#Amazon Keyword Optimization Tips

[digitalrhetoricpune]

Dealing with Stagnant Amazon Rankings: Proven Strategies to Climb the Ladder

1. Optimize Amazon Product Listings

Amazon’s algorithm, A9, prioritizes products that are relevant, well-optimized, and engaging. Amazon Product Ranking Strategies must start with optimizing your product listings. Here’s how:

Use High-Quality Images: Quality images increase click-through rates (CTR) and conversions. Use multiple images to showcase your product from different angles.

Craft Compelling Titles: A well-structured title with Amazon keyword optimization helps Amazon understand what your product is about.

Include Bullet Points and Descriptions: Clear and detailed product descriptions and bullet points help customers make informed purchasing decisions.

By consistently improving your product listings, you can boost product visibility and Amazon product ranking.

2. Focus on Amazon Keyword Optimization

Your Amazon keyword optimization strategy plays a vital role in determining your product’s rank. Keywords should not only reflect what customers are searching for but also align with Amazon’s algorithm preferences. To improve ranking, focus on:

Conducting Regular Keyword Research: Keep track of trending keywords in your niche. Use tools like Helium 10 or Jungle Scout to find relevant keywords and integrate them naturally in your product listings.

Using Long-Tail Keywords: Long-tail keywords can capture a more specific audience. Integrating long-tail keywords into your titles, bullet points, and backend search terms will help you attract the right buyers.

Keyword optimization is a continuous process. Review and update your keywords regularly to ensure that your listings remain relevant and continue to rank higher.

3. Leverage Amazon Advertising Services

Running effective Amazon marketing services can significantly influence your product’s visibility and sales. Here’s how you can maximize the impact of Amazon Advertising:

Sponsored Products Ads: These ads appear on the top of search results, giving your products prime visibility. A well-optimized campaign can help increase clicks and sales, directly improving your product ranking.

Sponsored Brands Ads: Ideal for building brand awareness, Sponsored Brands Ads showcase your product portfolio, helping you grow recognition on Amazon.

Product Display Ads: These ads target users who have shown interest in similar products. Strategically using Product Display Ads will help you attract new customers while boosting your Amazon ranking.

For more personalized help with running effective Amazon campaigns, partnering with an Amazon Advertising Agency in Pune like Digital Rhetoric can yield great results.

4. Improve Amazon Sales Velocity

Your product’s Amazon sales velocity — the rate at which your product sells — is a key factor that influences your rankings. Here’s how to boost sales velocity:

Offer Promotions and Discounts: Running limited-time deals, discounts, or coupons can drive quick sales, improving your sales velocity.

Optimize Pricing: Competitive pricing makes your product more attractive. Continuously monitor your competitors’ pricing strategies to stay relevant and attract more customers.

Encourage Reviews: Positive reviews not only help in building trust but also play a role in improving your Amazon ranking. Encourage satisfied customers to leave feedback and reviews.

A strong sales velocity, driven by increased customer purchases, will positively impact your ranking, positioning your product higher in search results.

5. Enhance Customer Experience

Amazon values customer satisfaction, and improving the buyer experience is key to gaining a higher ranking. Focus on:

Fast and Reliable Shipping: Ensure your products are always available for quick delivery, particularly through Fulfilled by Amazon (FBA).

Accurate Product Descriptions: Avoid misleading descriptions that can result in returns or negative reviews.

Customer Support: Providing timely and efficient customer support can significantly reduce negative reviews and returns, thereby improving customer satisfaction.

Ensuring a seamless customer experience will not only drive more positive reviews but also improve your Amazon product ranking.

6. Utilize External Traffic

Driving external traffic to your Amazon listings can give a significant boost to your sales and rankings. You can achieve this through:

Social Media Marketing: Promoting your product on platforms like Facebook, Instagram, and Pinterest can drive targeted traffic.

Influencer Marketing: Partnering with influencers in your niche can give you access to a broader audience.

Email Marketing: Engage with your existing customers by sending promotional emails to encourage repeat purchases.

External traffic sources provide an additional stream of potential buyers, improving your product’s Amazon sales velocity and, in turn, your ranking.

7. Monitor Competitors and Stay Updated

Finally, staying ahead of your competitors is crucial. Regularly monitor their products, strategies, and updates. Keep track of changes in the Amazon algorithm and adjust your Amazon product ranking strategies accordingly.

Final Thoughts

Dealing with stagnant rankings can be frustrating, but by optimizing your listings, running strategic advertising campaigns, and maintaining a high sales velocity, you can boost Amazon product visibility and rise to the top of search results. Partnering with experts like our team at Digital Rhetoric, an Amazon Advertising Agency in Pune, can help you stay on track and ensure long-term success.

[abduinnovations]

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[marketingprofitmedia]

How Can You Rank Your Brand-New Website on Google in a Few Days Quick Wins

To rank a brand-new website on Google quickly, focus on high-quality content and effective SEO strategies. Use targeted keywords and build backlinks.

Launching a new website is an exciting venture, but ranking it on Google can be challenging. Success hinges on implementing effective SEO strategies right from the start. High-quality, relevant content is crucial. Incorporate targeted keywords naturally throughout your site. Optimize meta tags, headers, and images to enhance visibility.

Building backlinks from reputable sources can significantly boost your site’s credibility. Engage in social media promotion to drive traffic. Regularly update your website with fresh content to keep users engaged. Lastly, ensure your site is mobile-friendly and loads quickly to improve user experience. With these steps, you can enhance your chances of achieving a high Google ranking.

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Introduction To Swift Seo Strategies

Launching a new website is exciting. But how do you get it to rank on Google quickly? Using swift SEO strategies is key. These methods can help your site appear on Google’s first page in just a few days.

The Race To Google’s First Page

Ranking on Google’s first page is like a race. Everyone wants to be there, but not everyone succeeds. By using effective SEO techniques, you can get ahead of your competitors.

Start by optimizing your website’s content. Use keywords that your target audience is searching for. Ensure your content is valuable and relevant. This will help Google recognize your site as an authority.

Another crucial factor is page speed. A fast-loading website improves user experience and ranks higher on Google. Use tools like Google PageSpeed Insights to test and improve your site’s speed.

Realistic Timelines For Seo Results

SEO is not magic. It takes time to see results. For a brand-new website, you can expect to see improvements in 4 to 6 weeks. But with swift SEO strategies, you can speed up this process.

Follow a consistent SEO plan. Update your content regularly. Engage with your audience on social media. These actions signal to Google that your site is active and relevant.

SEO TaskExpected Time to See ResultsKeyword Optimization1–2 weeksContent Updates2–3 weeksLink Building3–4 weeksPage Speed ImprovementsImmediate to 1 week

Use relevant keywords in your content.

Improve your page speed for better user experience.

Engage with your audience on social media.

Update your content regularly to stay relevant.

By following these steps, you can rank your brand-new website on Google in a short time. Remember, consistency and quality are key.

Keyword Research For Immediate Impact

Launching a new website and ranking it on Google fast can seem daunting. But with the right keyword research, you can see results in just a few days. Keyword research is the cornerstone of SEO success. It identifies the terms your target audience is searching for. This section will show you how to do keyword research for immediate impact.

Identifying Low Competition Keywords

To quickly rank your website, you need to find keywords with low competition. These keywords are not heavily targeted by other websites. Here is a simple process to find them:

Use tools like Ubersuggest or Ahrefs.

Look for keywords with low difficulty scores.

Ensure the keywords have a decent search volume.

By targeting low competition keywords, you increase your chances of ranking faster. Focus on these keywords to gain quick visibility.

Leveraging Long-tail Keywords

Long-tail keywords are longer, more specific phrases. They usually have lower search volumes but higher conversion rates. Here’s how you can leverage them:

Think about specific queries your audience might have.

Use keyword research tools to find related long-tail keywords.

Incorporate these keywords naturally into your content.

Long-tail keywords are less competitive. They help you attract highly targeted traffic. This traffic is more likely to convert.

In summary, keyword research is vital for ranking a new website quickly. By identifying low competition keywords and leveraging long-tail keywords, you can achieve immediate impact. Use the right tools and strategies to find these keywords. Incorporate them into your content to see fast results.

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Content Creation With Seo In Mind

Creating content with SEO in mind is crucial for ranking your brand-new website on Google quickly. It involves crafting articles that are not only high-quality but also optimized for search engines. Let’s dive into some key strategies for achieving this.

Crafting High-quality, Relevant Articles

High-quality content is king. Write articles that provide value to your readers. Ensure the content is relevant to your target audience. Use simple words and short sentences for better readability.

Here’s a checklist for crafting high-quality articles:

Research your topic: Understand what your audience needs.

Use clear and concise language: Avoid jargon and complex words.

Include images and videos: Visuals make your content engaging.

Format your content: Use headings, subheadings, and bullet points.

Check for errors: Proofread to avoid grammar and spelling mistakes.

Optimizing Content For Featured Snippets

Featured snippets are the short answers Google shows at the top of search results. Optimizing for these can skyrocket your visibility. Focus on answering common questions related to your topic.

Here are some tips for optimizing content for featured snippets:

Identify common questions: Use tools like Answer the Public.

