build the company back from the ground up, because it went to shit before his grandmother died:

GT: Pretty sure her company made a tidy fortune til it went belly up. At least i still have a few of her knickknacks for keepsakes. (x)

So he built an interstellar company back up -- using what his intelligent grandmother had once used -- to being very useful and practical once again. 

As someone with a degree in mathematics and about to finish a degree in physics, I can say this sort of work would for sure require at the very least a decent understanding of quantum mechanics, statistical mechanics, electrodynamics, calculus (vector and differential forms), ordinary and partial differential equations, and perhaps other things like topology. I don’t know about you -- and I’m probably tooting my own horn a bit by saying this -- but I think that’s pretty nifty, if I do say so myself. 

Actor.

Once again, I’m reaching into the credits to show that Jake has become a movie star after the game ends. Memorizing all those lines, slipping into characters... Being an actor is no easy feat. 

( Side note: This leads into my headcanon that Jake can imitate accents and voices on a whim. No more arguing about whether he has a British, American, or Australian accent -- you’re all right! )

And I would like to add he has two jobs! Skaianet and being a movie star! This guy’s a fucking polymath for Christ’s sake.

Reading People.

Let’s start of simple: Brain Ghost Dirk. I can hear the outcries now of Dirk’s powers being the cause for this. And, yes, I can’t ignore Dirk’s influence in this, but Jake’s hope powers were also needed for the projection to come alive. And the fact he was able to make such a startlingly accurate projecting of Dirk in his own mind is astounding -- even BGD himself thinks so!

TT: You could view me as a projection of the real Dirk within your mind, as expressed through all of your thought patterns about him. TT: So I'm kind of a splinter of his corporeal self who happens to live in your awareness. TT: I'm a startlingly close approximation to the real thing, for all intents and purposes. GT: Just how startlingly close are we talking? TT: I'm not going to give you a bogus percentage like the glasses cause that's not my shtick. TT: But pretty damn close. (x)

A very deep understanding of the other is needed for Jake to do this. That is pretty fucking incredible. He can clearly read people really well -- he had a few times where he was cluing in on Jane and Dirk have feelings for him:

TG: its one of those things jane likes about u so much GT: It is? TG: which TG: errrrrrrrrrrrrrrrr im not supposed to talk about 2 u evr so nm GT: Talk about what? TG: nope GT: You mean how um... GT: Well a way in which i suppose... TG: no nope GT: Jane is prone to looking upon me with what i fathom to be more than just friendly affection? (x)

TT: I guess call it an extra birthday present. But instead of a present that's awesome, consider it more like a weird confession that may change the way you feel about me. GT: Whoa uh... GT: Dirk are you... uh... GT: Saying what i think? (x)

He’s not completely clueless on people! In fact, he seems to have a really good understanding of his friends. That’s something a lot of people seem to forget because of the incident that I will be getting to later on.

Fending For Himself.

I’ve already written quite a bit on this, but I’ll sum it up here: Jake is exceptionally good at living in the wild and taking care of himself. Sort of like a wild garden; he doesn’t need to be taken care of. Survival skills, especially around fighting and fending off things, aren’t something everyone has. This, once again, counts in his favour, even if it doesn’t line-up with “book smarts”.

— — — — — — — — — — — — — — — — — — — — — — — — —

That’s five things! It’s clear Jake is, in fact, a polymath and incredibly intelligent. So, what’s with the fandom painting him as being dumb? What’s with people actually thinking he’s stupid? I think we can all take several wild guesses as to why that’s the case.

— — — — — — — — — — — — — — — — — — — — — — — — —

Takes things literally.

This is something that plagues Jake quite a lot. Case in point:

GT: Wow like the epic kevin costner film? TT: Almost exactly. Especially by the same degree of shittiness. GT: Oh man does that mean you have to drink your own pee?????? TT: You get used to the taste. Welcome it, even. TT: That takes about 15 days in a row of hard piss drinking though. GT: Ewwwwwwwwwwww no dude. No ew. :( TT: Relax, I don't drink any goddamn piss, ok? GT: Oh ok. Whew. (x)

But, well, let’s address the elephant in the room. The chat I laughed so hard at when I read it the first time due to pure, unadulterated second-hand embarrassment: Jake asking Jane if she had feelings for him.

Let’s analyze this, shall we? Jake starts off by being vague as all Hell, and I’ll spare those details, until finally...

GT: Just come out and say it. Do you fancy me? GG: No! GT: I see. GT: Very well then. GT: Jeez i mustve really misread that one! I feel like kind of a bone head now. (x / x)

Okay, she says no, and he backs off. That’s fine and dand--

GG: No!!!!!! GG: Oh my God, what am I saying here? GG: Jake, I didn't mean it! I didn't want to make you feel that way! GT: Now jane lets not backpedal here. GT: Youve spoken the truth and i greatly appreciate and respect you for that. GT: But now that i think about it you know what? GG: ... GG: No? :( GT: Please dont take this the wrong way but your answer is actually kind of a relief! (x)

... Oh, right. Yeah. It keeps going. It just keeps--

GT: Actually since youve made your feelings apparent and only see me as a friend that makes it a lot easier! GG: Haha, yes! GG: Friends!!!! GT: Maybe you could help me sort out some stuff that has been weighing on me lately? GG: Well what are friends for Jake!!!!! (x)

Sweet Jesus, Jake.

GG: Me? GG: HOO HOO HOO! GG: I'm just GG: Terrific! GG: I'm feeling so... GG: Friendly!!! GG: I clearly just want to be a good friend and bring all my AMAZING FRIENDLINESS to bear on your problems. GG: Friendlystyle! Ahahahah? GG: Shit I mean GG: Ahahahah! GT: Thats aces. Jane youre a sweetheart. (x)

Alright, alright, enough! You all remember the fucking chat. 

Regardless, it’s very apparent Jake takes things at face value. I also will cite him talking to Jane before her birthday, but not list examples, because what happened above will just happen once again. 

Okay, so he takes things at face value. What’s wrong with that? He trusts people to not lie to his face -- to not sugarcoat things or beat around any bushes. Perhaps I’m projecting a bit, but I do the same damn thing. I think a lot of people do! I don’t think reading things as fact over text is a good measure of someone’s intellect. All it does is show he has issues with communication. Okay, so he struggles with one thing. Sue me.

Doesn’t catch things right away.

Yeah okay I’m just gonna dump a few examples of this.

GT: Haha wow. Must have been a hell of a guy. TT: So... TT: You're not making any connections there? GT: Where? Huh? TT: Famous comedian, about the age of your grandma, inheriting the family name of the Baroness... TT: Not ringing a bell? GT: What are you talking about! Dirk stop speaking in riddles and keep telling the story i am on tenterhooks here! TT: Ok, well it's not like it's that important. Just a super obvious thing that'll probably occur to you later when you're looking in the fridge you don't have, at which point you'll feel like an idiot. GT: Oh my god you can be one opaque motherfucker just clue me in bro! TT: Nah, it'll be funnier this way. GT: STRIIIIIIDEEEERRRRRRRR!!!!! TT: Moving on. (x)

GT: Whats going on? TT: Took you long enough to figure it out. TT: Pages really are a slow burning class. Damn. GT: Figure what out! TT: You're asleep. (x)

This leads into the point above. His mind doesn’t work that way -- but that doesn’t mean he’s not intelligent. He needs everything laid out in front of him so he can make the connections and understand what’s happening, but there’s no real harm in this, and it certainly doesn’t dictate whether the guy is “intelligent” or not.

There are many, many more examples in canon depicting Jake as having difficulties with communication and you all can open most of his pesterlogs and probably find one. I’m not going to list anymore. But, hold your horses, I swear I’m getting to a point!

Difficulty reading.

A lot of the media Jake consumes is picture-based. Movies, comics, even the puzzles are most likely spacial and probably not riddles. It’s not far to imagine Jake might not be a terribly good reader, considering nobody was really around to make him read. Of course, his grandmother was around when he was little, so he can read -- and he can read just fine. But he probably isn’t very good at it simply from lack of practice. He also has terrible grammar, something Jane picks on him for, so it’s entirely possible that’s a contributing factor. He may just have trouble reading and writing.

Speaking from experience, I have dyslexia. As such, reading and writing are incredibly hard for me. I never read the books in my literature classes -- both in English and French -- but I did get the gist of the books (enough to get a decent mark in the class at least) by watching a movie adaptation of the novel. I don’t think it’s that far-off to think Jake may, indeed, do the same thing.

— — — — — — — — — — — — — — — — — — — — — — — — —

NOTE: This next part is a bit hard for me to write, because I don’t want to vilify any of you. It might not have clued in on anyone or maybe you just saw Jake as a sort of comic relief and meant no harm by it. And I hope shining a light on this will make you all think twice about the guy. However, I can’t really avoid this next part, and I may get a bit emotional in it. Just a bit of a warning.

All of the above points are just me trying to say Jake probably has undiagnosed learning disabilities and perhaps autism. I don’t think I need to go into detail about how those don’t make someone “stupid”. If you think that’s the case, fuck you. I can’t argue with ableists, much less do I actually want to. 

NOTE: I wrote a thing on his speech impediments. That may be of interest too. I don’t really know, but here it is nonetheless.

My take-away message here is: just because someone struggles with socialization or other things doesn’t mean fucking anything in terms of their intelligence. Jake is very clearly smart and has the ability to read people incredibly well -- to the point of making copies of them! Perhaps it’s just a bit easy to underestimate the guy compared to other characters, though.

There are other things that muddy this up a bit, unfortunately.

— — — — — — — — — — — — — — — — — — — — — — — — —

Trolling.

Jake is such a fucking troll. Jesus shitting Christ, does he get a kick out of acting stupid just to make the other person look silly. Or perhaps even to make himself laugh in the process. Case in point:

uu: I WILL JUST BE YOUR PATRON DUDE. uu: OR MAYBE. YOUR PATRON MANBRO. GT: Sounds pretty gay. uu: WHAT THE HELL IS THAT? GT: Whats what? uu: GAY. WHAT'S GAY YOU IDIOT FUCK. GT: Oh right. GT: Forgive me i forget you arent familiar with all of my earth lingo. GT: Its like... GT: How do i explain. GT: You know. Its a rather old fashioned term for being jolly and festive together. GT: Like "that rollicking time we had scrumming the other eve sure was gay." uu: I SEE. uu: THEN YES. YOU ARE CORRECT. uu: THIS IS GOING TO BE GAY AS HELL. (x)

Look at his goddamn face during this exchange:

That little bastard knows exactly what he’s doing. 

And these aren’t stand-alone events! Jake is very, very silly and will use the fact others see him as stupid to have a little fun. May as well, right? And, in the process, he makes others look pretty damn stupid. 

But sometimes it’s a bit hard to tell when he’s acting stupid against when he’s genuinely not getting something. I think he even fools himself sometimes! So you have to be a bit careful about fake-outs. I’m sure even the other alphas have trouble deducing when he’s doing this -- which only adds to the myth of him actually being “stupid” when viewed on first-glace.

He probably also does this with crushes, purposefully ignoring the signs because he doesn’t want to deal with it or may not believe anyone could like him that way. After all, if he’s wrong, he may think himself to be conceded and having a big head. So, he ignores the signs, thus convincing himself the feelings aren’t there. Then he gets absolutely fucking bamboozled beyond belief to find out they actually do like him. But that’s just a little side-note.

Thinks he’s stupid.

This one is just a bit... Sad. Very sad. Jake genuinely does think he’s stupid. Quite a lot, really. 

GT: I shoulda asked where he fit into the picture if you were raised alone. I can be dumb as a bag of penny candy sometimes. (x)

Just... Man, he’s been called and treated as stupid so many times, he’s at the point where he believes it. If you asked him, he’d say Dirk is a genius, Roxy is always smart and sassy, and Jane is brilliant. (I don’t have a source for that last one but... Come on. She lectures him about grammar. Don’t fuck with me.) But when it comes to himself? He can’t say the same. Of course he then acts that way. He sees himself as a burly adventurer who is also a gentleman and tries to live up to that. No where along those lines does he think he’s intelligent. And that’s just... a little heartbreaking, really, all things considered.

— — — — — — — — — — — — — — — — — — — — — — — — —

Can’t believe this blog is just me going, “Wanna see how fast I can talk about Jake?”, and a shit-ton of people all nodding before I talk for six hours straight. Anyway, take-home message is: Jake’s smart. Jake’s very, very smart. He’s also a himbo, but he’s incredibly smart. Just because he has learning disabilities doesn’t mean fuck-all. 

