#B2B automation

[b2bmarketingmagzine]

The Definitive Guide to B2B Marketing Automation

[digitaldiconsultant]

Partnering with Marketing Automation Consulting Services and Martech services will be crucial in unlocking the full potential of marketing automation and driving business growth in the dynamic digital era. Embrace the future of marketing automation today to create lasting customer connections and achieve remarkable success.

[manmishra]

🚀 Explore how AI can transform your B2B marketing strategy! Discover actionable tactics to enhance buyer engagement and create personalized experiences. Dive into AI-driven buyer-centric strategies today! #B2BMarketing #AI #BuyerEngagement #DigitalMarketing

[productsiddha]

From Data to Decisions: Leveraging Product Analytics and AI Services for Faster B2B Innovation

In today’s competitive B2B landscape, innovation isn’t just about having a great product idea. It’s about bringing that idea to life faster, smarter, and with precision. That means making every decision based on real data, not guesswork. At Product Siddha, we help businesses unlock faster B2B innovation by combining the power of product analytics and AI services into one seamless strategy.

Why B2B Innovation Fails Without Data-Driven Insight

Most B2B companies struggle to innovate at scale because they lack visibility into what users actually do. Product teams launch features based on assumptions. Marketing teams operate without a feedback loop. Sales teams miss opportunities due to fragmented data. This disconnect creates wasted effort and missed growth.

Product analytics is the solution to this problem. When integrated with AI services, you don’t just track user behavior — you predict it. This lets you make smarter decisions that directly improve your product roadmap, customer experience, and business outcomes.

The Power of Product Analytics in B2B Growth

Product analytics turns user behavior into actionable insight. Instead of relying on vanity metrics, Product Siddha helps you understand how real people interact with your product at every stage. We implement tools that give you a complete view of the user journey — from first touchpoint to long-term retention.

With powerful product analytics, you can:

Identify high-impact features based on real usage

Spot friction points and user drop-offs quickly

Personalize product experiences for higher engagement

Improve onboarding, reduce churn, and boost ROI

This is not just reporting. It’s clarity. It’s control. And it’s the foundation of faster B2B innovation.

Accelerate Outcomes with AI Services That Work for You

While product analytics shows you what’s happening, AI services help you act on that data instantly. Product Siddha designs and builds low-code AI-powered systems that reduce manual work, automate decisions, and create intelligent workflows across teams.

With our AI services, B2B companies can:

Automatically segment users and personalize messaging

Trigger automated campaigns based on user behavior

Streamline product feedback loops

Deliver faster support with AI chatbots and smart routing

Together, AI and analytics make your product smarter and your business more efficient. No more delayed decisions. No more data silos. Just continuous improvement powered by automation.

Our Approach: Build, Learn, Optimize

At Product Siddha, we believe innovation should be fast, measurable, and scalable. That’s why we use a 4-step framework to integrate product analytics and AI services into your workflow.

Build Real, Fast

We help you launch an MVP with just enough features to test real-world usage and start gathering data.

Learn What Matters

We set up product analytics to capture user behavior and feedback, turning that information into practical insight.

Stack Smart Tools

Our AI services integrate with your MarTech and product stack, automating repetitive tasks and surfacing real-time insights.

Optimize with Focus

Based on what you learn, we help you refine your product, personalize your messaging, and scale growth efficiently.

Why Choose Product Siddha for B2B Innovation?

We specialize in helping fast-moving B2B brands like yours eliminate complexity and move with clarity. At Product Siddha, we don’t just give you data or automation tools — we build intelligent systems that let you move from data to decisions in real time.

Our team combines deep expertise in product analytics, AI automation, and B2B marketing operations. Whether you’re building your first product or scaling an existing one, we help you:

Reduce time-to-market

Eliminate development waste

Align product and growth goals

Launch with confidence

Visit Product Siddha to explore our full range of services.

Let’s Turn Insight into Innovation

If you’re ready to use product analytics and AI services to unlock faster B2B innovation, we’re here to help. Product Siddha builds smart, scalable systems that help your teams learn faster, move faster, and grow faster.

