#Automated Letter Generation with Merge Fields | Explore Tumblr posts and blogs

apitoautomatemails · 7 days ago

Text

Integrating Direct Mail API with Your CRM: A Step-by-Step Guide

In an era of omnichannel marketing, integrating direct mail with your CRM system allows your business to deliver personalized, tangible messages at scale. By connecting a Direct Mail API to your CRM, you can automate print campaigns just like emails—triggered, tracked, and customized. This step-by-step guide will walk you through the integration process, benefits, and best practices for using a Direct Mail API with CRMs like Salesforce, HubSpot, Zoho, and more.

Why Integrate Direct Mail with Your CRM?

Automation at Scale: Trigger direct mail campaigns based on customer behavior or data changes.

Improved Personalization: Use CRM data (name, address, preferences) to generate tailored mailers.

Increased Engagement: Physical mail cuts through digital clutter and boosts response rates.

Enhanced Campaign Tracking: APIs allow real-time tracking and analytics.

Sales Alignment: Automatically send follow-up letters or postcards based on pipeline stages.

Step-by-Step Integration Guide

Step 1: Choose the Right Direct Mail API

Before integration, evaluate key features:

API documentation quality

CRM compatibility

Webhook support

Print and mail services (postcards, letters, checks, etc.)

Real-time tracking

GDPR/CCPA compliance

Popular APIs:

Lob

PostGrid

Click2Mail

Postalytics

Sendoso (via Zapier)

Step 2: Map CRM Data Fields

Identify which CRM fields will be used for your direct mail campaigns:

Contact name and address

Segmentation tags

Trigger events (e.g., new signup, abandoned cart)

Custom attributes (e.g., subscription plan, purchase value)

Step 3: Connect CRM to the API

Use native integrations, middleware (like Zapier/Make), or custom scripts.

Examples:

Salesforce + Lob API: Use Apex code or a Zapier connection.

HubSpot + PostGrid: Integrate via webhook triggers.

Zoho CRM + Postalytics: Use Zoho Flow for automation.

Step 4: Design Your Direct Mail Template

Use HTML templates or drag-and-drop editors from the API provider. Leverage:

Merge tags (e.g., {{first_name}})

QR codes or personalized URLs (PURLs)

Brand-compliant visuals

Step 5: Test Your Workflow

Test with internal contact data

Review print previews

Check webhook responses

Track delivery and event logs via API dashboard

Step 6: Launch and Monitor Campaigns

Once tested:

Schedule or trigger live campaigns

Monitor open, delivery, and response metrics

Adjust templates based on performance

Best Practices for CRM + Direct Mail API Integration

Ensure Address Validation: Use an address verification API before sending.

Segmentation is Key: Create micro-targeted segments.

Compliance First: Use secure, compliant systems to handle personal data.

A/B Testing: Experiment with designs, messages, and offers.

Post-campaign Analysis: Sync back response data to your CRM.

Use Cases by CRM Type

Salesforce: Trigger renewal letters for subscription products.

HubSpot: Follow up with direct mail postcards after email bounces.

Zoho: Send loyalty mailers to high-LTV customers.

Pipedrive: Auto-send printed thank-you notes after deals close.

Conclusion

Integrating your CRM with a Direct Mail API enables a new level of offline automation that’s timely, relevant, and measurable. With the right setup, businesses can bridge the digital-physical gap and create memorable customer experiences at scale.

youtube

SITES WE SUPPORT

API To Automate Mails – Wix

#directmails #Youtube

0 notes

dubaimovies · 5 months ago

Text

Best Job Consultant in Dubai, UAE

We Find Jobs | Your Trusted Partner for Professional CV and Resume Writing

For over a decade, We Find Jobs has supported more than 5,000 clients across the UAE, delivering expertly crafted CVs and resumes, cover letters, LinkedIn profiles, career guidance, and interview coaching. As the leading CV writing service in Dubai, we are committed to helping clients achieve exceptional career outcomes and secure their dream roles.

Our internationally recognized CV format is strategically designed to present critical information in a concise and impactful manner. Employers and recruiters, often overwhelmed by a flood of applications, need a CV that immediately captures their attention. Our unique approach merges the brevity of modern CV styles with the comprehensiveness of traditional formats. The result? A professional document tailored to meet the expectations of both local and global recruiters.

In a competitive job market where hiring managers spend just 60 seconds reviewing CVs, our expertly written CVs and resumes consistently stand out. With extensive expertise in recruitment, human resources, and talent acquisition, our team ensures your CV showcases the strengths and achievements needed to secure interviews. Whether you're an entry-level job seeker or an experienced executive, our bespoke services are designed to propel you toward career success.

Tailored CVs Designed for Maximum Impact

Our CVs are meticulously crafted from scratch, ensuring they align perfectly with your professional goals. By integrating industry-relevant keywords and adhering to the latest formatting trends, we create documents that are optimized for Applicant Tracking Systems (ATS) and highly compatible with job portals. Delivered within two working days, your new CV is guaranteed to make a strong impression.

Our team of professional CV writers, composed of native English speakers with at least a decade of UAE experience, excels in positioning your skills and achievements for maximum visibility. From initial consultation to final delivery, we ensure your CV reflects your unique career journey, giving you a competitive edge in the UAE job market.

Proven Methods for Career Success

Harnessing the latest CV-writing techniques, our experts craft documents that pass ATS screenings while highlighting your career milestones, expertise, and aspirations. This approach not only boosts your chances of securing interviews but also enhances your confidence during the job search process. With over 15 years of experience in the UAE market, we have successfully assisted countless professionals in achieving their career goals.

From entry-level roles to C-suite positions, our services cater to diverse industries and career levels. Our professional CV writing packages are tailored to meet individual needs, ensuring every client receives a personalized solution.

Unmatched Expertise Across Industries

Our distinguished team of British CV writers comprises HR experts, recruiters, hiring managers, and UAE market specialists. Unlike other services, we operate exclusively in-house, ensuring consistent quality and a deep understanding of the regional job market. We cater to over 120 industries, including:

Corporate Leadership: Presidents, CEOs, CFOs, General Managers, and Executive Directors.

Professional Services: Finance, Legal, IT, Telecommunications, and Engineering.

Specialized Sectors: Oil & Gas, Government, Healthcare, Aviation, and more.

Creative Fields: Advertising, Television, Hospitality, and Entertainment.

Our services extend to international requirements, providing CVs optimized for immigration and work visa applications in countries like Canada, the USA, Australia, and the UK.

Why Choose We Find Jobs?

Tailored Solutions: Each CV is customized to align with your career objectives and industry standards.

ATS Optimization: We incorporate relevant keywords to ensure your CV passes automated screening systems.

Experienced Writers: Our team consists of native English-speaking professionals with extensive UAE expertise.

Comprehensive Services: From entry-level to executive roles, we deliver bespoke solutions for all career stages.

Proven Success: Our tried-and-tested writing techniques guarantee better results in the competitive job market.

By choosing We Find Jobs, you’re investing in a professional team dedicated to showcasing your full potential. Whether you're advancing your career locally or exploring international opportunities, our expertly crafted CVs and resumes will help you stand out from the competition.

Get Started Today

Securing your dream job begins with a professional, high-impact CV. Contact us today to learn more about our CV writing services and take the first step toward career success. Let us help you make a lasting impression and achieve your professional aspirations.

#top cv writers in dubai uae #dubai cv writers #best cv writers in dubai uae

0 notes

wefindjobsuae · 5 months ago

Text

Professional CV Distribution in Dubai, UAE

We Find Jobs | Your Trusted Partner for Professional CV and Resume Writing

Tailored CVs Designed for Maximum Impact

Proven Methods for Career Success

Unmatched Expertise Across Industries

Corporate Leadership: Presidents, CEOs, CFOs, General Managers, and Executive Directors.