Provide concise answers: Keep answers short and to the point.

Use lists and tables: Google prefers content that’s easy to read.

Use proper HTML tags: Format your content correctly.

Example of a featured snippet format:

QuestionAnswerWhat is SEO?SEO stands for Search Engine Optimization. It involves optimizing a website to rank higher on search engines.

By following these strategies, you can create content that not only engages your audience but also ranks high on Google.

On-page Seo Essentials

On-page SEO is crucial for ranking your brand-new website on Google quickly. It involves optimizing various elements on your web pages. This helps search engines understand your content. Let’s dive into some key aspects of on-page SEO.

Title Tags And Meta Descriptions

Title tags are the first thing search engines and users see. Make sure they are descriptive and include your main keyword. Keep them under 60 characters.

Meta descriptions provide a brief summary of your page content. Aim for 150–160 characters. Use action words and include your main keyword. This can boost your click-through rate.

ElementBest PracticesTitle TagInclude main keyword, under 60 charactersMeta Description150–160 characters, include main keyword, use action words

Header Tags And Image Alt Attributes

Header tags (H1, H2, H3) structure your content. Use H1 for the main title, H2 for subheadings, and H3 for smaller sections. Include keywords in these headers.

Image alt attributes describe your images. Use them to include relevant keywords. This helps with image search ranking and accessibility.

H1 Tag: Main title, include main keyword

H2 Tag: Subheadings, include secondary keywords

H3 Tag: Smaller sections, include relevant keywords

Image Alt: Describe image, include keywords

By optimizing these elements, you improve your chances of ranking higher on Google. Implement these on-page SEO essentials to see quick results.

Technical Seo For Quick Wins

To rank your brand-new website quickly on Google, focus on Technical SEO. Proper technical setup ensures your site is easy for search engines to crawl and index. Here are key areas to focus on for quick wins.

Improving Site Speed

Site speed affects both user experience and search rankings. A fast website keeps visitors engaged and improves SEO. Here are some ways to boost your site speed:

Optimize Images: Compress images without losing quality.

Minify CSS and JavaScript: Remove unnecessary code.

Enable Browser Caching: Store static files locally to reduce load times.

Use a Content Delivery Network (CDN): Distribute content globally to speed up delivery.

Use tools like Google PageSpeed Insights to check your site speed. Make necessary adjustments based on the recommendations.

Ensuring Mobile-friendliness

Most users access websites on mobile devices. Ensure your site is mobile-friendly to rank higher on Google. Follow these steps:

Responsive Design: Use a layout that adapts to any screen size.

Readable Text: Ensure fonts are legible without zooming.

Easy Navigation: Make buttons and links easy to click.

Avoid Flash: Use HTML5 for multimedia content.

Test your site’s mobile-friendliness using the Google Mobile-Friendly Test. Make improvements based on the results.

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Building Authority With Backlinks

Building authority with backlinks is crucial for ranking a brand-new website on Google. Backlinks act as votes of confidence from other websites. They signal to Google that your site provides valuable content. High-quality backlinks can boost your site’s visibility and credibility. Let’s explore some effective strategies to build backlinks.

Guest Posting On Relevant Blogs

Guest posting is a powerful way to earn backlinks. Write high-quality articles for reputable blogs in your niche. Ensure the content is valuable and relevant to their audience. Add a link back to your website within the content or author bio.

Follow these steps for successful guest posting:

Identify blogs that accept guest posts.

Analyze their content to understand their audience.

Pitch unique and engaging topics to the blog owner.

Write and submit the post according to their guidelines.

Guest posting not only provides backlinks but also exposes your brand to a wider audience.

Leveraging Social Media For Link Building

Social media platforms can be a goldmine for backlinks. Share your content on platforms like Facebook, Twitter, LinkedIn, and Instagram. Encourage your followers to share your posts. This increases the chances of getting backlinks from other websites.

Here are some tips for effective social media link building:

Create engaging and shareable content.

Use relevant hashtags to reach a broader audience.

Engage with influencers and ask them to share your content.

Join and participate in niche-specific groups and communities.

Social media can amplify your reach and bring in organic backlinks. Consistent engagement on these platforms builds a loyal audience and enhances your site’s authority.

StrategyAction StepsGuest PostingIdentify blogs, pitch topics, write articles, get backlinks.Social MediaShare content, use hashtags, engage with influencers, join groups.

Monitoring Progress And Adjusting Strategy

Monitoring your website’s progress and adjusting your strategy is crucial for achieving a high rank on Google quickly. This ensures you are on the right path and can make necessary changes to keep improving. Below, we delve into the essential aspects of monitoring and adapting your strategy for optimal performance.

Using Analytics To Track Performance

Use tools like Google Analytics to track your website’s performance. These tools offer insights into your site’s traffic, user behavior, and other vital metrics. Here are some key metrics to monitor:

Page Views: Check which pages get the most visits.

Bounce Rate: Monitor the percentage of visitors who leave your site quickly.

Average Session Duration: Track how long visitors stay on your site.

Conversion Rate: Measure how many visitors take the desired action.

Regularly reviewing these metrics helps identify what works and what needs improvement. This enables you to make informed decisions to enhance your site’s performance.

Adapting To Algorithm Updates

Google frequently updates its search algorithm, affecting website rankings. Staying updated with these changes is vital. Here’s how to adapt:

Follow SEO News: Keep an eye on SEO news websites and forums.

Update Content: Refresh your content to align with new guidelines.

Check Website Health: Use tools to ensure your site meets current SEO standards.

Optimize Mobile Experience: Ensure your site is mobile-friendly, as mobile-first indexing is crucial.

Being proactive and adapting to changes swiftly helps maintain or improve your ranking. This ensures your website remains competitive in search results.

Credit: www.customlegalmarketing.com

Frequently Asked Questions

How Long Does It Take For A New Website To Rank In Google?

It typically takes 3 to 6 months for a new website to rank on Google. Results may vary based on competition and SEO efforts. Consistent optimization and quality content are essential.

How To Rank A New Website Fast?

Optimize your website for SEO. Use relevant keywords, create quality content, and build backlinks. Improve site speed and mobile-friendliness. Engage on social media and monitor performance regularly.

How To Rank In Google With A New Website?

Optimize your website with relevant keywords. Create high-quality, engaging content. Build backlinks from reputable sites. Ensure fast loading speeds. Use mobile-friendly design.

Why Does It Take So Long To Rank On Google?

Ranking on Google takes time due to competition, quality content requirements, and algorithm updates. Patience and consistent SEO efforts are crucial.

How To Rank A New Website Fast?

Optimize on-page SEO, create quality content, and build backlinks. Use social media and submit your site to search engines.

Conclusion

Achieving a high Google ranking for your new website is possible with the right strategies. Focus on quality content, effective SEO techniques, and consistent updates. Patience and persistence are key. Implement these tips, and your site can quickly gain visibility and attract more visitors. Success is within your reach.

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Thanks for reading my article on “How Can You Rank Your Brand-New Website on Google in a Few Days Quick Wins”, hope it will help!

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[leegeepublishing]

The Top Book Marketing Strategies That Actually Work in 2025

Let’s be honest—writing a book is hard. But marketing it? That’s where many authors hit a wall. Especially in 2025, when algorithms shift overnight and everyone seems to be an influencer. If you're a self-published or indie author, you're probably juggling everything—from editing and formatting to panicking over your Amazon sales rank at 2 a.m.

Good news: you’re not alone. Even better? You don’t have to throw spaghetti at the wall to see what sticks. Let’s talk about what actually works right now—and how you can spend more time writing and less time screaming into the void.

📚 Amazon Is Still the Beast—Tame It

Amazon’s not just the world's biggest bookstore. It’s a search engine, a recommender system, and, for indie authors, the make-or-break platform. If you’re not treating your Amazon listing like a digital storefront, you’re missing a huge opportunity.

Here’s the thing: a catchy title and pretty cover aren’t enough. You’ll need:

SEO-optimized keywords in your book description (think like a reader, not a writer)

Author Central profile that links your books, bio, and blog

Strategic pricing—launching at $0.99 or using Kindle Countdown Deals still works

Consistent reviews, even if it’s just from your writing group at first

And yes, ads. Amazon Ads can help, but only if you know how to use them without torching your budget. This is where a platform like Legee Publishing can help. They specialize in getting your book placed on Amazon, guiding you with targeted advertising strategies without making you feel like you're selling your soul to spreadsheets.

🎯 Your Niche Is Your Power—Own It

Too many authors try to market their book to “everyone.” That’s a trap.

Ask yourself: Who is this book actually for? Is it a cozy mystery for retired teachers? A dark fantasy for Gen Z TikTokers? A memoir for women in their 40s rediscovering themselves?

Drill down. Then double down.

Use that niche to:

Create super-specific ads

Write blog posts around topics your readers care about

Connect in online communities where they actually hang out

And don’t underestimate genre loyalty. Romance readers, for example, are often voracious, supportive, and love series. If that’s your lane, stay in it—and serve your audience with consistency and care.

💌 Email Isn’t Dead—It Just Got Smarter

You know those “Join My Newsletter” buttons that nobody clicks anymore? Yeah, those are dead. But email itself? Very much alive—if you know how to make it worth opening.

