10 Excellent Ways to Improve your Online Customer Service
Introduction
The customer is probably the most important aspect of a successful business.
Because it is the customer who will take your business to a good peak.
That’s why you need to give a consistent experience to retain your customers.
When a business has a good quality product that captures the market but fails to please the customers it can never succeed.
Businesses that have a strong customer experience plan can build a loyal customer base. Therefore, online customer service is an important part of the customer experience.
Offers immediate customer support to address customer concerns in real-time to promote customer satisfaction, reduce friction and boost customer satisfaction.
Why is online customer service important to your business?
Your business runs on a customer base, so it is the customer who can brand your products. It takes years to build a brand reputation but only a few moments to ruin it.
Businesses that have figured out how to keep customers happy, then formulate their strategy in a different way.
The importance of online customer service can never be underestimated as the impact of a bad customer experience is worse.
Making your customers feel valued and happy can be the difference between liquidation and long-term success.
Acquiring a new online customer can cost up to five times more than retaining existing customers. So never lose your existing customer.
Getting customers online can be financially compromising for small and medium businesses (SMEs).
Great online customer service programs should focus on exceeding your concerns and expectations by using the right tools and processes.
Businesses that adopt such an approach can engage customers and build stronger relationships, along with reaping the other important benefits listed below.
Increase Satisfaction:-
The first goal of your business is to provide real value to your customers, providing real value to customers leads to customer satisfaction. And satisfied customers become loyal customers.
Brand Credibility:-
Happy customers talk about your product or service with future customers because happy customers build a better brand reputation.
The best online customer support leads to recommending the company’s products or services to others.
High CLTV:-
Higher service quality better engages online customers and encourages them to shop more from your company.
Because Customer Lifetime Value (CLTV) is directly related to revenue.
If you want to know how to improve online customer service then this blog is for you.
You are at the right place. so let’s start from the beginning.
In this blog, we will cover.
1. Focus on customer experience
2. Deliver real-time customer support
3. Collaborate with your customers with co-browsing
4. Personalize your online customer care with video chat
5. Add a self-service option to improve online support for the website
6. Use social media for online customer support
7. Measure customer service metrics regularly
8. Train your team with customer service etiquette
9. Listen to customer feedback
10. Treat customers how you want to be treated
10 Excellent Ways to Improve Online Customer Service
Online customer service is vital to the growth of any business, be it product- or service-based. If you make customer service mistakes, you won’t be able to provide that kind of service to customers, and eventually, they will leave.
Whether in academia or any other industry, service to improve online customer service, below are key tips and best practices that will help you increase customer support and achieve customer satisfaction and loyalty.
Let us dive into the top 10 ways to provide the best online customer service for you.
1. Focus on Customer Experience (CX) | Improve Online Customer Service
You have to focus on the customer experience to see what they like.
As a business, you need to identify the channels in which your customers live and are available to your customers. Consumers want a comprehensive experience with seamless service across communication methods.
Today customers have multiple channels to connect with businesses. Providing the customer the first impression they want sets the stage for the customer experience. The first impression can come from any customer’s point of contact. Make sure you are fully prepared to deal with your customers.
All interactions across multiple channels like website, social media, email, physical store etc under a single platform allows you to provide a consistent and consistent Omnichannel customer service experience.
Here are some best practices you can follow to improve digital customer service.
Understand your customer journey:-
Knowing the customer journey helps to connect customers across all touchpoints and provides a seamless digital customer service experience by removing friction points.
Use social media:-
You can encourage online customers to explore your site through social media channels. Listen to them and respond to their concerns quickly to improve social media customer service.
2. Provide Real-time Customer Support | Improve Online Customer Service
Real-time customer support is a very important aspect to improve online customer service.
The live chat support service also helps in providing effective support solutions during the holiday season and enhances customer satisfaction.
Live Chat is a popular channel that empowers your agents to provide instant sales and support to your customers.
Live Chat has become the leading digital communication method for online customer support.
This is the best way to manage online holiday customer support for your website in the following ways:
Fast resolution:-
With Live Chat you can provide immediate solutions to customers, thus closing issues faster and significantly reducing wait times.
Reduce Support Ticket:-
Providing immediate support to customers reduces the number of support requests and helps improve team productivity.
Active conversation:-
Start as an active chat with customers when you see them stuck on a specific page. This will help them to clear their doubts and take quick decisions
3. Collaborate With Your Customers With Co-Browsing |Improve Online Customer Service
You can improve customer service online by using co-browsing.
It is one of the best ways to improve online customer service to use sophisticated visual engagement solutions.
Co-browsing solution takes customer interaction to the next level by solving queries effectively. This creates a better journey for the customer, leads to higher conversion rates, and creates a greater level of success for your business.
How co-browsing can improve online customer service:-
Reduce buyer uncertainty:-
Generally, customers are wary of buying products online. With co-browsing, you can help customers make the right decisions and reduce shopping cart abandonment.
Complicated Form Fills:-
There are scenarios when customers give up because of complicated online forms or applications. Co-browsing helps you collaborate with the customer’s browser and guide them through complex processes.