Professional Services: Finance, Legal, IT, Telecommunications, and Engineering.

Specialized Sectors: Oil & Gas, Government, Healthcare, Aviation, and more.

Creative Fields: Advertising, Television, Hospitality, and Entertainment.

Our services extend to international requirements, providing CVs optimized for immigration and work visa applications in countries like Canada, the USA, Australia, and the UK.

Why Choose We Find Jobs?

Tailored Solutions: Each CV is customized to align with your career objectives and industry standards.

ATS Optimization: We incorporate relevant keywords to ensure your CV passes automated screening systems.

Experienced Writers: Our team consists of native English-speaking professionals with extensive UAE expertise.

Comprehensive Services: From entry-level to executive roles, we deliver bespoke solutions for all career stages.

Proven Success: Our tried-and-tested writing techniques guarantee better results in the competitive job market.

Get Started Today

#cv writing #uae cv writers #uae jobs #dubai cv writers #uae cv writing #cv writing in uae #dubai best cv writers #best cv writers in dubai #dubai jobs

0 notes

topwebdesigndubai · 5 months ago

Text

Top CV Writing in Dubai, UAE

We Find Jobs | Your Trusted Partner for Professional CV and Resume Writing

Tailored CVs Designed for Maximum Impact

Proven Methods for Career Success

Unmatched Expertise Across Industries

Corporate Leadership: Presidents, CEOs, CFOs, General Managers, and Executive Directors.

Professional Services: Finance, Legal, IT, Telecommunications, and Engineering.

Specialized Sectors: Oil & Gas, Government, Healthcare, Aviation, and more.

Creative Fields: Advertising, Television, Hospitality, and Entertainment.

Our services extend to international requirements, providing CVs optimized for immigration and work visa applications in countries like Canada, the USA, Australia, and the UK.

Why Choose We Find Jobs?

Tailored Solutions: Each CV is customized to align with your career objectives and industry standards.

ATS Optimization: We incorporate relevant keywords to ensure your CV passes automated screening systems.

Experienced Writers: Our team consists of native English-speaking professionals with extensive UAE expertise.

Comprehensive Services: From entry-level to executive roles, we deliver bespoke solutions for all career stages.

Proven Success: Our tried-and-tested writing techniques guarantee better results in the competitive job market.

Get Started Today

#best cv writing in dubai uae #top cv writers in dubai uae

0 notes

apiprintmaildoc · 1 year ago

Text

Print Mail API: Features

A Print Mail API, also known as a Printing and Mailing API, is a software interface that allows developers to integrate printing and mailing functionalities into their applications or systems programmatically. These APIs provide a streamlined way to automate the process of generating, printing, and mailing physical documents, such as letters, postcards, invoices, statements, and marketing materials. Below are some key features and capabilities typically offered by Print Mail APIs:

1. Document Generation: Print Mail APIs enable developers to generate documents dynamically using templates or data sources. Developers can define document templates with placeholders for variable data, such as recipient information, personalized messages, or transaction details. The API can then merge the template with data from external sources, databases, or user inputs to generate customized documents on the fly.

2. Template Management: These APIs often include features for managing document templates, allowing developers to create, edit, and store templates for various types of documents. Template management functionalities may include version control, template libraries, and the ability to preview templates before generating documents.

3. Variable Data Printing (VDP): Variable Data Printing (VDP) capabilities enable the customization of printed documents with variable text, images, or graphics based on recipient data. Print Mail APIs support merging variable data fields into document templates to create personalized versions for each recipient. VDP enhances the effectiveness of printed materials by tailoring content to individual recipients.

4. Address Verification and Correction: To ensure accurate delivery of printed documents, Print Mail APIs often integrate address verification and correction services. These features validate recipient addresses against postal databases and correct any formatting errors or discrepancies. Address verification helps minimize undeliverable mail and reduces costs associated with returned or lost mail.

5. Print Production Management: Print Mail APIs streamline the print production process by automating tasks such as print job submission, queue management, and status tracking. Developers can use the API to submit print jobs to designated print facilities or vendors, monitor job progress in real-time, and retrieve status updates, such as printing, processing, and mailing.

6. Postage Calculation and Optimization: These APIs may offer postage calculation and optimization features to estimate postage costs accurately and select the most cost-effective mailing options. Developers can specify mailing parameters such as delivery speed, mail class, and destination to calculate postage rates dynamically. Postage optimization helps minimize mailing costs and maximize postal discounts.

7. Batch Processing and Bulk Mailing: Print Mail APIs support batch processing and bulk mailing functionalities, enabling developers to send large volumes of documents efficiently. Batch processing capabilities allow developers to submit multiple print jobs simultaneously, while bulk mailing features facilitate the consolidation of documents for postage discounts and streamlined delivery.

8. Integration with Postal Services: Integration with postal services and shipping carriers allows developers to leverage postal networks for document delivery. Print Mail APIs may offer integration with national postal services, such as USPS, Royal Mail, Canada Post, or private carriers like FedEx and UPS. Developers can use these integrations to access postal rates, track shipments, and facilitate document delivery.

9. Security and Compliance: Print Mail APIs prioritize security and compliance with data protection regulations, privacy standards, and industry requirements. These APIs often support encryption, authentication, and access control mechanisms to safeguard sensitive information during document generation, printing, and mailing. Compliance features ensure adherence to regulations such as GDPR, HIPAA, and PCI DSS.

10. Reporting and Analytics: Reporting and analytics functionalities provide insights into print and mail activities, performance metrics, and cost analysis. Print Mail APIs may offer reporting dashboards, analytics tools, and customizable reports to track key metrics such as print volume, mailing costs, delivery rates, and ROI. These insights help businesses optimize their print and mail strategies and make data-driven decisions.

11. Customization and Branding: Print Mail APIs allow developers to customize documents with branding elements such as logos, colors, and fonts to align with the organization's brand identity. Developers can tailor the appearance and layout of printed materials to reinforce brand recognition and consistency across communications.

12. Scalability and Reliability: Scalability and reliability are essential features of Print Mail APIs, ensuring the ability to handle high volumes of document processing and delivery without downtime or performance degradation. These APIs are designed to scale horizontally to accommodate growing demand and maintain robustness under heavy workloads.

In summary, Print Mail APIs offer a comprehensive set of features and capabilities to automate and streamline the printing and mailing of physical documents. From document generation and template management to address verification, postage optimization, and reporting, these APIs empower developers to integrate print and mail functionalities seamlessly into their applications and workflows, enhancing efficiency, accuracy, and cost-effectiveness.

youtube

SITES WE SUPPORT

Print Mail Documents & Postcards – Wix

SOCIAL LINKS

Facebook

Twitter

Instagram

#Youtube

0 notes

whatispostcardapi · 2 years ago

Text

Send Postcard API

Send postcard api is an API for direct mail printing and delivery. Send connects to your CRM or marketing software, automates offline communications based on triggers, and supports dynamic personalization for postcards, letters, and other types of mail. Other features include document rendering, contact management, and more.

Postcards are a great to generate leads and re-engage existing ones. They are unobtrusive, eye-catching, and grab people’s attention when they’re delivered to mailboxes. Use our postcards API to automate your lead generation and follow-up processes, as well as re-engage customers by sending them thank you postcards or other appreciation direct mail.

Mailchimp’s postcard campaigns allow you to send printed messages that recipients can hold in their hands. Combine postcards with our data tools to share promo codes, announce events, recover abandoned carts, and more. Postcard campaigns work differently depending on your audience, budget, and schedule. Choose from one-time send, recurring, and abandoned cart campaigns.

When designing a postcard campaign, make sure to check your mail list for properly formatted first name, last name, and address fields. These merge tags must match exactly to the names and addresses on your postcards in order for them to be processed correctly.