Call us today at 98993 22826 to discover how we can turn your product data into your biggest competitive advantage.

[packagingworldinsights]

OMRON opens new Automation Centre in Stuttgart to drive innovation and customer collaboration

Stuttgart, Germany – OMRON has celebrated the grand opening of a new Automation Cent in Stuttgart, reaffirming its commitment to innovation, excellence, and customer-centric solutions in industrial automation. Strategically located near key customers and partners, the new facility serves as a hub for expertise in advanced automation solutions. It enables true co-creation, proof-of-concept development, and hands-on collaboration.

The OMRON Automation Center Stuttgart joins a global network of 48 Automation Centers and Proof-of-Concept labs to support customers and partners across Germany and Europe. Spanning 2,372 m², and located just minutes from the Stuttgart international airport, the facility is home to a team of experts in industry-specific solutions, including sensing, control, vision, safety, robotics, and AI-driven technologies. By actively co-developing solutions with customers, OMRON helps manufacturers, machine builders, and system integrators tackle key societal challenges, such as labor shortages.

Fernando Colás, CEO at OMRON Industrial Automation Europe comments: “This new Automation Center in Stuttgart represents our significant investment in Germany and in the EMEA region. I am incredibly proud of the dedication and teamwork that made this vision a reality. Seeing this project come to life and now standing in a space where we can innovate together with our customers is an inspiring moment. We are excited to shape the future of manufacturing together with our customers and partners.”

Peter Ehl, General Manager at Automation Center Stuttgart concludes: “At OMRON, we believe that the best innovations emerge through collaboration. What makes this Automation Center so special is that it was purpose-built from the ground up specifically for OMRON. Every part of this facility has been designed with our customers in mind—to provide an environment where we can collaborate, test, and refine real-world automation solutions.”

The new facility aligns with OMRON’s long-term vision to drive innovation and continue to contribute to the development of society. OMRON is dedicated to supporting its customers with innovative, scalable, and flexible solutions that drive operational excellence in manufacturing.

For more information about OMRON and the new Automation Centre Stuttgart, please visit https://industrial.omron.eu/en/our-value/automation-center. For scheduling a visit, please contact your local OMRON office.

[avmglobalsolutions]

AVM Global Solutions Marketo Marketing Consulting Services offer unparalleled expertise to help businesses unlock the full potential of their marketing automation efforts. With years of experience and in-depth knowledge of the Marketo platform, we provide tailored solutions that drive measurable results.

[neebifytool]

How to use bard?

Bard is a new AI chatbot from Google which promises to be the source of real-time information and conversational answers to most questions. To deliver coherent, context-aware responses, it relies on Google's Language Model for Dialogue Applications, LaMDA. Bard is fantastic when the topic of interest deals with current events or information that constantly updates-and could answer anything from trivia to facts. It has entered the competitive landscape of AI-driven tools like OpenAI's ChatGPT and Microsoft's Bing AI.

A person can get access to Bard through the Google website and also by searching for "Google Bard" in a browser. After accessing Bard, one can ask questions, make the most of the conversation, receive immediate responses, and share responses for productivity.

On a PC, users access Google Bard via the browser interface. Open Google Chrome, Firefox, or Edge and go to the Google Bard website. Sign in to your Google account to get personalized answers and recall conversation history.

It's pretty easy to start a conversation by starting with Bard, and the users can save the page as a bookmark so as not to visit again.

Bard has gained popularity among students and professionals and curiously inquisitive minds seeking help or information that have quite proved useful.

Google Bard is an AI-powered chatbot that can be accessed directly via a web browser or downloaded from the Google Bard website. To access Bard on the phone, one shall go to the mobile browser and visit the website of Google Bard. Log in using your Google account; type out your question; and activate voice search. To use Bard with Google: Ensure it is available in your location. Please have the latest version of Google Chrome available. Always ensure that you are logged into your Google account. Verification of your privacy settings.