Thank you for coming to my TedTalk. There are drinks and refreshments in the back. Have a safe trip home. Remember to tip your waiters and waitresses. Jesus fuck can I run this gag any harder into the ground? Giving me language was a mistake. No but, really, if you read this whole damn thing, thank you! I hope this was as fun to read as it was to write.

[un-chat-sauvage-blog]

On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMuller

Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections:

How are crawlers and Googlebot crawling through your site and your web pages?

What is the UX of your on-page content?

What is the value in the content of your on-page content?

So let's just jump right in, shall we?

Crawler/bot-accessible

☑ Meta robots tag allows crawling

Making sure your meta robots tag allows crawling is essential. If that's blocking Googlebot from crawling, your page will never be in search. You want to make sure that's all panned out.

☑ Robots.txt doesn't disallow crawling

You want to make sure that let's say this page that you're trying to get to rank in search engines, that you're not disallowing this URL from your robots.txt.

☑ URL is included in sitemap

Similarly you want to make sure that the URL is in your site map.

☑ Schema markup

You also want to add any schema markup, any relevant schema markup that you can. This is essentially spoon-feeding search engines what your page is about and what your content is about.

☑ Internal links pointing to your page with natural anchor text

So let's say I am trying to rank for chakra stones. Maybe I'm on a yoga website and I want to make sure that I have other internal pages linking to chakra stones with the anchor text "chakra crystals" or "chakra stones" and making sure that I'm showing Google that this is indeed an internally linked page and it's important and we want to give it some weight.

☑ HTTPS - SSL

You want to make sure that that is secure and that Google is taking that into consideration as well.

User experience

☑ Meets Web Content Accessibility Guidelines

Does it meet Web Content Accessibility Guidelines? Definitely look into that and make sure you check all the boxes.

☑ Responsive mobile design with same content and links

Is it responsive for mobile? Super important with the mobile-first indexing.

☑ Clear CTA

Is there one clear call to action? A lot of pages miss this. So, for this page, maybe I would have a big "Buy Chakra Crystals Here" button or link. That would be a clear CTA. It's important to have.

☑ Multimedia: Evaluate SERP and add desired media

Are you providing other desired media types? Are there images and video and different forms of content on your page?

☑ Page speed: utilize CDNs, compress images, use reliable hosting

Are you checking the page speed? Are you using CDNs? Are you compressing your images? You want to check all of that.

☑ Integrate social sharing buttons

It's the easiest thing. Make sure that people can easily share your content.

Content and value

This is where it gets really fun and strategic too.

☑ Unique, high-quality content

Are you providing high-quality content? So if you go to Google and you search "chakra stones" and you take a look at all of those results, are you including all of that good content into your page? Then are you making it even better? Because that should be the goal.

☑ Optimize for intent: Evaluate SERP and PPC, note which SERP features show up

You want to also optimize for intent. So you want to evaluate that SERP. If that search result page is showing tons of images or maybe videos, you should be incorporating that into your page as well, because clearly that's what people are looking for.

You also want to evaluate the PPC. They have done so much testing on what converts and what doesn't. So it's silly not to take that into consideration when optimizing your page.

☑ Title tags and meta descriptions

What are those titles? What are those descriptions? What's working? Title tags and meta description are still so important. This is the first impression to many of your visitors in Google. Are you enticing a click? Are you making that an enticing call to action to your site?

☑ Header tags

H1, H2, and H3 header tags are still super important. You want to make sure that the title of your page is the H1 and so forth. But just to check on all of that would be good.

☑ Optimize images: compress, title file names, add alt text

Images are the biggest source of bloat of on-page site speed. So you want to make sure that your images are compressed and optimized and keeping your page fast and easily accessible to your users.

☑ Review for freshness

You want to review for freshness. We want to make sure that this is up-to-date content. Maybe take a look at popular content the last year or two of your site and update that stuff. This should be a continual wash and repeat. You want to continue to update the content on your site.

☑ Include commonly asked questions

It's such an easy thing to do, but it's commonly overlooked. AnswerThePublic does a great job of surfacing questions. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. I highly suggest you check that out and start to incorporate some of that.

Find common questions now

These help to target featured snippets. So if you're incorporating some of that, not only do you get the extra traffic, but you find these opportunities of getting featured snippets, which is great. You're expanding your real estate in search. Awesome. PAA boxes are also a great way to find commonly asked questions for a particular keyword.

☑ Add summaries

Summaries are also hidden gems. We see Google seeking out summaries for content all of the time. They are providing summaries in featured snippets and in different SERP features to help sort of distill information for users. So if you can do that, not only will you make your content more easily scannable, but you're also making it more accessible for search, which is great.

☑ TF-IDF (term frequency-inverse document frequency)

TF-IDF stands for "term frequency-inverse document frequency." It sounds a little intimidating. It's actually pretty simple. What's the number of times that "chakra stones" is mentioned in this particular page divided by the number of times it's mentioned anywhere? This is basically just a calculation to determine relevance for the term "chakra stones." Really cool and commonly used by Google. So if you can do this on your on-page, it will just help you in the long term.

☑ LSI (latent semantic indexing) for relevance

Similarly LSI or LSA, it sometimes referred to, is latent semantic indexing, and it's also for relevance. This helps determine, okay, if I'm talking about chakra stones, it may also incorporate those other topics that are commonly related to this topic. Relevant.

☑ Flesch-Kincaid Readability Test

What is the readability of this page? The easier it is to read the better, but you just want to keep an eye on that in general.

Bonus tip!

One final tip that Kameron Jenkins put on Twitter, that I love so much, and Kameron is a world-class writer -she's one of the best I've ever had the privilege of working with - mentioned this on-page SEO trick. Find the top three ranking URLs for your target keyword.

KW research tip 1. Search your target kw & pull the top 3 ranking URLs 2. Compare URLs in @Moz KWE 3. Click on the areas of most overlap 4. See KWs that top-ranking URLs for target KW also rank for 5. Use ideas to optimize your own page! pic.twitter.com/FxJjOxn7DJ - Kameron Jenkins (@Kammie_Jenkins) November 7, 2018

So if I were to put in "chakra stones" in Google and pull the top three URLs, put them into Moz Keyword Explorer and I see what they're ranking for, I see what those three URLs are specifically ranking for, and I look at what they're commonly ranking for in the middle here. Then I use those keywords to optimize my page even better. It's genius. It's very similar to some of the relevant stuff we were talking about over here.

Discover new keyword ideas

So definitely try some of this stuff out. I hope this helps. I really look forward to any of your comments or questions down below in the comments section.

Thank you so much for joining me on this edition of Whiteboard Friday. I look forward to seeing you all again soon, so thanks. Have a good one.

Video transcription by Speechpad.com

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[choclette8]

The only vegan drizzle cake recipe you’ll ever need. It’s an easy-to-make zesty loaf cake which has a lovely texture and is super tasty. The recipe is healthier than many as it’s made with wholemeal spelt flour and a bit less sugar and fat. You can use whatever citrus you like, but if you have calamansi, use those.

AD – this is a review post. It contains affiliate links. See my cookie and privacy statement for further details.

Our calamansi tree has done well this year. It’s the first time we’ve had enough fruit to actually bake with. So this calamansi drizzle cake is a bit of a novelty. But no less delicious for that.

What the Heck are Calamansi?

Some say calamondin, some say calamansi. Whatever you prefer to call it, Citrus x microcarpa, is a small tart citrus fruit. It’s actually a cross between a mandarin orange and a kumquat. Confusingly, it’s also known as a Philippine lime as it’s commonly cultivated and used in the Philippines.

It’s the easiest citrus to grow here in the UK as well as in other cold climes. Mostly grown as an ornamental, it’s a popular conservatory plant. The flowers are prolific and have a heady scent.

But why waste the fruit, it’s edible. It’s thin skinned and easy to peel. In the Philippines, the fruit is harvested green, although the flesh is orange. I harvest them when they are fully ripe and orange all the way through.

Like most other citrus, calamansi are packed with vitamin C and other antioxidants. The juice is said to boost the immune system, eliminate toxins from the body and lower cholesterol.

The zest is deliciously fragrant and the tart juice is tasty. Much like a lemon, however, you probably wouldn’t want to eat one on its own. It smells and tastes a bit like a sour tangerine. So if you haven’t tried one yet, this calamansi drizzle cake is a good place to start.

Healthy Drizzle Cake

Well nothing with sugar in is going to be super healthy. But this calamondin drizzle cake contains less sugar and less fat than many of its drizzle cousins. It’s also made with wholemeal spelt flour. Spelt is kinder on your gut than standard wheat flour and the wholemeal element provides welcome fibre.

Vegan Drizzle Cake

If you haven’t had a vegan drizzle cake yet, you don’t know what you’re missing. They’re one of the most delicious cakes you’re likely to have. And they’re so simple to make too. Okay, they’re not in the least bit fancy. But they are tasty, comforting and popular.

I’ve used calamansi, for this vegan drizzle cake. But you can use whatever citrus fruits you fancy or have in the house.

The only fiddly bit involved in making this calamansi drizzle cake is zesting the skins and squeezing the flesh of the fruit. Calamondins are quite small, so it takes a bit longer than prepping a lemon. But if you have a microplane, zesting is a breeze.

Other than that, all you need to do is mix the wet ingredients into the dry ones, much like making muffins. Whisk the wholemeal spelt flour with the baking powder, bicarb, sugar and salt. Make a hole in the middle and pour in the oil. Start mixing from the inside out and gradually add the plant milk until everything is combined. Stir in the citrus zest and juice, then bake.

#gallery-0-5 { margin: auto; } #gallery-0-5 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 50%; } #gallery-0-5 img { border: 2px solid #cfcfcf; } #gallery-0-5 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */

Cake batter ready to go into the oven.

Zest, juice and sugar mixed together, ready to pour over the hot cake.

Once the cake is out of the oven, prick it all over with a skewer, then pour a mix of sugar, juice and zest over the top. If you leave the cake to cool in the tin, it will absorb all of the liquid, creating an enticingly sticky exterior. And a delicious zingy interior.

If you can’t get hold of spelt, you can swap it for regular wholemeal flour. The texture, however, might not be as light. A way around this is to sieve out the largest bits of brand, which impede the rise.

Which Plant Milk Should You Use

When it comes to choosing a plant milk, it’s fine to go with your favourite. They all have different qualities and flavours. But if you’re not allergic to soya, that’s a particularly good one for structure because of its high protein content.

Can You Use Other Citrus?

You can indeed use citrus other than calamansi for your vegan drizzle cake. Everyone knows about lemon drizzle cake, but I reckon lime drizzle is even better. Orange is good and even grapefruit has its place. I’ve tried them all.

Ideally you want a tart citrus fruit for a drizzle cake. This helps to offset the sugar and gives a flavoursome contrast. That’s why lemon drizzle is so popular. Bitter oranges such as seville are good too. Although blood oranges aren’t as tart as some oranges, they also work well.

How Much Citrus Do You Need?

2 lemons. Cake requires juice from 1 and the zest from 1 ½. Drizzle needs juice from 1 and zest from ½.

2 limes. Cake requires juice from 1 and the zest from 1 ½. Drizzle needs juice from 1 and zest from ½.

1 orange. Cake requires juice from ½ and the zest from ¾. Drizzle needs juice from ½ and zest from ¼.

½ grapefruit. Cake requires juice from ¼ and the zest from ½. Drizzle needs juice from ¼ and no zest.

8-10 calamansi / calamondins (depending on size). Cake requires juice from half of the fruit and the zest from all but two. Drizzle needs juice from half of the fruit and zest from just two.

Other Recipes for Vegan Cakes You Might Like

Banana chocolate vegan honey cake

Chocolate banana cashew cake

Coconut chocolate cake made with chickpea flour (gluten-free)

Courgette chocolate cupcakes

Peanut butter banana muffins

Spicy dark chocolate cake

Keep in Touch

Thanks for visiting Tin and Thyme. If you make this calamansi vegan drizzle cake, I’d love to hear about it in the comments below. Do share photos on social media too and use the hashtag #tinandthyme, so I can spot them.

For more delicious and nutritious recipes, follow me on Twitter, Facebook, Instagram or Pinterest.

Vegan Drizzle Cake. PIN IT.

Vegan Drizzle Cake – The Recipe

Vegan Citrus Drizzle Cake

An easy-to-make loaf cake a lovely texture and a super flavour. The recipe is healthier than many as it’s made with wholemeal spelt flour and a bit less sugar and fat. You can use whatever citrus you like, but if you have calamansi / calamondin, use those.

