#Global Sportswear Market

[businessresearchreportss]

How E-Commerce is Shaping the Sportswear Market

The digital revolution has swept across every industry, and sportswear is no exception. E-commerce is rapidly transforming the way consumers purchase athletic apparel and footwear, presenting both challenges and exciting opportunities for brands and retailers.

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Here's a closer look at how e-commerce is shaping the sportswear market:

Convenience Takes Center Stage:

Effortless Shopping: E-commerce platforms offer consumers the ultimate convenience of shopping from anywhere, anytime. With a few clicks, athletes can browse vast selections, compare prices, and have their purchases delivered directly to their doorstep. This ease of access has significantly increased online sportswear sales.

Global Reach: E-commerce transcends geographical boundaries. Brands can now reach a wider audience than ever before, selling directly to consumers across the globe. This opens doors to new markets and untapped customer segments.

A Treasure Trove of Information:

Product Transparency: E-commerce platforms allow for detailed product descriptions, high-resolution images, and customer reviews. This empowers consumers to make informed purchasing decisions based on features, materials, and user experiences.

Personalized Recommendations: Advanced algorithms can analyze past purchases and browsing behavior to suggest relevant products, creating a more personalized shopping experience. This can lead to increased customer satisfaction and loyalty.

A Level Playing Field for Brands:

Direct-to-Consumer (D2C) Revolution: E-commerce empowers brands to bypass traditional retail channels and sell directly to consumers. This allows for greater control over brand image, pricing strategies, and customer relationships.

Reduced Barriers to Entry: E-commerce platforms offer a lower barrier to entry for new sportswear brands. Startups can compete with established players by leveraging online marketplaces and social media marketing, creating a more dynamic and competitive market.

Challenges and Considerations:

The Showrooming Effect: Consumers might use online platforms to research and compare products before purchasing them at brick-and-mortar stores. Brands need to develop effective omnichannel strategies to bridge the online and offline shopping experience.

The Tactile Disconnect: Unlike physical stores, e-commerce lacks the ability for consumers to physically try on clothes before buying. Detailed size guides, clear return policies, and virtual try-on technology can help mitigate this challenge.

Building Brand Trust: In a crowded online marketplace, building trust with consumers is crucial. High-quality product images, user-generated content, and positive customer reviews can all contribute to establishing brand credibility.

The Future of E-commerce in Sportswear:

E-commerce is here to stay, and its influence on the sportswear market will continue to grow. Here are some potential future trends:

Rise of Augmented Reality (AR) and Virtual Reality (VR): AR and VR can provide consumers with immersive experiences, allowing them to virtually try on clothes or visualize how a product might perform during a workout.

Personalized Shopping Experiences: E-commerce will become even more personalized, with AI-powered chatbots providing real-time product recommendations and customer support.

Focus on Sustainability: Consumers are increasingly looking for sustainable brands. E-commerce platforms can play a role in promoting eco-conscious practices by highlighting brands with sustainable materials and production methods.

By embracing the opportunities presented by e-commerce and adapting to changing consumer behavior, sportswear brands can win in this dynamic and evolving digital landscape.

[priyankap0018]

Global Footwear Dryer Trends Report

The Apparel and Footwear Industry encompasses the design, manufacturing, and distribution of clothing and footwear. This dynamic sector reflects ever-changing fashion trends, technological advancements, and consumer preferences. From haute couture to everyday wear, this industry plays a pivotal role in global commerce, influencing style and self-expression across diverse cultures.

[kenresearch111]

Global Athleisure Market-Ken Research

Global Athleisure Market by Distribution Channel

The Global Athleisure Market is segmented by Distribution Channel into Hypermarket/Supermarket, Specialty Stores, Online Sales Channel, Others.

The online sales distribution channel segment held the largest share of the Global Athleisure Market in 2021.

With a dominant market share, the online distribution channel is likely to grow rapidly throughout the forecast period. The market's growth can be attributed to consumers buying more apparel through online distribution channels. Furthermore, the demand for athleisure is being fueled by the expansion of online e-commerce platforms. Additionally, the use of internet distribution platforms has expanded as a result of the COVID-19 pandemic.

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Competition Scenario in Global Athleisure Market

The Global Athleisure Market is highly competitive with ~300 players, including globally diversified players, regional players, and many country-niche players. Most of the country-niche players are the manufacturers of raw materials for Thermoplastic Polyurethane used in various end-user industries.

Regional players constitute ~30% of the total number of competitors, while country-niche players dominate representing ~50% of total competitors. Some of the major players in the market include 3M, BASF SE, Coim Group, Covestro AG, Huntsman International LLC, KURARAY CO., LTD., Tosoh among others.

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What is the Expected Future Outlook for the Overall Global Athleisure Market Across the globe?

The Global Athleisure Market was valued at USD ~billion in 2022 and is anticipated to reach USD ~billion by the end of 2028F, witnessing a CAGR of ~% during the forecast period 2022-2028F. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.

Global Athleisure Market is largely driven by an increase in consumer fitness and health consciousness, which is fueling the desire for stylish yet comfortable clothing.

In March 2022, Puma invented Nitro Foam, a lighter-weight, responsive foam created by using nitrogen. It also created a brand-new rubber outsole technology. The company launched five new models which include eternity, deviate, deviate elite, liberate, and velocity.

In March 2021, Kohl's introduced FLX, a private label athleisure range to increase sales of athletic and casual clothing from 20% to 30% of its overall company. FLX is size-inclusive and environmentally conscious, and it can be found in more than 300 Kohl's stores and online at Kohls.com.

In October 2022, footwear retail chain, Metro Brands saw its share price rise by 20% after signing a share purchase agreement to buy Cravatex Brands. The purchase was carried out to increase its footprint in the sports and athleisure market in India. Metro Brands will obtain Proline's exclusive rights through this acquisition, as well as FILA's sales and distribution rights in India across all formats, including Airport Stores, Distribution, Online Marketplaces, Exclusive Brand Stores, Multi Brand Stores, and Webstores.

