#Athleisure Online Sales Channel

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Global Athleisure Market-Ken Research

Global Athleisure Market by Distribution Channel

The Global Athleisure Market is segmented by Distribution Channel into Hypermarket/Supermarket, Specialty Stores, Online Sales Channel, Others.

The online sales distribution channel segment held the largest share of the Global Athleisure Market in 2021.

With a dominant market share, the online distribution channel is likely to grow rapidly throughout the forecast period. The market's growth can be attributed to consumers buying more apparel through online distribution channels. Furthermore, the demand for athleisure is being fueled by the expansion of online e-commerce platforms. Additionally, the use of internet distribution platforms has expanded as a result of the COVID-19 pandemic.

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Competition Scenario in Global Athleisure Market

The Global Athleisure Market is highly competitive with ~300 players, including globally diversified players, regional players, and many country-niche players. Most of the country-niche players are the manufacturers of raw materials for Thermoplastic Polyurethane used in various end-user industries.

Regional players constitute ~30% of the total number of competitors, while country-niche players dominate representing ~50% of total competitors. Some of the major players in the market include 3M, BASF SE, Coim Group, Covestro AG, Huntsman International LLC, KURARAY CO., LTD., Tosoh among others.

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What is the Expected Future Outlook for the Overall Global Athleisure Market Across the globe?

The Global Athleisure Market was valued at USD ~billion in 2022 and is anticipated to reach USD ~billion by the end of 2028F, witnessing a CAGR of ~% during the forecast period 2022-2028F. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.

Global Athleisure Market is largely driven by an increase in consumer fitness and health consciousness, which is fueling the desire for stylish yet comfortable clothing.

In March 2022, Puma invented Nitro Foam, a lighter-weight, responsive foam created by using nitrogen. It also created a brand-new rubber outsole technology. The company launched five new models which include eternity, deviate, deviate elite, liberate, and velocity.

In March 2021, Kohl's introduced FLX, a private label athleisure range to increase sales of athletic and casual clothing from 20% to 30% of its overall company. FLX is size-inclusive and environmentally conscious, and it can be found in more than 300 Kohl's stores and online at Kohls.com.

In October 2022, footwear retail chain, Metro Brands saw its share price rise by 20% after signing a share purchase agreement to buy Cravatex Brands. The purchase was carried out to increase its footprint in the sports and athleisure market in India. Metro Brands will obtain Proline's exclusive rights through this acquisition, as well as FILA's sales and distribution rights in India across all formats, including Airport Stores, Distribution, Online Marketplaces, Exclusive Brand Stores, Multi Brand Stores, and Webstores.

The Global Athleisure Market is forecasted to continue a gradual growth that is witnessed during the forecast period. Key trends driving market expansion include an increase in consumer fitness and health consciousness, which is fueling the desire for stylish yet comfortable clothing. The market is highly competitive with ~400 participants concentrating on expansion strategies through product innovations as well as acquisitions and mergers.

For more insights on the market intelligence, refer to the link below

Global Athleisure Market

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[nickgerlich]

It's Working Out

We have spent a lot of time of late discussing the disruptors, the upstart firms that upset the apple cart of people’s comfort. They challenged old ways of doing things, introducing new ways and means of meeting consumer needs and wants. They are the innovators.

But perhaps the greatest disruptor of our time was not an innovator at all, but merely a force that set the stage upon which everyone, from person to firm, had to react. Some were able to, while others were not. Some were willing to, while others were not.

That force of course, was COVID, which pushed us all to the brink. Here we are, three and a half years since it brought the world to its knees. Narrowing our focus to only companies, we can categorize them today as having thrived, survived, or died. Often there was no rhyme or reason, as some firms were simply in a good place at a bad time.

But even if they were in either of the first two categories, there was and is no guarantee now that success would be theirs. The big disruption is over, and it is back to doing business much the same as it was before, but with evolutionary twists and turns along the way.

Take, for example, Peloton and Lululemon, two companies that thrived during COVID, and are now forging a partnership. Seemingly complementary (although as we shall see, also competitors), it made sense that fitness hardware would enjoy the company of fitness apparel. After all, we were working from home, and doing pretty much everything there. Sales of Peloton stationary bikes soared. Sales of Lululemon clothing did likewise. Hand, meet glove.

But that’s where the comparison abruptly ends. Homes only need one stationary bike, and at $2500 for a typical model, plus another $45 a month for the workout subscription service, it became an expensive proposition. Once we started returning to more normal life, Peloton sales plummeted, and they were bloated with unsold inventory.

Lululemon, though, continued the trend line of the pandemic, thanks in large part to the broader fashion statement of athleisure apparel. In other words, while you can’t take your stationary bike with you out of the house, it is fine indeed to wear yoga pants wherever you go. Apples, meet oranges.

It must be noted that Peloton and Lululemon were not exactly best buddies through all of this. While Peloton had its own in-house line of fitness apparel that competed with Lululemon, it was Lululemon’s acquisition of Mirror in June 2020 that sparked controversy. The $995 and up hardware device offered users fitness routines while narcissistically looking into a huge reflective object. Lululemon accused Peloton of pilfering workout routines to sell via its subscription service. It wound up in court; the two firms settled last year.

Lululemon did not enjoy success with Mirror; it wound up writing off the acquisition, which had cost them $500 million. While clothing sales have been brisk, Mirror was a thorn in their side. Meanwhile, Peloton has struggled mightily the last couple of years, its stock price tracking like an asteroid to earth. Thankfully, new leadership of late has seen fit to break away from the COVID business model, exploring new partnerships and distribution channels.

For example, Peloton inked a deal with Hilton, and now a Peloton bike appears in every hotel under the Hilton umbrella. That’s genius, because it allows for risk-free product trial. They also partnered with Amazon and Dick’s Sporting Goods for online and in-store sales and distribution. How silly it was of Peloton to think it could survive long-term doing all of its selling. Furthermore, they have realized that, while hardware is a necessary component in their future, it is the subscription service that is the cash cow that can keep giving.

The new partnership between the two means that Lululemon will produce all Peloton-branded exercise apparel. Lululemon also agreed to cease production of its Mirror-related. Two COVID success stories who found themselves enemies have effectively kissed and made up.

And I am betting that both will thrive under this new arrangement and their other related corporate decisions. While I have no experience with Lululemon products nor Peloton, I secretly wish for the latter to rebound, if only because I own a lot of other fitness hardware. But I also know that you have to actually use that hardware, and equipment from stationary bikes to treadmills and weight benches often wind up as expensive clothing racks at home.

Let this new marriage serve as example that there are always new ways to solve problems, which, in this case, were discovered in the post-COVID era. While both found themselves the darlings of the age, neither could sustain their businesses completely. Together, though, this might just work out.

Dr “Let’s Ride” Gerlich

Audio Blog

[mrfrblogs]

Comprehensive Report on Sneakers Market Trends

Overview of the Global Sneaker Market

In 2023, the Sneakers Market Distribution Channel was estimated to be worth USD 78.9 billion. Over the forecast period (2024 - 2032), the sneakers industry is expected to increase at a compound annual growth rate (CAGR) of 7.60%, from USD 84.9 billion in 2024 to USD 152.5 billion by 2032. The main factors driving the market growth are the rise in demand for fashionable, branded, and high-fashion sneakers and the expansion of online marketplaces on a global scale.

The global sneakers market has experienced remarkable growth, driven by increased demand across various demographics. Sneakers are no longer confined to athletic performance; they have become a symbol of style, comfort, and status. This transformation has spurred significant market expansion, with the industry expected to continue its upward climb in the coming years.