Here’s what works:

Lead magnets that aren’t boring (a free novella, exclusive art, a deleted scene)

Reader magnets that keep people on your list (monthly updates, behind-the-scenes notes, even Spotify playlists for your characters)

Segmentation so fantasy readers don’t get your nonfiction rants

Your list is your lifeline. Social platforms can shadowban you. Amazon can delist you. But your email list? That’s yours.

🔄 Don’t Just Post—Engage (Yes, It’s a Buzzword, But It Works)

Social media still matters. But not the way it used to. It’s no longer about how often you post—it’s about how often people care.

Quick tip: Pick one platform. Seriously, just one. Trying to do TikTok, Instagram, X (still weird calling it that), Threads, and Facebook will burn you out faster than a NaNoWriMo caffeine crash.

Some tactics that work in 2025:

Instagram Reels with behind-the-scenes writing clips or “BookTok”-style mood boards

TikTok snippets showing emotional reactions to your book

Authentic engagement (commenting like a real human, not a robot quoting your blurb)

Also, fun side note: many authors are finding success by linking their book not in every post, but every third one. Keeps the vibe less salesy.

🧠 Content Marketing (But Make It Reader-Friendly)

Blogging isn’t dead—it’s just evolved. Readers still Google stuff. Things like:

“Books like The Silent Patient”

“Best LGBTQ+ sci-fi reads”

“How to survive heartbreak with poetry”

If your site shows up for those searches, guess what? You get new eyeballs. And if your blog’s fun, insightful, and links to your book, you get new readers.

Better yet, platforms like Legee Publishing offer helpful guidance on how to promote your work beyond just Amazon. They're expanding to places like IngramSpark and Barnes & Noble, which means you’re not boxed into just one retailer. More shelf space (virtual or otherwise) equals more chances to connect with the right readers.

💬 Word of Mouth, But Make It Strategic

"Just get people talking about it" sounds great—until you realize people don’t talk about stuff they haven’t read. Or worse, stuff they’ve read and forgotten.

So, here’s how to jump-start buzz:

Give early readers a reason to care (think ARC teams, private groups, sneak peeks)

Include discussion questions for book clubs (yes, even for fiction—it works!)

Encourage reviews... but in a non-desperate way (like adding a thank-you note at the end of your eBook that gently asks for one)

Also, don’t overlook author collaborations. A quick shoutout swap or cross-promo between two indie authors in the same genre? Still one of the most powerful ways to grow.

🛠️ You Don’t Have to Do It Alone (Seriously)

Let’s face it—marketing isn’t every writer’s jam. And that’s okay. You didn’t pour your soul into a novel just to spend all day tweaking ad copy and wondering why your click-through rate dropped.

That’s where folks like Legee Publishing come in. They don’t just list your book—they help you understand how to make it shine. Whether it’s setting up your Amazon listing, exploring new sellers like IngramSpark and B&N, or figuring out how to actually connect with readers who want what you're offering—they’ve got your back.

Final Thought: The Story Doesn’t End After “The End”

You wrote a book. That’s no small thing. But finishing the story? That’s only half the journey. The rest? It’s about telling people why your story matters—and why they should care enough to read it.

And in 2025, that means being a little savvy, a little strategic, and a whole lot of yourself.

So breathe. Market smart. And remember—every great author started somewhere. Usually with zero reviews and a gut full of nerves.

You’ve got this.

[helium10gb]

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[cindylouwho-2]

Recent SEO & Marketing News for Ecommerce, November 2023

As promised, here is the separate report on marketing and SEO news for ecommerce businesses, up to the end of November. This is now separate from the ecommerce report (which will be out in the next week or so).

I probably won't be posting SEO and marketing news again until the new year, so this is my chance to remind you that I plan on leaving Twitter soon. You can still keep caught up here on Tumblr, plus daily on Bluesky and on LinkedIn. My plan is to have a new way to follow my news posts in a more timely fashion early in 2024, so stay tuned!

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google launched another core ranking update on August 22, which ended on Sept. 7. eBay, Amazon and Etsy lost a fair amount of page visibility in the UK, according to this analysis. The US version of the same study saw large drops for the same 3 sites, while sites with “user-generated content” did well. Then Google released a Helpful Content update, which finished on September 28. Sites with poor UX (user experience, for example too many pop-up ads) and too much focus on on-page SEO seem to be experiencing the worst effects. Google also gave out tips on what might be considered “unhelpful.” Then, Google rolled out the October Core update, which ended October 19. But wait, there’s more! They also did a November core update, which finished at the end of the month. 

Google has long denied using click data to determine search ranking, but the current antitrust hearings have revealed a different story. We also learned that it cost $26.3 billion in 2021 alone to buy spots as the default search engine in many browsers and devices. Here are more revelations about search ranking from the trial. 

Deleting old content will not necessarily help your Google rankings or traffic. However, if Google is penalizing your pages because it deems them “unhelpful”, removing those less-helpful pages will probably help the site overall. 

Internal links on each important page of your website will generally result in better Google traffic. The study covers 23 million links, but the author notes it only demonstrates correlation, not causation. Different anchor text for the same link is an even better predictor of Google search traffic. Note that Google staff recently stated links aren’t a top-3 ranking factor any more, though. 

Optimizing category/collection/section pages can provide a big SEO boost on an ecommerce website. Here are some tips. 

Google recently started showing follower counts for social media links in search results, but says they are not a ranking factor. 

Large media sites overwhelmingly rank at the top of Google search for common queries in many areas. It’s an interesting read. 

My periodic reminder that “LSI keywords” don’t help your SEO. LSI is an outdated method of data analysis that tries to find connections between words, but it was invented before the internet as we know it existed, and simply isn’t relevant for Google. Yes, related words are good, but LSI is not the way to find them. 

Semi-advanced content: how to figure out your potential buyers’ path to your product through Google data. This is a little more detailed than figuring out which problems people have and how you can solve them, but the basic idea is there. 

In case you missed everything on Google in August, here is a roundup, then you can catch up on September, and finally, October’s changes. 

Not Google

Bing Chat (basically, regular Bing search with Chat GPT involved) is now known as “Copilot”. The name change alone is unlikely to increase traffic, though, which is showing very little gain on Google despite the AI-driven search experience. 

Yahoo’s search redesign is expected to start appearing in early 2024. 

Yandex, the top Russian search engine, is for sale.

SOCIAL MEDIA - All Aspects, By Site

General

Branding is an important part of social media for businesses; here are some good tips on representing your business well and getting seen. As I always remind folks, you don’t need to be on every platform; that can actually be harmful. “It’s unlikely your audience will be active on every single social media platform, especially considering how many are out there in this day and age. Be thoughtful about which platforms you want to leverage for your social media presence. Once you know where your audience is most active, ask yourself whether the platform itself aligns with your brand values, story, identity, and tone of voice.”

Facebook (includes relevant general news from Meta)

European users can soon pay a subscription to opt out of advertising on Facebook and Instagram. 

Facebook uses member information to train its artificial intelligence models, but you can opt some of your data out of that process. Unfortunately, “[t]here’s no guarantee from the company that it’ll delete it, or that it’ll provide you with the information you’re asking for, even if it’s yours.” Also, this only includes the outside data and not your actual posts. 

Meta has new AI-tools for its ads, but not all accounts have access yet, as they continue to test. Ad revenue was up 23% in the third quarter.  

Instagram

Just like many other platforms, Instagram has issues with people advertising illegal things for sale. They are also blocking people posting research on the problem, instead of blocking the illegal ads. 

The basics of Instagram SEO: “The platform says there isn’t one Instagram algorithm. Instead, there’s a personalized set of classifiers and processes for each user.”

LinkedIn

Like most sites, LinkedIn is looking to upgrade some features with AI, but unlike most sites, it is planning on summarizing the feeds of its Premium subscribers so they don’t have to read everything. 

Yes, SEO can help you get found on LinkedIn.

Pinterest

Pinterest is now a bigger shopping destination for Gen Z, who are now the site’s “fastest-growing audience”. 

Reddit

Reddit removed its awards earlier this year, and will be replacing them with gold awards only, and will also pay top creators who earn at least 10 gold a month. 

Reddit may end up blocking Google and Bing from crawling the site, as a way to stop AI training. 

Snapchat

Snapchat ad revenue led to an improved 3rd quarter for Snap, but the company is still losing money. 

Threads

Threads - Meta’s Twitter competitor - continues to get upgrades, with polls and GIFs added recently. Apparently the site has almost 100 million users every month. They are now planning to launch in the EU by the end of the year.

TikTok

TikTok may be considering a ban on links to products for sale on other sites, although the company denied it. This may be to protect their own shopping platform: “Consumers in the U.S. are currently spending around $3 million to $4 million a day on TikTok Shop, up from around half a million to $1 million a day in June, the report says. TikTok staffers expect this number to exceed $10 million by the end of the year.”

That beta test is now live: TikTok Shop is officially in the United States. “As part of the rollout, the company is bringing features such as a dedicated shop tab on the home screen, live video shopping, shoppable ads and affiliate programs for creators…TikTok execs told The New York Times that more than 90% of sellers on TikTok Shop were based out of the U.S.” 