The Global Athleisure Market is forecasted to continue a gradual growth that is witnessed during the forecast period. Key trends driving market expansion include an increase in consumer fitness and health consciousness, which is fueling the desire for stylish yet comfortable clothing. The market is highly competitive with ~400 participants concentrating on expansion strategies through product innovations as well as acquisitions and mergers.

For more insights on the market intelligence, refer to the link below

Global Athleisure Market

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[accio-victuuri]

wang yibo - WWD article on his appointment as Jimmy Choo’s global brand ambassador

WANG AND CHOO: Jimmy Choo has appointed Chinese actor, singer and motorcycle racer Wang Yibo as a global brand ambassador.

Sandra Choi, creative director at Jimmy Choo said: “Wang Yibo possesses a dynamic amount of talent; he’s a multidisciplined creative with an admirable work ethic. He embodies the essence of the Jimmy Choo man, confident and daring, with an inspiring zest for life.”

Feeling honored to join the Jimmy Choo family, Wang said he has always “admired the creativity and craftsmanship of the collections, which allow me to express my personality and style.”

Wang’s announcement was accompanied by a campaign shot in Shangai, in which he sports the Diamond Tote, the brand’s latest “It” bag, alongside footwear and accessories from the fall 2024 collection.

Wang started his career as a member of the K-pop boy band Uniq, and has gone on to become one of China‘s most marketable male stars with more than 40 million followers on Weibo. His name logs more than 280 billion impressions on Weibo, and 6.4 billion views on Xiaohongshu.

In his role as a global brand ambassador, Wang joins Chinese actress and singer Victoria Song and Mi-Yeon of the K-pop group (G)I-dle.

Wang also serves as a brand ambassador for Chanel, Loewe, Lacoste, Shu Uemura, Chinese sportswear giant Anta and Audi, among others.

source

[nmsc-market-pulse]

How Is Adidas AG Shaping the Shoe with Knitted Upper Market? Strategies, Innovations, and Developments

Introduction:

Adidas AG, a global leader in sportswear and footwear, is making substantial strides in the Shoe with Knitted Upper Market. Known for its commitment to innovation, sustainability, and performance, Adidas is leveraging its extensive expertise to revolutionize this sector.

This article explores how Adidas AG is influencing the market through strategic initiatives, emerging innovations, and recent developments in knitted upper footwear.

Download FREE Sample: https://www.nextmsc.com/shoe-with-knitted-upper-market/request-sample

1. Advanced Knitted Upper Technologies

A. Primeknit Technology

Adidas has pioneered the use of Primeknit technology in its knitted upper shoes, setting a new standard in the industry. Primeknit is a revolutionary knitting technique that integrates the upper material into a single, seamless piece.

Seamless Construction: Primeknit technology eliminates traditional stitching, resulting in a lightweight, flexible, and comfortable shoe. This seamless construction also enhances durability and reduces the potential for friction and irritation.

Custom Fit: The knit structure of Primeknit adapts to the wearer’s foot shape, providing a personalized fit and improved support.

Inquire before buying: https://www.nextmsc.com/shoe-with-knitted-upper-market/inquire-before-buying

B. Enhanced Performance Features

Adidas integrates advanced performance features into its knitted upper shoes to meet the demands of athletes and active consumers.

Breathability and Flexibility: The knitted upper design allows for superior breathability and flexibility, ensuring optimal comfort during high-intensity activities. The breathable fabric helps regulate temperature and wick moisture away from the foot.

Support and Cushioning: Adidas incorporates specialized cushioning systems and support structures into its knitted upper shoes, such as Boost and Bounce technologies, to enhance comfort and performance.

2. Commitment to Sustainability

A. Eco-Friendly Materials

Sustainability is a core focus for Adidas, and this commitment extends to its knitted upper shoes. The brand is actively working to reduce its environmental footprint by using eco-friendly materials and processes.

Parley for the Oceans: Adidas collaborates with Parley for the Oceans to create knitted upper shoes from recycled ocean plastic. This initiative helps address the global plastic waste crisis while promoting sustainability in footwear production.

Recycled and Organic Fibers: The brand is incorporating recycled polyester and organic cotton into its knitted uppers, reducing reliance on virgin materials and minimizing waste.

B. Sustainable Manufacturing Processes

Adidas is adopting sustainable manufacturing practices to further reduce its environmental impact.

Energy Efficiency: The company is investing in energy-efficient production technologies and renewable energy sources to minimize its carbon footprint.

Water Conservation: Adidas is implementing water-saving techniques in its manufacturing processes to reduce water consumption and pollution.

3. Innovations in Design and Aesthetics

A. Collaborations and Limited Editions

Adidas is known for its high-profile collaborations and limited-edition releases, which drive interest and excitement in the knitted upper shoe market.

Designer Partnerships: Collaborations with renowned designers and artists, such as Yohji Yamamoto and Stella McCartney, result in unique and highly sought-after knitted upper shoes that blend cutting-edge design with performance.

Seasonal Collections: Adidas regularly introduces seasonal collections featuring innovative designs and colorways, appealing to fashion-forward consumers.

B. Customization Options

Adidas offers customization options for its knitted upper shoes, allowing consumers to create personalized footwear that reflects their individual style.

Adidas Mi adidas: The Mi adidas platform enables customers to customize their knitted upper shoes with a variety of colors, patterns, and materials, providing a bespoke shopping experience.

3D-Printed Elements: The incorporation of 3D-printed elements in certain designs adds a layer of personalization and technological innovation to Adidas’ knitted upper shoes.

4. Expansion into New Markets

A. Global Reach

Adidas is expanding its presence in key international markets, driving growth for its knitted upper shoes.

Emerging Markets: The brand is targeting emerging markets in Asia-Pacific and Latin America, where increasing disposable income and growing interest in athletic and lifestyle footwear are fueling demand.