Key Drivers of Market Growth

Fashion and Lifestyle Trends: Sneakers have transcended their traditional role as athletic footwear to become a significant fashion statement. The rise of casual and athleisure wear has fueled the popularity of sneakers as everyday footwear.

Growing Popularity of Streetwear: The streetwear trend, characterized by its blend of casual and urban styles, has had a profound impact on the sneakers market. Streetwear culture embraces sneakers as an essential element of its aesthetic, driving demand for both classic designs and innovative, limited-edition releases.

Technological Innovations: Advances in sneaker technology, including improved cushioning, breathability, and durability, have enhanced the appeal of sneakers. Brands are investing in research and development to create high-performance footwear that combines style with functionality. Innovations such as 3D-printed soles and eco-friendly materials are also capturing consumer interest.

E-commerce and Direct-to-Consumer Sales: The rise of e-commerce and direct-to-consumer sales channels has revolutionized the sneakers market. Online platforms provide consumers with easy access to a wide range of styles and brands, while direct-to-consumer strategies allow companies to build stronger relationships with their customers and gather valuable insights into consumer preferences.

Market Segmentation

The sneakers market can be segmented based on product type, end-user, distribution channel, and region:

Product Type: The market includes various types of sneakers, such as athletic shoes, casual sneakers, and fashion-forward designs. Athletic shoes, including running and training shoes, continue to dominate the market, while casual and lifestyle sneakers are gaining popularity.

End-User: Sneakers cater to diverse consumer segments, including men, women, and children. The growing trend of family-oriented fashion has led to increased demand for sneakers across all age groups, with brands offering a wide range of sizes and styles.

Distribution Channel: Sneakers are sold through various channels, including online retailers, specialty stores, and department stores. The shift towards online shopping has accelerated, with consumers increasingly preferring the convenience of purchasing sneakers online.

Region: The sneakers market is geographically diverse, with significant contributions from North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. North America and Europe are established markets with a strong presence of major sneaker brands, while Asia-Pacific is experiencing rapid growth due to rising urbanization and disposable income.

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Key Companies in the Sneakers market include

Nike Inc.

Adidas AG

New Balance Athletics, Inc.

ASICS Corp.

Kering SA Skechers USA, Inc.

Under Armour Inc. VF Corp.

Puma SE

 Relaxo Footwears Limited

Future Trends and Projections

As we look towards the future, several trends are expected to shape the sneakers market:

Sustainability: There is a growing focus on sustainability within the sneakers industry. Brands are adopting eco-friendly materials and production processes to reduce their environmental impact

Customization: The demand for personalized and customized sneakers is on the rise. Consumers are seeking unique designs and personalized features, leading brands to offer customization options through online platforms and in-store experiences.

Integration of Smart Technology: The integration of smart technology into sneakers is an emerging trend. Features such as fitness tracking, temperature regulation, and adaptive fit are being incorporated into sneakers, offering enhanced functionality and appealing to tech-savvy consumers.

Conclusion

The sneakers market is thriving, driven by evolving fashion trends, technological advancements, and changing consumer preferences. As sneakers continue to blend style, comfort, and functionality, the market is poised for sustained growth. Brands that embrace innovation, sustainability, and personalization will be well-positioned to capture the attention of a diverse and dynamic consumer base. The future of sneakers looks bright, with endless possibilities for creativity and advancement in the ever-evolving world of footwear.

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Market Research Future (MRFR) is a world-renowned market research company that offers a wide range of services, complete with accurate and precise analysis about diverse markets, sub-markets and target consumers. Our approach is a combination of extensive information and multiple data sources that help provide an exhaustive comprehension about the latest major developments to the client, in addition to future events and what measures and decisions to take on the basis of the same.

Our fast-emerging market research firm is armed with an adept research analysts’ team that focuses on gathering useful data and analytics in terms of economic and technological advances. Our proficient analysts conduct industrial visits in a bid to achieve reliable and accurate information from established market participants. One of our foremost objectives is to keep the client well-versed with all the lucrative opportunities as well as challenges surrounding various global markets. We offer step-by-step guidance to our clients, through consulting and strategic services, enabling them to arrive at a practical and effective decision.

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Aritzia Inc: Financial Performance Analysis

Aritzia Inc, a Canadian women's fashion retailer, is known for its contemporary and stylish clothing offerings. Founded in 1984, Aritzia has grown into a prominent brand with a strong presence in North America and select international markets. The company operates a multi-channel retail model, encompassing e-commerce, standalone stores, and partnerships with department stores. Aritzia's commitment to quality, innovation, and customer experience has fueled its success in the competitive fashion industry.

Financial Performance Overview

Revenue Growth

Aritzia Inc has demonstrated consistent revenue growth over the past several years, driven by strong sales performance and strategic expansion efforts.

2019-2021: Revenue increased from CAD 980 million in 2019 to CAD 1.2 billion in 2021, representing a compound annual growth rate (CAGR) of approximately 8%.

Online Sales: E-commerce sales have been a significant contributor to revenue growth, with Aritzia's online platform experiencing robust growth in both traffic and transactions.

Profitability Metrics

Aritzia has maintained healthy profitability margins, reflecting its effective cost management and pricing strategies.

Gross Margin: Gross margin remained stable, hovering around 35-36% over the past few years, indicating strong control over production and sourcing costs.

Operating Margin: Operating margin improved slightly, driven by operational efficiencies and favorable sales mix.

Store Expansion and Performance

Aritzia continues to expand its store footprint while focusing on optimizing store performance and profitability.

New Store Openings: Aritzia opened several new stores in strategic locations, both domestically and internationally, to capitalize on emerging market opportunities.

Comparable Store Sales: Comparable store sales, a key performance metric in retail, have shown resilience, supported by strong customer engagement and brand loyalty.

E-commerce Growth

Aritzia's e-commerce segment has experienced rapid growth, fueled by investments in digital infrastructure and omnichannel initiatives.

Online Sales Growth: E-commerce sales have outpaced overall revenue growth, reflecting shifting consumer preferences towards online shopping.

Mobile Engagement: Aritzia has seen significant growth in mobile traffic and engagement, highlighting the importance of mobile optimization and digital marketing efforts.

Financial Health and Liquidity

Balance Sheet Strength

Aritzia maintains a solid balance sheet with manageable levels of debt and adequate liquidity.

Debt Levels: The company has maintained a conservative approach to debt management, with a manageable debt-to-equity ratio and prudent refinancing strategies.

Cash Reserves: Aritzia maintains sufficient cash reserves to fund ongoing operations, strategic investments, and potential growth opportunities.

Cash Flow Generation

Aritzia generates strong cash flows from operating activities, providing financial flexibility and stability.

Cash Flow from Operations: Operating cash flow has remained positive and stable, supporting ongoing business operations and capital investment initiatives.

Free Cash Flow: Free cash flow generation enables Aritzia to pursue growth opportunities, return capital to shareholders, and maintain financial flexibility.

Strategic Initiatives and Outlook

Product Innovation and Brand Expansion

Aritzia continues to focus on product innovation and brand expansion to attract and retain customers.

Collaborations and Partnerships: Collaborations with renowned designers and influencers enhance brand visibility and appeal to diverse consumer segments.

Category Expansion: Aritzia diversifies its product offerings by expanding into new categories such as athleisure, accessories, and beauty products, catering to evolving consumer preferences.