When you’re ready to create a postcard, click the preview button on the front or back of the design to see how it will print. The preview modal also includes lines that mark the safe area and 1/8" bleeding areas, so make sure important details don’t fall outside these marks when your postcard is sent to the printer.

youtube

SITES WE SUPPORT

What is Postcard Api – Blogger

#Print mail Checks #Postcard Api #What is Postal Code #Youtube

0 notes

cacmsinsitute · 2 years ago

Text

How to Create a Mail Merge in Microsoft Word: A Step-by-Step Guide

The mail merge feature in Microsoft Word is a powerful tool that allows users to automate the process of sending personalized emails, letters, or labels to a large number of recipients. The mail merge functionality can save you time and effort when organizing a mass mailing for a marketing campaign, sending personalized invitations, or generating custom reports. This article will walk you through the process of creating a mail merge in Microsoft Word.

Step 1: Get Your Data Source Ready

Before you begin the mail merge process, you must first have a data source with the information you want to merge into your document. An Excel spreadsheet, an Access database, or even a simple Word document with a table can be used. Make sure your data is well-organized and that each column represents a specific field, such as "Name," "Address," or "Email."

Step 2: Create a new document and begin the mail merge.

Open Microsoft Word and create a new document. Locate the "Start Mail Merge" group in the "Mailings" tab and click on the "Start Mail Merge" button. Choose the type of document you want to create from the dropdown menu, such as letters, emails, envelopes, or labels.

Step 3: Determine Recipients

In the same "Mailings" tab, click the "Select Recipients" button and select the appropriate option for your data source. If you have an Excel spreadsheet, choose "Use an Existing List" and navigate to it. You can also create a new list in Word or use an Outlook Contacts list.

Step 4: Add Merge Fields

It's now time to add the merge fields to your document. Place your cursor where you want the first field to appear (for example, the recipient's name) and click the "Insert Merge Field" button in the "Write & Insert Fields" group. Choose the desired field from the drop-down menu, such as "First Name" or "Email Address." Rep this step for each additional field you want to include.

Step 5: Preview and Customize

It is critical to preview the results to ensure that the mail merge works as intended. Click the "Preview Results" button in the "Mailings" tab. This will open a preview pane where you can navigate through each record and ensure that the merge fields are correctly filled out. Make any required changes to the document layout or field formatting.

Step 6: Finish the Merge

When you're happy with the preview, click the "Finish & Merge" button. Select the desired action from the dropdown menu, such as printing the documents, emailing them as individual attachments, or creating a new document. Follow the prompts to complete the merge process, making any necessary adjustments.

Conclusion: Using Microsoft Word's mail merge feature, it is simple to create personalized documents for a large recipient list. You can efficiently create professional and customized letters, emails, envelopes, or labels by following the step-by-step guide provided in this article. Utilize the power of mail merge in Microsoft Word to save time and improve your communication efforts.

Join CACMS today to improve your Microsoft Word abilities! With our detailed step-by-step instruction, you can learn how to establish a mail merge in Microsoft Word. Enroll now to become a mail merge pro and obtain professional knowledge. Don't pass up this chance to improve your document automation skills. Enrol now and begin mastering Microsoft Word: http://cacms.in/excel-and-advance-excel/

#cacms institute #microsoft #microsoft word #excel #advance excel #mail merge #tips and tricks #best institute for basic computer course #basic computer courses #basic computer courses naer me #best computer institute in Amritsar #best computer institute near me #best computer center

1 note · View note

printlettermail · 2 years ago

Text

Print Letters With Mail Merge

Mail merge is a powerful tool for printing letters, envelopes, postcards and other documents. This process integrates data from a spreadsheet into a template for a single document or series of documents. The resulting documents are personalized and customized to each recipient, which increases the return on your investment in print and mailing costs.

Using mail merge is an effective way to create a variety of documents for a diocesan campaign or other fundraising effort. It can save time and reduce labor by automating the process of replacing parts of a document with unique information.

In a mail merge, you combine two parts: a main document and a recipient list. The main document contains the basic text that is the same in all output documents, and the recipient list contains the data that will be merged into the output documents.

For a mail merge to work, you must first attach the main document to the data source. This can be an Excel spreadsheet, a directory of Outlook contacts, or a database that contains a list of records.

Then, you can use the Mail Merge Wizard to merge the main document with your data source and recipient list. The wizard automatically generates a set of merge fields that will be used to populate the document.

youtube

You can add or remove these merge fields, as needed. You can also modify the order in which these merge fields are displayed, or change the location where they are placed.

SITES WE SUPPORT

Print Letter Mail – Blogger

#printmail #Youtube

0 notes

emr-ehrs · 2 years ago

Text

Occupational Therapy EMR Software: All You Need to Know

As an occupational therapist, your focus is on helping patients get over obstacles so they can live more successfully and comfortably. Occupational therapy professionals are aware of how important it is to give patients the tools they need to do daily tasks in order for them to not only survive but also thrive in modern society. Who, however, can help YOU complete your crucial daily tasks more quickly and effectively? The answer is occupational therapy EMR software from EMR-EHRS.

Occupational Therapy Software Features

Faster, more Useful Reports

For occupational therapists, IMS offers almost 400 reports. Occupational therapists and their staff can also create distinctive reports utilizing any guidelines your clinic has. Frequently used reports can be kept in a "My Favorites" section for quick and easy access.

Patient Auto Check-in

Give staff members more time to concentrate on attending to patients and rendering care. Before going to the doctor, patients can use the auto check-in features to verify and update their own demographic data, electronically complete office paperwork, and note any health concerns or complaints.

Bar-coded ID Cards

Using bar codes on a patient's ID card will expedite data entry and greatly reduce time-consuming data errors.

Quickly Generate Letters and Forms

Use patient information that is already filled in automatically to create letters and forms fast and effortlessly.

A Wide Range of Mail-merge Capabilities

Standard letter templates

Image-based, procedure- and insurance-specific forms

Data fields in letters and forms are mapped

Easy to use form filling tools

Password protected signature security

Occupational Therapy Practice Management

Our customers prefer our occupational therapy EMR software over rival systems due to its reputation for seamless integration with office administration solutions. For those working in the occupational therapy industry, there is no better software available that was developed and designed in close cooperation with occupational therapists and their staff. Our occupational health software effortlessly integrates with crucial office processes including billing, scheduling, electronic health records, and more.

Our billing module keeps your office billing on track with less complicated data entry, stronger validations, automated reconciliation (ERA), better collections, and thorough reports that help keep your finances in order.

Occupational Therapy Appointment Scheduler

Our appointment scheduling software for occupational therapy is tailored to your office's unique needs, not the other way around. The scheduling module's interaction with the broad range of IMS modules makes it easier for users to access account balances, co-payments, patient profiles, visit notations, alarms, and other information.

Be it occupational therapy electronic medical records software, ASC Software, or any other EMR software, we at EMR-EHRS can help.

Enjoy The Benefits of Going Paperless

The days of working with paper files are gone. Remove your metal cabinets and make room for them on the table that is designated for filing activities. With IMS for occupational therapists, users may safely enter, store, retrieve, and manage patient files in an electronic format. If you utilize the software, your files will be safer than ever because only authorized users will be able to access them and logs will record when they are accessed. For all of your occupational therapy EMR software needs, you can get in touch with EMR-EHRS.

#occupational therapy emr software #occupational health software #ASC Software #EMR Software

0 notes

apitoautomatemails · 7 days ago

Text

How Direct Mail Automation Software Works?

With digital ad fatigue on the rise, marketers are turning back to an old favorite—direct mail. But this time, it's powered by technology. Direct mail automation software is revolutionizing the way businesses communicate with customers. But how does direct mail automation software work, and why should your business care?