Retail Expansion: Adidas is opening new flagship stores and expanding its retail network globally to enhance accessibility and brand visibility.

B. E-Commerce and Digital Strategies

Adidas is leveraging e-commerce and digital platforms to reach a broader audience and drive sales.

Online Retail: The brand’s robust e-commerce platform allows consumers to shop for knitted upper shoes from anywhere in the world, providing a convenient and accessible shopping experience.

Digital Marketing: Adidas utilizes digital marketing strategies, including social media campaigns and influencer partnerships, to promote its knitted upper shoes and engage with customers.

5. Focus on Consumer Experience

A. Enhancing Comfort and Fit

Adidas prioritizes comfort and fit in its knitted upper shoes, ensuring that they meet the needs of active consumers.

Adaptive Fit Technologies: The brand is exploring adaptive fit technologies that adjust to the wearer’s foot shape and movement, providing a customized and supportive fit.

Ergonomic Design: Adidas incorporates ergonomic design principles into its knitted upper shoes to enhance comfort and reduce foot strain during prolonged wear.

B. Customer Feedback and Innovation

Adidas actively seeks customer feedback to drive innovation and improve its knitted upper shoes.

Consumer Insights: The brand collects and analyzes consumer feedback to understand preferences and identify areas for improvement in its footwear designs.

Iterative Design Process: Adidas uses insights from customer feedback to refine and enhance its knitted upper shoes, ensuring that they meet evolving consumer needs and expectations.

Conclusion

Adidas AG is at the forefront of innovation in the shoe with knitted upper market, leveraging advanced textile technologies, sustainable practices, and strategic market positioning to drive growth and enhance consumer experience. Through its Primeknit technology, commitment to sustainability, and focus on design and performance, Adidas is setting new standards for knitted upper shoes.

As the market continues to evolve, Adidas remains dedicated to pushing the boundaries of footwear design and technology, offering consumers cutting-edge products that combine style, functionality, and sustainability. With its global reach and commitment to innovation, Adidas is well-positioned to lead the way in the knitted upper shoe market and shape the future of footwear.

[kicksaddictny]

Nike to Lay Off 740 Employees at World Headquarters in Beaverton

Nike is set to lay off 740 employees at its world headquarters in Beaverton by June 28, as per a notice sent to state officials by the footwear and apparel giant. This decision comes as part of a broader restructuring effort announced in February, where Nike revealed its intention to reduce its global workforce by 2%. While the company did not specify the exact number of local cuts initially, it's now clear that around 1,600 jobs, including those from previous phases, will be affected.

Despite the workforce reduction, Nike remains focused on pursuing growth opportunities. According to Nike President and CEO John Donahoe, these strategic moves aim to position the company to capitalize on the increasing interest in sports, health, and wellness. Donahoe emphasized the importance of being proactive and leveraging the organization's strengths to seize potential areas of growth.

The restructuring follows Nike's announcement in December 2023 of a $2 billion cost-cutting and restructuring plan. This initiative, expected to incur significant pre-tax charges, underscores Nike's commitment to streamlining operations and optimizing resources to drive future success.

As Nike adapts to evolving market dynamics, it expresses gratitude for the contributions of all its employees. The company remains committed to maintaining its position as a global leader in the sportswear industry while navigating challenges and capitalizing on emerging opportunities.

[csrmagnovite24]

JOOTA HAI YEEZY🙂

In late 2022, Adidas, a global powerhouse in the realm of sportswear, found itself entangled in a web of controversy following its decision to sever ties with Kanye West due to his series of contentious remarks. This move ignited a multifaceted discussion around corporate social responsibility (CSR) and prompted a deeper exploration of the ethical considerations inherent in business partnerships.

The narrative surrounding Kanye West's departure from Adidas began with inflammatory statements, which escalated from provocative tweets to offensive interviews and podcasts, ultimately culminating in unsettling remarks involving an Adidas manager. The widespread condemnation that ensued left Adidas with no option but to publicly denounce West and terminate their longstanding collaboration. However, this action was just the beginning, as public scrutiny intensified, leading to a reassessment of Adidas' CSR practices.

Despite the termination of their partnership, Adidas' decision to continue selling existing Yeezy stock became a focal point of criticism. Critics argued that by doing so, Adidas was indirectly supporting West financially, thereby, contradicting their condemnation of his behaviour and calling into question the sincerity of their commitment to CSR principles. The ongoing sale of Yeezys was perceived by many as profiting from hate speech, potentially undermining Adidas' professed values of inclusivity and respect, particularly in the eyes of younger consumers who place great emphasis on a brand's ethical stance.

The discord between stakeholder expectations and corporate actions laid bare a fundamental disconnect between rhetoric and reality. This dissonance raised doubts about the authenticity of Adidas' CSR initiatives and underscored the importance of aligning stated values with tangible actions. Critics pointed out numerous inconsistencies between Adidas' professed values and their decision to continue selling Yeezys, fueling scepticism about the efficacy of their CSR efforts and casting doubt on the integrity of their corporate governance. This loss of trust translated into diminished brand loyalty, which could potentially impact sales and market share over the long term.

The fallout from the controversy prompted stakeholders to demand greater transparency and accountability from Adidas. There is a growing expectation for companies to not only articulate their CSR commitments but also to demonstrate tangible progress and accountability in fulfilling them. The Yeezy controversy served as a catalyst for a broader conversation about corporate ethics and the responsibilities of multinational corporations in navigating complex social issues.

Moreover, The Clean Clothes Campaign published a report in 2023 detailing the unfavourable working conditions in Adidas factories located in Vietnam and Cambodia. The report painted a terrible picture of the working conditions faced by employees, describing poor pay that did not keep up with living expenses, excessive overtime that went above the law, and hazardous workplaces without enough safety precautions. The research also highlighted issues with restricted freedom of association and challenges in organising unions, which further impeded employees' capacity to speak out for themselves. Similar complaints have also been voiced by other groups, such as the Worker Rights Consortium, in other Adidas supplier facilities, underlining structural issues with the company's supply chain.