275 g wholemeal spelt flour

½ tsp baking powder

½ tsp bicarbonate of soda

pinch of fine rock or sea salt

200 g golden caster sugar + 2 tbsp for the drizzle

100 ml sunflower oil

175 g your preferred plant milk (soya is a particularly good one for structure because of its high protein content)

8-10 calamansi / calamondins depending on size – zest & juice ((or citrus of your choice, see notes below for quantities))

Place the flour, baking powder, bicarb, salt and sugar into a large bowl and whisk to combine and remove any lumps.

Make a well in the middle and pour in the oil. Using the whisk or a wooden spoon, stir from the inside out, adding the milk as you incorporate the dry ingredients. Try not to over mix, but everything needs to be nicely combined.

Add the juice of half the calamondins and the zest of all but two. Stir until just combined.

Line a 2 lb loaf tin (21 x 11 x 7cm or 8 x 4 x 3in) with baking paper. Scrape in the batter and bake in a preheated oven at 180℃ (350℉, Gas 4)  for 35-40 minutes. The cake should be well risen and golden with a crack down the middle. An inserted skewer should come out virtually clean.

Whilst the cake is cooking, mix the remaining citrus zest and juice together with 2 tbsp of golden caster sugar.

As soon as the cake comes out of the oven, poke a few holes in it and pour the sugared juice over the top.

Leave in the tin until cold, by which time the cake will have absorbed the sugary juice.

Amount of Citrus Needed

2 lemons. Cake requires juice from 1 and the zest from 1 ½. Drizzle needs juice from 1 and zest from ½.

2 limes. Cake requires juice from 1 and the zest from 1 ½. Drizzle needs juice from 1 and zest from ½.

1 orange. Cake requires juice from ½ and the zest from ¾. Drizzle needs juice from ½ and zest from ¼.

½ grapefruit. Cake requires juice from ¼ and the zest from ½. Drizzle needs juice from ¼ and no zest.

8-10 calamansi / calamondins (depending on size). Cake requires juice from half of the fruit and the zest from all but two. Drizzle needs juice from half of the fruit and zest from just two.

Please note: calories and other nutritional information are per serving. They’re approximate and will depend on exact ingredients used.

Sharing

I’m sharing this vegan citrus drizzle cake with Recipes Made Easy for #CookBlogShare.

Vegan Drizzle Cake with Calamansi & Wholemeal Flour The only vegan drizzle cake recipe you'll ever need. It's an easy-to-make zesty loaf cake which has a lovely texture and is super tasty.

[stimtoybox]

Image Descriptions

I’ve got two asks by anons on the same theme, so I’ll combine them into one post to save a few spoons:

Hi! I was wondering if you had a guide for writing image descriptions? Something outlining how much detailed is needed and what should and should no be included, any tips really. Thanks! 

hi! i had a couple of questions about image descriptions; do you have/have a link to a guide on how to write them properly (eg. amount of detail, how to write multiple image descriptions on one post and still be clear etc)? and if we dont have the spoons for a full description, would a simple/basic desc (eg: "a jar of blue orbeez on a wooden desk" w/ no more detail) help by giving the mods a starting point to edit from rather than writing from scratch or would it be a hindrance? 

This is actually a hard question for me to answer, because it asks me to do something I do without thinking - convert non-word information into words. In all honesty, my first response was well, just describe it which is so not helpful to anyone. For me, this is like asking someone to explain how they fall asleep - it’s an automatic process that doesn’t involve a lot of conscious decision-making.

So I let both asks lie fallow for a few days until I got past the not helpful first response and figured out what it is I actually do when I describe.

I’ll also observe that while I do need image descriptions myself (for GIFs and videos) I am not the primary target for them, so there might be needs I have forgotten or overlooked. I’m in the position of needing descriptions but still having full access to reading the text, so there’s probably a lot of issues folks who use screen readers face that I haven’t included. Please correct me if so.

First: any description is better than no description.

If you only have spoons for one line, do it and call it done, seriously. Yes, a more detailed description is preferable, but when you look at the vast amount of undescribed posts on Tumblr alone, if even a brief descriptive line makes those posts more accessible, we’re better off. We need to make Tumblr a more accessible place for everyone, so every little bit makes a difference.

(Speaking for my needs here at @stimtoybox, I can always add a description line if there’s something I think needed that the OP has left out, and I have done this in the past. That’s still less work than my having to do it myself, and I’m pretty sure the other mods will agree. Anything that means less work for us means more posts for everyone else. Right now, I have the posts to go up to posting five or six times a day easily, but we can’t format them fast enough to do so.)

I’ve tucked everything else behind a read-more cut. This is a long post and is probably best read when one has time and spoons on hand:

Second: you do not and should not describe every tiny detail in an image.

Look at an image long enough and you’ll see a chapter’s worth of detail you can describe, but nobody wants to read through or listen to a whole chapter just to know what’s in the image. To be blunt, nobody cares about the fine grain detail of the table on which your stress ball is sitting. They’re more interested in the pattern on the stress ball.

We need to describe in more detail the relevant information and in less detail the incidental information. This is all the more important for describers with limited spoons, like most of us, but it’s also important for folks who need the descriptions but don’t have the spoons to read a paragraph for one relevant sentence.

To figure out what’s description-worthy, as in what the majority of your description should focus on, you might want to ask yourself these questions:

- Who is the image for?

- What is the image about?

Take any photo on this blog as an example: this photo is for stimmers, about a given stim toy, and its purpose is to show people what this toy looks like and, often, how it might be used. That tells you immediately what your focus is. Often, it’s the central object in the image, as we have a long history of indicating importance by putting something in the centre of a composition. However, it could also be several stim toys or people; chances are high that any single image is actually about a few different things at once.

Next, we move on to details we think people are going to want to know:

- What do the subjects of the image look like?

This can be broken down into a few different categories:

- Colour: what colour or colours is the subject?

- Shape: is it rounded? Angular? Cube, rectangular, circular? How many different shapes comprise it?

- Texture: is it soft? Hard? Fuzzy? Prickling? Protruding?

- Size: how much bigger, longer or wider is the subject compared to any other items in the photograph?

(Stim toy review shots often have the toy beside a coin or credit-card-sized card for scale, so describe the difference between that item and the toy.)

- Text: is there any text in the image, particularly on labels, signs or packaging? Include this, especially if it conveys meaningful information!

- Material: plastic? Wool? Wood? Metal? How many different materials comprise it? How is it put together?

- Expression: does it look happy? Sad? Indifferent?

Less relevant for stim toys, more relevant for animals/people. I don’t just mean facial expression here, but body language as well. The difference between a dog growling and a dog lying on its side sunbaking is something people will want to know.

Next,

- Is there anything in the background that impacts the subject?

For stim toys, this often isn’t the case. You can write a short line referencing the background or, if you need to save spoons, exclude it. This is where you don’t need to go full-on detail, because it isn’t necessary to the information the image is trying to impart. A reference is good, as it goes some way to giving the reader the whole visual experience, but this shouldn’t be the focus of your description if it has nothing or little to do with the subject. Contrarily, for a landscape shot of mountains, the background is as much the subject if not the subject, so it should be described with more detail.

- Is there anything in your description irrelevant to the subject?

For example, glare, flash, an out-of-focus shot, two sentences describing the wood grain of the table on which the Tangle is sitting. If your description is already tending to the long (more than a paragraph), these are the sorts of things that are first to be cut because they don’t aid in conveying meaning. If you do include these things in your description, keep them to brief mentions: they should not be the focus.

- Is my description too long to be readable?

The general rule is this: the longer the description, the more incidental/extraneous detail you need to cut (and the more formatting it will need, see below). The more photos in one post, like a long photoset, the more you need to cut detail that isn’t absolutely relevant, since nobody is going to read or listen to ten paragraphs of description about said photoset.

This is why I dislike information posts here on Tumblr that contain upwards of say ten images: they’re difficult to describe properly without creating an essay-length description that even folks who need that description won’t bother accessing. Conversely, the amount of information needed to be cut to make the description readable means the folks who need those descriptions just aren’t getting enough information. The very format of these posts makes them impossible to make fully accessible.

(It’s different on other websites, especially for things like tutorials and essays, where you can put the description as alt text and it’s broken up by the body text itself. When you’re forced to put image descriptions as one separate section of text, as here on Tumblr, it is a problem.)

If you want your post to convey information and be accessible to the majority of people, consider the amount of images in your post. This post is an example of why a large amount of images render the post, when described, absolutely inaccessible. You’re better off to make a few smaller posts, that can be described with readable/listenable descriptions, than one massive post, even if you tuck the descriptions under a read more.

Lastly,

- What is the image trying to convey to its audience?

This is less relevant for stim toys, more relevant for photos of animals/people, comics, anything where the image is doing more than conveying factual information. When an image is telling a story, check if the factual descriptions do communicate that story. Your description should be doing, as much as possible, the job of the image, which means conveying information or telling a story.

When describing, keep asking yourself: if I couldn’t see this image, what would I want to know? A description that answers that question without becoming an essay is a good description.

Third: formatting is important.

Paragraphing: in most cases, anything more than ten lines a paragraph will result in nobody reading it. Humans have short attention spans, even more so for non-fiction/non-creative/informative writing, like web writing. Not to mention that many disabilities make processing slabs of text difficult if not impossible. If your description runs longer than ten lines, break it up somewhere. Also, if you need to break up your paragraph, that’s a good sign that your description might be long enough to go under a read more cut.

Make sure you’ve got a line space between each paragraph. Anyone who reads your description (me, for example, if you’ve described a GIF) is used to the standard online formatting of a line space between paragraphs, and just starting a new line throws off the brain’s ability to realise you’ve paragraphed. It will still look like an unreadable block of text, and I can promise you that I won’t read it (can’t read it, in fact). Which is a waste of your time, sadly, since you mean the best, but that’s how much formatting does matter.

(Tumblr mostly adds line spaces between paragraphs automatically for you if you’re typing in rich text mode; you’ll need to add the HTML for paragraphs if you’re in HTML mode. Just add <p> to the start and </p> to the end of each paragraph.)

Indicating: use some indication (usually the words “image description” and brackets) that the description is not the body text, as that signals to sighted readers that they can skip past it. I use squared brackets [] because they’re not in common use in prose/non-mathematical text. I dislike the use of rounded brackets () because they’re in common use, so my brain thinks the description is body text. I realise it a few seconds later, but if we can tell the brain immediately that the text is optional, it’s easier on the reader, especially if they have limited spoons for text processing.

This one is subtle editing; I know most people don’t think about how much text formatting guides and alerts the reader, but there’s a reason we stick to some norms in English. The brain gets very used to certain styles and punctuation conveying meaning, and folks with developmental disorders in particular might find it hard to understand meaning without these cues or have to work harder to get that meaning. Speaking from personal experience!

Numbering: in most cases for multi-image posts, you’ll need to mentally assign a number to the post (left to right, top to bottom) and describe those pictures in order. This is for folks who can see images but need the text to help with processing; if they’re not in order, it’s ridiculously confusing. Start each description with the number of that photo and break each description up into a new paragraph. Here’s an example on my sensory room post.

The exception for this is when there’s only a few images or those images aren’t very different from each other. Then, to save spoons (as I have few myself) I’ll describe the subject of the image and then how it differs in each photo, often in a single paragraph. Here’s an example on a slime post. I admit that this is a less-clear way of describing, but it saves a few spoons!

I’m sure there’s something I’ve forgotten, anons, but this has taken me quite a few spoons. If there’s something confusing or there’s a question I haven’t properly answered, ask and I’ll do my best to answer/answer properly.

Likewise, if folks who use screen readers want to add corrections or changes, please do so!

- Mod K.A.

[simplemlmsponsoring]

New Post has been published on http://simplemlmsponsoring.com/attraction-marketing-formula/seo/on-page-seo-for-2019-whiteboard-friday/

On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMuller

Whew! We made it through another year, and it seems like we’re past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today’s Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re going over all things on-page SEO, and I’ve divided it into three different sections:

How are crawlers and Googlebot crawling through your site and your web pages? What is the UX of your on-page content? What is the value in the content of your on-page content?

So let’s just jump right in, shall we?

Crawler/bot-accessible☑ Meta robots tag allows crawling

Making sure your meta robots tag allows crawling is essential. If that’s blocking Googlebot from crawling, your page will never be in search. You want to make sure that’s all panned out.