Omnichannel Integration

Aritzia prioritizes omnichannel integration to provide a seamless shopping experience across digital and physical channels.

Click-and-Collect: Offering click-and-collect options allows customers to conveniently shop online and pick up their purchases in-store, enhancing convenience and flexibility.

Personalized Marketing: Leveraging data analytics and customer insights, Aritzia delivers personalized marketing messages and recommendations to enhance engagement and drive sales.

International Expansion

Aritzia explores opportunities for international expansion to tap into new markets and diversify its revenue streams.

Market Entry Strategies: Strategic market entry strategies, such as partnerships with local retailers and online platforms, facilitate expansion into new geographies while minimizing risks.

Localization Efforts: Tailoring product assortments, marketing campaigns, and store experiences to local preferences and cultural nuances ensures relevance and resonance in new markets.

Conclusion

Aritzia Inc's strong financial performance, balanced growth strategy, and commitment to innovation position it for continued success in the dynamic retail landscape. By leveraging its brand strength, omnichannel capabilities, and strategic initiatives, Aritzia aims to capture market opportunities, drive sustainable growth, and deliver long-term value to shareholders and stakeholders.

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Athleisure Market Is Expected To Witness Higher Demands Till 2030

The global athleisure market size is expected to reach USD 662.56 billion by 2030, expanding at a CAGR of 9.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. Athleisure is a popular category as it taps into several broad trends, including a global shift toward consumers wearing more casual clothing & seeking comfortable clothing. The rising popularity of athletic activities that require performance clothing will support market growth. True Fit’s Fashion Genome (via Direct Commerce), which analyses data from 17,000 brands and 180 million True Fit users, confirms that athleisure orders have increased by 84% since the pandemic began; sales of women’s athleisure bottoms in the United Kingdom alone were five times higher in December 2020 than in April 2020. In addition, order volumes for men's athleisure wear sales increased by 20% from the previous year.

Target’s activewear line, All in Motion, which had only been launched before the pandemic, reportedly surpassed $1 billion in sales. Despite this bleak outlook for fresh commercial opportunities, independent gear manufacturers continue to emerge. The majority of these new firms are a result of their creators’ desire for a fresh running-apparel aesthetic or their ongoing hunt for high-quality athletic apparel. According to GQ, at least a dozen new businesses have joined the market with identical origin stories in the previous five years. The British companies Ashmei and Iffley Road; the Danish brand Doxarun; and the American brands Isaora and Tracksmith, are some examples. The demand for highly comfortable clothes with sports features while undertaking any activity has increased in recent years, and wide pockets and elastic knot elements have become important products for carrying large mobile phones, purses, and a few other daily essentials. The growing utility fashion trend has spurred the demand for utility-active apparel.

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Athleisure Market Report Highlights

The mass athleisure segment dominated the overall market in 2023 and is projected to grow substantially over the forecast period

The rising popularity and benefits of yoga as a mind-body fitness activity is leading to an increased number of yoga enthusiasts across the world

North America had the largest revenue share in 2023 while Asia Pacific is anticipated to register the fastest CAGR from 2024 to 2030

The global industry is highly competitive owing to the presence of a large number of international and regional players that strive to innovate persistently

Athleisure Market Segmentation

Grand View Research has segmented the global athleisure market on the basis of type, product, end-user, distribution channel, and region:

Athleisure Type Outlook (Revenue, USD Billion, 2018 - 2030)

Mass

Premium

Athleisure Product Outlook (Revenue, USD Billion, 2018 - 2030)

Yoga Apparels

Tops

Pants

Shorts

Unitards

Capris

Others

Shirts

Leggings

Shorts

Others

Athleisure End-user Outlook (Revenue, USD Billion, 2018 - 2030)

Men

Women

Children

Athleisure Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

Online

Offline

Athleisure Regional Outlook (Revenue, USD Billion, 2018 - 2030)

North America

U.S.

Canada

Mexico

Europe

Germany

U.K.

France

Italy

Spain

Asia Pacific

China

Japan

India

Australia & New Zealand

Singapore

Central & South America

Brazil

Middle East & Africa

South Africa

UAE

List of Key Players of Athleisure Market

Hanes Brands, Inc.

Adidas AG

Vuori

PANGAIA

Under Armour, Inc.

Outerknown

EILEEN FISHER

Patagonia, Inc.

Wear Pact, LLC

Lululemon Athletica

[shristisahu]

Navigating the Digital Wave: Revolutionizing CPG Through Data-Driven Innovation

Originally Published on: QuantzigGoing D2C: Data-Driven Transformations for the CPG Industry

Embarking on a Digital Frontier in CPG

In the era of digital dominance, the Consumer-Packaged Goods (CPG) industry is on the precipice of a transformative journey. The adoption of the Direct-to-Consumer (D2C) model, propelled by data and technological advancements, signifies more than just adapting to digitalization; it marks a profound shift in customer experiences, product strategies, and market approaches.

The Essence of Data-Driven Transformation in CPG

Data-Driven Transformation: At a pivotal crossroads, the CPG industry is steering towards a data-driven, D2C approach for enhanced competitiveness. The fusion of digitalization, data analytics, and AI serves as the bedrock of this evolution, facilitating direct connections with consumers. This strategic reorientation utilizes data to customize products and experiences based on individual consumer preferences, navigating the intricacies of the digital age.

Overcoming Challenges in Executing Data-Driven Transformations for CPG

Balancing Agility and Integration: Chief Data Officers grapple with the delicate task of managing digital data independently for agility or integrating it into legacy systems for consistency, necessitating a strategic equilibrium.

Data Silos vs. Data Integration: The industry faces the dilemma of fostering innovation with independent data management, risking fragmented silos, versus integration into legacy systems for consistency with potential slowdowns in decision-making.

Navigating Digital Evolution: Effectively managing the digital evolution involves everything from optimizing supply chains to developing robust e-commerce platforms and innovative marketing strategies.

Data Governance and Strategy: Establishing effective data governance and a future-proof digital strategy is paramount for organizational agility and resilience.

Gains from Data-Driven Transformations in CPG

Deeper Consumer Insights: Leveraging data analytics and AI provides profound insights into consumer behavior and preferences, critical for tailoring products and enhancing customer experiences.

Optimized Digital Presence: CPG brands optimize online presence and e-commerce platforms, effectively meeting consumer needs in an era where online interactions and sales play a significant role.

Streamlined Supply Chain Efficiency: Integration of digital technologies streamlines supply chain management, inventory tracking, and logistics, ensuring faster, more efficient operations.

Elevated Customer Engagement: Utilizing digital channels amplifies customer engagement and brand loyalty, forging stronger, more personal connections with the audience.

Market Adaptability: Digital transformation endows CPG companies with the agility to rapidly adapt to market trends and consumer preferences, ensuring competitiveness in an ever-evolving market.

Quantzig's Pivotal Role in a Data-Driven D2C Transformation: A Success Tale

Client Details: A leading European athleisure brand with an annual revenue exceeding $8 billion, aiming to enhance its e-commerce operations.

Challenges Faced: Identification of potential repeat customers and fostering loyalty for long-term profitability.

Solutions by Quantzig: Establishment of a Customer 360 Datamart, attribute identification, segmentation, targeting, and implementation of tailored activation plans.

Impact Delivered: A remarkable 20% increase in repeat customer rates, improved customer engagement, and enhanced effectiveness of marketing campaigns.