In addition to worker rights, Adidas faces environmental challenges. Ecosystems and human health are at risk from the usage of microplastics, which are microscopic particles emitted from synthetic materials. While Adidas investigates natural alternatives and uses recycled plastic, detractors call for quicker action. Criticism is fueled by the industry's massive carbon impact, which includes Adidas' shipping and production. Ambitious targets aim to achieve carbon neutrality by 2050, but detractors question their relationships with high-emission businesses and say they lack specific measures.

As Adidas grapples with the fallout from the controversies, it faces a crucial decision regarding the fate of its remaining Yeezy inventory, ethical labour practices and strives for sustainability. The company must weigh the financial implications of selling the stock against the potential reputational damage and further community backlash that may result. This decision will not only shape Adidas' immediate response to the crisis but also have lasting implications for its corporate reputation and stakeholder relationships in the years to come.

TASK IN HAND

Imagine yourself as the CSR Head of Adidas, tasked with restoring the company's tarnished reputation. For the same come up with the following:

· Create a problem-solving product line with your assigned brand ambassador, prioritising sustainability, and a clear message for impact.

· Spearhead bold CSR initiatives for microplastic mitigation

· Revamping HR for ethical labour practices.

· Craft a resonant CSR campaign for brand reputation revival.

· Press Release

Deliverables

· PPT not more than 7 slides

· A press release

· Extra deliverables are appreciated

[notwiselybuttoowell]

It can often feel like you need a PhD in material science just to understand the textiles that appear on garment care labels. While natural fibres including wool and cotton are pretty easy to identify, synthetics such as polyester and viscose can be harder to decode.

Generally speaking, human-made materials fall into one of two categories: those derived from fossil fuels and those derived from chemically processed cellulose (the building block of plants).

Fossil fuel-based fibres

Polyester

Polyester is the most common fibre on the planet, making up over half of the overall fibre market. It is a type of plastic called polyethylene terephthalate or PET which is moulded into yarn then woven into a fabric.

Dr Georgia McCorkill, a fashion lecturer at RMIT, says fossil fuels are the basis of the chemicals that make PET, so from an environmental and sustainability standpoint, their origins are already problematic. Since plastic does not so much biodegrade as split into smaller and smaller pieces (it was only invented last century, so we can’t really know how long it will hang around), polyester is also problematic when it is washed, as it can shed microplastics into waterways and at the end of a garment’s life.

“In an ideal world [polyester] would exist in a closed-loop system where it would be perpetually melted down and reformed into new fabrics,” says McCorkill. “However the design, production and waste recovery systems required to make this a reality don’t exist.”

Recently, there has been a push towards recycled polyester – which uses plastic bottles as an input – instead of virgin resources. While recycled polyester has a lower carbon footprint than conventional polyester, it is not a perfect solution. Turning plastic bottles into new plastic bottles is more efficient than recycling them into polyester, and it can be done on a loop. Current methods for turning plastic into polyester at scale do not result in a material that can be recycled again post-use.

McCorkill says polyester is an extremely strong material and can be necessary in activewear, sportswear or outdoor gear. But, she says, “polyester can get very smelly over time and become unwearable”. This is because it clings to odour and stains, making them impossible to remove.

Nylon

Like polyester, nylon is also a plastic derived from fossil fuels but it is more expensive to make and therefore used less frequently. It makes up about 11% of the clothing fibre market. Since nylon is stretchier and stronger than polyester, it is often found in swimwear and yoga gear.

Manufacturing nylon releases nitrous oxide into the atmosphere, contributing to global heating, and because nylon is a plastic it won’t biodegrade. The founder of Cloth & Co, Caroline Poiner, suggests looking for recycled alternatives such as Econyl that are made with recovered waste products, including fishing lines and other waste pulled from the ocean.

Unlike recycled polyester, recycled nylon can be regenerated into new nylon more than once, provided it has not been blended with other fibre types.

Elastane

The other fossil fuel-based fibre you’ll often encounter on a garment care label is elastane (also called spandex or Lycra). It is commonly blended with other fibres to provide added stretch (it can expand and recover up to five times its own length).

This elasticity makes it similar to rubber. But while natural rubber or elastic is derived from trees, elastane is derived from polyurethane and will not biodegrade. While elastane’s capacity for stretch and recovery makes it very useful in athletic gear and underwear, when exposed to heat or too much strain, its elasticity will degrade over time.

Man-made cellulosic fibres

Viscose rayon is the umbrella term for fibres manufactured from cellulose, but as many fibres fall into this broad category, it can be very confusing. The list includes rayon, viscose, modal, lyocell, acetate, bamboo and cupro. Aside from cupro, which is made from cotton waste, all of these materials are derived from wood pulp.

Poiner warns that although bamboo and the like are often marketed on their eco credentials, it can be “comparable to synthetic fibres in its impact on the environment and also the health and wellbeing of workers."

Sourcing viscose rayon has historically been linked to deforestation, and even now the environmental not-for-profit Canopy estimates that of the 200m trees cut down each year to make viscose, at least half come from ancient or endangered forests. If you want to be sure these fabrics have been sustainably sourced, look for FSC or PEFC certifications.

The process of turning wood or cotton waste into a fabric “requires highly toxic chemicals in its production”, says Poiner, who notes some manufacturers choose factory sites where they can avoid strict health and safety regulations.

Less harmful cellulose fabrics are manufactured using a closed-loop system, that recovers and reuses toxic solvents. EcoVero and Tencel are types of lyocell, trademarked by fabric giant Lenzing, which are made using best practice pulp-sourcing and chemical management during the production process.

There are also exciting innovations in this space, with new types of viscose rayon made using agricultural, food or clothing waste as a source material instead of trees, however these are not yet widely available.

