#CMO Jobs USA | Explore Tumblr Posts and Blogs

michaelandy101-blog · 4 years

Text

20 of the Most Emotionally Partaking Christmas Adverts of 2020 (So Far)

New Post has been published on http://tiptopreview.com/20-of-the-most-emotionally-engaging-christmas-ads-of-2020-so-far/

20 of the Most Emotionally Partaking Christmas Adverts of 2020 (So Far)

In response to a Spencer Stuart study, the typical tenure for chief marketing officers at main U.S. client model firms is 41 months.

The median tenure of CMOs at 100 of the most-advertised American manufacturers is 30 months.

So, if American CMOs need to preserve their jobs for greater than 2.5 to three.5 years, then they need to instantly assign whoever is answerable for video marketing at their firms to investigate probably the most emotionally partaking Christmas adverts in Nice Britain.

And even online retailers within the U.S. ought to ask:

Why didn’t Amazon’s Christmas advert within the U.Ok. use video search engine optimization?

Why ought to CMOs on this facet of the Atlantic Ocean analyze the Christmas adverts on the opposite facet of the pond?

Nicely, it’s essential to study classes from the campaigns for the outlets on “High Street” within the U.Ok. in time to use them to the shops on “Main Street” within the U.S.

Now, this was simpler in earlier years as a result of the run-up to Christmas usually kicked off proper after Halloween in Nice Britain, however historically waited till the day after Thanksgiving in America.

Commercial

Proceed Studying Under

Nonetheless, to allow consumers to stay socially distant as a way to gradual the unfold of COVID-19, Black Friday is remodeling right into a month-long occasion within the U.S.

So the variations are blurring this 12 months.

U.Ok. Vacation Consumers Will Be Pushed to Digital This 12 months

However, one of many issues that is still completely different on the opposite facet of the pond in 2020 is the response to the worldwide pandemic.

Within the U.Ok., nonessential retail shops have been shut down in England on November 5, 2020, as a part of strict lockdown measures.

So, English customers who needed to buy something apart from groceries or drugs can’t achieve this in a retailer till December 2, 2020.

As a consequence, the lockdown could have a huge effect on British buying developments within the coming vacation season.

In response to eMarketer research:

“Brick-and-mortar holiday season sales … will plunge by 19.0% to £60.04 billion ($76.63 billion). In-store sales will account for just over two-thirds of total holiday season sales, down from over three-quarters last year and 81.6% in 2016.”

The market analysis firm provides:

Commercial

Proceed Studying Under

“This year, retail ecommerce holiday season sales will reach £28.51 billion ($36.38 billion), up 16.7% over last year, and account for a substantial 32.2% of total U.K. holiday sales in 2020. That’s more than three in 10 holiday retail pounds—the highest proportion ecommerce has claimed since we started tracking this metric.”

By comparability, there hasn’t been a strict lockdown within the U.S., though Ohio has stated all retail companies should shut from 10 p.m. till 5 a.m. for 3 weeks.

In consequence, eMarketer forecasts that U.S. brick-and-mortar retail will decline solely four.7% to $822.79 billion in 2020, whereas U.S. retail ecommerce gross sales will bounce 35.eight% to $190.47 billion.

The market analysis firm additionally expects ecommerce to account for 18.8% of complete retail gross sales on this facet of the pond.

So, the 2020 vacation season within the U.Ok., which goes to be very completely different this 12 months, could also be a sneak preview of what’s in retailer for prime retailers subsequent 12 months within the U.S.

That is very true for Walmart, Goal, and different big-box retailers, that are dealing with rising competitors from Amazon.

So, vacation buying developments are completely different within the U.Ok. and the U.S.

However, the battle between Amazon and retailers is analogous on each side of the pond.

In different phrases, there are delicate, however vital classes to be discovered by evaluating and contrasting Christmas adverts within the two nations separated by a standard language.

The Most Emotionally Partaking Christmas Adverts of 2020 (So Far)

That’s why the CMOs on the most-advertised American manufacturers ought to instantly assign whoever is answerable for video marketing at their firms to investigate the emotionally partaking Christmas adverts in Nice Britain.

Commercial

Proceed Studying Under

However, which metrics ought to these video marketing executives use to measure how effectively a Christmas advert modifications the hearts, minds, and actions of consumers?

Nicely, as I identified a 12 months in the past in an article titled, Did John Lewis Create One of the Top 2019 Christmas Adverts?, utilizing “views” to match movies is problematic.

Christmas adverts are launched on completely different days.

Retail manufacturers have completely different advert budgets for selling their vacation adverts.

Plus, the UK has a inhabitants of 65 million, whereas the USA has a inhabitants of 329 million.

That’s why I choose utilizing a distinct methodology for measuring how effectively a Christmas advert modifications the hearts, minds, and actions of consumers.

This technique was developed within the U.Ok. by Unruly, which is now’s a part of Tremor Worldwide Ltd.

Based in 2006, Unruly was one of many first distributors to measure the emotional, behavioral, and cultural drivers of a video marketing marketing campaign’s success in nations all over the world.

Commercial

Proceed Studying Under

And final week, the oldsters at Unruly launched a brand new vacation advert chart that takes a better have a look at which Christmas campaigns are producing probably the most emotional engagement.

Utilizing knowledge from their content material measurement device, UnrulyEQ, their chart consists of a lot of this 12 months’s festive campaigns within the U.Ok. and the U.S.

(Why not all of them? Nicely, some manufacturers haven’t uploaded their vacation commercials but.)

However, probably the most emotionally partaking Christmas adverts of 2020 (up to now) have been launched by the next manufacturers.

1. Kohl’s Give With All Your Heart

youtube

UnrulyEQ Rating: 7.9

Description:

“This year looks different – and so do our wish lists. Where once we just wished for things like toys and tech, we’re now wishing for happiness, understanding and kindness more than ever. And time spent together is the greatest gift of all. This year looks different because the world is different. So give with all your heart. Happy holidays from Kohl’s.”

Commercial

Proceed Studying Under

2. Etsy’s Gift Like You Mean It: Nana

youtube

UnrulyEQ Rating: 7.eight

Description:

“The perfect present goes the distance, even when you can’t. Find the right gift for the right one on Etsy.com.”

three. Macy’s In Dad’s Shoes

youtube

UnrulyEQ Rating: 7.6

Description:

“A daughter takes an unexpected journey in finding the perfect gift for her dad this holiday season. The lesson in the end? This year, the real gift is the thought you put into it.”

Commercial

Proceed Studying Under

four. Anthem’s America’s Cart

youtube

UnrulyEQ Rating: 7.6

Description:

“What we needed changed this year. But what’s truly essential didn’t change at all. Walmart gives you easy and safe ways to get you everything you need online, and end the year with what matters.”

5. Gap’s Dream the Future

youtube

UnrulyEQ Rating: 7.four

Description:

“For us, this holiday is all about hope. And when we look forward to the season ahead, we hope for a kinder, more loving tomorrow, where we see, dream, and think in color. And celebrate as individuals, together.”

Commercial

Proceed Studying Under

6. Best Buy’s Dear Best Buy

youtube

UnrulyEQ Rating: 7.three

Description: “The best gifts for the special people in your life. Fast Store Pickup. Ready in one hour.”

7. Hudson’s Bay’s A Call to Joy

youtube

UnrulyEQ Rating: 7.1

Description:

“We asked Emmy winners Catherine O’Hara and Annie Murphy to help us spread the holiday joy this year, and they’ve made it clear: When it comes to joy, more is more!”

Commercial

Proceed Studying Under

eight. Not On The High Street’s The Magic of Small Things

youtube

UnrulyEQ Rating: 6.9

Description:

“Excited faces, thoughtful gifts, cosy new PJs… it’s the small touches that make Christmas magical. Find unique present ideas and festive magic from the U.K.’s best small creative businesses.”

9. M&S FOOD’s This is M&S Christmas Food

youtube

UnrulyEQ Rating: 6.eight

Description:

“ONE magical range of festive food. TWO million pounds donated to U.K. charities. NINE world-famous icons (plus some very special M&S colleagues). This is not just any Christmas Food ad… Introducing the first our nine delicious festive ads voiced by Olivia Colman.”

Commercial

Proceed Studying Under

10. Aldi’s Christmas Launch Advert 2020

youtube

UnrulyEQ Rating: 6.7

Description: “Kevin’s out in the cold. Will he get home in time for Christmas?”

11. Lidl’s Big on a Christmas You Can Believe In

youtube

UnrulyEQ Rating: 6.7

Description: “Could a friendship be ahead? No. It’s a Christmas ad for Lidl with great prices instead!”

12. Amazon’s The Show Must Go On

youtube

UnrulyEQ Rating: 6.7

Description:

“This is the story of a young dancer whose spirit and tenacity triumphs through the challenges of 2020. All with a little help from her family and community.”

Commercial

Proceed Studying Under

13. Barbour’s Father Christmas to the Rescue

youtube

UnrulyEQ Rating: 6.7

Description:

“This #BarbourChristmas, we are joining Raymond Briggs’ beloved Father Christmas on a very special adventure to the Barbour factory in South Shields. Share our Barbour Christmas film, based on a true story…”

14. John Lewis’ Give A Little Love

youtube

UnrulyEQ Rating: 6.four

Description:

“We believe that the world would be a better place if we all gave a little more love. So this year we’re celebrating kindness, whether large or small, showing how each and every act of love has a positive impact on the world around us, as we pass them on to others.”

Commercial

Proceed Studying Under

15. Asda’s That’s an Asda Price Christmas

youtube

UnrulyEQ Rating: 6.four

Description:

“Watch Asda’s Christmas advert – our superfan Sunny is back to show everyone they can have the Christmas they need, at the prices they all want. He’s enlisted the help of his family – and a giant illuminated Pocket Tap. That’s an Asda Price Christmas!”

16. Argos’s An Evening with AbracaDaisy & the Incredible Lucy

youtube

UnrulyEQ Rating: 6.four

Commercial

Proceed Studying Under

Description:

“This year, the magic of Christmas is captured by two sister’s dreams of becoming master magicians, and after they circle a simple box of tricks, we witness a very special performance for their most adoring fans – their family.”

17. Hobbycraft’s Craft Together This Christmas

youtube

UnrulyEQ Rating: 6.2

Description:

“Together we’ve seen our lives change – but we’ve found different ways to share ideas, learn new skills and help each other. We’ve created things to let others know we miss them and brought families together even when we’re apart. It’s the joy of making and the gifts we share, so let’s craft together this Christmas!”

18. TK Maxx’s The Lil’ Goat

youtube

UnrulyEQ Rating: 6.2

Commercial

Proceed Studying Under

Description:

“After the year we’ve had, everyone deserves to feel special this season. And that includes everyone in our lives, even pet goats. Join our Lil’ Goat as she struts her fabulous fashion stuff in the snow, looked on adoringly by her proud parents, who bought her these wonderful gifts. How festive. Big Love at Small Prices – this Christmas at TK Maxx.”

19. Deliverloo’s Christmas Is On!

youtube

UnrulyEQ Rating: 6.1

Description:

“Get the best food of the festive season delivered to your door, with festive specials from Pret, Burger King, KFC and more, delivered only by Deliveroo.”

20.Tesco’s No Naughty List

youtube

UnrulyEQ Rating: 6.1

Commercial

Proceed Studying Under

Description:

“After a year like this, we believe there is no naughty list. So go on Britain, treat yourself to the best Christmas ever.”

Though Amazon is the 800-pound gorilla in retail ecommerce, it’s value noting that the model isn’t swatting away biplanes from the highest of the Empire State Constructing.

Amazon’s Christmas advert, “The show must go on”, ranked #11 with an UnrulyEQ of 6.6.

This means that the model has a powerful emotional grip on customers, however 10 different manufacturers have even stronger grips on the hearts, minds, and actions of consumers.

As Nick Woodford of the Unruly Weblog observes:

“Using ‘sadvertising’ and appealing to viewers’ lockdown frustrations, the ad left 38% of viewers feeling intensely emotional, telling the story of a young ballerina who gets her big break, only to have it taken away by the lockdown.”