This guide provides an in-depth look at the core components, technologies, and workflows behind automated direct mail systems.

What Is Direct Mail Automation Software?

Direct mail automation software allows businesses to send physical mail—like letters, postcards, and brochures—automatically, using triggers, integrations, and templates. It's like email marketing automation, but for real-world postal mail.

Core Components of Direct Mail Automation Software

1. CRM Integration

Connects your customer relationship management system to your mailing platform.

Salesforce, HubSpot, Zoho, and others.

Enables personalized messages.

Automatically updates mailing lists.

2. API Connectivity

APIs (Application Programming Interfaces) link your apps and trigger mail sends based on actions.

Cart abandonment.

New sign-up.

Purchase confirmation.

3. Template Editor

Design and customize postcards, letters, flyers.

Drag-and-drop editors.

Merge fields for personalization.

Variable data printing (VDP) support.

4. Print Network

Connects with on-demand printers globally.

Local or regional print fulfillment.

Reduced postage and delivery time.

Eco-friendly paper and ink options.

How the Workflow Operates (Step-by-Step)

Step 1: Data Collection

Customer data is pulled from your CRM, e-commerce platform, or web analytics tools.

Step 2: Trigger Activation

A customer behavior—like visiting a product page or abandoning a cart—triggers the automation.

Step 3: Mail Piece Customization

Using dynamic templates, the system personalizes the message with the customer’s name, location, or past purchases.

Step 4: Print Job Generation

The print order is created and routed to a nearby printing facility for faster turnaround.

Step 5: Mailing & Tracking

The printed mail is sent via USPS, Canada Post, or local carriers. Some platforms offer tracking and delivery confirmation.

Key Features of Direct Mail Automation Platforms

Personalization at Scale

Multi-location printing

Real-time delivery insights

A/B testing for direct mail

QR codes and dynamic URLs

Leading Direct Mail Automation Tools

Lob

PostGrid

Click2Mail

Postalytics

Inkit

Each offers unique capabilities in API support, print options, and CRM integration.

Use Cases

Re-engaging cold leads.

B2B lead nurturing with high-value mailers.

E-commerce cart abandonment follow-up.

Retail event announcements.

Healthcare compliance communication.

Benefits of Using Direct Mail Automation Software

Efficiency: No manual work or post office visits.

Accuracy: Reduces human errors.

Scalability: Send one or 10,000 mailers.

Measurability: Track opens, clicks (via QR), and conversions.

Challenges & Considerations

Data hygiene is critical – bad addresses can kill ROI.

Print file preparation – errors in templates can cause print waste.

Latency – unlike email, physical delivery takes time.

Final Thoughts

Understanding how direct mail automation software works can unlock a new level of campaign performance. By combining digital data with physical outreach, businesses can create timely, targeted, and highly effective direct mail experiences—at scale.

youtube

SITES WE SUPPORT

API To Automate Mails – Wix

#directmails #Youtube

0 notes

begofern · 4 years ago

Text

LESSON 3: Advanced Word Processing Skills

Lesson Discussion

In the professional world, sending out information to convey important information is vital. Because of ICT, things are now sent much faster than the traditional newsletters or postal mail. You can now send much faster than the traditional newsletters or postal mail. You can now use the Internet to send out information you need to share. What if we could still do things much faster – an automated way of creating and sending uniform letters with different recipients? Would that not be more convenient?

I.Mail Merge and Label Generation

A. Mail Merge

One of the important reasons in using computers per se is its ability to do recurring tasks automatically. But this ability has to be honed by learning the characteristics and features of the software you use with your computer. After all, no matter how good or advance your computer and software may be, it can only be as good as the person using it.

In this particular part of our lesson, we will learn one of the most powerful and commonly used features of Microsoft Word called Mail Merge. As the name suggests, this feature allows you to create documents and combine or merge them with another document or data file. It is commonly used when sending out advertising materials to various recipients.

The simplest solution for the scenario above is to create a document and just copy and paste it several times then just replace the details depending on whom you send it to. But what if you have hundreds or thousands of recipients? Would not that take too many hours? What if you have a small database of information where you can automatically generate those letters?

Two Components of Mail Merge

1. Form Document

The first component of our mail merged document is the form document. It is generally the document that contains the main body of the message we want to convey or send. The main body of the message is the part of the form document that remains the same no matter whom you send it to from among your list.

Also included in the form document is what we call place holders, also referred to as data fields or merge fields. This marks the position on your form document where individual data or information will be inserted. From our sample document, the place holders are denoted or marked by the text with double-headed arrows (<< >>) on each side and with a gray background. On a printed standard form, this will be the underlined spaces that you will see and use as a guide to where you need to write the information that you need to fill out. In its simplest form, a form document is literally a “form” that you fill out with individual information. A common example of a form document is your regular tax form or application form.

2. List or Data File

The second component of our mail merged document is the list or data file. This is where the individual information or data that needs to be plugged in (merged) to the form document is placed and maintained. One of the best things about the mail merge feature is that it allows data file to be created fro within the Microsoft Word application itself, or it gets data from a file created in Microsoft Excel or other data formats. In this way, fields that needed to be filled up on the form document can easily be maintained without accidentally altering the form or main document. You can also easily add, remove, modify, or extract your data more efficiently by using other data management applications like Excel or Access and import them in Word during the mail merge process.

B. Label Generation

Included in the mail merge feature on Microsoft Word is the Label Generator. It just makes sense that after you print out your form letters, you will need to send it to individual recipients in an envelope with the matching address printed directly on the envelope or on a mailing label to stick on. By using virtually the same process as a standard mail merge, Microsoft Word will print individual addresses to a standard form that it has already pre-formatted. Simply put, it creates a blank form document that simulates either a blank label or envelope of pre-defined size and will use the data file that you selected to print the information, typically individual addresses. So even in generating labels, the two essential components of creating a merged document are present: the form document and the data file. Only in this case, you did not have to type or create the form document yourself because it was already created and pre-formatted in Microsoft Word. All you need to do is select the correct or appropriate size for the label or envelope and select the data file that contains the addresses (data) to be printed. You can also preview your merged labels before printing if you want to.

II. Integrating Images and External Materials

Integrating or inserting pictures in your document is fun and it improves the impression of your document. A common use of inserting a picture on a document is when you are creating your resume. Though seemingly simple to do, your knowledge on the different kinds of materials that you can insert or integrate in a Word document and its characteristics can help you create a more efficient, richer document not only in content but also in physical form. A better understanding of the physical form of your document as well as the different materials you would integrate in it would allow you to be more efficient and versatile in using Microsoft Word.

A. Kinds of Materials

There are various kinds of materials Microsoft Word is capable of integrating to make the documents richer, more impressive, and more informative.

1. Pictures

Generally, these are electronic or digital pictures or photographs you have saved in any local storage device. There are three commonly used types of picture files. You can identify them by the extension on their file names.

a. .JPG/JPEG

This is pronounced as “jay-peg“ and is the short form of .jpeg or Joint Photographic Experts Group. Like all the rest of the image file extensions, it identifies the kind of data compression process that it uses to make it more compatible and portable through the Internet. This type of image file can support 16.7 million colors that is why it is suitable for use when working with full color photographic images. Unfortunately, it does not support transparency and therefore, images of this file type can be difficult to integrate in terms of blending with other materials or elements in your document. But if you are looking for the best quality image to integrate with your document then this is the image file type for you. .JPG does not work well on lettering, line drawings, or simple graphics. .JPG images are relatively small in file size.

b. .GIF

This stands for Graphics Interchange Format. This type of image file is capable of displaying transparencies. Therefore, it is good for blending with other materials or elements in your document. It is also capable of displaying simple animation. Apparently, this may not be too useful on a printed document but if you are sending documents electronically or through email, or even post documents into a website, then this could be quite impressive. The downside is that it can only support up to 256 colors so it is good mostly on logos and art decors with very limited, and generally solid colors. .GIF is much better for logos, drawings, small text, black and white images, or low-resolution files.