[9w1ft]

why do a lot of people, both swifties and gaylors who don't believe in kaylor, say that karlie baits kaylors for clout? idk she has been pretty big outside of taylor, and there are like, what, 100 of us? how is karlie profiting from a few kaylors interacting with her social media? for what it's worth, most celebrities' social media aren't active - both in terms of themselves and their fans - but they're still doing pretty fine. and karlie's lines of works and social circles are pretty different from taylor's, right?

(i also will point out that it is just as okay for taylor to reference karlie, other people, and other things like gaylorism in her music, her outfits, her social media, etc. as for karlie, she doesn't have a way of expressing herself outside of her outfits and social media. i really don't like how karlie gets villainized for doing certain things in a one-sided way...)

this one never ceases to perplex me. i don’t get it either. the basic argument that they make is that they believe the majority of karlie’s fans are also swifites, and so it benefits her financially (sometimes they will say it is necessary) for her to connect herself to taylor in order to maintain her business. which is just ridiculous.

the problem i have with this is that they just don’t understand how established and successful karlie is. karlie kloss is doing just fine on her own. she’s a household name—she’s our generation’s truest supermodel! the industry doesn’t have a bad word to say about her. she’s graced a gazillion magazine covers and she collaborates with big brands and big names in tech and fashion and entertainment. she’s been the face of a global jewelry brand, she’s the face of a perfume, she’s a global ambassador for a cosmetics brand, she has her own line of sportswear, she’s hosted several tv programs, she has collaborated on a wide range of products and services, and i could go on and on.

what’s more, the majority of the things that she does on social media or through her modeling that we kaylors consider to be signaling or flagging are things that are way too obscure for the average fan to pick up on. and i don’t think kaylors are a profitable bracket.. frankly i don’t think there are enough of us.. to make an impact on her bottom line. there are what, 50 of us on tumblr? and how many of these people allow themselves to buy stuff from her? and does all of the hate swifties specifically throw at her on social media contribute to her brand statement?

i honestly just think the majority of people that say all these things about her just haven’t used their brains, perhaps the ignorance is willful.

anyway whenever i get huffy about this stuff i like to reblog this post:

[self-learns]

Nike: Business Model, Canvas & SWOT Analysis

Introduction Nike is a globally recognized sportswear and athletic apparel brand that has captured the hearts of millions of people around the world. From professional athletes to fitness enthusiasts, Nike’s iconic swoosh logo has become a symbol of excellence, performance, and innovation. This article will delve into the world of Nike, exploring its history, business model, marketing…

[dippedanddripped]

When you hit the big 5-0, one celebration just doesn’t feel enough. Indeed, that’s the mentality that the team over at

Timberland

seem to have adopted, opting for a whole year’s worth of festivities around the 50th anniversary of its iconic 6-inch boot! Rather than parties, though, the global brand will be toasting its flagship footwear by way of a series of collaborations with a coterie of boundary-pushing creatives, spanning disciplines of art,

fashion

and design.

The news was announced today at Timberland’s campus in the heart of New Hampshire’s expansive – you guessed it – timberlands. Here, the brand unveiled Future73, a year-long initiative that sees six creatives put their distinct spin on the brand’s signature shoe:

Edison Chen

, Canadian-born Hong Kong actor-turned-creator and founder of streetwear and lifestyle brand

CLOT

;

Samuel Ross

, British designer and founder of

A-COLD-WALL*

;

Suzanne Oude Hengel

, Netherlands-based knit researcher and footwear innovator and founder of Knit In Motion;

Nina Chanel Abney

, Chicago-born, New York-based contemporary painter and artist;

Humberto Leon

, Los Angeles-based designer, retailer, creative director, restaurateur and co-founder of

Opening Ceremony

; and

Christopher Raeburn

, British designer and founder of his own responsible fashion label,

RAEBURN

.Working closely alongside Timberland’s design team, each was invited to reimagine the boot, drawing on the pioneering elements that have assured its icon status over the past half-century, and using their directional aesthetic sensibilities to propel it into the future. From Suzanne Oude Hengel’s incorporation of innovative knit techniques to Humberto Leon’s exaggerated chunky rubber soles and Christopher Raeburn’s wholly recyclable iteration, each proposes an irreverent, unexpected perspective on a boot that so many already know and love. ADVERTISEMENT

Samuel Ross' Future73 capsule

“From a cultural and historic standpoint, Timberland has always stood for craft, tension and durability,” mused Samuel Ross in a panel unpacking his Future73 capsule, which fused his yen for one-of-a-kind luxury sportswear with the American brand’s honed production capacities. “A-COLD-WALL tackles similar topics – we’ve always been interested in tensions, and the idea of recontextualising modern masculinity, which Timberland is an integral part of. That was a natural starting point, and from there, it was about trying not to repeat what Timberland had already produced – looking at how we could distort an icon, while also allowing it space to breathe.”It doesn’t all stop at the boot, though. In addition to the footwear offering, each Future73 designer has also created an accompanying clothing capsule – allowing for the holistic articulation of their respective creative visions – andthey’ve each created a second future-minded footwear design based on a Timberland silhouette of their choosing. “What an honour it has been to work alongside these amazing creative minds,” said Drieke Leenknegt, Chief Marketing Officer for Timberland. “Each has taken the Timberland Premium 6-inch boot and transformed it through the lens of their own bold innovation and design ethos, giving us a view of what the icon of the future might look like. It’s our legacy, with their vision, and together we’re forging new frontiers of boot culture.”

Needless to say, it’s all pretty damn exciting stuff, and the question that’s no doubt on your minds is: Where can I get my hands on it? Well, rather than spoil you by releasing all of these treats in one go, Timberland will be drip-feeding the Future73 releases between March and October of this year, with each capsule drop launched with a workshop-style event with the designers. The goodies themselves will then be available for purchase through Timberland, as well as through some of the most influential fashion and streetwear retailers worldwide. On your marks…

50 years ago, Timberland introduced its iconic “yellow boot,” officially known as the 6-Inch Boot these days. Though the company began as the Abington Shoe Company in 1952, the brand as we know it today was birthed in 1973 — the 6-Inch Boot was originally titled the “Timberland,” and it was so popular that the Abington Shoe Company decided to rename itself Timberland after its most popular product. Fast-forward a half-decade, and Timberland is a purveyor of some of the most iconic boots in the world of street culture today: besides the 6-Inch Boot, there’s the “40 Below” Boot, the Euro Hiker, the Field Boot and many more.