If Bard is not available, some regions have integrated it into Google Search. Open its interface, type your question, try specific queries, ask follow-up questions, and test creative features to ask questions to Bard. Bard can be used for simple routine tasks, challenging questions, and creative work.

Therefore, Google Bard is a friendly and approachable AI chat that tends to make information retrieval as easy as it can be for people. It is decidedly different from any other search engine since it captures real-time data and gives conversational responses. Useful tool for the simplest of tasks or more creative pursuits: Google Bard is an excellent tool in different uses, ranging from mundane day-to-day errands to creative activities, all set for accessing basic tasks or questions that are complex.

[accountsend]

Sales Automation: Streamlining Processes for Efficient Lead Generation

Article by Jonathan Bomser | CEO | AccountSend.com

In today's lightning-paced business ecosystem, the beacon of Sales Automation shines brighter than ever as a transformative force propelling lead generation into a realm of unprecedented efficiency and success. This voyage takes us through seven pivotal strategies that harness the true potential of Sales Automation, ensuring that you harness its power to revolutionize your lead generation journey.

DOWNLOAD THE SALES AUTOMATION INFOGRAPHIC HERE

Implement a Customer Relationship Management (CRM) System

Imagine a command center at your fingertips that orchestrates your lead interactions with finesse. This is where the Customer Relationship Management (CRM) System, the linchpin of Sales Automation, comes into play. This technological marvel enables you to seamlessly centralize customer data, track interactions, and automate tasks with precision. Picture the possibilities as your sales team focuses on nurturing connections that drive conversions.

Utilize Marketing Automation Tools

Bid farewell to labor-intensive marketing efforts as Sales Automation brings forth the magic of marketing automation tools. These remarkable instruments streamline repetitive marketing tasks, from orchestrating email campaigns to nurturing leads and scheduling social media content. By crafting strategic workflows and triggers, you hold the power to deliver tailor-made messages that resonate with your prospects. The outcome? Engagement and conversion rates that soar to new heights.

Qualify Leads with Lead Scoring

In the labyrinth of potential leads, imagine having a compass that guides you to the most promising ones. Enter lead scoring, a beacon of clarity amidst the complexity. Through meticulous criteria encompassing demographic data, engagement metrics, and behavioral patterns, lead scoring empowers your sales team to prioritize leads ripe for conversion. This orchestration of efficiency elevates your conversion rates while maximizing your team's efforts.

Streamline Sales Processes with Workflow Automation

Embrace the liberation from manual, time-consuming sales processes through the elegance of workflow automation. Bid adieu to the mundane tasks of follow-ups, appointment scheduling, and proposal generation. Workflow automation transforms these into seamless symphonies, gifting your sales team precious time. This temporal freedom translates into a focus on nurturing relationships, cultivating an environment primed for deal closure.

Integrate Sales and Marketing Efforts

The synergy of sales and marketing isn't a mere concept; it's a dynamic strategy made tangible by Sales Automation. Witness the convergence of these vital forces as silos dissolve, and a harmonious collaboration emerges. Valuable insights flow seamlessly, lead progress is tracked cohesively, and communication flourishes throughout the sales cycle. The result? A seamless alliance that fuels conversions and magnifies results.

Implement Chatbots and AI-powered Assistants

In an era where responsiveness defines success, envision AI-powered chatbots as your digital allies. These innovative assistants redefine customer support and engagement by handling routine inquiries, offering instant responses, and even assisting in lead qualification. The outcome? Your team is unburdened, channeling their expertise into intricate tasks that propel your business forward.

Continuously Analyze and Optimize

Success isn't a static destination; it's an evolving journey. Data analysis becomes your compass in the realm of Sales Automation. Regularly delve into the wealth of insights harvested by your automation tools. Decode lead behavior, unravel conversion rates, and unveil sales performance intricacies. Armed with these insights, fine-tune your lead generation strategies, refine processes, and unearth optimization opportunities.