Longer videos may be a TikTok goal, as they are easier to place ads with.

Twitter

Twitter continues to die, losing users since it was sold. Advertisers are leaving completely, and others are not posting content. (Etsy has not posted any promotions on Twitter since November 14.)

Musk keeps stating Twitter may start charging users, and the company is forcing new members in New Zealand and the Philippines to pay $1 a year if they join via the web and want to tweet or retweet, i.e., they can still read without paying. A phone number is also needed for verification of new accounts in these countries. 

Twitter removed headlines from news link cards, but will be bringing them back soon. 

Tumblr

Tumblr will be rolling back some changes and focussing on “the core functionality” of the site, after many new features failed to gain traction. 

YouTube

Look for new AI video tools on YouTube in the near future; the new “Create” app is currently in beta for Android. 

If you produce Shorts for YouTube, you will want to know how that algorithm works. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Gmail, Yahoo and AOL are all implementing new email rules in 2024 that may impact some types of email newsletters, although most major companies have already complied with the new requirements. 

While Gmail hides your promotional emails, Yahoo is now offering new AI tools that will find those missing “gift cards, discount codes and store credits that people may have forgotten about.”

Newsletter option TinyLetter is being shut down by Malichimp. 

Substack users: be aware that your subscribers may see your address and phone number unless you change the default setting. 

The first step in writing content isn’t necessarily doing SEO keyword research [I’d argue that products are different than content, though, and that even forum or social driven content could benefit from a bit of SEO.] 

Looking for content marketing topics for December? Here are 5 ideas to get working on, and if you have some free time, get a head start on January.

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Did you know there are tools to track ads from different companies on many ad sites? Some are even free. [includes TikTok, Meta, Google and LinkedIn]

Ecommerce advertisers may find Amazon a better place to spend their budget compared to Google Ads. “Amazon’s search volume comprises 54% of all product-related searches in the United States.”

Google’s third quarter was decent, but Cloud revenue was below projections while ad money was up. Microsoft’s ad revenue also improved. 

Chrome plans on ending all third-party cookies by the end of the third quarter 2024, and will start with 1% of users in early 2024. This will affect some types of ads, if you are wondering why platforms start changing. 

Anyone using Google’s Performance Max campaigns may be interested in this overview of how to get the most out of them, with screenshots. 

STATS, DATA, TRACKING 

Since a lot of people still can’t figure out Google Analytics 4, here is yet another good overview. 

This new YouTube video from Google shows you how to figure out traffic sources in Google Analytics 4. 

Still working on moving to GA4? Here’s a bit more info, including how to save your old UA data. 

For video learners, here is “5 reasons for using Google Search Console”. [YouTube, 3 mins.]

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

A report out of the UK on small business use of online platforms calls for the UK government to better protect small businesses from the power differential often evident in these relationships. 

Amazon’s Prime Day sales barely beat last year, while their competitors actually dropped. [Washington Post gift link] Some analysts think this bodes poorly for the holiday season, and that consumers are looking for discounts.

Around 50% of Generation Zers in the US plan to shop in malls this holiday season, and people in general plan on spending less this year. But another study said nearly half of Gen Z shoppers will make at least some purchases on social media, while the US average is just ⅓. Most online holiday shopping will take place on mobile instead of computers, and ecommerce shopping will be up less than 5% per some reports, and over 10% according to others. Black Friday stats also indicate that mobile outpaced desktop - smart phones delivered 54% of online sales. “Global data from Shopify also showed strong mobile performance for merchants on that platform. Mobile versus desktop 76% to 24%, respectively.”

Large companies report that various types of consumer fraud are on the increase, and cost $100 billion annually. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Thinking of using AI to create some products and images to sell? Be aware that AI art is not copyright-protected, at least in the US at the moment. A recent case led the court to rule that “human authorship is a bedrock requirement of copyright.” [article includes a copy of the entire case]

Need some free web design tools? Practical Ecommerce has a recent list of 19, and an even more recent list of 17. 

MISCELLANEOUS (including humour) 

A snarky article in the Verge had SEOs all worked up, and some were very defensive about it. I thought the whole thing was hilarious. 

Reminder that there are usually consequences for (and laws against) improper use of a customer’s private information, which includes asking them on a date. “Almost one in three people aged 18-34 have received unwanted romantic contact after giving their personal information to a business, a UK poll has shown.”

Do you know what happens to your website and social media accounts when you die? Sometimes, even the platforms get confused about this, and there are few laws. 

Jewellery finding company TierraCast is closing by the end of 2023. 

UPDATED: December 4, 2023

[advancemarketing003]

Amazon SEO Tips for E-commerce Brands

In today's digital age, e-commerce has seen tremendous growth, and Amazon remains one of the giants in the industry. With millions of products available on this platform, getting noticed can be a real challenge. This is where Amazon SEO Optimization becomes crucial. To help e-commerce brands succeed, here are some effective Amazon SEO tips.

1. Understanding Amazon's A9 Algorithm

Before diving into SEO strategies, it's essential to grasp how Amazon's A9 algorithm works. A9 is Amazon's search engine, and understanding its intricacies is the foundation of successful Amazon SEO. It's worth noting that A9 differs from Google's algorithm. While Google aims to provide information, Amazon's primary goal is to generate sales. Therefore, the factors that influence rankings on Amazon are unique.

2. Keyword Research and Optimization

Keywords are the backbone of Amazon SEO. Start with in-depth Amazon keyword research to identify high-value, relevant keywords for your products. Utilise tools like Merchant Words, Helium 10, or Amazon's own keyword tool. When crafting product descriptions, weave the keyword into the narrative seamlessly. Describe what makes your product stand out and why it's a one-of-a-kind find for customers.

3. Compelling Product Titles and Descriptions

Your product title is the first thing customers see. It should be both descriptive and compelling. Balancing clarity and creativity is essential. Ensure that the most important keywords are present in the title while making it engaging. For product Product ranking on Amazon descriptions, provide detailed information about the product's features, benefits, and usage.

4. Optimizing Product Images

High-quality images are crucial for conversions. Optimize your product images by ensuring they meet Amazon's image requirements. Use high-resolution images, showcase the product from different angles, and include lifestyle images when possible. Don't forget to include relevant keywords in the image file names and alt text.

5. Enhanced Brand Content and A+ Content

Enhanced Brand Content (EBC) and A+ Content offer a unique opportunity to tell your brand's story and highlight product features. Create engaging content modules with high-quality images, infographics, and multimedia elements. This not only enhances your product listings but also positively influences SEO.

6. Maintaining Competitive Pricing

Pricing is a critical factor for both conversions and SEO. Competitive pricing can improve your chances of winning the Buy Box and attract more customers. By offering a unique pricing structure, you can set yourself apart from competitors.

7. Managing Customer Reviews and Ratings

Positive customer reviews and high ratings are not only crucial for credibility but also for SEO. Fostering a unique culture of customer engagement is key to a thriving Amazon presence. Actively encourage contented customers to share their experiences through reviews, and swiftly attend to any distinctive negative feedback.

8. Fulfillment by Amazon (FBA) Benefits

Utilizing Fulfillment by Amazon (FBA) can enhance your SEO efforts. FBA products often qualify for Prime eligibility, which can lead to higher visibility and more conversions. Consider using FBA for your best-selling items.

9. Monitoring and Analyzing Performance

Regularly monitor your Amazon SEO performance by tracking key metrics like click-through rates, conversion rates, and sales. This data-driven approach allows you to make informed decisions that set your e-commerce business apart.

10. Building External Traffic Sources

Driving external traffic to your Amazon listing optimization can also Boost your rankings. Use social media marketing, email marketing, and influencer partnerships to direct traffic to your Amazon store. The more external traffic you generate, the more Amazon will favor your products.

Conclusion

Amazon SEO is a dynamic field, and staying competitive requires constant adaptation and learning. By implementing these Amazon SEO tips, you can enhance your brand's visibility, attract more customers, and ultimately drive sales on one of the world's most prominent e-commerce platforms.

Remember that Amazon's algorithm evolves, so staying updated with the latest trends and best practices is vital to maintaining your competitive edge.

Incorporate these strategies into your Amazon marketing plan and watch your e-commerce brand thrive in the highly competitive world of online retail.

[salagauno]

The AZ Code - Ultimate Amazon Seller's Blueprint

Product Description: Unlock the doors to Amazon's vast marketplace with The AZ Code, your ultimate guide to succeeding as an Amazon seller. Whether you're a seasoned entrepreneur or just starting your e-commerce journey, The AZ Code provides you with the tools, strategies, and insider knowledge to thrive in the competitive world of online retail.

Key Features:

Comprehensive Training: The AZ Code offers a step-by-step training program that covers every aspect of setting up and running a successful Amazon store. From product sourcing and listing optimization to inventory management and customer service, you'll gain a comprehensive understanding of the entire selling process.

Proven Strategies: Learn from Amazon experts who have achieved remarkable success. The AZ Code unveils proven strategies for product selection, pricing, marketing, and branding that have been tested and refined over time.

Niche Selection: Discover how to identify profitable niches and products that have high demand and lower competition. The AZ Code's research tools and methods help you make data-driven decisions to maximize your chances of success.