So how are they celebrating 50 years? By inviting a half-dozen world-class creatives to push their most iconic products in a fresh direction as part of a new Future 73 initiative. Timberland has tapped CLOT founder Edison Chen, A-COLD-WALL*founder Samuel Ross, fine artist Nina Chanel Abney, Opening Ceremony founder Humberto Leon, textile designer Suzanne Oude Hengel and designer/sustainability advocate/longtime partner Christopher Raeburn to give some of their most iconic styles a fresh spin, all of which were on display at the Future73 kickoff event at Timberland’s headquarters in Stratham, New Hampshire.

Timberland

Chen’s collaboration continues CLOT’s long-running mission of bridging Eastern and Western cultures with ancient Chinese script, tiger-inspired details and more across fully circular footwear and eco-friendly apparel. Samuel Ross’ creations show his knack for refined minimalism, adding by reducing. Nina Chanel Abney’s unique perspective on fine art and easygoing nature are on display across her footwear and apparel offerings. “I’m a footwear designer now!” she exclaimed with a laugh when discussing the parallels between her art practice and her steps into the footwear world.

Leon’s footwear designs play with proportion, exaggerating the most notable elements of the 6-Inch boot, while his apparel offers a unique take on modular function. Hengel’s knit creations offer beautiful tone and texture, exploring how far the scope of Timberland’s products can be expanded by completely changing their materials. And Raeburn continues his experimentation with found materials, noting that his designs drew from unique technical fabrics he found at a military surplus store and that he tried to imagine what the next 50 years would look like for Timberland while creating his products as well.

“Legacy is so important when you have an actual connection with a product,” Samuel Ross told Hypebeast at the Future73 launch event. “You feel like there’s even more responsibility there when you grew up loving something and you get a chance to create your own take on it.” Ross wasn’t the only designer to mention his personal connection to — and excitement around — working on Timberland’s icons. “This was a bucket list project for me,” said Nina Chanel Abney. “Coming in with a fresh perspective and reworking something as iconic as the 6-Inch Classic is a rare thing.”

“How do we take a piece of pop culture iconography and push it into the future?” – Humberto Leon

The Future73 collective’s footwear and apparel designs will roll out over the course of 2023, with exact release dates and further info to be announced in the coming weeks. It’s an undeniably massive project, one that’s equal parts past, present and future, and the partners were all on board with the task at hand. “How do we take a piece of pop culture iconography and push it into the future?” Humberto Leon said, recalling his design ethos when working on his collaboration. “I’ve been working with Timberland for almost 15 years, and there’s still so much to explore.”

And exploring is exactly what this initiative is about.

[timesofinnovation]

Athletic wear giant Adidas and fashion house Thom Browne resumed their legal battle on Wednesday, with London’s High Court hearing the latest round of a global dispute focused on their competing striped trademarks. New York designer Thom Browne, who regularly uses a four-bar stripe pattern, sued Adidas in London in 2021 to revoke several trademarks featuring Adidas’ iconic three-stripe motif. Thom Browne, which changed from a three-bar pattern in 2007 after Adidas complained, argues Adidas is effectively trying to establish a monopoly on the use of stripes on clothes. Adidas, however, is countersuing Thom Browne for allegedly infringing its trademarks by selling leisure and sportswear featuring four stripes, accusing it of exploiting Adidas’ reputation and brand image. The two companies have previously faced off in the United States, where a jury rejected Adidas’ trademark lawsuit last year, a decision upheld on appeal in May. Thom Browne is also bringing separate trademark litigation against Adidas in the Netherlands and at the European Union Intellectual Property Office. With its eponymous founder watching on in court, Thom Browne’s lawyer Philip Roberts said that Adidas had used certain trademarks as “Trojan horses” to prevent the use of stripes on other companies’ products. Roberts added in court filings that “the breadth of Adidas’ asserted monopoly threatens the basic freedom of fashion designers to design clothing in the manner they wish.” But Adidas’ lawyer Charlotte May said in court filings that Thom Browne’s 2020 launch of a sportswear range was a tipping point which “strikes at the heart of the Adidas business.” She pointed to a collaboration with NBA star LeBron James and a partnership with Spanish soccer team Barcelona, when Adidas-sponsored player Lionel Messi was at the club, as evidence that “Thom Browne intend to continue their encroachment into sportswear and sports marketing.” The trial is expected to conclude next week.

[priyankap0018]

Worldwide Steps in Canva Style

The dynamic landscape of the Apparel and Footwear Market Analysis through comprehensive method. Uncover trends, consumer preferences, and market dynamics shaping the industry. Gain strategic insights to navigate the competitive market, understand emerging opportunities, and make informed decisions. Stay ahead in the ever-evolving world of fashion and footwear with this insightful market analysis.

[stillvolltshirts-blog]

T Shirt Manufacturers India

T shirt Manufacturers in India: Masters of Quality and Innovation  India is a global leader in apparel manufacturing, with t shirt manufacturers in India known for delivering exceptional quality and precision. Combining state-of-the-art technology with skilled craftsmanship, Indian manufacturers produce a wide variety of t shirts that meet international standards. Their expertise and focus on innovation make India a preferred destination for businesses seeking reliable and top-quality t shirt production.

Wide Range of T shirt Products  A trusted t shirt manufacturer in India offers an extensive product range, including basic t shirts, polo shirts, printed tees, and sportswear. Whether for casual wear, corporate branding, or promotional events, Indian manufacturers deliver a variety of styles and designs that cater to diverse market needs. Every product is crafted to ensure maximum comfort, durability, and style.