In essence, Sales Automation stands as the cornerstone of lead generation efficiency. Through adopting a CRM system, harnessing marketing automation tools, embracing lead scoring, automating sales workflows, aligning sales and marketing endeavors, integrating AI-powered support, and ceaselessly optimizing strategies, you can reshape your lead generation narrative. Embrace Sales Automation as the lifeblood of your sales strategy, and witness your lead generation expedition thrive with newfound efficiency and efficacy. The time has come to seize Sales Automation and redefine your lead generation journey.

[sendcrux]

Boost Your Outreach with the Best Cold Email Automation Tool in the USA

In today’s competitive business landscape, effective communication is key to building relationships and driving sales. One powerful method for achieving this is through cold email automation. By leveraging advanced tools, businesses can streamline their outreach efforts, save time, and improve response rates.

Why Cold Email Automation?

Cold email automation is essential for scaling outreach efforts. Instead of manually sending emails to prospects, automation tools handle this task efficiently, allowing you to focus on crafting compelling messages and targeting the right audience. This not only boosts productivity but also ensures that your emails reach a wider audience.

Choosing the Best Cold Email Automation Tool

When selecting a cold email automation tool in the USA, consider the following features:

User-Friendly Interface: The tool should be easy to use, with a clear dashboard and intuitive features.

Customization Options: Look for tools that allow you to personalize your emails, which is crucial for engagement.

Analytics and Reporting: Comprehensive analytics help you track open rates, click-through rates, and responses, enabling you to refine your strategy.

Integration Capabilities: Ensure the tool can integrate with your existing CRM and other marketing platforms.

Best SMTP for Cold Email

To maximize the effectiveness of your cold email campaigns, it’s crucial to use the best SMTP (Simple Mail Transfer Protocol) for cold email. A reliable SMTP service ensures your emails are delivered promptly and securely, reducing the risk of your messages ending up in spam folders. This enhances deliverability and ensures your outreach efforts are not wasted.

Benefits of Using an Email Marketing Platform

An email marketing platform that includes cold email automation and the best SMTP for cold email provides several benefits:

Efficiency: Automate repetitive tasks and manage large-scale email campaigns with ease.

Personalization: Tailor your messages to individual recipients, increasing the likelihood of engagement.

Scalability: Handle a growing list of contacts without compromising on quality or performance.

Conclusion

In conclusion, boosting your outreach with the best cold email automation tool in the USA is a smart strategy for any business looking to expand its reach and drive sales. By leveraging the right tools, including a reliable SMTP service and a comprehensive email marketing platform, you can enhance your email campaigns and achieve better results. Start automating your cold emails today and watch your outreach efforts soar.

Visit: www.sendcrux.com

[tradersfindb2bportal]

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[tumblewise]

How B2B Marketing Automation Improve the Customer Experience

B2B marketing automation is the most efficient way to connect your brand with your target audience.

Marketing automation, the game-changer that has transformed how businesses connect with their customers. Technology can be utilized to speed up and personalize marketing tactics, and B2B businesses are discovering new opportunities for growth and client satisfaction. 

[smartcrmstories]

Why You Shouldn’t Trust a Clean CRM

If your CRM looks clean, it might not be a good sign.

You’d think a tidy dashboard, updated deals, and empty task lists mean your sales process is running smoothly. But more often than not, a “clean” CRM is actually a quiet warning sign.

Here’s why.

What Clean Often Means: Incomplete

Let’s be real. Most reps aren’t updating the CRM in real time. They’re selling. Calling. Following up. Trying to hit quota.

And when updating the CRM means 5 clicks and a search bar, guess what gets skipped?

Notes don’t get logged

Calls don’t get tracked

Follow-ups don’t get created

Deal stages aren’t updated

So the CRM stays “clean” — because the mess is happening somewhere else: in Slack, in notebooks, in reps’ heads.

When Data Looks Good, But Tells You Nothing

The danger of a clean CRM is false confidence.

Managers assume the pipeline is up to date. Leaders base forecasts on missing data. Follow-ups are missed because no one set reminders.