☑ Robots.txt doesn’t disallow crawling

You want to make sure that let’s say this page that you’re trying to get to rank in search engines, that you’re not disallowing this URL from your robots.txt.

☑ URL is included in sitemap

Similarly you want to make sure that the URL is in your site map.

☑ Schema markup

You also want to add any schema markup, any relevant schema markup that you can. This is essentially spoon-feeding search engines what your page is about and what your content is about.

☑ Internal links pointing to your page with natural anchor text

So let’s say I am trying to rank for chakra stones. Maybe I’m on a yoga website and I want to make sure that I have other internal pages linking to chakra stones with the anchor text “chakra crystals” or “chakra stones” and making sure that I’m showing Google that this is indeed an internally linked page and it’s important and we want to give it some weight.

☑ HTTPS – SSL

You want to make sure that that is secure and that Google is taking that into consideration as well.

User experience☑ Meets Web Content Accessibility Guidelines

Does it meet Web Content Accessibility Guidelines? Definitely look into that and make sure you check all the boxes.

☑ Responsive mobile design with same content and links

Is it responsive for mobile? Super important with the mobile-first indexing.

☑ Clear CTA

Is there one clear call to action? A lot of pages miss this. So, for this page, maybe I would have a big “Buy Chakra Crystals Here” button or link. That would be a clear CTA. It’s important to have.

☑ Multimedia: Evaluate SERP and add desired media

Are you providing other desired media types? Are there images and video and different forms of content on your page?

☑ Page speed: utilize CDNs, compress images, use reliable hosting

Are you checking the page speed? Are you using CDNs? Are you compressing your images? You want to check all of that.

☑ Integrate social sharing buttons

It’s the easiest thing. Make sure that people can easily share your content.

Content and value

This is where it gets really fun and strategic too.

☑ Unique, high-quality content

Are you providing high-quality content? So if you go to Google and you search “chakra stones” and you take a look at all of those results, are you including all of that good content into your page? Then are you making it even better? Because that should be the goal.

☑ Optimize for intent: Evaluate SERP and PPC, note which SERP features show up

You want to also optimize for intent. So you want to evaluate that SERP. If that search result page is showing tons of images or maybe videos, you should be incorporating that into your page as well, because clearly that’s what people are looking for.

You also want to evaluate the PPC. They have done so much testing on what converts and what doesn’t. So it’s silly not to take that into consideration when optimizing your page.

☑ Title tags and meta descriptions

What are those titles? What are those descriptions? What’s working? Title tags and meta description are still so important. This is the first impression to many of your visitors in Google. Are you enticing a click? Are you making that an enticing call to action to your site?

☑ Header tags

H1, H2, and H3 header tags are still super important. You want to make sure that the title of your page is the H1 and so forth. But just to check on all of that would be good.

☑ Optimize images: compress, title file names, add alt text

Images are the biggest source of bloat of on-page site speed. So you want to make sure that your images are compressed and optimized and keeping your page fast and easily accessible to your users.

☑ Review for freshness

You want to review for freshness. We want to make sure that this is up-to-date content. Maybe take a look at popular content the last year or two of your site and update that stuff. This should be a continual wash and repeat. You want to continue to update the content on your site.

☑ Include commonly asked questions

It’s such an easy thing to do, but it’s commonly overlooked. AnswerThePublic does a great job of surfacing questions. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. I highly suggest you check that out and start to incorporate some of that.

Find common questions now

These help to target featured snippets. So if you’re incorporating some of that, not only do you get the extra traffic, but you find these opportunities of getting featured snippets, which is great. You’re expanding your real estate in search. Awesome. PAA boxes are also a great way to find commonly asked questions for a particular keyword.

☑ Add summaries

Summaries are also hidden gems. We see Google seeking out summaries for content all of the time. They are providing summaries in featured snippets and in different SERP features to help sort of distill information for users. So if you can do that, not only will you make your content more easily scannable, but you’re also making it more accessible for search, which is great.

☑ TF-IDF (term frequency-inverse document frequency)

TF-IDF stands for “term frequency-inverse document frequency.” It sounds a little intimidating. It’s actually pretty simple. What’s the number of times that “chakra stones” is mentioned in this particular page divided by the number of times it’s mentioned anywhere? This is basically just a calculation to determine relevance for the term “chakra stones.” Really cool and commonly used by Google. So if you can do this on your on-page, it will just help you in the long term.

☑ LSI (latent semantic indexing) for relevance

Similarly LSI or LSA, it sometimes referred to, is latent semantic indexing, and it’s also for relevance. This helps determine, okay, if I’m talking about chakra stones, it may also incorporate those other topics that are commonly related to this topic. Relevant.

☑ Flesch-Kincaid Readability Test

What is the readability of this page? The easier it is to read the better, but you just want to keep an eye on that in general.

Bonus tip!

One final tip that Kameron Jenkins put on Twitter, that I love so much, and Kameron is a world-class writer —she’s one of the best I’ve ever had the privilege of working with — mentioned this on-page SEO trick. Find the top three ranking URLs for your target keyword.

KW research tip 1. Search your target kw & pull the top 3 ranking URLs 2. Compare URLs in @Moz KWE 3. Click on the areas of most overlap 4. See KWs that top-ranking URLs for target KW also rank for 5. Use ideas to optimize your own page! pic.twitter.com/FxJjOxn7DJ — Kameron Jenkins (@Kammie_Jenkins) November 7, 2018

So if I were to put in “chakra stones” in Google and pull the top three URLs, put them into Moz Keyword Explorer and I see what they’re ranking for, I see what those three URLs are specifically ranking for, and I look at what they’re commonly ranking for in the middle here. Then I use those keywords to optimize my page even better. It’s genius. It’s very similar to some of the relevant stuff we were talking about over here.

Discover new keyword ideas

So definitely try some of this stuff out. I hope this helps. I really look forward to any of your comments or questions down below in the comments section.

Thank you so much for joining me on this edition of Whiteboard Friday. I look forward to seeing you all again soon, so thanks. Have a good one.

Video transcription by Speechpad.com

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[monoxaos-blog]

On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMuller

Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections:

How are crawlers and Googlebot crawling through your site and your web pages?

What is the UX of your on-page content?

What is the value in the content of your on-page content?

So let's just jump right in, shall we?

Crawler/bot-accessible

☑ Meta robots tag allows crawling

Making sure your meta robots tag allows crawling is essential. If that's blocking Googlebot from crawling, your page will never be in search. You want to make sure that's all panned out.

☑ Robots.txt doesn't disallow crawling

You want to make sure that let's say this page that you're trying to get to rank in search engines, that you're not disallowing this URL from your robots.txt.

☑ URL is included in sitemap

Similarly you want to make sure that the URL is in your site map.

☑ Schema markup

You also want to add any schema markup, any relevant schema markup that you can. This is essentially spoon-feeding search engines what your page is about and what your content is about.

☑ Internal links pointing to your page with natural anchor text

So let's say I am trying to rank for chakra stones. Maybe I'm on a yoga website and I want to make sure that I have other internal pages linking to chakra stones with the anchor text "chakra crystals" or "chakra stones" and making sure that I'm showing Google that this is indeed an internally linked page and it's important and we want to give it some weight.

☑ HTTPS - SSL

You want to make sure that that is secure and that Google is taking that into consideration as well.

User experience

☑ Meets Web Content Accessibility Guidelines

Does it meet Web Content Accessibility Guidelines? Definitely look into that and make sure you check all the boxes.

☑ Responsive mobile design with same content and links

Is it responsive for mobile? Super important with the mobile-first indexing.

☑ Clear CTA

Is there one clear call to action? A lot of pages miss this. So, for this page, maybe I would have a big "Buy Chakra Crystals Here" button or link. That would be a clear CTA. It's important to have.

☑ Multimedia: Evaluate SERP and add desired media

Are you providing other desired media types? Are there images and video and different forms of content on your page?

☑ Page speed: utilize CDNs, compress images, use reliable hosting

Are you checking the page speed? Are you using CDNs? Are you compressing your images? You want to check all of that.

☑ Integrate social sharing buttons

It's the easiest thing. Make sure that people can easily share your content.

Content and value

This is where it gets really fun and strategic too.

☑ Unique, high-quality content

Are you providing high-quality content? So if you go to Google and you search "chakra stones" and you take a look at all of those results, are you including all of that good content into your page? Then are you making it even better? Because that should be the goal.

☑ Optimize for intent: Evaluate SERP and PPC, note which SERP features show up

You want to also optimize for intent. So you want to evaluate that SERP. If that search result page is showing tons of images or maybe videos, you should be incorporating that into your page as well, because clearly that's what people are looking for.

You also want to evaluate the PPC. They have done so much testing on what converts and what doesn't. So it's silly not to take that into consideration when optimizing your page.

☑ Title tags and meta descriptions

What are those titles? What are those descriptions? What's working? Title tags and meta description are still so important. This is the first impression to many of your visitors in Google. Are you enticing a click? Are you making that an enticing call to action to your site?

☑ Header tags

H1, H2, and H3 header tags are still super important. You want to make sure that the title of your page is the H1 and so forth. But just to check on all of that would be good.

☑ Optimize images: compress, title file names, add alt text

Images are the biggest source of bloat of on-page site speed. So you want to make sure that your images are compressed and optimized and keeping your page fast and easily accessible to your users.

☑ Review for freshness

You want to review for freshness. We want to make sure that this is up-to-date content. Maybe take a look at popular content the last year or two of your site and update that stuff. This should be a continual wash and repeat. You want to continue to update the content on your site.

☑ Include commonly asked questions

It's such an easy thing to do, but it's commonly overlooked. AnswerThePublic does a great job of surfacing questions. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. I highly suggest you check that out and start to incorporate some of that.

Find common questions now

These help to target featured snippets. So if you're incorporating some of that, not only do you get the extra traffic, but you find these opportunities of getting featured snippets, which is great. You're expanding your real estate in search. Awesome. PAA boxes are also a great way to find commonly asked questions for a particular keyword.

☑ Add summaries

Summaries are also hidden gems. We see Google seeking out summaries for content all of the time. They are providing summaries in featured snippets and in different SERP features to help sort of distill information for users. So if you can do that, not only will you make your content more easily scannable, but you're also making it more accessible for search, which is great.

☑ TF-IDF (term frequency-inverse document frequency)

TF-IDF stands for "term frequency-inverse document frequency." It sounds a little intimidating. It's actually pretty simple. What's the number of times that "chakra stones" is mentioned in this particular page divided by the number of times it's mentioned anywhere? This is basically just a calculation to determine relevance for the term "chakra stones." Really cool and commonly used by Google. So if you can do this on your on-page, it will just help you in the long term.

☑ LSI (latent semantic indexing) for relevance

Similarly LSI or LSA, it sometimes referred to, is latent semantic indexing, and it's also for relevance. This helps determine, okay, if I'm talking about chakra stones, it may also incorporate those other topics that are commonly related to this topic. Relevant.

☑ Flesch-Kincaid Readability Test

What is the readability of this page? The easier it is to read the better, but you just want to keep an eye on that in general.

Bonus tip!

One final tip that Kameron Jenkins put on Twitter, that I love so much, and Kameron is a world-class writer -she's one of the best I've ever had the privilege of working with - mentioned this on-page SEO trick. Find the top three ranking URLs for your target keyword.

KW research tip 1. Search your target kw & pull the top 3 ranking URLs 2. Compare URLs in @Moz KWE 3. Click on the areas of most overlap 4. See KWs that top-ranking URLs for target KW also rank for 5. Use ideas to optimize your own page! pic.twitter.com/FxJjOxn7DJ - Kameron Jenkins (@Kammie_Jenkins) November 7, 2018

So if I were to put in "chakra stones" in Google and pull the top three URLs, put them into Moz Keyword Explorer and I see what they're ranking for, I see what those three URLs are specifically ranking for, and I look at what they're commonly ranking for in the middle here. Then I use those keywords to optimize my page even better. It's genius. It's very similar to some of the relevant stuff we were talking about over here.

Discover new keyword ideas

So definitely try some of this stuff out. I hope this helps. I really look forward to any of your comments or questions down below in the comments section.

Thank you so much for joining me on this edition of Whiteboard Friday. I look forward to seeing you all again soon, so thanks. Have a good one.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[golehyas]

On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMuller

Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections:

How are crawlers and Googlebot crawling through your site and your web pages?

What is the UX of your on-page content?

What is the value in the content of your on-page content?

So let's just jump right in, shall we?

Crawler/bot-accessible

☑ Meta robots tag allows crawling

Making sure your meta robots tag allows crawling is essential. If that's blocking Googlebot from crawling, your page will never be in search. You want to make sure that's all panned out.