Technical issues:-
If customers face technical glitches like a problem in the portal or a hidden dropdown menu, co-browsing can be used to solve the challenges effectively.
4. Personalize Your Online Customer Care With Video Chat | Improve Online Customer Service
You can showcase your products directly to your customers via video chat.
Video chat is allowing your customer to see how a product is used and adds an extra level of engagement to the transaction.
With video call center solutions, your agents can provide customers with an in-store, personalized experience from the comfort of their home, using a mobile device, tablet, or laptop. This improves the overall customer experience, increases satisfaction, and higher sales revenue.
Improve Online Customer Service with Video Chat:-
Reduces Touchpoints:-
With video chat, you can diagnose the problem accurately in the first place and provide an effective solution, thus significantly reducing touchpoints.
Personalized Service Experience:-
Being able to communicate face-to-face in real-time helps to establish strong relationships with customers and build trust.
Reduce Average Handling Time (AHT):-
Using video chat improves Net Promoter Score (NPS), Average Handle Time (AHT), and Conversion Rate — key customer service metrics.
5. Add a self-service option to improve online support for the website | Improve Online Customer Service
Offering a self-service option is a great customer service channel that allows businesses to improve service online without the need for any interaction with a service representative.
The most common types of customer self-service include FAQs, how-to videos, knowledge bases, and online discussion forums.
Need to provide a positive customer experience. It has become so important that most customers now expect a company’s website to include self-service applications.
Here are some tips for a better self-service portal for better customer service online:-
Highlighting Common Frequently Asked Questions:-
One important way to make your self-service portal a valuable resource is to identify the top reasons customers reach out to your support team. Your customers should be able to easily find answers in your self-service portal.
Use interactive content:-
Using pictures, videos or screenshots can help customers understand the process step by step without any additional support.
Update Content Regularly:-
To make sure your self-service portal is up to date and helping customers, you need to continually improve your knowledge base.
6. Use Social Media for Online Customer Support | Improve Online Customer Service
Using social media for online customer service can see your business grow.
Building better customer relationships through online social support can win big while increasing a customer’s lifetime value.
You can follow the below given social media customer service best practices:-
Respond quickly on social media:-
Your online customer support strategy should include prompt responses to inquiries, reviews, and complaints.
Social media channels like Facebook, Twitter and LinkedIn are very important for customer support 42% of consumers expect a response on social media within 60 minutes.
Use the right tone:-
Keeping the tone of social media in mind is very important. An excellent way to get the tone right is to adjust your tone to match the online customer.
7. Measure Customer Service Metrics Regularly | Improve Online Customer Service
Measuring the right customer service KPIs and metrics are important because it helps you understand your business performance, evaluate team productivity, and boost customer retention. It also helps in understanding the changing trends and planning an online customer service strategy with the same focus.
Here are the key metrics to evaluate to improve online customer support:-
Response Time:-
This helps you gauge how prompt your support agents are in addressing customer queries.
Resolution Time:-
This metric helps to identify how quickly agents can close a chat by providing an effective solution.
Multiple issues resolved:-
This shows the total number of successfully fixed issues out of the total number of chats assigned.
Based on the evaluation, you can implement tools and strategies to improve your website’s customer service. You can arrange training programs to enhance the efficiency of the agent to provide better customer support.
8. Train Your Team With Customer Service Etiquette | Improve Online Customer Service
It’s very important to give proper customer service etiquette the first impression when customers interact with your business.
This can give you an edge over your competitors.
Etiquette can help businesses serve better online customers, strengthen customer relationships and build customer loyalty.
Here are some key etiquettes that will help you provide the best online customer service:-
Use positive words and phrases:-
Your support representatives must choose the right words or phrases to make a good first impression and delight customers with excellent service. Your words or phrases are valuable to customers.
Listen to your customers:-
You have to listen carefully when customers are expressing their experiences. Listening can help you identify the right way to solve their problems, but also reduces the number of customer complaints.
Empathize with your customers:-
Using empathy statements in customer service shows that you understand customers by putting them in their place. This helps develop relationships during customer interactions and shows that you are ready to take on their responsibility.
Personalize Your Conversations:-
Understand and care about customers as 79% of buyers only consider the brand. Connecting with customers in a friendly manner has made them feel comfortable, instilled in their trust, and provided a superior experience.
9. Listen to Customer Feedback | Improve Online Customer Service
When you collect customer feedback and listen carefully to customer feedback, you are basically providing a window to manage the customer experience, reduce customer churn, and improve your products and services.
Customer feedback is the best way to get valuable brand ambassadors who will spread positive things about your products and services.
Customer feedback is an excellent way to collect business-specific data to help you understand how your customers feel about the product or service you offer.
Listening to customers can be a great way for you to collect insightful data and use it to improve online customer service. Happy customers are more than satisfied customers, they keep your business.
Here’s how customer feedback improves online customer support:-
Customers always appreciate it when businesses ask them if they are happy (or unhappy) with your service.
Listening to customer feedback shows that you value their opinion and that you are taking responsibility for solving it.