High-Quality Materials and GSM Options  Indian t shirt manufacturers use premium materials like 100% cotton, polyester blends, and eco-friendly fabrics to create durable and comfortable products. With a range of GSM (grams per square meter) options, from lightweight 120 GSM to heavier 220 GSM, they provide choices to suit different needs, whether for everyday wear or premium quality t shirts.

Customizable Solutions for Unique Branding  Customization is a standout feature of any leading t shirt company in India, offering personalized solutions such as fabric choice, colors, and printing techniques like screen printing, embroidery, and sublimation. These tailored options allow businesses to create unique t shirts that represent their brand identity while maintaining high standards of quality and craftsmanship.

#tshirtmanufacturersindia  #tshirtsuppliersindia  #tshirtmanufacturerinindia #tshirtsuppliersinindia  #tshirtmanufacturerindia #tshirtexportersinIndia  #tshirtmanufacturersinindia

[tmr-blogs2]

Growth Projections and Trends in the Hybrid Textile Industry: 2024-2034

Hybrid textiles are advanced materials that blend different fibers or fabric types to achieve superior characteristics. These textiles are known for their enhanced strength, durability, flexibility, and resistance to environmental factors. Industries such as automotive, aerospace, defense, sportswear, and medical are adopting hybrid textiles to meet their high-performance material needs. The market for hybrid textiles is projected to witness substantial growth due to increasing demand for lightweight and strong materials.

The hybrid textile market is expected to grow significantly from 2024 to 2034. This growth is driven by advancements in fiber technologies and rising demand for multifunctional textiles across various industries. The global Hybrid Textile industry, valued at US$ 316.6 million in 2023, is projected to grow at a CAGR of 8.0%, reaching US$ 738.1 million by 2034.

For More Details, Request for a Sample of this Research Report: https://www.transparencymarketresearch.com/hybrid-textile-market.html

Market Segmentation

The hybrid textile market can be segmented as follows:

By Service Type:

Fabric Development

Weaving

Knitting

Coating and Laminating

By Sourcing Type:

Natural Fiber Blends (cotton, wool, silk)

Synthetic Fiber Blends (polyester, nylon, spandex)

Composite Fiber Blends (carbon, glass, aramid)

By Application:

Automotive

Aerospace

Medical

Sportswear and Protective Clothing

Defense

By Industry Vertical:

Transportation

Healthcare

Industrial

Consumer Goods

Defense and Aerospace

By Region:

North America

Europe

Asia-Pacific

Latin America

Middle East & Africa

Regional Analysis

North America: Dominates the market with its mature automotive and aerospace industries driving demand for hybrid textiles. The U.S. leads in research and development of high-performance fibers.

Europe: Focuses on sustainability and technological advancements in automotive and medical sectors, which are key factors for growth. Countries like Germany and France are pioneers in adopting hybrid textile solutions.

Asia-Pacific: Expected to witness the highest growth, driven by expanding automotive, construction, and sports sectors in countries such as China, India, and Japan.

Latin America and Middle East & Africa: These regions are still developing but have significant potential, especially with the growing industrial sectors in Brazil, South Africa, and GCC nations.

Market Drivers and Challenges

Drivers:

Growing demand for lightweight and durable materials in automotive and aerospace industries.

Increasing use of hybrid textiles in sportswear and medical applications due to their performance-enhancing characteristics.

Advancements in fiber technology, leading to the production of cost-effective and high-performance textiles.

Challenges:

High production costs associated with advanced hybrid textiles.

Complex manufacturing processes, requiring skilled labor and specialized machinery.

Limited awareness in some developing regions regarding the benefits of hybrid textiles.

Market Trends

Growing focus on sustainable materials and eco-friendly production processes in hybrid textiles, with an emphasis on using recycled fibers.

Increased demand for smart textiles that integrate sensors and electronic components for applications in sports, healthcare, and military sectors.

Development of bio-based hybrid textiles, combining natural and synthetic fibers to reduce environmental impact without compromising performance.

Future Outlook

The hybrid textile market is poised for sustained growth over the next decade. Innovations in fiber blending technologies and increasing applications in diverse sectors will fuel demand. By 2034, hybrid textiles are expected to play a crucial role in industries focused on reducing weight, improving strength, and enhancing sustainability.

Key Market Study Points

Assessment of growing demand in automotive and aerospace sectors.

Analysis of advancements in smart textiles and bio-based materials.

Regional growth trends, particularly in Asia-Pacific and Europe.

Future potential of sustainable production techniques and their impact on market dynamics.

Buy this Premium Research Report: https://www.transparencymarketresearch.com/checkout.php?rep_id=86369&ltype=S

Competitive Landscape

The hybrid textile market features a mix of global and regional players, with companies focusing on product innovation, partnerships, and expanding manufacturing capacities. Key players in the market include:

Teijin Limited

Toray Industries Inc.

Koninklijke Ten Cate BV

Gurit Holding AG

Hexcel Corporation

These companies are investing in research and development to create advanced hybrid textile products and maintain a competitive edge.

Recent Developments

Several market players are exploring sustainable fibers and recyclable materials, aiming to align with environmental regulations.

The rise of customized textiles for specific industry applications has led to collaborations between textile manufacturers and industry players, particularly in aerospace and defense sectors.

Ongoing advancements in digital fabric development technologies are expected to streamline production and reduce costs.

About Transparency Market Research

Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyses information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

Contact:

Transparency Market Research Inc.

CORPORATE HEADQUARTER DOWNTOWN,

1000 N. West Street,

Suite 1200, Wilmington, Delaware 19801 USA

Tel: +1-518-618-1030

USA – Canada Toll Free: 866-552-3453

Website: https://www.transparencymarketresearch.com 

[standspro1]

IWA OutdoorClassics Nuremberg 2025: The largest international exhibition dedicated to the hunting and target sports industry

IWA OutdoorClassics is the world’s most prestigious hunting and sports fair. Participants showcase their tools and equipment, clothes, and outdoor gear. This year’s IWA OutdoorClassics Nuremberg 2025 will be held in Nuremberg from February 27 to March 2, 2025. It will be celebrating its 50th anniversary.