The system isn’t wrong — it’s just empty.

A Better CRM Doesn’t Rely on Reps Remembering

That’s where smart systems come in.

At Teleforce.cx, we built a sales workspace that automatically:

Logs calls and outcomes

Tracks tasks and follow-ups

Updates the CRM in real time

Keeps everything synced — without the rep having to stop and “fill in” the system

So instead of clean-but-empty, your CRM is clean and complete.

[jcmarchi]

Hakob Astabatsyan, Co-Founder & CEO of Synthflow – Interview Series

New Post has been published on https://thedigitalinsider.com/hakob-astabatsyan-co-founder-ceo-of-synthflow-interview-series/

Hakob Astabatsyan, Co-Founder & CEO of Synthflow – Interview Series

Hakob Astabatsyan, Co‑Founder and CEO of Synthflow, is leading the development of cutting-edge voice AI technology that helps businesses automate customer calls with human-like responsiveness. Based in Berlin, Hakob co-founded Synthflow in 2023 with the goal of making advanced conversational AI accessible to companies of all sizes.

Under his leadership, Synthflow has rapidly scaled across Germany and the U.S., enabling clients in real estate, healthcare, finance, and other industries to deploy custom no-code voice agents in just weeks. These AI agents handle inbound and outbound calls, integrate with 200+ apps and CRMs, and operate at low cost with exceptional accuracy. With rapid revenue growth and a growing global team, Synthflow is becoming a leading voice automation platform—and Hakob is at the forefront of its expansion.

What inspired you to start Synthflow, and how did your background as a strategist and serial entrepreneur influence the company’s mission?

When we started Synthflow, voice AI was still in its infancy, limited to robotic IVRs and hard-coded scripts. But having worked across multiple startups and tech ventures, I could see a deeper opportunity. My background as a strategist taught me to spot moments when a shift in infrastructure reshapes an industry, and that’s exactly what large language models did for voice.

We knew that if we could combine cutting-edge AI with real-time voice interaction we could transform customer communication. That mission to democratize voice AI wasn’t just a tagline; it was a response to a market gap. Our north star has always been to build human-like automation that is easy to deploy, scalable, and secure.

Your mission is to “democratize access to AI voice automation.” What does that look like in practical terms for small and mid-sized businesses?

Democratizing voice AI means removing the technical and financial barriers that have historically limited access to this technology. Whether you’re a fast-scaling startup, a mid-sized operation, or an enterprise team looking to modernize customer engagement, our goal is to make human-like voice automation deployable in days.

This is why we built Synthflow as a no-code platform. Instead of relying on engineering resources or lengthy integrations, teams across sales, support, and operations can design and launch voice agents through a simple browser-based interface. It’s a shift from AI being a back-office R&D project to a frontline business tool.

Can you walk us through what it takes to build and deploy a voice agent from scratch using your tools?

It’s remarkably intuitive. Our no-code, browser-based interface lets users drag and drop elements to design a complete call flow conversation from greetings to follow-ups. You can define tone, fallback behaviors, and integrations with your existing systems like CRMs or calendars.

We take care of everything behind the scenes—transcription, speech synthesis, LLMs, and call setup—so teams can focus on the experience, not the plumbing. That’s how we earned G2’s Fastest Implementation badge for AI Agents globally, because most of our customers go from zero to live in under two weeks.

What breakthroughs allowed you to achieve human-like latency of <500ms and near-perfect uptime?

Achieving sub-500ms latency was a major technical milestone. It required a combination of edge computing, real-time streaming architecture, and model-level optimization. We decoupled our speech-to-text and text-to-speech layers from the LLM inferences to ensure parallel processing wherever possible.

On the infrastructure side, we designed for reliability from day one—leveraging redundancy, failover routing, and distributed cloud systems to maintain uptime even at high volumes. Today, we process over 40 million calls per month, and our customers benefit from that battle-tested scale.

How does Synthflow’s AI avoid hallucinations and stay within brand-safe “guardrails” during conversations?