Example of a .gif format picture.

c. .PNG

This is pronounced as “ping“. It stands for Portable Network Graphics. It was built around the capabilities of .GIF. Its development was basically for the purpose of transporting images on the Internet at faster rates. It is also good with transparencies but unlike .GIFs, it does not support animation but it can display up to 16 million colors, so image quality for this image file type is also remarkably improved. .PNG allows the control of the transparency level or opacity of images.

2. Clip Art

This is generally a .GIF type; line art drawings or images used as generic representation for ideas and objects that you might want to integrate in your document. Microsoft Word has a library of clip arts that is built in or can be downloaded and used freely. There are still other clip arts that you can either purchase or freely download and use that come from third-party providers.

Clip Art Icon in Microsoft Office 2010.

3. Shapes

These are printable objects or materials that you can integrate in your document to enhance its appearance or allow you to have some tools to use for composing and representing ideas or messages. If you are designing the layout for a poster or other graphic material for advertising, you might find this useful.

Shapes Icon under the Insert ribbon tab.

4. Smart Art

Generally, these are predefined sets of different shapes grouped together to form ideas that are organizational or structural in nature. If you want to graphically represent an organization, process, relationships, or flow for infographic documents, then you will find this easy and handy to use.

5. Chart

Another type of material that you can integrate in your Word document that allows you to represent data characteristics and trends. This is quite useful when you are preparing reports that correlate and present data in a graphical manner. You can create charts that can be integrate in your document either directly in Microsoft Word or imported from external files like Microsoft Excel.

Chart – Used to illustrate and compare data.

6. Screenshot

Sometimes, creating reports or manuals for training or procedures will require the integration of a more realistic image of what you are discussing on your report or manual. Nothing can get you a more realistic image than a screenshot. Microsoft Word even provides a snipping tool for your screen shots so you can select and display only the part that you exactly like to capture on your screen.

III. Image Placement

Layout of text wrapping options.

A. In Line with Text

This is the default setting for images that are inserted or integrated in your document. It treats your image like a text font with the bottom side totally aligned with the text line. This setting is usually used when you need to place your image at the beginning of a paragraph. When placed between texts in a paragraph or a sentence, it distorts the overall appearance and arrangement of the texts in the paragraph because it will take up the space it needs vertically, pushing whole lines of texts upward.

B. Square

This setting allows the image you inserted to be placed anywhere with the paragraph with the text going around the image in a square pattern like frame.

C. Tight

This is almost the same as the Square setting, but here the text “hug” or conforms to the general shape of the image. This allows you to get a more creative effect on your document. This setting can mostly be achieved if you are using an image that supports transparency like a .GIF or .PNG file.

D. Through

This setting allows the text on your document to flow even tighter taking the contours and shape of the image. Again, this can be best used with .GIF or .PNG type of image.

E. Top and Bottom

This setting pushes the texts away vertically to the top and/or the bottom of the image so that the image occupies a whole text line on its own.

F. Behind Text

This allows your image to be dragged and placed anywhere on your document but with all the texts floating in front of it. It effectively makes your image look like a background.

G. In Front of Text

As it suggests, this setting allows your image to be placed right on top of the text as if your image was dropped right on it. That means whatever part of the text you placed the image on, it will be covered by the image.

IV. Key Terms

Mail Merge – a feature that allows you to create documents and combine or merge them with another document or data file.

Form Document – the document that contains the main body of the message we want to convey or send.

Data File – includes the individual information or data or the recipient’s information.

Merge Field/Place Holder – marks the position on your form document where individual data or information will be inserted.

.JPG – file extension for the Joint Photographic Experts Group picture file.

.PNG – file extension for Portable Network Graphics image file. .

GIF – file extension for the Graphics Interchange Format image file.

Clipart – line art drawings or images used as a generic representation for ideas and objects.

Smart Art – predefined sets of different shapes grouped together to form ideas that are organizational or structural in nature.

Text Wrap – adjusts how the image behaves around other objects or text.

0 notes

thereporterasiastuff-blog · 6 years ago

Text

Toshiba’s vision for Fusing the Cyber and the Physical

Internet search, SNS communications, cloud-based storage of photos and movies, e-commerce and other on-line services, most of them developed by Google, Apple, Facebook and Amazon (the GAFA companies), have become indispensable to daily life. However, our lives do not move forward simply through cyberspace activities that exist solely on servers and networks, because real life is analog. Only when connected to things that exist in the real world, does data become truly meaningful. Toshiba’s aim is to be a company that solves social problems with technologies that fuse the cyber and the physical, the real world. What technology strengths does Toshiba have, and what kind of world does it aim to realize? To find out, we talked to Toshiba’s CTO, Dr. Shiro Saito. - In its business plans for the next five years, Toshiba has stated that it "aims to become one of the world's leading cyber-physical systems technology companies." Does that mean that technologies combining the cyber and the physical will be in demand in the future? Saito: Since the 1990s, an IT revolution centered on the Internet and semiconductor technologies has dominated the development of the world, and value has been created by developing business models based on how to use internet technologies. Recently, interest has focused on the “GAFA” companies—previously it was “GAFMA” and included Microsoft, but now the term covers the four companies responsible for the digital revolution in gathering personal data and using it to provide value. However, truly innovative technologies like those that triggered the industrial revolution have not appeared, and we live in a time when using technology to create intrinsic value has become difficult. Having said that, we now see that fields like AI and deep learning are experiencing a remarkable technological evolution, and we believe that, in coming years, the key will be working out how to integrate these cyber technologies with real-world technologies, such as biotech, robotics, and sensing. - Just how will cyberspace technology relate to physical, real-world technology? Saito: First of all, although we use the word cyber, please think of an image of the human brain. Physical can be understood as products, such as the parts and materials, systems and services we see in the real world. We are increasingly able to use sensing and network technologies to gather information from product operations and from systems and services. We can then use AI and other technologies to analyze and understand that data in cyber space, and output it as feedback into the real world—as optimal solutions, forecasts, and plans that add value to real world technologies, products and services. We believe that repetition of this cycle will lead to the creation of even newer technologies, products and services.

This cycle is the “cyber-physical system” (CPS), and it is the shape of the company we are aiming for. The term is not particularly new. In fact it was the research direction that we adopted back in 2012 when I was the Director of the corporate R&D Center. One way of looking at it is to say we are now at the point where we can take what we were aiming for in our research work at that time, and bringing it into our business. - In a world where cyber and physical technologies merge, what do you think will make Toshiba a winner? Saito: As I just noted, we believe that successfully repeating the cyber and physical technology cycle will lead to value creation. To break that down, it is possible to deliver equipment and systems that produce data that can be handled and analyzed in cyberspace, and to make effective use of data collected by companies that handle maintenance and operations. This makes it possible to repeatedly go through the technology cycle and harvest really useful data. If we look at Toshiba, we have cultivated technology and know-how over many years to deliver products and services in key areas: energy, including power plants, and social infrastructure, where our expertise ranges from building systems to railroads. This track record and the degree of trust we have built up over many years in business are not something that can be earned overnight. Our broad knowledge base of the physical domain provide us with a rich source of “domain assets”. But in parallel with this, again for many years, we have also accumulated know-how in AI technologies. These are real sources of strength for a company that manufactures on the basis of technology, and by fusing them, I am sure we have all the potential needed to become a global leader in a world where cyber and physical technologies are starting to merge. - What kind of products and services are actually being realized though this merger of cyber and physical technologies? Saito: At Toshiba we can point at many things we are working on at the technology level. One is the virtual power plant (VPP). Here we are using IoT to coordinate distributed power sources, such as solar, wind power and hydrogen power generation sites, electric cars and rechargeable batteries, and to coordinate their operation as if they were a single power plant. By utilizing IoT in areas such as power saving and nega-watt transactions, and conducting AI-based analysis and power demand prediction, we are also working with customers to construct mechanisms for controlling distributed power sources and equipment on the customer side and optimizing power supply. For another example, we can look at railways, where we have hybrid locomotives equipped with high efficiency motors that use batteries and permanent magnets. A key feature of these locomotives is their excellent environmental performance, but in future I think we can also contribute to the optimization of maintenance proposals and operating plans by collecting and analyzing operational data through connection to networks. Robotics is yet another area where we are promoting technology integration. To be more specific, we are using our sensing and control technologies to develop robots that can automate logistics, and devising technologies to collect and analyze operating status data and efficiently operate multiple robots.