Charting the Future with Digital Transformation in CPG

The journey towards digital transformation in the CPG industry is demanding yet teeming with opportunities. As companies pivot towards data-driven, D2C strategies, they unlock avenues for connecting with consumers, offering bespoke products, and crafting personalized experiences. In this symphony of data and digital innovation, the CPG industry is poised to create a harmonious future, balancing consumer needs with business excellence.

Contact us.

[modifyeddigital11]

Game-changing Digital Marketing Strategies in Fashion Ecommerce Marketing Agency

There are several tactics that might be really effective for your company when it comes to online channel marketing. These are a few of the best ways to advertise your clothing line online with the help of a fashion ecommerce marketing agency.

1. A consistent presence on social media:

Fashion firms must actively provide interesting content on social media sites like Facebook, Instagram, and YouTube, since more and more consumers use these applications for browsing. This is why this technique is so successful. Social media marketing must be your first choice, whether you want to introduce a new product or just interact with your audience and establish a relationship with them.

These days, people flock to these sites to learn about style tips, fashion trends, and hacks. It follows that your brand should maximise it by sharing information that piques the interest of, informs, and provokes a reaction from the audience. For example, a clothing company may provide articles with style advice.

2. Collaboration with influencers:

Working with notable influencers to promote your fashion company is the next big thing in digital marketing, and it’s another powerful marketing tool. Millions of people follow and subscribe to the majority of today’s influencers because they believe in their material and are inclined to trust their suggestions. Therefore, their large following is likely to appreciate it and follow suit if the influencers utilise a product, mention your business, or write a review of any of your offerings. In this manner, millions of potential clients may be approached and a wide audience can be reached.

Additionally, this is far less expensive than paying celebrities large sums of money to endorse your advertising. Be certain that the influencer you decide to fund has a similar synergy and connects with your business. For your athleisure apparel company, for example, you should choose a fitness and wellness influencer.

3. Target ads on several platforms:

Once more, paid advertisements are crucial resources for the online expansion of your fashion company. Whether you are a novice or a seasoned professional in the fashion business, you can increase sales and brand exposure by implementing targeted advertisements on social media sites like Facebook and Instagram.

4. UI-friendly website/mobile app:

These days, having a mobile app and website that is easy to use is practically required. These provide uninterrupted interaction and mobile buying capabilities, providing customers with an effortless shopping encounter. Additionally, you may monitor their behaviour patterns and adjust your company plans accordingly with the help of fashion ecommerce marketing agency.

5. Organise giveaways/ contests:

Holding competitions and giving away free stuff is another marketing tactic that may work well for promoting brands with the help of fashion ecommerce marketing agency. Who wouldn’t want to take part in these efforts, particularly when there is a possibility of winning? Their competitive spirit motivates them to take part, interact, and spread the word, which boosts traffic and, ultimately, conversion rates.

6. E-mail ads:

This is a really easy-to-implement but powerful way to boost sales and engage your audience! Send targeted, customised emails to your customers informing them about impending big sales or new product releases, or just provide style advice. All you need to get started is the emails belonging to your customers! You may expand your email list by including a “sign up” call to action on your website or by offering a special discount to new subscribers.

7. Video marketing always works:

Your brand may reach new heights with video advertisements. These are among the most effective marketing techniques available to all businesses and currently rule the digital media landscape. In fact, major online retailers like Amazon and eBay have shown that including a video in a product’s description has a big impact on the choice a buyer makes to buy. Since time is of the essence these days, it’s obvious that people would rather watch a quick video than read a lengthy, frightening text to learn more about a company.

8. Make the most of AI:

Since artificial intelligence has proven beneficial to other industries, why should the fashion business be excluded from its advantages? In order to maximise the benefits of digital marketing features with fashion ecommerce marketing agency, fashion marketers should design AI-driven tactics. For instance, chatbots may make buying easier for your consumers by offering round-the-clock customer care.

In the end, collaborating with digital firms such as Modifyed Digital, who possess extensive knowledge of the fashion sector, is highly recommended if you like to oversee prosperous campaigns utilising appropriate digital marketing tactics for your clothing line.

[alliedcreation]

Functional Apparel Market registering a CAGR of 7.7% from 2019 to 2026

 "Functional Apparel Market by Nature and Application: Global Opportunity Analysis and Industry Forecast, 2019–2026," the functional Apparel market size was valued at $282.30 billion in 2018 and is expected to reach $505.80 billion by 2026, registering a CAGR of 7.7% from 2019 to 2026. In 2018, Europe accounted for nearly 30.2% share of the functional apparel market.

Functional apparels are among the main types of technical textiles clothing that are receptive to new product development and technologies. The emergence of functional clothing has been fueled by recent breakthrough and advances of technical fibers and fabrics materials that are being used.

Millennials tend to take a more holistic approach to health and wellness factor. They are active and always keen to indulge in fitness oriented activities. Fitness has become an integral part of one’s daily routine. Considering millennials’ perception on fitness, functional apparel manufacturers have successfully built an emotional connect between their products and customer. These customers specifically seek for apparels that promote an active lifestyle. Hence rise in number of millennials turns out to be an influential trend.

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The extensive advantages offered by active wear such as water resistance, bi-stretchable function, anti-bacterial fabric, wicking function, and others, and surge in participation of customers in physical and fitness activities act as the key driving factors of the global market. Moreover, female consumer base for active wear is increasing, owing to holistic approach of female customers toward sports and fitness. Likewise, increase in adoption of athleisure wear as work or street wear propels the growth of the overall market. Furthermore, rise in disposable income and increase in fitness concerns significantly contribute toward the functional apparel market growth.

However, volatile cost of raw materials and inflated cost of designing lead to high cost of the final product. This hampers the sales of the product among product type-sensitive customers, thereby restraining the market growth. Moreover, presence of counterfeit brands results in safety issues and inconvenience for consumers, which hamper the growth of the market. Hence volatile raw material cost hampers the market during the functional apparel market forecast.

The global functional apparel market analysis is segmented into product type, application, distribution channel, and region. Based on product, the market is segmented into sportswear, active wear, protective clothing and others. Based on application, the market is segmented into sports industry, outdoor clothing and healthcare. Based on distribution channel, the market is segmented into offline and online. By region, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).

Key Findings of the Study:

In 2018, based on product type, the sportswear segment accounted for around higher value Functional apparel market share. In 2018, based on application, the sports industry segment accounted for 38.3% share of the market. In 2018, based on distribution channel, the offline segment accounted for higher share of the Functional apparel market. In 2018, based on region, Europe accounted for a prominent market share and is anticipated to grow at a significant rate during the forecast period.

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Key players operating in the functional apparel industry include Puma, Nike, Under Armour, Adidas, Lululemon Athletic, Asics Corporation, Columbia Sportswear Company, Gap Inc., North Face, Phillips-Van Heusen Corporation, and others.

[shrishti1994]

Leather Sneakers Market Trends, Size, Growth Insight, Share, Regional and global Industry Forecast To 2032

As per newly released data by Future Market Insights (FMI), the Leather Sneakers Market is estimated at USD 449.2 million in 2022 and is projected to reach USD 697.6 million by 2032, at a CAGR of ~4.5% from 2022 to 2032.

Sneakers are well-known for their athletic capabilities, fashionable appearance, and comfort when participating in physical activities. Leather shoes, on the other hand, are regarded as exquisite and high-class footwear. Leather sneakers are the ideal blend of athleisure and formal footwear.