Optimized Listings: Master the art of creating compelling product listings. The AZ Code teaches you how to write persuasive product descriptions, choose high-quality images, and incorporate keywords to improve your products' visibility in Amazon's search results.

Marketing Mastery: Explore various marketing techniques, from Amazon's own PPC (Pay-Per-Click) advertising to social media strategies, influencer collaborations, and email campaigns. Learn how to effectively drive traffic to your listings and convert visitors into buyers.

Inventory Management: Avoid common pitfalls related to inventory management and fulfillment. The AZ Code guides you on how to maintain optimal stock levels, choose the right fulfillment methods, and handle seasonal fluctuations.

Customer Experience: Gain insights into providing exceptional customer service on Amazon. Discover how to manage customer reviews, handle returns, and build a positive brand reputation that encourages repeat business.

Scaling Your Business: Once you've established a successful presence on Amazon, The AZ Code helps you explore avenues for growth. Learn how to expand your product line, optimize your operations, and even consider international selling.

Community and Support: Join The AZ Code's exclusive community of like-minded sellers. Share experiences, exchange tips, and get answers to your questions from fellow entrepreneurs who are on the same journey.

Lifetime Updates: The e-commerce landscape is ever-evolving. With The AZ Code, you'll receive lifetime updates to keep up with the latest Amazon policies, algorithm changes, and industry trends.

Whether you're looking to launch your first product on Amazon or take your existing Amazon business to new heights, The AZ Code equips you with the knowledge and strategies to achieve your goals. Unlock your potential as a successful Amazon seller today.

Ready to take your Amazon selling journey to the next level? Don't miss out on the opportunity of a lifetime. Grab your copy of The AZ Code today and unlock the secrets to becoming a successful Amazon seller. Whether you're just starting or looking to scale your existing business, this comprehensive blueprint is your ticket to e-commerce success. Don't wait, seize the chance to transform your aspirations into reality. Join the ranks of thriving Amazon entrepreneurs with The AZ Code by your side. Get started now!

[plainlyadamantglacier]

Affiliate Marketing Hacks: How Top Earners Skyrocket Their Profits

Hello fabulous team! The earning world has now positively changed, and it's possible to earn money while you sleep, courtesy of affiliate marketing! Affiliate marketing is a beautiful way for digital marketers, content creators and publishers, to earn commission on other people's products or services by sharing them. A typical payout per sale is exciting. It’s changing the way we earn!

According to Influencer Marketing Hub, affiliate marketing is projected to be a $15.7 billion industry by 2024 and Statista reports, U.S. businesses spent $8.2 billion on affiliate marketing in 2022. Are you excited yet? Now let's turn you over to the experts who have come before.

What Is Affiliate Marketing, and What Is Affiliate Marketing?

Affiliate marketing is a delightful way to earn money by introducing your audience to someone else’s product or service. You partner with a brand, get an affiliate marketing link, and earn — a small percentage of every sale or a small amount of money if someone buys through your link. You won’t even have to manage stock and handle complaints! Aside from selecting the right company to partner with, it is as easy as sharing your link with friends in an email or on social media, or through your blog.

Is Affiliate Marketing a safe and trustworthy endeavour?

Yes, it is safe and genuine. Many serious companies with affiliate marketing programs like Amazon and eBay. That said, be aware there are consistent shady people and/or businesses that may offer nonsense, or make outrageous profit claims. Scams can happen because of the low entry/ start-up costs and the high possible rewards. So you want to remain vigilant and steer clear of unscrupulous third parties.

Ways to Enhance Your Affiliate Marketing Passive Income

Check Out These Suggestions:

Do It Yourself - Understand everything about your product so you have a quality relationship and can impress niche audiences with great content.

Disclose Your Affiliate Links - Always let your followers know that you earn from your links; be transparent so you can build trust.

Content Creators Without Websites - Land Creator roles on Instagram or Facebook and start affiliate marketing; no website is necessary, and you can still connect with brands as an Affiliate Marketer.

Affiliate Marketers with Content Libraries - You can give your audience a familiar, preferring, and pre-made content for a quick audience "bond".

Authority Building and Following Engagement - As you grow your YouTube following or other social following, send them traffic using clicks to your affiliate marketing links and grow your sources to revenue.

Be an Affiliate You'd Believe - Create content that your followers trust and love, then ignite those referrals.

Discount Post -Are there any great active discounts? They are the most straightforward posts you can make especially on social and in emails when the buyer is ready to purchase; they just want the discount.

Product Tutorials and Product Reviews - And let the SEO work for the review for you. Did you realize 93% of users read reviews when shopping online before they buy?

Add a Short Summary or Page Round Up : Mix in reviews with a few affiliate marketing links as they are reading along, to get more clicks and reads.

Intent Search: Search for high volume keywords that align with what your audience is interested in and then how to position what fits with your content.

How does a person get started in affiliate marketing?

Here’s your easy as pie roadmap:

Visit blog or website. Build it on WordPress. Find products to sell.

Choose an Affiliate Product: Join a network such as ShareASale. Choose niche products to promote related to your content. Let the data do the thinking...stop being emotional.

Pro Tip: Use the data and results to guide your affiliate marketing decisions vs. just your gut for optimal results.

Conclusion

Affiliate marketing is a real, growing business full of possibilities. Use these tips to create a consistent revenue stream in your affiliate marketing business, and avoid scams to generate overnight wealth.

FAQ - Section

Can you make $100 a day with affiliate marketing? Yes - if you choose the right niche and put in the time, your efforts will be rewarded.

How do I start an affiliate marketing business? Choose a niche, sign up for affiliate marketing programs, and promote it in content or ads.

How do affiliates receive their commissions? Affiliates are paid through sales or clicks, and they receive payments by check or PayPal. Affiliate marketing pay-outs can be weekly or monthly, depending on the policy of each company

[eternalelevator]

Reputation Reloaded: The Ultimate ORM Tech Stack Every Brand Needs in 2025

In today’s digital-first world, a brand’s reputation can make or break its growth. A single negative review, viral tweet, or misleading article can spiral into a PR nightmare. That’s why Online Reputation Management (ORM) is no longer optional—it’s essential.

But ORM isn’t just about reacting to bad press. It’s about being proactive, strategic, and equipped with the right tech stack to monitor, manage, and elevate your brand’s image across all digital touchpoints.

Let’s dive into the ultimate ORM tech stack for 2025, designed to help brands stay ahead, stay trusted, and stay in control.

1. Social Listening Tools: Your Reputation Radar

Before you respond, you need to listen. Social listening tools track conversations across platforms—Twitter/X, Reddit, Instagram, forums, blogs, and news sites.

Top Tools:

Brand24: Real-time alerts, sentiment analysis, and influencer identification.

Mention: Tracks mentions across the web and social media with historical data.

Sprout Social: Combines listening with powerful engagement features.

These tools help you detect potential issues early, understand public sentiment, and even uncover brand advocates.

✅ Pro Tip: Set up keyword monitoring for your brand name, CEO, competitors, and common misspellings.

2. Review Management Platforms: Own the Narrative

Online reviews can drive or destroy customer trust. Whether it’s Google, Yelp, G2, or Amazon—you need centralized control.

Top Tools:

Podium: Manage reviews, request feedback via text, and respond directly from the dashboard.

Birdeye: Aggregates reviews from 150+ sites and integrates with CRM tools.

Reputation.com: Offers enterprise-grade solutions for multi-location brands.

Managing reviews isn’t about deleting the bad—it’s about encouraging the good and responding with empathy and speed.

✅ Pro Tip: Set automated follow-ups for customers after purchase to request positive reviews.

3. Content Monitoring & SEO Tools: Push Down the Negative

Bad press or unfair content ranking high in Google? That’s where SEO-focused ORM tools come in. These help monitor brand SERPs and push down negative content by optimizing positive pages.

Top Tools:

Ahrefs / SEMrush: Track keyword rankings for brand-related terms.

Google Alerts: Free and effective for tracking new mentions.

Surfer SEO: Optimize branded content to outrank negative articles.

The goal? Make sure your brand controls page 1 of Google.

✅ Pro Tip: Create consistent branded content (blog posts, press releases, video) targeting “brand + keyword” combos to dominate your SERP.

4. Crisis Management Tools: Be Ready for the Worst

ORM isn’t just about everyday reputation. When a crisis hits—data breach, viral controversy, product issue—you need to act fast.

Top Tools:

Meltwater: Combines media monitoring with crisis alerts and reporting dashboards.

Talkwalker: AI-powered sentiment tracking for fast-moving reputation shifts.

Hootsuite: Pre-built crisis communication workflows and team collaboration tools.

Have a crisis protocol built into your ORM plan—don’t wait to improvise when it’s already too late.

✅ Pro Tip: Create “reputation playbooks” with pre-approved messaging templates for various scenarios.

5. Sentiment Analytics: Go Beyond the Words

Not all mentions are equal. Some are angry, others are neutral or even humorous. Sentiment analysis tools help you understand emotion, not just data.

Top Tools:

Lexalytics: Natural language processing to analyze brand sentiment at scale.

Brandwatch: Combines sentiment, emotion, and intent analysis across channels.