He provides:

“The spot takes viewers on an emotional rollercoaster, ending on a high while shining a light on the young people and the arts industry that have both been heavily affected by the COVID-19 outbreak.”

Commercial

Proceed Studying Under

By comparability, “Give With All Your Heart | Kohl’s Commercial” tells the story of an unlikely friendship that blossoms over the vacation season as a little bit woman communicates by way of handwritten indicators with the aged lady subsequent door.

After a quick and disappointing absence, the neighbor returns over Christmas.

This instance “trackvertising” makes use of the soundtrack of Willie Nelson singing “Rainbow Connection” to go away 64% of viewers feeling intensely emotional after watching the older lady maintain up an indication asking, “Did you get what you wished for?”

The little woman nods fortunately.

Amazon vs. Google – The Battle for Product Search

Earlier this month, European Union regulators filed antitrust fees towards Amazon, accusing the ecommerce large of utilizing its entry to knowledge from firms that promote merchandise on its platform to achieve an unfair benefit over them.

However, again in January 2020, Stephen Bench-Capon, posted the outcomes of a study on the Searchmetrics search engine optimization & Content material Advertising Weblog, which paints a extra advanced image:

“Amazon is the largest marketplace the world has ever seen, and more product searches take place directly within Amazon than on Google. However, Google remains an important source of traffic for all online retailers, including Amazon.”

Commercial

Proceed Studying Under

Searchmetrics took an in depth have a look at how Amazon makes use of a mixture of natural and paid listings to vie for consumers’ clicks.

The digital marketing analytics firm carried out a research that examined 10,000 key phrases, which Amazon ranks within the first natural place in Google’s search outcomes.

The research eliminated model searches and located that:

Amazon buys Google Adverts for 10.5% of the key phrases analyzed, giving it duplicate natural/paid listings.

Amazon seems within the Google Buying field for 31.1% of the key phrases analyzed, and owns a complete of 16.2% of the person Google Buying adverts discovered.

Amazon has a minimum of one different natural outcome for 45.zero% of the key phrases for which it’s already rating on place one.

Amazon seems in picture containers on 41.5% of Google’s SERPs the place it additionally has the highest rating, which means that there are only a few picture containers with out an Amazon outcome.

However, Amazon doesn’t present any video content material that seems in video carousels.

Because the overwhelming majority of video carousel outcomes come from Google-owned YouTube, this implies video search engine optimization is Amazon’s solely strategic weak spot in Google search outcomes.

Commercial

Proceed Studying Under

You’ll be able to see this for your self by intently analyzing The present should go on, Amazon’s Christmas advert within the U.Ok.

In case you use Google Traits, you then’ll uncover that there’s four.5 instances extra internet search curiosity in “Amazon” than there may be in “John Lewis” over the previous 5 years within the U.Ok.

And there may be 2.zero instances extra YouTube search curiosity in “Amazon” than there may be in “John Lewis” over the previous 5 years – besides round mid-November, when the annual John Lewis Christmas advert is launched.

However, Amazon didn’t embrace its model title within the title of its Christmas advert, so it isn’t “optimized” for that time period.

Commercial

Proceed Studying Under

Now, should you have a look at the listing above, Walmart, Hole, Hudson’s Bay, Not On The Excessive Avenue, and Deliveroo don’t embrace their model names of their titles, both.

So, Amazon isn’t the one one which doesn’t perceive how video SEO works.

However, 14 different manufacturers do.

You’ll additionally see that 10 manufacturers use the key phrase, “Christmas” of their titles.

One makes use of “Xmas”, and one other makes use of “holiday.”

Now, I notice that this will set off arguments over political correctness, however there isn’t any debate that there’s considerably extra internet and YouTube search curiosity in “Christmas” than there may be in these different two synonyms.

So, leaving the key phrase, “Christmas” out of the title of its Christmas advert is a missed alternative for Amazon.

The same case will be made for the key phrase, “advert,” within the U.Ok., though “commercial” and “ad” are extra standard phrases within the U.S.

Lastly, the phrase “The show must go on” is a search time period, nevertheless it’s additionally the title of a track by Queen in addition to a cliché utilized in present enterprise.

Commercial

Proceed Studying Under

In consequence, Amazon’s Christmas advert doesn’t seem on the prime of Google’s SERP whenever you search for “the show much go on.”

And Amazon’s Christmas advert additionally fails to look on the prime of YouTube’s SERPs whenever you search for “the show must go on.”

So, generally, you must keep away from utilizing standard search phrases when optimizing the title, description, and tags of your YouTube video advert.

Commercial

Proceed Studying Under

And talking of tags, I used vidIQ to look at ‘The show must go on’ and located that it doesn’t use tags – one other indication that Amazon’s Christmas advert doesn’t use search engine optimization.

Oh, and it’s value noting that the feedback are turned off for “The show must go on.”

So, you may wager your final tin of biscuits (field of cookies) that the video marketing professionals who work for Amazon haven’t learn YouTube Algorithm: 7 Key Findings You Must Know which explains:

“The goals of YouTube’s search and discovery system are twofold: to help viewers find the videos they want to watch, and to maximize long-term viewer engagement and satisfaction.”

How can I be so sure?

Nicely, it’s onerous to seek out Amazon’s Christmas advert, even if you wish to watch it.

And turning feedback off for everybody who has watched ‘The show must go on’ undercuts viewer engagement, even when the younger dancer’s story of private triumph supplied them with a major degree of satisfaction.

Commercial

Proceed Studying Under

So, if the folks answerable for video marketing at 100 of the most-advertised American manufacturers present this type of evaluation to the CMO of their firm, then I’m pretty assured that they’ll get the funds and govt help they should create a more emotionally engaging Christmas advert subsequent 12 months.

And if additionally they discover ways to use video search engine optimization, then their Christmas advert (business) won’t solely be discovered by more viewers, it is going to additionally change the hearts, minds, and conduct of extra consumers throughout this very important vacation season for retailers.

Extra Assets:

Picture Credit

All screenshots taken by writer, November 2020

if( !ss_u )// end of scroll user Source link

#General

0 notes

col-life23 · 4 years

Text

Bud Light is hiring 'meme officer,' will pay $5,000 a month

Bud Light is hiring ‘meme officer,’ will pay $5,000 a month

Dalvin Brown USA TODAY

Published 9:22 AM EDT Aug 18, 2020

Did you know you can get paid to create memes?

Bud Light is on the market for a “chief meme officer” (CMO) and the job entails just what the title suggests. You’d be responsible for curating memes, which are humorous graphics that can be copied and spread rapidly by people on the Internet.

The memes would have to be centered around…

View On WordPress

0 notes

forbesjobs · 1 year

Text

You’re at least 10 years along in your desired profession, considered an expert in your field, won awards and garnered praise from your cohorts, grown your career accepting new positions and challenges along the way. Now it’s time to take the next step to the VP ranks or C-Suite and seek out elite, exhilarating executive jobs.

As we all know, not all paths are direct, often they meander. But there are a few proven steps you can take to land those illusive executive jobs with great pay and benefits. Consider the following:

Establish your personal brand, narrative Do this now, before you start looking for your ideal executive positions. This is a multi-layered dynamic that entails both your professional experience and personal passions, volunteer work, family life. It’s a balancing act that combines your leadership and executive skills with warmth and compassion for the world around you.

Ask yourself a few key questions: – How would I describe my career path or arch as a 30-second elevator pitch? – How would I tell a longer version with personal anecdotes sprinkled in – birth of your first child, continuing education, milestones, etc.? – How do I give back to my community? How does it align with my career? – How can I combine all of these elements in an executive bio? How does that read?

#chief marketing officer jobs USA #CMO Jobs USA #cmo jobs near me #remote cmo jobs #cmo hospital jobs

0 notes

haulix · 7 years

Photo

New openings (March 12, 2018)

Manager, Business & Legal Affairs (Sony - NYC)

The position will report to and provide support for the Vice President, Business & Legal Affairs. Additionally, the position will provide certain A&R/BA Admin and finance services and work with the Senior Director, A&R Admin and Senior Director of Finance.

Travel Manager (Stage and Screen - CA)

Stage and Screen has an exciting opportunity for a Travel Manager to join the growing team in downtown Los Angeles! The Travel Manager handles the day-to-day travel needs of corporate business accounts won by the Business Development Manager and ensures the service agreement between the client and Stage and Screen is delivered in a way which ensures total client satisfaction and client retention.

Associate Manager, Music (Twentieth Century Fox - Los Angeles)

FOX Sports Marketing is looking for an Associate Manager, Music who will support the marketing creative team in the research and selection of music. This position is responsible for obtaining, organizing, maintaining, and updating all music in the On-Air Promos Music Library that is used/needed for promos, sales reels and campaigns created by FOX Sports Marketing for the networks we service. This position will also act as mediator between FOX Sports Marketing and FOX Sports Music for license requests, cue sheets, etc. Foster and cultivate relationships with music production houses, labels, new artists, etc.

Team Coordinator, Caroline (UMG - Hollywood, CA)

Universal Music Group is seeking a Team Coordinator to provide administrative support to the EVP of Caroline, located in Hollywood, CA, as well as, additional Caroline Marketing Team support duties.

The ideal candidate will have Music or Entertainment experience and have experience supporting an SVP, GM or other high-level executives with discretion and confidentiality. Must be very efficient and highly attuned to the smallest of details. Multi-tasking and working on tight deadlines in a high-pressure environment is crucial. No task is too small and no challenge too great. A “can-do” attitude is essential.

Administrative Assistant, Corporate Communications (WMG - NYC)

Warner Music Group’s Communications and Marketing team is responsible for the company’s internal and external brand and reputation. We manage press inquiries, write announcements, prep executives for speeches, manage the company’s social media accounts, host events, create advertising, and much more. We are a small but mighty team who shares a passion for music and the artists and songwriters we support.

We are seeking a detail-oriented music enthusiast to join the team as an administrative assistant.

Candidates should be ambitious and goal-oriented. In this role you will be expected to monitor press coverage, participate in marketing brainstorm sessions, answer phones, and schedule meetings. Excellent writing skills, knowledge of social media, and administrative experience are desired.

Marketing Manager, Media (Amazon - Seattle)

The Amazon Movies & Music team is seeking a customer-obsessed, analytical, detail-oriented and strategic Marketing Manager to drive marketing initiatives that aim to acquire and engage the Movies & TV and Music customer. The Marketing Manager will develop and own the customer experience and drive the editorial direction for this category.

Online Music Store Product & Content Manager (Riff City Guitar - Saint Joseph, MN)

Riff City Guitar is seeking a new team member to support the rapid growth of our online store. Preferred candidates will have personal experience with - or a good knowledge of - guitars and other musical instruments. Graphic design skills will also be a plus.

The position will be focused on adding, organizing and updating products to the website and other channels but as we grow, many new aspects of the job will present themselves. We always look for adaptable people who like to learn new things. The new hire will also be an integral part of the marketing team and will be assigned marketing tasks including SEO support, research and exploration of new ideas.

We are accepting resumes from candidates with various experience levels and related skills to find the best person for the team. Enthusiasm and willingness to do whatever is needed are more important than relative experience, as long as the person has the skills to do the job proficiently.

Ultra On-Call Entertainment Agent (BCD Travel - USA)

Fulfills entertainment clientele travel related requests in airline ticketing arrangements, hotel accommodations and car rentals as well as group (such as music bands) and equipment movements to result in desired price and service required by the client. Provides highest level of customer service to this very demanding clientele.

Manager, Content Protection (Sony - NYC)

Sony Music Entertainment’s (SME) Content Protection department is seeking an anti-piracy / content protection professional to actively support and assist with the management of SME’s global content protection efforts and to enforce SME's copyrights worldwide. This position will play a vital role in SME’s efforts to combat intellectual property theft and expand SME’s content protection efforts globally.

SME's Content Protection department provides support to SME’s labels and business units including Business & Legal Affairs, Global Industry & Government Relations, Law, and Partner Development. The environment is fast-paced and allows for opportunities to work on diverse subject matters.