These shoes provide comfort and a perfect fit, with the added benefit of leather, which is weather resistant, far more durable than other materials, and has a beautiful appearance. Some trending significant factors for the leather sneakers market are post-covid effect on fashion trends and rising adoption of comfy footwear.

Customised leather sneakers are gaining popularity among big spenders and sneaker enthusiasts, helping the market to grow.

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On the other hand, it is expected that the availability of locally manufactured, replicated, or phoney products would limit market growth. Also, alternatives to the genuine leather as artificial leather made from plastic and other materials are impacting the market. Increasing awareness of the animal cruelty among people is ultimately increasing the demand for cruelty free products. The COVID-19 outbreak had many countries to regulate the import and export, ultimately affecting the raw material supply chain, posing a challenge for the Leather Sneakers industry.

 “Leather sneakers are becoming increasingly popular across the world. The versatility of these shoes, as well as the desire for versatile items in the post-Covid era, will benefit the leather sneakers industry.” Says an FMI Analyst.

Impact of COVID-19 on the Market

Many sectors were temporarily closed due to the COVID-19 pandemic. Because the virus spreads through touch and air, public venues were closed. Public transit was governed by rules, and public gatherings were prohibited. Lockdown eventually led to a desire for comfier footwear. After the lockdown ended and normal life resumed, individuals began wearing sneakers, since they are both comfortable and adaptable. People wear leather shoes to be active while also getting a comfortable fit and a high-end style. Manufacturers are creating shoes for various purposes and activities, which is growing demand. The import and export of raw materials and shoes were also restricted owing to government laws in several nations. All of these variables have an impact on the Leather Sneakers market.

Who is winning?

Leading players operating in the sneaker market Hermès International S.A., Salvatore Ferragamo S.p.A., Crockett & Jones, Kering S.A., Bruno Magli, Prada Holding B.V., Cole Haan, PROVOGUE, Genesco Inc., LVMH, DModot, Allen Edmonds and among others.

Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the sneaker market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032. The study divulges compelling insights on the leather sneakers market by closure type (lace up, zipper, slip-on, others), sole material (rubber, polyurethane, leather, others), consumer orientation (men, women, kids), sales channel (hypermarket/supermarket, wholesales/distributors, specialty stores, multi-brand stores, independent small stores, online retailers, other) & region - Forecast to 2022-2032.

For any Queries Linked with the Report, Ask an Analyst@ https://www.futuremarketinsights.com/ask-question/rep-gb-16365

[digitalcrews]

10 Digital Marketing Trends To Follow For Fashion Brands

Digital marketing trends are revolutionizing nearly every aspect of fashion, from design and sales to the creation of new disruptive digital companies and business structures that have the potential to save the world. What are the similarities between these digital developments and company models? They are mostly facilitated by digital technology. Smart firms are concentrating on these digital changes and adapting their businesses to capitalize on new possibilities and imperatives. Whether you’re a startup that manufactures & sells only one specialized product, like summer co-ord sets for men in different patterns or you’re a big fashion brand that offers a lot of product categories. If you want to outrank your competition, boost your online traffic, and increase sales of your new trending shirts for men, belts, and other fashion items. You need to know these digital marketing trends that are going to help you in 2022 Extensively.

10 Digital Marketing Trends To Follow For Fashion Brand In 2022

We all know that there are fresh designs for the sector to experiment on as customers and fashion merchants deal with the fallout of the COVID-19 epidemic. Sustainable, yet inexpensive apparel is increasing. And the continuously transformed environment helps businesses thrive with room to grow in the aftermath of global economic shifts. As a matter of fact, a business that doesn't evolve doesn't grow. In this digital dominating era. Well, With more change than a fashion retailer's fitting rooms, we decided to put together 10 digital marketing trends for your fashion brand from designing your all-over eCommerce site around 2022. 1. Chat Bot Is A New Way To Communicate Customers do not want to connect with phony chatbots that use computerized communications. And that's what you would think of when you hear the phrase CHATBOT. People, on the other hand, are not disappointed by AI-powered chatbots since they are speedy and bring accurate solutions to the table in no time. These chatbots perfectly grasp your worries and provide you with the finest possible replies in seconds.  Imagine, if newbie brands offer new trending shirts for men that are amazingly unique on the website. And, customers want to know more about the product, shipping policy, and more. If the chatbot won’t be there most customers will shy away to leave an email for you. But, having a chatbot there will make them send a quick FAQ & give answers to them. Most startups can’t afford to provide 24*7 service to their consumers. For those startups, these AI-powered chatbots embedded into your social media accounts can assist you in managing customer issues. It is a low-cost alternative for assisting people who want to start from somewhere. 2. Sale Sustainable Ethnic Wear In digital marketing trends of clothing, emissions outnumber those of all marine transport and flights combined. There is now a bigger movement to make the fashion business less harmful, and digital developments are assisting. The majority of internet users view Sustainability as an economic opportunity, with demands for the term "sustainability" to quality fashionable clothes. 3. Invest In Social Media  Creating accounts on all social media platforms may seem appealing, but it may not be practical. To get the most out of your social media efforts, start with the two most popular channels: Facebook and Instagram. In the future, you may promote your fashion brand on additional social media platforms such as Pinterest, YouTube, and Twitter. The following stage would be to establish your buyer's identity and the sort of material with which they would like to interact. For example, if you're a fashion business that offers athleisure clothes, your target demographic will be completely different than if you sell gowns. 4. Try Influencer Marketing Influencer marketing comes in rising digital marketing trends. That includes star sessions, sponsored content, and product reviews, enabling social media users to find new things and learn the fitting and feeling of a clothing item without ever having to visit a real store. When influencer films themself trying on an article of clothing and provides a product review, consumers may see how the item fits, hear about its benefits and drawbacks, and determine whether it is perfect for them. Influencer marketing makes it easier than ever for consumers to purchase from the comfort of their phones and learn about things they would not have discovered otherwise. 5. Content Segmentation Can Help Segmentation is a technique that has been around for a long; most will use them for client segmentation, which implies targeting consumers with similar demographics or common interests. It is also usual practice to separate forms of communication like e-newsletters, news, updates, or promotional offers. However, beyond the typical subscribe or unsubscribe marketing techniques, organizations can explore more extensive and thoughtful labeling of their email messages that enables a consumer to really opt out of getting particular types of material. 6. Leverage User Generated Content This is one of the most powerful digital marketing trends. It happens when consumers fall in love with your brand, they will generate content for it. Such user-generated material will undoubtedly have a positive influence on the minds of your target audience. Many firms are already using user-generated content (UGC) to demonstrate the quality of their products and services. 7. Create Style Guides For Products Creating social media guides or lookbooks is one of the simplest methods to sell your items on social media. These can be flat lay images of your items, a movie of several pieces from your catalog, or a lesson on how to customize your product. Consider this Instagram carousel displaying Uniqlo's new Spring/Summer collection. 8. Buy Now Pay Later Creating guides or lookbooks on social media is one of the simplest methods to sell your items on social media. These can be flat lay images of your items, a movie of several pieces from your catalog, or a lesson on how to customize your product. Consider this Instagram carousel displaying Uniqlo's new Spring/Summer collection. 9. Personalization Is The Key Customization comes a long way and digital marketers see it as the key to modern e-commerce success. You provide a personalized shopping experience that motivates them to buy. It presents things that sellers remarkets them depending on their behavior on your eCommerce website. 10. Invest In Retention  The most effective digital marketing technique for apparel manufacturers in this escalating competition is retention. You may develop a healthy connection with your consumers with a digital marketing plan. You must ensure that you include customers and stay them up to speed on your offerings. It assists people in developing loyalty to the brand and engaging with you over time. You may re-target your web visitors using Facebook Ads and YouTube as well as digital marketing. For more updates visit Digital Crews. Read the full article

[kenresearchcompany]

Global Athleisure Market Expected to Reach Approximately US$ 450 billion by 2028: Ken Research

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Athleisure also categorized as hybrid clothing, refers to manufactured apparel that is frequently worn for athletic activities as well as in other contexts including the job, school, or other informal or social gatherings. According to Ken Research Analysis, the Global Athleisure Market is expected to record a positive CAGR of ~8% during the forecast period (2022-2028) and is expected to reach approximately US$ 450 billion by 2028.