They value your company’s approach to solving their problems and meeting their needs. It puts a customer at the central position of your company and is the right way to run a business.
10. Treat customers how you want to be treated | Improve Online Customer Service
Treat your customers with full respect and courtesy. Because your customer is your asset to your business
Making sure you have good communication skills, along with a human touch, helps in giving effective support. Because your tone makes customers satisfied or happy.
Creating a strong customer service communication strategy should be an important part of your business values. These strategies help promote your brand to future customers, build a strong relationship with existing customers, and address customer concerns.
Most of the customers seek humanitarian assistance even when there are multiple digital channels available.
You need to train your support team with effective Customer Communication Management (CCM) to help build strong relationships with customers by helping them with their needs and issues.
Conclusion
Now that you are familiar with how to improve your online customer services, it is up to your initiative and starts working on the things that need improvement. Improve your online customer service and see how important it is to your business.
Because online customer service plays a very important role for the customers who prefer digital channels to communicate with the business. Improving customer services for websites helps meet customer service goals and also has a profound impact on business growth.
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Conversational AI(TINA) for Healthcare: Retransforming with the intelligent AI
It was not much before when COVID hit the world and made everyone realize the importance of stable healthcare services. Though the advancements in the field of healthcare were already in process, COVID highlighted the need. And, since then the use of Conversational AI in healthcare has been on the road.
One such AI principle being extensively leveraged in healthcare is Conversational AI!
Conversational AI in healthcare
Believe it or not, conversational AI sets new applications in healthcare. Today, the rapid resolutions, service, and finding help online in minutes is the new “but-obvious” achievement. But, the healthcare sector struggles here! And, for that, it is now believed that conversational AI can help resolve the challenges, and retransform how healthcare used to operate! Let’s deal with both aspects in detail!
Healthcare, and its challenges!
Healthcare is the sector that operates with continuous risk and scrutiny! A new treatment technique comes up? An advanced diagnostic method? Or even a new online software? Everything in healthcare is seen through a lens of criticism. And, why should it not be? It would directly affect human lives! That’s where transforming healthcare becomes a challenge.
But, recently, when the times took a 360 degrees turn and made everything available online a necessity, Healthcare also dug up, and found its solution in AI, and machine learning! Though the principles such as Data Science, data handling, and record keeping are also on the road in the healthcare industry, one of the most believed AI-based principles is conversational AI! And, it is believed that it can solve some of the healthcare industry’s challenges!
Conversational AI; a solution for Healthcare!
Healthcare is one of the top 5 industries that get leveraged by conversational AI, and that explains how significantly it can transform this sector. But, do you know?
How effectively, or precisely conversational AI can benefit your business depends on how efficient the solution or Chatbot is! And, that’s what needs the mention of an efficient Chatbot; TINA!
Meet TINA!
TINA is an AI-powered chatbot designed by the experts of Gravitas AI! It is designed on the basis of robust principles of machine learning, and NLP makes it an efficient addition to healthcare operations. Here are some of the ways in which TINA can help retransform healthcare-
Bridges the gap in communication
It has been long realized that the most challenging bottleneck of the Healthcare sector is providing patient support outside of Doctors working hours. And, conversational AI solutions like TINA can handle this well!
TINA Can handle patients’ inquiries 24*7, that too in a patient's comfort language This happens because of the functionality of TINA to be able to chat in over 20 languages. While eliminating language barriers, TINA also ensures the right patient-doctor communication. It ensures patients get the help even outside of doctor availability hours.
First-hand support: Right time, right help!
Conversational AI can indeed help, but the end game is Doctors. And that’s where the need of connecting patients to Doctors at the right time becomes a concern.
TINA can seamlessly connect patients to doctors at the right time. It can do this while becoming a patient's reliable first-hand support. So, that no patient feels unattended!
Analytics
In today’s time, analytics, and data are the strengths! And, that’s what TINA provides Doctors!
Once integrated, and enabled, TINA gathers critical data. This helps healthcare facilities, or Doctors to monitor, record, and also identify patients' pain points. Also, this gives deep dive into critical insights that help one make healthcare services better, and more patient-centric.
Operations Management
As far as operation management is concerned, Healthcare facilities, and even independent doctors struggle! But, with little automation, and optimization this can be solved!
TINA does the same! It helps you manage everything from a single dashboard. Be it lead management, or handling day-to-day operations of healthcare facilities, it manages everything from end to end. This helps keep things recorded, and well-managed. That too with complete automation, and precision!
TINA: For your Business' smart future with Conversational AI in Healthcare
The future of healthcare is Smart! And, it’s time that medical facilities and Doctors also embrace the “smart” technology to serve their patients better. And, TINA seems like a reliable solution!
With advanced tech, and NLP integrated, TINA can be your one-stop solution. It can be your tireless AI teammate that can handle operations, appointments, and first-hand patient support right with ease. That too, with complete automation, and precision. If you are also from the healthcare industry, meet TINA's creator today to understand its complete potential. Also, dig more into how integrating TINA can retransform your healthcare services! Schedule a demo with experts now!
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