☑ Robots.txt doesn't disallow crawling

You want to make sure that let's say this page that you're trying to get to rank in search engines, that you're not disallowing this URL from your robots.txt.

☑ URL is included in sitemap

Similarly you want to make sure that the URL is in your site map.

☑ Schema markup

You also want to add any schema markup, any relevant schema markup that you can. This is essentially spoon-feeding search engines what your page is about and what your content is about.

☑ Internal links pointing to your page with natural anchor text

So let's say I am trying to rank for chakra stones. Maybe I'm on a yoga website and I want to make sure that I have other internal pages linking to chakra stones with the anchor text "chakra crystals" or "chakra stones" and making sure that I'm showing Google that this is indeed an internally linked page and it's important and we want to give it some weight.

☑ HTTPS - SSL

You want to make sure that that is secure and that Google is taking that into consideration as well.

User experience

☑ Meets Web Content Accessibility Guidelines

Does it meet Web Content Accessibility Guidelines? Definitely look into that and make sure you check all the boxes.

☑ Responsive mobile design with same content and links

Is it responsive for mobile? Super important with the mobile-first indexing.

☑ Clear CTA

Is there one clear call to action? A lot of pages miss this. So, for this page, maybe I would have a big "Buy Chakra Crystals Here" button or link. That would be a clear CTA. It's important to have.

☑ Multimedia: Evaluate SERP and add desired media

Are you providing other desired media types? Are there images and video and different forms of content on your page?

☑ Page speed: utilize CDNs, compress images, use reliable hosting

Are you checking the page speed? Are you using CDNs? Are you compressing your images? You want to check all of that.

☑ Integrate social sharing buttons

It's the easiest thing. Make sure that people can easily share your content.

Content and value

This is where it gets really fun and strategic too.

☑ Unique, high-quality content

Are you providing high-quality content? So if you go to Google and you search "chakra stones" and you take a look at all of those results, are you including all of that good content into your page? Then are you making it even better? Because that should be the goal.

☑ Optimize for intent: Evaluate SERP and PPC, note which SERP features show up

You want to also optimize for intent. So you want to evaluate that SERP. If that search result page is showing tons of images or maybe videos, you should be incorporating that into your page as well, because clearly that's what people are looking for.

You also want to evaluate the PPC. They have done so much testing on what converts and what doesn't. So it's silly not to take that into consideration when optimizing your page.

☑ Title tags and meta descriptions

What are those titles? What are those descriptions? What's working? Title tags and meta description are still so important. This is the first impression to many of your visitors in Google. Are you enticing a click? Are you making that an enticing call to action to your site?

☑ Header tags

H1, H2, and H3 header tags are still super important. You want to make sure that the title of your page is the H1 and so forth. But just to check on all of that would be good.

☑ Optimize images: compress, title file names, add alt text

Images are the biggest source of bloat of on-page site speed. So you want to make sure that your images are compressed and optimized and keeping your page fast and easily accessible to your users.

☑ Review for freshness

You want to review for freshness. We want to make sure that this is up-to-date content. Maybe take a look at popular content the last year or two of your site and update that stuff. This should be a continual wash and repeat. You want to continue to update the content on your site.

☑ Include commonly asked questions

It's such an easy thing to do, but it's commonly overlooked. AnswerThePublic does a great job of surfacing questions. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. I highly suggest you check that out and start to incorporate some of that.

Find common questions now

These help to target featured snippets. So if you're incorporating some of that, not only do you get the extra traffic, but you find these opportunities of getting featured snippets, which is great. You're expanding your real estate in search. Awesome. PAA boxes are also a great way to find commonly asked questions for a particular keyword.

☑ Add summaries

Summaries are also hidden gems. We see Google seeking out summaries for content all of the time. They are providing summaries in featured snippets and in different SERP features to help sort of distill information for users. So if you can do that, not only will you make your content more easily scannable, but you're also making it more accessible for search, which is great.

☑ TF-IDF (term frequency-inverse document frequency)

TF-IDF stands for "term frequency-inverse document frequency." It sounds a little intimidating. It's actually pretty simple. What's the number of times that "chakra stones" is mentioned in this particular page divided by the number of times it's mentioned anywhere? This is basically just a calculation to determine relevance for the term "chakra stones." Really cool and commonly used by Google. So if you can do this on your on-page, it will just help you in the long term.

☑ LSI (latent semantic indexing) for relevance

Similarly LSI or LSA, it sometimes referred to, is latent semantic indexing, and it's also for relevance. This helps determine, okay, if I'm talking about chakra stones, it may also incorporate those other topics that are commonly related to this topic. Relevant.

☑ Flesch-Kincaid Readability Test

What is the readability of this page? The easier it is to read the better, but you just want to keep an eye on that in general.

Bonus tip!

One final tip that Kameron Jenkins put on Twitter, that I love so much, and Kameron is a world-class writer -she's one of the best I've ever had the privilege of working with - mentioned this on-page SEO trick. Find the top three ranking URLs for your target keyword.

KW research tip 1. Search your target kw & pull the top 3 ranking URLs 2. Compare URLs in @Moz KWE 3. Click on the areas of most overlap 4. See KWs that top-ranking URLs for target KW also rank for 5. Use ideas to optimize your own page! pic.twitter.com/FxJjOxn7DJ - Kameron Jenkins (@Kammie_Jenkins) November 7, 2018

So if I were to put in "chakra stones" in Google and pull the top three URLs, put them into Moz Keyword Explorer and I see what they're ranking for, I see what those three URLs are specifically ranking for, and I look at what they're commonly ranking for in the middle here. Then I use those keywords to optimize my page even better. It's genius. It's very similar to some of the relevant stuff we were talking about over here.

Discover new keyword ideas

So definitely try some of this stuff out. I hope this helps. I really look forward to any of your comments or questions down below in the comments section.

Thank you so much for joining me on this edition of Whiteboard Friday. I look forward to seeing you all again soon, so thanks. Have a good one.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[kunst-in-verantwortung-blog1]

On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMuller

Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections:

How are crawlers and Googlebot crawling through your site and your web pages?

What is the UX of your on-page content?

What is the value in the content of your on-page content?

So let's just jump right in, shall we?

Crawler/bot-accessible

☑ Meta robots tag allows crawling

Making sure your meta robots tag allows crawling is essential. If that's blocking Googlebot from crawling, your page will never be in search. You want to make sure that's all panned out.

☑ Robots.txt doesn't disallow crawling

You want to make sure that let's say this page that you're trying to get to rank in search engines, that you're not disallowing this URL from your robots.txt.

☑ URL is included in sitemap

Similarly you want to make sure that the URL is in your site map.

☑ Schema markup

You also want to add any schema markup, any relevant schema markup that you can. This is essentially spoon-feeding search engines what your page is about and what your content is about.

☑ Internal links pointing to your page with natural anchor text

So let's say I am trying to rank for chakra stones. Maybe I'm on a yoga website and I want to make sure that I have other internal pages linking to chakra stones with the anchor text "chakra crystals" or "chakra stones" and making sure that I'm showing Google that this is indeed an internally linked page and it's important and we want to give it some weight.

☑ HTTPS - SSL

You want to make sure that that is secure and that Google is taking that into consideration as well.

User experience

☑ Meets Web Content Accessibility Guidelines

Does it meet Web Content Accessibility Guidelines? Definitely look into that and make sure you check all the boxes.

☑ Responsive mobile design with same content and links

Is it responsive for mobile? Super important with the mobile-first indexing.

☑ Clear CTA

Is there one clear call to action? A lot of pages miss this. So, for this page, maybe I would have a big "Buy Chakra Crystals Here" button or link. That would be a clear CTA. It's important to have.

☑ Multimedia: Evaluate SERP and add desired media

Are you providing other desired media types? Are there images and video and different forms of content on your page?

☑ Page speed: utilize CDNs, compress images, use reliable hosting

Are you checking the page speed? Are you using CDNs? Are you compressing your images? You want to check all of that.

☑ Integrate social sharing buttons

It's the easiest thing. Make sure that people can easily share your content.

Content and value

This is where it gets really fun and strategic too.

☑ Unique, high-quality content

Are you providing high-quality content? So if you go to Google and you search "chakra stones" and you take a look at all of those results, are you including all of that good content into your page? Then are you making it even better? Because that should be the goal.

☑ Optimize for intent: Evaluate SERP and PPC, note which SERP features show up

You want to also optimize for intent. So you want to evaluate that SERP. If that search result page is showing tons of images or maybe videos, you should be incorporating that into your page as well, because clearly that's what people are looking for.

You also want to evaluate the PPC. They have done so much testing on what converts and what doesn't. So it's silly not to take that into consideration when optimizing your page.

☑ Title tags and meta descriptions

What are those titles? What are those descriptions? What's working? Title tags and meta description are still so important. This is the first impression to many of your visitors in Google. Are you enticing a click? Are you making that an enticing call to action to your site?

☑ Header tags

H1, H2, and H3 header tags are still super important. You want to make sure that the title of your page is the H1 and so forth. But just to check on all of that would be good.

☑ Optimize images: compress, title file names, add alt text

Images are the biggest source of bloat of on-page site speed. So you want to make sure that your images are compressed and optimized and keeping your page fast and easily accessible to your users.

☑ Review for freshness

You want to review for freshness. We want to make sure that this is up-to-date content. Maybe take a look at popular content the last year or two of your site and update that stuff. This should be a continual wash and repeat. You want to continue to update the content on your site.

☑ Include commonly asked questions

It's such an easy thing to do, but it's commonly overlooked. AnswerThePublic does a great job of surfacing questions. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. I highly suggest you check that out and start to incorporate some of that.

Find common questions now

These help to target featured snippets. So if you're incorporating some of that, not only do you get the extra traffic, but you find these opportunities of getting featured snippets, which is great. You're expanding your real estate in search. Awesome. PAA boxes are also a great way to find commonly asked questions for a particular keyword.

☑ Add summaries

Summaries are also hidden gems. We see Google seeking out summaries for content all of the time. They are providing summaries in featured snippets and in different SERP features to help sort of distill information for users. So if you can do that, not only will you make your content more easily scannable, but you're also making it more accessible for search, which is great.

☑ TF-IDF (term frequency-inverse document frequency)

TF-IDF stands for "term frequency-inverse document frequency." It sounds a little intimidating. It's actually pretty simple. What's the number of times that "chakra stones" is mentioned in this particular page divided by the number of times it's mentioned anywhere? This is basically just a calculation to determine relevance for the term "chakra stones." Really cool and commonly used by Google. So if you can do this on your on-page, it will just help you in the long term.

☑ LSI (latent semantic indexing) for relevance

Similarly LSI or LSA, it sometimes referred to, is latent semantic indexing, and it's also for relevance. This helps determine, okay, if I'm talking about chakra stones, it may also incorporate those other topics that are commonly related to this topic. Relevant.

☑ Flesch-Kincaid Readability Test

What is the readability of this page? The easier it is to read the better, but you just want to keep an eye on that in general.

Bonus tip!

One final tip that Kameron Jenkins put on Twitter, that I love so much, and Kameron is a world-class writer -she's one of the best I've ever had the privilege of working with - mentioned this on-page SEO trick. Find the top three ranking URLs for your target keyword.

KW research tip 1. Search your target kw & pull the top 3 ranking URLs 2. Compare URLs in @Moz KWE 3. Click on the areas of most overlap 4. See KWs that top-ranking URLs for target KW also rank for 5. Use ideas to optimize your own page! pic.twitter.com/FxJjOxn7DJ - Kameron Jenkins (@Kammie_Jenkins) November 7, 2018

So if I were to put in "chakra stones" in Google and pull the top three URLs, put them into Moz Keyword Explorer and I see what they're ranking for, I see what those three URLs are specifically ranking for, and I look at what they're commonly ranking for in the middle here. Then I use those keywords to optimize my page even better. It's genius. It's very similar to some of the relevant stuff we were talking about over here.

Discover new keyword ideas

So definitely try some of this stuff out. I hope this helps. I really look forward to any of your comments or questions down below in the comments section.

Thank you so much for joining me on this edition of Whiteboard Friday. I look forward to seeing you all again soon, so thanks. Have a good one.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[bloodyslytherxn-blog]

On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMuller

Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections:

How are crawlers and Googlebot crawling through your site and your web pages?

What is the UX of your on-page content?

What is the value in the content of your on-page content?

So let's just jump right in, shall we?