Promotion Assistant (Cumulus Media - Charlston, SC)

Cumulus- Charleston, SC stations (WWWZ/WMGL/WIWF/WSSX/WTMA) seeks outgoing, hardworking, creative individuals to join our promotions team. We are looking for outgoing people at least 21 years of age with smiling faces and good driving records to represent our stations at events, interacting with our listeners. If you have a flexible schedule and don’t like to sit at a desk, this is the perfect part-time job for you! We have set the standard for our niche and we continue to work hard to give our listeners a great experience when visiting on site promotions.

Product Analyst, Music (GraceNote - Emeryville, CA)

Our team seeks someone passionate about data to join us as a Product Analyst. Product Analysts knows our data inside and out and leverages this knowledge and tools to improve product performance, quality and end consumer experience. The ideal candidate is proactive to identify product issues, analytical to identify patterns, data driven to drive decisions and will work across closely with Product Managers, Content, and Engineering.

Junior Analyst (UMG - NYC)

This position will support the rights management transformation lead in the implementation and maintenance of Universal Music Group’s rights management process. They will work closely with the transformation team and key users to support ongoing communication of the visions and objectives of rights, metadata, and asset management to all relevant departments within Universal’s labels, with a specific focus on Business Affairs.

Promotions Specialist (Cumulus Media - San Francisco, CA)

Work with marketing, sales, digital and programming departments to develop and execute successful promotional concepts for Cumulus SF radio stations, with the goal of increased ratings and revenue.

Associate Producer, Music Imaging (SiriusXM - NYC)

Assist imaging producers in finding and editing source material and content. Add and update audio in pre-produced imaging. Assemble and edit music based long form production such as artist interviews and actualities and special programs for high profile channels.

Marketing and Operations Coordinator (Plug Labs - Atlanta, GA)

The Plug team is in the beginning stages of a global launch/takeover in the music industry and are seeking an administrative assistant that can work with and next to the CEO and CMO. This star will be a multi-tasking ninja with a gift of organization and mental agility. This will include providing support for event planning and managing our company’s general administrative activities.

Manager, Digital Marketing (UMG - NYC)

Casablanca Records is looking for a Manager, Digital Marketing to serve as a member of the Casablanca core marketing team located in New York, NY. This role will oversee Casablanca and its roster’s digital presence through the development of digital marketing strategy and execution. This person is responsible for creating and executing digital marketing and promotional plans across all areas of online including portals and distribution partners, artist websites, social media, new technology, CRM, SEM/SEO, third party lifestyle, and e-commerce. The person in this position will be responsible for nurturing and leveraging relationships with the artists and online partners. They will be required to set goals and manage campaigns in an effort to optimize reach and revenue. This person will also be responsible for managing and interpreting departmental reports and partner data.

Media Activation Specialist (UMG - NYC)

The Marketing Innovation Team at Universal Music Group is seeking an experienced media specialist for our small but rapidly growing in-house media team. This is a permanent, full-time position. Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture. The ideal candidate for this position is passionate about the ever-changing media landscape and about MUSIC! We are looking for someone who is highly knowledgeable on all digital media outlets including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms. This position is responsible for the execution and day-to-day management of all media for all of UMG’s US labels.

Royalty Analyst (Prager Metis CPAs, LLC)

Work closely with professional staff to assist with profit participation and royalty contract compliance audits conducted on behalf of the firm’s entertainment clients, which include songwriters, music publishers, recording artists, and other owners of intellectual property rights. Provide supporting roles in various other engagements such as the royalty administration of catalogs controlled by the firm’s business management clients.

Product Manager, Creator Product (Pandora - Oakland, CA)

Pandora is seeking a Product Manager on our Creator Product team to help define and lead the next generation of self-serve curation and programming tools within our industry-leading Artist Marketing Platform (AMP).

In this role, you’ll work directly on products that are used across the music industry ecosystem by artists, managers, curators, and labels of all sizes, and by extension touch Pandora’s over 76 million monthly active listeners. You’ll collaborate across many disciplines including engineering, design, analytics, marketing, legal, advertising, and others to drive features through ideation, development, launch and optimization. You’ll connect directly with our music industry partners and empower them to build differentiated content experiences for Pandora listeners. Join us and help drive this innovative product roadmap! This position is full-time and based in our Oakland office.

Part-Time Promotions / Digital Assistant (Cumulus Media - Lafayette, LA)

Cumulus Media’s Lafayette location is offering a great opportunity in the broadcasting industry as a PART TIME PROMOTIONS / DIGITAL ASSISTANT. As a member of the Cumulus Promotions Dept, you will represent all the Cumulus Lafayette stations as the entertainment team at live remote broadcasts and events, interacting with our listeners and clients. Working hours vary based on promotional schedule and schedule flexibility are key including nights and weekends, possibly some holidays.

Audio Producer (Epic Games - Cary, NC)

Epic is seeking an experienced Producer to work closely with its world-class Sound Design team. The ideal candidate for this role is knowledgeable about sound design and audio pipelines for game development. You should be passionate about delivering high-quality experiences for a range of projects and platforms. In this position, you’ll be responsible for handling and organizing the sound design pipelines so that our audio team can focus on what they do best .

A&R Assistant (WMG - Los Angeles)

The A&R Department operates as the primary source of talent scouting and record making within Warner Music Group. It is A&R that allows us to locate and sign new talent and continue making records for currently signed artists. The A&R assistant will assist the Executive Vice President of A&R in fulfilling all his A&R duties, as well as lend support with other departmental responsibilities.

Part-Time Music Researcher (BMI - Atlanta, GA)

Occasional part-time hourly work with hours ranging from 0-25 hours per week depending on availability of assignments. Work consists of music and market research in businesses in various states. Assignments include onsite research in businesses during late evenings, including weekends, and may require travel and overnight stay. Assignments also require completion of detailed reports following on-site visits.

Coordinator, International Label Management (Sony - NYC)

Reporting to the Senior Director, International Label Manager, the Coordinator, International Label Management will be based out of our New York City office. This position will be responsible for providing content management and campaign support for global frontline release campaigns. The ideal candidate will have strong written and communication skills, attention to detail and a genuine interest in and demonstrated understanding in learning more about global independent music.

Production Assistant, Ravinia's Steans Music Institute (Ravinia - Highland Park, IL)

Production Assistant is a time-intensive position including work during nights and weekends. This position reports to the Administrative Director of the Institute and works closely with the Operations Manager and all other RSMI staff to perform all aspects of Ravinia’s Steans Music Institute’s daily operations.

Administrative Assistant to the Music Director (Cincinati Symphony Orchestra - Cincinnati, OH)

This is a part-time, salaried, position that provides administrative and clerical support to the Music Director. The Administrative Assistant will ensure the Music Director has an organizational presence even when he/she is out of town, and will bolster the effectiveness, impact and focus of his/her work while present in Cincinnati. This position will provide additional departmental support for artist-related matters.

16-20 hours/week, on average. Ranging from 32-40 hours during Music Director conducting weeks and administrative periods, to 8-10 hours in other weeks.

Music Synch Agent (TBD - Nashville)

Boutique music catalogue is seeking an experienced Music Synch Agent to partner with. The candidate will be responsible for the marketing and pitching of our growing catalog of bespoken/production music & independent artists to TV/Film Music Supervisors, Advertising Agencies, Broadcast & Cable Networks, Gaming Companies, Post Production/Edit Facilities, Production Companies, and Trailer Houses.

This is an exciting and intensive role to build collaborative, creative relationships and requires the candidate to have a minimum of 5 years experience in music licensing along with a quality reputation as a creative and attentive problem solver. Candidate must be highly motivated and self-reliant who works well independently and will be working from home to build and maintain relationships with their clientele.

Part-time Lecturer, Music (Northeastern University - Boston)

Part-time Lecturers teach courses in music, particularly in the following areas: Music Theory, including traditional Western music theory and aspects of popular music and jazz; Music Technology, particularly courses in sound design, digital audio and interactive computer programming (i.e., scripting, coding, and/or Max/MSP); Music History, particularly courses in American Music, the Western Classical Tradition, and World Music; and Music Industry, particularly with emphasis in real world experiences and applications, including the music products industry, music copyright law, international issues in the music business, recording technology, the record industry, and digital content distribution; as well as other undergraduate courses, depending on departmental need and enrollment.

Executive Administrator to the CEO and Chairman (UMG - Los Angeles)

We are currently seeking an accomplished administrative professional with extensive experience supporting senior executives. This role requires exceptional attention to detail, great organizational skills, the ability to meet critical deadlines and to juggle multiple priorities in a fast-paced environment. A high level of integrity and discretion in handling confidential information and professionalism in dealing with senior executives inside and outside the company is essential. This role will represent the executive in a positive and professional manner and partner with the executive to help ensure the effectiveness of the function. The ideal candidate will be self-motivated, creative and adaptable.

Music Partner Operations Lead (Facebook - NYC)

We are seeking a Music Partner Operations Lead to manage technical operations and global product support functions for music publishers. Candidates will have extensive operational experience with publishers and performing rights organizations including rights management, reporting, data reconciliation, and development of supporting systems. They will also be data driven and flexible to frequent changes. They are expected to think creatively about ambiguous issues and are passionate about problem-solving. They will also be able to work successfully across teams and regions.

Older posts (7+ days)

Department Assistant, Music (University of Chicago)

The Department Assistant manages the day-to-day operations of the Music Department’s main office. The Department Assistant provides clerical support to the faculty, Chair, and Academic Affairs and Operations Manager in the following areas: faculty hiring and promotion; expense reconciliations and reimbursements; training faculty in common office technology. The Department Assistant also plans events, booking catering and travel according to a budget, directs the activities of student workers, and ensures the timely flow of publicity material. As the primary point of contact for the general public, the Department Assistant refers a high volume of general queries. Office management duties include supply purchasing, identifying necessary facilities improvements, and responsibility for mailing and shipping.

This position typically includes two months off annually with a few exceptions. Details will be provided during the interview process.

Assistant, Music Crossover (CAA - Los Angeles)

CAA is seeking an Assistant to support a senior level Agent in our Music Crossover department based in Los Angeles. The Music Crossover department works to provide the music roster with opportunities that span beyond touring such as: creating soundtracks for commercials/film scores/tv shows/digital content, music videos, on-screen placement, brand partnerships, and many other creative avenues.

The ideal candidate should be motivated, quick-thinking, and has an interest in entertainment, with a focus on the music industry. The individual should be a master of all things administratively related, a polished communicator, and able to interface directly with all clients and C-level industry executives while remaining poised during all encounters (in-person, phone, email, etc.).

This is a great opportunity for someone with an innovative mentality, is passionate about the music business and how musicians can integrate with and impact different areas of the industry, beyond the live concert experience. Growth exsists for top performers.

Manager, Music Label Partnerships (Google/Youtube - Nashville)

As Manager, you will be responsible for providing ongoing relationship management to YouTube and Google Play’s key US label partners, with a focus on supporting labels and artists with promotional opportunities to help build their success. In this role, you will interact regularly with counterparts at labels and also collaborate closely with internal teams. You will have exceptional partner management skills, a service mindset, and extensive relationships in the music industry.

Data Program Manager (Apple - Santa Clara Valley, CA)

Apple is seeking a proven Data Program Manager to join the Apple Music Analytics and Data Products team. This team seeks to promote productivity and innovation through diverse hiring. The Data Program Manager must coordinate the analytics workflow across various teams who design, build, maintain, or enhance business-critical datasets from a multitude of sources. These datasets are the foundation for the analysis, tools, and reports provided to the growing Apple Music business organization and partners.

Sr. Product Manager, Voice (Amazon Music - San Francisco, CA)

Love music? Huge fan of the Amazon Echo? Combine your passions and come reinvent music listening with us! We’re working hard, having fun, and making history here at Amazon Music. As a Senior Product Manager, you will help define and build new Amazon Music features for Alexa that make it easier for customers to fall in love with music. At Amazon Music, product managers are the CEO of the features they build and closely collaborate with Engineering, Project Management, Design, and more, to set strategy for, define, design, and directly manage all aspects of the customer experience. A successful candidate will be customer obsessed, highly analytical, able to work extremely effectively in a matrix organization, and adept at synthesizing a variety of technologies and capabilities into high quality, simple products and applications that customers love.