MonkeyLearn: Customizable AI text classification and sentiment scoring.

Sentiment insights help you spot issues before they blow up and fine-tune your communication.

✅ Pro Tip: Regularly report sentiment trends to leadership for smarter brand strategy decisions.

Final Thought: Reputation Is a Tech Game Now

ORM is no longer just PR and customer service—it’s a tech-powered brand defense system. The right stack will help you detect issues early, engage authentically, dominate Google results, and turn your reputation into a growth engine.

In 2025, brands that win online are the ones who manage every conversation, every review, every search result with clarity and speed.

[digitalrhetoricpune]

Back-End Keywords: The Secret to Boosting Your Amazon Product Ranking

When it comes to Amazon product ranking, many sellers focus on visible factors like product titles, bullet points, and descriptions. However, a hidden yet highly effective tool for boosting your product ranking lies in back-end keywords. These unseen search terms are a powerful component of your product listing that can significantly improve its visibility. In this blog, we’ll explore Amazon back-end keyword strategy, why they matter, and how to effectively optimize Amazon search terms to increase your product visibility.

What Are Back-End Keywords?

Back-end keywords, also known as search terms, are hidden keywords that Amazon sellers input in their Seller Central account. These keywords are not visible to shoppers but are used by Amazon’s A10 algorithm to match products with relevant search queries. By incorporating the right back-end keywords, sellers can make their products more discoverable, even for terms that don’t appear in the visible content of their listings.

Why Are Back-End Keywords Important?

Amazon’s marketplace is extremely competitive, with millions of products vying for attention. Many sellers already optimize their titles, bullet points, and descriptions, but back-end keywords give you a unique edge. They allow you to include additional Amazon hidden keywords that users might search for, without cluttering your listing. These keywords increase the likelihood that your product will be displayed when a shopper types in a relevant query.

How to Optimize Your Amazon Search Terms

Focus on Relevance The first rule for Amazon back-end keyword optimization is ensuring that your keywords are relevant to your product. Amazon’s algorithm prioritizes relevance, and using unrelated or spammy keywords can hurt your ranking. Make sure every keyword you add is directly related to the features, uses, or benefits of your product.

Avoid Keyword Duplication Amazon does not reward duplicate keywords across different parts of your listing. If a keyword is already included in your title, description, or bullet points, there’s no need to add it again in the back-end. This allows you to use the space for additional search terms that can target other relevant queries.

Include Misspellings and Synonyms Many shoppers make spelling errors or use alternate terms when searching for products. To take advantage of these opportunities, include common misspellings or synonyms in your back-end search terms. This can help you capture more traffic without cluttering your product title or description.

Use Long-Tail Keywords Long-tail keywords are specific search terms that often have lower competition. These terms can bring highly targeted traffic to your listing. For example, instead of using a broad term like “running shoes,” you could use a long-tail keyword such as “women’s lightweight running shoes with arch support.” Incorporating these phrases in your back-end keywords will help you rank higher for niche searches.

Utilize All Available Space Amazon allows up to 250 bytes (characters) for back-end keywords. Make sure you use this space effectively by including as many relevant keywords as possible. Avoid using commas or punctuation, as they take up unnecessary space. Instead, separate keywords with spaces, maximizing the number of search terms you can input.

Leverage Competitor Keywords Research your competitors’ listings and see what keywords they are targeting. Tools like Helium 10 or Jungle Scout can help you analyze top-performing listings and extract relevant Amazon hidden keywords that you might have missed. By targeting the same keywords as your competitors, you increase your chances of ranking higher.

Amazon Back-End Keyword Optimization Tips

Prioritize Relevance: Irrelevant or misleading keywords can lead to negative customer feedback and impact your ranking.

Stay Within Character Limits: Use the 250-byte limit wisely, focusing on the most important and diverse keywords.

Experiment and Update: As with any marketing strategy, your Amazon back-end keyword optimization should be dynamic. Regularly update your keywords based on performance data and emerging trends.

Common Mistakes to Avoid

While optimizing your Amazon back-end keywords, there are some common pitfalls that can hinder your success:

Keyword Stuffing: Overloading your listing with too many keywords can make it difficult for Amazon’s algorithm to determine the relevance of your product, which can harm your ranking.

Using Brand Names: Avoid using brand names, including your competitors’, in your back-end keywords. Amazon has strict rules against this, and violating them can lead to listing suspension.

Including Irrelevant Terms: Even though back-end keywords are hidden, irrelevant terms can still negatively impact your ranking or get your listing flagged.

How Back-End Keywords Boost Product Visibility

When used correctly, back-end keywords can significantly increase Amazon product visibility. Amazon’s A10 algorithm takes into account a variety of factors when determining product rankings, including relevance, sales history, and keyword usage. By strategically placing well-researched keywords in the back-end of your listing, you can increase your chances of appearing in search results for a broader range of queries. This increased visibility can lead to higher click-through rates (CTR), more sales, and ultimately, improved product ranking.

Final Thoughts

Back-end keywords are a hidden but powerful way to improve your product’s ranking on Amazon. By following an effective Amazon back-end keyword strategy and regularly optimizing your search terms, you can ensure that your product is discoverable by a larger audience. Remember, the goal is not just to rank for more keywords but to rank for the right keywords.

[andrewmfriday]

Should You Bundle Your Books?

Consider an omnibus for your book series

Photo by Kaboompics.com

For the past few months, I had been playing with the idea of bundling the books in my Consortium series I’ve written so far. I had already bought a pre-made cover from bookcoverzone.com, so I thought ‘what the heck.’ It’s gone more smoothly than I thought possible. One thing I’ve done is put the book on preorder on Amazon. Next, I did the same by distributing the ebook through Draft2Digital. It will be on several other websites like Smashwords and Kobo.

Reasons to Bundle into an Omnibus

Reader Convenience Readers love getting the whole story in one go, especially for binge reading. It eliminates the friction of purchasing books one by one.

Better Value Perceived Offering all books at a slight discount over buying them individually can attract cost-conscious readers. Great for promotions like “box set for the price of two.”

Boost Sales for Slow-Moving Books A lagging Book 2 or 3 can be revitalized as part of a bundled product. It gives all titles in the series a second life.

Improved Page Reads (for Kindle Unlimited) Longer reads = more Kindle Edition Normalized Pages (KENP), which can lead to higher earnings.

Ideal for Promotions Omnibuses can be spotlighted in BookBub Deals, newsletters, or ads more easily. Works great for reader magnets or limited-time offers.

Author Branding & Shelf Appeal A professionally packaged omnibus shows off your series as a polished, complete body of work. Adds to your credibility and makes your backlist look more robust.

Easy Gateway to Upsell Related Content You can add bonus material: novellas, maps, artwork, or author notes to entice purchase. Direct readers to spin-offs or sequels.

Target Different Reader Segments Some readers won’t commit to a series until it’s complete. An omnibus appeals to these latecomers.

Tips for Creating and Marketing an Omnibus

Choose the Right Format Ebook is cheapest and easiest. Print is doable via KDP or IngramSpark, but be wary of high page counts (KDP max is 828 pages). Audiobook omnibus can be attractive but costly to produce.

Add Unique Content Include a foreword, afterword, new short story, or exclusive world-building extras. Offer something new to readers who already own the individual books. I added an index of characters, places and so on.

Use Strategic Pricing  Price slightly below the total of the individual books to offer a clear discount. Consider a limited-time launch price to incentivize early buyers.

Update Back Matter in Standalone Books Include a link or ad for the omnibus at the end of each individual title. Make it easy for readers to upgrade or gift the omnibus

Design a Unified Cover |A strong, consistent visual that combines themes or motifs from all books will attract attention. Use a cover that signals “value” and “completion.”

Optimize Keywords and Categories Use keywords like “box set,” “omnibus,” “complete series,” or “collection.” Add it to relevant categories: e.g., “Science Fiction Anthologies,” “Collections & Anthologies,” or “Boxed Sets.”

Make a New Amazon Product Page The omnibus will have a separate ASIN. Make sure the description clearly explains what’s included. Use this opportunity to highlight reviews of the series, accolades, or awards.

Promote it Differently Market the omnibus as a special event or premium experience. Run it through discount promo sites like Freebooksy, BookBub, Written Word Media, etc.

Use Omnibus in Series Strategy Bundle after 3+ books or when the series is complete. You can also create volumes (Books 1–3, 4–6) as a step between singles and full series.

Mind Your ISBNs and Metadata If you use your own ISBNs, assign a new one for the omnibus. Be clear in the metadata that this is a complete or partial bundle to avoid reader confusion.

Bundling a book series is an opportunity to fine tune your stories, add some extra scenes, and maybe fix any spelling mistakes. There’s just something grand about seeing all your works in one place.

My book The Consortium Saga Omnibus is available for preorder.

[marketingprofitmedia]

Crushing It with Amazon Affiliate Marketing: Pro Tips for Success methods

Affiliate marketing has evolved into a digital powerhouse, and within its realm, Amazon Affiliate Marketing stands as a formidable frontier. In this comprehensive guide, “Crushing It with Amazon Affiliate Marketing: Pro Tips for Success Methods,” we embark on a journey through the intricacies of turning clicks into revenue. Dive into the strategies that seasoned affiliates employ to not just succeed but to thrive in the highly competitive landscape. From niche selection to leveraging social media, we uncover the secrets that set the pros apart. Whether you’re a novice exploring the potential or a seasoned marketer seeking to refine your approach, this guide is your roadmap to navigating the lucrative world of Amazon Affiliate Marketing. Let’s unlock the doors to success together.