An important factor influencing the market demand is an increase in consumer fitness and health consciousness, which is fueling the desire for stylish and comfortable clothing and is expected to drive the growth of the Athleisure Market. Athletic wear clothes are highly used by men, women, and children related to sports and games.

Key Trends by Market Segment

By Type: The clothing type segment held the largest market share in the Global Athleisure Market in 2021.

Athletic-casual attire is increasingly accepted in a variety of social contexts. Many of the clothes that are now deemed appropriate for the workplace are made from sports-inspired materials like spandex, lycra, and other synthetic fibers.

Additionally, athleisure is now more widely recognized in the workplace. Many workers believe that wearing casual t-shirts and athletic sneakers to work is acceptable. One of the main elements boosting the demand for the clothing segment in the worldwide market is the comfort of athleisure wear.

By End User: The women end user segment held the largest share of the Global Athleisure Market in 2021.

Sports and fitness participation among women is anticipated to propel market growth. It is also anticipated that a rising number of women joining sports groups to stimulate the Athleisure Market expansion. Apart from that, customers are significantly influenced by celebrity endorsements, marketing, and events put on by well-known people which is in turn positively impacting the market growth.

The Sasakawa Sports Foundation (SSF) estimates that 72.4% of all Japanese people participate in sports at least once a year. Furthermore, nearly 70% of all women in the nation participate in sports at least once a year. This element is increasing the nation's demand for athleisure and sportswear.

By Distribution Channel: The online sales distribution channel segment held the largest share of the Global Athleisure Market in 2021.

With a dominant market share, the online distribution channel is likely to grow rapidly throughout the forecast period. The market's growth can be attributed to consumers buying more apparel through online distribution channels. Furthermore, the demand for athleisure is being fueled by the expansion of online e-commerce platforms. Additionally, the use of internet distribution platforms has expanded as a result of the COVID-19 pandemic.

By Geography: Asia Pacific accounted for the largest market share in 2021 within the total Global Athleisure Market.

During the projection period, it is predicted that the rising middle class is expected to increase health consciousness and the burgeoning sporting cultures of nations like China, India, Australia, and Japan will drive athleisure product demand. For instance, the Tokyo Olympics 2020 and Paralympic Games, which had a significant impact on the growth of the athleisure market by ensuring the wide availability of products to suit varying requirements and levels of professional use, contributed significantly to the increase in Japanese enthusiasm for sports between 2019 and 2020.

Competitive Landscape

The Global Athleisure Market is highly competitive with ~400 players which include globally diversified players, regional players as well as a large number of country-niche players.

Country niche players and regional players constitute ~60% and ~30% respectively, in terms of the number of players. Some of the major players in the market include Adidas AG, American Eagle Outfitters Inc., Nike, Inc., Puma Se, The Gap, Inc., ALALA, Esprit Retail B.V. & Co. KG, Carbon38 Inc., Under Armour, Inc., Columbia Sportswear Company, Lululemon Athletica Inc., and others.

Recent Developments Related to Major and Emerging Companies

In March 2022, Puma invented Nitro Foam, a lighter-weight, responsive foam created by using nitrogen. It also created a brand-new rubber outsole technology. The company launched five new models which include eternity, deviate, deviate elite, liberate, and velocity.

In October 2022, footwear retail chain, Metro Brands saw its share price rise by 20% after signing a share purchase agreement to buy Cravatex Brands. The purchase was carried out to increase its footprint in the sports and athleisure market in India. Metro Brands will obtain Proline's exclusive rights through this acquisition, as well as FILA's sales and distribution rights in India across all formats, including Airport Stores, Distribution, Online Marketplaces, Exclusive Brand Stores, Multi Brand Stores, and Webstores.

In March 2021, Kohl's introduced FLX, a private label athleisure range to increase sales of athletic and casual clothing from 20% to 30% of its overall company. FLX is size-inclusive and environmentally conscious, and it can be found in more than 300 Kohl's stores and online at Kohls.com.

Key Topics Covered in the Report

Snapshot of the Global Athleisure Market

Industry Value Chain and Ecosystem Analysis

Market size and Segmentation of the Global Athleisure Market

Historic Growth of the Overall Global Athleisure Market and Segments

Competition Scenario of the Market and Key Developments of Competitors

Porter’s 5 Forces Analysis of the Global Athleisure Market

Overview, Product Offerings, and SWOT Analysis of Key Competitors

COVID-19 Impact on the Overall Global Athleisure Market

Future Market Forecast and Growth Rates of the Total Global Athleisure Market and by Segments

Market Size of Type / End User Segments with Historical CAGR and Future Forecasts

Analysis of the Athleisure Market in Major Regions

Major Production / Consumption Hubs in the Major Regions

Major Country-wise Historic and Future Market Growth Rates of the Total Market and Segments

Overview of Notable Emerging Competitor Companies within Each Major Country

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Major Players Mentioned in the report

Adidas AG

American Eagle Outfitters Inc. 

Nike, Inc.

Puma SE

The Gap, Inc.

ALALA

Esprit Retail B.V. & Co. KG

Carbon38 Inc.

Under Armour, Inc.

Columbia Sportswear Company

Lululemon Athletica Inc.

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

Apparel Manufacturers

Rubber Suppliers

Footwear Manufacturer

Athletic Accessories Manufacturers

Nylon Suppliers

Vegan Goods Manufacturers

Sportswear Manufacturers

Fabric Manufacturers

Clothing Designer Agencies

Company Research and Development Institutes

Market Research & Consulting Firms

Banking and Financial Service Providers

Government & Environment Regulatory Authorities

Material Suppliers

Start-ups in Apparel Sector

Quality Test & Inspection Companies

Marketing Agencies

Supermarkets & Hypermarkets

Online Retail Platforms

Time Period Captured in the Report

Historical Period: 2017-2021

Forecast Period: 2022E-2028F

For more insights on the market intelligence, refer to the link below: –

Global Athleisure Market 2022-2028: Ken Research

[researchanalystsblog]

Womens Active Wear Market $216,868 Mn 2025 - Adidas AG, ASICS Corporation, Nike, Puma

According to a new report published by Allied Market Research titled,"Womens Activewear Market by Product, Fabric, Distribution Channel and Price Range: Global Opportunity Analysis and Industry Forecast, 2018 - 2025,"the global women's activewear market size was estimated to be $119,078 million in 2017, and is expected to reach $216,868 million by 2025, registering a CAGR of 7.7% from 2018 to 2025. North America dominated the global women's activewear market in 2017, accounting for 42.4% of the total revenue.

Activewear is a utility clothing, which boosts physical performance and eases body movements, as it enhances comfort while engaging in fitness and sports activities.