Group Product Management Lead, Music Personalization (Pandora - Oakland, CA)

We have a great opportunity for a passionate, analytical, cross-functional, and experienced leader to own the vision, innovation and execution of Pandora’s music programming product. Your leadership will impact a massive user base with billions of hours of monthly listening time, across touch points ranging from mobile apps to cars to voice assistant platforms. You’ll have the opportunity to work with incredible engineers, scientists, designers, marketers, and other contributors to ship amazing products and features, in an environment that combines brilliant thinking, open-ended creativity, fun activities, and mutual respect. This position is full time and based in our Oakland office.

Director, Global PMO (Pandora - Oakland, CA)

The Director, Global PMO will report to the company’s Chief Accounting Officer and is strategic and critical leader who will lead transformation initiative for the CAO org. The PMO function provides program and project management as well as acquisition integration services and supports all global Finance functions working closely with organizations outside Finance. In this role you will manage the execution of large Finance cross-functional projects and programs and transformation efforts. Responsibilities include management of the development of business cases, governance structures, integrated work plans, scope management plans and quality plans. You will also provide day to day project management services including proactive management of key decisions, risk assessment and mitigation, issue escalation, communications plans and change management.

Director, Commercial Business, YouTube Music (Sony - NYC)

The Director, Commercial Business, YouTube Music is responsible for building and maintaining a best in class commercial partnership on behalf of Sony Music Entertainment’s US Commercial Business group. The role is accountable for driving revenue and leading overall day to day strategy. The role will need to continually cultivate the partnership to develop optimal revenue, reach and market share on behalf of SME’s US labels and artists.

Music Systems Project Manager, Media Operations (Facebook - NYC)

Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we’re just getting started.The Media Operations team develops solutions for media companies on Facebook and Instagram by creating scaled systems to address the issues impacting their experiences with the suite of Facebook products. Our Music Operations team is committed to providing support for music content partners inclusive of the specific needs of the industry. We are seeking a Music Systems Project Manager to play a lead role in technical partner operations, copyright data analysis, and ad hoc tool creation. They are expected to think creatively about ambiguous issues and are passionate about problem-solving. They will also be able to work successfully across teams and regions.

Program Director (Entercom Communications - Orlando, FL)

Orlando has an immediate Program Director opening for two of its top properties; Hot A.C. WOMX-FM (Mix 105.1) and Alternative WQMP-FM (FM 101.9). The Program Director will be responsible for leading and managing all aspects of both radio stations’ brand experience, including on-air content, events, promotions, contesting, and digital presence. Applicants should have proven leadership and management skills and experience, strategic thinking skills with the ability to communicate a clear vision, and motivate and inspire those around them. Experience with talent coaching, event management, copy writing, a deep knowledge and understanding of branding/imaging and effective digital engagement are required and creativity is mandatory! Applicants should have at least 5 years of programming experience, understand PPM audience measurement, FCC rules and regulations, have the ability to work hand-in-hand with sales to develop new and existing business and programming opportunities, meet deadlines, and have fun.

Production Business Manager (We Are Unlimited - Chicago)

we are unlimited seeks a task master and process champion to drive seamless workflow for ontime and on-budget delivery. This is someone who has tireless enthusiasm for the details! An individual that can work closely with others to interpret ideas and collaborate towards a common outcome within multiple channels; helping to create entertaining and engaging content for one of the largest brands in the world. This is a full-time position based in Chicago.

Business Manager (Cumulus Media - Chicago, IL)

Cumulus Media (WLS-AM, WLS-FM, WLUP-FM, WKQX-FM, Chicago White Sox and Chicago Bulls) is searching for an experienced Business Manager in our Chicago market. Applicant must have strong organizational skills and the ability to work in a fast-paced team environment. A/R, A/P, Payroll, Human Resources, Financial Statement, and Administrative Management experience required. Strong accounting skills and budget preparation/analysis needed.

Responsible for managing all financial and human resource related functions of the market by performing the following duties personally or through subordinates.

Director, Employee Experience & Inclusion (Pandora - Oakland, CA)

This role will report directly to the Chief Human Resources Officer and will develop a team of program managers and coordinators, and execute strategies and programs that will:

CONNECT the importance of employee experience to Pandora’s business success

DRIVE diversity and inclusion priorities and initiatives to achieve Pandora’s 2020 goals

INFLUENCE leaders and our workforce to advance diversity and inclusion

AMPLIFY a workplace where invested employees feel a strong sense of belonging and connection throughout the employee lifecycle

IMPACT our local communities through commitment to systemic change

FURTHER Pandora’s brand to competitively position ourselves as a people-centric organization and to attract top talent You will have experience building and executing diversity strategies and programs, with a track record of using storytelling and data to drive action that will lead to results.

Manager, Marketing Music Clearance (Netflix - Los Angeles)

The Netflix marketing legal team is hiring a seasoned manager of music to manage music clearance for Netflix’s Marketing and PR teams. Our Marketing and PR campaigns are a key part of Netflix’s ongoing success, and music is core to those campaigns. Working closely with the existing marketing music team, the company’s Music Group and stakeholders in the Marketing and PR organizations, the successful candidate will be comfortable working through a wide range of music clearance matters. Keeping in mind the strategic goals of the company and understanding the broader legal implications of each music deal is paramount. This includes working across various types of media in all kinds of integrations, having great relationships within the music industry and knowing how to keep forward momentum in the fast-moving world of marketing and PR. Helping find song owners (no matter how obscure), digging into challenging negotiations, and facilitating the marketing and PR teams music use. The successful candidate loves everything music. S/he spends his/her free time going to venues, searching the Internet for the next great artists, and studying musicology. Because the role deals with so many people across all sizes of companies s/he knows everyone in the industry - the record labels, the publishers, artists, managers, studios, networks, agencies, marketing teams, producers, post producers, editors, and directors. S/he thinks having several different licenses (synch, master, mechanical, etc.) for the same work makes complete sense and doesn’t think twice about a 7-way split ownership for “a side” of a song. S/he thinks about negotiation from a broad perspective and geeks out about the business side of music even more than the creative side. The successful candidate will be someone who loves working in an environment where freedom and responsibility are tenets, and passion, innovation and curiosity are mandates. S/he will have incredible soft skills to compliment his/her diligent work ethic. S/he seeks an environment that places thoughtful efficiency over process yet s/he knows how to work with organizations or institutions that may not hold the same beliefs. This page outlines how s/he always thought a company should be run.

Senior Business Affairs Manager (Droga5 - NYC)

This position Involves managing the production, legal, business and financial aspects of Broadcast, Print and Digital production for our Clients, including production and talent contracting, budget administration, licensing of third-party materials, and scoping and managing of legal issues (including interpretation of the Screen Actors Guild (SAG) commercial contract as it relates to specific interactive productions). The integrated Production business manager is assigned to each job, along with a producer — this team handles the job from creative approval to final billing.

Manager, Talent Acquisition (Sony - NYC)

Sony Music seeks an experienced talent spotter and enthusiastic individual to join the Talent Acquisition team.

If you have a passion for music, a creative medium, people and enjoy coming up with new and innovative ways to attract talent while working across extraordinary label brands, catalog, digital businesses, and corporate functions in pursuit of the Music industry’s most talented individuals, this opportunity is ideal for you!

You will be identifying future talent and engaging our next generation of executives. In this role you will manage the end to end recruitment process, including exempt and non-exempt positions, providing recruitment best practices to this fast-moving and creative business.

KNIX Program Director (iHeartMedia - Phoenix, AZ)

Leads all aspects of radio station’s on-air experience in a leadership and operations role, responsible for talent, content, programming, and online presence.

Strategic Partner Manager (Pandora - Oakland, CA)

Pandora is looking for a Strategic Partner Manager to own key strategic partnerships and initiatives. Responsibilities include the successful roll out, communication, and commercialization of partner initiatives as well as day to day management of partners in scope. This is a highly cross-functional independent contributor role that will report into Platforms and Partner Operations and combines aspects of program management, partner management and operations.

Regional Sales and Marketing Manager (Hard Rock - Chicago)

The primary responsibility of the Regional Sales and Marketing Manager is to build, lead, train and support the cafe Sales & Marketing managers in the field to optimize the potential top line sales within each market. Regionals are also responsible for ensuring that all sales and marketing initiatives obtain the desired profit margins. This person needs to develop creative strategic initiatives leveraging relationships to drive top line cafe and retail sales while heightening consumer awareness. The regional will also assist in the development of sale strategies for all cafe operations with emphasis on maintaining consistent direction and vision through the entire field sales force and cafe management teams. She/he will work closely with the Director of Café Operations and Corporate Marketing team to deliver on the overall company strategic plan while being involved with the development of the local business plans.

Senior Marketing Manager (HarperCollins - Nashville)

The Senior Marketing Manager is a strategic and tactical leader in planning and managing marketing activities for key frontlist and select backlist books for W Publishing which prides itself on strong author relationships, award-winning content, and a cohesive team environment. W Publishing’s successes include current New York Times bestsellers Capital Gaines by Chip Gaines as well as past mega-sellers The Magnolia Story, Heaven is For Real, and Same Kind of Different as Me.

This position will lead and develop our digital strategy for W Publishing as well as create and manage comprehensive campaigns for assigned books which includes but is not limited to: marketing positioning, consumer messaging, media planning and buying, social media strategy, live events, budgeting, and ROI analysis for each campaign. In partnership with authors, agents, editors, vendors, retail sales and other team members, the senior marketing manager applies an integrated approach to meet sales goals.

Influencer Partnerships Manager (Influential Network - Beverly Hills, CA)

Influential, an A.I. influencer technology and official partner of IBM Watson, is looking for a talented Influencer Partnerships Manager to spearhead influencer outreach, sourcing new talent, and ultimately connecting relevant influencers to brands we work with on campaigns. Based in LA and reporting to EVP of Operations & Chief of Staff, the ideal candidate should eat, sleep, and breathe everything social media. We offer competitive compensation, daily catered lunches, a comprehensive benefits package, and equity options for all employees. We also have an awesome collaborative work environment and a diverse team who rocks. Ready to join?!

Senior Manager, Events & Venue Partnerships (iHeartMedia - NYC)

The Senior Manager of Events & Venue Partnerships will report to the Senior Vice President of Events & Venue Partnerships and will be an integral team member in leading and supporting sales efforts of the iHeartRadio national tent-pole events, Theaters and custom event opportunities through lead generation, cold calling and generating new revenue.

#music business #music jobs #jobs in music #music industry job board #music business job board #jobs #job board #music careers #careers in music #hiring #now hiring #marketing #production

1 note · View note

minchubby-blog · 7 years

Text

SKYFchain Project Created By Powerful Team

Welcome back to my SKYFchain projevt review series , today iam not going to talk about their technology and ICO sale informamtion but i will show you a very important information this will directly affect on this project but very few people notice it . Human factor of SKYFchain project , i want to review about their team , so that you can understand how skillful they are , who are you investing for ? Is they good enough to drive their project ? I will review about important today , their CEO , CMO possition .

The first one i want to discuss about first is Aleksandr Timofeev , he is now take over CEO position of SKYFchain project . He is Physics Founder and CEO in Moscow Institute of Physics and Technology Latvian State University . He is also Microbor-Nanotech Founder and CEO . InvestKinoProject Founder and Managing Partner, FPI innovation fund.

He has an extensive experience in attracting investment, both in Russia and globally, for a number of international high-tech projects. From 2000 - 2005 , in 5 year , he was CEO of InvestKinoProject From 2008 - 2011 , Aleksandr Timofeev worked as CEO of Microbor From 2010 to present , he works at in CEO and Managing partner position .

The next one is Maxin Khabur , he is nowCMO of SKYFchain project .

From 2004 - 2006 , He worked for Young and Rubicam Group at new business director and strategic planner . He led Y&R Moscow new business development team, personally developed client relationships and delivered pitch presentations, negotiated contracts and managed initial terms of services.

From 2006 - 2009 . Maxin Khabur is Marcom senior manager in TNK BP . His job is managing INK brand development, launch of TNK B2B and B2C subbrands.

From 2009 - 2013 , he worked at Kantar Consulting in Managing Director position . He developed business, consulted teams coaching, planned brand positioning strategy, innovate and develop new product , research customer, facilitate client workshop , manage project.