- In the product groups that Toshiba handles, which specific areas of technology do you intend to strengthen? Saito: Toshiba’s business ranges wide, covering parts and systems in fields as diverse as energy, social infrastructure, semiconductors and storage, but one area that we will focus on is the SCiB™ rechargeable battery. By using metal oxides such as lithium titanate as the negative electrode material, we have realized batteries that deliver rapid charge and discharge times, a high level of safety, and a long life. We have been mass-producing and shipping the SCiB™ since 2011, but we have yet to record a single accident. The lifespan is also very impressive: power capacity is maintained at 70% or more even after 20,000 charge-discharge cycles*2, which explains why it is highly suited for automotive and industrial applications. Our current research work on the battery is focused on achieving a higher capacity and higher output. We are investigating a new material, niobium titanium oxide, and aim to use it to push battery capacity to 1.5 times that of the current SCiB™. Inside batteries you will find something called a separator, and we have improved both output and capacity by changing its structure. Looking to the future, we expect the greater use of electric vehicles to increase rates of car sharing and believe that this will require batteries offering rapid charge and discharge. Semiconductors is another area we will continue to focus on. We are developing devices for use in power electronics, for applications such as automobiles, industrial equipment and power generation systems that can withstand voltages of several thousand volts. We are also working on next-generation compound semiconductors that use materials like SiC (silicon carbide) and GaN (gallium nitride) to advance miniaturization and high efficiency. In automotive applications, we have our eye on a future of automated vehicles, and are developing high-precision image recognition processors and distance measurement sensors. Currently, in the field of mobility, the wider penetration of e-vehicles is seen as the default route, and the key word is CASE, an acronym for connectivity, autonomous, shared and electric. When we think about how that will lead the way to automated driving, it’s clear that technologies that Toshiba possesses, such as batteries and automotive semiconductors, will be essentials. This view is also backed up by the great interest car manufacturers are showing in the knowledge and capabilities of electrical equipment manufacturers.

Toshiba SCiB Battery - If we can turn to AI technology, what is the direction of your R&D? Saito: We have always developed AI technologies with a view to solving basic problems at work sites. As I mentioned, we have built up know-how over many years, including the automated postcode readers and letter-sorting machines that we developed way back in the 1960s. We give a purpose to our pursuit of AI by asking questions like, what kind of solutions can be offered at sites overflowing with data, or at sites that require human interventions? Examples here include technologies to analyze the level of deterioration of bridges, to predict power demand levels with high accuracy, and spoken dialogue systems based on speech recognition and speech synthesis technologies. While making full use of the worksite knowledge we have acquired up to now, we are also promoting development in cooperation with collaborative research organizations. As for the direction of development, we are moving beyond "human-assisted AI" that tells us how to efficiently find results when we know the correct answer, and are now promoting development of "self-learning AI" where humans no longer have to provide advance teaching. It looks as if we are headed for a new age, one where the cyber world and the physical world merge. It’s a world that will require researchers and engineers who can enhance and accelerate the pace of development not only of AI technologies That analyze and make more accurate performance predictions for the devices or systems that are the source of information, but also for the information that is gathered from them. To that end, it will be necessary to change conventional thinking in such areas as R&D investment, co-creation inside and outside the company, and the cultivation of new fields. Related Link Toshiba Read the full article

#Ai #Cyber #Future #Physical #Toshiba #vision

0 notes

technicallycoolalpaca · 7 years ago

Text

MySQL based customer letter batch generation question

I have a MySQL database which is the lifeblood of my company. It consists of hundreds of thousands of records. The software we use is very limited in its ability to perform a lot of custom tasks so I recently took it upon myself to learn SQL.

I have a basic (and very limited) background in C#, JavaScript, (HTML/CSS), and a touch of Python.

Over the years, I've attempted to learn many languages but considering that my main job is to run a company, I usually spend a few weeks or months taking online classes, do a few sample projects and put it on hold. This has left me with a lot of basic understanding of programming and syntax but no language that I'm proficient in beside SQL.

Learning SQL was one of the best decisions I've ever made because the restrictions my software placed on my access to my database was absurd now that I have the magic powers to run custom queries. It has also been much easier than I expected and incredibly rewarding and fun to learn.

I've managed to use custom SQL queries to automate a lot of my tasks with one large exception- letter generation.

There are 3 main letters that we send out here:

Validation of Debt (Dunning Notice)

Payment Plan Arrangement

Paid in Full Letter

I have letter templates and I know how to access the fields from my SQL database.

My software has the ability to generate letters in a very sloppy, time-consuming and obnoxious way that requires about 10 steps of human intervention. It uses SQL queries that exports fields to a spreadsheet and then runs mail merge between excel and MS word. That explanation of how it works leaves out a LOT of flaws it has that are too numerous to count and also requires more explanation than it's worth.

I know the logic and the SQL, and I have the templates for these letters. This is what I'm hoping someone on this subreddit can help me to figure out.

My goal is to create the letters I need to send out in large batches of dozens of letters at once. I don't care if the program inputs the letters into MS Word, Google Sheets, WordPad, or even HTML. It just needs to have some very minor formatting. I don't mind copying and pasting the text from the output to email if I need to.

At some point down the line, I'd like to look into mailgun integration to create a program where I can just type in the file numbers (or import a csv containing the file number and letter type) and have the emails sent but I know that I have more skills to learn before that is going to be possible.

I am willing to write a program in a language that I have a basic understanding of, it could give me a nice project to work on that teaches me practical skills, but I'm looking for even a rudimentary way (or the quickest path of skills to learn) to make letter generation a reality. It will ultimately save me countless hours.

Also, if there is software that already exists to perform this task, I just can't find it.

What would you recommend?

submitted by /u/716green [link] [comments] from Software Development - methodologies, techniques, and tools. Covering Agile, RUP, Waterfall + more! https://ift.tt/2DcjpsH via IFTTT

#IFTTT #Software Development - methodologies #techniques #and tools. Covering Agile #RUP #Waterfall +

0 notes

usjobsfinder · 5 years ago

Text

SECRETARY (OFFICE AUTOMATION) - Altus, USA

Click on "" button below to view Eligibilities being considered and other IMPORTANT information. The primary purpose of this position is to serve as the principal office assistant, performing various administrative and clerlical duties in support of the Host Wing and Vice Wing Commander.

Responsibilities

Prepares a wide variety of recurring and nonrecurring personal and executive correspondence, reports, and other documents from information obtained from the staff, files, and other sources.

Reviews and processes incoming and outgoing correspondence, reports, and other materials submitted for the Commander's/Vice Commander's signature.

Receives telephone calls, greets visitors and ascertains the nature of the calls or visits, screening those that can be handled without supervisor's help.

Maintains Commander/ Vice Commander's calendar, coordinates meeting arrangements, and schedules meetings and/or conferences including those involving staff from outside the immediate office.

Performs other clerical and administrative work in support of the office/organization. Maintains office procedures and records/files of various types to ensure effective and efficient operation of the office.