The extensive advantages offered by activewear such as water resistance, bi-stretchable function, anti-bacterial fabric, wicking function, and others and surge in participation of consumers in physical and fitness activities majorly drive the global market. Moreover, there is an increase in the female consumer base for activewear, owing to holistic approach of female customers toward sports and fitness. Similarly, increase in adoption of athleisure wear as work or street wear propels the growth of the overall market. Furthermore, rise in disposable income and increase in fitness concerns significantly contribute toward the growth of the market.

Top Players in Womens Activewear Market:

The key players operating in the womens activewear industry include Hanesbrands Inc., Mizuno Corporation, Adidas AG, ASICS Corporation, Columbia Sportswear Company, NIKE, Inc., V.F. Corporation, PUMA SE, Under Armour, Inc., and Gap, Inc., 2XU, Marmot, Patagonia, Mountain Hardwear, Vie Active, LLC, Mountain Khakis, Forever 21, Jordan, Gramicci, Filas, Prana, Aeropostale, Ralph Lauren, Victoria's Secret, Jockey, Beyond Yoga, Lycra, and Lululemon.

Get Free Sample Report @ https://www.alliedmarketresearch.com/request-sample/4787

However, volatile cost of raw materials and inflated cost of designing lead to high cost of the final product. This hampers the sales of the product among price-sensitive customers, thereby restraining the market growth. Moreover, presence of counterfeit brands results in safety issues and inconvenience for consumers, which hamper the growth of the market. Conversely, increase in use of green textile and implementation of the sustainable production methods fuel the adoption of activewear among green consumers. Furthermore, rise in promotional activities such physical activity campaigns, empowerment programs, and activewear promotion by sponsoring celebrities or athletes is expected to provide lucrative opportunities for the key players.

One of the key factors influencing the growth of the womens activewear market is the dynamic fashion trends. Consumers are always eager to grasp the upcoming trend and demonstrate their fashionable lifestyle to others. This race to cope up with the changing fashion trend significantly influences consumers to purchase latest fashion designs, especially worn by celebrities, and on the other hand also subtly influences to discard phased out trending apparels.

According to the World Bank, as of 2016, approximately 77.7% of the population in North America are internet users, followed by Europe and Central Asia, accounting for around 72.9% of the population as internet users. In addition, access to internet and online apparel stores has provided consumers a platform where they can easily compare assorted products and prices, and shop with comfort. Moreover, increase in ease of shopping of activewear from online retail portal is attracting a large consumer base using internet, which is anticipated to fuel the women's activewear market growth.

In addition, increase in popularity of coastal tourism leads to rise in demand for various water activities such as surfing, swimming, diving, and others, which in turn fosters the growth of the womens activewear market.

Key findings of the Womens Activewear Market:

In terms of value, the active outerwear segment is expected to grow at a CAGR of 9.1% during the forecast period.

North America is expected to dominate the market, registering a significant CAGR of 7.2% in terms of value.

Asia-Pacific is projected to show exponential growth throughout forecast years, growing at a CAGR 9.6%, in terms of value.

The polyester segment is anticipated to dominate global womens activewear market, registering a CAGR of 8.3%.

China accounted for more than one-third of the total Asia-Pacific womens activewear market in 2017.

In the global womens activewear market, India is expected to grow at a CAGR of 15.6%, in terms of value.

Polyester segment dominates the womens activewear market in terms of value. There is an increase in the consumer preference for activewear formulated by using polyester fabric, owing to its advantages such as high flexibility; quick drying & easy wash; and resistance to shrinkage, wrinkles, abrasion, & most chemicals.

North America and Europe collectively accounted for around two-thirds of the womens activewear market share in 2017. Changes in lifestyle and rise in disposable income of consumers are expected to drive the growth of the Asia-Pacific market.

[dv554822]

Functional Apparel Market Industry Outlook By Drivers, Restraints And Opportunities 2028

Research Nester published a report titled “Functional Apparel Market: Global Demand Analysis & Opportunity Outlook 2028″ which delivers a detailed overview of the functional apparel market in terms of market segmentation by product type, by fabric, by finishing, by application, by distribution channel, and by region.

Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis, and Porter’s five force model.

Functional apparels are that garments that feature and execute numerous functions along with just their aesthetics and simple protection of the wearer. There are different types of functional apparel obtainable in the market specifically athleisure clothing, sports-functional clothing, medical-functional clothing, among others.

“The Final Report will cover the impact analysis of COVID-19 on this industry.”

The functional apparel market is expected to witness a notably high CAGR during the forecast period, i.e., 2020-2028. The market is segmented by product type, fabric finishing, application, distribution channel, and region. Among segmentation by product type, the sportswear segment is expected to account for the significant revenue share of the market owing to increasing awareness concerning a healthy lifestyle. As functional apparels provide certain vital functionality that precisely caters to the requirement of the sports industry, hence driving the segment in terms of value sales.

Regionally, the functional apparel market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region.

The functional apparel market in the North-America region is expected to hold a major market share on account of the growing awareness related to functional apparel particularly among baby boomers, increased spending power, and expansion in online trading. Major demand is expected to be from the U.S. and Canada.

Europe is projected to be the second-largest market for the functional apparel market owing to the rising population, the rising expenditure power, the presence of dominating market players, an extension of e-commerce platforms, and growing awareness related to health and wellness.

The Asia-Pacific region is estimated to witness the fastest growth during the forecast period, especially in the developing nations owing to the growing populace interested in healthy lifestyle and fitness routines, mounting concern for well-being, expanding income levels of individuals, and infiltration of leading players into the market.

Rising awareness related to a healthy lifestyle in order to boost the market sales of overall functional apparel market leading to remarkable growth opportunities

Consumers around the world have been considering their fitness activity by indulging in different sports and fitness activities making the fitness industry highly promotional among these target segments.

Additionally, demand for medical laboratory wear in the healthcare segment, an upsurge in disposable income, growing commercialization of these apparel, online expenditure, a growing number of market players, and alertness about functional apparel is estimated to drive the market growth.

However, the rising availability of imitation products in the market is anticipated to hamper the market growth.

This report also provides the existing competitive scenario of some of the key players of the functional apparel market which includes company profiling of Nike, Inc. (NYSE: NKE), Under Armour(R), Inc. (NYSE: UAA), Adidas (ETR: ADS), Lululemon Athletic (NASDAQ: LULU), ASICS America Corporation (TYO: 7936), Columbia Sportswear Company (NASDAQ: COLM), Gap Inc. (NYSE: GPS), THE NORTH FACE, PVH Corp. (NYSE: PVH), PUMA SE (ETR: PUM).

“The Final Report will cover the impact analysis of COVID-19 on this industry.”

The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials, and recent news and developments. On the whole, the report depicts a detailed overview of the functional apparel market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market-centric strategies according to the ongoing and expected trends in the future.  

[qualityblizzardgladiator]

Global Womens Activewear Market

Global Womens Activewear Market is expected to reach US$ XX Billion by 2026 from US$ 129.00 Billion in 2019 at CAGR of XX %.

The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.

To know about the Research Methodology:-Request Free Sample Report

Major driving factors for the womens activewear market are increasing athleisure trend for fashion, rise in follow fashion trends, aging population seek to remain active, increasing innovations in activewear designing, rise in consciousness of womens about fitness, increase demand for fashionable activewear due to rise in boutique fitness studios, increasing womens participation in sports, rise in increased green textile, rise in heal consciousness & culture is fluctuating towards the western style, and increasing consciousness regarding yoga & womens are took interest in dancing. However, high cost, safety issues, and brand of products will hinder the womens activewear market.