Unlike general-purpose chatbots that try to handle anything and everything, our voice agents are built to be goal-driven. That focus dramatically reduces the chances of hallucination. If an agent is designed to schedule calls, it simply won’t respond to unrelated prompts like “tell me a joke” or “what’s the weather.” It sticks to the task it was created for, keeping the conversation purposeful and on track.

On top of that, our platform includes a built-in knowledge base that lets you define exactly what the agent should know—and more importantly, what it shouldn’t. This makes it easy to keep conversations brand-safe, accurate, and relevant, while giving you full control over how the AI handles information.

What makes users trust an AI voice agent, and where do things typically go wrong in customer experience?

Trust comes down to speed, relevance, and tone. If an AI responds quickly, understands intent, and sounds natural, people are more likely to engage. We’ve built in subtle human cues like pauses and filler words to make conversations feel real.

Things go wrong when AI tries to do too much. That’s why our agents focus on specific tasks and escalate when needed. It’s not about doing everything—it’s about doing the right things well.

That said, we know some people are still skeptical. And that’s fair—every new technology goes through that phase. As a pioneer in voice AI, we see it as our job not just to build great tech, but to help people feel confident using it.

How do you ensure that Synthflow voice agents handle sensitive data securely while complying with HIPAA, SOC2, and GDPR?

Security and compliance are core to our architecture. We’re certified under SOC 2 and GDPR and operate with HIPAA-compliant safeguards for healthcare clients. This includes data encryption at rest and in transit, role-based access controls, audit logs, and consent frameworks baked into call flows.

What role do humans still play when Synthflow is deployed — and where is human-AI collaboration most critical?

Humans will always play a critical role. Synthflow isn’t here to replace people, we’re here to make them better at their jobs. Our AI voice agents take on the repetitive, routine calls so human teams can focus on what they do best: handling complex, emotional, and high-impact conversations.

We think that the future of customer communication is like a relay. The AI runs the first leg of the conversation—capturing intent, collecting details, handling routine actions. When things get more complex, it passes the baton to a human with full context so they can pick up seamlessly. That kind of human-AI collaboration creates better experiences for both sides of the conversation.

You’re based in Berlin. How does the European tech ecosystem shape Synthflow’s growth strategy, especially around privacy and AI regulation?

Being in Europe, especially in Berlin, has sharpened our focus on privacy, ethical AI, and compliance-first development. European customers demand high standards, and we’ve embraced that as a competitive advantage. Our architecture is designed to be data-sovereign and regulation-ready, which positions us well as global AI regulations tighten.

Berlin also offers a unique talent pool. It’s helped us grow thoughtfully while staying grounded in trust, which is essential when your product talks directly to customers on behalf of a brand.

Where do you see the future of AI voice agents heading — and what’s one major trend in enterprise AI that’s currently underhyped?

The future is accelerating faster than anyone predicted. Within a few years, I believe over half of all B2B voice interactions will be AI-driven, and we’re already seeing glimpses of AI-to-AI conversations managing entire workflows.

One underhyped trend is the rise of no-code and low-code AI orchestration. Everyone talks about the models, but the real unlock comes when businesses can deploy and iterate on AI solutions without writing code. And we’re excited to be part of this wave.

Thank you for the great interview, readers who wish to learn more should visit Synthflow. 

[packagingworldinsights]

OMRON opens new Automation Centre in Stuttgart, strengthening pharma packaging news, packaging b2b, and cosmetic packaging news innovation links.

[abhibaj]

ABM Strategy and Local Relevance in B2B Marketing: Insights from Anam Hilal

Anam Hilal began her journey armed with an electrical engineering degree, but she quickly discovered her passion in B2B Marketing through event sales—selling high-ticket sponsorships and generating €126,000 in her first year. Transitioning from engineering to marketing wasn’t just a career move; it reflected her purpose-driven focus. As she explains, “I was always drawn to the creative and strategic aspects of event direction and marketing,” which spurred her shift into a marketing leadership role.