Uses varied and advanced functions of word processing software to create, format, modify, edit, and print a variety of letters, reports, memos, and other textual documents.

Conditions of Employment

Must complete initial online questionnaire and additional assessment(s)

U.S. Citizenship is required

Males must be registered for Selective Service, see www.sss.gov

Must be able to obtain and maintain a Secret Security Clearance.

PCS expenses if authorized will be paid IAW JTR and Air Force Regulations

This posn is subject to provisions of the DoD Priority Placement Program

TRAVEL AND RELOCATION EXPENSES WILL NOT BE PAID

Disclosure of Political Appointments

All federal employees are required to have direct deposit.

A qualified typist is required

Qualifications

This is a developmental position that leads to the full performance level. The incumbent will receive on-the-job training designed to provide the opportunity to perform the duties at the full performance level. The incumbent may be noncompetitively promoted to the next performance level upon (1) satisfactorily completing the training requirements (2) satisfactorily performing at the next performance level (3) meeting all OPM legal and regulatory requirements for promotion and (4) recommendation for promotion by the supervisor..

In order to qualify, you must meet the general experience requirements described in the Office of Personnel Management (OPM) Qualification Standards for General Schedule Positions, Clerical and Administrative Support Positions.

GS-06: SPECIALIZED EXPERIENCE: Applicants must have at least one (1) year of specialized experience at the next lower grade GS-05 or equivalent in other pay systems. Examples of specialized experience includes working with duties, priorities, commitments, policies, and program goals of the organization sufficient to perform non-routine assignments, such as independently noting and following-up on commitments made at meetings/conferences; shifting clerical staff in subordinate offices to respond to fluctuating workloads; advising other clerical staff on preparing correspondence, requirements for various reports, and interpreting new instructions an procedures; or locating and summarizing information from files and documents that requires recognizing which information is, or is not, relevant to the problem at hand. Knowledge of the organization and other installation organizations required to coordinate the work of the office with the work of other offices and for recognizing the need for such coordination in various circumstances.

GS-06: OR EDUCATION: One full year of graduate level education in a field directly related which demonstrates the knowledge, skills, and abilities necessary to do the work of the position. NOTE: You must submit a copy of transcripts.

GS-06: OR COMBINATION OF EXPERIENCE AND EDUCATION: A combination of education and experience may be used to qualify for this position as long as the computed percentage of the requirements is at least 100%. NOTE: You must submit a copy of transcripts.

GS-07: SPECIALIZED EXPERIENCE: Applicants must have at least one (1) year of specialized experience at the next lower grade GS-06 or equivalent in other pay systems. Examples of specialized experience includes knowledge of the nature and capability of word processing software procedures and functions keys to perform a substantial range of functions, such as generating tables of contents, importing graphs or databases, creating glossaries, aligning multiple columns, automatically printing document identification or other notations at the top or bottom of each page, and creating form letters and automatically merging these with mailing lists. Knowledge of standard office equipment, such as electric/electronic typewriters, copiers, fax machines, and office automation systems, to perform a substantial range of office automation support.

GS-07: OR EDUCATION: One full year of graduate level education in a field directly related which demonstrates the knowledge, skills, and abilities necessary to do the work of the position. NOTE: You must submit a copy of transcripts.

GS-07: OR COMBINATION OF EXPERIENCE AND EDUCATION: A combination of education and experience may be used to qualify for this position as long as the computed percentage of the requirements is at least 100%. NOTE: You must submit a copy of transcripts.

FEDERAL TIME-IN-GRADE (TIG) REQUIREMENT FOR GENERAL SCHEDULE (GS) POSITIONS: Merit promotion applicants must meet applicable time-in-grade requirements to be considered eligible.

One year at the GS-06 level is required to meet the time-in-grade requirements for the GS-07level. TIG applies if you are in a current GS position or held a GS position within the previous 52 weeks.

One year at the GS-05 level is required to meet the time-in-grade requirements for the GS-06 level. TIG applies if you are in a current GS position or held a GS position within the previous 52 weeks.

KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas:

PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week.

VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment.You will receive credit for all qualifying experience, including volunteer experience.

Education

IF USING EDUCATION TO QUALIFY: If position has a positive degree requirement or education forms the basis for qualifications, you MUST submit transcriptswith the application. Official transcripts are not required at the time of application; however, if position has a positive degree requirement, qualifying based on education alone or in combination with experience, transcripts must be verified prior to appointment. An accrediting institution recognized by the U.S. Department of Education must accredit education. Click here to check accreditation. FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying. ********************ADDITIONAL INFORMATION FOR ACTIVE DUTY SERVICES MEMBERS******************** ACTIVE DUTY SERVICE MEMBERS: The VOW Act requires federal agencies to treat an eligible active duty service member as a veteran, disabled veteran, and preference eligible (as applicable) when applying for civil service positions before the effective release or discharge date. Appointment of military members before the release or discharge date is permissible if the member is on terminal leave. At the time the active duty member applies for a civil position, he or she must submit a "certification" memo in lieu of a DD-Form 214, Certificate of Release or Discharge from Active Duty. Active duty members applying for a civil service position without submitting a valid certification memo or DD-Form 214 with their application will render the member ineligible for the position. The certification memo must originate from the member's military service branch on official letterhead and contain the following:

Name/Rank/Grade of Service Member

Branch of Armed Forces

Dates of Active Service (Start and End Date(s)

Expected Date of Discharge/Release from Active Duty

Terminal leave start date (if applicable)

Expected character of service/discharge and type of separation (i.e. separation or retirement)

Must be certified within 120 days of anticipated discharge

Signature by, or by direction of the adjutant, personnel office, unit commander, or higher headquarters commander. Note: The VOW Act provides tentative preference. If appointed, a DD Form-214 must be submitted upon receipt.

source https://usjobsfinder.com/en/secretary-office-automation/1129

0 notes

geeksperhour · 6 years ago

Text

9 ways to design a perfect email campaign

In the age of marketing, two things are vital: the image of the product or service and the points complementing the image. They work hand-in-hand to accomplish a simple, clear objective — put out a message that resonates with current users while also recruiting new ones. Though email marketing is similar to its predecessors in striving to achieve this goal, it’s definitely more cumbersome in how it goes about doing so.

While email marketing is similar to older marketing techniques in being based on aesthetics, it’s a factor that plays a much bigger role in the context of this modern delivery mechanism.

Throughout the day, our inboxes are filled with numerous emails, all different by virtue of design. Yet only a few catch our eyes. This is because they pay close attention to aesthetics and its impact, an impact that stretches beyond just the recipient and all the way to their email service providers. Not being careful about your email’s design can potentially result in it getting flagged as spam.

So let’s look closely at nine design techniques for crafting the perfect email campaign, one that pleases both the recipient and their service providers.

SUBJECT LINE

The ultimate goal of your subject line is to propel the readers to open the email. The prescribed length of a subject line has been a bone of contention for a long time though. This is due to how it appears on different platforms and devices. The well-taken path of 41-50 characters stood in vogue for a long time because the emails were only being read on a desktop screen.

Then came the advent of smartphones. At present, some smartphones — when in portrait mode — fail to show subject lines with more than 30 characters. This has given rise to further debate about subject line length.

The current best practice is to keep your text between 21-30 characters. This will help you stay on the safer side and hopefully ensure your subject line is accessible on different devices.

To this day, you’re bound to come across subject lines varying from 9-13 characters to 51-60 characters. You too can play around with this and be dynamic if you’re on good terms with the contacts in your list. While flexibility in approach, humor, and content size can work in B2C conversations though, B2B conversations should try to maintain a formal posture.