My Best Recommended & Proven Way to Make $100 Daily — Watch THIS FREE Training to START >>

Brief overview of Amazon Affiliate Marketing

Amazon Affiliate Marketing is a performance-based marketing program that allows individuals to earn a commission by promoting Amazon products. It’s a symbiotic relationship where affiliates earn a percentage of the sale for every product purchased through their unique affiliate link.

Importance of effective strategies in affiliate marketing

While joining the Amazon Affiliate Program is straightforward, achieving success requires strategic planning and execution. This article will guide you through the essential steps to crush it with Amazon Affiliate Marketing.

Understanding Amazon Affiliate Program

How Amazon Affiliate Program works

To start, affiliates sign up for the program and receive a unique tracking ID. This ID is embedded in the affiliate links used to promote Amazon products. When a customer clicks on the link and makes a purchase, the affiliate earns a commission.

Benefits of joining the program

The Amazon Affiliate Program offers various benefits, including a vast product selection, reliable tracking, and timely payouts. Affiliates also benefit from Amazon’s trusted brand, which can enhance credibility.

Overview of commission structure

Commissions vary based on product categories, ranging from 1% to 10% or more. Understanding the commission structure is crucial for optimizing your revenue potential.

Choosing Profitable Niches

Importance of niche selection

Selecting the right niche is a cornerstone of Amazon Affiliate Marketing success. Consider your interests, market demand, and competition when choosing a niche.

Researching and identifying profitable niches

Thorough research is necessary to identify niches with high demand and reasonable competition. Utilize tools like Google Trends, Amazon Best Sellers, and keyword research tools to make informed decisions.

Balancing passion and profitability

While it’s essential to choose a niche you’re passionate about, ensure it aligns with profitable market trends. The ideal niche strikes a balance between your interests and the potential for financial success.

Building a Solid Foundation

Creating a user-friendly website

Your website is the foundation of your affiliate marketing efforts. Ensure it is user-friendly, easy to navigate, and optimized for both desktop and mobile devices.

Importance of responsive design

With the increasing use of mobile devices, a responsive design is crucial. Google also considers mobile-friendliness as a ranking factor, affecting your site’s visibility in search results.

Optimizing website speed and performance

A slow website can drive visitors away. Optimize your site’s speed by compressing images, utilizing browser caching, and choosing a reliable hosting provider.

Content is King

Importance of high-quality content

Compelling content is the backbone of successful affiliate marketing. Provide valuable information, answer common questions, and address the needs of your target audience.

Incorporating SEO-friendly keywords

Optimize your content for search engines by incorporating relevant keywords. Conduct keyword research to identify phrases your audience is likely to search for.

Using engaging visuals

Visuals, such as images and infographics, enhance the user experience. Use high-quality visuals to illustrate your points and make your content more shareable.

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Leveraging Social Media

Importance of social media in affiliate marketing

Social media platforms are powerful tools for promoting affiliate products. Choose platforms where your target audience is most active.

Choosing the right platforms

Different niches thrive on different social media platforms. For example, visually appealing niches may perform well on Instagram, while informational niches may find success on LinkedIn or Twitter.

Building a loyal following

Focus on building a genuine and engaged following. Share valuable content, interact with your audience, and create a community around your niche.

Mastering SEO Techniques

On-page SEO strategies

Optimize individual pages of your website for search engines. This includes using descriptive titles, meta descriptions, and headers that contain relevant keywords.

Off-page SEO for affiliate marketing

Off-page SEO involves building backlinks and establishing your website’s authority. Guest posting, social media promotion, and influencer collaborations are effective off-page strategies.

Importance of backlinks

Quality backlinks from reputable sources can significantly impact your site’s ranking. Focus on acquiring backlinks naturally through valuable content and relationship-building.

Crafting Compelling Product Reviews

Structure of a successful product review

A well-structured product review provides a balanced overview, highlighting both the positive and negative aspects of the product. Be honest and transparent to build trust with your audience.

Incorporating personal experiences

Share your personal experiences with the product to make your review more relatable. Authenticity resonates with consumers and can influence their purchasing decisions.

Adding value for the audience

Go beyond basic product features. Provide additional value through tips, hacks, or use cases related to the product. This enhances the usefulness of your content.

Utilizing Email Marketing

Building an email subscriber list

Email marketing allows you to nurture a direct relationship with your audience. Encourage visitors to subscribe to your newsletter for regular updates and exclusive content.

Crafting effective email campaigns

Create targeted email campaigns that highlight promotions, new product launches, or exclusive discounts. Personalize your emails to increase engagement.

Automation for efficiency

Implement automation tools to streamline your email marketing efforts. Automation can save time and ensure timely delivery of emails based on user behavior.

Monitoring Analytics

Importance of tracking and analytics

Regularly monitor analytics to assess the performance of your affiliate marketing efforts. Track key metrics such as traffic, conversion rates, and revenue generated.

Tools for monitoring affiliate performance

Utilize tools like Google Analytics, Amazon Associates reports, and other tracking platforms to gain insights into user behavior and optimize your strategy accordingly.

Adjusting strategies based on data

Data-driven decisions are crucial in affiliate marketing. Analyze the data collected and adjust your strategies to capitalize on what’s working and improve areas of weakness.

Adhering to Amazon Policies

Understanding Amazon’s terms and conditions

Familiarize yourself with Amazon’s affiliate program policies to avoid violations. Failure to comply with these terms can result in the suspension of your account.

Avoiding common pitfalls

Be aware of common mistakes and pitfalls that affiliates often encounter. Stay informed and proactively address issues to maintain a positive relationship with Amazon.

Staying compliant for long-term success

Long-term success in Amazon Affiliate Marketing requires ongoing compliance with Amazon’s policies. Stay updated on policy changes and adapt your strategies accordingly.

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Scaling Up Your Efforts

Gradual expansion of affiliate marketing efforts

As you gain experience and see positive results, consider gradually expanding your efforts. Explore new niches, products, and promotional strategies to diversify your income streams.

Diversifying income streams

Relying solely on Amazon Affiliate Marketing may limit your income potential. Explore additional revenue streams, such as sponsored content, affiliate programs from other platforms, or creating and selling your products.

Hiring assistance when necessary

Scaling up may require additional support. Consider outsourcing tasks such as content creation, social media management, or website maintenance to focus on strategic aspects of your business.

Success Stories and Case Studies

Showcasing successful Amazon affiliates

Highlight success stories of individuals who have excelled in Amazon Affiliate Marketing. Share their journeys, challenges faced, and strategies that led to their success.

Analyzing their strategies for inspiration

Analyze the specific strategies employed by successful affiliates. Identify commonalities and adapt these strategies to your unique situation and niche.

Drawing lessons for personal implementation

Extract valuable lessons from success stories and case studies. Apply these lessons to your own affiliate marketing approach, keeping in mind the uniqueness of your brand and audience.

Overcoming Challenges

Common challenges in Amazon Affiliate Marketing

Acknowledge the challenges that come with affiliate marketing on Amazon, such as changes in commission rates, algorithm updates, and increased competition.

Strategies for overcoming hurdles

Develop strategies to overcome common challenges, including staying adaptable, diversifying your promotional channels, and building a resilient mindset.

Staying resilient in the face of setbacks

Setbacks are inevitable, but resilience is key to long-term success. Learn from failures, adjust your strategies, and stay committed to your goals.

Conclusion

In conclusion, the world of Amazon Affiliate Marketing is dynamic and full of opportunities for those willing to invest time and effort. While success is not instantaneous, the potential for substantial, sustainable income is real. Remember, the journey involves continuous learning, adaptation, and a genuine passion for your chosen niche. As you embark on this exciting venture, stay committed, stay authentic, and most importantly, enjoy the process of turning your affiliate marketing endeavors into a rewarding and profitable venture.

FAQs

How long does it take to see results in Amazon Affiliate Marketing?

It varies, but many affiliates start seeing results within a few months of consistent effort. Patience and persistence are crucial.

Can I promote Amazon products on social media?

Yes, you can. Be sure to follow Amazon’s guidelines and disclose your affiliate relationship in your posts.

Are there any upfront costs to join the Amazon Affiliate Program?

No, joining the program is free. However, investing in a quality website and marketing tools may incur costs.

What happens if I violate Amazon’s affiliate policies?

Violations can result in penalties, including the suspension of your affiliate account. Familiarize yourself with the policies to avoid issues.

Is it possible to make a full-time income with Amazon Affiliate Marketing?

Yes, many affiliates generate a full-time income, but it requires dedication, strategic planning, and ongoing effort.