Based on the product type, womens activewear market is separated by the top, bottom, outerwear, innerwear & swimwear, and others. The top segment is expected to boost the womens activewear market throughout the forecast period.

Based on the fabric, womens activewear market is classified by fabric, neoprene, cotton, polyester, and others. The polyester segment is estimated to hold the largest share of the market in the forecast period due to its features as easily wash, high flexible, and quick drying.

In terms of distribution channel, womens activewear market is classified by online and offline. The online segment is expected to hold the largest share of the market during the forecast period due to the rise in the use of the internet and the increasing trend of online shopping.

Region-wise, womens activewear market is segmented by North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is estimated to hold the largest share of the market during the forecast period because of the rise in population, increased health & fitness consciousness, changing lifestyles & following western culture, and rise in GDP in this region.

The objective of the report is to present comprehensive analysis of Global Womens Activewear Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers the all the aspects of industry with dedicated study of key players that includes market leaders, followers and new entrants by region. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors by region on the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give clear futuristic view of the industry to the decision makers.

The report also helps in understanding Global Womens Activewear Market dynamics, structure by analyzing the market segments, and project the Global Womens Activewear Market size. Clear representation of competitive analysis of key players By Distribution Channel, Type, and regional presence in the Global Womens Activewear Market make the report investor’s guide.

Key player’s studies, analyzed, profiled and benchmarked in women’s activewear market are Hanebrands, Adidas, ASICS Corporation, Columbia Sportswear Company, NIKE, V.F. Corporation, PUMA, Under Armour, Gap, Inc., 2XU, Marmot, Patagonia, Mountain Hardwear, Vie Active, LLC, Mountain Khakis, Forever 21, Jordan, Gramicci, Filas, Prana, Aeropostale, Ralph Lauren, Victoria's Secret, Jockey, Beyond Yoga, Lycra, and Lululemon. Scope of the Report Womens Activewear Market: Inquire before buying

Global Womens Activewear Market, by Product Type

• Top • Bottom • Outerwear • Innerwear & Swimwear • Others Global Womens Activewear Market, by Fabric

• Neoprene • Cotton • Polyester • Others Global Womens Activewear Market, by Distribution Channel

• Online • Offline Global Womens Activewear Market, by Price Range

• Below $20 • $20-$40 • $40-$60 • Above $60 Global Womens Activewear Market, by Region

• North America • Europe • Asia Pacific • Middle East & Africa • Latin America Key Players, Global Womens Activewear Market

• Hanebrands • Adidas • ASICS Corporation • Columbia Sportswear Company • NIKE • V.F. Corporation • PUMA • Under Armour • Gap, Inc. • 2XU • Marmot • Patagonia • Mountain Hardwear • Vie Active • LLC • Mountain Khakis • Forever 21 • Jordan • Gramicci • Filas • Prana • Aeropostale • Ralph Lauren • Victoria's Secret • Jockey • Beyond Yoga • Lycra • Lululemon

For More Information Visit @:https://www.maximizemarketresearch.com/market-report/global-womens-activewear-market/20994/

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[aarktechworld-blog]

Trending Market of Sportswear

The Global Sportswear Market is projected to display a robust growth represented by a CAGR of 5.80% during 2018-2023. Athletic Footwear segment contributed maximum revenue in the market and is expected to continue the leadership in the forecast period on the back of rising awareness regarding the rising awareness of health and wellness, the prevalence of Athleisure trend in developing nations coupled with increasing number gyms, jogging tracks, fitness clubs. Amidst the Sales Channel, online segment is expected to witness the fastest growth rate on the heels of rising internet penetration and number of smartphone users across the globe. Amongst the regions, Asia Pacific accounts for the largest regional share in the global sportswear market in 2018. Key factors driving the robust Asia Pacific market include large population base, increasing disposable income coupled with rising health consciousness across the region.  Global Sportswear Market has covered and analyzed the potential of Global Sportswear Market and provides statistics and information on market size, shares and growth factors. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyses the emerging trends along with major drivers, challenges and opportunities in the global sportswear. Additionally, the report also highlights market entry strategies for various companies across the globe.  Scope of the Report Global Sportswear Market

• By Type – Athletic Apparel, Footwear  • By Sub Type o Topwear o Bottomwear o Accessories o Athletic Footwear o Non-Athletic Footwear  o Others 

Regional Markets  – North America, Europe, APAC and Rest of the World Country Analysis -

•        U.S.

•        Canada

•        Germany

•        France

•        United Kingdom

•        India

•        China

•        Japan

Company Analysis

•        Adidas

•        Nike

•        Puma

•        Columbia

•        Skechers

•        Under Armour

•        ASICS Corporation

•        Dicks’s Sporting Goods

•        VF Corporation

Category: Business Services Market Research Aarkstore Enterprise +91 7710006788 | contact@aarkstore.com | www.aarkstore.com

[industryresearchfan-blog]

Denim – The epitome of the expected, unexpected, and everything else!

On any given day, majority of the population around the world is quite proactively attired with blue jeans, jackets, and with other forms of dress made out of denim. Due to the ubiquitous existence of denim products, it could be insinuated with certitude that denim is a global phenomenon. This transition to a global entity occurred within a span of a decade during the early to middle 20th century. The dungaree represented the trials and tribulations of humans, consequently obscuring the lines of boundaries of all kinds (class, culture, gender, generation, or religion). Later the trials of Great Depression, which resulted in circumstances and events that encouraged the general public to assign blue jeans as stylistic and emblematic of versatility, which further fuelled the grow of the denim market.

Fast-forwarding to the present day, the global denim market is being primarily driven by a noteworthy shift in Asian retail clothing industry, an ever-expanding e-commerce sector, and rapid organization of the retail sector. Based on the type of products made of denim, the market is categorized into dresses, jackets and shirts, jeans, and others (tops and shorts). Out of the aforesaid categories, jeans viz. cropped, distressed, and rugged jeans occupied the maximum share of the denim market. Before all foregoing, the traditional blue jeans still at the acme of the denim market and are still being embraced across the world irrespective of the age.

From a regional perspective, the APAC denim market is expected to experience the fastest growth during the forecast period. This development is credited to the increasing availability of disposable income, expansion of working-class people, abundance of raw materials, and access to relatively cost-effective labor resources.  These factors are also accompanied by favorable governments’ policies of the emerging economies.

Distribution channel for denim clothes includes department stores, exclusive stores, hypermarkets and supermarkets, online stores, and specialty stores. Among these, the most common distribution channel is the specialty stores because they make a variety of brands available to consumers. Additionally, the online channel has emerged as the preferred means of sales for denim vendors, as it provides a wider room for customized denim products and subsequently attains client satisfaction. Benefit of e-commerce is also being leveraged by premium denim designers that has not only paved a way for driving revenue, but also acts as a platform for brand awareness.

The growth of denim market is faced with impediment from the growing preference of yoga pants and the incrementally global recognition of athleisure. However, the leading players in the market are increasingly engaging in collaboration with supply chain consultants to enhance their entire supply chain. Additionally, due to the environmentally hazardous process of producing denim products, the key players are increasingly transitioning to an effective and efficient means of regulating the inclusion of such chemicals. Further, they are also actively engaging in projects, which encourage the recycling of denim products.

Use of polyester in denim products is the key trend in the market. Raymond Ltd. and Arvind Ltd. are observing polyester as one of the best fiber to use as it provides durability and is abrasion-resistant.

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