Today, Anam leads global strategies spanning audience experience, campaign orchestration, and Account-Based Marketing (ABM). Her story illustrates that Marketing Leadership isn’t confined to traditional marketing paths—it’s about discovering your strengths and amplifying them within B2B contexts. Therefore, embracing passion and aligning it with purpose can set the stage for impactful career transitions.

Get full insights@ https://itechseries.com/interviews/abm-strategy-insights/

Global Strategy, Local Relevance — Mastering Regional Nuance

One pivotal challenge Anam identifies is reconciling global strategy with local relevance, especially in markets like the Middle East. She highlights that global content often misses the mark unless it's tailored to regional needs: “this market has its own distinct nuances… global content often fails to connect”.

Consequently, she designs campaigns with locally relevant use cases and regional case studies, ensuring language and cultural context are prioritized. Furthermore, she underscores that while Arabic content drives engagement, digital measurement remains a hurdle. As a result, traditional channels still outperform—but they lack attribution capabilities. By balancing global frameworks with localized messaging, Anam exemplifies a B2B Marketing approach that respects nuance without sacrificing strategy.

KPIs as North Star — Aligning Goals with Outcomes

Anam asserts that any effective campaign begins with well-defined Key Performance Indicators (KPIs). She ensures alignment by setting clear expectations with stakeholders: “The foundation of any successful campaign starts with well‑defined KPIs aligned with business goals”.

But she goes further—she emphasizes robust audience segmentation backed by high-quality data, which becomes the backbone for intelligent ABM Strategy. This disciplined alignment ensures every campaign moves the needle. Beyond internal clarity, she equips the sales team with collateral (e.g., objection-handling guides, scripts, CRM reports) to maintain campaign momentum post-launch. Hence, operationalizing Marketing Leadership means aligning strategy, structure, and sales with careful precision.

Account-Based Marketing — A Strategic Evolution

According to Anam, modern B2B Marketing has evolved dramatically with the birth of Account-Based Marketing. Formerly, marketing and sales existed in silos, but today, ABM fosters deep collaboration. Now, teams co-create tailored messaging, develop account-specific tactics, and progress toward common revenue goals.

Moreover, ABM Strategy brings fresh metrics into play—things like account penetration, pipeline velocity, and engagement quality replace superficial volume-based measures. Finally, she describes how marketing now supports customer success, contributing not just to acquisition but to retention, upselling, and cross-selling. This shift positions marketing as an ongoing revenue driver—extending far beyond its traditional remit.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

Campaign Case Study — Driving $100M+ Pipeline

Anam’s tenure at Autodesk featured a stellar campaign targeting Civil Engineering and Owners segments. She built a multi-pronged effort—12 segmented landing pages, eight integrated campaigns, all aligned with refreshed messaging

The outcomes were nothing short of spectacular: a $100 million-plus multi-year ACV pipeline, click-through rates hitting 40% and 32%, over 3,000 MQLs, 100+ net new accounts, 400,000 added contacts, and a 1,043% quarter-over-quarter surge in unique website visitors. This campaign encapsulates the power of combining ABM Strategy, audience experience, and data-driven execution—not merely as marketing jargon, but as revenue reality.

Emerging Trends — Tech-Fueled Marketing Transformation

Anam is particularly excited about how AI, machine learning, and data analytics can fuel hyper-personalization and automation. She envisions smarter segmentation, tailored content at scale, and predictive marketing that accelerates pipeline velocity.

Additionally, she sees SEO shifting beyond traditional paradigms—toward conversational search, mobile-optimized engagement, and social SEO. She also highlights the emerging concept of “LLM optimization”—where content is designed to train or perform well with language models like ChatGPT and Gemini

Finally, she points to video as a vital format, especially for explaining complex B2B products. As conversational formats gain traction, video becomes not just a supplement, but a central pillar of modern B2B Marketing strategies.