Crawler/bot-accessible

☑ Meta robots tag allows crawling

Making sure your meta robots tag allows crawling is essential. If that's blocking Googlebot from crawling, your page will never be in search. You want to make sure that's all panned out.

☑ Robots.txt doesn't disallow crawling

You want to make sure that let's say this page that you're trying to get to rank in search engines, that you're not disallowing this URL from your robots.txt.

☑ URL is included in sitemap

Similarly you want to make sure that the URL is in your site map.

☑ Schema markup

You also want to add any schema markup, any relevant schema markup that you can. This is essentially spoon-feeding search engines what your page is about and what your content is about.

☑ Internal links pointing to your page with natural anchor text

So let's say I am trying to rank for chakra stones. Maybe I'm on a yoga website and I want to make sure that I have other internal pages linking to chakra stones with the anchor text "chakra crystals" or "chakra stones" and making sure that I'm showing Google that this is indeed an internally linked page and it's important and we want to give it some weight.

☑ HTTPS - SSL

You want to make sure that that is secure and that Google is taking that into consideration as well.

User experience

☑ Meets Web Content Accessibility Guidelines

Does it meet Web Content Accessibility Guidelines? Definitely look into that and make sure you check all the boxes.

☑ Responsive mobile design with same content and links

Is it responsive for mobile? Super important with the mobile-first indexing.

☑ Clear CTA

Is there one clear call to action? A lot of pages miss this. So, for this page, maybe I would have a big "Buy Chakra Crystals Here" button or link. That would be a clear CTA. It's important to have.

☑ Multimedia: Evaluate SERP and add desired media

Are you providing other desired media types? Are there images and video and different forms of content on your page?

☑ Page speed: utilize CDNs, compress images, use reliable hosting

Are you checking the page speed? Are you using CDNs? Are you compressing your images? You want to check all of that.

☑ Integrate social sharing buttons

It's the easiest thing. Make sure that people can easily share your content.

Content and value

This is where it gets really fun and strategic too.

☑ Unique, high-quality content

Are you providing high-quality content? So if you go to Google and you search "chakra stones" and you take a look at all of those results, are you including all of that good content into your page? Then are you making it even better? Because that should be the goal.

☑ Optimize for intent: Evaluate SERP and PPC, note which SERP features show up

You want to also optimize for intent. So you want to evaluate that SERP. If that search result page is showing tons of images or maybe videos, you should be incorporating that into your page as well, because clearly that's what people are looking for.

You also want to evaluate the PPC. They have done so much testing on what converts and what doesn't. So it's silly not to take that into consideration when optimizing your page.

☑ Title tags and meta descriptions

What are those titles? What are those descriptions? What's working? Title tags and meta description are still so important. This is the first impression to many of your visitors in Google. Are you enticing a click? Are you making that an enticing call to action to your site?

☑ Header tags

H1, H2, and H3 header tags are still super important. You want to make sure that the title of your page is the H1 and so forth. But just to check on all of that would be good.

☑ Optimize images: compress, title file names, add alt text

Images are the biggest source of bloat of on-page site speed. So you want to make sure that your images are compressed and optimized and keeping your page fast and easily accessible to your users.

☑ Review for freshness

You want to review for freshness. We want to make sure that this is up-to-date content. Maybe take a look at popular content the last year or two of your site and update that stuff. This should be a continual wash and repeat. You want to continue to update the content on your site.

☑ Include commonly asked questions

It's such an easy thing to do, but it's commonly overlooked. AnswerThePublic does a great job of surfacing questions. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. I highly suggest you check that out and start to incorporate some of that.

Find common questions now

These help to target featured snippets. So if you're incorporating some of that, not only do you get the extra traffic, but you find these opportunities of getting featured snippets, which is great. You're expanding your real estate in search. Awesome. PAA boxes are also a great way to find commonly asked questions for a particular keyword.

☑ Add summaries

Summaries are also hidden gems. We see Google seeking out summaries for content all of the time. They are providing summaries in featured snippets and in different SERP features to help sort of distill information for users. So if you can do that, not only will you make your content more easily scannable, but you're also making it more accessible for search, which is great.

☑ TF-IDF (term frequency-inverse document frequency)

TF-IDF stands for "term frequency-inverse document frequency." It sounds a little intimidating. It's actually pretty simple. What's the number of times that "chakra stones" is mentioned in this particular page divided by the number of times it's mentioned anywhere? This is basically just a calculation to determine relevance for the term "chakra stones." Really cool and commonly used by Google. So if you can do this on your on-page, it will just help you in the long term.

☑ LSI (latent semantic indexing) for relevance

Similarly LSI or LSA, it sometimes referred to, is latent semantic indexing, and it's also for relevance. This helps determine, okay, if I'm talking about chakra stones, it may also incorporate those other topics that are commonly related to this topic. Relevant.

☑ Flesch-Kincaid Readability Test

What is the readability of this page? The easier it is to read the better, but you just want to keep an eye on that in general.

Bonus tip!

One final tip that Kameron Jenkins put on Twitter, that I love so much, and Kameron is a world-class writer -she's one of the best I've ever had the privilege of working with - mentioned this on-page SEO trick. Find the top three ranking URLs for your target keyword.

KW research tip 1. Search your target kw & pull the top 3 ranking URLs 2. Compare URLs in @Moz KWE 3. Click on the areas of most overlap 4. See KWs that top-ranking URLs for target KW also rank for 5. Use ideas to optimize your own page! pic.twitter.com/FxJjOxn7DJ - Kameron Jenkins (@Kammie_Jenkins) November 7, 2018

So if I were to put in "chakra stones" in Google and pull the top three URLs, put them into Moz Keyword Explorer and I see what they're ranking for, I see what those three URLs are specifically ranking for, and I look at what they're commonly ranking for in the middle here. Then I use those keywords to optimize my page even better. It's genius. It's very similar to some of the relevant stuff we were talking about over here.

Discover new keyword ideas

So definitely try some of this stuff out. I hope this helps. I really look forward to any of your comments or questions down below in the comments section.

Thank you so much for joining me on this edition of Whiteboard Friday. I look forward to seeing you all again soon, so thanks. Have a good one.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[fromthegrotto-blog1]

On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMuller

Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections:

How are crawlers and Googlebot crawling through your site and your web pages?

What is the UX of your on-page content?

What is the value in the content of your on-page content?

So let's just jump right in, shall we?

Crawler/bot-accessible

☑ Meta robots tag allows crawling

Making sure your meta robots tag allows crawling is essential. If that's blocking Googlebot from crawling, your page will never be in search. You want to make sure that's all panned out.

☑ Robots.txt doesn't disallow crawling

You want to make sure that let's say this page that you're trying to get to rank in search engines, that you're not disallowing this URL from your robots.txt.

☑ URL is included in sitemap

Similarly you want to make sure that the URL is in your site map.

☑ Schema markup

You also want to add any schema markup, any relevant schema markup that you can. This is essentially spoon-feeding search engines what your page is about and what your content is about.

☑ Internal links pointing to your page with natural anchor text

So let's say I am trying to rank for chakra stones. Maybe I'm on a yoga website and I want to make sure that I have other internal pages linking to chakra stones with the anchor text "chakra crystals" or "chakra stones" and making sure that I'm showing Google that this is indeed an internally linked page and it's important and we want to give it some weight.

☑ HTTPS - SSL

You want to make sure that that is secure and that Google is taking that into consideration as well.

User experience

☑ Meets Web Content Accessibility Guidelines

Does it meet Web Content Accessibility Guidelines? Definitely look into that and make sure you check all the boxes.

☑ Responsive mobile design with same content and links

Is it responsive for mobile? Super important with the mobile-first indexing.

☑ Clear CTA

Is there one clear call to action? A lot of pages miss this. So, for this page, maybe I would have a big "Buy Chakra Crystals Here" button or link. That would be a clear CTA. It's important to have.

☑ Multimedia: Evaluate SERP and add desired media

Are you providing other desired media types? Are there images and video and different forms of content on your page?

☑ Page speed: utilize CDNs, compress images, use reliable hosting

Are you checking the page speed? Are you using CDNs? Are you compressing your images? You want to check all of that.

☑ Integrate social sharing buttons

It's the easiest thing. Make sure that people can easily share your content.

Content and value

This is where it gets really fun and strategic too.

☑ Unique, high-quality content

Are you providing high-quality content? So if you go to Google and you search "chakra stones" and you take a look at all of those results, are you including all of that good content into your page? Then are you making it even better? Because that should be the goal.

☑ Optimize for intent: Evaluate SERP and PPC, note which SERP features show up

You want to also optimize for intent. So you want to evaluate that SERP. If that search result page is showing tons of images or maybe videos, you should be incorporating that into your page as well, because clearly that's what people are looking for.

You also want to evaluate the PPC. They have done so much testing on what converts and what doesn't. So it's silly not to take that into consideration when optimizing your page.

☑ Title tags and meta descriptions

What are those titles? What are those descriptions? What's working? Title tags and meta description are still so important. This is the first impression to many of your visitors in Google. Are you enticing a click? Are you making that an enticing call to action to your site?

☑ Header tags

H1, H2, and H3 header tags are still super important. You want to make sure that the title of your page is the H1 and so forth. But just to check on all of that would be good.

☑ Optimize images: compress, title file names, add alt text

Images are the biggest source of bloat of on-page site speed. So you want to make sure that your images are compressed and optimized and keeping your page fast and easily accessible to your users.

☑ Review for freshness

You want to review for freshness. We want to make sure that this is up-to-date content. Maybe take a look at popular content the last year or two of your site and update that stuff. This should be a continual wash and repeat. You want to continue to update the content on your site.

☑ Include commonly asked questions

It's such an easy thing to do, but it's commonly overlooked. AnswerThePublic does a great job of surfacing questions. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. I highly suggest you check that out and start to incorporate some of that.

Find common questions now

These help to target featured snippets. So if you're incorporating some of that, not only do you get the extra traffic, but you find these opportunities of getting featured snippets, which is great. You're expanding your real estate in search. Awesome. PAA boxes are also a great way to find commonly asked questions for a particular keyword.

☑ Add summaries

Summaries are also hidden gems. We see Google seeking out summaries for content all of the time. They are providing summaries in featured snippets and in different SERP features to help sort of distill information for users. So if you can do that, not only will you make your content more easily scannable, but you're also making it more accessible for search, which is great.

☑ TF-IDF (term frequency-inverse document frequency)

TF-IDF stands for "term frequency-inverse document frequency." It sounds a little intimidating. It's actually pretty simple. What's the number of times that "chakra stones" is mentioned in this particular page divided by the number of times it's mentioned anywhere? This is basically just a calculation to determine relevance for the term "chakra stones." Really cool and commonly used by Google. So if you can do this on your on-page, it will just help you in the long term.

☑ LSI (latent semantic indexing) for relevance

Similarly LSI or LSA, it sometimes referred to, is latent semantic indexing, and it's also for relevance. This helps determine, okay, if I'm talking about chakra stones, it may also incorporate those other topics that are commonly related to this topic. Relevant.

☑ Flesch-Kincaid Readability Test

What is the readability of this page? The easier it is to read the better, but you just want to keep an eye on that in general.

Bonus tip!

One final tip that Kameron Jenkins put on Twitter, that I love so much, and Kameron is a world-class writer -she's one of the best I've ever had the privilege of working with - mentioned this on-page SEO trick. Find the top three ranking URLs for your target keyword.

KW research tip 1. Search your target kw & pull the top 3 ranking URLs 2. Compare URLs in @Moz KWE 3. Click on the areas of most overlap 4. See KWs that top-ranking URLs for target KW also rank for 5. Use ideas to optimize your own page! pic.twitter.com/FxJjOxn7DJ - Kameron Jenkins (@Kammie_Jenkins) November 7, 2018

So if I were to put in "chakra stones" in Google and pull the top three URLs, put them into Moz Keyword Explorer and I see what they're ranking for, I see what those three URLs are specifically ranking for, and I look at what they're commonly ranking for in the middle here. Then I use those keywords to optimize my page even better. It's genius. It's very similar to some of the relevant stuff we were talking about over here.

Discover new keyword ideas

So definitely try some of this stuff out. I hope this helps. I really look forward to any of your comments or questions down below in the comments section.

Thank you so much for joining me on this edition of Whiteboard Friday. I look forward to seeing you all again soon, so thanks. Have a good one.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[natsucchi-blog]

On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMuller

Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections:

How are crawlers and Googlebot crawling through your site and your web pages?

What is the UX of your on-page content?

What is the value in the content of your on-page content?