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Affiliate Disclaimer :

This article Contain may be affiliate links, which means I receive a small commission at NO ADDITIONAL cost to you if you decide to purchase something. While we receive affiliate compensation for reviews / promotions on this article, we always offer honest opinions, users experiences and real views related to the product or service itself. Our goal is to help readers make the best purchasing decisions, however, the testimonies and opinions expressed are ours only. As always you should do your own thoughts to verify any claims, results and stats before making any kind of purchase. Clicking links or purchasing products recommended in this article may generate income for this product from affiliate commissions and you should assume we are compensated for any purchases you make. We review products and services you might find interesting. If you purchase them, we might get a share of the commission from the sale from our partners. This does not drive our decision as to whether or not a product is featured or recommended.

Source : Crushing It with Amazon Affiliate Marketing: Pro Tips for Success methods

Thanks for reading my article on “Crushing It with Amazon Affiliate Marketing: Pro Tips for Success methods“, hope it will help!

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Amazon PPC Strategy for Beginners: A Step-by-Step Guide

Introduction

Amazon is one of the largest e-commerce platforms in the world, and if you're a seller, mastering advertising on this platform is key to staying competitive. Amazon Pay-Per-Click (PPC) advertising is a powerful tool that helps boost your product visibility and drive traffic to your listings. But for beginners, understanding how Amazon PPC works can be overwhelming.

To succeed with an Amazon marketing strategy, you need to learn the basics of how PPC operates on Amazon, how to set up campaigns, and what metrics to track. In this article, we’ll guide you through the fundamental steps of building a profitable Amazon PPC campaign—even if you’re just getting started.

What is Amazon PPC?

Amazon PPC is an internal advertising system that allows sellers to bid on keywords and have their products displayed in prominent places, such as search results or product detail pages. You pay only when someone clicks on your ad, which means you’re spending money on real traffic with potential to convert.

There are three main types of Amazon PPC ads:

Sponsored Products: Promote individual product listings.

Sponsored Brands: Showcase your brand and a selection of products.

Sponsored Display: Retarget users both on and off Amazon.

For beginners, Sponsored Products is the best starting point.

Why Use Amazon PPC?

Using PPC is crucial for:

Increasing product visibility in search results

Driving traffic to new product listings

Boosting organic ranking through increased sales velocity

Outperforming competitors in crowded niches

Without paid advertising, it's hard for new or low-ranking listings to gain traction, especially in highly competitive categories.

Step-by-Step Guide to Launching Your First Amazon PPC Campaign

Step 1: Choose the Right Products to Promote

Not every product in your catalog is ideal for PPC. Start with:

High-margin products

Listings that are already optimized (titles, images, bullet points)

Products with some reviews and ratings

Advertising a poorly-optimized or low-rated product can waste your budget.

Step 2: Do Keyword Research

Keywords are at the core of your PPC strategy. Use tools like:

Amazon’s auto-suggestions

Helium 10

Jungle Scout

Amazon’s own keyword reports (from previous campaigns)

Find a mix of broad, phrase, and exact match keywords, and group them logically for different campaigns.

Step 3: Set Up a Campaign

In Seller Central:

Go to the “Advertising” tab and select “Campaign Manager”

Choose Sponsored Products

Name your campaign and select your daily budget

Choose manual targeting (to control your keywords) or automatic targeting (let Amazon choose for you)

Add your keywords and set bids

Launch your campaign

Tip: Run both automatic and manual campaigns simultaneously. Use the auto campaign to discover new keywords and the manual one to focus on high-performing ones.

Step 4: Monitor and Optimize

Once your campaign is live:

Check performance daily for the first week

Pause keywords with high spend but low conversions

Increase bids on high-converting keywords

Move successful keywords from auto to manual campaigns

Add negative keywords to avoid irrelevant clicks

Focus on improving your ACoS (Advertising Cost of Sales). A low ACoS indicates you're spending efficiently, but the ideal rate depends on your profit margins.

Common PPC Mistakes to Avoid

1. Not Setting a Clear Goal

Are you aiming for brand awareness, profit, or launching a new product? Your strategy should reflect your objectives.

2. Ignoring Negative Keywords

Without these, you’ll waste money on irrelevant traffic. Always review your search term reports.

3. Bidding Too High Too Early

Overspending in the first few days can drain your budget. Start conservative and scale as data comes in.

4. Not Optimizing Product Listings

Even if you drive traffic, an unappealing listing won’t convert. Always optimize your content before advertising.

Tips to Improve Your Amazon PPC Performance

Use match types wisely: Broad for discovery, exact for precision

Segment campaigns by product or keyword type

Use campaign portfolios to organize by goals or season

Set alerts for overspending or underperforming ads

Test different bidding strategies (dynamic up/down vs. fixed bids)

Consistency in monitoring and tweaking your campaigns is what separates average sellers from top performers.

Final Thoughts

Starting with Amazon PPC might seem complex at first, but by taking it step-by-step and focusing on data-driven adjustments, you can create a campaign that drives both visibility and sales. As you gain more experience, you’ll learn to scale your advertising while keeping it profitable.

A solid PPC foundation supports the broader structure of your Amazon business. It complements organic growth, boosts visibility, and helps launch new products with confidence. For more in-depth marketing insights and tools, explore what Wordsmithh has to offer.

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Top 10 Search Engine Optimization Companies in Mumbai That Are Actually Worth Your Time

So... You Want to Rule Google in Mumbai?

Mumbai is a city that never slows down—its businesses shouldn’t either. Whether you’re a homegrown café in Bandra, a real estate firm in Thane, or a health startup in Navi Mumbai, your customers are Googling you before they’re calling you.

But with thousands of brands competing for just ten first-page slots, your best shot at visibility is one thing: search engine optimization.

And if you're ready to get serious about traffic, leads, and conversions, this list of the Top 10 Search Engine Optimization Companies in Mumbai will guide you straight to the experts.

What Makes These Companies the ‘Top 10’?

Great SEO isn’t just about rankings. It’s about:

Building trust with Google (and with people)

Driving qualified traffic to your site

Converting visitors into customers

Doing all of the above without keyword stuffing or shady tactics

These firms check those boxes—and then some.

Top 10 SEO Companies in Mumbai You Should Know

1. Osumare

Website: https://osumare.com Osumare is a 360° digital marketing company known for blending creativity with SEO science. Their strength lies in custom SEO strategies tailored for industries like real estate, IT, politics, and F&B. With solid local SEO techniques and transparent reporting, they’re often cited among the top SEO companies in Mumbai.

2. Techmagnate

Website: https://www.techmagnate.com An award-winning agency offering enterprise-level SEO services. They focus on content-led growth, e-commerce SEO, and technical optimization with a pan-India presence.

3. PageTraffic

Website: https://www.pagetraffic.com Known for its long-standing reputation in the SEO industry, PageTraffic delivers consistent results for businesses looking to grow their visibility organically.

4. eBrandz

Website: https://www.ebrandz.in They specialize in affordable SEO for small businesses and have over a decade of experience in driving traffic and rankings. Great for startups on a budget.

5. Webenza

Website: https://www.webenza.com Focused on performance marketing and SEO, Webenza serves a wide range of clients—from hospitality to fintech—helping them build long-term organic growth.

6. iProspect India

Website: https://www.iprospect.com A global digital-first agency with a local Mumbai office, iProspect brings strong analytics and content strategy to the table, ideal for large-scale brands.

7. Infidigit

Website: https://www.infidigit.com One of the top search engine optimization companies in Mumbai, especially for enterprise clients. They focus heavily on data and ROI, offering services like app store optimization and advanced keyword modeling.

8. Ethinos Digital Marketing

Website: https://www.ethinos.com From technical SEO audits to end-to-end digital campaigns, Ethinos crafts integrated SEO plans that align with overall marketing strategies.

9. Growisto

Website: https://www.growisto.com Excellent for e-commerce SEO and Amazon marketing. Their strategies are analytics-driven and customized for platforms that need aggressive scale.

10. SharpTech Media

Website: https://www.sharptechcompany.com A rising SEO company in Mumbai offering a mix of organic SEO, PPC, and mobile optimization with a cost-effective edge.

How to Choose the Right SEO Partner for Your Business

With so many SEO service providers in Mumbai, here are 3 key tips to help you decide:

Ask for Case Studies Real results speak louder than proposals. Look for case studies relevant to your niche.

Check Their Onboarding Process A good SEO company won’t sell you a one-size-fits-all package. Instead, they’ll start with a website audit and a custom plan.

Insist on Transparency Clear deliverables, monthly reports, and open communication are non-negotiable.

What’s at Stake if You Don’t Rank Well?

You might have the best website in the city—but if it’s buried on page 4 of Google, no one will know you exist.

Partnering with any of the top 10 search engine optimization companies in Mumbai ensures your digital presence is more than just a placeholder. It becomes your #1 salesperson—working 24/7, at scale.

Final Word: Be Found or Be Forgotten

In a city as dynamic as Mumbai, your brand deserves more than digital silence. Visibility is power—and SEO is how you claim it.

Start with a conversation. Do your research. Pick the partner that understands your goals, not just Google's algorithm. Because SEO isn’t just a service—it’s your digital foundation.

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Boost your Amazon sales with proven SEO strategies

Want to grow your Amazon sales? Use smart SEO strategies with the help of Amazon SEO services India that boost your product rankings and visibility. From better keywords to optimized listings, these proven tips can give your store the lift it needs.