From 2013 - 2015 . He was Young and Rubicam Group's managing director . He led multiple teams in sales, development, and production of advertising campaigns for existing and new high profile clients. Y&R Moscow is 100+ employees.

From 2015 to present . Maxin Khabur is marketing director igrass technology at FPI Venture Fund . He is in charge of B2B and B2C marketing for the company's various investment projects, including new consumer electronics brand development for the launch in the USA (planned for 2016).

I have just shown you the information about very important position of SKYFchain project , i hope you can understand that they are very experienced and skilfull , they are experts , they totally can drive this project very well , there is no doubt about this . Next time i will introduce to you guys more information about the others member in project so you can have the overview about their team , each one of them is all excellent . Hope you guys satisfy with my team review articles . Do not forget to like and follow my channel for more useful information . Thanks for reading

Some links related to this project :

Website : https://www.skyfchain.io/ Whitepaper : https://fpivc.box.com/v/SKYFchainWhitePaper

My bitcointalk profile : https://bitcointalk.org/index.php?action=profile;u=1616732

#skyfchain cryptocurrency follow4follow like4like followback

1 note · View note

maral12944-blog · 5 years

Text

Q&A with Des Cahill, Head CX Evangelist at Oracle

New Post has been published on https://gohomeworkers.com/qa-with-des-cahill-head-cx-evangelist-at-oracle/

Q&A with Des Cahill, Head CX Evangelist at Oracle

(adsbygoogle = window.adsbygoogle || []).push( google_ad_client: "ca-pub-1636960325280142", enable_page_level_ads: true );

30-second abstract:

Customers wish to be understood, identified and handled constantly all through their interactions with an organization.

Organizations internally want to interrupt down silos of buyer information, they usually then must share that information between advertising and marketing, gross sales, service and commerce, to ensure that the client is handled holistically.

Des thinks that the subsequent 20 years of CX and CRM goes to be much less about purposes and extra about information administration.

Consumers are actually in control of their information and that’s placing extra strain on manufacturers to supply related and contextual experiences to them.

Organizations are more and more below strain to higher handle their first celebration buyer information and that’s what’s going to drive this hyper development within the enterprise CDP market.

Ad tech and martech more and more coming collectively, the introduction of 5G and the explosion of converged TV, are developments to look our for in 2020.

Des Cahill is a expertise chief who’s passionate in regards to the intersection of brand name, buyer and information pushed advertising and marketing, gross sales and repair. He brings intensive executive-level expertise in advertising and marketing, gross sales and operations from a number of the USA’s high tech. Des is the Head of CX Evangelism for Oracle, liable for technique and messaging for the trade’s main buyer expertise suite.

We had an opportunity to catch up with Des and spoke to him about his ‘dumbbell’ profession path, Oracle’s CX choices and his predictions for the martech area in 2020.

Q) Tell us about your background and the way you turned a advertising and marketing chief of one of many main tech suppliers at the moment?

Oh wow the place do I begin. I’ve had what you’ll name a dumbbell profession path. My expertise profession began at Apple computer systems in 1988. The good and dangerous factor about working at Apple at that point, was that it will reorganize itself each 18-months. So yearly and a half I successfully had a brand new job!

I went from operating their retirement plan to a complete bunch of various product advertising and marketing and advertising and marketing jobs. That was a very good, effectively rounded schooling, in issues like: the ability of the model; the significance of excellent messaging; and the way good advertising and marketing and might actually improve buyer loyalty.

After that I did what each younger particular person needs to do in Silicon Valley, and that’s to chop my tooth within the startup area. I used to be both a CMO or CEO of a complete bunch of startups for a few years, till I joined Oracle about 4 years in the past. That expertise was priceless because it taught me the methods of the commerce, for those who might, which I now apply to Oracle’s CX enterprise.

What actually attracted me to Oracle was the sheer range of its portfolio. When somebody approached me in regards to the alternative, I used to be blown away with set of merchandise Oracle have been providing to its prospects. But I additionally seen that not lots of people learn about Oracle’s story. So I noticed this as a terrific alternative and problem as a marketer, to attempt to assist develop the Oracle CX enterprise.

Q) Speaking of challenges. What have been your two greatest challenges at Oracle to this point, and the way did you deal with them?

The first massive problem was a shift of notion for me. Moving from a startup the place you measure progress in day, week, months, to an organization with over 140,000 workers and 400,000 prospects, the place progress is measured in weeks, months, years, that was eye-opening! So I needed to be keen to speculate for the long run. It’s a much bigger stage, it’s a much bigger enterprise, and the cycles are longer, which is cool!

The second problem was nearly a scarcity of promoting self-discipline inside the group once I joined. But actually that was nearly extra of a chance to take these unbelievable Oracle merchandise and prospects and inform their story of the world.

Q) Was it onerous to implement that self-discipline, given the sheer measurement of Oracle?

It goes again a bit of to my first problem. Implementing such modifications in an organization of the dimensions of Oracle is extra sophisticated, nuanced and takes extra time.

There actually wasn’t a stable understanding of the ability of branding and advertising and marketing inside the group, once I joined. But that problem gave me the chance to construct trusted relationships with all my colleagues and the remainder of the workforce inside the buyer expertise group.

By exhibiting them the ability of connecting our merchandise to prospects, who might then develop into our model ambassadors, we have been in a position to outline a transparent and constant model narrative, which we then dove through press releases, webinars and promoting.

Q) Based on that, what recommendation would you give to somebody shifting from a startup to a extra established setup, as you probably did?

Take a breath, take a step again and have a technique. Create a 3 12 months plan and function towards that. Have an extended planning cycle.

Q) What in line with you makes for a superb buyer expertise? What recommendation would you give manufacturers to enhance/maximize their CX choices?

I’d give the recommendation that your prospects wish to be understood, identified and handled constantly all through their interactions with your organization. Right by means of their total buyer journey. They need you to deal with them as if you holistically perceive them.

So if I’m about to make a journey on an airline they usually cancel the flight, the very last thing I would like is a promotional electronic mail from that firm. So the advertising and marketing division must know that the service division has a problem with me, which they’re attempting to resolve, and so they should suppress all advertising and marketing to me till that’s resolved.

Q) Can we speak a bit about Oracle, your CX choices and the way, in your opinion, you’re the go-to tech providing in that area?

Oracle is certainly generally known as an information firm. Our beginnings and our core at the moment remains to be round information administration and databases. And we expect that the subsequent 20 years of CX and CRM goes to be much less about purposes and extra about information administration.

In different phrases, the subsequent step in delivering buyer expertise is definitely breaking down these silos of buyer information which might be held inside a corporation and bringing that information collectively. This out of the blue develop into an information administration downside and this an area we’re investing closely in.

Our choices assist our shoppers convey that information collectively and as soon as that has been achieved, then AI and machine studying may be utilized towards that, to drive these extra customized and individualized experiences, whether or not they’re digital to human or human to human.

Q) What ideas do you could have for somebody seeking to implement Oracle’s CX platform?

If you’re a $500 million plus, complicated, multi divisional enterprise with a world footprint, and want to present a synchronized contextual expertise throughout the complete buyer journey, you actually should be working a platform strategy. And your platform must have a foundational information layer, a foundational intelligence layer, a foundational content material layer and cloud primarily based purposes on the entrance workplace. But you additionally should be interested by the again workplace.

Increasingly, a whole lot of our prospects are searching for a single platform, each for the entrance workplace and again workplace, to focus on, in order that they will share a standard set of information. For instance, let’s say I come to your web site and wish to purchase an umbrella, and I would like it delivered shortly. Unless the ordering system is in sync with the provision chain and stock techniques, you gained’t know if that umbrella is in inventory and for those who’ll be capable of ship it to me ASAP. I’m not going to have a terrific expertise if I anticipate the umbrella to reach in two days, and it really arrives in three weeks!

I’m certain there are a whole lot of different, extra refined examples on the market, however the level is that, typically, we do speak about Oracle Cloud as a platform, each when it comes to entrance workplace capabilities and again workplace capabilities, and more and more prospects are embracing that notion with the intention to present these seamless buyer experiences.

Q) Looking forward, what are your plans for Oracle’s CX choices going ahead?

We are more and more evolving our platform towards micro providers, in order that we are able to present a platform that’s extremely customizable to satisfy the actual wants of a buyer in a sure trade. We additionally need our platform to combine and play effectively with different distributors software program.

Customer information platforms (CDPs) are one other massive focus for us going ahead. We are investing closely in it. We not too long ago launched a CDP enterprise referred to as CX Unity, which is a part of a broader buyer intelligence platform technique now we have at Oracle CX. The concept is to combine our information administration platform with our CDP and ID graph.

We are very enthusiastic about CX Unity. The reception it’s already getting available in the market, makes me say the subsequent 10 to 20 years in CX is admittedly going to be about buyer intelligence powering all these purposes, which then assist present these nice experiences.

Q) Speaking of buyer information, clearly there’s a lack of belief proper now of how model and distributors are utilizing their buyer’s information. How would you mend that relationship?

It is vital that customers have a alternative with what occurs to their information. The genies out of the bottle, on that. I’m not a privateness skilled by any means, however I do assume that it’s inevitable that the buyer is – and ought to be – in cost.

And I feel that simply places extra strain on manufacturers to supply related and contextual experiences. The manufacturers that fail to take action, will shortly lose their prospects to their rivals. Organizations are more and more below strain to higher handle their first celebration buyer information and that’s what’s going to drive this hyper development within the enterprise CDP market.

Q) Quite a lot of the distributors I’ve spoken to assume the market is shifting in the direction of an ‘open marketing ecosystem’, what are your ideas on that, is it the way in which ahead?

As CX turns into a strategically vital a part of the enterprise worth proposition — and is having a direct materials impression on the underside line — we’re seeing CEOs and CIOs work in unison with their practical leads (CMOs, CROs, and so on.) to make shopping for choices.

I’d say within the final 20-years there’s been a propensity towards better of breed, which mainly means gross sales chooses the perfect gross sales software program, advertising and marketing chooses the perfect advertising and marketing software program, and so forth. That strategy has introduced us to the place we’re at the moment — the place now we have these silos of buyer information. I feel these days are gone.

I feel now there’s a stage of coordination round extra of a central platform. I like stated earlier than, that platform must be versatile and assist a number of distributors. Increasingly we’re shifting to a micro providers world, the place the IT division of that group can customise and configure and optimize.

Q) What are your predictions for the martech area in 2020?

I consider advert tech and martech will more and more come collectively. New information privateness laws and the diminishment of the cookie, are going to place strain on third celebration anonymized promoting acquisitions to merge with the administration of first celebration information. That’s why we see, the information administration platform (DMP) and the CDP coming collectively.

This will even be the 12 months of 5G. Having speeds of 50 megabits per second on our mobiles goes to be a sport changer. I feel it will likely be a gradual rollout, that’s primarily B2B, however we’ll see the primary fascinating purposes of 5G for shoppers in 2020.

And then the opposite space which I feel is admittedly fascinating is the explosion of converged TV, that means streaming providers like Netflix, Disney Plus, HBO Max, and so on. The rampant improvement on this area goes to see TV, for the primary time, transfer from mass promoting to focused promoting, and 2020 goes to be a pivotal 12 months for that.

(adsbygoogle = window.adsbygoogle || []).push( google_ad_client: "ca-pub-1636960325280142", enable_page_level_ads: true ); Source hyperlink Marketing Tips

#Marketing Tips

0 notes

bigyack-com · 5 years

Text

Whitbread Opens First hub by Premier Inn Hotel Outside of London’s Zone 1

Whitbread has opened the first hub by Premier Inn hotel outside of London’s Zone 1. The new 89-room hub by Premier Inn West Brompton is located on Lillie Road, adjacent to West Brompton Underground station and opposite the Earls Court development site. Whitbread committed to a 30-year lease on the completed hotel building, which increases Whitbread’s network of hub by Premier Inn hotels to nine locations across London with a further five locations (more than 900 rooms) on-site or in planning.