So let's just jump right in, shall we?

Crawler/bot-accessible

☑ Meta robots tag allows crawling

Making sure your meta robots tag allows crawling is essential. If that's blocking Googlebot from crawling, your page will never be in search. You want to make sure that's all panned out.

☑ Robots.txt doesn't disallow crawling

You want to make sure that let's say this page that you're trying to get to rank in search engines, that you're not disallowing this URL from your robots.txt.

☑ URL is included in sitemap

Similarly you want to make sure that the URL is in your site map.

☑ Schema markup

You also want to add any schema markup, any relevant schema markup that you can. This is essentially spoon-feeding search engines what your page is about and what your content is about.

☑ Internal links pointing to your page with natural anchor text

So let's say I am trying to rank for chakra stones. Maybe I'm on a yoga website and I want to make sure that I have other internal pages linking to chakra stones with the anchor text "chakra crystals" or "chakra stones" and making sure that I'm showing Google that this is indeed an internally linked page and it's important and we want to give it some weight.

☑ HTTPS - SSL

You want to make sure that that is secure and that Google is taking that into consideration as well.

User experience

☑ Meets Web Content Accessibility Guidelines

Does it meet Web Content Accessibility Guidelines? Definitely look into that and make sure you check all the boxes.

☑ Responsive mobile design with same content and links

Is it responsive for mobile? Super important with the mobile-first indexing.

☑ Clear CTA

Is there one clear call to action? A lot of pages miss this. So, for this page, maybe I would have a big "Buy Chakra Crystals Here" button or link. That would be a clear CTA. It's important to have.

☑ Multimedia: Evaluate SERP and add desired media

Are you providing other desired media types? Are there images and video and different forms of content on your page?

☑ Page speed: utilize CDNs, compress images, use reliable hosting

Are you checking the page speed? Are you using CDNs? Are you compressing your images? You want to check all of that.

☑ Integrate social sharing buttons

It's the easiest thing. Make sure that people can easily share your content.

Content and value

This is where it gets really fun and strategic too.

☑ Unique, high-quality content

Are you providing high-quality content? So if you go to Google and you search "chakra stones" and you take a look at all of those results, are you including all of that good content into your page? Then are you making it even better? Because that should be the goal.

☑ Optimize for intent: Evaluate SERP and PPC, note which SERP features show up

You want to also optimize for intent. So you want to evaluate that SERP. If that search result page is showing tons of images or maybe videos, you should be incorporating that into your page as well, because clearly that's what people are looking for.

You also want to evaluate the PPC. They have done so much testing on what converts and what doesn't. So it's silly not to take that into consideration when optimizing your page.

☑ Title tags and meta descriptions

What are those titles? What are those descriptions? What's working? Title tags and meta description are still so important. This is the first impression to many of your visitors in Google. Are you enticing a click? Are you making that an enticing call to action to your site?

☑ Header tags

H1, H2, and H3 header tags are still super important. You want to make sure that the title of your page is the H1 and so forth. But just to check on all of that would be good.

☑ Optimize images: compress, title file names, add alt text

Images are the biggest source of bloat of on-page site speed. So you want to make sure that your images are compressed and optimized and keeping your page fast and easily accessible to your users.

☑ Review for freshness

You want to review for freshness. We want to make sure that this is up-to-date content. Maybe take a look at popular content the last year or two of your site and update that stuff. This should be a continual wash and repeat. You want to continue to update the content on your site.

☑ Include commonly asked questions

It's such an easy thing to do, but it's commonly overlooked. AnswerThePublic does a great job of surfacing questions. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. I highly suggest you check that out and start to incorporate some of that.

Find common questions now

These help to target featured snippets. So if you're incorporating some of that, not only do you get the extra traffic, but you find these opportunities of getting featured snippets, which is great. You're expanding your real estate in search. Awesome. PAA boxes are also a great way to find commonly asked questions for a particular keyword.

☑ Add summaries

Summaries are also hidden gems. We see Google seeking out summaries for content all of the time. They are providing summaries in featured snippets and in different SERP features to help sort of distill information for users. So if you can do that, not only will you make your content more easily scannable, but you're also making it more accessible for search, which is great.

☑ TF-IDF (term frequency-inverse document frequency)

TF-IDF stands for "term frequency-inverse document frequency." It sounds a little intimidating. It's actually pretty simple. What's the number of times that "chakra stones" is mentioned in this particular page divided by the number of times it's mentioned anywhere? This is basically just a calculation to determine relevance for the term "chakra stones." Really cool and commonly used by Google. So if you can do this on your on-page, it will just help you in the long term.

☑ LSI (latent semantic indexing) for relevance

Similarly LSI or LSA, it sometimes referred to, is latent semantic indexing, and it's also for relevance. This helps determine, okay, if I'm talking about chakra stones, it may also incorporate those other topics that are commonly related to this topic. Relevant.

☑ Flesch-Kincaid Readability Test

What is the readability of this page? The easier it is to read the better, but you just want to keep an eye on that in general.

Bonus tip!

One final tip that Kameron Jenkins put on Twitter, that I love so much, and Kameron is a world-class writer -she's one of the best I've ever had the privilege of working with - mentioned this on-page SEO trick. Find the top three ranking URLs for your target keyword.

KW research tip 1. Search your target kw & pull the top 3 ranking URLs 2. Compare URLs in @Moz KWE 3. Click on the areas of most overlap 4. See KWs that top-ranking URLs for target KW also rank for 5. Use ideas to optimize your own page! pic.twitter.com/FxJjOxn7DJ - Kameron Jenkins (@Kammie_Jenkins) November 7, 2018

So if I were to put in "chakra stones" in Google and pull the top three URLs, put them into Moz Keyword Explorer and I see what they're ranking for, I see what those three URLs are specifically ranking for, and I look at what they're commonly ranking for in the middle here. Then I use those keywords to optimize my page even better. It's genius. It's very similar to some of the relevant stuff we were talking about over here.

Discover new keyword ideas

So definitely try some of this stuff out. I hope this helps. I really look forward to any of your comments or questions down below in the comments section.

Thank you so much for joining me on this edition of Whiteboard Friday. I look forward to seeing you all again soon, so thanks. Have a good one.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[gobacktothe-classics-blog]

On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMuller

Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections:

How are crawlers and Googlebot crawling through your site and your web pages?

What is the UX of your on-page content?

What is the value in the content of your on-page content?

So let's just jump right in, shall we?

Crawler/bot-accessible

☑ Meta robots tag allows crawling

Making sure your meta robots tag allows crawling is essential. If that's blocking Googlebot from crawling, your page will never be in search. You want to make sure that's all panned out.

☑ Robots.txt doesn't disallow crawling

You want to make sure that let's say this page that you're trying to get to rank in search engines, that you're not disallowing this URL from your robots.txt.

☑ URL is included in sitemap

Similarly you want to make sure that the URL is in your site map.

☑ Schema markup

You also want to add any schema markup, any relevant schema markup that you can. This is essentially spoon-feeding search engines what your page is about and what your content is about.

☑ Internal links pointing to your page with natural anchor text

So let's say I am trying to rank for chakra stones. Maybe I'm on a yoga website and I want to make sure that I have other internal pages linking to chakra stones with the anchor text "chakra crystals" or "chakra stones" and making sure that I'm showing Google that this is indeed an internally linked page and it's important and we want to give it some weight.

☑ HTTPS - SSL

You want to make sure that that is secure and that Google is taking that into consideration as well.

User experience

☑ Meets Web Content Accessibility Guidelines

Does it meet Web Content Accessibility Guidelines? Definitely look into that and make sure you check all the boxes.

☑ Responsive mobile design with same content and links

Is it responsive for mobile? Super important with the mobile-first indexing.

☑ Clear CTA

Is there one clear call to action? A lot of pages miss this. So, for this page, maybe I would have a big "Buy Chakra Crystals Here" button or link. That would be a clear CTA. It's important to have.

☑ Multimedia: Evaluate SERP and add desired media

Are you providing other desired media types? Are there images and video and different forms of content on your page?

☑ Page speed: utilize CDNs, compress images, use reliable hosting

Are you checking the page speed? Are you using CDNs? Are you compressing your images? You want to check all of that.

☑ Integrate social sharing buttons

It's the easiest thing. Make sure that people can easily share your content.

Content and value

This is where it gets really fun and strategic too.

☑ Unique, high-quality content

Are you providing high-quality content? So if you go to Google and you search "chakra stones" and you take a look at all of those results, are you including all of that good content into your page? Then are you making it even better? Because that should be the goal.

☑ Optimize for intent: Evaluate SERP and PPC, note which SERP features show up

You want to also optimize for intent. So you want to evaluate that SERP. If that search result page is showing tons of images or maybe videos, you should be incorporating that into your page as well, because clearly that's what people are looking for.

You also want to evaluate the PPC. They have done so much testing on what converts and what doesn't. So it's silly not to take that into consideration when optimizing your page.

☑ Title tags and meta descriptions

What are those titles? What are those descriptions? What's working? Title tags and meta description are still so important. This is the first impression to many of your visitors in Google. Are you enticing a click? Are you making that an enticing call to action to your site?

☑ Header tags

H1, H2, and H3 header tags are still super important. You want to make sure that the title of your page is the H1 and so forth. But just to check on all of that would be good.

☑ Optimize images: compress, title file names, add alt text

Images are the biggest source of bloat of on-page site speed. So you want to make sure that your images are compressed and optimized and keeping your page fast and easily accessible to your users.

☑ Review for freshness

You want to review for freshness. We want to make sure that this is up-to-date content. Maybe take a look at popular content the last year or two of your site and update that stuff. This should be a continual wash and repeat. You want to continue to update the content on your site.

☑ Include commonly asked questions

It's such an easy thing to do, but it's commonly overlooked. AnswerThePublic does a great job of surfacing questions. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. I highly suggest you check that out and start to incorporate some of that.

Find common questions now

These help to target featured snippets. So if you're incorporating some of that, not only do you get the extra traffic, but you find these opportunities of getting featured snippets, which is great. You're expanding your real estate in search. Awesome. PAA boxes are also a great way to find commonly asked questions for a particular keyword.

☑ Add summaries

Summaries are also hidden gems. We see Google seeking out summaries for content all of the time. They are providing summaries in featured snippets and in different SERP features to help sort of distill information for users. So if you can do that, not only will you make your content more easily scannable, but you're also making it more accessible for search, which is great.

☑ TF-IDF (term frequency-inverse document frequency)

TF-IDF stands for "term frequency-inverse document frequency." It sounds a little intimidating. It's actually pretty simple. What's the number of times that "chakra stones" is mentioned in this particular page divided by the number of times it's mentioned anywhere? This is basically just a calculation to determine relevance for the term "chakra stones." Really cool and commonly used by Google. So if you can do this on your on-page, it will just help you in the long term.

☑ LSI (latent semantic indexing) for relevance

Similarly LSI or LSA, it sometimes referred to, is latent semantic indexing, and it's also for relevance. This helps determine, okay, if I'm talking about chakra stones, it may also incorporate those other topics that are commonly related to this topic. Relevant.

☑ Flesch-Kincaid Readability Test

What is the readability of this page? The easier it is to read the better, but you just want to keep an eye on that in general.

Bonus tip!

One final tip that Kameron Jenkins put on Twitter, that I love so much, and Kameron is a world-class writer -she's one of the best I've ever had the privilege of working with - mentioned this on-page SEO trick. Find the top three ranking URLs for your target keyword.

KW research tip 1. Search your target kw & pull the top 3 ranking URLs 2. Compare URLs in @Moz KWE 3. Click on the areas of most overlap 4. See KWs that top-ranking URLs for target KW also rank for 5. Use ideas to optimize your own page! pic.twitter.com/FxJjOxn7DJ - Kameron Jenkins (@Kammie_Jenkins) November 7, 2018

So if I were to put in "chakra stones" in Google and pull the top three URLs, put them into Moz Keyword Explorer and I see what they're ranking for, I see what those three URLs are specifically ranking for, and I look at what they're commonly ranking for in the middle here. Then I use those keywords to optimize my page even better. It's genius. It's very similar to some of the relevant stuff we were talking about over here.

Discover new keyword ideas

So definitely try some of this stuff out. I hope this helps. I really look forward to any of your comments or questions down below in the comments section.

Thank you so much for joining me on this edition of Whiteboard Friday. I look forward to seeing you all again soon, so thanks. Have a good one.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[eve-evi-blog]

On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMuller

Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections:

How are crawlers and Googlebot crawling through your site and your web pages?