Inspiring the Team — Leadership that Scales

As a marketing leader, Anam places a premium on clarity-establishing SMART goals, aligning individual roles to the team’s mission, and providing continuous feedback. She shares, “Sharing a clear vision and setting SMART goals… gives the team purpose and a tangible way to measure success”.

To bolster morale, she practices positive reinforcement—celebrating results publicly, offering personalized praise, and tying recognition to how each contribution impacted the business. Additionally, she fosters ongoing development through individual growth plans and regular check-ins. This Leadership style cultivates trust, engagement, and a performance-driven mindset that sustains momentum.

Crafting a Compelling Brand Message — Consistency with Purpose

For Anam, impactful brand messaging starts with an authentic “why”—drawing from Simon Sinek's Golden Circle. She argues that audiences resonate with brands that clearly articulate purpose beyond profit. Accordingly, she helps companies find and project their deeper “why”—and ensures it becomes the backbone of their narrative

Moreover, she taps into emotional storytelling—embedding nostalgia, empathy, fear, or happiness—to foster deeper connections. When people feel emotion, they remember brands. So she documents and enforces messaging frameworks—tone, formats, channels—across all stakeholder touchpoints. In this way, she safeguards consistency across digital campaigns, events, sales, and customer success outreach.

Need more help@ https://itechseries.com/contact-us/

Conclusion

Anam Hilal’s journey—from engineering graduate to global Marketing Leadership—embodies the power of purpose combined with strategic clarity. She blends ABM Strategy with local relevance, sets resolute KPIs, and leads teams with empathy and precision. Moreover, her pioneering campaigns illustrate how to unlock B2B Marketing’s full revenue potential through data-backed storytelling.

[neebifytool]

Big Sales Growth: How Our Platform Delivered Real Results?

Neebify is the platform which uses automation coupled with CRM systems for delivering real and measurable results for businesses. It automates getting connection requests, messaging, and follow-ups in line with guidelines on LinkedIn. The other core features include automated outreach, CRM integration, targeting your audience, customized campaigns, and analytics or reporting.

There are high expectations to view LinkedIn automation as a step that can play an important role in today's sales strategy, including sending in connection requests, messages, and follow-ups at mass levels by streamlining the efficiency. In this case, it will make sure to produce even more qualified leads, consistency in engagement, scalability, and even super management of the data.

Yes, a mid-sized B2B software company had a case study that showed how Neebify transformed the entire LinkedIn outreach approach to remarkable sales growth. Neebify explained to the company that they could help it overcome the challenge of a small number of connections, which could not help scale, and a limited reach because their sales force had to send connection requests and follow-up messages manually. Neebify offered them a solution that would allow them to reach more prospects, keep leads engaged consistently, and connect their LinkedIn efforts with their CRM for better management of leads.

In conclusion, Neebify is the future of sales growth automation, as through good automation and proper CRM systems, its use can bring optimum results for businesses in the future.

A B2B software company used Neebify for automated LinkedIn outreach and its integration with their CRM. They used Neebify to send customized connection requests to industry decision-makers and influencers and then followed up automatically with a series of follow-up communications to nurture those connections and move people further down the sales funnel. They hooked up their CRM so sales were spending more time closing deals and less time wrangling data.

Neebify provided advanced filtering features that allowed the company to pinpoint leads of interest with precision based on title, industry, and company size. The company was allowed to create several campaigns on LinkedIn, targeting different aspects of the target audience.

Between three months, the company managed to realize an impressive 200% growth in sales opportunities, and conversion rates improved, leads were handled in a better way, less time spent at work not automated, and data-driven decisions made in a much more efficient way. Among the most outstanding ones was the plan targeting decision-makers in the tech industry where the acceptance rate of connection requests had reached as high as 150%.

By combining Neebify's LinkedIn automation tool with its integration into a CRM, it could potentially really get the sales of businesses sky-rocketing. This is due to the fact that every sales effort would scale while not dropping personalization and efficiency. One good example would be the case of the B2B software company where the right application of automation on a LinkedIn strategy could really reach new heights while bringing in significant, measurable results.