Derek Griffin, Head of Acquisitions in London and the south for Whitbread, said, “West Brompton is an excellent location for a hub by Premier Inn hotel given the vibrancy of the local area and it’s excellent transport connections. Our hub by Premier Inn hotels are performing well across our network of sites in London and Edinburgh and we’re confident the brand will trade just as well in urban village locations like West Brompton as in central London. It’s an exciting time for our hub by Premier Inn brand and we are actively seeking new freehold and leasehold opportunities across London and in towns and cities across the UK.” The hub by Premier Inn employs 23 people, all of whom were recruited through the local Fulham Job Centre and live in the West Brompton / Fulham area. Approximately half of the staff work at the hotel part-time, with four front-of-house employees studying at University whilst working at the hotel. See latest Travel News, Interviews, Podcasts and other news regarding: Whitbread, hub by Premier Inn, Premier Inn, London. Headlines: Aerobility - The British Flying Charity, Interview with Mike Miller-Smith MBE ANA and SIA Sign Joint Venture Framework Agreement Dusit Signs First Hotel in Hanoi, Vietnam SkyWest Orders 20 Embraer E175 Jets SAS Suspends All Shanghai and Beijing Flights Kuala Lumpur Int. Airport Trials Single Token Journey Technology Air Canada Suspends All Flights to Beijing and Shanghai Korean Air Sets Up Emergency Response Team; Suspends Select China Flights Mark Radford Joins Trenchard Aviation as VP Business Development CWT Appoints R. Thompson as VP Global Internal Communications & Culture Vietjet Launches Daily Flights Between Hanoi and Bali, Indonesia WTTC Moves April's Global Summit from Puerto Rico to Mexico Andy Flaig Joins Wyndham as Head of Development South East Asia / Pacific Rim Air Astana Reports 2019 Net Profit Increase of 461% NASA Orders Three Airbus H135 Helicopters Hahn Air Simplifies Distribution of Corporate Shuttle Flights Sydney 7s to Take Place at Bankwest Stadium on 1-2 February Russia's Sirena Travel Signs Multi-Year Retailing Deal with ATPCO Shell to Use Airbus H160 for Offshore Transportation ANA to Operate International Flights Out of Haneda T2 and T3 from 29 March CAL Group Makes Changes to Inflight Services on Taiwan-HK / Macau Routes Philippines Suspends Visa Upon Arrival Service for Chinese Nationals UK Visitor Arrivals Spending Up 19% in October 2019 Todd Probert Joins CAE as Group President, Defence & Security Six Senses Appoints Mark Sands as Vice President of Wellness Air France and Sata Azores Airlines Start Codesharing Norwegian Implements New Hand Baggage Policy AirAsia X Launches KL - Taipei - Okinawa Flights First Boeing 777-9 Begins Flight Tests Accor Commits to Global Elimination of Single-Use Plastics by 2022 Etihad Receives EASA Approval to Train Boeing 777, 787 Pilots Jeane Lim Appointed GM of Grand Park City Hall Hotel in Singapore Whitbread Opens First hub by Premier Inn Hotel Outside of London's Zone 1 Delta Enhances Travel Experience for Pets All Blacks Sevens Make History in Hamilton Air Canada Becomes Official Airline of Cirque du Soleil Pictures from Ascot United vs Hanworth Villa SHOW DC Hall to Give Bangkok's MICE Industry a Significant Boost IHG Signs First voco Hotel in New Zealand OYO Signs Global Distribution Agreement with Sabre Hong Kong Cancels Chinese New Year Carnival NAC Orders 20 Airbus A220 Aircraft IHG to Launch Customer Insights Portal for Large Enterprises Cathay Pacific Reports December 2019 Traffic Duetto Appoints David Woolenberg as CEO Phuket to Host Thailand Travel Mart (TTM+) 2020 in June Sabre and Accor to Create Unified Technology Platform for Hospitality Industry Groupe Couleur to Manage RWC 2023 Official Travel Agent Selection Process Two Senior Global Marketing Appointments at IHG ANA Begins Autonomous Electric Bus Trial at Haneda Airport China Airlines and Mandarin Airlines Cancel Flights to Wuhan, China Rosa Wong Joins Hotel Alexandra HK as Director of Event Management Four Seasons Madrid Now Accepting Reservations UK Military Flight Training System Orders 4 More H145 Helicopters Sabre Forges 10-Year Partnership with Google Accor Expands Pullman Brand to Rotorua, New Zealand Korean Air Reveals More Details of New SkyPass FFP Airbus to Produce A321 Aircraft in Toulouse, France Cornelia Mitlmeier Joins Four Seasons Dubai as Resort Manager Hotel Alexandra Appoints Daniel Chan as Executive Chef SITAOnAir Acquires GTD Air Services Boeing Hoping for 737 MAX Ungrounding in Mid-2020 1.5 Billion Int. Tourist Arrivals in 2019; UNWTO Forecasts 4% Increase in 2020 Hong Kong Airport Handled 71.5 Million Passengers in 2019 Ascott Opens First Citadines in Osaka, Japan Thai Airways Appoints New Chairman Singapore Airshow Aviation Leadership Summit to Take Place 9-10 Feb PATA Forecasts Over 971 Million Int. Visitor Arrivals into Asia Pacific by 2024 Green Light for Garmin G5000 Avionics Upgrade on Learjet Aircraft Four Seasons Silicon Valley Installs High-Tech AI Gym in Select Rooms Assistance Requests for Airline Pax with Intellectual Disabilities up 762% Accor Opens Mercure Resort in Vung Tau, Vietnam Vietjet Launches Flights Between Dalat and Seoul FlyArystan Reports First Year Load Factor of 94% Amadeus Looks at How Technology Will Shape Airports of the Future CALC Signs Purchase Agreement for 40 A321neo Aircraft Daniele Polito Joins Four Seasons Seoul as Boccalino's Chef de Cuisine Charlotte Svensson to Join SAS as EVP and CIO Airbus Helicopters Appoints Head of External Communications Ascot: Pictures from Matchbook Clarence House Chase and Raceday 2020 Mövenpick Resort Opens in Cam Ranh, Vietnam Sky Bridge Delivered to Final Position at HKIA Airbus Performs First Fully Automatic Vision-Based Take-Off Manchester Signs Tourism Collaboration Agreement with New York City CWT Appoints Scott Hace as Vice President - Enterprise Strategy United to Launch CRJ550 Shuttle Service Between Washington and New York Perth Airport to Upgrade T1's Aerobridges Thomas Krooswijk Appointed GM of Four Seasons Marrakech American Appoints Brian Znotins as VP of Network and Schedule Planning Pools - World Rugby Sevens Challenger Series in Chile 15-16 February British Airways to Refresh First and Club Lounges at Chicago O'Hare Airport Malaysia Airlines and Qatar Airways Expand Codeshare Onyx Signs Second Amari Hotel in China Air Canada's First Airbus A220-300 Enters Commercial Service Hyatt Signs Regency Hotel in Kuala Lumpur, Malaysia Bangkok to Host 30th Global Summit of Women in April One Championship Appoints Jonathan Anastas as CMO IHG Signs Deal for 1,200+ Rooms in Thailand; First Hotel in Chiang Mai HK's Airport Authority Appoints Ricky Leung as Executive Director Trenchard Makes Donation to Aerobility - The British Flying Charity Chu Yuet Hung Joins Four Seasons Hangzhou as Director of F&B Hong Kong Visitor Arrivals Down 14.2% in 2019 Hotel Ritz Madrid to be Rebranded by Mandarin Oriental Sabre Appoints Karl Peterson as Chairman Muralilal Armugum Joins Aloft KL Sentral as Director of F&B Traxof to Automate Talent Acquisition of Airbus' IM Organisations Vie Hotel Bangkok Selects Organika Products for Renovated Spa Europ Assistance Opens Office in Bangkok, Thailand Gulf Air Partners Etihad Guest Team GB Selects British Airways as Official Airline for Tokyo 2020 Emirates Targets Chinese Travellers with Trip.com MOU Thailand: Did Strength of Thai Baht Affect Number of Arrivals from UK in 2019? AirAsia to Launch Flights Between Penang and Chengdu, China Marriott Appoints Bart Buiring as Chief Sales and Marketing Officer APAC Airbus' BelugaXL Enters Service Vietjet Launches Flights from Can Tho to Taipei and Seoul Air New Zealand's Chief People Officer Resigns Whitbread Installs Defibrillators in 800 Premier Inn Hotels Air France Invites Customers to Vote for Preferred Carbon Offsetting Project Calhoun Becomes President and CEO of Boeing Accor to Take Over 581-Room Hotel in Rayong, Thailand Travelport Appoints John Elieson as COO Full Roll-Out of myCWT China to Commence in Q2 2020 Terry Kavieris Returns to Bali as RM of InterContinental Bali Eaton Hotel in Hong Kong Earns EarthCheck Gold Status Mandarin Oriental Launches Tea Roasting Experience in Taipei Chubb Partners Grab to Launch In-App Travel Insurance in Singapore Steady Growth Forecast for Mainland China Hotel Markets in 2020 Artyzen Hospitality Signs Habitat Hotel in Yubei, China Pictures from Ascot United vs Colliers Wood United on 11 January What Does TAT Have Planned for Thailand Travel Mart (TTM+) 2020? Exclusive Interview Aviation: Stable Passenger Demand Growth in November CWT Appoints Dale Eastlund as VP Supply Chain Partners Dassault Falcon to Hold M&O Seminars in 8 Cities Around the World Expat in Phuket Donates Two SV14 Dinghies to Disabled Sailing Thailand Bangkok to Host Asia Destination Film Forum on 30 January Wizz Air Becomes First in Europe to Deploy SITAOnAir's ACARS Over IP Service Airbus to Increase Aircraft Production in USA Sanlorenzo Appoints Simpson Marine as Distributor for Bluegame Yachts in Asia Global Air Freight Demand Down 1.1% in November 2019; APAC Down 3.7% IHG Expands Thailand Portfolio with Holiday Inn and Suites Siracha Laemchabang Asia Pacific Airlines Flew 30.3 Million Int. Passengers in November 2019 SilkAir to Cease Flights to Kolkata, India Biman Bangladesh Airlines Launches Flights to Manchester, England EmbraerX and Elroy Air to Collaborate on Unmanned Air Cargo FCM Strengthens Innovation Programme with Shep Investment Artotel Appoints Yulia Maria as Group Director of Marketing Communications Japan, Singapore, S. Korea and Germany Have World's Most Powerful Passports Yangon Int. Airport Implements SITA's Airport Management Solution Air France to Launch Twice-Daily Flights Between Paris-Orly and Munich, Germany ANA to Enhance Service at Airports in Japan with Portable Translators Yvette Thomas-Henry Appointed GM of Four Seasons Resort Nevis Hahn Air Enters 2020 with 40 New Partner Airlines CWTSatoTravel Partners US Military's Spouse Employment Programme My Emirates Pass Gives Passengers Special Discounts in UAE Visitors to Singapore Must Now Register Unmanned Aircraft India's Vistara Airline Appoints APG as Online GSA in France BOC Aviation Orders 20 Airbus A320neos China Airlines to Launch Direct Flights to Chiang Mai, Thailand Green Light for Vietnam Airlines to Expand Codeshare Agreement with Delta All Hi Fly Flights Now Single-Use Plastic Free Air India Renews Distribution Agreement with Amadeus Mandy Goh Joins St. Regis Langkawi as Executive Chef Spirit Airlines Signs Purchase Agreement for 100 Airbus A320neo Aircraft Hamad Int. Airport Served Record 38,786,422 Pax in 2019 British Airways Starts Offsetting Carbon Emissions on All Flights Within UK Marriott Opens Second JW on Hainan Island, China Airbus Partners Aston Martin for Special Edition Helicopter Dassault Aviation Appoints Charles Wemaëre as VP Worldwide Spares Boeing Appoints Niel Golightly as SVP of Communications Jayson Goldstein Joins Four Seasons Boston as F&B Director Vietjet Takes Delivery of Two More Airbus Aircraft Two Executive Appointments at Bombardier Aviation Air India No Longer Available on Sabre GDS Thailand Targets Tourism Revenue of 3.18 Trillion Baht in 2020 Seaplanes in Thailand? Interview with Dennis Keller, CBO of Siam Seaplane Seven HD Videos from IATA Airline Industry Retailing Symposium 2019 in Bangkok Vietnam Airlines Signs EngineWise Service Agreement with Pratt & Whitney Future of Airline Distribution and NDC - Interview with Yanik Hoyles, IATA Cambodia Airways Interview with Lucian Hsing, Commercial Director HD Videos and Interviews Podcasts from HD Video Interviews Travel Trade Shows in 2019, 2020 and 2021 High-Res Picture Galleries Travel News Asia - Latest Travel Industry News Read the full article

0 notes

jeramymobley · 5 years

Text

Hyundai reveals its “Smaht Pahk” ad, a bettah way to pahk

Hyundai ad stars Boston celebrities Chris Evans, John Krasinski, Rachel Dratch and David Ortiz

Parking in a crowded city was “wicked hahd”…until now. Hyundai released its 60-second Big Game commercial, featuring the beloved Boston accent and starring Boston celebrities Chris Evans, John Krasinski, Saturday Night Live alum Rachel Dratch and Boston Red Sox legend David Ortiz. The commercial, “Smaht Pahk,” will air in a prime first-quarter time slot and showcase the Remote Smart Parking Assist feature on the all-new 2020 Sonata.