What is the UX of your on-page content?

What is the value in the content of your on-page content?

So let's just jump right in, shall we?

Crawler/bot-accessible

☑ Meta robots tag allows crawling

Making sure your meta robots tag allows crawling is essential. If that's blocking Googlebot from crawling, your page will never be in search. You want to make sure that's all panned out.

☑ Robots.txt doesn't disallow crawling

You want to make sure that let's say this page that you're trying to get to rank in search engines, that you're not disallowing this URL from your robots.txt.

☑ URL is included in sitemap

Similarly you want to make sure that the URL is in your site map.

☑ Schema markup

You also want to add any schema markup, any relevant schema markup that you can. This is essentially spoon-feeding search engines what your page is about and what your content is about.

☑ Internal links pointing to your page with natural anchor text

So let's say I am trying to rank for chakra stones. Maybe I'm on a yoga website and I want to make sure that I have other internal pages linking to chakra stones with the anchor text "chakra crystals" or "chakra stones" and making sure that I'm showing Google that this is indeed an internally linked page and it's important and we want to give it some weight.

☑ HTTPS - SSL

You want to make sure that that is secure and that Google is taking that into consideration as well.

User experience

☑ Meets Web Content Accessibility Guidelines

Does it meet Web Content Accessibility Guidelines? Definitely look into that and make sure you check all the boxes.

☑ Responsive mobile design with same content and links

Is it responsive for mobile? Super important with the mobile-first indexing.

☑ Clear CTA

Is there one clear call to action? A lot of pages miss this. So, for this page, maybe I would have a big "Buy Chakra Crystals Here" button or link. That would be a clear CTA. It's important to have.

☑ Multimedia: Evaluate SERP and add desired media

Are you providing other desired media types? Are there images and video and different forms of content on your page?

☑ Page speed: utilize CDNs, compress images, use reliable hosting

Are you checking the page speed? Are you using CDNs? Are you compressing your images? You want to check all of that.

☑ Integrate social sharing buttons

It's the easiest thing. Make sure that people can easily share your content.

Content and value

This is where it gets really fun and strategic too.

☑ Unique, high-quality content

Are you providing high-quality content? So if you go to Google and you search "chakra stones" and you take a look at all of those results, are you including all of that good content into your page? Then are you making it even better? Because that should be the goal.

☑ Optimize for intent: Evaluate SERP and PPC, note which SERP features show up

You want to also optimize for intent. So you want to evaluate that SERP. If that search result page is showing tons of images or maybe videos, you should be incorporating that into your page as well, because clearly that's what people are looking for.

You also want to evaluate the PPC. They have done so much testing on what converts and what doesn't. So it's silly not to take that into consideration when optimizing your page.

☑ Title tags and meta descriptions

What are those titles? What are those descriptions? What's working? Title tags and meta description are still so important. This is the first impression to many of your visitors in Google. Are you enticing a click? Are you making that an enticing call to action to your site?

☑ Header tags

H1, H2, and H3 header tags are still super important. You want to make sure that the title of your page is the H1 and so forth. But just to check on all of that would be good.

☑ Optimize images: compress, title file names, add alt text

Images are the biggest source of bloat of on-page site speed. So you want to make sure that your images are compressed and optimized and keeping your page fast and easily accessible to your users.

☑ Review for freshness

You want to review for freshness. We want to make sure that this is up-to-date content. Maybe take a look at popular content the last year or two of your site and update that stuff. This should be a continual wash and repeat. You want to continue to update the content on your site.

☑ Include commonly asked questions

It's such an easy thing to do, but it's commonly overlooked. AnswerThePublic does a great job of surfacing questions. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. I highly suggest you check that out and start to incorporate some of that.

Find common questions now

These help to target featured snippets. So if you're incorporating some of that, not only do you get the extra traffic, but you find these opportunities of getting featured snippets, which is great. You're expanding your real estate in search. Awesome. PAA boxes are also a great way to find commonly asked questions for a particular keyword.

☑ Add summaries

Summaries are also hidden gems. We see Google seeking out summaries for content all of the time. They are providing summaries in featured snippets and in different SERP features to help sort of distill information for users. So if you can do that, not only will you make your content more easily scannable, but you're also making it more accessible for search, which is great.

☑ TF-IDF (term frequency-inverse document frequency)

TF-IDF stands for "term frequency-inverse document frequency." It sounds a little intimidating. It's actually pretty simple. What's the number of times that "chakra stones" is mentioned in this particular page divided by the number of times it's mentioned anywhere? This is basically just a calculation to determine relevance for the term "chakra stones." Really cool and commonly used by Google. So if you can do this on your on-page, it will just help you in the long term.

☑ LSI (latent semantic indexing) for relevance

Similarly LSI or LSA, it sometimes referred to, is latent semantic indexing, and it's also for relevance. This helps determine, okay, if I'm talking about chakra stones, it may also incorporate those other topics that are commonly related to this topic. Relevant.

☑ Flesch-Kincaid Readability Test

What is the readability of this page? The easier it is to read the better, but you just want to keep an eye on that in general.

Bonus tip!

One final tip that Kameron Jenkins put on Twitter, that I love so much, and Kameron is a world-class writer -she's one of the best I've ever had the privilege of working with - mentioned this on-page SEO trick. Find the top three ranking URLs for your target keyword.

KW research tip 1. Search your target kw & pull the top 3 ranking URLs 2. Compare URLs in @Moz KWE 3. Click on the areas of most overlap 4. See KWs that top-ranking URLs for target KW also rank for 5. Use ideas to optimize your own page! pic.twitter.com/FxJjOxn7DJ - Kameron Jenkins (@Kammie_Jenkins) November 7, 2018

So if I were to put in "chakra stones" in Google and pull the top three URLs, put them into Moz Keyword Explorer and I see what they're ranking for, I see what those three URLs are specifically ranking for, and I look at what they're commonly ranking for in the middle here. Then I use those keywords to optimize my page even better. It's genius. It's very similar to some of the relevant stuff we were talking about over here.

Discover new keyword ideas

So definitely try some of this stuff out. I hope this helps. I really look forward to any of your comments or questions down below in the comments section.

Thank you so much for joining me on this edition of Whiteboard Friday. I look forward to seeing you all again soon, so thanks. Have a good one.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[tvrdojezgreno-blog]

On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMuller

Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things on-page SEO, and I've divided it into three different sections:

How are crawlers and Googlebot crawling through your site and your web pages?

What is the UX of your on-page content?

What is the value in the content of your on-page content?

So let's just jump right in, shall we?

Crawler/bot-accessible

☑ Meta robots tag allows crawling

Making sure your meta robots tag allows crawling is essential. If that's blocking Googlebot from crawling, your page will never be in search. You want to make sure that's all panned out.

☑ Robots.txt doesn't disallow crawling

You want to make sure that let's say this page that you're trying to get to rank in search engines, that you're not disallowing this URL from your robots.txt.

☑ URL is included in sitemap

Similarly you want to make sure that the URL is in your site map.

☑ Schema markup

You also want to add any schema markup, any relevant schema markup that you can. This is essentially spoon-feeding search engines what your page is about and what your content is about.

☑ Internal links pointing to your page with natural anchor text

So let's say I am trying to rank for chakra stones. Maybe I'm on a yoga website and I want to make sure that I have other internal pages linking to chakra stones with the anchor text "chakra crystals" or "chakra stones" and making sure that I'm showing Google that this is indeed an internally linked page and it's important and we want to give it some weight.

☑ HTTPS - SSL

You want to make sure that that is secure and that Google is taking that into consideration as well.

User experience

☑ Meets Web Content Accessibility Guidelines

Does it meet Web Content Accessibility Guidelines? Definitely look into that and make sure you check all the boxes.

☑ Responsive mobile design with same content and links

Is it responsive for mobile? Super important with the mobile-first indexing.

☑ Clear CTA

Is there one clear call to action? A lot of pages miss this. So, for this page, maybe I would have a big "Buy Chakra Crystals Here" button or link. That would be a clear CTA. It's important to have.

☑ Multimedia: Evaluate SERP and add desired media

Are you providing other desired media types? Are there images and video and different forms of content on your page?

☑ Page speed: utilize CDNs, compress images, use reliable hosting

Are you checking the page speed? Are you using CDNs? Are you compressing your images? You want to check all of that.

☑ Integrate social sharing buttons

It's the easiest thing. Make sure that people can easily share your content.

Content and value

This is where it gets really fun and strategic too.

☑ Unique, high-quality content

Are you providing high-quality content? So if you go to Google and you search "chakra stones" and you take a look at all of those results, are you including all of that good content into your page? Then are you making it even better? Because that should be the goal.

☑ Optimize for intent: Evaluate SERP and PPC, note which SERP features show up

You want to also optimize for intent. So you want to evaluate that SERP. If that search result page is showing tons of images or maybe videos, you should be incorporating that into your page as well, because clearly that's what people are looking for.

You also want to evaluate the PPC. They have done so much testing on what converts and what doesn't. So it's silly not to take that into consideration when optimizing your page.

☑ Title tags and meta descriptions

What are those titles? What are those descriptions? What's working? Title tags and meta description are still so important. This is the first impression to many of your visitors in Google. Are you enticing a click? Are you making that an enticing call to action to your site?

☑ Header tags

H1, H2, and H3 header tags are still super important. You want to make sure that the title of your page is the H1 and so forth. But just to check on all of that would be good.

☑ Optimize images: compress, title file names, add alt text

Images are the biggest source of bloat of on-page site speed. So you want to make sure that your images are compressed and optimized and keeping your page fast and easily accessible to your users.

☑ Review for freshness

You want to review for freshness. We want to make sure that this is up-to-date content. Maybe take a look at popular content the last year or two of your site and update that stuff. This should be a continual wash and repeat. You want to continue to update the content on your site.

☑ Include commonly asked questions

It's such an easy thing to do, but it's commonly overlooked. AnswerThePublic does a great job of surfacing questions. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. I highly suggest you check that out and start to incorporate some of that.

Find common questions now

These help to target featured snippets. So if you're incorporating some of that, not only do you get the extra traffic, but you find these opportunities of getting featured snippets, which is great. You're expanding your real estate in search. Awesome. PAA boxes are also a great way to find commonly asked questions for a particular keyword.

☑ Add summaries

Summaries are also hidden gems. We see Google seeking out summaries for content all of the time. They are providing summaries in featured snippets and in different SERP features to help sort of distill information for users. So if you can do that, not only will you make your content more easily scannable, but you're also making it more accessible for search, which is great.

☑ TF-IDF (term frequency-inverse document frequency)

TF-IDF stands for "term frequency-inverse document frequency." It sounds a little intimidating. It's actually pretty simple. What's the number of times that "chakra stones" is mentioned in this particular page divided by the number of times it's mentioned anywhere? This is basically just a calculation to determine relevance for the term "chakra stones." Really cool and commonly used by Google. So if you can do this on your on-page, it will just help you in the long term.

☑ LSI (latent semantic indexing) for relevance

Similarly LSI or LSA, it sometimes referred to, is latent semantic indexing, and it's also for relevance. This helps determine, okay, if I'm talking about chakra stones, it may also incorporate those other topics that are commonly related to this topic. Relevant.

☑ Flesch-Kincaid Readability Test

What is the readability of this page? The easier it is to read the better, but you just want to keep an eye on that in general.

Bonus tip!

One final tip that Kameron Jenkins put on Twitter, that I love so much, and Kameron is a world-class writer -she's one of the best I've ever had the privilege of working with - mentioned this on-page SEO trick. Find the top three ranking URLs for your target keyword.

KW research tip 1. Search your target kw & pull the top 3 ranking URLs 2. Compare URLs in @Moz KWE 3. Click on the areas of most overlap 4. See KWs that top-ranking URLs for target KW also rank for 5. Use ideas to optimize your own page! pic.twitter.com/FxJjOxn7DJ - Kameron Jenkins (@Kammie_Jenkins) November 7, 2018

So if I were to put in "chakra stones" in Google and pull the top three URLs, put them into Moz Keyword Explorer and I see what they're ranking for, I see what those three URLs are specifically ranking for, and I look at what they're commonly ranking for in the middle here. Then I use those keywords to optimize my page even better. It's genius. It's very similar to some of the relevant stuff we were talking about over here.

Discover new keyword ideas

So definitely try some of this stuff out. I hope this helps. I really look forward to any of your comments or questions down below in the comments section.

Thank you so much for joining me on this edition of Whiteboard Friday. I look forward to seeing you all again soon, so thanks. Have a good one.

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