PERSONALIZATION

Reaching out to every contact is easy when you have a generic content. But the more personal you can get with the content — the more specific you can make it to your recipient’s situation — the better your chances of getting them to engage. That said, it’s tough to try and provide each of them with a unique version of your content. With patient homework and careful execution, though, it’s an achievable goal.

The first step is to get in touch with your contacts and collect as much information from them as possible via signup forms, survey campaigns, etc. The goal is to go beyond preliminary fields and learn unique information about their preferences and other behaviors. After gathering this information, the next step is to segment it according to your specifications.

This meticulous segmentation will help you make the most of email marketing features. It will allow you to tailor your content with appropriate templates, merge tags, and dynamic content.

You can send the appropriate email templates resonating the common tastes and preferences of a group of contacts in your list.

Personalized email templates are more effective during festivals, holidays, and seasons.

If you are a Zoho Campaigns user, you can choose from a wide array of pre-designed templates aimed to make personalization easier.

Merge tags are automated tags associated with information fields you collected from your audience and then used during segmentation. Merge tags can transform your emails into a one-to-one conversation by pulling the recipient’s name, title, or any other field on which you collected information.

Dynamic content enables the sender to customize particular sections of the email for different audience sections. Zoho Campaigns allows you to choose from multiple segments and custom criteria conditions in order to create dynamic segments. This way, your email can cater to varied audiences, just at the same time.

LAYOUT

Lay out your email in such a way that it grabs the attention of even the most seasoned readers. It should prompt them to head to the most important section of the content quickly and spend more time there.

Here are some layout design strategies you can follow:

Pyramid

In a pyramid structure, you view your email content like a pyramid, with a narrow tip at the top and a wider base. The tip of the email template plays the vital role of conveying your brand’s message. You can use a hero image or large fonts to serve this purpose, whereas the rest of the content can act as filler.

Inverted pyramid

As the name suggests, this format replicates a pyramid but in an inverted manner. The top portion of the email, along with the rest of the body, act as a channel to lead the reader to the most important information, which lies at the foot of the content. Most often, this section is occupied by a CTA button.

Z pattern

In the Z pattern, a reader is led to read a line from left to right and then back left again, repeating this for consecutive lines. This visual movement from left to right creates a visual diagonal. This diagonal is usually considered redundant by the reader as it contains images. The two parallel lines are the important sections and often the most important part of the template appears here. In this case, the CTA button.

F pattern

Born out of our reading habit rather than the marketing norms, the F pattern caters to the scale of interest of today’s readers. Many modern texts fail to retain the reader’s interest by the time they reach the fourth or the fifth paragraph. This means the reader reads less of each line as they scroll down, thus forming the shape of letter F.

As an email marketer, you should design content allowing readers to reach the bottom of the text quickly.

Place an important element of your content here to allow the reader to spend more time in this section.

Divisions

Every email campaign has to have complementary images and text. If also that is attained, the size of images in the template becomes a problem. All this can be solved by the careful use of horizontal divisions in the template. These divisions will frame relevant images along with text while reducing the size of the images drastically. Divisions will also save the required space in the email. With Zoho Campaigns, you can access the template editor to create an email with image text divisions.

EMAIL WIDTH

The perfect email width varies from device to device. This has made the email marketers experiment with the size of email width. Then again, the varying resolutions across different email service provider platforms is also a growing concern.

For a long time, 600 pixels was the prescribed email width but the increasing prevalence of smartphones has started to demand for less email width.

This has compelled email marketers to opt for responsive email templates rather than risk their email marketing ventures displaying incorrectly.

Responsive email templates, as per the name, means the content adapts to different devices. They are free from shortcomings like header misalignment, inability to show images, and more.

In Zoho Campaigns, you can choose from a wide array of responsive pre-designed templates.

It’s always good to send test emails across different platforms and go with the choice that looks best on most devices.

COLOR

Color is the key link between images and texts. In a color palette, red is the coldest color whereas blue is the warmest. All the colors and their uncountable shades represent our emotions. Thus, using them strategically will have a greater impact on readers and result in higher user engagement.

Color preference is based on different factors like culture, gender, age, geographical location, and more. As an email marketer, you can test your campaigns using different colors among different segments. This will help you make the right choice.

Your email campaign should include a primary color that resonates with your brand image. Use other colors to complement this key color. Try to stay away from over usage of one colour.

Mix and use different colors to make your approach vibrant but not flashy.

A flashy content might increase the chances of the email being marked as spam.

IMAGE

Although images speak more than texts, their use in email sometimes becomes tricky. Too few images can make an email look dull, while too many images can get it marked as spam. Since images are indispensable, we need to use them judiciously and stay away from spam traps. Always use vector images while depicting something important. Unlike raster images, they don’t get pixelated when zoomed in.

It’s especially important to use a vector image to depict the brand logo.

Many email marketers are showing inclination towards using illustrations and emoticons in the email content, which tends to work better with more informal B2C campaigns. We advise against using them for most B2B campaigns.

Best image formats:

JPEG (Joint Photography Experts Group)

JPEG images are smaller in file size and lose less information when compressed. JPEG images are not good for logos and patterns, however their smaller size has made them popular among email marketers for other large images.

PNG (Portable Network Graphics)

PNG images stand out because of their very low compression and ability to show transparency. Their large file size often restricts email marketers from using them as more than brand logos. Using a lot of PNG images will lead to a longer email loading time for readers.

GIF (Graphic Interchange Format)

GIFs are quite common in recent times because they can render the same effect as a very small video without taking away the necessary space. Even with the loop factor and high compression rate, GIFs are pretty useful.

Email marketers today are advised to use high-DPI (dots per inch) images in place of low-DPI images. This is because of advances in technology resulting in higher resolution. When you use a low-DPI image in high resolution, it may appear blurred and blunt at curves and edges.

TYPOGRAPHY

Along with images, fonts determine your brand’s approach. A good email marketer will never overlook the importance of fonts as they reflect the seriousness of a content. Typography is the art of using fonts, one widely experimented with today.

Pre-loaded fonts offered by an email service provider are known as web safe fonts as they are compatible with other email servers. You could also tread an unconventional path by choosing from among some rarely used fonts, which are available in selected software or for purchase from font marketplaces.

Prior to embedding new fonts, do research about your contacts and their mail servers to learn which fonts are supported by them.

To be safe, always employ a fallback font.

This font should bear the same aspect ratio as your primary font and should be chosen from among the pre-loaded fonts on offer.

Your choice of fonts should be based on the industry you work in and the people you cater to. For ages, serif fonts have been the embodiment of print media and journalism. Sans fonts on the other hand are connected to joviality and frankness and are preferred by advertising, clothing, lifestyle industries, and more.

All these will help you as an email marketer determine the tone and vibe of your content with an apt font choice.

WHITE SPACE

The age-old concept of “the more the merrier” doesn’t work in email marketing. For our purposes, a lot of information scrambled up in a space may turn out to be too much for the reader to grasp. Owing to these practices, the F pattern of text viewing has gradually become prevalent.

Always bar yourself from using the entire template space.

Strategically leaving empty space in your content can help garner higher readership and click-through rates.

White space denotes the blank area between different elements in the content. On a micro level, this includes your kerning (the horizontal space between characters on the same line) and leading (the vertical space between characters on two different lines), whereas on a macro level, this includes the blank space present throughout your entire content.

If rendered properly, these white spaces can contribute on active and passive levels. On an active level, white space will give readers some respite before leading them to the next element. On a passive level, white space will drive the reader to reach the most important section of the content—in most cases the CTA button.

Wrapup

Every email marketer aims to create perfect email campaigns that resonate with their recipients, but not many succeed in their attempts. Perfection might be a subjective term, but with these above mentioned steps, you can at least design an aesthetically sound email.

from Zoho Blog https://ift.tt/33iCpj1 via IFTTT

#IFTTT #Zoho Blog GPH #Geeksperhour

0 notes