In the ad, Chris Evans is outside a coffee shop in the heart of Boston and notices someone trying to park in a very narrow spot. Comedienne Rachel Dratch walks up and they discuss, in a way only true Bostonians can, how there is no way a car can get in that spot.

The first car drives away and suddenly an all-new 2020 Sonata appears. The window rolls down revealing John Krasinski at the wheel. He sees Chris and Rachel and in perfect Boston accents they talk about this impossible park job. John gets out of the Sonata and showcases the brand’s “Smaht Pahk” technology that remotely moves the vehicle into and out of the tight parking spot with ease. Whilst he is commenting on all of the iconic Boston places he’s parked the car, David Ortiz, who is in a nearby building, unexpectedly opens a window and shouts down at the group to ask what is going on, before also finding out about Hyundai’s new remote parking technology.

The commercial also includes several Boston “Easter eggs” for viewers paying close attention, including the well-known Boston song “Dirty Water” by the Standells that plays towards the end of the spot.

“Using the Boston accent as our creative hook was something that quickly became a favorite during the creative development process,” said Angela Zepeda, CMO, Hyundai Motor America.

“Remote Smart Parking Assist was difficult to say and remember, but a truncated ‘Smaht Pahk’ caught on when one of our creatives said it in a Boston accent. We thought it was a fun, charming and memorable way to tell people about this incredible new technology using one of America’s most-recognised and beloved regional accents.”

“It is a common construct for Big Game commercials to avoid the product for 45 seconds, then slip in a mention,” said Barney Goldberg, INNOCEAN USA’s executive creative director. “We took the opposite approach and feel the ad is stronger—and funnier—for it.”

Hyundai’s amplification strategy began earlier this month when it released a teaser, Dialect Coach, showing Rachel Dratch helping David Ortiz prepare his Boston accent for the spot. Today, Hyundai launched the first automotive brand campaign on TikTok, where Rachel Dratch completes the #onedayafterwatching challenge. This popular TikTok challenge is where people show how watching a TV show, movie or being in a location over time slowly changes who they are. Rachel was able to complete the challenge because she had just spent a lot of time reconnecting with her Boston roots whilst filming the commercial.

As part of the social media campaign in support of this year’s Big Game ad, Hyundai and INNOCEAN have invited two well-known Boston-area comedians to help take on Hyundai’s Twitter duties during the game. Robert Kelly and Tony Viveiros will be responding in real time to fans and viewers, plus adding their own commentary on the game and other commercials.

The pair will also host four segments of The Hyundai Quartertime Show that will be filmed, edited and published online throughout the game. Kelly has appeared in the movie Trainwreck and many television shows, and often performs at the Comedy Cellar in Manhattan. He currently hosts his podcast, “You know what, dude?” Viveiros has been performing for over 35 years, appearing on Late Night with Conan O’Brien, Denis Leary Comics Come Home, and in films The Town and The Heat.

Hyundai is also taking the campaign directly to the city of Boston with a letter of appreciation running in the Boston Globe, local radio buys voiced by Rachel Dratch, billboard advertising and targeted social media activities showing Hyundai’s love for Boston’s quirks.

Sonata, the vehicle highlighted in the ad, is Hyundai’s longest-standing and most successful model, and the all-new 2020 version offers a bold, distinctive design, and numerous convenience and safety technologies.

The car uses an extensive application of advanced technologies to boost comfort, convenience and active safety, including the class-exclusive Remote Smart Parking Assist. This feature helps manoeuvre the car directly into or out of parking spaces, boosting convenience for customers.

Before a driver attempts to load or unload passengers or luggage, the remote parking function can prove particularly useful, bringing the vehicle directly into and out of a tight space. The driver simply uses the key fob to drive the car forward or backwards into or out of a parking space, without needing to be physically inside the vehicle.

Hyundai’s 2020 Big Game marketing campaign was developed and is being executed by its agency of record, INNOCEAN USA, whilst its media agency, Canvas, coordinated the media buy. The Big Game will be played on February 2, 2020, in Miami and will be televised on FOX.

The article Hyundai reveals its “Smaht Pahk” ad, a bettah way to pahk appeared first on World Branding Forum.

0 notes

bestitproducts · 5 years

Text

Eight Best DSLR Cameras:

This era is all about digitalization. People want to do everything on fingertips, the same goes for capturing photographs. Everyone wants to have the best DSLR cameras. DSLR means “Digital Single Lens Reflex”. This implies that your captured photo is taken on a digital sensor rather than on a film. This incorporates that you can take thousands of photos while buying a film is not only expensive but also not favorable especially in dim light scenarios. Where one can work on multiple things like aperture or shutter speed without wasting attempts. While the efforts for developing or printing the photographs are reduced as well. If you are in awe that which manufacturers make the best DSLR’s, please go through this article. Canon EOS 6D 20.2 MP CMOS DSLR Camera: Canon EOS 6S DSLR camera is well suited to carry everywhere, as it is lighter in weight and compact. This camera provides single-axis, which goes well with architecture and landscapes. The image quality is very high ever per pixel. You can make videos to save the moments at 1080 pixels with high contrast. The camera looks great and captures stills images with sharpness. The new features contain auto-ISO, which will be done even in manual mode between any higher and lower bound you will go for. Canon also adds wireless networking, so your DSLR can be controlled through a laptop or phone. The screen interface also looks good. This 6D also has support for AI Focus, which is quite helpful for a photographer if he switches from portrait to landscape repeatedly. Product Specifications: 4.5 fps rate. Twenty mega pixels. Built in support for GPS and Wi-Fi. Full frame DSLR. Three inch LCD. Pros: It comes with autofocus and offers better performance. It provides improved customizability. Cons: Might not be suitable to carry in rain. Its usability could suffer with autofocus It is not having flash. Price: Canon EOS Rebel T6 DSLR Camera: The Canon EOS DSLR camera is a great choice for a beginner to start with. Since DSLR means “Digital Single Lens Reflex”, the camera has great image quality and quite reasonable within the price since it comes with so many accessories. It is easy to use and takes photos that seem professional. The lenses are having a great quality to shot for close-ups and the photos of landscapes. The handheld gives you another great experience of dealing with the camera. The basic zone mode has a lot more to offer, as its quality is great. The continuous mode can easily take even three shots in portrait per second, very quickly. The package includes a book that explains the functions of the DSLR well. It is a highly recommended option to go for. Product Specifications: It has smart creative filters. Three fps rate. This product is having manufacturer’s warranty. Eighteen mega pixels. Wi-Fi connectivity. Pros: The camera filters have two UV filters for providing protection. It has SD card wallet to keep cards. Cons: There could be issues with tripod as its legs could bend. There could be issues with battery performance. Though telephoto is magnified, there could be aberration. Price: Canon EOS 70D Digital SLR Camera: The Canon EOS 70D DSLR camera is a lightweight and sleek design, which goes well with carrying it anywhere, hence enhances portability. The menu is built in a way that is easier to understand and navigate. The autofocus works sharply. The sound is great as well. It is well suited for YouTubers being easy to use. It is a one-man show where you do not have to ask that if you are in focus because it does for you. The LCD is also seamless and shows true colors. It is easier to filming using this DSLR camera as well as for still photos. A good investment for a learner to get himself familiar with the gadget. Product Specifications: Seven fps rate. Twenty mega pixels. Three-inch LCD screen. Viewfinder. 1080p video recording. Built in support for Wi-Fi and GPS connectivity. Pros: Wonderful to use for vlogging. Articulating screen, which makes it easier for photographers to use it at different angles. Cons: It could cause issues while shooting in dim light by compromising picture quality. It is not offering 4k video recording and thus video quality could be low. It is not a full frame camera. Price: Canon EOS Rebel T7i DSLR Camera: The Canon EOS DSLR camera is easy to use and especially suitable for those who are unaware of the different modes. Since DSLR means “Digital Single Lens Reflex”, it captures neat pictures. It teaches you clearly, what sort of pictures you could capture in that mode. It also has clear instructions to subject focus with different backgrounds and to achieve the effects of moving water. The lens is awesome as well. The provided bag is also spacious to hold the accessories. The provided manual has all the instructions and gets through the features your DSLR camera possesses. One of the best DSLR camera ones can ever buy in the budget. Product Specifications: Twenty-four mega pixels. Six fps rate. Three-inch LCD screen. Includes Canon USA warranty. 1080p video recording. Built in support for Wi-Fi and Bluetooth connectivity. Pros: T7i processor gives outstanding image quality, with being said that it is easier to take quick photos even in dim light. The touch screen feature makes everything in easy reach hence simplifies taking the photos. The provided accessories work pretty well. Cons: It dies not has 4k recording option. Wrist strap is not adjustable. The camera has not any options of automated settings. Price: Canon EOS Rebel SL2 DSLR Camera The Canon EOS DSLR camera being the entry-level camera, it still fantabulously manages to include Canon’s processor. The speed is fast and there are no lags in between the shots. The second thing, it has an optical viewfinder so making things simple to shoot and see-through lenses. Its lightweight and its small size make for an incredibly compact camera that you will end up continually needing to carry that too everywhere. Sounds the best option for fast-moving object due to its fps rate. It is autofocus also works fine even in low light situations. It is even offering a time-lapse option, which is good to use if you are filming, so the best option if you are buying to upload videos on YouTube. While the feature of Wi-Fi makes you quickly transfer your photos anywhere in a fraction of seconds. Overall, the best DSLR camera to buy at this point at this price. Product Specifications: Two hundred and forty two mega pixels. Sixty fps rate. Thirty-inch LCD screen. Articulating along with touch screen. Built in support for Wi-Fi and Bluetooth connectivity. Pros: Light weight and sleek hence comes with increased portability. It has microphone jack. Cons: There could be issues with battery performance. There could be issues with the lens that comes with package. Price: Canon EOS Rebel SL2 DSLR Camera: The Canon EOS DSLR camera body seems phenomenal in appearance. The package comes with tripod, which is lightweight and easier to carry being the stable. It is a great camera to start with. The memory cards offered in the packaging could save you if you forgot yours at home at an event. The camera is lighter on weight and this trait of it makes it easy to handle. There is a manual provided with the gadget to let you introduce the functionalities of the camera you just bought. Since DSLR means “Digital Single Lens Reflex”, the image and video quality is really sharp and clean. It is an amazing value for the money you are spending. The bag can be used to carry your camera for everyday shoots. It also has remote shutter control, which seems nice. All and all, the best DSLR camera offered at this price. Product Specifications: Twenty-four mega pixels. Sixty fps rate. Touch screen. Built in support for Wi-Fi and Bluetooth connectivity. This product comes with one-year warranty. Three-inch screen. Pros: It is having image stabilization. It provides high resolution within the range of zoom hence reduce aberration. Cons: There could be issues with the lenses in terms of quality. The less stickiness on the cap keeper could cause issues There could be issues with the hand strap attaching the body of the camera. There could be issues with the tripod. Price: Nikon D850 FX-Format Digital SLR Camera: The Nikon D850 DSLR camera offers not only mind-blowing picture quality but also its touchscreen is very responsive. There is no lag at all. The screen is much improved than previous Nikons and the real improvement seems to be the real-time refresh rate, which is quite impressive. The focus stack seems to have great prospects. The viewfinder also looks nice. Having excellent detail, incredibly metered and impressively quick autofocus. Since DSLR means “Digital Single Lens Reflex”, you will find a noticeable difference in detail of the image. The tilted screen makes you take a shot without bending yourself. By far, it is one of the best DSLR cameras that has been offered at this price among all the available options in different brands. Product Specifications: Nine fps rate. Forty-six mega pixels. Wonderful battery performance. Full frame DSLR. 4K video recording. Pros: It comes with autofocus, which is very fast and offers better performance. ISO button is relocated and is a lot simpler to discover/use. . Cons: Could be issues with focus peaking with 4k video. It has no prime lenses not image stabilization, which could be pretty awful for some. IOS application of Nikon could be bad for some. Price: Nikon D3500 DX-Format DSLR: The Nikon D3500 DSLR camera is the one that has improved the feature of white balance. This model of the D3xx series is doing a great job when shooting in regular light. The placement of the buttons is also revised which has made the shooting a little bit easier if you are doing it single-handedly. With that being said, it is a complete package for the beginner who wants to dip his skills in photography. It has a wonderful battery life. The picture quality is super crisp and sharp. By far one of the best DSLR cameras at the offered price. Product Specifications: Five fps rate. Twenty-four mega pixels. Optical viewfinder. 1080p video recording. Pros: It is simple to be used as shoot and point camera. It is easier to carry it for excursions and family gatherings due to its comfortable and compact design. Image sensors are fifteen times larger than the ones particularly used in smartphones. Cons: It does not have microphone port. This DSLR camera will not allow you to add color profiles other than those provided seven color controls. The camera screen is fixed which could limit the shot angle It is not having image stabilization. Price: In conclusion, taking or capturing photos is an essential part of this digital world and DSLR’s make it easy for us. Whether it is a birthday party or a family occasion, any trip to some place or an academic achievement, photos are a must thing. Than why to make a compromise on quality? Images most of the times behave as time machines who could take you back in time. These are witness of our times of joy and sorrows. One must need to have a DSLR camera to not just cage the moment but also developing a language understood by everyone. This article is aimed to help you finding the best DSLR camera. Read the full article