One of the unique aspects of the event is its international-orientated nature, which allows attendees and exhibitors to form global networks and develop relations with businesses.

IWA OutdoorClassics 2025 Nuremberg will not just be a venue for the introduction of new products. Still, they will also be an important factor in the development of markets and trends in the industry. More than 1500 exhibitors will exhibit the most recent gear, sportswear, and hunting equipment during IWA OutdoorClassics 2025 Nuremberg. International vendors will also display their top-quality firearms and outdoor equipment.

The most important things you need to know concerning IWA OutdoorClassics Nuremberg 2025

The IWA OutdoorClassics 2025 in Germany will provide attendees with an idea of the latest trends and developments that will propel the market to the next level. The process of how manufacturers translate the most cutting-edge technology into revolutionary industrial products is highlighted in more than 10 distinct sections. Highlights include:

Manufacturing, manufacturing of firearms, accessories for firearms, and manufacturing Safety of firearms

Ammunition and packaging for sports and hunting

Electronics & Electricity

Steel

Shooting sports equipment

Equipment for hunting

Self-defense with firearms

Electronics and optronics

Tools, tools for work

Information on business and other issues for defense and civilian officials

Categories include:

1.Gun Accessories & Accessories,

2.Gun Safes,

3.Ammo,

4.Hunting & Sporting Goods,

5.Optical/Outdoor Electronics,

6.Gear,

7.Clothing, accessories and more.

They will also be seen in the equipment used by the military and civilians. IWA OutdoorClassics Nuremberg 2025 will be the biggest gathering of shooting and hunting equipment makers and dealers. Around 41,000 trade attendees are expected to attend, making it the ideal time to go to this year’s IWA OutdoorClassics 2025 Nuremberg.

Don’t miss the chance to present your products, meet with industry experts, and acquire valuable information regarding the future of shooting, hunting, and all things outdoors. Participate in IWA OutdoorClassics 2025 in Nuremberg and help us create the next chapter for the safety and outdoor industry.

Benefits of Participating in IWA OutdoorClassics Nuremberg 2025

IWA OutdoorClassics is a worldwide event that examines photos, participates in sports activities, utilizes equipment for outdoor sports, and utilizes security applications that are safe for civilians.

Additional hunting add-ons or gadgets for private security The exchange truthful provides top-quality, first-class weapons and products that are of international style from all over the world.

The first-rate-acknowledged producers and buyers from the world meet right here to speak about new improvements and offerings in the sector.

More than 1500 exhibitors from the civil and reliable historical past are scheduled to be waiting for the show.

Attendees will benefit from top-quality offers in the marketplace, increase their customer reach, and get custom-designed solutions that meet their requirements.

IWA OutdoorClassics 2025 Nuremberg IWA OutdoorClassics 2025 Nuremberg will include a broad array of products and services provided by both international and countrywide exhibitors. The services offered will include reviewing guns and taking photos of add-ons for sports activities and an array of outdoor equipment. This makes the IWA OutdoorClassics 2025 event in Nuremberg an ideal gathering place for experts from these fields, which reflect current trends and advancements.

If you’re planning to attend IWA OutdoorClassics 2025 in Germany, choose Stands Pro as your stand-builder for exhibitions in Nuremberg. We can provide you with complete assistance for everything from setting up and storage for stands, and we ensure that our customers have a smooth experience during exhibitions.

Organiser: IWA OutdoorClassics is organized by NürnbergMesse GmbH, a leading exhibition organizer known for hosting international trade fairs across various industries.

Exhibitor Profile: IWA OutdoorClassics attracts exhibitors from the outdoor, hunting, shooting sports, and security sectors, including:

Firearms Manufacturers: Leading manufacturers of firearms, rifles, shotguns, pistols, and ammunition presenting their latest products, innovations, and accessories.

Outdoor Gear and Equipment Suppliers: Suppliers of outdoor gear, camping equipment, hiking gear, survival gear, and outdoor clothing, showcasing their product ranges and innovations.

Hunting and Shooting Sports Equipment Providers: Providers of hunting gear, shooting accessories, archery equipment, optics, scopes, and firearms-related technology and equipment.

Law Enforcement and Security Products: Companies offering law enforcement equipment, tactical gear, body armor, security systems, and personal protection products for professionals in the security sector.

Outdoor Lifestyle and Adventure Brands: Brands focusing on outdoor lifestyle products, adventure travel, outdoor cooking, off-road vehicles, and outdoor leisure activities.

Why Attend the Show:

Product Showcase: Explore a wide range of outdoor, hunting, shooting sports, and security products from leading industry suppliers, gaining insights into the latest trends and innovations in the outdoor sector.

Networking Opportunities: Connect with industry professionals, distributors, retailers, and outdoor enthusiasts from around the world, fostering collaborations, partnerships, and business opportunities.

Technical Insights: Attend seminars, workshops, and technical sessions featuring industry experts and professionals discussing topics such as firearms technology, outdoor equipment, hunting strategies, and shooting sports techniques.

Market Trends: Gain valuable market insights into consumer preferences, market trends, and regulatory developments affecting the outdoor, hunting, and shooting sports industry, helping businesses make informed decisions.

International Platform: IWA OutdoorClassics provides an international platform for companies to showcase their products and innovations, attracting visitors and exhibitors from diverse geographic regions, and facilitating global business connections.

Organiser Website Link for More Info: For more information about IWA OutdoorClassics 2025, including registration details, exhibitor information, and the event program, please visit the official website: IWA OutdoorClassics

In summary, IWA OutdoorClassics 2025 is a premier event for professionals, enthusiasts, and businesses in the outdoor, hunting, shooting sports, and security sectors, offering valuable networking opportunities, product showcases, technical insights, and market intelligence for all attendees.