#BestDSLRCameras #CanonEOSDSLRcamera #NikonD3500DSLRcamera

0 notes

nox-lathiaen · 5 years

Text

Sales - Business Development - Cell Culture Services - Danbury, CT

Industry giant seeks Business Development Professional to manage key accounts, serve as interface, and manage project transition & contract execution between clients and Contract Manufacturing team. Duties: Initiate company contacts with CMO business potential; build effective strategic new networks and business relationships. Manage customer relations through acquisition process, site visits, and audits. Coordinate Request for Proposal responses and negotiate assigned agreements. Collaborate with manufacturing, process development, and project management to facilitate successful proposal, negotiation, and implementation process. Required: Bachelors in Biochemistry, Molecular Biology, Immunology, Cell Biology, or similar field. 3+ years of Sales, Business Development, Marketing, or similar experience in the pharmaceutical or biotechnology industry. Excellent career opportunity comes with an industry competitive compensation package, tuition reimbursement, bonuses, uncapped commissions, full medical benefits, 401(k) retirement plan, car allowance, company laptop, cell phone, generous vacation time, numerous career development opportunities, and more! For complete details contact Christopher Moreno at: (609) 584-9000 ext 264 Or submit resume online at: dmc9.com/cam/app.asp Or email to: 1000039736_10007349 AT jobbank303.com Please reference #38842247 when responding. Education Requirements: Bachelor Degree Minimum Experience Requirements: 2-5 years Job City Location: Danbury Job State Location: CT Job Country Location: USA Salary Range: $100,000to $200,000 Diedre Moire Corporation, Inc. Diedremoire_dot_com WE ARE AN EQUAL OPPORTUNITY EMPLOYER and our employment decisions are made without regard to race, color, religion, age, sex, national origin, handicap, disability or marital status. We reasonably accommodate individuals with handicaps, disabilities and bona fide religious beliefs. Jobs Career Position Hiring. CONSIDERED EXPERIENCE INCLUDES: Sales Professional Sales Representative Account Manager Territory Rep Pharmaceutical Sales #DiedreMoire #SalesJobs #PharmaceuticalSales #JobSearch #JobHunt #JobOpening #Hiring #Job #Jobs #Careers #Employment #jobposting DISCLAIMER: We will make every effort to consider applications for all available positions and shall use one or more of the contact methods and addresses indicated in resume or online application. Indicated location may be proximate or may be desirable point of embarkation for paid or unpaid relocation to another venue. Job descriptions may fit single or multiple presently available or anticipated positions and are NOT an offer of employment or contract implied or otherwise. Described compensation is not definite nor precise and may be estimated and approximate and is negotiable depending on market conditions and candidate availability and other factors and is solely at the discretion of employers. Linguistics used herein may use First Person Singular and First Person Plural grammatical person construction for and with the meaning of Third Person Singular and Third Person Plural references. We reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Response to a specific posting or advertisement may result in consideration for other opportunities and not necessarily the incentive or basis of the response. Nothing herein is or may be considered a promise, guarantee, offer, pledge, agreement, contract, or oath. If you submit an application or resume which contains your email address, we will use that email address to communicate with you about this and other positions. We use an email quality control service to maintain security and a remove and dead address filter. To cancel receiving email communications, simply send an email from your address with the word "remove" in the subject line to pleaseremove_AT_candseek4.com Or, visit the website at jobbankremove_dot_com. If you have further concern regarding email received from us, call (609) 584-5499. Reference : Sales - Business Development - Cell Culture Services - Danbury, CT jobs Source: http://jobrealtime.com/jobs/technology/sales-business-development-cell-culture-services-danbury-ct_i5982

0 notes

shollyworld · 6 years

Text

Content filters on sale due to consideration

To add my two cents as a comment to the proposals for the new EU copyright initiative it’s the last thing you needed. As an anti to the so called „content filter“ I don’t fit into the stereotype of emotions, because:

I’ve studied music

I’m selling content filter technology

I don’t get paid by Google

I’m a conscious member of CMOs

I have music start-up experience

I know the music & licensing biz very well

And I don’t care, how influencers earn their living

And I wonder, if I’m a bot too, but I would like to think about that later …

Down to business and first of all: No, the wording „content filter“ is not used in article 13 for the enforcement of the planed copyright law, but to analyse millions of media files, user contributions per day to check violation or conformity one need recognition technology, which has to be linked with rule sets automatically. It’s like the analogy for defining a maximum of 8 hours travel time for the distance from Berlin to New York, what will work? The company car of Mr. Axel Voss or the e-bike of Mrs. Angela Merkel eventually?

In fact: Fraunhofer is the pioneer in recognition technology with AudioID sind 1999 and the 2nd generation was the pattern for Shazam with the mobile recognition. Since 2006 I’m connected with this and all following versions very well as with all competing applications (see list below) somehow. As a provider of music and video recognition technologies Fraunhofer should be very lucky with the foreseeable business future, but there are things, which can’t be solved by this or any other technology:

Even a 100% reliable recognition technology is only able to detect, what was put into a reference database before

There are vendors of such databases associated with recognition technology, containing all properly licensed commercial tracks like used in Spotify & Co., however there is an extremely bad rate of track accurate distribution of revenues from platforms like YouTube, Facebook a.o.

Every alteration according to the reference content like mixes and mashups can only be detected untrustworthy or can’t be detected at all, only in theory and in in sales pitches of the vendors

Every new work, every legal cover version, every version or live recording from authors and artists won’t be included in such mostly incomplete reference database, therefore such tracks are not recognisable

Stupefying part I: Because of the inability of the music industry to link rights information and metadata from authors and artists in a global reference database for exploitation, 25 - 50% of the overall digital revenue is not distributed fairly to the original artists and authors („black boxes“)

Stupefying part II: The music industry has no interest to solve this issue known as „metadata chaos“ for more than 15 years and there won’t be any database with such information in the near future

Conclusion:

There will be a plethora of wrongly rejected media as measured by the daily amount of new audio visual media in platforms with user generated content. Maybe one creates thousands of new jobs to check rejected content manually … hmmm let me guess, at a place where work is cheap and no one is able to assume the context?

All these user generated, not recognised works (see above 3.+4.) will be blocked automatically, because commercial services and media enterprises are afraid of expensive fines from potential rights owners. This means my just in this minute created song will be blocked as well, even if I’m controlling my own rights to 100%, because this independent right is not registered!

If big and small sized companies pay a risk bonus or blowoff to rights holders in the case of not mandatory required recognition filters, then revenue from all new and independent works from authors and artists will go as payout in the pockets of the big rights holders. This is not decreasing the fairness of revenue distribution, to the disadvantage of the big majority of authors and artists. In the end this will be a party for lawyers because of the fatal misbelief in technology, which won’t be a solution without the commitment of the whole branch and the available data.

Dear Mrs. Angela Merkel, Mr Axel Voss, dear lobbyists and parliamentarian: Stop to hide yourself behind your empty words for the fairness to authors and artists. Dear media industry: Stop to exploit the independent, creative artists and authors and their precarious and uninformed situation, just to secure your business. Better start to build a common database of your metadata and rights, so that we don’t baffle deals because of fear, but rather to develop and promote new ideas - and your business as well.

Even if we keep aside all verifiable not functioning parts of the wish list, and there are:

a) perfectly working recognition technologies for all media files as well as b) all information about commercial content is available as a reference in a metadata (rights) database globally and updated,

… in any case all amateurs, teachers, independents, jokesters and EU citizens would be out with their creations anyhow, because the system won’t recognise the works, their sense of humour, our legal right under the actual wording of article 13. That scares me personally, because of everything we are going to sacrifice. We need a contemporary, fair copyright law urgently, but not such …

More sources:

Music legend James Taylor „52 Ways to Screw an Artist, by Warner Bros. Records…“

https://www.digitalmusicnews.com/2012/09/19/jamestaylor/

Fair Music: Transparency and Payment flows in the music industry, A Project of Berklee Initiative Institute of Creative Entrepreneurship (BerkleeICE), Boston (USA),

https://www.berklee.edu/sites/default/files/Fair%20Music%20-%20Transparency%20and%20Payment%20Flows%20in%20the%20Music%20Industry.pdf

Conclusion of the EU working group to the metadata chaos problem within the music industry:

https://ec.europa.eu/programmes/creative-europe/sites/creative-europe/files/ab-music-working-group_en.pdf

The income of authors, artist are not growing the same way like the industry revenue is growing because:

the lack of transparency and data infrastructure

the lack of trust and metadata

lack of interoperability, quality control and standards

Quote from page 26 of the report: „The point was made, however, that an efficient registry (i.e. an authoritative database) is the condition precedent for any automated, frictionless licensing system to function. It was also stressed that the lack of metadata standards has had larger business ramifications, that industry growth has been affected, if not crippled. As of today, the potential of technology is still being held back by this issue, despite numerous attempts by the tech community to solve it. 16 years after Napster (which was one of the first service to shed a light on the Metadata problem), the Metadata issue is now labelled by many as one of the most crucial issue facing the music sector in the post-internet era.“

List of content technology providers:

Bach, BMAT, Content ID (YouTube), Echonest (Spotify), Fraunhofer, Gracenote, Mufin, SoundMouse, TuneSat uva.

German only

Tankred Schipanski digital representative of the CDU in the German Bundestag:

https://www.tankred-schipanski.de/19277

My personal view according to the Staus quo of data in the music industry, Reeperbahnfestival opening Hamburg 2017:

http://shollyworld.tumblr.com/post/165756911222/liebe-musikindustrie-der-tisch-war-groß-die

Sascha Lobo about content filter:

http://www.spiegel.de/netzwelt/web/angela-merkels-digitalpolitik-witze-uebers-eigene-versagen-a-1254205.html

1 note · View note